Swim School Association Newsletter Fall 2008 8 Tips to Make Your Website More Effective By Mark Mahoney, Jackrabbit Simply having a website is not good enough Tip #1 - Drive Traffic to Your Website anymore. Your website can be the most cost effective Your website address should be on everything way to communicate to existing and perspective including: customers. Your website can serve as a powerful round-the-clock marketing tool for your school. I know • Brochures, flyers & posters there are many owners who still view a website as a • Refrigerator magnets & window decals necessary evil, but if you look at the typical “buyer • Yellow Page ad, letters, email signatures profile of young children’s activities” – these parents, • Voice mail greeting (be sure to visit our website mostly moms, spend a large amount of time “buying” for the latest information) on the web and want information NOW. • Google Search Engine - www.Google.com • Google Local Search Engine - local.Google.com • “See website for details” • “See website for current class calendar & schedule”

Tip #2 - Using Pictures / Graphics to Enhance Your Message

• Put pictures of kids having fun on every page • Pictures/Graphics are to enhance text It is important to have these types of strategies in (not visa versa) place: • Use real photos from your pool • Drive perspective & existing customers to your • Do NOT use stock photography website • Send the message: is SAFE • Guide perspective customers through the • Send the message: Swimming is FUN “buying process” in “baby” steps • Send the message: Swimming is for kids of all ages • Have a simple “call to action” like “schedule your • Send the message: Swimming is for kids of all free trial”, “schedule a free tour” shapes and sizes • Allow existing customers to get to information • Make sure the pictures are low resolution (around quickly, they know what they want, let them find 72 dpi) so that they do not slow down the website it easily • Be sure to use a variety of ages and equipment continued on page 3 INSIDE United States Swim School Association Core Purpose To provide resources to assist our members in achieving 2 The President’s Desk 8 Around the Association their goals in the learn to swim business. 4 Welcome New & Returning Members 9 Board Bits United States Swim School Association Core Values Provide opportunities for learning and sharing for our 5 Six Steps to 10 Candidates Profile Remarkable Service members. Help maintain high ethical and professional 11 National Conference standards in our industry. Provide business development 6 Turning Quitters Highlights education for our members. into Keepers From the President’s Desk

Hi Everyone! leasing space within a building where we do the build-out or leasing existing pool space such as that from a health I hope that you all had a club or condo complex. When entering into the first stage of great spring and summer negotiations, the most important thing to remember is to do and now looking forward to your homework beforehand so you’ll know your limitations, those mellow days of the fall meaning how much you can afford—do not exceed that season. As much as I enjoy amount. There are a few issues to consider that will affect this busy time of the year, it this number, which are as follows: first, the length of the feels good to take a breath lease--try to arrange it so that it is at least twice the length and relax a bit, as the rest of of your debt schedule; second, parking availability--have the world gets ready to go enough spaces to satisfy both your customers and staff. back to school. Third, look into extra charges, such as common area charges I would like to begin for things like parking lot and lawn maintenance, snow this letter by touching upon removal, building and general liability insurances, etc. Look the topic of my last article, into your tax liability and how much it will increase as you that being the state of the make improvements to the building. Now, the last topic, and economy in today’s world probably one of the least thought about, is that of exclusivity. and the effect it has had Consider this both from a competitive and an employee on our industry as a whole. standpoint. Make sure that you are the only game in town– On a personal level, we are you should be the only business of your type in the shopping feeling the pinch a little, especially in the area of our long-term center or leased pool facility. Remember, your competition registrations, since people just don’t seem to want to commit doesn’t care about you as long as they are successful. due to the uncertainty of the economy. Realize that other industries are aware of the success made Here on Long Island, our facilities have grown moderately by the swim school business, so you must protect yourself in thus far this year, at only four to five percent as compared every way possible. to the ten to fifteen percent growth that we experienced I could go on forever regarding this topic, but I will during the last couple of years. Is this a negative? No, not close for now with the thought of finishing this discussion in necessarily – remember, there is some good in everything October when we all meet in Phoenix. if you look hard enough. What I mean by this is that even though the economy is not very healthy right now, it’s a great Sincerely, time to expand your business, especially on the real estate side of things. Properties for both purchase and for lease are lower than they have ever been in the last ten years making it definitely a buyers’ market. Jim Hazen The above-mentioned brings up a subject that is very Saf-T-Swim, Inc. President and Owner dear to my heart, which is that of negotiations, whether it’s President, US Swim Schools Association

US Swim School Association Headquarters Mark Your Calendar Mailing address: P.O. Box 17208, Fountain Hills, AZ 85269 Thanks to newsletter October 22-24 2008 committee members National Conference Physical address: 17362 E. Calaveras Ave., Fountain Hills, AZ Margee Charron, Donna Phoenix, Arizona 85268 Freeman, Jeff Purchin, Celebrating 20 Years of and Sharron Crowley. Excellence Telephone: 480-837-5525 (October 21st Business Fax: 480-836-8277 Courses offered) E-mail: [email protected] Website: www.usswimschools.org Executive Director: Sue Mackie Association Officers President: Jim Hazen, 631-580-7231 Vice President: Tyler Brewer, 815-282-3488 Treasurer: Janet Zeal, 904-730-2778 Association Board: Marla Blauman, 949-455-2535; Karen Kit- telson, 608-831-1709; Miren Oca, 305-412-4447; Jeff Purchin, 805-481-6399; Wayne Ziegler, 410-220-7665 Front row left to right: Karen Kittelson, Marla Blauman, Miren Oca Back row left to right: Jim Hazen, Wayne Ziegler, Tyler Brewer, Jeff Purchin 2 continued from front cover • Make sure you have a “photo release” paragraph • There is a good reason why all the popular on your registration form sites (e-bay, Amazon, Google) do NOT have introductions Tip #3 - Make It Easy On the Search Engines

• Use text on your web pages, not images of text Tip #6 - Testimonials • Search engines, like Google, when “crawling” your site cannot see images or pictures of text. • Anytime a customer sings a praise about your It is very important on the home page to put business, ask if you can take their picture and common search criteria in text in the upper put their quote on the website portion of the page • Put their quote & picture on the website and use • Typical search text examples include: “Swim only their first name (do NOT put their full name) Lessons in Charlotte”, “Learn to Swim in • Testimonials are powerful just like pictures Charlotte”, “Charlotte Swimming” – have these all over your website • Ask your visitors or non-swimming • The testimonials page is one of the few pages knowledgeable parents what phrases they that can be long – it is amazing how many would use to search for your facility website visitors will scroll down a long • Don’t let a web designer talk you into using testimonial page and read each of the quotes “Flash” or cool graphics/images • Submit your website to Google – it is FREE - www.google.com/webmasters/sitemaps Tip #7 - Top Navigation Bar

• An older style of navigation was to have the website Tip #4 - Class Descriptions / Schedules “Navigation Bar” (Table of Contents) on the left. The drawback to this left navigation style is that is takes • Class descriptions are very important when a up precious space on each web page. perspective customer is trying to understand • Now that websites are growing with more and your offerings. It is important that each more information, Top Navigation is better description contains: activities, benefits and because it can stay the same on all your pages age range. and does not take up as much space. • Websites tend to focus too much on the • If you have a lot of information on your website, activities and not the benefits – remember it maybe a good idea to have “Pull Down” menus you are typically competing against non- from some of the navigation items swimming alternatives. The non-swimming • Navigation design is critical to making it easy for parent usually will not automatically understand your website visitors to easily find the information the benefits from this great sport. they are looking for • Use Pictures on this page to enhance your • Website Visitors have a very short attention span descriptions, especially ones that pertain to the and your navigation needs to be clear and well exact class thought out • Use Videos – I believe this is an area that websites do NOT take advantage of. Videos can be a huge selling tool – it can help close a Tip #8 – Ask for the Visitor’s Email sale without a visit or at least convince someone they should come to visit the facility in • Always have a “Subscribe to Newsletter” item on person. the home page • Call to Action – Make this a really simple and a • Even if you do not currently publish an e-newsletter, small step – a couple of examples include: “call always be gathering emails for announcements or email to schedule your free trial”, “call or • Odds are you will eventually have an e-newsletter email to schedule a free tour”, or “call or email and it is so easy to put this item on the home to schedule a free evaluation”. page and begin gathering perspective customers email addresses • www.ConstantContact.com is an e-newsletter Tip #5 – NO Flash Introduction provider we use and recommend for small businesses • Many web designers want to do a “Cool Flash” introduction to your site – Don’t do it! Mark Mahoney is the co-founder of • I personally think this is a waste of time and www.JackrabbitSwim.com which is an online swim money and causes frustration to your frequent school management system featuring online visitors by always having to click on “Skip registration and automatic payments. Intro” 3 A Warm Welcome to Our Did You Know? New & Returning Members... By Debbie Williams, Risk Management Services Academia Djan Madruga Property Damage Liability Insurance will Djan Madruga – , not cover your schools Business Personal Aqualogic Swim Co. Property, Tenants’ Improvements and Ria Mackay – Luzon, Philippines Betterments, or Business Interruption? Aquasafe Swim Schools Gail Spivey – Scottsdale/Gilbert, AZ Coverage afforded by the Property Damage Bear Paddle Swim School & Clubhouse Liability policy only relates to damages for Julie Seery – White Bear Lake, MN Kidtastic which you will be held liable. A good example Laurie Bentzen - Scottsdale, AZ might be, if you had a major water leak at your Kidz Aquatic facility that causes damage to your Lessor’s Janine Yoder - Canoga Park, CA property, building, or to other tenants of the Luey’s Swim School facility. The owner of your facility will have his Louise Feeley – Palo Alto, CA own Commercial Property and General Liability Parrotfish Swim School coverage in place; however this will not extend Dan Dakus – Sterling, VA to your Business Personal Property or Tenant’s Paul Sadler Swimland Group Improvements and Betterments or any loss Paul Sadler – Victoria, Australia that you would be held liable for. Poseidon Swim School Jamey Myer – Peachtree City, GA Swim With Renee To properly cover your business you should Renee Stokes – Wylie, TX obtain Commercial Property coverage, which typically includes Business Interruption We are looking forward to having all of you as coverage. This in conjunction with your members of the Association. If you have any General Liability coverage will give you the questions please feel free to call or insurance protection you need. e-mail the office at 480-837-5525 or [email protected].

Toll Free Tel.: 1-877-POOL-USA (1-877-766-5872) WWW.AQUAM.COM Six Steps to Remarkable Service By Kevin Stirtz We get a lot of advice about how to deliver great doing for the customers it can serve best. This step customer service. Many of the tips are reminders of is about “picking your battles”. It’s about choosing what we already know (but we occasionally forget.) And the customers who best fit what you can do well by these are useful. But sometimes, we need more than a knowing what you do best. reminder. Sometimes it’s helpful to have a system or, at 4. Do it. This sounds easy and maybe it should be. least, some steps to follow. But it’s where many businesses fail. They fail because Here is an easy yet valuable road-map I’ve taught they don’t manage the process of planning, doing, in many of my customer service seminars. It’s easy to measuring and monitoring well. To execute well you understand but it can be effective in keeping us on track so need to be able to measure what’s important. What we consistently deliver what our customers want from us. gets measured gets done. So, convert your customer’s 1. Connect with your customer. This is critical. This wants into actions you can measure. Then setup a is where you establish rapport and begin a relationship system to measure the outcomes and the actions that with your customer. Connecting means you’re building produce them. trust that runs both ways. Do this by engaging your 5. Follow-up. For customers, this is icing on their customer. Start by giving them your name and asking cake. It’s true for you too because it’s easy to do yet it theirs. Be interested in them and what they want. Ask pays huge dividends in customer loyalty. As you plan questions. Listen. Respond appropriately. Have a your execution phase, make sure you plan a follow- conversation with them. Be genuine. People know when up contact. Follow-up by phone, email, letter, visit, you are genuinely interested in helping them or not. If you whatever works. The more direct and personal the are, they are more likely to respond positively to you and better but make it work for your customer and your to develop trust with you. If you are really not interested, company. This thrills customers because very few they’ll sense it and you’ll have a much harder time companies do it consistently. developing the trust you need to help them. 6. Thank them. This often gets forgotten. Or it gets 2. Discover what they want. If you have a genuine treated lightly. Too often, when I hear a “thanks for doing conversation with your customer, you will discover what business with us” it sounds phony, forced or robotic. they want. They don’t always know what they want. Or People often say it out of habit but they put no feeling or they might have trouble expressing it. Often people know authenticity into it. So, when you thank your customers, what they want but they’re unsure how to get it. That’s be real about it. Make it genuine. Thank them in multiple where you come in. By asking pertinent questions and ways, not just once. Make sure they know you are paying attention to the answers, you can discover a lot grateful for their business. about your customer. You can help guide them to getting Follow these six steps with every customer and what they want. That’s the role you fill and that’s how you you’ll find your level of customer service will increase keep customers coming back. dramatically. Coach your employees to understand 3. Know what you can do. We can’t always give and work through these steps (every time) and you’ll the customer everything they want. Sometimes they see your customer loyalty and customer retention go want what we can’t do. Other times, its something through the roof. we choose not to do. Every business has a niche to Reprinted with permission of the author, fill. That means doing what the business is best at Kevin Stirtz; www.kevinstirtz.com

5 Turning Quitters into Keepers 7 Ways to Lay the Groundwork for Commitment (Part 1 of 2) By Dr. Robyn J.A. Silverman “I wanna quit” are three our Powerful Words member schools relay short dreaded words we never scripted lesson plans that get the children talking like to hear. It happens about seeing things through to the end. A coach was everyday, everywhere. just telling me about a child who was jumping around You may not be able to before class shouting; “I’ve got a no-quit-go-for-it avoid it completely. But attitude;” something they learned during the Power- there is something you chat discussions in a previous class. Kids get excited can do about it. Let our because they get to talk to their “superheroes” (you) child-development expert about their goals. Parents become excited because provide you with what to do they’re getting so much more than just the physical and say to transform your lessons. The families take these lessons home with quitters into keepers in this them, talk about them, tell their friends, and as a 2-part series. result, they’re constantly reinforcing the message and spreading the word. I bet you can think of one right now—someone you or your instructors nurtured and helped to 3. Evaluate the match: Find out if the program is become a great swimmer. And then one day…poof! suitable to this child and this family. You will want to They quit. It hurt, didn’t it? know the answers to some critical “match-based” questions such as: Does class meet at a time when But I also bet you can think of someone who the child is energized or grouchy? Does it meet at a has been with you since they were just a little tyke— time when the parents will most likely be stressing out someone who’s been with you longer than some of in traffic to get here? Is this child looking exclusively your staff—and now, may even be a staff member at for a competition-based school or an instruction- your school. That’s gratifying, isn’t it? Yes, those are based recreation school? The answers to these the keepers. questions can help you evaluate whether you have a match or whether inviting this family into your school So how do you turn your potential quitters into would result in an uncomfortable clash. keepers? After all, it’s easier to keep a current client rather than generating new ones all the time. And 4. Explain commitment each time the child commits: who doesn’t want the great feeling that’s derived When a parent is getting ready to enroll a child in a when a school is comprised of avid swimmers, program, a discussion should ensue. Whether it’s devoted clients, and home-grown staff? You know a brand new program or the child is moving up into what I mean. It’s that feeling of…family. a more advanced class, a good coach will make the child aware of the time commitment that s/he In this 2-part series we will discuss (1) How to lay must give throughout the duration of the program. the groundwork for commitment and (2) What to do Be sure to explain commitment in terms the child and say when the next child says “I wanna quit!” understands. I had one coach tell me that she would adamantly tell her students that when they commit, So let’s begin with laying the foundation for “they must commit fully to the process.” This committed swimmers. Here are 7 ways to get statement is elusive and convoluted. Since a child started: thinks concretely, you must explain commitment in concrete terms. 1. Teach it before it becomes an issue: If the first time you’re talking about commitment is when 5. Give them something to strive for: Even children someone is trying to quit, you’re too late. Respect for in a recreational program need to have goals. If they commitment and hard work should be part of weekly don’t, there’s very little to keep them in your program. conversations, individual meetings, and mailed What do they want to achieve? Do they want to be correspondence with active and past clients. Even moved up a level? Become competitive? Earn an small praise phrases such as “I appreciate your hard award? Find out what your swimmers are aiming work and commitment to this class,” can assist in for so that you can assist in creating benchmarks bringing the notion of dedication to the forefront. for success, praising their progress, and providing initiative. 2. Make it part of your class: Integrating conversations about commitment and strength of 6. Put it in writing: I have often had parents and character in class, allows both swimmers and children put the commitment down in writing, sign 6 nearby parents to get the message. For example, it in front of the coach, and then hang it where they can see it each day. The process is especially change in your quit ratio. But more importantly, you useful for those parents who say that their child has will see a change in the lives of the children who stay trouble keeping commitments. Sometimes the lack to benefit from your program. of commitment may be due to the fact that the child was never really involved in making the promise to commit. Have a paper and pen (or crayon) ready and Stay tuned for part 2 of this series, when Dr. get that commitment goal on paper so that everyone Robyn talks about what to do and say when a child is clued in and involved in the retention process. says “I wanna quit!” Want to stick out of the crowd and make parents raving fans of your program? 7. Educate the parent about burnout and over- Contact us today, and if you’re one of the first 20 scheduling: Children need downtime. Don’t you? If callers, you’ll be able to pilot a free month of the a child points out that they like 4 different activities, program and receive over $1000 worth of incredible s/he really should be advised to choose which one information and school-growing tools for free, just or two that s/he would like to participate in at this pay shipping and handling! time. By the same token, burnout can occur at your school if a child is attending too many days per week Dr. Robyn J.A. Silverman, long time swimmer, and too many hours per day. When someone loves teacher, and now, success coach, is the creator of something, they need time to miss it a little so that the POWerful Words Character Toolkit. Her character they are excited every time they get a chance to do program is a systematic, easy-to-use, no-fail it. If you feed a child candy all day long, eventually, curriculum that makes your swim program so much even though the candy is great, s/he is bound to want more than a place to learn water safety. POWerful something else. Words is being used by over 500 after school and summer programs. To receive more information Laying the groundwork for commitment is one of about the POWerful Words Character Toolkit for the most important and beneficial systems you can swim programs or to hire Dr. Robyn to speak at your put into place to assist you with increasing retention. academy, go to http://www.swimwithcharacter.com Once you put this system into place, you will see a or visit http://www.PowerfulWordsBlog.com Around the Association

Ten Staff members from Bubbles to Butterfly Swim School, Baltic, CT competed in the Connecticut Parks & Recreation Associations Annual Lifeguard Competition. The team placed 1st in Submerged Victim, 3rd in Shallow-water Backboarding and also won the Team Spirit award. Twelve teams from throughout the state participated in the event.

Sharing your Swim School News . . . If you have exciting events or happening at our swim school that you would like to share with other Association members, this is the place to do it! Items may include, but are not limited to: awards, special events, recognitions and items you are proud of. Send your news flashes and photos to [email protected]. 8 Board Bits IFSTA The Board is very proud to announce that standards as possible. It is essential that each the United States Swim School Association has member is aware of both the By Laws and the just become a full member of the International Code of Ethics set down by the Association Federation of Swimming Teacher’s Association. – membership depends on it. IFSTA is an international, world wide and non- profit making association dedicated to reduce New Members death by drowning whose objective is: “To With the Association growing as fast as it promote internationally, the highest standards is, Board Member Marla Blauman is working in the teaching of swimming, life saving and diligently to find established members to other survival techniques.” Full membership is serve as one day ‘hosts’ to new members at only granted to organizations and associations the National conference. that are nationally recognized as being concerned with swimming teaching, aquatic Conference teaching, lifeguarding and lifesaving. There is Everything is in place for the 2008 National only 1 full member per country. Conference celebrating the Association’s 20th Anniversary. Last minute details are Ethics Issues being taken care of and registrations are Two special meetings of the Board of being processed. The Board is looking Directors were called over the past few months forward to another outstanding event and is to deal with ethics issues and complaints that specifically working on finalizing the Hall of were submitted to the Ethic’s Committee. The Fame and Guiding Light Inductees as well as Board, as always, cannot emphasize enough considering a recipient of the Humanitarian how important it is to conduct our businesses Service Award. We certainly hope that all of with the highest professional, ethical and moral you are planning on attending!

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Proud sponsor of the United States Swim School Association available insurance coverages and customize a program Toll Free 800.777.4930 Fax 602.274.9138 specifically for your 0/"OXs0HOENIX !:  organization. Candidates Profile Presented below are the candidates to date James L. Reiser III, M.S. that are running for the TWO U.S. Swim School The Swim Lesson Company Association Board of Directors positions that will be vacated this year by Miren Oca and Karen I bring a lifetime of Kittelson. experience in aquatics. A native of Johnstown, If you are attending the Annual Conference in Pennsylvania, I am a Phoenix, Arizona, you will be given a ballot upon third generation teacher check-in. Members who will not be attending the and coach, following the Annual Conference will have ballots e-mailed to footsteps of my father and them during the first week of October. It’s not too grandfather who were also late if you would still like to throw your name in teachers and coaches. the hat. Contact the Association office no later than September 22, 2008. In 1994, I founded The Swim Lessons Company, one of the premier swim schools in the southeast Candidates to date: Joe Oehme, Mary Reilly- which operates in Columbia, SC. I now have 7 Magee, Jim Reiser locations averaging over 1000 swimmers a month, which does not include another 1800 children per Hear what our candidates have to say… year that benefit from our program through an unprecedented contract to teach every second Joe Oehme grader in the district to swim, September thru May New Jersey Swim Schools that was awarded to us by the local school district.

Greetings to all of my Additionally, I am also the president of Swim colleagues and friends at Lessons University, an online video library for the USSSA! Thank you for instructors and swim schools which features “Parent the opportunity to run for a & Me 101.” I have been studying and involved in position on the Board. I have learn-to-swim my whole life, and have made a life out been inspired and touched of it. My methods are progressive and fundamentally by many of my mentors and sound, while taking a child-centered, non-forceful, colleagues from around the non-traumatic approach of teaching infants and country. I have been blessed preschool-age children to swim. I volunteer as to be an active member of this association of quality the water safety chair for our local SAFEKIDS schools and been given the tools needed to run a organization in Columbia, SC. successful swim school business. Regarding being elected to the USSSA board--“If I would like this opportunity to now give you elect me to your board, I would be tremendously something back. My goal for my position on the honored to serve you. You, the members, are the board is to continue in the development of our lifeblood of our fine association. I would work hard to cooperative, educational conference sessions. My help however I can to make your experience an even efforts will be focused on ensuring that there is better one and help the USSSA achieve whatever we something for everyone involved. To be a board set out to do.” member of this great swim school organization and to follow in the footsteps of my mentors Bob Mary Reilly-Magee Hubbard, Jon Kolbisen, Jim Hazen and the long list of Love to Swim and distinguished owners who created and developed the Tumble School USSSA, would be an honor. I am a Chicago girl who I run a small organization with big dreams. I’ve has lived in San Antonio, surrounded myself with positive people and been Texas for the last 23 years. dedicated to providing both my customers and my I moved to Texas to earn team, with a truly excellent aquatic experience every a Bachelor’s, and later a day. I will take that energy and mission with me in my Master’s degree, in English service to the USSSA. I look forward to seeing you Literature. I taught 10th all in October! All good things, Joe grade English for 5 years and coached high school boys and girls swimming and water polo. I now use my English skills to 10 explain endlessly to my customers why their in preventing the addition of a snake to our “completely potty trained” 3-year-old still has to household, although Donovan is sure he will die if wear pool pants (we do not traumatize “completely he does not have a pet of his own, specifically a potty trained” 3 year olds by using the “d” word). SNAKE! (Not happening).

My swimming background includes 12 years of Every day I take joy in knowing we are saving competitive swimming, lifeguarding, teaching and and improving lives. I believe what we do makes coaching at Age Group, High School and Master’s a profound difference in the world. Passion is my swimming levels. Swimming on a master’s team driving force. I am passionate about drowning myself 3 times a week keeps me in touch with my prevention, about lifelong learning, about youth (which I see rapidly retreating into the laugh relationships and people, and about my U.S. Swim lines on my face). School Association.

I love to read (I am using the Bob Hubbard What can I contribute to this incredible curriculum), run and relax with friends and family. organization of ours? My technical background Don Magee, a super human being, was kind in swimming, my passion for preserving the soul enough to marry me 12 years ago and has given of our association through relationship building, me two terrific children, Reilly (11) and Donovan my hunger for learning and researching, and my (7). Together, our family cares for Moxie the dedication to returning my best to an organization labradoodle (2). Reilly and I have been successful that continues to make me better and better.

National Conference Highlights The 2008 National Conference a scrumptious opening reception celebrates 20 Years of Excellence where you can reconnect with for the U.S. Swim School old friends and meet new swim Association. Twenty years of school owners to network with, supporting the efforts of for profit we have filled the entry hall with swim schools throughout the exhibitors, we will recognize and U.S. and abroad! Twenty years of honor several outstanding leaders providing exceptional educational in the swim industry at our Awards opportunities in the field of aquatic Banquet and we will wrap things safety instruction and business. up with a local swim school tour Twenty years of leading the way in which will include a picnic lunch. the learn-to-swim industry! Opportunities abound Sunny Phoenix, Arizona for everyone at this year’s is the site for this year’s event 2008 National Conference! which will include: a special If you have never attended a workshop on Systemizing conference before, you will be Your Swim School, presented thrilled by what you gain! If by Dave DuBois; Emergency you are a returning conference Procedures & Safety Courses; attendee, we think that you will Infant/Toddler Classroom be greatly satisfied with this and Pool Sessions; Effective year’s event! Registration is Compensation Systems; Parent available online now through Education; Beginning Swimming the Association’s website and Stroke Development; Round (www.usswimschools.org) Table Discussions and Keynote Speaker, John Chappelear who will share his life-transforming BE SURE TO REGISTER ‘Daily Six’. BEFORE SEPTEMBER 12TH TO TAKE ADVANTAGE OF THE Remember, it’s a celebration, EARLY BIRD RATES WHICH so it can’t be all work and no PROVIDE A SIGNIFICANT play! We kick off our event with SAVINGS! 11 P.O. Box 17208 Fountain Hills, AZ 85269