THE TOUR D’ PLAIN The Largest Community Cycling Tour In

THE WESTERN CAPE

EVENTS WITH A PURPOSE THE TOUR D’ PLAIN The Largest Community Cycling Tour In

THE WESTERN CAPE Contents:

 What does Silver Rain Holdings do?

 Silver Rain holdings Goals

 Silver Rain Holdings Mission/Vision

 Our Purpose Statement

 Our Value Statement

 About the Tour D Plain 2015/20116/Newspaper clips of the past event

 Partnership Requests

 Partnership Benefits

 Return on Investment (ROI)

 Tour D’ Plain Activities

 Silver Rain Holdings Conclusions

EVENTS WITH A PURPOSE THE TOUR D’ PLAIN The Largest Community Cycling Tour In

THE WESTERN CAPE

 What does Silver Rain Holdings do?

Over the last few years we have witnessed a more than 30% increase of cyclists on the . This amazing achievement has motivated (Silver Rain Holdings) to create a professional platform for local cycling clubs, schools, social clubs, organizations, families and the public to come together annually and participate in an event that allows everyone, young and old to enjoy a noncompetitive cycling experience and a brand expo which was just a pipe dream in the past.

The objective of the “Tour D’ Plain” aims to unite our people through cycling, fun and create a family day, targeting families (young and old), schools, social clubs, etc. throughout the Cape Flats. It is also a very reliable platform to promote brands and introduce new products, services and campaigns to the thousands attending. The “Tour D’ Plain” has become instrumental, creating public awareness around health, brand awareness, cycling and creating a platform for thousands to enjoy 2 days of family fun.

The “Tour D Plain” has given individuals the opportunity to focus on staying healthy, using facilities such as cycling lanes, information on cycling safety and equipment at schools, allowing small and established businesses to promote, expand and market product, brand, services and most importantly getting the Cape Flats to take this sport seriously.

It is certainly a powerful vehicle to educate people within these communities about the various safety programs that assist in promoting safety while cycling, including awareness to motorists, where in the past we were confronted with serious accidents on our roads because these programs and campaigns never existed within our core target areas.

The much anticipated “Tour D Plain” will take place on Saturday the 30th April (Registration) and Sunday the 1st May 2016 (The Tour), starting at the Lentegeur Psychiatric Hospital and ending at the Strandfontein Pavilion in , which then culminates into a massive expo that targets families with the increased route of 50km and 20km including full route closure throughout Mitchells Plain and . Registration will take place on Saturday the 30th April 2016 which will also host a junior 3km tour. We believe that this venue is perfect as it showcases the natural beauty of Mitchells Plain / Khayelitsha and the tourist attractions that go unnoticed on a daily basis.

We believe that hosting the Tour D Plain annually will motivate the public to prepare for the event throughout the year, which also contributes towards building strength and muscle tone, building stamina, improving cardio- vascular fitness, eating up calories, improving heart health, improving coordination, reducing stress and combating obesity.

EVENTS WITH A PURPOSE THE TOUR D’ PLAIN The Largest Community Cycling Tour In

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The “Tour D’ Plain” has become a powerful renewal and transformation vehicle because it is based on the goals of health, economic, brand and social transformation and development.

The tourism industry will be able to build offerings around the “Tour D’ Plain”, e.g. more B&B’s will be established on the Cape Flats, restaurants will promote our local cuisine, tourist attractions, southern coastline and the fynbos nature reserve contributing towards tourism and economic development on the Cape Flats, Mitchells Plain and Khayelitsha. The Tour D’ Plain could also lengthen the “season.” It has highlighted Mitchells Plain and Khayelitsha as safe, secure, magical destination for tourism, creating a showcase that will rival some of the best cycling / sports events within South Africa and abroad.

 Silver Rain Holdings Goals:

Our goal is to become the largest community event in South Africa targeting schools, local cycling clubs, organizations, social clubs, businesses, families and the ordinary man in the street. The event will target families throughout our core target areas. We would also like to see more cycling clubs active within these communities that will allow families to get involved in this growing sport.

 Silver Rain Holdings Mission/Vision:

To contribute towards creating a professional, positive and safe environment, annually for all within these disadvantaged communities and educate communities on various brand Initiative and become the leading brand promoter utilizing this event. We believe that promoting cycling advocacy yields benefits in respect of better health benefits and a more positive life outlook.

 Our Purpose Statement:

Our stated intent is to promote a greater awareness of the benefits of health through cycling and an even greater awareness of community interaction with brands through the Tour D Plain event.

EVENTS WITH A PURPOSE THE TOUR D’ PLAIN The Largest Community Cycling Tour In

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 Our Value Statement:

To promote and value add our sponsors and partners in respect of their brand management strategies, their brand values, brand promotion and brand custodianship.

 About the Tour D Plain 2015/2016: (Newspaper clips included)

The inaugural event took place on the 25th and 26th April 2015 with over 1000 cyclists from all over South Africa participating, considering we received 1600 paid entries. The event produced a 10km and 30km tour, including road closures around beautiful Mitchells Plain. The professional setting was not expected by many which left participants, spectators and event partners in awe.

Organizations that saw the value in assisting this community event included; Marshal and route management from Newlands, Bellville and Claremont Rotary, logistical support from the Cape Town Cycle tour Trust, Medical support from EMS, Services support and partnership from the , Support from the Department of Cultural Affairs and Sport and Department of Health.

All participants were amazed and spoke about how the Tour D Plain was an event long overdue within their own community. They believe that the standard of the event was right on par with the Cape Town Cycle Tour who has pledged their support in making sure that the Tour D Plain becomes a force to be reckoned with in South Africa and abroad. The event attracted professional clubs, schools, ordinary men and woman from all over Cape Town (8% nationally) but predominantly from the Cape Flats. Media attention was massive as all eyes were on the event that could see more than 50 000 participants in the next coming years.

Companies and partners affiliated to the Tour D Plain believe that their brand has the potential to grow in volumes and already they have seen the results of their investments in just one year.

The event was declared incident free.

EVENTS WITH A PURPOSE THE TOUR D’ PLAIN The Largest Community Cycling Tour In

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EVENTS WITH A PURPOSE THE TOUR D’ PLAIN The Largest Community Cycling Tour In

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 Partnership Requests:

We wish to invite Western Province Athletics to join us at the “Tour D’ Plain”. We request your assistance by supplying 200 marshals and 6 Sector Marshals for managing our routes at the Tour D Plain.

We would also need assistance with 300 traffic cones, 200 flags, 200 whistles and 200 traffic bibs for our marshals.

We understand that these services have a large cost implication and ask that your company see the value and support the objective regarding the Tour D Plain by formulating a partnership with the event. We are however not requesting your services at no cost but minimizing the cost load which will be of great assistance to this event

We request the assistance of Western Province Athletics as we aim to increase the professionalism of the event this year as we are well aware that participation numbers are going to increase tenfold (15 000 – 20 000 participants).

EVENTS WITH A PURPOSE THE TOUR D’ PLAIN The Largest Community Cycling Tour In

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 Silver Rain Holdings Conclusions:

Sponsors and projected partners included for 2016: Independent Newspapers, , The City of Cape Town, Aquelle, The Sunflower Fund, The Department of Cultural Affairs and Sport, Zone Fitness, Cycle Lab, PPA, Protea Hotel, Department of Health, HG Travelling. We are still waiting on feedback from potential sponsors.

EVENTS WITH A PURPOSE