Ishita Banerjee Marketing & Communication Professional Phone: 7003201947 / 9972540294 Email: [email protected]

Creative, results-driven individual with around seven years of experience in the industry and exceptional communication, leadership and organizational skills looking for a Brand and Communication role that will allow an individual with excellent management, analytical, marketing and communication skills to benefit the organization.

PROFILE SUMMARY:

• 6.7 years of experience in Marketing Communications, with a strong visual sense, excellent writing skill, and the ability to translate marketing ideas and design concepts across all organizational levels • Adept at developing brand awareness strategies • Profound experience with numerous advertising and marketing campaigns • An organized and effective project executive, skilled at seeing the big picture and identifying tasks to facilitate on-time and cost-efficient completion • Solid ability to determine brand issues to implement effective strategies • A confident and concise communicator; able to deliver enthusiastic presentations with clarity to diverse audiences • Strong understanding of marketing techniques including social media marketing • A strong leader and team player; adept at supporting team members to achieve personal and professional goals • Negotiate agreements with vendors. Embracing MROI as a discipline helped in building strong brands that generate improved returns • Hands on experience in launching of www.24ghanta.com, which is a leading Bengali News Portal. Strategised SMM in the journey of making it popular. Extract regular performance data and making reports using Google analytics.

INDUSTRIAL EXPERIENCE:

• AD Ideas - As Business Development Manager from July 2015 to December 2016. • Zee Media Corporation (24Ghanta) - As Marketing Executive from May 2009 to December 2013 • North East Multimedia Private Limited (NE Bangla) - As Executive Producer from June 2007 to Dec 2007 PROJECT MANAGEMENT:

AD IDEAS PRIVATE LIMITED

• Media Planning: launch campaign for Merlin Maximus, Hoffman Jeans Festive. And execution of OOH of the same. • Executed OOH campaigns (Hoardings, Gate of Retail outlets, Durga Puja Branding) for Ashirvaad pipes. • Executed Walker Advertising for Axis Mall. • Media Planning and OOH activation in ROB for Merlin Projects Limited, Real Estate oganisation of Kolkata.

ZEE MEDIA CORPORATION

• Marketing Campaign: Created and implemented media campaigns and strategic plans for successful launch and promotion of new products. Example:‘Amar Shahar’, ‘Apni Reporter’ etc. • Marketing Tie Ups: Barter Deals for acquiring good /contemporary / relevant contents for editorial. Managing Brand Image through tie ups with classic events and contents of brand interest. Example: Radio Mirchi RJ Hunt, Car Rally. • Corporate Communication: Keeping strong consistent Media Relation. Ensuring Publicity. (PR of Audio Visual Channel, Movie Promotion, Sports & Cultural Event PR, Incident PR, Disaster Communication). • Promo Producing & Scheduling: Ideating Promotion for products in regular basis & scheduling & executing the same. • Marketing Communication: Constant liaising with Creative Agencies for company communications. • B2B Marketing: Keeping consistent relationship with advertising agencies to boost sales. Informing them time to time regarding company’s new launches & season’s special products, and the most important performance result (Relative Channel Share, GRP & TVR) of the same. Finding new ways to foster relationships through social media. • ATL Marketing: Ensuring Macro level promotional activities for new launches & already established products. Media such as OOH, Print, Audio Visual and Radio. • BTL Marketing: Associated with consistent Image management activities for B2B Marketing. Activated Events like Award ceremonies (e.g; ‘Ananya Samman’, ‘News Maker’) , CSR events (e.g; World AIDS Day special ‘Jibon er Jonyo’, ‘Sangkalpa’, ‘Durgato Banglar pashe Bangla’), Cultural events (Durga Puga Special ‘Pujor Larai’, International Mother Language Day Special ‘Amar Bangla , Amar Gourab’), literary meets, social events, audience meets etc. ) Promoting BTL /Events on Digital Platform. • Strategic Bulk Messages: Hands on experience in Real-time two-way SMS communication. As the chances the recipient receiving and reading the message is very high. • Valued Added Service: Incorporated VAS for popular Television property using AIRTEL service provider. E.g.; During Assembly election 2011 & West Bengal Panchayat Election 2013 we catered polling updates & election result through VAS. Arranged Valued Added Service for film (CRBT & Video Clips). • Marketing Survey: Steps followed to achieve goals, Questionnaire drafting, Audience Meet & field Survey. • Interactivity Exercise: Responsibilities were to generate Keywords, Audience Poll, noting views & maintaining Contact Database. Contest & Gratification to pull more loyal visitors. • Digital Marketing & Research: Initiated first effective social media marketing and managed all online activities for ZEE24Ghanta. Increased website traffic from 10 average visitors to 50,000.Nearly ten times social referrals from 410 monthly average referrals to 4,1000. Increased engagement to 170,502 Reach, 1,120 Shares and 2,521 Likes on a single post • Social Media Marketing: Promoting the company and its products via Facebook, Twitter, YouTube, Instagram etc. to increase the visibility of Brand. Executed SMM for Film, Event & Celebrity Promotion as well. • Infilm Branding: Creating scopes for brands (as per requirement of film script) to showcase themselves through movie among audiences. (e.g., ‘Sesh Sangbad’, ‘Kagajer Bou’) • Activation of AFP (Advertiser Funded Program): Allocate content for digital & assure client’s entitlements. e.g: Senco Swarnamrigaya

NORTH EAST MULTIMEDIA PRIVATE LIMITED

• Ideating AFP, targeting SEC ABC Female Audience. • Producing daily lifestyle magazine programme (150episode) named, ‘Satkahon’. • Covered segments were like hospitality-food & culinary, Beauty & Grooming, Fashion & lifestyle, Health & Fitness & Education. • Research, Creating Sales/ Sponsor Scope • Content Writing & Episode Direction, Post Production & ensuring Telecast of the Television software.

ACCOMPLISHMENTS:

• Initiated PR activities for the 24*7 Regional news channel owned by ZEE Media Corporation named ’24Ghanta’. Being Consultant PR started publicizing the TV programs, positioning the television stations against its competitors and letting the world know who their brand is and what it stands for. • From May 2009 to May 2011 24Ghanta was consistently the number 1 regional news channel as per TAM report. • Developed numerous promo materials for different products, which all aired on television. • Being in the launching team of www.24ghanta.com. Key contributor in initiating marketing & promotion using digital platform of 24Ghanta. Target was to increase customer base to the website (www.24ghanta.com), increasing organic visitor, creating continuous excitement on digital for stickiness, increase Time spent to the site, competitions tracking for reducing Bounce Rate. Result is 1.5 million visitor & 2.8Million Page Views. • Photographs & articles have been awarded & published in different Print & Digital media. (The Statesman, Times, Sangbad Pratidin & 24 Ghanta Website) • Assisted in a documentary made on Ramakrishna Mission directed by eminent Film & Documentary Director Mr. Ashoke Vishwanathan. • Marketing Consultancy provided to SSCS Infotech.

ACADEMIC QUALIFICATION:

• POST GRADUATE PROGRAMME in Media Management (2007) from International School of Business & Media, Salt Lake, Kolkata • B. Sc. in Information Technology (2003) from Sikkim Manipal University • Higher Secondary (2000) from Rahara Bhabanath Institution for Girls, WBCHSE • Secondary Examination (1998) from Rahara Bhabanath Institution for Girls, WBBSE

PROFESSIONAL TRAINING:

• Television production training at ZEE Network. • Freelance project done in Cognizant. Drew an effective Business Requirement Document (BRD) after interacting with clients & stake holders of the same on June 2014.

SOFTWARE PROFICIENCY:

• MS Office (Word, Excel, PowerPoint, Access) • Windows 98, XP, 7, 8 • Google Analytics • TAM (Television Audience Measurement) • Adobe Photoshop • HTML

LANGUAGES KNOWN:

English, , Bengali

Ishita Banerjee Place: Kolkata Date: