U.S. HISPANIC MEDIA KIT 2016 US HISPANIC MEDIA KIT 2016 ESPN DEPORTES LA REVISTA IS THE ONLY SPANISH-LANGUAGE SPORTS MAGAZINE U.S. HISPANIC EDITION DEDICATED TO THE AVID U.S. HISPANIC FAN THAT Year Established: 2005 BRINGS MEN,SPORTS AND LIFESTYLE TOGETHER. Frequency: 6 x Year Circulation: 250,000 Total Readership: 974,000 Readers Source: Simmons 2012 Spring Pocketpiece EDITORIAL EXCELLENCE The leading Spanish-language sports publication in the U.S. A visual and tangible representation of the ESPN Brand - the worldwide leader in sports. Since launching in 2005, ESPN La Revista La Revista provides the highest- has developed a loyal fan base of readers quality editorial product and who count on us to deliver world-class delivers the most responsive, reporting by some of the leading journalists passionate and loyal audience to our advertisers. and personalities in the world of sports. We cover the most important teams, players, A MULTI-COMMUNICATIONS games and tournaments providing deep MEDIA PLATFORM coverage, analysis, all the while showcasing ∂ Television............... ESPN Deportes TV ∂ Radio...................... ESPN Deportes Radio the human side of the athletes relevant to ∂ Digital..................... ESPNDeportes.com U.S. Hispanic fans. ∂ Mobile..................... ESPN Deportes Movil ESPN readers are young, active, passionate ∂ Print........................ ESPN Deportes La Revista fans who consider sports an important staple of their daily lives. They live, breathe and love their favorite sports teams and EDITORIAL BREAKDOWN personalities. Soccer . 65% Boxing . 10% Baseball . 10% NFL . 5% NBA . 5% TURNKEY MARKETING OPPORTUNITIES Others . 5% Source: Publishers Estimate 2012 • Integrated Marketing Solutions • Sponsored Editorial Adjacencies • Customized Creative Inserts • National & Local Promotions • Custom Publishing • Event Marketing • Grassroots Programs • Athlete Appearances • Special Interest Publications • Retail Activations 2 US HISPANIC MEDIA KIT 2016 target READER PROFILE DEMOGRAPHICS HOUSEHOLD INCOME CHILDREN UNDER 18 $40,000 - $49,999................. 11% YES......... 61% $50,000 - $74,999.................. 22% NO........... 39% GENDER $75,000 - $99,999.................. 15% ∞MALE....... 88% ∞FEMALE... 12% $100,000 - $149,999.............. 11% HISPANIC ORIGIN $150,000 - $199,999.............. 5% OR DESCENT $200,000 - Plus....................... 5% FIRST GENERATION.. 80% Don’t Say................................... 4% BORN IN U.S. ............. 20% AVERAGE HHI: $58,300* EMPLOYMENT STATUS ∞ EMPLOYED........................ 89% LEVEL OF EDUCATION Source: GFK MRI Smart System Report. ∞ NOT EMPLOYED................ 11% GRADE SCHOOL....................... 2% January - June 2012. HIGH SCHOOL.......................... 2% *Simmons NCS/NHCS Fall 2010. HIGH schOOL graduate....... 12% SOME COLLEGE....................... 29% COLLEGE graduate.............. 43% AGE - MEDIAN AGE 33* ∞ UNDER 18.................... 7% COLLEGE POSTGRADUATE..... 12% ∞ 18 - 24.......................... 22% ∞ 25 - 35......................... 35% ∞ 36 - 44 ........................ 18% ∞ 45 - 54......................... 12% ∞ 55+ ............................. 6% Source: Simmons 2012 Spring Pocketpiece MARITAL STATUS PSYCHOGRAPHICS READERS: ∞ MARRIED...................... 44% ∞ NOT MARRIED............. 56% Are avid sports fans Love to buy new gadgets and appliances Like to pursue challenge, novelty and change Have a keen sense of adventure Like to stand out in a crowd LANGUAGE SPOKEN AT HOME ∞ SPANISH DOMINANT..........81% ∞ BILINGUAL.......................... 15% ∞ ENGLISH DOMINANT..........3% ∞ OTHER................................. 1% HOME OWNERSHIP ∞ OWN................... 54% ∞ RENT................... 38% ∞ OTHER................ 8% 3 US HISPANIC MEDIA KIT 2016 EDICIÓN DE LA COPA DEL MUNDO especial champions league LOS 9 ATLETAS QUE DEFINIRÁN YASIEL PUIG EL FUTURO DEL DEPORTE JOSÉ FERNÁNDEZ The Magazine is liked LEANDRO, James EL HIJO PRÓDIGO CRISTIANO RONALDO REGRESA A NEYMAR JR. SU CASA RodRíguez, LIONEL MESSI for Behind-the-SceneS LA SENSACIÓN El idilio EntrE MUNDIALISTA “MÉXICO MÓNICA PUIG, Robinson Canó y ES UN PAÍS LA NUEVA qUE MovErá SEattlE CARA DEL TENIS AL MADrID LATINOAMERICANO PRevio nFL CONFORMISTA. radiografía dE TENEMOS QUE anCeLotti TIENE loS 32 EquipoS EL SECrET o pArA EL CAMBIAR Y bICAMpEoNAT Kobe bRyant PREDICCIONES BUSCAR LA o y Su facEta DE LOS EXPERTOSDESTA máS crEativa INFORMATION pAMoS LAS EXCELENCIA” Brasil ANÁLISIS DEvIrTUDES LOS y DEfECT oS RAFAEL MÁRQUEZ 32 EQUIPOSDE LoS gRandes listo para SUS VIRTUDESde euRoPa AÑO 10 | VOLUMEN 2 $3.99 • USA www.espndeportes.com/larevista Y SUS DEFECTOS AÑO 10 | VOLUMEN 1 $3.99 • USA la fiesta CALENDARIO www.espndeportes.com/larevista fAll iSSUe 2014 AÑO 10 | VOLUMEN 3 www.espndeportes.com/larevista $3.99 • USA FAVORITE editoRIAL sections ∞ Jorge Ramos y Su Banda........................................................ 51% ∞ Bajo La Lupa: David Faitelson................................................ 25% Research confirms that the ∞ Mirada Abierta: José Ramón Fernández............................... 22% ESPN Deportes ∞ Top 20 Fuera de Juego by Fernando Palamo........................ 9% LA Revista Readers each Per Copy R Rate Base READER Edition 3.9 974,000 U.S. Hispanic: 250,000 974,000 250,000 IS THE IDEAL Total: CONSUMER 250,000 BPA audited circulation REAkDOwN C RCATIONI uL B ESPN Deportes La Revista readers are major U.S. Hispanic consumers of big-ticket items such as automobiles, per issue Cover price: $3.99 electronics, leisure products, computers and other Available in the top Hispanic DMA’s consumer goods. They are also 3 times more likely to be planning home ownership in the next 6 months. Source: Simmons 2012 Spring Pocketpiece 4 US HISPANIC MEDIA KIT 2016 U.S. HIspaNIC PREMIUM POSITIONS RATES Full Page $25,000 Inside Cover $31,250 1/2 Page $15,625 Inside Back Cover $29,976 4C 1X (frequency) 1/3 Page $11,246 Back Cover $32,504 CPM $100 2 Page Spread $50,000 Spread $56,250 TECHNICAL SPECIFICATIONS DIGital File FoRMAT DIGital File supply ∫ Files must be PDF/X-1a:2001 and must have a defined ∫ Files names should include publication, advertiser and issue date. output intent. Mechanical speciFICATIONS ∫ PDF/X-1a Must have all elements in CMYK format. ∫ Files may be submitted as single- or double-page spreads. ∫ Image resolution: all images combined within the PDF/X-1a must ∫ Files must contain a trim box set to the trim size of the magazine. be at a minimum 300dpi at 100% usage size. 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Flower St. Suite 3000 Los Angeles, CA 90017 | 213.896.2031 | [email protected] 5 US HISPANIC MEDIA KIT 2016 Going from HOMBRE ESPN Sports content to the aspirations We have relaunch the section aimed at of thexq U.S. athletes, fanatic, lover modern man high- Hispanic male level sports and thus of sophisticated sports fan... living.Hombre ESPN is a section that reveal to our readers the world of professional athletes. Their glamourses livestyle, their consumption habits, fashions, travels, hobbies, destinations. Anything that has to do with the lifestyle of elite athletes. DepartMENT STYLE Body WORK/ TRAINING/FITNESS TRENDING TECH FUN Cars Travel Estates, AND LIVING 6 US HISPANIC MEDIA KIT 2016 HOMBRE ESPN FASHION, FRAGRANCES & TECH 7 US HISPANIC MEDIA KIT 2016 HOMBRE ESPN GEAR, TRAVEL & LIFESTYLE 8 US HISPANIC MEDIA KIT 2016 TALENT PROFILES A RNDONI BIUR ARENA, DAVid Faitelson, Editorial Director Bajo La Lupa With over 18 years of experience, Andoni Biurrarena has been directing Renowned sports journalist David Faitelson is an analyst, field reporter and ESPN Deportes La Revista since 2006. Born in Montreal, Canada, and of host for a variety of studio shows for ESPN Deportes in the U.S. and ESPN Spanish descent, Biurrarena has worked in the U.S. for most of his career. in Latin America. Faitelson brings his considerable talent across various He has extensive experience in print and digital media and has worked for platforms, including television, radio, online and print. He serves as an analyst Deporte Internacional of Televisa Publishing and Audi Magazine, the TV on studio shows Cronómetro, Fútbol Picante, and Béisbol Esta Noche. He also network CBS TeleNoticias and the websites Univision.com and El Mundo serves as a regular contributor on SportsCenter, where he covers soccer, America.com.