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2003 / 2004 Annual Report RADIO STARMAKER FUND #ANNUAL REPORT 2003–2004 ANNUAL REPORT RADIO TABLE OF CONTENTS STARMAKER FUND 02. The Year in Review 03. Message from the Chair 04. Board of Directors and Staff | Mandate | 2003-2004 Overview 05. Application Evaluation | Applications Submitted vs. Applications Approved 06. Tracking Success | Grant Allocation by Type of Record Label 07. Grant Allocation by Genre 08. Funded Artists | Grant Allocation by Music Industry Association 09. Awards Won by Radio Starmaker Funded Artists | Sales Certifications 10. RSF Artist Radio Airplay 11. Allocation of Funding by Category | Grant Allocation by Province 12. Looking Ahead to 2005 13. – 17. Condensed Financial Statements 18. Appendix: Criteria for Qualifying RADIO STARMAKER FUND ANNUAL REPORT 2003-2004 .01 ANNUAL REPORT RADIO THE YEAR IN REVIEW STARMAKER FUND In last year’s Radio Starmaker Fund annual report, we concluded by identifying three areas of priority for Fiscal 03/04. We are pleased to report significant progress in each: • In regard to outreach, every region of the country has had a personal visit by Radio Starmaker Fund staff this year, and numerous meetings were held with artists, managers and labels at each visit. The music industry in regions outside of the major centers tends to be less developed, but a meaningful exchange of dialogue has ensured that even artists who do not currently qualify are aware of our core programme and know what is required as they build their careers. Furthermore, many artists from outlying regions have accessed RSF funds through our expanded funding initiatives, which have proven to not only be useful to our recipients, but a valuable component of our outreach strategy. To ensure that our programme represents Canadian diversity, we created qualifying criteria for Canadian artists of aboriginal descent, and have had three approved applicants so far. • We committed to developing policies in response to the increasing challenges facing the music industry. Recognising the importance of international markets, the RSF now supports international touring and showcasing, and some international marketing initiatives. We have lowered the criteria for jazz, classical, blues and urban music, and extended support to DVD projects, reflecting the new realities in the music industry. • We have completed four audits of artist grant files. As expected, these audits revealed no problems; instead, they confirm that the RSF is well on track with its policies and procedures, and that our recipients have a clear understanding of the importance of detailed and accurate reporting. RADIO STARMAKER FUND 25 ADELAIDE STREET EAST, SUITE 1300, TORONTO, ONTARIO M5C 3A1 PHONE. 416.597.6622 FAX.416.597.2760 TOLL FREE 1.888.256.2211 WWW.RADIOSTARMAKERFUND.COM RADIO STARMAKER FUND ANNUAL REPORT 2003-2004 .02 ANNUAL REPORT RADIO MESSAGE FROM THE CHAIR STARMAKER FUND As we conclude the Fiscal to be part of Canadian music industry support artists through music industry 03/04 year of the Radio success stories. Every year, we make associations, granting $232,500.00. Starmaker Fund, we operating improvements to our fund, And, of course, we continue to deliver complete yet another while never losing sight of our man- an exemplary level of financial rigour year in which the indus- date: to be driven by the needs of in all of our initiatives, confirmed in try we serve experienced artists, and to make a discernable dif- audit after audit. massive upheaval, but ference in the success of their careers. there are some glimmers The Radio Starmaker Fund is an excit- at the end of the tunnel. This year we have embarked on a new ing, effective and accountable initia- initiative to support artists for both tive that continues to demonstrate the In Canada, the aggregate downturn in touring and international marketing, valuable work that can be accom- sales over the past few years has not and this will continue to be a focus for plished when broadcasters and the discouraged innovative music entre- us in 2004/05. Our Board has recog- music industry work together. We are preneurs from starting a number of nised that Artists need direct support proud of our work, and are committed new independent labels, designed to to seek new audiences in foreign terri- to ensuring that we continue to deliv- challenge old business models and tories if they are going to succeed in er ongoing success in the coming year. exploit opportunities from creative their careers. We are pleased to pro- new models of their own making. vide some of this support. Canadian artists continue to take their place on world stages in every genre, Within our core funding programme, valued for their originality, creativity, we have awarded $2,733,835.07, to professionalism, and success. 49 artists, in all genres, from coast to Chuck McCoy coast. Furthermore, we have expanded Executive Chair, At the RSF, we are once again thrilled our highly successful programme to Radio Starmaker Fund RADIO STARMAKER FUND ANNUAL REPORT 2003-2004 .03 ANNUAL REPORT BOARD OF DIRECTORS AND STAFF RADIO MANDATE | 2003–2004 OVERVIEW STARMAKER FUND For the period from September 1st, 2003 to August 31st, 2004, MANDATE the Radio Starmaker Fund board of directors was comprised of: The mandate of the Radio Starmaker Fund is to make a substantial and discernable difference to the CHAIR Rob Farina careers of Canadian musical recording artists through artist driven marketing assistance, and to support the Programme Director, Chuck McCoy Canadian independent music infrastructure. Vice President & General Manager, CHUM Limited Rogers Broadcasting Limited Jian Ghomeshi Created by the Canadian Radio-television and Telecommunications Commission’s Radio Policy Review VICE-CHAIR President, of 1998, the Radio Starmaker Fund has completed its third full year of operation. Alexander Mair Wonderboy Entertainment Inc. President, French language artists are supported by Fonds RadioStar, although Radio Starmaker Fund supports Bob Harris MHL Communications Operations Manager Montreal, non-French language and instrumental projects originating from Quebec. TREASURER Standard Radio Inc. Lisa Zbitnew Sander Shalinsky 2003-2004 OVERVIEW: President, Barrister and Solicitor, BMG Canada Inc. I Sheppard Shalinsky Brown Committed $2,733,835.07 to 49 Canadian artists through our core programme SECRETARY Dean Sinclair I Assisted 106 artists to attend industry events in a number of regions through our support to Lyle (Chip) Sutherland General Manager, Barrister and Solicitor, associations programme ( $232,500.00, tracked as “miscellaneous funding”) CORUS Entertainment Inc. Patterson Palmer I Approved management mentorship pilot programme to increase the number of qualified artist DIRECTORS STAFF: managers in Canada Ed Bonner EXECUTIVE DIRECTOR V.P. Marketing, Catharine Saxberg I Expanded core programme to include international support for both touring and marketing Somerset Entertainment OPERATIONS MANAGER I Updated our qualifying criteria in every category, and created a new qualifying category for artists Rachel Oldfield of aboriginal descent I Completed our first round of artist and label audits RADIO STARMAKER FUND ANNUAL REPORT 2003-2004 .04 ANNUAL REPORT RADIO APPLICATION EVALUATION STARMAKER FUND Applications to the Radio Starmaker Fund are evaluated on four major criteria: I The track record of the artist I The amount of money invested by the applicant and his/her agents I The quality of the marketing plan, both the proposed RSF portion, and the portion to which the applicant has committed SUCCESS FACT: through their significant investment I The amount of money the Radio Starmaker Fund has available for the round BLACKIE & THE RODEO KINGS In order to qualify for the Radio Starmaker Fund, artists need to reach prescribed sales levels by genre and demonstrate (ROUND #6) a financial commitment to the marketing of their recorded project (see appendix for application criteria). Furthermore, the artist must be a Canadian citizen or landed immigrant, a resident of Canada, and the ownership of the master tapes Bark, through True North Records, was picked must reside with a Canadian company. up for U.S distribution by Rounder Records of Cambridge, Mass. First single was the highest We continue to fund artists from every genre of music and from every region of the country, regardless of whether they debut of its week (#28) on the Americana chart. produce music appropriate for airplay by private broadcasters. “We received funding from Starmaker for Blackie and the Rodeo Kings and we’ve been able to APPLICATIONS SUBMITTED VS. APPLICATIONS APPROVED use that money to build their profile...” says I NUMBER OF APPLICATIONS SUBMITTED HAS INCREASED BY 35% FROM 2002-2003 True North Records president Bernie Finkelstein I PERCENTAGE OF APPLICATIONS APPROVED HAS INCREASED BY 8.43% FROM 2002-2003 “As a consequence, we have a small hit record with them now, they ended up on the Juno Awards # OF QUALIFYING APPLICATIONS SUBMITTED # OF APPLICATIONS APPROVED % show, and they have a top 15 rock single.” TOTAL FISCAL YEAR 2003-2004 65 61 93.85% RADIO STARMAKER FUND ANNUAL REPORT 2003-2004 .05 ANNUAL REPORT TRACKING SUCCESS | GRANT ALLOCATION RADIO BY TYPE OF RECORD LABEL STARMAKER FUND It is challenging to demonstrate cause and effect between Radio Starmaker Fund grants and artist success for two reasons: 1) our funding is only one component of a very complex picture, that includes everything from access to distribution channels to changing musical tastes 2) the lack of universally accepted statistical
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