PROGRAM 2014 From the label to the brand, is the hospitality industry entering a new dimension ?

Monday 17 march 2014 - Program MORNING 08h30 Welcome & registration at Le Bristol , Paris 09h00 Introductory speech by Georges Panayotis, President of MKG Group 09h15 MKG's presentation: Focus on hotel brands supply and demand 10h00 ROUNDTABLE Are franchisor-franchisee and investor-manager relationships getting harder in the context of an overwhelmingly digital economy?

Christophe ALAUX, Olivier CARVIN, President, Olivier COHN, Loïc GIROUD, Olivier PELAT, President, Isabelle ROCHELANDET, COO France, Groupe Maranatha CEO, France COO, Sogepar Europequipements VP Choice France

11h00 KEYNOTE SPEAKER

Yves CARCELLE, Vice President, Louis Vuitton Foundation for Creation

11h30 SPEED NETWORKING AND COFFEE BREAK 12h00 ROUNDTABLE What is the acceptable level of brand flexibility to allow international development?

BETTINA BAMERT, Director Philippe BIJAOUI, Laurent BONNEFOUS, Matthieu EVRARD, Executive Conversions, Marriott Inter- VP Development Europe, Chief Development Officer, Director - Development & national & the Ritz-Carlton InterContinental Hotels B&B Hotels Asset Management, Company LLC Group Louvre Hotels Group

David HEIJLIGERS, Senior Christian KARAOGLANIAN, David VELY,, Senior Vice Elie YOUNES, Senior Vice Director Development, Chief Development Officer, President Development President Development, France & Benelux, Accor Middle East & Africa, The Carlson Rezidor Hotel Whitbread Group

13h00 LUNCH - NETWORKING COCKTAIL Monday 17 march 2014 - Program AFTERNOON 14h30 MKG's presentation: The challenges and the tools of customer loyalty 15h15 KEYNOTE SPEAKER Jacques-Antoine GRANJON, Founder & CEO, vente-privee.com

15h45 ROUNDTABLE How to maintain and consolidate the direct relationship with clients?

Krystel BLONDEAU, Mana- Nicolas FERRARY, Martine GRANIER, Director Jean LAVERGNE, ging Director, Fédération Country Manager France, of the Travel Division, Chairman of the Board, Internationale des Logis Airbnb vente-privee.com SEH

Jean-Pierre NADIR, Eric de NEEF, Senior Vice Georges SAMPEUR, Founder, President Marketing & CRM, Chairman of the Board, Easyvoyage Global Branding, B&B Hotels Carlson

16h45 SPEED NETWORKING AND COFFEE BREAK

17h15 KEYNOTE SPEAKER

Nicolas BAVEREZ, Economist

17h45 ROUNDTABLE Internet, threat or opportunities for hotel groups ?

Veit FUHRMEISTER, Senior Daniel KERZNER, VP Digital, Heather LEISMAN, Olivier MOUCHET, Nicolas SALIN, Thomas STEINBRECHER, Regional Director Central & Loyalty & Partnership Managing Director EMEA, Director Corporate Solutions Founder & CEO, Travel Department Director, Eastern Europe, Expedia marketing (EAME), HotelTonight International, HRS VeryLastRoom.com Google France Hotels & Resorts

19h00 DINER COCKTAIL Tuesday 18 march 2014 - Program MORNING 08h30 Welcome & registration at Le Bristol hotel, Paris

09h00 KEYNOTE SPEAKER Mercedes ERRA, Founder of BETC, Executive President, Havas Worldwide

09h30 MKG's presentation: Brand strategies: global and regional 10h00 ROUNDTABLE What is the role of innovation in brand differentiation?

Bernard BASTIDE, Marketing Marco FANTON, Global Olivier HARNISCH, Christoph HOFFMANN, Geoffray MAUGIN, VP Global Serge TRIGANO, Manager Building Automa- Social Media Director, Chief Operating Officer, CEO, Marketing & Digital , co-Founder, tion System, Legrand Meliá Hotels International Carlson Rezidor Hotel Group 25hours Hotel Company Sofitel Worldwide Mama Shelter

11h10 SPEED NETWORKING AND COFFEE BREAK

11h30 ROUNDTABLE Human Resources: The General Manager, leader of his teams to achieve customer experience promise ?

Christian DAUJAT, Miroslav FOREJTEK, Christophe LAURE, Didier Le CALVEZ, Henri MAGNE, Michel ROCHAT, Academic Dean, General Manager, Park Inn General Manager, InterCon- President General Manager, Development Director, General Director, Ecole Glion by Radisson Prague tinental Paris le Grand Le Bristol Vatel Group Hôtelière de Lausanne

12h30 ROUNDTABLE European Strategic Forum: From label to brand, have hotel groups sufficiently engaged in change?

Sven BOINET, Puneet CHHATWAL, Pierre DENIZET, Wolfgang M. NEUMANN, Jean Gabriel PERES, Georges SAMPEUR, COO, CEO, Chairman of the Board, President & CEO, President & CEO, Chairman of the Board, Accor Steigenberger Hotels Group GMI/APPARTCITY The Rezidor Hotel Group Mövenpick Hotels & Resorts B&B Hotels

13h30 LUNCH COCKTAIL AND NETWORKING