Table of Contents

Preface...... xix

Volume I

Section 1 Fundamental Concepts and Theories

Chapter 1 Time Travel Into a New Age of Business Education...... 1 Yogesh Rao, Teradata, India

Chapter 2 Overview of Workforce Development in Education...... 24 Julie Neal, Independent Researcher, USA

Chapter 3 The Role of Business Schools in Marketing Education...... 42 Andre Vilares Morgado, AESE Business School, Lisboa, Portugal

Chapter 4 A Constructivist Approach to Marketing Education...... 57 Carlos Brito, of Porto, Portugal

Chapter 5 Ethics Courses Teaching Linkage to Quality Management Education...... 62 Damini Saini, University of Lucknow, India Sunita Singh Sengupta, University of Delhi, India

Chapter 6 Cultural Indoctrination and Management Education Curriculum...... 76 Bryan Christiansen, Global Research Society, LLC, Williamston, USA

Chapter 7 Social Entrepreneurship and Participatory Experiences of Service-Learning in University Business Training...... 93 Luis Alfredo Bohórquez-Caldera, Universidad de San Buenaventura,   

Chapter 8 Undergraduate Programs in the U.S: A Contextual and Content-Based Analysis...... 114 Steven D. Charlier, Georgia Southern University, USA Lisa A. Burke-Smalley, University of Tennessee at Chattanooga, USA Sandra L. Fisher, Clarkson University, USA

Section 2 Development and Design Methodologies

Chapter 9 Utopian B-School Classroom Where Expectation Meets Reality: An Admission Strategy for B-Schools...... 140 Sonali Lakhera, UPES, India

Chapter 10 Teaching Normatively: An Approach for Integrating Mission Values Across the Business Curriculum...... 159 Brian K. Steverson, Gonzaga University, USA Adriane D. Leithauser, Gonzaga University, USA

Chapter 11 Weaving a Comprehensive Cloth for a Sustainable Business Education: Knitting Ethical Criteria for Sustainability...... 178 Sergio A. Castrillon-Orrego, EAFIT University, Colombia

Chapter 12 Cross-Cultural Business Communication: An Anthropological Approach Toward Diminishing Geographic Borders...... 198 Tian Guang, Shantou University, China Kathy Tian, The University of Illinois at Urbana-Champaign, USA

Chapter 13 Developing Cultural Competence: Challenges and Best Practices in Higher Education...... 214 Erika Cornelius Smith, Nichols College, USA

Chapter 14 Developing Future Global Business Leaders Through International Experiences: An Assessment of Study-Abroad Outcomes...... 234 Daria Panina, Texas A&M University, USA Katy Lane, Texas A&M University, USA

Chapter 15 A Blueprint for Developing Black Male Leader Identity, Capacity, and Efficacy Through Leadership Learning...... 259 Dorsey Spencer Jr., Florida State University, USA Kathy L. Guthrie, Florida State University, USA 

Chapter 16 Entrepreneurship Education, Business Plan, and the Pyramid Principle...... 277 João Paulo Coelho Marques, Polytechnic Institute of Coimbra, ISCAC, Portugal & GOVCOPP, DEGEIT, University of Aveiro, Portugal

Chapter 17 The Role and Contribution of Higher Education in Family Entrepreneurship: Evidence From the USA and Spain...... 296 Jesús Manuel Palma-Ruiz, Universidad Autónoma de Chihuahua, Mexico Unai Arzubiaga, University of the Basque Country, Spain

Chapter 18 Plowing a Fertile Ground for Transformative Management Education...... 315 Sergio A. Castrillon-Orrego, EAFIT University, Medellín, Colombia

Chapter 19 Complexity Framework for the Project Management Curriculum...... 334 Simon Cleveland, City University of Seattle, Seattle, USA Cristelia Hinojosa, Texas A&M University – Kingsville, Kingsville, USA

Chapter 20 The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective...... 358 Harvey B Markovitz, Pace University, New York City, USA Mary M. Long, Pace University, New York City, USA Deborah Fain, Pace University, New York City, USA Dennis Sandler, Pace University, New York City, USA

Chapter 21 Innovation in the Learning Management System (LMS): Design Elements for Retail Industry Training...... 375 Katie Brown, Royal Roads University, Canada

Chapter 22 Reshaping Education for the New Labour Market in Sub-Saharan African Countries...... 403 Richard H. Afedzie, Pentecost University College, Ghana James Aller, Georgia Southwestern State University, USA Joseph Nketia, St. Edward University, USA

Chapter 23 Assurance of Learning and Accreditations Through Assessment in Business Schools...... 418 Mounir Kehal, Higher Colleges of , UAE 

Section 3 Tools and

Chapter 24 Reflective Teaching and Technology Integration in Management Education...... 435 Neeta Baporikar, Namibia University of Science and Technology, Namibia & University of Pune, India

Chapter 25 Identifying Blind Spots in Leadership Development...... 453 Timothy W. Turner, Independent Researcher, USA Richard J. Conroy, Dallas Baptist University, USA

Volume II

Chapter 26 Learning Entrepreneurship in Higher Education Through Flow Theory and FLIGBY Game...... 475 Fernando Almeida, Polytechnic Institute of Gaya, Porto, Portugal Zoltán Buzády, Corvinus University of Budapest, Budapest, Hungary

Chapter 27 The Role of Skill Training in Socio-Economic Development in Developing Countries...... 492 Mahbub Hasan, The University of Queensland, Australia Md. Shahadat Hossain Khan, Islamic University of Technology, Bangladesh

Chapter 28 Nature and Geography: Tragic Voids within Marketing Textbooks and the External Business Environment...... 510 Brent Smith, Saint Joseph’s University, USA

Chapter 29 A Proposed Model of an Intelligent Software Agent for Marketing Education (ISAME)...... 529 Hussein Moselhy Sayed Ahmed, Faculty of Commerce, Kafrelsheikh University, Kafrelsheikh City, Egypt

Chapter 30 The Use of Discrete-Event Simulation for Business Education: Learning by Observing, Simulating and Improving...... 538 Marijana Zekić-Sušac, University of Osijek, Croatia Adela Has, University of Osijek, Croatia Marinela Knežević, University of Osijek, Croatia

Chapter 31 Achieving Bloom’s Two-Sigma Goal Using Intelligent Tutoring Systems: Application to Management Education...... 556 Owen P. Hall Jr., Pepperdine University, USA 

Chapter 32 Business Models of Sustainable Open Educational Resources (OER)...... 579 Shouhong Wang, University of Massachusetts Dartmouth, Dartmouth, USA

Chapter 33 OER and Management Education in India: Managing Strategy in ODL System...... 595 Neeti Agrawal, IGNOU, India

Section 4 Utilization and Applications

Chapter 34  From a Traditional to an Entrepreneurial University: Entrepreneurial Education and Opportunities...... 607 Dino Arnaut, University of Zenica, Bosnia and Herzegovina

Chapter 35 Information Technology, Technical Vocational Education in Developing Workforce Towards Globalization...... 631 Olabiyi Oladiran Stephen, University of Lagos, Nigeria

Chapter 36 Business Literacy Education in the Digital Age...... 649 Ozlem Geylani, Istanbul Technical University, Turkey

Chapter 37  Kindling Research Interest in Undergraduate Business Students: Beyond Superficial Pragmatism...... 665 David Starr-Glass, University of New York in Prague, Czech Republic & SUNY Empire State College – Prague, Czech Republic

Chapter 38 Cross-Cultural Business Education: Leading Businesses Across the Cultures...... 677 Chandan Maheshkar, University of Indore, India Vinod Sharma, Christ Institute of Management, India

Chapter 39 Multilingual Education for : Insights on Undergraduate Program Design From Colombia...... 712 Juan Carlos Díaz, Universidad EAFIT, Colombia Sara Aguilar-Barrientos, Universidad EAFIT, Colombia Heiko Marc Schmidt, Universidad EAFIT, Colombia 

Chapter 40 Simulations in Business Education: A Case Study of Cesim™ Global Challenge...... 731 Andres Aguilera-Castillo, Universidad EAN, Colombia Mauricio Guerrero-Cabarcas, Universidad EAN, Colombia Camila Andrea Fúquene, Universidad de La Salle, Colombia William Fernando Rios, Universidad de La Salle, Colombia

Chapter 41 Paradigm Shift in Management Education: Need for a Cross Functional Perspective...... 755 Smitha Nayak, Manipal University, India Nandan Prabhu, Manipal University, India

Chapter 42 Utilizing Learner Knowledge in Cross-Culture Management Education: Beneath the Visible Teaching Pyramid...... 770 David Starr-Glass, Empire State College (SUNY), USA

Chapter 43 Development and Implementation of Integrated Quality Management Framework in Management Education...... 790 Yanamandra Ramakrishna, Skyline University College, UAE A. M. Sakkthivel, Skyline University College, UAE

Chapter 44 Bridging the Gap Between Marketing Education and the Marketing Profession: Applying an Integrated Dynamics Capabilities View of New Graduate Employability...... 806 David J. Finch, Mount Royal University, Canada Sharon McIntyre, New Cottage Industries & Co. Inc., Canada

Chapter 45 Teaching and Learning Cultural Metacognition in Marketing and Sales Education...... 819 James E. Phelan, Grand Canyon University, USA

Chapter 46 Engaging Students and Communities Through Service Learning and Community-Academia Partnerships: Lessons From Social Marketing Education...... 832 Marco Bardus, American University of Beirut, Lebanon Christine T. Domegan, National University of Ireland, Ireland L. Suzanne Suggs, Università della Svizzera italiana, Switzerland Bent Egberg Mikkelsen, Aalborg University, Denmark

Chapter 47 The Social Business Guidance Unit: A Case of Service-Learning Within the Ignatian Pedagogy..... 857 Carlos Ballesteros, Universidad Pontificia Comillas, Spain 

Chapter 48 Educational Programs in Social Entrepreneurship: International Experience and Russian Peculiarities...... 868 Yury Evgenievich Blagov, Saint Petersburg State University, Russia Yulia Nikolaevna Aray, Saint Petersburg State University, Russia

Chapter 49 Educational Data Mining and Indian Technical Education System: A Review...... 884 Nancy Kansal, Mewar University, India Vijender Kumar Solanki, Institute of Technology and Science Ghaziabad, India Vineet Kansal, ITS Engineering College, Greater Noida, UP, India

Section 5 Organizational and Social Implications

Chapter 50 Restore Empathy in Modern Business Education...... 901 Maria Lai-Ling Lam, AJ-Great Limited, Hong Kong

Chapter 51 The Employee as a Human Resource: Advice for Business Faculty From CST and Management Theory...... 920 Stephen J. Porth, Saint Joseph’s University, USA John J. McCall, Saint Joseph’s University, USA

Chapter 52 The Effects of Mistreating Management Variability on Work Attitudes and Behaviors...... 933 Fakhraddin Maroofi, University of Kurdistan Sanandaj, Iran Fatemeh Kahrarian, Islamic Azad University Kermanshah, Iran

Chapter 53 International Education, Diversity Exposure, and Cross-Cultural Engagements...... 959 Juliana Mulaa Namada, United States International University Africa, Kenya Paul Katuse, United States International University Africa, Kenya Francis Wamukota Wambalaba, United States International University Africa, Kenya

Chapter 54 Global Leadership Development: Implications for Training and Business Education...... 975 Giambattista Bufalino, University of Lincoln, UK

Volume III

Chapter 55 Education and Business: Prospects for Cooperation – Psychological Analysis of Resources and Lack of Understanding...... 1000 Tatiana Klimova, Russian Orthodox University, Russia 

Chapter 56 Sustainable Development and Consciousness Development: Realizing a Sustainable World Through Management Education...... 1007 Nakita Bruno Green, Maharishi International University, USA Dennis Heaton, Maharishi International University, USA

Chapter 57 The Impact of Entrepreneurship Education on Entrepreneurs’ Skills...... 1023 Fatima Fouad Almahry, Ahlia University, Bahrain Adel Sarea, Ahlia University, Bahrain Allam Mohammed Hamdan, Ahlia University, Bahrain Muneer M. S. Al Mubarak, Ahlia University, Bahrain

Chapter 58 Entrepreneurial Skill Acquisition Priorities of Artisans in Cultural Tourism Destinations: A Contemporary Human Resource Development Approach...... 1033 A. Vinodan, Indian Institute of Tourism and Travel Management, India S. Meera, Indian Institute of Tourism and Travel Management, India

Chapter 59 A New Perspective in Competitiveness for Business Education: Communities of Practice – The Crystal Palace...... 1055 Ana Martins, University of Kwazulu-Natal, South Africa Isabel Martins, University of Kwazulu-Natal, South Africa Orlando Petiz Pereira, University of Minho, Portugal

Chapter 60 The Compensation Benefit of ITIL® Skills and Certifications...... 1075 Stuart Diaz Galup, Florida Atlantic University, Davie, FL, USA Ronald Dattero, Missouri State University, Springfield, MO, USA Jing Quan, Department of Information and Decision Sciences, Perdue School of Business, Salisbury University, Salisbury, MD, USA

Chapter 61  Building Student Engagement Through Collaborative Practice in Business Management Education...... 1091 Jehangir Pheroze Bharucha, Lincoln University College, Selangor, Malaysia

Chapter 62  ’Entrepreneurship Education in Engineering Curriculum: Some Insights Into Students Viewpoints...... 1105 Mukta Mani, Jaypee Institute of Information Technology, India

Chapter 63 Good Entrepreneurial Intentions, No Entrepreneurial Action: Contradictory Perceptions Among Undergraduates...... 1124 Thea Van der Westhuizen, University of KwaZulu Natal, South Africa 

Chapter 64 Exploration of Employability Skills in Business Management Studies Within Higher Education Levels: Systematic Literature Review...... 1147 Husam Helmi Alharahsheh, University of Wales Trinity Saint David, UK Abraham Pius, Arden University, UK

Chapter 65 Employability Skills in Higher Education Sector in India...... 1165 R. Meenambigai, Tamil Nadu Open University (TNOU), India N. Saravanakumar, Tamil Nadu Open University (TNOU), India I. Ambeth, Tamil Nadu Open University (TNOU), India R. Pragadheeswari, Tamil Nadu Open University (TNOU), India P. Thiyagarajan, Tamil Nadu Open University (TNOU), India

Section 6 Managerial Impact

Chapter 66  The Role of a Chief Mission Officer in Maintaining Mission in Schools and Colleges of Business...... 1174 David J. Burns, Kennesaw State University, USA Debra K. Mooney, Xavier University, USA Kathy S. Schwaig, Kennesaw State University, USA

Chapter 67 Teaching Methods and Syllabus Design in Business Strategy Courses...... 1190 Yulia Aray, Saint Petersburg State University, Russia Olga Verkhovskaya, Saint Petersburg State University, Russia Tatiana Klemina, Saint Petersburg State University, Russia

Chapter 68  Graduate-Level Leadership Education: Lessons From the Leadership Program Development Process...... 1207 Darko Tipurić, Faculty of and Business, University of Zagreb, Croatia Lana Cindrić, Faculty of Economics and Business, University of Zagreb, Croatia Domagoj Hruška, Faculty of Economics and Business, University of Zagreb, Croatia

Chapter 69 The Business Education of Charismatic Leaders and Good Soldiers...... 1225 Sharon E. Norris, Spring Arbor University, Spring Arbor, USA

Chapter 70 Management Training Insights Emerging From Spiritual Concerns...... 1248 Matt Fairholm, The University of South Dakota, USA 

Chapter 71 “More Than a University”: The Impact of CSR Initiatives on Business Students’ Perceptions as Future Managers...... 1270 Marilena Antoniadou, Manchester Metropolitan University, UK

Section 7 Critical Issues and Challenges

Chapter 72 Research, Theories, and Pedagogical Practices of Cultural Metacognition in Cross-Cultural Business Education...... 1292 James E. Phelan, Veterans Health Administration, USA

Chapter 73 To Teach Leadership Ethically or to Teach Ethical Leadership? Leadership Education in the Polish Executive Education Context...... 1317 Mike Szymanski, EGADE Business School, Tecnológico de Monterrey, Mexico Anna Olszewska, Kozminski University, Poland

Chapter 74 Business Within Ethical Marketing Education: The Upcoming Challenges...... 1334 Carmina S. Nunes, University of Aveiro, Portugal Ana Estima, University of Aveiro, Portugal Judite Manso, University of Aveiro, Portugal

Chapter 75 Intersections in Marketing Practice and Marketing Education: Bridging the Gaps...... 1351 Mary Beth McCabe, National University, USA

Chapter 76 Bridging the Academic-Practitioner Divide in Marketing: The Role of Business Schools...... 1370 Andre Vilares Morgado, AESE Business School, Portugal

Chapter 77 The Mismatch between Undergraduate Marketing Education and Employers’ Requirements in Portugal...... 1386 Ana Estima, University of Aveiro, Portugal Paulo Duarte, University of Beira Interior, Portugal

Section 8 Emerging Trends

Chapter 78 Future of Business Education and Admission Challenges...... 1407 Manoj Das, IMT Hyderabad, India 

Chapter 79 Collaboration-Driven Management Education...... 1419 Owen P. Hall Jr., Pepperdine University, USA Kenneth D. Ko, Pepperdine University, USA

Chapter 80 A Systematic Study for Digital Innovation in Management Education: An Integrated Approach Towards Problem-Based Learning in Vietnam...... 1439 Subhra Rani Mondal, Researcher, Duy Tan University, Vietnam

Index...... xxiii