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THE Data Consumer

Name: Anna Butler Age: 34 Occupation: Freelance Writer Location: Denver, CO

An investigator and award winning blogger, Anna worked for 8 years at , but now freelances. Watchdog is a state of mind Bio Anna studied at NYU and enjoys skiing, biking, and craft beers. for the whole : Journalism that gives power to people. *

Goals & Tasks Attitudes & Motivations Pain Points Skills

• Uncovers waste, fraud, or misuse in Federal • Transparency is paramount • Not enough detail on spending descriptions or Financial spending financial recipients to conduct investigations. • Cares about serving the American public In some instances, data does not go back far • Pursues information related to recipients or Technological • Skeptical: will cross-reference with other enough to tell the whole story Federal programs with attention to use of funding systems that also document Federal spending consistent with intended purpose, waste, data • Stories are fragmented because of how child discrepancies, geographical distribution, etc. • Will use other legal means to seek information companies are split across records; difficult to Tools (subpoenas, FOIA request, etc.) get the big picture • Seeks answers based on a hunch or specific question; often topical and timely. • Lack of transparency in primary sources of data Computer Laptop displayed on USASpending

Phone

• Link to primary sources or surface them easier (clear, • Provide robust search and filter capabilities. Save Browser Design Implications traceable path back to data for reconciliation) searches • Provide more detailed records of spending • Make the financial reporting systems easier to under- Software stand

* http://www.poynter.org/2005/slapping-a-headline-on-watchdog-journalism/67427/