Issue No. 51 DVBSCENE March 2018 Delivering the Digital Standard www.dvb.org Promotions & Communication Module broadband Satellite Beam Hopping tion DVB World

Hybrid casting - t a Emergency Warning System -based T embers

Targeted Advertising t il e F Second Generation M TM L

Commercial Module I o T 8k Broadcast VC

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impleme n Augmented Reality CI-Plus Bit-Rate e elopme n C M

Steering Board w 25 Years a r V VC

ABR Multicast e v implementation t>IP w A t s L a D ’ a

Technical Module e

Satellite k e echnology ta so f S

4k T

s Meetings ebinars o r y IP T HbbTV OTT oo r V bitmap w D a M W ansponders e HEVC t r T e t Displ a Terrestrial erien c

TM-AVC vi c in AR Seminars e r DVB IP DVB-T2 ome N UHD onsensus Liaisons V C H k oding T - ts y of S tion tion Transmission internet

y 2018 o r QoS

SMG Subtitling A os m a p a T w - y Systems eme n ideo C o r

able QoE es C M el c V ast ualtiy of Ex p sics e t in f C T

uali t FTA llumin a y vi c Q h equi r Q metadata VR HD P ds echnology Low latency IP oks T DVB-S2 IP N cial R o

Single I Speci cation UHD Phase 2 eaming CS t r tual Reali t

S Patent Pools tanda r Multi c DVB DASH Low latency DASH R i r ilecasting onsumer D e omme r V F

Consumer Electronics C STBs C Wideband SI S T E Ultra High Definition Transport Stream Blue B Study Mission Groups

DVB-I Service Portal 05 Wideband Re-use 1 Future Forward DVB Internet TV Services CES Attention Grabbers DVB-I Client 08 Targeted Advertising

DVB-I Client 10 NGA

The open internet 12 Report from CM-VR including CDNs, Cable, Fiber, xDSL, DVB-I Client mobile access networks, 13 Other Realities WiFi, etc.

DVB-I Client 14 End of the Road for CSA1? 04 06 15 SINGLE ILLUMINATION SOLUTION DO YOU NEED TWO? Use a Single satellite feed for DTH delivery and DTT distribution OneBeam is the unique deployed Single Illumination solution

OneBeam optimizes the delivery network by the use of an existing DTH distribution to ensure DTT primary or backup distribution.

DTH + DTT

www.enensys.com Marking 25 Years A Word From DVB 2018 is a special year for DVB as it marks features they will eventually see their way its 25th anniversary. Over the 25 years into the consumer marketplace. DVB has revolutionized how we watch This is a significant milestone to look television. In Europe, but also in many back on, but what will the future bring? other parts of the world, analog TV has DVB’s Chairman, Peter MacAvock, has been successfully replaced by DVB clearly stated where this journey will take technologies. In almost every country at us: “to strengthen broadcasting and specify least one DVB standard is used. In 1993, the transition to seamless hybrid DVB started on the necessary broadcast-broadband services and specifications for satellite, cable and delivery”. In line with this statement there Peter Siebert terrestrial transmission with a clear focus is a wide range of DVB activities in the Executive Director on standard definition TV programs. Ten area of hybrid delivery and services. After years later DVB provided the technology having introduced UHD resolution and for high definition with its second advanced features to the DVB MPEG important new activity is DVB-I. The generation transmission standards. DASH specification the Technical Module initial focus of this work item will be to Recently UHD resolution, in combination is now working on ABR (adaptive bit-rate) provide a user perception of a linear TV with the advanced HDR feature set, wider Multicast which will bring improved channel that can be discovered and color gamut, HFR and Next Generation scalability to OTT delivery of live consumed over the open internet and by Audio (NGA) were added to the list of broadcast services. Furthermore, the regular TV equipment and user interfaces. DVB specifications. This was a major Commercial Module has started work on There is great interest in this new work as milestone for broadcast technology, in that two new interesting activities. One is the it will add internet as another delivery the end-user Quality of Experience (QoE) new commercial group for Targeted scheme alongside satellite, cable and now comes close to the capabilities of the Advertising (TA) which will provide the terrestrial. human eye. Even if initially the first necessary framework to fully enable TA. These are exciting new developments implementations of the technologies do This work will be done in close which show the relevance of DVB in a SINGLE not utilize the full range of these new cooperation with HbbTV. Another changing media technology. ILLUMINATION SOLUTION New Members ITV plc is an integrated producer broadcaster, which creates, owns and distributes high-quality content on multiple platforms. www.itvplc.com Kratos is a global provider of enterprise-grade ground segment solutions. It’s range of capabilities include delivering turnkey ground stations to RF systems to a complete suite of satellite fleet, RF and network management products to support our customers.www.kratoscomms.com PROGIRA is an independent solution and software provider with expertise in Network Coverage, Infrastructure Investment Optimization, Digital Dividend Possibilities, Frequency Planning and Digital Cartography. www.progira.com Qarva is a global provider of innovative and dynamic software solutions for end-to-end IPTV, OTT offerings for their partners and customers worldwide. www.qarva.com DO YOU NEED TWO? New Standards Use a Single satellite TS 103 205 Ver. 1.3.1: Extensions to the CI Plus Specification (CI Plus 1.4) (Dec - ‘17) feed for DTH delivery and DTT distribution Expanding the OneBeam is the unique deployed Digital Opportunity Single Illumination solution 12–14 March, Warsaw For updates on DVB World visit: www.dvbworld.org

OneBeam optimizes the delivery network by the use of an existing DTH distribution Published by the DVB Project Office, All rights reserved. No part of this publication may be DVB and the DVB logo marks are registered trademarks c/o European Broadcasting Union, reproduced without prior consent of the publisher. of the DVB Project. Certain other product names, brand to ensure DTT primary or backup distribution. 17a Ancienne Route, All content correct at time of printing. © DVB SCENE 2018. names and company names may be trademarks or CH-1218 Grand Saconnex, Switzerland. designations of their respective owners. The views expressed in this newsletter are those Editors: William Daly, Harold Bergin of the individual DVB Members or guests and are not Printed by New Goff n.v. Editorial & Advertising enquiries to: WHD PR necessarily the views of the DVB Project Office Email: [email protected] or Steering Board. DTH + DTT Telephone: +44 (0)20 7799 3100 www.dvb.org . www.dvbworld.org . www.dvbservices.com To subscribe to DVB SCENE and DVB SCENE eNews free of charge visit: www.dvb.org /subscribe www.enensys.com DVB SCENE | March 2018 3 Future Forward Meeting the Demands of Today’s Media Landscape Peter MacAvock, Chairman, DVB

2017 was a good year wasn’t it? In DVB, we We have seen the successful transition of finalized the specification for UHD-HDR, BBC three online, where there are claims and indeed have just published the final that the move has more than doubled the Peter MacAvock is Chairman of DVB. He building blocks for UHD services: the brand’s reach1. We see similar trends in was DVB Executive Director for 14 years important area of bitmapped subtitles. But other markets, where broadcasters are before taking his current position of Head of we continue to struggle in finalizing increasingly attracted by the flexibility Distribution, Platforms and Services at EBU specifications quickly, and DVB reflects a afforded by online only distribution. But the Technology & Innovation. One of his first tasks number of the problems facing the industry BBC’s experience has taught us that a simple as Chairman was to undertake a review to at the moment. transition is not viable; you must have a determine how DVB will adapt to meet the new But the key question everyone is asking fundamentally different user experience challenges the TV industry is currently facing. is whether the global OTT players will expected of an online experience. ultimately replace linear broadcast TV. A Whether one subscribes to a view of the interactive television proposition. Not by more delicate question is what impact their near future where linear and on-demand is chance, there is much in common between success will have on the TV industry combined into a single experience or not, DVB and HbbTV: same companies stakeholders active in DVB. As a involved, same procedures, same legal representative from the broadcaster structures. community, I can point to the relatively ...to apply the DVB rigors to There are other organizations upon stable consumption figures for linear TV ensure that we maximize which DVB will need to draw. The key will despite rising OTT viewing. The be to apply the DVB rigors to ensure that we explanation? People are watching more interoperability and facilitate maximize interoperability and facilitate content on more devices for longer. But efficient deployment of OTT as a de-facto beware; there is no room for complacency. efficient deployment... element in the broadcaster portfolio. So far, The broadcast industry has an opportunity it’s clear that linear TV provides the revenue to leverage its linear popularity in the OTT that allows broadcasters to play the OTT space, but that window will close quickly. few can argue that a broadband TV game. Pretty soon, OTT will have to pay its DVB’s role has to be to combine linear experience should at last be able to resemble own way as it seeks to become the and on-demand seamlessly so that the TV a linear one. This is DVB’s next big mainstream delivery mechanism expected viewer is unaware of the delivery channel challenge. by so many observers. used for his media. In a handheld device it Whereas in the past, DVB could do this DVB itself must adapt to address the could be WiFi or 4G; in a TV set it could be alone, it would now be impossible without technical challenges its stakeholders face. broadband or broadcast. The user doesn’t the help of other bodies like HbbTV, which Some standards organizations have care, the technology increasingly facilitates is an organization successfully filling the gap developed parallel speedy processes where it, so why should they see a difference? left by the fading away of DVB’s MHP their members and, in some cases, non- members can work on a specific free of some of the constraints normally placed on standards development. ETSI’s ISG process is an example, but it comes with a heavy price: if you wish to pursue the standardization of a technology, would you submit it to a time-consuming, specialized group-based process, or a speedier closed- group process? DVB is lucky in that it has a number of the characteristics of a standards development organization, but it is not one. Additionally, DVB’s processes allow for a speedier workflow. I have spent some time endeavoring to enforce the rigor required to speed up DVB; ultimately making it more attractive to stakeholders who recognize the problems, but might not have the appetite for a lengthy process to develop solutions. Despite all these challenges, 2018 promises to be an exciting year for DVB. 1http://advanced-television.com/2017/09/07/ bbc-three-chief-hails-online-success/

4 March 2018 | DVB SCENE Candidate Technology Investigating WiB Networks Peter Barnett, Chair, DVB CM-WIB

WiB, which stands for Wideband Re-use 1, Choosing to go with a non-backwards is a candidate technology under compatible system would however mean consideration for becoming the next consumers having to be equipped with new generation DVB technology for DTT receivers. Depending on the selected networks. The concept of WiB was described technology, performance point and receiver in a little more detail by Chris Nokes in the location, they may also need to be equipped September 2017 edition of DVB-Scene. with new receiving antennas. In a horizontal Peter Barnett has been a regular supporter Following the IBC paper presented by market, consumer purchases of new of the DVB Technical Module and was a Erik Stare and co-authors in September equipment need to be driven by attractive member of the Steering Board for approaching 2016, DVB established in early 2017 two new features and services; replacement of 20 years. He is a Vice-Chair of the Commercial Study Mission Groups, one (TM-WIB obsolescent or broken receivers could be an Module and chaired the group that developed SMG) to explore the technical potential of unacceptably long process. Either way, there the Commercial Requirements for DVB-S2. He is WiB technology, and the other (CM-WIB has to be a transition period where both currently chairing the Study Mission Group SMG) to investigate commercial aspects, networks coexist and the ability of WiB to looking into commercial aspects of WiB. such as how the introduction of WiB enable such coexistence in a migration phase technology might fit with broadcasters’ is an important aspect. business plans, and how transitions from The introduction of WiB networks could networks, and talking to broadcasters and existing networks to WiB-based networks also involve costs for other users of the network operators to see whether, in their might be achieved. broadcast bands, such as Program Making view, such costs would be justified by the and Special Events, and TV White Space benefits that transition would bring. devices, both of which use the interleaved However, the term ‘WiB-based network’ can Tools such as these may be spectrum in existing networks, on a mean many different things, given all the coordinated basis. With the introduction of possible technology options and use cases. necessary to allow terrestrial WiB networks, much or all of the capacity Technical and commercial aspects of platforms to continue to for such services would disappear, resulting WiB are on the agenda for DVB World in in costs of re-equipping to make use of Warsaw in March 2018. In May, both develop in the longer term. alternative frequency bands. TM-WIB Study Mission Group and With the help of TM-WIB Study CM-WIB Study Mission Group are Mission Group, CM-WIB Study Mission scheduled to produce their reports, which One of the main advantages that WiB Group is studying the costs, benefits and are intended to help DVB decide how it technology brings directly is a massive migration paths for transitions from should proceed with this exciting reduction in power consumption of the conventional networks to WiB-based technology. transmitter network, perhaps to around 10% of the power of conventional high power high tower networks providing similar WiB enables the introduction of a range of technologies that could greatly increase the coverage. DVB-T2 networks could in capacity of DTT networks, but what works commercially? principle also be designed with reuse-1 to allow such power reduction, and operate with existing DVB-T2 receivers, often with existing receiving antennas. However, a number of substantial advantages can be MIMO gained from moving to a non-backwards compatible wideband system, greatly increasing the capacity and flexibility of the system. Ideas under consideration include Layer super multiplexes that are hundreds of etc. Division Megabit/s wide, which would allow quasi-ideal statistical multiplexing even of Multiplex UHD services; interference cancellation WiB techniques; use of several superimposed signals in the same spectrum (LDM); and using both polarizations simultaneously (MIMO). In addition, introducing a new physical-layer standard enables the introduction of the latest generation Latest coding. Tools such as these may be necessary to allow terrestrial platforms to continue to video coding SuperMux develop in the longer term.

DVB SCENE | March 2018 5 Enhancing the Portfolio Kicking Off DVB Internet TV Services Thomas Stockhammer, Chair, DVB CM-I

Initially, the group is charged with for the benefit of broadcasters, TV/CE developing commercial requirements for manufacturers and, most importantly the DVB-I services, which are expected to consumers. include among others: The Commercial Module group • Definition of DVB-I services addressing this activity primarily takes the • Use Cases around DVB-I services perspective of the two ends of the DVB • Functionality regarding the definition, distribution chain, namely the content offering and discovery of DVB-I provider/broadcaster and the consumer. services In the context of this work, some use cases • Functionality that enables interoperable were generated with the simplest and deployment and smooth integration of straightforward one formulated as follows: DVB-I services on TV devices and non- (i) A consumer buys a TV set in the retail TV devices store and connects it to Ethernet/WiFi; (ii) • Functionality that enables the finds a configuration option on whether a harmonizing of DVB services across broadband TV channel lineup should be different access networks, including created (DVB-I services); (iii) selects this DVB services on devices with multiple option and the TV set adds appropriate connections Broadband channels into the channel Thomas Stochammer is Director Technical • Procedures to enable the offering and lineup as regular TV services; and (iv) Standards at . He is active in and has operation of DVB-I services when consuming the service, the consumer leadership and rapporteur positions in 3GPP, • Considerations on commercially does not differentiate between whether the DVB, MPEG, IETF, ATSC, CTA, ETSI, VR Industry successful deployments of DVB-I channel comes through broadband or other Forum and the DASH-Industry Forum in the area services. DVB distribution means, and will use the of multimedia communication, TV distribution, One may ask why there is still any effort well-known and simple remote control content delivery protocols, immersive media being made in enabling and enhancing to control the service. In particular, the and adaptive streaming. linear TV services? For example, an Ofcom consumer observes the same quality in terms study conducted in summer 2017 reveals of latency and channel access time. that in 2016, linear TV services still At the DVB Commercial Module (CM) accounted for 80% of AV viewing in UK. meeting in October 2017 it was agreed that It is also observed that on-demand content ...developing visions and a new CM group, DVB CM-I, be set up is quite often ‘linearized’ by continuing on- to look into commercial requirements for demand assets based on recommendations strategies that enable business standalone TV services over IP, referred to as (just think Netflix and YouTube). The opportunities in the context DVB-I services. A DVB-I service is defined lean-back experience is an important as a DVB service providing, at a minimum, consumption model, especially on TVs with of internet-based distribution a similar user experience to a broadcast restricted user interfaces. of TV services beyond the DVB service that can be discovered and At the same time, internet connectivity consumed by devices with basic internet in Europe is steadily growing and it is initial obvious use cases. connectivity, i.e., via principally a non- expected that by the time the specifications managed broadband connection and HTTP are ready, it should permit broadcast TV access, with options and opportunities to services to be supported in scale using DVB has a couple of completed exploit additional functionalities provided internet distribution systems. According specifications and additional ongoing by the nature of bidirectional connectivity. It to Akamai’s state of the internet report , activities that provide components and is anticipated that this activity may become throughout Europe more than two-thirds of enablers for such an end-to-end experience. an important new work item for DVB to the broadband internet connections exceed These include the DVB DASH specification enable a linear TV channel experience over 4 Mbit/s and more than half of them exceed in ETSI TS 103 285, recently updated to the open internet with the same quality 10 Mbit/s, even if the coverage is not yet address the full set of DVB UHD-1 phase of experience as DVB-S/C/T or IPTV, homogeneous. Also noteworthy in that 2 including UHD, High Dynamic Range adding a new asset to complement the DVB report is that in several regions in Europe, (HDR), High (HFR) and Next portfolio and to be used by stakeholders such as Scandinavia and Benelux, more Generation Audio (NGA). Complementary along with traditional standards. than two-thirds of the households have to the DASH specification, the DVB Moreover, by embracing this activity, internet access exceeding 10 Mbit/s. These codec and TTML subtitle specifications are DVB will ensure that these new features trends will likely motivate consumers to internet TV capable. In a separate effort, are developed in a harmonized way in the access richer services through nontraditional DVB is in the process of developing a context of the DVB ecosystem, instead TV distribution means as well as viewing specification to enable DVB DASH end- of passively acknowledging the adoption them on non-classical TV displays. There is to-end latencies and random access times of uncoordinated mechanisms defined by an emerging opportunity for DVB in this that match the performance of conventional external bodies. context to develop consistent frameworks MPEG-2 Transport Stream (TS) based

6 March 2018 | DVB SCENE DVB systems such as DVB-T or DVB-S. services, internet TV services are expected by taking into account the aspects of These specifications permit not only the to provide opportunities for enhancing offering existing DVB services on an IP consumption of such services on regular conventional linear TV experiences. A infrastructure; TV sets, but also on non-TV devices such service provider may offer more and • OTT provider view: Migration of as mobile phones, tablets, laptops, PCs and additional services such as long-tail and a proprietary OTT service to DVB other devices. special content, as well as much more compliant service to gain access Beyond the quality enhancements experimental types of services that can be to DVB-I functionalities and the and the need to carry subtitles and audio tested for user acceptance. Another relevant integration into the familiar DVB user description, additional missing pieces for aspect for broadcasters and service providers experience; such a simple service over the internet is the ability to target and personalize • Mobile/Portable/Non-TV device include consistent service announcement content and advertising, and to the extent centric view that takes into account and discovery, as well as all the information permitted by law and via user consent, to the consumption of DVB-I services that is carried with conventional TV collect operational data to enable continuous on mobile/portable devices over services, such as program information, service improvement. In short, greater heterogeneous broadband networks, logical channel numbers, content protection service variety and better quality is expected e.g., 5G, WiFi, etc. and other rights management issues. This to be enabled. Aspects for better services The work in DVB will progress with service information is expected to include include personalization, higher audio-visual the ambition to develop and agree on an features that today are part of DVB Service quality, interactivity, lower latency, richer initial set of Commercial Requirements by Information as defined in EN 300 468, content accessibility, and enhanced control June 2018 to initiate technical work for but which is currently limited to MPEG-2 and management mechanisms. Additionally, completion of a specification in the first TS based broadcast distribution. What is such services are expected to be more easily quarter of 2019 at the latest. expected for a modern service discovery accessible on different device types including It is expected that DVB-I will be the and description capability fit for internet non-TV devices as mentioned above. home of additional internet TV centric use is one that (i) takes into account the At the first face-to-face meeting in commercial and technical discussions advances in modern web architectures January 2018, DVB Members including with additional use cases, commercial such as web-centric architectures, dynamic BBC, EBU, RAI, Media Broadcast, requirements and technical specifications. network configurations, virtualization and , BT, Qualcomm and TP Vision One of the key aspects for DVB is the cloud-based media offerings; (ii) can be provided input on envisaged use cases enhancement of DVB services across easily and transparently integrated in TV for DVB internet TV services. Based on different access networks, including sets and set-top boxes (i.e., devices equipped these inputs, it was decided to develop use DVB services on devices with multiple with a traditional “DVB” tuner), offering cases that will support the development connections, by using DVB-I technologies. a consistent user experience (e.g., service of Commercial Requirements. In the Coordination with other relevant ongoing selection by means of the traditional remote course of the work, the use cases now are activities in DVB (e.g., ABR Multicast, control) across all the available delivery differentiated across five categories, each in-home network distribution, etc.) as well networks; (iii) can easily be accessed and backed by companies in the respective as external organizations such as HbbTV, integrated in non-TV devices, for example domains: regional TV receiver specifications bodies, consumed by apps and browsers; (iv) • Broadcaster centric view: primarily W3C and 3GPP are envisaged to create a provides proper procedural processes for addressing the key use case of delivering horizontal and more ubiquitous framework service authorization, e.g., by facilitating the linear TV services with the same user for TV services that addresses the needs and discovery of legitimate or regulated DVB-I experience as traditional broadcast customs of the generation of the millennials, services at national level; (v) is available offering, e.g., agile activation of but also simplifying access to new services broadly and possibly natively in TV sets and additional niche or temporary services for traditional TV consumers. devices to avoid unnecessary processing and not available on broadcast channels; In the long term, the group is also charged access delays when services are launched and • TV centric view taking the perspective with developing visions and strategies that changed; and finally (vi) supports services of a TV manufacturer by adding such enable business opportunities in the context that are able to become more dynamic over services for consumption in TV sets and of internet-based distribution of TV services time, supporting regional variations, and other consumer end devices, leveraging beyond the initial obvious use cases. DVB personalization for consumers, etc. global standards and according to a Members and other interested parties are While the initial simple use case is horizontal model; invited to actively support this endeavor into primarily towards replication of linear TV • Network Operator/ISP centric view the next generation of TV services.

TV services over the open internet

DVB-I Service Portal

DVB-I Client

DVB-I Client

The open internet including CDNs, Cable, Fiber, xDSL, DVB-I Client mobile access networks, WiFi, etc.

DVB-I Client

DVB SCENE | March 2018 7 In the last two decades other data have become available as a direct output of TV Time for Collaboration technology. Return Path Data from set-top boxes, Automatic Content Recognition, OTT and IPTV, while largely closed or proprietary, Reaching the consumer all offer large volumes of data – in some cases from millions of devices. When these data are combined with consumer data, Henry Rivero & Peter Doe, clypd targeted addressable advertising opportunities are enabled, propelling TV into a similar space as digital advertising. However, there are questions of transparency and representativeness when contrasted with panel data. Industry initiatives such as HbbTV and ATSC 3.0 offer a compelling potential for a standards-driven, open and horizontal approach. The current TV market remains primarily a demo-based market. In 2016, just 0.1% of linear TV adspend used advanced targeting methods, but this is growing and in 2020 is projected to be 10% of the US national linear TV market (projected to reach $75 billion in 2020). Other markets, such as Europe, are in the early phases of experimentation. TV advertising is a multibillion dollar Henry Rivero is General Manager for Europe at Peter Doe is Chief Research Officer at clypd where business and switching budgets to a clypd. He is responsible for clypd’s European and his main responsibility is the integrity of data and completely new model won’t happen international strategy and market expansion. algorithms in the clypd platform. overnight. At present there are many experiments with targeted TV advertising and some of these experiments are becoming Television has been a large part of people’s companies such as Nielsen, Kantar, IPSOS repeat business as advertisers become more lives for decades, and advertisers have always and GfK evolved from recall studies such as confident in going beyond age and gender found value in the medium because of how viewing diaries, to the current state of the art buys. As the TV advertising industry begins well it connects with people. As technology - electronic measurement of devices and to invest further in TA, there are also and data have progressed and TV has begun persons using people meters. This technology challenges it must overcome. Challenges to move beyond the passive box in the corner is expensive and sample sizes are therefore include: technology silos, privacy/legal of the room, there are new opportunities to relatively small (e.g., the UK BARB panel has considerations, data accuracy and coverage. connect more closely with consumers through 5,100 homes). However, this approach solves Work is happening behind the scenes Targeted Advertising (TA) and move beyond the problems of representativeness as TV with technology and industry collaboration age and gender audience buying. measurement panels are designed to represent to make targeted TV advertising more Targeted Advertising’s goal is to enable all TV homes and provide measurement of all standardized and transparent, moving it away marketers to efficiently reach their intended devices and people viewing within the home. from the Innovation Lab and into the consumers with improved resolution and Furthermore, these measurements are mainstream. One example of this work is the scale. The mechanisms to reach intended typically audited and accredited for use Advanced Targets Standards Group (www. consumers include addressable (1-to-1) (whether via MRC in the U.S. or Joint atsg.tv), founded by clypd and a group of US and broadcast (1-to-many) models. Both Industry Committees in Europe and media owners in 2016 that has fostered models require a combination of workflow elsewhere). Most buying and selling of TV collaboration among competing broadcast automation and data-driven decisioning to advertising employs broad demographic and cable networks and agency partners to lay ensure advertising campaigns are planned, groups that have been used for decades. down guidelines for advanced audience deals, executed and analyzed with precision and Innovations to introduce more precision and and data standards for these deals. A key efficiency. efficiency, i.e., targeted linear advertising, element here is collaboration by competitors TV audience data used to be available with panel data, include consumer data – the industry’s openness to this will be a key only via research, designed specifically for the overlaid onto panel data for planning and determinant of the adoption and success of purpose. Measurement technologies from sales research. Targeted Advertising for TV.

A single platform powering multiple Targeted Advertising models Targeted Advertising spend will take an increasing share of total TV Ad spend

Curate multiple networks into an aggregated pool of premium television $83B 20% inventory for advanced audience and demo guaranteed sales. $81B 18% Streamlined buyer and media owner work ow, allowing 16% transactional opportunities that scale with the needs of clients. $79B 14% Direct transactions between a media owner and buying $77B 12% organizations, through a network-branded environment. $75B Advanced target optimization and age-gender 10% $73B optimized linear TV deals across a portfolio of networks. 8% Enterprise scale and automation through system-level $71B 6% integrations and le interfaces. $69B 4% Advanced audience targeting on national network inventory across multiple media owners, available through $67B 2% streamlined access for non-traditional and digital buyers. $65B 0% Advanced audience targeting on national network inventory 2016 2017 2018 2019 2020 2021 across multiple media owners through a buyer portal or api. Opportunity Cost Total Adspend (A/G + Targeted) Tradional Adspend (A/G)

8 March 2018 | DVB SCENE Targeted Advertising Update DVB takes action to enable TA in the TV Space Vincent Grivet & Angelo Pettazzi, Co-Chairs, DVB CM-TA

will be to quickly generate Commercial Requirements for a new Technical Specification, which will enable broadcasters and service operators to easily introduce Targeted Advertising into their programs, e.g., the dynamic substitution of a broadcasted advertisement inserted in a linear TV program. DVB and its sister organization HbbTV have agreed to a tight liaison on this matter, including where HbbTV will advise DVB on how to take advantage of existing or future HbbTV technologies to achieve the CM-TA goals. CM-TA started its work process in the early days of 2018, and it has already attracted substantial interest with around 20 DVB Members participating. These are a well balanced mix of broadcasters, Vincent Grivet is in charge of Broadcast Angelo Pettazzi is Senior Strategic Marketing including the largest commercial Development and Innovation for the TDF Group. Manager at RTI S.p.A., part of the Mediaset companies with combined advertising He also serves as a Board Member for the Group. He is a member of the HD Forum Italia revenues exceeding 5 billion Euros, as well French television channel distribution service, Technical Committee, a member of the HbbTV as service providers, equipment Molotov TV, which offers a new way of Association Steering Group and chairman of the manufacturers and broadcast network accessing programs and channels. HbbTV Marketing & Education Working Group. operators. Interestingly, some high visibility companies, which were not DVB Members, have knocked on the door to In 2017, DVB established a dedicated The key findings and conclusions of either become Members (again as the case Study Mission Group (SMG) to review the the report were the following: may be), or offer their expert contribution opportunities and challenges associated • Targeted Advertising is very likely to to the CM-TA work process. with the introduction of Targeted become of considerable commercial CM-TA will aim to deliver approved Advertising (TA) in the TV ecosystem, importance in the context of Commercial Requirements by mid 2018, and especially in the classical broadcast broadcast TV, and it is a high priority with a view to having a DVB-TA world. TA is also sometimes referred to as to enable broadcasters to offer such specification published during the course addressable advertising. models to their advertising customers; of 2019. First field implementations are • no satisfactory, complete, open anticipated for 2020. technology framework enabling TA ...enable broadcasters and in the context of horizontal broadcast * https://www.dvb.org/resources/public/ TV is currently available, though whitepapers/sb2462_targeted- service operators to easily HbbTV appeared as a robust starting advertisement-sm-report_public_ introduce targeted advertising base; nov_ 2017.pdf • given the combination of the high into their programs... commercial importance and the lack of a suitable enabling technical framework, it was advised that DVB This was felt to be a rather important should generate a dedicated DVB- and urgent matter, as the advertising TA specification (or technology market is generally shifting towards framework) to fully enable TA, addressable or targeted models, which focusing on horizontal broadcast have ‘built-in’ capabilities in the digital business models as a minimum; environment. TV players run the risk of • this DVB-TA framework should be being at a disadvantage if they are unable generated in close cooperation with to offer a targeted or addressable option. HbbTV, with a view to re-use all The SMG Report was delivered in relevant existing (or future) HbbTV September 2017, and approved by the assets. DVB Steering Board in November. The DVB has now formed CM-TA, a new report has been made public and can be commercial group dedicated to Targeted downloaded on the DVB website*. Advertising. The group’s main objective

DVB SCENE | March 2018 9 An Explosion In Audio Next Generation Audio as Standard for UHD

Next Generation Audio (NGA) has seen deploying Next Generating Audio. DVB From an operator and broadcaster strong growth and development in the Members are the pioneers ensuring perspective, personalization of sound 12 months that have passed since the last immersive, personalized, accessible, for individual viewers is untapped. The in-depth article on the topic and adaptive audio is an integral part NGA technologies specified by DVB will in DVB-Scene. of UHD, and a key technology for provide stable solutions for broadcasters The intervening year has seen an improving the efficiency and quality of to address the needs of their audience and explosion in NGA and immersive audio, A/V delivery. improve the experience for all, including with NGA live on-air across Europe, the An important driver for the adoption visual and hearing-impaired consumers. Americas, and Asia, and immersive audio of object based audio over the past year With 2018 now well under way, being included as standard on discrete is the ability to add height information in this article we discover what’s coming media, cinema releases, live sports, drama, to audio content. A proliferation of in Next Generation Audio from two and entertainment programming. consumer technologies such as sound of its leading proponents. The first It was also a year where NGA-enabled bars, and simpler, lower cost systems of which is DTS, whose UHD codec TVs, STBs and mobile phones started are now available in the market, to is now an ETSI specification that is to appear in retail locations globally. In enable more consumer-friendly access to progressing towards inclusion into the the past 12 months, OTT and streaming immersive audio. Given the global success next revision of the DVB specification, media added immersive audio to its of Dolby Atmos and DTS:X, there is followed by Dolby, whose AC-4 standard offering. now a widely-recognized consumer technology was the first to be added Yet again it is DVB operators, expectation to deliver high-quality to the DVB toolbox and is a standard broadcasters, and country specifications content with a rich, immersive sound feature in many DVB countries and who are global leaders in including and experience. operator specifications.

DTS:X Dolby AC-4 Ted Laverty, DTS Elfed Howells, Dolby

Ted Laverty is a Senior Elfed Howells is a Business Group Director of Corporate Director at Dolby, based at their Development and Strategy European Headquarters in London. based in ’s Northern Ireland He is currently responsible for R&D laboratory. He has been Dolby’s multiscreen audio strategy involved with the DVB for over across worldwide broadcast and 16 years representing DTS’ audio OTT markets. He is a member of technologies. the DVB Steering Board and a DVB sub-group chair.

DTS, a wholly owned subsidiary of Xperi Corporation, develops There is always a landmark year in the development of any audio technologies that support the build of content ecosystems, technology, and 2017 was such a year for both UHD TV from content creation to distribution to consumption. DTS:X specifications and for Dolby AC-4. was launched three years ago and has had great success penetrating Not only has AC-4 been on-air throughout the year via the home AVR, Blu-ray and digital cinema markets through its DVB networks in several countries around Europe, and on expansive and continually growing catalog of titles. Today, the ATSC systems in the US, it has now also made its way into a majority of smart TVs support DTS technologies and virtually all huge number of consumers’ and STBs worldwide. immersive AVRs and soundbars on the market support DTS:X. The year began with AC-4 being included in both DTS:X is the branded, consumer-facing NGA experience from the DVB and ATSC specifications, and chosen as the DTS, while DTS-UHD is the technical name of the object-based only recommended NGA system for ATSC 3.0 in North codec, standardized in ETSI (ETSI TS 103 491), that carries America. the DTS:X experience to consumers over broadcast and online Throughout spring and summer, major events around streaming networks. Europe were broadcast in AC-4, both via terrestrial and On the content creation side, tools based on the Multi- satellite TV. These included the French Open in Paris, the Dimensional Audio (MDA) standard are available for creating changing of the Royal Guard in Spain, and local trials in content for broadcast delivery, episodic post-production, and Poland, the US and across Europe via satellite. The broadcasts major studio immersive theatrical productions. MDA is this year became more ambitious too, with both an open specification for object-based audio production immersive Dolby Atmos sound, and multiple language and program exchange. MDA and Audio Definition presentations being broadcast in AC-4 for the first time.

10 March 2018 | DVB SCENE Model (ITU-R BS.2076) are used as program exchange These signals were in turn received by real and as NGA input production formats to the DTS- consumers on a wide range of new televisions which UHD delivery chain as part of the wider broadcast and arrived in spring 2017 from both Samsung and LG, streaming workflow. with AC-4 support built-in. With the support of audio objects, the DTS-UHD system can Meanwhile immersive audio in the form of Dolby Atmos offer a completely personalized experience, allowing customization was also being debuted by vertical operators, with both Sky of the sound mix to an individual preference, including improved and BT in the UK, Orange and Canal+ in France, Maxdome dialog intelligibility through dialog object control. As long as in Germany, and Netflix in many other countries, delivering the content creator allows the enablement of such user control, the experience, via existing Dolby codecs. AC-4 enabled consumers can personalize many aspects of their sonic experience STBs from major operators also started shipping mid-year, in that was previously never possible. preparation for a more efficient, immersive delivery in future. This individual control over a complete object-based mix is December brought another landmark with the HD perhaps the biggest benefit clearly identified by a recent research Forum Italia in Italy’s publication of the “Ultra HD Book study on the benefits of object-based audio for the hearing- 1.0 – Unified Volume” specification, including Dolby impaired, conducted by DTS and the University of Salford (see AC-4 as its NGA solution, for both DVB terrestrial and AES publication: “Personalized Object-Based Audio for Hearing satellite television. The specification is a great template for Impaired TV Viewers,” J. Audio Eng. Soc., Vol. 65, No. 4, April countries considering the addition of full UHD features to 2017). The study found that everyone’s impairments are truly their receivers and services, and marks the start of AC-4 as a individual, hence the personalized settings were all different. No standard feature in country specifications. single mix can satisfy everyone, making an object-based approach In 2018, we expect to see the momentum growing even to broadcast television a worthy goal to meet. Furthermore, an further with the addition AC-4 to the HbbTV specification, object-based workflow allows for a more efficient method to and growing adoption on mobile devices and applications for deliver accessibility services to consumers. Audio Description OTT and catch-up services. There will be more TVs too, with tracks for the visually impaired can now be efficiently delivered as many more of the leading manufacturers adding AC-4 and a single audio object along with the mix. Dolby Atmos capabilities to their products. While personalization is a key feature of DTS:X technology, So, what is fueling this momentum and the move consumers today best know DTS:X for its ability to deliver a more to NGA? For some, the delivery of immersive audio for natural immersive sound experience. premium sport, drama and movies is the driver, whilst for Unique to DTS-UHD is its ability to enable NGA features others it’s the efficiency, and for many, built-in accessibility without unnecessarily burdening infrastructure workflows, by and dialog enhancement are the key features which they are increasing bandwidth or forcing top-end silicon platforms to keen to deploy. For others, the ability to experiment with enable the solution client-side. An example is how DTS-UHD’s delivering personalized audio and multiple presentations is the support for scene-based audio used in the DTS VR audio format attraction. allows for an enhanced VR audio experience, yet only uses What is sure is that NGA and AC-4 has made a big the same small footprint used by first-order ambisonics. This impact and is here to stay. As new use cases and new devices philosophy continues with processing footprint requirements on continue to launch, we expect another exciting year ahead for the more sensitive decoder side of the chain, critically important to AC-4 and for audio. mobile applications. This efficient design enables DTS:X to have a large device footprint, permitting operators to widen the reach of NGA in action - AC-4 and Dolby Atmos delivering live sports. addressable devices that can realize the benefits of NGA. While new video technologies such as HDR are receiving a lot of attention, it’s clear to many in the industry that NGA is a key component of the next-generation UHDTV service experience. As production workflows continue to adapt and change, the potential to deliver a fully personalized audio experience will soon become a reality.

An object-based workflow enabled by DTS-UHD, showing the benefits of DTS:X personalization for accessibility services.

DVB SCENE | March 2018 11 Getting Beyond the Hype A Use Case Approach Ludovic Noblet, Chair, DVB CM-VR

You may have noticed the news coming Without a doubt, the VR from the last Sundance Film Festival : entertainment market is developing ‘VR financing and distribution venture and continues to mature from different CityLights buys rights for the three part perspectives: storytelling, technology, VR series Spheres’. It was reported to be business models. VR location-based Ludovic Noblet, a seven figure deal. Seems like very little? entertainment is an example of a VR Director of Hypermedia at b<>com Perhaps. Also at Sundance, you may market segment evolving at a fast pace. have noticed the news about the launch Whilst I am not talking about DVB’s of Atlas-V, an immersive entertainment business, but looking at the VR market VR. But it is always the same when studio, led by a team of very talented from a holistic standpoint is probably something gets hyped. Over the past pioneers especially when it comes to relevant. In many discussions I have had months, we have worked on a ‘use case’ storytelling. If you have been lucky, you about VR (we should probably say ‘xR’), centric approach in order to ensure that, may have experienced content from some I am often surprised by the confusion beyond the hype, we would be able to recent Virtual Reality (VR) productions which is made between broadcasters as document several aspects of what may such as ‘Alteration’, ‘Battlescar’ or ‘Alice’. a business and broadcast as a delivery help broadcasters and service providers mechanism. I often hear that VR is build a value proposition for VR. It’s not something for broadcast. I don’t not an exhaustive list of use cases. These want to give any opinion about this have been structured into three levels: because I don’t want to enter into a service, experience and distribution. technical discussion, but that confusion Before investing more time working is absolutely not being created by on the Commercial Requirements, the broadcasters. The European cultural CM-VR launched a survey in February TV channel, Arte, for instance, is one focusing on use cases, timescales for of those broadcasters at the forefront of deploying commercial services and any VR content exploration, producing high related conditions, as well as priority over quality content from a narrative, purpose other investments, such as UHDTV. The standpoint (drama, documentaries, results will be shared during DVB World music concerts), with an impressive 2018 in March. range of durations. This is all available on their web portal (https://www.arte. tv/en/). ...the real question here is if Broadcasters have offered multiscreen services for a while now, combining there is anything broadcasters linear broadcast distribution with OTT for on-demand, replay and a broad range can do with VR. of other services. As chair of the CM-VR, I believe the real question here is if there is In terms of use cases, this survey is anything that broadcasters can do with going beyond the usual VR streaming as VR. DVB is offering a broad range we considered how VR could, for instance, At this year’s Sundance Film Festival the of delivery mechanisms and even has complement linear broadcast, for example US/France VR experience, Battlescar by recently launched a CM-I group for IP having VR content distributed over OTT Nico Casavecchia and Martin Allais, was delivery. That answer of ‘purpose’ won’t in a synchronized way with a linear TV screened as part of the New Frontier come from inside DVB. It has to come program distributed over a broadcast VR Experience. Atlas V, an immersive from DVB Members and especially channel. For instance, imagine a VR replay entertainment studio, along with 1st broadcasters and content service available with live sports. Ave Machine, Fauns and Arte France providers who may want to deliver During the process of gathering use produced the VR short. services that contain VR content and cases, we also identified what may have thus may want to benefit from DVB’s to be developed in terms of Commercial The film is coming-of-age animated work on that topic. If there is something Requirements. Meeting the June 2018 narrative experience taking place in to do, then the task for DVB will be milestone for proposing Commercial New York City’s Lower East Side during to work on making things happen. We Requirements for approval will definitely the flourishing punk scene of the 1970s. conducted a survey in order to evaluate depend on the results we obtain from the the level of commercial demand for survey.

12 March 2018 | DVB SCENE Other Realities Virtual Reality, DVB, and the Scarecrow David Wood, EBU

When the was first introduced, specification for a 3DoF system, as this was David Wood is Consultant, Technology and looking beyond providing simple spoken the approach with the highest probability of Innovation for the European Broadcasting Union, communications, Apple said they would commercial success in the immediate future. and has previously chaired the ITU-R groups that have to ‘see how people used it, to In early 2017, the DVB CM-VR group was prepared the Recommendation for UHDTV, ITU-R understand what it would really become’. set up to prepare the requirements, led by BT 2020. David led the DVB’s Study Mission Group The rest, the flowering of the smartphone, as Ludovic Noblet and Ralf Schaefer. The group on Virtual Reality. they say, is history. is currently assembling case studies for VR Today the media world asks whether or usage, and a questionnaire for DVB Members. not history will repeat itself for Virtual Outside DVB, although a bonanza of play. The fundamental equation is that as Reality (VR) and Augmented Reality (AR) different groups and committees are staking the level of immersion increases so the - tools that evolving technology is making their place in VR, the march forward is potential problems of orientation increase. possible. As the man in the movie said - if arguably being led by the industry body, the There are many rules for ensuring the we build, will they come? What will the Virtual Reality Industry Forum (VRIF). experience is comfortable. young want? We wait for insights into what The group has worldwide participants. Their In terms of a technical specification for VR and AR could really become. soon-to-be-finalized text on Guidelines for VR, the major development is the The objective of VR is to create an VR is a tour de force, providing guidelines specification produced in the ISO/IEC immersive viewing experience, where the for content production, compression JTC1 MPEG OMAF (Omnidirectional user, usually wearing a headset, is technology, storage, delivery, and security. Media Application Format) group, for which transported to another place. The objective Joe Public needs content that they want a final draft was agreed in October 2017. of AR is to provide a viewing experience that enough to be willing to pay for. They will This specification is cited in the VRIF is a combination of a scene with multimedia not pay for receiving technology alone, so Guidelines. The DVB work may also result additions. understanding what content could be in a specification that draws on the OMAF The DVB exists to serve its Members available is essential. specification. with media delivery specifications that can The VRIF production guidelines spell DVB is not yet in full gear regarding be made commercially successful. Today out the production grammar elements that Augmented Reality, but watch this space DVB is journeying through VR and may are major limitations in VR content. There later in 2018 for a questionnaire. Probably soon be starting the road to AR. are many that affect viewing comfort, not the standards body doing most in AR today The story of DVB and VR began in 2015 the least of which is content duration. This is the IEEE. with the establishment of the CM-VR Study report, and DVB’s earlier report, points out So where does that leave us in our search Mission. They were asked to analyze that VR content duration should be 20 for insights into whether VR will be whether there is a role for DVB to play. minutes or less if the content is not too successful? What about insights from the Enthusiasm for VR had mounted over the challenging, and that content with younger generations? I did ask my daughter. preceding decade, and huge investments significant action should be shorter. If Her reply was that if there were to be a VR were made. Who could doubt then that the stereoscopic content is being used, our old App offering a 3D scarecrow, to be media future would lie with VR? friend from 3DTV, the convergence/ commercially successful, it would need to be The DVB group drew about 40 accommodation conflict can also come into outstanding in its field. Probably true? companies together. They delineated the basic division between the systems. The simpler one, three degrees of freedom or One way to assess VR systems: Electrode testing emotional reactions 3DoF, allowed the user to move his head (roll, pitch, and yaw) but not his body. The more complex one, six degrees of freedom or 6DoF, allowed the viewer to move his body in the virtual space as well (x,y, and z). The simpler system could be provided by a smartphone and container glasses. The more complex needed new purpose-built headsets plus a connection to a computer or games machine. The group’s report analyzed not only image but also audio aspects, and finally made an initial examination of the business factors that would make one or other a commercial success. The group concluded in late summer 2016 that DVB should usefully prepare Commercial Requirements and a

DVB SCENE | March 2018 13 Au Revoir It is time to say good bye to DVB-CSA1? Bertrand Wendling & Philippe Stransky-Heilkron, Nagra

random data; any known pattern would reduce the scrambling entropy and ease an attack. The second measure is to switch to DVB-CSA2 using the full 64 bits key length. In some cases, this might require the swapping of some very old set-top-boxes that could have hard-coded the 48 bits key length. However, these very early devices should have by now nearly all disappeared from most if not all pay-TV networks. The third measure is to consider adding support for DVB-CSA3 in all new STBs alongside CSA2, allowing for a smooth switching to CSA3 in the future. Conclusion Bertrand Wendling is Senior Director for Philippe Stransky-Heilkron is Senior The technological means available to Standards and Regulatory Affairs at Nagra. He Vice-President and Chief Architect at Nagra. illegitimate service providers are constantly is also a member of the DVB Steering Board. increasing as the power and cost of computing decreases. Pirates systematically search for the weakest link of a content History of CSA require about 7.9 TB of storage, and allow an protection system. It is paramount to The DVB-CSA (Common Scrambling attacker with a GPU (powerful CPU used for regularly review all the components of a Algorithm) was developed by DVB in 1994, image processing) to recover the scrambling pay-TV system in conjunction with the allowing digital pay-TV services to be key in about seven seconds with 96.8% evolution of the threat landscape. The deployed in an interoperable way. Its usage is certainty. However, the attack was only scrambling algorithm used for the protection specified in ETSI ETR 289. The DVB-CSA effective with specific Transport Stream of content can become a potential weak link. specification is not public and is only packets containing large padding blocks of To avoid being taken by surprise, it is accessible to licensed organizations that have zeros. Without a large padding of zeros, the necessary to: been approved by the CSA licensors (who attack cannot be performed. • Verify that all equipment and STB own the patents of the CSA technology) as Field experience has shown that the providers have a DVB-CSA license. legitimate implementers not involved in attack has been effectively used, but it has • Verify with the equipment provider that piracy. been rendered useless for real-time pirating by they implement the latest methods for DVB-CSA licensing terms imposes that shortening crypto-periods (frequent change of properly performing the padding in all actors from the chipset manufacturers to the scrambling key) and by replacing padding their scramblers. the operator are licensed. ETSI is the blocks of zeros (or other constant repeated • Activate DVB-CSA2, i.e., use 64 bits Custodian in charge of all formalities to values) by random data. scrambling keys or control words. become a CSA licensee. Are all CAS impacted? • Request the support of the DVB-CSA3 Versions and performances Any CAS using DVB-CSA1 will be with 128 bits scrambling keys from your There are currently three versions of the potentially exposed to content piracy using STB supplier, so that you are ready to CSA algorithm: brute force attack sooner or later. However, activate CSA3 when it is needed. • DVB-CSA, as designed in 1994, is applying the measures described above a single algorithm currently used in prevents even today a real-time brute force two modes, differentiated solely by attack on CSA1. CSA2 with 64 bits keys will the length of the scrambling keys. For remain safe for several years. There is no convenience, we use the terminology known method to brute force CSA2 within a CSA1 for 48 bits keys and CSA2 for 64 reasonable time. bits keys. What about DVB-CSA3? • In 2006, DVB specified CSA3, which DVB-CSA3 uses 128 bits content keys is a successor based on state of the art and is based on state of the art cryptographic cryptography, using 128 bits key length. technologies. It will remain robust against Risks attacks for many years. Therefore, pay-TV The publication ‘Breaking DVB-CSA’, providers should ask their set-top box (STB) released by the Technische Universität vendors that they implement support for Darmstadt in 2011, describes an DVB-CSA3 alongside DVB-CSA2. implementation of an attack against DVB- What is recommended? CSA1. This paper reveals that with a very The first measure is to upgrade the reasonable investment, DVB-CSA1 (48-bit scrambler in the head-end to properly handle key size) could be reversed. This attack would the padding/stuffing bytes. They need to be

14 March 2018 | DVB SCENE Attention Grabbers More Realistic TV Viewing Experiences Quiet Star of CES Myra Moore, DTC Reports

Most reviews of the super-sized annual Japanese broadcaster NHK is preparing Consumer Electronics Show (CES) focus on for the 2020 Olympics with a satellite- futuristic gadgets as the essence of ‘new.’ delivered 8K SVH service to showcase the Evolutionary improvements don’t get as much new system. Sharp executives say they plan to attention but most have a greater long-term make the set available in Europe in March. impact on the electronics business than their Samsung is also prepping for a higher- flashier siblings. fidelity future as it showed a giant MicroLED No matter the futuristic visions laid out TV display. MicroLED, which is based on on the exhibition spaces at CES 2018, there technology Samsung developed for are basic principles that never seem to change commercial applications, is described by (at least for the 30-plus years I’ve been Samsung as “a self-emitting TV with attending): 1) Technology that delivers more micrometer scale LEDs, which are smaller realistic viewing experiences and greater audio than current LEDs, and serve as their own and video fidelity matter just as much as they source of light”. The upside, according to always have; 2) Products that look consumer Samsung, is brighter, sharper pictures and the ‘unfriendly’ or like publicity-seeking ability to build modular devices/systems. prototypes usually are; and 3) Most technical Hisense displayed a new twist on current advancements are incremental improvements. Texas Instrument (TI) projection DLP A parade of new displays, TVs and technology by featuring a 100-inch set Myra Moore is President of DTC, a boutique companion technologies (many not shown in dubbed ‘Laser TV’ that uses a laser rather market intelligence firm that analyzes the exhibit halls) including a market-ready 8K than a lamp for illumination which promises worldwide consumer digital TV market and aids TV, new and improved emissive displays, and even wider color gamut rendering. The TV is TV providers in transitioning to next-generation Artificial Intelligence (AI) flourishes, fell in available now for $10K. technologies. line with the ‘more realistic viewing Displays were not trotted out as lone experiences’ principle. improvements. Machine learning, or Artificial The newly formed Sharp, under the Intelligence (AI), was coupled with high-end Upscaling may improve resolution but it is management of Jon Hai Precision/Foxconn displays not only to improve the user interface not a wholesale substitute for content that is Electronics, selectively unveiled its big bet on (such as incorporating ‘virtual voice assistant’ properly captured and prepared to take full 8K Super Hi-Vision (SHV) TV, which technology from heavy hitters like Amazon, advantage of the capabilities of these TVs and included the demonstration of a TV set that is Google, and Samsung), but also to do the other devices. Select broadcasters, such as Sky now available in the Japanese market and was heavy ‘upscale’ lifting. Samsung said it will Deutschland, DirecTV, BT and KBS, offer described by executives as a ‘true incorporate an algorithm in a new QLED TV UHD services over their broadcast networks, shipping unit’. that will enable the TV to upscale content to but broadcasted UHD content has been slow an 8K resolution. in coming. The rest comes from streaming This was a mix of actual new services (when bandwidth is adequate) and products and concepts with supposed UHD Blu-ray programming. product availability before the end of Of course there were many other 2018. All sent the same message. consumer technology products/systems on Since adding the critical High display – some with promise, like the latest Dynamic Range (HDR) and other iterations of home networks. Others have enhancement to 4K TV, TV promise but aren’t ready for wide-market makers are betting status such as the still be-goggled virtual consumers will open their reality (VR) systems that must be tethered to wallets for even better high-end personal computers or high-end Ultra High Definition . Recent theme park-like VR (UHD) home-viewing installations signal that VR hasn’t found a experiences and the TV hook into the broader consumer market. And, service providers will then there were others, like quasi- provide the programming to anthropomorphized machines (aka robots) go with it. billed as human companions that, to my eye, Although CES is not fell way short of their billing, but generated devoted to programming, it is lots of publicity. the beating heart that The TV/video ecosystem and the animates these technologies. corresponding displays might not have gotten as much publicity as those robots, but they are still the heart of the consumer-electronics CES ‘Hype Beast’ – ’s Aibo business even if they can’t shake hands like Sony’s latest robot dog.

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