Building Line Townscape and Points of Reference for the Future

This will provide interesting features in the Building line townscape and points of reference for the future. on either side of a street which is in a critical Setting of the conservation area . Any new develqxnent in affecting the setting of the conservation area should the future should respect the dominant buildmg nt of the character and appearance of line within a street, and the general rhythm of the the conservation area, and should preserve or facades, conforming to the height and alignment of enhance it, as described in the profile. the existing frontage. Landmarks 6.34 There is a definite pattern of fronts and 6.29 St. Paul's Church is the key landmark in the backs throughout the conservation area with southern part of the conservation area and can be properties fronting onto the street or public space. seen in views from the Broadway. The Broadway The building line at the rear of buildings can also Centre development is a modem landmark be important, particularly when visible or forming building and is dominant in views into the the edge to a street. This should be maintained as conservation area, particularly from the south. St. much as is possible throughout the conservation Paul's should remain the key landmark in the area through the careful design of any proposals to conservation area and it's tower should remain the the rear. highest point. Boundary 'Ikeatment 6.30 Many of the other buildings are important 6.35 Permission should not be granted for features within the conservation area and can be alterations or removal of o@ or traditional seen as local landmarks, e.g. the Swan EH. is railings and their footings. Owners should be evident in many views due to its prominent encouraged to maintain railings in good repair, and location and The Hop Poles RH. cl to reinstate them with traditional and appropriate the end of Hammersmith Grove. Bradmore House designs where they are missing, in a design is viewe St. Paul's Churchyard and fmm matching the original where it is known, Where Hammersmith Bridge Road. gates are required they should match the railings. VkWS Landscape and floorscslpe 6.31 Views into and out of the Broadway are 636 It is not only an area's building but also the important due to the feature buildings framed spaces between them which are important to the within those views. Views of St. Paul's Church are character of an area. It is important that the roads important, particularly from the south western and pavements form a neutral backcloth to the corner of the conservation area. There are good building within the conservation area. views of the merof St. Paul's from the east. 637 Footpaths should be of uniform materials, or inappropriate development. The should ideally be black, unless otJgrnal cobbles or importance of these views should help determine setts exist) and visually n the the permitted heights of new buildings in the townscape providing a coherent character conservation area. throughout the conservation area. 15 6.38 All original granite kerb stones and 6.44 If resources Become available in the historic stone paving should be kept the planting of street trees could be considered where it forms part of a signiflcant CO on area provided that new paving should be sufticient space. King ,and if not York stone same cokrur. Tactile surfaces are not a 6.45 A should be on areas. Where they are initiated ensure there is new (Le. at controlled crossi stock to replace existing trees in the future. they need to be of con reasons. However we will Street funriture them anywhere else. rvation area would benefit Erom more sympatheticdlydesigned lighting columns 6.40 Any highway management and lanterns should the opportunity ever arise. be of sympathetic materials which relate to their surroundins and are properly 'j 6.47 All exhting bollards, and road fence panels onal cast iron bollards. There should be a Open Spaces 6.41 The main open space within the conservation area is the landscaped grounds of St. 6.48 Carem consideration should be given to Paul's Church. This is a pleasant green the number and location of street sipsls so as to which is important in the setting of be reviewed with a There are. proposals to improve this area The view to reducing the n f columns by courtpd m the rear of Bradmore House provides area af open space. On the conservation area the market square 6.49 The few remaining cast iron street name pleasant open space. plates should if possible be retained. 6.42 The shopping Mall within the Emhy opportunitysite5 Centre provides an important route thmugh this 6.50 Opportunitysites are sites where visual development and provides a link between the improvements %re desirable and could be achieved underground station and bus Station. considered that mes number of mature Site 27 in the IJ&uy ue to the townscape in the Hammersmith and City Lime Station, Only a d conservation area. All trees in a ComemationArea, part ofthis site is within the cons& area but those in rear gardens, are p this site should be careiklly on to the conservationarcs. visual quality of the area, respecting the dominant 6.58 Large areas of glass frontage should be pattern of development in terms of plan form and discouraged. Commercial s fronts, with bnght, he&t of the townsc%pe. d. Corporate designs of Advertisement hosvdingg restrained and respect the individuality of the 6.52 The proMiation of advertisement building. hoardings in the conservation areas should be discouraged. Consent should not normally be Shop signs granted for new advertisement hoardings. 6.59 Lettering should be in proportion to the fascia. Lettering, adverts etc., ShOpfh& should be discouraged if not appropriate. or alteration of historically and sting shopfronts should be 6.60 Internally illuminated bax should not resisted and their restoration encouraged. The usually be permitted they are not shopfronts in Broadway Arcade are particularly sympathetic to the conservation area. Individually worthy of protection as are the ground floor illuminated letters or neon words are preferred. windows to Lloyds Bank. Any type of internally illuminated signs should be carefully integrated into the shopfront as a whole. 6.54 Where an original shopfront has already been partially removed, any surviving original 6.61 Consent should not usually be granted to ornaments and architectural features should be install internally illuminated projecting box signs. retained. Any new shopfronts should be carefblly Traditional hanging signs are preferred, located in designed to incorporate the remaining traditional such a position as to avoid damage to original features. features. 6.55 Shopfronts spanning more than one 6.62 Security &ks where absolutely necessary property should avoid dismpting the vertical should be open mesh and ideally located internally should reflect the break between Solid shutters should be misted except wkre the properties with pilasters. ns visile and the door only is shuGtered or the shophnt materials such as painted timber7 ngrocers. iron and render should aluminium or steel will 6.63 Where canopies are required they should be be acceptable if the design of the shopfront is in straight canvas canopies capable of full retraction. keeping with the character of the building and enhances the conservation area. 6.64 Architectural details should not be obscured or removed when are fitted, and care 6.57 Fascia boards should be restricted to the should be taken to ensure that size, shape and space traditionally used €or this feature and should position of canopies are appropriate to the build- or plastic fascias should be discouraged. 17 m 0 0 4 Q 4 4- c- -\\ I I 18 7 OTHERRELEVANT DOCUMENTS The Unitary Development Plan, London Borough of Hammersmith and Fulham, adopted December 1994. Department of the EnvironmentDepartmentof Heritage; Planning and the historic environment PPG 15, September 1994. Conservation Area Practice, English Heritage guidance on the management of conservation areas; English Heritage, June 1993. c 19 8 MAP OF "HE CONSEWAmON AREA AND SUB-AREAS .

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