Media Kit 2020

MEDIA KIT 2020

+44 (0)131 467 4630 [email protected] theskinny.co.uk COVER TO COVER

The Skinny exists to develop, celebrate and support creativity. We work with local and international illustrators and photographers to design bespoke, striking covers that draw in the reader. Scotland’s free, monthly magazine . CO .UK

INDEPENDENT CULTURAL JOURNALISM covering all things cultural with a August 2019 Issue 167 FREE grassroots focus. EMBRACE THE CHAOS REFLECTING THE WORLD TODAY AT EDINBURGH'S FESTIVALS WITH FRINGE OF COLOUR, JOSIE LONG, SOPHIE DUKER, TRAVIS ALABANZA, MATT WINNING, DERAY MCKESSON, SOFIE HAGEN, KATE TEMPEST, SHARON VAN ETTEN, CORIN SWORN AND... FRINGE DOG The Skinny celebrates creativity. SHORTLISTED FOR PPA SCOTLAND COVER OF THE YEAR 2019

The Student Guide Free inside, a 24 page introduction to life in MUSIC your new city Siobhan Wilson Charly Bliss Film Rev Magnetic Joanna Hogg Patience Lulu Wang Tacocat do - something we Take One Action Erland Cooper GYFF Hamish Hawk Annie Booth Music Into the Wilds YACHT FILM EXPLORE THE SCOTTISH OUTDOORS WITH Jenny Hval Beats Broken Chanter Josephine Decker OUR SPRING ADVENTURE SPECIAL Joe Penna The Spook School Kaputt BOOKS Denise Mina Clubs value a lot when so Violet ART AISHA FREE • 2019 Shadi Habib Allah Dundee Design Art Festival Ashanti Harris Talk Art THEATRE Doors Open Days STUDENT Zinnie Harris Mele Broomes Theatre Scottish Mental The Panopticon Health Arts Festival many interviews Books Ra Page GUIDE Dundee — Edinburgh — Glasgow just ask the same SIGRID oN BEING A CoLLEGE DRoPouT, questions.” WoRKING HARD AND STAYING GRouNDED

2 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 3 GET INVOLVED It’s not all about print. As an agile THE SKINNY media brand, we communicate with our loyal readership through multiple physical, digital and experiential channels.

PRINT EVENTS DIGITAL 35,000 free copies (see p14-15) distributed across We’ll do it live Edinburgh, Glasgow, Dundee and airports every month

THESKINNY.CO.UK ZAP SOCIALS (see p10-11) (see p12-13) (see p6) 125,000 monthly 12,000 subscribers unique users to our weekly email newsletter

INSTAGRAM FACEBOOK TWITTER ADVERTS SUPPLEMENTS PROMOTED 14.6k + followers 50.6k+ followers 52.3k+ followers (see p8-9) (see p16) CONTENT (see p16)

4 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 5 READERS & REACH STAMPS OF APPROVAL

The Skinny reader is young, has cash, and goes out. Culturally adventurous, Don’t take our word for it. Here is a small selection of the organisations who our core demographic is 18-34 years old, ABC1 and a roughly even gender split, support The Skinny. favouring women.

55% 54%

46%

37%

8% 18-34 35-54 55-65+ Women Men

DISTRIBUTION PARTNERS

You can find the magazine for free at over 500 distributors across Edinburgh, Glasgow and Dundee, plus selected airports including Gatwick. We hand- pick our stockists to match the interests of our readers.

We couldn’t list all of them here, but here’s a sample.

Edinburgh Glasgow Dundee Filmhouse CCA Abertay University Out of the Blue Drygate Dundee Contemporary Arts Paradise Palms Fopp Grouchos Summerhall Glasgow Film Theatre Le Freak a a a The Pitt Nice N Sleazy University of Dundee 115,000 social media 125,000 monthly unique 35,000 free monthly followers across users, 350,000 monthly copies and 165,000 Usher Hall Tramway 71 Brewing Facebook, Twitter page views and 12,000 monthly readers and Instagram email subscribers Would you like to stock The Skinny too? Get in touch!

6 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 7 PRINT ADVERTISING There’s no need to include crop marks on any of our Since 2005 The Skinny’s adverts and we only require flagship monthly* printed a bleed on Full Page adverts. magazine has been a trusted 1/8 Box source of events and culture 117.5mm(w) x 73mm(h) Full Page recommendations in Glasgow, Bleed: 275mm(w) x 342mm(h) Full Page: £1395 Edinburgh and Dundee. £325 Trim: 265mm(w) x 332mm(h) Inside Front Cover: £1645 Type Safe: 240mm(w) x 310mm(h) Page 3: £1645 ABC certified as the biggest Outside Back Cover: £1745 listings mag in the country, and printed on distinctive trimmed-tabloid size recycled 1/4 Box newsprint, The Skinny provides 117.5mm(w) x 150mm(h) unique access to the discern- Sponsored Listings DPS ing 18-34 year old culture £545 Nested Boxes: 57mm(w) x 57mm(h) consumer in Scotland. Base banners: 239mm(w) x 12mm(h) Print artwork should be £500 300dpi, CMYK and sent as 1/4 Vertical either a JPEG or a PDF with 57mm(w) x 304mm(h) all layers, fonts and images embedded. £545

Need a hand putting together DPS your ad artwork? We offer in- B: 540mm(w) x 342mm(h) house design** by professional T: 530mm(w) x 332mm(h) designers for just £75 +vat 1/2 Vertical TS: 500mm(w) x 310mm(h) per advert. 117.5mm(w) x 304mm(h) £2500 All prices listed are £895 exclusive of VAT.

Send adverts to [email protected] Cover Wrap Consists of front cover, IFC, IBC and OBC *turn to p19 for dates / 1/2 Horizontal B: 540mm(w) x 342mm(h) deadlines 239mm(w) x 150mm(h) T: 530mm(w) x 332mm(h) TS: 500mm(w) x 310mm(h) **subject to capacity £895 £9500

8 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 9 THESKINNY.CO.UK Desktop Mobile Billboard £18 CPM Billboard Our website isn’t just an Tech specs: engaging platform for all our 970px(w) x 250px(h) 320px(w) x 50px(h) news and features. It’s a dyna- u Traditional image formats and mic way of reaching our tech- rich media accepted savvy readership, via high- impact display units (p11) and u Maximum file size 1mb custom promoted content (p16). u Please submit files 5 days u 125,000 unique users before live date per month Illustration: Elena Boils u 350,000 page impress- MPU £20 CPM ions per month 300px(w) x 250px(h) u 0.18% average click- through rate

u 49% of traffic from mobile devices Reskin and Billboard The cost of advertising on Please provide billboard and theskinny.co.uk is determined by reskin as two different images. pageviews or impressions. This means you pay for the actual £38 CPM number of times your advert will be seen (CPM, cost per thousand impressions). Reskin Specs See the prices on the right? That’s how much 1,000 impres- Total Area: sions costs. We recommend 2560px(w) x 1440px(h) booking at least 10,000 impressions for an effective campaign. Mandatory Blank Central Area: 970px(w) x 1440px(h)

Example price: Safe Zone (for key information): Billboard x 20,000 150px(w) each side x 600px(h) = £360 (20 x £18) Supply as one image, with the design filling the total area so that it is visible on even the biggest screens. Reskins do not scroll with the page and are not sold without a billboard.

10 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 11 THE SKINNY ZAP BESPOKE SOLUS EMAIL Create your own bespoke email and An organically grown, effortless- send your message direct to our ZAP ly informed weekly eNewsletter. BOX signups. The Skinny team can help you create a beautifully engaging ADVERTISING u Every Thursday message to suit our reader’s demands 300px(w) x 250px(h) a and convey your campaign effectively. u Top weekly recommendations £120 £900 + £100 Creation Fee a u 12,000+ subscribers u Also hosted on Photos: Beth Chalmers theskinny.co.uk BANNER u Posted via social networks ADVERTISING 100,000+ friends/followers 600px(w) x 250px(h) a £240 Please provide artwork to your sales contact no later than Friday prior to inclusion.

All prices listed are exclusive of VAT. ADVERTORIAL

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Image + 75 words

READER OFFERS Images in advertorial commissioned by £30 per week The Skinny on behalf of Ace & Tate.

12 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 13 Photo: Alice Meikle

EVENTS Over the years we’ve curated exhibi- tions, hosted short film competitions, given out comedy awards, sponsored music festival stages, run club nights and put on more gigs than you can shake a mic at.

Ace & Tate Store Launch When Dutch eyewear brand Ace & Tate opened their first Scottish store in Glasgow, The Skinny helped them throw a launch party, with free beer and DJs. What more could you want?

Kelburn Garden Party In 2019 we continued our partnership with the West Coast’s long- running jewel of a music festival. We curated the Pyramid Stage’s Saturday bill, selecting the best local and up-and-coming artists - headlined by Bossy Love. CineSkinny on Tour We took our established film festival guide The CineSkinny ‘on the road’ in 2019, by hosting screenings in Edinburgh and Glasgow of a selection of short films by independent filmmakers.

LeithLate We’ve also worked with: As part of our partnership with local - International Magazine Festival grassroots arts festival LeithLate, - Edinburgh International Film Festival we curated the main stage at Leith - Filmhouse House Guests Festival’s 2019 Gala Day, exclusively ... and many more booking female-identifying acts. Contact: [email protected] to find out more

THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 15 CREATIVE PROJECTS FEST MAGAZINE

For campaigns requiring a more tailored approach. Established in 2002, our sister magazine Fest has grown to become the biggest free guide to the Edinburgh festivals. Now we’ve taken it Down

ADVERTISING FEATURE Under to cover the festivals in Adelaide, Australia. Burn(s)ing Up

Celebrate the legacy of Robert Burns through a series of events taking place across Edinburgh as part of Burns&Beyond in January

anuary is a typically quiet month across Jthe board. But, fortunately, here in bonnie Scotland we have the annual haggis-eating, whisky-drinking celebration that is Burns Night to look forward to at the end of the month. This year, on 25 January, Scottish and Chinese culture collide as Burns Night falls on the same day as Chinese New Year. This is something that won’t happen again for another 76 years, which basically means most of us won’t live through it again, so we should probably all make the most of it. 2020 sees the turn of the Year of the Rat in the Chinese calendar – make of that strange coincidence what you will. To mark the moment, a display of over 400 Chinese lanterns will be set up in Edinburgh’s St Giles' Cathedral from 22 January-1 February. Free during daytime and ticketed from 5.30pm each evening, where the display will be trans- formed into a sensory experience, illuminated and with music soundtrack, alongside a programme of as-yet unannounced events. The

festival will also team up with Edinburgh’s Stanley Odd

Chinese New Year Festival for a series of events Photo: Chris Pepper taking place across the capital. Across the rest of the programme, discovering live performances curated by Kixx Collective. Rounding off the line-up is the Grant Hutchison. Burns&Beyond looks to explore the enduring leading artists and collectives from across live return of Scottish alternative hip-hop “Too many people are making this impact of Rabbie’s work across a multitude of Scotland and beyond, this year featuring Aidan group Stanley Odd, who will perform a full decision as their only way out of a life marred art forms. Taking place from 21 January-9 O’Rourke’s Lucky Middlemass’s Tavern, an band set. The Leith Collective welcomes the by depression and other mental health issues. February through a series of cross-genre evening of live music and spoken word, cream of local talent with Leith’s finest DJ and Our decision to focus on young people and events around Edinburgh, including gigs, featuring Kinnaris Quintet, Rozi Plain and singer-songwriter Joseph Malik, the anarchic children was made because we felt that was an comedy nights, a ‘Not-So-Traditional Burns Aisha Jassat, who was recently chosen by Tam Dean Burn & the Bum Clocks and a host of area massively lacking in funding and support Supper’ hosted by comedian Scott Gibson and Jackie Kay as one of Britain’s 10 best BAME special guests including legendary house DJ and also an area where the most change could much more, some of the country’s most writers, will perform some of her poetry. Ashley Beedle from Ramrock HiFi. The be made,” he continues. “We feel strongly that renowned creatives will provide their own Neu! Reekie! will also bring a selection problem is how you fit it all into one night. prevention is the best approach when tackling takes on Burns’ legacy. of wordsmiths and musicians to the Crawl with In the comedy realm, Gilded Balloon’s mental health and this begins with children The Burns&Beyond Festival Club at the Michael Pedersen teaming up with Finiflex’s Basement Theatre hosts an array of comics and young people in society.” Assembly Rooms will feature headline sets Davie Miller to revive their mini-set initially over two nights at The Comedy Show Burns Earlier this year the charity released a from Scottish musical legends including commissioned as part of Andrew Weatherall’s Special (24 Jan, 9pm; 25 Jan, 6.30pm), with MC compilation album, Tiny Changes – A Cele- Edywn Collins (23 Jan, 9pm), Tide Lines (24 Psychedelic Faber Social stage at Festival No.6 Gareth Waugh, headliner Scott Capurro and bration of Frightened Rabbit's The Midnight Jan, 9pm) and a Tea-Time Ceilidh with ‘The in Portmeirion, North Wales. This time around more guests to be announced. Meanwhile, the Organ Fight, featuring contributions from Ceilidh King’ Fergie MacDonald (24 Jan, 6pm) they’ll be joined by former TeenCanteen company’s Rose Theatre will also host two musicians and friends of Scott Hutchison. and each night from 10.30pm a free Aftershow frontwoman Carla J. Easton, who was recently theatrical productions over the course of the Artists including Julien Baker, Biffy Clyro and Party featuring Scottish DJ and electronic shortlisted for the 2019 SAY Award for her festival – The Ghosting of Rabbie Burns (24 Jan, Death Cab for Cutie’s Ben Gibbard provided pioneer Davie Miller of FiniTribe and Paradise second solo album, Impossible Stuff. 7pm) and Armour: A Herstory of the Scottish their own takes on tracks from Frightened Palm Records. As well as this, Pedersen’s Neu! Reekie! Bard (23 Jan, 7.30pm). All of which is part of Rabbit’s seminal second album to celebrate its And returning this year is the flagship co-founder Kevin Williamson will perform a the Red, Red Rose Street series of events, 10 year anniversary. “Scott touched so many Culture Crawl, where audiences explore up to reworked version of Burns’ poem Tam o’ encompassing several venues on Rose Street. people during his life and the results of his eight Edinburgh landmark buildings and Shanter from memory, with music by Craig There are events for all the family to enjoy reach have become apparent since his death venues across the Old and New Town, Lithgow and dancers and performers of the too. You can take the kids along to experience through the support for the family and the their very first Burns Supper at the freeBairns’ charity,” says Grant Hutchison. Burns Supper (25 Jan, 11.45am) and their first “I think a lot of people agree that real ever gig at Major Minor Music Club (26 Jan, change is needed in our approach to mental 1.45pm), both at the Freemason’s Hall on health and that it is something which can and George Street. Irish-born, Glasgow-based possibly will impact everyone’s life, whether musician Martha Ffion and her band will that is through direct experience or being a perform at the Major Minor Music Club, which witness to it in someone close to you,” he returns to the festival following a sold-out continues. “Sharing music and entertainment event last year. as a way of fundraising seemed like the Coming to the festival for the first time is obvious thing to do and we are so happy to be Tiny Changes, the festival’s official charity, a part of Burns&Beyond in 2020.” who are hosting a concert at the Usher Hall Burns&Beyond takes place at various venues across called A Waltz Across the Carpet (26 Jan, Edinburgh, 21 Jan-9 Feb 2020 7pm). All the money raised from the concert and from fundraising throughout the festival will go towards the charity. The night has been curated by Grant Hutchison and family, with a line-up of music and entertainment in celebration of Scott Hutchison. “We started the charity in May 2019 as a response to my Rachel Sermanni brother Scott’s suicide the year before,” says Photo: Ryan Johnston

26 Feature THE SKINNY Advertorial in print Advertorial on web Fest Edinburgh Fest Adelaide Promoted content Use The Skinny to tell your story. We can use our seasoned journalists, pho- u Official media partner to the u Only dedicated festival maga- tographers and illustrators to develop print and web content to your brief, all in Edinburgh Festival Fringe zine in the city, est. 2018 our trusted tone. u Prints a massive 125,000 u Prints a competitive 25,000 copies in total copies total, and growing . CO .UK

INDEPENDENT CULTURAL JOURNALISM FREE u Six editions: one Preview u Four editions: one Preview, before the festivals, five three Festival issues during School o esin Communication Design Product Design Engineering Product Design Silversmithing & Jewellery Festival issues in August Interior Design February and March Interaction Design Fashion Design Textile Design

School o Fine Art Painting & Printmaking Sculpture & Environmental Art Fine Art Photography Master of Fine Art

Mackintosh School o Architecture u u DEGrEE Architecture Compact A5 size for easy Same winning formula of Sho portability pocket-sized A5 editions 2016 and strategic distribution u Targeted distribution to box offices and key venues

18–25 June

July 2019 Lifestyle 33

Supplements Got a show at Edinburgh and Adelaide? Ask about cross-festival packages. We can turn our in-house expertise to creating a unique multi-page exploration of your event, festival or exhibition. This can be stitched into The Skinny or For rates and more information, talk to George ([email protected]) or printed as a high-quality stand-alone publication. head to fest-mag.com/advertise

16 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 17 CHVRCHES live atHydro, SSE Glasgow. Photo: Allan Lewis

2020 STREET DATES & DEADLINES

Booking Artwork Street

January 2020 11 Dec 17 Dec 3 Jan February 22 Jan 28 Jan 3 Feb March 19 Feb 25 Feb 3 Mar April 18 Mar 24 Mar 31 Mar May 15 Apr 21 Apr 28 Apr June 20 May 26 May 2 Jun July 17 Jun 23 Jun 30 Jun August 22 Jul 28 Jul 4 Aug September 19 Aug 25 Aug 1 Sep October 16 Sep 22 Sep 29 Sep November 21 Oct 27 Oct 3 Nov December 18 Nov 24 Nov 1 Dec January 2021 9 Dec 17 Dec 5 Jan

PAYMENT Ts & Cs u Print advertising clients have 7 u You will have 48 hours after book- days after street date to make ing to cancel your advert after payment which time you will be liable for the full cost of the advertising booked u All invoicing is electronic unless otherwise stated u If advertising is booked but artwork not provided by the deadline, the u Up to 30% may be added to client is still liable for the cost of your invoice as a late payment the advertising charge if you do not pay by the agreed date u All prices listed are exclusive of VAT

Full terms and conditions can be found at: theskinny.co.uk/about/advertising-terms-and-conditions

THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 19 Contact Us

1.9 1st Floor Tower Advertising: [email protected] Techcube Events: [email protected] Summerhall Fest: [email protected] Edinburgh /theskinnymag EH9 1PL @theskinnymag +44 (0)131 467 4630 @theskinnymag THE SKINNY Media Kit 2020 Cover Illustration: Katie Smith