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The First Idea – Housing

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The First Idea – Housing HOMEWISE By Hayley Williams Contents The First Idea – Housing................................................................................................... 4 First Idea Mind Maps ....................................................................................................... 5 What already exists? ........................................................................................................ 6 The Little House Company ....................................................................................... 6 House Web ............................................................................................................... 6 What others are there? ............................................................................................... 6 Secondary Idea – To-do List with an RPG Twist .............................................................. 7 The Idea ........................................................................................................................ 7 Your Character ............................................................................................................. 7 Second Idea Mind Maps .................................................................................................. 8 What already exists? ...................................................................................................... 10 Epic Win ...................................................................................................................... 10 HabitRPG .................................................................................................................... 11 Chosen Idea .................................................................................................................... 12 The House Selling Process (WITHOUT AGENT) ............................................................. 13 Getting your property ready ...................................................................................... 13 Taking photographs ................................................................................................... 13 Floorplans ................................................................................................................... 14 Energy Performance Certificates ............................................................................... 15 Pricing your property ................................................................................................. 15 Getting your For Sale/Rent sign ................................................................................ 15 Showing your house to prospective buyers .............................................................. 15 Accepting an offer ...................................................................................................... 16 Negotiating ................................................................................................................. 16 Main and Secondary Competition ................................................................................. 17 Main ........................................................................................................................... 17 The Little House Company ..................................................................................... 17 House Web ............................................................................................................. 18 1 House Ladder ......................................................................................................... 19 Nest Hunter ............................................................................................................ 20 Secondary ................................................................................................................... 21 Tepilo ...................................................................................................................... 21 Property Wishes ..................................................................................................... 22 Project Goals .................................................................................................................. 23 Overview .................................................................................................................... 23 Objectives ................................................................................................................... 23 Features & Benefits........................................................................................................ 24 Original Planned Features ......................................................................................... 24 Searching ................................................................................................................ 24 Posting .................................................................................................................... 24 Browsing ................................................................................................................. 24 Sale Process ............................................................................................................ 24 Help Section ........................................................................................................... 25 Extra ....................................................................................................................... 25 Features for 1.0 .......................................................................................................... 25 Features for 2.0 ...................................................................................................... 26 Features for 3.0 ...................................................................................................... 26 Future Phases ......................................................................................................... 26 Time Management ......................................................................................................... 27 For Sale, To Rent ............................................................................................................ 30 User Research ................................................................................................................ 31 Defined primary User Groups .................................................................................... 31 Types of Research ...................................................................................................... 31 Some of the research that could be done are: ..................................................... 31 Survey Results ................................................................................................................ 33 Individual selling laws/rules ........................................................................................... 42 Target Audience ............................................................................................................. 43 Personas ......................................................................................................................... 44 2 Mobile User Journeys .................................................................................................... 46 Desktop User Journeys .................................................................................................. 48 Descriptive Words .......................................................................................................... 55 Styleboard ...................................................................................................................... 56 Moodboard .................................................................................................................... 57 First Drafts ...................................................................................................................... 58 Second Draft ................................................................................................................... 59 Final Draft ....................................................................................................................... 60 3 The Ideas This idea comes from my love of house hunting and property developing. There are already plenty of house search websites and app available but there are not many that bypass the estate agents huge fees and let you sell on your own. The First Idea – Housing This idea comes from my love of house hunting and property developing. There are already plenty of house search websites and app available but there are not many that bypass the estate agents huge fees and let you sell on your own. For this website, I want to have a place that people who want to sell or rent their house out, can post an advert for a fraction of the cost it would be to sell through an agency. They will bypass the whole estate agency so as to keep the fees to a minimum, but also giving them somewhere to advertise their property quickly and easily. The hope is to allow their property to be posted on at least the two main property websites in the UK, Rightmove & Zoopla as an extra. You are not able to post as a property owner on those sites, only as an agency. So they would be placed on them through us. From experience using some of these existing property sites, they look and feel outdated. I want to totally redesign into a more modern, intuitive and flat style for this site. It will be ‘mobile first’ starting with the app and
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