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Media Kit 2020 MEDIA KIT 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk COVER TO COVER The Skinny exists to develop, celebrate and support creativity. We work with local and international illustrators and photographers to design bespoke, striking covers that draw in the reader. Scotland’s free, monthly magazine . CO .UK INDEPENDENT CULTURAL JOURNALISM covering all things cultural with a August 2019 Issue 167 FREE grassroots focus. EMBRACE THE CHAOS REFLECTING THE WORLD TODAY AT EDINBURGH'S FESTIVALS WITH FRINGE OF COLOUR, JOSIE LONG, SOPHIE DUKER, TRAVIS ALABANZA, MATT WINNING, DERAY MCKESSON, SOFIE HAGEN, KATE TEMPEST, SHARON VAN ETTEN, CORIN SWORN AND... FRINGE DOG The Skinny celebrates creativity. SHORTLISTED FOR PPA SCOTLAND COVER OF THE YEAR 2019 MUSIC | FILM | CLUBS | THEATRE | ART | BOOKS | COMEDY | TRAVEL | FOOD & DRINK | INTERSECTIONS | LISTINGS . CO . CO .UK “One of .UK INDEPENDENT CULTURAL JOURNALISM INDEPENDENT CULTURAL JOURNALISM FREE December 2019 Issue 171 “Being featured on the success FREE April 2019 Scotland Issue 163 the cover of The stories in Skinny was a very independent significant moment CHRISTMAS, NEW YEAR, AND A 2019 RECAP journalism” for us. The feature That's a Ninja Tune Wrap (Tom Adcock, MUSIC | FILM | CLUBS | THEATRE | ART | BOOKS | COMEDY | TRAVEL | FOOD & DRINK | INTERSECTIONS | LISTINGS delved deeper than MUSIC | FILM | CLUBS | THEATRE | ART | BOOKS | COMEDY | TRAVEL | FOOD & DRINK | INTERSECTIONS | LISTINGS senior publicist) just skimming the . CO . .UK CO .UK INDEPENDENT CULTURAL JOURNALISM INDEPENDENT CULTURAL JOURNALISM surface of what we FREE September 2019 Issue 168 FREE May 2019 Scotland Issue 164 The Student Guide Free inside, a 24 page introduction to life in MUSIC your new city Siobhan Wilson Charly Bliss Film Rev Magnetic Joanna Hogg Patience Lulu Wang Tacocat do - something we Take One Action Erland Cooper GYFF Hamish Hawk Annie Booth Music Into the Wilds YACHT FILM EXPLORE THE SCOTTISH OUTDOORS WITH Jenny Hval Beats Broken Chanter Josephine Decker OUR SPRING ADVENTURE SPECIAL Joe Penna The Spook School Kaputt BOOKS Denise Mina Clubs value a lot when so Violet ART AISHA FREE • 2019 Shadi Habib Allah Dundee Design Art Festival Ashanti Harris Talk Art THEATRE Doors Open Days STUDENT Zinnie Harris Mele Broomes Theatre Scottish Mental The Panopticon Health Arts Festival many interviews Books Ra Page GUIDE Dundee — Edinburgh — Glasgow just ask the same SIGRID oN BEING A CoLLEGE DRoPouT, questions.” WoRKING HARD AND STAYING GRouNDED MUSIC | FILM | CLUBS | THEATRE | ART | BOOKS | COMEDY | TRAVEL | FOOD & DRINK | INTERSECTIONS | LISTINGS MUSIC | FILM | CLUBS | THEATRE | ART | BOOKS | COMEDY | TRAVEL | FOOD & DRINK | INTERSECTIONS | LISTINGS Free Love (Suzi and Lewis Cook) As well as being stitched into The Skinny SHORTLISTEDSIGRID “I’m a college dropout!” September issue, we also print 25,000 FOR PPA MAKINGSCOTLAND MUSIC IN HALLS • BANDS WHO FORMED AT UNI • PROMOTER GUIDE ALTERNATIVE NIGHTS OUT • GOING ALCOHOL-FREE • MAGAZINE CULTURE ZERO WASTE SCOTLAND • PLASTIC-FREE SHOPPING • GET INTO NATURE SUPPLEMENTVINTAGE SHOPPING OF • WHAT TO DO IF UNI ISN'T FOR YOU stand-alone copies of our Student Guide, THE YEAR 2019 which are handed out at freshers fairs. 2 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 3 GET INVOLVED It’s not all about print. As an agile THE SKINNY media brand, we communicate with our loyal readership through multiple physical, digital and experiential channels. PRINT EVENTS DIGITAL 35,000 free copies (see p14-15) distributed across We’ll do it live Edinburgh, Glasgow, Dundee and airports every month THESKINNY.CO.UK ZAP SOCIALS (see p10-11) (see p12-13) (see p6) 125,000 monthly 12,000 subscribers unique users to our weekly email newsletter INSTAGRAM FACEBOOK TWITTER ADVERTS SUPPLEMENTS PROMOTED 14.6k + followers 50.6k+ followers 52.3k+ followers (see p8-9) (see p16) CONTENT (see p16) 4 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 5 READERS & REACH STAMPS OF APPROVAL The Skinny reader is young, has cash, and goes out. Culturally adventurous, Don’t take our word for it. Here is a small selection of the organisations who our core demographic is 18-34 years old, ABC1 and a roughly even gender split, support The Skinny. favouring women. 55% 54% 46% 37% 8% 18-34 35-54 55-65+ Women Men DISTRIBUTION PARTNERS You can find the magazine for free at over 500 distributors across Edinburgh, Glasgow and Dundee, plus selected airports including Gatwick. We hand- pick our stockists to match the interests of our readers. We couldn’t list all of them here, but here’s a sample. Edinburgh Glasgow Dundee Filmhouse CCA Abertay University Out of the Blue Drygate Dundee Contemporary Arts Paradise Palms Fopp Grouchos Summerhall Glasgow Film Theatre Le Freak a a a The Pitt Nice N Sleazy University of Dundee 115,000 social media 125,000 monthly unique 35,000 free monthly followers across users, 350,000 monthly copies and 165,000 Usher Hall Tramway 71 Brewing Facebook, Twitter page views and 12,000 monthly readers and Instagram email subscribers Would you like to stock The Skinny too? Get in touch! 6 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 7 PRINT ADVERTISING There’s no need to include crop marks on any of our Since 2005 The Skinny’s adverts and we only require flagship monthly* printed a bleed on Full Page adverts. magazine has been a trusted 1/8 Box source of events and culture 117.5mm(w) x 73mm(h) Full Page recommendations in Glasgow, Bleed: 275mm(w) x 342mm(h) Full Page: £1395 Edinburgh and Dundee. £325 Trim: 265mm(w) x 332mm(h) Inside Front Cover: £1645 Type Safe: 240mm(w) x 310mm(h) Page 3: £1645 ABC certified as the biggest Outside Back Cover: £1745 listings mag in the country, and printed on distinctive trimmed-tabloid size recycled 1/4 Box newsprint, The Skinny provides 117.5mm(w) x 150mm(h) unique access to the discern- Sponsored Listings DPS ing 18-34 year old culture £545 Nested Boxes: 57mm(w) x 57mm(h) consumer in Scotland. Base banners: 239mm(w) x 12mm(h) Print artwork should be £500 300dpi, CMYK and sent as 1/4 Vertical either a JPEG or a PDF with 57mm(w) x 304mm(h) all layers, fonts and images embedded. £545 Need a hand putting together DPS your ad artwork? We offer in- B: 540mm(w) x 342mm(h) house design** by professional T: 530mm(w) x 332mm(h) designers for just £75 +vat 1/2 Vertical TS: 500mm(w) x 310mm(h) per advert. 117.5mm(w) x 304mm(h) £2500 All prices listed are £895 exclusive of VAT. Send adverts to [email protected] Cover Wrap Consists of front cover, IFC, IBC and OBC *turn to p19 for dates / 1/2 Horizontal B: 540mm(w) x 342mm(h) deadlines 239mm(w) x 150mm(h) T: 530mm(w) x 332mm(h) TS: 500mm(w) x 310mm(h) **subject to capacity £895 £9500 8 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 9 THESKINNY.CO.UK Desktop Mobile Billboard £18 CPM Billboard Our website isn’t just an Tech specs: engaging platform for all our 970px(w) x 250px(h) 320px(w) x 50px(h) news and features. It’s a dyna- u Traditional image formats and mic way of reaching our tech- rich media accepted savvy readership, via high- impact display units (p11) and u Maximum file size 1mb custom promoted content (p16). u Please submit files 5 days u 125,000 unique users before live date per month Illustration: Elena Boils Illustration: u 350,000 page impress- MPU £20 CPM ions per month 300px(w) x 250px(h) u 0.18% average click- through rate u 49% of traffic from mobile devices Reskin and Billboard The cost of advertising on Please provide billboard and theskinny.co.uk is determined by reskin as two different images. pageviews or impressions. This means you pay for the actual £38 CPM number of times your advert will be seen (CPM, cost per thousand impressions). Reskin Specs See the prices on the right? That’s how much 1,000 impres- Total Area: sions costs. We recommend 2560px(w) x 1440px(h) booking at least 10,000 impres- sions for an effective campaign. Mandatory Blank Central Area: 970px(w) x 1440px(h) Example price: Safe Zone (for key information): Billboard x 20,000 150px(w) each side x 600px(h) = £360 (20 x £18) Supply as one image, with the design filling the total area so that it is visible on even the biggest screens. Reskins do not scroll with the page and are not sold without a billboard. 10 THE SKINNY Media Kit 2020 +44 (0)131 467 4630 [email protected] theskinny.co.uk 11 THE SKINNY ZAP BESPOKE SOLUS EMAIL Create your own bespoke email and An organically grown, effortless- send your message direct to our ZAP ly informed weekly eNewsletter. BOX signups. The Skinny team can help you create a beautifully engaging ADVERTISING u Every Thursday message to suit our reader’s demands 300px(w) x 250px(h) a and convey your campaign effectively. u Top weekly recommendations £120 £900 + £100 Creation Fee a u 12,000+ subscribers u Also hosted on Chalmers Beth Photos: theskinny.co.uk BANNER u Posted via social networks ADVERTISING 100,000+ friends/followers 600px(w) x 250px(h) a £240 Please provide artwork to your sales contact no later than Friday prior to inclusion. All prices listed are exclusive of VAT. ADVERTORIAL 600px(w) x 250px(h) a £300 Image + 75 words READER OFFERS Images in advertorial commissioned by £30 per week The Skinny on behalf of Ace & Tate.
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