Leeford Grant‘s Sports Apparel Design Portfolio
Warrior 2012 to 2015 Liverpool FC, Home and Away Kits. Under Armour 2008 to 2009 Wales National Rugby Union, Teamwear Apparel. Adidas 1992 to 2012 Summer and Winter Olympic Sports Teamwear Apparel. Erima 1996 Atlanta Olympic Games 1995 to 2010 Generic Football Kits , Photo realistic rendering Teamwear Apparel. PLEASE NOTE Designed and worked on both the 2013 Tennis Polo & Shorts concept Summer and Winter Olympic 3D Photo realistic rendering Games From 1992 till 2012 All done exclusively for adidas [email protected]
WARNING : The Designs depicted here in were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies. Name : Leeford Grant Profession : Sports Apparel Designer, with over 20 years of experience working for international Sports companies. Qualified with a BA Hons Degree in Industrial Design Transportation, I have been successful in marrying my engineering skills to the benefit of the sports industry.
Key achievements : 1. Stylize and designed entire product ranges from concept sketch to final product. 2. Reduced the risk of sale by allowing the customers to personalize their design/s at the initial ordering stage. 3. Increased speed of product to market by using Mass customization. 4. Proficient in using a specialized 3D Apparel Design Program for manufacture (CAD CAM). 5. Created photorealistic VIRTUAL DESIGN renderings comparable to the final product. 6. Speak English, Italian and German. All languages learnt while living and working in the specific country.
Career history 2011 – 2013 Head of Apparel Design Warrior Sports UK. Cypress House, Grove Avenue, Wilmslow Cheshire, Sk9 5EG. UK.
2011 – 2009 Apparel Design Director. Founded LEEFORDS Design GmbH, St Dionysstrasse 31, 8645 Jona Switzerland. Commissioned to create sports apparel using Mass Customization. (Project details Highly confidential)
1994 - 2009 Head of Design Dept. Esmin S.r.l Sinnai (CA) office (Design Consultancy Ltd. Studio) Located on the beautiful Mediterranean island of Sardegna. Italy. Working semi exclusively for the companies adidas and erima
WARNING : The Designs depicted here in were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies. Some of my past projects :
Designed the 2012-13 Liverpool FC Designed the 2013 Skreamer Lifestyle Range for Warrior Range for Warrior
Designed all of the Performance wear Designed the 2008-9 Wales National and Presentation suits for all countries Rugby Union for Under Armour wearing adidas at the 1996 Olympic Designed the 1996 Great Britain Team Teamwear apparel Games Presentation Tracksuit for adidas
WARNING : The Designs depicted here in were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies. I BELIEVE IN ASKING THE CONSUMER WHAT THEY WANT FIRST, THEN USE A PROFITABLE PRODUCTION PROCESS TO DELIVER THE GOODS
VS
MASS PRODUCTION MASS CUSTOMIZATION
1. High Risk, Estimated orders created ahead of time 1. No Risk, Real orders created when needed 2. Mass Marketing 2. One to one Marketing 3. Variable inventory carrying costs 3. Low-No inventory carrying costs 4. Slow to change to market needs 4. Quick to change to market needs 5. Producers and consumers are SEPARATED 5. Producers and consumers are CONNECTED TRADITIONAL MASS PRODUCED APPAREL DESIGN PROCESS WARRIOR LIVERPOOL F.C. FOOTBALL PERFORMANCE RANGE THE HOME KIT
EARLY FREE HAND CONCEPT SKETCHES
FREE HAND FREE HAND FREE HAND SKETCHE SKETCHE SKETCHE CONCEPT V4 CONCEPT V6 CONCEPT V6 OVERVIEW SHEET HOME KIT TECH PACK SHEET 1 of 3 HOME KIT TECH PACK SHEET 2 of 3 HOME KIT TECH PACK SHEET 3 of 3 2012-13 Away Kit
2012-13 Home Kit 2012-13 Third Kit WARRIOR SKREAMER APPAREL LIFESTYLE RANGE Q1 Colours Overhead Hoody All Weather Jacket Short Sleeve Jersey Col1
Knitted Track Jacket Short Sleeve Jersey Col2 Woven Track Jacket adidas ARCHIVED TRACKSUITS BEST SELLERS
Those were some examples of PAST PROJECTS
These are some examples of FUTURE PROJECTS MAKE YOUR BUSINESS MORE PROFITABLE BY CREATING VIRTUAL APPAREL USING MASS CUSTOMIZATION STREAMLINING THE PROCESS ENGAGING YOUR CLIENTS TO CREATE THEIR PERSONALISED ONLINE PRODUCTS MASS CUSTOMIZATION PROCESS 3D BASIC PATTERN CAD/CAM CREATION STEP 1. CREATE 3D CADCAM BASIC PATTERN VISUALS
SS / JERSEY BASIC PATTERN
SHORTS BASIC PATTERN
SOCKS BASIC PATTERN STEP 2. ADD THE FULLSIZE ARTWORK DESIGN
Checkard Sash
Vee Shape Colour Block & Fade
Horizontal Colour Block & Fade Horizontal Stripes STEP 3. READY TO BE BOUGHT ONLINE APPAREL RENDERINGS sheet 1 of 5
WARNING : The Designs depicted herein were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies.
DESIGN 1 DESIGN 1 Col : Dark Red / Red / White Col : Red / White APPAREL RENDERINGS sheet 2 of 5
WARNING : The Designs depicted here in were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies.
DESIGN 2 DESIGN 3 Col : Red / White Col : Red / White APPAREL RENDERINGS sheet 3 of 5
WARNING : The Designs depicted here in were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies.
DESIGN 4 DESIGN 5 DESIGN 6 Col : Red / White Col : Red / White Col : Red / White APPAREL RENDERINGS sheet 4 of 5
WARNING : The Designs depicted here in were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies.
DESIGN 7 DESIGN 7 DESIGN 8 DESIGN 9 Col : DK Red / Red Col : Red / White Col : Red / White Col : Red / White APPAREL RENDERINGS sheet 5 of 5
WARNING : The Designs depicted here in were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies.
DESIGN 10 DESIGN 11 DESIGN 12 Col : Red / White Col : Red / White Col : Red / White APPAREL RENDERINGS Team wear
WARNING : The Designs depicted here in were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies.
Presentation Football Athletic Women‘s Tracksuit Kit Kit Gymnastic SUMMARISING.
1. Proven international commercialy validated design experience. 2. Leading edge designs delivered quickly. 3. Creating photo realistic designs that a consumer can use to make an order from. 4. Able to realise your ideas quickly and easily.
WARNING : The Designs depicted here in were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies. Thank you for your interest.
If you are intrigued by what you have seen and want to:
INCREASE YOUR PROFIT
REDUCE THE RISK
STREAMLINE THE PROCESS
CONTACT : Leeford Grant
Mobile : 0044 7740940822 E mail : [email protected]
WARNING : The Designs depicted here in were all created by LEEFORD GRANT exclusively for the named companies shown and cannot be reproduced or used without written permission from said companies.