Louisiana State University Office of Student Media

2016-2017 MEDIA KIT

OF LSU STUDENTS 79% LIVE OFF CAMPUS* College students nationwide spend ** $51.8 B $12.5 B $21.5 B

Food Entertainment Clothing

LSU Ofﬁce of Student Media offers Award winning products and services that help you reach your target.

*Source: 2015 Fall Facts courtesy of LSU Ofﬁce of Budget and Planning, and LSU Ofﬁce of Communication and University Relations. **Source: Refuel Agency College Explorer 2015. Your Reach Target Today

The Daily Reveille Special Publications

OPINION: Don’t count on LSU winning SEC Tournament, page 3

SATIRE: LSU President turns to TigerDroppings to close budget gap, page 5

FRIDAY, MARCH 11, 2016 lsunow.com/daily thedailyreveille @lsureveille thedailyreveille Volume 121 · No. 39

BUDGET CUTSHIGHER EDUCATION Additional UNDER FIRE cuts loom after end of session BY SAMUEL CARTER KARLIN @SamKarlin_TDR

The Louisiana State Legisla- ture, after hearing its goal for a “best-case scenario” was to cut higher education $70 million statewide during the special session, reduced that number photos by JAVIER FERNÁNDEZ / The Daily Reveille considerably while bridging a nearly $1 billion mid-year budget shortfall. The shortfall was left at $30 million for this year, and Simmons’ time at LSU shrouded in hype, scrutiny will likely fall on higher education and healthcare, the areas of BY CHRISTIAN BOUTWELL irst day until Friday when … It’s unfortunate, and I the budget not protected by law. @CBoutwell_TDR LSU will face Tennessee hate it.” While the exact amount of at approximately 2:30 p.m. First, the hype. cuts are unknown, any cut taken LSU coach Johnny in Bridgestone Arena in Before the season by higher education will be add- Jones hates what sur- Nashville. began, Simmons, the ed to a roughly $26 million reduc- rounds Ben Simmons. “It’s unfortunate for Southeastern Conference tion in TOPS funding. Gov. John The hype; the percep- Ben,” Jones said. “People Freshman of the Year, Bel Edwards is expected to out- tion; the pressure; the have targeted him and was held to thousands of line the speciics at a news con- play. All of the things really gone after him. He one-way promises from ference early Friday morning. that have become con- obviously has a lot of ex- Tiger nation to be the best Higher education leaders can crete landmines to Sim- posure and good press. I player in LSU history. breathe a sigh of relief, avoid- mons’ 19-year-old, college certainly feel for him be- Has he been that? No. ing a potential $200 million cut freshman life, Jones hates cause the kid is trying to Does he care? No. that could have shuttered many them. be a normal kid and be on campuses, while some wish the He’s hated it from the the campus like others. see SIMMONS, page 7 legislature had avoided cutting

see SHORTFALL, page 7 RESEARCH The Living Guide Nonhuman Rights Project advocates for justice of chimpanzees BY KATIE GAGLIANO panzees, elephants and whales. on loan to Stony Brook Univer- Nonhuman Rights @katie_gagliano The organization’s long term goal sity’s Department of Anatomical Project President is to break through legal bound- Sciences for locomotion research. Steven Wise 2016 Nonhuman Rights Project aries to redeine what constitutes While undergoing research at spoke at the president Steven Wise spoke to personhood, according to the Non- Stony Brook University, Wise said Paul M. Hebert members of the Student Animal human Rights Project’s website. the chimpanzees were subjected Law Center on Legal Defense Fund and Law Wise highlighted the case of to repeated rounds of general an- Thursday. School faculty members Thursday Hercules and Leo, two chimpan- esthesia, had wires thrust into about the NhRP’s legal efforts on zees owned by the New Iberia Re- their muscles and were isolated in behalf of chimpanzees. search Center, a research outlet a basement. The mission of the NhRP is to of the University of Louisiana at Though chimpanzees aren’t ight for the legal rights of ani- Lafayette. NhRP irst became in- human, they are cognitively mals, beginning with cognitively volved in Hercules and Leo’s case KATIE GAGLIANO / complex animals such as chim- while the two chimpanzees were see CHIMPANZEES, page 7 The Daily Reveille

The Office of Student Media is looking for Sales Representatives to work in the Advertising Department. Advertising • The Daily Reveille • LSUNow.com • Legacy • Gumbo • KLSU • Tiger TV A Publication of LSU Student Media Now Hiring! Send resume & cover letter to [email protected] Advertising • The Daily Reveille • LSUNow.com • Legacy • Gumbo • KLSU • Tiger TV

Award-winning newspaper providing news, sports, and Full-color special publications feature unique content and entertainment to more than 36,000 readers on-campus are inserted into The Daily Reveille, distributed across and in the surrounding area. campus, and/or mailed home to LSU students.

Print circulation ...... 8,000 Print circulation ...... 8,000 Frequency ...... Daily Frequency ...... 6 per year Distribution ...... Print rack & online Distribution ...... Reveille insert or direct mail

KLSU-FM underwriting KLSU-fm Mobile Application

KLSU is in a Top 100 market covering the Baton Rouge Our mobile application allows listeners to tune into Metro area and streaming worldwide. Underwriting builds broadcasts, listen to podcasts, and browse the KLSU awareness, credibility, and good will with listeners. Plus, it website. Available on Apple and Google Play. is tax-deductable! Avg. listening time ...... 1 hour 53 minutes Cume listeners* ...... 26,900 *Total number of different persons who tune in during the course of the daypart for at least 5 mins. Avg. # of downloads ...... 800 per year

LSUnow.com Friends2follow

Our website features aggregated stories, videos, and Increase your social media visability and reach by photography for The Daily Reveille, TigerTV, Legacy, sharing your social activity on LSUNow.com. Monthly KLSU-FM, and Gumbo Yearbook. packages available for up to three social media platforms. Avg. # of sessions ...... 109,539/month Avg. # of users ...... 77,799/month 3 Your Reach Target Today

Legacy magazine Transit

TIGER TRAILS

Growing Up Black How much do you know about black lives? The Heart Of Tigerland LEGACY examines the burdens of activism.

TURMOIL Enter the saga of black gold in Sportsman's Paradise.

The ofﬁcial, full-color LSU student magazine keeps the LSU Tiger Trails offer a variety of interior ad placements: campus in touch with trends, fashion, lifestyles, and overhead panel, front wall poster, and handles. Brand in-depth stories about the LSU community. new ﬂeet hit the route in June 2016. Print circulation ...... 6,000 Fleet ...... 25 buses Frequency ...... 2 per year Passengers per semester ...... 1,440,000 Distribution ...... Print rack

tiger tv shows gumbo advertisements

2015 GUMBO

volume 115 louisiana state university b-26 hodges hall baton rouge, la 70803 www.lsu.edu

30,451 students 1,499 faculty

Tiger TV provides the LSU community with quality news, Great for student and campus organizations, the LSU sports, and entertainment. Broadcasts are live streamed yearbook is an annual hardcover publication with 300+ on LSUNow.com and rebroadcast on WBTR channel 19. pages covering the academic year. Clients can advertise during weekly programming and special gameday shows.

Living Expo Classifieds

page 6 he Daily Reveille Tuesday, February 2, 2016 Announcements Employment Housing Merchandise Transportation Services

To place Classif ieds your ad, visit www.lsunow.com Costs: $.40 per word per day. Minimum $5 per day. and click classif ieds Deadline: 12 p.m., three school days prior to the print publication date

valuable experience providing Pelican House Taproom and ABA services. Our therapists Whiskey Bar is hiring a bar- For Rent receive intensive training and back/door position as well as Boil Up are taught to be scientists, de- cocktail and kitchen positions. cision-makers and leaders. This Jason’s Deli is Now Hiring De- Please apply in person at 2572 is a full time position starting livery Drivers & Cashiers in Citiplace Ct. or call 225-456- Some with an hourly rate of $14.00 CitiPlace Baton Rouge! Loca- 5200 hour plus beneits. Although tion: Jason’s Deli 2531 Citiplace ______this is an entry level position Ct. Baton Rouge, LA 70808 Why Interest! there is room for advancement do our employees love their 3BR/2.5BA Townhome available at BIG. Must have completed jobs? http://bit.ly/1PScPqK DE- for rent January 1, 2016. Essen or be presently pursuing a de- LIVERY DRIVER REQUIRE- SELA Aquatics is now hiring Lane area. CPTownhome.com gree in Psychology, Education, MENTS: We will run a motor lifeguards, swim coaches, in- ______Special Education, or a related vehicle report on all hired structors, managers in BR, ield (preferred but not re- drivers!You must have an ac- NOLA, Lafayette. Apply at FOR RENT:3/B/BA Luxury quired). Previous experience tive driver’s license.You must www.selaaquatics.com Condo, 900 Dean Lee Dr. Gated, with autism/ABA is helpful but use your own vehicle.Valid ______Pool, Volleyball ct., On LSU Bus not necessary, No past criminal proof of insurance in your route, Ready For Move In Now!! history,Reliable transportation, name. Apply online: https:// Lost TOPS? Is school not for Call/text Paul 2252669063, or Strong interpersonal skills, and jasonsdelijobs.clickandhire. you? Horticulture company email [email protected] a genuine passion for working net/ and select our Baton Rouge looking for F/T help. Must pass ______with children. Please send re- (BTR) location For more infor- background check. 225-926- sume to [email protected]. mation about Jason’s Deli, visit 1362 GREAT LOCATION for stu- ______us online at www.jasonsdeli. ______dent...between Burbank and Place a Red Zeppelin Pizza now hiring com EOE LSU Spacious 2 BR with ofice, ______washer / dryer, wood loor, all pizza makers and waitresses . Misc. Classified utilities included. $1,100 / MO. Apply at RZP. 225-302-7153 ______Part-time position available for Call: 225-615-8521 or 225-892- a local company in Baker. Flex- today! 8517 Louie’s Cafe is hiring cooks, ible hours. Hourly wage PLUS ______servers & dish staff. Apply in Bonuses. Task include: Out- person, online or via email. loui- bound calling, appointment set- lsunow.com escafe.com 3322 Lake St. ting, and lead generation.Send ______Resume to cody@gbpdirect. com Let your local animal shelter Ofice Assistant needed to ______help. Email [email protected] 3 bedroom, 1.5 bath home for organize and assist.Basic (www.caabr.org) rent, near LSU. Comes with computer and organization P/T Monogrammer & P/T Sales all appliances including wash/ skills needed.$650.00 week- Asssoc. for gift store in B.R. $9/ dryer, and alarm system. Lo- ly interested persons should hr to start, lex. hrs, great at- cated in safe neighborhood not contact:(lorenzmacaroo@hot- mosphere resume to 2222gift@ far from campus and Mall of mail.com) for more info gmail.com LA. Deposit is one month’s rent, ______and is refundable. Small pets ok MANSURS On The BOULD- with $300 non-refundable pet VARD Restaurant, 5720 Corpo- Need afternoon help daily from fee. $1500/month or best offer. rate, hiring Hostess & Server 3:00-5:30 picking up 2 kids from ______Positon (busser). Must have school and taking them to after some type of daytime availabil- school activities and/or help- GREAT DEAL ON RENT for a ity. No experience necessary. ing with homework, SERIOUS coed to take over lease on a pri- Call Brandon @ 225 229 4554. and LONG TERM commitment vate room/bath in 2BR apt. Call/ ______preferred! A driving and back- Text (917) 391-0061 for details. ground check will be required. ______NOW HIRING! Fitness Atten- Call 252-7023 for interview. dants (part-time). Must be able ______to work Mon-Fri evening shift Help Wanted and alternating weekends. Ki- Part-time help wanted walk- nesiology background is re- ing around upscale community Behavioral Intervention Group quired. $8-8.50/hr. DOE. Apply passing out literature. $14/hour. (BIG) is a team of dedicated in person: Paula G. Manship Must have vehicle. Contact therapists focused on provid- YMCA, 8100 YMCA Plaza, BR, Beverly at 225-387-5931 ing the skills, teaching envi- LA (225) 767-9622 ______ronments and learning oppor- ______tunities necessary to improve Anthony’s Italian Deli is looking the quality of life for children Fat Cow is now hiring for cooks, for general, reliable help. We with autism and other develop- cashiers, and dishwashers. can work with school schedules. mental disorders. BIG provides Come join the herd and enjoy Apply in person at 5575 Govern- children with a highly individu- lexible hours, best wages in the ment St 70806 From 2-4 daily. alized Applied Behavior Analy- business and a great drug and Must be able to work Saturdays. sis (ABA) program that is con- smoke free work environment. ______tinually modiied to meet the Prior experience preferred but child’s needs as they progress. not a must. Apply in person As a BIG line therapist, you’ll 4350 highland rd ste B1. have an opportunity to gain ______

Clients receive direct face-to-face contact with more than Visit LSUNow.com/classiﬁeds to place an ad. Classiﬁeds 2,000 LSU students at on-campus events hosted by LSU run 7 days per week online. Print versions run Monday Student Media. Choose to participate in the fall or spring through Friday and follow The Daily Reveille print Living Expo, or both! publication schedule.

4 To Dates Remember Fall Oct 6 - 7 Break Thanks Nov 24 - 25 Giving Finals Dec 5 - 10 Week Mardi Feb 27 - 28 Gras Spring Apr 10 - 14 Break Finals May 1 - 6 Week 2016 Calendar 2017

Fall 2016

SMTWTFS SMTWTFS SMTWTFS 1 2 1 2 1 2 3 4 5 6 3 JULY 3 4 5 6 7 8 9 7 8 9 10 11 12 13 4 5 6 7 8 9 G

10 11 12 13 14 15 16 AUGUST 14 15 16 17 18 19 20 11 12 13 14 15 16 G 17 18 19 20 21 22 23 21 22 23 24 25 26 27 18 19 20 21 22 23 24 SEPTEMBER 29 30 31 26 27 28 29 30 24 25 26 27 28 29 30 28 25 31

SMTWTFS SMTWTFS SMTWTFS 1 3 4 1 2 G LE G 3 2 3 4 5 6 7 8 6 7 8 9 10 11 12 4 5 6 7 8 9 10 9 10 11 12 13 14 G 13 14 15 16 17 18 G 11 12 13 14 15 16 17 OCTOBER DECEMBER 16 17 18 19 20 21 G NOVEMBER 20 21 22 23 24 25 26 18 19 20 21 22 23 24 23 24 25 26 27 28 29 27 28 29 30 25 26 27 28 29 30 31 30 31L

SMTWTFS SMTWTFS SMTWTFS 1 2 3 4 5 6 7 1 2 3 4 1 2 3 4 8 9 10 11 12 13 14 5 6 7 8 9 10 11 5 6 7LE 8 9 10 11 15 16 17 18 19 20 21 12 13 14 15 16 17 18 MARCH 12 13 14 15 16 17 18 JANUARY FEBRUARY 22 23 24 25 26 27 28 19 20 2122 23 24 25 19 20L 21 22 23 24 25 29 30 31 26 27 28 26 27 28 29 30 31

SMTWTFS SMTWTFS SMTWTFS 1 1 2 3 4 5 6 1 2 3 MAY JUNE APRIL 2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 10 9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17 16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24 23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30 30 GOLD Reveille Publication HIGHLIGHT Special Publication Spring 2017 G Gameday Publication LE Living Expo + Living Guide L Legacy Magazine

6 Specs, The Breakdown Pricing,& Deadlines

The Daily Reveille Ad Size Open Open B/W Campus Campus B/W Full Page, 10.374” x 14” $975 $875 $765 $665 Half Page, 10.374” x 7” $537.50 $437.50 $432.50 $332.50 Quarter Page, 6.1576” x 6” $279 $225 $225 $171 4col x 4, 8.2658” x 4” $248 $200 $200 $152 2col x 7, 4.0494” x 7” $217 $175 $175 $133 3col x 3, 6.1476” x 3” $148.50 $112.50 $121.50 $85.50 2col x 4, 4.0494” x 4” $136 $100 $112 $76 *Front Strip, 10.374” x 1” $375 -- $375 -- *Back Page, 10.374” x 14” $1,200 -- $900 -- *Double Truck, 22.34” x 14” $2,000 -- $1,500 --

Process color: $3.00 per column inch. Minimum $36.00; Maximum $100.00. File Type: High Resolution PDF Deadline: Insertion order and artwork due 3 school days prior to publication date. *Special placement.

Double Truck 2x4 4x4 Quarter Page Full Page 2x7 Half Page 3x3 Front Strip

Pre-Print Inserts Ad Size Qty Rate Maximum Size, 11” x 14” 1,000 $150

File Type: High Resolution PDF Deadline: Advertiser must submit artwork to Student Media for approval at least 2 weeks prior to insertion date. Advertiser is responsible for delivering inserts to LSU Student Media’s print vendor at least 1 week prior to insertion date. Ask your Student Media Representative for print vendor details.

7 Special Publications Ad Size Open Campus Full Page, 7.5” x 10” $650 $625 Quarter Half Page, 7.5” x 4.9” $350 $325 Page Quarter Page, 3.64” x 4.9” $200 $175 *Inside Front Cover, 7.5” x 10” $700 $700 *Inside Back Cover, 7.5” x 10” $700 $700 *Back Cover, 7.5” x 10” $750 $750 *Double Truck, 15” x 10” $1,200 $1,200 Half Page

File Type: High Resolution PDF Deadline: Insertion order and artwork due 14 school days prior to publication date. *Special placement. Legacy Magazine Ad Size Open Campus Full Page, 8.25” x 10.75” $360 $335 Half Page, 8.25” x 5.32” $235 $210 Quarter Page, 4.07” x 5.32” $135 $110 Full Page *Inside Front Cover, 8.25” x 10.75” $460 $460 *Inside Back Cover, 8.25” x 10.75” $435 $435 *Back Cover, 8.25” x 10.75” $510 $510

File Type: High Resolution PDF Deadline: Insertion order and artwork due 30 days prior to publication date. *Special placement.

X LSUNow.com Leaderboard Page Curl Ad Size Open Campus LSU NOW Box Ad, 300 x 250 px $600/month $600/month

Top Box, 300 x 250 px $700/month $700/month Top Box Page Curl: $800/month $800/month Small, 75 x 75 px and -- -- Large, 500 x 500 px -- -- Box Ad Leaderboard, 728 x 90 px $900/month $900/month

File Type: JPEG Deadline: Insertion order and artwork due 3 school days prior to start date.

8 Specs, The Breakdown Pricing,& Deadlines

X Friends2Follow New Product LSU NOW Ad Size Open Campus Choose up to three $350/month $350/month social media sources

File Type: Social media URLs Friends2Follow Social Media Deadline: Insertion order and social media URL due 3 school days prior to start date. Feed Here

KLSU underwriting Time Slots Rate/Spot 101+ Rate/Spot Campus Rate/Spot Run Schedule $10 $7 $7 Specialty Show* $13 $10 $10 Drive Time $15 $12 $12

File Type: Word Document Deadline: Insertion order due 14 school days prior to broadcat date. Script due 7 school days prior to broadcast date. *Ask your Student Media Representative for list of specialty shows. KLSU Mobile App Ad Size Open Campus 320 x 50 px $40/month $40/month

File Type: JPEG Your Ad Here Deadline: Insertion order and artwork due 3 school days prior to start date.

Transit Ad Size Qty/Pkg Rate/Semester Front Wall Poster, 16”x 20” 5 $2,500 Handles, 5” x 3.5” 100 $3,000 Overhead Panel, 36” x 11” 25 $3,400

File Type: High Resolution PDF Deadline: Insertion order and artwork due 30 days prior to start date.

X Tiger TV

Length Rate/Show Your Ad Here :15 or :30 $25

File Type: MP3 Deadline: Insertion order and MP3 ﬁle due 3 school days prior to broadcast date. *Ask your Student Media Representative for weekly programming, showtimes, and special gameday shows. 9 Gumbo advertising Ad Size Student Organization Rate Full Page $350 Half Page $250 Additional Full Page $225

File Type: Please submit all photos, captions, and copy on a ﬂash drive. Deadline: February 24, 2017.

On-campus Events Living Expo Presenting Gold Silver Bronze Price $6,500 $2,000 $1,000 $650 Table(s) 3* 2* 2 1 Logo on Promo Item ü ------Logo on Reveille Ad ü ü ü ü Logo on LSUnow.com ü ü ü ü KLSU Promotion ü ------Full Page Ad in Living Guide ü ------1/2 Page Ad in Living Guide -- ü ü -- 1/4 Page Ad in Living Guide ------ü

Deadline: Please contact your Student Media Representative for package details and scheduling deadlines. *Includes electricity. Classifieds Placement Rate Run Dates To place a Classified ad, $0.40/word per day Classified ads run 7 days per week online. Print versions run Monday visit LSUnow.com and Minimun of $5.00/day through Friday and follow The Daily Reveille print publication schedule. click “Classifieds.” The Daily Reveille is not published on university holidays.

Deadline: 12 p.m. 3 days prior to publication date. Discounts Do you like Advertising with LSU Student Media? Spend Save* $10,000+ 5% We like you back. $20,000+ 10% $30,000+ 15%

Discounts apply to the following qualifying advertising outlets: The Daily Reveille, Special Publications, Pre-print Inserts, Legacy Magazine, LSUNow.com, Friends2Follow, KLSU Underwriting, KLSU Mobile App, and Tiger TV. Discounts not applied to on-campus events or Transit, but can count toward acheivement of minimun spend. Classiﬁed and Gumbo advertising not included.

Ad Policies Advertising policies and procedures available online at LSUNow.com/advertising. 10 Visit Us online at LSUnow.com

Kim Le Adverising • The Daily Reveille • LSUNow.com • Legacy • Gumbo • KLSU • Tiger TV Graphic Design Candidate 2018 College of Art + Design Hodges Hall B39 Ann Bowler Baton Rouge, LA 70803 Graphic Design Candidate 2018 (225) 578-6090 College of Art + Design [email protected]