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Music.indd 2 3/31/2021 1:26:35 PM DUA LIPA THE WEEKND HARRY STYLES AGE:25 AGE:31 AGE:27 DOB: August 22, 1995 DOB: February 16, 1990 DOB: , 1994 POB: , England POB: Toronto, Canada POB: , England TOP SONGS: TOP SONGS: TOP SONGS: Blow Your Mind (Mwah) - #1 on 1.13.2017 Can’t Feel My Face - Peaked at #4 on 9.4.2015 Sign Of The Times - Peaked at #6 on 4.10.2020 New Rules - #1 on 11.3.2017 The Hills - Peaked at #2 on 10.30.2015 Adore You - Peaked at #6 on 4.10.2020 IDGAF - #1 on 4.27.2018 Starboy - Peaked at #2 on 10.14.2016 Watermelon Sugar - #1 on 8.14.2020 Don’t Start Now - #1 on 1.3.2020 I Feel It Coming - Peaked at #7 on 1.20.2017 Blinding Lights - Peaked at #2 on 1.24.2020 FUN FACTS: FUN FACTS: - Peaked at #4 on 2.19.2021 Was once a member of the boy-band ‘One Worked as a model before signing with Warner Direction’. Prior to that, he was in a punk band Bros. Records in 2014. FUN FACTS: called, ‘White Eskimo’. She released her debut in 2017 Born Abel Makkonen Tesfaye. Says that is one of his biggest Reportedly is great at spelling. Was the Halftime Entertainment for the 2021 influences in music and in fashion. Her first name means ‘Love’ in Albanian; Super Bowl. Had a role in the movie, ‘Dunkirk’. in Arabic it is similar to the word Du’a for Spent $7M of his own money to help put on a In 2020, he was featured as the front cover of supplication or prayer. great show. Vogue magazine; the first man to do so.

SPOTIFY MUSIC TRENDS by the numbers • As of December 2020, country music 286 streaming rocketed up by nearly 16%. • In 2019, the number of paid music Million monthly subscribers was estimated to be over 340 active users 130 million. A decade later, the numbers are Music Million are thought to be closer to 1.2 billion! That is a Spotify Premium lot of data. subscribers • still sell: CD’s, vinyl, even digital 36% but now it’s because fans want to feel like of the global they are involved with the musican. streaming market • Songs are shorter in length, 3 minutes 44% on average. of users listen on a daily basis • Music legends such as and 25 gained a renewed interest in their music. Average hours spent listening per • Appreciation for Indie Artists boomed. month 50 • Concert tours have disappeared. Million tracks are available • Because concert venues have closed there has been a huge jump in the 18-24 livestreaming of house concerts, production sessions and DJ sets. Year olds listened to a podcast for 1 the first time this • Rise in visual albums and musical year Billion streams documentaries that capture an reached by , intimate look at the music-making & Kyla’s journey. 1400 “One Dance” % increase in work-from-home themed playlists 6-9 early AM was the As of November 2020 most popular time Spotify Newsroom to listen

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