Completion Report

Structured Leaning Visit (SLV) and Business Matching in Thailand

Pisciculture Group August 15 - 21, 2017

Agribusiness Group September 10 – 16, 2017

Structured Leaning Visit (SLV) and Business Matching in Thailand

Pisciculture Group August 15 - 21, 2017

Agribusiness Group September 10 – 16, 2017

Mekong Institute (MI) Khon Kaen, Thailand Acknowledgements

We acknowledge the spontaneous engagement of the participants from 19 provinces along the Southern Economic Corridor (SEC) in Cambodia, Myanmar, Thailand and Vietnam (CMTV) in the Structured Leaning Visit (SLV) and Business Matching in Thailand. The participants successfully completed all the program activities during the event, actively participated in the site visits and business matching.

The SLV and Business Matching in Thailand could not have been accomplished without the kind and generous support from the Government of Japan through the Japan-ASEAN Integration Fund (JAIF).

Lastly, our sincere appreciation also goes to the Project Team of Trade and Investment Facilitation (TIF) Department and all the Mekong Institute (MI) staff members for their support and assistance to ensure the successful completion of the event.

Trade and Investment Facilitation (TIF) Department Mekong Institute

Khon Kaen, Thailand September 2017

Executive Summary

Mekong Institute (MI) conducted Structured Learning Visit (SLV) and Business Matching in Thailand on August 15 – 21, 2017 for pisciculture group and on September 10 – 16, 2017 for agribusiness group. The SLV and Business Matching in Thailand is part of the project on “Enhancing Competiveness of Small and Medium-sized Enterprises (SMEs) in the Southern Economic Corridor (SEC) of ASEAN Mekong Subregion (AMS),” funded by Japan – ASEAN Integration Fund (JAIF).

The SLV and Business Matching aimed to provide the participants with an important opportunity to (i) have direct exposure to the successful industrial clusters and value chain integration models in Thailand; (ii) understand state-of-the-art production systems, including packaging, processing, standards and certification process, quality control technologies, research and development (R&D), skill development, and input suppliers in the pisciculture and agribusiness sectors in Thailand; (iii) identify emerging opportunities for two-way business and market development with Thai businesses; and (iv) establish networks and linkages with different key stakeholders in Thai pisciculture and agribusiness sector. A total of 34 participants (14 for pisciculture group and 20 for agribusiness group), who are SME owners and Business Development Service (BDS) providers in the SEC in Cambodia, Myanmar, Thailand and Vietnam (CMTV), joined the SLV and Business Matching.

For pisciculture group, the participants visited seven sites located in Bangkok, Samut Sakhon, Chonburi and Rayong provinces, respectively and obtained opportunity to learn about key components of pisciculture value chain development, such as enabling environment, roles of key stakeholders and supportive institutions and technology readiness, and acquired applicable insights into best practices and success factors of successful industrial companies. For agribusiness group, the participants visited sevensites located in Petchabun, Phitsanulok, Lampang and Chaing Mai provinces, learning about key components of the respective value chain, input management, food safety, processing, packaging, certification, lab, export and import procedures, R&D and advanced technology in farming. In addition, business matching events were also organized where the participants met with several buyers and other business enterprises in Thailand and discussed further business collaboration and development. On the last day of the SLV, the participants made wrap-up presentations to reflect the results and findings of the SLV and Business Matching and how they are going to apply acquired knowledge for the further development of their clusters.

To understand the effectiveness of the SLV and Business Matching in Thailand, the MI organizing team conducted the event evaluation in the last day of the program. Regarding learning program objectives, participants reported that the program met its objectives. As for program contents, participants reported that the program was useful, met their expectation, mostly increased their knowledge and mostly relevant to their work. Participants also indicated that they acquired additional knowledge on the subject. For Business Matching, participants reported that they were neutrally satisfied. Overall, participants were satisfied with the program, with the average rating of 4.06. On the other hand, participants suggested that the program should have more days and be more flexible

ii so that they would have more time in order to prepare effectively for group work before and after site visit. They also suggested that the visiting site should be properly informed about the participants, their business and purpose of visit prior to the visit. Finally, the participants from both groups also recommended they want to meet more potential buyers during the business matching events that were jointly organized by the provincial Business Associations (BAs).

Acronyms

AMS ASEAN Mekong Subregion

APs Action Plans

BDS Business Development Service

BoD Board of Director

CMTV Cambodia, Myanmar, Thailand and Vietnam

JAIF Japan – ASEAN Integration Fund

MI Mekong Institute

PPP Public Private Partnership

R&D Research and Development

SLV Structured Learning Visit

SEC Southern Economic Corridor

SME Small and Medium-sized Enterprise (SME)

TIF Trade and Investment Facilitation (TIF)

iii

Table of Contents

Acknowledgements ...... i

Executive Summary ...... ii

Table of Contents ...... iv

1. Introduction ...... 1

2. Program Objectives and Outcomes ...... 1

2.1. Program Objectives and Expected Outputs ...... 1 2.2. Program Outcomes ...... 2 3. Participants and Resource Persons ...... 2

3.1. Participants ...... 2 4. Structured Learning Visits and Business Matching Events ...... 5

4.1. Pisciculture Group ...... 5 4.1.1. Orientation ...... 5 4.1.2. Department of Fisheries, Ministry of Agriculture and Cooperatives ...... 9 4.1.3. Mahachai Fisheries Development Cooperative ltd ...... 10 4.1.4. Business Matching Jointly Organized by MI and Samut Sakhon Chamber of Commerce ...... 10 4.1.5. Anusorn Mahachai Surimi ...... 11 4.1.6. The Institute of Marine Science, Burapa University Chonburi ...... 12 4.1.7. Charoen Pokphand Foods Public Company Limited - CPF Chonburi ...... 12 4.1.8. Charoen Pokphand Foods Public Company Limited – CPF Rayong ...... 13 4.1.9. Nuen Kor Fishing Community Learning Center ...... 14 4.1.10. Participants’ Presentations and Wrap – Up Workshop ...... 14 4.2. Agribusiness Group ...... 15 4.2.1. Orientation ...... 15 4.2.2. The Chul Cunvong Co.,Ltd ...... 18 4.2.3. Khao Kho Talaypu Natural Farm ...... 19 4.2.4. Center for Agricultural Biotechnology, Naresuwan University ...... 20 4.2.5. Impress Rice (Organic Rice Community Enterprise) ...... 20 4.2.6. Dry Banana Community Baan Koh Kut ...... 21 _Toc504467780

4.2.7. Business Matching Organized by MI and Samaphan / FTI Phitsanulok ...... 21 4.2.8. Baan Wan Zomza Community Enterprise...... 21 4.2.9. Lampang Ceramic Association and Lampang Ceramic Cluster ...... 22 4.2.10. Chaing Mai Chamber of Commerce Fair ...... 22 4.2.11. Participants’ Presentations and Wrap – Up Workshop ...... 23 4.3 Business Matching Activity: B2B Activities ...... 24 4.31. Business Matching / B2B Activities ...... 24 5. Evaluation ...... 31

5.1. Evaluation Method ...... 31 5.2. Evaluation Results ...... 31 5.2.1. Board of Directors (BODs) ...... 31 5.2.2. Event Evaluation ...... 32 Learning Program Objective ...... 32 Program Contents ...... 32 Business Matching ...... 35 Overall Assessment ...... 36 Suggestion and Recommendation ...... 37 6. Lesson Learned ...... 38

7. Summary and Way Forward ...... 38

8. Appendix ...... 39

8.1. Participants’ Presentation (Pisciculture Group) ...... 39 8.1.1. Group Presentation...... 39 8.1.2. Provincial Presentation ...... 47 8.2. Participants’ Presentation (Agribusiness Group) ...... 55 8.2.1. Group Presentation...... 55 8.2.2. Provincial Presentation ...... 61 8.3. Event Evaluation ...... 66 8.3.1. Learning Program Objectives ...... 66 8.3.2. Program Content ...... 67 8.3.3. Business Matching ...... 67 8.3.4. Overall Assessment...... 68 8.4. Concept Note ...... 68 8.5. Program Schedule ...... 74

8.5.1. Pisciculture Group ...... 74 8.5.2. Agribusiness Group ...... 77 8.6. Field Visit Guideline ...... 79 8.7. Business Matching Form ...... 83 8.8. Company / Association / Institution Profile ...... 85 8.8.1. Pisciculture Group ...... 85 Department of Fisheries, Ministry of Agriculture and Cooperatives ...... 85 Mahachai Fisheries Development Cooperative ...... 85 Anusorn Mahachai Surimi ...... 85 4.1.6. The Institute of Marine Science, Burapa University Chonburi ...... 86 4.1.7. Charoen Pokphand Foods Public Company Limited - CPF Chonburi ...... 86 Charoen Pokphand Foods Public Company Limited – CPF Rayong ...... 87 4.1.9. Nuen Kor Fishing Community Learning Center ...... 87 8.8.2. Agribusiness Group ...... 87 The Chul Cunvong Co., ltd ...... 87 KhaoKho Talaypu Natural Farm ...... 88 Impress Rice (Organic Rice Community Enterprise) ...... 88 Dry Banana Community Baan Koh Kut ...... 89 Baan Wan Zomza Community Enterprise ...... 89 Lampang Ceramic Association ...... 89 8.9. Participant’s Directory ...... 90 8.9.1. Pisciculture Group ...... 90 8.9.2. Agribusiness Group ...... 92 8.10. MI Organizing Team ...... 95

1. Introduction

Mekong Institute (MI) is implementing a two year project on “Enhancing Competitiveness of SMEs in the Southern Economic Corridor (SEC) of ASEAN Mekong Subregion (AMS)” funded by Japan-ASEAN Integration Fund (JAIF). The Project aims to enhance the competitiveness of SMEs through (i) capacity development for SME clusters and networks; (ii) trade and investment promotion through Public and Private Partnership (PPP); and (iii) strengthening of Business Development Services (BDS) providers. The Project is being implemented in partnership with the national and sub-national stakeholders in 19 provinces along the SEC in Cambodia, Myanmar, Thailand and Vietnam (CMTV).

As part of the Project framework, MI organized two Structured Learning Visit (SLV) and Business Matching in Thailand on August 15 – 21, 2017 for pisciculture group and on September 10 – 16, 2017 for agribusiness group, to bring the SME owners and public and private BDS providers in the SEC in CMTV to observe and learn from the successful industrial clusters and value chains integration best practice. Therefore the organizing team carefully assessed their expectations mentioned in the SLV program application form. The team designed the program based on the assessment of participants’ expectations and concept of value chain development for pisciculture and agribusiness sectors. Hosting companies and organizations from Thailand were accordingly identified and contacted for the visit and their profiles and information were also shared to the participants in form of the SLV booklet as a pre-visit preparation. Pisciculture group with 14 participants went to hosting sites located in the central provinces of Thailand and the agribusiness group with 20 participants travelled to northern part of Thailand. The event also exposed them to the emerging business opportunities in Thailand through business matching and networking.

Participants from both groups were well informed regarding hosting sites, objective of each visit, SLV route and schedules and group assignment before and during the visit. Therefore it could say that such proper pre-visit preparation was a key to successful accomplishment of the SLV and business matching program.

2. Program Objectives and Outcomes

2.1. Program Objectives and Expected Outputs

The overarching objective of SLV and Business Matching in Thailand was to promote regional value chain integration and linkages through direct learning exposure to successful regional industrial clusters and business matching with leading industries in Thailand. It also

1 SLV & Business Matching aimed to support these stakeholders in developing their product value chains and clusters in their provinces.

In particular, participants were expected to:

 have direct exposure to the successful industrial clusters and value chain integration models in Thailand;  understand state-of-the-art production systems, packaging, processing, standards & certification process, quality control technologies, R&D, skill development opportunities and suppliers of some leading organizations (businesses / associations / institutions) in the related industries in Thailand;  identify emerging opportunities for business development in Thailand and vice versa;  establish network and linkages with different key stakeholders in Thailand.

2.2. Program Outcomes

 At least 50% of the SMEs and BDS providers participated in the SLV establish new cooperation and collaboration for business development through business matching activities;  BDS providers apply knowledge and skills and learning experience from SLV to improve their services for SMEs;  At least 75% of participants in the SLV are fully satisfied (Average overall evaluation rate at the end of the activity should be at least 3.5).

3. Participants and Resource Persons

3.1. Participants

A total of thirty-four (34) participants (14 for pisciculture group and 20 for agribusiness group) participated in the SLV and Business Matching in Thailand. They were comprised of sixteen (16) from Cambodia, two (2) from Myanmar, ten (10) from Thailand and six (6) from Vietnam. Among them, eleven (11) were female and seventeen (23) were male. In terms of sectors, eight (8) participants or 24% are from the public sector, representing public and private BDS providers. Twenty-six (26) or 76% are from the private sector representing SMEs and other business enterprises. All the participants successfully completed the SLV and Business Matching in Thailand.

2 SLV & Business Matching

Pisciculture Group

Agribusiness Group

Participant Ratio

11 12 10

8 6 6 5 Female 6 4 Male 4 2 2 0 0 0 Cambodia Myanmar Thailand Vietnam

3 SLV & Business Matching

10 9 10 Public 6 5 Private 5 2 1 1 0 0 Cambodia Myanmar Thailand Vietnam

Figure 1: Numbers of Participants by Country, Gender and Sector

4 SLV & Business Matching

4. Structured Learning Visits and Business Matching Events 4.1. Pisciculture Group

4.1.1. Orientation

Project Overview

Mr. Toru Hisada, Senior Project Coordinator, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Hisada presented an overview of the project on “Enhancing Competitiveness of Small and Medium-sized Enterprises (SMEs) in the Southern Economic Corridor (SEC) of ASEAN Mekong Subregion (AMS).” He touched upon the project objectives, goals, activities, sites, strategic partners, target groups and components, and success indictors and measures. Mr. Hisada also talked about the upcoming events and activities set forth under the project framework, which include SEC business database, cross-border trade events in the SEC (which will be held as APs from the Regional Training on Trade Events Promotion) and Investor Forum.

5 SLV & Business Matching

Event Overview

Mr. Ronnarit Chaiyo-Saeng, Program Officer, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Chaiyo - Saeng presented the overview of the SLV and Business Matching in Thailand for pisciculture group. He talked about the objectives, expected outcomes, participant’s assignments, tasks and responsibilities, evaluation tools and program schedule. During the session, the SLV booklets were distributed to all participants and included information on brief profiles of visiting sites, field visit guideline, evaluation forms and profiles of participants and contacts of MI organizing team.

6 SLV & Business Matching

Figure 2: Route Map of SLV for Pisciculture Group

Board of Directors (BODs) Explanation

Mr. Kyaw Min Tun, Program Officer, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Right after the “Event Overview,” the participants were introduced on the concept of Board of Directors (BODs), a frequently used evaluation tool that aimed at getting the full engagement of all the participants, and facilitating the event implementation. Each group (group 1 - 4) was assigned as BOD at daily basis and they worked as the internal and external coordinators, assisting MI organizing team and collecting feedbacks from other participants and sharing with MI organizing team in the end of each day. The BODs played important roles, contributing to the success of the SLV and Business Matching in Thailand.

7 SLV & Business Matching

Setting Norms and Expectations

Mr. Kyaw Min Tun, Program Officer, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

In this session, participants responded to the questions raised by the MI organizing team. The participants discussed their expectations on the SLV and Business Matching in Thailand, visiting sites and co- participants. Participants also discussed the norms and consensus to be set for the SLV and Business Matching in Thailand to ensure the successful and quality organization of the event. All their inputs were given due serious consideration throughout the SLV and Business Matching in Thailand. The questions and participants’ expectations are summarized as below.

Table 1: Setting Norms and Expectations and Participants’ Inputs (Pisciculture Group)

Questions Participants’ Inputs 1. What do you expect from “SLV and  Learn about how to organize SLV Business Matching in Thailand”? and business matching;  Learn about Thailand’s policy, laws and regulations related to fishery sector;  Learn about modern processing technologies and logistics related to fishery sector;  Develop market;  Establish partnership / network with key stakeholders in Thailand. 2. What do you expect from visiting  Share success stories; companies / organizations?  Share the ways to deal with challenges and to overcome them and survive;

8 SLV & Business Matching

 Establish business collaboration and contract and expand business;  Find out investment potential, their targets, conditions and requirements. 3. What do you expect from your co-  Share knowledge, experience, and participants? information;  Establish friendship and network;  Cooperate and collaborate for assignment;  Open their mind;  Share products. 4. What should be the norm /  Be punctual; consensus during the event?  Do not sleep during the activity;  Set mobile phone to be silent mode;  Actively participate;  Pay serious attention during the activity;  Be polite, cheerful and respectful;  Share photos;  Comply with the rules and regulations of the visiting places.

4.1.2. Department of Fisheries, Ministry of Agriculture and Cooperatives

In the afternoon of August 15 and the morning of August 21, 2017, the group visited the Department of Fisheries, Ministry of Agriculture and Cooperatives. The Department of Fisheries is mainly responsible for the management of Marine Fisheries, Postharvest Science of Aquaculture, Production System and Fishery Product Inspection. Participants received the presentation on (i) Overview of the Department; (ii) Overview of Thai fishery sector; (iii) Fish Inspection and

9 SLV & Business Matching

Certification System in Thailand; (iv) Fisheries Post-Harvest Technology in Thailand; and (v) Aquatic Animal Feed Research and Development. The participants raised questions related with topics presented by the Department of Fishery, Thailand and learnt about importance of public-private collaboration in order to develop the whole value chain of fishery sectors based on practical cases given by the department.

4.1.3. Mahachai Fisheries Development Cooperative ltd

In the morning of August 16, 2017, the group visited Mahachai Fisheries Development Cooperative ltd of Samut Sakorn province. The Cooperative was established in the year 2002 with the business capital of 10 million baht. Currently, the Cooperative has 240 members and sells various types of fish including sea and water fish and shrimps, exporting to EU countries, Japan, South Korea and cities nearby Bangkok. At the Cooperative, participants learned about (i) the Overview of the Cooperatives; (ii) the Update of Samut Sakhon Fishery sector and (iii) market channel to Mahachai fish market.

4.1.4. Business Matching Jointly Organized by MI and Samut Sakhon Chamber of Commerce

In the morning of August 16, 2017, an event of business matching was jointly organized by MI and Samut Sakhon Chamber of Commerce at the Mahachai Fisheries Development Cooperative ltd. The group met various fishery buyers and other business enterprises from Thailand and discussed the further business development and collaboration with each other. There were 20 Thai buyers and members of the Chamber of Commerce attended the event. Please see some of the key results from the business matching events at “4.3”.

10 SLV & Business Matching

4.1.5. Anusorn Mahachai Surimi

In the afternoon of August 16, 2017, the group visited Anusorn Mahachai Surimi Co, ltd. The company was established in 1970 and currently has around 300 staff including Thai and Myanmar staff. The company engages in the processing of fish products, manufacturing of frozen surimi and frozen fish such as yellow pike-conger, Threadfin Bream, Lizard Fish, Bio- Shrimp and Tilapia. The company also provides the cold storage, distribution, and import and export services. In addition, the company also holds e-commerce platform for selling their products. During the visit, participants learned about a number of areas related with fishery processing and technology and supply chain management from the company, in addition to company establishment, cold storage management, marketing strategy and e- commerce platform for food products.

11 SLV & Business Matching

4.1.6. The Institute of Marine Science, Burapa University Chonburi

In the morning of August 17, 2017, the group visited the Institute of Marine Science, Burapa University Chonburi. The Institute was established in 1985 and currently has more than 100 staff. The Institute engages in the research related to aquaculture, biodiversity, biotechnology, and environment. The Institute also offers academic services such as life-long learning center (aquarium and museum), serving community, providing training program and teaching.

At the Institute, the group learned about (i) the overview of the Institute of Marine Science; and (ii) innovation (R & D) and quality control standards for aquaculture. Moreover participants discussed about how a research institute, similar to the Institute of Marine Science, is working together with the fishery sector in Thailand, in order to provide R&D and education services that could bring long term impacts to the whole sector. The group also visited aquarium and learned how it is working.

4.1.7. Charoen Pokphand Foods Public Company Limited - CPF Chonburi

In the afternoon of August 17, 2017, the group visited Charoen Pokphand Foods Public Co., Ltd (CPF Chonburi). The company was established in 2001 and currently has 231 employees including those 20 from Myanmar. The company produces shrimp feed for its own shrimp farm. At the company, the group learned about (i) CPF quality philosophy; (ii) shrimp feed production process; (iii) certification; and (iv) CPF shrimp feed mill - electronic traceability system. The group also visited shrimp feed storehouse. During the visit, the participants could acquire information about detail process of electronic traceability system demonstrated by the company.

12 SLV & Business Matching

4.1.8. Charoen Pokphand Foods Public Company Limited – CPF Rayong

In the morning of August 18, 2017, the group visited Charoen Pokphand Foods Public Co., Ltd (CPF Rayong). The company was established in 1921 and currently has around 300 employees including 100 engineers, 50 office workers and 150 other staff). The company engages in seafood processing and packaging. At the company, the group learnt about (i) the overview of the company; (ii) seafood processing and packaging; and (iii) cold storage management. The participant looked at production line of the factory and had chance to discuss with CPF Rayong about issues related with manufacturing practices and food safety.

13 SLV & Business Matching

4.1.9. Nuen Kor Fishing Community Learning Center

In the morning of August 19, 2017, the group visited Nuen Kor Fishing Community Learning Center. The community was created over 30 years and currently has around 120 members and 65 boats. The community has engaged in the protection of aquatic resources and sustainable fishery development.

At the community, the group learned about (i) overview of the fishing community; and (ii) the farming management and marine aquaculture systems. The center arranged a short boat tour for participants in order to see conservation areas, so called fish houses preserved by the community center.

4.1.10. Participants’ Presentations and Wrap – Up Workshop

Group Presentation

On August 21, 2017, each four participants’ group made presentation by elaborating the results of their assignments and group works. The presentation included (i) profile of each business / association / institution visited; (ii) questions the group asked at each visiting site and the answers received; (iii) result of the SWOT analysis on the assigned themes / areas (service / marketing / organizational management / financial management for Associations / Institution) and (production, processing, packaging / marketing / organizational management / business management for private enterprises); and (iv) success factors, best practices, and lessons learned. (Please see Annex 8.1. for the each group presentation).

Provincial Presentation

Each provincial group also made presentation by elaborating the results of their assignments and group works. The presentation included (i) name or the province; (ii) name of the cluster / business and brief profile; (iii) findings / learning from the SLV that can be applied to the cluster / business; and (iv) their plan. (Please see Annex 8.1. for the each provincial presentation).

14 SLV & Business Matching

Event Evaluation

Mr. Kyaw Min Tun, Program Officer, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Tun conducted the evaluation of SLV and Business Matching in Thailand in order to (i) assess the effectiveness of the SLV and Business Matching in Thailand; and (ii) get feedback and inputs for improving the future program. All the participants filled the evaluation form provided by the MI organizing team.

Program Report Presentation

Mr. Toru Hisada, Senior Project Coordinator, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Hisada presented the summary of SLV and Business Matching in Thailand for pisciculture Group. He talked about participants’ information, objectives and outcomes, event wrap up, and feedbacks from the BODs.

4.2. Agribusiness Group

4.2.1. Orientation

Project Overview

Mr. Toru Hisada, Senior Project Coordinator, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Hisada presented an overview of the project on “Enhancing Competitiveness of Small and Medium-sized Enterprises (SMEs) in the Southern Economic Corridor (SEC) of ASEAN Mekong Subregion (AMS).” He touched upon the project objectives, goals, activities, sites, strategic partners, target groups and components, and success indictors and measures. Mr. Hisada also talked about the upcoming events and activities set forth under the Project framework, which include SEC business database, cross-border trade events in the SEC (which will be held as APs from the Regional Training on Trade Events Promotion) and Investor Forum.

15 SLV & Business Matching

Event Overview

Mr. Toru Hisada, Senior Project Coordinator, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Hisada presented the overview of the SLV and Business Matching in Thailand for Agribusiness group. He talked about the objectives, expected outcomes, participant’s assignments, tasks and responsibilities, evaluation tools and program schedule.

Figure 2: Route Map of SLV for Agribusiness Group

16 SLV & Business Matching

Board of Directors (BODs) Explanation

Mr. Kyaw Min Tun, Program Officer, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Right after the “Event Overview,” the participants were introduced the concept of Board of Directors (BODs), a frequently used evaluation tools that aimed at getting the full engagement of all the participants, and facilitating the event implementation. Each group (group 1 - 4) was assigned as BOD at daily basis and they worked as the internal and external coordinator, assisting MI organizing team and collecting feedbacks from other participants and sharing with MI organizing team in the end of each day. The BODs played important roles, contributing to the success of the SLV and Business Matching in Thailand.

Setting Norms and Expectation

Mr. Kyaw Min Tun, Program Officer, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

In this session, participants responded to the questions raised by MI organizing team. The participants discussed their expectations on the SLV and Business Matching in Thailand, visiting sites and co-participants. Participants also discussed the norms and consensus to be set for the SLV and Business Matching in Thailand to ensure the successful and quality organization of the event. All their inputs were given due serious consideration throughout the SLV and Business Matching in Thailand. The questions and participants’ expectations are summarized as below.

Table 2: Setting Norms and Expectation and Participants’ Inputs (Agribusiness Group) Questions Participants’ Inputs 1. What do you expect from “SLV and  Learn about successful business Business Matching in Thailand”? model in Thailand and find the way to apply it for business development in CMTV;  Learn about organic product in Thailand;  Learn about the way to develop products with better quality.

2. What do you expect from visiting  Share new knowledge, experiences, companies / organizations? practices and technologies that can

17 SLV & Business Matching

be applied for local business development;  Share best practices. 3. What do you expect from your co-  To introduce each other’s business; participants?  Establish network and expand business at the regional level. 4. What should be the norm /  Be punctual; consensus during the event?  Pay serious attention during the activity;  Share information and make communication via line group;  Refrain from the use of mobile phone during the activities;  Take a good care of the health;  Keep passports well;  Do not sleep during the activities;  Do not smoke in hotel room.

4.2.2. The Chul Cunvong Co.,Ltd

In the morning of September 11, 2017, the group visited the Chul Cunvong Co., Ltd founded in 1936; the company has two types of business: silk production and farming. The company owns one of the largest silk factories in ASEAN. The company also specializes in all areas of organic agriculture, having developed several farming practices and projects including orchards, mulberry tunnels, toxin-free rice paddies, and gigantic fish ponds spanning over 16 million square meters of its land. The company’s manufacturing processes are compliant with current Good Manufacturing Practice (GMP) and hazard analysis and critical control points (HACCP) standards, making our products fresh and safe to use or consume for our customers. At the company, the group learned about (i) the overview of the company; and (ii) best practices. The group also had a site visits to Integrated Farm (banana, papaya, mulberry fruit) and silk reeling factory. The participant from Khmer Golden Silk Company, Banteay Meanchey Province, Cambodia remarked that the visit to the Chul Cunvong Co., Ltd was very interesting, where they discussed about issue of how to make benchmarking in areas of silk manufacturing and silk worm farming. Other participants also had opportunities to learn about sustainable sericulture which is also linked with cottage industry and agriculture sector.

18 SLV & Business Matching

4.2.3. Khao Kho Talaypu Natural Farm

In the afternoon of September 11, 2017, the group visited Khao Kho Talaypu Natural Farm. Established in 1990, the company engages in agro tourism business. The company believes that in order to be successfully self-reliant, agricultural activities are fundamental as people depend on the land and nature to produce food and shelter. Herbs also play a crucial role in this philosophy, as they are an important source of food and medicine. Especially, the company focuses on organic agriculture and integrated farming systems. During the visit, the group acquired information about how to promote an agri-tourism business and good practices in organic farming and visit arrangements for the tourists. In addition, participants gained knowledge on making an integrated vegetables and fruits farm and applicable business methods presented by the company.

19 SLV & Business Matching

4.2.4. Center for Agricultural Biotechnology, Naresuwan University

In the morning of September 12, 2017, the group visited the Center for Agricultural Biotechnology, Naresuwan University. Founded in 1993, the Center is responsible for developing human resources which have expertise in the area of agricultural biotechnology to serve government and industry sectors. The Center conducts research in agricultural biotechnology for improving productivity, value addition to agricultural products and environmentally friendly technology. At the Center, the group learned about (i) overview of the center; (ii) agricultural biotechnology for improving productivity; (iii) case study on genetic improvement of Orchids; and (iv) case study on bioethanol production from Weed Biomass in Thailand.

4.2.5. Impress Rice (Organic Rice Community Enterprise)

In the afternoon of September 12, 2017, the group visited Impress Rice Co., ltd. Founded in 2012, the company produces rice berry as well as the rice berry processing products (cosmetics). Company’s products are registered as OTOP product and receive good supports from the government. At the company, the group learned about (i) the nature of a community enterprise; and (ii) best practices and challenges. The group also conducted the site visits to (i) rice berry farm; and (ii) rice berry processing site.

20 SLV & Business Matching

4.2.6. Dry Banana Community Baan Koh Kut

In the afternoon of On September 12, 2017 (Afternoon), the group visited the dry banana community baan Koh Kut. In the community, the farmer rent the solar dome to dry bananas and sell outputs to the community in the higher price as value added products. The community currently produces 300 kg / dome / week of dry banana. The community is also supported by Chaipatana Foundation that supports the community by sharing knowledge and conducting research. The visit was very invaluable to participants who are interested in food processing and methods for banana.

4.2.7. Business Matching Organized by MI and Samaphan / FTI Phitsanulok

In the morning of September 13, 2017, business matching event was jointly organized by MI, Samaphan SME and Federation of Thai Industries (FTI) Phitsanulok. In the event, the participants met with several buyers and other business enterprises from Phitsanulok province and discussed further business collaboration and development. Please see some of the key results from the business matching event at “4.3.”

4.2.8. Baan Wan Zomza Community Enterprise

In the afternoon of November 13, 2017, the group visited the Baan Wan Zomza Community Enterprise. The Enterprise produces cosmetics products from Zomza (one type of orange that was in danger of extinct). The Enterprise collects Zomza from the farmers and process into cosmetics. At the enterprise, the group learned about (i) the overview of the enterprise; (ii) best practices and challenges; and (iii) Zomza processing.

21 SLV & Business Matching

4.2.9. Lampang Ceramic Association and Lampang Ceramic Cluster

On September 14, 2017, the group visited Lampang Ceramic Association and Ceramic Cluster. Lampang Ceramics Association was founded in the year 1989. Its primary objective was to interface with the relevant government agencies, as well as to coordinate with members. The association also plays a role in serving its members by pooling material purchase at wholesale prices, such as to purchase LPG gas and plaster from respective producers at lower prices and therefore helping to reduce production cost. The group learned about (i) the overview of the Association; (ii) overview of Lampang ceramic cluster; and (iii) best practices and challenges. The group also visited Tanavadi ceramic museum and Lampang Ceramic village. Therefore the visit enhanced cluster linkage between Pottery and Ceramics Cluster, Kampong Chhnang province, Cambodia and Lampang Ceramic cluster, Thailand, exchanging business insights into cluster development.

4.2.10. Chaing Mai Chamber of Commerce Fair

In the afternoon of September 15, 2017, the group visited Chaing Mai Chamber of Commerce fair 2017. The event was organized by the Chaing Mai Chamber of Commerce, together with Chaing Mai provincial government represented by provincial Community Development Office. The event aimed to increase marketing channels for local companies and promote local OTOP products. The group visited the Fair and made business matching with the corresponding exhibitors in order to expand their markets, and promote their products. The group also had business discussion with exhibitors for the development of business collaboration and partnership.

22 SLV & Business Matching

4.2.11. Participants’ Presentations and Wrap – Up Workshop

Group Presentation

On September 16, 2017, each four participants’ group made presentation by elaborating the results of their assignments and group works. The presentation included (i) profile of each business / association / institution visited; (ii) questions the group asked at each visiting site and the answers received; (iii) result of the SWOT analysis on the assigned themes / areas (service / marketing / organizational management / financial management for associations / Institution) and (production, processing, packaging / marketing / organizational management / business management for private enterprises); and (iv) success factors, best practice, and lessons learned (Please see Annex 8.2. for the each group presentation).

Provincial Presentation

Each provincial group also made presentation by elaborating the results of their assignments and group works. The presentation included (i) name or the province; (ii) name of the cluster / business and brief profile; (iii) findings / learning from the SLV that can be applied to the cluster / business; and (iv) their plan (Please sees Annex 8.2. for the each provincial presentation).

Event Evaluation

Ms. Nguyen Thi Hong Anh, Program Assistant, Monitoring, Evaluation and Learning (MEL) Department, Mekong Institute (MI).

Ms. Hong Anh conducted the evaluation of SLV and Business Matching in Thailand in order to (i) assess the effectiveness of the SLV and Business Matching in Thailand; and (ii) get feedback and inputs for improving the future program. All the participants filled the evaluation form provided by the MI organizing team.

Program Report Presentation

Mr. Toru Hisada, Senior Project Coordinator, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Hisada presented the outcomes of SLV and Business Matching in Thailand for agribusiness group. He talked about participants’ information, objectives and outcomes, event wrap up, and feedbacks from the BODs.

23 SLV & Business Matching

4.3 Business Matching Activity: B2B Activities

SEC cluster groups had opportunity to conduct B2B activity, during particular business matching events as well as along the SLV visit.

MI organizing team organized two business matching events for both groups; the pisciculture and agribusiness group, in collaboration with the local Business Associations (BAs) in Samut Sakhon and Phitsanulok provinces. The way how the events were organized was similar to flow of inbound mission business matching, where the hosting BAs were informed about the visit, participant profiles, their matching interests and products and analyzed the need to host the business matching efficiently and selected suitable matches for the cluster SMEs. The host BAs also shared contacts of the cluster SMEs to potential matches in order to enhance pre-matching communication.

Below is a flow of organizing business matching events during the SLV visit and the local hosts jointly assisted at steps of “Matching” and “One to One Meeting” while the MI team facilitated all steps and accommodated the companies at online business platform: www.sec4business.com for more information.

During one to one meetings, each cluster got a half-hour session for each match to have business discussion and rotated to different table. Receiving partners from Thailand were local companies, agencies, wholesalers, retailers and distributors and were interested in buying products, providing quality services and further business collaboration with the cluster groups.

In addition to “One to One meeting”, both SEC cluster groups conducted B2B activities with visit companies and organizations along the SLV visits in Thailand.

4.31. Business Matching / B2B Activities

SEC cluster groups; the pisciculture group and agribusiness group, conducted business to business (B2B) activities during the Business Matching Events organized in Samut Sakhon and Phitsanulok provinces and along the SLV visit. As a part of pre-site preparation, 18 profiles of the SEC cluster group were shared to the local business associations and visiting companies via emails as well as SEC business platform. Table (4.31a) shows the list of the companies / organizations that received the cluster groups, in the SLV visit, including “One to One meetings“during the business matching event. Each presented their business interests to the pisciculture groups, which included key products and services provided are listed below.

24 SLV & Business Matching

Table (4.31a) Business Matching for SEC Cluster Groups

Business Matching for Pisciculture Group No. Company / Organizations Business Interests presented Location 1. Mahachai Fisheries Development  Purchasing fresh / frozen Samut Sakhon Cooperative fishes and fishery products province, Thailand from nearby countries  Retailer and wholesaler 2. Anusorn Mahachai Surimi  Purchasing raw fishes for Samut Sakhon processing fish products province, Thailand  E - Commerce platform service provided for selling SMEs products  Interests in technology exchange in cold chain management and fish processing products 3. Charoen Pokphand Foods Public  To get potential suppliers Chonburi province, Company Limited - CPF Chonburi of raw materials Thailand  Promote their brand and marketing to neighbouring countries 4. Charoen Pokphand Foods Public  Seafood processing and Rayong province, Company Limited – CPF Rayong packaging Thailand  Marketing and distribution of processed seafood products to neighbouring countries 5. Department of Fisheries, Ministry  Sharing policy initiatives Bangkok, Thailand of Agriculture and Cooperatives and practices of Department of Fisheries to public and private sectors from neighbouring countries Business Matching for Agribusiness Group No. Company / Organizations Business Interests Presented Location 6. The Chul Cunvong Co., ltd  Technique to increase Phetchabun production of cocoon Province, Thailand efficiently  Making partnership with foreign firm in silk production 7. Center for Agricultural  Collaboration with private Phitsanulok Province, Biotechnology, Faculty of sectors in terms of R&D Thailand Agriculture, Natural Resources and and biotechnology Environment, Naresuwan exchange for agri-food University processing 8. Perima Baan Kong Fak Company  Business collaboration for Phitsanulok Province,

25 SLV & Business Matching

packing facilities and Thailand technology for dry banana products  Promote the dry banana products in local and regional markets 9. Lampang Ceramic Association  Export quality ceramic Lampang Province, products to Japan and Thailand European markets  Partnership to produce quality ceramic products for premium market

The appendix (8.9) shows the list of SEC cluster groups that was consisted of selected SME owners and BDS representatives from each SEC clusters.

Based on business interests presented by Thailand counterparts, SEC cluster groups discussed business activities that could be collaborated in future, along the SEC. 8% of the total participants contracted to do business with Thailand counterparts while the rest exchanged business information and negotiated areas of business collaboration to certain extent in future.

Figure (4.31): Level of Business Engagement

Level of Engagement

8% Exchange Business 29% Information Business Negotiation 63%

Signature of Contract

26 SLV & Business Matching

Onsite Results of Business Matching Activity

Therefore, key onsite results between business matches were collected from onsite evaluation forms and recorded from BOT meetings. It is illustrated in table (4.31b) as below.

Table (4.31b): Key Onsite Results No. Business Matches Key onsite results 1. Between Mahachai Fisheries  Fish wholesaler from Mahachai fishery market Development Cooperative and agreed to buy Mackerel fishes from Dawei Mackerel fish cluster cluster. Representatives from Dawei mackerel fish cluster, Myanmar’s Tanintharyi region discussed with the owner of wholesaler at Mahachai fishery market. They discussed the collaboration for exporting the mackerel fish from Tanintharyi region / Dawei to Mahachai fish market, quality, logistics and other requirements.  It was achieved in One to One meetings during the Business matching event organized in Samut Sakhon province. 2. Between Anusorn Mahachai  Dried snakeskin gourami Cluster, Ca Mau Surimi Co, ltd and Dried province and Can Tho Pangasius Cluster, snakeskin gourami Cluster, Ca Cantho province, Vietnam reached to business Mau province and Can Tho negotiation stage with Anusorn Mahachai Pangasius Cluster, Cantho Surimi Co, ltd, with regard to supply raw fishes province, Vietnam to the company in near future. Quality of fish, pricing and export mode were issues taken into negotiation. 3. Between Anusorn Mahachai  Representatives from Mackerel fish cluster Surimi Co, ltd and Mackerel fish negotiated with Anusorn Mahachai Surimi Co, cluster ltd, in regards to supplying fishes to the company and exchange of cold chain technology that the company is using. 4. Between Anusorn Mahachai  Representatives from Dried Shrimp Cluster, Surimi Co, ltd and Dried Shrimp Cambodia wanted to sell their products in Cluster, Preah Sihanouk Thailand by using e-commerce platform. Thus, Province, Cambodia they negotiated procedures on how to access to the platform of the company, delivery of products and transaction. 5. Between Mahachai Fisheries  Exchanged business information related with Development Cooperative and status of Mahachai Fish market in terms of SEC pisciculture clusters export, import and market channels of the domestic. 6. Between Charoen Pokphand  Business information regarding electronic Foods Public Company Limited traceability system, raw material and supply

27 SLV & Business Matching

- CPF Chonburi and SEC management, and certifications in shrimp feed pisciculture clusters production process, were exchanged during the visit to the company.  Criteria of how SEC participants could be potential suppliers to the company. 7. Between Charoen Pokphand  CPF exchanged technology-related information Foods Public Company Limited on seafood food processing and packaging. – CPF Rayong and SEC  Discussed opportunity to be part of distribution pisciculture clusters channel of CPF in future. 8. Between Department of  SMEs and BDS representatives from the SEC Fisheries, Ministry of Agriculture pisciculture exchanged knowledge and and Cooperatives and SEC experiences that make fishery sector better off pisciculture clusters and its BDS and efficient during meeting with Department representatives of Fisheries, Thailand. 9. Between The Chul Cunvong  Khmer Golden Silk Co., ltd discussed with the Co., ltd and Khmer Golden Silk Chul Cunvong Co., ltd, Thailand, regarding the Co., ltd (Silk Production Cluster) sharing of efficient technique in growing from Cambodia’s Banteay mulberry trees, in order to increase the supply Meanchey province. of cocoon for silk production.  Two companies discussed business collaboration in area of designing silk products, including human resource development. 10. Between Center for Agricultural  The group exchanged business and contact Biotechnology, Faculty of information with the Center staff, in favour of Agriculture, Natural Resources technological collaboration for their agricultural and Environment, Naresuwan product development in the future University and SEC agribusiness  The group discussed possible technological clusters collaboration with the Center in terms of agri- food processing and production. 11. Between Perima Baan Kong Fak  Pracharat Raksamakki (Social Enterprise), one of Company, Phitsanulok province the participants from the Thailand’s Prachinburi and Pracharat Raksamakki province, met a representative of Perima Baan (Social Enterprise) from Kong Fak company during “One to One Prachinburi province meeting” of business matching event in Phitsanulok Province.  They had business negotiation on how to sell dry banana products in the handicraft basket made from Pracharat Raksamakki and to promote markets in different provinces including Pitsanulok and Prachinburi provinces. 12. Between Lampang Ceramic  They exchanged business information and Association and Pottery and discussed export requirements and buyers’ Ceramics Production Cluster, needs in Thailand, Japan and European Kampong Chhnang province countries, in favour of exporting their products to these countries in the future

28 SLV & Business Matching

 They had an extensive discussion on export products and shared different perspectives on sample products and design

Follow up for future business collaboration

Based on the key results of on - site business matching during the SLV, the MI project team will follow up with the SEC clusters for post - event evaluation, usually three months after the event, in order to understand the progress of business cooperation and collaboration. Online post evaluation forms will be shared to each participant to collect their feedbacks. For some cases, the MI team will phone them to ask for the development. The evaluation results will be posted on SEC business database. The following is the contact points for follow up action.

Table (4.31c): List of Contact Points for Business Matching Follow Up No. Province Cluster Name Contact points 1. Banteay Silk and Cotton Yarn Mr. Bunchhith Man Meanchey Production Cluster The Owner, Khmer Golden Silk Co., (Cambodia) ltd 2. Battambang Fresh Water Fish Sauce Mr. Oudom Suon (Cambodia) Cluster The Owner, Golden Fish Co., ltd Tel: +85598633636 Email: [email protected] 3. Kampong Pottery and Ceramics Ms. Sokha Yong Chhnang Production Cluster President, Ceramic Development (Cambodia) Center Tel: +855 1556 8907 Email: [email protected] 4. Kampot Natural Flower of Salt Mr. Narin Bun, The Head, Cluster of (Cambodia) Cluster Natural Flower of Salt Producer Kampot Tel: +855 1233 0070 Email: [email protected] 5. Koh Kong Sea Water Fish Sauce Mr. Lyheang Cheu, President (Cambodia) Cluster CHEU LYHEANG Import & Export Co., ltd. Tel: +855 8845 50775 Email: [email protected] 6. Preah Dried Shrimp Cluster Mr. Samnang Chin, President, Dried Sihanouk Shrimp Cluster (Cambodia) Tel: ++855 97 99 888 10 Email: [email protected]

29 SLV & Business Matching

7. Pursat Angkrong Pursat Orange Mr. Sopheap Khun (Cambodia) Product Cluster Saleman, Angkrong Pursat Orange Cluster Tel: +855 9640 00188 Email: [email protected] 8. Svay Rieng Smach Paddy Rice Cluster Mr. Samrit Chheung (Cambodia) The Head, Smach Paddy Rice Cluster Tel: +855 96730 3063 Email: [email protected] 9. Tanintharyi Mackerel Fish Cluster Kyaw Kyaw Thet, Managing Director Region / Kyauk Ni Maw Marine Products and Dawei Trading Co., Ltd. Tel: +95 9450 9908 99 (Myanmar) Email : [email protected]

10. Kanchanaburi Banana Fruit Cluster Ms. Rungkan Changkun (Thailand) Secretary, Siam Banana Co., Ltd, Tel: +66 81 2982 333 Email:[email protected] 11. Ratchaburi Aromatic Coconut Cluster Mr. Noppol Phuyaem, Managing (Thailand) Director, Damnoen Food Tel: +66 8175 19293 Email: [email protected] 12. Prachinburi Organic Rice Cluster Mr. Sivapoch Kuvichitsuwan, the (Thailand) President, Nakham Organic Rice Community Enterprise Mobile: +66 9849 40498 Email:[email protected] 13. Sa - Kaeo Aromatic Herb Cluster Ms. Aoytip Jumjod, President, Sa – (Thailand) Kaeo Aromatic Herb Community Enterprise Tel: + 66 818152095 Email: [email protected] 14. Chanthaburi The Durian Quality Ms. Phitchaya Ponmak, Manager, (Thailand) Product Cluster Makham Agricultural Cooperatives, Co. ltd Tel: +66 89 912 6644 Email: [email protected] 15. Trat Community Based Tourism Mr. Kawin Klinyu, Member, Trat (Thailand) (CBT) Cluster Chamber of Commerce Tel: +66 8083 45679 Email:

30 SLV & Business Matching

[email protected] 16. Can Tho Pangasius Cluster Mr. Nguyen Ngoc Hai, Owner, Thoi (Vietnam) An Cooperative Tel: +84 2923 8190 91 Email: [email protected] 17. Ca Mau Dried Snake-skinned Mr. Tran Trung Kien, Leader, Dried (Vietnam) Gourami (Pectoralis) Snake-Skinned Gourami (Pectoralis) Cluster Cluster Tel: +84 1248 9576 33 Email: [email protected] 18. Tay Ninh Custard Apple Cluster Mr. Ha Chi Mang, Chairman, (Vietnam) Agriculture Cooperative Thanh Tan Custard Apple Tel: +84 9139 55070 Email:[email protected]

5. Evaluation

5.1. Evaluation Method

During the SLV and Business Matching in Thailand, MI organizing team applied three types of evaluations to monitor and evaluate the effectiveness of the event. These methods include (i) Board of Directors (BODs); (ii) Event Evaluation; and (iii) Business Matching Evaluation.

Objectives

 To assess the effectiveness of the SLV and Business Matching in Thailand;  To get feedback and inputs for improving the future program.

5.2. Evaluation Results

5.2.1. Board of Directors (BODs)

Each group (group 1 - 4) was assigned as BODs at daily basis and they worked as the coordinator, assisting MI organizing team and collecting feedbacks from other participants and sharing with MI organizing team in the end of each day. The BODs played important roles contributing to the success of the SLV and Business Matching in Thailand.

31 SLV & Business Matching

5.2.2. Event Evaluation

The “After Event Evaluation” was conducted by using a participatory method. This method allowed all participants to freely comment, without the scrutiny of MI organizing team. Different components were rated on a scale of 1 to 5, where “5” is the highest and “1” is the lowest.

Learning Program Objective

Program objectives were evaluated with the rating scale of 1 to 5 (1-Not Met; 2-Somewhat Met; 3–Mostly Met; 4-Met; 5–Fully Met). Overall average rating was 3.91 (Mostly Met). Participants reported that ‘understand state-of-the art production systems, packaging, processing, standards & certification process, quality control technologies, R&D, skill development opportunities and suppliers of some leading organizations (businesses / associations / institutions) in the related industries in Thailand’ to be especially relevant with average rating of 4.09.

Learning Program Objectives

4.09 3.94 3.85 3.91 4 3.76

Average 2 Rating

0 Have direct exposure to the Understand state-of-the art Identify emerging opportunities Establish network and linkages Total successful industrial clusters and production systems, packaging, for business development in with different key stakeholders value chain integration models processing, standards & Thailand and vice versa. in Thailand. in Thailand certification process, quality control technologies, R&D, skill development opportunities and suppliers of some leading organizations (business / associations / institution

Program Contents

The participants rated levels of usefulness of the program with 5 rating scales (1–Not Useful; 2–Just Right; 3–Neutrally Useful; 4–Useful; 5–Very Useful). Participants reported that the program was useful with overall average rating at 4.03 (Useful). The average rating of each activity is 4.32 for SLV and 3.74 for business matching respectively.

32 SLV & Business Matching

Usefulness of the Program

5 4.32 4.03 4 3.74

Average 2 Rating

0 Structured Learning Visit Business Matching Total (SLV)

In terms of the participants’ expectation to the program, it was evaluated with 5 rating scales (1–Not Met; 2–Just Right; 3–Neutrally Met; 4–Met; 5–Fully Met). Participants reported that their expectation to the program was met with the total average rating at 4.09 (Met).

Participants’ Expectation to the Program (Number of Participant)

Just Right Neutrally Fully Met (1) Met (7) (2)

Met (24)

As for knowledge improvement / increase, it was evaluated with 5 rating scales (1–Not Increased; 2–Somewhat Increased; 3–Moderately Increased; 4–Mostly Increased; 5–Highly Increased). Participants reported that they have improved / increased the knowledge and skills with the average rating at 4.15 (Mostly Increased).

33 SLV & Business Matching

Knowledge and Improvement (Number of Participant)

Moderately Highly Somewhat Increased Increased Increased (2) (11) (2)

Mostly Increased (19)

For the relevance of the knowledge gained from the SLV and Business Matching in Thailand to the work, it was evaluated with 5 rating scales (1–Not Relevant; 2–Somewhat Relevant; 3– Moderately Relevant; 4–Mostly Relevant; 5–Highly Relevant). Participants reported that the knowledge and skills gained from the SLV and Business Matching in Thailand were relevant to their work with the total average rating at 4.18 (Mostly Relevant).

Relevance to the Work (Number of Participant)

Highly Moderately Relevant Relevant (11) (5)

Mostly Relevant (18)

As for the additional knowledge gained from the SLV and Business Matching in Thailand, it was evaluated with 5 rating scales (1–Not Acquired; 2–Somewhat Acquired; 3–Neutrally Acquired; 4–Acquired; 5–Highly Acquired). Participants reported that they acquired additional knowledge from the SLV and Business Matching in Thailand with the average rating at 4.21 (Acquired).

34 SLV & Business Matching

Additional Knowledge Acquired (Number of Participant)

Highly Acquired Neutrally Acquired (9) (2)

Acquired (23)

Business Matching

Effectiveness of Business Matching was evaluated with the rating scale of 1 to 5 (1 – Not Satisfied; 2- Somewhat Satisfied; 3 – Neutrally Satisfied; 4 – Satisfied; 5 – Very Satisfied). Participants reported that they were satisfied with the Business Matching with the average rating at 3.68 (Neutrally Satisfied).

Overall Assessment of Business Matching (Number of Participant)

Very Somewhat Satisfied satisfied (5) (2) Neutrally satisfied (12) Satisfied (15)

35 SLV & Business Matching

With regards to the number of businesses / BDS providers met at the business matching, participants reported that they met average of 4.18 – 5.35 people.

Number of business / BDS Providers Met (Number of Participant)

Over 10 7-10 (2) (4) 2-4 (7)

1-2 5-6 (8) (13)

As for the number of potential partners, participants reported that the average of 3.2 – 4.18 people they met during the business matching is their potential business partners.

Number of Potential Business Partner (Number of Participant)

Over 10 (1) 5 - 6 (11) 1 - 2 (11)

2 - 4 (11)

Overall Assessment

In response to the question on “What is your overall assessment of the SLV and Business Matching in Thailand,” participants rated with rating scale of 1 to 5 (1 - Not satisfied; 2 –

36 SLV & Business Matching

Somewhat Satisfied; 3 – Neutrally Satisfied; 4 – Satisfied; 5 – Very Satisfied). Participants indicated the average rating of 4.06 (Satisfied). This shows that the participants were satisfied with the SLV and Business Matching in Thailand.

Overall Assessment (Number of Participants)

Neutrally Very Satisfied Satisfied (8) (10)

Satisfied (16)

Suggestion and Recommendation

The participants also provided some suggestions and recommendations to the SLV and Business Matching in Thailand for future improvement as below:

 The program schedule was a bit tight. It should have been more flexible so that participants can digest and discuss the learning from the each site visit effectively.  The program schedule should have included more visits to SMEs that export their products to learn from them.  The presentation materials from the each site visited should have been printed and distributed to participants.  The each site visited should have known and understood better about participants and their business before the visit.  MI team should have provided more detail of the scheduled program in the daily basis;  For various sites visited, presenters spoke Thai and took significant time for interpretation and message can be varied from original one because of inaccurate interpretation.  More potential buyers should have been included in the business matching event.

37 SLV & Business Matching

6. Lesson Learned

Key lessons learned from the SLV and Business Matching in Thailand are summarized below:

 Pre-SLV preparation is very crucial in terms of collecting information of the visiting sites as much as possible and sharing information to participants who will join. Moreover it is necessary to arrange SLV visit based on prioritized expectations of the participants and core objectives of the visit.  The assignments and group works by cross-country teams enabled participants from CMTV to learn and understand each other, culture and business better;  The assignments and group works by the province gave opportunity for the cluster groups to think about how to apply the knowledge gained to develop their cluster further;  The language issue at the some visiting sites should be better facilitated. The MI organizer should encourage each visiting site to communicate and make presentation in English so that all the participants can participate in the discussion directly without English translation.

7. Summary and Way Forward

This report concludes assessment results of 7 days structured leaning visit (SLV) and Business Matching for two main groups of SEC project clusters named as psiciculture group and agribusiness group). The assessment results of the program affirmed that the learning program objectives were met. Participants reported that the program contents were useful, met their expectation, improved / increased knowledge which are relevant to their work and acquired additional knowledge on the subject. More importantly, the participants could learn critical components of the whole value chain for their respective products during the program and expand their business network with leading companies in Thailand, their neighboring country. It also indicated that the result of business matching was satisfactory and the participants were satisfied with overall program. MI organizing team will continue to monitor and follow up how the participants could apply acquired knowledge and information from the program for their business development as well as cluster development and the progress of business collaboration, through post-event follow up evaluation forms. MI organizing team will distribute the form to each participant three (3) months after the event.

38 SLV & Business Matching

8. Appendix

8.1. Participants’ Presentation (Pisciculture Group)

8.1.1. Group Presentation

Group 1

39 SLV & Business Matching

40 SLV & Business Matching

Group 2

41 SLV & Business Matching

Group 3

42 SLV & Business Matching

43 SLV & Business Matching

44 SLV & Business Matching

Group 4

45 SLV & Business Matching

46 SLV & Business Matching

8.1.2. Provincial Presentation

Battambang Province

47 SLV & Business Matching

Kampot Province

Koh Kong Province

48 SLV & Business Matching

Preah Sihanouk

49 SLV & Business Matching

Dawei

50 SLV & Business Matching

Ca Mau

51 SLV & Business Matching

52 SLV & Business Matching

53 SLV & Business Matching

Can Tho

54 SLV & Business Matching

8.2. Participants’ Presentation (Agribusiness Group)

8.2.1. Group Presentation

Group 1

55 SLV & Business Matching

56 SLV & Business Matching

Group 2

57 SLV & Business Matching

Group 3

58 SLV & Business Matching

59 SLV & Business Matching

Group 4

60 SLV & Business Matching

8.2.2. Provincial Presentation

Banteay Meanchey

61 SLV & Business Matching

Kampong Chhnang

Pursat

62 SLV & Business Matching

Svay Rieng

Chanthaburi

Kanchanaburi

63 SLV & Business Matching

Prachinburi

Ratchaburi

64 SLV & Business Matching

Sa-Kaeo

Trat

65 SLV & Business Matching

Tay Ninh

8.3. Event Evaluation

8.3.1. Learning Program Objectives

1. To what extent do you Not Somewhat Mostly Met Fully Total Average think the program has met its Met Met Met 4 Met Rating objectives? 1 2 3 5 Have direct exposure to the 9% 15% 50% 26% 100% 3.94 successful industrial clusters 3 5 17 9 34 and value chain integration models in Thailand. Understand state – of – the 3% 21% 41% 35% 100% 4.09 art production systems, 1 7 14 12 34 packaging, processing, standards & certification process, quality control technologies, R&D, skill development opportunities and suppliers of some leading organizations (businesses / associations / institutions) in the related industries in Thailand. Identify emerging 9% 24% 41% 26% 100% 3.85 opportunities for business 3 8 14 9 34 development in Thailand and vice versa.

Establish network and 9% 26% 44% 21% 100% 3.76 linkages with different key 3 9 15 7 34 stakeholders in Thailand. Total 3.91

66 SLV & Business Matching

8.3.2. Program Content

2.1. How useful was the Not Just Neutrally Useful Very Total Average program? Useful Right Useful 4 Useful Rating 1 2 3 5 Structured Learning Visit 3% 6% 47% 44% 100% 4.32 (SLV) 1 2 16 15 34 Business Matching 3% 38% 41% 18% 100% 3.74 1 13 14 6 34 Total 4.03

2.2. In your own opinion, Not Just Neutrally Met Fully Average to what extent do you Met Right Met 4 Met Total Rating think the program has met 1 2 3 5 your expectations? 3% 6% 70% 21% 100% 4.09 1 2 24 7 34

2.3. To what extent, the Not Somewhat Moderately Mostly Highly Total Average program has improved / Increased Increased Increased Increased Increased Rating increased your 1 2 3 4 5 knowledge? 6% 6% 56% 32% 100% 4.15 2 2 19 11 34

2.4. To what extent, the Not Somewhat Moderately Mostly Highly Total Average knowledge and skills Relevant Relevant Relevant Relevant Relevant Rating gained from the program 1 2 3 4 5 relevant to your work? 15% 53% 32% 100% 4.18 5 18 11 34

2.5. Did program help Not Somewhat Neutrally Acquired Highly Total Average you acquire additional Acquired Acquired Acquired 4 Acquired Rating knowledge on the 1 2 3 5 subject? 6% 68% 26% 100% 4.21 2 23 9 34

8.3.3. Business Matching

3.1. Overall Assessment Not Somewhat Neutrally Satisfied Very Total Average of the Business Matching Satisfied Satisfied Satisfied Satisfied Rating 1 2 3 4 5 6% 35% 44% 15% 100% 3.68 2 12 15 5 34

3.2. How many business 1-2 2-4 5-6 7-10 Over 10 Total Average / BDS providers have Rating

67 SLV & Business Matching you met at the Business Matching? 24% 20% 38% 12% 6% 100% 4.18 – 8 7 13 4 2 34 5.35

3.3. How many of them 1-2 2-4 5-6 7-10 Over 10 Total Average do you think will be Rating potential business partner? 32% 32% 33% 3% 100% 3.2 – 4.18 11 11 11 1 34

8.3.4. Overall Assessment

4.1. What is your overall Not Somewhat Neutrally Very Total Average assessment of the Satisfied Satisfied Satisfied Satisfied Satisfied rating program 1 2 3 4 5 24% 47% 29% 100% 4.06 8 16 10 34

8.4. Concept Note

Structured Learning Visit (SLV) and Business Matching in Thailand

Group 1 (August 15 – 21, 2017) Group 2 (September 10-16, 2017)

1. Background

As part of the Project framework, MI is organizing two Structured Learning Visits (SLVs) and Business Matching in Thailand to bring the representatives of selected SMEs and public and

68 SLV & Business Matching private BDS providers in the 19 SEC Provinces to observe and learn from the successful industrial clusters and value chains integration best practice. The SLVs will also expose them to the emerging business opportunities in Thailand through business matching and networking.

2. Objectives and Expected Outputs

The overarching objective of SLV for SMEs and BDS Providers from 19 SEC provinces is to promote regional value chain integration and linkages through direct learning exposure to successful regional industrial clusters and business matching with leading industries in Thailand. It also aims to support these stakeholders in developing their product value chains and clusters in their provinces.

In particular, participants are expected to:

3. Expected Outcomes

4. Program Features

The program has the following main activities:

69 SLV & Business Matching

3.1. Structured Learning Visit (SLV):

ii. During the SLV, the participants will have group assignments at each visit, which are related to general key observations, best practices and challenges, opportunities for business collaboration and further applications to SME cluster development in the SEC. Each day, assigned participants will assist the organizing team to facilitate and synthesize the activities of the day. For each visiting place, participants will receive (I) introduction of business / organizational profile; (ii) sharing of best practices and challenges; and (iii) facility tour;

iii. In the last day of the SLV, the participants are required to share their learning experience and set the way forward to forge their business collaboration. The MI will also design the Monitoring & Evaluation (M&E) form to assess the effectiveness of the SLV and gain the feedback from the participants for future program improvement. 3.2. Business Matching:

i. For preparation, participants will upload their business profiles and technological requests in the SEC business database (www.sec4business.com). Based on these information, organizing team will arrange business matching; ii. The participants will also have the opportunities to join the on-site business matching with relevant stakeholders in order to showcase their products and interact with potential business partners in Thailand.

3.3. Monitoring, Evaluation and Follow Up:

i. During the SLV, the participants will have group assignments (SWOT analysis) at each visit, which are related to general key observations, best practices and challenges, opportunities for business collaboration and further applications to SME cluster development in the SEC;

ii. In the last day of the SLV, the participants are required to synthesize and evaluate the SLV and set the way forward to forge their business collaboration. The MI will also design the Monitoring & Evaluation (M&E) form to assess the effectiveness of

70 SLV & Business Matching

the SLV and participants’ satisfaction and gain the feedback for future program improvement;

iii. At post-SLVs stage, MI will monitor the progress on application of knowledge, skills and learning experience from the SLV and business and collaboration through online platform (SEC business database and E-mail) and M&E Form.

• Selection of participants from SEC provinces based on specific criteria; • Identification of host industries and institutions in Thailand; Pre SLVs • Uploading participants' business profiles and technological requetsts on the SEC business database (www.sec4business.com); • Orientation workshop.

• Exposure to the successful industrial clusters and value chain integration models; During • Information sharing (profile, best practises and challenges); • Learning the state-of-the-art production units, packaging, processing and quality control SLVs technologies, suppliers and marketing strategies; • Facility tour; • On-site business matching; • Networking and linkages with different key stakeholders; • Group assignment and reporting for each day (SWOT Analysis). Post SLVs • Synthesis and evaluation; • Learning experience sharing; • The way forward to forge business collaboration; • Follow up on the business collaboration (online platform and M&E Form).

Figure 1: Flow of SLV

4. Target Participants

A total of 38 participants from the 19 Provinces in CMTV (two from each province) are invited to participate in the SLV. Target group includes selected SMEs and public and private BDS providers from the 19 SEC provinces.

Participants are divided into two groups and each group will visit different provinces in Thailand.

Group 1 (Pisciculture products) 14 Participants

 Battambang (Fresh Water Fish Sauce)  Koh Kong (Sea Water Fish Sauce)  Preah Sihanouk (Dry Shrimp)

71 SLV & Business Matching

 Kampot (Flower of Salt)  Tanintharyi / Dawei (Mackerel Fish)  Ca Mau (Dried Snakeskin gourami)  Can Tho (Pangasius)

The group will visit pisciculture related industries and associations / institutions to learn about their best practices on key components of the respective value chain, production systems, product packaging, processing techniques, standards & certification process, quality control technologies, R&D, skill development, suppliers, cold storage, fish farm management and marketing.

Group 2 (Agribusiness products) 22 Participants

 Banteay Meanchey (Silk Production)  Kampong Chhnang (Pottery and Ceramics)  Pursat (Pursat Orange)  Svay Rieng (Smach Rice)  Chanthaburi (Fresh Druain)  Kanchanaburi (Banana Processing)  Prachinburi (Organic Rice)  Ratchaburi (Aromatic Coconut)  Sa-Kaeo (Aromatic Herb)  Trat (Community Based Tourism: CBT)  Tay Ninh (Custard Apple)

The group will visit related industries and associations / institutions to learn about their best practices on key components of the respective value chain, input management, food safety, processing, packaging, certification, lab, export and import procedures, R&D and advanced technology in farming.

72 SLV & Business Matching

Figure 2: Feature of SLV

4. Organizing Team and Contact

Mr. Madhurjya Kumar Dutta Director, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Quan Anh Nguyen Program Specialist, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Sa-nga Sattanun Program Manager, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Toru Hisada Senior Project Coordinator, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

Mr. Ronnarit Chaiyo-Saeng Program Officer, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI).

Mr. Kyaw Min Tun Program Officer, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI).

Ms. Sasiporn Phuphaploy Program Assistant, Trade and Investment Facilitation (TIF) Department, Mekong Institute (MI)

73 SLV & Business Matching

For details, please contact:

Mr. Toru Hisada Mr. Kyaw Min Tun Senior Project Coordinator Program Officer Trade and Investment Facilitation (TIF) Trade and Investment Facilitation (TIF) Department Department Mekong Institute (MI) Mekong Institute (MI) Tel: (+66) 43 202268 (Ext: 4097) Tel: (+66) 43 202268 (Ext: 4016) Fax: (+66) 43 203 656 Fax: (+66) 43 203 656 Email: [email protected] Email: [email protected] Website: www.mekonginstitute.org Website: www.mekonginstitute.org

8.5. Program Schedule

8.5.1. Pisciculture Group

Day 1: August 14, 2017 (Monday) Venue: Bangkok 15:00 – 19:00 Participants arrive BKK and Check in at Hotel

Day 2: August 15, 2017 (Tuesday) Venue: Bangkok – Samut Sakhon

08.00 – 09:00 Breakfast 09:00 – 12:00 Orientation Workshop  Project Overview  Event Overview  Group Discussion on Event Expectation and Task Allocation Assignment 12:00 – 13:00 Lunch 13:00 – 14:00 Leave for Visiting Site #1 14:00 – 17:00 Visiting Site #1: The Department of Fisheries, Ministry of Agriculture and Cooperatives, Bangkok, Thailand.  Overview of the Department of Fisheries  The update of Thai Fisheries Sector 17:00 – 18:00 Travel to Samut Sakhon Province 18:00 - Dinner and Free Time

Day 3: August 16,2017 (Wednesday) Venue: Samut Sakhon – Chonburi

03:45 – 04:00 Leave for Visiting site #2 04:00 – 07:00 Visiting site #2: Mahachai Fisheries Development Cooperative Ltd.  Overview of the Cooperatives  The update of Samut Sakhon Fisheries

74 SLV & Business Matching

07:00 – 08:00 Breakfast 09:00 – 12:00 Business Matching #1 12:00 – 13:30 Lunch 13:00 – 14:00 Leave for Visiting Site #3 pm 14:00 – 17:00 Visiting site #3: Anusorn Mahachai Surimi  Overview of the Company  The presentations on on-line marketing and visit to cold storage 17:00 – 19:00 Leave for Chonburi Province 19:00 Dinner and Free Time

Day 4: August 17, 2017 (Thursday) Venue: Chonburi - Rayong

07:00 – 08:00 Breakfast 08:00 – 09:00 Leave for Visiting Site #4 09:00 – 12:00 Visiting Site #4: The Institute of Marine Science, Burapha University Chonburi  Overview of the Institute of Marine Science  The presentations on innovation (R&D)and quality control standards for aquaculture 12:00 – 13:30 Lunch 13:30 – 14:00 Leave for Visiting Site #5 14:00 – 16:00 Visiting site #5: Charoen Pokphand Foods PCL Chonburi  Overview of the Company  The presentations on Feeds for Aquaculture 16:00 – 19:00 Leave for Rayong Province 19:00 - Dinner and Free Time

Day 5: August 18, 2017 (Friday) Venue: Rayong

07:00 – 08:00 Breakfast 08:00 – 09:00 Leave for Visiting Site #6 09:00 – 12:00 Visiting Site #6: Charoen Pokphand Foods PCL Rayong  Overview of the Company  The Presentations on Seafood Processing and Cold Storage Management 12:00 – 13:00 Lunch 13:00 – 14:00 Travel back to the Hotel 14:00 – 17:00 Group Meeting: Analyze, Wrap-up and PPTs Preparations 17:00 - Dinner and Free Time

Day 6: August 19, 2017 (Saturday) Venue: Rayong - Bangkok

07:00 – 08:00 Breakfast 08:00 – 09:00 Check out from Hotel and Leave for Visiting Site #7 09:00 – 12:00 Visiting Site #7: Nuen Kor Fishing Community Learning Center  Overview of Fishing Community

75 SLV & Business Matching

September 9, 2017 (Saturday)

 The Farming Management and Marine Aquaculture Systems 12:00 – 13:00 Lunch 13:00 – 18:00 Leave for Bangkok 18:00 – 19:00 Dinner 19:00 - Group Meeting: Analyze, Wrap-up and Prepare PPTs Presentations

Day 7: August 20, 2017 (Sunday) Venue: Bangkok

07:00 – 08:00 Breakfast 08:00 – 09:00 Leave for Siam Ocean World 09:00 – 12:00 Siam Ocean World 12:00 – 13:00 Lunch 13:00 – 14:00 Travel back to the Hotel 14:00 – 18:00 Group Meeting: Analyze, Wrap-up and Prepare PPTs Presentations 18:00 - Dinner

Day 8: August 21, 2017 (Monday) Venue: Bangkok

07:00 – 08:00 Breakfast Leave for Visiting site#8 09:00 – 12:00 The Department of Fisheries, Ministry of Agriculture and Cooperatives, Bangkok, Thailand.

 Presentation on fish feed 12:00 – 13:00 Lunch 13:00 – 18:00 Participant Presentations, SLV Evaluation and Wrap-Up Workshop  Group Presentation (20 minutes /Group)  Provincial Presentation (5 minutes / province)  Event - Evaluation  Event Wrap-Up 19:00 – 21:00 Business Dinner

Day9: August 22, 2017 (Tuesday) Venue: Bangkok

07:00 – 08:00 Breakfast 08:00 - Travel back to Cambodia, Myanmar and Thailand

76 SLV & Business Matching

8.5.2. Agribusiness Group

77 SLV & Business Matching

78 SLV & Business Matching

8.6. Field Visit Guideline

1. Objectives and Expected Outputs

In particular, participants are expected to:

2. Expected Outcomes

3.1. During the SLV

 The participants will have group assignments at each visit, which are related to general key observations, best practices and challenges, opportunities for business collaboration and further applications to SME cluster development in the SEC;

79 SLV & Business Matching

 Participants are divided into four groups. Each group member should allocate responsibility to team members such as team leader, note taker or documenter and photographer. Each day, each group needs to discuss and prepare questions on provided topics.

 Each day, assigned participants will assist the organizing team to facilitate and synthesize the activities of the day. Assigned participants should closely communicate with the MI organizing team.

3.2. Last Day of the SLV

 The participants are required to share their learning experience and set the way forward to forge their business collaboration. In the last day of the SLV, each group is required to make a 10 minutes presentation by elaborating the results of their assignmemt and group works. This will be followed by 5 minutes Q&A session. The presentation can be made in PPT (please refers to the presentation format below);

 The participants are also requested to make presentation by province regarding the findings / learnings from the SLV that can be applied to their cluster / business and their plan;

 Photos and other necessary documents will be collected and shared by the MI organizing team to the participants;

 Participants are also required to fill the M&E form prepared by the MI and must return it to MI organizing team.

4. Focused Areas for Assignments and Group Works

Associations / Institutions

 Get the details of their organizational profile (address / contact person / year of establishment / number of staff / type of service provided / focused area, etc);

 SWOT analysis (Service / marketing / organizational management / financial management), based on the question on how the associations / institutions could effectively provide services for business enterprises for their development.

80 SLV & Business Matching

Service Marketing

Organizational Financial Management Management

Business Enterprises

 Get the details of their business profile (address / contact person / year of establishment / number of employees / type of business / type of products / type of services / current turn over, etc…);

 Study their production process;

 SWOT analysis (production; processing; packaging / marketing / organizational management / business management).

Production/Farming/ Marketing Processing / Packaging

Business Organizational Management Management/Input Management

5. Preparation for Presentation

Each four group is required to prepare the information for the presentation below:

 Detailed profile of the businesses / association / institutions visited;

81 SLV & Business Matching

 SWOT analysis on the assigned areas (including best practices and lessorns leaned)

Each provincial group is required to prepare the information for the presentation below:

 Findings / learings from the SLV that can be applied to your cluster / business;  How to apply (plan)

6. Presentation in the Last Day

6.1. On September 16, 2017, each four group is required to make a 15 minutes presentation by elaborating the results of their assignment and group works. This will be followed by 5 minutes Q&A session. The presentation can be made in PPT format. Below is the guideline for the presentation.

Contents of the presentation

 Profile of each business / association / institution visted;  Question the group asked at each visting sites and the summary of asnwers to these questions;  Result of the SWOT analysis on the assigned themes / areas;  Success factors, best practice, and lessons learned;  Findings / learings from the SLV that can be applied to your business / how do you plan to apply.

Presentation Format / Template

1) Organizational / Business Profile: Name Address Tel no / E-mail Year of Establishment Number of Employees Type of Business / Service 2) Questions and Answers: Questions Asked Answered Received 3) SWOT Analysis on XXXXX Strength Weakness

82 SLV & Business Matching

Opportunities Threats 4) Success factors, best practices and lessorns learned

6.2. Each provincial group is required to make a 10 minutes presentation by elaborating the results of their assignmemt and group works. This will be followed by 5 minutes Q&A session. The presentation can be made in PPT format. Below is the guideline for the presentation.

Contents of the presentation

 Name or the Province;  Name of the cluster / business and brief profile;  Findings / learings from the SLV that can be applied to the cluster / business;  how do you plan to apply.

1) Cluster / Business Profile: Country Province Name of Cluster / Business Brief Description of the Cluster / Business 2) Findings / Learning from the SLV that can be applied to your business

3) How Do You Plan to Apply

All participants must submit final presentation to MI organizing team on the last day of the visit.

8.7. Business Matching Form

Name: ...... Organization / Company…………………………. Country……………………… Date: ………………………. Gender: M ☐ F ☐ Organization: Public ☐ Private ☐

Business Matching with

83 SLV & Business Matching

Organization / Company…………………………. Country…………………………….

Please tick  in the most appropriate box to indicate your most honest opinion.

1. Overall Assessment of the Business Matching (1 = Not Satisfied / 2 = Somewhat Satisfied / 3 = Neutrally Satisfied / 4 = Satisfied / 5 = Very Satisfied)

☐ 1 ☐ 2 ☐ 3 ☐ 4 ☐ 5

2. What is the Level of Engagement

☐ Exchange Business Information ☐ Business Negotiation ☐ Signature of Contract

3. Do you think this Business / BDS Provider will be a highly Potential Business Partner?

☐ Yes ☐ No

***** If you answer ‘Yes’ Please specify reason (s) below ------

4. What is the Type of Possible Partnership with the Business / BDS Provider?

☐ Investment for Joint Business ☐ Distributorship ☐ Collaboration in Technology Transfer ☐ Retailing ☐ Collaboration in Skill Development ☐ Joint Venture ☐ Prototype Design, Product Development ☐ Distributorship ☐ Research and Development ☐ Others (Please specify)………………………..

5. Do you think the Future Business Agreements are likely to occur?

☐ Yes ☐ No

***** If you answer ‘Yes’ Please specify reason (s) below ------

6. What is the Next Business Action Plan with this Business / BDS Provider and When?

84 SLV & Business Matching

------

8.8. Company / Association / Institution Profile

8.8.1. Pisciculture Group

Department of Fisheries, Ministry of Agriculture and Cooperatives

The Department of Fisheries is one of the Departments under the Ministry of Agriculture and Cooperatives. The Department is mainly responsible for the management of Marine Fisheries, Postharvest Science of Aquaculture, Production System and Fishery Product Inspection.

Address: 50 Kasetsart Rd., Phaholyothin Rd., Chatuchak, Bangkok 10900, Thailand Tel: 0-2562-0600-15 / Fax: 0-2562-0564 E-mail: [email protected] / [email protected] Website: www4.fisheries.go.th/index.php/dof_en

Mahachai Fisheries Development Cooperative

The Mahachai Fishery Development Cooperative was established in the year 2002 with the business capital of 10 million baht. Currently, the Cooperative has 240 members and sells various types of fish including sea and water fish and shrimps, exporting to EU countries, Japan, South Korea and also sells nearby Bangkok.

Address: Taylai-Thai Market 2 / 131-132, Moo 1 T.Thajeen Muang SamutSakhon 74000, Thailand. E-mail: [email protected] / [email protected] Anusorn Mahachai Surimi

Anusorn Mahachai Surimi Co., Ltd was established in 1970 and currently has around 300 staff including Thai and Myanmar staff. The company engages in the processing of fish products, manufacturing of frozen surimi and frozen fish such as yellow pike-conger, Threadfin Bream, Lizard Fish, Bio-Shrimp and Tilapia. The company also provides the cold storage, distribution, and import and export services. In addition, the company also holds e-commerce platform for selling their products.

85 SLV & Business Matching

Address: 59 / 7 Moo 8 Tasai Muang Samutsakorn, 74000, Thailand. Tel: +66 (0) 34-414-161 to 3 Fax: +66 (0) 34-414-165 E-mail: [email protected] Website: http://anusorn.co.th/en

4.1.6. The Institute of Marine Science, Burapa University Chonburi

The Institute of Marine Science, Burapa University Chonburi was established in 1985 and currently has more than 100 staff. The Institute engages in the research related to aquaculture, biodiversity, biotechnology, and environment. The Institute also offers academic services such as life-long learning center (aquarium and museum), serving community, training program and teaching.

Address: 169 20131, Long Had Bangsaen Rd, Saen Suk, Chon Buri District, Chon Buri 20130, Thailand. Tel: +66 38 391 671 Fax: +66 38 3916 74 E-mail: [email protected] Website: www.bims.buu.ac.th

4.1.7. Charoen Pokphand Foods Public Company Limited - CPF Chonburi

Charoen Pokphand Foods Public Co., Ltd (CPF Chonburi) was established in 2001 and currently has 231 employees including those 20 from Myanmar. The company produces shrimp feed for its own shrimp farm.

Address: 99 Moo 9, Banbueng – Klaeng Road, Tambon Nong-i-roon, Amphoe Banbueng, Chonburi, 20220, Thailand. Tel: +66 3829 7500 - 9 Fax: +66 3829 7492 E-mail: [email protected] Website: www.cpfworldwide.com

86 SLV & Business Matching

Charoen Pokphand Foods Public Company Limited – CPF Rayong

Charoen Pokphand Foods Public Co., Ltd (CPF Rayong) was established in 1921 and currently has around 300 employees including 100 engineers, 50 office workers and 150 other staff). The company engages in seafood processing and packaging.

Address: 200 Moo 1, Tambol Klongpoon, Amphur Klaeng, Rayong, 21170, Thailand. Tel: +66 3888 9311 – 5 Fax: +66 3866 9206 E-mail: [email protected] Website: www.cpfworldwide.com

4.1.9. Nuen Kor Fishing Community Learning Center

Nuen Kor Fishing Community Learning Center was established over 30 years and currently has around 120 members and 65 boats. The community has engaged in the protection of aquatic resources and sustainable fishery development.

Address: Nuen Kor sub-destrict, Klang destrict, Rayong, Thailand Tel: +66 88 196 4834

8.8.2. Agribusiness Group

The Chul Cunvong Co., ltd

The Chul Cunvong Co., Ltd. was established in 1936 and the company has two types of business: silk production and farming. The company owns one of the largest silk factories in ASEAN. The company also specializes in all areas of organic agriculture, having developed several farming practices and projects including orchards, mulberry tunnels, toxin-free rice paddies, and gigantic fish ponds spanning over 16 million square meters of its land. The company’s manufacturing processes are compliant with current GMP and HACCP standards, making its products fresh and safe to use or consume for customers.

Address: Wang Chomphu, Mueang Phetchabun District, Phetchabun, 67210, Thailand Tel: +66 56-771-555 E-mail: [email protected] Website: www.kamnanchul.com

87 SLV & Business Matching

KhaoKho Talaypu Natural Farm

Khao Kho Talaypu Natural Farm was established in 1990. The company engages in agro tourism business. The company believes that in order to be successfully self-reliant, agricultural activities are fundamental as people depend on the land and nature to produce food and shelter. Herbs also play a crucial role in this philosophy, as they are an important source of food and medicine. Especially, the company focuses on organic agriculture and integrated farming systems.

Address: 137 Moo5 Thungsamor District, Khao Kho Amphur, Phetchaboon Province, 67270, Thailand Tel: +66 95 626 9453 E-mail: [email protected] Website: www.khaokhotalaypu.com

Center for Agricultural Biotechnology, Faculty of Agriculture, Natural Resources and Environment, Naresuwan University

The Center for Agricultural Biotechnology, Naresuwan University, was founded in 1993. The Center is responsible for developing human resources which have expertise in the area of agricultural biotechnology to serve government and industrial sectors. The Center conducts research in agricultural biotechnology for improving productivity, value addition to agricultural products and environmental friendly technology.

Address: Phitsanulok, 65000, Thailand Tel: +66 5596 2778 Fax: +66 5596 2709 E-mail: [email protected] Website: www.agi.nu.ac.th

Impress Rice (Organic Rice Community Enterprise)

Impress Rice was founded in 2012. The company produces rice berry as well as the rice berry processing products (cosmetics). Company’s products are registered as OTOP product and receive good supports from the government.

Address: 999 / 139 Moo 3, Plamplace 1 Village, Tambol Arunyig, Amphoe Muang, Phitsanulok Province, 65000, Thailand. Tel: +66 98 2492 759

88 SLV & Business Matching

Dry Banana Community Baan Koh Kut

At the dry banana community baan Koh Kut, the farmers rend the solar dome to dry bananas and sell outputs to the community in the higher price as value added products. The community currently produces 300 kg / dome / week of dry banana. The community is also supported by Chaipattana Foundation that supports the community by sharing knowledge and conducting research.

Address: Baan Koh Kut, Bang Krathum Amphur, Phitsanulok Province, Thailand Tel: +66 84 8940342 E-mail: [email protected] Baan Wan Zomza Community Enterprise

The Enterprise produces cosmetics products from Zomza (one type of orange that was in danger of extinct). The Enterprise collects Zomza from the farmers and processes into cosmetics.

Address: 104 Moo1 thapho district, muang amphur, Phitsanulook Province, 65000, Thailand Tel: +66 55 322 256 E-mail: [email protected]

Lampang Ceramic Association

The Lampang Ceramics Association was founded in the year 1989. Its primary objective was to interface with the relevant government agencies, as well as to coordinate with members. The association also plays a role in serving its members by pooling material purchase at wholesale prices, such as to purchase LPG gas and plaster from respective producers at lower prices and therefore help reduce production cost.

Address: Suan Dok, Amphoe Mueang Lampang, Chang Wat Lampang, 52100, Thailand. Tel: +66 54 226 300 E-mail: [email protected] Website: www.ceramiclampang.com

89 SLV & Business Matching

8.9. Participant’s Directory

8.9.1. Pisciculture Group

Cambodia Battambang Mr. Oudom Suon Golden Fish Tel: +85598633636 Email: The Owner Battambang province, [email protected] Cambodia.

Mr. Chanrada Soth Battambang Tel: + 855 6969 3693 Department of Industry Tel: + 855 6969 3693 The Officer and Handicrafts. Fax: + 855 6969 3693 Email: Battambang Province, [email protected] Cambodia. Kampot Mr. Narin Bun Cluster of Natural Tel: +855 1233 0070 Flower of Salt Tel: +855 1233 0070 The Head Fax: +855 1233 0070 Kampot Province, Email: [email protected] Cambodia Ms. Sinath Lean Kampot Department of Tel: +855 93 401 143 Commerce Tel: +855 93 401 143 The Officer Fax: +855 93 401 143 Kampot Province, Email: Cambodia [email protected]

Koh Kong Mr. Lyheang Cheu CHEU LYHEANG Import Tel: +855 8845 50775 & Export Co., ltd. Fax: +855 8845 50775 President Email: Koh Kong Province, [email protected] Cambodia.

Ms. Chakriya Yangny Koh Kong Department Tel: +855 1297 6767 of Commerce Tel: +855 1520 8743 Head of Business Fax: +855 1520 8743 Administration Office Koh Kong Province, Email: Cambodia [email protected] Preah Sihanouk

90 SLV & Business Matching

Ms. Mardy Sokha Federation of Tel: + 855 077 333 498 Association for Small Mob: + 855 077 333 498 Secretary and Medium Enterprises Fax: + 855 077 333 498 of Cambodia (FASMEC) Email: Preah Sihanouk Branch [email protected] Preah Sihanouk Province, Cambodia Mr. Samnang Chin Dried Shrimp Cluster Tel: +855 12 866 376 Tel: ++855 97 99 888 10 President Preah Sihanouk Fax: +855 1286 6376 Province, Cambodia. Email: [email protected] om Myanmar Tanintharyi Region / Dawei Kyaw Kyaw Thet Kyauk Ni Maw Marine Tel: +95 9450 9908 99 Products and Trading Fax: +95 9450 9908 99 Managing Director Co., Ltd. Email : [email protected] Dawei district, m Tanintharyi Region, Myanmar. Mr. Zaw Thura Dawei District Fisheries Tel : + 95 9254700635 Federation (DDFF) Fax : + 959254700635 Consultant Email: Dawei District, [email protected] Tanintharyi Region, Myanmar. Vietnam Ca Mau Mr. Nguyen Le Thai Ca Mau Business Tel : + 84 9468 00094 Association Fax : +84 9468 00094 Secretary General Email : Ca Mau Province, [email protected] Vietnam

Mr. Tran Trung Kien Dried Snakeskin Tel: +84 1248 9576 33 Gourami Cluster Fax: +84 1248 9576 33 Leader Email: Ca Mau Province, [email protected] Vietnam Can Tho

91 SLV & Business Matching

Mr. Nguyen Ngoc Hai Thoi An Cooperative Tel: +84 2923 8190 91 Fax: +84 2923 8190 91 Owner Can Tho Province, Email : Vietnam vietnam.office@vnpangasiu s.com Mr. Le Minh Ly Song Hau Food Tel: +84 90 790 1230 Processing Co., ltd Fax : +84 2924 690223 Sales Manager Email : Can Tho Province, [email protected] Vietnam

8.9.2. Agribusiness Group

Cambodia Banteay Meanchey Mr. Bunchhith Man Khmer Golden Silk Co., Tel: +855 12 688 405 ltd. Email: Assistant [email protected] Banteay Meanchey Province, Cambodia Mr. Sereivath Seng Banteay Meanchey Mobile: +855 1761 5100 Department of Email: Deputy Chief Officer Commerce [email protected]

Banteay Meanchey Province, Cambodia Kampong Chhnang Ms. Sokha Yong Ceramic Development Tel: +855 1556 8907 Center Email: President Center [email protected] Kampong Chhnang m Province, Cambodia

Mr. Piseth Sar Kampong Chhnang Tel: +855 9219 2692 Department of Industry Email: Officer and Handicrafts [email protected]

Kampong Chhnang Province, Cambodia Pursat

92 SLV & Business Matching

Mr. Sopheap Khun Angkrong Pursat Tel: +855 9640 00188 Orange Cluster Email: Salesman [email protected] Pursat Province, m Cambodia

Ms. Channary Kim Pursat Chamber of Tel: +855 9256 9775 Commerce Email: Administrator [email protected] Pursat Province, Cambodia Svay Rieng Mr. Sopheara Chea Svay Rieng Department Tel: +855 96730 3063 of Commerce Email: Officer [email protected] Svay Rieng Province, Cambodia

Mr. Chheung Samrit Smach Paddy Tel: +855 96730 3063 Association Head Email: Svay Rieng Province, [email protected] Cambodia m

Thailand Chanthaburi Ms. Phitchaya Ponmak Makham Agricultural Tel: +66 89 912 6644 Cooperatives Limited. Email: Manager [email protected] Chanthaburi Province, Thailand

Ms. Chanida Chanthaburi Provincial Tel: +66 8634 29235 Wongkaew Cooperative Promotion Email: Office. [email protected] Cooperative Academic Specialist Chanthaburi Province, Thailand Kanchanaburi

93 SLV & Business Matching

Ms. Rungkan Siam Banana Co., Ltd. Tel: +66 81 2982 333 Changkun Email: Kanchanaburi Province, [email protected] Secretary Thailand. m

Mr. Vivat Suthiphong United Development Tel: +66 98 549 4290 Co., ltd. Email: Consultant [email protected] Kanchanaburi Province, Thailand.

Prachinburi Mr. Sivapoch Nakham Organic Rice Mobile: +66 9849 40498 Kuvichitsuwan Community Enterprise Email: Owner Prachinburi Province, nakham.organicrice@gmail Thailand. .com

Ms. Ploynapu Pracharat Raksamakki Tel: +66 81 8509 206 Ruangsaengsilp Prachinburi Co., Ltd. Email: [email protected] Managing Director Prachinburi Province, Thailand.

Ratchaburi Mr. Noppol Phuyaem Damnoen Food Tel: +66 8175 19293 Email: Managing Director Ratchaburi Province, [email protected] Thailand

Sa-Kaeo Ms. Worawee Sakaeo Aromatic Herb Tel: +66 8191 52095 Toocommee Community Enterprise. Email: [email protected] Marketing Manager Sa-Kaeo Province, Thailand. Ms. Aoytip Jumjod Sakaeo Aromatic Herb Tel: + 66 818152095 Community Enterprise. Email: President [email protected] Sa-Kaeo Province, Thailand. Website: Trat

94 SLV & Business Matching

Mr. Kawin Klinyu Trat Chamber of Tel: +66 8083 45679 Commerce Email: Member kawin.klinyu0808345679@ Trat Province, Thailand gmail.com

Vietnam Tay Ninh Mr. Ha Chi Mang Thanh Tan Custard Tel: +84 9139 55070 Apple Cooperatives Email: Director [email protected] Tay Ninh Province, Vietnam Mr. Nguyen Huu PHUNG SON Tel: +66 1252 717179 Nghia Technology JSC Email: [email protected] Vice President Tay Ninh Province, Vietnam

8.10. MI Organizing Team

Mr. Madhurjya Trade and Investment Tel: +66 43 202 411 Kumar Dutta Facilitation (TIF) Fax: +66 43 343 131 Department, Mekong E-mail: Director Institute (MI) [email protected]

Mr. Quan Anh Trade and Investment Tel: +66 43 202 411 Nguyen Facilitation (TIF) Fax: +66 43 343 131 Department, Mekong E-mail: Program Institute (MI) [email protected] Specialist

Mr. Sa-nga Trade and Investment Tel: +66 43 202 411 Sattanun Facilitation (TIF) Fax: +66 43 343 131 Department, Mekong E-mail: Program Institute (MI) [email protected] Manager

95 SLV & Business Matching

Mr. Toru Hisada Trade and Investment Tel: +66 43 202 411 Facilitation (TIF) Fax: +66 43 343 131 Senior Project Department, Mekong E-mail: Coordinator Institute (MI) [email protected]

Mr. Kyaw Min Tun Trade and Investment Tel: +66 43 202 411 Facilitation (TIF) Fax: +66 43 343 131 Program Officer Department, Mekong E-mail: Institute (MI) [email protected]

Mr. Ronnarit Trade and Investment Tel: +66 43 202 411 Chaiyo-saeng Facilitation (TIF) Fax: +66 43 343 131 Department, Mekong E-mail: Program Officer Institute (MI) [email protected]

Ms. Sasiporn Trade and Investment Tel: +66 43 202 411 Phuphaploy Facilitation (TIF) Fax: +66 43 343 131 Department, Mekong E-mail: Program Assistant Institute (MI) [email protected]

Ms. Nguyen Thi Monitoring, Evaluation Tel: +66 43 202 411 Hong Anh and Fax: +66 43 343 131 Learning (MEL) E-mail: hong- Program Assistant Department, Mekong [email protected] Institute (MI)

96 SLV & Business Matching