Imadcasting BUSINESSWEEI(LY TELEVISION and of RADIO

November 24, 1969:Our 39th Year:50G W.

1Y Q: THEimadcasting BUSINESSWEEI(LY TELEVISION AND OF RADIO

A CAv Cc M1SSC n.'-., I T Another broadcast record set in '69 by top -50 agencies. p27 n III SPECIAL REPORT: Agnew's war on broadcast newsmen. p44 Hastily -produced USIA film tells Nixon's side of Vietnam war. p68

At NBC: Give a little, take a little on AT &T rate hike. p70

STUMP Tit E STA R5 WE'RE IN 316 -ALL NEW ANp IN WE'RE M1I *1 NAMES PHILADELPHIA! AN 8 5 woo A WEEK. CALL IN _BUFFALO'. RATING cook- AND A 93 5HARE. ARB TRIANGLE TELEVi5ION, (115) 8 RAtING-Lf2 5ftARE T0.9 PETAIL5 ON REQUEST AR13 TELEPHONE TELEPHONE COINCI pENT'AL -9700 col NCIDEMAL NaVE MßER II -13, pETA1L5 NOV. II-13, 9ErAIL5 ON olv REQUE5T: KEQUE 5T ... ACT NOW AND THE HIGH RATED MITCH MILLER CHRISTMA

SPECIAL IS YOURS ... THIS HOLIDAY HOUR RICH IN COLOR, SOUND

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QUALITY OR CONTENT OF THIS NETWORK SPECIAL ... NOW

AVAILABLE FIRST RUN OFF NBC ... TELEPHONE BOB MANBY . . FRED SCHNEIER ... (212) 421 -8830 ... SHOWCORPORATIC

Look for Mitch Miller Seasonal Specials in 1970. Presented by

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10 E. 49 RPORAT/

New York. N.Y. iOC This page has two sides.

.So do most News Stories. We make sure our news viewers get both sides. Or, in some instances, all three sides. Or more. Sometimes it's not easy. But it is right. And we do it right. KTRK -TV HOUSTON CAPITAL CITIES BROADCASTING CORPORATION Represented by Blair

BROADCASTING, Nov. 24. 1969 3 THE GAL -TV

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The latest retail sales facts and figures just naturally Sales figures in the WGAL -TV coverage prove the stand -out buying power in the WGAL -TV area give proof of multicity area. 40% color penetration* completes the the market's buying power. t booming sales picture. Channel 8 assures your advertising most viewing prospects in its market. Remember total retail sales $5,061,995,000 food store sales $1,092,728,000 WGAL -TV, the super seller! general merchandise store sales $ 739,985,000 automotive store sales $ 977,703,000 W GAL'TV LÁÑCASTER, PA. drug store sales $ 137,111,000 Representative: The MEEKER Company, Inc.

New York . Chicago . Los Angeles . San Francisco t SALES MANAGEMENT 1969 Survey of Buying Power, 6/10/69. °Based on Feb. -Mar. 1969 ARB estimates; subject to inherent limitations of sampling techniques and other qualifications issued by ARB. available upon request. STEINMAN TELEVISION STATIONS Clair McCollough, Pres. WGAL -TV Lancaster- Harrisburg -York- Lebanon, Pa. WTEV Providence, R. I. /New Bedford -Fall River, Mass.

4 BROADCASTING, Nov. 24, 1969 Closet/Circuit®

Local boy Apart from eagerness to acquire sta- other is Westinghouse Broadcasting tion, for which it is ready to pay $4.4 Co. alternative, which would prohibit KRLD-AM -FM Dallas are about to be million, WKY is said to be eager to press major-market stations from taking spun of $91- million deal will out that case because of language in commission more than three hours of network pro- merge parent Dallas Times Herald and hearing order which WKY feels ques- graming between 7 and 11 p.m. Third KRLD-TV into Times Mirror Co. of Los tions its integrity. Order asked whether is combination of two. In addition, in- Angeles (BROADCASTING, Sept. 22). WKY would spend money needed to dividual commissioners are said to be Buyer of radio stations will be John make good its promise to retain KTVH drafting alternatives of their own. Corn- Erik Jonsson, wealthy industrialist, program format. mission reportedly plans to discuss mat- mayor of Dallas since 1964, former ter at meeting Dec. 3. chairman, now honorary chairman, of board of Texas Instruments. Price is Getting ready said to be near $7 million -less than Take -off at last some outside bidders offered for 50 kw, Network operations chiefs sit down to- Profit worries at Hershey Foods Corp. 1080 kc AM and 100 kw, 92.5 me morrow (Nov. 25) in New York with were behind delay in launching of first FM. Sellers opted for sale to home- Comsat technical officials to work out town business -civic leader. Times Mir- ad campaign ever. Candy manufacturer configuration specifics of domestic satel- ror publishes Los Angeles Times, has declared intentions last February but lite system for broadcasters num- diversified holdings. - broke ground in television test market ber and location of earth stations, time - only last week (see page 32). Ogilvy & transmissions, sites for transmit- zone Mather, Hershey ad agency since ting and receiving earth stations, and, Up and down March 1, had shown signs of impa- above all, costs. It's all part of growing tience. High prices for cocoa and other Ownership authorities, in and out of that lid domestic will feeling on system ingredients contribute to problems with government are pondering effect, im- be lifted soon, and that Comsat will profit. Rumors were reinforced last mediate or long- range, of Vice Presi- play big part in establishment and op- week when Hershey announced it would dent Spiro Agnew's broadsides against eration. media with particular regard to "one- no longer market five -cent chocolate to-market" rulemaking pending before bar. FCC. In last week's attack upon Wash- Indications now are that Hershey ington (D.C.) Post -Newsweek proper- Reaching out will make campaign national in early ties, which include WTOP- AM- FM -TV, With at least dozen Japanese manufac- 1970. Recent marketing agreement with Vice President disclaimed threat of turers, mainly in electronics and auto- British candy maker, Rowntree -Mac- "dismemberment," but mere mention of mobiles as advertising prospects for its kintosh Co. Ltd., effective Jan. 1, 1970, it aroused deep concern among news- U. S. stations, WGN Continental Broad- suggests to industry insiders that Her- paper owners. casting has gone international by estab- shey will expand use of broadcast. Kit - Although no public statement has lishing office in Tokyo. On recent trip, Kat bar is expected to be first Rowntree come from White House, newspaper Ward Quaal, WGN president, appointed product to get push from Hershey. owners had been disposed to breathe Tom Oshidari, veteran advertising-pub - Rowntree - Mackintosh had previous easier since change in administration lic- relations expert, as Japanese man- U.S. marketing agreement with Philip last January. Their hopes were boosted ager with offices in new 40 story World Morris, which had tested British candy even more when stalwart Republicans Trade Central Building, being corn - in spot over last two years. Dean Burch and Robert Wells were pleted in time for Japan's Expo '70. named to FCC last month. With Ag- Mr. Oshidari, educated in California, new monopoly generalizations, however, in addition to sales service for WGN A story in itself newspaper are worried owners again stations groups in Chicago, Duluth, Most complicated program- develop- and reserving judgment. Minn., and Denver, also will promote ment deal for next network -TV season WGN syndicated features. involves hour dramatic show out of The Aubrey Co., independent televi- Closing in sion and motion -picture production firm WKY Inc. is considering one last shot 50 -50 or more? run by James T. Aubrey Jr. Before to acquire KTVH(TV) Hutchinson, Kan., being named president and chief execu- before sale contract expires on Dec. 31. FCC is moving toward decision in four - tive officer at Metro -Goldwyn- Mayer, Seller, Minneapolis Star and Tribune and-a- half -year-old rulemaking aimed Mr. Aubrey had joined with 20th Cen- Co., says it won't extend contract, and at limiting network ownership of pro- tury -Fox TV to co- produce projected application is in hearing. WKY'S likely graming. But question remaining is how series about attorney. ABC -TV was in- ploy: waive its rights and ask commis- fast it is moving. All options remain terested in project for 1970 -71 season. sion to grant or deny transfer applica- open and no commitments have been But with Mr. Aubrey moving to rival tion without hearing. WKY attorneys be- made, with commission said to have studio, development of program at 20th gan considering that tactic after Ernest three choices under consideration. Century -Fox was halted. Now it looks Nash, FCC examiner in hearing which One choice is original proposal, as if pilot for series, tentatively titled was to have started last week, recessed which would bar networks from own- Tully, to star former TV newsman, it until Jan. 2 -in effect, closing it out. ing or controlling more than 50% of Alex Dreier, will be produced for ABC- Mr. Nash said that since contract is not their prime -time entertainment program- TV at MGM TV. In unique arrange- to be extended, continuing hearing ing, from domestic syndication and ment, 20th Century -Fox TV will own would be futile; be would not even have from acquiring subsidiary rights in in- piece of what's now essentially MGM initial decision prepared by Dec. 31. dependent productions they air. An- TV project.

BROADCASTING. November 24. 1969: Vol. 77, No. 21 Postmaster: Send Form 3579 to BROADCASTING. 1735 DeSales Street. N.W.. Washington. D.C. 20036. PALMER BROADCASTING COMPANY 1000 Brady Street/Davenport, Iowa 52805

WHO -TV AM FM Des Moines, Iowa / WOC -TV AM FM Davenport, Iowa / WNOG AM WNFM -FM Naples, Florida

6 BROADCASTING, Nov, 24, 1969 WeekIllßIieI

Billings of top -50 broadcast agencies in 1969 break 1968 Transmission of color TV pictures from moon is inter- record by estimated $288.6 million, despite contemplated rupted after 45 minutes. Scientists speculate astronauts loss of radio -TV cigarette accounts and growth of inde- exposed camera lens to direct sunlight and burned out pendent media buyers. See ... tube. Networks revert to simulations. See ...

Another broadcast record set in 1969 . .. 27 Moon colorcast is short and sweet . .. 65

Undismayed by controversy over speech attacking net- NBC -TV and affiliates reach agreement whereby affiliates work news operations, Vice President Spiro T. Agnew ex- absorb most of AT &T's rate increase in exchange for break pands indictment to include press -particularly New time for station sale and deferred assessment of AT &T via reduction. York Times,' 'Washington Post' and 'Newsweek.' See .. . increase compensation See ...

Agnew war on newsmen turns on press . .. 44 At NBC: give a little, take a little . .. 70

Vice President Spiro T. Agnew's blast at network news Lively issue at last week's House Communications Sub- coverage leads to reappraisals by networks' Washington committee hearings on pay TV was whether subscription bureau chiefs and reporters, but newsmen say they feel stations might not dilute the public's favorite free pro-

their journalism is professional. See .. . grams. Subcommittee's majority thinks not. See .. .

Can administration cow TV journalism? . .. 54 Siphoning worries pay -TV foes ... 72

Capitol Hill gives out mixed reviews to attack on network FCC's Broadcast Bureau details charges that WPIX(TV) news coverage by Vice President Spiro T. Agnew. Despite New York distorted news as it issues bill of particulars fears, however, little chance is seen for any legislative stating alleged abuses. Station, facing renewal hearing, effects stemming from speech. See ... faces new charges by competing applicant. See ...

Agnew gets mixed reviews on the Hill . .. 60 WPIX renewal hinges on news issues ... 76

Spurred by poem aired over Pacifica Foundation station, Sony Corp. of Tokyo joins elite group of manufacturers Senator John O. Pastore (D -R.I.) asks FCC to be prepared (others: CBS, RCA) entering untested market for color -TV to discuss obscenity in broadcasting when it appears be- home players, with plans to introduce its Videoplayer in $350. fore his communication subcommittee Dec. 1. See .. . U.S. in late 1971. Expected cost: See ... More trouble ahead on obscenity ... 64 Sony will enter TV player market ... 82

Departments Broadcasting

PROGRAMING 64 Published every Monday by Broad- AT DEADLINE 9 Inc. Second-class PROMOTION 50 casting Publications BROADCAST ADVERTISING 27 postage paid at Washington, D.C., and CHANGING HANDS 74 WEEK'S PROFILE 101 additional offices. CLOSED CIRCUIT 5 WEEK'S HEADLINERS 10 Subscription prices: Annual subscription for 52 weekly issues $10.00. Add DATEBOOK 14 $2.00 per year for Canada and $4.00 EDITORIALS 102 for all other countries. Subscriber's oc- EQUIPMENT & ENGINEERING 82 cupation required. Regular issues 50 cents per Copy. BROADCASTING YEAR- FORTUNES 85 FATES & BOOK, published every January, $11.50 FOCUS ON FINANCE 78 per copy. bomm ommi/Oh Subscription orders and address FOR THE RECORD 88 ARNIGI/1101113S IIESf,AIG changes: Send to BROADCASTING Circula- THE MEDIA 70 tion Department, 1735 DeSales Street, INTERNATIONAL 68 N.W., Washington, D.C., 20036. On changes, please include both old and MONDAY MEMO 22 new address plus address label from OPEN MIKE 18 front cover of the magazine.

BROADCASTING, Nov. 24, 1969 7 This year we're attending three universities, two colleges and five cferi P1411(j31") l'irtrA* summer camps

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.6, " 1 , , - - 4t;( , Eighteen years ago Jefferson Standard (Broadcasting Company) Foundation granted its first scholarship. Since that time a scholarship prbgram has been cimshintly expanded. To the scholarships hés been added also 4, no-interest student loan plan for children of employees and a matching gift plan whereby the company matches all gifts by employees to educational institu- tionih It's one way of saying "Thanks" to ou35employees and to the area which has made the steady growth of our stations possible. = < Jefferson Standard Broadcasting Company- 1 Julian Price Place, Charlotte, N.C. 28208 \ WBT AM-FM WBTV WWBT (Richmond) '' Jefferson Productions Jeffersonics Jefferson Standard (Broadcasting Company) Foundation Late news breaks on this page and overleaf. Complete coverage of the week begins on page 27.

Agnew effect and TV film producer, quit National Pastore bill witnesses Citizens Committee for Broadcasting Vice President Spiro T. Agnew's at- because of stand Committee Chairman Extensive witness list is forecast for tacks on television news reporting will Thomas P. F. Hoving took against next week's hearings on Pastore bill to have absolutely no effect on news op- Vice President's remarks. Mr. Mont- protect broadcast licensees from com- erations, NBC News' David Brinkley gomery is supporter of President Nixon. peting applications at renewal time, but said emphatically last week. "We will many names were tentative as of late continue to do what we have always last week. done. Mr. Agnew can point out flaws. Fees based on income Among those expected for Dec. 1 I can point out more. We don't claim Representative Robert O. Tiernan (D- round of testimony are Rev. Dr. Everett to be objective, we do claim to be fair," R. I.) is introducing series of bills aimed C. Parker, director of United Church newsman said. at restructuring Communications Act. of Christ Office of Communication; Mr. Brinkley was answering ques- First of bills, introduced late last FCC commissioners; Lee Loevinger, tion at panel discussion Friday (Nov. week, would revise present licensing Washington lawyer and former FCC 21) on mass media at Washington's fees. In place of current renewal rates commissioner, representing views of Sidwell Friends School. of $150 for TV stations and $75 for newspapers with broadcast interests; An- In exchange with Clark Mollenhoff, radio, congressman wants to charge all thony Martin- Trigona, owner of now - special counsel to President, Mr. Brink- renewal applicants amount equal to dark UHF and critic of broadcast estab- ley assertion lishment, and Frank B. Estes, wtcxt. hit Vice President's re- 11 % of average annual income be- marks produced introspective self-ex- fore taxes or $150, whichever is greater. Concord, N. H., president of New Hampshire amination by media. "We have been Bill (H. R. 14933) would not affect Broadcasters Association. engaged in introspective examination initial applications for license. for years," Mr. Brinkley said "... quite Congressman noted that FCC is con- a lot longer than Spiro Agnew has." sidering revision of fees, and that other Heavy TV for new brand Also on panel were Max Frankel, legislators and study groups have rec- Washington bureau chief of New York Philip Morris U.S.A. will promote new ommended hikes in filing fees. "Now cigarette brand, Parliament 100's, heav- Times and FCC Commissioner Nicholas we he "It is have talked enough," said. ily on TV during coming year. Sched- Johnson. time to act." Mr. Frankel self- examina- ule includes CBS -TV programs Mission: stressed Representative Tiernan, member of tion process that is in Impossible, Mery Griffin, Friends and continuous news House Communications operation. Subcommittee, Nabors, Green Acres, Thursday night has his office working on other bills. Commissioner Johnson said govern- movies, Governor and J.J., Mayberry ment Next reportedly will propose creation RFD and CBS Evening News. Spot TV officials should say less. He of permanent citizens' advisory commit- praised candor of newsmen and said it will also be used in announcing new tee as counterweight to numerous in- would be helpful if government would 100 millimeter- length cigarette. Leo dustry advisory committees. refrain from actions that might be in- Burnett Co., New York, is agency. terpreted as attempts to intimidate. He cited FCC action last week making AFTRA gets 5% boost clear it would not attempt to evaluate Fine, Weed to board broadcast news programs (see page American Arbitration Association has 56). Mr. Mollenhoff insisted newsmen awarded increase of 5% in basic mini- Jules P. Fine, senior VP and media often make serious mistakes but agreed mum salaries to members of American director, and William H. Weed, senior most try to do good job. Federation of Television & Radio Art- VP and management supervisor, Ogilvy Praise for Vice President came Fri- ists covering agreement with networks, & Mather, New York, elected to board day from Senator Thomas Dodd (D- it was learned Friday (Nov. 21). of directors. Mr. Fine joined Ogilvy in Conn.) who said, "first class inquiry Arbitration award also covered 5% 1956 as media research supervisor, and into the power of press and how it is rise in minimum session fees for com- has been media director since 1966. exercised may be in order." Senator mercial performers (but not reuse fees). Mr. Weed came to agency in 1959 as Dodd was happy with Mr. Agnew's at- Award was effective on Nov. 8, one account executive and currently is man- tack on Washington Post and New week before contract expired. AFTRA agement supervisor on four accounts. York Times. asked for arbitration and sought 10% Defense for television came last week increase in wages, citing provision in from prominent Catholic broadcaster. its agreements tied in with cost- of -liv- Backs broadcasters Rev. Donald Connolly, coordinator of ing index (BROADCASTING, July 14). National Catholic Office for Radio and AFTRA and networks have been Board of directors of U.S. Chamber of Television, told Miami Kiwanis Club continuing their negotiations to replace Commerce has voted out resolutions that television and other media only three-year pact that has expired. These favoring broadcaster positions on pend- mirror conditions that exist in society, include codes covering staff announcers ing legislation. In one, chamber's board they do not create them. He urged work and newsmen; performers on programs recommends against adoption of any to correct abuses media exposes. and those appearing on radio transcrip- bills providing discounts for political ad- J. W. Roberts, president of Radio - tions. Earlier AFTRA and Screen Ac- vertising on radio -TV. In other it sup- Television News Directors, praised tors Guild won increases from Asso- ports principles contained in Pastore moderation of most recent Agnew ciation of National Advertisers and bill requiring FCC to find licensee un- speech. He said he still disagrees with American Association of Advertising qualified before putting his facility up some of charges made by Mr. Agnew. Agencies for filmed and video -taped for competitive applicants. Chamber ac- Robert Montgomery, former actor commercials (see page 41). tion will be announced soon. More "At Deadline" on page 10 Record six months Rollins Inc., Atlanta -based diversified Week'rsNeadiners service company and group broadcaster and CATV owner, reported record revenues and earnings for first half of Ross., joins Campbell -Ewald Co. Dec. 1 1969. Net earnings increased 10.4% as senior VP and manager of Chicago and revenues were up 8.5%. division. He succeeds Robert K. Powell, VP, who continues with agency in sen- For six months ended Oct. 31: ior management position there. John 1969 196S A. McKinven, VP- creative director, Earned per share $0.54 50.49 F &S &R, Chicago, also joins Chicago Revenues 58,040,685 53,491,571 Pretax income 9,186 347 8,373.241 office of C -E in same post. William H. Net income 4.352,649 3.942.161 Kennedy Jr., VP, Campbell- Ewald, De- Average shares troit, promoted to associate media direc- outstanding 7,989,190 7,926.134 tor. He also continues as director of Mr. Zinlbert media buying. Richard Zimbert, VP in charge of busi- Leads council group ness affairs for ABC Robert L. Myers, for 16 years with Mid- -TV, named to new Rev. Dr. Everett C. Parker, church post of VP and assistant general man- west Television Inc., Champaign, Ill., leader in minority-group's legal battles ager of network. Mr. Zimbert will su- most recently as assistant to president, pervise the network's business affairs, named VP and general manager of Mid- in broadcast area, has been elected contracts and controller department. In west Television's KFMB-AM-FM-TV San chairman of National Council of addition he will assist I. Martin Pom- Diego. I-le succeeds George Whitney Churches' Broadcasting and Film Com- padur, VP and general manager of who resigns to accept executive position mission, New York, which is chief rep- ABC -TV. with Pacific Southwest Airlines, San resentative body of Protestant and Diego. Midwest Television Inc. group Orthodox broadcasting and film work. David H. Echols, senior VP and man- also includes wclA(TV) Champaign, and Dr. Parker is director of Office of Com- ager, Chicago office, Fuller & Smith & WMRD- AM -FM -TV Peoria, both Illinois. munication for United Church of Christ.

For other personnel changes of the week see "Fates & Fortunes." Warner signs Monash Jobs for actors seen No surprises in MNA's Warner Bros. Television has signed Actor Charlton Heston told House No new shows appeared in top pro- writer -producer Paul Monash and his Communications Subcommittee Friday grams in Nielsen Multi- Network Area Vanadas Productions, Hollywood, to (Nov. 21) that pay TV would open Ratings for week of Nov. 10 -16, and create and produce scripts for TV film up new jobs for actors because of in- only Bill Cosby's Albert special Fat development of crease in demand for television movies. on NBC's multi- special night (Nov. series and to supervise at Contrary to popular opinion, he said, 12) rated above 20. Weekly averages other TV projects at Warner's studio most actors make little money and less were NBC -TV 20.4, CBS -TV 19.4 and Burbank, Calif. Mr. Monash's most re- than 100 "make quite a lot." ABC -TV 17.4. cent TV series were Peyton Place and However, Mr. Heston said, he would Top 10 programs, led by NBC's Judd for the Defense. prefer that movies with adult themes Laugh -In, included three movies (ABC's and explicit scenes, like "Easy Rider" "Flight of the Phoenix," NBC's "Pink and "Midnight Cowboy," be kept out of Jungle" and CBS's "Penolope ") . homes. Equipment division sold Vice President Spiro T. Agnew, Mr. Heston, president of Screen Ac- without any fanfare, got MNA rating Westwood division of Houston Fearless tors Guild, also said pay TV could of- of 19.0 on CBS, 14.4 on NBC and 11.3 Corp., Los Angeles, which produces fer more time for production and writ- on ABC. Ratings are slightly above TV and film equipment, will be sold to ing. said time adverse He lack of has average for newscasts regularly slotted Inc., Dayton, Ohio, for quality Technology effect on of conventional televi- in that time period. sion. more than $3 million. Agreement is sub- Another witness, Terry Francois- Apollo 12 launch Nov. 14 had 10.0 ject to approval by Houston Fearless black member of San Francisco board rating on NBC, 9.0 on CBS and 4.9 shareholders. Technology Inc. is in aero- of supervisors-opposed establishment on ABC. National Trendex ratings on space research and development. of pay TV, arguing that nation's poor Apollo 12 major events show NBC and could not afford subscription service and CBS quite close: Launch Nov. 14, that they would gradually be deprived NBC 9.4, CBS 9.3, ABC 3.8; lunar of free service they now enjoy. landing Nov. 19, NBC 8.4, CBS 6.6, Love that pay TV, CATV Mr. Francois also expressed concern ABC 2.3; first moon walk, Nov. 19, "Pay TV and cable TV are the greatest over possible pay effect of TV on NBC 7.0, CBS 6.4, ABC 2.2; second things that could happen to film pro- minority -group programing. "I do not moon walk Nov. 19 -20, after news of ducers," Joseph E. Levine, president of feel that this type of programing has camera breakdown was widespread, Avco Embassy Pictures Corp., told developed to the point that it can com- NBC 5.7, CBS 5.3, ABC 4.5 (includes pete favorably in a market determined Sales Executives Club of New York by strict box -office considerations," he Joey Bishop Show), and liftoff from Friday (Nov. 21). "A producer can said. moon Nov. 20, CBS 7.7, NBC 6.3, spend $10 million on a film and get Friday testimony concluded four days ABC 4.0. Industry sources estimate his money back in one night," said Mr. of hearings on pay TV (see page 72). 30 -32 million viewers watched each Levine, adding, "I'm being bombarded Hearings resume today (Nov. 24). event. now with requests to sell our films."

10 BROADCASTING, Nov. 24, 1969 cAti

il(5Q, The man in the middle of the picture is Hal Mayfield who has a great interest in time. He's a Pre-Columbian Art bu#, and can talk for hours on the cultures and civilizations of people who lived 2000 years ago. He's also an authority on television time. If this is your interest as well, it's about time you talked to Hal Mayfield. He's WFAA-TV's National Sales Manager.

ABC, Channel 8, Communications Center. Broadcast Service of the Dallas Morning News, Represented by Edward Petry & Co, Inc. THE YOUNGSTERS CONCEIVED AND WFMY-TV MOTIVATED

A twelve year old Norman Rockwell? A sixteen year old Larry Rivers? With a little encourage- ment, who knows? Young artists in 26 counties of North Carolina and Virginia need encourage- ment to further their talents. For 12 consecutive years, WFMY -TV, Greensboro, N.C., has provided it with regional sponsorship of National Scholastic Art Awards. Youngsters receive recognition of their achievements on WFMY -TV, awards, and scholarships at the University of North Carolina at Greensboro and Chapel Hill, Randolph Technical Institute and Greensboro College. And the area gets to know its talented young people. Scholastic Art Awards -Another WFMY -TV public service! HARRINGTON, RIGHTER & PARSONS, INC.

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your next "suit" A calendar of important meetings and events in the field of communications. could cost Indicates first or revised listing. the inclusion of ceded information In TV visual transmissions for the purpose of program Identification. November a small fortune: Dec. 19-Pre -hearing conference on license renewal hearing of KRON -FM -TV San Nov. 24-Deadline for filing reply comments Francisco. Washington. part of the communications on Part Five of FCC's proposed rulemaking If you're dealing with CATV policy. or later someone's January 1970 industry, sooner Nov. 25- "Media Futures." One in series going to try to hang one of these of advanced media concepts seminars, spon- Jan. 5-WPIX(TV) New York license re- sored by International Radio and Television newal and competing application hearing. suits on you: A libel suit, slander Society. Erwin Ephron of Carl Ally Inc. will New York. floor room of suit, piracy suit, invasion of privacy speak. 10th screening Grey Jan. 8- Renewal hearing for KRON -FM -TV Advertising, 777 Third Avenue, New York. San Francisco. Washington. suit or a copyright violation suit... meeting, Of- Nov. 26- Special stockholders Jan. 8-10 -- Convention of Rocky Mountain and they don't tailor lawsuits to your ficial Films Inc. Delmonico's hotel, New Cable Television Association. Safari hotel, York. budget. So, decide what you can Scottsdale, Ariz. Nov, 28-30 -Fall convention of National Broadcasters. Jan. 9.12- Seminar on "Responsibilities of afford in case of a judgment against Association of Farm Conrad Communications Media," conducted by Ditch- you, and we'll cover any excess with Hilton, Chicago. ley Foundation, Oxford, England. an Special Excess Insur- December Jan. 9 -12- Mid-winter meeting of Florida Employers Association of Broadcasters. River Ranch ance Policy. For details and rates, Dec. 4- 5-Speclal board of directors meet- Acres. write to: Dept. F, EMPLOYERS ing of Association of Maximum Service Jan. 12-17-Exhibition of American elec- Telecasters Inc. La Quinta hotel, La Quinta, tronics equipment sponsored by the Bureau REINSURANCE CORP., 21 West Calif. of International Commerce of the U.S. De- Dec. 5-Fall meeting of Arizona Broadcast- partment of Commerce, U.S. Trade Center, 10th, Kansas City, Mo. 64105; New ers Association. Mountain- Shadows, Scotts- Paris. York, 111 John; San Francisco, 220 dale. Jan. 15- Deadline for comments on FCC Montgomery; Chicago, 175 W. . Dec. 5- National Academy of Television sponsored Stanford Research Institute study Arts and Sciences New York chapter holds of land -mobile spectrum uses. show Jackson; Atlanta. 34 Peachtree. N.E. annual "close -up" dinner, dance and Jan. 16 -Board of directors meeting of In- with Mery Griffin as guest of honor. Amer- icana hotel, New York. stitute of Broadcasting Financial Manage- ment. Royal Orleans hotel, New Orleans. Dec. 5 - Annual stockholders meeting, 16-17- Meeting Allied Artists Pictures Corp. Delmonico's Jan, of Georgia Cable Tele- An Outstanding hotel, New York. vision Association. Gordon hotel, Albany. Dec. 6--Annual stockholders meeting, Kan- Jan. 16- 17- Winter meeting of Colorado sas State Network. KARD -TV Wichita, Kan. Broadcasters Association. Denver. Jan. 19- 23-Winter meeting of National As- 5 KW AM Dec. 5-7 - Fourth annual Radio Program sociation of Conference, sponsored by programing con- Broadcasters board of directors. sultant Bill Gavin, Representatives John V. Sheraton Maul hotel, Maui, Hawaii. Tunney W- Ca112,), ana Julian Bond, mem- Jan, 25 -27- Winter meeting of Alabama Transmitter... ber of Georgia House of Representatives, Broadcasters Association. Parliament House, special guests. Panels on new concepts and Birmingham. directions in broadcast programing. Music roundtable Jan. 26-30--Supervisory development work- with representatives from top shop, National TV 40, non -rock, country, rhythm -and -blues sponsored by Cable Cen- music stations. Regency Hyatt House, At- ter. Pennsylvania State University, Univer- lanta. sity Park, Pa. Dec. 6- 11- Galaxy conference on adult ed- Jan. 26- Annual winter meeting of Virginia ucation, sponsored by Committee of Adult Association Of Broadcasters. Sheraton Motor hiducation dssacial,i)MI. Utilization of 'TV Inn, Richmond. for continuing education, among other sub - Jan. 26- 29-Annual convention of National ,lects, will be explored. John W. Macy Jr., Religious Broadcasters. Washington. president of Corp. for Public Broadcasting and Henry Alter, National Educational uJan. 27- 29- Winter meeting of Georgia As- Tele- sociation of Broadcasters. U. of Georgia, vision, are scheduled to speak. Sheraton- Athens. Park and Shoreham hotels, Washington. Dec- 7-10- Annual meeting of Association of Jan. 28- Meeting of Idaho State Broadcast- National Advertisers. Camelback and Moun- ers Association. Downtowner motel, Boise. tain Shadows Inn, Scottsdale, Ariz. Dec. February 1970 CCA AM 5000D 9- Annual stockholders meeting, Gulf c& Western Industries inc.., South Bend, Ind. Dec. 8- Prehearing conference on renewal Feb, 1-4-Management seminar, sponsored For reliability, economy and and competing application hearing, WPIX- by National Cable TV Center, Pennsyl- a high fidelity sound, the CCA (TV) New York. Washington. AM 5000D is Dec, 8-9- Meeting of NAB code board. Los unsurpassed. Angeles. ARB TV seminars and research clinics Contact your CCA representa- Dec. 8- 12- Annual National Association o1 Dec. 9- Continental Plaza, Chicago. tive Dec. 11- Thunderbolt hotel, San Francisco. or, better yet, - ask Broadcasters engineering/management sem- your "Good inar. Purdue University, West Lafayette, Dec. 18-New York Hilton, New York. Sounding" fellow Ind. Jan. 6, 1970 -Hilton Airport Inn, Atlanta. broadcaster. Jan. 8, 1970 -Marriott, Dallas. Dec. 15- Presentation of first national awards Jan. 13, 1970 -Denver Hilton, Denver. in communications media by American Civil Jan. 15, 1970 -Wilshire Hyatt House, Los CCA ELECTRONICS CORP. GLOUCESTER Liberties Union. New York. Angeles. CCA CITY, N. J. Jan. 20, 1970 -Sheraton Plaza, Boston, (609)456.1716 Dec. 17- Deadline for filing reply comments In FCC's proposed rulemaking permitting

Id. BROADCASTING, Nov. 24, 1969 What are you doing NewYearì Eve?

Millions of viewers will be spending it with Guy Lombardo, watch- ing his 'live' entertainment special. Telecast in color direct from NewYork'sWaldorf Astoria with Mid- night remotes from Times Square, plus surprise guest star appearances, this program's been the audience favorite year after year. During 'Auld Lang Syne' night 1968, 41% of all the TV sets in use in New York City rang in the new year with Guy Lombardo's 90- minute party. Now's a good time to firm up your plans for New Year's Eve and reserve Guy Lombardo for your market, " NewYears Eve We're expecting quite a crowd. With Guy Lombardo' 90 minutes Live and in Color

11l . or reservations, call: In New York 212 LT 1 -7777 In Chicago 312 263 -0800 ) In Hollywood 213 NO 3-3311 In Atlanta 404 255 -0777 In Houston 713 665 -3107 FILMS Who says you can't a world-wide news fit your image? Not UPI! Not the more than 400 top radio stations that subscribe to UPI Audio! It doesn't matter which you specialize in -disc jockey shows or classical and semi -classical music or programs of family and community interest. UPI Audio fits any format... improves any station image! UPI Audio gives you the independence to select and slot news in he style... at the time... in the amount you want. PI's on- the -scene sound really helps a station sell time, too. Our Audio clients are the most listened -to, sold -out stations in their markets. They include such diverse programming as KIMN, Denver and KOIL, Omaha; WEZE, Boston and WVCG. Miami; WFBR, Baltimore and KMPC, Los Angeles. Let us show you how simple and profitable it is to work with a news service that knows its way around radio. Contact your UPI Regional Executive or Wayne Sargent, VP for Sales, N.Y. And don't put it off. You owe it ro your listeners, your image, your station's future. UP! AUDIO the sound of news everywhere Jnited Press International !20 East 42nd Street, New York, N.Y. 10017 (212) MU 2 -0400 vanta State University, University Park. Pa. BROADCASTING PUBLICATIONS INC. Sol Taishoff, president; Lawrence B. Feb. 2-4 - Government affairs conference, Taishoff, executive vice president and sponsored by American Advertising Federa- secretary; Maury Long, vice president; tion. Washington Hilton hotel. Edwin H. James, vice president; B. T. Taishoff. treasurer; Irving C. Miller, Feb. 3-5--Winter meeting of South Carolina comptroller; Joanne T. Cowan, assistant Broadcasters Association. Pointsett, Green- treasurer. ville. Feb. 3-6- Annual National Association of Television Program Executives convention. Hotel Deauville, Miami. Feb. 6-7- Annual convention of New Mexico BroadcastingANB MUlO Shouldn't spot Broadcasters Association. Hilton hotel, Al- UIE BUBINESSWWUY BF TEIEMBION buquerque. TV advertisers Feb. 6-8 - Winter meeting of Oklahoma TELEVISION Broadcasters Association. Camelot Inn, be spending Tulsa. Executive and publication headquarters Feb. 7-8- Retail advertising conference. BROADCASTING -TELECASTING building. more in your TV -radio retailing is included. Ambassador 1735 DeSales Street, N.W., Washington. hotel, Chicago. D.C. 20036 Phone 202 -638-1022 market? Feb. 20- 22- Meeting of board of trustees, Sol Taishoff, editor and publisher educational foundation of American Women Lawrence B. Taishoff, executive VP in Radio and Television Inc. Royal Orleans hotel, New Orleans (housing), WDSU con- EDITORIAL ference room (meeting). Edwin H. James, vice president and executive editor. Feb, 27-March 2- Meeting of board of di- Rufus Crater, editorial director rectors, American Women in Radio and (New York). Television Inc., Grand Bahama hotel & CC, Art King, managing editor. Grand Bahama Island. Frederick M. Fitzgerald, Earl B. Abrams, Leonard Zeidenberg, senior editors. March 1970 Joseph A. Esser, William R. Loch, Robert A. Malone, associate editors. March 9-12-Spring conference, Electronic Alan Steele Jarvis, Mehrl Martin, Tim- Industries Association. Statler Hilton hotel, othy M. McLean, Steve Millard, staff writers; Albert N. Abrams, Donna Gall - Washington. ette, Deborah May Nordh, J. Daniel Indicates first or revised listing. Rudy, Robert Sellers, editorial assist- Sometimes selling your market is more ants; Gladys L. Hall, secretary to the important than selling your station. If editor and publisher. Erwin Ephron (vice president, director of media, advertisers aren't even considering or programing and media research). Carl buying the market, you won't get a Ally, research adviser. chance to show what your station can OpenMike r deliver. SALES Maury Long, vice president - general manager. The attack used by WMT -TV in Cedar Ed Sellers, Southern sales manager; Rapids- Waterloo illustrates the point. Kudos for Lab story George L. Dant, production manager; Harry Stevens, traffic manager; Bob Emphasis was placed on comparisons EDITOR: I would like to take this op- Sandor, assistant production-traffic of retail sales of five different products portunity on behalf of the Milwaukee manager; Sarah Bryant, classified adver- and percentage tising; Dorothy Coll, advertising assist- of national advertising Advertising Laboratory to thank you ant in the market to show untapped sales potential. Ten -year population trends infor your efforts in telling the Laboratory story in a comprehensive, interesting CIRCULATION dicated faster rate of growth; analyses David N. Whitcombe, circulation of warehousing and supermarket retail and exciting fashion. We have several director. Bill Criger, subscription manager, outlets showed the possibility of ineffi- compliments on the story from large Michael Carrig, Kwentin Keenan, ciencies if plans were based only on companies, and we know of one in- Jean Powers. Suzanne Schmidt. Arbenla Williams, Bertha Williams, Lucy Kim. warehouse locations. stance in which it became the subject of Having set the stage by covering the high level executive memoranda to the BUSINESS troops. Clifford A. Wenthur, opera- Irving C. Miller, comptroller. unique characteristics of the market, it Sheila Thacker, Rose Poole. was time to sell the station ... and in tions manager, Milwaukee Advertivin this case, it was with special research Laboratory. BUREAUS on the station New York: 444 Madison Avenue, 10022. Phone : 212-755-0610. most preferred by ... and thank you! Rufus Crater, editorial director; David viewers and Famighettl, senior editors, with EDITOR: I have read your magazine for Berlyn, Rocco ARB overnight sur- Hazel Hardy, Frank Lyons, Helen Mana - years and have never taken time to say sian, Caroline H. Meyer, staff writers. veys. Another inno- Warren W. Middleton, sales manager; vative use ARB thank you. Thank you for your courage Eleanor R. Manning, institutional of sales manager, Greg Maselleld, audience data. and your strong positive forthright Eastern sales manager; Laura D. editorials. Thank you for your excellent Grupinski, Harriette Weinberg. assistants. presentation of factual material. Thank advertising Chicago: 360 North Michigan Avenue, you for the information that helps us to 60601. Phone: 312 -236 -4115. keep abreast of things. Lawrence Christopher, senior editor. T. Byrne O'Donnell, Midwest sales In this day and age sometimes we get manager. going so fast, we fail to thank those Rose Adragna, assistant. who help make our job so much easier. Hollywood: 1680 North Vine Street, 90028. Phone: 213 -463 -3148. I what appreciate you've been doing. - Morris Gelman, senior editor. Paul A. Stewart, president and general Bill Merritt, Western sales manager. Sandra Klausner, assistant. manager, WRVR -FM Madison, Wis. BROADCASTING* Magazine was founded in on FM 1931 by Broadcasting Publications Inc., Question arithmetic using the title BROADCASTING -The EDITOR: In 10 issue, you pub- News Magazine of the Fifth Estate, the Nov. Broadcasting Advertising' was acquired lished a brief comment about the Chase in 1932. Broadcast Reporter in 1933. AMERICAN RESEARCH BUREAU Telecast* in 1953 and Televisions In . C. -LI .YIIU,IT I. CIITI IL NATA C.I,.IOO Manhattan study regarding a rosy fu- 1961. Broadcasting -Telecasting* was ture for FM. The study predicted that introduced in 1946, tAII,11TI In 1111 41.40 ATARI* *Reg. U.S Patent Office. the industry "should surpass MIS AMMAN YII aACCI uüI FM radio o 1969 by BROADCASTING Publications Inc.

18 BROADCASTING. Nov. 24, 1969 OVERWHELmInG LEAU1KHIP III

EARLY NEWS - 6 P. m c orn PARE FOR THE h0.1 NEWS STATION WSYR -TV's EARLY NEWS WITH NEWS SHOWS OF COMPETING STATIONS

March 1969 ARB

223% more Homes Than Station B; 73% more Homes Than Station C Women Homes Women 18 -49 WSYR -TV' Mon -Fri 6- 6:30pm 78,200 62,800 24,700 Station "B" Mon -Fri 5:30-6pm 24,200 18,000 6,200 Station "C" Mon -Fri 6:30 -7pm 45,100 34,600 17,800 WSYR -TV Advantage over Station "B" 223% 249% 298% Station "C" 73% 82% 39% March 1969 NSI

252% (flore Homes Than Station B; 63% more Homes Than Station C

WSYR -TV* Mon -Fri 6- 6:30pm 88,000 77,000 30,000 Station "B" Mon -Fri 5:30 -6pm 25,000 21,000 10,000 Station "C" Mon -Fri 6:30 -7pm 54,000 45,000 20,000 WSYR-TV Advantage over Station "B" 252% 267% 200% Station "C" 63% 71% 50%

WSYR -TV figures include satellite WSYE -TV, Elmira, N. Y. Audience measurements are estimates only, subject to the !imitations of the source.

EXPERIENCE! KNOW -HOW! ON- THE -AIR -REPORTERS WHO ARE NEWSMEN! WHY no. 1? An 18 -man news team, led by the dean of Central New York newsmen, Fred Hillegas, knows its business. And its only business is WSYR -TV NEWS. Check the figures -they tell the story.

Get the full story from HARRINGTON, RIGHTER & PARSONS

.... v:sw }L T V STINC Al N B C wÿ iJL1 Affiliate Channel 3 SYRACUSE, N. Y. 100 KW Plus WSYE-TV channel 18 ELMIRA, N.Y. the $1- billion mark by 1975, including WHO'S WHO FOR the sales of receivers, advertising and equipment" and by that date "annual COMMUNITY sale of receivers would increase to more than 50 million units." SERVICE* IN If you have tried shopping for an FM or stereo receiver lately, you will cer- DES MOINES? tainly find very little for less than $100 each at the retail level. According to my basic arithmetic, 50- million sets at an average retail of $ 100 each means $5 billion in annual set sales alone. Per- haps the computer at Chase Manhattan should be checked for accuracy. -Carl E. Rolijf. KSRN(FM) Reno.

Agnew's fuzzy image

EDITOR: . . . "A raised eyebrow, an inflection of the voice, a caustic remark dropped in the middle of a broadcast can raise doubts in millions of minds about the veracity of a public official or the wisdom or a government policy." Mr. Agnew might well have added one other example: "a lousy photograph" -such as the one used by BROAD- CASTING to put an inflection in their "printed word ". Or would you really ask us to believe that this was the best possible (and most honest) photograph that all of BROADCASTING'S skill and equipment could produce? -Nancy Lynch. Wilkes -Barre, Pa. (The photograph of the Vice President speaking in Des Moines. Iowa. was the only nne available by Wlrephoto from the Asso- ciated Press at BROADCASTING'S engravIng deadline.)

Paging 'Cinnamon Bear' EDITOR: About 30 years ago we bought records of Cinnamon Bear. It is a great show, but one record is broken, other- WH wise we would still play it. Over the past two or three years, we have been . -#.6 who! unsuccessful in trying to locate the author, script writer or broadcasting DES MOINES, IOWA company. It is an attractive show for COLOR 13 children. We would like to discover the author, and if we could, we would like *In the Des Moines market: Only Color 13 does TV editorials; sends a news director to to buy this missing record, if one is Washington twice -a- month, every month, to film current views of Iowa legislators for airing available. Edward Breen, president, in prime -time half- hours; profiles local leaders and issues regularly; and reflects viewer - KVFD-AM -TV Fort Dodge, Iowa. comments in special every-week telecasts. WHO -TV is Des Moines' community service leader. Toot your own horn loudly Let's talk computerized traffic /accounting EDITOR: Your fine Oct. 27 editorial "What's News ?" did not go unnoticed. I believe such emphasis is timely and road a ter -to- BROADCASTER the more top station management realizes the power of the medium to promote the medium, the stronger the Program Logs Avails Confirmations Billing Rep Reports Copy Shortage Reports Sales medium will get. Top management Analysis & Prognosis Aging of Accounts Receivable Time Income Reports Sales Journal, etc. should have a strong voice in what is VERY FEW INPUTS aired in the best interests of the medi- NO KEY PUNCH CARDS TO SORT, um. STACK, THE PROFESSIONALS" FILE All of these cardinal principles keep OR SHUFFLE BROADCAST developing slowly as the medium ma- COMPUTER tures. We all are grateful for your strong SERVICES guiding hand week after week in your Division of Wolverine Broadcasting A Corp. editorial columns. Lloyd Griffin, CALL OR WRITE P.O. BOX 966, COLORADO SPRINGS, COLO. 80901 / (303) 471-3900 - Peters, Griffin, Woodward, New York.

20 (OPEN MIKE) BROADCASTING, Nov. 24, 1969 How to realize a -472-year -old dream.

For over four centuries men have tried to And man is a step closer to the benefits which make their way through the ice -choked will be realized from the rich but remote ocean maze known as the Northwest Passage. resources at the top of the world. The reason? To find a shorter trade route from And that's good. Because we've learned, as the Atlantic to the Pacific. we go about our business of making good prod- But no commercial ship had ever succeeded. ucts and a fair profit, that there's added satis- Until last September, when Humble Oil & faction in doing something extra - for people. Refining Company sent the SS Manhattan, Humble is doing something extra. converted into a giant tanker -icebreaker, into the Arctic ice. The trip is history now. The Manhattan proved that a commercial ship can navigate HUMBLE the treacherous ice of the Northwest Passage. Oil & Refining Company ...Where you get all the extras.

BROADCASTING, Nov. 24, 1969 21 ModayMeino from Jerry Berman, Jerry Berman & Associates, San Francisco

What stations can do to improve their image

The broadcasting industry, whose busi- rate image. This problem, of course, has extension of the real problem: the sta- ness is communication, is doing an in- deeper roots than the promotion man- tions try to do two primary things and effective job when it comes to presenting ager; it is a reflection of the manage- the two are not compatible. They at- itself to the public. It is not projecting ment's approach to the entire business, tempt to promote a specific entertainer a contemporary image. Rather, with but that's a subject for another story. or program at the same time they pro- out -dated graphics and trite ideas, the At any rate, the local independents and mote the station. As with many products image has changed little in the past 20 affiliates have no identity. One station and businesses, this cannot always be years. The design and advertising of cannot be visually distinguished from done. One solution might be two sepa- most stations across the country simply another. Look for yourself. Pick up a rate campaigns, one corporate and one have not kept pace with the progress copy of TV Guide and glance through entertainment, which runs simultaneous- made in modern advertising techniques the ads. Most stations use their call ly. Different messages would be deliv- and ideas. letters or channel numbers for a trade- ered in each, but the viewer would as- It amazes me that this promotion can mark or logo. Few have ever thought of sociate one with the other because a be so poor, when outstanding examples acquiring any other visual identity. visual technique, idea, or slogan would are set for the industry by the major When all the individuals in one industry tie them together. networks. They constantly do excellent use the same design elements, it is im- Finally, I'd like to see the station fol- promotion, yet the local stations seem possible to distinguish one station from low the large networks and buy good tal- to neither learn from them, nor be in- other: Let me qualify these remarks: It ent-to look for designers and other fluenced in the slightest degree. It baffles is necessary that the call letters be pro- creative people to plan their promotion. nie that if they can't relate to this ma- moted, but they do not have to he the Obviously this takes money and the terial -use it as a pattern to follow - sole visual element. stations currently are not spending much they could at least copy it. That's right; I would like to see the local stations in this area. One solution could be to copy it. I'd rather see them copy good take a good look at their present image cut down on the ever popular but ex- graphics than create something bad. and make some drastic changes. First pensive contests. For the most part, That, at least, is a step in the right they should stop diluting their ads by these promotions only reach the audi- direction, though not, of course, the trying to include everything under the ence that the stations already hold; and real answer. sun in two columns by 4 inches. They they contribute nothing toward establish- There are many reasons why the want the entertainer and the program ing an over -all corporate identity. I graphic design and advertising in the and the station and the call letters and grant that a certain amount of this broadcasting industry are behind the the time and the date and a slogan and might be necessary to keep audiences, times, but I think the primary fault on and on. And they want them all but I think the cost is not proportionate lies with the executives in charge of visually equal. The result is the worst to the return. More effective than con- promotion. These individuals are rarely example of communications. All the tests would be a a sound corporate advertising or design- oriented people. elements fight one another; nothing definition of the station, determined by In most cases, their past experience has dominates and no message is conveyed. management. and expressed in every been in other areas such as public re- If they took instead, one idea and pre- piece of promotion, advertising or public lations or sales. sented it creatively, the impression on relations that is produced. If no more Consequently, they think in terms of the reader would be greater, and the money is spent than is currently budg- publicity stunts, contests, in short, gim- remembrance value of the primary idea eted, but it is all channeled in one di- micks. One -time blasts that have no long - would carry the radio or TV station rection (rather than scattered over 16 range objectives. And when they have identity. different ideas) the value per dollar will an idea, good or bad, they don't take The technical problem above is an be much greater. it to the proper people for execution: i.e. professional talent like a creative designer or art director. Often they take it to a production studio, and they require the studio to use existing photog- Jerry Berman is a native San Franciscan and raphy or type or art. Such photography, a graduate of the San Francisco Academy of for example, probably was originally Art. Now 32, he has had his own firm for for public relations purposes and is not the past ten years. Jerry Berman & Associ- of quality suitable for advertising. There ates, known particularly for its corporate is a world of difference between fast, work, specializes in all forms of graphic low-budget, quantity -type public -rela- design: packaging, TV and film, collateral tions photography which is technically material, annual reports, advertising, post- and creatively inferior to well -designed, ers and exhibits. A partial list of Mr. Ber- advertising photography. man's clients includes the Columbia School Another reason the promotion is of Broadcasting, Transamerica Corp. and weak is that it lacks a sound idea. There KTVU(TV) Oakland-San Francisco. is no total definition of product, no determined identity to present, no corpo-

22 BROADCASTING, Nov. 24, 1959 You're In likennr and Cagney and Davis and

uni wk- andRobinson

When you have one Errol Flynn feature film in your station library, you have a crowd pleaser. When you have 32 Flynn's, 46 Bogart's, 9 Muni's, 31 Robinson's, 38 Cagney's and 48 Bette Davis's, you have a UA -TV Film Festival and a new way to bridge the generation gap in TV homes throughout your market. Mature audiences call it nostalgia. Kids call it camp.You'll call it another smart way to grab ratings with features from UA -TV.

729 Seventh Avenue, New York, N.Y. 10019/212 CI 5 -6000 St] United Artists Television Entertainment from Transamerica Corporation A rat -infested neighborhood may the visit in person, we can help. By way they can keep on welfare is to keep sound bad. bringing the filth and sickness and on living in slums and shacks. But you can't truly appreciate it despair right into your living room. Of course, there are agencies to until you see one for yourself. Millions of Americans live along help look after their kids. But you don't For those of you who'd never make streets like the one in this picture. For have to look very far to find kids going them, the American dream is a pair of blind from lack of vitamin A, their bodies new shoes and one decent meal a day. deformed by a diet of cupcakes and Welfare was supposed to solve soda pop. their problems. Unfortunately, the only These are some of the things Television and radio must be GROUP roadcasters let WBZ WBZ TV BOSTON WINS NEW YORK have tried to you know relevant to our times. KYW KYWTV PHILADELPHIA WJZ-TV BALTIMORE bout. And make you care about. Its easy for us to help you KDKA KDKATV PITTSBURGH WOWO FT. WAYNE like WIND CHICAGO KPIX SAN FRANCISCO KFWB LOS ANGELES hrough television programs our escape reality. WESTINGHOUSE BROADCASTING COMPANY Shame of Welfare' and "The Other But we do more good by making americans." And our radio series, "A you face up to it. Broadcasting does more than entertain you. Vhite Look at Black America:' What we at Group W have done is Jst a small part of what broadcasting as done. And that itself just scratches ne surface. FORT WAYNE'S SIGN OF TOTAL BROADCAST SERVICE

&THE COMMUNICANA GROUP vf O ú Hilliard Gates, Vice President á General Manager z 2 s MEMBER STATION OF THE COMMUNICANA GROUP uo JOHN F. DILLE, JR., PRESIDENT a z a O l=-INDIANA COMMUNICATORS .Z BLAIR TELEVISION

26 BROADCASTING, Nov. 24, 1969 NOVember24,1969:Vo1.77NO.21

TBHE

Another broadcast record set in 1969 Billings of top -50 agencies continue to climb; cigarette losses won't cut into totals until 1970

Despite the worrisome problems beset- ledger were Compton, off $1.6 million: lion; $12 million in TV ($4.2 million in ting the top-50 broadcast agencies in D'Arcy, off $500,000 and Campbell - network, $7.8 million in spot); $1.2 1969, including the contemplated loss Mithun, off $900,000. million in radio (all in spot); TV -radio of all cigarette TV -radio billings and An analysis of the top -50 agency share of over -all billings: 53 %. the growing strength of independent estimates reveals that 37 agencies re- Carl Ally's broadcast share of total media-buying services, agencies are head- ported increases in broadcast billings; 10 billings was off 3% from 1968's level. ed for another record -breaking year. decreases; one remained the same and In broadcast billings, Ally declined $2.1 The heavy impact of the cigarette two were not included in last year's million, most of this in network TV, defection is not expected to be felt until compilation of agencies. Breaking into some also in spot radio. During the next year and, at least for the present. the elite group in 1969 are Lois, Hol- year, Ally picked up a beer account, the activities of the outside purchasing land Callaway and W. B. Doner Co. Pearl Brewing (Country Club malt specialists appear to have had no ap- The television billings of the top -50 liquor). which spends $2 million in preciable effect on billings since the agencies, including spot and network. broadcast (heavy in TV, also in spot agency of record is paid its usual com- climbed by $255 million over 1967. Un- radio): CBS Inc., with about $2 million mission. like the pattern in 1968, it was network in TV and radio. and Krystal Inc. (Fast BROADCASTING'S annual compilation TV -and not spot -that accounted for Foods) with some $1.5 million (heavy shows that total spending by the lead- the larger share of the over -all TV in spot TV and in radio). Broadcast ing 50 agencies in network and spot gain. users also include Carter Wallace's Rise radio and television this year topped Network television rose by $18 mil- shaving cream, Hertz and IBM, all in the 1968 figure by an estimated $288.6 lion over last year, while spot TV added network and spot TV. million, as compared with a rise of $ 137 S8 million in billings at the leading million last year over 1967. agencies. N. W. Ayer & Son The top 10 TV -radio agencies alone Total radio investment climbed by Combined TV -radio billings $54 mil- placed a combined total of $1.66 billion $13.5 million. The listed agencies de- lion: $50 million in TV ($27 million in in TV- radio, as against $1.52 billion creased their network radio spending by network, $23 million in spot) ; $4 mil- in 1968. $8 million but expanded their activity lion in radio ($2 million in network, $2 For the 12th straight year in BROAD- in spot radio by an estimated $21.5 million in spot); TV -radio share of CASTING'S listing, the J. Walter Thomp- million. over -all billings: 48 %. son Co. landed in the leadership spot. An alphabetical listing of the first 50 Ayer's total broadcast billings appear JWT allocated almost $285 million to broadcast billing agencies follows: to have dropped $13 million compared TV -radio this year, exceeding its 1968 with 1968 totals, but most of this loss is investment by $36.3 million. Thomp- Carl Ally due to Ayer's method of reporting. This son also earned the distinction of being Combined TV -radio billings $13.2 mil- year's figure does not include capital- the agency with largest broadcast in- crement, followed closely by the most - talked about agency, Wells, Rich. Greene, which added $32 million in broadcast to its 1968 total. These agencies led in these categories Otber king -sized gains in radio -TV Billings billings were registered over 1968 by In . Agency up $24 these agencies: Williams Esty, Total broadcast billings J. Walter Thompson $284.9 million million; Benton & Bowles, up $20.75 J. Walter Thompson $261.6 million million; Leo Burnett, up $19 million: . Total television billings J. Walter Thompson $165.3 million Marschalk, up $17.3 million; Grey, up . . . TV- network billings $16.8 million; Young & Rubicam. up $96.3 million . . . TV -spot billings J. Walter Thompson $163 million and BBDO. up $15.8 mil BBDO $28.5 million lion. . . Total radio billings Needham, Harper & Steers $4.4 million Reporting the largest billing decrease . . . Radio netnork billings in broadcasting was N. W. Ayer & Son, Radio spot billing BBDO $24.2 million down $13 million, attributable primarily $36.3 million . . Biggest broadcast gain J. Walter Thompson to a change in accounting method. Among others on the down side of the 27 BROADCASTING, Nov. 24, 1969 ized fees, incorporated in the 1968 to- Benton & Bowles billings in TV- radio. Burnett's billings tal. The loss of American Brands' include those of domestic subsidiary D. -radio billings mil- Lucky Strike cigarettes advertising ac- Combined TV $125 P. Brother & Co., Detroit, which han- counted for $2 million of this decline, lion; $120 million in TV ($80 million in dles Oldsmobile and other General Mo- ; mil - however. Ayer also lost Steinway Pi- network, $40 million in spot) $5 tors broadcast business. ano, primarily in spot radio, and Atlan- lion in radio ($1.7 million in network, So far this year, Burnett has picked tic Richfield gas and oil, extensive user $3.3 million in spot); TV -radio share of up Cheer laundry detergent from Proc- over -all billings: 85 of spot TV and radio, although the %. ter & Gamble and dropped Swift & Atlantic Richfield account resignation Benton & Bowles gained about $20 Co.'s Vigoro, Swiftning, Allsweet and will not be felt until next year. million in broadcast billings over 1968 Lazy Maple products. Accounts added by Ayer this year totals, almost all of it in network TV. Burnett clients using both TV and included Schenley Industries, Econom- Spot radio declined slightly, but net- radio include Allstate Insurance, Camp- ics Laboratory, Univac, Caron Corp., work radio increased by over $1 mil- bell Soup, General Development Corp., lion. Eastman -Dillon and Snelling & Snelling. General Motors' AC Spark Plug Divi- Major account gains during 1969 Major broadcast clients are Alberto - sion, Keebler Co., Kellogg Co., Nestle were Avis Rent -A -Car, with an esti- Culver, AT &T, Bell System, Sealtest Co., Proctor & Gamble, Union Oil, Jos. Foods, DuPont Lucite paint and Du- mated $3 million in broadcast billings; Schlitz Brewing Co., United Air Lines Pont Teflon, Carling Heidelberg, and Hasbro Toys, with almost its entire $4 and Kentucky Fried Chicken Corp. Dr. Scholl foot care products. million in television; E.F. Hutton, and Major users of TV only are Brown media -buying responsibility for Mor- Shoe, Green Giant, Lewis -Howe Co., Ted Bates & Co. ton-Norwich. The Morton -Norwich ac- Philip Morris, Pillsbury, Star Kist count is worth about $25 million in Combined TV -radio billings $162.3 mil- Tuna, Union Carbide and Vick Chemi- total billings. Benton & Bowles resigned cal. lion; $157.2 million in TV ($102.5 the P. Lorillard Co. account, with million in network, $54.7 million in broadcast expenditures estimated at $11 Campbell -Ewald spot); $5.1 million in radio ($100,000 million and Anderson Clayton, a $4 Combined TV -radio billings $47.8 mil- in network, $5 million in spot) ; TV- million account using TV almost ex- lion; $38.3 million in TV ($26 million radio share of over -all billings: 82.8 %. clusively. in network, $12.3 million in spot); $9.5 In years past, Bates has included its Other clients include Proctor & Gam- million in radio ($0.8 million in net- subsidiaries in its annual billings tally. ble, General Foods and Texaco in network, $8.7 million in spot) ; TV -radio With a number of new subsidiaries on work sponsorships, participations, spot share of over -all billings: 36.9 %. the roster this year, Bates is reporting TV and spot radio; Vick Chemical and Detroit -based Campbell -Ewald con- the billings of its New division York S. C. Johnson in network and spot TV tinued to inch upward in broadcast only for BROADCASTING'S 1969 survey. and radio, and Sterling Drug in net- billings again this year, about 5 %, and Ted Bates has increased broadcast its work and spot TV. increased its broadcast share of total billings $7.8 million, notwithstanding billings by not quite 2 %. TV now is the new method of computing the Bozell & Jacobs spread about two- thirds in network and year's business. Of that increase, $7.2 one -third spot; radio is nine-tenths spot. million was in television. An agency Combined TV -radio billings $15.3 mil- Chevrolet continues to be the with its reputation in spot, Bates lion; $6.3 million in TV ($5 million in heaviest broadcast account at Campbell - showed a small shift this year from spot network, $1.3 million in spot); $9 mil- Ewald. Other General Motors divi- TV to network TV: 65.2% of TV lion in radio ($1 million in network, $8 sions such as Delco, United Motors billings for 1969 were in network, com- million in spot); TV- radio share of Service and GM Acceptance Corp. are pared to 60.9% in 1968. over-all billings: 50 %. also there. Non -GM accounts in broad- The acquisition this year of Interna- Bozell & Jacobs was not among the tional Paper's Facelle product group top -50 agencies in broadcast billings in cast include Marathon Oil. and Chas. Pfizer represented broadcast 1968, but billings increased during the Campbell -Mithun billings gains for Bates. year by about $6 million, mostly in radio. Combined TV-radio billings $34 million; $27 million in TV ($9 million in BB DO The largest broadcast client is Mutu- network, $18 million in spot); $7 mil- al of Omaha, which fully sponsors Wild Combined TV -radio billings $182.8 million in radio ($1 million in network, $6 Kingdom on NBC -TV, and also lion; $154.3 million in TV ($90 million uses million in spot); TV -radio share of network radio. Fairmont Foods is in network, $64.3 million in spot); a over -all billings: 45 %. spot -television user, $28.5 million in radio ($4.3 million in and Norcliff Labo- Minneapolis -headquartered Camp- ratories, which is leaving the agency, network, $24.2 million in spot) ; TV- bell- Mithun took considerable drop in and Avco-Delta are a radio share of over -all billings: 60 %. radio advertisers. largely be- The rest of the broadcast billings this year, BBDO's TV-radio billings jumped by agency's broadcast billings come cause of the loss of Hamm's Beer. New almost $16 million in 1969 as its broad- from local and regional advertisers. business has included G. Heileman cast share increased and the agency Brewing Co., Blatz Beer, Alberto Cul- added business from Breck, Spang Leo Burnett Co. ver, some General Mills products and Stores (drug chain), Pillsbury, Vick Jet-X. Chemical and Upjohn, while losing U.S. Combined TV -radio billings $202 mil- Broadcast accounts there also include Steel, Sauter Laboratories, Rexall Drug lion; $188.4 million in TV ($119.1 Northwest Orient Airlines, Toro, A. E. and Phoenix Mutual. million in network, $69.3 million in Staley, Dairy Queen, Land O' Lakes, Broadcasting billings came from spot); $13.6 million in radio ($1.4 mil- Malt -O -Meal, Gold Seal, Accent, Krog- some of BBDO's new clients, plus such lion in network, $12.2 million in spot); er, Wilson Meats, West Bend Co., Top traditional customers as Armstrong TV -radio share of over -all domestic Value, National Car Rental, Red Star Cork, Chevron Oil, E. I. DuPont de billings: 73.3 %. Yeast, Masterlock and St. Paul Insur- Nemours & Co., General Electric Co., Chicago- headquartered Burnett con- ance. Lever Bros., Campbell Soup, American tinued to show good gains in broadcast Tobacco Co., Pepsi -Cola bottlers, 3 M billings, although for 1969 there was a Carson /Roberts Co. and F & M Schaefer Brewing Co. small percentage drop in share of total Combined TV -radio billings $14.4 mil-

28 (BROADCAST ADVERTISING) BROADCASTING, Nov. 24, 1969 Top -50 agencies and their 1969 radio -TV billings (All dollar figures are in millions) Broadcast Broadcast Share of Billings Combined Agency's Change Agency's Broadcast Total TV TV Tota/ Radio Radio Total ($) From Rank in Billings TV Network Spot Radio Network Spot Billings 1968 1968 1. J. Walter Thompson 5284.9 5261.6 5165.3 $ 96.3 S 23.3 E 2.3 E 21 62% +36.3 1 2. Young & Rubicam 211.5 190.6 132.1 58.5 20.9 2.1 18.8 60.4% +16.3 2 3. Leo Burnett Co. 202 188.4 119.1 69.3 13.6 1.4 12.2 73.3% +19.2 3 4. BBDO 182.8 154.3 90 64.3 28.5 4.3 24.2 60% +15.8 4 5. Ted Bates & Co. 162.3 157.2 102.5 54.7 5.1 0.1 5 82.8% +7.8 5 6. William Esty Co. 132 119 82 37 13 3 10 78% +24 10 7. Benton & Bowles 125 120 80 40 5 1.7 3.3 85% +20.75 11 7. Dancer -Fitzgerald -Sample 125 120 70 50 5 0.5 4.5 83% 0 6 7. McCann-Erickson 125 105 70 35 20 1.5 18.5 50% + 5 7 10. Foote, Cone & Belding 116.2 106 81.4 24.6 10.2 3.5 6.7 59% + 4.2 8 11. Grey Advertising 113 101 55 46 12 1 11 64% +16.8 12 12. Doyle Dane Bernbach 112.9 102 54.3 47.7 10.9 0.2 10.7 51% + 4.6 9 13. Sullivan, Stauffer, Colwell & Bayles 91.7 88.5 54.6 33.9 3.2 0.2 3 81.6% + 7.8 13 14. Ogilvy & Mather Inc. 85.6 76.7 34.1 42.6 8.9 1.3 7.6 57.2% + 6.6 15 15. Compton Advertising 77.3 73.5 .47 26.5 3.8 0.7 3.1 64.5% - 1.6 14 16. Wells, Rich, Greene 67 65 43 22 2 0 2 80% +32 27 17. Needham, Harper & Steers 59.6 45.2 26.7 18.5 14.4 4.4 10 62.5% + 8.2 17 18. Lennen & Newell 56.8 50.6 27.6 23 6.2 1.3 4.9 44.3% + 9.5 18 19. N. W. Ayer & Son 54 50 27 23 4 2 2 48% -13.1 16 20. Cunningham & Walsh 49 45 27 18 4 1.5 2.5 66% +4.6 21 21. Campbell -Ewald 47.8 38.3 26 12.3 9.5 0.8 8.7 36.9% + 2.3 19 22. D'Arcy Advertising 44.5 36.7 16.9 19.8 7.8 0.25 7.55 43% - .5 20 23. Norman, Craig & Kummel 44.1 40.4 23.7 16.7 3.7 0.6 3.1 70% + 0.3 22 24. Kenyon & Eckhardt 44 36 23 13 8 2 6 47% + 6 26 25. Erwin Wasey 42 40 16 24 2 1 1 63% + 1 24 26. MacManus, John & Adams 40 27.2 17.4 9.8 12.8 1.3 11.5 37% - 0.1 25 27. Marschalk 39.5 35.5 14.5 21 4 0 4 58% +17.3 33 28. Tatham -Laird & Kudner 36.9 34.6 20.7 13.9 2.3 1 1.3 59.3% +11.1 30 29. Campbell -Mithun 34 27 9 18 7 1 6 45% - 9 23 30. Gardner Advertising 27.4 22.6 8.1 14.5 4.8 0.6 4.2 65% + 2.5 . 31 31. Post -Keyes- Gardner 26.9 24.3 18.8 5.5 2.6 0.3 2.3 51.8% - 6.2 28 32. Parkson Advertising 25.5 25 24.5 0.5 0.5 0 0.5 85% + 6.0 36. 33. Clinton E. Frank Inc. 25 22.5 4 18.5 2.5 0 2.5 50% +11.05 47 34. La Roche, McCaffrey & McCall 23 21.5 19 2.5 1.5 0.15 1.35 46% + 6 38 35. Clyne -Maxon Inc. 22 21 8.6 12.4 1 0 1 65% + 1 34

35. Lois Holland Callaway Inc. 22 21 1 20 1 0 1 75% 37. North Advertising 20.5 20 12.7 7.3 0.5 0 0.5 67% 32 38. Ketchum, MacLeod & Grove 19.2 15.8 6.7 9.1 3.4 0 3.4 21% + 4.7 46 39. Arthur Meyerhoff & Associates 19.05 15.2 1.6 13.6 3.85 0.75 3.1 85% + 1.20 37 40. Honig- Cooper & Harrington 18.4 14 5.3 8.7 4.4 0 4.4 66% + 3 42 41. Geyer -Oswald 16.3 13.8 4.3 9.5 2.5 1.1 1.4 34% + 1.1 44 42. Masius, Wynne -Williams, Street & Finney 16.25 15.5 8.6 6.9 0.75 o 0.75 86% + 3.45 48 43. Bozell & Jacobs Inc. 15.3 6.3 5 1.3 9 1 8 50% + 6 44. Papert, Koenig, Lois 15 14 3.5 10.5 1 0.3 0.7 75% - 5.7 35 44.Richard K. Manoff 15 14 7 7 1 0.2 0.8 75% -1 40 46. Tracy -Locke 14.7 11.56 1.67 9.89 3.14 o 3.14 65% + 2.1 49 47. Carson /Roberts 14.4 14.1 9.4 4.7 0.3 o 0.3 48% - 0.1 45 48. Warwick & Leg ler Inc. 13.34 11.74 9.98 1.76 1.6 o 1.6 35.1% + 2.44 50 49. Carl Ally 13.2 12 4.2 7.8 1.2 o 1.2 53% - 2.1 43 50. W. B. Doner 11.45 6.55 0.75 5.8 4.9 0 4.9 49% Not listed in 1968 top 50. - Listed in 1968 as.North ;Advertising- Gumbinner- North. lion; $14.1 million in TV ($9.4 million total TV billings, while spot accounted Pearl Restaurant Franchises). Addi- in network, $4.7 million in spot) ; for 33.4 %. Some $1.6 million less was tional Purex products were added to $300,000 in radio (all in spot); TV- put into network TV, while $1.3 million the client list. radio share of over -all billings: 48 %. more was allocated to spot TV. Radio Clyne -Maxon Inc. This year for the first time Carson/ - billings were up from a mere $100,000 Roberts is expressing its broadcast bil- to a still modest $300,000. Combined TV -radio billings $22 mil- lings as a percentage of the agency's Two accounts -Max Factor & Co. lion; $21 million in TV ($8.6 million in gross billings including capitalization and Jantzen Inc. -were resigned. Both network, $12.4 million in spot); $1 fees. Its broadcast billings during the were broadcast users. Four new ac- million in radio (all spot); TV -radio year remained virtually the same as last counts were added: The Leisure share of over -all billings: 65 %. year. There was more equal allocation, Group, Lincoln-Mercury Dealers Asso- Clyne -Maxon reported a gain of $1 however, of broadcast billings between ciation (Los Angeles), Reddi -Whip Inc. million in broadcast billings over 1968, network and spot. (subsidiary of Hunt -Wesson Foods), all in TV. Network TV declined about Network accounted for 66.6% of Performance Systems Inc. (Minnie $1 million, but spot TV was up about

BROADCASTING, Nov. 24, 1969 29 $2 million. Radio billings of $1 million work, $4.5 million in spot); TV -radio lion at Doyle Dane, which is also a remained stable. share of over -all billings: 83 %. bigger spot agency this year-spot TV Candy Corp. of America and Anacin D -F -S figures remained at the same up $8.6 million and spot radio up $3.1 arthritis pain formula were added to level as last year. The agency in 1969 million. Network TV declined substan- the broadcasting accounts during 1969. gained four new accounts and addition- tially. Still further increases are expect- Other clients using radio and television al products from General Mills, and ed with DDB having acquired Alka are American Home Products, White- lost two Ralston Purina brands, Chick- Seltzer ($18 to $19 millon in broad- hall Laboratories division, General en of the Sea and Checkerboard cast) during the year. The effect of this Electric personal care products, and Farms. The new accounts, Hanes Knit- acquisition will be felt in 1970, as the Permalux Co. wear, B -P Oil, Hardee's Food Stores, agency only started billing on the ac- Consolidated Edison, and Wheaties and 1. was Compton Advertising count Nov. Mead Johnson Kabooms cereals frmo General Mills among the accounts lost in 1969. Combined TV -radio billings $77.3 represent over $5 million in broadcast In TV, major clients are American million; $73.5 million in TV ($47 million billings. Airlines, Volkswagen, Polaroid, Burling- in network, $26.5 million in spot) ; $3.8 Other major broadcast clients are ton, Clairol, GT&E, Monsanto, Kitch- million in radio ($700,000 in network, Corn Products Co., Procter & Gamble, ens of Sara Lee, Quaker Oats, Lever. $3.1 million in spot); TV -radio share of R. J. Reynolds Tobacco, Sterling Drugs Whirlpool, Uniroyal, Mobil Oil, H. J. over -all billings: 64.5 %. and American Cyanamid. Heinz, Bulova, Miles Labs, Gillette, and Compton showed a decline in broad- D'Arcy Advertising Cracker Jack. American Airlines, cast billings of $1.6 million, as well as a Volkswagen, GT &E, Miles Laborato- drop in the broadcast share of total Combined TV-radio billings $44.5 mil- ries, Burlington and Mobil Oil are spot - domestic billings (down from 65.9% in lion; $36.7 million in TV ($16.9 radio users; Mobil and Sara Lee are in 1968). million in network, $19.8 million in network radio. A major account lost spot); $7.8 million in radio ($250,000 during the year Erwin Wasey was Liggett & Myers, but the agency in network, $7.55 million in spot); TV- picked up U. S. Steel, Continental Oil radio share of over -all billings: 43 %. Combined TV -radio billings $42 mil- and Iberia Airliines. Its major broad- St. Louis- headquartered D'Arcy lion; $40 million in TV ($16 million in cast clients: Procter & Gamble (spot edged off just slightly in total broadcast network, $24 million in spot); $2 mil- TV and network TV, including partici- billings for 1969. Royal Crown, with lion in radio ($1 million in network, pations and sponsorship of The Guiding $12 million in all media, exited July 1, $l million in spot); TV-radio share of Lieht and The Bill Cosby Show on but many other accounts have increased over -all billings: 63 %. NBC -TV); Quaker Oats and Schick budgets considerably, so D'Arcy is Erwin Wasey picked up an estimated Safety Razor, both network and spot holding about even. $1 million in its radio -TV billings this TV; New York Life Insurance in net- D'Arcy's broadcast active accounts year. and according to the agency's re- include in work TV and spot radio; Shulton in Anheuser- Busch, American Oil, ports, the increase was registered spot TV -radio and in network radio; Bankamericard, General Tire, Gerber, radio. The agency's broadcast client McDonald Corp., to and spot -TV users Norwich, Johnson & Ozark Airlines, and list, in addition Carnation Co.,- Johnson. Consolidated Cigar, Edison Southwestern Bell. which alone accounts for a substantial portion of Erwin Wasey's broadcast Electric and Chase Manhattan Bank. W. B. Doner and Co. activity- includes Gulf Oil tires and Cunningham & Walsh Combined TV -radio billings $11.45 batteries, and several companies active million; $6.55 million in TV ($750,000 CombtnPd TV-radio billings in radio and TV on the West Coast. $49 mil- in network, $5.8 million lion; $45 million in TV ($27 in spot); $4.9 Erwin Wasey is an Interpublic agency. million in million in radio (all in spot); -radio network, $18 million in TV Though Jack Tinker & Partners, an- spot); $4 mil- share of over -all lion in radio ($1.5 million billings: 49 %. other Interpublic entity, was for a time in network, Despite a drop $2.5 million in spot): -radio of 2% in the broad- considered as a Wasey division, Tinker's TV share of cast business handled over -all billings: 66 %. by this agency, billings are not reflected in this sum- billings increases this year were enough Cunningham & Walsh mary. increased its to put it on the top -50 list, which Doner TV -radio billings by $4.6 William Esty million and missed in 1968 by $700,000. Co. the percentage of its Increases business in TV- were small, with Combined TV -radio billings $32 mil- radio by 1.2 %. The the only new broad- biggest increase cast business coming from lion; $119 million in TV ($82 was in network television added as- ($7.6 mil- signments of Baltimore million in network, $37 million in lion), and the decrease Gas & Electric. was in spot Spot -television billings spot); $13 million in radio ($3 million radio, down $3.1 million. grew, while network TV in network, $10 million in spot); TV- Anderson Clayton receded. Network radio was Foods, a new ac- eliminated radio share of over-all billings: 78 %. count in 1969, altogether. bills about $6 million. Esty's billings were up all along the The billings Doner's broadcast clients include Na- increase that will result line, except in spot radio, which de- from the tional Brewing Co., Commercial Credit new Ralston Purina account clined $2 million from 1968's level. is as yet undetermined. Co.. Enjay Fibers & Laminates Co., Sunshine Ozite Corp., Hygrade Network TV increased $19 million, Biscuits, a long -time food products, client of Cun- The Evening News Association spot TV $6 million and network radio ningham & Walsh, (The was resigned by $1 million. the agency Detroit News) and Allied Supermar- Radio -TV percentage of this year as unprofitable. At total domestic that time, kets. billing remained the Sunshine's billings were down same. to $1 million, Doyle most of which went into Dane Bernbach Major broadcast clients are network TV. Sun Combined TV -radio billings $112.9 mil- Oil, Hunt-Wesson Foods, Colgate - lion; $102 million in Da ncer -Fitzgera Id- Sample TV ($54.3 mil- Palmolive, National Biscuit, American lion in network, $47.7 million in spot); Home Products, R. J. Reynolds Tobac- Combined TV -radio billings $125 mil- $10.9 million in radio ($200,000 in co, Noxell, Union Carbide, Chese- lion; $120 million in TV ($70 mil- network, $10.7 million in spot); TV- brough Pond's and Benrus. All of those lion in network, $50 million in spot); radio share of over -all billings: 51 %. clients are in network TV as well as in $5 million in radio ($500,000 in net- Broadcast billings increased $4.6 mil- spot TV with the addition of Swift &

30 (BROADCAST ADVERTISING) BROADCASTING, Nov. 24, 1969 Co., Roman Products and Genesee. Ra- Chicago- headquartered Frank has Grey Advertising dio users in spot are Sun Oil, Colgate, grown rapidly this year, almost dou- Combined TV -radio billings $113 mil- Genesee, American Home, R. J. Rey- bling its billings in the broadcast media lion; $101 million in TV ($55 million nolds and Union Carbide. Colgate, with particularly heavy expansion in in network, $46 million in spot); $12 American Home, R. J. Reynolds and spot -TV spending. Frank accounts are million in radio ($1 million in network, Union Carbide are in network radio. quite diversified. $11 million in spot); -radio share of During the year, the agency picked Among principal broadcast TV accounts over -all billings: 64 %. up Swift, Hunt -Wesson, Reynolds' new are Motorola, Toni, Toyota, Continen- TV -radio spending at Grey grew by Doral cigarette, Vaseline hair tonic and tal Oil, Dean Foods, Kohler, Kemper almost $17 million over 1968, traceable Benrus watches. Insurance, Kraft Foods, Reynolds Met- in part to an increased broadcast share als, O'Brien paints, Realemon, Hamil- and in part to added over -all expendi- Foote, Cone & Belding ton Beach, Scovill, Simoniz and United tures. Both radio and TV billings Combined TV -radio billings $116.2 Air Frieght. showed gains. million; $106 million in TV ($81.4 Gardner Advertising Among the advertisers who invested million in network, $24.6 million in heavily in network and spot TV during spot); $10.2 million in radio ($3.5 mil- Combined TV -radio billings $27.4 the year were General Foods, Procter lion in network, $6.7 million in spot) ; million; $22.6 million in TV ($8.1 mil- & Gamble, Canada Dry Corp. and Gil- TV -radio share of over -all billings: lion in network, $14.5 million in spot); lette. Billings in network and spot radio 59 %. $4.8 million in radio ($600,000 in net- came from Ford Motor Co. Trans A gain of over $4 million broadcast work, $4.2 million in spot); TV -radio Caribbean Airways was a substantial billings for Foote, Cone resulted from share of over-all billings: 65 %. spot radio advertiser. the addition of the Kent cigarette ac- St. Louis -based Gardner enjoyed in- count (P. Lorillard Corp.), which creased broadcast billings this year and Honig- Cooper & Harrington switched from Benton & Bowles, and has been putting an even greater share Combined TV -radio billings $18.4 mil-

10 -year track record of 1969's top -10 agencies

Radio -TV billings in millions. Figures in parentheses ( ) indicate rank. 4gency 1969 1968 1967 1966 1965 1964 1963 1962 1961 I960 JWT $284.9 ( 1) $248.6 ( 1) $230 ( 1) $225 ( 1) $178 ( 1) $151 ( 1) $144 ( 1) $133 ( 1) $125 ( 1) $126 ( 1) Y &R 211.5 ( 2) 195.2 ( 2) 166 ( 3) 162.8 ( 3) 146 ( 2) 128.8 ( 2) 127.1 ( 1) 115 ( 2) 95.7 ( 4) 106 ( 2) Burnett 202 ( 3) 182.8 ( 3) 172.7 ( 2) 153.7 ( 4) 131.6 ( 5) 111.3 ( 5) 90.2 ( 7) 98.5 ( 5) 75.6 ( 7) 65.6 ( 7) BBDO 182.8 ( 4) 167 ( 4) 146.5 ( 5) 179 ( 2) 132.2 ( 4) 123.3 ( 3) 1C4.5 ( 4) 100 ( 4) 100.8 ( 3) 91.5 ( 5) Bates 162.3 ( 5) 154.5 ( 5) 154.3 ( 4) 144 ( 5) 143 ( 3) 126.3 ( 3) 113.84 ( 3) 115 ( 2) 117.5 ( 2) 105 ( 3) Esty 132 ( 6) 108 (10) 97 (12) 96 (12) 92 (10) 83.6 (10) 76 (10) 72 ( 8) 60 (10) 56.25 (10) B &B 125 ( 7) 104.25 (11) 109 (10) 110 ( 9) 100 ( 8) 100 (6) 92 ( 6) 84 ( 6) 83- ( 6) 80.5 ( 6) DFS 125 ( 7) 125 ( 6) 130 ( 6) 120 ( 6) 100 ( 8) 92 (8) 80 ( 9) 75 ( 7) 69.4 ( 8) 62.4 ( 8) ACE 125 ( 7) 120 ( 7) 118.14 ( 8) 120 ( 6) 107 ( 6) 93.2 ( 7) 94.5 ( 5) 66.3 (10) -91.9 ( 5) 1105 ( 3) FC &B 116.2 (10) 112 ( 8) 126.3 ( 7) 114 ( 8) 103.8 ( 7) 88.19 ( 9) 70.89 (11) 57.3 (13) 51.5 (13) 46 (13) 1967 Total Revised Includes Billing of McCannMarchalk before 1962. new assignments from Sears, Roebuck of its total billings into TV -radio than lion; $14 million in TV ($5.3 million in & Co., Shakey's pizza and MidAmerica previously. Rexall Drug was acquired network, $8.7 million in spot); $4.4 Bankcard Association. The agency lost this year, representing nearly $2 million million in radio (all in spot); TV -radio Best Foods. Hills Brothers Coffee and in TV spending. share of overall billings: 66 %. Menley & James Laboratories, an esti- Broadcast clients, in addition to Rex - While broadcast in Honig -Cooper & mated $14 million in broadcast billings, all, include Busch beer, Whitman can- Harrington's total domestic billings re- during 1969. dy, Musselman, A &P Vanity Fair, Joe mained an overwhelming 66 %, the Total television billings went up $9 Lowe popsicle, Alitalia, Roi Tan, Pur- agency's combined TV -radio dollar vol- million, with network increasing almost ina Feeds and Pet Foods, Sun Oil divi- ume went up $3 million. The big gain $20 million and spot decreasing about sion, Southwestern Bell, Bissell, Sego, for H -C &H was in network TV with $10 million. Total radio billings were Like, Mercury and Elanco. billings increasing $4.3 million. Offset- down around $5 million, all in spot. ting this gain somewhat was a $2.4 Among Foote, Cone's clients are net- Geyer -Oswa Id million drop in spot-TV billings. Spot work- series sponsors Hallmark Cards Combined TV -radio billings $16.3 mil- radio, too, came in for added activity at Foods, and network and and Kraft lion: $13.8 million in TV ($4.3 million H -C &H. with billings up $1.1 million. spot -TV users Frito -Lay. Sears, Roe- in network. $9.5 million in spot); $2.5 Over -all 62% of the agency's TV Bil- Bristol- Myers, Armour, Falstaff, buck, million in radio ($1.1 million in net- lings are allocated to spot TV and 38% C. Johnson, Kimberly - Goodrich, S. work, $1.4 million in spot): TV -radio to network TV. Total TV billings were Clark, Sunbeam, Dole Co. and Master share of over -all billings: 34 %. up $1.9 million over last year. Charge. Most of these also use spot An increase of over $1 million in H -C &H, as the billings reflect, had is radio, along with Equitable, S. A. broadcast billings since 1968 at Geyer - good year in account gains. Three ac- Schonbrunn, Monsanto and Calo. Oswald resulted from the addition of counts were added and no major ac- which also advertise in spot TV. La Choy Foods and Milani Foods accounts lost. Among those that were Clinton E. Frank Inc. counts. The increase was spread evenly added, Lincoln Savings & Loan uses Plymouth Dealer Combined TV -radio billings $25 mil- between radio and TV. spot radio, Chrysler- lion; $22.5 million in TV ($4 million in Geyer's other broadcast clients in- Association (Southern California) uses spot TV and spot radio, and The Dole network, $18.5 million in spot) ; $2.5 clude Sunsweet, Sunkist, Dolly Madi- million in radio (all in spot); TV -radio son, John Morell. Hotel Sahara. DeKalb Co.. for new products, is not as yet share of over -all billings: 50 %. and Dollar Savings Bank. listed as a broadcast advertiser. 31 BROADCASTING. Nov. 24, 1969 Kenyon & Eckhardt Merck & Co., Standard Oil Co. of New broadcast accounts, MacManus John & Jersey and ABC -TV. In network TV, Adams reported a slight slippage in Combined TV -radio billings $44 mil- Hartford Insurance had a half - billings for 1969. A total broadcast lion; $36 million in TV ($23 million in sponsorship of The Time of Man, Borg decrease of $100,000 resulted despite network, $13 million in spot); $8 mil- Warner sponsored the Arthur Ruben- substantial gains in network TV (up lion in radio ($2 million in network, $6 stein special. J. C. Penney Co. account $1.9 million) . There were drops in both million in spot) ; TV -radio share of acquired during the year has not yet spot TV (down $1.1 million) and spot over -all billings: 47 %. made its impact in broadcast. radio (down $900,000 million). Kenyon & Eckhardt's TV -radio spend- A major share of client General Mo- ing swelled by $6 million over 1968, Lennen & Newell tors' activity was in television and the resulting from a gain in broadcast share Combined TV -radio billings $56.8 mil- Cadillac division made one of its rare and expanded activity by its clients. Its lion; $50.6 million in TV ($27.6 million television appearances when it cospon- new account for the year was Warner's in network; $23 million in spot) ; sored this year's Masters Golf Tourna- foundation garments. $6.2 million in radio ($1.3 million in net- ment on CBS -TV. K & E's accounts in network and work, $4.9 million in spot); TV -radio spot TV included American Richard K. Manoff Home share of over -all billings: 47.3 %. Products, Helena Rubenstein, - Lincoln Lennen and Newell increased its TV- Combined TV -radio billings $15 mil- Mercury, Magnavox, Quaker State and radio billings by $9.5 million, as its lion; $14 million in TV ($7 million in Shell Oil. Among the network and spot - broadcast share rose to 47.3% from network, $7 million in spot); $1 million radio advertisers were Autolite, Lin- 38.4% last year. The agency acquired in radio ($200,000 in network, $800,- coln- Mercury and Quaker Oil. several new accounts, including the 000 in spot) ; TV -radio share of over- Ketchum, MacLeod & Grove Petroleum Information Committee and all billings: 75 %. Western Union International. The departure of the short-lived Combined TV -radio billings $19.2 mil- Among L&N's large contributors to Lehn & Fink account, which Manoff lion; $15.8 million in TV ($6.7 million TV -radio billings during the year were acquired only last year, may explain in network, $9.1 millon in spot); $3.4 Consolidated Cigar, P. Ballantine & some of the $1- million dip in network million in radio (all spot); TV -radio Son, Corn Products Co., Florida Citrus TV billings this year. Ward Food, a share of over -all billings: 21 %. Commission, P. Lorillard Co., Reynolds user of spot TV, also left the agency in The acquisitioin of Botsford, Con- Metals, Beech -Nut division of Squibb, 1969, but two new television accounts stantine & McCarty, San Francisco, this Paramount Pictures Corp. and Stokely- have been added recently: Smith year accounted for some of the almost Van Camp. Corona Marchant and the Flexnit Co. $5 million increase in broadcast billings The percentage of total domestic bill- for Ketchum, McLeod & Grove. Most Lois Holland Callaway Inc. ings represented by broadcast billings of the increase falls into the television Combined TV -radio billings $22 mil- dropped from 80% to 75 %. category. lion; $21 million in TV ($1 million in Associated Products' 5 Day Labora- A major broadcast client added dur- network, $20 million in spot); $1 mil- tories, the Breakstone Food division of ing the year was Clorox's Liquid Plumr, lion in radio (all in spot) ; TV -radio Kraftco, Bumblebee Seafoods, Champ - in both network and spot TV. Other share of over -all billings: 75 %. ale Inc., Howard Johnson Co., Welch spot -TV users giving their accounts to On the strength of new business, Foods, Old London Foods and Bakers Ketchum this year were Ticket Reser- almost all of it in spot, Lois Holland Franchise Corp. are, in addition to the vation Systems (Ticketron) and U.S. Callaway, New York, broke into the two new accounts, the principal Manoff Navy Civilian Recruiting. Previous top -50 list this year. Its $21 million in broadcast clients. broadcast clients include Calgon, Rub- spot (TV and radio) moves it well into bermaid, H. J. Heinz, all in network the fore of agencies handling substan- Marschalk and spot TV, and Alcoa and Stouffers tial spot placement. Combined TV -radio billings $39.5 mil- in TV and spot radio. New business included Noxell Corp., lion; $35.5 million in TV ($14.5 million for which it handles Lestoil and other in network, $21 million in spot); $4 LaRoche, McCaffrey & McCall products, including new products; Cal - million in radio (all in spot); TV-radio Combined TV-radio billings $23 mil- gon (Sucrets decongestant, Throat Cote share of over-all billings: 58 %. lion; $21.5 million in TV ($19 million and new products) ; Kenneth cosmetics, Marschalk, an Interpublic agency, in network, $2.5 million in spot) ; $1.5 Scanfax systems and United Artists. this year showed an estimated greater million in radio ($150,000 in network, All of those accounts in broadcast broadcast share of over-all billings than $1.35 million in spot); TV -radio share and all in spot TV, with the exception it had in the past two years. This plus a of over -all billings: 46 %. of Kenneth. In additions to the new strong broadcast-user account list, put In its second straight year in the top - accounts, advertisers include Braniff, Marschalk some $17.5 million above 50 list, LaRoche, McCaffrey & McCall Edwards & Hanley, Redbook Maga- 1968. showed an increase of $6 million in zine, Standard Milling, Stevens Hosiery, Its biggest broadcast accounts in- broadcast billings, along with a bigger Restaurant Associates, Tabby cat food - clude Coca-Cola Foods division (Hi -C, broadcast share of over -all billings and all of these are in spot TV. Tabby Minute Maid, Snow Crop), which has (from 44% to 46 %) . The agency's is in network TV, too; Stevens, Braniff network -TV sponsorships and participa- broadcast- billings increases were in net- and Restaurant Associates are also spot - tions and is in spot TV-radio; Coca - work TV (which went up $6 million, radio users. Cola USA (Tab, Sprite and Fresca), a while spot TV was off over $1 million) spot -TV user and also in spot radio; and in radio, up over $1 million. MacManus, John & Adams Textron (Speidel and W. A. Shaeffer Major network -TV clients: Chas. Combined TV -radio billings $40 mil- Pen), in network participations and Pfizer, Hartford Insurance, American lion; $27.2 million in TV ($17.4 million spot TV (Speidel in spot radio) ; Na- Cyanamid, Borg Warner, Norelco and in network, $9.8 million in spot); $12.8 tional Lead (Dutch Boy Paint) in net- J. P. Stevens; in spot TV, Pfizer, Hart- million in radio ($1.3 million in network participations, sponsorships and in ford Insurance Group, Norelco and work, $11.5 million in spot) ; TV-radio spot TV, and Heublein Inc., whose Con- the Chemical Bank. Radio users include share of over -all billings: 37 %. solidated Foods division is in network Pfizer, British West Indies Airways, With no major losses or gains in and spot TV and whose Wine and

32 (BROADCAST ADVERTISING) BROADCASTING, Nov. 24, 1969 That's how we stay' Number One in St. Louis weather programming. KSD -TV programs more weather than any other St. Louis station. One of those extra ways we have of getting more attention ... holding center stage .. . staying ahead. By day ... by night ... on weekends, we give St. Louisans more weather to talk about ... and you a better climate for more sales. "d5

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BROADCASTING, Nov. 24, 1969 33 Spirits division is in network participa- agency business. Biggest increase was in increase of S7 million in television and tions. television, which was up $7.5 million, a decline of $400,000 in radio. The and, particularly, spot TV, which was agency added Menley & James Labora- Masi us, Wynne -Williams, responsible for 40.8% of the agency's tories' Contac account, worth an esti- Street & Finney television billings. Spot TV represented mated $9 million in broadcast billings, Combined TV -radio billings $16.25 mil- 36.3% of total TV billings in 1968. and the Hershey account, which has not lion; $15.5 in TV ($8.6 million in net- A strong agency in radio, NH &S revealed which media it will be using in work, $6.9 million in spot) ; $750,000 continued in the direction it has fol- its first advertising campaign. in radio (all in spot); TV -radio share of lowed in recent years, from network to Ogilvy's major broadcast clients are over -all billings: 86 %. spot radio. More than 3% of the agen- Bristol- Myers. American Express. With healthy increases in television cy's radio billings shifted from network Drackett Co., General Foods, Lever and a small increase in radio, Massius, to spot this year with total billings in Brothers. Shell Oil, Pepperidge Farm, Wynne -Williams, Street & Finney en- radio increasing by $1 million. Sears. Roebuck and Nationwide Insur- joyed a prosperous year where broad- The agency recorded no major ance. cast business was concerned. Network broadcast account losses in 1969, but radio, which last year garnered 25% of acquired a number of prosperous new Pápert, Koenig, Lois radio billings, was eliminated altogether broadcast accounts. including Atlantic Combined TV -radio billings $15 mil- from the agency's relatively small radio Richfield, S.C. Johnson & Son, Calgon, lion; $14 million in TV ($3.5 million in spending. Campbell Soup, Schick Safety Razor, network. $10.5 million in spot); $1 Colgate- Palmolive, Mentholatum Co.. and Kraft Foods, among others. million in radio ($300,000 in network, and Heublein's Harvey's Bristol Cream $700,000 in spot) ; TV-radio share of Norman, Craig & Kummel number among the agency's bigger over -all billings: 75 %. broadcast advertisers. Combined TV -radio billings $44.1 mil- PKL's sliding broadcast billings lion; $40.4 million in ($23.7 million in 1967) McCann -Erickson TV (down $5.3 million 1968 from in network, $16.7 million in spot); $3.7 were still evident this year as broadcast Combined TV -radio billings $125 mil- million in radio ($600,000 in network, dropped $5.7 million, despite growth in lion; $105 million in TV ($70 million $3.1 million in spot); TV -radio share of the TV -radio share of over -all billings in network, $35 million in spot); $20 overall billings: 70 %. (from 67% to 75 %) . million in radio ($1.5 million in net- NC &K gained very slightly in both Among the major accounts lost dur- work, $18.5 million in spot); TV -radio radio and television billings over 1968. ing 1969 were Warner Lambert and share of over -all billings: 50 %. The agency added the Shulton Old National Airlines, with new business McCann -Erickson's relatively modest Spice account and lost no major broad- provided by Chesebrough- Ponds' Prince broadcast -billings increase of $5 million cast clients during the year. Matchabelli division (Wicker and new this year was nearly all in network TV. Among the agency's broadcast clients product assignments), Aloe Creme Lab- Radio activity of its clients was about are Colgate- Palmolive, Chesebrough- oratories. and Master Charge credit the same as in 1968. Ponds, Salada. Dow Chemical, Chanel card (Southeast Services Inc.. division Major broadcast clients at McCann - and Clairol. of Southeast Bancorporation). Erickson include such top regulars as Coca -Cola, General Motors (Buick, North Advertising Parkson Advertising Opel and GMC Truck divisions), West- Combined TV -radio billings $20.5 mil- Combined TV -radio billings $25.5 mil- inghouse Electric and International lion; $20 million in TV ($12.7 million lion: $25 million in TV ($24.5 million Coffee Promotion Committee, plus such in network, $7.3 million in spot) ; $500,- in network, $500,000 in spot); $500,- accounts as Del Monte Foods and the 000 in radio (all in spot); TV -radio 000 in radio (all in spot); TV -radio newly acquired American Association share of over -all billings: 67 %. share of over -all billings: 85 %. of Railroads (a TV user). Chicago-based North now stands As house agency for J. B. Williams alone, its billings no longer combined Co.. Parkson had no new clients to Arthur Meyerhoff & Associates with those of its former New York report. but healthy increases in billings Combined TV -radio billings $19.05 mil- affiliate, Gumbinner -North Co., now were shown. Except for an almost im- lion; $15.2 million in TV ($1.6 million succeeded by Dodge & Delano Inc. perceptible shift into spot TV, Parkson in network, $13.6 million in spot); North's broadcast billings now are spent most of its client's money the way $3.85 million in radio ($750,000 in nearly as high as the combined figures it usually does: in network television. network, $3.1 million in spot); TV- of the former affiliation. Parkson's total broadcast billings are up radio share of over-all billings: 85 %. North TV -radio accounts include by almost 25% over last year's figures. Chicago -based Meyerhoff edged up Toni Co., Armour Dial Inc., Paper slightly in both TV and radio. Wrigley Mate, AMF Western Tool, Credit Sys- Post -Keyes -Gardner gum continues to be its principal ac- tems Inc., Buick Dealers of Metropoli- Combined TV -radio billings $26.9 mil- count, but Miracle White division of tan Chicago and Beltone Electronics. lion; $24.3 million in TV ($18.8 million Beatrice Foods also is in broadcast as is New business this year includes Chicago in network, $5.5 million in spot); $2.6 Brach Candy. Musical Instruments Co., Amana Re- million in radio ($300,000 in network, frigeration Inc., and several new Gil- $2.3 million in spot); TV-radio share of Needham, Harper & Steers lette -Toni products. over -all billings: 51.8 %. Combined TV -radio billings $59.6 mil- Chicago-based PKG slipped consid- Ogilvy & Mather Inc. lion: $45.2 million in TV ($26.7 million erably in both broadcast billings and in network, $18.5 million in spot): Combined TV -radio billings $85.6 mil- broadcast share of total billings this $14.4 million in radio ($4.4 million in lion; $76.7 million in TV ($34.1 million year. General Finance. Brown & network, $10 million in spot); TV -radio in network, $42.6 million in spot); $8.9 Williamson and Toni Co. continue to be share of over -all billings: 62.5 %. million in radio ($1.3 million in net- major broadcast users, plus Continental Needham, Harper & Steers claimed a work, $7.6 million in spot); TV-radio Casualty and Florists Transworld Deliv- healthy increase of $8.2 million in share of over -all billings: 57.2 %. ery. PKG loses Amana Refrigeration at broadcast billings in 1969, but a slight Ogilvy's total broadcast billings went the end of the calendar year, adds new decrease in the broadcast share of total up $6.6 million during the year, with an Toni products, Jerrico Inc. (restau-

34 (BROADCAST ADVERTISING) BROADCASTING, Nov. 24, 1969 Our 17 Year Old has a Great Record of Performance in the land of Milk and Money

Onim..on / NM Cloquet® OI .. ow.o Superior REMN 0e.., ONTONAGON I 4111BARACA - °aene .O e B -ere Aalllano Isnoem,.R LUCE DOUGLAS BAY El ELD COGE BIC MARQUETTE I Mu.nnse ALGER .e.° l SCHOOLCRAFT ASHLAND INE nenn F u. ( p, p ÌÚSo OICINSO ewe..., Two, rj- DELTA [GMmI°ne BURNETT YASHBURN o-w oanr. snw L... SAWYER FLORENCE Iron Mountain i EstanaXAO o ONEIDA Rhineland. O FOREST BARRON oc..,wn MW.II +[[ n.. L.kq TO.°. MARINE TTE r..np o 00. W. - -. LINCOLN LANGLADE M!Td!G OMlip -1, ST. CROIX : CHIPPEWA Mginanap Mu,son [happens OCDNTO e .--.o ó °' Wausau!. $NANAXO vs. is Otanre Ilt+aY MARATHON Olre L CLARA i puc. B O Gnun O z-N- -S N IRANIAµ ,,.Mnt^'''Swans REN71 Aeaban O Pon ,,'.j WOOD WAORACA `Green Bays ANISTEE BUFFALO . XRW l.ne+¡ PON nuha o Ì laud ,nje+ osonRA AaWMn WABA$HA av `¡..:nnA...r,r.TAa anuales pW,n. a. -- wAUSNAR tor ADAMS au... . WinaAa wu..,.n. wOM\oaXtf OLMSTED WINONA ö 0. wn Or<.,. HOY ton PAL ,011 [WAYGO 0^-SANI O n. w.a, Brtni.nd C, GRIMM Muskeg° a NONE.. a better delivery boy... Sure, timebuyers like good numbers, realistic staff members on the social- economic life cpm's and specific demographics, but there in Northeastern Wisconsin. are more ways to make buying easier and When you buy the best you expect these WBAY -TV is the station that delivers them - - important extras. Timebuyers tell us TV -2 is instant confirmation - fast service, efficient a better delivery boy. We invite you to try handling of paper - IBM systemized traffic our service. and avails - market research and merchandising - courteous direct response from The Resultstation career personnel in Traffic, Operations. Then, to instill confidence, there's the station W B AY image - second to none in the industry - tops GREEN BAY in the communities we serve - plus WBAY- sponsored civic events and the energetic personal contacts of over 100 professional

BROADCASTING, Nov. 24, 1969 35 rants) and Mitsubishi International years. It increased broadcast a hefty million; $261.6 million in TV ($165.3 (consumer electronics and appliances). $11.1 million, most of it in television, million in network, $96.3 million in though radio was up substantially. The spot), $23.3 million in radio ($2.3 mil- Colwell & Bayles Sullivan, Stauffer, broadcast share of total domestic bill- lion in network, $21 million in spot) ; Combined TV -radio billings $91.7 mil- ings also increased (from 52.7% ). TV -radio share of over -all billings: 62 %. lion; $88.5 million in TV ($54.6 million With the help of new business or new J. Walter Thompson, the world's in network, $33.9 million in spot); $3.2 accounts from broadcast users Miles largest agency, which went public this million in radio ($200,000 in network, Laboratories, Buitoni Foods and Ameri- year, maintained its leadership position $3 million in spot) ; TV-radio share of can Brands, TL&K drove upward in in broadcast, with a gain of more than over -all billings: 81.6 %. radio -TV. Its general broadcast client $36 million in TV -radio billings. Vir- This has been a prosperous year at list also includes Abbott Laboratories, tually all of the increase stemmed from SSC&B with an increase of $7.8 million Carter -Wallace, Knomark, Coca -Cola TV, which swelled by about $35 mil- in broadcast business. Increases were foods division, Continental Illinois Na- lion. all in television, as radio spending was tional Bank, Drewry's beer, L. S. Heath Almost 60 JWT accounts were active almost halved last year. The share of & Sons, Jockey menswear, The Kendall in TV-radio during the year. Clients the agency's total domestic billings rep- Co., Libby, McNeill & Libby and Proc- that were represented in network TV- resented by broadcast went up 3 %. ter & Gamble, all in spot TV. American radio and spot TV-radio included Among the accounts new to the Brands, Goodyear Tire & Rubber, Kno- Chesebrough- Pond's, Eastman Kodak, agency in the past year is Best Food's mark, Jockey, Kendall and P & G make Kraft Foods, and Ford division of division of Corn Products Co.-Karo up the network -TV list (with P & G Ford Motor Co. Substantial television syrups, Bosco, Hellmann's, Pourable and Miles Labs in program sponsor- advertisers were Alberto- Culver, Insti- Dressings, Mazola margarines. ships); Abbott Labs, Coca -Cola, tute of Life Insurance, Miles Labora- Drewry's, LM &L, P & G and Miles are tories, Pan American World Airways, Tatham -Laird & Kuchler among the major clients in radio. Scott Paper Co., R. J. Reynolds Foods, Combined TV -radio billings $36.9 mil- Among accounts resigned during the Seven-Up Co., The Singer Co. and lion; $34.6 million in TV ($20.7 million year were two that did not bill in Warner Lambert Pharmaceutical Co. in network, $13.9 million in spot); $2.3 radio -TV (Quaker Oats and Sears, Tracy -Locke million in radio ($1 million in network, Roebuck), and Jockey menswear, $1.3 million in spot); TV -radio share of which billed in spot and network televi- Combined TV -radio billings $14.7 mil- over -all billings: 59.3 %. sion. lion; $11.56 million in TV ($1.67 This was the year that TL&K stopped million in network, $9.89 million in J. Walter Thompson a general decline in broadcast billings spot); $3.14 million in radio (all in evident at the agency the past two Combined TV -radio billings $284.9 spot); TV -radio share of over -all bill-

tions free of charge. The station also NC &K finds a home in Hollywood gets three one -minute commercial spots in the show, with Colgate reserving New office to produce and place three one -minute spots for its own use. advertiser -owned shows in selected markets The agency's media department calls on stations and does the placing of the program. No established syndication opera- New York -based Norman, Craig & of George T. Laboda, director of media tion is employed. Kummel Inc., with offices in 17 coun- for Colgate-Palmolive; Norman B. Nor- The Movie Game started the season tries but never a company -owned opera- man, chairman of the board of NC&K; in 19 markets. Currrently it's in its tion on the West Coast, has opened an Mario Lewis, the agency's vice chair- second 13 -week cycle of production and office in Hollywood to supervise pro- man; and Mitchell (Mickey) Johnson, has been placed in 40 markets. NC &K duction of TV programs and placement senior vice president and director of is confident that by Jan. 15 the series of TV commercials. This is in marked radio-TV programing for the agency. It will be playing the top-50 markets in contrast with increasing numbers of na- started (in production) two summers the country. All- America, now in its tional agencies who have shut down or ago with The All- American College second production cycle of its second limited their Hollywood operations. Show, a half -hour weekly variety series season, is in a total of 70 markets. NC&K's Hollywood office is run by created and developed by Wendell Reportedly Colgate and NC &K have veteran TV producer Gerry Gross, un- Niles Productions, Hollywood. Colgate, plans to turn out as many as nine more der the title of director of broadcast, through NC &K, picks up the tab on this different programs during the next two West Coast, and the NC&K staff by program package and it's placed in mar- years based on the spot market -self- Peter Hale as program coordinator. Mr. kets throughout the country by the ownership concept. Included would be Gross, who has been involved in the agency's media department. game shows, personality shows, soap production and packaging of some 400 The concept of advertiser -owned pro- operas. TV shows since 1947 including the an- grams, affording product control, greater "This is whole new concept for Col- nual Academy of Professional Sports sponsor identification, pinpointing of gate," says NC &K's Gerry Gross. "Now Awards, is responsible for the produc- specific markets, was furthered this sea- other advertisers are going in for this tion of two syndicated shows, The son with the introduction of The Movie same thing. It costs so little advertisers Movie Game, and The All-American Game, a half -hour game strip produced get the specific audience they want. College Show. Both shows are owned in by Henry Jaffe Enterprises and designed They pick their markets. The shows are part by Norman, Craig & Kummel and for daytime presentation. The program tailor -made to their tastes." Apparently a major client of the agency (generat- is being shown, however, as a night- The Movie Game costs less than $30,- ing an estimated $60 million a year in time strip in the Los Angeles market. 000 a week, or under $6,000 a show, to billings), Colgate -Palmolive Co. Under the Colgate -NC&K concept, The produce. Ownership and placement of TV pro- Movie Game, similar to the technique Besides supervising the production of grams in selected markets is a concept used with All- American, is given to sta- the two syndicated shows, NC&K's new

36 (BROADCAST ADVERTISING) BROADCASTING, Nov. 24, 1969 ings: 65 %. radio share of over -all billings: 35.1 %. constitutes 66% of the agency's televi- Most of Tracy -Locke's $2.1 million Warwick & Legler's broadcast bill- sion billings. Radio was up $700,000, increase stems from expansion by na- ings rose about $2.5 million over 1968 with all of it now in spot. tional advertisers, such as its Borden totals, with most of the increase in net- An agency noted for its use of televi- business, although the agency has had work television. U.S. Time Corp. sion, WRG has several other clients its share of new clients. Volkswagen (Timex watches) is the agency's major with big broadcast billings -among South Central, a five -state distributor, network television user, and Economics them, American Motors, General Mills, accounts for $500,000 in new broadcast Laboratory and Pharmaco are spot -TV Philip Morris and Procter & Gamble. billings, with $320,000 going into spot users. New clients added during 1969 Young & Rubicam television and $180,000 into spot radio. are Phoenix Mutual Life Insurance Co. Mountain States Bankcard Association and Air Canada, plus additional brands Combined TV -radio billings $211.5 mil- and Brake -O, a brake -alignment fran- from Lehn & Fink, a division of Sterl- lion; $190.6 million in TV ($132. chise system, are additional new spot - ing Drug, and Pharmaco. The agency million in network, $58.5 million in TV accounts. Conwood Corp.'s Hot - lost no major broadcast clients during spot); $20.9 million in radio ($2.1 mil- Shot insecticides is the only major the year. lion in network, $18.8 million in spot); broadcast account that left the agency TV -radio share of over -all billings: this year, but it will continue billing Wells, Rich, Greene 60.4 %. through the first of 1970. Combined TV-radio billings $67 mil- Young & Rubicam added more than Also emerging as broadcast prospects lion; $65 million in TV ($43 million in $16 million to its broadcast expendi- are Standard Fruit (Cabana Banana) network, $22 million in spot); $2 mil- tures in 1969 as its TV -radio share and Borden -owned Barna Foods, both lion in radio (all in spot); TV -radio increased and its roster of clients was of which have been testing in TV in share of over -all billings: 80 %. enlarged by the addition of L & M this past year. Borden has probably ac- The important new business acquired cigarettes, Dr. Pepper, Lea & Perrins, counted for Tracy -Locke's greatest by Wells, Rich, Greene this year, in- Metrecal, and Rheingold and Gablinger growth in 1969, with the agency open- cluding Midas Inc., Royal Crown Cola, beers. Lost accounts included John H. ing offices in New York and Tampa, Samsonite and Ralston Purina, were Breck Co. (American Cyanamid), Fla., to serve primarily Borden. not enough to account for a near dou- Bulova watches and PPG Industries. bling of billings over 1968's $35 million Among its broadcast -active accounts Warwick & Legler in broadcast. Rather, TWA and Bristol - are General Foods, Chrysler Corp. and Combined TV -radio billings $13.34 mil- Myers, accounts which joined the agen- L & M in both network and spot. Spot lion; $11.74 million in TV ($9.98 mil- cy late in 1968, failed to show up on radio and TV are represented by lion in network, $1.76 million in spot); the ledger until this year. Increases Eastern Airlines, Gulf Oil Corp. and $1.6 million in radio (all spot); TV- were greatest in network TV, which Rheingold, among others.

Hollywood office, through Peter Hale, Hershey sweetens TV Houston -have sold six -week schedules has responsibility for the placement of to Hershey, starting last week, for a between 100 to 200 Colgate- Palmolive after 66 years of no ads series of 60- second spots for the adver- commercials each month. The com- Hershey Foods Corp., Hershey, Pa., tiser's confectionary division. An aver- mercials, most of which are produced the 66 -year advertising hold -out, has age of six spots per week were to run on the East Coast, are integrated with begun its first move into television. This in prime time, daytime and early fringe. network programs on the West Coast. month it begins tests in an undisclosed The products being pushed in this ini- The Hollywood office of NC &K is number of markets, through Ogilvy & tial drive include Hershey's milk Choco- located at the Samuel Goldwyn studios, Mather, New York. late and Almond Bars, Hershey's Instant where The Movie Game is produced. Stations in one of the test markets- Cocoa and Reese's Peanut Butter Cups.

How TV- network billings stand in BAR's ranking Broadcast Advertisers Reports' network -TV dollar revenue estimate -week ended Nov. 9, 1969 (net time and talent charges in thousands of dollars)

Total Total ABC CBS NBC minutes dollars Week Cume Week Cume Week Cume week week 1969 1969 ended Jan. 1- ended Jan. 1- ended Jan. 1- ended ended total total Day parts Nov. 9 Nov. 9 Nov. 9 Nov. 9 Nov. 9 Nov. 9 Nov. 9 Nov. 9 minutes dollars Monday- Friday 15,342.1 119 $ 569.8 4,097 21,220.1 Sign -on -10 a.m. S S 101.9 5 242.2 $ 5,776.1 5 327.6 5 5 Monday -Friday 923 7,298.8 39,906 287,572.0 10 a.m. -6 p.m. 1,879.8 66,423.7 3,312.9 121,938.8 2,106.1 99,209.5 Saturday- Sunday 331 5,354.2 13,048 133,757.3 Sign -on -6 p.m. 1,744.4 43,514.3 2,471.0 52,632.6 1,138.8 37,610.4 Monday -Saturday 756.2 28,676.9 87 1,901.0 4,190 73,704.1 5 p.m. -7:30 p.m. 249.7 14,441.9 895.1 30,585.3 Sunday 9,000.9 25 853.2 955 25,323.6 6 p.m. -7:30 p.m. 78.0 5,850.5 482.8 10,472.2 292.4 Monday- Sunday 436 23,049.3 19,674 804,714.1 7:30-11 p.m. 6,104.0 219,019.3 8,297.9 294,104.1 8,647.4 291,590.7 Monday- Sunday 22,287.9 128 1,476.9 4,260 50,899.3 11 p.m.- Sign -off 354.9 18,644.2 525.5 9,967.2 596.5

Tnfal S10.410.8 $367,995.8 $16,227.4 $525,476.3 $13,865.0 $503,718.4 2,049 $40,503.2 86,130 $1,397,190.5

BROADCASTING, Nov. 24, 1969 37 404

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x Marion Jones and her Blair man are driving America to drink. Gatorade, that is. Marion, a Lennen & Newell time buyer, has just helped kick off an introductory Spot TV campaign for Gatorade. She knew that putting a great new whistle - wetter on the market wouldn't be child's play. So she lined up America's No. 1 broadcast representative team to help: Blair Television. With Blair man Jack Kelley assisting at quarterback, Marion used the flexibility of Spot TV to introduce Gatorade, market by market across the country. Since this new thirst quencher is the drink for active people, Marion's Spot buys centered on news, sports and other male -oriented shows. Blair's total data "Vis- Avails" helped her call the plays fast. They showed at a glance where she could find her target audience on the Blair -represented stations she selected. Add the strong backup of Blair Research and you can see why Marion wanted Blair Television on her side. After all, when you tackle the American consumer, you need the help of an all -pro team to get results. It's the only kind of team you get when you call your Blair man. 111 BLAIR TELEVISION Agency appointments: has been on television in Los Angeles. tion duties. Performance Systems Inc., Nashville, Name change Levinger Associates, operator of the Minnie Pearl chain of Santa Rosa, Calif., has become Le- Business briefly: fried -chicken restaurants, Minnie Pearl vinger- Nellor Advertising with the pro- Seven -Up Co., St. Louis, through J. Wal- roast -beef restaurants, Minnie Pearl's motion of William Nellor to vice presi- ter Thompson Co., Chicago, will spon- Country Dairy and Minnie Pearl Kitch- dent. Mr. Nellor, who joined Levinger sor NBC Radio's News on the Hour. in 1968 as art director, formerly worked ens, has appointed Carson/ Roberts/ American Telephone and Telegraph Co. at Young & Rubicam and Honig- Cooper Inc., Los Angeles, to handle its nation- and Bell Systems, through N. W. Ayer & Harrington, both San Francisco. al advertising. The account is believed & Son, both New York, will sponsor to bill about $2 million annually. Lindell -Keys formed Elwood Lindell Highlights of Ringling Bros. and Bar- Lindell -Keys Custom Floor Covering Mills Inc., has formed Co., Dallas, num & Bailey Circus, commemorating Dalton, Ga., has named Gerald Raf- a new agency for advertising, public re- the circus's 100th anniversary, on NBC - shoon Advertising Inc., Atlanta, to lations and marketing services. Mr. TV, Tuesday, Jan. 27, (7:30 -8:30 p.m. handle its national advertising and pub- Lindell has an extensive history in agen- EST). AT&T will also sponsor a re- are at lic relations account. cy work. Offices 4619 Insurance peat telecast of Hollywood: The Selz- Lane, Dallas 75205. Dymo Products Co., division of nick Years, on NBC-TV, Sunday, Dec. Dymo Industries Inc., Berkeley, Calif., PR firm formed Public Affairs In- 28, (6:30 -7:30 p.m. NYT). sight Inc., Washington, has been formed has named Hoefer, Dieterich & Brown Several new purchases on ABC Radio by C. Morgan Bissett to offer coun- Inc., San Francisco, as its advertising include: The Eastman Kodak Co., and public -relations agency, effective sel, information -gathering, representa- Rochester, N.Y., through J. Walter tion before federal agencies, lobbying Jan. 1. Thompson Co., New York; Charles capabilities and ancillary services to Atlantic National Bank, Atlantic Pfizer & Co. (Coty Division and Leem- public -relations agencies and public -re- ing/Pacquin Division for "Desitin "), City, has named as its advertising and lations departments of advertising firms. through Delehanty, Kurnit & Geller, public relations agency Bernard Popick Insight will also offer a nationwide re- Associates, Vineland, N. J. both New York, on ABC's American search and survey capacity as well as Information, Contemporary, Entertain- seminars on governmental relations, ment and FM radio networks. Leem- Also in advertising: social problems and marketing to minor- ing /Pacquin division will also advertise TV and brand buying RKO Televi- ity groups as well as special studies on its Hai Karate, and Shulton Inc., sion Representatives Inc. has commis- these subjects through an affiliation with through Norman, Craig sioned C. E. Hooper Inc. to undertake the Center For Business -Government & Kummel, both New York, its Old Spice on a study based on consumer interest in Relations. Officers are at 1001 Con- the ABC American television to determine how it relates necticut Avenue N.W. Suite Phone Contemporary network. 928. All to the purchase of brand products. (202) 293 -7828. are for pre- Christmas campaigns. Hooper will use a sample panel of fe- Applebush formed Gaffas Inc., New male heads of households in each of York, has formed an editing subsidiary Rep appointments: five cities (Boston, New York, Detroit, called Applebush, with Armond Lebo- KLNI -TV Lafayette, Los Angeles and Memphis) to gather La.: Devney witz as executive editor. Location is Organization Inc., New York. information on 12 product categories. 147 East 50th Street. Also named at KwsT(AM) Los Angeles: Mort Bas- New agency for airlines Air Canada Applebush: Jerry Cervalo, formerly su- sett & Co., New York. has placed its U.S. advertising account pervisor of the negative department of with Warwick & Legler, New York, American Film Products, is in charge WNOO(AM) Chattanooga: Greener, effective Jan. 1, 1970. The previous of film distribution; Richard Pepper - Hiken, Sears Inc., New York. agency was McCann -Erickson, New man, associated with Mr. Lebowitz for WJAS -AM -FM Pittsburgh: Edward York. The airlines use spot radio and several years, has editing and distribu- Petry & Co., New York.

Opposition to electronic week were negative, but most were tion could deter the development of filed after or concurrently with IDC's more efficient receivers. check on TV commercials filing of a progress report on its sys- "Reliability of received coded infor- International Digisonics Corp., which tem. IDC claimed the system was now mation would vary in direct relation is testing an electronic monitoring sys- fully prepared to operate, noting that to the accuracy of the adjustment of tem providing checks on the quality "continued testing is expected to show the film cameras. Any under -scan by and on -air performance of television a continued lack of picture degrada- as much or little as 5% could result commercials, is encountering some option and the attainment of an accuracy in the transmission of erroneous coded position to implementation of the sys- level exceeding 99 %." information," NAB observed, adding tem. Several comments expressed con- that IDC's proposed use of television The FCC approved experimentation cern that the coded information would facilities would benefit not the public with the system (BROADCASTING, July be visible to viewers, especially on but " IDC's private interests and those 14) but also issued a proposed rule- older television sets. In opposing the of its clients." making aimed at determining whether system, the National Association of The [Milwaukee] Journal Co., how- IDC's system, which broadcasts coded Broadcasters said it was "quite evident" ever, said "the refined coding system optical information appearing on the that the information would be visible now proposed by International Digi- unseen portion of picture tubes, might on many older receivers. It also pointed sonics Corp. should not be objection- not be in the public interest or future out that as the electronic stability of able to the viewing public." The corn - technological interest. It invited com- receivers improves, the need for "mask- pany originally raised doubts about ments on matter. ing" the picture will disappear, and the system in earlier comments, but Most of the comments received last that the tranmission of coded informa- said IDC subsequently submitted film

40 (BROADCAST ADVERTISING) BROADCASTING, Nov. 24, 1969 and video -tape samples of its "improved" system which proved convinc- TV commercial costs boosted by pact ing. The Association of Maximum Serv- New AFTRA, SAG fees expected to add 15% ice Telecasters said the system would to expense of taped and filmed advertisements create the potential for picture degrada- tion, would hinder or preclude future The cost of producing video -taped and camera first use. Rates have increased improvement of television sets, and filmed television commercials is going on the same scale for work performed would preclude alternative uses of that up. It'll increase at least 15% more in the so- called "wild spots" category. portion of the picture raster proposed over the next three years in perform- Also, pension and welfare contribu- for IDC's use. AMST urged more ing fees alone. tion by employers were raised from 5% study. This is the average over -all increase to 61/z %. IDC's proposed system was also op- gained by Screen Actors Guild and In addition, a cost of living clause, posed by CBS Inc. and the Electronic American Federation of Television and obtained for the first time, provides Industries Association for similar rea- Radio Artists members in joint contract that if the cost of living rises 10% sons. negotiations with the Association of from the 18th to the 24th month of the National Advertisers and the American contract, an automatic 5% raise will Association of Advertising Agencies. become effective on all the contract Ambitious mother theme The new television commercial rates rates. to sell SCM typewriters agreement will run for three years, Among other advances guilds claimed starting Nov. 16, 1969, and ending in to have made in the new agreement: A portable typewriter is just the thing 1972. The old agreement expired at For the first time, pay of $50 an to propel your youngster to fame -so midnight, Nov. 15. hour for improvising commercials. parents are being in Smith- Corona's in told Negotiations had been carried on New and improved weighting of last Christmas campaign which began New York since Sept. 18, with major cities for computation of wild spot use Friday (Nov. 21). agreements concluded the weekend of compensation. This three -network, 11 -show cam- Nov. 8 -9. Details of the new agree- Fixed fees tours and paign is costing Smith-Corona in the ment were announced at SAG's annual for personal appearances. neighborhood of $500,000. Addressed membership meeting in Hollywood on to the parents of teenagers, the two 60- Nov. 16 (see separate story, page 66). Standard vouchers with checks for second spots employ humor, depicting According to the SAG report, rates payment for services. that much-maligned figure -the mother for Class A program commercials were Individual contracts to be executed ambitious for her offspring. The "ban- raised from $120 to $136 for on- camera and delivered to player prior to begin- quet" spot features an interview with a first use and from $90 to $102 for off- ning of work. "famous mother" whose son is receiving a coveted science award. "Opening night" presents the "famous mother" of a playright who learned to type on a Smith -Corona. The Smith -Corona Marchant Divi- sion of the SCM Corp., which moved its account to the Richard K. Manoff agency only two months ago, is a fledgling television advertiser. The well- researched foray into the S150 million portable typewriter market marks only the second use of television by SCM on behalf of its port- ables. A back -to- school campaign in 1968 was less from conviction than from an opportunity to buy the Sum- mer Olympics, but, according to a division spokesman, Smith -Corona was encouraged by the results of that drive. This year's campaign was inspired WKBG TV IS PROUD TO ANNOUNCE THAT by research that demonstrated that 60% of all portable typewriters are ARCH MACDONALD, DEAN OF NEW ENGLAND bought by parents. Richard Manoff NEWSCASTERS, WILL ANCHOR A NEW PRIME admits that it was this concept, as op- TIME NEWS SERVICE FOR BOSTON posed to the traditional advertising - concentrating on typewriter features, THE TEN PM NEWS STARTING DECEMBER 1. that won his agency the account. The division expects to use even more TV in 1970, with a budget of WKBG TV about $1 million. Graduation, pre- ch56 school and Christmas are likely periods /CA/SER /GLOBE of television activity. BROADCASTING The two video -taped commercials, in documentary style, were produced at EUE /Screen Gems.

BROADCASTING, Nov. 24, 1969 41 RAB -ANA roadshow According to RAB President Miles Mr. Botway and Miles are both David, who was the chairman for each Tinker alumni: Mr. Botway left the ends in Los Angeles session, a total of about 2,000 advertis- agency early this month, and Miles The Radio Advertising Bureau -Asso- ing agency and advertising respresenta- Laboratories transferred $20 million in ciation of National Advertisers Radio tives attended the workshops in the billings from Tinker to Doyle Dane workshop, on a nationwide tour since seven cities. The over -all attendance for Bernbach in August. Mr. Botway ex- last June, last week concluded its circuit the tour was some 3,000. Mr. David pects to announce additional clients in Los Angeles where the keynote said the workshop was designed simply within a month. speaker flatly called radio "a background to show the "how" of radio -how to media," but pointed out that this throws use the medium. Cost for the workshop, $200,000 spot sells a mighty creative challenge at advertis- including tour expenses, is estimated at ing. $50,000. Chanel for Christmas "To emerge from background and The most expensive one- minute com- become foreground, advertising must FCC revises mercial ever produced" was launched distinguish itself in some way," Ted H. in major markets this week and will ex- Factor, executive vice president in its radio report pand to CBS -TV, NBC -TV and NBC charge West of Coast operations for The FCC has issued several corrections Radio for the month of December in Doyle Dane Bernbach Inc., Los An- to its radio financial report for 1968 a pre -holiday campaign for Chanel geles, told an audience of some 500 (BROADCASTING, Oct. 20). perfume. broadcasting, advertising agency and Certain figures in the table showing "Quality is the yardstick, not price," advertiser executives. "average financial data for AM and Chanel president H. Gregory Thomas The way to come out of the back- AM /FM stations reporting profits by told Norman, Craig & Kummel. The re- ground is not necesarily with a yell, Mr. size of metropolitan area or community sulting one -minute commercial cost Factor admonished. "Don't was holler," in which station is located" should be $200,000 but it can be segmented into the most important of four key points corrected in two of the population eight separate commercials from 10 he offered as considerations advertisers categories. seconds up. should keep in mind before using radio. In the 50,000 -to- 100,000 category. Photographer Richard Avedon, served The others were "take calculated risks, there were 85 stations reporting total as executive producer and creative di- be willing to speculate," "deal in a first time sales of $25,000 or more. In the rector. strong selling idea instead words" of same category, 15 stations reported Also academy award winners John and "don't be put off by failure." total revenues of $15,682,000, total ex- Barry and Jack Horton composed the Other speakers at the joint RAB -ANA penses of $13,671,000 and total income music and served as cameraman, re- workshop included Chuck Blore, head of $2,010,000. spectively. The theme for the campaign of Chuck Blore Creative Services, Hol- in the 5,000- to- I0,000 category, there is "Tomorrow's Woman." lywood; Reginald Collier, president, were 488 stations reporting total time Schwerin Research, New York; Frank sales of $25,000 or more. In the same TV's ability to get Stisser, president, C. E. Hooper Inc., classification, a total of 491 stations re- New York; David Lang, sales manager, ported total revenues of $49,950,000. retail ad dollar disputed J. M. Smuckers Co., Orrville. Ohio, total expenses of $43,229,000 and total two spokesmen for the Bureau of Ad- and Jerry Hoegner, vice president, income of $6,720,000. vertising of the American Newspapers Wyse Advertising, Cleveland. In addition, the grand total of all sta- Publishers Association said last week Mr. Blore, the luncheon speaker, also tions reporting should be changed to that the television threat to newspaper stressed radio's need to "arrest" listen- 2,912. retail advertising is exaggerated. ers. He said that radio today, unlike the Jack Kauffman, president of the bu- mass media approach of the past when reau, told a meeting of the Southern networks were programing, reaches Miles picks Botway Newspaper Publishers Association in listeners on a "one to one radio." Mr. for network TV buys Boca Raton, Fla., that retail advertising Blore was responsible for staging the in daily newspapers is expected to rise traveling RAB workshop and also Clifford A. Botway, the most recent -ANA by almost $200 million in 1969 to created and produced for RAB a series deserter from Jack Tinker & Partners, more than $3 billion "despite the in- of spots promoting radio that will be was selected last week by Miles Lab- tensified attempts of television to get used on stations across the nation dur- oratories, Elkhart, Ind., to purchase all a bigger share of the business." ing the coming year. night-time and adult daytime network Lee B. Templeton, senior vice pres- Schwerin's Reginald Collier told the television for all Miles products. effec- ident for chain and department- stores workshop audience that spot for spot, tive immediately. sales for the bureau, claimed that re- in J. Walter Thompson Co. will buy radio now equals television creating tailers have not been able to find in consumer desire the all children's network television, in addi- for advertising TV what they have sought: an effi- tion to the spot buying it handles product. Hooper's Frank Stisser also for cient way to cover the enlarged Miles. mass gave radio good grades in competition market as they expand out from the Miles' with television. He reported on a pre- total network billings are es- central city. He called TV "a frag- viously released Hooper research study timated at $28 million. Doyle Dane mented medium" and said retailers are that showed radio spots having an Bernbach, Taitham -Laird & Kudner finding "it is not only costly but that ability equal to television in creating and JWT will continue to function in it cannot provide the mass coverage commercial- product recall. creative, media-planning and research they need." This year's RAB -ANA radio work- capacities for Miles' consumer products. "Our most general estimate puts total shop was introduced in New York in Clifford A. Botway Inc., which is retail advertising revenues of TV sta- June. Subsequently it played Atlanta, described by its founder as a full -serv- tions in the neighborhood of $140- or Dallas, Detroit, San Francisco and Chi- ice agency, has also been assigned a $150 million, Mr. Templeton stated. cago before winding up in Los Angeles. new product development project by "The increase alone in newspapers' It was the first time ever that the work- Miles Labs. The product is yet unan- retail advertising revenues this year will shop went on tour. nounced. be greater than that."

42 (BROADCAST ADVERTISING) BROADCASTING, Nov. 24. 1969 Web- footed newsman of vice president, director of TV sales. Mr. Dubin, who resigned as vice presi- to Duck the weather dent of sales for East West Films, New "Now, here's the weather. It's going to York, will remain based in New York. be beautiful tomorrow. It'll rain all Operation of the commercial film di- day." That's one of the ways TV news- vision will be in additon to TV pro- caster Harvey Mallard, a six -foot duck, gram and feature film production at will be giving the '`news" in a commer- Ivan Tors Studios, which is a complex cial later this month. in Miami containing four sound stages. The fowl newscaster is actually Jim Ivan Tors also maintains underwater Van Sycle, newsman of WPAT -AM -FM studios for filming in the Bahamas. Paterson, N.J., who will be doing the These studio operatons are subsidiaries commercial for Cold Duck, a new of the parent company, Ivan Tors Films champagne product of the Henri Mar - Inc., Los Angeles. chant Co., a subsidiary of Gold Seal Vineyard, Hammonsport, N.Y. The WSLR fined $1,000 agency is Gilbert Advertising, New York. over broker contracts The simulated newscast will be seen The FCC last week ordered Welcome this week on ABC-TV's Joey Bishop Radio Inc.. licensee of wSLR(AM) Show. There will also be a test start- Akron, Ohio, to pay $1,000 for alleged ing that week on wcAU -TV Philadelphia failure to file a copy of contracts re- on late news shows. Spots have also lating to the sale of broadcast time to been purchased on ABC -TV's North vs. brokers within 30 days of their execu- South football game on Christmas day, tion. Welcome Radio was notified of and on the National Basketball Associa- apparent liability June 18 for failing tion game that immediately follows. to file contracts between WSLR and Mrs. Ann Robinson and Elder Fletcher in October 1966. Contracts were not filed Antismoking spots until April 2 and 23, 1969, respectively, the commission said. hit home among youth Welcome Radio said its failure was A nationwide study conducted for the neither willful nor repeated, but resulted American Cancer Society shows that from a misunderstanding of the rules. teenagers are "very much aware" of The commission, however, said it "has cigarette commercials and antismoking never considered misinterpretation of messages in the broadcast media. its rules as a valid reason for failure to Though teen -age awareness of anti - comply. . . cigarette commercials was termed "very high," respondents reported that they saw Church spots on social ills or less than one -third as many heard Five new 30-second television spots anticigarette spots as pro- cigarette spots. dealing with contemporary problems- The American Cancer Society was drug abuse, racism and involvement identified by 88% of smoking teenagers - ¡JIM WHITTEN have been produced by the United and 84% of nonsmokers as the or- Presbyterian Church and are ready for keeps 'em happy from 12:30 ganization that sponsored the antismok- release. to 3:00 P.M. on WAPI's "fun ing announcements. Two of the spots on drugs, "The Advertising was not mentioned as a Drug Game" and "The Long Trip." show ". Jim's subtle humor factor that might contribute to the start were produced by Tulchin Productions and great. music are corn - of smoking .by teenagers. The study in- New York. The other spots are "The bined with a dicates that influences in the shaping Mechanical Man," showing a wind -up continuous of smoking habits, in order of import- doll repeating racial cliches; "The round of games and con- ance, are friends, older siblings and Irishman," an animated mini -movie fo- tests. Sell 'em while they're parents. cusing on racism in house -buying; and The study was made for ACS by "The Good Samaritan," with on- screen happy on "The Jim Whitten Lieberman Research Inc., New York, credits indicating "from an original Show ", which interviewed 1,562 teenagers in story by Jesus Christ." They were pro- U.S. during March and April 1969. duced by D&R Productions, New York.

Ivan Tors sets up Survey firm is now division division Marketing Evaluations Inc., Port Wash- commercial ington, N.Y., a marketing research Ivan Tors Studios. up until now de- company, has acquired Communications voted essentially to the production of Surveys Inc., a media and advertising television programs and feature films. research firm, which operates the TV is establishing a commercial film pro- Commercial Index Service. Communica- AM FM duction division at its studio facility in tions Surveys will function as a division 50,000 WATTS 100,000 WATTS Miami. Veteran commercial production of Marketing Evaluations and will be B I R M I N G H A M , A L A B A M A executive M. R. (Mickey) Dubin will headed by Herbert Altman, vice pres- Represented Nationally by head the new division with the title ident and division director. HENRY I. CHRISTAL Co., Inc.

BROADCASTING, Nov. 24, 1969 43 Specialpeport

Now an open season on all newsmen

As controversy rages over his attack on TV, Agnew declares print media fair game

The administration's assault on news the President had seen it in advance. York. Both the Post and the Times are media it considers liberally slanted was But an administration source con- frequent critics of the Nixon admin- expanded last week to include news- firmed the virtually universal specula- istration and of Mr. Agnew. papers and magazines. Exactly a week tion that the Vice President was reflect- He said the Post properties in Wash- after he had severely criticized televi- ing the President's views in Des Moines. ington grind out "the same editorial sion networks for their analyses of The President "feels this way," the line," but he did not suggest that the President Nixon's Vietnam speech source said in reference to the earlier Post Co. be broken up. "I am merely (BROADCASTING, Nov. 17), Vice Presi- speech. The President could not, how- pointing out that the public should be dent Spiro T. Agnew restated his dis- ever, be said to endorse every point in aware that these four powerful voices pleasure with television news and added the speech, since he did not see it in hearken to the same master," he said. the New York Times, the Washington advance. The Vice President appeared to re- Post and Newsweek to his black list. Mr. Agnew's speech last week, though gard with satisfaction what he said Not only that, he pointedly stated keyed on the media, was not the same would be continuing debate with the that there would be more broadsides kind of slashing attack he had made a media. "When they go beyond fair com- whenever the administration thinks they week earlier. Rather, he zeroed in on ment and criticism they will be called are called for. The Vice President a matter that has troubled other critics upon to defend their statements and was obviously undismayed by the storm of the media, including the FCC's most their positions just as we [politicians] of controversy his speech of Nov. 13 outspoken liberal member, Nicholas must defend ours," he said. "And when aroused, and was no doubt heartened by Johnson-the alleged "trend toward the their criticism becomes excessive or un- the heavy outpouring of support it monopolization of the great public in- just, we shall invite them down from evoked. formation vehicles and the concentra- their ivory towers to enjoy the rough "The day when the network com- tion of more and more power over and tumble of the public debate." mentators and even the gentlemen of public opinion in fewer and fewer In response to charges heard fre- the New York Times enjoyed a form hands." He said newspapers that lack quently last week, he said he is opposed of diplomatic immunity from comment the vigor of competition have "grown to censorship "in any form" and he said and criticism of what they said -that fat and irresponsible." he does not "seek to intimidate the day is over," he said. He singled out for special mention press, the networks or anyone else from The Vice President's words, spoken the Washington Post Co.-which owns speaking out. But the time for blind at a dinner of the Montgomery, Ala., the largest newspaper in Washington, acceptance of their opinions is past. Chamber of Commerce Thursday were one of the four VHF television stations, And the time for naive belief in their hastily assembled as the reaction to the (wToP -Tv) an all -news radio station neutrality is gone." one in which he accused the networks (wTOP[AM]), and one of the nations As was the case following the Vice of an Eastern parochialism and of a three major national news magazines President's Des Moines speech, his ad- liberal bias was beginning to pour in. (Newsweek) - and the New York dress in Montgomery sparked a spate of As of midweek, his staff had counted Times, which now competes with only rebuttals. Mrs. Katharine Graham, 38,736 favorable responses and 1,692 one other morning newspaper in New president of the Washington_ Post Co., negative. The FCC received more than said each of the Post's media outlets is 1,000 pieces of mail on the speech, operated autonomously and they "dis- "heavily in favor" of the Vice Presi- agree on many issues." She added: dent's position, according to a commis- "Whether we think the result is journal- sion staffs. ism of a high caliber that is notable for And the Vice President's views were a diversity of voices on a wide range of regarded as having a special weight, public issues." She also described Wash- for his Des Moines speech reflected ington as "one of the most competitive President Nixon's views -at least in communications cities in the country by general. Ronald Ziegler, White House any standards." news secretary, denied a Time magazine And Arthur Ochs Sulzberger, pub- report that the President had directed lisher of the New York Times, disputed the Vice President to make that address. the Vice President's implication that the But he fended off questions as to Times has sought immunity from cri- whether Mr. Agnew had spoken for ticism. He recalled a March 13, 1969 the President; be even refused, point editorial in the Times which asserted blank, requests that he ask Mr. Nixon that "The constitutional guarantee of for his comments. And he refused to freedom of the press provides the press take any questions on the second Agnew with no warrant for seeking exemption speech, other than to respond in the from the laws prohibiting monopoly." negative to a query as to whether Mr. Agni w in Montgomery The networks, too, the objects of the

44 BROADCASTING, Nov. 24, 1969 initial Agnew blast, returned to the lowing the Des Moines speech, said its attack. only impact was "psychological." "May- Dr. Frank Stanton, president of be the networks will fall into line," he CBS, said that the Vice President "is said. "But what happens if they don't?" embarked upon a campaign, despite his The implication was that the commis- rhetoric to the contrary, to intimidate sion would not and could not move the news media into reporting only what against them. he wants to hear." Commissioner Johnson, in a speech Leonard Goldenson, ABC's president, at the University of Iowa, on Monday, also saw the speech "as an attempt to replied sharply to the Vice President's intimidate and discredit not only tele- attack on the networks. He said it had executives vision news reporting but other major "frightened network and newsmen in ways that may cause serious news media." He also expressed the and permanent harm to independent hope that "we are not facing a period journalism and free in America." in the history of our nation when high speech But wrapped up in his reply was government officials try to act both as criticism of the broadcasting industry judge and jury on the issue of a free of a kind that the commissioner has press." I rTaI^ ^".`N,etSi{ttit, K 1.4.ApN.I 1 frequently made. ... or abridging the freedom of ep«cL or the or the right of Reuven Frank, president of NBC He said the Vice President simply News, commented: "We do wel- not the people peaceably to assemble ..: did publicly "what corporate and gov- come this sort of government interven- Conrad In Los Angeles Times ernment officials have been doing for tion directed against newspapers any years in the privacy of their luncheon more than we relish it when it strikes Mr. Klein, a former newspaperman clubs and paneled offices. They cajole at broadcast news." -he was editor of the San Diego and threaten publishers and broad- Despite such replies, the question re- (Calif.), Union -and a man noted for casters in an effort to manage news mained as to whether the Vice Presi- his unruffled approach to most matters, and mold images." dent's attacks would have coercive effect sought to cool the emotions that the The commissioner also revealed a on the news media. Network newsmen Agnew speech had aroused. "This readiness to criticize the commission's assigned to the White House said they should be the time to stop and look new chairman, who assumed office Oct. would like to think it would not -but coolly at the issue," he said. "It could 31, by including Mr. Burch in his that they could not be sure (see page be a long-range service causing all charge that the administration was at- 54). And some observers have sug- forms of the media to discuss the prob- tempting to coerce the media. He said gested that the networks' decision not lem and examine themselves, aiming the threat "at least appears worse when to cover live the massive antiwar de- toward progress." President Nixon selects as FCC chair- monstration in Washington on Nov. 22 But apart from such soothing rhetoric, man the former head of the Republican was influenced by the Des Moines one development that should hearten National Committee, who was scarcely speech. broadcasters was the unusual length to on the job before obtaining transcripts Administration spokesmen went to which the FCC went to make clear of televised comments of which the considerable lengths last week to dis- that, whatever the administration might President disapproves." avow any intent on the part of the have in mind, the FCC was not about to Chairman Burch's action in telephon- administration to censor or intimidate reverse recently enunciated rulings in ing the network presidents for the the media. They said that the point of which it forswore any power to judge transcripts of the analyses with which Mr. Agnew's Des Moines address was the truth of news broadcasts (see story the networks concluded their coverage that the media should examine them- page 56). of the President's speech prompted re- selves. Mr. Ziegler made the point re- The commission on Thursday -sev- actions in Congress that indicated broad- peatedly in a news briefing Monday eral hours before the Vice President casters could find support there if they morning that dealt only briefly with delivered his Montgomery address-re- felt they were being threatened. Repre- any other issue. leased a letter to that effect, signed by sentatives Lionel Van Deerlin (D- Calif.) and And Herbert G. Klein, the Presi- Chairman Dean Burch and approved Richard Ottinger (D- N.Y.), last week during a dent's director of communications, also by all seven commissioners. It was in hearing of the House Communications carried that message to the country, in response to a Houston viewer who had Subcommittee, warned the chairman against an appearance on CBS's Face the Na- complained of the "one- sided" analyses attempt- of the newsmen who participated in ing to intimidate the media (see page tion, where he said the press, too, should 60). re-examine its standards of objectivity. the wrap -ups following President In interviews with newsmen and in an Nixon's address. The chairman has said he used the The commission action in acting on telephone rather than the mail, as is appearance Wednesday at a meeting of customary, the International Radio and Television a complaint that could have been to save time. And one commission official such Society, in New York, Mr. Klein, who handled routinely by the staff and re- said direct action is not unusual been feels the networks "overreacted" to the leasing it promptly was seen as an -"it's done on numerous occasions," Des Moines speech, defended the broad- effort to make clear its position on the he said. But several matter of broadcast news and com- commissioners said they were sur- casters' right to analyze and dissent mentary. prised by the chairman's action from administration policy. -and The FCC letter -which said that, "in one flatly called it a "mistake." But he also warned of the perils of a democracy, dependent upon the Meanwhile, it was learned last week hasty analyses. It was what Mr. Agnew fundamental right of free speech and that Chairman Burch had moved even regarded as the "instant analysis" of press, no government agency can au- faster after getting complaints "from President Nixon's Nov. 3 speech on thenticate the news, or should try to congressional and other sources" than Vietnam that provided the springboard do so "- echoed the views expressed had been previously reported. He is for his attack on the networks. Mr. privately last week by most of the com- said to have telephoned at least one of Klein's reference, however, was to the missioners. the network presidents on the morning reaction to Mr. Agnew's speech. Commissioner Kenneth A. Cox, fol- of Nov. 4. Earlier, he had been report-

BROADCASTING, Nov. 24, 1969 45 ington on Nov. 11. But he said he did dia into a system of support for the not identify himself as a government Print and broadcast government. official. in the same boat? "The newspaper and broadcast arms The third episode involved the FCC's of communications are rivals," he said. chief of the Office of Information, "For years they have been openly Leonard Weinles. Mr. Rather reported Editors' president contemptuous of each other. Yet what- that Mr. Weinles had telephoned 'coot. sees common perils ever their differences, they are now Phoenix, and asked for playback of driven together as the co- targets of what an in Agnew's campaign interview with CBS's Eric Seva- can only be described as an open cam- reid dealing with Mr. Agnew's Des paign by the national administration to Moines speech. Mr. Weinles was re- Norman Isaacs, president of the Amer- discredit them . . . and, more impor- ported to have said he wanted to hear ican Society of Newspaper Editors. tantly, to seek to bring them under it only for his own information. warned last week that journalists on some form of covert control," he said. Mr. Weinles last week confirmed both newspapers and television were Mr. Isaacs noted the Vice President the report but said its implications were jointly threatened by the implications denied calling for censorship "but he "ridiculous." He said he wanted to hear of Vice President Spiro T. Agnew's did appeal openly for public control Nov. 13 speech attacking television the tape so that he could include a . . . and what other interpretation can report on Mr. Sevareid's remarks in a news. he drawn than administration support compendium of news clips on Mr. Isaacs charged the Vice Presi- for such challenges ?" he said. "And communications matters that he distributes dent seeks to bring the news media un- with a chairman of the FCC who op- daily to the commissioners. der some form of covert control. He enly adopts a welcoming stance to such "Now I also called for the firing of FCC Chair- challenges ?" he added. find myself part of a Republican con- man Dean Burch, who, he said, acts as Mr. Isaacs, who is executive editor spiracy to intimidate the media," he both prosecutor and judge in criticiz- of the Louisville Courier- Journal and said. "It's ridiculous." ing television. Chairman Burch found Times, did not spare the press and tele- the Vice President's speech thoughtful. vision. He said that there was too much provocative and deserving of considera- emphasis on "scoop" in press and tele- How viewers react tion (BROADCASTING, Nov. 17). vision and not enough clear -cut separa- to Agnew charges Mr. Isaacs, in a free -swinging speech tion between news and interpretation. and news conference at the University He said, however, he thought Mr. Ag- People who sent telegrams and letters of Michigan, charged the administra- new's complaints were intimidation and in response to Vice President Agnew's tion with trying to force the news mc- not fair criticism. first attack on television news are much more solidly behind him than are those who responded by telephone. This conclusion was drawn last week on the ed to have called all three executives of the information. It has frequently basis of reaction tallies compiled by two days after the speech. sent stations background data on issues ABC, CBS and NBC. The chairman, who had issued a in which it is interested and which the Telephone calls trickled off after brief statement generally endorsing the stations' editorials are discussing -the Monday (Nov. 17), but ABC authorities Vice President's speech, was not making controversy over the Supreme Court said Agnew- oriented calls to their New himself available for comment last week. nomination of Judge Clement Hayns- York offices by that time totaled 10,312, Whatever else he has accomplished worth, for instance. divided a!most exactly 50 -50 between thus far, it appeared that the Vice And a station might find itself the those supporting and those opposing President has caused the media to re- recipient of a friendly letter from Presi- the Agnew position. CBS officials said gard the administration with distrust. dent Nixon if it takes a position he en- Thursday (Nov. 20) that calls to all of Mr. Klein's office has for several dorses. WHNC -TV New Haven received their owned stations totaled 14,461 pro - months been asking broadcasting sta- such a letter after submitting to Mr. Agnew and 12,856 anti -Agnew. NBC tions as well as newspapers for comment Klein's office an editorial that said said calls to its New York, Burbank on particularly significant events and has a large segment of the popul'tion did and Washington offices numbered 12; frequently requested copies of their not favor immediate troop withdrawal. 350 for and 10,000 against. the The editorials. Mr. Klein began practice. Rather report dealt with two Letters and telegrams were some- after discussing it at a meeting of the other matters that, in the at- current thing else. ABC said it had received Radio Television News Directors Asso- mosphere, seemed to indicate stations 21,800 letters and 1,752 telegrams as ciation in Detroit on Sept. 25, as a were being subjected to pressure. of Wednesday night and that a sam- means determining the views of those One involved telephone calls that the of pling of approximately 7,000 letters outside of Washington and New York. wife of a member of the Subversive showed them to be about 9 -to -1 in But when CBS correspondent Dan Activities Control Board made to Miami support of Mr. Agnew while the tele- Rather reported last week that Mr. television stations asking whether they grams backed him almost 6 -to -1. Klein's office had contacted at least 20 ware going to cover a Veterans Day stations around the country and asked affair. The board member, Paul O'Neill, CBS said its owned stations received for their views on President Nixon's said his wife had cited her relationship 4,167 telegrams that were pro -Agnew speech, it appeared to many that the to him in only one call -and then only as compared with 752 against him, and administration was attempting to pres- to help the station official, to whom she that in the tallying of 17.272 letters sure stations into following its line. was talking, identify her. Mr. O'Neill, the pro -Agnew response was running Mr. Klein rejected that interpreta- a former Republican county chairman, ahead by about 10 -to -1. tion in his appearance in New York said he is well known in the area. NBC, lumping telegrams and letters last week. He insisted such calls were Mr. O'Neill also confirmed Mr. together, said that as of Wednesday "proper" and said: "We are always con- Rather's report that he had called Wash- night 9,193 had been counted as pro - cerned about whether we are being ington -area television stations to ask if Agnew and 1,198 as pro -networks and supported or attacked by the public." they were going to carry any reports of that at least 10,000 remained to be However, the office makes other use the pro- Administration rally in Wash- counted.

46 (SPECIAL REPORT) BROADCASTING, Nov. 24, 1969 We believe they're

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The analyses that touched it all off Here's what network newsmen said on the air after President Nixon gave his Vietnam speech

How abrasive were the network -TV mote recklessness among other world ly against speculation at the White commentaries that Vice President Spiro powers. As a reflection of the preced- House, against going out on a limb T. Agnew denounced as "instant analysis ing administration's policy in that re- saying there might be massive troop and querulous criticism" in his Nov. 13 spect, he also said, it ought to allay any withdrawals or perhaps a stand -still blast at TV news? fears among other nations that the Nix- cease -fire, and tonight after seeing the The commentaries were presented by on administration is moving toward a speech we certainly know why we the ABC, CBS and NBC news organi- neutralist or isolationist course. were warned against speculation." zations immediately following President Mr. Agnew reserved special criticism W. Averell Harriman, former chief Nixon's Nov. 3 speech on Vietnam. and for W. Averell Harriman, former chief U.S. negotiator at the Paris peace talks. Vice President Agnew charged that: U.S. negotiator at the Paris peace talks, was presented by Mr. Reynolds as "one "One commentator twice contra- who the Vice President said was "trot- of the men most qualified, certainly, the dicted the President's statement about ted out" by one network "to guarantee most qualified to speculate on North the excha:tge of correspondence with in advance that the President's plea for Vietnam's reaction to the speech." Ho Chi Minh. Another challenged the national unity would be challenged." At the outset Mr. Harriman ap- President's abilities as a politician. A Mr. Harriman, appearing on the AB(' peared to disavow any intention to offer third asserted that the President was news wrap -up, did disagree with Mr. what the Vice President later called following a Pentagon line. Others, by Nixon on many points. He also started "instant analysis and querulous criti- the expression on their faces, the tone and ended his comments by wishing the cism." of their questions and the sarcasm of President well in his search for peace, "I wouldn't be presumptuous to give their responses, made clear their sharp and said Mr. Nixon had his support to a complete analysis of a very carefully disapproval." that cnd. thought -out speech by the president of Mr. Agnew identified none of the Whatever the merits of the contro- the United States," Mr. Harriman said. correspondents but a review of the versy, Mr. Nixon's speech scored well "I'm sure he wants to end this war and transcripts last week, while telling noth- in the Nielsen multi- network area no one wishes him well any more than I ing about facial expressions and tone of (MNA) ratings for the week of Nov. do." voice, showed that: 3 -9, and the analysis, at least on NBC - Mr. Harriman. interviewed by John The references to the Ho Chi Minh TV, did not do badly either. NBC -TV's Scali. ABC News State Department cor- letter were by Marvin Kalb of CBS coverage of the speech ranked fifth with respondent, presented several points of News. In one reference he was quoting a 24.6 rating and 35 share, and NBC's disagreement with Mr. Nixon's posi- unnamed critics of Mr. Nixon's policies analysis ranked sixth (tied with FBI on tion, said his address contained impor- and added that the Ho Chi Minh letter ABC) with a 23.5 rating. CBS -TV's tant omissions, and asserted that "I seemed to contain uncommonly "ac- analysis was tied with NBC's Bill Cosby think this should be very carefully de- commodating" language. In the other for 20th place with a 21.3 rating. bated by the Congress, particularly by he speculated that North Vietnamese A report on the three wrap -up pro- the Foreign Relations Committee." reaction might be "somewhat negative grams follows, based on transcripts sup- Mr. Harriman questioned whether in terms of the President's judgment" plied by the networks: the President's supporters represented of the letter and said that although Mr. The ABC News wrap -up, anchored "a silent majority" or "a silent minori- Nixon called it a flat rejection of his by Frank Reynolds, opened with Tom ty," but then said "I think he's got the own letter, it contained a number of Jarriel, ABC White House correspond- full support of the people. He certainly statements ... which suggest consider- ent, saying that Mr. Nixon had ad- has got my support, in hoping we will able flexibility in negotiating posture." dressed himself to "the silent majority," develop a program for peace." The challenge to the President as a had "offered no quick solutions" and He concluded: `There are so many politician was made by Bill Lawrence perhaps had "polarized attitude in the things we've got to know about this, but of ABC News. Two other panelists on country more than it ever has been into I want to end this by saying I wish the. the same program called Mr. Nixon an groups who are either for him or against President well, I hope he can lead us to "extremely skillful" and "consummate" him." peace. But this is not the whole story politician. Asked why there was "nothing sub- that we've heard tonight." The reference to "Pentagon Tine' stantively new" in the speech, Mr. Jar - ABC News National Affairs Editor was by Bill Downs of ABC. who riel said the President apparently felt Bill Lawrence suggested the Democrats said it was reflected in statements that "that the time had come to restate his had tried to "mouse- trap" the President U.S. defeat or humiliation would pro- position, and we were warned repeated- by building people's hopes for an an-

50 (SPECIAL REPORT) BROADCASTING, Nov. 24, 1969 t Á1r. Serareid Mr. Rather Mr. Scamnroat Air. Kapton' in 1958 campaign Mr. Chancellor nouncement of some new move surrender in any guise, and that they left it." toward substantively winning the war will have to negotiate. And, as has been Mr. Sevareid said that philosophical- sooner." so often said tonight. we'll just have to ly Mr. Nixon "doesn't seem to be any Bob Clark, ABC Capitol Hill corre- wait and see." different" from former President John- spondent. foresaw reopening of the Correspondent Dan Rather. anchor- son and former Secretary of State Dean Vietnam hearings by the Senate For- ing the CBS News wrap -up, opened Rusk in feeling that an American pull- eign Relations Committee and thought with a summary of speech highlights out would collapse confidence in Amer- it `very clear tonight that the gauntlet and prefaced the commentary "by say- ican leadership all over the world and will be flung down to the President at ing, as always, this is a difficult bit of set Communists into action in other those new hearings." guesswork to immediately follow a areas. Mr. Clark said, "there's a growing presidential address." "One would think if all that were impatience in Congress, just as there is One of the references to the Ho Chi true, if this war and our presence there across the country. This cuts across Minh letter by Marvin Kalb, CBS, dip- was of this cosmic and universal impor- party lines, there are many who have lomatic correspondent, was that critics tance. then the war should be won." been moderates on the Vietnam war in of Mr. Nixon "may disagree with the Mr. Sevareid said. "But he has said that the past who now feel more and more President's judgment that the Ho Chi it is not to be -a military victory is not urgently about the need to set a termi- Minh letter was a flat rejection of his to be sought, and in that, it seems to nation date on the war. That, of course. own letter. The Ho Chi Minh letter me, there lies a profound illogic, that is what the President failed tonight to contained, it seems, some of the softest, it's over the dam, he is trying to get us do." most accommodating language found in out." Bill Downs, ABC Pentagon corre- a Communist document concerning the Mr. Sevareid said he "hoped" the spondent, saw the speech as reflecting war in Vietnam in recent years." President could hold a majority of pub- "the Pentagon viewpoint" and the pre- This other reference to the letter was lic opinion behind the policy of winding vious administration's position that in assessing the effect of the speech down the war slowly to an honorable America cannot go back on a commit- on North Vietnam. The North Viet- end. but "I don't know that he can. I ment. That, he said, "allays any fears namese, he said, might say "that the think this speech would have been that people might have had round the President has not given them anything effective last spring, but it's late in the world that the Nixon administration terribly new to chew on." But. he day; and this is why I think something might be heading us toward a neutralist added, "I don't really feel that the else is going to come and very soon. I or isolationist course. but it's certainly President was talking to them. As he do not believe it can rest here. But this not in this speech." pointed out, he was talking very much is only my horseback opinion of one Mr. Lawrence contended Mr. Nixon to the great silent majority of the man. And I could be wrong." "hasn't used the powers of the Presi- American people...." Mr. Kalb con- The NBC News wrap -up. with John dency," which he said "a good poli- tinued: Chancellor as anchor man, opened with tician" would have done, and pointed "It seems to me, if anything. it's a summary of the President's speech by out that during the campaign Mr. Nixon [the North Vietnamese reaction] going Mr. Chancellor, who was then joined in said -and said again in his speech that to be somewhat negative in terms commentary by Herbert Kaplow, NBC night -that "he had a plan that would of the President's judgment of the Ho White House correspondent, and Rich- end the war and win the peace.' Chi Minh letter. Ho Chi Minh is now ard Scammon, consultant to NBC News As to Mr. Nixon's abilities as a politi- dead; he is a god in North Vietnam at on public opinion. cian, Mr. Reynolds had called him "ex- least, and certainly has a good deal of Mr. Chancellor felt that "the essence tremely skillful" and Mr. Downs. taking strength elsewhere in the Communist of the speech has been a defense of his issue with Mr. Lawrence. called him "a world. [Mr. Nixon's] plan to end the war, consummate politician." "The President defines this as a flat which he thinks is working. His critics Howard K. Smith said that "for the rejection, and yet you have a number of think it's not working and it's making first time" he got "a strong impression" statements in here which suggest con- the war go on longer, and they will be that Mr. Nixon is "not going to be siderable flexibility in negotiating pos- after him again." hustled or yield to anything but a nego- ture. This may not yet be apparent in Mr. Scammon, in response to ques- tiated settlement involving free elec- Paris, but it certainly is there in the tions, said he thought the President's tions which probably the Communists language of this Ho Chi Minh letter." speech "represented the viewpoint of couldn't win." He speculated that "by Eric Sevareid, CBS national corre- the majority" of Americans, that there his speech tonight he's let himself in for spondent, couldn't "escape the feeling was also "a strong minority" in and some very rough handling in that next -and it's only a feeling -that this is outside of Congress that would oppose moratorium demonstration that's corn- not all we're going to get this fall, that the President's proposals, but that "the ing." there may well be an announcement of polls would indicate he does have sup- Mr. Nixon, he said, -gut his message a quite sizable troop withdrawal and port, at least for the time being, for across to the people he's counting on, fairly soon, possibly before these mid - [his] policy." Since the Oct. 15 morato- called the silent majority, but what November demonstrations. I have no rium, he said, that support "has gone matters is whether he got his point evidence for this at all, except the up, not down." Would it go up again across to Hanoi; that there will be no feeling that it cannot rest where he has after the demonstrations that critics had

BROADCASTING, Nov. 24, 1969 51 record in a resolution adopted during Agnew's campaign K. Smith; and co- editors Mike Wallace its meeting with NBC officials at Tryall, and Harry Reasoner of 60 Minutes, who Jamaica (also see story page 70). NBC brings them together will anchor the broadcast. sources said the board acted on its own Six of television's leading newsmen, Included in the show will be a taped initiative, not at NBC request. representing the three networks, will question- and -answer session between The resolution said Mr. Agnew's appear with Bill Moyers, former Presi- Mr. Cronkite and members of the St. speech represented "a calculated as- dent Johnson's news secretary, on CBS's Joseph, Mo., chamber of commerce. sault on network news coverage" and 60 Minutes tomorrow (Nov. 25) to dis- Mr. Cronkite returned to his home town "combined an appeal to prejudice with cuss Vice President Agnew's criticism of St. Joseph last Friday (Nov. 21) to an implied threat to the freedom of gov- of television news. prepare the report. ernment-licensed broadcasters to re- Following the Cronkite segment, cor- port the news." CBS said Thursday (Nov. 20) that respondents Brinkley, Smith and Seva- A sampling last week of the broad- it expected to select an eighth panelist. ried will comment on Mr. Agnew's casters showed divisions of opinion. The program, unusual in bringing speech. Mr. Moyers, publisher of News- R. Peter Straus, WMCA(AM) New newsmen from all three networks onto day, will be interviewed by Mike Wal- York, said in an editorial: "Vice Presi- a program to be broadcast by only one, lace. dent Agnew doesn't like what he sees will be presented in the regular 60 Min- In its regularly scheduled segment, on the television news shows. But he utes period, 10-11 p.m. (EST). Par- "Letters to the Editor," the program doesn't blame the people who make ticipating will be CBS correspondents also plans to report on the mail and news. Instead he finds fault with those Walter Cronkite and Eric Sevareid; phone calls received by CBS since Mr. who report it...." NBC's David Brinkley; ABC's Howard Agnew's Nov. 13 speech. Barry Zorthian, Time -Life Broadcast Inc., said he endorsed "the thrust" of the networks' reactions of the week scheduled for Nov. 15? That, Mr. Paris talks than on the strengthening of before. Time -Life stations, he said, will Scammon thought, "might depend a the Vietnamese army and the level of continue to carry network news shows good deal" on the nature of the Nov- fighting, "and probably the level of with the understanding. as in the past, ember demonstrations: "If they are as fighting more than anything else." that as licensees they will pass judg- essentially decent as they were in Octo- The wrap-up concluded with Mr. ment on the presentations and "let the ber, I'm not sure. If they become vio- Scammon noting that public opinion networks know" if they have com- lent, it's quite possible it would go up." "has been very ambivalent about Viet- plaints. Mr. Scammon thought direct appeals nam. John T. Murphy, Avco Broadcasting to the public, such as Mr. Nixon had "It has wanted to get out; it has Corp. said: "When the Vice President just made, "tend to bridge over whatev- wanted a Vietnamized war. On the takes the position that the President's er kind of a credibility gap there may other hand, it has wanted to get a actions should not be subject to evalu- be," but that in the long run the effect settlement which did not permit the ation and comment, he is taking a depends on the soundness of the argu- Communists to take over. And even stand against the First Amendment" ments advanced because the people though the American public says get An editorial on WCBS -TV New York "are usually a good deal more percep- out of Vietnam, Mr. President, they said: "... The more troubling [part of tive about these things than many peo- also say if you get out of Vietnam and Mr. Agnew's speech] is his apparent ple give them credit for." lose, two -thirds of us are going to be belief that there should be a limit on "If the argument is basically sound," against you." the right of the American people to he continued, "I think you'd find that Observed Mr. Chancellor: "It's not hear a full discussion and criticism of there would be support for it, while easy to have that job." the administration in power, and his there always will be a minority on both willingness to crudely wield the power sides, you know, who will oppose any of his high government office to intimi- middle -of-the -road policy, which is Affiliates side date a news medium that depends for what I think you would call this, which with NBC News its existence on licenses granted by that does not go either far to the left or far government." to the right." But among other stations A strong pro -Agnew reaction was Mr. Kaplow commented on the Pres- found in Southern California. The vice ident's departure from his usual prac- opinions about Agnew president of a network -TV operation in tice of not reading speeches: "Obvious- range from good to bad Hollywood was most emphatic in his ly, because of the delicacy of this issue, endorsement of Mr. Agnew's conten- he chose not to take any chances. As a The NBC -TV affiliate board of dele- tions. "Don't quote me," he said, "be- scripted performance, it was a pretty gates formally went to the defense of cause my opinion, of course, is dras- good Nixon performance ... the image NBC and NBC News last week in the tically different than that of my home that came across tonight was that of a controversy touched off by Vice Presi- office in New York. But I'll tell you man who was familiar with what he dent Spiro T. Agnew's blast at network - this -Agnew's blast was a long time had written and what he was reading, TV news operations generally. coming. Why these news guys, even in obviously designed to counter the - It was the first network affiliate body my own place, get away with murder." activating the silent majority into sup- to take a stand in the controversy. Said a Los Angeles radio station maybe port for him, to overwhelming, Whether its CBS -TV and ABC-TV owner: "At first I was shocked by sense, by their expressions, the in a counterparts would follow suit re- the Agnew speech. Then the more I people who had been marching around mained unclear. Privately individual af- thought about it the more I thought he the fences of the White House on Oct. filiates of both those networks, as well is right. Newsmen have to stop sacri- 15 and are supposed to be back here on as some of NBC -TV's, have indicated ficing everything for what they think Nov. 15." widely varying reactions, ranging from makes the best story. They have to In response to another question Mr. general agreement with many of Mr. start telling it like it is from all sides Kaplow said it was his opinion that Agnew's criticisms to outright rejection not only from the most dramatic, sen- administration decisions on troop with- of them. sational side. It wouldn't hurt to let drawals are based less on progress in the The NBC -TV affiliates board went on people make up their own minds."

52 (SPECIAL REPORT) BROADCASTING, Nov. 24, 1969 VP3 COLOR CAMERA

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BROADCASTING, Nov. 24, 1969 53 Can administration cow TV journalism? That's question troubling news organizations as men in charge urge operations as usual

Vice President Spiro T. Agnew's at- level of an attack. There was some changed," their responsibilities have not tacks on television news Nev. 13 and concern that it might be part of a changed, and that he would probably again last Thursday (Nov. 20) produced long-range attack on news media, but use memos to reinforce personal as- reactions of shock and dismay in the there also was a desire not to get into surances he had already given to that New York headquarters and Washing- a mudslinging contest. effect. ton bureaus of the three major net- Correspondents say they try to be Elmer Lower, president of ABC works, but also expressions of determi- fair even if they have personal opin- News, was also spreading the word in- nation to continue doing a job the TV ions. And, of course, all do have opin- formally throughout his organization newsmen consider has been professional. ions. They believe they are competent and called attention as well to ABC None of the newsmen, from bureau observers and technicians in the art President Leonard Goldenson's earlier chiefs to reporters, pleads infallibility. of television reporting. In the trade statement that "in our judgment, the Many felt the Vice President's re- they are generally considered among performance of ABC News has always marks failed to recognize, or simply the best in the business. They must be been and will continue to be fair and showed a lack of knowledge of, the among the best because that is the way objective." Though he issued it as a extent of agonizing and debate that one gets one of the highly desirable public statement, an official said, Mr. goes into news judgment. And of Washington bureau jobs. This refers Goldenson "was saying it to the staff, great importance, newsmen say, is the specifically to the reporters, the beat too." probing of conscience and decisions correspondents who comment because Bill Small, manager of the CBS News that follow the news show. Was the they are experienced observers of their Washington bureau said: "Nowhere coverage handled properly, could it particular field. Commentators are else in journalism are there as many have been improved, were the right another story, they are paid for their checks and balances, producers, editors, stories covered and were they placed opinions. The distinction is sometimes reporters themselves, as in television properly in the newscast? lost. news. And the affiliates are quick to The Washington bureaus are especial- Richard S. Salant, president of CBS let us know when they don't like some- ly important to the networks. Their News, sent a memo to his division as- thing. We are very sensitive to public coverage is largely of the government. serting that the criticisms should not reaction. Reporters from Washington Their product invariably forms an im- "in any way deter us from continuing to cover the United States and the world. portant segment of network newscasts. perform our responsibilities honestly. They get reactions all the time. No Will the Vice President's attack pro- fearlessly and with the depth and per- other medium has the impact television duce a more cautious approach to news ception that true journalism requires." has and we are constantly aware of it. reporting on television? Bureau officials Reuven Frank. president of NBC We have to exercise editorial judg- deny any such effect has occurred. But News, said he felt he had "a very im- ment. it is a danger, one admitted. Another portant job" to do in convincing his "I am proud of my CBS operation said he expected to continue making people "that their jobs have not and all news broadcasters here IWash- news decisions as in the past. That broadcast journalists are concerned is agreed. Many may begin looking over their shoulder if the barrage continues. But it has not yet come to this. they say. The heads of the three TV- network news organizations appeared to feel that the biggest problem created for them by the Agnew attack would be to keep it from affecting news coverage. All vowed to do all possible to maintain current standards and coverage uninhibited by the criticisms leveled - and engendered -by the Vice President. But they also felt that some sort of inhibiting influence was almost inevitable -that newsmen and news executives would be more prone, perhaps In the line of fire in the controversy ering radio and television. He has five unconsciously, to think twice and per- over network -television news are the camera crews at his disposal and uses haps decide on the side of caution heads of the large and well equipped per diem crews when necessary. Bib( when faced with questions involving Washington news bureaus. The corre- Small (c) lias eight film crews available potentially controversial coverage. spondents of the three major bureaus in his CBS News bureau to work with One reporter who made his own brief working under the guidance of these 20 correspondents covering radio and survey among newsmen said he did not men produce the network news reports television. Frank Jordan (r) head of the find any that were really angry at the concerning the nation's capital. John NBC News operation has seven film speech, but he did meet a general tone Lynch (I) ABC News bureau chief di- crews to use and the backup capability of lamentation that it had to be on the rects the activities of 15 newsmen cov- of WRC- AM -FM -TV staffers.

54 (SPECIAL REPORT) BROADCASTING, Nov. 24, 1969 ington] . . . they are responsible. the Vice Presidency and unworthy of reporter's role and lash back. There Broadcast journalism here is profes- him. Whatever he intended, that speech are a lot of disciplines. We want to do sionalism at its best," he said. runs the high risk of having a dema- our job as reporters. I hope our reac- "A lot of broadcasters will go down gogic effect, setting one part of the tion will be to continue to do our job. in history as major figures on the country against others, breeding dis- I don't think it's going to change scene. They are good . . . the Cron - trust and suspicion. I'm aware that a my product but one can't be sure that kites [CBS's Walter Cronkite] and lot of well-meaning people agreed with it will have no effect," Mr. Kaplow Sevareids [CBS's Eric Sevareid] will Agnew, saying something that needs continued. "1 honestly believe govern- be studied by people entering the in- to be said. What you ache to say to ment officials get away with more than dustry years from now. these people is 'yes', mixed in with all we can catch them with and they know "All news is not going to make the other elements. He touched on some it. There are times when we treat people comfortable," Mr. Small said. valid points. We have difficulty living them unfairly, and they have a legiti- John Lynch, chief of the ABC News up to our responsibilities. We have a mate beef. All of these things have Washington bureau, also emphasized the lot of unsolved problems. I would wel- been under consideration within the in- professionalism of his staff. ABC was come a factual. thoughtful, scholarly dustry for a long time." the latest of the networks to beef up essay on what those problems are and Tom Jarriel, ABC White House cor- its Washington operation. some suggested solutions. respondent, spoke in a similar vein. Mr. Lynch agreed the Washington "I'd like to believe he hasn't intimi- He said: "I don't expect it [Mr. Agnew's and New York teams are an elite group. dated me or CBS or anybody else in Nov. 13 speech] to change what I have "Only the professionals make it," he the business. But I can't be certain been doing. or have anyone else within said. "It is e'ite by elimination. These that's true. Only time will tell for my- the organization change what I have men are the best." And, he said: "A lot self and the others," Mr. Rather said. been doing. If anything, it might bring of judgments go into making a news Herbert Kaplow, NBC's White House about further re-examination of objec- film piece. Of course in the end some correspondent, said: "I don't think the tivity. but that is something that has one person has to make a final judg- [Nov. 13] speech was valid criticism. been going on for a long time. We're ment on its use. Some of what he said was true, but a all sufficiently independent-minded so "A dialogue is going on all of the great deal more could have been said. that if anyone tried to dictate what to time in a news operation: how to do As for instant analysis, [Mr. Kaplow report, either from government or the a story. Did we do it well or correctly was among the analysts that were one company. you'd find a broad revolt how can we do it better? Vice Presi- of Mr. Agnew's targets], we had two among reporters. We work under a dent Agnew is just one more argument hours to review the speech." Mr. Kap- hierarchy. but we're mature enough in the dialogue," Mr. Lynch said. low referred to the President's Nov. 3 to know where lines ought to be Frank Jordan, director of the NBC speech as well as the text of the drawn." News Washington bureau, said: "Tele- speech newsmen had been briefed on Only two days after the Nov. 13 vision has the impact the critics say it earlier by Henry A. Kissinger. presi- speech of the Vice President in Des has, and we realize it. We are sensitive dential aide. Moines, the New Mobilization Com- to this and do a great deal of agonizing Mr. Kaplow said: "Every time we mittee for Peace in Vietnam sponsored about it and our responsibilities. We cover a story, we try to judge whether a rally in Washington. Various esti- don't take our responsibilities lightly. we are distorting. Sometimes we make mates placed the crowd on the Wash- In some ways it is not bad to be jolted, a mistake." ington Monument grounds from 250.- it may be good to be reminded." Regarding the impact on the televi- 000 to over 300,000. Television news Dan Rather, CBS White House cor- sion news medium, he said: "We don't coverage. both local and network, was respondent, said: "The speech [Nov. 13] want to be cowed. but on the other praised and condemned -praised for its makes me very sad. It's unworthy of hand. we don't want to step out of a restraint and criticized for the lack of

13 speech of the G. Klein, President Nixon's attacked television news coverage and Lions following Nov. Herbert di- of communications, told an made reference to the periodic license Vice President. Mr. Klein did not director President's International Radio and Television So- renewal that faces broadcasters. Here rectly defend the Vice speech at the IRTS meeting, but said ciety meeting last week that the Nixon at the IRTS meeting in New York are a good purpose and had no intention of inter- (1 to r): Richard S. Salant, president of the criticism serves administration study. fering with the operation of the FCC. CBS News: Reuven Frank, president is valid as a basis for industry last week ex- Mr. Klein was speaking to points raised of NBC News; Mr. Klein and Elmer The network news chiefs to continue by news media spokesmen following a W. Lower, president of ABC News. pressed a determination the news fairly and with Nov. 13 speech by Vice President Spiro The network news chiefs issued sharp covering thorough, incisive television reporting. T. Agnew in which the Vice President statements defending their news opera- 55 BROADCASTING, Nov. 24, 1969 in America documentary. FCC rejects role "In the absence of evidence of news of judging news bias rigging," it said, "the commission cannot properly intervene." The commission Commission finds networks added that in a democracy dependent on a free press, "no government agency observe fairness doctrine, can authenticate the news, or should backs right to analyses try to do so." It said it "cannot properly investi- The FCC made it clear last week that gate to determine whether an account it would not move against stations carry- or analysis of a news commentator ing the kind of analysis which preci- is `biased' or `true.'" Furthermore, it pitated Vice President Spiro T. Agnew's said, "the policy of the First Amend- attack on the network news operations. ment to foster `robust, wide-open de- The commission stated its position in bate' ... certainly permits the analysis a letter to a Houston woman who had of any one spokeman to be one -sided." complained that the analyses with The commission said that what its which the networks concluded their fairness doctrine requires is not that coverage of President Nixon's Vietnam such a newsman be censored but that speech on Nov. 3 were "one- sided." the other side of the controversy be The commission letter, signed by given an opportunity to be heard. Chairman Dean Burch and approved And Vietnam, the issue involved in by all commissioners, said the networks President Nixon's speech, "is one to have met their obligations under the which the networks have devoted, and fairness doctrine and that no further continue to devote, substantial amounts action is warranted. of time for contrasting viewpoints. In- The Vice President, in a speech in deed, that was the case as to the broad- Des Moines on Nov. 13, said the com- cast in question. The fairness doctrine mentators who participated in the post- requires no more." speech analyses were hostile to the However, the commission also stressed President and that "a tiny and closed Chairman Burch that it was not denigrating the signifi- fraternity of privileged men" in tele- cance of complaints such as Mrs. Paul's. vision news are misusing their opinion- networks. Normally such a letter would It noted that in its letter on the Chi- molding power (BROADCASTING, Nov. be handled at the staff level. cago convention coverage it had re- 17). The complainant, Mrs. J. R. Paul, The commission noted that in recent minded the networks that the com- made similar points in her letter to the rulings it had disavowed any authority plaints involved in that case were not commission. to judge the truth of broadcast news. to be ignored. The commission said then As a result, the commission's re- It cited its letters to the networks con- that the views of critics and complaints sponse, made public Thursday, appeared cluding its investigation of charges that from the public not only do not under- to constitute a commission effort to they had been unfair in their coverage mine the independence of broadcast eliminate any suspicion it is part of a of the Democratic national convention news but may help it discharge "more real or imagined effort on the part of in Chicago last year, as well as its de- effectively" its task of informing the the administration to intimidate the cision in a case involving CBS's Hunger public. live coverage. Did the Vice President's decision. The rally was the second in plan was to cover the mobilization for remarks have a restraining influence on a series, they observe. The news was inclusion in the Roger Mudd Saturday the newsmen? not in the speeches, nothing new here, Report -eight to 10 minutes were in Washington bureau chiefs to a man or in the folk singers, but in the sheer fact included -and, in view of CBS's deny it. They point out that plans for size of the crowd, and this factor, earlier coverage of the Oct. 15 mora- the coverage were virtually complete some newsmen admit, may have been torium demonstrations, not to go be- before the Vice President spoke. Live underestimated in advance. There was yond that unless compelling news de- coverage was limited to brief cut-ins in some quarters the fear the appear- veloped in terms of the speeches, crowd offered by NBC to its affiliates. Other ance of live cameras would provoke size or unexpected events. mobile units were in readiness on the trouble. Mr. Salant concluded that, as it Washington mall, but not used. All three network presidents empha- turned out, the mobilization demonstra- Camera coverage of the moratorium sized that they had made and an- tions proved to be "more of the same" was extensive and all networks used nounced their plans before Mr. Agnew -referring to the Oct. 15 moratorium this footage on evening newscasts. Local spoke, and had adhered to those plans. -and added: "Even if I was wrong, it stations in Washington added their own Mr. Salant said that after the Agnew was not for Agnew reasons." film coverage. NBC alone had 14 cam- speech he had anticipated "the knee- The other news organizations offered era crews on the mall for the demon- jerk reactions of people who would similar reasons for limiting their mobili- stration. The other networks were pres- say, `aha, he scared them,' " and had zation coverage to regular newscasts. ent in strength. Up to a third of the wondered whether he shouldn't revise Mr. Frank also said that special pro- time on evening news shows was de- coverage plans and "do something spe- graming not only would have "served voted to the Washington and San Fran- cial." But, he added: "Then I said no purpose" but also would have "got cisco demonstrations. The decision not damned if I will because then he will no audience -we'd be talking to our- to go live is still being debated among be affecting my coverage." selves." He said the audience for cov- newsmen, but most insist it was a news Mr. Salant said CBS News's original erage on the Huntley- Brinkley Satur-

56 (SPECIAL REPORT) BROADCASTING, Nov. 24, 1969 A probe into unexplained phenomena of our universe and their startling implications for the future.

AN ENCYCLOPAEDIA B RITANNICA SPECIAL* The first of the Britannica Specials to be produced by Lee Mendelson Productions in association with the NBC Television Network and colorcast on Friday, April 3, 1970 (7:30 -8:30 P.M. Eastern Time). Sponsored by the Weyerhaeuser Company.

*The Special will feature Arthur C. Clarke, well -known scientist and author.

ENCYCLOPAEDIA BRITANNICA, INC., 425 N. MICHIGAN AVE., CHICAGO, ILLINOIS 60611

BROADCASTING, Nov. 24, 1969 57 Its Not Censorship ... er ... Really! ...' of the homes using TV in New York self -analysis and self- criticism. during that half-hour, according to the "We will continue, of course, to base New York Nielsen ratings, the only our judgments on professional stand- ones available last Thursday. They ards of newsworthiness, of reporting showed CBS-TV's pickup with a 14.4 the facts and events which in our best rating and 24 share. NBC -TV's with a judgment ought to be reported, and of 10.9 rating and 18 share, and ABC - going beyond the primary facts no mat- TV's with a 4.8 rating and 8 share. In ter where the chips will fall. terms of network audience alone, CBS "All of us recognize our own fallibil- had a 48 share, NBC 36 and ABC 16. ity. And we recognize that honest jour- Although the network news chiefs nalism makes it impossible to please insisted that the attacks must not be all of the people all of the time or, in- allowed to inhibit their work, one deed, sometimes most of the people change did become apparent. On its some of the time. So be it: We are Evening News With Frank Reynolds journalists and shall remain journalists." and Howard K. Smith. which normally ends with an announced commentary, the "commentary" sign that formerly Agnew speech was shown for a few seconds is now draws being kept on the screen until the mixed print reaction commentary is over. ABC -TV authorities regarded this as Some newspaper editors Scott Long In Mtnneapolix Tribune an informative, not an inhibiting, move. It was indicated, they said. "so that if see threats to media day Report-where it occupied about a viewer tunes in after the first IO but others praise his stance half the time -was far greater than it seconds, he will be sure to know that would have been for special treatment. news." he is hearing commentary, not Editorial comment on Vice President Mr. Lower noted that ABC News appeared to result from the sort It Spiro T. Agnew's Nov. 13 condemna- "did not stint on having people out and - of continuing "self- analysis self tion of broadcast news has ranged from covering" the moratorium and would criticism" that Mr. Salant also called have "escalated our [on -air] coverage unqualified support to alarmed infer- for in his memo telling the CBS News ences of censorship. if anything had happened." But noth- organization not to be deterred. Here is a broad section of editorial ing new did, he added. For the same Mr. Salant said it was "entirely na- reasons, all three networks decided comment culled from newspapers in tural ... that we should be distressed various parts of the country: tentatively not to provide live coverage when the Vice President of the U. S., ". . . Vice President Spiro Agnew's of Mr. Agnew's speech in Montgomery apparently speaking for the administra- last Thursday night (Nov. scorching criticism of TV network 20) (see tion, should accuse us of so complete page 44). They said they were pre- newsmen for their distorted and one - a failure in maintaining our polices." pared to change plans if advance cop- sided view of current events was a But, he said, "it seems to me that our ies of his text proved newsworthy but justified, necessary and over -due state- course is clear." He continued: that they anticipated that, as one pres- ment that had been waiting too long for I have previously stated pub- ident put it, "like the moratorium, it'll "As a man courageous enough to make it." licly, our responsibilities are awesome. be the same thing-and he didn't sign Detroit News. and professional outside criticism on the on for a TV series, you know." ". . It is a strange performance and constant internal self - Some newsmen had privately ex- one hand, from a member of an administration pressed surprise that the networks analysis and self -searching on the other pledged to `bring us together' and to indeed impera- elected to cover even the original Ag- hand are desirable and persuading us to `lower our voices.' " new attack live. Some of those pro- tive. That the government at its highest Detroit Free Press. fessing astonishment concluded that the levels, with its powers over us, criticizes "... We do not believe the television and with decision had been, in effect. more a us so strongly, so emotionally, news industry, which has made such political or public- relations decision such self-serving purposes. should not great strides and has such major impact than a news decision. Inquiries indi- and cannot deter us from carefully con- on public life. will go namby -pamby as cated, however, that the initial recom- sidering outside professional criticism a result of Agnew's criticism. It's a mendations for live coverage had come and conscientiously continuing our own cinch to try harder to do a fair and from top executives of the news divi- objective job." Knoxville (Tenn.) News - sions themselves. Sentinel. At ABC News. for example, Mr. . . There is merit in the Vice Lower said a reading of the advance Stanton before IRTS President's contention that the violent text had convinced him that it was a Dr. Frank Stanton, CBS Inc. president, aspects of confrontations seem inten- major speech of somewhat historic will appear before the International Ra- sified in TV spot -news broadcasts, part- proportions -"historic at least for the dio & Television Society in New York ly because of the shortness of news- communications field" -and that he tomorrow (Nov. 25) and will address casts. Having raised proper questions, "promptly recommended that we clear himself to Vice President Spiro T. however, the Vice President was less time and cover it live.' Agnew's speech, which charged net- successful, in our opinion, in document- There was no commentary in the works with biased reporting. IRTS ing his charges of news distortion." usual sense following the Nov. 13 President Richard A. R. Pinkham of Des Moines (Iowa) Register. Agnew speech, but network officials Ted Bates & Co. said last week Dr. .. Vice President Spiro T. Agnew attributed this to lack of time and did Stanton had accepted the society's in- has summarized the flaws and dangers not regard it as a signal that commen- vitation to make "a major statement on [of network television news coverage] tary following major speeches was his point of view" with regard to Mr. incisively and definitively." Indianapolis headed into a decline. Agnew's speech. Star.

The speech itself commanded half . . Stunned by Agnew's charges,

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BROADCASTING, Nov. 24, 1969 59 network presidents responded in typical media have a common stake in resisting Examiner. fashion by attacking Agnew, rather it." New York Post. ". [The Vice President] sought than trying to justify their biased news . . Surely [Mr. Agnew] cannot be to nourish in the public mind the no- reporting." St. Louis Globe- Democrat. so insensitive to his high governmental tion that there is some sort of a con- "... Agnew uncovered another of his position as not to appreciate the coer- spiracy among TV newsmen to distort great conspiracies against the masses. cive nature of his attack." Pittsburgh the news [and that is] dangerous non- "... Again, Mr. Agnew has picked Post -Gazette. sense." Los Angeles Times. up the cudgel of demagoguery in an .. Leave aside the profound ques- ".. . He has shown courage and a effort to still criticism of the Nixon tions of constitutional right [and] ugly capacity to tell it like it is." Jacksonville administration." New Orleans States - hint of censorship ... either Mr. Agnew (Fla.) Times -Union. Item. is to be satisfied with nothing short of ". . . If the speech in Des Moines full 100% support of the President or does not lean toward intimidation, what he has picked a poor example to il- A hidden benefit does it do ?" Miami Herald. lustrate his point that the press, what - " . . Agnew did not ask for censor- even its own convictions, is not doing in Agnew fallout? ship. He asked rather `whether a form its job of unbiased reporting as honestly of censorship already exists when the and directly as is humanly possible." As tumult rises shrilly news that 40 million Americans receive Baltimore Evening Sun. every night' is determined and broad- "... More power to Spiro T. Agnew on the Hill, Pastore cast by a handful of men who share the . . . those howls of outrage that have sees new hope for his bill same viewpoints." Dallas Morning been coming from the leftist -liberals, News. and from spokesmen for television, are The political uproar shot past the " .. [Broadcasting] is, nevertheless, the best possible proof that they have threshold of pain and kept climbing a vital means of communication and it been hit where it hurts." Baltimore last week in the wake of Vice President must enjoy the fullest possible freedom News American and Boston Record Spiro T. Agnew's blasts at network of expression, however, much individu- American. news. Practically everyone on Capitol als or factions concur or disagree with . . Television certainly is open to Hill and in party offices had some com- what is said upon any specific occa- criticism [but the Vice President's] is ment, irate, laudatory or both at once, sion." Minneapolis Star. a form of criticism which borders on in response to the Vice President. How- "... Many other people must see in censorship." Memphis Commercial Ap- ever, a few hints to the contrary not- [Mr. Agnew's speech] a thinly veiled peal. withstanding, the hard legislative effect threat, perhaps not to take away licens- .. Kicking about supposedly un- on broadcasters of Mr. Agnew's speeches or friendly news reports is understandable. control networks, but to instill in es appears so far to be minimal. listeners and But to suggest, as Mr. Agnew did in readers of all forms of Perhaps the most intriguing straw mass communications a distrust what veiled terms, that the news be censored of of legislative speculation came from they see and hear." Louisville (Ky.) is something new and ominous in Amer- Courier -Journal. ican life." Boston Globe. Senate Communications Subcommittee Chairman John O. Pastore (D -R. I.), The Vice President showed less . . The Vice President accurately "... chief sponsor of the bill to protect concern with a conscientious branded the networks as biased." Co- re- broadcast licensees from competing ap- examination of `what is news ?' and how lumbus (Ga.) Ledger. plications at (S. 2004). clearly it should be separated from "... Mr. Agnew has posed an honest renewal time opinion than he did with discrediting and acceptable challenge to the people The senator, in a quote printed in the TV newsmen and analysts now in the who direct and shape television news New York Tithes and verified by his public eye. It was all but an appeal to presentations." New Haven (Conn.) associates, said the Agnew onslaught vigilanteism." Charlotte (N.C.) Ob- Register. had made more urgent -and more likely passage server. . The Vice President, judged by -the of his bill. Particularly among liberals, Senator Pastore said, . . There can be no objection to the his criticism of the television industry, Vice President's voicing criticism of wants nothing but a vast hurrah or the there is likely to be "a new understand- such media shortcomings. But in chid- silence of ignorance on matters of gov- ing of the fundamental issue: How do ing them with exaggeration or `queru- ernment that are of interest to him." you promote independence and freedom lous criticism' or undue hostility, he Buflalo (N.Y.) Courier Express. of thought and expression when the must be careful not to fall into the . There is invariably basic truth sword of Damocles is hanging over same pit." Christian Science Monitor. in what he says." Los Angeles Herald - every broadcaster's head ?" . . The senator's analysis, while tan- There may have lurked between `Let Me Mho, You .l n uv From A{6 This.' the lines of this speech a threat of talizing to broadcasters who place the punitive government action against tele- Pastore bill at the top of their list of vision unless it shapes up and broad- legislative priorities, is unverifiable. casts the kind of sweet music that the Neither he nor his aides indicated Nixon administration wants to hear." whether the assessment came after con- Washington Evening Star. sultation with Senate liberals: to com- "... In his far -reaching attack on the plicate the picture still further, the national television networks, Vice Pres- bill's primary liberal opponent-Sena - ident Agnew has exacerbated the divi- tor Philip A. Hart (D- Mich.) -is as sion among the people of this country firmly opposed as ever, it is understood. over the administration's Vietnam poli- Other observers expressed some doubt cies and at the same time has under- that the Agnew furor would strongly mined the basic principle of freedom of affect the Pastore bill. They felt that speech on the airwaves." New York the questions raised by the Agnew at- Times. tacks differed from those raised by the ". . . The name of the game is bill. There was also some feeling that intimidation, as Frank Stanton of CBS the basic attitudes of senators toward bluntly declared last night, and all Payne in Charlotte (N.C.) Observer media questions will not be changed

60 (SPECIAL REPORT) BROADCASTING, Nov. 24, 1969 overnight by the Vice President's cam- far enough and warned that the net- from William Lloyd Garrison, who paign, despite the many impassioned works had "better start policing them- said: 'I am in earnest. I will not equivo- reactions. selves." cate. I will not excuse. I will not re- At the very least, it may be said One party insider speculated that if treat a single inch. And I will be heard.' that the administration's volleys have the Republican dissatisfaction contin- And he will be heard, because the press clearly not hurt the bill's chances. Nor ued, there might be a call for some and the broadcast media will make it have there been any other concrete kind of network regulation. He ac- possible for him to be heard.... They indications that a strong push for legis- knowledged that no evidence of this will do it out of a deep sense of obliga- lative restrictions on the broadcast development is anywhere in sight at the tion to report the wise with the foolish. media is about to emerge, from the present. ... They will point the path the Vice White House or anywhere else. Democrats, meanwhile, stormed back President should return to if he really What does appear to have surfaced in protest. The Democratic Policy desires a meaningful and constructive is widespread and long- standing resent- Council, under the chairmanship of dialogue with the American people...." ment on the part of Republicans who former Vice President Hubert H. Hum- FCC Chairman Dean Burch also got see the media as towers of liberalism. phrey, issued a resolution stating that a share of the flak last week. Repre- This attitude, so evident in the Vice the administration's statements "alarm sentative James G. O'Hara (D- Mich.) President's speeches, is nothing new. An those who believe in a right to dissent urged the President to fire Mr. Burch early indication was the 1964 Republi- and in a free press We are aware and communications director Herbert can convention, when President Eisen- of the dangers of irresponsible journal- Klein because the two expect the media hower got a prolonged ovation for his ism; but when the highest officials of to provide "the sort of objective cover- slap at "sensation- seeking columnists the government launch a deliberate age that Kosygin can expect from and commentators." In 1965, Repre- and premeditated attack upon the right Pravda." The President is prohibited by sentative Catherine May (R- Wash.) to comment -with a clear threat of law from firing Burch. complained to the FCC that Republi- cans were grossly under -represented in network news coverage. In 1966, Re- publican surveys showed a striking im- balance between coverage of Democrats and Republicans on NBC and CBS, although many of the Democratic appearances cited in the surveys were those of President Johnson. One Republican party staff member reports that the situation improved no- ticeably after House Minority Leader Gerald Ford (R- Mich.) met late in 1966 with network chiefs about the problem. However. he said. the balance declined again during the 1968 campaign. Some have responded that the im- balance simply reflected the proportionate strength of the two parties, but Republicans say the network coverage has still violated basic requirements of fairness by giving inadequate attention to the "loyal opposition." regardless of Attending a Democratic policy commit- free press." With him at his news con- was - its numerical strength at a given mo- tee meeting in Washington last week, ference W. Averell Harriman, for ment. As one said last week: "Have former Vice President Hubert Hum- ,ner U.S. negotiator at the Paris peace you ever seen a conservative network phrey (r) took time out to say that talks, whose comments on President newsman ?" Spiro Agnew's Nov. 13 comments about Nixon's Vietnam speech had been criti- Much of this feeling was reflected in television news . "alarm those who be- cized by Mr. Agnew (see story, page Republican statements last week. Sena- lieve in the right of dissent and in a 50). tor Bob Dole (R -Kan.) commented: "The Vice President is not alone when economic consequences to the news Nevertheless, the new chairman felt he questions the objectivity of television media -this is a serious matter, and a heat from several different directions news. Even before he made his speech cause for alarm." last week because of his personal calls last week, others were also questioning Mr. Humphrey later accused the to the networks, requesting transcripts that objectivity." Senator John Tower Vice President of "overkill." of their comments on the President's (R- Tex.), responding to Mr. Agnew's Senator Philip Hart, commenting on Nov. 3 speech on Vietnam policy. first speech, said: "I thought it was Mr. Agnew's speech in Montgomery, Members of the House Communica- 44), urged tions got into the matter splendid. . . . Most of the [network Ala., last week, (see page Subcommittee commentators] are liberal intellectuals, the Vice President to curb his "shrill, at last week's pay -TV hearings (see but the other side should be presented bad -tempered approach." Representa- page 72) after Representative Lionel too." tive John E. Moss (D- Calif.), who also Van Deerlin abruptly veered off the Minority Leader Ford said: "If they blasted the Vice President's first speech subject and told Mr. Burch: "I'm sure [the media] distort the news, they should at some length, said of last week's it doesn't come as any surprise to you be called to account. I don't know why effort: that there are some members of Con- they should have a halo over their "I have just read the masterpiece, gress who look with misgivings on the heads." Senator Barry Goldwater said and I think the Vice President himself events of the past few days which look he didn't think the Vice President went offers the best response in his quote to us like a possible attempt at intimi-

BROADCASTING, Nov, 24, 1969 61 dation." holding the fairness doctrine laid down The congressman said he wanted to Sigma Delta Chi by the Federal Communications Com- advise Mr. Burch -"in the friendliest sees Agnew threat mission (BROADCASTING, June 16), was manner possible" -that "our views are termed "the most damaging blow to so strong on this that you might find broadcasting's journalistic freedoms in us climbing up your back if there are Formal resolution calls decades" by the Freedom of Informa- any more attempts such as this." for free commentary, tion committee. Mr. Burch said he had no intention deplores Red Lion case In one of the more intensively dis- of intimidating anyone. The chairman cussed issues discussed at the conven- added that he was with the tion, a resolution was passed urging unfamiliar Sigma Delta Chi, the nation's largest ob- more news jobs for black people. Key normal commission procedure for journalistic society, has officially con- if point at issue in the six -point resolu- taining such documents. "I thought demned Vice President Spiro T. Ag- wanted the the easiest tion drafted and presented by the Com- I transcripts, new's criticism of network news (BROAD- to them was to ask for them. mittee on Minority Group Recruitment, way get CASTING, Nov. 17). In an action taken was a recommendation that Sigma Delta . . . Frankly, I think that if the only at Sigma Delta -day Chi's four (Nov. Chi solicit and collect from both the way to get this information is to go 12 -15), 60th annual convention in San publishing and broadcasting industries through a long convoluted process, may- Diego, some 800 delegates overwhelm- $1 million to be used to house, keep be there's something wrong with the ingly adopted a resolution that made it and train minority group people so that process." clear the society "rejects and condemns they be prepared for employment in Representative Van Deerlin said he any efforts by the Vice President or was "delighted" with the explanation, print and broadcast journalism. The $1 other government officials to control or million collected from private industry but Representative Richard Ottinger impede coverage and the flow of legiti- (D -N. Y.) chimed in: "I don't share would be matched by $2 million in mate comment on and analysis of the federal money. the equanimity of my colleague from news." This recommendation in the language California." He called Mr. Burch's ac- The resolution pointed out that while tion, when taken in conjunction with of the resolution reads: "That Sigma constructive criticism of journalism Delta Chi obtain commitments from the Mr. Agnew's speech, "a clear effort at was welcomed, the Vice President's intimidation of the networks ability to publishing and broadcasting industry a remarks on national television went $1 million fund to pay for room and comment." "far beyond anything that might be Reports that the Democrats would board, stipend, and instructors' salaries considered constructive" and "can be for these intensive institutes [regional ask for equal time to respond to Mr. construed as a threat to the American Agnew were quickly squelched by the schools to teach journalism and spe- freedom to collect and comment on the cifically national committee last week. A spokes- designed to prepare minority news." Sigma Delta Chi, the resolu- group persons man said the policy council had talked to become newsmen]. tion emphasized, "must be ever aware The Committee further recommends about possible avenues of response to of the danger of threats to freedom, administration speeches, but added that that matching federal funds for retrain- whether implied or specific, from any ing also be the Agnew speeches were not meant to sought to establish an event- source." ual $2 million be included because they contained no endowment." The entire resolution was direct attacks upon the Democrats. In a separate but related action, passed and referred to the society's board for implementation Some Democrats conceded that the Sigma Delta Chi's Freedom of Informa- as feasible. Vice President raised some valid points tion committee also dealt, in part, with about the concentration of power in the government intrusion into news con- hands of three networks, but most were tent. The committee's report to the WTOP -TV gets Agnew via quick to qualify the statement. As Sen- convention described current times as ator William Proxmire (D -Wis.) said "a troublesome year" for broadcasters Alabama ETV network of Mr. Agnew: "It was unfortunate the in their relationship with government. WTOP- AM -FM -TV Washington, one of criticism had to come from him." The U.S. Supreme Court's decision up- the stations under attack in the speech by Vice President Spiro Agnew Thurs- Ratings are out for rankings, respectively. day night, maneuvered quickly to bring Two movies, ABC's Movie of the the speech live to its viewing and lis- week of Nixon speech Week, ( "Twelve Angry Men") and tening audiences and to offer the pro- Thursday movie ( "Four For gram to other In a week of programing interrupted by CBS's waiting networks and ") were also among the top -rated stations. Cooperation was needed, a telecast of President Nixon's speech Texas how- shows. ever, between commercial and non- and local election coverage (Nov. 3 -9), Nielsen multi- network area ratings commercial television to relay signals CBS-TV came out on top in the Niel- for that week, which include unspon- from the site of the speech, Montgom- sen Television Index ratings with 20.1 sored coverage of the President's speech ry, Ala., to Washington. average, NBC -TV was second with and subsequent analysis because they The Alabama 18.4, and ABC-TV had a 16.8 rating. Educational Television rate time periods and not specific pro- Network supplied its own technical CBS's correspondents analysis of the grams, show the news event doing well. equipment in Montgomery to televise President's speech ranked 11th with a NBC -TV's coverage of the actual the speech live and then sent the sig- 22.6 rating; the other networks' com- speech placed fifth with a 24.6 rating, nals directly to wTOP. The station, in mentaries were not rated because they 35 share, and NBC's analysis of the turn, made the black- and -white pro- were unsponsored programs. speech ranked sixth (tied with the FBI graming available to the Eastern Edu- The top 20 included one special, An on ABC-TV with a 23.5 rating. CBS - cational Network, ABC Radio and Evening with Julie Andrews and Harry TV's analysis was tied with Bill Cosby ABC -TV networks, Westinghouse Belafonte (NBC -TV), in 17th place, on NBC for 20th place with 21.3 rat- Broadcasting Co., the Voice of Amer- but two other specials that week, Frank ing. The week's MNA averages were ica, NBC Radio network and wMAL- Sinatra on CBS and Debbie Reynolds close: CBS-TV 19.6, NBC -TV 18.9, AM-FM-TV Washington. The CBS Radio on NBC, attained only 45th and 61st ABC-TV 18.6. and CBS-TV networks took the feed for later news use only.

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BROADCASTING, Nov. 24, 1969 63 Prograimiag

More trouble ahead on obscenity

Pastore wants FCC to explain its policy on matter; Burch may want guidelines developed for broadcasters

FCC Commissioner Robert E. Lee's been troubled by Pacifica programing tice. Senator Pastore may get into the decision to publish in a dissent a poem he considers obscene, also sent copies question of whether the change in ad- broadcast by a Pacifica Foundation sta- of his dissent to all members of the ministration has led to any change in tion that he regarded as obscene is hav- Senate and House Commerce Com- commission procedures. ing repercussions on Capitol Hill. The mittees, which have jurisdiction over Senator Pastore's letter reopening the commission has been asked by Senator the FCC, as well as to several other question with the commission came at John O. Pastore (D -R.I.) to be pre- members of Congress. a time when that agency was moving pared to discuss its policy on obscenity Senator Gurney, who is not a mem- toward a review of that question at the in broadcasting when it appears before ber of the Commerce Committee and initiative of its new chairman. Mr. him on Dec. 1. who read the poem in the commis- Burch had informed his colleagues of The senator, chairman of the Senate sion's release containing the Lee dis- a desire to discuss the matter. Commerce Committee's Communica- sent, said in his letter to Senator Pas- One question to be considered is tion Subcommittee and long a foe of tore that the language on its face is whether different legal standards are to allegedly suggestive or obscene pro- profane if not obscene. He also said he be applied to broadcasting than to other graming on radio and television, is re- could not see how the public interest media, like books, magazines and opening hearings that day on the so- was served by the renewal routine earli- movies. Commission attorneys note that called Pastore bill (S- 2004). The com- er this month of Pacifica's wBAI(FM) the Supreme Court has held that stand- mission has been scheduled to testify on New York. ards for the different media are not the measure, which would afford broad- Senator Pastore attracted consider- the same, but, that the ruling has never casters protection against challenges at able public attention in March with a been applied to broadcasting. license -renewal time. speech at the National Association of Some commission attorneys feel that Senator Pastore last week asked that Broadcasters convention expressing con- different standards would be employed the commission come prepared to dis- cern over sex and violence on televi- for broadcasting. One said that while cuss its policy on obscenity in a letter in sion. He called on the networks to sub- the once -controversial Lady Chatterly's which he included one from Senator mit their programs to the NAB code Lover, for instance, is protected by the Edward Gurney (D -Fla.) complaining for prescreening; ABC and NBC com- constitutional guarantee of free press, about the poem, "Jehovah's Child," plied, but CBS did not (BROADCASTING, the commission could move against a which had been aired on Pacifica's March 31) . station that carried a film "that shows KPFK(FM) Los Angeles. The poem He also expressed his feelings on the what Lady Chatterly describes." contains slang expressions for genitals subject in a hearing earlier that month The issue is becoming increasingly and sex acts it ascribes to Jesus and on matters facing the FCC. At that critical as movies produced under the Jehovah. time, the then chairman Rosel H. Hyde new permissiveness find their way into Commissioner Lee had quoted it in said that the commission's procedure television. Commissioner Lee has fre- the statement in which he dissented for dealing with obscenity matters was quently expressed concern about this from the commission's 5 -to -2 decision to refer them to the Justice Depart- development, and has said he would approving Pacifica's application for an ment, which is responsible for enforc- like to see a court decision delineate FM station in Houston (BROADCAST- ing the statute outlawing the broadcast- the commission's authority to bar such ING, Nov. 31. ing of obscenities. It's understood films from the air. The commissioner, who has long "Jehovah's Child" was cleared with Jus- Commission sources say no action is contemplated as a result of the new look being taken at the issue. However, some commission officials expect Chair- 6#6 man Burch to seek to lead the corn- Di.AD mission into a harder line on the ques- OY tion than it has so far taken. One official said the new chairman's ALI talks with staffers indicate he is inter- V .? ested in developing guidelines for If/ broadcasters, if possible. And it is Ul iilÍ ul being recalled that. before his confirmation as chairman, Mr. Burch, in an interview, said he gave as a "gut reac- A 30 MIN TV DOCUMENTARY tion" the thought that he could not "conceive" of "X" -rated movies being

LIFE MAGAZINE 1 1.7.69 shown on television (BROADCASTING, FOR EXCLUSIVE RIGHTS IN YOUR MARKET Sept. 29) . No date had been set for the com- CONTACT: ED BARUCH TELE -COLOR PRODUCTIONS (703) 683 -3203 mission meeting on the question. But

64 BROADCASTING, Nov. 24, 1969 in the meantime, chairman Burch is briefing himself, reading background material avaliable at the commission, Wild including memoranda and letters that have passed between the commission Tracks and the Department of Justice on various cases. Word that the commission is preparing to take a new look at the obscenity - WILD TRACKS FOR SALE!! in-broadcasting issue emerged last week from the House Communications Sub- Here's a collection of very short one line situations, committee hearing on legislation to pro- sounds and hibit the establishment of a pay- televi- audio curiosities too wild to classify. sion service (see page 72), when the The craziest material ever recorded. Lots of one question of suggestive movies on tele- liners can be used after spots, personality comments, vision came up. Subcommittee Chair- between spots, or after a funny line. Contains many man Torbert Macdonald (D- Mass.) sound gimmicks, sound and music playoff material had asked where pay -TV stations etc. Use them in shows or commercials; you'll think would get movies that would be suit- of dozens able for home viewing. of ways! Great fun, attention getters, audi- Chairman Burch expressed his con- ence ticklers. cern about "X" -rated movies and then 45 MINUTES ON 7" REEL -MONO- STEREO disclosed that the commission was looking into the matter of obscenity on television. He said the results might emerge $40.00 Each. "in a month or so." Satisfaction Guaranteed Commissioner Kenneth A. Cox, who SEND CHECK OR MONEY appeared with Chairman Burch, said ORDER TO that the Constitution would pose serious problems in the event the commission sought to bar from television a LEVITT VENTURES 1033 GREEN ST movie it considered obscene. Commis- sioner Cox said it would be as difficult SAN FRANCISCO CALIFORNIA 94133 to prove obscenity in broadcasting as it is in print. However, he also said that a "pattern" of obscene broadcasts by a station might provide the commission with a basis for moving against its license 4TH ANNUAL at renewal time. RADIO PROGRAM CONFERENCE DECEMBER 5 -6 -7, 1969 Moon colorcast Regency Hyatt House ATLANTA, GEORGIA goes to black

An annual non-profit meeting for people who care in the Scientists attribute broadcasting. advertising. recording and allied industries. Seminars and panel discussions dealing with vital issues of TV camera failure to today ... designed to help improve the quality of radio broadcasting by providing an annual opportunity for the exchange of exposure of lens to sun ideas and experiences. "Management's Responsibilities to the Community" ... "Youth in Our Changing Culture" ... "The Desiny of Communicating- The eagerly awaited color television .. Topics to challenge the mind, with speakers who inspire thinking. pictures from the moon were trans- Presentation of annual "Men of the Year" Awards in 34 categories. including radio station executives. station managers. program mitted right on time early Wednesday directors and music directors, as well as record company executives morning (Nov. 191 -but lasted only 45 and promotion personnel. For the first time. an award to the Best Commercial of the Year. minutes. voted by the country's leading broadcasters. In moving the Westinghouse /CBS Sponsored by Bill Gavin. nationally-recognized radio programming advisor and publisher editor of the weekly Gavin Record Report. and supervised by an Labs field- sequential system camera Executive Committee comprising two dozen key advertising. broadcasting and recording from the lunar module to a tripod, industry leaders. Partial List of Program Speakers and Panelists: Apollo 12 astronauts Pete Conrad and Congressman John V. Tunney of California: Julian Bond of the Georgia House of Represen- Alan Bean may have inadvertently ex- tatives; Stephen B. Labunski, vice president. Straus Broadcasting: Clive Davis, president. posed the lens to direct sunlight and CBS Records; Jac Holzman, president. Elektra Records; Mike Maitland, president, Warner Bros. Records: Herbert Maneloveg, vice president. BBD &O; Joseph Smith, vice president, burned out the tube, scientists on earth Warner Bros. Records: Morris Stein, dean. California Institute of the Arts; Beverly Hills concluded. The camera will be brought Chief of Police Joseph P. Kimble; Colonel Robert Cranston, commanding officer. Armed Forces Radio & Television Service: syndicated columnist Nicholas Von Hoffmann; Harley back to earth for examination. Parker of Marshall McLuhan's Centre for Culture & Technology: Harold Krelstein, presi- After vain efforts at fixing the cam- dent, Plough Broadcasting: Richard Casper, vice president. Bartell Broadcasting: Stanley Kaplan, owner, WAYS.Radio ... Many others. including more than 36 of the nation's most era, the astronauts continued with their important radio station program directors and music directors. lunar explorations, and the television networks each activated their "astro- Limited Registration - Contact nauts" in the studios to provide ex- RADIO PROGRAM CONFERENCE HEADQUARTERS 114 S;invonn, Street tide Francisco. California 941114 l'hunn (415)392-7750 tensive simulations of the probings on the moon. Each network used the clear

BROADCASTING, Nov. 24, 1969 65 audio communications to accompany the simulations, and anchormen probably spent more time than they had planned in describing and summing up the activities. As one network official pointed out, much of the second moon walk Wednes- day night would not have been seen by U.S. viewers anyway, because the astronauts would have been out of range of the camera. Simulations had been planned by the networks for most of the second exploration. Although the camera breakdown on the moon was disappointing, the first color pictures of the undocking and docking of the lunar module from the command capsule were extraordinary. Separation was clearly shown against a yellow -orange moon. and on the return, the astronauts could even be seen through the window. Is John Gambling (c) WOR personality, Smith, who says it "is the largest to my the highest paid radio personality in the knowledge in force at any local New As of last Thursday, CBS and NBC New York market? Robert Smith (r), York station." Mr. Gambling is host of had spent about 19 to 25 hours cover- WOR vice president, thinks he may be. the Rambling with Gambling show. At ing Apollo 12. and ABC about 14. The His new five -year contract calls for left is George Brown, WOR vice presi- big difference in time came during the $425,000, a year, according to Mr. dent- programing. second moon walk at II p.m. EST Wednesday, which began earlier than expected. ABC televised The Joey Bishop Show, breaking in each half- hour with five-minute recaps, and Actors get $10,494,393 Heston, in an address on the state of the picked up Apollo 12 when the Bishop film industry, announced that in TV residuals in year Thomas Kuchel, former Republican show had ended after 1 a. m. In addition to the number of hours of The Screen Actors Guild, without even party senator from California, has been hired by SAG and the Hollywood AFL coverage being less than for Apollo 11 counting payments for work performed (the networks devoted a whole day just in TV commercials, has collected and Film Council, to represent the film in- to the lunar landing and moon walk distributed more than $100 million dustry in Washington in hopes of pro- then, and 42 hours over -all), the tele- worth of television residuals since the moting a tax incentive plan to encour- vision audiences this time were smaller. advent of the medium. This was the age film production in this country. New York Nielsen and New York good news that was reported to mem- Arbitron figures available last week for bers at the film performers union's an- Program notes: the moon landing and the first moon nual membership meeting, held this Here comes Santa Claus Dateline: walk ran three to seven points below year on Nov. 16 in Hollywood. North Pole, a series of 28 one -minute the New York averages for coverage In the 12 -month fiscal period ended Christmas programs is being offered for of Apollo 11 events combined. Oct. 31, it was announced at the meet- the third consecutive year. Rolar Co. For the 1 -2:30 a.m. period ing, SAG collected and distributed to Wednes- of Athens, Ga., producer of the series, day morning, NBC had an its members in domestic residuals alone 8.9, CBS has signed 74 stations in 27 states for a 3.9 and ABC a .7 in (again exclusive of use payments for Nielsen ratings, the 1969 edition of the reports on and NBC 5.1, a commercials) a total of $10,495,353. a CBS 3.8 and ABC a Santa's pre- Christmas activity. Phone: 1.4 in Arbitrons. For the moon walk This involved the handling of 81,094 (404) 549 -1817. between 5:30 and 10:30 a.m. Wednes- TV residual checks. For the foreign day, NBC had a 5.2, CBS a 4.2 and use of TV programs, the Guild col- Revival Old -time favorites Kukla, ABC a I.7 rating according to Nielsen, lected $1,260,541. For the TV exhibi- Fran, and 011ie and the Kuklapolitans will join and NBC had an 8.1, CBS a 4.0 and tion of feature movies on television, National Educational Televi- ABC a 1.5 in Arbitrons. SAG collected in the fiscal year $2,420,- sion for five weekly programs begin- New York Nielsen averages for 472. ning Wednesday, Feb. 4, 8 -8:30 p.m. EST. is Apollo 11 were NBC and CBS with A treasurer's report to the meeting The program created by pup- 11.6 and ABC with 3.7. New York revealed that guild income during its peteer Burr Tillstrom and produced by noncommercial WTTW (TV ) Chicago. Arbitrons were NBC 10.5, CBS 9.7, fiscal year totalled $1,444,601. Ex- and ABC 3.8 (BROADCASTING, July 28). penses were $1,346,895. This left a McGee at WNBC -TV Frank McGee, The reduction in hours will also re- surplus for the year of $97,706. The NBC News correspondent, has been duce networks costs, primarily in pre- total guild surplus on hand is $1,484; designated anchorman for an evening emption time saved but also in produc- 688. news show in New York (WNBC -TV tion costs to some extent. The networks The annual SAG award "for out- New York's Sixth Hour News 6 -7 p.m. estimated total costs around $11 million standing achievement in fostering the EST weekdays) . He replaces Lew Wood for Apollo 11, with $4.5 million corn- finest ideals of the acting profession" as of Dec. 1. Mr. Wood continues to ming from pre -emptions. was presented at the meeting to Edward serve with the local reportorial staff At least another two- and -a -half G. Robinson, an actor for more than and as a contributor to the local news hours of coverage is planned for tele- 60 years. The presentation was made show. vision transmissions from space and by SAG president Charlton Heston, Comedy special The Mad, Mad, Mad splashdown today (Nov. 24). reelected for a fifth one -year term. Mr. Comedians, an ABC-TV special fea-

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BROADCASTING, Nov. 24, 1969 67 turing the voices of great comedians of Tom Johnston, one -time program di- western, folk and jazz. the past and present and accompanied rector at WKBD -TV Detroit, and is a Elizabeth Taylor in England Elizabeth by animations of their routines, will subsidiary of Norris Grain Co., Chi- Taylor will make her dramatic televi- air Tuesday April 7 (8:30 -9 EST). cago. Norris also has TV production sion debut in a one hour, original spe- The program is produced and directed interests in the Miami area. Interstate's cial to be colorcast on NBC in the by Arthur Rankin Jr. /Jules Bass Video - phone: (313) 483 -6399. 1970-71 season, it was announced last craft International Ltd., with animation Beginning added service The Pro- week. According to producers in the by Bruce Stark. grammers, a New York radio consult- United Kingdom, Harlec Television and Sports entry Interstate Broadcast Net- ancy firm which offers subscribers re- ATV, Miss Taylor will contribute fee work Inc., Box 364, Ann Arbor, Mich., cordings and recommended playlists, has to combined theatrical charities to- packager of radio -TV live sports launched its second music programing ward rebuilding of Denville Hall, home events on a regional and special -net- service. The new format, called Mod - for retired actors and actresses in Eng- work basis, enters the TV film syndi- mor, will offer a more up -beat version land. While Miss Taylor's fee was not cation field with series on auto racing, of the Programmers', middle -of- the -road devulged, it was estimated to be in the hockey and other sports. The new firm, programing currently in use by some vicinity of $250,000. The Taylor tele- also active in the closed- circuit TV 200 client stations. The Modmor for- vision debut will be produced in Eng- sportscasting business, is headed by mula will draw from rock, country and land.

Intonational

USIAfiIm to tell Nixon story abroad

Rushed out in two weeks time after President's speech it comes in English, 17 other languages

The U.S. Information Agency last week program for troop withdrawals. only began distributing the film last began distributing abroad a 15- minute The beginning of the film shows a week. film designed to convince foreigners large number of marchers in Washing- The USIA is also now preparing, that anti -war demonstrations in the U.S. ton demonstrating against the war in through its motion picture and televi- do not represent the opinion of the ma- Vietnam. The USIA correspondent says sion department, a short film biography jority of Americans. The black -and- the demonstrators were given permis- of Vice President Agnew and a 90- white film, called "The Silent Majority," sion to carry their protest "within sight minute documentary on the U.S. role is being made available in English and of the White House." The correspond- in Vietnam. 17 other languages to TV stations and ent then says that many of the people The 10- minute black- and -white film networks in 104 countries throughout merely observing the demonstration on Mr. Agnew is being produced at a the world. from the sidelines are "probably mem- cost of $20,000 and is expected to be Work on the film was begun on Nov. bers of that `silent majority' " to which completed before the end of the year. 4, the day after President Nixon's na- Mr. Nixon referred in his speech. USIA spokesmen said it was believed tionally televised speech on Vietnam, Toward the end of the film there is the film portrait of Mr. Agnew was the and was completed on -Nov. 16, the footage of President Nixon at the White first of a Vice President that the agency weekend of a large moratorium demon House looking over thousands of tele- had produced. The agency has pro- stration in Washington. USIA spokes- grams and letters he received following duced, however, several films of Vice men said that the film project was the his speech on Vietnam. The film con- Presidents in previous administrations agency's own idea and had not been cludes with a statement by the USIA travelling abroad. cleared by the White Höuse. The film correspondent that: "What I have The 90- minute documentary on Viet- was approved by the USIA's deputy di- found . . . is that the loudest sound nam, directed by John Ford, cost $214,- rector, Henry Loomis, in the absence is not the only one that should be 443. Work on the documentary was of the agency's director, Frank Shake- listened to." begun during the Johnson administra- speare, who was out of the country at The-. production cost of the initial tion. the time the film was being produced. English version of "The Silent Ma- None of the USIA materials will be The film contains film clips from jority" was $11,000. The cost of trans- seen in the U.S., since the U.S. Infor- President Nixon's Nov. 3 speech lation ($9,000) and prints ($10,000) mation and Educational Exchange Act on Vietnam and includes an interview brought the total cost of the film to of 1948 only authorizes the USIA to wtih Dr. George Gallup, president of $30,000. The USIA said that, after distribute its product abroad. the American Institute of Public Opin- production of the original English ver- ion. In a studio interview Mr. Gallup sion, the film was being dubbed in Foreign sales up says that a poll of 500 people across the French, Spanish, Portuguese, Arabic, country following President Nixon's Vietnamese, Greek, Turkish, Hebrew, this fall for ITC Nov. 3 speech showed that a large ma- Hindi, Cantonese, Urdu, Bengali, In- Independent Television Corp., New jority of the American people supported donesian and Farsi (Iran). York, said last week it has scored on the President's policies as set forth in There was no indication as to which two counts in its foreign business: in his speech and that a large majority of stations or networks abroad would ac- the distribution of musical-variety shows the public also favored the President's tually air the USIA film. The agency in Latin America, and a record $2.1-

68 BROADCASTING. Nov. 24, 1969 million gross in foreign sales in a four - week period in October. For the first time, ITC is now dub- bing such video -tape series as The John Davidson Show, Liberace and Stars in Telex writes Revue (retitling of Kraft Music Hall on NBC -TV). ITC officials said that new specs films were always dubbed in Spanish for Latin American sale, but now ITC offers taped musical- variety shows. on sensitivity These properties, plus several specials, such as the Royal Family docu- and ruggedness mentary and Twelfth Night with Alec Guiness, Tommy Steele and Ralph in Richardson; the suspense-mystery se- headphones. ries, The Strange Report; Randall & Hopkirk (Deceased), a private-eye series, and This is Tom Jones (on ABC- TV), has contributed to the record - breaking gross sales overseas.

Satellite links to home TV foreseen Parley in France told direct broadcasting via space gear is probable

An international group of telecommunication savants feels that direct broadcasting to homes and /or community sets via satellites will become a reality in the coming decade, presenting "new problems and opportunities requiring changes in traditional organizations and ways of thinking." the Communicator Series But the group, meeting in France HIGH SENSITIVITY AND LOW OPERATING Sept. 21 -25, warned that no nation POWER. The new Communicator Series of should be permitted deliberately to headphones is designed around a dramatic broadcast sound or TV into the terri- new driver unit that requires only absolute tory of other nations without consent. minimal operating power. This added effi- "In order to deal with the complex ciency allows for a substantial increase in problems of direct satellite broadcast- sensitivity without any increase in distortion, ing, including intentional or uninten- making the Communicator Series the most tional spillover sensitive and versatile headphones available of programs," the panel today. said, "greater cooperation among nations and RUGGED. CONSISTENT PERFORMANCE. Un- broadcasters should be like the soft aluminum or paper cones in sought." most of today's headphones, the Communi- The meeting, sponsored by the Car- cator's rugged new cone is made of special negie Endowment for International material that will provide peak performance Peace and the Twentieth Century Fund, without being affected by temperature or also called for the merger of the Inter- humidity. This means that you get consistent, national Telcommunications Satellite high quality performance, day in and day out, Consortium (Intelsat), comprising under the most demanding communications 70 conditions. nations, and Intersputnik, made up of the Soviet and its Euro- For more information on Telex's new Com- Union eastern municator headphones, contact your near- pean allies. est Telex dealer or write. "An integrated and global system of satellite communications, taking into consideration the coordination of existing and projected systems," the report wooue+ op 0UNO RE5CAMC.. said, "is most desirable as a means of assuring the best service with the great- TELEX® est economy. In particular the cost of !ELE!® 1 9600 Aldrich Avenue earth stations, tariff rates and superior Minneapolis. Minnesota 55420 quality of service would reflect the relative efficiency of a global, integrated system."

BROADCASTING, Nov. 24, 1969 69 Media

At NBC: give a little, take a little TV stations to bear most of AT &T increase, but they'll get more breaks for own sale

NBC -TV officials and the NBC-TV af- to the stations." number of 62-second positions would filiates board of delegates reached a "We were confident our proposal of- increase from six a week to 16 a week, quid -pro -quo agreement last week under fered a fair and reasonable solution to to be created in each of the 10 new which affiliates would absorb almost a difficult problem," the board said. cases by expanding breaks that are cur- half of the network's $7.4- million in- "NBC considered this alternative and rently 42 seconds in length. crease in AT &T costs in the first year accepted virtually all the modifications There was no immediate way to es- and about 81% of it after that. we had suggested." timate how much new revenue the sta- Key attractions for the affiliates are The plan was described as follows: tions might thus obtain to offset re- NBC's agreement to provide more "1. NBC will absorb the full cost of ductions in station compensation. The break time for station sale, effective the rate increases from Oct. 2, 1969, to answer obviously would depend on the Jan. 5, 1970, and to defer assessment March 1, 1970. extent to which the expanded positions of affiliates for their share of the AT &T "2. NBC will effect a 6.5% reduc- are sold and also on the rates charged, increase -via a 6.5% reduction in their tion in compensation March 1, 1970. and presumably would vary from sta- network compensation -until next year, "3. Effective Jan. 5, 1970, the pat- tion to station. March 1. tern of station breaks in the evening If a 6.5% reduction in station com- Thus NBC would absorb all of the schedule will be: (a) 42- second sta- pensation would yield $6 million of the increase for the first five months since tion breaks after half -hour programs; $7.4 million total increase on a full- the rate boost went into effect last Oct. (b) 62- second station breaks after pro- year basis, network sources calculated 2, and the affiliates would start getting grams of one hour or longer that end that deferment of the effective date to the extra time for local sale-10 new before 11 p.m. New York time; (c) a March 1 would mean that in the first 62- second night -time breaks a week, 42- second station break across the 12 months of the rate increase NBC created by lengthening 10 breaks that board at 11 p.m. New York time re- would absorb about $2.5 million of the are now 42 seconds -two months be- gardless of program length; (d) in- affiliates' share plus its own $1.4-mil- fore the reduction in compensation took terior breaks of 32 seconds continue as lion share, or a total of approximately effect. at present; (e) the 'movie' [commer- $3.9 million. For the year starting next The plan, although approved by the cial] formats remain unchanged. Oct. 2, $6 million borne by affiliates affiliates board, must be approved by "This will provide 17 positions of would represent about 81% of the the general affiliate body. Telegrams 32 seconds, 14 of 42 seconds and 16 $7.4 million total. were sent to all NBC -TV affiliates last of 62 seconds per week in the current In its wire, the board told NBC affil- week by the affiliates board, headed by schedule." iates that "both NBC and your board Harold Grams of xsD-TV St. Louis, pre- NBC officials said the basic change recognize there is no perfect solution senting details of the plan and "strong- in the pattern of breaks was that the to the problem created by the AT &T ly endorsing it. increase. In its wire, the board said the plan "We have tried, however, to find was worked out at a meeting Monday NET council elects a course that would be reasonable and through Wednesday last week between equitable to all concerned and we announced have the board and NBC officials at Tryall, The NET affiliates council been gratified by the spirit of coopera- Jamaica, and largely represented a last week the election of Kenneth A. tion and mutual understanding that has counterproposal developed by the board Christiansen, manager of wuFT(Tv) marked all our discussions with the net- after it found NBC's first plan to be Gainesville, Fla., as chairman; Dr. Otto work representatives. We hope that in "unacceptable." F. Schlaak, manager of wMvs(Tv) Mil- your independent consideration of this The network's first proposal, accord- waukee as vice chairman; Robert H. plan you will agree with the judgment ing to the wire, called for a 6.5% re- Ellis, manager, KAET(Tv) Arizona State of your board which strongly feels that duction in affiliate station compensation University, Tempe, as secretary; and the interest of the network and the sta- effective next March 1. This, it was esti- Loren B. Stone, manager, KCTS -TV Uni- tions have been fairly reconciled." mated, would produce $6 million of versity of Washington, Seattle, as treas- The agreement, coming after one in the approximately $7.4 million extra urer for the coming year. which ABC-TV agreed to absorb all of that NBC -TV will have to pay annually Other station managers serving on the additional AT&T costs for its affil- under the new AT &T rates. the council will be Lloyd Kaiser, wrrF- iates for at least one year, appeared to Even though "the plan also recog- (TV) Hershey, Pa.; William J. Mc- weaken the hand of CBS-TV in its ef- nized the stations' needs for additional Carter, WETA(TV) Washington; Dr. forts to sell its own affiliates board on revenue opportunities to offset the de- Presley D. Holmes, WOUB -TV Athens, a plan under which 40% to 44% of crease in station compensation," the Ohio; Dr. James L. Loper, KCET(TV) CBS-TV's estimated $6.8-million an- telegram continued, the affiliates board Los Angeles; J. Michael Collins, WNED- nual AT &T increase would be ab- in a two -day session found the plan TV Buffalo; and John Montgomery, sorbed by affiliates. That plan presum- "unacceptable" and came up with an KDIN -TV Des Moines, Iowa. ably is under review after being found alternate plan "much more favorable "unacceptable" by the CBS-TV affiliates ilo BROADCASTING, Nov. 24, 1969 The Nation Will Breathe Easier

Because You...The Broadcaster...

Are "Airing The Matter"

"It's A {Natter Of life And Breath"

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BROADCASTING, Nov. 24, 1969 71 board ( "Closed Circuit ", Nov. 17). The AT&T increase-and the criti- Siphoning worries pay -TV foes cisms of network-TV news touched off by Vice President Spiro T. Agnew, which prompted the affiliates board to It's a familiar, but vital issue to opponents adopt a resolution "fully" supporting the network (see page 70) -were said as they plead their case in the House to be the principal agenda items at the NBC Jamaica meeting. There was one live issue at last week's graming, which seems of special con- The affiliates board also heard NBC - House Communications Subcommittee cern to the subcommittee. Under FCC TV program -development plans for the hearings on pay TV: Would subscrip- rules, no sporting event that has been 1970 -71 season (BROADCASTING, Nov. tion stations siphon off the public's carried on free television during the 17), reports on NBC -TV standings in favorite free programs? So far, the sub- past two years can be taken by pay TV. the ratings this season, news and sports committee majority doesn't think so. The intent of the rule is to keep such coverage plans, and plans for some And as a result the atmosphere was programs off subscription stations corn - daytime changes at the end of this year. relatively friendly for advocates of pay pletely. However, he said, programs Effective Dec. 29, a new program TV. It was clear, however, that if op. such as the Super Bowl or the World tentatively titled The Who, What or ponents could turn the subcommittee Series could be purchased by pay -TV Where Game will move into the 12:30- around on that one issue, a bill banning entrepreneurs and kept off the air for 12:55 p.m. period replacing Name Drop- pay TV would be voted out in about two years, with the pay broadcasters pers. The latter is due to move to 4- 10 minutes. paying the sports for that period. The 4:30 p.m. in place of Letters to Laugh - The issue was raised by congressmen games would then become available for In, which is slated to be dropped. Also on both sides last week. Representatives pay TV, meeting the FCC's require- on Dec. 29, Life with Linkletter, fea- James Harvey (R- Mich.), an opponent ments, he said. turing Art Linkletter and his son Jack, of pay TV, and Richard Ottinger (D- This argument carried some weight is scheduled to move into the 1:30 -2 N. Y.), an advocate, agreed that the with the subcommittee. Over and over, p.m. slot replacing You're Putting Me possibility of siphoning is the "key one congressman or another would On, also due to be dropped. factor." Subcommittee Chairman Tor- speculate: "What if Howard Hughes bert H. Macdonald (D- Mass.), another bought the Super Bowl and kept it off favorable presence for pay -TV hope- the air ... ?" So far, the argument has FCC asks comments on fuls, said Congress would watch closely fallen short of acceptance because of to see that the FCC enforces its own assurances by the FCC and its sup- banks in broadcasting order, which authorized pay TV but set porters that such a coup would not be In response to a request by the Ameri- severe restrictions on its operation permitted. can Bankers Association asking for (BROADCASTING, Dec. 16, 1968). Mr. Wasilewski hammered at another amendment of the FCC's multiple own- Other old, familiar issues were raised theme. "The clearest reason for reject- ership rules as they apply to the broad- during the first three days of testimony ing pay TV," he said, is that the greatest cast holdings of banks, the commission last week -such as the alleged threat to burden of such a system would fall on last week solicited comments on what existing broadcasters posed by pay TV, those least able to pay for it- people information banks should file about and the possibility that poor Americans in low- income groups, and especially in their holdings and how much broadcast could not afford the service -but these the ghetto. . " The present system stock they should be allowed to own. alone will apparently not sway the sub- serves all Americans, he said, without In the same action the FCC opened committee. creating a class of "second-class citi- an inquiry into certain financial and They may carry more weight with zens" management connections between banks the full Commerce Committee. The sub- In practical political effect, this argu- and licensees. committee is considering a bill intro- ment is a corollary to the siphoning In its notice of proposed rulemaking duced by Representative John D. Din- issue. A pay -TV system that provides the commission asked interested parties gell (H. R. 420), along with about 20 special-interest programs for a fee would whether the filing of trust agreements similar bills, all of which would ban probably be welcomed by this sub- or abstracts, as required by FCC rules, pay TV. If, as appears likely, the subcommittee; the idea of a system that was necessary-and if so, can they be committee turns thumbs down on that would deprive poor Americans of pro- dispensed with in some cases by assum- proposal, committee Chairman Harley grams they now receive free. on the ing that the bank, as trustee, has full O. Staggers (D -W. Va.) may haul the other hand. would meet with unanimous power to vote and sell licensee stock. bills before the full committee, where hostility. The commission also sought comments the odds are against pay TV. During questioning of Mr. Wasilew- on whether banks should be permitted For the present, however, attention ski, Representative Clarence J. Brown to hold up to 3% of a station's stock if centers on the subcommittee and on the (R -Ohio) suggested that pay TV might they disclaim intent to manage or con- siphoning question. That threat was serve the positive purpose of providing trol policy. Presently, the commission stressed by both Vincent T. Wasilewski, greater diversity in programing. The limit is 1% with the exception of mu- president of the National Association of NAB president agreed, but warned that tual funds, stockbrokers and trusts, Broadcasters, and Julian S. Rifkin, pres- the consequence might be fewer or which may hold up to 3% of broadcast ident of the National Association of lower -quality free programs. companies with over 50 stockholders. Theater Owners. Mr. Rifkin, speaking for the nation's The ABA had asked that there be no The NAB president urged passage of theater owners -whose opposition to a limitation on broadcast holdings for the Dingell bill or, as an alternative, box -office in the home borders on the banks; that holdings in different trust the establishment by Congress of guide- rabid -said the advent of free television accounts in which the bank has voting lines for the FCC to follow. The present 20 years ago was a "traumatic" experi- power, not be considered collectively in rules, he said, can be easily subverted ence for his industry, but not a threat determining the size of its interest - or changed, particularly since commis- such as that posed by pay TV. He or if considered collectively-that the sion personnel come and go. noted that theater owners never at- level be raised to 10% on total hold- Mr. Wasilewski illustrated his argu- tacked free TV in the courts and never ings and 5% in any single trust. ment with a reference to sports pro- proposed congressional action. But if

72 (THE MEDIA) BROADCASTING, Nov. 24, 1969 revenues, Commissioner Cox said, the elective process." Did broadcasters broadcasting industry would have had He expressed disappointment broad- make miseries? the public's acclaim and could have casters have not supported the commis- own gotten a substantial period of adjust- sion's proposal for easing campaign ment. costs. It would permit broadcasters to FCC's Cox says television Instead, he said, it is now going to afford major -party candidates equal failed to respond in time lose that revenue, "and it is battling, time and some lesser amount to minor - to calls change against heavy censure, for a year within party nominees. for which to find replacement revenues." The commissioner, in urging broad- The Senate Commerce Committee has casters to provide more public -affairs Broadcasters five years ago turned aside approved legislation banning cigarette programing, parted company with some recommendations that they voluntarily advertising from broadcasting by the TV critics who contend that broadcast- curtail their airing of cigarette advertis- end of 1970. ing is not doing enough to illuminate ing, and now find themselves faced with The commissioner also noted that the great social issues. "Some of their the prospect of losing that source of there had been only "limited response" criticism is unreasonable," he said. "It funds without much time to replace it. to former Chairman Rosel H. Hyde's is not realistic to expect television to They hung back when asked to reduce suggestion that broadcasters afford po- solve all our difficulties in short order. rates for political broadcasting, and litical candidates reduced rates. In- "But," he added, "I do not think now find Congress considering bills to stead, he said, broadcasters generally many television stations are regularly require steep cuts in such rates. countered the suggestion with a call for attacking, on a repeated basis, the key Now, television broadcasters are repeal of the equal-time law. (He won- problems of their service areas. Nor being advised that "substantial upgrad- dered whether those calls were still does it seem to me that the networks ing" of their public- affairs programing serious or "just a rut into which the are pounding away on the questions is the best defense against the possibility industry has fallen. ") which may determine the quality of our of an FCC rule enforcing minimum In the absence of broadcaster action, society for the next generation." program criteria. The Supreme Court, he said, legislation has been introduced The commissioner said that those in upholding the commission's fairness in Congress that would require stations who suffer from social ills are entitled doctrine, provided legal support for to afford congressional candidates spec- to have television help eliminate them such a requirement. ified amounts of time at discounts of -"even though they may protest the FCC Commissioner Kenneth A. Cox up to 70% and 80 %. In addition, a loss of a favorite program." And those delivered this catalogue of what he commission of the Twentieth Century who bear responsibility of public lead- suggested were missed opportunities Fund has proposed that broadcasters be ership, be entitled to the help and sup- and the call for action on public -affairs required to make time available to ma- port "that can come only from televi- programing in an address before the St. jor- and minor -party candidates for sion," he added. Louis chapter of the National Academy President at 50% of their lowest rates. But although the critics, the commis- of Television Arts and Sciences on He said "one encouraging sign" is sion and Congress may exhort broad- Nov. 11. that all the networks and a number of casters, and although the commission The commissioner recalled that LeRoy other broadcasters have offered free or and Congress could require broad Collins, when president of the National discounted time to various categories of quantitative programing standards for Association of Broadcasters, urged the candidates. And, although he said some broadcasters, he said, only broadcasters industry to cut back on the carriage of in the industry continue to complain can conceive and present the needed cigarette commercials, but was re- they are not treated the same as news- programs. "Again, it seems to me that buffed. If it had "recognized the moral papers, he feels the political-broad -. the industry would be better served by issue" of using the airwaves to promote casting matter offers the industry "a voluntary action to improve its per- "a serious health hazard" and had de- chance to make a statesman -like con- formance in this critical area than by cided to forego cigarette advertising tribution to the public's interest in its government action toward that end."

pay TV is permitted. Mr. Rifkin said, "this debate has been going on for 14 so typical of advertiser -supported tele- a "great majority" of U.S. theaters will years and I've only been at the com- vision." Standard sports fare is similarly close. This development, he said, will, mission 14 days." prohibited, he noted. in turn, affect ancillary businesses- The commission testimony was basi- "Positively," he said, "we believe that parking lots, restaurants, public trans- cally a review of its decision to au- [pay TV] operation will provide a bene- portation, and retail stores. "The effect thorize pay TV and a rebuttal to those ficial supplement to conventional tele- in every city will be reflected in dark- who feel the restrictions on subscrip- vision. For example, it can find support ened streets and smaller tax revenues," tion service are inadequate. Mr. Cox for programs which might be too costly he said. noted that the commission limited pay for advertisers or which would be dis- He also said the advent of pay TV TV to one station in a community, and ruptive of conventional schedules." will lead to siphoning of free programs only then if there are already at least Commissioner Cox also rejected the and will further deplete "an already thin four commercial stations in that com- argument that subscription service supply of films." munity, so as not to "constrict the exist- would discriminate against the poor. "Why should we have pay TV ?" Mr. ing or potential free service." The pay "The rules we have adopted are in- Mr. Rifkin asked. "Who will benefit? outlet would also have to broadcast at tended to benefit the public at large. Who will lose ?" least 28 hours a week of free program- We have taken particular pains to in- The FCC came armed with its ing, he said. sure that the present programing offered answers to Mr. Rifkin's questions. The commissioner also reminded his free to the public will continue to be Chairman Dean Burch and Commis- listeners that pay TV may not include available to the public free of charge sioner Kenneth A. Cox appeared for "series -type programs with intercon- on at least four other stations," he said. the commission, with Mr. Cox carrying nected plots or substantially the same "Thus, we think that those who cannot, the ball- since, as Mr. Burch noted, cast of principal characters which are or do not wish to pay for subscription

BROADCASTING, Nov. 24, 1969 73 programs will continue to receive an said. "If it does not choose to do so, proposed by the FCC. adequate amount of free programing." pay TV will fail and you will hear no These assurances finally brought a "But we believe," the commissioner more of it." skeptical response from pay -TV ad- added, "that we cannot deny other In response to a question, Mr. Wright vocate Ottinger. "I must admit that I members of the public an additional said his company has no intention of sat and listened to you about as in- but optional source of programing. We going after free programs. Public reac- credulously as I did yesterday to the see pay television, in the limited form in tion is a primary reason, he said. "If theater owners when you indicated that which we have approved it, as a com- the Congress and the FCC weren't there you won't stretch the rules as far as petitive challenge which should enhance and there were no regulation at all," he you can," the congressman said. all television available to the public." said, "it would still be a stupid, suicidal One argument against the alleged in- Much of the questioning of Mr. Cox thing for us to take programs that have evitability of program siphoning was dealt with the problem of adult movies been on free TV and try to make the voiced by Representative Brown during on television, a problem of increasing public pay for it." the course of Mr. Wright's appearance. concern both to Congress and the com- The Zenith chairman devoted much "It seems to me that what people are mission (see page 64). And in a digres- of his statement to an attack on the willing to pay to see for themselves, and sion, several committee members dis- "shoddy propaganda" against pay TV what they'll watch on free TV, are two cussed with Mr. Burch his telephone by the theater owners. very different things," he said. "I just calls to the networks two weeks ago, In reality, he said, first-mn films on can't quite imagine people putting their the day after Vice President Agnew's pay TV would be no major threat. nickel in the slot to watch Laugh-In... . speech attacking network news. Two of There might even be benefits for the I woudn't put in two cents, but I do the congressmen were critical of the theater owners, he said: "Perhaps one watch parts of it occasionally on free chairman's attempt to get transcripts by salutary effect would be a move on the television." telephone rather than through normal part of theaters to bring high ticket Some of those who invoked the processes (see page 61). prices down, to attract more patrons, siphoning argument betrayed their un- The case for pay TV was not con- upgrade the movie houses, and make familiarity with the FCC's plans to fined to the FCC. Joseph S. Wright, the whole idea of going to the theater prevent erosion of free service. On the board chairman of Zenith Radio Corp. so attractive that people will not want first day of testimony, Representative -the principal pay -TV entrepreneur- to stay away." John Wydler (D -N. Y.) said the threat said the public should have a chance to Mr. Wright also said that his firm was of siphoning prompted his opposition decide for itself whether pay TV is so disinclined to go after free sports and that of his constituents. When Re- worth having. "If by its patronage in programs that it would not object if the presentative Macdonald asked if he had the market place the public takes to the FCC banned from pay TV all sports read either the FCC order authorizing service on a large scale, then and only that have been shown on free TV in pay TV or the court decision upholding then will pay TV succeed," Mr. Wright the last four years, instead of two as the commission, the New York congressman said he had read only news accounts. Representative Wydler added that he thought the changing composi- Outstanding Values tion of the FCC and the passage of time would erode the commission's in Radio -TV Properties restrictions. When Raymond Somers, general manager of WKYB(AM) Hemingway, S. C., made essentially the same argument two days later, Chairman Mac- EXCLUSIVE donald began to look exasperated. Mr. Somers also had read only press ac- CALIFORNIA counts, it developed -but he, too, felt that siphoning was all but inevitable. Mr. Somers said he once worked for $325,000 wacT(TV) Hartford, Conn., when that station was authorized to conduct the Well established daytime AM in ex- only pay -TV experiment in the country. He said there were numerous technical cellent growth market. Ideal owner - and service deficiences in the station's operation, but Representative Macdon- manager -sales manager situation. ald countered: "That's what an experi- Liberal terms. ment is -to work out the bugs." The marathon hearings continued last Friday (Nov. 21) and will run at least through the end of this week.

BLACKBURN & Company, Inc. táaqinglaimda RADIO TV CATV NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS Announced: The following sales were reported last WASHINGTON, D.C.. CHICAGO ATLANTA BEVERLY HILLS week and will be subject to FCC ap- James W. Blackburn Hub Jackson Clifford B. Marshall Colin M. Selph Jack V. Harvey William B. Ryan Robert A. Marshall Roy Rowan proval: Joseph M. Shriek Eugene Carr Harold Walker Bank of America Bldg. Frank Nowaczek Wendell W. Doss MONY Building 9465 Wilshire Blvd. KIMN(AM) Denver and KYxa(AM) 1725 K St. N.W. 333 N. Michigan Ave. 1655 Peachtree Rd. N.E. 274 -8151 333 -9270 346-6460 Oregon City, Ore.: Sold by Kenneth 873 -5626 -35 69 E. Palmer, John C. Hunter, Robert

74 (THE MEDIA) BROADCASTING, Nov. 24, 1969 Donner Jr. and others to Pacific & can TV & Communications Corp., casting Inc. Kenneth E. Palmer is pres- Southern Broadcasting Co. for in ex- also a multiple CATV owner. Price ident, John C. Hunter is vice president - cess of $6 million (see this page). was not disclosed. Buyers have interests treasurer, and Robert Donner Jr. is in WTOK -Tv (ch. KAOH(AM) Duluth, Minn.: Sold by 11) Meredian and vice president- secretary. Each holds Don LeMasurier to R. Bunker Rogoski, WDAM -TV (ch. 7) Laurel- Hattiesburg, 31.6% interest in the stations. K.IMN Charles Boonstra, Dalton Hille and both Mississippi; Mr. Rosenbaum also is full time on 950 kc with 5 kw; KYXI others for $122,500. Buyers have inter- has an interest in WCFT -TV (ch. 33) operates on 1520 kc with 50 kw day- Tuscaloosa, Ala. The time, 10 est in WMUS -AM -FM Muskegon, Mich., Tennessee system, kw nighttime. with about 2,000 subscribers, were Pacific and and WPLY(AM) Plymouth, Wis. KAOH Southern currently op- bought by Cable in WQMI- AM -FM -Tv is a daytimer on 1390 kc with 500 w. Information Systems erates Atlanta, wsta- Broker: Chapman Associates. 1968 from Gregg Cablevision Corp. AM-FM Cincinnati, and KHON -TV Hono- Broker: Chapman Associates. lulu and its satellites, IcAn -Tv Wailuku Approved: and KHAw -TV Hilo. The company is also acquiring KRHM(FM) Los Angeles The following transfers of own- station for $850,000 and WJRz -AM Hacken- ership were approved by the last Colorado, Oregon FCC sack, N.J., for $6.1 million, pending week (for other FCC activities see `For station deal set FCC approval. the Record," page 88). WMOO(AM) Mobile, Ala.: Sold by Pacific & Southern buying Samuel R. David and others to George $1 million is invested KIMN and KYXI for $6 million Beasley, Thomas Jenkins, James E. Har- in Booth CATV systems relson and S. E. Floyd for $240,000. FCC gives if its approval Booth Communications Co., group Mr. Beasley has interest in WKYX-AM- broadcaster and multiple CATV owner, FM Paducah, Ky.; WFMC(AM) Golds- Pacific and Southern Broadcasting, New is up boro and WKGX(AM) Lenoir, both York, last week announced an agree- spending over $1 million to wire which it North Carolina; WKBY(AM) Chatham, ment in principle to purchase KIMN- four CATV systems for holds Va., and wAsc(AM) Spartanburg, S.C. (AM) Denver and KYXI(AM) Oregon franchises. He is selling interest in WKBY and is ap- City, Ore., for over $6 million, subject The systems are in Blacksburg and plicant to acquire interest in WFNL(AM) to FCC approval. Salem, both Virginia; Kokomo, Ind., North Augusta, S. C. Mr. Jenkins is Rio Grade Industries, owners of the and Mt. Pleasant, Mich. The total sub- Raleigh, N.C., life insurance executive. Denver & Rio Grande Western Rail- scriber potential in those four com- Mr. Harrelson has interest in WFMC road, had previously bid for the sta- munities is estimated to be 33,200. and WASC. Mr. Floyd has interest in tions but the two parties failed to come Booth Communications has held fran- WFMC. WMOO is a daytimer on 1550 to a final agreement on the contract. chises in those communities between kc with 50 kw. Vote was 5 -to -1 with KIMN Broadcasting owns KYXI two and four years, but construction Commissioner Robert T. Bartley dis- through a subsidiary, Republic Broad- was held up pending FCC litigation. senting and Chairman Dean Burch not participating. WRON(AM) Ronceverte, W. Va.: Sold by Nash L. Tatum to Roy D. Wooster EXCLUSIVE LISTINGS Jr. and others for $160,000. Mr. Woos- ter was formerly southeastern district regional manager of the dairy and serv- TEX S -Profitable fulltimer in profitable multi -station mar- ices division of the Borden Co. WRON ket that will pay out based on present billings.

is full time on 1400 kc with 1 kw day There are several unique aspects about its opera- and 250 w night. tion. Prospective buyers must have net worth of Cable Television quarter million dollars. Price is $210,000 29 per cent down balance 10 years. Sulphur, Okla.: Sold by George Grif- fith to Commco Inc., Austin, Tex., prin- Contact George W. Moore in our Dallas office. cipally owned by Walter Jenkins, former aide to President Johnson, who also has multiple CATV holdings in Texas, as CALIFORNIA -Fulltimer put on air 21 years ago by the present well as New Mexico and Kentucky. Mr. owner in single station market. Station commands Griffith also has multiple CATV own- 77% of audience in all time segments. Profitable ership in Texas. Price was not disclosed. operation with an excellent reputation. Priced at Broker: Daniels & Associates. $175,000, balance on terms. Bennetsville and McColl, S.C. -Sold by Reeves Telecom Inc., multiple CATV Contact Don C. Reeves in our San Francisco office. owner, to Suburban Propane Co., Whip- pany, N.J., which also owns CATV system in Lowville, N.Y. Price was un- WASHINGTON, D.C. disclosed. Reeves Telecom is subsidiary 1100 Connecticut Ave., N.W. of Reeves Broadcasting Co., group 20036 202/393.3456 broadcaster. Broker: Blackburn & Co. CHICAGO 1507 Tribune Tower 60611 Huntington, Martin, McKenzie, Tenn. AND ASSOCIATES, INC. 312/337 -2754 -Sold by Cable Information Systems DALLAS Brokers of Radio,TV & Newspaper Properties 1234 Fidelity Union Life Bldg. Inc., multiple CATV owner, to S. A. Appraisals and Financing 75201 Rosenbaum, G. H. Ward, James R. 214/748 -0345 Dowdy and others, formerly principals SAN FRANCISCO AMERICA'S MOST EXPERIENCED MEDIA BROKERS 111 Sutter St. 94104 of multiple-CATV -owner Clear Vision 415/392 -5671 Cable Co., sold last summer to Ameri-

BROADCASTING, Nov. 24, 1969 75 that they had not been approached by WPIX renewal hinges on news issues the station were included with Forum's petition. But FCC in January will also look into Forum's third issue asks whether how WPIX serves needs of its community there are "differences" between its own efforts to determine community needs and interests and those of wpix(Tv), out al- June 23) . Besides issues concerning A bill of particulars spelling "and the means by which each pro- news distortion by wpix(Tv )'s news operations, the corn- leged instances of poses to meet those needs and inter- was issued last mission will also consider whether the wpix(Tv) New York ests." Bureau. station has adequately surveyed com- week by the FCC's Broadcast Commenting on Forum's filing, a of a re- munity needs and whether it can meet The document forms the basis wpix(Tv) spokesman said: "These are whether the them. Forum's issues are concerned newal hearing issue of the same kind of charges that Forum distorted, primarily with financing. station or any of its employes has been periodically releasing in an news. In its petition filed last week, Forum falsified or misrepresented effort to develop public sympathy for is that will be consid- asked the commission to add three The issue one its attempted raid on channel 11's li- issues to the proceeding. The first asks ered next Jan. 5 when the FCC holds cense. We are confident that a full it whether wpix(Tv) violated sponsorship - a hearing to determine whether refutation can and will be made at the should extend renewal to licensee WPix identification requirements of the Com- appropriate time." applica- munications Act by failing to announce Inc. or approve a competing In its own petition, filed the same filed by that the appearances of performers on tion for the channel 11 facility day as Forum's, WPix Inc. asked the Inc. certain programs were "paid for or Forum Communications commission to delete the community- WPix Inc. sponsored" during 1963 -65. Forum also Meanwhile, Forum and survey issue. The licensee said that it the charged that during 1965 -67 the station each filed petitions last week with had undertaken "an extensive analysis announced that appearances FCC seeking to enlarge or delete issues only such of its community- survey efforts" which were "arranged through" various rec- in the proceeding. it had filed Nov. 12 as an amendment Bureau's bill of par- ord and publishing companies. The Broadcast to its renewal application. The licensee these purported in- A second proposed issue would ticulars included said it had "consulted with more than question wPix(Tv)'s honesty in its ef- stances of news distortion by wpix(Tv) 700 representatives of significant groups forts to ascertain community needs and during 1968: and interests" and had fully complied crisis, interests. Forum alleges that several of During the Czechoslovakian with the commission's survey require- was the community leaders supposedly a UPI correspondent in Vienna ments. It also said it was unaware that wpix(Tv) correspondent questioned by the station were not in identified as a its survey efforts might be called into from Prague, and a film on fact even contacted. Copies of letters reporting question until it received the hearing the was superimposed with the from several of these persons stating crisis designation order. It said the issue was caption, "via satellite," though records "entirely unnecessary." indicate that no satellite- transmitted Forum's financial representations film was available to the station at the 36 enter news field were also disputed. WPix said an issue time. should be added of whether Forum had Old films were used in coverage of via Columbia U. course "substantially understated" its construc- a Boston ghetto riot and a student A former doorman, two former mail- tion and operating costs and whether it demonstration at San Francisco State men and three former teachers are actually had available funds not here- College; in the Boston incident, the among the 36 graduates of the 10 -week tofore questioned. film actually was of an unrelated high - Columbia University School of Journal- The licensee, in addition, requested school disturbance. ism summer program who have found a modification of the existing compara- President Nixon's presi- During jobs on news staffs of radio and tele- tive issue to emphasize the criterion of dential campaign, film showing the vision stations and newspapers across WPIX (TV )'s past broadcast record. in Texas was represented as candidate the country. WPix said the modification was needed showing him in California, and foot- Of the 36 graduates of the program, to avoid "capricious results in cases age of former Vice President Hubert which started in 1968 to train minority where, as here, the hearing is a showing him in hybrid Humphrey purportedly group members for journalism careers, Los Angeles was actually taken the of two essentially different types of 31 are Negro, four Puerto Rican and the previous day in Philadelphia. proceedings -the renewal case, on one Mexican- American. Twenty stu- one hand, and the comparative hearing When wPlx(Tv) news department dents in - the 1969 program learned for new broadcast facilities, on the staffers brought irregularities to the radio and TV news. Sixteen were other." attention of a station news producer, trained in newspaper reporting. their complaints were ignored. The program was tuition -free, with The station's news director, after room and board, cost -of- living stipends NAB fall series draws detailing the practices receiving memos and family allowances based on need bigger crowd this year from former employe Nancy McCarthy, also provided. failed to bring them to the attention of Program costs for the 1968 and 1969 The National Association of Broadcast- anyone else in a supervisory position. programs were met by grants from the ers wound up its fall conference series After Mrs. McCarthy met twice with Ford Foundation and several news or- last week in Portland, Ore., and ap- president and general manager Fred ganizations which provided funds for peared set to establish an attendance Thrower to discuss the abuses, he fired personal expenses. record. her. The summer programs were directed Attendance at the first five of the Forum's application for channel 11 by Fred W. Friendly, former president six annual fall gatherings of broadcast- was accepted after the FCC decided of CBS News and now Edward R. Mur- ers with NAB staff members and officers the news distortion charges warranted row Professor of Journalism at Colum- was 1,628 (including the fifth confer- rescission of the license renewal granted bia. ence in Denver Monday and Tuesday WPix Inc. May 22 (BROADCASTING, last week). The figure is 395 ahead of

76 (THE MEDIA) BROADCASTING, Nov. 24, 1969 the similar stage last year. new AM facilities in all except the most A feature of the conferences this year isolated portions of the United States." has been the panel discussion on the Vir N. James, a Denver consulting No floor show critical issues facing broadcasters. Out- radio engineer, observed: "Existing pro- standing broadcasters have participated hibitive overlap rules for new daytime just a working girl working in the confrontation with NAB mem- stations are sufficiently restrictive in bers and staff. themselves ... there is no justification Panelists in Portland were: Richard for a white area requirement." C. Block, vice president and general A cautionary statement on the pro- manager of Kaiser Broadcasting, Oak- posals came from another consulting land, Calif.; Richard Brown, KPOJ(AM) radio engineer, E. Harold Mums Jr., Portland; Ray Johnson, KMED -AM -TV who said: "It is essential that the 'status Medford, Ore. and Eugene Wilkin, quo' be maintained for the limited KREM -TV Spokane, Wash. Mr. Block is period of study devoted to the future a member of the TV board of the NAB: development of aural broadcasting. Mr. Brown is former chairman of the Existing broadcast stations need a NAB radio code board and Mr. John- 'breather' to allow themselves to become son is a former member of the radio more firmly established from an eco- board of NAB. nomic standpoint." Another negative note was sounded by WPVL Inc., licensee of wpvc(AM) AM's don't like Painsville, Ohio, and applicant for a CP to permit fulltime rather than day- promoting FM's time -only operation. Noting that no FM channel was available in the Pains - Plan for single AM -FM ville area, WPVL argued: "Even if such aural service is sharply operation were possible, however, it would not eliminate the need for AM criticized by opponents service to reach commuters (who rarely have an FM radio in their car), under- The FCC received mostly negative com- privileged persons (who can't afford ments last week on its proposals issued good FM radios), and the general pub- last September aimed at promoting the lic who -perverse though it may be- growth of FM stations and tightening just don't listen to FM to the same standards for new AM applications. extent as AM." This is for real. No model The proposals would lump AM -FM The deadline for comments on the posing in that aisle. No put -on together as a single aural service and proposals has been extended to Jan. smiles for the picture. Her reject applications for daytime stations 14, 1970. Reply comments are now due name is Carol Koberlein. But and for major changes in daytime or Feb. 13, 1970. it could be Virginia White. Or night -time facilities that did not propose Linda Epping. Or any one of the first service to 25% of the proposed Common carriers other 1880 stewardesses who service area or 25% of the area's popu- to get work for Delta. lation (BROADCASTING, Sept. 8). equal- opportunity rules Dressed in her new chic Most of the negative responses were outfit, she looks like anything from applicants for AM CP's or from Common carriers, not to be discrimi- but a stewardess working. But nated existing AM licensees applying for per- against, are to have their own work she does. Hard, too. And mission to extend their broadcast day. set of rules on non -discrimination in you hardly know it. About 15 filings were received. employment practices ( "Closed Circuit," Even when she spreads June 30). In a representative filing. Ashdawn Delta's 1 200-m i l e' Roya l Service' Broadcasters, Inc., which has applied In a notice of proposed rulemaking First Class meal before you. Or issued for a CP for a 500 w daytimer in Ash - last week, the FCC said it felt a Tourist meal that's really dawn, Ark., said it opposes the require- the same considerations contained in delicious. Next trip, come see ment for a "25% white area" to be non -discrimination rules for broadcast- our working girls work. It's no served as a prerequisite to the establish- ers adopted June 4 should apply to floor show. But it's funny how ment of a local broadcast service. Ash - common carriers subject to commis- you get to feel like a leading dawn said the white area criterion was sion jurisdiction. man. Call Delta direct or see "nothing more than a guarantee to the The proposed rules would (1) require your Travel Agent. existing broadcast industry that new the carriers to establish and maintain a and competitive facilities will not be program encouraging equal opportunity; established to disturb the 'status quo'." (2) amend existing FCC reporting The would -be licensee added that 1968 forms to provide the commission with FCC radio figures indicate that the annual statistical and other informa- industry "has no need for any such tion on compliance, and (3) provide protection from competition." for forms to be filed by each applicant The proposal to consider AM -FM as for license or renewal or a CP giving a single aural service is "particularly data on the applicant's non-discrimina- naive," Ashdawn said, pointing out that tion program. The information would Delta is FM set circulation in rural areas is be considered by the commission in "minimal" and that car radios are passing on applications. mostly equipped to receive only AM. The proposal also provides proce- ready when It said the commission's proposals were dures for handling discrimination com- a "thinly veiled device to lock out any plaints. you are!

BROADCASTING, Nov. 24, 1969 77 focusOaance®

fiscal year (see page 79) and on appointing performance of some of our Fox Corp. reports Thursday (Nov. 20) 20th Century -Fox pictures." Also included in the figures in Corp. announced a net loss of $21,978,- is a write -off for the backlog of story sharp losses '69 000 for the first nine months of 1969, properties purchased in the past that down from earnings of $11,796,000 in will not be produced. Zanuck cites disappointing the corresponding period last year. Fox reported that the net loss in the performance of films for Fox's loss would have been greater third quarter of 1969 amounted to had it not been for extraordinary items $19,838,000, as compared with earn- in red ink $21,978,000 of $11,555,000, including the gain on ings of $4,126,000 in the third quarter the sale of a South African theater cir- of 1968. Bad news kept piling up at two major cuit and the elimination of a reserve for Mr. Zanuck noted that during 1969 film studios last week. On Wednesday contingencies. Fox had deliberately not leased feature Metro -Goldwyn-Mayer Inc. reported a Darryl F. Zanuck, board chairman films for first -time network television, net loss of $35,366,000 for its 1969 of Fox, attributed the loss to the "dis- "thus increasing the residual value of

The Broadcasting stock index A weekly summary of market activity in the shares of 91 companies associated with broadcasting. Approx. Total Market Shares Capitali- Stock Ex- C losing C losing Closing 1968 -1969 Out zation symbol change Nov. 20 Nov.13 Nov.6 High Low (000) (000) Broadcasting ABC ABC N 544 574 6035 7635 4531 4,859 $ 301,258 Atlantic States Ind. O 74 8 831 1535 6 1,798 15,733 Capital Cities CCB N 334 35 344 3736 26 5,804 195,885 CBS CBS N 50 514 494 594 414 25,617 1,232,690 Corinthian CRB N 234 2534 2535 3731 20 3,384 86,292 Cox COX N 4635 52% 534 59 37 2,893 156,222 Gross Telecasting GGG A 154 154 17 244 15 805 13,975 Metromedia MET N 214 23 234 534 174 5,603 127,468 Pacific & Southern O 204 22 21 264 134 1,627 31,727 Reeves Telecom RBT A 18 19 2036 354 12% 2,253 43,934 Scripps -Howard O 244 244 244 314 21 2,589 62,783 Sonderling SDB A 38 403g 4034 474 294 985 36,800 Starr Broadcasting O 144 13% 133á 1435 64 338 4,394 Taft TFB N 3036 314 3135 434 274 3,437 113,833 Total 61,992 $ 2,422,994 Broadcasting with other major interests Avco AV N 244 264 264 49% 234 12,872 360,416 Bartell Media BMC A 134 1335 124 224 834 2,292 30,942 Boston Herald- Traveler O 30 30 30 71 27 574 16,072 Chris -Craft CCN N 123i 134 1434 244 1135 3,201 47,503 Combined Comm. O 1431 14 124 1431 84 1,509 22,500 Cowles Communication CWL N 114 124 1436 174 935 3,969 56,995 Fuqua FQA N 314 324 34 47 3034 5,073 178,164 Gannett GCI N 284 2934 294 32 244 7,116 199,248 General Tire GY N 1935 194 1936 3435 1744 17,914 362,759 Gray Communications O 94 94 104 124 836 475 4,750 Lamb Communications O 53( 534 34 10 34 2,650 9,938 Lee Enterprises O 2235 224 2235 224 1535 1,957 43,289 Liberty Corp. LC N 1936 20 2134 244 14 6,743 140,524 LIN o 114 724 1334 3235 74 2,174 30,436 Meredith Corp. MDP N 424 45 46 594 3235 2,781 122,364 The Outlet Co. OTU N 19 20% 184 304 164 1,336 26,186 Plough Inc. PLO N 744 75 74 784 574 7,892 597,819 Post Corp. O 24 23 22 40 1431 594 12,474 Rollins ROL N 403/ 424 41 424 304 7,983 315,329 Rust Craft RUS A 334 314 3035 384 244 1,168 33,872 Storer SBK N 334 38 3135 62 2435 4,220 143,480 Time Inc. IL N 48 514 52 1004 364 7,238 384,483 Trans -National Commun. 0 4 43/ 44 114 4 1,000 5,000 Wometco WOM N 194 194 20 234 16% 5,683 105,704 Total 108,705 $ 3,250,247 CATV A m eco ACO A 114 124 134 144 74 1,200 14,400 American TV & Comm. O 183( 194 184 1944 94 1,775 31,506 CablecomGeneral CCG A 153* 18 1731 194 834 1,605 23,674 Cable Information Systems O 24 235 236 5 235 955 2,388 Oolumbia Cable O 174 134 124 174 94 900 11,475 Cox Cable Communications O 13 18 184 22 124 3,550 62,125 Cypress Communications O 1731 14 13 23 1031 854 11,102 Entron O 436 44 44 104 24 607 2,792 General Instrument Corp. GRL N 344 37 354 4334 26 6,028 223,036 H & B American HBA A 204 234 234 244 1136 5,016 105,336 Sterling Communications O 64 735 834 1035 54 500 4,375 Teleprompter TP A 863/ 9434 85 95 46 1,007 8,266 Television Communications O 16 174 154 204 10 2,654 41,137 Vikoa VIK A 3044 3331 34 354 20 1,795 53,563 Total 28,446 $ 595,175

78 BROADCASTING, Nov. 24, 1969 the Fox film library for future TV after -tax losses would be at least $25 sales." MGM has a year of million. The principal reasons for the Richard F. Zanuck, Fox president, financial headaches loss were said to be the additional write- reported that other company subsidiary downs of inventory values of theatrical operations, including Wylde Films, feature films to reflect earnings loss is expected losses; New York, a producer of TV commer- 1969 additional write -downs of properties cials, and KSMP -TV Minneapolis, "are greater in magnitude previously acquired for future film having record years." He added that in than had been expected production which management has de- network television, Fox will have eight termined will not be produced. programs covering six hours weekly in MGM said its loss for the fiscal year Metro -Goldwyn -Mayer Inc., which has prime time on the air by January, compared with earnings in fiscal 1968 woes been plagued by financial during of $9,409,000, or $1.63 per share. the past year and recently implemented James T. Aubrey Jr., who was re- a top -level management realignment, Soundcraft to CBS cently elected president and chief ex- reported last week a loss of $35,366,- CBS Inc. acquired last week the Sound - ecutive officer of MGM (BROADCAST- per share, for the fiscal craft division of Reeves Industries Inc., 000, or $6.11 ING, Oct. 27), said the new manage- Aug. 31. Danbury, Conn. The sale, plans for year ended last ment has made "a careful analysis of which had been announced (BROAD- The extent of the loss was even larger the company" and "is effecting econo- CASTING, Oct. 6), was completed Nov. than the company had estimated last mies rapidly." He voiced confidence 17. No price was disclosed. September, when MGM indicated that that MGM "will return to profitability."

Approx. Total Market Shares Capitali- Stock Ex- Closing Closing Closing 1968 -1969 Out zation symbol change Nov. 20 Nov.13 Nov. 6 High Low (000) (000) Programing Columbia Pictures CPS N 2835 3134 3034 42 25 5,863 194,183 Disney DIS N 11634 11534 1163g 123 6934 4,381 492,863 Filmways FWY A 2134 2334 2634 3834 1934 1,492 40,045 Four Star International 0 934 4'. 4% 10 38.1 666 2,831 Gulf and Western GW N 2034 2234 23 5034 19 16,426 402,437 Kinney National K N S N 303á 3134 3134 393.5 19 5,940 183,190 MCA MCA N 22 23 2134 443.5 2034 8,297 197,054 MGM MGM N 31 33 3334 4434 25 5,801 203,731 Music Makers Group 0 9% 13 123. 15% 9% 589 7,510 National General NGC N 208á 21 21% 463 189í 4,539 103,262 Transamerica TA N 1235 27% 28 38% 23 61,869 1,624,061 Trans -Lux TLX A 2134 233. 23 58% 1735 1,020 30,967 20th Century -Fox TF N 1885 20% 2085 41% 163.i 8,155 17,533 Walter Reade Organization 0 11 11% 1034 15% 8 2,342 24,006 Wrather Corp. O 24% 10% 934 24% 734 2,161 21,070 Total 129,541 $ 3,544,743

Service John Blair BJ N 2434 2434 26 28% 178/., 2,667 64,008 Comsat CQ N 54% 5534 5534 5834 4134 10,000 568,400 Creative Management 0 14 11% 1034 2034 834 1,020 10,710 Doyle Dane Bernbach 0 25% 2534 2534 33 2035 2,104 54,178 Foote, Cone & Belding FCB N 1234 1234 1334 15% 11 2,149 28,711 Grey Advertising 0 1334 153.4 1535 1834 13 1,163 18,311 Movielab MOV A 735 734 8% 1434 6 1,407 12,636 MPO Videotronics M PO A 934 1034 1134 2234 784 548 6,278 Nielsen o 383' 38 36 3834 28% 5,240 182,090 Ogilvy & Mather 0 2234 2434 23 35 16% 1,090 27,795 PKL Co. PKL A 11% 1234 12 3035 1034 725 10,237 J. Walter Thompson O 3234 33% 3334 41 2434 2,778 93,758 Wells, Rich, Greene O 13% 13% 1134 18% 834 1,601 16,202 Total 32,492 S 1,093,314

Manufacturing Admiral ADL N 16% 1734 1735 22% 1435 5,124 93,513 Ampex APX N 4335 47% 4834 49% 323¢ 10,815 517,390 General Electric GE N 82% 84% 84 98% 81 91,025 7,678,869 Magnavox MAG N 3734 4034 4134 56% 3734 16,561 697,549 3M M M M N 11434 118 11535 118% 94 54,521 6,038.201 Motorola MOT N 136 14434 149% 166 102% 6,148 965,236 RCA RCA N 3834 4084 40% 4834 3534 62,773 2,605,080 Reeves Industries RSC A 434 534 584 1034 434 3,443 18,076 Visual Electronics VIS A 10 11 1235 37 9% 1,357 16,773 Westinghouse WX N 6134 5234 63 713á 5385 38,750 2,373,438 Zenith Radio ZE N 3734 39 4034 58 3534 18,965 788,944 Total 309,482 $21,793,069

Grand total 670,658 $32,699,542

Standard & Poor Industrial Average 94.91 97.89 107.38

N -New York Exchange Shares outstanding and capitalization as of Oct. 30. A- American Stock Exchange Over -the- Counter bid prices supplied by Merrill Lynch,

O. Over -the -Counter (bid price shown) Pierce, Fenner & Smith Inc , Washington.

BROADCASTING, Nov. 24, 1969 79 Company Reports: tion among other leisure time and di- Ameco Inc., Phoenix -based manufac- versified interests, reported record rev- turer and installer of CATV systems, York, motion -pic- Movielab Inc., New enues and operating income for the reported a decline in net sales and net reported an ture processing laboratory, fiscal year ended Sept. 23: income for the three months ended increase in net sales but a net loss in 1969 1968 Sept. 30: income for The nine months ended Earned per share $2.55 $1.47 Revenues 458,392,000 117,897,000 1969 1968 Sept. 29: Operating income 12,660,000 6,121,000 Earned per share ($0.18) $0.01 1969 1968 Shares outstanding 4,963,000 4,152,000 Net sales 1,215,537 1,419,616 Earned per share - $0.28 Notes: 1968 figures restated. Operating in- Net income (loss) (214,406) 15,252 Net sales 11,667,246 7,398,369 come is before extraordinary item of $905,- Shares outstanding 1,200,000 1,200,000 Net income (676,884) 390,792 000 or 18 cents a share in 1969 compared Notes: 1969 figures include results of the with $2,513,000 or 61 cents a share in 1968. professional motion -picture division of Ber- key Photo Inc. 1969 net income is due to Vikoa Inc., Hoboken, N.J., constructor Financial notes: non-recurring expenses of $727,761 at the and operator of CATV systems, manu- beginning of the third quarter, which came John Blair & Co., New York, has de- with acquisition of that division of Berkey facturer of CATV equipment and pro- Photo. clared a common stock cash dividend ducer of TV films, reported a 16% of 12 cents per share, payable on Feb. Trans-Lux Corp. reports that gross increase in sales and a gain in net 13, 1970, to stockholders of record on revenues and net income reached record income for the nine months ended Jan. 15, 1970. levels for the nine months ended Sept. Sept. 30: 30: 1969 1968 Lee Enterprises Inc., Davenport, Earned per share $0.53 $0.58 and 1969 1968 Sales 17,890,000 15.466,000 Iowa, publisher group broadcaster, Earned per share $0.87 $0.78 Cash flow 1,716,000 1,310.000 reported record revenues and net in- Gross revenues 9,224,590 6,808,250 Net income 954,236 904,760 Net income 896,222 676,300 Average shares come for the fiscal year ended Sept. outstanding 1,815,399 1,559.378 Visual Electronics Corp., New York, 30. Operating revenues were $31,943,- manufacturer of visual and audio sys- Starr Broadcasting Group Inc., Omaha, 000, up 19% over 1968. Net income tems for broadcasting, last week re- group owner, reported an 11% increase was $2,880,053 or $1.49 per share as ported a decline of almost $5 million in gross revenues and a 30% increase compared to $2,415,291 or $1.27 per in net sales for the six months ended in net income for first fiscal quarter. share in 1968, a 19% increase. Sept. 30: Peter H. Starr, company president, Storer Broadcasting Co., Miami 1969 1968 also announced that the common stock Beach -based group station owner, has Earned per share $0.53 purchase warrants attached to the 338: Net sales 8,322,000- 13,021.000 declared a regular quarterly dividend Net income (329.000) 749,000 000 shares sold to the public have been of 25 cents per share, payable Dec. 9 Note: 1968 figures restated to reflect com- transferred separate and apart from the panies acquired on pooling -of- interest basis. to stockholders of record Nov. 28. common stock certificates to which Wrather Corp., Beverly Hills, Calif., they relate and will be separately quoted Publishers Broadcasting Co., Talla- producer of CBS -TV's Lassie and also and traded. hassee, Fla., is seeking registration of involved in TV distribution, reported For the three months ended Sept. 30: 365,866 shares with the Securities and an increase in revenues but a decrease 1969 1968 Exchange Commission, of which 215,- Earned per share $0.18 $0.13 688 will be offered for subscription by in net income for the nine months Gross revenues 793,589 731.701 ended Sept. 30: Net income 83,851 63.102 its stockholders at $10 per share maxi- Shares outstanding 461,000 461,000 1969 1968 mum. Publishers Co., owner of all the Earned per share $0.53 $0.65 Walt Disney Productions, Burbank class B stock of Publishers Broadcasting Revenues 15.268.842 12.227,886 Net income 1,004.145 1,169,144 Calif., TV and movie -production house, and 86.1% of the common, is offering Shares outstanding 1,896.357 1.800,854 reported record earnings for the fiscal Notes: 1968 net income is before extraordi- the remainder of the registered shares nary tax credit of $118,000, equal to 7 cents year ended Sept. 27: to its stockholders as payment of a per share. dividend. Publishers Broadcasting owns Earned per share $3.49 $192.94 National General Corp., Los Angeles, Revenues 148.367.000 137,146.000 WONS(AM) and WBGM(FM) both Tal- Net income 15.805.000 13,106,000 involved in TV production and distribu- Note: 1968 figures restated. lahassee.

Food firm to acquire quence just before the merger with Con- zation charge of $500,000, and heavy solidated was effected. interest charges. Rust Craft's cards Rust Craft's station group includes Official Films also announced that a Consolidated Foods Corp., Chicago, five TV stations, six AM's and five special stockholders meeting will be and Rust Craft Greeting Cards Inc., FM's. The group holds interests in held Nov. 26 to elect a board of direc- Dedham, Mass., last week announced about a half -dozen cable systems. Presi- tors and to consider a proposal to change an agreement in principle whereby dent of the parent firm is Louis Berk- the company name to Official Industries which will Consolidated would acquire the greet- man. Jack Berkman is president of Inc., of Official Films operate Rust division. ing card business of Rust Craft through Craft Broadcasting. as exchanges of stock worth about $30 For the year ended June 30: million. Rust Craft's broadcasting and $1- million loss in '69 1969 1968 cable properties, though, Earned per share $(0.40) 5(0.40) TV are not Net revenues 329,859 532,469 involved. tallied by Official Films Net TV license revenues 305,229 503,807 The proposed merger, however, is Official Films Inc., New York, distribu- Net income (1,009,261) (1,040,466) subject to approval by the FCC because tor of television series and motion pic- the Rust Craft group stations and tures, has reported a decline in net CATV interests, now held in a wholly - revenues and a continuing net loss for TVC obtains financing owned subsidiary, Rust Craft Broad- its fiscal year. casting Co., would be spun off from the Louis C. Lerner, chairman and presi- for Akron cable system parent firm and transferred on a pro - dent of the company, attributed the loss Television Communications Corp., New rata share basis to the present stock- to high sales costs related to sales vol- York, will receive $5 million in long- holders in Rust Craft Greeting Cards ume; failure of Official Films' series, term financing from the John Hancock Inc. The spin -off would come in se- Your Daily Horoscope; a large amorti- Mutual Life Insurance Co. and Mass-

80 (FOCUS ON FINANCE) BROADCASTING, Nov. 24, 1969 achusetts Life Insurance Co. Prince bought 875 shares, giving him a total 3,800 class A shares. Bernard Shlossman sold of 3,025. Walter P. Weber bought 3.25 shares, 1,000 class A. shares, leaving 2,415 class A The latest agreement raises to $12 giving him a total of 1,570. Henry W. West shares. million the amount the two insurance Jr. bought 1,000 shares, giving him a total of Post Corp. - Loewi & Co. bought 3,861 6,460. shares and sold 4,003 shares, leaving 11,825. firms have agreed to lend TVC, a cable - Capital Cities Broadcasting-John B. Fair- child exchanged 4,000 cumulative convertible RCA -Delbert L. Mills sold 4,164 shares, television system operator, in the last preferred shares for 4,000 shares, leaving leaving 25,956. Theodore A. Smith sold 3,000 20 42,835 cumulative convertible preferred shares, leaving 31,885. months. shares held personally and 17,406 cumulative Reeves Telecom Corp.- Edward L. Glock- Alfred R. Stern, president and chair- convertible preferred shares held as custo- ner sold 600 shares, leaving 1,000. man dian. Mr. Fairchild also sold 3,600 shares, Rollins Inc. -John W. Rollins sold 20,000 of TVC, said the loan agreements leaving 3,100. Joseph B. Somerset bought shares, leaving 882,640 held personally and provide for $3.2 million of 81/2 % 10,000 cumulative convertible preferred 7,494 held as custodian. Mrs. John W. Rollins shares, giving him a total of 13,360 cumula- sold 100 shares, leaving 3,150. 0. Wayne promissory notes and $1.8 million of tive convertible preferred shares. Rollins sold 3,000 shares, leaving 3,290,440. 8t2% convertible notes, each due in Columbia Pictures Industries -Mrs. Stan- Henry B. Tipple exercised option to buy ley Schneider sold 300 shares, leaving 370 5,625 shares, giving him a total of 81,626 1985. The convertible notes are re- held personally, 47 held as custodian, 3,518 personally, 24 held by wife as custodian, held by husband, 792 held by husband as 48,200 held as co- trustee and 11,600 held deemable into 138,461 shares of TVC custodian and 25 held in husband's retire- through foundation. $13 ment fund. stock at per share. Broadcasting F. Scripps- Howard Broadcasting Co.- Joseph Corinthian Corp.-Robert R. Fawcett bought 300 shares, giving him a Proceeds of the financing, Mr. Stern Bryan bought 5,000 shares, giving him a 1,000 total of 24,775. C. W. Petersmeyer bought total of 500. M. C. Watters bought said, will be devoted to construction of 50,000 shares. giving him a total of 155.000 shares, giving him a total of 61,500. the initial segment of his firm's CATV held personally and 1,200 held by children. Sonderling Broadcasting Corp. -Mason A. Harry A. Watkins bought 400 shares, giving Loundy sold 600 shares, leaving 453,000. system in Akron, Ohio. him a total of 3,200. J. H. Whitney sold Storer Broadcasting Co. -Mrs. Stanton P. 50.000 shares. giving him a total of 1,086.673 Kettler bought 1,000 shares, giving her a held personally and 439,121 held through a total of 1,718 held personally and 29,100 company. held by husband. Two engineering firms Cox Broadcasting -Frank Gaither sold 500 Time Inc. -Bernhard M. Auer sold 200 shares, leaving 8,523. C. M. Kirtland Jr. shares, leaving 9,392. Henry Luce III through reveal merger plans sold 500 shares, leaving 5,243. family trusts bought 200 shares, giving him Cypress Communications - David Graham a total of 255,028 held through family trusts, through trading account bought 3,925 shares 19,045 An agreement to merge has been an- and sold 7,397 shares, leaving 55,597 held 120,317 held personally, held through through trading account and 1,193 held per- trust and 11,535 held as co- executor. nounced by Gautney & Jones Com- sonally. 20th Century -Fox Film Corp. - Andre munications Inc., Washington, and Filmways Inc. Leonard R. Gruenberg Hakim bought 500 shares, giving him a total sold 8,210 shares. -leaving 41,449. Leonard S. of 1,000. William C. Keefe bought 100 shares, Datronics Engineers Inc., Wheaton, Gruenberg sold 600 shares, leaving 49,659. giving him a total of 200. David Brown Md., through an exchange of shares. Fuqua Industries Inc. - J. B. Fuqua bought 1,000 call on common. through retirement trust bought 200 shares, Vikoa Inc. -William Bodenstein received The surviving corporation will be Da- giving him a total of 3,313 held through re- as bonus 12,500 shares, giving him a total of tronics, a public firm whose shares are tirement trust, 414,000 held personally and 50,096. 2,400 held by wife as custodian. Walter Reade Organization- Sheldon Guns - sold over the counter, which is engaged Grey Advertising Inc. -Alan B. Fendrick sold 7,000 leaving 15,500. Samuel nought 1,000 shares, giving him a total of berg shares, in communications engineering, com- 1,100. Hoffman bought 500 shares. puter operations, data management, H & B American Corp. -William J. Bres- Wometco Enterprises- Investors stock fund nan bought 300 shares, giving him a total of sold 53,900 shares, leaving none. hospital services and publishing. Gaut- 400. Zenith Radio Corp.- Eugene M. Kinney ney and Jones Communications is also Kaufman & Broad Inc. -LeRoy H. Golman sold 3,000 shares, leaving 30,406. jointly with wife sold 2,000 shares, leaving engaged in communications engineer- none held jointly with wife, 34,000 held personally and 500 held as custodian. ing. Kinney National Service-Charles Agemian Following stockholder approval, Da- sold 600 shares, leaving 17,153. Alfred Golden sold 200 shares, leaving 5,434. Salim Lewis tronics Engineers will change its name through partnership bought 3,000 shares. to G&J Inc. and will be located in Falls Media General Inc. -D. T. Bryan through trusts sold 1,000 shares, leaving 10,700 held Church, Va. George E. Gautney will through trusts, 441,460 held personally, 200 held by wife, 900 held by wife as executrix be president and Carl T. Jones execu- and 9.633 held by daughter. Mr. Bryan tive vice president of the new company; through trust bought 958 class B shares, giving him a total of 2.258 class B shares John Gautier, now president of Datron- held through trust, 91,290 class B shares held ics, will be vice president. Messrs. Gaut- personally, 280 class B shares held by wife and 50 class B shares held by daughter. ney and Jones, who also are broadcast Memorex Corp. - Laurence L. Spitters consulting engineers, will hold con- through foundation sold 100 shares, leaving 900 held through foundation, 52,557 held trolling interest in G&J Inc. Datronics personally and 23,093 held through company. Alejandro Zaffaroni sold 2,500 shares, leav- has 900,000 shares of common out- ing 2,500. standing; it was selling at $5 -$5.50 MGM Benjamin Melniker sold 3,200 shares, leaving 18,013. Louis F. Polk Jr. last week. bought 50,000 shares, giving him a total of 70.000. 3M Co.- Robert M. Adams through joint tenancy sold 100 shares, leaving 680 held Who traded stock through joint tenancy, 210 held personally and 105 held by children. Irwin R. Hansen Order The World's during October sold 500 shares, leaving 10,000 held personally. 360 held jointly with wife and 285 held by Finest Tape Cartridge wife and children. Robert V. Holton sold 750 The Securities and Exchange Commis- shares, leaving 10,379. William L. McKnight sion has reported the following stock sold 14,000 shares, leaving 2,603,220 held per- System Today! sonally and 1,673,203 held by wife. John F. transactions of officers and directors Whitcomb sold 300 shares. leaving 14,777 CRITERION! and of other stockholders owning more held personally and 888 held by wife. Motorola Inc. -John A. Hubeny sold 600 Get a Criterion record /playback unit. than 10% of broadcasting or allied shares, leaving 500 held personally, 300 held accuracy of 0.2%. Direct capstan companies in its Official for jointly with wife and 100 held by children. Speed Summary J. Paul Jones sold 700 shares, leaving 500. drive comparable to finest reel -to -reel October (all common stock unless John F. Mitchell bought 710 shares, giving skewing. Exclusive him a total of 1,000. Arthur L. Reese sold machines. No tape otherwise indicated) : 300 shares, leaving 4,000. triple tape guide assembly with pres- National General Corp. -Herbert A. Allen sure machined cast aluminum head through trusts sold 100 shares, leaving 1,800 Ampex Corp. Robert J. Weismann sold Gates Radio Company, 1.500 class A shares,- leaving 3,000 class A held through trusts and 6,600 held personal- mounting. Write shares. Following are exercise of options: ly. Quincy, Illinois 62301, or telephone Lawrence Weiland bought 100 class A shares, National Showmanship Services Inc. - (217) 222 -8200 for off -the-shelf delivery. giving him a total of 850 class A shares. James T. Glavin bought 200 shares, giving Thomas E. Davis bought 2,150 shares, giving him a total of 4,417 held personally and 420 him a total of 6,100. William A. Gross bought held by members of family. 1,000 shares, giving him a total of 3.076. Ar- PKL Co.'s-Jack R. Green bought 800 class thur H. Hausman bought 1.925 shares. giving A shares. William A. Murphy sold 300 class him a total of 11.950 held personally and 100 A shares, leaving 4,700 class A shares. John N-I G A T-ES held by wife. Robert L. Pappas bought 1,500 Shima bought 3,500 class A shares and sold shares, giving him a total of 5,000. Eugene E. 300 class A shares, giving him a total of DIVISION OF HARRIS -INTERTYPE BROADCASTING, Nov. 24, 1969 81 fq u íp m e llti fngí u e ei ing

Sony will enter Fire- hazard plan TV player market ready for action Apollo 12 liftoff is used But there's more to it to demonstrate how to than that; OK is needed tape shows off the tube from safety commission The Sony Corp. of Tokyo has joined The nation's TV set makers -and some CBS and RCA in the race for the mar- foreign manufacturers color home with -have submitted keting of -TV players, an extensive engineering plan announcement of plans to introduce to reduce fire hazards in TV sets to the National its Videoplayer in the U.S. in late 1971. Commission on Product Safety. The Sony Videoplayer was demon- But, before the plan, which strated last week (Nov. 18) in New estab- lishes standards, can go into effect, it York by Akio Morita, executive vice must At a demonstration in New York be accepted by the seven commis- president and co- founder of Sony Corp. last sioners week Sony Corp. explained that loading of the safety commission. The The Videoplayer joins the CBS elec- commission a Videocassette into its home TV player meets Dec. 8 for its next tronic- video -recording (EVR) color monthly was an easy, one -hand operation. The meeting. film player, expected to be available in The Videocassette provides a program up to manufacturers, however, have the summer of 1971 (BROADCASTING, asked the safety commission 3), and RCA's Selectavision color 90 minutes. to delay ac- Nov. tion while they get clearance from TV -tape system home player, which is the De- partment of Justice to establish industry- aimed for the consumer in 1972 and -white of TV shows off the screen. wide standards. They're afraid that if (BROADCASTING, Oct. 6). The Apollo 12 liftoff recorded in this all TV -set manufacturers agree on fire - The Sony Color Videoplayer, ex- manner, was played and replayed dur- prevention procedures to cost $350, can be connected the industry pected ing Mr. Morita's demonstration. might become the target to any color TV set without of a govern- standard Mr. Morita also said Sony has been ment antitrust suit. any modifications to the set. A color working with Philips Lamp of Eind- The TV set makers were responding picture with sound will be reproduced hoven, the Nethlands, in development to an alert sounded last month by the instantly. It also can be attached to any of video -recording technology. safety commission. black -and -white set. The commission said that there were an estimated The Videoplayer utilizes a magnetic 5,000 such blazes last year, principally video tape- recording method and a cas- September is slow in color TV sets. The safety sette tape, called a Videocassette. Each commission for color -set sales acknowledged, however, that this Videocassette, measuring 8 inches by 5 estimate is based on sketchy inches, weighing one pound, and ex- TV and radio set sales to dealers, information ex- Meanwhile, pected to cost $20, will provide a 90- cept automobile radio, took a dive in how the TV -set industry minute It can be inserted in September, but for the is meeting the earlier problem of x- program. nine months of radiation the Sony Color Vedioplayer as easily the year, automobile radio from TV sets, was explained and color by Harris as inserting a cassette in an audio cas- TV showed pluses. O. Wood, executive engineer, Philco sette tape recorder. In September, automobile -Ford Corp. He told a meeting radio sales of the A program on a Videocassette can were 0.3% over the American Public Health Associa- same month last tion in be erased as easily and as frequently as year, and 1.7% Philadelphia Nov. 14 that from over the sales in the 1964 an audio tape. And, after the Video- same to the end of last September, January- September period in only cassette program has been played, the about one TV receiver in 28,000 1968. checked cassette can be returned to the pro- at the factory emitted radia- Color TV sales sank by 11% in tion gram's supplier for re- recording another in excess of the federal standard September, compared to the same (0.5 program on the same Videocassette. milliroentgens per hour measured month last year, but retained a 5.4% within two inches of any noted that a Video- part of the Mr. Morita also boost for the nine -month period. Mono- set). More than half at any point, be the sets screened cassette, stopped can chrome TV sank by 4.7% in September in factory control programs removed without rewinding and re- emitted no and was down 6.4% for the nine appreciable radiation above placed with another Videocassette. background months. levels, he said. Only 71 out of 204,545, When reinserted, the cassette can be Distributor sales to dealers, for he noted, emitted radiation in continued from point of interruption. the excess of nine months of the year, as announced the federal standard, all of which Sony is negotiating with the film and were last week by the Electronic corrected prior to shipment. TV industries, music recording com- Industries Association: The radiation scare came to a panies, publishers, educational institu- Television head tions, and sports promoters to transfer early last year when it was found that 1969 1968 a large their programs to Videocassettes for Color 4,062.244 3,853,846 number of color TV sets was Monochrome 3,682,045 3,932,258 emitting radiation in excess for the public. Total 7,744,289 7,786,104 of federal standards. These sets Also said to be ready for marketing Radio were recalled, AM 4,302,493 5,205,970 and, at the same time, the Public are adapters, at $100 each, which per- AM /FM or FM only 2,743,942 2,957,265 Health Auto Service investigated and mit direct recording in color or black- 7,612,455 1,484,835 subsequently Total 14,658,890 15,648,070 fixed standards for measuring emissions. 82 BROADCASTING, Nov. 24, 1969 Astronauts bringing directional. In its present rulemaking manufacture power semiconductor de- proposal, the commission suggested a vices used in TV autos, computers, and camera home for repair substitution for 10% of RMS-3% of industrial and aerospace electronic the root sum squared (RSS), which the equipment. It will be RCA's first elec- Apollo 12 astronauts, unable to get The root of the sum of the squares tronics manufacturing facility in Eu- functioning after square their color TV camera of the individual tower fields in an rope. clear, about 30 minutes of sharp pic- antenna array. Year Television Production In- onto the surface New tures as they stepped The primary purpose of the rule - Inc., Atlanta, has installed of the moon, are doing what most ternational making is to standardize, in certain $1.5 million in Ampex broadcast tele- Americans they're taking it back do- respects, factors employed in the de- vision equipment for on- location and for repair. sign of directional radiation patterns for studio production of television programs Astronauts Conrad and James Alan AM's so that the radiation can be re- and commercials created for regional Bean stowed the camera into one of produced mathematically, making pos- and national syndication. their moon rock boxes so that it may be sible computerized channel studies for examined to discover why it failed. The IC tape equipment International Tape- determining night -time interference. tronics Corp., Bloomington, Ill., has astronauts severed the camera from the deadline for comments on the The introduced a new line of cartridge equip- cable as one of the last things they did commission's amendments is Feb. 9, ment using integrated circuit compon- before climbing back aboard Intrepid 1970: reply comments are due March to rejoin Astronaut Richard F. Gordon ents and a reduction in moving parts 13, 1970. is Jr. in the command ship Yankee Clip- for compactness. All equipment per. adaptable for mounting. The camera's failure was attributed Seattle has new home AM Telemetering Moseley Associates to the astronauts "indavertently" point- for cable TV activity Inc., Goleta, Calif., announces the ing it at the bright, bright sun while availability of a four-page brochure ex- York, they were attempting to place it on the Reeves Telecom Corp., New plaining the principles and use of sub - Cable - tripod that had been set up for it. This has dedicated its new Northwest audible tones on AM carriers for revision building in Seattle (Nov. overload (the camera is designed to mote metering of transmitters, which 12). fully integrated cablevision bro- work at very low light levels and thus is The becomes effective Dec. 8. The and production facility is due to begin extremely sensitive to even ordinary chure, AM Wireless and Radio (STL) locally produced and originated pro- a sys- light) burned the image tube and Remote Control, also describes graming early in 1970. The building this type of remote caused the difficulty. This is the best tems approach to has almost 5,000 square feet of floor Moseley opinion of Westinghouse technicians control. It is available from space and includes a large studio from initiated the FCC who designed and built the $80,000 Associates, which which live programs will emanate. upon request. camera. It is the same one that was proceeding, Two major facilities that operate New locale for Gautney & Jones used in the Apollo 11 command ship were acquired by under Northwest Gautney & Jones, Washington consult- last summer, modified for use on the 1968 and in Au- Reeves in September ing engineers, are moving Dec. 1 to lunar surface. gust 1969. According to Reeves, the When the camera failed, Houston their own 12,000-square -foot building present potential subscribers comprise Falls Church, mission control relayed various sugges- at 2922 Telestar Court, 25,000 homes. 50 and Washing- tions to the moon astronauts in an at- Va. 22042 (Route Over the next five years, Reeves plans ton Beltway). Phone: (703) 560 -6800. tempt to fix the fault. At one point, to construct approximately 1,000 ad- mobility WMAQ-TV Chicago when the picture returned momentarily ditional plant-miles of cable and in- More unveiled its fourth mobile in black and white, they were asked its by 75,000 homes. Thursday crease capacity unit, a compact $400,000 what they did: "I just banged it with When completed, Reeves said, the color TV van with twin RCA TK-44 my hammer." Astronaut Bean reported. one - custom Northwest system will embrace RCA TR -60 high band The picture, showing bright white in area. cameras and third of the greater Seattle is completely the top third and complete black on video recorder. System power gen- the lower thirds, Technical topics: self -contained, including two- remained frozen for fast news in its frame. build erator, and is designed RCA in Europe RCA plans to and commer- a $10.7 million semiconductor manu- work as well as program facturing plant in the province of cial production. New rule is offered on Liege, Belgium, by mid -1970. The one- New tube design A single -gun, two - nighttime AM patterns story, 80,000 -square -foot plant will phosphor, multi -color cathode ray tube The FCC last week proposed modifications of its 1965 proposed rulemaking to specify a standard method for calcu- Service lating directional AM antenna radia- /'l'/ore Man a decade o/ Constructive tion. The proposed method would be used to groadcaóterd and the groac+!caafing .9ndu3lry in evaluating interference, coverage and overlap of mutually prohibited contours in place of the existing approximation known as maximum expected operat- HOWARD E. STARK ing value (MEOV) . In its first rulemaking notice, the FCC proposed an addition to the Brokers -Consultants mathematical equation for measuring was a i212í 355 -0405 antenna radiation. The addition 50 EAST 58TH STREET NEW YORK, N. Y. figure equal to 10% of the root means squared (RMS), which is the size an antenna pattern would be if it were non- 83 BROADCASTING, Nov. 24, 1969 ignore it, has been developed by General Elec- units or teaching machines, GE said. If you tric using a single layer, rather than Color TV contract The New Jersey it'll go away. multi -layer phosphors of red and green Public Broadcasting Authority has maybe separated by barrier layers to produce awarded a contract in excess of $2 And other color on the tube face. The new design million to RCA to equip its first color is easier and more economical to manu- TV studio complex in Trenton, N. J. famous cancer legends. facture, GE points out, and provides Equipment includes six cameras, four higher resolution than shadow mask units of a TV tape recording system, tubes. The tube is best suited to appli- two TV film originating systems, pro- cations where more than one color aids gram production master control switch- comprehension, such as air -traffic con- ing, and audio equipment and studio trol systems, stock -market quotation lighting grids.

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Journalism excellence treasurer. Continuing in its editorials, WFRO -FM reminded its audience about will get DuMont Award the lack of school funds because of de- The UCLA graduate department of feated levies and of the needed amount, journalism announced last week that $400,000, to keep the schools open. the DuMont Awards, endowed by Na- Within two days after Mr. Wolfe initi- thaniel R. DuMont, from now on will ated his campaign, citizens and local in- alternate annually between print and dustry has paid in over $550,000 to the electronic media. Last year's awards local treasury. Following the response were for print media. from the community, the Fremont In 1970 the DuMont Award, consist- school board unanimously voted to re- ing of a trophy and a cash prize of scind its decision to close the schools. $5,000, will be given on the basis of Promotion tips: "excellence in journalism on basic Interracial justice awards Donald H. issues" and will be conferred exclusively McGannon, president of Westinghouse in the field of television journalism. Broadcasting, and Hulan Jack, New Television producers in all parts of the York state assemblyman, were pre- world are invited to submit entries, for sented with the James J. Hoey Awards programs first broadcast during calen- of the Catholic Interracial Council of dar 1969, to be judged by a panel of New York, given annually to two in- public figures. This will mark the first dividuals, one white and one black, who time the DuMont Award, actually the contribute to interracial justice. first award in the history of UCLA's Political clean -up KAYO(AM) Seattle journalism awards program, will be de- aided in cleaning up political trash voted exclusively to television. after Nov. 4 city elections by offering cash The winner of the award will be an- prizes for individuals or groups who col- nounced early in April 1970. Nathaniel lected the most left -over campaign ma- R. DuMont is president and senior of- terial and delivered to the ficer of DuMont Aviation Associates, it station. The result was 3,200 pounds Lakewood, of signs, Calif. posters and handbills. Honored woman Mrs. Virginia Pate, Editorials help keep national president -elect of the American Fremont schools open Women in Radio and Television Inc., was one of three distinguished women to Robert F. Wolfe, president and general receive the alumni medallion of the manager of WFRO -AM -FM Fremont, College of William and Mary, Williams- Ohio, began a drive to collect money burg, Va. The award was presented in for that city's school system when it recognition of her demonstrated abilities faced closing the city schools for lack in the field of communications. of necessary funds. In editorials broad- Double winner KGO -AM -FM San "What I don't know can't cast over his nighttime FM station, Francisco was the recipient of two ma- hurt me." "Never sick a day Mr. Wolfe urged private citizens, busi- jor awards recently. The American Bar in my life." The list of ex- nesses, and local public utilities to pay cuses is endless. We don't Association presented its 1969 Certi- need any more slogans like their taxes for 1970 early in order that ficate of Merit for a series of station these. Annual checkups can the schools could secure necessary editorials on gun- control laws to Ed- help save thousands more funds for the remainder of the year and ward F. McLaughlin, general manager every year. Help yourself thus remain open. of KGO. Earlier, Mr. McLaughlin repre- with a checkup. And others Although initially opposed by some sented the station for receipt of the with a check. community leaders on his idea, Mr. 1969 John Swett award for "outstand- American Cancer Society Wolfe was assured of the legality of ing program series interpreting educa- THIS SPACE CONTRIBUTED BY THE PUBLISHER early tax payments by the county tional issues by a radio station."

84 BROADCASTING, Nov. 24, 1969 Books For Broadcasters fatesSfortines ® Television News advertising Mitchell, with WTOP, appointed local Broadcast sales manager. by Irving E. John C. Ryan, Patricia Fritscher, radio -TV production Fang senior VP, J. manager, Campbell -Mithun, Chicago, Walter Thompson joins Stockton -West- Burkhart Inc., Cin- Analyzing in detail the Co., Detroit, cinnati advertising and PR firm, in new- who, what, when, where, named manage- ly created administrative position which and especially the how 109. ment supervisor includes responsibility for coordination of television newscasting, this comprehensive of all aspects of of art, copy and production activities book examines all the skills required by the domestic di- clients. TV journalist -writing, filming, editing and Ford for broadcasting. vision account. John R. Beilby, with WYTV(Tv) Youngs- 285 pages, over 50 illustrations, notes, glos- His headquarters town, Ohio, appointed local sales man- sary, appendices, index $8.95 will be in New ager. Mr. Ryan York. Radio Donald C. Palmer, director of broadcast Claude E. Wheeler, with WJRJ -TV At- sales, National Media Consultants, Los Broadcasting, lanta, appointed to newly created posi- Angeles, joins xFI(AM) as there director Radio an Introduction to tion of local sales manager. of national sales development. the Sound Medium ßPfdca$Ii,H0 Nicholas P. Sparkman, account super- Richard M . Phillips, VP, The Mars - P_ edited by Robert L. visor, and John A. Dunne, senior art chalk Co., New York, named senior VP Hilliard & Steers, director, Needham, Harper and management service director. John An up -to -date, basic New York, named VP's. Oliver, also VP at Marschalk, named text on the principles techniques of mod- Jesse T. Ellington Jr,, VP, Young & media director. and 102. ern radio broadcasting. Rubicam, Los Angeles office, named di- George E. Robinson, VP and associate Five prominent educators, each with an ex- rector of West Coast operations. He creative director, Benton & Bowles, New tensive background In commercial and edu- succeeds James Armstrong, senior VP York, joins Lewis & Gilman, Philadel- cational broadcasting, combine their talents who resigns. Alex S. Kroll, VP and cre- phia, as VP and director of creative to bring you a "how -to" course on 1) Man- programing 2) Operating ative supervisor, Young & Rubicam, services. agement and ... and studio facilities ... 3) Producing and New York, named senior VP associate Robert S. Raye, assistant product man- directing ... 4) Writing ... 5) Performing. creative director and director of special ager /new products, Del Monte Corp., 192 pages, 20 illustrations, sample scripts, projects. . San Francisco, and Richard M. Owens, notes, index $6.95 Don R. Cunningham, VP and general with Dancer -Fitzgerald-Sample, San Writing for manager of Los Angeles office of Foote, Francisco, both join Hoefer, Dieterich Cone & Belding, named senior VP. & Brown Inc., there as account man- Television Robed W. Brooks, account supervisor, agers. and Radio, and Robert Irvine, associate media di- Fred L. Nettere, former president of 2nd Edition & rector, Foote, Cone Belding, Chica- ABC TV Spot Sales, New York, joins by Robert L. go, elected VP's. Timebuying Services Inc., media pur- Hilliard Richard D. Bonnette, account super- chasing firm there, as executive VP in Used as a text in over visor, Lewis G. Pringle, senior associate charge of sales and administration. His 100 colleges and uni- director of research, BBDO, New York, headquarters will be in new TBS offices versities, this practical at 1345 Avenue of the Americas, New guide in valuable for elected VP's. study. Covers commercials, public York. Phone 765 -7710. home James P. Foley, account supervisor, service announcements, news, features, special events, documentaries, in- & Inc., New John K. Miller, with Reach, McClinton sports, Ketchum, MacLeod Grove and quiz programs, music & Co., Boston, appointed supervisor of terviews, games York, and Richard A. Goodrow, group and variety shows, women's and children's supervisor, Pittsburgh office, elected production and traffic. programs. With the addition of sample VP's. Paul Brickman, VP- client services, Ful- scripts, this workbook will aid you in developing your own technique and style. ler & Smith & Ross Inc., Chicago, Bill Beihl, assistant treasurer, Benton 320 pages, sample scripts and excerpts, & Bowles, New York, elected VP. named VP and office manager there. index $6.95 Harold C. Goodrum, VP and account Charlie Loufek, with WDGY(AM) Minn- Broadcasting Book Division WAYL(FM) as 1735 DeSales St., N.W. supervisor, Noble -Dury & Associates, eapolis, joins there manager of local advertising sales. Washington, D. C. 20036 Nashville, named executive VP /corpo- ORDER FROM rate development. Alex Tirado, formerly with Marsteller Broadcasting Book Division David M. Close, VP and account super- Inc., New York, joins The Cadwell 1735 DeSales St., N.W. visor, Doyle Dane Bernbach, New Davis Co. agency there as production Washington, D. C. 20036 manager. Send me the books I've checked below. My payment York, joins Kenyon & Eckhardt Adver- for the full amount is enclosed. Dick Robinson, with WDRC -AM-FM 103. Writing for TV and Radio, $6.95 tising there as account supervisor. 104. 1970 Broadcasting Yearbook. $11.50 Hartford, Conn., appointed sales man- 109. Television News, $8.95 Klee Dobra, general sales manager, 102. Radio Broadcasting, $6.95 ager. WTOP(AM) Washington, joins Robert E. Name Eastman Co. as manager of Boston Nadeen Peterson, former VP and senior office. He is succeeded at WTOP by associate creative director, Norman Address Donald E. Macfarlane, general sales Craig & Kummel, New York, joins City State Zip manager of WCAR(AM) Detroit. Robert MacManus, John & Adams there as VP

BROADCASTING, Nov. 24, 1969 85 and creative director. John D. Rosen - secretary and Burton Zelner, VP and VP and account executive, both with holm, with MJ &A, New York, ap- account supervisor, elected senior VP. D. P. Brother & Co., Detroit based di- pointed traffic supervisor. John H. Schaper, national sales service vision of Leo Burnett Co., join Tom John M. Lewis, manager, KMOX-TV St. Louis, appointed Thomas Organization, industrial film former national to newly created position of manager, and TV commercial producer, Detroit, sales manager, sales research. as writer -producers. KTVB(TV) Boise, Frederick L. Titus, formerly VP and Idaho, and wrvR- associate account director, MacManus, Media (Tv) LaGrande, John & Adams, Bloomfield Hills, Mich., C. Hewel Jones, VP and manager, Ore., appointed joins Stern, Walters & Simmons agency, I(TOK(AM) City, named ex- general sales Chicago, as account supervisor. Oklahoma manager for new- ecutive VP. ly formed Don Redell, director of program sales Tele- and Crawford P. Rice, manager, Kt-m(TV) vision Network of development, Tele -Tape Produc- tions Inc., New York, named VP. Jim Houston, also given over -all responsi- Mr. Lewis Idaho, sales net- bility for wvTv(Tv) Hartzer, with Tele -Tape, named to new- operation of Mil- work with service to be inaugurated waukee. Both are WKY Sys- ly created post of VP, agency sales. Lew Television Dec. 1, 1969. Group consists of KTVB- tem stations. (Tv) Irrvn(Tv) Lessard, director of production for TTP, Boise, LaGrande, KIFI- Danny Villaneuva, former football play- Tv Idaho Falls, and KwvT(Tv) named VP, production and creative Twin er with Dallas Cowboys and director of Falls. services, succeeding James E. Witte, who resigns. community relations for KMEX-TV Los Richard K. Burton, general manager, Angeles, appointed Charles Conrad and Bob Murphy, join station manager. WRFT -TV Roanoke, Va., joins & Houck Chicago sales staff RKO Julius Koppleman, controller, finance. Co. Advertising of Television there as VP- client serv- Representatives for RCA Electronic Components, Har- ices. Inc. Mr. Conrad was with Storer Broadcasting national sales rison, N.J., named staff VP., financial Fred Narcisso, copy chief, Al Paul and Mr. Murphy was research director operations and analysis of RCA corp- Lefton Co., Philadelphia, appointed at RKO's Chicago office. orate staff, New York. creative director. Marvin Greenbaum, with Bishopric/ Len C. Smith, sales manager, KBAY-FM William P. Dunlea, account supervisor Green /Fielden, Miami -based advertising San Francisco, joins KEEN(AM) San with Campbell -Ewald Co., Detroit, and agency, appointed type director and Jose, Calif., in newly created position Thomas W. Hanlon, account supervisor traffic systems coordinator. of station manager. Both are United Broadcasting Co. with Campbell -Ewald Co., New York, H. Rand Oslund, supervisor of broad- stations. named VP's. Douglas W. Knight, broadcast services, and Robert A. Overfield, James K. Hackett, station manager, cast producer and director, WKBD -Tv WICE (AM ) Providence, R.I., joins Detroit, appointed broadcast coordi- WGBB(AM) Freeport. N.Y., as general nator with Campbell -Ewald, Detroit. manager. KLZ wins Pioneers award J. Larre Barrett, with ABC -TV network Freeman Harris, with KBPI(FM) Den- sales Chicago office, appointed manager Hugh B. Terry, ver, appointed station manager. of daytime sales, central division, there. president and gen- Brian Higgins, general manager He succeeds of Cape Joseph Tirinato, who eral manager, Cod Cablevision Corp., Hyannis, Mass.. moves to KLZ(AM) New York office. Ronald Denver, joins WSMW -TV Gleason, Worcester, Mass., as as- director of sales promotion, will accept Broad- sistant to operations director. ABC -TV, New York, appointed director cast Pioneers Mike of research and sales promotion, ABC Award on behalf Sheldon Perry, with NBC -TV talent and TV Spot Sales in New York. of KLZ at dinner program administration, New York, 3 at Hotel joins CBS -TV business affairs depart- Lee J. Cirillo and John F. March Walsh, cre- Pierre, New York. ment there as associate director. ative directors, N. W. Ayer & Son's Dinner will bene - Bernard Midwest region, Chicago, named VP's. J Quinn, director of produc- Mr. Terry fit Broadcasters' tion and operations, wavi(FM) New Laurence Donino, VP and co-founder, Foundation Inc., philanthropic adjunct York, appointed assistant general man- Robinson, Donino & West Inc., agency of Broadcast Pioneers. ager. in New York, elected executive VP and Robert D. Smith, executive director, Northern Virginia Educational Televi- Please send sion Association, Annandale, Va., named VP and general manager. NVETA is SUBSCRIBER seeking licenses for five television chan- SERVICE nels in Northern Virginia area.

ßroahIdastíllg Juliana Royal, business 1 year $10 manager for TNEBUSINESSWEENLY OF rELEVI SION ANt 2 years $17 KcoP(Tv) Los Angeles, Chris -Craft owned station, appointed to newly cre- Name Position 3 years $25 Canada Add $2 Per Year ated position of director of business Company Foreign Add $4 Per Year affairs for television broadcasting divi- 1970 Yearbook $11.50 sion, Chris -Craft Industries Inc. She is Business Address ianuary Publication Home Address succeeded by Earl Bacon, assistant business manager. Payment enclosed City Stare Zip John Mosler, former chairman of Bill me Mosier Safe Co., Hamilton, Ohio, BROADCASTING, 1735 DeSales Street, N.W., Washington, D. C. 20036 named chairman and chief executive of ADDRESS CHANGE: Bell Print new address above and attack addren label from regent Issue, Sr print *Id address Television Inc., New York, com- IaeladInp zip code. Please allow two weeks prneesting. for mailing labels an addressed ene to two Issues In advance. munications company with interests in- 86 (FATES & FORTUNES) BROADCASTING, Nov. 24, 1969 cluding CATV. Bell owns 90% of Comtel Inc., master antenna and CATV SDX officers, directors operator in New York. Ask New officers elected for one -year term at 60th convention of Sigma Delta Merlin Programing Chi, professional journalistic society, in 12 -15: Frank Angelo, Andrew P. Jaeger, general sales man- San Diego, Nov. of the Press, president; Robert ager, Allied Artists Television Corp., Detroit Free W. Chandler, Bend (Ore.) Bulletin, New York, named VP and general Movies VP; Guy Ryan, San Diego Tribune, manager of TV division. first secretary; William C. Payette, United Roger L. Lefkon, production manager, Features Syndicate, treasurer. WNBC-TV New York, appointed pro- Elected or reelected directors: Re- gram manager. gion 1, Don Carter, Bergen (N.J.) Tom N. Tyler, operations director, Record; Region 2, William Small, CBS KILE(AM) Galveston, Tex., joins wpoc- News, Washington; Region 3, Rhea T. (AM) Morningside, Md., as program di- Eskew, UPI, Atlanta; Region 5, Ralph rector. Otwell, Chicago Sun -Times; Region 8, Robert McCord, Arkansas Democrat, Edward H. Gilbert and Richard S. Reis - Region 9, Roy Gibson, berg, with NBC-TV, New York, ap- Little Rock; KCPX -TV Salt Lake City. There were pointed senior administrators, talent and no elections in other regions. programs. Michael J. Grossman, also with NBC-TV, New York, appointed administrator, talent and programs. Grand of Tom Posivak, policy editor, NBC, West reau. Seer TV Programming ... Coast, appointed film program manager Bill Avery, with Krrv(Tv) Springfield, there. brought to you as a service of elected president of Missouri AP Ra- Metro -Goldwyn -Mayer Television. Ed Moore, formerly with WFRV -TV dio-TV Association. Green Bay, Wis., joins WTCN-TV Min - Agency buyer asks about story Russ Rossman, with KTYN(AM) Minot, an inde- neapolis-St. Paul as public- affairs di- elected president of North Dakota AP in N.Y. Times that rector. Broadcasters Association. He succeeds pendent station was dropping for of ratings. Pat McCoy, operations director, WMMS- John Warren of KXMB -TV Bismarck. movies lack "Is this a trend ?" (FM) Cleveland, appointed program di- Matt Hazeltine, former football player rector. with San Francisco Forty -Niners, joins Answer: Robert Granger, air personality, WHRF- news department of KGO-TV San Fran- Most likely it is a one- station AM-FM Riverhead, N.Y., also appointed cisco as weekend sportscaster. assistant program director. trend. Or, perhaps, as in the case Ken Hood, executive editor of Greene- of this particular station, a logical Jack Hoppus, with WLAV(AM) Grand ville Sun, elected chairman of Tennessee conclusion if you don't really Rapids, Mich., appointed program di- AP executive news council. rector. want to invest in movies. Nothing movies will get you Promotion News nothing ratings, especially if the Ella D. G'sell, with WBBM -TV Chicago, competition is playing something Adam Gallan, newsman, Storer's wspn- appointed director of advertising, sales movies ... those with strong titles AM-FM Toledo, Ohio, appointed cor- promotion and information services. respondent with Storer Broadcasting's or stars for promotable advan- Washington news bureau. Harvey Mednick, promotion, advertis- tages. Buying and scheduling ing and merchandising director, wRKo- movies to fit time -period demo- Harvey N. Gemini, director of research, (AM) and WROR(FM), both Boston, ap- WOR -TV New York, joins ABC News pointed promotion director of KHJ -AM- graphics is also a factor. there as director of audience research. FM Los Angeles. All are RKO General Significantly, two other inde- Glenn Lamberiz, newsman, WAVA(AM) Stations. pendents in New York have in- Arlington, Va., appointed news director. Eugene S. Cooper, advertising and sales vested heavily in features, includ- John Q. Adams, reporter, wnm(AM) promotion supervisor for photolamp ing very recent buys of large and Chicago, joins WON -AM -TV there in same division of Sylvania Electric Products strong lists. A quick check of capacity. Inc., Danvers, Mass., appointed advertising manager. N.Y. Arbitrons in the last two Paul Lockwood, newscaster, KNTV(TV) weeks of October, for instance, San Jose, Calif., joins WBAL-TV Balti- shows ratings for late -night mo- more in same capacity. Equipment & Engineering vies on these two sations up 43% William L. Lyons, with news depart- Frank L. Flemming, director of engi- ment of WMAL -TV Washington, joins over a year ago. neering, NBC -TV, New York, named WLVA -AM -TV Lynchburg, Va., as re- If you get in line late, don't ex- VP, engineering, NBC -TV porter- newscaster. divisional there. pect an unobstructed view of the Gary L. Drewes, manager of UPI's show. W. Lynn Crabbe, with wu. H(AM) Pierre, S. D., state capital bureau, ap- S. C., chief en- pointed Iowa news editor and Des Georgetown, appointed gineer. Merlin will answer all reasonable ques- Moines bureau manager. He is suc- tions. Write to him at MGM-TV, 1350 ceeded in Pierre by Howard Jones, cor- Arthur Schwartz, with MCA Technol- Avenue of the Americas, N.Y., N.Y. respondent at Sioux Falls, S. D., bu- ogy Inc., New York, subsidiary of

BROADCASTING, Nov. 24, 1969 87 MCA Inc. manufacturing magnetic- placement, University of Wisconsin- Thompson Co. Ltd., there as media tape duplicating systems and studio Milwaukee, joins Career Academy, Mil- head. recording systems, named VP- finance. waukee -based occupational educational organization, which includes radio -TV Dr. Gordon MacBeth, senior scientist, Deaths Memorex Corp., Santa Clara, Calif., broadcasting, as national placement di- named VP with responsibility for director. Walter I. Duncan, 72, former VP -sales recting all research and development Sheldon I. Altfeld, former production at WNEW(AM) New York and sales activities for information -media prod- manager of promotion department, Los manager at wPlx(Tv) there, died Nov. ucts. Laurence M. Wilson, director of Angeles Herald- Examiner, joins Jewish 6 in Ithaca, N.Y. He is survived by manufacturing for Memorex Corp.'s Federation-Council there as radio -TV his wife, Doris, and four children. equipment group there, named group coordinator. Robert M. Monahan, 56, newsman VP. with former International News Serv- James W. Schwartz, general manager, ice and United Press, died Nov. 12 in Warnecke Electron Tubes Inc., joins International Alexandria, Va., of cancer. He is sur- Rauland division of Zenith Radio Corp., Jean Belleau, programing officer for vived by his wife, Catherine. there as VP and laboratory director. Canadian Broadcasting Corp., Ottawa, Frank Stewart, 47, owner of wccR(AM) Ted Glatz, with accounting department appointed special assistant to VP, pro- (formerly wKm) Urbana and WLRW- of Rohn Manufacturing Co., Peoria, Ill., graming, of CBC. FM Champaign, both Illinois, died Nov. appointed contract administrator. Alexander Brody, 15 in George Washington medical cen- Michael F. Tennyson, with Nationwide area manager of ter, Washington, of cerebral hem- Communications Inc: s industrial elec- Young & Rubi- orrhage. tronics division, appointed manager of cam for continent William D. Hines, 78, retired PR di- Washington office. of Europe, named rector of Firestone Tire & Rubber Co., executive VP of Akron, Ohio, died Nov. 17 in Akron Allied fields agency. His head- after long illness. quarters are in Carroll Hansen, 60, former national Ed Sellers, Southern sales manager for Brussels. sports director of CBS, New York, died BROADCASTING Washington, magazine, Richard C. Berndt, Nov. 13 in San Francisco, of heart at- joins Television Digest Inc. there as former media di- tack. He was also former part -owner of sales manager. Mr. Brody rector, James Lo- KMYC -AM -FM Maryville, Calif. He is Noel K. Jepson Jr., assistant director of vick Ltd., Toronto, joins J. Walter survived by his wife Ruth.

As compiled by BROADCASTING, Nov. New TV stations Starts authorized 11 through Nov. 18 and based on filings, KCIT -TV Kansas City, Mo.- Authorized authorizations and other FCC actions. Application program operation on ch. 50, ERP 467 kw vis., ant. height above average terrain 1,170 Columbia, Mo.- Channel Seventeen Inc. ft. Action Oct. 29. Abbreviations: Ann. -announced. ant. -an- Seeks UHF ch. 17; ERP 260 kw vis., 37.5 tenna, aur. -aural. CATV-community an- kw aur, Ant. height above average terrain WXPO -TV Manchester, N.H.-Authorized tenna television. CH- critical hours. CP- 1,144 ft.; ant. height above ground 488 ft. program operation on ch. 50. ERP 948 kw construction permit. D -day. DA-direction- P.O. address: c/o Richard E. Koenig, 3 vis., ant. height above average terrain 620 al antenna. ERP -effective radiated power. Ladue Ridge Road, Ladue, Mo., 63124. Esti- ft. Action Oct. 30. kc-kilocycles. kw- kilowatts. LS -local sun- mated construction cost $305,000; first -year set. mc- megacyles. mod. -modification, N operating cost $84,000; revenue $100,000. Action on motion -night, PSA-presunrise service authority. Geographic coordinates 38^ 46 39, north Hearing Examiner Chester F. Naumowicz SCA- subsidiary communications authoriza- lat.; 92. 35, 41" west long. Type trans. RCA Jr. in Rensselaer, Ind. (TV Cable Co. of tion. SH- specified hours. SSA -special serv- TTU -30A. Type ant. RCA TFU -45J. Legal Rensselaer Inc.), TV proceeding, order re- ice authorization. STA- special temporary counsel none; consulting engineer Ralph J. leased June 26, which directed TV Cable of authorization. trans.- transmitter. UHF-ul- Bitzer, St. Louis. Principals: Keith Moyer, Rensselaer Inc. to show cause why it should tra high frequency. U- unlimited hours. acting president (90%), et al. Mr. Moyer not be ordered to cease and desist from vio- VHF-very high frequency. vis.-visual. w- controls WJJY -TV Jacksonville, Ill. Ann. lation of rule 75.1103(e), provided that hear- watts. *- educational. Nov. 17. ing may be avoided by TV Cable of Rens- selaer reporting its compliance with request of RJN Broadcasting to designated examiner. At conference held Nov. 3, counsel for TV Cable reported to examiner that client had effectuated agreement designed to protect RJN, and was in compliance with request of RJN. All parties agreed further proceedings no longer necessary; record closed; ex- EDWIN TORNBERG aminer ordered proceeding terminated (Doc. 18575). Action Nov. 4. & COMPANY, INC. Other actions Review board in San Francisco. TV proceeding, Doc. 18500, granted Broadcast Bu- reau's appeal from presiding officers adverse ruling, filed Oct. 7. Action Nov. 17. Negotiators For The Purchase And Sale Of I Review board in Washington, TV proceeding, Does. 18559-18563, denied in all Radio And TV Stations CATV respects, appeal from presiding officer's adverse ruling, or in alternative, for mod. of Appraisers Financial Advisors issues, filed Aug. 22 by United Television Inc. and United Broadcasting Inc. Action Nov. 14. New York -60 East 42nd St., New York, N.Y. 10017 Review board in Charleston, S.C., TV pro- 212- 687.4242 ceeding, Docs. 18569-72, granted motion to West Coast-1357 Jewell Ave., Pacific Grove, Calif. 93950 accept late filing, filed July 28 and denied 408 petition to enlarge or clarify Issues, filed -375 -3164 July 28 by South Carolina Educational Tele- vision Commission, Reeves Telecom Corp. and First Charleston Corp. Action Nov. 17.

88 BROADCASTING, Nov. 24, 1969 ments ABC multiplies network's station rate time available for network commercials that Existing TV stations by a compensation percentage (which varies is filled with such announcements is applied according to time of day), then by the against the equivalent hour value of the Application fraction of hour substantially occupied by program period. Then, after payment on a program for which compensation is paid, certain number of hours is waived, the WTHS -TV Miami -Seeks mod. of license then by fraction of aggregate length of all resulting figure is multiplied by the net- to change hours of operation from U to commercial availabilities during program work station rate. NBC pays station a share-time with proposed CH. -2, Miami. Ann. occupied by network commercials. ABC stated percentage of that multiplication - Nov. 13. deducts 205% of station's network rate minus. usually, 3.59% for ASCAP and BMI Final actions weekly to cover expenses, including pay- payments. ments to ASCAP and BMI and intercon- WBMG(TV) Birmingham, Ala. (Birming- Broadcast Bureau granted licenses cover- nection charges. ham Television Corp.). Amendment dated ing permits to authorize changes in existing KENI -TV Anchorage (Midnight Sun Aug. 7, 1969, amends contract dated April stations : KXMC -TV Minot, N.D. ; KTXS -TV Broadcasters Inc.). Amendment dated Nov. 4, 1968; effective April 1, 1968, for two years. Sweetwater, Tex. Action Nov. 14. 7, 1969, amends current contract to specify No first call right. Programs delivered to WMAL -TV Washington - FCC granted network rate as $150 from Sept. 22, 1969, AT &T testboard in Birmingham and de- Black United Front and other groups and to Jan. 19, 1970. livered to station at its expense. Network individuals (petitioners) who filed petition rate, $175 for full -rate periods ($225 ef- to deny application of Evening Star Broad- KFAR-TV Fairbanks, Alaska (Midnight fective Feb. 1, 1970). Compensation paid at casting Company for renewal of license of Sun Broadcasters Inc.). Amendment dated 25% of all equivalent hours, multiplied by WMAL -TV extension of time to Dec. 17 to Sept. 24, 1969, amends current contract to prime-time rate. respond to WMAL -TV opposition. Action specify network rate as $150 from Sept. 29, 1969, to Jan. 26, 1970. KFSA -TV Fort Smith, Ark. (American Nov. 17. Television Co.). Amendment dated Aug 7, WCFL -TV Chicago - Broadcast Bureau KFSA-TV Fort Smith, Ark. (American 1969, amends contract dated Dec. 15, 1967; granted mod. of CP to change ERP to 1260 Television Co.). Amendment dated Aug. 1, effective Dec. 15, 1967. to Aug. 17, 1968, and kw vis., 25.1 kw aur.; change trans. loca- 1969, amends contract dated May 10. 1968; self-renewable for two -year periods there- tion to John Hancock Center, Chicago; effective Nov. 1, 1968, to Nov. 1. 1970. No after. First call right. Programs delivered to change type trans. and ant., ant- height 1250 first call right. Programs delivered to AT &T AT &T testboard in Tulsa, Okla., and de- ft.; granted mod. of CP to extend com- testboard in Tulsa, Okla., and delivered to livered to station at its expense. Network pletion date to May 14, 1970. Action Nov. 14. station at its expense. Network rate, $350 rate, $375 for full -rate periods ($425 ef- ($425' effective Jan. 27, 1970). Compensation fective Feb. 1, 1970). Compensation paid at WJJY -TV Jacksonville, Ill.-Broadcast Bu- paid at 30% prime time. 30% of all equivalent hours. multiplied by reau granted mod. of CP to change ERP prime -time rate. to 275 kw vis., 39.8 kw sur.; change trans. WJHG -TV Panama City, Fla. (WJHG -TV location to 1.4 mile northeast of Bluff. Ill.; Inc., formerly Gray Communications Systems KMJ -TV Fresno, Calif. (McClatchy News- change station location to 1314 West Wal- Inc.). Amendment dated Aug. 13, 1969, papers). Amendment dated Sept. 30. 1969, nut, Jacksonville; change type trans.; make amends contract dated July 1, 1969; effective amends contract dated Dec. 1, 1967; ef- changes in ant. system. Action Nov. 12. Sept. 15, 1969, to Sept. 15, 1971. No first call fective Dec. 1, 1967, to July 1, 1968, and self- WICS(TV) right. Network rate, $250 ($300 effective Jan. renewable for two -year periods thereafter. Springfield, Ill.- Broadcast Bu- 27, 1970). Compensation paid at 30% prime First call right. Programs delivered to sta- reau granted mod. of CP to extend comple- time. tion. Network rate. $650 for full -rate periods tion date to May 14, 1970. Action Nov. 14. ($750 effective April 1, 1970). Compensation KGLO-TV Mason City, Iowa -Broadcast KHOL -TV Kearney-Holdrege, Neb. (Bi- paid at 331/2% of all equivalent hours over Bureau granted CP to install frequency con- States Co.). Contract dated Oct. 22. 1969, 24 hours monthly, multiplied by prime -time trol equipment. Action Nov. 14. replaces contract dated Aug. 22, 1967; ef- rate. fective Aug. 22, 1969, to Dec. 31, 1969. First WBFF(TV) Baltimore- Broadcast Bureau call right. Programs delivered to station's WROC -TV Rochester, N.Y. (Rust Craft granted mod. of CP to extend completion main control board. Network rate, $600; Broadcasting of New York Inc.). Contract date to May 14, 1970. Action Nov. 14. compensation paid at 30% prime time. date Oct. 20, 1969; effective Nov. 15, 1969, for two years and self-renewable for two - WSMW -TV Worcester, Mass. Broadcast WKPT -TV Kingsport. Tenn. (Holston Bureau granted mod. of - year periods thereafter. First call right. Pro- CP to change ERP Valley Broadcasting Corp.). Amendment grams delivered to station. Network rate, to 513 kw vis, 102 kw aur. ; change type dated Sept. 9, 1969, amends contract dated trans.; make changes in ant. system; $1,1175 for full -rate periods; compensation con- Feb. 3, 1969; effective Aug. 30, 1969, to Aug. paid at 33%% of all equivalent hours over dition. Action Nov. 14. 30, 1971. First call right. Programs delivered KOMU -TV Columbia, Mo.- Broadcast Bu- to main studio control board of WTVK(TV) reau granted mod. of CP to change ERP Knoxville, Tenn., and delivered to station at to 288 kw vis., 30.2 kw aur.; change type its expense. Network rate, $30; compensa- trans.; condition. Action Nov. 14. tion paid at 30% prime time. WAAE -TV Rochester, N.Y. Broadcast Bu- KSEL -TV Lubbock. Tex. (McAlister Tele- reau granted mod. of CP to- change to 47.9 vision Enterprises Inc.). Contract dated Aug. "An FM Transmitter kw aur.; slight change in trans. location; 21, 1969; effective Jan. 24, 1970, to Jan. 24. change studio location to 17 Clinton Ave., 1972. First call right. Programs delivered to South Rochester; change type trans. and nearest ABC point of delivery. Network rate, ant., ant. height 500 ft. Action Nov. 14. $30; compensation paid at 30% prime time. that's heard WWBT(TV) Richmond, Va.-Broadcast Bu- CBS reau granted CP to change to 63,1 kw aur.; change type trans.; condition. Action Nov. Formula: Same as ABC. 14. but not seen':.. WHMA -TV Anniston. Ala. (Anniston Actions on motions Broadcasting Co.). Contract dated Oct. 1, 1969; effective Sept. 7. 1969, to Aug. 31. Hearing Examiner Basil P. Cooper in 1970. First call right. Programs delivered to Boston (Integrated Communication Systems station. No network rate and no compensa- Inc. of Massachusetts [WREP(TV))), TV tion. proceeding, continued evidentiary hearing to Nov. 25 (Does. 18338 -9). Action Nov. 6. WCIA(TV) Champaign. Ill. (Midwest Tele- vision Inc.). Contract dated May 9. 1967: Hearing Examiner Thomas H. Donahue in effective Sept. 11, 1966. to Aug. 31. 1967. and Rapid City and Lead, both South Dakota self-renewable for two -year periods there- (Heart of the Black Hills Station), renewal after. First call right. Programs delivered to of licenses of KRSD -TV and KDSJ-TV, station. Network $1.250; compensation scheduled further hearing fro Nov. 25 (Does. rate, 18358 -9). Action Nov. 12. paid at 32% prime time. Hearing Examiner 'Forest L. McClenning KRCG(TV) Jefferson City, Mo. (Mid -Amer- in Washington (United Television Inc. ica Television Co.). Contract dated Jan. 29, [WFAN -TV], et al.), TV proceeding, ex- 1967; effective Jan. 29, 1967. to Jan. 28. 1969. aminer ruled that order of designation and self -renewable for two -year periods specifically places burden of proof under Is- thereafter. First call right. Programs de- sues 1 and 2 on United (Does. 18559 -63). Ac- livered to station. Network rate. $450 ($475 tion Nov. 6. effective Jan. 4. 1970); compensation paid at 32% prime time. CCA FM 10000D 10 KW FM Designated for hearing KWTV(TV) Oklahoma City (Century FCC set twelve TV applications for exten- Communications Co., formerly Griffin-Leake That's the comment of CCA FM sion of time to construct for consolidated TV Inc.). Contract dated Nov. 11, 1966: ef- oral argument Nov. 20. Applicants are: fective Sept. 11. 1966, to Nov. 30. 1967. and users. These popular transmit- for two-year periods there- WNEC(TV) Albany, N.Y., Doc. 18677) ; self- renewable ters require no constant adjust- WRTU -TV Richmond, Va. (Doc. 18678) ; after. First call right. Programs delivered to KDWN-TV Cheyenne, Wyo. (Doc. 18679); station. Network rate. $1,100: compensation ments, no "Super Technical ; paid at 32% time. WMTU-TV Memphis (Doc. 18680) KTLF- prime Staffs" and are reliable beyond (TV) Seattle (Doc. 18681); KUH -TV Hono- -TV Nashville (General Electric lulu (Doc. 18682); KCEB(TV) Tulsa, Okla. WSIX expectations. Kan. (Doc. Broadcasting Co.). Contract dated Sept. 15. Contact your (Doc. 18695); KWIS -TV Wichita, 1969: effective Sept. 22, 1969, to Aug. 31. CCA representative or, 18696) WYPH(TV) Rochester, N.Y. (Doc. 1970, First call right. Programs delivered to better 18697) WDKS -TV Toledo, Ohio (Doc. $950; compensation yet, Mich. (Doc. station. Network rate, - your "Relaxed" fellow 18698) WKHM -TV Jackson, paid 30% time. 18699) WRBT(TV) Baton Rouge (Doc. at prime broadcaster. 18700). Actions Nov. 14. NBC Network affiliations CCA ELECTRONICS CORP. Formula: NBC pays affiliates on the basis GLOUCESTER CITY. N. J. of "equivalent hours." Each hour broad- CCA (609)456.1716 ABC cast during full rate period is equal to Formula: In arriving at clearance pay- one equivalent hour. The fraction of total

BROADCASTING, Nov. 24, 1969 B9 for extension of time filed Nov. 13 by Mo- bile Broadcast Service Inc. Action Nov. 14. Summary of broadcasting KSIG Crowley, La. FCC denied application by KSIG Broadcasting Inc. for review of re- Compiled by FCC, Nov. 3, 1969 view board decision May 20 granting ap- Not plication of Rice Capital Broadcasting Com- On Air Total On Air Total pany for new AM at Crowley; in same ac- Licensed tion, commission granted motion for ac- STA CP's On Air CP's Authorized ceptance of supplement to reply filed by KSIG. Action Nov. 12. Commercial AM 4,255' 3 8 4,265 76 4,3411 Commercial FM 2,015 0 50 2,065 134 2,199 Review board In Natick, Mass., AM pro- Commercial iV-VHF 495 2 11 508 15 523 ceeding, Does. 18640-41, granted motion for Commercial TV -UHF 124 extension of time, filed Nov. 13 by Natick 0 55 179 1343 313 Broadcast Associates Inc. Action Nov. 17. Total commercial TV 619 2 66 687 149 836 Educational FM 377 0 10 387 51 438 TV Educational VHF 73 0 4 77 7 84 Educational [V.UHF 94 0 11 105 13 118 Existing AM stations Total educational TV 167 0 15 182 20 202 Applications Special Temporary Authorization KBPS Portland. Ore. -Seeks CP to in- I Includes 25 educational AM's on nonreserver channels. crease day power from 250 w to 1 kw; s Includes two licensed UHF's that are not on the air. change trans. Ann. Nov. 10. WIAC San Juan. P.R. Seeks CP to change frequency to 730 kc and make changes in DA system. Ann. Nov. 17. 24 hours monthly, multiplied by prime -time rate. Start authorized Final actions WTAP-TV Parkersburg, W. Va. (Broad- KVDB Sioux Center, Iowa - Authorized Broadcast Bureau granted renewal of li- casting Services Inc.). Amendment dated program operation on 1090 kc, 50 w, DA-D. censes for following: WCED -AM -FM DuBois, Oct. 21, 1969, amends current contract to Action Nov. 6. Pa. Actions Nov. 13. specify compensation as 30% of all equivalent hours, multiplied by prime -time rate, Final actions KSDO San Diego - Broadcast Bureau effective Nov. 1, 1969. granted mod. of CP to extend completion Avon Park, Fla. -Avon Electronics Serv- date to April 14, 1970. Action Nov. 17. ices Inc. Broadcast Bureau granted 1390 kc, 1 kw. P.O. address: Box 966, Avon Park WTHI Terre Haute, Ind Broadcast Bu- New AM stations 33825. Estimated construction cost $16,140; reau granted mod of CP t i make changes first -year operating cost $22,879.80; revenue in DA system. Action Nov. 6. Application $29,600. Principals: Charles A. Esposito, WDXR Paducah, Ky.- Broadcast Bureau president and treasurer (74 %), Peggy R. granted mod. of license covering operation Smithfield, Va. -Town and Country Radio. Cook, secretary (25 %) et al. Mr. Esposito is kc, of trans. by remote control; conditions. Ac- Seeks 940 500 w, DA -D. P.O. address: chief engineer. announcer and assistant man- tion Nov. 7. Box 889, Blacksburg, Va., 24060. Estimated ager of WHAN(AM) Haines City, Fla. Miss construction cost $51,400; first -year operat- Cook is owner of WHAN. Action Nov. 10. WJBK Detroit- Broadcast Bureau granted ing cost $53,150; revenue $65,000. Principal: licenses covering changes, use of former al- Vernon H. Baker, sole owner. Mr. Baker and Warrenton, N.C. -Radio Voice of Warren- ternate -main night trans. as auxiliary night- wife own WGIC(AM) ton. Review board granted 1520 kc, 1 kw-D. and WBZI(FM) both P.O. address: Box time trans. and use of main daytime trans. Xenia, Ohio, WBLU(AM) Salem, Va. WJIC 542. Warrenton 27589. as auxiliary day trans. Action Nov. 17. Calem, applicant for new FM at Canton. Estimated construction cost $16,669.50; first - both New Jersey. management consultant year operating cost $22.860; revenue $30.000. WMIC Sandusky, Mich.- Broadcast Bureau firm and real estate and 60% of WESR-AM- Principals: Vernon H. and Frances L. Steed granted mod. of license covering operation FM Tasley, Va. Ann. Nov. 3. (each 50 %). Mr. Steed is sales representa- of trans. by remote control; conditions. Ac- tive for electronics corporation. Mrs. Steed tion Nov. 12. is teacher. Action Nov. 3. WOR New York Broadcast Bureau Initial decision granted mod. of license- covering operation of main trans. by remote control; condition; Warsaw, N.Y. -John B. Weeks. Hearing granted Examiner Isadore A. Honig in initial de- i trans. d by remote t control; conditions. THE cision granted 1140 kc, 1 kw. DA -D, D. P.O. Nov. 13. address: 47 North Main St., Warsaw 14569. Estimated construction cost $37,332 first - WFNC Fayetteville. N.C. -Broadcast Bu- year operating cost $42,000; revenue 560,000. reau granted mod. of CP to extend comple- Mr. Weeks Is owner of general office and tion date to March 30, 1970. Action Nov. 4. AUTHORITY stationery supplies company. Action Nov. 17. WLLL Lynchburg, Va.- Broadcast Bureau Actions on motions granted license covering installation of former main trans. as auxiliary trans. at Hearing Examiner Frederick W. Denniston new site. Action Nov. 12. in Las Cruces, N.M. (Marvin C. Hanz), AM THE 1970 proceeding, rescheduled prehearing confer- Actions on motions ence for Dec. 15 (Doc. 18714). Action Nov. 12. Office of Opinions and Review in Tempe. WORLD Ariz. (Tri -State Broadcasting Inc. [KUPD]), Chief Hearing Examiner Arthur A. Glad- AM proceeding, granted motion by Tri -State stone In Sumiton and Cullman, both Alabama Broadaasting Inc. and extended through Nov. ALMANAC ( Sumiton Broadcasting Inc. and Cullman 17, time to file application for review to de- Music Broadcasting Co.), AM proceeding, cision of review board (Doc. 17777). Action Wodd-s largess- Selling Reference Book on petition of Broadcast Bureau, ordered hearing to be held at Sumiton for purpose Nov. 7. only of receiving testimony and evidence Hearing Examiner David I. Kraushaar in relative to strike issue; further ordered that Vancouver, Wash. (Cathryn C. Murphy). date for hearing shall be established by ap- renewal of license of KVAN, rescheduled propriate order of presiding examiner (Does. hearing for Feb. 10, 1970; set certain pro- 18204-5). Action Nov. 7. cedural dates; Hearing Examiner approved agreements. understandings, and undertak- Hearing Examiner Jay A. Kyle in Ponce ings of parties as set forth in transcript of and Manati, both Puerto Rico (Radio An- prehearing conference, hereby incorporated tilles Inc.), AM proceeding, granted petition herein (Doc. 18672). Action by Zaba Radio Corp.; scheduled date for ex- by reference The Authority Nov. 12. tor Mole Than a Century change of preliminary exhibits for Dec. 9; further ordered that there shall not be any is Hearing Examiner Jay A. Kyle in Char- change in any other established procedural lottesville, Va. (Charles W. Hurt, Welk Inc. dates in hearing (Does. 18564-6). Action Nov. ordered [WELK], and WUVA), AM proceed- 13. ing, ordered pleading entitled reply to broad- Hearing Examiner Ernest Nash in Mt. cast bureau's partial opposition to petition Pleasant and Chariton, both Iowa (Pleasant for leave to amend filed by Dr. Charles Wm. Broadcasting Co.) et al., AM-FM proceeding, extended to Nov. 24 time to file oppositions Available to petitions for leave to amend filed by Chariton Radio Co. and Mount Pleasant Ra- dio Co. (Does. 18594 -7). Action Nov. 10. Grahm Junior College in December Other actions RADIO AND TELEVISION BROADCASTING Learn by doing. Two Year Work -Study Degree There's nothing more trusted. Acting on requests for extension of time Programs in Radio and Television Broadcasting to file comments on proposed amendment and Management. Radio & TV Communications. of Part 73 regarding AM assignment stand- Liberal Arta. Professional training on School Sta- ards and relationship between AM and FM tion WCBB and WCSB -TV. Activities. Placement. 51.95 services, FCC extended time to Jan. 14, 1970, Dormitories. Co -Ed. Catalog. Write Mr. Roberts. to file comments; extended to February 13, 1970 time to file replies. Action Nov. 12. Grahm Junior College also available in hard cover by (Founded as Cambridge School) Doubleday & Co., Review board in Mobile, Ala., AM pro- 632 Beacon St., Boston, Mass. 02215 early 1970. ceeding, Does. 17555 -17558, granted request 90 (FOR THE RECORD) BROADCASTING, Nov. 24, 1969 PROFESSIONAL CARDS

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JAMES C. HIRSCH Telecommunication Consultants RTV International, Inc. PAUL DEAN FORD International, Inc. (ICI) RADIO PROGRAM CONSULTATION TELEVISION CONSULTING SERVICES Broadcast Engineering Consultant Offers Consulting Services in Sheldon Singer 6' Public .1 hairs .i drert is ing Telecommunications Electronics Vice President R. R. 2, Box 50 Data Handling Systems Market rig Prugrams

BROADCASTING, Nov. 24, 1969 91 hurt stricken; by separate action. resched- Manistee. Mich. -Manistee Broadcasting ant. height above average. terrain 360 ft. uled hearing for Dec. 1 (Does. 18585 -7). Ac- Corp. Seeks 97.7 mc. 3 kw. Ant. height Action Oct. 31. tion Nov. 5-6. above average terrain 184 ft. P.U. address 375 River Street, Manistee 49660. Estimat -d KXTL(F11) Denton. Tex. -Authorized construction cost $19.580; first -year operat- program operation on 88.5 nie, TPO 10 W. New FM stations ing cost $15,000; revenue $40,000. Principals: Aet inn Oct. 31. Charles E. Hedstrom, president -treasurer Applications (72.1 %), Vincent G. Schoenberg. vice presi- Final actions dent, and Linn Burton, assistant treasurer Rogers, Ark. -Robert E. Sanders. Seeks (each 10.45 %). Principals own respective in- Truckee. Calif. -Scope Recording anti 94.3 mc, 3 kw. Ant. height above average terests in \VMTE(AM) Manistee. Ann. Nov. Broadcasting Co. Broadcast Bureau granted terrain 245.1 ft. P.U. address 709 South 5. 10L7 mc. 2.01 kw. Ant. height above average 15th Street, Rogers 72756. Estimated con- terrain minus 245 ft. P.O. address: 888 struction cost $34,685.36; first -year operat- is Hyde Park, N.Y. -Ubiquitous Corp. Sacks Foster City Boulevard, San Mateo, Calif. ing cost $30,840; revenue $36.000. Principal: 97.7 me. 3 kw. Ant. height above average 94404. Estimated construction cost $15,331; Robert E. Sanders, sole owner. Mr. Sanders terrain 300 ft. P.O. address Violet Avenue. first -year operating cost $14,800; revenue has interest in Ford dealership. Ann. Oct. Hyde Park 12538. Estimated construction 528.550. Principals: Deno E. Kannes (70 %) 31. cost $32,715; first-year operation cost $15.- and Ronald L. Bailie (30 %). Mr. Kannes is 000; revenue $25,000. Principals: Thomas free -lance musician. Mr. Bailie owns broad- Live Oak. Fla. -Live Oak Broadcasting casting school. Action Co. Seeks 98.1 mc, 31.5 kw. Ant. height Durfey, president, et al. Ann. Nov. 17. Nov. 13. above average terrain 200 ft. P.O. address Southampton, N. Y. -True Radio Broad- Indianapolis -Metropolitan School Dis- 200 South Ohio Avenue. Live Oak 32060. casting Inc. Seeks 95.3 mc. 2.4 kw. Ant. trict of Warren Twp., Marion county Estimated construction cost $4,803; first -year height above average terrain 331 ft. P.O. Broadcast Bureau granted 91.1 mc, 10 w. operating cost $48,292; revenue $57.000. address Box 79, Southampton 11968. Esti- P.O. address 9039 East 10th Street, Indiana- Principals: A. L. Hughes Jr., president, mated construction cost $21.777; first -year polis 46229. Estimated construction cost $47,- John W. Kent, vice presidnnt, C. W. Har- operating cost $33.873: revenue $60.000. Prin- 209: first -year operating cost $3.000; revenue rell, secretary-treasurer (each 25 %), et al. cipals: Ira Littman, president -treasurer. none. Principals: C. Wayne is time of Foster, president Mr. Hughes part writer. Mr. Kent Herman Yellon, secretary, Leon Stern (each board of education, et al. Action Nov. 7. owns family food store. Mr. Harrell owns 33'3 %). Mr. Littman is former -time insurance agency. Ann. Nov. 11. part Vicksburg. Miss. -Red Carpet newsman for WLNG(AM) Sag Harbor. casting Corp. City Broad- Panama City. Fla. -Radio Gulf Inc. Seeks WGBB(AM) Freeport and WHRF-AM -FM Broadcast Bureau granted 106.7 nie. 58.41 kw. Ant. height above 98.5 mc, 100 kw. Ant. height above average Riverhead, all New York. Messrs. Stern and age terrain 514 aver - 345 P.O. 9722 Thomas Yellon are attorneys. Ann. Nov. 17. ft. P.O. address: c/o Allen terrain ft. address U. Honk. M.D.. 500 -D, East Woodrow Drive, Panama City Beach, Fla. 32401. Esti- son Drive. Wil- mated construction cost $50.287,48: first -year Front Royal, Va.- Wayside Broadcasting Jackson. Miss. 39216. Estimated Corp. Seeks 103.9 mc. 3 kw. Ant. height construction cost S64.439: first operating cost $4.600; revenue $18.000. Prin- cost $28.600: -year operating cipals: Joe W. Collins, president (99.5 %), above average terrain 300 ft. P.O. address revenue $43.000. Principals: c/o Wayside Inn Middletown. Va. 22645. Alen U. Hollis. M.D., president, and Stella H. Collins, vice president-sec- Currie. vice Morris (.5 Mr. and Mrs. own Estimated construction cost $51.500; first- president. Bobby F. Bishop, retary %). Collins chairman of board. and William respective interests in WGNE(AM) Panama year operating cost $32.750; revenue $36.000. sington. secretary- Keith Hol- City Beach. Ann. Nov. 17. Principals: Leo M. Bernstein, president - treasurer (each 25 %). Mr. Hollis is physician. Mr. Holsington Bangor, Me. Penobscot Broadcasting treasurer, Stuart A. and Richard D. Bern- nloye WRKN(AM) is em- - stein, vice presidents (each 33,3%). Messrs. Messrs. Corp. Seeks 92.9 mc, 6.27 kw. Ant. height Paid of RBC above average terrain 352 ft. P.O. address Leo and Stuart owns numerous businesses. (AM) and \VJMI -FM both Jackson. Box 951, Bangor 04401. Estimated construc- including real estate. hotels. insurance firms Nov. 10. Action tion cost $41,900; first -year operating cost and rentals. Mr. R. D. Bernstein is president $36,180; revenue $38.400. Principals: James of savings and loan association. in Silver Crockett. Tex.- Pioneer Broadcasting Broadcast Bureau granted Co. H. Goff, president (55 %), George E. Wildey, Spring, Md. Ann Nov. 17. Ant. 92.7 nie. 3 kw. vice president- treasurer (19.9 %), et al. height above average terrain 197.5 ft. Messrs. Goff and Wildey are public rela- Starts authorized P.O. address: Box 1109. Crockett 75835. Esti- tions officers for University of Rhode Is- mated construction cost $9.450; first -year respectively. -FM Authorized operating cost not land and University of Maine, WGHM Skowhegan. Me.- indicated. indicated: revenue not Ann. Oct. 31. program operation on 107.1 mc. ERP 2 kw, Principals: James H. Gibbs. sole owner. Mr. Gibbs owns KIVY Crockett. lion Nov. 10. Ac- Kingsville. Tex. -- -Radio station KINE Ine. Broadcast Bureau granted 97.7 mc. 3 kw. Ant. height above average terrain 135.9 ft P.O. address: c/o Andrew M. Cook. 205 East King Street. Kingsville 78363. Estimated construction cost 834.658: first -year operating cost $20.000: revenue $24.000. Principals: James H. Clement. president, Ben ing. vice president- A. Glus- A gourmet treasurer. Richard M. and Andrew station grmanager (e: M. ch 25' ), Principals own KINE(AM) Kingsville, and have interests in ranching, banking. wholesale electrical supplies firm and Kingsville Publishing Co., Kingsville. Mr. Glusing is attorney. Action world of Nov. 13. Actions on motions Broadcast Bureau on request by Lakes privacy. Region Broadcasting Corp.. extended through Nov. 21 time to flle replies to opposition to supplement to petition for rulemaking lit mailer of amendment of FM table of assignments. (Plymouth and Concord, New Hampshire). Action Nov. 13. Office of Opinions and Review in New York nocl Teaneck. N. J. (New York Uni- Welcome to the elegant versity and Fairleigh Dickinson University), Wedgwood world of FM proceeding, granted request by ap- Voisin. . .where seldom is plicants. and extended to Dec. 3 time to file heard oter diners' words. Here, application for review of review board's de- business people can lunch or dine cision (Does. 17454 -5). Action Nov. 13. superbly in spacious comfort. Tables well set apart. Hearing Examiner Charles J. Frederick in Fresh flowers daily. Hendersonville. Ten n. (Hendersonville Broad. casting Corp.). FM proceeding, granted Soft lighting. And fine French tion by peti- cuisine, impeccably served. Filet applicant. for leave to amend ap- of Beef Wellington, today? plication to reflect 20% interest of Kenneth Perhaps Warren Davidson as having been purchased a heavenly light soufflé for dessert? by Sir, your table is ready. Randall L. Davidson, thereby reducing number of stockholders from five to fout Prix Fixe Dinner - $10.25 Lunch -$6.00 (Doc. 18518). Action Nov. 10. Reservations: Michel LE 5 -3800 Chief Hearing Examiner Arthur A. Glad- Cocktails, Lunch, Dinner stone in Open Tuesday through Sunday Humboldt. Iowa (Stephen E. Dinkel Courtesy Theatre Limousine and Christensen Broadcasting Inc.), FM Service proceeding. on motion by Christensen Broad- casting Co. rescheduled prehearing conference for Dec. 10: postponed evidential hear- One of the great restaurants of the world ing to date be 30 East 65th Street, New York City to set at prehearing conference (Does. 18647 -8). Action Nov. 7. Our "400" Room available for private functions. Chief Hearing Examiner Arthur A. Glad- stone in Mt. Pleasant and Chariton, both (Continued on page 99) (FOR 92 THE RECORD) BROADCASTING, Nov. 24, 1969 CLASSIFIED ADVERTISING

Payable in advance. Check cr r. = -.ey order only. Deadline for copy: Must oe receised by Monday for publication next Monday. Display ads $25.00 per inch. 5" or ever billed at run -of -book rate Stations for Situations Wanted 2ìC per v,';rd -52.00 minimum. - Sale, Wanted to Buy Stations, Employment Agencies, and Business Opportunity Applicants: If tapes or films are submitted, please send $1.00 for each package advertising require display space. Agency commission only on display space. to cover handling charge. Forward remittance separately. All transcriptions. pho- All other classifications 35t per word -54.00 minimum. tos, etc., addressed to box numbers are sent at owners risk. BROADCASTING No charge for blind box number. expressly repudiates any liability or responsibility for t!-e'r custody or return Address replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D.C. Help Wanted 30d per word -$2.00 minimum. 20036.

RADIO Sales continued Announcers continued Help Wanted -Management Sales- Hartford, Connecticut. Our kind of guy First phone soul jock experienced. Top wages, should earn $20,000 yearly and will have a great contact manager, KZEY, Tyler, Texas. Regional Sales Manager(s) Community Club Awards future wiih a young aggressive organization, one ICCA), one of the broadcast industry's oldest, that presently owns three stations and is looking An excellent career in broadcasting awaits the DJ most respected, radio /television promotional com- for more. Must be close enough for interview. who can fill the position we have open. We need pany, is replacing one man (personal reasons). Call Mr. Wilks or Mr. Schwartz at WTYM, 525- a top 40 jock who knows production and considers adding another. Full -time (Monday-Friday) travel 4141 (4131 or write Box 545, East Longmeadow, himself a professional. Send resume and tape to: in restricted, protected territory. During ninety- Mass WBAT, Box 5038, Daytona Beach, Florida. day period, salary and travel expenses. training Experienced announcer wanted for news Permanence, salary, bonus, incentives, thereafter. Strong aggressive, production company with suc- and /or potential to ambitious, creative, cessful track record expanding sales department. board. Must be fully qualified and have good Unlimited earning record. Middle of road organized, experienced, broadcast sales executive Travel four or five states in various areas of the to better music format. Send tape and resume to Norm Brooks, Program with ability to address, motivate and sell CCA country. Call on top management in radio stations. Director, WGST Radio, P.O. Box 7888, concept to large audiences of clubwomen Person- Exciting saleable products. Salary plus bonus ar- Atlanta, Ga. 30309. WGST is an equal opportunity employer. ality and good grooming a prerequisite. Our staff rangements. Send resume to Ross Charles, Cine- with written resume, Vox Productions, Inc., 12 East 41st St., New York, aware of this ad. Apply only Join the staff of top rated station in Lansing and pix, references. all references. No float- N.Y. 10017. We check learn to love country music, complete with all ers, fast station sales con- -buck operators. CCA benefits. Send resume and tape to WITL, Lansing, sidered but not necessary with strong sales back- Established group operation offers excellent oppor- Michigan. a Mid -West Family station. ground. Territories: South -Southwest and West tunity for salesman who enjoys traveling to cover Coast. Address lohn C. Gilmore, President, Com- several southeastern markets and assist salesmen Wanted: Experienced play -by -play man for basket- munity Club Awards, Inc., P.O. Box ##151, West- in selling and promotional work. Excellent pay. ball and football. Some air work and /or sales. port, Connecticut 06880. Send complete resume, with references to Coleman Personal and credit references required. Salary open. Austin, P.O. Box 1045, Charlotte, N.C. Fringe benefits. Contact Bob Smith, WIXK, New Sales Richmond, Wisconsin. Announcers South Florida Coast -population 40,000. 5000 watt Cape Cod calling . established station needs fulltime with FM. Do you and your family really "Talk Man"-one of nation's leading all -talk- bright, alert MOR morning man for permanent enjoy life? Move away from winters, pollution and news stations in major market has opening for staff position. Tight board man with first class unrest. The time to change is when you are a experienced talk master, preferably liberal point ticket helpful. Group operation, pension plan, many success and can command top dollar. Complete of view Some news. Top salary and potential. other fringe benefits. Send resume and brief tape resume starts you on your way toward a new and Send resume, air check and photo to Box L -3, to program director, WOCB AM /FM, West Yar- better life. Your reply is confidential. Box L-58, BROADCASTING. mouth, Mass. 02673. BROADCASTING. New England small market station needs announcer Morning announcer for gulf coast area, country and group seeks aggressive, western personality Successful midwest Station for drive time. MOR format. Send tape, photo, and knowledge of modern salesman to fill position held by a country a must. Send tape experienced resume to Box L -89, BROADCASTING. and resume to New top biller who went to a major market after long South Radio Network, P.O. Box 5797, Meridian, tenure. Send resume, billing history and picture Announcer -production manager with great adult - Mississippi. along with letter outlining your goals to Box commercial style needed by growing Chicago radio needs a man L -74, BROADCASTING. The Carver Company young for agency. Send tape, resume, and salary require- original motion picture. Change your life- Photo, ments. Sales manager to lead, direct and inspire a new Box L -94, BROADCASTING. aircheck, inquiries: Box 3358, Hollywood 90028. and energetic sales staff. AM -FM single station market. Five figure guarantee plus to start. Good First phone bright MOR man who appreciates sun- Somewhere in the midwest there's a sharp, experi- opportunity to advance. Reply Box L -121, BROAD- shine. An opportunity to grow with the nation's enced, young MOR announcer with PD potential CASTING. fastest growing area . South Florida! Send who desires to move South for greater opportunity! air check, resume, references to Box L -135, BROAD- Swinging MOR station in university city needs two Branch studio manager. Sales, news, announcing. CASTING. men immediately. Salary open. Rush tape, photo, Excellent opportunity for right man who's ready and resume to General Manager, P.O. Box 1024, to move into a responsible position. Box L-160, Feet on the ground? Excellent New England small - Gainesville, Florida. BROADCASTING. medium market network MOR station needs non- prima- donnas. Some experience, good voice, third - 10,000 watt top -rated north east MOR needs Sales Specialist, with successful background. Man- endorsed required. Tape, resume and salary re- announcer. Call Robert Manning. 717 -286 -5838. agement opportunity open. Medium market. High quirements to Box L -147, BROADCASTING. Equal income potential. Box L -230, BROADCASTING. opportunity employer. Technical KOIT, AVCO's San Francisco FM station, has an First class engineer wanted for northeast kilowatt. immediate opening for an experienced, radio ac- Branch studio manager. Sales, news, announcing. Excellent man ready Seeking a man who wants only engineering; no count executive. Good opportunity for eventual opportunity for right who's to move a announcing, sales, etc. Work in adult atmosphere. management. Generous guarantee, liberal into responsible position. Box L -161, sales BROADCASTING. Box K -194, BROADCASTING. commission. Ali company benefits. AVCO operates AM's, 2 FM's and 5 TV stations. Please send Chief engineer for 5,000 watt directional full time 5 Up -tempo MOR station, one of Ohio's finest, needs resume in confidence to Howard S. Kester, vice station in New England. Possibility of building president, general manager, KYA/KOIT, #1 Nob well -rounded, experienced drive -time personality. two other stations in the future. Box L -194, Must be versatile in production. Fine, progressive Hill Circle, San Francisco, Calif. 94108. West BROADCASTING. city of 40- thousand, with facilities, benefits second coast applicants only. An equal opportunity em- AM direc- ployer. to none. Above- average salary for above -average Chief Engineer, Texas, full time 5kw man, Box L -168, BROADCASTING. tional, FM stereo 100,000 vertical, 100,000 hori- Our need is immediate. KYA, Avco's San Francisco zontal. Degree in Electrical Engineering desirable: AM outlet, has an opening for an experienced One of this country's most respected contemporary however, strong educational background and ex- account executive. KYA must replace one of its stations needs a man now. If you've got the ceptional experience with AM directionals and FM salesmen who has been promoted to a manage - voice and you're not afraid to entertain an audi- stereo would be considered. State full educational ment position within the organization. Compensa- ence. send a tape and resume today. This is a and experience background, including all past and tion far above average. Opportunity limitless. top -notch job for a great jock. Box L -210, BROAD- present salaries. Box L -217, BROADCASTING. AVCO operates 5 AM's, 2 FM's and 5 TV stations. CASTING for AM -FM operation in good mid - All fringe benefits. West coast applicants only. Chief engineer western market. Excellent pay -fringe benefits. Please send resume in confidence to Howard 5. Small market northeast station looking for experi- broadcasting experience required. Send re- Kester, Vice President, General Manager, KYA. enced morning man, relaxed MOR plus knowledge Some sume and tape to Box L -220, BROADCASTING. #I Nob Hill Circle, San Francisco, Calif. 94108. of C&W. Also nighttime announcer, emphasis on An equal opportunity employer. MOR plus some Rock. Both men must be able to Dallas, 5700 to $800 per month. Broadcast Engi- read. No kids or beginners, please. Box L -238, neer, First Class License and extensive experience WINN, a top rated adult oriented station in BROADCASTING. in AM and FM multiplex maintenance required. Louisville, Kentucky is expanding sales force. S Box L -227, BROADCASTING. figure guarantee and good list available to quali- Co with success . and in a fast -growing. fied account executive. Minimum 2 years experi- sunny California city. 5KW full tinier needs a Chief engineer -in combination with announcing, ence. Small market salesmen with heavy retail couple of mature and talented first phone an- production or operations. Must be experienced. experience definitely considered. An opportunity nouncers who are looking for a career opportunity. N "w studios . . . Medium market with advance- to join an expanding group. Send resume to Bill News writing experience essential, sports also im- ment potential . if you are management mate- Jenkins, Sales Manager, WINN Radio, Fincastle portant. Programing, music, copywriting, sales man- rial. B:x L -231, BROADCASTING. Building, Louisville. Kentucky 40202. agement opportunities. Write Box L -241, BROAD- CASTING. Chief engineer for 5,000 watt directional AM in just one opening: Experienced account executive. Mid -Michigan metro market. New facility uses Start the New Year with the "sound" on the Either good production man -announcer; or an- AM G FM studios and transmitters. Excellent way up in the nation's capital Send resume in nouncer- play -by -play sportscaster needed immedi- opportunity for outstanding engineer interested in confidence -Mr. Ginsburg, VP- Sales, WPIK. Box ately. College community. KHAS- Radio, Hastings, moving up. Send resume to Box L-232, BROAD- 6199, Washington, D.C. 20044. Nebraska 68901 CASTING.

BROADCASTING, Nov. 24, 1969 93 Help Wanted Management continued Announcers continued Technical continued Successful sales mgr_ wants GM position. 25 years DJ, tight board, good news, commercials, 3rd Ail -TV experience all phases both sides microphone. Box L -163, BROADCASTING. in central New York fir phone and coma -a. Ist phone. $15M +. Box L-202, Exceptional opportunity on engineer qualified with broad background in AM- BROADCASTING. Winners only, major market broadcaster, strong production music. Good and FM-CATV operation. Box L -244, BROADCASTING. and salary equipment Manager -sales manager: 9 years experience, strong essential Prefer A.F.T.R.A. representation. 215- First class, maintenance -announcing, sales, help- an sales, 30 years old, community minded, excel- 324 -4125 o rBox L -174, BROADCASTING. ful KHIL. Willcox, Arizona. lent references Small or medium market. Box L -204, BROADCASTING. First phone, six years experience, dependable young Chief engineer for brand new facility. Announun; announcer DI-production engineer, looking for more helpful. KVOC. Box 2090, Casper, Wyoming Heavy weight large market manager. Excellent permanent home. Tape, resume. Box L -183, BROAD- reputation ior:ng, skilled professional in all facets CASTING. First class transmitter and production engineer .. of broadcast :,usiness including major market sales management Responsible aggressive operator. Box Soul D.J. 3rd, employed dynamic personality, T- no announcing . 5kw DA. Immediate upening. L -205, BROADCASTING. board, married, experienced, available. Box L -191, Contact Peter Dean, C.E ... WDEV . . . Water- bury, Vt. 802 -244 -7321, BROADCASTING. - General manager -13 years in broadcasting; an- First class technician wanted by Ohio radio and nouncing, en {veering (Ist), sales, general man- Florida: first phone contemporary rock announcer television combined operation. Best full color ager for the past 5 years. Currently successfully now in Hartford, Connecticut market will consider equipment. excellent working conditions Write rr employed in my sixth year of management. Inter- all Florida offers single . station pays ested in moving. Box L -196, phone W. P. Williamson, III -WKBN. Youngstown, steppin., up in broadcast or associated BROADCASTING. Ohio. 2i6- ;S2 -1t44. An equal opportunity em- fields. 31 years old. married with one child. ployer. References. resume all available immediately, Box Urgent: East coast position wanted. Announcer/ L -206, BROADCASTING. newsman, MOR /country format. Tight board. Some experience. Box L -197, BROADCASTING. NEWS Good sales force but still not making it? Interested

in be-oming leading adult station in 1970? I Employed Pro seeks move. C&W only. Must be Newsman. New York state. News director who can can do it for you' Seeking position programing "proven" major market. Box L -199, BROADCASTING. get the news and do it on the air. Congenial staff format that makes $SS$. Consider any Brand new facilities. Top working conditions. Salary fulltime station in competitive market. First phone too! DJ announcer school graduate, 25, looking for open. Send tape, photo and resume. Box L -I0, Call evenins 515 -471 -7511 or write Box L -229, start. Tight board, 1F, will relocate, 3rd endorsed. BROADCASTING. BROADCASTING. Box L -200, BROADCASTING. Hard working newsman needed with some experi- Your small station will make more profit Solid, progressive MOR, POP operations. Smooth, ence, writing ability, voice believability. imp ::in -- with our answer: "I can do it better myself." Husband: 14 bright, tight. Excellent production. Medium AM, tion and desire. Network station has excellent years radio. professional, highly creative, major FM background. Assiduous. Best references. reputation in New England Send first capital city. phone. Wife: Top salesman, business Philadelphia, 215- 455 -4625 or Box L -209, BROAD - tape, resume. and salary requirements to experience, Box jewel at pudic relations. We want: town, CASTI NG. L -146, BROADCASTING. small cool clime te. money Call 303 -824 -5651 or Box L -234. BROADCASTING. Wanted experienced newsman with voice. major College grad . veteran . 3 years experience Baltimore station. Send air check and resume to can't take Chicago "smog ". . . attention General manager: made three moves in Box L -184, BROADCASTING. twenty -two Denver . ski county U.S.A. (Personality Jock). 1221 years cf radio Each time benefited both Box L -211, BROADCASTING. myself and the station to which I moved. Legiti- Immediate opening for news director at top -rated mate reason for wanting midwest to leave present job. Available! Top contemporary jock. contemporary station. Send aircheck, re- Successfully managed stations doing three quarter Presently PD sume and picture to Box L -192, BROADCASTING. seeking long association with professional, program million. Fully familiar with FCC regulations, so can protect your property. conscious organization. Inquiries invited. Box L-221, Local and regional BROADCASTING. News director. Gather, write, air news, produce 531es oriented. Very strong on promotion and public affairs programs. Immediate opening. Send public service. Know how to turn profit by in- air check and resume to John J. Miller, KCSR, creasing billing and cutting expenses. I'm in the If you're looking for a go -er look no further. I have 18 Chadron, Nebraska. Good salary, fringe benefits, twenty five thousand bracket but more interested months experience and a 1st ticket. I fine college community. Multi- groups station. in bonus plan based on performance. Box L -235, desire top 40 work in either medium or major BROADCASTING. market Give me a chance. Write Box L -226, If you're not after my job, we don't want you!!! BROADCASTING. Salesman with outstanding 10,000 watt, 24 -hour, number I rated go- getter sales record (currently 28 station needs a professional reporter who can keep a market) willing to sacrifice for oppor- First phone, in need of first break. Box L-228, city of 300,000 in the palm of his hand. Well tunity of managing not -so- successful AM station. BROADCASTING. provide the right man with the best tools available Let's talk programing, promotion, merchandising, sales. Box L -240, BROADCASTING. today . or tomorrow!!! Our reporters must prove Pulse rated #1 personality in Northeast market, they have the guts to keep us on top. Full bene- Super can do it for you. Young, experienced. Music and fits with a young, growing company. Send tape, successful general manager produces billing and production know -how. Desire major /medium top resume, and pic to News Director, KFDI Radio, profit increases of over 400 percent. In last four years 40, will relocate. Box L -233, BROADCASTING. Box 1402, Wichita, Kansas: or call Ken Rucker made station number one in market (316) 838 -3377. of over million and half. Resume available. Re- sponses considered confidential. Box L -246. BROAD- No. 1 top -40 jock in current market, but medium CASTING. or major market is where I belong. Box L -236, Opening for newsman -announcer for heavily news BROADCASTING. oriented adult programed Tape and resume station. Bring that operation into the black. I'm the man. to WALE, Fall River, Mass. 02722. 10 years experience in management and sales, all First phone 2 yrs. Howard Thayer, Lamolle, III. phases of radio. Aggressive. Currently manager of (815) 6.39-2083. News director. We're interested in you if you're station and sales manager of three station group an aggressive, experienced self- starter and can Also ideal man for corporation wishing to expand Florida -bound announcer. DJ- newscaster. Solid musi- dig for, write and deliver broadcast news in a in medium or small market. Phone 406- 765 -1480 professional, authoritative manner. We'll pay well daytime cal background. Professionally trained. Have tapes. and back you up with understanding, modern Available for Florida interviews from Nov. 17 to Nov. 30. Stable, responsible, facilities and equipment. Contact Jack Severson 26 years old. Call Situation Wanted 305 -1053 at WCUB Radio, Box 9S, Manitowoc, Wisconsin Sales -691 anytime or write Charlie Peters, 514 E. 35th St., Hialeah, Florida. 54220. An equal opportunity employer. Experienced-sales manager- announcer- sportscaster. Prefer small southeast market offering ownership Newsman for top 10 market rock giant. Minimum opportunity. Box L -182, BROADCASTING. Experienced all around radio man; available imme- 3 years experience necessary in gathering, writing diately due to sale of station. Manager, sales, I news, expert -by DJ, and air presentation. Also need a part time news- can sell and I can prove it. Box L -219, BROAD- sports, play -play: third ticket; man from the Washington, D.C. area. Send current CASTING. relocate. Commensurate salary arrangement desired. tape, resume and pic to Dick Hudak, WEAM, Box Andy Denonn, P.O. Box 423, Chipley, Florida. (9041 589, Arlington, Va. Only news professionals need Ambitious -27- marrie - -PD 10 years experience- 638 -0621. apply. 1st phone -desires sales opportunity. Box L -248, BROADCASTING. Tyro personality + pursuing Top 40 station. Single, Immediate opening for newsman. Six days a week - Ist. phone, 25 and draft exempt. Howard Grae, 3 week vacation -- hospitalization. Salary 5110 to Announcers 7980 Hoover Ct., Indpls., Ind. 46260, (317) 253-. Personal 3152. $120 to start. interview necessary. H. M. DJ announcer, newscaster, control board operator, Thayer, WGHQ, Kingston, New York. a real go getter. Box L -51, BROADCASTING. Beginner -first phone. Radio -TV school graduate. Programing, Production, Others Professional. T -40 Excellent experience In top 50 Prefer top 40. Send tape on request. Willing to markets. Looking for station in top 25. 413 -739- relocate. Ted R. Brown, jr., 105 North Barnwell, 63x9. Box L -97, BROADCASTING. Oceanside, Calif. 92054, 714- 757 -2583. Program Director top torty. We're looking for a young executive who is grear and realistic. A Negro DJ newscaster. 27, first phone. Call after Now in leader of men, creative concept productie- artist, 7 pm (914) 667 -1730. Box L -132, BROADCASTING. the major top 10 markets, five figures get you articulate. original. Our station is number one will a top 40 "Drake" or contemporary Negro announcer, broadcasting school graduate, with stable staff. Large eastern market. Since we personality, Ist phone strong on maintenance, con- third phone, beginner. Box L.141, BROADCAST- struction, production, programing. have had ours. we'd like to give a young profes- Mature voice, ING. draft exempt, top references. Phone sional a "break." Resume only. Box L -243, BROAD- 609- 562 -6632 person to person for my local phone number. CASTING. Announcer, experienced. First class license Prefer country western or easy listening music. Presently employed. Available immediately. Box L -145, 22 years in AM as chief and combo, seeking chief Situations Wanted Management BROADCASTING. position in small /medium market. Southwest only. Looking for responsibility and stability. $125.00 wk Young producer /director in lar.;e market desires Basketball play -by -play announcer. Available imme- minimum. Contact Donald Smith, 714- 477 -5958, advancement. Management experience. Bcx L -134, diately. Experienced both Radia and TV. Box 2630 National Ave., Space 25, National City, BROADCAST INC. L -14. BROADCASTING. Calif. 92050.

94 BROADCASTING, Nov. 24, 1969 Announcers continued NEWS Technical continued First phone, 26. married, responsible, three .ears News reporter -writer -producer Minimum two Chief, Asst. Chief or Maint. Super. TV or FM. experience, seeks light maintenance and air shift three years television news experience. Good under - married. draft exempt South or Southwest in Minn., Iowa, Wis. medium or large marker standing of news. agility to create and cover own onl> Scaceest preferred. 606-299-794S. feature 612- 722-9709 or 4403 25th Ase, S.. Mpls., Minn and hard news stories. Ability to edit and 55406. produce first class television newscast. Inurnalism- Programing, Production, Others zrad. Must know film and \TR Send samples - mcs- resumes Major West market, Bor. Technical Coast Florida -a 15 year veteran of radio /television wants BROADCASTING. to lise with you. At 28 I've been programing for in radio six ears. Prefer refines. and winning. Extensise TV experience. Engineer experienced Newsman. ":Sid south Need young. a;eresshe. Indiana, surrounding states. Will consider 7.. B... Years in talk --rock, MOR- station pays moving. experienced newsman to fill cut young. colle._e 6o:. L- Iì5_ BROADCASTING. L -198. BROADCASTING educated. news staff. Congenial. young staff. Send rape, photo. and resume to Program Director. Production, programing management. producer -di- NEWS KA!T T'., P 0. Box 790- lonesuoro, Arkansas 72401. rector, or promotion position sought by experienced recio young man with B.A. and M,A. degrees. Box L -201, Wanted: East coast major market neg.; Field reporter, KOs'P. TV, Stockton- Sacrarm..e' '; BROADCASTING. tion. Mature voice, relaxed delivery. Am cot: `A.st be acept at v.ritine, ,_icing. eathering am: writer and hard working. Presently I am a rac :- "^terviewine. Only these with prior T news e^- Producer director seeking new challenge in major TV newsman at medium me.reet east coast stari ^ _etience s.11 _o considered. Excellent eppertur,it marker. Experienced in medium -large market, 227, Degree. $250 per week. Bot.. L -176. BROADCAST- T7 join growing news operation tep news arcs. BA in rate. Box L -213, BROADCASTING. ING. Ee-d VTR cr 50F and resume. Previc;.s employers eked f:r references Equal opportunity em- News -oriented disc jockey. conser.ative. experi- ployer. Contact Personnel Department, McClatch, WANTED TO BUY-Equipment enced in news gathering /writing airing procedures. Broadcasting. 21st c Q, Sacramento, California seeks full -time, in- station news shift during day- -094. We need used 250, 500, I kw & IO kw AM and light hours only. 510.000. Majors only. Prefer FM transmitters. No junk. Guarantee Radio Supply Corp.. 1314 Iturbide St.. Texas 78040 West, S.W., Texas. Box L -214. BROADCASTING. Anchorman for award winning radio and T \' news Laredo. rear in ssritin... department. Prefer experienced Wanted -Professional tape deck Carrosel for aiito- Experience makes a news department tops and film techniques and air work. Send resume and eight years experience in the broadcast field er- noation used trans Gates BC -IT, er equivalent. topes to Ne,ss Director, WSBT AM- FM -TV. 300 Write able me to help you and your news operation. News 46601. WBKC. Box 266- Chardon. Ohio or call West Jefferson Blxd.. South Bend. Indiana i6 -2 6 -1560. director twice. Not ¡list a reporter . . but o digger. Not a floater Lets talk. Be. L -222, BROADCASTING. Programing, Production, Others Wanted: _loom lens for TA -124 -E Dumont orthicon television cannera. Contact KXMD TV, Williaton, Editorialist -writer. Ability to research -write end Major market news have the North Dakota 5;501 director -if you staff announce hard hitting editorials. Minimum and egiupment I can direct your news department years broadcast ¡iurnalism experience. TV preferrec to the top of your market. Eight years experience Man is writing. producinz TV FOR SALE -Equipment masters wanted probably degree. Box L -242, BROADCASTINC. newscast in medium market now -has editorial experience Send samptes-pies- resumes Major Coaxial- cable -Heliax, Styroflex, Spiroline, etc. and

Programing, Production, Others 'A'esr Cc,.,t market&or L_ 1 BROADCASTING fittings. Unused mat'l-large stock -surplus prices. Write for price list S -W Elect. Co., Box 4668. Oak- Nations leading major market FM ,romera -- director, Producer -director for Troup owned tr.o l' arket rr top rateo ARB. 2r5-324-412: 6 :'. L -i--. station Primary duties will include the producing, Stereo -Automation equipment -late model ATC, BROADCASTING. f a one hour n rnir,a talk -entertainment program. complete system delivery 2 weeks, call 1- 801 -262- Applicant should have el least three years com- :431. Mr. Carlson Major markets soul, T-40. xis. will 1st soor nscrcial broadcast experience and desire a future Love production, Hurry' Bu'. L -iiJ. BROADCAST- in television management- Reply to Box L -223. Voltage regulator 2: KVA. 3 phase. GE model AIP.T, ING. BROADCASTING motorized. ^ew in nrizinal box, FOB New jersey.

31000, Billie J Clark. c'o RKO General Broadcast - PD at successful major marker all -talk station WTOL -TV, Cosmos Broadcastin: Cerp..ratícn sta - in- :. 14-;0 Broadway. Ne.v York. N.Y. 10019. interested in making a change. Box L -212. BROAD- ron CBS i^ Toledo. has immediate opening for CASTING. eperienced fit^.-. director. Responsible for editi^:: 16 mm sound proiecr..rs Bell & Howell. Victor, all commercial. feature and documentary films ,'n:Dro. East :-pan etc. Optical & magnetic prices Big Ten football -basketball sportscaster. television ;rid supervision of three -man. well- eauioped Cr'. =.art it SI- I ;.CO- Also selection of jam projectors. commentator with professional ''aseuaII -basketball Kno:,ledee of programing cesired. Exce -- roe listing of other items. Cavalcade Eauipment experience. Box L -224. BROADCASTING. tent salary. profit sharine. numerois eerefirs. 29)-1 NAY. '7th St., Miami, Florida 33134. Send resume and letter t_ Program. Dree:tr. é. -, Television aces.- :ledo. Ohio 436C4 Stainless tower. I50 -ft., self -supporting, insulated. ",r AM. F?:!, AM /FM use. Chicago area. SI,000.00 xrandinT cr 52,000.00 ready for shipment or best Help Wanted -Sales Situations Wanted Management ;fifer V. EA.VJ. Evanston. Ill. Experienced professional salesman. Srh marker. Aggressive "s1tt- sleeve" :general manager et lib Gates ST -101 spotters. Two 'n good operative Washington, D.C., making at least 515.000.00 .'ic. . -en market UHF facility will be available laruary condition Includes some parts. remote control desiring to soon earn $30,000.00. loin great sales Sales oriented administrator who can substitute heads. instruction book. X195.00 each or both team. Confidential. Call Mr. Wygant, 301 -654 -2600. ,e, Its fa promises. Box L -164. BROADCASTING for S350.00. WMON. Box 750. Montgomery, West \ ireinia, Phone area code ,30-41 442 -9555. Wanted by established UHF indie in major market: General Manager -National Sates Manager. Thorot..h- Io phases: station -ownership, de- a.egressive, dynamic. lean and hungry sales man - experienced all 1 Gates BFE IOA 10 watt exciter /transmitter and a.er with proven record to provide real leadership 'elt.pment, management. sales management. sales )'ser supoly, removed from service to make way 'rational and Iccall, programing: film -buying. pro - to capable sales staff Good starting salary and f.,r SCA's . S35000. I CBS Audimax RII. over -ride to right man. Send resume v.ith all duction. promotion and network announcing-hcst- factory reconditione.i. then never used ine- newscasting. Leader in community affairs details and salary requirement to Box L -23P. S300.00 I Gates SA39B Peak Limiter, removed BROADCASTING. Leader in industry. Nationally recognized as suc- front service to make way for new equipment cessful manager -developer- troubleshooter. I6 years 5250.00. All equipment will be shipped in television; 12 years in radio = 25 years' experi- KBAK TV Bakersfield. California expanding within twenty -four hours after your order is CBS. ence Just turned 43. College degree. A professional. local sales force. Prefer west coast resident. Apply received Contact: E. Allen Brown. Chief Engi- aggresslse Accustomed to much AEI. Robert a.ality, competitor. neer at V. Hagerstown, Md. W. Curry. General Sales Manager. responsibility. Proven capable of developing so:.- tantially increased profits. prestige and value. Western Electric 40 -B SOkw transmitter, Good con- Announcers Box L -205. BROADCASTING dition- 53.000.00. Radio Department, Bible Place. Cieseland. Tennessee 37311. Announcer with strong public affairs and rew; General manager -sales manager Complete pack- background for medium midwest market. Send \ TR. :round management. sales, pro.raniin.. Proven MISCELLANEOUS rev:mie, etc., to Box L -155, BROADCASTINC. record. Single station cr group operation Uni - sersity graduate, Family man. reliable. responsible Technical Now in manaserrcnt position nut seek chan :a. Deejaysl 11.000 classified gag lines. $10.00. Un- Resume. references available. Bo:: L -715, BROAD - conditionally guaranteed. Comedy catalog free. CASTING Edmund Orrin, Mariposa, Calif 95338 Service technician. Set up and r,:n CCT', sers ice renter for major corporation in key northeast Program manager, c.i. crealise program direc`cr. Cames, gimmicks, Intros, breaks, one liners, brain city. Must have strong backgre -end in servicing storming, all in one package! Monthly. sample. market. . $2 and operating major helical scan recorders anc now working lange metro En,eineerin FCC News- features Associates, 1312 Beverly, St. Louis, vidicon cameras. Systems installation experience production -direction background. film buying. management. Mo helpful. Immediate opening. Send resume and salary rules, all phases of TV operations and L requirements to Box L -1S1, BROADCASTING. s'erre sales Box -216. BROADCASTING. Get your 'ticket!" Memorize, study -Command's "1969 Tests -Answers" for FCC First Class License. New York -Binghamton . . . Dependable person Announcers -plus- Command's "Self -Study Ability Test." with first class license . . to handle UHF trans- Proven. $5.00 Command Productions, Box 26348, mitter and studio operation. Growth potential for Big Ten fiotuall- basketball sportscaster, television San Francisco 94126. the right person. Salary commensurate with experi- commentator with professional basei:all- basketball ence. Call chief engineer, WBIA -TV, Binghamton, experience. Box L -225, BROADCASTINZ. Voice Drop -ins. Comedy "Wild Tracks" from New York. 772 -1122. :.ovies, programs. Tape of 100 only $5.00: Running Technical in major markets. Command, Box 26348, San Fran- Wanted engineers with FCC first class license. Only cisco 94126. experienced need reply. Fully colorized station GE Norelco color equip- Fully qualified engineer traveling w.i:h major ec.. :a- operation, Ampex, and All formats. California's top ment. Excellent pay and benefits. Please send rient manufacturer desires position with a com- S5.00 "Airchecks:" Free brochure. Write: Command, Box resume C. lannucci, C.E., WNHC, 135 College pany requiring foreign travel. Box L -132. BROAD- stations. to Francisco 94126. Street, New Haven, Connecticut 06510. CASTING. 6346, San

BROADCASTING, Nov. 24, 1969 95 Miscellaneous continued INSTRUCTIONS continued Management

DJ's /announcers -unemployed? Depres ed' Audition R.E.I. in Beautiful Sarasota, the home office. 1336 tapes evaluated professionally. Enclose $5.00 M.O. Main Street, Sarasota, Florida 33577. Call 1813) ONE IN A MILLION Box L -44 BROADCASTING. 355 -6922. Fully approved for Veterans training. Chance for a bright. executive, (:rent Current comedy 65 -70 originai, topical one - liners. R.E.I. in Fascinating K. C. at 3123 Gillham Rd., opportunity to get into management with each issue, t.více- a'rncnth, for entertainers. dee- Kansas City, Mo. 64109. Call 1816) WE I -5444. a rapidly growing radio and 'J'Y pro- jays, broadcasters. Send for free sample: Current Fully approved for Veterans Training. duction firm: take charge nt once of Comedy, 300 New jersey /ae, SE, Washington, diversification plans. A wonderful chal- D.C. 20003. R.E.I. in Delightful Glendale at 625 E. Colorado St., lenge to grow and own part of business. Glendale. California 91205. Call (213) 244 -6777. Write to: D.1 one liners: Write for "free' samples. Cm- -245, mand, Box 26348, San Francisco 94126. R.E.I. in Historic Fredericksburg at 809 Caroline St., Box L Broadcasting. redericksburg, Va. 22401. Call (703) 373 -1441. "Get that Job ". Comprehensive guide and report for ¡ob seekers. $2.00. Box L -24;, BROADCASTING. REI's new program- learning course for Radar and Sales Micro -wave is so easy and it is guaranteed. Pay Keep Happy Huffman happy. buy his joke service. as you go and get your Radar endorsement at S45 /yr., one month flee. 4213 Riverdale, Anaheim, home. Write REI, 1335 Main St., Sarasota, Fla. Calif. 33577. AUTOMATION EQUIPMENT SALESMAN Prizes! Prizes! Prizes' National Brands for promo- First Class license in four weeks or less at T.I.B.

tions, contests, programing. Na barter, or trade . . . tuition $295.00. . . . results guaranteed. to represent in :Jlichican. Indiana. Ohio better! For fantastic deal, write or phone. and Kentucky the lending supplier of Radio Features, Inc., 166 E. Superior St., Chicago, T.I.B. /Music City. Veteran Approved. Next class automated control equipment and toped Illinois 60611, 312444-3703. starts November 24. Tennessee Institute of Broad- music services fol' radio. Sales. engin- casting, 2106 A 8th Avenue South, Nashville, eering or nianagl'rllent experience eseii INSTRUCTIONS Tennessee 37204. 615 -297 -8084. ti il I. Income potential $25,000mlus. Draw und all cxpensea paid.Send resume to: T.I.B. /Miami . . class starts Novemuer 24th FCC License any Associate Degree in Electronics Technical Institute of Broaccasting, 183 South Iry Law, VP, Sales, IGM, P.O. Box 943, earned mostly by home study. Free catalog. Gran- Krome Avenue, Homestead, Florida. 13051 247 -1135. Bellingham, Wash. 98225. tham Schools, 1505 N. Western, Hollywood, Cali- fornia 90027. No: Tuition, rent. Memorize, sruoy- Command's "1969 Tests -Answers" for FCC First Class License. First Class License in six weeks. Highest success rate -plus- Command's "Self -Study Ability Test." in the Great North Country. Theory and laboratory Proven. $5.00. Command Productions, Box 26348 -R, training. Approved for Veterans Training. Elkins an Francisco 94126. Institute in Minneapolis, 4119 East Lake Street, ACCOUNT EXECUTIVE Minneapolis, Minnesota 55406. Broadcasters are passing their first phone exams in six to twelve weeks through tape recorded New Orleans now has Elkins famous 12 -week lessons at home, plus one week personal instruc- Leading NY Radio Station Broadcast course. Professional staff, top-notch tion. During 1964 -69, one week sessions were held equipment. Elkins Institute, 333 St. Charles Avenue. in Washington, Minneapolis, Los Angeles, Portland co- goner. with Radio Time Sale: New Orleans. Louisiana. and Seattle. An outstanding success rate has Experience - excellent opportunity. brought expansion in 1970 to Chicago, Atlanta, Outstanding Company Benefits. The nationally known six -week Elkins Training for Detroit and Boston. Our 17th year teaching FCC If an FCC first class license. Conveniently located on license courses. Bob Johnson Radio License Train- you qualify move quickly. the Loop in Chicago. Fully GI approved. Elkins In- ing, 1060 D Duncan, Manhattan Beach, Calif. 90266. Send resume. in strictest confidence stitute in Chicago, 14 East lackson Street, Chicago, Telephone 213- 379 -4461. Illinois 60604. to: Detroit-one week first phone instruction, Dec. P. O. Elkins is the nation's largest and most respected 12 -18th for our audio- visual students. Bob John - ßos .57110 name in First Class FCC licensing. Complete course son. 1060 D Duncan, Manhattan Beach, Calif N.Y.. N.Y. 10017 in six weeks. Fully approved for Veteran's Training. 90266. Accredited by the National Association cf Trade An Equal Opporl iii ity L''nnplo et' and Technical Schools. Write Elkins Institute, 2603 See our Display ad under instruction on page 102. Inwood Road, Dallas. Texas 75235 Don Martin School of Radio (r TV. 1653 No. Cher- okee, Hollywood, California. F10 22 -3281. The Masters. Elkins Radio License School of Atlanta Announcers offers the highest success rate of all first Class RADIO License schools. Fully approved for Veteran's Train- ing. Elkins Institute in Atlanta, 1139 Spring Street, Atlanta, Georgia 30309. Help Wanted ATTENTION

Be prepared. First Class FCC License in six weeks. AIR TALENT! Top quality theory and laboratory instruction. Fully approved for Veteran's Training. Elkins Radio License 1 Carl \-uling at Nationwide Broad- School of New Orleans. 333 St. Charles Avenue. cast Personnel has openings for New Orleans. Louisiana 70130. Major Market "l'op Party and MOR : \ir Personalities. Salaries S300 In Attention Houston and Gulf Coast area residents. 6(46 I S500 per week. Elkins Institute offers First Class FCC licensing in only six weeks. Quality instruction. Elkins Institute Ca II 3 12 -3:37 -5318 for more in Houston, 2120 Travis, Housrcn, Texas 77002. 60fitirig? informal' Announcing, programing, production, newscasting, tw-.,,-,,,_,11,_,,,_.,-.-__,,._,.-..-..F sportscasting, console operation, disc jockeying and all phases of radio and TV broadcasting. All taught Corporations use our modern by highly qualified professional teachers. The nation's newest, finest and most complete facilities "search" techniques to locate including our own commercial broadcast station - executives, air talent, and other SERVICES KEIR. Fully approved for veterans training. Accred- UNICOM INC. ited by the National Association of Trade and key employees. VP. YIN .tnl. r4MM111 ahnt Technical Schools. Elkins Institute, 2603 Inwood Road, Dallas, Texas 75235. Nationwide has successfully completed ATTENTION Since 1946 Original course for FCC First Class assignments to fill Radio-telephone Operators License in six weeks. Ap- every position within a radio Small Mack pt I'ros proved for veterans. Low -cost dormitory facilities at school. Reservations required. Several months or television station and CATV ahead advisable. Enrolling now for January 7, April system. Announcers For 15, July 8. information, references and reserva- G mos. to 1 )r.'s experiene tions, write William B. Ogden, Radio Operational Engineering School, 5075 Warner Avenue. Hunting- Headhunting is our profession 1st Ticket Combos ton Beach, California 92647. (Formerly of Burbank, California) and we're good at it! Try us and Sales Managers find out! Salesmen Licensed by New York State. veteran approved Chief Engineer. for FCC 1st Class license and announcer -disc- Contact ¡ockey training. Contact A.T.S Announcer Trainin Ron Curtis, Pres. For immediate placement, Rush Tape, 25 West 43 St., N.Y C. (212) OX 5 -9245. 312- 337-5318 Resume, & Salary Requirements to: 645 North Michigan Avenue Radio Engineering Incorporated Schools have the finest and fastest course available for the 1st Class Chicago, Illinois 60611 Unicorn Services, Inc. Radio Telephone License (famous 5 week coursei 7125 W. 44th Ave. Total tuition $360. Classes begin at all R.E I Wationwide 211anagement Wheat Schools Jan. 5. Feb. 9 Et March 16. Call or write Ridge, Colo. 80033 the R.E.1 School nearest you for information. We Consultants, Inc. 303 -421 -7773 guarantee you Electronics, not Questions an-: answers.

96 BROADCASTiNG, Nov. 24, 1969 Technical TELEVISION -Help Wanted -Management

CHIEF ENGINEER Broadcast group has openings for Chief TELEVISION EQUIPMENT SALES Engineer at Tesas and Nevada AM -FM Immediate cpenin

PRODUCTION GUY NEWS It you can write ... produce .. and voice creative continuity -you can make good bread as a production guy. TV Adult oriented Top 40 ... a big Num- ber One in this Midwest Metro Mar- ket. Send tape, copy samples and NEWS brief resume to Bobby Rich, KS'f"l', P. O. Box DIRECTOR 3788, Davenport, Iowa 52808. We want the best in the country and we'll pay to get him. We need a no nonsense professional who has all the skills, is burst- Situations Wanted ing with ideas, and thinks that being second is still losing. Announcers To qualify you must be in complete charge of a successful news operation in a major market. The for earnings, prestige, and accomplishment is SEASONED PRO opportunity literally unparalelled. Write fully in the first letter. We'll interview in your I years Personality DJ- -Award win- town or ours because we want to fill the job immediately. ning telephone -talk show -TV host - former network affiliation. (NBC). Mn. Box L -I87, Broadcasting. ¡or markets only. No top 40.

~~Box L -150, Broadcasting.~~

Programing, Production, Others EDITORIAL PERSONALITY Technical VHF in top IO market needs talent Available Soon ! to research. tsrite and do on -air pres- for your Market cntation of editorials. Must be good on -air talent lending a mature air to station's viewpoint. Editorials will OVERSEAS be hard-hitting. Backed by Mistrals Fun Musk OPPORTUNITY ' and done as need dictates, not daily. i RADIO A Person selected will report to an editorial director who functions A new automated announced in that capacity. Send picture. Avco Field Engineering is a world -wide service organization currently operating and re- weekly rock tape service for I00';,audio tape if available, salary maintaining VHF television stations in the immediately use quiremenes and resume Kingdom of Saudi, Arabia. with IGM or similar to: °BROADCAST ENGINEERS equipment, Unique "Set-and- Box L -189, Broadcasting. Forget" system Five years' current experience in the main- needs no tenance of VHF television broadcast equip- attention between weekly Programing, Production, Others ment plus first class license. tape changes. than Compensation: Salary- bonus -per diem or Less housing -equal to $18,500.00 plus transpor- per week WTOL -TV tation and all company benefits -liberal $100 delivered vacation policy. to your station. Protected Film Director WTOL -TV, Cosmos Broadcasting Cor- Please send resume in confidence to R. E. markets, Weirich, Manager, Industrial Relations. For details and poration station (CBS) in Toledo, audition tape write or phone: has immediate opening for experienced film director. Responsible for Champ Greenlee editing of all commercial, feature and Avco Fun Music Radio documentary films and supervision of Field three -man, well- equipped department. 619 American Bank Engineering Bldg. Knowledge of programing desired. P. O. lox 41300 Vincennes, Ind. 47591 Excellent salary, profit sharing, nu- area 812 merous benefits. Send resume and Cincinnati, Ohio 45241 882 - 6060 letter to: ` (An equal opportunity employer) fA 4'4 Program Director, 604 Jackson Toledo, Ohio 43604

BROADCASTING, Nov. 24, 1969 97 TELEVISION Employment INSTRUCTIONS continued Situations Wanted Management Service continued R TV MANAGEMENT EXECUTIVE 1 Wanted: Mgrs. & Directors One of nation's top independent TV sta- V.P. Mqr. AM -TV major mkt. $25.000 tions is undergoing change in ownership. Sales Mgr. AM top 50 mkt. ___ to $25.000 We have Station Manager who does not 1ST PHONE Mgr. AM 4 station mkt...... to $20.000 F.C.C. IN plan to remain with new owners. His PD strengthen a top 40 to exceptional qualifications will bring to sta- $15,000 SSSTATION SEARCH 5 WEEKS tion a strong leader with thorough knowl- P.O. Box 252 edge of administration, programing, promo- Latham, New York 12110 tion, research and sales. his 20 years TOTAL TUITION $360 With Tel. of experience in top management positions 518- 785 -7223 ROOMS and APTS. $15 -$20 with TV stations and important advertising PER WEEK agencies we strongly recommend him for station or group requiring well -qualified ATTEND SCHOOL IN executive. If interested in full particulars please write to President. 527 Madison Ave., New York, N.Y. 10022 Glendale, Calif. Va. Box L -218, Broadcasting. Fredericksburg, Kansas City, Mo. L OR Announcers BROADCAST PERSONNEL AGENCY Sherlee Barish, Director 1336 Main St. Fla. TV and Radio Personality Sarasota, 33577 813- 955 -6922 Well known Los Angeles TV and INSTRUCTIONS Call radio personality is seeking a major market opportunity. Tremendous background in telephone shows, F.C.C. 1st PHONE FOR SALE- Equipment news/controversy, contemporary mu- D sic, and strong, probing interviews. in six weeks Available after 12/2/69. EDUCATION EXCELLENT PRICE ROY ELWELL (213) 393 -2850 COMPREHENSION UHF EQUIPMENT KNOWLEDGE 2 UHF GE 12.5 kw transmitters, type NEWS F inest Instructors TT25A, Ch. 25, 32. - Years of practical experience 3 TY 25C GE antennae, Ch. 25, 32, 36. I TY -I06A GE antenna, Ch. 18 1200' Veteran TV Anchorman I_ ntensive Methods writer /reporter 3i /8 50 ohm transmission line. Animated Electronic Films 1 200' Wincharger tower, guyed, ready leaving 4th market. Desires more for shipment. writing and more involvement in R easonable Costs 1 375' Kimco tower, guyed. ready for smaller eastern market with stable Only one charge to completion shipment. firm. Salary open. KASSNER Box L -237, Broadcasting. El= S_ elected Accommodations DON Box 1045 Charlotte, N.C. Tel. 704/372 -4434 = E. Student rates at Hollywood -Plaza Hotel BUSINESS OPPORTUNITY it T op Results WANTED TO BUY -Stations Own your own Our students obtain their Ist's. _ E E low Power Radio Station: Legal. No FM's ONLY lip License Required. Details, $5.00. E LEARN E Boadcasters want to acquire one or more KKSF E at the Nation's oldest FM properties in lop 100 markets (any 2154 B Market St. and most respected class license). San Francisco, California School of Broadcast Training Box L -188, Broadcasting. C c DON MARTIN SCHOOL OF RADIO & TV E (established 1937) at.SA, `iS533513Mli ï Sw7iSwé5ñSw:51 :143?1 S I L V E R ii Next Accelerated Class Starts n Live radio coverage of the Silver F. Young Anniversary Gater Bowl Game from January 12, 1970 Professional 5 g Jacksonville, Florida, on the 27th of E Broadcaster suants radio station ! E.S.T. is a for additional information call or write: December, Noon still avail- wunder 4200,000, strict confidences. rjf markets. For details `_ DON MARTIN SCHOOL OF RADIO & TV = i7 able in some Box L -193, Broadcasting. write: 1653 No. Cherokee, Hollywood, Cal. 6 HO 2-3281 Robert K. Lynch T t'K 351 11ó Y=ï931gT4 ëYSY ` Box 45 FOR SALE -Stations Atlantic Beach; Florida - 32233 or call 904-249-4602

Employment Texas small AM & FM $100M cash Fla. small daytime $ 85M 29% Service Ariz. medium fulltime 90M 29% Miss. small daytime 65M SOLD Utah metro daytime 112.5M 29% Iowa medium fulltime 550M 145M THE JOB SEARCH N.Y. metro FM 90M 29% Wash. metro daytime 95M nego Improve on your,.. salary. and your abili- East major AM & FM 1.3MM nego MW major FM 175M cash ties with our exelt g-new content or position search whtcralirdctly INVOLVES YOU ip the initial S$tages of negotia- tion. OUR' TECHNIQUE is 'YOUR OP- ,:a CHAPMAN ASSOCIATES PORTUNITY! Details free. V7 media brokerage services HANLON PERSONNEL SERVICE P.O. Box 1193 2045 Peachtree Road Atlanta, Ga. 30309 Indianapolis,= Indiana 46206

98 BROADCASTING, Nov. 24, 1969 (Continued front page 92) WMAR -FM Baltimore- Broadcast Bureau FOR SALE -Stations granted mod. of CP to change type ant.: Iowa (Pleasant Broadcasting Company. et ant. height 620 ft.; ERP 29 kw horiz. and al.), AM -FM proceeding, upon request of 9.6 kw vert.: condition. Action Nov. 13. continued Chariton Radio Co.. scheduled further pre - WHTG -FM Eatontown. N. J.- Broadcast hearing conference for Nov. 10 (Does. 18594- Bureau granted mod. of CP to change type 7). Action Nov. 7. trans. and ant.: ant. height 175 ft. Action Daytime AM Station Hearing Examiner Isadore A. Honig in Nov. 12. Rochester and Henrietta. both New York WWDR -FM Murfreesboro. N. C.-Broad- Top 25 Market (Rochester Radio Co. et al.. FM Proceeding. cast Bureau granted mod. of CP to change granted petition by What The Bible Says. type ant. Action Nov. 12. FOR SALE Inc.. accepted notice of hearing as published (Does. 19673 -6). Action Nov. 10. WNOB(FM) Cleveland- Broadcast Bureau granted CP to change type trans. and ant.: CASH ONLY Hearing Examiner Jay A. Kyle In Cory- ERP to 70 kw ant. height 390 ft. Action don and New Albany. both Indiana. and Nov. 10. Box L -203, Broadcasting. Louisville. Ky. (Harrison Radio Inc.) et al., FM proceeding. scheduled further hearing WBUK( FM) Columbus. Ohio- Broadcast conference for Nov. 18: further ordered that Bureau granted mod. of SCA to add sub - preliminary exchange date for engineering carrier of 67 kc. Action Nov. 7. exhibits be continued to date to be determined (Does. 18636-9). Action Nov. 13. KR.\V(FM) Tulsa. Okla. -Broadcast Bu- reau granted CP to operate trans. by re- Hearing Examiner Ernest Nash in Wichita. mote control: change studio and trans.-ant. MICHIGAN Kan. (Jaco Inc., KAKE -TV and Radio Inc.). location; change type ant. ERP 97 kw; ant. FM proceeding. granted petition by KAKE- height 680 ft. Action Nov. 7. Michigan daytime radio station in TV for leave to applica- and Radio. amend WGCR -FM Wellsboro. Pa.-Broadcast Bu- medium size market. Current gross tion to show that commission had granted It for UHF translator to serve Salina. Kan. rueau granted CP to make changes In trans- $175,000.00. Write for full details. (Does. 18515-6). Action Nov. 10. mission line. Action Nov. 12. No brokers please. KTFM(FM) San Antonio. Tex.- Broadcast Other actions Bureau granted mod. of CP to make changes in trans.: ERP 99 kw. horiz. and 63 kw Box L-207, Broadcasting. Review board in Raytown. Mo.. FM pro- vert.: make changes In transmission line. ceeding, Doc. 18529. granted petition for Action Nov. 12. further extension of time filed Nov. 12 by Brinsfield Broadcasting Co. Action Nov. 14. Daum -Censky and Co. Ltd., Neenah - Menasha. Wis.- Broadcast Bureau granted Review board in Rochester. N. Y.. FM mod. of CP to change type ant. of. FM: proceeding. Does. 18673 -76. granted motion make changes in ant. system -ant. height 200 for extension of time to OIe oppositions to h.: ERP 2.90 kw. Arti in Nov. 12. petition to enlarge issues. filed Nov. 12 by Confidential Listings Monroe County Broadcasting Inc. Action RAp10TV-CA V Nov. 13. N.E. - S.E. - S.W. - N.W. Renewal of licenses, all stations G.I3ENNETT IARSON,INC. Rulemaking petition Broadcast Bureau granted renewal of li- a censes for following: WJBK Detroit: WLLL R.0 A. Building. 6363 Sunset Blvd.. Sude 701 Jane Marlow Willis. Thelma Marlow Willis and James M. Willis all Brandenburg. Ky. -- Lynchburg. Va.: WMNA Gretna. Va.: Hollywood. California 90028 213 /469 1171 WPNH Plymouth. N. H.: WRBS(FM) Balti- Request rulemaking to assign ch. 228A to more. Actions Nov. 12. Brandenburg. Ann. Nov. 14.

Existing FM stations Modification of CP's, all stations Broadcast Bureau granted mod. of CP's Application to extend completion date for following: Public Sale \VWAG(FM) Carrollton. Ala.. to Nov. 30: KAPB -FM Marksvilie. La.- Requests mod. KPER -FM Gilroy. Calif.. to Dec. 15: WXOW- 1 --2-69 of permit for new sin: change from 97.7 me TV La Crosse. Wis.. to May 6, 1970. Ac- at to 92.7. Ann. Nov. 10. tlons. Nov. 6. Courthouse, Greenville, Georgia: Final actions Station WFDR- AIM -FM Broadcast Bureau granted mod. of CP's Other actions, a'I stations Manchester, Georgia to extend completion dates for following: Apache Junction. Ariz.. for FCC set meeting on proposal by Micro- All assets, incl. franchises Weldon Brown, to low - new to April 18. 1970. KUKI -FM Ukiah. wave Communications Inc.. establish Fur Info: Contact FM cost, nationwide communications network to Calif.. to April 20. 1970: \WJMD(FM) Bethes- provide service for educational broadcasters. Ben R. Freeman da. Md.. to Jan. 31, 1970: KBIA -FM Colum- and related bia, Mo.. to April 12. 1970: "KWMU(FM) and data transmission. computer Receiver 12, services for educators generally. for Decem- St. Louis to April 1970; 'WQFS(FM) 18 Action Nov. 13. Box 252 Greensboro. N. C.. to Dec. 15: KTXN -FM ber in Washington. Greenville, Georgia Victoria, Tex., to Feb. 1. 1970. Action Nov. Hearing Examiner James F. Tierney in 672 -4978 7. case of ABC Inc. renewal of authority to Phone deliver network radio and television pro- KFC A(FM) Phoenix -Broadcast Bureau grams to stations in Canada and Mexico, granted mod. of CP to make changes In ant. granted motion by ABC, set certain pro- system, ant. height 95 ft. Action Nov. 13. cedural dates: set for commencement of KREP(FM) Santa Clara. Calif.- Broadcast hearing for Jan. 13. 1970. In lieu of Dec. 15 Bureau granted CP to Install new auxiliary ( Doc. 18606). Action Nov. 5. trans. and auxiliary ant. at main trans. loca- Laiiue leb ía Nrokers 3Jnr tion on 105.7 me; ERP 25.5 kw: ant. height 460 ft.: remote control permitted. Action Translator actions 116 CENTRAL PARK SOUTH Nov. 12. Broadcast Bureau granted CPs to replace NEW YORK. N. T. KXFM(FM) Santa Maria. Calif.- Broad- expired permits for changes for following cast Bureau granted renewal of license. Ac- 265 VHF translators: KOBCX. K10DLand K12CX, -3430 tion Nov. 10. all Tonasket. Wash. Action N,iv. 12. WLAE(FM) Hartford. Conn. -Broadcast Broadcast Bureau granted renewal of li- Bureau granted CP to change type trans. and censes for following VHF and UHF trans- ant.: ERP 18 kw. ant. height 760 ft.: lators: K12FA Coal Creek. Home Creek. condition. Action Nov. 10. Otter Creek and Ashland. K09II and K11IM STATIONS FOR SALE WJAX -FM Jacksonville. Fla.- Broadcast both Sweetgrass. West Butte. Sunburst and control point. Border Field, all Montana: KO6AD and WEST NORTH CENTRAL. Exclusive. Day- Bureau granted second remote 1. Action Nov. 4. K12GD both Mammoth. Yellowstone Park. time. $30,000 down. Wyo.: KOBEZ. K10FF and K13HA all Mink TEXAS. Exclusive. Daytime. $125.000. 29°c WORJ -FM Mount Dora. Fla. -Broadcast Creek. Idaho: K72AM. K76AG and K78AH all 2. down. Bureau granted request for SCA on sub - Toole. Liberty & Glacier counties. Mont.; CALIFORNIA. Medium market. Full time. carrier of 67 kc. Action Nov. 7. K77AN Columbia Falls. Mont. Actions Nov. 3. 5375,000. Terms. WVTL(FM) Monticello. Ind. -Broadcast 12. 4. NEW MEXICO. Exclusive. 580,000. Terms. Bureau granted CP to change ant.- trans. and Broadcast Bureau granted licenses cover- studio location to Highway 24 West. Monti- ing changes for following VHF translators: cello: install new trans. and ant.: make K07DU. KOOEA and K11FE all Murry changes in ant. system. ant. height 135 ft.: Canyon area in Ely and McGill. both Nevada. ERP 3 kw. Action Nov. 13. Action Nov. 12. lc KVPC(FM) Fairfield. Iowa-Broadcast Bu- Broadcast Bureau granted licenses cover- Jac L. Stoll reau granted CP to make changes in ant. ing new VHF translators: K07IQ Alpine. system. Action Nov. 12. Ariz.: K12GY Sonora, Jamestown, Columbia and ASSOCIATES and Curtis Creek. all California. Action 6381 Hollywood Blvd. Fort Harrod Broadcasting Corp.. Harrods- Nov. 12. Los Angeles, California 90028 burg, Ky.- Broadcast Bureau granted mod. Area Cade 213 -464 -7279 of CP to extend time of new FM to Dec. KO4DI Chlnle. Ariz. -- Broadcast Bureau 1. Action Oct. 31. granted mod. of license covering change in

BROADCASTING, Nov. 24, 1969 (FOR THE RECORD) 99 primary station of VHF translator to KOAT- Islratrix of estate of Raymond O. Raley. Smith. sole owner. Mr. Smith Is manager (TV) Albuquerque. N. M. Action Nov. 4. deceased (75.86%.. before. none after) to and owns 5.5% of KGVM -FM Idaho Falls. Hannah Marie Raley (24.14% before, 100% Idaho. Action Nov. 7. KO7GE Chinle. Ariz.- Broadcast Bureau after). No consideration involved. Ann. Nov. granted mod. of license covering change in 14. WRLH(TV) West Lebanon. N.H.- Broad- primary station of VHF translator to KOB- cast Bureau granted transfer of control of 'rV Albuquerque. N. M. Action Nov. 4. WFOX(FM) Gainesville. Ga. -Seeks as- Upper Valley Television Broadcasters Inc. signment of license front Hall County Broad- from Upper Valley Television Broadcasters K13JK Weed and Abrams Lake. both Cali- casting Co. to WLBA Inc. for $125,000. Iile. (100% before. none after) to Johnson fornia-Broadcast Bureau granted mod. of Seiler: Ernest H. Reynolds Jr.. sole owner. & Whitman Communications Inc. (none be- CP to change type trans. of VHF translator. Buyer: Norfleet R. Johnston. sole owner. Mr. fore. 100% after). Consideration: $119.000. Action Nov. 12. Johnston owns WNRJ(AM) Gainesville and Sellers: Nelson A. Crawford. treasurer. et California Oregon Radio Co.. Willow has other business Interests. Ann. Nov. 19. al. Buyers: William R. Johnson. president. Creek. Calif. -Broadcast Bureau CP WBFG(FM) Detroit of and Stephen L. Whitman. treasurer (each granted -Seeks transfer 50 %). Messrs. Johnson and Whitman each for new VHF translator to serve Willow control of Trinity Broadcasting Corp. from own Creek on ch. 8 by rebroadcasting KIEM -TV Bernard F. Zinn and Detroit Bank and 50% of commercial printing and weekly Eureka, Calif. Action Nov. 10. Trust Co.. co- executors of estate of Nicholas newspaper publishing firm in Canaan. N.H. Timko. Mr. Johnson is attorney. Action Nov. 21. KO9BG Basin. deceased (67% before. none after) to Mont. -Broadcast Bureau Joseph Ninowski (33% before. 100% after). WQMG(FM) Greensboro. N. C.- Broadcast granted license covering operation of VHF Consideration: $85,225. Bureau granted translator Action Nov. 14. Principals: Joseph transfer of control of Mur- at Basin. Ninowski. president of Trinity Broadcasting. ray Hill Broadcasting Co. from Ralph Price K12GW Carson City, Nev.- Broadcast Bu- owns 20% of insurance firm, 17% of cutting (52% before 49% after) to Julian Price II reau granted mod. of CP to make changes tool company and 15% of restaurant firm. (48% before. 51% after). Consideration: in ant. system: change type trans. Action Ann. Nov. 14. $25.000. Seller: R. Price owns 70% of WEAL(AM) Nov. 12. KSWS(AM) Roswell. N.M. -Seeks assign- and WUBC(TV) Greensboro. ment of license from N. C. Buyer: J. Price owns recording KO5CH Des Moines and Grande. both New executors of estate of studios. Action Nov. 14. Mexico-Broadcast Bureau granted CP to John A. Barnett. deceased (as a group. 100% change frequency of VHF translator from before. none after) to Roswell Broadcasting WIZO(AM) Franklin. Tenn. - Broadcast ch. 5 to ch. 6: change primary station to Inc. (none before. 100% after) for $37.500. Bureau granted assignment of CP from KKTV(TV) Colorado Springs: change type Sellers: Frances Maye Barnett. Paul B. Harpeth Valley Broadcasting Co. to Harpeth trans.: make changes in ant. system change McEvoy and John A. Barnett Jr.. executors. Valley Broadcasting Inc. for purpose of in- call letters to KO6GL. Action Nov. 5. Buyers: John A. Barnett Jr.. president corporation. Consideration: $1. Principals: (39.56h). Frances Maye Barnett. vice presi- Robert Sewell, president. Frank Beasley. K77BG Rockaway and vicinity, Ore. - dent (37%). and Paul B. McEvoy. secretary - vice president (each 37%%), and Revis V. Broadcast Bureau granted license covering treasurer (23.5%). Ann. Nov. 14. Hobbs. secretary- treasurer (25 %). Action changes in t'HF translator. Action Nov. 12. Nov. 13. WKLP(AM) Keyser. W. Va. -Seeks transfer of control of Potomac Broadcasting Inc. KEYE(AM) Perrytown. Tex. - Broadcast from Glacus Merrill. Marie B. Merrill and Bureau granted transfer of control of Perry - CATV Louisa Bailey (as a group. 100% before. town Radio Inc. from Frank June11 and none after) to Thomas B. Butsher. Gary L. Dossle M. Wiggins (each 36% before. none Final action Daniels and Kenneth E. Robertson (each after) and William J. Wallace (8% before. none before. 331x% after). Consideration: none after) to Earl J. and Jerry Garrison Manatee County. 1-la. -FCC granted peti- $135.000. Principals: Messrs. Butsher. (each 10% before, 50% after). Principals: tion by Florida Power and Light Company Daniels and Robertson each own 22 14% of Earl J. Garrison owns KVWC(AM) Vernon that It be permitted to withdraw as party WCST -AM-FM Berkeley Springs. W. Va.. and 50% of KRIG(AM) Odessa, both Texas: In Manatee County CATV proceeding (Doc. and 16.88%. 18.93% and 18.93%. respectively. 25% of oil production company and has in- 18610). Action Nov, 14. of WMSG -AM -FM Oakland. Md. Ann. Nov. terest in two banks. Consideration : $20,000. Actions on motions 14. Action Nov. 7. . WRON(AM) Ronceverte, W. Va.- Broad- Office of Opinions and Review in Williams- Final actions cast Bureau granted assignment of license port. Fa. (Citizens Cable Inc. and Williams- WBIB(AM) Centreville. Ala.- Broadcast from Greebrier Broadcasting Inc. to Radio port TV Cable Co.). CATV proceeding. Greenbrier Inc. for $160.000. Sellers: Nash granted motion by Broadcasting Bureau granted assignment of license front Taft Co. Voice of the Mid -South Broadcasting Co. to L. Tatum. president. et al. Buyers: Roy D. and extended to Nov. 14 time to tile WBIB Radio Inc. for Sellers: Fred Wooster .ir.. president (66 %). Georga may reply to pleadings with respect to opposi- $51.398. Wooster Conk. vice president (30 %). Roy D. tion Newhouse H. Davis. Paul Nichols and Houston L. of Broadcasting Corp.. the Pearce (each 331(:'*). Messrs. Davis. Nichols Wooster Sr. and Margaret B. Wooster (each comments of Broadcast Bureau. and state- 2 %). Mr. Roy Wooster Jr. and Sr. are vice ment of Citizens Cable Inc. and Pearce each own 25% of WARF(AM) and Williamsport Jasper. Ala. Messrs. Nichols and Pearce own president and chairman of hoard. respec- TV Cable Co. filed Oct. 24. in response to tively, of Borden Inc. Action Nov. 13. Taft's application for review (Doc. 18581). 49.5% of WDAL -AM -FM Meridian, Miss. Action Nov. 6. Buyers: Julius E. Talton. president (60 %). Ben David Rigdon, vice president, and Hearing Examiner Thomas H. Donahue Pearce Lucide Talton. secretary (each 20% ). Cable television activities In Wheeling. W. Va. (Wheeling Antenna Mr. and Mrs. Talton own 80% and 20'/,. Inc.). CATV proceeding. granted joint re- respectively. of WHBB(AM) and WTUN- The following are activities in com- quest by Rust Craft Broadcasting Co.. li- (FM) Selma. Ala. Mr. Rigdon is station censee of WSTV -TV, and Wheeling Antenna manager for Talton's stations. Action Nov. munity- antenna television reported to Inc.. and continued hearing to date to be 13. BROADCASTING. through Nov. 18. Re- determined at prehearing conference held Nov. 17 (Doc. 18612). Action 12. KFAV(F\1) Fayetteville. Ark. -Broadcast ports include applications for permis- Nov. Bureau granted assignment of license from Hearing Examiner David I. Kraushaar in Stamps Radio Broadcasting Inc. to Little sion to install and operate CATV's. case of Better T.V. Inc. of Dutchess county. Chief Broadcasting Co. of Fayetteville Inc. grants of CATV franchises and sales of N. Y. (complainant) v. New York Telephone for $35.000. Seller: H. Weldon Stamps. presi- Co. (defendant), et al.. CATV proceed- dent. Buyers: Loreile Morris "Jack" Beas- existing installations. ing. ordered New York State Cable Tele- ley. president (24 %). Omer Cary Thompson. vision Association to produce documents device president (51 %). Leroy Patrick De- sired by New York Telephone Co. for pur- maree. secretary- treasurer (15 %) and Thelma Franchise grants are shown in italics. pose requested. at specific time and place R. Bloomfield (10 %1. Mr. Beasley is majority to be agreed upon by counsel either In New stockholder of KLPR -AM -TV Oklahoma City. San Andreas and Mokelumne Hill. both York City or in Washington. not later than and KFAY(AM) Fayetteville. Ark. He also California- Triangle Cable Co.. Oakland. Dec. 1 (Does. 17441. 18525. 18617. 18620-24). owns 25% of KTCS -AM-TV Fort Smith. Ark.. Calif.. has applied for nonexclusive fran- Action Nov. 10. 25% of Moore (Okla.) Monitor, and 65.9% chises. Hearing Examiner Jay A. Kyle in Milton - of KIOO(FM) Oklahoma City. Mr. Demaree Plantation City, Fla. -Teleprompter Corp.. Freewater. Ore. (Twin Village Cable Inc.). and Mrs. Bloomfield formerly had interest in New York (multiple CATV owner). has been CATV proceeding. ordered oral argument KFAY. Action Nov. 7. granted a 30 -year franchise, The firm will held on petition for leave to intervene filed KIBS(AM) Bishop. Bu- provide a:. many as 27 channels. behalf Calif.- Bnadcast on of Columbia Empire Broadcasting reau granted assignment of license from Davenport, Bettendorf. Moline. East Mo- Corp.: oral argument held at prehearing Southeastern Sierra Broadcasting Corn. to conference scheduled for Nov. 18 line. Rock Island, all Iowa- Ouint -Cities (Doc. Bishop Broadca °zing Corp. for $190.000. Cablevision Inc.. in which Cox Cablevision 18701). Action Nov. 13. Sellers: R. S. Deming. president. et al. Inc., Atlanta (multiple CATV owner), has Sellers Own KISS-FM Bishop. Buyers: an interest. has applied for franchises. Other actions Frank Oxarart president (52 %) H. Bruce Baumeister (38%). and Lloyd Klemp vice Coburg, Ore. -Liberty Television Cable Review board in Irons Mountain. Md.. Co.. a division of KEZI -TV Eugene, Ore.. CATV proceeding, Does. 17510 -16. 17531 -32. president (10 %) Messrs. Oxarart and Klemo board members Nelson. Slone and Kessler own 60% and 20%. respectively. of KMYC- has been granted a 20-year franchise. adopted order granting motion to correct (AM) and KRFD -FM Marysville. Calif. Ac- Mansfield trap., Pa. -CATV Service Co.. transcript. filed Oct. 30 by The Hearst Corp. tion Nov. 7. Flemington. N.J. (multiple CATV owner). Action Nov. 17. WFOM(FM) Marietta. Ga.- Broadcast Bu- has been granted a nonexclusive franchise. The firm will pay the city 3% of Its gross Review board In Williamsport. Pa.. CATV reau granted transfer of control of Woofum Inc. William L. annual revenue, and charge subscribers $4.95 proceeding. Doc. 18581. granted motion for front Bost executor of monthly. further extension of time. filed Nov. 14 by estate of Albert L. Jones (100', before. none Taft Broadcasting Co. Action Nov. 17. after). to James A. Davenport III (none Whitehall Uri). Pa.- Centre Video Co.. before. 100% after). Consideration: 850.000. State College. Pa. (multiple CATV owner). Principals: James A. Davenport. former has been granted a nonexclusive. 15-year Ownership changes station Manager. now president of WFOM. franchise The firm vv111 charge no Installa- Action Nov. 13. tion fee. and subscribers will pay $5 month- Applications KSRA(AM) Salmon. Idaho -Broadcast Bu- ly. reau granted assignment of license from Gig Harbor. Wash.-Tacoma Cable Co.. KWYN -AM -FM Wynne. Ark. -Seeks trans- Salmon River Radio and Television Co. to represented by Ken Younger, and Northwest fer to control of East Arkansas Broadcasters Dale J. Smith for $76.000. Sellers: David Cablevision Inc.. represented by Onis G. Inc. from Hannah Marie Raley. admin- G. Ainsworth. sole owner. Buyer: Dale J. Weaver, have applied for a franchise,

100 (FOR THE RECORD) BROADCASTING, Nov. 24, 1969 Ralph M. Baruch, vice president and The changing patterns of the syndica- general manager, CBS Enterprises inc.. Baruch seeks out tion business, Mr. Baruch noted, will cherished ambitions in medicine when new opportunities place added emphasis on CBS Enter- he was a youngster growing up in Paris. prises' own production capability. He Later, as an adult, he entertained whim- for CBS Enterprises explained that CBS and its television sical thoughts of training for a career network, contrary to the practice in the as a classical pianist. German stood him in good stead in past, no longer can provide CBS Enter- when But Mr. Baruch, a tall, solidly built 1959, he was appointed director prises with distribution rights to many of international sales. In 1961, he was man of serious mien, is no idle dreamer. of the series coming off the network. rewarded with vice He smacks of the realist, doing what one presidential stripes, Production companies, in many in- and he was elevated to his present post has to do. And today, at 46, he over- stances, are retaining domestic or inter- in 1967. sees a staff of more than 300 people in national syndication rights or both, he Mr. Baruch is looking forward to six offices in the U.S. and 26 branches explained. "the best year in our history" in 1969, abroad. We are stepping up our plans to pointing out that such series as Perry Mr. Baruch's domain is a varied one, produce our own series, working Mason, Dick Van Dyke Show and covering domestic and international pro- through established companies," he re- What's My Line? continue to gross sub- gram syndication; Terrytoons; licensing ported. "For example, with Goodson - stantially in the while Beverly and merchandising, and international U.S. Todman, we are now doing What's My Hillbillies. Gunsmoke, Hawaii Five-0 educational film syndication. The dom- Line? and with Chuck Barris Produc- and My Three Sons are selling briskly inant note at CBS Enterprises, he said, tions we are producing The Game overseas. is diversification and expansion, and in Game series. Our production efforts line with this approach, the organiza- will be for syndication and not for the tion recently began satellite syndication networks. Why should we compete with of CBS news films to Australia and WeelrsProfile ourselves ?" Japan. As a means of effectuating this goal Mr. Baruch's aspirations in medi- in production, CBS Enterprises has cine were thwarted when the Nazi signed an agreement with Ira Barmack armed forces overwhelmed France in Productions, Hollywood, under which

1 940. Barmack will serve the company as a As a down -to -earth ambitious young program development arm. Mr. Baruch man, he concentrated on the opportuni- said that CBS Enterprises is setting its ties that were open to him when he ar- sights on the '70 -'71 and '71 -'72 sea- rived in the U.S. in December 1940 sons, and continued: after he and other members of his fami- "We have four or five projects in ly, including an 82- year -old grand- development and even if one or two mother, had eluded the Nazis by fleeing succeed, we'll be delighted. We have to to Spain and Portugal. His first job was keep in mind that the day of imitating in a shoe factory in New York, and the is gone. The average talk show or following year, he landed a beginning game show doesn't have a chance. But job in a recording studio that special- the syndication area does offer new op- ized in radio commercials and programs. portunities, new programing vistas." "These jobs were the best things that He expressed some concern that some happened to me," Mr. Baruch observed. companies producing for syndication "My father had been a successful have turned out top-quality pilot pro- lawyer in Paris: I had attended the grams but reverted to "shoddy" product Sorbonne for a year and private in subsequent episodes, and com- schools." mented : The recording studio provided a "This practice hurts the entire syn- Ralph Max Baruch -vice presi- window on the world of communica- dication industry. in my opinion a dent, general manager, CBS En- he pilot should reflect the minimum of a tions to Mr. Baruch, then 18, and terprises Inc., New York; b. Paris. not its maximum. recognized the opportunities that were France, Aug. 5, 1923; general series and That's the we've adopted here at CBS Enter- available in this expanding field. He assistant, later broadcast engineer, policy progressed to the post of broadcast engi- Empire Broadcasting Co., New prises." neer and left in 1944 because he felt York, 194144; administrative Mr. Baruch is confident that his that the technical side of communica- aide, SESAC Inc.. New York. organization will continue to flourish in tions was too confining. 1944 -48; salesman. DuMont Tele- the years ahead and said expansion, to He regards his next two posts at vision Network, New York. 1948- some extent, is keyed to diversification SESAC Inc. and the DuMont Television 5?: eastern sales manager, Con- in the education -entertainment area. He Network as "excellent training ground" solidated Television Films Sales. noted that CBS Enterprises is moving for his entry into TV program selling New York, 1953 -54; with CBS steadily ahead in the syndication of ed- with CBS Television Film Sales (now Enterprises (formerly CBS Tele- ucational films abroad and is seeking vision Filin Sales) since 1954 as CBS Enterprises) in 1954. While at to move into other enterprises related executive, 1954 -57; ac- and DuMont, he explained, he account to communications. SESAC count supervisor, 1957-59; direc- to fathom the intricacies of He paid tribute to his staff for having learned tor of international sales, 1959 -61; skill a vital helped spur the growth of CBS Enter- media and he considers this vice president for international prises, and added: one to a syndication salesman who must sales. 1961 -67: vice president and satisfy the varied needs of stations. general »tanager, 1967 to present; "We look for the best people and we Mr. Baruch rose steadily through the In. lean Ursrll de Mountford of try to keep them. With very few ex- ranks at CBS Films, paralleling the Rhondda Valley, Wales. 1963: ceptions, all of our key executives and growth of the syndication orgmization. children (by former marriage)- specialists have been with us for 10 which had a staff of about 25 in 1954. 25; Renee. 21; Alice, 18 and years or more. 1 think that says some- His fluent knowledge of French and Michele. 11. thing about our organization." BROADCASTING, Nov. 24, 1969 101 Ei//Mila!:

Where the power belongs arable from the proper use of anything; and in no instance is this more true than in that of the press." Still there may If the implications of censorship were not so chillingly ap- he a significant difference in attitudes in the formative years parent, Spiro Agnew's Nov. 13 performance in Des Moines, of the republic and attitudes now. Madison and his contem- Iowa, his second act in Montgomery, Ala. (both safe dis- poraries wrote a First Amendment that decreed no inter- tances from the eastern establishment), and the effusion of ference whatever with the press. There are indications that comment that Mr. Agnew has provoked would add up to a some politicians of today prefer a more flexible arrange- comedy of the absurd. ment. Suddenly Republicans who profess to be strict construc- In his Des Moines speech Mr. Agnew quoted with ap- tionists are cheering a Red Lion decision that took away proval the recent Supreme Court decision in Red Lion: some of television's First Amendment rights. In response, "It is the right of the viewers and listeners, not the right Democrats who have tried repeatedly to cut television to of broadcasters, which is paramount." Clearly Mr. Agnew their own patterns are deploring White House interference sees no constitutional obstruction to an administration's with the independence of television news. pushing television around, so long, of course, as the pushing In Des Moines on Nov. 13, 1969, the Republican Vice is done in the name of the viewers and listeners, who, we President, of all people, accuses the networks of distorting may next hear, are the silent majority. When, in Mont- the Democratic convention and attendant riots in Chicago gomery last Thursday, he expanded his criticism to include in August 1968. Simple decency would have compelled him print organs, the only inference that can be drawn is that to add that Republicans gloated at the events in Chicago at he sees no obstructions in his way at all. the time. In Washington on Nov. 17, 1969, Hubert Humph- The incumbent Republicans are not alone in flexing the rey, of all people, accuses the Nixon administration of at- First Amendment to suit their purposes of the moment. It tempting to suppress dissent and stifle the news media. has been the Democrats on the FCC, for example, who Supporters of the same Hubert Humphrey undertook inves- have most frequently challenged the broadcasters' assertion tigations of television news after the 1968 convention that of parity with the older press in constitutional protection. nominated him to run for President. What is to be the practical result of all this tumult? At It would all be unbelievable if it were not happening. the moment the journalism media would seem to be rela- Representative John Moss (D- Calif.) decries government tively safe from overt reprisal, if only because Republican censorship as "unthinkable," and Representative Richard L. power in the White House is countered by Democratic Ottinger (D -N.Y.) protests "intimidation" of the networks. power in the Congress. The FCC in such circumstances may Neither mentions his co- authorship, with Representative be neutralized if indeed it wanted to act at all in so sensi- John Dingell (D- Mich.), of a bill that would so weaken the tive an area. television networks that they could afford to broadcast no But with this as precedent, what is to happen when both news at all. Among the provisions of that measure is one Congress and administration fall into the same hands, as prohibiting the networks from owning any programing that they must some day do? Television newsmen may only they feed to affiliates (BROADCASTING, Feb. 12, 1968). hope they will have earned enough public support to mount If any thread of continuity runs through all of this. it a popular uprising against a political take -over of the is that politicians react with sensitivity to the coverage and medium. pronouncements of the news media. Presidents before Rich- By all impartial polls they have that support, though the ard Nixon, whose views Mr. Agnew was reflecting, it was partisan response to the Vice President's words has, not confirmed to BROADCASTING last week, have been displeased unexpectedly, been in his favor. The support may be ex- by news accounts or commentary and have responded vari- panded by the professional practice of television journal- ously. ism. If the people trust television news. politicians may After newspapers began turning against him Franklin D. attack it only at their personal peril. Roosevelt ordered his appointee, FCC Chairman James Lawrence Fly, to break up newspaper ownerships of radio stations. It was not for want of trying that Mr. Fly failed. One of Harry Truman's most widely quoted utterances was the "son -of -a- bitch" that he called the Washington Post's music critic who unfavorably reviewed a performance by Mr. Truman's daughter. In Dwight D. Eisenhower's administration, his news secretary, James Hagerty (now vice president of ABC), retained the right to edit records and transcripts of the President's news conferences. John F. Kennedy called more than one broadcaster and publisher to complain about his treatment in the news. Agents in his brother's Justice Department once rousted newsmen out of bed in a clear instance of intimidation. Lyndon B. Johnson monitored three television sets and was on the phone to New York a good deal of the time. During the network coverage of the 1968 Chicago demonstrations and convention he called network presidents with the kind of instructions a marine drill sergeant might give. It was happening long before broadcasting was invented. James Madison asserted: is "Some degree of abuse insep- Drawn for BROADCASTING by S.dney Harris

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