DOCSLIB.ORG

Downloaded Those Users’ Complete Histories of Pins to Conduct a Cohort Analysis (Moore, 2012A)

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Downloaded Those Users’ Complete Histories of Pins to Conduct a Cohort Analysis (Moore, 2012A) PINS, PORTALS AND PURCHASES: EXAMINING THE POTENTIAL FOR CREDIBILITY CARRYOVER EFFECTS ON PINTEREST by OLGA KHARITONOVA B.S.J., Ohio University, 2011 A thesis submitted to the Faculty of the Graduate School of the University of Colorado at Boulder in partial fulfillment Of the requirement for the degree of Master of Arts Department of Journalism and Mass Communication 2013 This thesis entitled: Pins, Portals and Purchases: Examining the Potential for Credibility Carryover Effects on Pinterest written by Olga Kharitonova has been approved for the Department of Journalism and Mass Communication ______________________________ Michael Tracey, Ph.D. ______________________________ Rick Stevens, Ph.D. ______________________________ Tomasz Miaskiewicz, Ph.D. Date ___________ The final copy of this thesis has been examined by the signatories, and we find that both the content and the form meet acceptable presentation standards of scholarly work in the above mentioned discipline. iii Kharitonova, Olga S. (M.A. Journalism, Journalism and Mass Communication) Pins, Portals and Purchases: Examining the Potential for Credibility Carryover Effects on Pinterest Thesis directed by Professor Michael Tracey In 2012, America’s third-largest social network was still entirely a startup. As one of the fastest-growing major websites in history, Pinterest.com has quickly established itself among the ranks of Facebook, Twitter and other social media behemoths. Pinterest’s placement alongside increasingly visual web design and increasing e-commerce activity supports the possibility that emotion-laden visual stimuli may be one of the driving forces behind e-commerce through channels of visual persuasion, as proposed by Barry’s Perception Theory. Research regarding the highly visual nature of credibility judgments supports this, showing that credibility assessments influence e-commerce spending. Through its extraordinary success, Pinterest posits itself as more than a case of a startup with good taste and good timing. Rather, it serves as a case study for why visual literacy (or visual intelligence) is becoming more important than ever in light of the increasingly visual (and emotionally influential) web. iv CONTENTS CHAPTER I. INTRODUCTION ....................................................................................1 Research Problem ...............................................................................9 Research Questions...........................................................................10 Methodology.....................................................................................10 II. PINTEREST BACKGROUND ..............................................................12 E-commerce Statistics.......................................................................14 User Demographics, Adoption Trends and Engagement..................15 Content..............................................................................................17 New Pinterest Features .....................................................................18 Awards ..............................................................................................19 How Pinterest Works ........................................................................20 III. PINTEREST METAPHORS ..................................................................29 User Interfaces Metaphors and Models ............................................30 Pinboard Metaphor ...........................................................................34 Early Bulletin Board Systems.....................................................35 Pregnancy Bulletin Boards .........................................................37 Pinterest as a Bulletin Board.......................................................40 Scrapbook Metaphor.........................................................................43 Scrapbooks as Tools for Nostalgia .............................................45 Scrapbooks as Consumer Tools and Status Makers ...................47 Scrapbooks as Professional Tools...............................................51 v Scrapbooking and Curation ........................................................53 Scrapbooks as Websites..............................................................56 Pinterest as a Scrapbook .............................................................59 Portal Metaphor ................................................................................61 Portals as Gateways ....................................................................61 Portals as Billboards ...................................................................61 Portals as Networks ....................................................................62 Portals as Niches.........................................................................63 Portals as Brands.........................................................................64 Pinterest as a Portal.....................................................................64 IV. PINTEREST AND THE VISUAL WEB ...............................................67 V. THE INTERSECTION OF EMOTION AND VISUAL PERCEPTION ONLINE..................................................................................................75 Overview of Emotion Research........................................................76 Emotion in Human-Computer Interaction and User Experience......81 Aesthetics in UX and Website Design..............................................84 Implications for Pinterest..................................................................87 IV. ROLE OF AESTHETICS IN WEB CREDIBILITY AND E- COMMERCE..........................................................................................88 Credibility and Website Aesthetics...................................................89 Credibility as a Visually Determined Variable.................................91 Transference of Credibility on Portal Sites.......................................94 Implications for Pinterest Users........................................................95 VII. CONCLUSIONS AND DISCUSSION ..................................................96 vi Pinboard Metaphor ...........................................................................97 Scrapbook Metaphor.........................................................................99 Portal Metaphor ..............................................................................102 Carryover Effects............................................................................103 Media Literacy vs. Visual Intelligence ...........................................104 Suggestions for Future Research ....................................................107 BIBLIOGRAPHY……………………..…………………………………………111 vii FIGURES Figure 1. Typical pin with rollover features..............................................................21 2. Drop-down content category menu............................................................22 3. User profile page/homepage with drop-down menu..................................23 4. Pop-out pin view........................................................................................25 5. Everything page .........................................................................................26 6. We Heart It homepage ...............................................................................28 7. Pregnancy bulletin board post and digital signature example ...................39 8. Pinterest pregnancy search term example..................................................42 9. Friendship-related pin sample....................................................................47 10. Pinterest “design” category screenshot......................................................52 11. Niice.co website screenshot.......................................................................53 CHAPTER I INTRODUCTION “Pinterest is a tool for collecting and organizing things you love,” according to its website (Pinterest, 2013). The website functions like an interactive, digital pinboard, but has otherwise been described as a social image bookmarking tool, virtual scrapbook, visual content-sharing platform and even an inspiration engine (e.g. Chafkin, 2012; Engauge, n.d.; Goodman, 2011, etc.). Pinterest users, referred to as “pinners,” “pin” or post images from across the web onto “boards,” or categorized collections (Pinterest, 2013). Like most other social networks, Pinterest allows users to follow one another, share content, make comments, tag other users in their pins and share pins on Facebook and Twitter (BlueGlass, n.d.). Unlike most (if not all) other social networks, however, Pinterest has achieved remarkably high traffic with remarkable speed, surpassing the 10- million-visitor mark within less than two years of its invite-only launch in March 2010 (Constine, 2012). Its popularity grew 4,377% between 2011 and 2012 (Perez, 2012), and it attracted 2.7 million users while still in invitation-only mode, accounting only for those who logged in via Facebook (BlueGlass, n.d.). Not surprisingly, the hugely successful startup became the third largest social network in 2012 (Wasserman, 2012; Duggan & Brenner, 2013), making its version of the pinboard possibly more of a household concept than that of the physical object on which it was based. As of March 2013, Pinterest is the 16th most popular website in America and 35th most popular website in the world in terms of traffic (Alexa, 2013).Valued at $2.5 billion in February 2013, Pinterest
Load more

Recommended publications
  • Innovating and Entrepreneurial Initiatives: Some Cases of Success
    Volume 14, 2017 INNOVATING AND ENTREPRENEURIAL INITIATIVES: SOME CASES OF SUCCESS Marta Machín-Martínez Universidad Rey Juan Carlos, [email protected] Madrid, Spain Carmen de-Pablos-Heredero* Universidad Rey Juan Carlos, [email protected] Madrid, Spain * Corresponding author ABSTRACT Aim/Purpose To understand the change of entrepreneurial initiatives by analysing some new initiatives that came up the last years based on IT enabled business models Background The theme is described from an educational perspective by offering examples of successful entrepreneurship initiatives Methodology Description of some cases: Waynabox, Lock up, Uber, Pinterest Contribution This project tries to become a guide for youth in order to understand various aspects: first, the entrepreneurial aspects that have to be considered before starting a business; secondly, the characteristics that successful businesses have in common; and finally how an entrepreneur can be innovative and how they can achieve the success Findings Only the 10% of the start-ups exist more than three years. Among the causes of failure are the high saturation of the market and the market competition, which are connected to the ignorance of the real necessity of customers. The company has to identify the needs of customers. They have to define and target their customers by observing and analyzing the market and, above all, getting in touch with the customers. The business plan is something that has to be carried out before the beginning of the project, and has to exist on paper. Everything has to be planned and organised, and the objectives have to be clearly stated in order to stay focused Recommendations To use existent business models as an inspiration for the creation of a new for Practitioners business model.
    [Show full text]
  • Marketing Hospitality Web Sites Galen Collins Northern Arizona University, [email protected]
    Hospitality Review Volume 20 Article 2 Issue 1 Hospitality Review Volume 20/Issue 1 January 2002 Marketing Hospitality Web Sites Galen Collins Northern Arizona University, [email protected] Jamie Murphy The University of Western Australia, [email protected] Follow this and additional works at: https://digitalcommons.fiu.edu/hospitalityreview Part of the E-Commerce Commons, Hospitality Administration and Management Commons, and the Management Information Systems Commons Recommended Citation Collins, Galen and Murphy, Jamie (2002) "Marketing Hospitality Web Sites," Hospitality Review: Vol. 20 : Iss. 1 , Article 2. Available at: https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss1/2 This work is brought to you for free and open access by FIU Digital Commons. It has been accepted for inclusion in Hospitality Review by an authorized administrator of FIU Digital Commons. For more information, please contact [email protected]. Marketing Hospitality Web Sites Abstract The ew b has emerged as a potent business channel. Yet many hospitality websites are irrelevant in a new and cluttered technical world. Knowing how to promote and advertise a website and capitalizing on available resources are the keys to success. The uthora s lay out a marketing plan for increasing hospitality website traffic. Keywords Internet, Hospitality, Galen Collins This article is available in Hospitality Review: https://digitalcommons.fiu.edu/hospitalityreview/vol20/iss1/2 Marketing hospitality websites by Galen Collins and Jamie Murphy The web has emwedas a potentbusiness created wonderful websites, yet like channel. kt many hospitaliry websites are a wonderful and irrelevant in a new and cluttered technld world, how promote andadver- establishment, the acid test is visi- tise a website and capitalizing on available tors that stay and spend.
    [Show full text]
  • Florida’S Best Community Newspaper Serving Florida’S Best Community 50¢ VOL
    Project1:Layout 1 6/10/2014 1:13 PM Page 1 Belmont: Will lead off Triple Crown for first time /A8 WEDNESDAY TODAY CITRUSCOUNTY & next morning HIGH 88 Brief morning LOW clouds, then sunny and warm. 64 PAGE A4 www.chronicleonline.com MAY 20, 2020 Florida’s Best Community Newspaper Serving Florida’s Best Community 50¢ VOL. 125 ISSUE 225 NEWS BRIEFS Town square takes shape Citrus COVID-19 information Opening still Two new positive COVID-19 cases were re- ported in Citrus County set for July 4 since the latest FDOH update. To date in the BUSTER county, 114 people have THOMPSON tested positive and 12 Staff writer have died. Crystal River’s undevel- For more information, oped plot of grassland on see Sunday’s edition. the corner of Citrus Avenue Elections office and U.S. 19 has always wel- comed highway motorists recruiting poll entering the heart of the workers city. In less than a couple Would you like to be a months, it will be an open part of the elections team hub of downtown recre- for the 2020 Primary and ation, events, gatherings General Elections? and transit. The Citrus County Su- After breaking ground pervisor of Elections of- mid-January with help fice is recruiting poll from Crystal River City workers. Council members, Lecanto To meet the new Flor- contractor Daly & Zilch Inc. ida guidelines, applicants still expects to wrap up the who are bilingual and first $820,683 phase of the city’s town square on time able to understand, in early July. speak, write and read En- “It’s really coming along; glish and Spanish fluently I’m excited to see the fin- are encouraged to apply.
    [Show full text]
  • A NATIONAL CONFERENCE Define Justice
    RY SA VER ANNI C’S 30th AR FACING RACE A NATIONAL CONFERENCE Define Justice. Make Change. November 15-17, 2012 BALTIMORE HILTON BALTIMORE, MD 30/.3/2%$ "9 4(% !00,)%$ 2%3%!2#( #%.4%2 s !2#/2' THE APPLIED RESEARCH CENTER’S (ARC) MISSION IS TO BUILD AWARENESS, SOLUTIONS, AND LEADERSHIP FOR RACIAL JUSTICE BY GENERATING TRANSFORMATIVE IDEAS, INFORMATION AND EXPERIENCES. ABOUT ARC The Applied Research Center (ARC) is a thirty-year-old, national racial justice organization. ARC envisions a vibrant world in which people of all races create, share and enjoy resources and relationships equitably, unleashing individual potential, embracing collective responsibility and generating global prosperity. We strive to be a leading values-driven social justice enterprise where the culture and commitment created by our multi-racial and diverse staff supports individual and organizational excellence and sustainability. ARC’s mission is to build awareness, solutions and leadership for racial justice by generating transformative ideas, information and experiences. We define racial justice as the systematic fair treatment of people of all races, resulting in equal opportunities and outcomes for all and we work to advance racial justice through media, research, and leadership development. s MEDIA: ARC is the publisher of Colorlines.com, an award-winning, daily news site where race matters. Colorlines brings a critical racial lens and analysis to breaking news stories, as well as in-depth investigations. In 2012, Colorlines’ Shattered Families investigation was awarded the Hillman Prize in Web Journalism and Colorlines partnered with The Nation on the Voting Rights Watch series. In addition to promoting racial justice through our own media, ARC staff is sought after as experts on current race issues, with regular media appearances on MSNBC, NPR, and other national and local broadcast, print, and online outlets.
    [Show full text]
  • Member Directory
    D DIRECTORY Member Directory ABOUT THE MOBILE MARKETING ASSOCIATION (MMA) Mobile Marketing Association Member Directory, Spring 2008 The Mobile Marketing Association (MMA) is the premier global non- profit association established to lead the development of mobile Mobile Marketing Association marketing and its associated technologies. The MMA is an action- 1670 Broadway, Suite 850 Denver, CO 80202 oriented organization designed to clear obstacles to market USA development, establish guidelines and best practices for sustainable growth, and evangelize the mobile channel for use by brands and Telephone: +1.303.415.2550 content providers. With more than 600 member companies, Fax: +1.303.499.0952 representing over forty-two countries, our members include agencies, [email protected] advertisers, handheld device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices. *Updated as of 31 May, 2008 The MMA is a global organization with regional branches in Asia Pacific (APAC); Europe, Middle East & Africa (EMEA); Latin America (LATAM); and North America (NA). About the MMA Member Directory The MMA Member Directory is the mobile marketing industry’s foremost resource for information on leading companies in the mobile space. It includes MMA members at the global, regional, and national levels. An online version of the Directory is available at http://www.mmaglobal.com/memberdirectory.pdf. The Directory is published twice each year. The materials found in this document are owned, held, or licensed by the Mobile Marketing Association and are available for personal, non-commercial, and educational use, provided that ownership of the materials is properly cited.
    [Show full text]
  • Changers People, Products, and Policies That Empower 21St Century Kids
    presents Gamechangers People, Products, and Policies That Empower 21st Century Kids April 28 and 29, 2011 Massachusetts Institute of Technology Cambridge, MA Sandbox Summit® is a series of conferences designed to address how technology affects the ways kids play, learn, and connect. As technology is woven into every aspect of our children’s lives, Sandbox Summit raises the bar on questions surrounding the use and development of their new toys and tools. Through high-energy panels, innovative demonstrations, original research, and thought-provoking discussions with industry and media leaders, analysts, journalists, educators and parents, each Summit strategically intermingles disciplines and viewpoints so that we never talk to a room full of nodding heads. The goal of every Sandbox Summit is to stimulate the means that encourage kids to become creative, critical thinkers in the 21st century. Our Mission: Play is how kids learn. By creating a forum for conversation around play and technology, Sandbox Summit strives to ensure that the next generation of players becomes active innovators, rather than passive users, of technology. ® 2 Sandbox Summit Game Changers Welcome. As we open our seventh Sandbox Summit®, and our second annual event at MIT, we can’t help but reflect on how the conversation has changed in the past three and a half years. We began talking about traditional toys and tech, wondering about the value of adding a chip or going online; now, both the vocabulary and the toys have evolved. Today, toys include tools, and the technology extends to multiple platforms, 24/7 connections, touch screens, and body language.
    [Show full text]
  • Board Targets Rowdy Crowds
    Project1:Layout 1 6/10/2014 1:13 PM Page 1 NHL: Lightning top Hurricanes, move on in playoffs /B1 WEDNESDAY TODAY C I T R U S C O U N T Y & next morning HIGH 90 Partly cloudy with LOW a thunderstorm possible. 70 PAGE A4 www.chronicleonline.com JUNE 9, 2021 Florida’s Best Community Newspaper Serving Florida’s Best Community $1 VOL. 126 ISSUE 245 NEWS BRIEFS Board targets rowdy crowds Burn ban, COVID emergency Officials want tools to help control behavior of weekend revelers at springs order ended MIKE WRIGHT And with that, Residents say put in $30,000 in overtime their patrol boats. Several solid days of Staff writer Citrus County loud, offensive working with state and “You would not have heavy rain led county commissioners on music and inap- federal agencies during been able to talk to me in commissioners on Tues- How bad is it on the Ho- Tuesday directed propriate behav- the Memorial Day week- a normal tone of voice,” day to lift the burn ban. mosassa River head County Attorney ior by boaters end patrolling the Homo- he said of the noise. “They Also Tuesday, commis- springs during rowdy Denise Dymond packed into the sassa and Crystal Rivers, couldn’t hear me on the sioners ended the weekends? Lyn to develop a main spring and issuing 619 warnings and radio.” COVID-19 state of emer- Sheriff Mike Prender- noise ordinance adjoining canals 146 citations. Commissioner Ron gast had this to say: designed to re- has made it im- Prendergast said he was gency after Gov.
    [Show full text]
  • 2012 Guide 56Pp+Cover
    cc THE UK’S PREMIER MEETING PLACE FOR THE CHILDREN’S 4,5 &6 JULY 2012SHEFFIELD UK CONTENT INDUSTRIES CONFER- ENCE GUIDE 4_ 5_ & 6 JULY 2012 GUIDE SPONSOR Welcome Welcome to CMC and to Sheffield in the We are delighted to welcome you year of the Olympics both sporting and to Sheffield again for the ninth annual cultural. conference on children’s content. ‘By the industry, for the industry’ is our motto, Our theme this year is getting ‘ahead of which is amply demonstrated by the the game’ something which is essential number of people who join together in our ever faster moving industry. to make the conference happen. As always kids’ content makers are First of all we must thank each and every leading the way in utilising new one of our sponsors; we depend upon technology and seizing opportunities. them, year on year, to help us create an Things are moving so fast that we need, event which continues to benefit the kids’ more than ever, to share knowledge and content community. Without their support experiences – which is what CMC is all the conference would not exist. about – and all of this will be delivered in a record number of very wide-ranging Working with Anna, our Chair, and our sessions. Advisory Committee is a volunteer army of nearly 40 session producers. We are CMC aims to cover all aspects of the sure that over the next few days you will children's media world and this is appreciate as much as we do the work reflected in our broad range of speakers they put into creating the content from Lane Merrifield, the Founder of Club sessions to stretch your imagination Penguin and Patrick Ness winner of the and enhance your understanding.
    [Show full text]
  • Speaker Biographies
    October 28, 2003 Biographies and Contact Information DREW ALTMAN, PH.D. President and CEO Henry J. Kaiser Family Foundation 2400 Sand Hill Road Menlo Park, CA 94025 Phone: 650-854-9400 Drew Altman is President and Chief Executive Officer of the Henry J. Kaiser Family Foundation. One of the nation's largest private foundations devoted to health, the Foundation is a leading independent voice and source of research and information on health care in the United States. Since 1987, the Foundation has also operated a major program supporting efforts to develop a more equitable health system in South Africa. In 1991, Dr. Altman directed a complete overhaul of the Foundation’s mission and operating style, leading to the Foundation’s standing today as a leader in health policy and communications. Dr. Altman is a former Commissioner of the Department of Human Services for the state of New Jersey under Governor Tom Kean (1986-1989). Prior to joining the Foundation in 1990, Dr. Altman was director of the Health and Human Services program at the Pew Charitable Trusts. He was a vice president of the Robert Wood Johnson Foundation from 1981 to 1986, and served in a senior position in the Health Care Financing Administration in the Carter administration. Dr. Altman received his Ph.D. in political science from the Massachusetts Institute of Technology, where he taught graduate courses in public policy. He did his post-doctoral work at the Harvard School of Public Health before moving on to public service. Dr. Altman is a leading expert on national health policy and publishes and speaks widely on health issues.
    [Show full text]
  • Bowling Alone, but Online Together? Virtual Communities and American Public Life
    Bowling Alone, But Online Together? Virtual Communities and American Public Life Felicia Wu Song Charlottesville, Virginia B.A., Yale University, 1994 M.A., Northwestern University, 1996 A Dissertation presented to the Graduate Faculty of the University of Virginia in Candidacy for the Degree of Doctor of Philosophy Department of Sociology University of Virginia May, 2005 Bowling Alone, but Online Together? Virtual Communities and American Public Life Felicia Wu Song James Davison Hunter, Chair Department of Sociology University of Virginia ABSTRACT The integration of new communication technologies into the fabric of everyday life has raised important questions about their effects on existing conceptions and practices of community, relationship, and personal identity. How do these technologies mediate and reframe our experience of social interactions and solidarity? What are the cultural and social implications of the structural changes that they introduce? This dissertation critically considers these questions by examining the social and technological phenomenon of online communities and their role in the ongoing debates about the fate of American civil society. In light of growing concerns over declining levels of trust and civic participation expressed by scholars such as Robert Putnam, many point to online communities as possible catalysts for revitalizing communal life and American civic culture. To many, online communities appear to render obsolete not only the barriers of space and time, but also problems of exclusivity and prejudice. Yet others remain skeptical of the Internet's capacity to produce the types of communities necessary for building social capital. After reviewing and critiquing the dominant perspectives on evaluating the democratic efficacy of online communities, this dissertation suggests an alternative approach that draws from the conceptual distinctions made by Mark E.
    [Show full text]
  • Educator Sexual Misconduct: a Synthesis of Existing Literature
    POLICY AND PROGRAM STUDIES SERVICE Educator Sexual Misconduct: A Synthesis of Existing Literature 2004 U.S. DEPARTMENT OF EDUCATION OFFICE OF THE UNDER SECRETARY DOC # 2004-09 Educator Sexual Misconduct: A Synthesis of Existing Literature Prepared for the U.S. Department of Education Office of the Under Secretary Policy and Program Studies Service By Charol Shakeshaft Hofstra University and Interactive, Inc. Huntington, N.Y. 2 This report was prepared for the U.S. Department of Education under Purchase Order ED-02-PO-3281. The views expressed herein are those of the authors. No official endorsement by the U.S. Department of Education is intended or should be inferred. U.S. Department of Education Rod Paige Secretary June 2004 This report is in the public domain. Authorization to reproduce it in whole or in part is granted. While permission to reprint this publication is not necessary, the citation should be: U.S. Department of Education, Office of the Under Secretary, Educator Sexual Misconduct: A Synthesis of Existing Literature, Washington, D.C., 2004. CONTENTS 1.0 Purpose and Methods of Synthesis 1 1.1 Definitions 1.2 Scope of synthesis search 1.3 Methods of synthesis 2.0 Description of Existing Research, Literature, or Other Verifiable Sources 4 2.1 Categories of discourse 2.2 Systematic studies 2.3 Practice-based accounts with first or third person descriptions 2.4 Newspaper and other media sources 2.5 General child sexual abuse data sets and instruments 2.6 Availability of research 3.0 Prevalence of Educator Sexual Misconduct 16
    [Show full text]
  • New York Times Company
    The New York Times Company 2008 Annual Report TO OUR A vigorous and robust press that thoroughly covers the SHAREHOLDERS political, economic, social and scientific issues of the day has a profound effect on our quality of life and the vitality of our In an Op-Ed piece in The New York Times last October, public and private institutions. Warren Buffett, the well-known investor and CEO of Berkshire Hathaway, wrote: While we believe that newspapers will continue to be an important medium for years to come, we also realize that “The financial world is a mess, both in the United States we must provide our high-quality journalism in an increas- and abroad. Its problems, moreover, have been leaking into ing number of ways. For that reason, we have been working the general economy, and the leaks are now turning into a for some time to transform the Times Company from one gusher. In the near term, unemployment will rise, business focused primarily on print to one that is increasingly digital activity will falter and headlines will continue to be scary.” in focus and multiplatform in delivery. As is often the case with Warren, all of this proved to be true So the important questions for us are: How do we continue and we have seen the effects in our businesses. to provide the printed products that hundreds of thousands of our readers treasure while appealing to a new generation Our 2008 total revenues declined 8%. Revenues from adver- of consumers? How do we get paid for the journalism we tising, our primary source of revenue, fell 13%.
    [Show full text]