Table of Contents Preface.................................................................................................................................................xix Volume I Section 1 Fundamental Concepts and Theories Chapter 1 TimeTravelIntoaNewAgeofBusinessEducation.............................................................................. 1 Yogesh Rao, Teradata, India Chapter 2 OverviewofWorkforceDevelopmentinEducation............................................................................. 24 Julie Neal, Independent Researcher, USA Chapter 3 TheRoleofBusinessSchoolsinMarketingEducation........................................................................ 42 Andre Vilares Morgado, AESE Business School, Lisboa, Portugal Chapter 4 AConstructivistApproachtoMarketingEducation............................................................................. 57 Carlos Brito, University of Porto, Portugal Chapter 5 EthicsCoursesTeachingLinkagetoQualityManagementEducation................................................. 62 Damini Saini, University of Lucknow, India Sunita Singh Sengupta, University of Delhi, India Chapter 6 CulturalIndoctrinationandManagementEducationCurriculum........................................................ 76 Bryan Christiansen, Global Research Society, LLC, Williamston, USA Chapter 7 SocialEntrepreneurshipandParticipatoryExperiencesofService-LearninginUniversity BusinessTraining.................................................................................................................................. 93 Luis Alfredo Bohórquez-Caldera, Universidad de San Buenaventura, Colombia Chapter 8 UndergraduateProgramsintheU.S:AContextualandContent-BasedAnalysis.............................. 114 Steven D. Charlier, Georgia Southern University, USA Lisa A. Burke-Smalley, University of Tennessee at Chattanooga, USA Sandra L. Fisher, Clarkson University, USA Section 2 Development and Design Methodologies Chapter 9 UtopianB-SchoolClassroomWhereExpectationMeetsReality:AnAdmissionStrategyfor B-Schools............................................................................................................................................ 140 Sonali Lakhera, UPES, India Chapter 10 TeachingNormatively:AnApproachforIntegratingMissionValuesAcrosstheBusiness Curriculum.......................................................................................................................................... 159 Brian K. Steverson, Gonzaga University, USA Adriane D. Leithauser, Gonzaga University, USA Chapter 11 WeavingaComprehensiveClothforaSustainableBusinessEducation:KnittingEthicalCriteria forSustainability................................................................................................................................. 178 Sergio A. Castrillon-Orrego, EAFIT University, Colombia Chapter 12 Cross-CulturalBusinessCommunication:AnAnthropologicalApproachTowardDiminishing GeographicBorders............................................................................................................................ 198 Tian Guang, Shantou University, China Kathy Tian, The University of Illinois at Urbana-Champaign, USA Chapter 13 DevelopingCulturalCompetence:ChallengesandBestPracticesinHigherEducation................... 214 Erika Cornelius Smith, Nichols College, USA Chapter 14 DevelopingFutureGlobalBusinessLeadersThroughInternationalExperiences:AnAssessment ofStudy-AbroadOutcomes................................................................................................................. 234 Daria Panina, Texas A&M University, USA Katy Lane, Texas A&M University, USA Chapter 15 ABlueprintforDevelopingBlackMaleLeaderIdentity,Capacity,andEfficacyThrough LeadershipLearning........................................................................................................................... 259 Dorsey Spencer Jr., Florida State University, USA Kathy L. Guthrie, Florida State University, USA Chapter 16 EntrepreneurshipEducation,BusinessPlan,andthePyramidPrinciple............................................ 277 João Paulo Coelho Marques, Polytechnic Institute of Coimbra, ISCAC, Portugal & GOVCOPP, DEGEIT, University of Aveiro, Portugal Chapter 17 TheRoleandContributionofHigherEducationinFamilyEntrepreneurship:EvidenceFromthe USAandSpain.................................................................................................................................... 296 Jesús Manuel Palma-Ruiz, Universidad Autónoma de Chihuahua, Mexico Unai Arzubiaga, University of the Basque Country, Spain Chapter 18 PlowingaFertileGroundforTransformativeManagementEducation.............................................. 315 Sergio A. Castrillon-Orrego, EAFIT University, Medellín, Colombia Chapter 19 ComplexityFrameworkfortheProjectManagementCurriculum..................................................... 334 Simon Cleveland, City University of Seattle, Seattle, USA Cristelia Hinojosa, Texas A&M University – Kingsville, Kingsville, USA Chapter 20 TheChallengeofSalesandMarketingSilosinUniversityCurricula:ATeachingPerspective........ 358 Harvey B Markovitz, Pace University, New York City, USA Mary M. Long, Pace University, New York City, USA Deborah Fain, Pace University, New York City, USA Dennis Sandler, Pace University, New York City, USA Chapter 21 InnovationintheLearningManagementSystem(LMS):DesignElementsforRetailIndustry Training............................................................................................................................................... 375 Katie Brown, Royal Roads University, Canada Chapter 22 ReshapingEducationfortheNewLabourMarketinSub-SaharanAfricanCountries...................... 403 Richard H. Afedzie, Pentecost University College, Ghana James Aller, Georgia Southwestern State University, USA Joseph Nketia, St. Edward University, USA Chapter 23 AssuranceofLearningandAccreditationsThroughAssessmentinBusinessSchools..................... 418 Mounir Kehal, Higher Colleges of Technology, UAE Section 3 Tools and Technologies Chapter 24 ReflectiveTeachingandTechnologyIntegrationinManagementEducation.................................... 435 Neeta Baporikar, Namibia University of Science and Technology, Namibia & University of Pune, India Chapter 25 IdentifyingBlindSpotsinLeadershipDevelopment.......................................................................... 453 Timothy W. Turner, Independent Researcher, USA Richard J. Conroy, Dallas Baptist University, USA Volume II Chapter 26 LearningEntrepreneurshipinHigherEducationThroughFlowTheoryandFLIGBYGame........... 475 Fernando Almeida, Polytechnic Institute of Gaya, Porto, Portugal Zoltán Buzády, Corvinus University of Budapest, Budapest, Hungary Chapter 27 TheRoleofSkillTraininginSocio-EconomicDevelopmentinDevelopingCountries.................... 492 Mahbub Hasan, The University of Queensland, Australia Md. Shahadat Hossain Khan, Islamic University of Technology, Bangladesh Chapter 28 NatureandGeography:TragicVoidswithinMarketingTextbooksandtheExternalBusiness Environment........................................................................................................................................ 510 Brent Smith, Saint Joseph’s University, USA Chapter 29 AProposedModelofanIntelligentSoftwareAgentforMarketingEducation(ISAME).................. 529 Hussein Moselhy Sayed Ahmed, Faculty of Commerce, Kafrelsheikh University, Kafrelsheikh City, Egypt Chapter 30 ,TheUseofDiscrete-EventSimulationforBusinessEducation:LearningbyObserving SimulatingandImproving.................................................................................................................. 538 Marijana Zekić-Sušac, University of Osijek, Croatia Adela Has, University of Osijek, Croatia Marinela Knežević, University of Osijek, Croatia Chapter 31 AchievingBloom’sTwo-SigmaGoalUsingIntelligentTutoringSystems:Applicationto ManagementEducation...................................................................................................................... 556 Owen P. Hall Jr., Pepperdine University, USA Chapter 32 BusinessModelsofSustainableOpenEducationalResources(OER)............................................... 579 Shouhong Wang, University of Massachusetts Dartmouth, Dartmouth, USA Chapter 33 OERandManagementEducationinIndia:ManagingStrategyinODLSystem............................... 595 Neeti Agrawal, IGNOU, India Section 4 Utilization and Applications Chapter 34 FromaTraditionaltoanEntrepreneurialUniversity:EntrepreneurialEducationand Opportunities...................................................................................................................................... 607 Dino Arnaut, University of Zenica, Bosnia and Herzegovina Chapter 35 InformationTechnology,TechnicalVocationalEducationinDevelopingWorkforceTowards Globalization....................................................................................................................................... 631 Olabiyi Oladiran Stephen, University of Lagos, Nigeria Chapter 36 BusinessLiteracyEducationintheDigitalAge................................................................................

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