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2018 Sample Wrap Up.Pdf THE L.A. OFFICE PARTNERSHIP WRAP-UP WE HOPE YOU FIND THIS PREVIOUS COPY OF THE PARTNERSHIP WRAP-UP VALUABLE AND INFORMATIVE. THIS REPORT IS PROVIDED TO OUR VIP AND CORPORATE MEMBERS 8 TIMES EACH YEAR. Holiday 2017 This exclusive report features partnerships from five of this season's promotional events. January 23, 2017 Dear Members, Happy New Year! As we begin planning the year to come, we wanted to take a moment to highlight some of the great entertainment part- nerships we saw during the holi- day season. On the following pages, we have detailed STX Entertain- ment’s A BAD MOMS CHRIST- MAS, Walt Disney Studios’ CO- CO, Warner Bros. Pic- tures’ JUSTICE LEAGUE, 20th Century Fox Filmed En- tertainment’s THE GREATEST SHOWMAN and Universal Pictures’ PITCH PERFECT 3 representing some of the sea- son’s big releases in the- atrical partnerships, along with a variety of recent enter- tainment partnerships across a spectrum of activities. There are over 5,000 members using the site! We recently added 60+ marketing promotions to the partnership tracking section. As a Corporate Member, you have access to everything on MarketingPartnerships.com including the 8,700 partnerships and 1,200 promotional TV spots in the VIDEOS section. Best regards, Mitch Litvak President Special Thanks to 20th Century Fox for sponsoring this issue of the Partnership Wrap-Up. Check out Fox’s upcoming movie BOHEMIAN RHAPSOSY, as well as all of their partnership opportunities on MarketingPartnerships.com. If your company would like to sponsor a future report, please click here. VIP and CORPORATE MEMBERSHIP EXCLUSIVE!!! Get this Special Report 8 Times Each Year with an Annual, Paid Membership on MarketingPartnerships.com! In addition to the partnership profiles on the following pages, here are even more partner- ships from the entertainment community you can explore: ASSASSIN’S CREED ORIGINS | Intel (Ubisoft/Gaming) BARBIE | Crayola (Mattel/Toy) COUNTDOWN TO CHRISTMAS| Delta Vacations (Hallmark Channel/Television) DESCENDANTS | Kohl’s (Disney Channel/Television) FERDINAND | 1-800 Flowers, Ad Council, Chuck E. Cheeses, Gluck, Kernels, Little Debbie, Hanna Andersson, Taubman, TCBY, Zevia ( 20th Century Fox/ Theatrical) JUMANJI: WELCOME TO THE JUNGLE | 60Out Escape Rooms (Sony Pictures Entertainment/Theatrical) JUST DANCE 2018 | Dippin’ Dots (Ubisoft/Gaming) MACY’S THANKSGIVING DAY PARADE | Green Giant (Macy’s/Location-Based Entertainment) MERRY & BRIGHT | Balsam Hill, Gaylord Hotels (Penguin Random House/Publishing) MURDER ON THE ORIENT EXPRESS | Dempsey & Carroll, Globe Trotter, Godiva, Harper Collins, HSN, LINKS, Proaso, S.T. Dupont (20th Century Fox/Theatrical) OLYMPICS & PARALYMPICS | Toyota (International Olympic Committee/Sports) RIVERDALE | Bongo (The CW/Television) STRANGER THINGS | Lyft (Netflix/Television) STAR WARS: THE LAST JEDI | Coke, Nissan, Rag & Bone (Walt Disney Studios/Theatrical) TAYLOR SWIFT | Target (Big Machine Label Group/Music) THE LEGO NINJAGO MOVIE | Frontier Airlines (Warner Bros. Home Entertainment/Home Entertainment) THE WALKING DEAD | Lot18 Wines (AMC/Television) THOR: RAGNAROK | Comicave Studios, Fandango, Red Robin, Synchrony Bank (Marvel Entertainment/ USA LUGE | White Castle (USA Luge/Sports) WILL & GRACE | Cozi TV (NBC Universal/Television) XBOX ONE X | Jack Link’s (Microsoft Xbox/Gaming) As a reminder, if you are an entertainment marketer, please make sure you are adding your partnerships to the site. We are also here to help. Tell us what you have coming up and we’ll keep your properties and partnerships current. We would love to highlight your programs to the rest of the community! FOR PROMOTIONAL CONSIDERATION For additional information on Bohemian Rhapsody, or other opportunities from 20th Century Fox, Click here to visit their home page on MarketingPartnerships.com For this report, we have highlighted a few of partnerships from some of the big releases over the holidays. Click below to view additional promotional programs associated with each of these properties. Featured Partnerships: Additional brand partners: Amazon Alexa, Stroke of Beauty, Urbansitter Featured Partnerships: Additional brand partners: AirBnB | Chatbooks | Southwest Airlines | Subway | SunRype Featured Partnerships: Additional brand partners: ALEX AND ANI | AT&T | Dave & Buster’s | Hendrick Motorsports | Orville Redenbacher’s For this report, we have highlighted a few of partnerships from some of the big releases over the holidays. Click below to view additional promotional programs associated with each of these properties. Featured Partnerships: Additional brand partners: Atelier Swarovski | Cunard | House of Sillage | NYCgo.com | Visa Featured Partnerships: Additional brand partners: ALEX AND ANI | AT&T | Dave & Buster’s | Hendrick Motorsports | Orville Redenbacher’s VIP and CORPORATE MEMBERSHIP EXCLUSIVE!!! Get this Special Report 8 Times Each Year with an Annual, Paid Membership on MarketingPartnerships.com! STX Entertainment and Febreeze partnered to celebrate the theatrical release of A BAD MOMS CHRISTMAS. As part of the "Live Naughty, Smell Nice" campaign, Febreeze was a premiere sponsor for the film's Los Angeles premiere, Febreeze scented the red carpet with their festive-smelling, odor eliminating products. At the after party, Febreeze treated guests to a holiday themed dessert bar reflective of the of the scents in the brand's holiday collection. The partnership also included a digital campaign featuring branded movie memes on Facebook and Twitter as well as a custom, co- branded song on Febreeze.com. View online Partner Febreeze Category Household Brand/Products Involved Odor Eliminating Products Promotional Timing Launch: November 2017 Target Adults Female Promotional Elements Branded Content Event Sampling Other Media Elements Signage Social Media Website Other A BAD MOMS CHRISTMAS | Febreeze STX Entertainment and Old Navy partnered for a sweepstakes to celebrate the theatrical release of A BAD MOMS CHRISTMAS. Fans were given the chance to win a private screening for 100 guests in their hometown. To enter, participants submitted an online entry form. Upon submission, they were entered into an instant win game for the chance to win two tickets to the film or a $100 Old Navy gift card. The sweepstakes and instant win game ran from October 20 to November 10, 2017. View online Partner Old Navy Category Clothing Brand/Products Involved Gift Card Promotional Timing Launch: October 2017 Target Adults Female Promotional Elements Branded Content Sweepstakes Media Elements Micro Site Mobile Online Social Media Website Other A BAD MOMS CHRISTMAS | Old Navy As a compliment to Yoplait’s "Mom On" campaign and to celebrate the theatrical release of A BAD MOMS CHRISTMAS, STX Entertainment and Yoplait teamed up for a partnership. The partnership included a sweepstakes where fans had the opportunity to win one of fifty (50) prize packs including five (5) movie tickets to see the film. The partnership had digital and social media support, where fans could enter the sweep- stakes by visiting the Yoplait Facebook and/or Instagram page and comment with the hastag #YoplaitBadMomsSweepstakes. Winners were chosen via random drawing and notified via comment reply. Additionally, at the film's Los Angeles premiere, YouTube influencer duo known as IMOMSOHARD were on-site at the red carpet with Facebook Live, answering fan questions and interviewing the cast. View online Partner Yoplait Category CPG Brand/Products Involved Yogurt Promotional Timing Launch: October 2017 Target Adults Female Promotional Elements Branded Content Event Giveaway Sweepstakes Media Elements Mobile Online Social Media Website A BAD MOMS CHRISTMAS | Yoplait Need help… we’re here for you! The team at The L.A. Office is here to help you navigate MarketingPartnerships.com, and connect you with the Marketing Opportunities, Companies and People that can help put together your next marketing program. Reach out to us at (310) 275-2088 or simply send a message to Tuck using the Direct Messaging feature on MarketingPartnerships.com. Do you want to feature your company in a future report? Whether you are looking to promote a new Partnership Marketing Opportunity or Marketing Services available to the community, we have a uniquely qualified audience of marketers waiting to hear from you. Click on [email protected] and send us a note and we can help! Walt Disney Studios and Ancestry partnered to celebrate the theatrical release of COCO. Ancestry launched an integrated marketing campaign centered around discov- ering your past to inspire your future, just as main character Miguel does in “Coco.” This included custom cinema and digital videos telling the story of Miguel’s journey in unlocking his family story to pave way for his future, a digital video of the “Coco” filmmakers getting their AncestryDNA revealed, an interactive Rivera family tree experience on Ancestry.com, and an influencer screening with top Disney influencers prior to the film’s release. View online Partner Ancestry.com Category Online Brand/Products Involved Ancestry DNA Services Promotional Timing Launch: November 2017 Target Adults Female Male Promotional Elements Branded Content Product Demonstrations Media Elements Mobile Online Social Media Website Other Click on the images above to view Ancestry.com’s promotional spot on MarketingPartnerships.com. COCO | Ancestry.com Walt Disney Studios teamed up with Guitar Center and Cordoba Guitars to celebrate COCO and inspire a new generation of musicians. The collaboration produced
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