Mediate Response and Long- Term Brand Image Development Within the Most Heavily-Recruited Demographic in the Country

Reaching nearly 90,000 students at 15 of the most competitive campuses nationwide, Current is the largest student-driven newsmagazine in the country. Written by students, for students since 1998, our publication has rapidly developed a reputation for distinction and engaging journalism, augmented by national press attention. Our mission is clear: engage bright students at competitive universities in overarching issues of public and college life by reporting on these topics through a fresh and distinct student lens.

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Through our unique representation of this collection of academic institutions, advertisers are able to reach an educated, engaged, and lucrative audience. For less than half the price of advertising in any one of the 15 daily campus newspapers, opportunities, products, and services can be exposed to our vastly larger and more diverse national demographic.

Bold, dedicated and possessing a comprehensive understanding of our market, Current continues to successfully link the country’s brightest students in social and political dialogue. We are pleased to extend to you the opportunity to benefit from this extraordinary collegiate network, and look forward to working with you to meet your advertising needs.

Every issue, we strive to re-engage college students in issues of politics, public, and campus life by connecting them directly with the critical topics of the day, tackling hotly debated issues and ideas with balanced perspectives and insightful profiles.

Yet, to advertisers, our publication represents more than stimulating editorial content—Current is a leading collegiate communications medium that promotes both immediate response and long- term brand image development within the most heavily-recruited demographic in the country.

Challenging collegiate environments and high academic expectations characterize the 15 schools that comprise the Current network, fostering productive scholars with strong study habits and productive work ethics. Our readers are a bright, driven and engaged collection of future leaders, executives and scholars with a genuine interest in current events, ideas and issues. What better way to reach this coveted recruitment sector than through the pages of our newsmagazine?

As well as the nation’s best and brightest students, Current’s audience also represents a large and lucrative consumer area. The country’s 16 million college students spend over 100 billion dollars annually on electronics, clothes, travel and other personal expenditures. Our 15 school demographic represents the large and lucrative top portion of that market.

The majority of our readers have a high present level of disposable income as well as lofty future earning potential. Advertising with our magazine is a targeted, cost-effective way to reach this audience at a key developmental stage of spending habits and lifetime brand loyalty.

Claiming the title of the nation’s largest student-driven newsmagazine requires more than engaging journalism and insightful subject matter. It also requires an unrivaled proprietary distribution network. After printing, issues are shipped to representatives at each target campus. Our focus is on delivering directly to students’ doors, but we also employ secondary methods that include distribution in student centers, dining halls, and other high-traffic areas.

Target School: Number of Issues: Number of Readers:

Amherst College 1,750 1,750 Brown University 2,000 5,000 Columbia University 2,500 6,250 Cornell University 3,000 10,500 Dartmouth College 1,750 4,057 Georgetown University 2,250 5,625 Harvard University 5,000 8,339 Johns Hopkins University 1,000 3,500 MIT 1,250 3,125 New York University 5,000 12,500 Princeton University 1,750 4,375 University of Pennsylvania 2,750 6,875 University of Virginia 4,000 10,000 Wellesley College 750 1,875 Yale University 1,750 4,375

Totals 36,500 88,146

Another important figure is our CPM, the relative cost of reaching a thousand readers. With our low prices and high distribution level, we present a far more valuable advertising opportunity than the leading magazines in the 18-24 Primary Age Demographic Audience (Source: Harvard Student Agencies 2000 Study):

CPM: (based on a full-page ad purchase) Current 34.03 Business Today 38.38 Link 39.83 Rolling Stone 72.29 Spin 76.05 Mademoiselle 77.02 GQ 89.63

Along with our broad distribution network and high exposure levels, we also take pride in our strong reader response rate. Students and advertisers often write us letters and e-mails—here’s what they’re saying:

“Insightful, creative, visually appealing, and a pleasure to read” Andrei Cherney, Editor, Blueprint, Democratic Leadership Council

“It would be difficult to find a more impressive circulation than Current Magazine-- as we're constantly strategizing for ways to attract the best and brightest college students, advertising with Current is clearly an opportunity that we would not pass up.” Crystal Brakke, New England Recruitment Director, Teach For America

“I would go around campus, and there were at least three or four issues of CURRENT in every room that I went into.” Eve Wadsworth, Princeton University

“CURRENT confronts the dilemma of widespread political apathy on college campuses…with an engaging, reader-friendly style that represents a genuine effort to make politics exciting and alluring to students around the Ivy League and beyond.” Charlie Kels, U. of Pennsylvania Law School

“A firm grasp of politics.” Martin Peretz, Editor-in-Chief, The New Republic

“Move over Time and Newsweek, this magazine may give you a run for your money” Fairfield Citizen News

“Thank you, CURRENT. After reading the latest issue, I wanted to tell you that I enjoy your unique outlook on American politics. You make it compelling, and always make sure to show both sides.” Daniel Ymar, NYU

“I was very impressed by your magazine—the originality and depth of analysis was honestly astounding, and I am very interested in getting involved.” Ari Simon, Harvard University

“A splendid idea and expertly done!” Joel Rosenthal, President, Carnegie Council on Ethics and International Affairs

“Thank you for allowing Good Genes, Inc. to participate in the CURRENT. We continue to enjoy a very positive response from our applicants and potential members. We are very pleased with your newsmagazine.” Good Genes, Inc.

Ad Dimensions Size Width Depth Full Page Bleed 8.125” x 10.75” Full Page Trim Size 8” x 10.5 Full Page Spread 16” x 10.5 Half Page Horizontal 8” x 5.25 Half Page Vertical 4” x 10.5 Third Page Horizontal 8” x 3.5 Third Page Vertical 2.67” x 10.5 Quarter Page 4” x 5.25 Sixth Page Horizontal 8” x 1.75 Sixth Page Vertical 2.67” x 5.25

General rates Type 1x 2x 4x Full Page $3,000 $2,850 $2,700 Half Page $1,750 $1,662 $1,575 1/3 Page $1,500 $1,425 $1,350 1/4 Page $900 $855 $810 1/6 Page $750 $713 $675

Specialty Space Type 1x 2x 4x Back Cover $7,000 $6,650 $6,300 Inside Front Cover Spread $7,000 $6,650 $6,300 Inside Front Cover $5,000 $4,750 $4,500 Preceding Table of Contents $4,500 $4,275 $4,050 Inside Back Cover $4,500 $4,275 $4,050

Mechanical Requirements/Specifications: Film: One piece per page per color positive film. Right reading emulsion side down, screen 133 line. Minimum type size 6 pt. One set progressive proof. Disk and E-mail: Zip, Floppy, CD-RW, Jaz. Include all fonts and images. Software Supported: Quark Xpress or Adobe Pagemaker for Mac or Windows with supplied graphics and fonts

Commissions, Discounts and Payment: Agency commission: 15% of gross billing paid to recognized (AAAA) advertising agencies. Please call for Insert and Blow-In rates. Prepayments are required from first-time advertisers and non-recognized agencies. All accounts must be paid in full within 30 days from date of invoice to avoid finance charges. Cancellations after closing date are subject to full payment.

Terms All advertisements, even when accepted by an advertising representative, are subject to final approval of the publisher. The advertiser and its agency assume liability, jointly and severally, for all content of advertisements printed in Current Magazine. The advertiser and advertising agency agree, jointly and severally, to indemnify, defend and hold harmless the publisher from all suits, claims, costs, or loss arising from the publication of any advertisement printed in Current Magazine.

Since its inception in 1998, Current has received national press attention from many of the worldwide leaders in journalism. In a brief span of time, we have been cited by The New York Times, The Washington Post, The Economist, ABC News, and the Times of London, as well as being sourced by both CNN and the Today Show. Though our focus is on student readers, such attention is valued by any dedicated publication, and we are no exception. Enclosed are a few examples of Current making national and international headlines breaking stories on Minnesota Governor Jesse Ventura, American Presidential Candidate John McCain, and the Republican National Committee at the height of the 2000 election season.

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Production Schedule 2002-2003

Issue Ad Submission Deadline Fall September 16, 2002 Winter November 18, 2002 Spring February 10, 2003 Summer April 4, 2003

Contact Information

Business Manager Current Magazine P.O. Box 380614 Cambridge, MA 02238

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+20( 1(:6 6800$5< President Ventura? 86 32/,7,&6 Minnesota Governor Flirts 3ROO 9DXOW With White House Bid 5DZ 1HZV :25/' Jesse Ventura says he would consider a %86,1(66 run for the White House if the people of Minnesota supported the move. (Jim 7(&+12/2*< Mone/AP Photo) 6&,(1&( +($/7+ /,9,1* 75$9(/ (631 632576 (17(57$,10(17 :($7+(5FRP 5()(5(1&( ABCNEWS.com /2&$/ W A S H I N G T O N, Oct. 26 — Just a day after Pat Transcript of $%&1(:6 21 79 Ventura Buchanan tossed his hat in the ring for the Phone 32/,7,&6 Reform Party presidential nomination, Gov. Interview +($'/,1(6 Jesse Ventura said today he would consider a Dire Warnings on Budget Cuts run for the White House if the people of

Ventura Flirts With Minnesota supported the move. Presidential Bid More on Air Bush Takes Off “I’d consider it, but then again I got to want the Jesse Ventura & Hillary Birthday Bash job and I’d have to consider it with my family and I Nets $1 Million the Reform Party don’t know if my family would want me to do that,” Buchanan Explains Buchanan Bolts GOP, Defection Ventura said this morning in a telephone interview Launches Reform Candidacy with editors of the Harvard Current magazine, a Harvard Hosts Ventura

student-run publication affiliated with the university. Ventura Rolls Out 'Big Plan' When questioned in the past — and even during 63(&,$/ 6(59,&(6 Ventura Popularity the very same interview — the former professional Sinks $XWR 6HFWLRQ wrestler vowed to serve out his four-year term as Reform Chair Asks 6KRSSLQJ *XLGH Ventura to Leave Party governor, which began this year, and said 7HFK &DUHHUV Ventura Opens Up to categorically that he would not run for president. But 'Playboy' 6($5&+ today, Ventura said that he might change his mind if $%& the people of Minnesota were behind him. $%&FRP “That would open the door for the possibility of 7+( &(1785< it,” he said. “But by no means am I telling you I :(% /,1. EMAIL would do it.” +DUYDUG &XUUHQW ABCNEWS.com 2QOLQH Earlier in the interview, Ventura said he has no SEND PAGE TO A FRIEND desire to be president, going as far to say that he TOOLS AND “completely ruled it out.” But he went on to HELPERS acknowledge that he faces “the ultimate choice.” “The big fear I have is that I’d win,” he said. And when asked if he would consider a run if Minnesotans supported such a move, Ventura said, “Yeah.”

‘The Water Is Fine’ The governor’s spokesman, John Wodele, refused to comment on the interview but told The Associated Press, “I don’t see any reason for me or anyone else to expand on what he said. What he said is what he said.” Buchanan, the first entrant into the Reform Party presidential race this year, welcomed the news during an interview this afternoon on CNN. “Jesse, come on in, the water is fine,” Buchanan said. Ventura’s comments came just two days after a New York Times magazine piece quoted him as flirting with the notion of a presidential candidacy. “I know I should be the candidate,” he said. “But what do I do? I'm between a rock and a hard place.”

The Associated Press contributed to this report.

Ventura Phone Interview Following are excerpts from a telephone interview with Minnesota Gov. Jesse Ventura that was conducted by Harvard Current magazine co-editors Daniel M. Loss and Bom S. Kim. The transcript was provided by the magazine.

Harvard Current: Pat Buchanan has said that if he is the Reform Party nominee, his pro-life, traditionalist views would probably become the views of the Reform Party itself. If Buchanan does perchance become the nominee, would you stay in the Reform Party, and could you see yourself voting for either the Democrat, the Republican, or Buchanan in the general election? Ventura: That’s a tough call at this time. First of all, he’s not our nominee as much as the media wants to insist that just because he’s jumped to us he’s going to be our automatic nominee for president. I don’t buy it and I’m certainly not going to support him to be our nominee. I think he should have to spend a year or two in the party first. Here’s my question back: If he doesn’t become the nominee, will he stay in the party?

…

Harvard Current: Considering that noone in the Reform Party today really emodies the Reform Party more than you do, why don’t you just step into the ring and fight it out for the nomination and not allow the chance that the Reform Party could degenerate into Buchananism or having Perot drive it down into a hole? Ventura: Well, because I don’t want the job. I guess that seems strange to people. I guess people just assume everyone in America wants to be the president. I don’t want to be the president.

…

Ventura: I told the people of Minnesota that I wanted to be their governor. I will fulfill my four year term. If I turn around and run for president then I lied to all the people of Minnesota. So unless you can get Minnesotans to say go ahead Governor Ventura, run for president, we give you are backing —

Harvard Current: So, if the people in Minnesota mobilize themselves to support you fully to run in the presidential elections, would you run? Ventura: I’d consider it, but then again I got to want the job and I’d have to consider it with my family and I don’t know if my family would want me to do that.

Harvard Current: Thank you very much, Governor Ventura. Ventura: Well if anyone can do it, Harvard can, can’t they? If you can mobilize Minnesota to do it, then, you know, there we are.

Harvard Current: What do you mean there we are? Ventura: That would open the door for the possibility of it. But by no means am I telling you I would do it.

Harvard Current: But there is a possibility, a hope? Ventura: Yeah.

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1HZV +RPH 3DJH 1HZV 'LJHVW The Reliable Source 1DWLRQ :RUOG By Lloyd Grove (0DLO 7KLV $UWLFOH 0HWUR With Beth Berselli 3ULQWHU)ULHQGO\ 9HUVLRQ %XVLQHVV Thursday , October 19, 2000 ; Page C03 :DVKWHFK 6SRUWV She Said, They Said 6W\OH (GXFDWLRQ The Republican National Committee declared war yesterday on the 7UDYHO Harvard Current, an undergraduate quarterly that this week posted on its +HDOWK Web site (www.thinkcurrent.com) an extremely damaging account of a +RPH *DUGHQ recent private-school field trip to RNC headquarters. 2SLQLRQ 6HDUFK :HDWKHU According to the story by Current executive editor Dan Levine, RNC :HHNO\ 6HFWLRQV constituent services director Rebecca King met for an hour Oct. 10 with 1HZV &ODVVLILHGV 25 seventh-graders from Washington's tony Sheridan School. King told 3ULQW (GLWLRQ 3RVW $UFKLYHV her audience of 12-year-olds that Vice President Gore "could not $UFKLYHV 6LWH ,QGH[ possibly help it, but he was a pathological liar," the Current reported, $GYDQFHG 6HDUFK quoting Judy Gelman, a Sheridan parent who was present for King's lecture. The story also cites Gelman as the source of King's quote that Gore has "communist ideas." The Current reports: " 'The kids corrected her,' Gelman said. "They said, 'We read 'Animal Farm' and that's not what communism is.' "

Sheridan seventh-grader Sivan Jacobovitz is also quoted by the Current: "She was name-calling Gore. . . . I asked [King] about honesty and integrity--why would Bush put out subliminal messages in his ads? And she said, 'That's bull.' She didn't say the whole word, but she said, 'That's bull.' " Both Gelman, a self-described "partisan Democrat," and Jacobovitz, a self-described 12-year-old, told us the Current's account was accurate. Gelman's son, Sheridan seventh-grader Ezra Salop, backed up their stories.

But RNC communications czar Clifford May called the story "a total slam job." He added: "Rebecca King does these [talks to visiting schoolchildren] on a very regular basis, and if she had ever been anything like this, we'd know about it. I just talked to her, and she said this is not what she said. She was mortified. The poor woman is getting knifed and getting her reputation slandered, and there's no truth whatsoever to it. The sources are one parent and one 12-year-old, and they are not necessarily reliable." King, meanwhile, told us her statements "were taken out of context," saying she was merely passing on what "outsiders" had said about Gore, not expressing her own views.

Yesterday afternoon after we alerted him to the story, May had several antagonistic phone conversations with Levine, a 20-year-old Harvard sophomore, who told us that before posting the story, he tried repeatedly and unsuccessfully to reach King, including placing a call to the RNC press office. Levine told us: "The story checks out."

THIS JUST IN . . .

* WHUR morning radio personality T.C. Bandit (real name: Sharon Pitt) is one of 10 finalists for a hosting gig with Regis Philbin next week. Philbin announced preliminary results of his "Live With Regis" Women of Radio Co-Host Contest yesterday, and viewers have till 6 p.m. today to log on to www.liveregis.com and vote for five radio faves (one sidekick for each weekday). We're backing Bandit. "I'm so nervous," the 35-year-old divorced mother of three told us. "I'm trying to get everyone I know to vote for me." Executive producer Michael Gelman told us that Bandit was picked from more than 1,000 candidates because "we liked her voice and we liked her personality, and Washington, D.C., is an important market for us, and that never hurts."

* The only thing Martin Peretz and Elaine DeLott Baker agree on is that Al Gore should be the next president. Yesterday, after the New Republic owner categorically denied Baker's allegations in a new book concerning his "sexist" teaching methods at Harvard in the 1960s, she told us she may have gotten the course title wrong but that the chauvinist pig was definitely Peretz. "He was just a little twerp then, and he's a twerp now," Baker opined. Over to you, Marty.

* We hear from Nathans restaurateur Carol Joynt (and we can't say how she knows this) that the White House arranged to grab the Yankees- Mariners game off the satellite Tuesday night so that President Clinton wouldn't be forced to watch the debate between Gov. George W. Bush and Vice President Gore. Turns out Clinton watched the debate anyway, White House press secretary Jake Siewert told us yesterday.

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