Reimagine. Reinvent. Reconnect.

BARCELONA 25- 28 FEB 2019 1 01 The Mobile World Congress 2019 (MWC19) The event This year’s theme Telefónica’s participation

02 Key of Telefónica at MWC19

03 The presence of Telefónica at the Exhibition The Stand The Agora The Demos at Telefónica’s stand Other activities at the stand Telefónica’s presence in other stands

04 Special Event on Monday at 15.00

05 The presence of Telefónica at the Conference

06 Industry Analyst Office sessions

07 Other activities of Telefónica 4YFN YoMo Centre Glomo Awards

08 Useful information

2 For more details on Telefónica @ MWC 2019 Go to our Booth: Hall 3 Stand 3K31 Visit our MWC microsite: www.telefonica.com/mwc Or follow us in : @Telefonica #MWC19 3 The Congress is organised by the GSM Association (GSMA), 01 the main association of mobile operators. It was created in 1995 and unites nearly 800 mobile operators across 220 countries, as 01 well as other almost 300 associate members from the broader mobile ecosystem, such as handset manufacturers, The Mobile World companies, equipment vendors, companies, and media Congress 2019 (MWC19)1 and entertainment organisation

The event

The Mobile World Congress is the world’s greatest mobile event, taking place in Barcelona this year from February 25th to February 28th.

During the last edition2 in 2018, over 107,000 professionals from 205 countries discovered the latest innovations from more than This year’s theme3 2,400 international exhibitors and 320 first levelspeakers. 3,500 international media from all over the globe covered the event. The mobile communications revolution is driving the world’s major technology breakthroughs and this year the MWC19 will focus on “Intelligent Connectivity”. MWC18 ATTENDEES BY REGION The term is used to describe the powerful combination of Mobile World Congress 2019 Congress Mobile World flexible, high-speed networks, the Internet of Things (IoT), artificial intelligence (AI) and big data. Intelligent connectivity Asia marks the beginning of a new era defined by highly Pacific North Europe contextualised and personalised experiences, delivered as and America 14% when you want them. This is the future of our industry and our 65% Middle 10% East world. 7% The Congress will be organised around 8 themes: Connectivity, AI, Industry 4.0, Immersive Content, Disruptive Innovation, Africa Digital Wellness, Digital Trust, The Future. Americas 1% % 3 1 https://www.mobileworldcongress.com/about/ebrochure/ 2 https://digital.mwcbarcelona.com/mwc19-ebrochure/mwc-at-a-glance/ 3 https://www.mwcbarcelona.com/about/event-themes/

4 01 Telefónica’s participation

Telefónica will take part in this event on multiple levels, with a booth at the This dossier gathers all the information regarding the participation Exhibition, with an Agora, demos at GSMA Innovation City & MWCapital of Telefónica at the Mobile World Congress: information about the and other booths, several speakers at the Conference, several activities at stand, the speakers and the off-congress activities are covered as the booth, and participation in 4Y4N and YOMO. well as the main messages.

Also, some additional parallel off-congress activities will take place and some announcements will be made at the Congress.

During the Mobile World Congress, the Movistar network in Barcelona will be enhanced to accommodate more than 100,000 visitors concentrated around the MWC event campus, so that they can enjoy an excellent service. We will offer 5G coverage in some sites in Barcelona and chosen booths in MWC. NB- IoT and LTE-M network connectivity will also be available.

All the information about Telefónica’s participation in MWC19 will be updated on the microsite:

www.telefonica.com/mwc Mobile World Congress 2019 Congress Mobile World

5 Key Messages 02 02 of Telefónica at MWC19

At Telefónica, we believe it is people that give purpose to technology. In Our focus at the MWC19 will be strengthening our Relevance and conveying a time where technology is more present than ever in our lives, the most our Responsibility. important connection is human connection. Relevance begins with our clients, offering the best digital experience with the This is why, our mission is making our world more human by best technology at their service. connecting lives. Providing a connection that unites people instead of Responsibility entails growing in a sustainable way, in a fair regulatory isolating them; a connection that invites people to be themselves, to environment, to deliver benefit to all our stakeholders and connect with express themselves and to share. Connections that can be controlled and society. that guarantee security and integrity. Helping people, businesses and societies to be united, to thrive and enjoy. Our claim will walk our visitors & stakeholders around reimagining connectivity, reinventing networks and customer experience and reconnecting with society. Mobile World Congress 2019 Congress Mobile World

6 02 Reimagine. Reinvent. Reconnect. Mobile World Congress 2019 Congress Mobile World

7 02 Reimagine Connectivity is the oxygen of the digital world

Over the last 10 years, connectivity has radically changed our lives. The explosion in the number of connections has been accompanied by an exponential growth of data, artificial intelligence learning capabilities and a world of insights. We live in a change of era, a true revolution with the greatest impact in terms of wealth creation at an unprecedented speed.

If we look around, we see that the world in which we live is defined by one concept: connections; Today, quality of life largely depends on it. Can you imagine your life without connectivity?

And that’s where we come in. We are up to the challenge. We have the ability to use technology to connect people, companies, families, societies, lives... At anytime, anywhere, no matter how far…

Connectivity is the foundation to allow the best customer experience. Telco infrastructures underpin the digital world. And we are prepared for the ongoing explosion in demand, it is our core.

We are pioneering the use of technologies that can offer the best connectivity, with seamless, ubiquitous and superfast infrastructures, so that customers can connect with what matters most to

them, be it their passions, their homes, their cars, their things, their jobs. With a quality of connection 2019 Congress Mobile World that brings us together and foster a sense of belonging and shared experiences, we endeavour to offer the best digital experience with the best technology & platforms at the customers’ service.

8 PROOF POINTS 02

Developing a speedier and better-quality broadband Being steps ahead on the towards 5G, evolving 4G: connectivity at home: Evolving 4G with new C-V2X protocols for vehicles, NB- #1 in FTTH in Europe and LATAM. Strong effort in UBB IOT & LTE-M. networks with 49Mn FTTx+ Cable premises passed up Getting ready for 5G while aiming at a rational to 2018; deployment. The race for leadership in 5G should not Increasing percentage of customers at very high be measured by which country/operator is the first speeds: 44% >50Mbps; to market it, but by who launched the services in a Almost 180GB/month/home fixed data traffic for sustainable way around a developing ecosystem. 5G series, live events, sports. that will bring capabilities such as high bandwidth (more than 20 Gbps/site), high device density and Decreasing fault rate FTTH (2 Play in 2015-2017: -60% IoT connectivity (1 million devices/Km2), mobility in ). (500Km/h), latency (less than 1 ms), reliability Facilitating excellent Wi-Fi as a key factor for E2E (99.999%). customer experience: Developing industry agreements with main vendors to test new network technologies, with network Smart Wifi HGU (>4Mn units deployed) is our service virtualisation and network slicing as major steps to gateway, more than a simple router, with decreasing provide network-as-a-service, to meet users demands; fault rate and installation time and cloud-based services with the same design for FTTH, Cable, DSL and FWA. Deploying and innovating on the journey to 5G with first live testbed lab in three Spanish cities and

Increasing capacity on the move & ubiquity for our transforming Talavera de la Reina, Segovia and Málaga 2019 Congress Mobile World customers: into living 5G laboratories (eg. autonomous driving, 4G coverage keeps on growing to match 2G/3G (more immersive experiences)5. than 70% LatAm; 92% Europe) while constantly adding Innovating with business partners defining and testing new capabilities and 4G capacity. concrete and vertical use cases (e.g. in 5TONIC Lab, O2 In mobility we address the increasing traffic: >2,6 GB/ UK Arena Test-Bed, O2 Germany Innovation Cluster; IoT month (+53% yoy); “The Thinx”)6.

4 , ZTE, , , , among others 5 https://www.telefonica.com/en/web/press-office/-/telefonica-leads-the-way-towards-5g-with-deployments-in-two-spanish-cities; https://www.telefonica.com/en/ web/press-office/-/telefonica-presents-the-first-5g-use-case-with-autonomous-driving-and-content-consumption; Telefónica y Ericsson muestran con Pedro Delgado una experiencia inmersiva en tiempo real aplicada al deporte. Sept.2018. https://www.telefonica.com/es/web/sala-de- prensa/-/telefonica-y-ericsson-muestran-con-pedro-delgado-una-experiencia-inmersiva-en-tiempo-real-aplicada-al-deporte; 6 Telefónica y 5G Barcelona presentan un nuevo laboratorio abierto para pruebas de 5G e IoT. 13 de abril de 2018. https://5gbarcelona.org/es/telefonica-y-5gbarcelona- presentan-un-nuevo-laboratorio-abierto-para-pruebas-de-5g-e-iot/

9 02 Reinvent Smart, dynamic and sustainable Ultra-Broadband networks

Telefónica is one of the first operators that launched its new digital path many years ago. We are already prepared for the ongoing explosion in demand for data from our customers and we are committed to playing a relevant role.

Telefónica is a company of smart platforms. We combine our assets in a coherent whole laying digital services and artificial intelligence on top of our world class network infrastructure and IT Systems to enhance customer experience and become more efficient.

Our first platform ensuresthe best connectivity. We are investing heavily in Network and IT, evolving towards a flexible, programmable, software based and future proof network. Networks will only get smarter, with network slicing for dynamic resource allocation and to provide customers with their own virtual network and edge computing to reduce latency Mobile World Congress 2019 Congress Mobile World and increase security and privacy. As our lives become more and more dependent on technology, security emerges as a key attribute of the new connectivity, beyond speed, capacity and latency.

And we are becoming digitally intelligent fulfilling customer demands, offering the best differential experience and preparing the company to compete in the digital world, whilst improving operational efficiency. Taking advantage of digitalization, simplification and a management based on optimizing the return on capital employed, to increase shareholders’ returns and be more relevant to them.

10 PROOF POINTS 02

Innovative & sustainable connectivity Avancing towards open edge computing, to reduce latency and increase efficiency, security and privacy: Getting ready for the future: World pioneer in network Deploying computing and storage resources closer virtualization, softwarization of infrastructures and as to the customer, enabling real time processing, telco cloud. guaranteed bandwidth, and increased privacy and Telco Cloud- #1 in network virtualisation with UNICA security, while reducing latency, diminishing devices Infrastructure, leveraging on our disruptive virtualisation computational needs, and lowering inefficient use of approach: a pioneering multivendor, open, flexible communication capacity vs centralised Cloud. and efficient deployment. UNICA7 deployed (2018) in All enabled by an open architecture, which leverages on practically all the countries where Telefónica operates. open source components, integrated with key in-house The first virtualized network functions (vIMS and vEPC) software developments, running on white boxes. Use have been installed that already provide service to the cases of edge computing to be showcased at MWC19 final customer. Telefónica and Ericsson launched private include Connected Car, GDPR Video Facial Recognition virtualized networks based on UNICA to cover the high with AI enabled services demos (trained in the cloud, 8 connectivity demands of the industry 4.0 . executed in the edge) . We have launched the Center of Excellence (CoE) of Moving forward to open and virtualize each aspect of the UNICA, which enables a model of global government. network for efficient and dynamic resource allocation. We continue to lead within ETSI-OSM (Open Telefónica is leading the industry with first trials and use Source Management & Network Orchestration) the cases on Radio Access Network (RAN). We are working Mobile World Congress 2019 Congress Mobile World development of the network services orchestrator together with other operators and vendors to increase to implement services such as network slicing, edge the flexibility in deployments, looking for multivendor computing on the new 5G networks. interoperability on many levels (i.e. RRU with BBU) We have advanced in the transformation of our IP and being able to incorporate third-party applications and optical network through FUSION project in our with an open, white-box hardware, software-driven operations. development, interoperable standard interfaces and

7 Virtualización e inteligencia centralizada para una red capaz de adaptarse a los requisitos del cliente. 9 de julio de 2018. https://aunclicdelastic.blogthinkbig.com/ proyecto-unica-de-telefonica-virtualizacion-de-la-red-e-inteligencia-centralizada/ 8 https://iot.telefonica.com/press/telefonica-and-ericsson-launch-private-virtualized-networks-that-cover-the-high-connectivity-demands-of-the-industry- 40presentan-un-nuevo-laboratorio-abierto-para-pruebas-de-5g-e-iot/

11 PROOF POINTS 02

RAN virtualization. It is especially important with Rationalizing data centre infrastructures, increasing the advent of 5G, as it will need more sites than the IT server virtualization, freezing IT legacy investment previous technologies. and gradually switching-off.

Promoting fully digital interactions and ensuring customer centric and end-to-end digital experiences: Telefónica has been recognised by the Financial Times, Google and leading European policy makers as one of 100 digital pioneers in Europe, for using digital technologies to change the way they operate10 ; Increasing digital channels interactions, reducing We are part of two organizations that are now working provision costs driven by the automation of customer together to make the Open RAN possible: Telecom service (self-management), the use of the app and Infra Project and O-RAN Alliance. digital channels; reduction in call centre calls and greater efficiency in billing, particularly in LatAm. Better digital experience, creating a digital relationship with our customers (eg. Spain Fusion digital sales). Digitalization & simplification 27% of customers migrated to Full Stack;

Significant efforts in simplification to foster profitable 2019 Congress Mobile World Fully digital customers: GiffGaff in UK (>4Mn revenues: Customers), in LatAm (>1Mn customers); Industrializing FTTH deployment processes; 100% digital Movistar Click in Chile. Managing the legacy, advancing in switching off and Optimizing our asset base: Telxius; Antares; Guatemala decommissioning of infrastructures9. & El Salvador11 sales. Adapting & refarming 2G/3G spectrum, advancing towards a 2G network which maintains coverage levels Moving towards a ROCE (return on investment capital and minimum capacity for M2M; employed) based management.

9 https://www.telefonica.com/en/web/press-office/-/telefonica-will-shut-down-one-copper-switchboard-a-day-until-2020 10 https://www.telefonica.com/en/web/press-office/-/telefonica-named-as-one-of-europe-s-100-digital-champions 11 https://www.telefonica.com/en/web/press-office/-/telefonica-centroamerica-inversiones-agrees-the-sale-of-telefonica-guatemala-and-el-salvador-to-america-movil- for-570-million-euros

12 02

Reinvent Customer experience, with AI and open interfaces

We endeavour to give people technology that is simple, useful and allows them to reconnect with the things they need, their interests and the loved ones.

Delivering meaningful and valuable experiences to our customers, our attractive and relevant value proposition will mean more clients who are more loyal and with whom we have a deeper relationship and monetizing our product and service offering, both those from third parties and our own, Mobile World Congress 2019 Congress Mobile World will our revenues grow.

We offer simple personalized experiences fitted to customers’ needs, smooth customer journeys, reliable and efficient services, leveraging our AI capabilities: making our customer’s life simpler with our portfolio and fostering a simple, flexible, personalised, segmented and digital experience.

We seamless aggregate best in class third-party propositions and services (as a technology distribution platform) in different environments via open interfaces. We are creating an open ecosystem enabling connections that create meaningful experiences for other humans. Connections that encourage openness, productivity and collaboration and create an attractive and relevant and extended value proposition; an open and trusted partner for digital transformation, encouraging collaborative work with our partners and supporting start-ups.

We integrate AI and open APIs to change the way we engage with our customers and make internal decisions, optimizing our network deployment and operations to enhance our services and customer experience.

13 02

PROOF POINTS

A core and extended offer Growing B2B services increasing digital revenues:

New connectivity offering to bring on board more customers and uplifting Industry Analysts recognition: Telefónica one of the leaders in Gartner’s 13 services revenues: Magic Quadrant in IoT for the fifth year in a row and in Security & Big Data Forrester’s Waves; B2C Connect in Germany with up to 10 SIMs (nearly 15% customers with more than 1 SIM card), UK family plans in the UK (53% new customers in Boosting Multi-cloud through strategic agreements with best in class O2; x2 upgrade probability); partners (AWS, Microsoft, Cisco…). IoT (KITE IoT Platform x2 lines): connectivity services & vertical industries. Uplifting ARPU moving to fibre (33% in Brazil; 50% in Chile; 33% in Peru) or into new mobile recurrent plans (>10% ARPU uplift & Customer Lifetime Security (>+64% revenue yoy); Value increase); Fusion bundled enriched offers in Spain (“More for more”). Big Data (+22% revenue yoy; LUCA brand). Success with the new comprehensive and customizable B2B value An open and trusted partner for business digital transformation

proposition, increasing revenues. 2019 Congress Mobile World A trusted partner in Companies’ digital transformation: Experienced in our own Growing Digital Services and global platforms beyond the telco world: digital transformation we furthermore have a combination of unique assets, with Broadband and digital services beyond connectivity revenues from 28% in local and global reach. 2012 to 53% end 2018. Telefónica: A trusted partner in digital transformation Enabling customers to enjoy flexible entertainment on any device. Upselling B2C services with video (Video Movistar+ in Spain: 80% fusion P&S Tech know-how & Value Proposal Innovation Ecosystem with TV; Movistar+ & MPlay almost 10 Mn customers); Local & Global reach Customer knowledge Increasing Device sales (> +18 yoy revenues); New services: Connected Car services12; Spain’s “Conexión Segura” service. Digital transformation experience Network of partners

12 https://www.telefonica.com/es/web/sala-de-prensa/-/telefonica-presenta-movistar-car-para-convertir-el-vehiculo-en-un-coche-conectado 13 https://www.telefonica.com/en/web/press-office/-/telefonica-positioned-as-a-leader-in-gartner-s-magic-quadrant-for-managed-m2m-services-worldwide-for-the-fifth-year-in-a-row

14 02

PROOF POINTS

IA specialised sales force with expertise in technologies (+12.000 FTEs), Multiplying success cases in digital transformation as a key partner: Deep local market knowledge and customer relationship (+5.5 Mn As a global partner: Wanda Metropolitano15, Avianca16, Melia, Itaú. customers), with local presence in 16 markets. As a specialist technology provider: MSC- E2E IoT provider; Iberdrola- Key Security Global capabilities: international networks with more than 75.000 km Partner; Dufry- IoT Smart Solution Provider; TESLA-IoT provider to premium 17 . fibre, 23 data centres, 11 security SOCs, scalable platforms (eg. Luca, models; ASTI: IoT industry Elevenpaths, OT, ACENS, OntheSpot); extended partnership (eg. vmware, Building an open ecosystem of partners to scale our services and customers Amazon, Cisco, Huawei); >100 partnerships signed in 2018 helping us to grow sustainably Innovation (eg. Wayra; Telefónica R&D). Partnering to enrich customer offering (eg. Amazon, Netflix, McAfee, Salesforce), A new brand “Telefónica Empresas” in Spain14. create new businesses (eg. La Caixa, BBVA), or Co-develop infrastructures (eg. , /Orange, Sky); Developing a segmented P&S value proposition: With an open, creative and transparent approach: Open APIs for plug & play 2019 Congress Mobile World For Corporate, personalised comms (Flexibility, Unified Comms, SDN, and full integration, new models of revenue/profit & risks sharing, transparency Private LTE) & advanced digital services (Digital Workplace, Cloud, Security, and focus on customers (eg. Mexico Collaborative innovation model for +100 IOT, BigData, Digital Marketing, Robotics). additional sales points; Germany from piloting to Commercial deployments of For SMEs, Bundled & industrialised offers (eg. Spain Fusion Empresas, Brazil eCare connect; Argentina SMB B2B Wayra for card payments; KITE-IOT platform Smart Empresas & Vivo Total; UK Business essentials). API-fication 51 startups).

14 https://www.telefonica.com/es/web/sala-de-prensa/-/telefonica-lanza-su-estrategia-para-empresas-con-el-objetivo-de-liderar-el-mercado-de-servicios-digitales 15 https://www.telefonica.com/es/web/sala-de-prensa/-/telefonica-se-convierte-en-proveedor-tecnologico-del-wanda-metropolitano 16 https://www.telefonica.com/en/web/press-office/-/avianca-chooses-telefonica-as-technological-enabler-to-boost-its-digital-transformation 17 https://www.telefonica.com/en/web/press-office/-/telefonica-and-asti-mobile-robotics-come-together-to-accelerate-the-digitalization-of-industrial-environments-with-iot

15 02

PROOF POINTS

Renewing Wayra18. Simplicity & Personalization Open Innovation as a global platform of connection between Telefonica Making our customer’s life simpler with our portfolio. and the entrepreneurial ecosystem present in 16 countries through its O2 Free Germany: 4 tariffs with a Clic & buy extra Boost (25% of tariffs); Wayra, Open Future & scouting hubs. Fusion in Spain, a convergent simple offer, evolving from 11 to 6 bundles; Since 2011 Telefónica has invested, between Wayra and its funds, more than 160 million euros. O2 brand in Spain: 2 offers for customers with streamlined needs (30K FBB customers) More than 400 of the startups invested remain active, and, more than twenty have reached a value over 50 million dollars. 100 of those startups Fostering personalized, segmented and flexible value proposition and simple are already working with Telefónica. interactions, making customers feel unique. Promoting diverse organizations and the empowerment of female Vivo Easy, in Brazil allows easy & personalised add-ons to build a tailored made

entrepreneurs with the #WomensAge initiative. bundle (+24% customers); 2019 Congress Mobile World New IOT activation programme O2-UK custom plan Gizmodo: adapting the phone plan for each customer through a digital experience supporting choice and driving pricing transparency.

Provisioning our B2B customers on time, with agility, flexibility and control over the services: virtualization to enable self-management, all as a service

18 https://www.telefonica.com/en/web/press-office/-/telefonica-renews-wayra-to-invest-in-the-joint-venture-business- along-with-its-tech-startups

16 02

PROOF POINTS

AI & Open APIS Deploying Aura. Based on the capabilities of the 4th platform, Aura, the Telefónica’s artificial The 4th Platform is the technological abstraction layer that allows us to cognitive intelligence, offers a new model of relationship with our customers, speak the same data language: being deployed both in America and Europe through different channels, opening Unified Reference Model (URM), combined with a set of common APIs, the Telefonica home ecosystem to third parties.

throughout Telefónica. This enables us to be more efficient, more agile 2019 Congress Mobile World and faster, thanks to the homogenization and normalization of both APIs Leading as data pioneers & an industry benchmark. and data. It changes the way we engage with our customers and allows We believe in an ethical and caring application of technology, to make life of Telefónica to be an AI-driven company individuals better. As part of our principles about privacy, ruling our relationship Developing AI products on top of normalized capabilities such as Device with our customers, we have implemented the transparency and control pieces to Recommender, Neptuno (for Network Planning), Smart Pricing, VAS value, give answers to the needs of society. iScore, B2B Market Landscape and others. Under the scope of GSMA and in cooperation with other Telco companies in Europe, we are delivering at MWC the first implementation of Data Portability between Telefónica and Orange.

17 02 Reconnect Building a better, fairer society that leaves no one behind

It is people that give purpose to technology. A human centric digitalisation needs to ensure that citizens are the primary beneficiaries and feel in control.

Customers, employees, investors and society expect a new sense of responsibility from companies, and this is not a choice. Investors request a sense of purpose and customers and employees ask for more: 64% considers that firms and their CEOs should lead the solution of the main global problems19.

We endeavour to grow in a sustainable way and in a fair regulatory environment, to deliver benefit to all our stakeholders, with a responsible, committed and inclusive business that positively contributes to the development of the societies in which we carry out our activity; promoting digital well-being and progress and fostering trust and digital confidence for a full human engagement. Data has given rise to a new economy that should benefit its owners. The use of data and AI must be secure and transparent and guided by values and ethical standards, putting customers in control of their data.

We promote a connection with society, with a sense of responsibility, commitment, and fostering inclusive opportunities. Ensuring that connections are human (safe, simple, easy to use); giving our

clients control over technology; Offering local services adapted to their needs; Taking care that no one 2019 Congress Mobile World is left behind; Leading a digital welfare movement that educates society about the value of connections (disconnect to connect) and their data; with educational innovation initiatives; reinforcing the potential of technology to protect the future of our planet; Connecting with the expectations of society to promote 21st century regulation that benefits everyone; Promoting an internalculture based on our values, which encourages a flexible and agile way of working and with a clear commitment to diversity.

And because we are aware of our power, we will use it with creativity and responsibility: reimagining technology to make it more human; reinventing ourselves to open the door to new opportunities; relearning what we know to become more agile and efficient; rewriting the rules to create the world we want to live in.

19 Trust Barometer Edelman, 2018

18 PROOF POINTS 02

Underpinning global connectivity to foster digital As a main contributor to progress of Societies where we economy operate As a telecom operator, we are a critical force for growth, Promoting a higher commitment to our stakeholders innovation, and disruption across multiple industries (customers, employees, providers & partners, investors within the Digital Economy. and society) based on values (open, bold, trusted), to tackle social and environmental challenges (eg. Investment of almost 8.7 billion euros in 2017, for all Telefónica issues the first green bond of the telco sector, the geographies in which we are present. amounting to 1 billion euros21) We continue rethinking opportunities of connecting the unconnected: “Internet para Todos”20 is Telefónica’s internal programme for LatAm rural areas to reimagine 0.6% €8.7Bn the way networks are designed, deployed, operated, GDP Total tax maintained and commercialised, to continue extending 23,4% our mobile internet coverage beyond our current reach. For every euro we generated, For every 100€ of Company we contributed 3.2 euros to revenue, 23.4€ are allocated the GDP of our footprint to taxes

e-Education -28% >951K Emission e-Commerce Connected car jobs since 2015 Mobile World Congress 2019 Congress Mobile World €8.7Bn For each professional, we With and ambitious energy Global CapEx generated 7.8 additional jobs efficiency program e-Security 2017 e-Government Ensuring we contribute to Society’s development and wellbeing on our day to day business. We have received different awards and recognitions (eg. e-Helath e-Agriculture 2017 DowJones sustainability index; Fortune’s Ranking Most Admired Companies; Bloomberg Gender Equality Industry 4.0 Index; Carbon disclosure Project A-list) .

20 https://www.telefonica.com/web/sala-de-prensa/-/telefonica-presenta-internet-para-todos-un-proyecto-colaborativo-para-conectar-a-los-no-conectados-en- latinoamerica 21 https://www.telefonica.com/en/web/press-office/-/telefonica-issues-the-first-green-bond-of-the-telco-sector-amounting-to-1-billion-euros

19 PROOF POINTS 02

Leading a digital welfare movement that educates Developing a multibrand approach with simple society about the value of connections and promotes superbrands to become the reference that transcend. sustainable principles (eg. right to disconnect, good use The most recognized (Movistar), Most Admired (Vivo), of personal data, Customer Support, Sustainable P/S) Most Loved (O2); Ambassadors (eg. Teresa Perales, Rafael Nadal); Movistar Likes bringing live experiences to our Leading public debates in the institutional fora (eg. customers every single day. Digital Manifesto, Human Rights initiatives in the digital world, adoption of ethical principles of artificial Improving Customer Satisfaction metrics (CSI & intelligence) NPS). We have started our journey developing NPS and increasing CSI (7,64; +0.06 pp yoy, best historical metric) as our key KPIs.

Through “Fundación Telefónica” 22 we foster digital

inclusion and education. We improve people´s 2019 Congress Mobile World development opportunities through educational, social and cultural projects adapted to the challenges of the digital world: In 26 countries With more than 5,9M beneficiaries from our education, employability, volunteering and digital culture activities. In October 2018 we launched “EnlightED” exploring education of the future

22 https://www.fundaciontelefonica.com/ Set of permanent private non-profit foundations, established in Spain and in most Latin America countries where we operate, as in some African & Asia countries through Profuturo

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OA6.2 OA6.4 OA6.6 OA6.8 OA6.10 OA6.12 OA6.14 OA6.16

CC7.10 CC7.9 CC7.8 CC7.5 CC7.4

6O76MR 6O72MR 7N121MR 7K100 6O74MR 7N111MR 7G101 7C100 CC7.7 CC7.6 6C65 6D70 6D72

CS218 CC7.11 CC7.12 CC7.2 CC7.3 7P100MR 7O101MR 7O100MR 7N127MR 7N29 7N99 7N91 7L84 7K83 7K78 7K82 7I90 7I92 7G89 7G84 7G86 7F85 7F82 7F84 7D80 6C60 6D67 6F60 6F68 6G65 6G61 6G70 6G72 6H69 6H61 6H60 6H64 6I79 6I71 6I60 6I70 6J75 6J71 6J62 6K61 6K60 6L61 6M71 6M60 6N60MR 7J80 7I81 7G81 7D81 7C81 7B81 7A81 7A82 6A60 6B62 6B60 6C51 6D60 6F61 6L60 OA6.46 7P96MR 7O95MR 7O94MR 7N95 7N89 7L80 7K81 7K72 7K74 7I80 7G85 7G80 7F81 7D76 6C56 6C58 6D51 6F62 6G63 6G60 6G62 6H63 6H56 6H58 6I75 6J65 6J63 6J61 6J60 6N55 7F80 CC7.14 CC7.13 7P92MR 7O89MR CC7.1C 6D50 6O60MR 7D71 7B70 7A71 6B54 6B50 7P90MR 7O90MR 7B73 6G55 6M57 6M55 7N85 7L71 7K71 7K70 7J69 7J67 7G70 7G73 7F71 7D70 7D72 7C71 7C64 7B75 CS220 6G51 6G48 6H51 6H50 6H52 6I65 6I61 6I50 6I52 6J55 6L50 6M50 6N53 7I71 6C50 6F46 6J50 6K50 6O65MR 7G71 7B71 6N50 7O77MR 7A80 6O48MR 7P88MR 7O86MR 7N75 7N71 7L65 7K67 7K66 7K68 7J63 7J65 7G68 7F67 7D69 7D67 7C65 7C62 7C63 CC7.15 6G47 6G46 6H47 6H46 6I55 6I51 6I46 6J51 6M53 6M51 6N51 6O57MR

CC7.1B 6O44MR 7O71MR 6O53MR

CS214 CS216 7O70MR 7A60 7N69 7N62 7L60 7K63 6G41 6K42 6M40 6N49 7L61 6G40 6L42 6O40MR C 7N61 7J61 7I61 7C60 7B61 C7.16 6H41 6H40 6O49MR 7F61 7F60 7D61 7A61 6B40 6C41 6F40 6I41 6I40 6J41 6J40 6L40 6N46 7P74MR 7O67MR 6A40 6C40 6D40 7O64MR 7N65 7N60 7K61 7C61 CC7.1A CS204 6G35 6M38 6N45 6O36MR 6K40 CS206 7P70MR 6N 7G61 40 6O47MR 6J34 7C50 7B51 7B50 CS202 6M34 7O61MR 7G50 6K34 6L34 7O60MR 7F51 7D51 6O43MR 7P66MR 7L51 7K51 7J51 7I51

7O51MR 6G34 6I34 7O54MR CS200 CS208 CS210

7O40MR 7M50 6O39MR 7M71 7M65 7K41 7J41 7J38 7H41 7H40 7F41 7E41 7B44 6I30 6J30 6K30 6L30 6M31 6M30 7P40MR 7P41MR 7K40 7G43 7G40 7C31 6C30 6E30 6H30 7M46 B41 6A30 6B30 7K39 7K37 7 6N31 6N30 7M55 CS118 CS136 6G31 6G30 6J31 7A40 6J28 7P32MR 6N26 6O24MR 7O37MR 7F30 7E31 6L26 6M22 7M40 7M42 7F31 6O31MR 7O30MR 7K31 6M20 7O33MR 7K34 7J31 7B31 7M35 7J30 7H31 7G31 7A41 6J26 6K35 7M36 7M34 6N22 OA6.102 7P22MR 7O24MR 7K30 7J27 7J25

6O9MR 7O29MR CS108 CS112 CS130 CS126

7C23

6O23MR 6O20MR 7M30 6I28 6J18 6J22 6K21 6L21 CS110 CS128 6A20 6G20 6I20 6J21 6K20 C 7O20MR 7K21 6H21 6L10 7M33 7J21 7J20 7J22 7H23 7H21 7H20 7H22 7C24 7B28 7B21 7A11 6C15 6C20 6E21 6E20 6H20 7O23MR 7M21 7K20 7G21 7F21 7E21 6B34 6G11 6M8 6O21MR CS104 7M20 7M26 7C21 6I24 6J20 6K15 CS142 7M27 7J17 7J16 7H17 7H15 7H18 7C10 7C12 7B15 7B13 7B11 7A11B 6O2MR CS106 CS124 6O7MR

7O15MR

7M14 7M18 CS100 CS102 CS140 6C10 6I10 6I12 6J11 6J10 6K13 6K11 6L11 6L4 6L8 6O3MR 7K17 CS120 CS122 6K2 OA6.100 7O12MR 6E11 6G10 6H10 6I11 7M11 7K10 7K16 7J11 7H3 7H10 7H12 7G11 7G10 7F11 7E11 7B1 7B12 7A5 7A1 6C5

6I2 6J1 6J3 6J6 6J8 6K5 6L5 6L2 6M14 6O1MR 7O10MR 7M10 7M12 7K12 7J3 7H8 7B2 7A3

CS82 CS86 CS96 CS94 7K2 7C1

CS84

OA5.3 OA4.1 OA4.3 OA4.5 OA4.7 OA4.9 OA4.11OA4.13 OA4.15 CS92 CS80

CS90

CS60 CS64 CS78

OA4.4 OA4.8 OA4.10 OA4.12 OA4.16 OA4.18 OA4.20 The Stand OA4.2

5I100 5C100 CS70 CS72 CS40

CS54

4A1Ex4A3Ex 4A5Ex Technical 4B1Ex 4B3Ex 4B5Ex 4C1Ex 4C3Ex 4C5Ex 4C7Ex 4C9Ex OA4.106 5M38MR 5L39MR 5L38MR 5K83 5K76 5J81 5J80 5H76 5H78 5G83 5G81 5G80 5C82 5B85 5B83 CS52 5I81 5I80 5H81 5F81 5E81 5C87 CS58 5D81 5A81 5A80 4A30 R1 5M36MR 5L37MR 5L36MR 5K81 5J76 5H74 5H72 5G85 5C76 5B81 4H30 CS56 5M32MR 5L35MR 5L34MR 4C10Ex 5K71 4G30

4B2Ex 4B4Ex 4B6Ex 4C2Ex 4C4Ex 4C6Ex 4C8Ex 5L33MR 5K70 5J70 5I73 5I65 5I76 5I75 5H73 5H75 5G70 5F77 5F75 5D70 5C71 5C75 5B71 5J71 4A2Ex 4A6Ex 5K67 5H70 5G71 5E71 4A4Ex 5L32MR 5C73 5M30MR 5J66 5I67 5I70 5H71 5G66 5G68 5F71 5D66 5C65 CS50

5M28MR 5L31MR 4B40 4C40 4D40 OA4.104

5M26MR 5L29MR 5L28MR 5K57 5K64 5J61 5J60 5I61 5I60 5H61 5G61 5F61 5D61 5C61 5B61 5L27MR 5L26MR 5K53 5K60 5E61 5M24MR 5A61

5L23MR 5K51 4A15 5M20MR 5L22MR 5K50 5J51 5I51 5H51 5C51 5L21MR 5K49 5J50 5G51

5M18MR Telefónica’s MWC19 stand is located in the 5L20MR 5K46

5L19MR 5L18MR 5K41 5C45 5J41 5I41 5H41 5H40 5G41 5G40 5D41 CS20 CS30 5I40 5F41 5C43 4A15. MR 5E41 5M16 5B40 5B41 OA4.102 5L16MR 5I36 4A5 5L17MR 5C41 5K28 5J31 5A40 5M14MR 5K31 4B20 4C20 4D20 5L15MR 5L14MR 5E28 5D31 5K27 5I31 5H30 5G31 5C31 5A31 5M12MR 5L13MR 5H31 5F31 5E31 4A10

5H26 5H28 5G27

5M10MR 5L11MR 5I26 5H27

pavilion of major device manufacturers, 5M8MR 5L7MR 5L10MR 5K21 5K20 5J21 5J26 5J30 5I21 5H20 5G23 5G21 5G20 5C26 5F21 5C21 5B21 5B20 OA4.100 4E2Ex 4E4Ex4E6Ex 4E8Ex 4F2Ex 4F4Ex 4F6Ex 5E21 5A21 4G2Ex 5L8MR 5K17 5J18 5J22 5D9 4G4Ex44G6Ex G8Ex 4G9Ex 5C20 5M6MR 5H16 5G17 5G16 CS36

5L5MR 5L2MR 5K13 5I20 5H19 5K12 5J15 CS34 5M4MR 4G20 5J10 5C10 5B10 5L3MR 5I5 5H13 5G15 5G11 5B11 4G10Ex 5L4MR 5J9 5G10 5F11 5F10 5D10 5C11 5M2MR 5I10 4E1Ex4E3Ex 4E5Ex 4F1Ex 4F3Ex4F5Ex 4G1Ex 4G3Ex 4G5Ex 4G7Ex 5L1MR 5J4 5H11 5H8 5G13 5G9

5M2 5I1 5F2 5C1 5A13 5A11

OA3B.1 OA3B.5 OA3B.7 OA3B.9 OA3A.7 OA3B.3 OA3A.9 OA3A.11 OA3A.13

OA3B.16 OA3A.33 i OA3A.5 OA3A.32 n Hall 3, Stand 3K31 OA3A.20 OA3B.10 OA3B.12 OA3A.30

OA3A.34

OA3A.8

OA3A.2 OA3B.100

3A50 3O40

3H50MR 3H52MR

3K33 3B40 3D30 3H30 3K30 3M30 3N30 3A30 3D31 3E31 3E30 3F30 3I30 3M31 3N31 3K31

3O30 3B30 Telefónica

3A20 (Aisle) Mobile World Congress 2019 Congress Mobile World

3O28MR Hall 3 3D10 10 3K10 3N10 3B20 3D11 3E11 3E10 3G10 3H 3I10 3M11 3M10 3A10 3O24MR

3B10 3O16MR

3O10MR

3A1 3A5 3B01 3G2MR 3G6MR 3K1MR

3G01

OA2.3 OA2.5 OA2.7 OA2.25 OA2.15

CC3.2

NG2-3 CC3.1

OA2.2

OA2.4 OA2.6 OA2.109

2D120MR

OA2.106

7 2.10 OA 2J61 2M63 2D60 2E60 2F60 2G61 2H60 2I60 2J60 2K63 2M60 2G60 2J51 2M61 2O60 .105 OA2 2D50 2E51 2E50 2F55MR 2G51 2K61

2E53 2F50MR

2D40 2E40 2F40 2G40 2H40 2I31 2J41 2O41 CC2.1 2G31 2H31 2I30 2J30 2K30 CC2.3

.103 OA2 2E30 2D30 2F30 2H30 2I25 2J31 2O31 2G30 2A72MR 2A74MR 2A78MR 2B61MR 2B82MR 2B84MR 2B86MR 2C111MR 2C109MR 2C105MR 2C112MR 2C114MR 2C116MR 2C118MR 2D108MR 2D100MR CC2.2

2A55MR

2C100MR 2C106MR OA2.104 2B70MR 2B74MR 2C99MR 2C97MR 2C95MR 2C91MR 2A64MR 2B76MR 2D104MR

2A53MR

2A51MR

2A58MR 2A56MR 2B51MR 2B47MR 2B52MR 2B64MR 2B66MR 2C83MR 2C71MR 2C82MR 2C86MR 2C90MR 2C94MR 2D61MR 2D57MR 2A47MR 2D22 2F20 2L24 2F21 2G11 2G20 2H20 2I20 2J20 2M20 2B48MR 2C68MR 2C70MR 2C72MR 2C74MR 2D55MR 2D53MR 2D51MR 2B39MR 2C77MR 2A43MR 2A48MR 2B42MR 2B44MR

101 OA2. 2A39MR OA2.102 2F10 2A38MR 2A40MR 2B33MR2B31MR 2B30MR 2B32MR 2B34MR 2B36MR 2C61MR 2C57MR 2C53MR 2C40MR 2C58MR 2C62MR 2C66MR 2D49MR 2D41MR 2L20

2A35MR 2G10

2C41MR

2B22MR 2A30MR 2A36MR 2B27MR 2B25MR 2B26MR 2C49MR 2C44MR 2C48MR 2A31MR 2B28MR 2D31MR

2A29MR

2C23MR 2A16MR 2A20MR 2A24MR 2C31MR 2C19MR 2C11MR 2L8MR 2L6MR 2O5MR 2O3MR 2A6MR 2A12MR 2C27MR 2C15MR 2D10MR 2D12MR 2D18 2H10 2I10 2I16 2L14MR 2L12 2A8MR 2D1MR 2D16 2F2 2G3 2L10 2O1 2O2

9 .1 1 A O OA1.7 OA1.15 OA1.1 OA1.3 OA1.5 OA1.17

OA1.12OA1.14 OA1A.10 OA1.8 OA1.18 OA1.20

OA1.4 1B100 1H100

SV.13 OA1.2

1A84 1A80 1B82 1C80 1D86 1E82 1F81 SV.14

1A82 1F70

1B80 1D80 OA1.28 SV.15 1E80

SV.10 SV.22 SV.21

SV.16 1A70 1B60 1D70 1E70 Waiting Area

SE 1H50 .1

1G59 1G62 25 1A60 1C61 1C50 1E60 1G58 SV.

Reception 1G51 1G60 26 SV.

27 Storage 01 SV. 1A42 1C51 1C40 1E52 1E56 1G41 1G40 1H43

1E46 1E48 1H41

1A34 1A38 1C41 1C38 1C39 1C28 1C30 1E21 1E38 1E40 1G29 1G27 1G26 1H25

1A26 1A30 1C35 1C31 1C26 1E30 1G23 1G21 1G20 1H21

1A22 1C27 1C21 1C20 1E11 1E18 1H1 1A14 1A18 1C19

1A2 1C10

21

South Registration 03 Mobile World Congress 2019 Congress Mobile World

The technology should bring us together, enhance our lives and allow us to share experiences. At Telefónica’s MWC19 stand you will be able to embrace a more human world connecting lives in a stand that breathes & reacts to interactions, in an innovative environment designed to inspire. It includes an Agora, a press room and 5 meeting rooms, also a café & balcony to blend the two floors.

22 03 The Agora

Visitors will find an enlarged stand with an Agora: a space for conversation & entertainment, to discover and experience first-hand Telefónica’s products & services and at the same time foster a reflection on the technological revolution that we are living. The foreseen Events include Press Conferences, Industry Analysts events, special sessions with partners and entertainment live events, including Movistar Fama dance, a Movistar Riders eSports competition on 5G and some Telefónica’s ambassadors visiting us (Ferrán Adrià, Cycling Movistar Team & Perico Delgado, Movistar Riders) Out of the agenda, in our Agora, visitors will find a space for informal meetings and to have a break with TV contents and mobile chargers. Find up-to-date information on our open Agora’s events agenda in our microsite! https://www.telefonica.com/en/web/mwc/agenda-speakers#agora Mobile World Congress 2019 Congress Mobile World

23 03

Monday, February 25th

Time Session Content/ Other Speakers Open/Closed

09.00 - 09.45 MWC19 Opening Keynote Broadcast- Jose María Álvarez Pallete, Telefónica CEO & Chairman Open

10.00 - 11.00 Analysts. Telefónica Breakfast with Vicente Muñoz, Chief IoT Officer: update on our IoT Strategy Analysts

Conference. Demonstrating Key 5G concepts 11.30 - 12.10 - Antonio Elizondo - Head of Network Virtualization Innovation, Telefónica Open - Pål Grønsund - Senior Research Scientist, Telenor

12.00 Telefónica’s ambassadors - Snow riders Regino Hernández in our stand Open

Conference. Intelligent Connectivity in Transport Network 12.15 - 13.00 - Oscar González de Dios, Head of Transport Network, Telefónica Open - Francisco Cano - Head of Video Processing and Delivery, Telefónica

Special event. Transforming the telco industry as we know it 2019 Congress Mobile World 15.00 - 15.45 - Jose María Alvarez Pallete, CEO & Chairman Only by invitation - Satya Nadella, Microsoft’s CEO

16.00 Telefónica’s ambassadors - Ferrán Adrià in our stand Open

17.00-17.30 Entertainment - FAMA Open

17.30-18.00 Entertainment - FAMA Open

18.00-18.30 Entertainment - FAMA Open

24 03 Tuesday, February 26th

Time Session Content/ Other Speakers Open/Closed

09.30 - 10.30 Analysts. Edge Computing strategy, with Patrick Lopez, VP Networks Innovation Analysts

11.00 - 12.30 Press Conference Press

13.00 - 13.45 Conference. TAPPX: Nuevas oportunidades publicidad digital en video (OTT), by TAPPX Open: PressRoom

13.00 - 14.45 Analysts. Big Data and AI. Joint Session with Chema Alonso, CDO & Elena Gil, CEO LUCA Analysts

Telefónica’s ambassadors - Perico Delgado & Cycling Movistar Team (Marc Soler, Mavy García & Usebio Unzue) in 14.00 - 14.45 Open our stand

15.00 - 16.00 Entertainment - “Berto by Broncano”, by the Spanish Comedian Broncano Open

18.00 - 18.45 Entertainment - Movistar Riders on 5G. An eSports showmatch over 5G connectivity, equipo Movistar Riders Call of Duty Open Mobile World Congress 2019 Congress Mobile World

25 Wednesday, February 27th 03

Time Session Content/ Other Speakers Open/Closed

09.30 - 10.30 Analysts. Telefónica Breakfast with Juan Carlos García López, SVP Technology. Architecture: update on our network transformation strategy Analysts

11.00 - 11.45 Press Conference Press

12.00 - 12.45 Conference. TAPPX: Nuevas oportunidades publicidad digital en video (OTT), by TAPPX Analysts

13.30 - 14.30 Analysts. Big Data and AI. Joint Session with Chema Alonso, CDO & Elena Gil, CEO LUCA Open

15.00 Telefónica’s ambassadors - Perico Delgado & Cycling Movistar Team (Marc Soler, Mavy García & Usebio Unzue) in our stand Open

15.00 - 15.55 Entertainment - “Berto by Broncano”, by the Spanish Comedian Broncano Analysts

16.00 - 16.30 Entertainment - Movistar Riders on 5G. An eSports showmatch over 5G connectivity, equipo Movistar Riders Call of Duty Open

Conference. Accelerating the growth of IoT ecosystem: IoT Activation Programme & The Thinx 17.00 - 17.45 Open Luis Simón, Global New IoT Business and Innovation Manager Mobile World Congress 2019 Congress Mobile World Thursday, February 28th

Time Session Content/ Other Speakers Open/Closed

09:00 - 10:00 Conference. Carto: Driving Smarter Cities & Indoor Mapping through Location Intelligence in Telefónica by Carto Open

26 03 01AREA The demos at telefó- Reinventing networks (with edge and nica’s stand open access) 1A. Edge vs Cloud As one of the worldwide telecom leaders, 1B. Open Access with the largest fibre deployment in Europe, our ever-evolving networks 1C. GDPR Facial Recognition (+ Reconnecting with continue to offer innovation for the society) people. The quality of connections is our 1D. FTTH Self-Provisioning reason for being: connections that are meaningful, connections that encourage openness and are secure. 02AREA We look forward to walking visitors Reimagining connectivity (5G) through an exciting journey in our stand enjoying several demos organised in three 2A. 5G TV Production areas with an additional demo in the 2B. Movistar Riders on 5G cafeteria area to reimagine, reinvent and reconnect with a fair use of technologies, 2C. 5G Stadium protecting user’s rights. 2D. 5G Connected car Mobile World Congress 2019 Congress Mobile World

03AREA Reinventing customer experience with AI & open interfaces

3D. Movistar Home

AREA Digital Pinball

27 01AREA Reinventing Networks (with Edge and Open access) 03

1A. Edge vs Cloud

Edge computing: A “Cloud” near the edge of the network. Why and what for? The information captured by the sensors or devices of the near future will demand to be processed near the origin of the data, allowing low latency & real time responses, increasing privacy and security and reducing devices’ computational needs or inefficient communication capacity vs centralised Cloud. Explaining the technology with a simple interactive panel with LEDs to illustrate these benefits by comparing an E2E file transfer through Edge vs Cloud.

1B. Open Access 2019 Congress Mobile World

First prototype of Open and Standard solution for Access Networks (OPA). Open Access showcased with Multi-access Edge Computing-use cases. Open and virtualized, fixed (OPA-F) and mobile (OPA-M) access network infrastructures, with self-developed software layers that increase the flexibility of deployments, multivendor interoperability on many levels and openness to incorporate third-party applications. An augmented reality experience, with an iPad pro to understand the setup, the technology and the connected blocks.

28 01AREA Reinventing Networks (with Edge and Open access) 03

1C. GDPR Facial Recognition 1D. FTTH Self-Provisioning

Experiencing a real-time AI application on the open edge network: How fast can you connect to the outside world and customize your video facial recognition network? How much bandwidth do you need now? AI inside the edge network with Telefónica’s touch: Ultra-low latency and Experience a click & connect network, entirely self-managed, in real time broadband connectivity to experience the latest technologies even in the and with an on-demand sign-up experience for FTTH Services simplest devices, while protecting users’ privacy. Open Access at fixed access network (OPA-F) enables a new efficient and Two screens project the video of the people passing by, recorded with the simple experience to personalise your connectivity services on demand. help of a store-bought camera and a connected with Open Play with an arcade machine to self-configure your connectivity and Access Infrastructure (OPA-M). Gurus & visitors providing consent to use choose your own bandwidth in real time. their biometric data for the demo will be clearly identified, while the rest And for the specialised visitors a “Do it Yourself” fibre connection will be reflected as a shadow. experience by end-to-end self-provisioning a FTTH connection. A clear example of multi-access services, where the source of the videos and the data consent are going through the mobile access, the video streaming goes through fixed access network, and the complex algorithms are processed at the edge computing enabling a real-time effect. Mobile World Congress 2019 Congress Mobile World

29 Different new 5G devices will be showcased throughout the demos, 02AREA Reimagining Connectivity (5G) including Home 5G Routers (by ZTE), 5G MiFi Hotspots and the first 03 5G Smartphones (by )

2A. 5G TV Production

What if you could record, broadcast and produce a TV content in Real Time, in mobility, and without a TV outdoor broadcasting truck? 5G enables smart and easy TV content creation and distribution, for professionals and amateurs, in real time and in mobility. 5G facilitates the maximum connection capacity, versatility, agility, efficiency and simplicity for users, enabling new services use cases. Spreading coverage for events & news beyond today’s possibilities. Cost, complexity and network deployment pace will no longer be a limitation. We will showcase a production & an edition studio with a live 5G TV connectivity (network supplied by Ericsson), with a high uplink bandwidth, low latency and in real time, professional TV cameras connected via first 5G devices (by Samsung) and a production software at the network’s edge (by Idronia), to bring smart functionalities to the Live TV ecosystem. Mobile World Congress 2019 Congress Mobile World 2B. Movistar Riders on 5G”

Entertainment & technology in one place: eSports over 5G connectivity. Professional gaming is now possible over Mobile Networks. What about playing eSports in mobility, wherever you want, in one of the most demanding events, with low latency, high bandwidth and real time fast responsive 5G communications? Through an eSports Show-Match (2x2) in the Agora of the stand, using the professional gamers of Movistar Riders, we will reflect the benefits of higha bandwidth and low-latency mobile network in the most visual way possible.

Two/Three permanent play-game positions (with the game “Call of Duty”) for visitors to experience playing on a real time 5G network. 5G Devices used in these permanent play-game positions and during the Show Match will be from ZTE, one of the first 5G routers on the market.

30 02AREA Reimagining Connectivity (5G) 03

2C. 5G Stadium

A 5G connection that enables entertainment from anywhere with maximum quality & personalization and the “be there” experience Two 5G connected 360º cameras permanently placed at the Camp Nou stadium for visitors to experience a real time virtual tour, and a soccer training session with all the “Fútbol Club Barcelona” stars. A VR solution from VREstudio, will showcase the experience through VR glasses in the stand and 5G connectivity (5G network by Ericsson). The very same solution for the Camp Nou content will be showcased at the booth of the Mobile World Capital, so that both places 2B. 5G Connected car (Mobile World Capital and Telefónica) will be part of the same demo. Additionally, MWCapital will showcase a 360º video in a 360º screen Outdoor live real time 5G and C-V2X (4,9G) car secure connections use cases. surrounding the , so that people with no glasses may follow Offering C-V2X for the vehicle to everything communications, empowering the content at the related press release. vehicles to talk to each other, to infrastructures & people, fostering a more secure, assisted conduction and setting the basis for the future self-driving 2019 Congress Mobile World car and 5G infotainment on the move. Three safety use cases in an outdoor live demo in C/Ciencies, C/Miguel Hernandez C/ Primer de Maig (pedestrian, bike, road objects) and a 5G infotainment use case to be shown from Sunday to Tuesday in defined time slots. An image in the Press Room will reflect the demo that will also be announced in the stand screens. The gurus will be able to display a self-produced video on tablets. We partner with SEAT, Barcelona Townhall, MWCapital, FICOSA, i2CAT, ETRA, IMI, Fira Barcelona and collaborate with Qualcomm (5G chipset X50) and Ericsson (5G antennas & core). All the partners with presence in the fair (SEAT, Mobile World Capital) will have in their stands a corner related with the demo.

31 03 03AREA AREA Digital Pinball Reinventing Customer Experiences with AI & Open Interfaces

3D. Movistar Home – Reinventing experiences

Reinventing the way customers interact with technology at home, the way they have fun and manage connectivity. Say “OK Aura” and start doing amazing things. Now, we open the home platform to third parties to build and deliver more innovative and personalized experiences to customers. Robust systems are key to guarantee fulltime operation in all industries. Would you like to identify robust businesses, playing as a “hacker” in our digital pinball, trying to shut down operations? Kill two processes in each of three different system-based businesses23 to win! 2019 Congress Mobile World The natural evolution is going to the cloud and from physical machines to virtual machines, to containers. In each step your company grows on robustness, security, scale, efficient deployment, and pace.

Move to Telefónica’s cloud containers!

23 1/ A low technological company based on non-redundant physical machines. System process recovery takes long. Killing business’ operations is a child’s game! 2/ A company using “virtual machines”, providing a substitute for a physical machine and executing computer programs in a platform-independent environment. A bit harder! 3/ A protected company using “containers”, offering a logical packaging in which applications can be abstracted from the physical environment in which they run. In less than 2 seconds after killing a process it is up and running, and with redundancy. A company protected from attacks. Your pinball increased superpowers will be Fire & Electricity (against physical machines), Virus (a “force” propagating from machine to machine). 32 Different entertainment activities are foreseen at the 03 Other Activities stand, as shown in the Agora agenda: at the Stand Movistar Fama dance24 Videos and dancing with Lola Indigo’s new To live the full stand experience, visitors will be offered an NFC theme (three sessions on Monday starting at 17.00) wristband and led through a gamified experience along their stand journey to play and foster a human nexus with a breathing stand. Berto by Broncano They will find six points or totems for interaction to play with Spanish Comedian Broncano (Tuesday at 15.00) connectivity & privacy simple and fun questions. Visitors will be activating the totem with the data pass and have a feedback in each 25 totem and a full experience. The screens will be showing the aggregated Movistar Riders feedback every so often. Team playing an eSports competition on real time (Tuesday around 18.00) Visitors enjoying the full experience will be receiving a small “taste” on 5G, Call of Duty game of innovation with “olive drops”, designed by Telefónica’s brand ambassador, Ferran Adrià.

Some Telefónica’s “Ambassadors” will be visiting us at the stand Snow Riders Regino Hernández on Monday at 12.00 Mobile World Congress 2019 Congress Mobile World Ferrán Adrià on Monday at 16.00 and Wednesday at 15.00 The Cycling Movistar Team & Perico Delgado Perico Delgado & Marc Soler, Mavy García & Usebio Unzue will be at our stand at 14.00 and trying out the 5G connected car experience on Tuesday and will be at the stand afterwards at 15.00.

24 http://www.movistarplus.es/cero/famaabailar 25 http://www.movistarriders.gg/ 33 GSMA 03 INNOVATION CITY booth Telefónica’s presence Demonstrating Key 5G concepts: Telefónica-Telenor Network Slicing interoperability using Open Source MANO in other stands (OSM), Network Function Virtualization (NFV) and Software Defined Network (SDN) technologies involving new 5G verticals

We will deploy 5G real time connectivity A proof of concept of network slicing interoperability, orchestrated with Ericsson’s Technology, in diverse sites through Open Source MANO, making it possible to provide high in Barcelona (like de Camp Nou Stadium availability, security and service guarantee with a quality of service or MWC surrounding streets for the and SLAs (service level agreements) for each of the network slices. The Connected Car demo), and booths at the services showcased on the network slices, will enable Fira (eg. Telefónica, Mobile World Capital) Mobile bandwidth We will support both NB-IoT and LTE-M Public security applications networks covering the coming Mobile Each slice will include a virtual Evolved Packet Core (vEPC), Cloud-RAN World Congress in Barcelona and facilitate architecture, and probes to monitor the network and some elements Telefónica’s IoT SIMs in several booths (eg. facilitating security analytics. Altair, Arduino, Huawei, Igloohome, Nordic, Sierra Wireless). Stickers will be identifying the connectivity. ERICSSON Stand Enterprise LTE over UNICA

And some of the demos A simulation will enable visitors to perceive benefits of a private Mobile World Congress 2019 Congress Mobile World showed in other booths virtualized networks that cover the high connectivity demands of the are as follow: industry 4.0, based on Telefonica’s Telco Cloud global platform, UNICA26 High reliability, security, low latency, deployment pace, mobility and return on investment are key differential attributes of this solution.

SEAT Stand & MWCapital Stand & FICOSA Stand Our partners will have a corner for the 5G Connected car demo

GOOGLE Stand Telefónica’s brand as an RCS partner

26 https://www.telefonica.com/web/press-office/-/telefonica-and-ericsson-launch-private-virtualized-networks- that-cover-the-high-connectivity-demands-of-the-industry-4-0 34 Special Event on 04 04 Monday at 15.00

A special event in the Agora, in our booth, on Monday from 15.00 to 15.45 with José María Álvarez-Pallete our CEO & Chairman and Satya Nadella, Microsoft’s CEO, about our vision on the Data Economy and the future, Cognitive Services and AI-Driven Networks.

Attendance is by invitation only. Mobile World Congress 2019 Congress Mobile World

35 05 05 The presence of Telefónica at the Conference27

Up-to-date detailed information may be found in our MWC microsite: https://www.telefonica.com/en/web/mwc/agenda-speakers

The presence of Telefónica at the Congress includes:

First Level Institutional Meetings by GSMA (GSMA Global CEOs Roundtable, GSMA European CEOs Roundtable, GSMA Board Dinner, GSMA Latam CEOs Roundtable, Transatlantic Policy Dialogue).

First level meetings with companies, policymakers and analysts.

Conferences at Fira Gran Vía (Main Programme & Ministerial Programme), at Fira Montjuic (4Y4N), YoMo site, and some other events organised by GSMA (8th Mobile IoT Summit, The Innovation Leadership Group Meeting, Women4Tech, GSMA Mobile World Congress 2019 Congress Mobile World seminars, The Network media Group, OECD Emerging Markets Network (EMnet) Digitalisation Working Group).

Our Agora’s Conferences. Find it in our MWC microsite: https://www.telefonica.com/en/web/mwc/agenda-speakers#agora

27 Detailed information on Telefónica’s presence may be found in our MWC microsite: https://www.telefonica.com/en/web/ mwc/agenda-speakers; Main Programme Agenda: https://www.mobileworldcongress.com/conference-programmes/agenda/; Ministerial Programme Agenda: http://www.ministerialprogramme.com/programme/; 4Y4N: https://www.4yfn.com/ barcelona/agenda/#day=7869

36 Sunday, February 24th 05

TIME PROGRAMME VENUE SPEAKER SESSION CONTENT/ OTHER SPEAKERS

Hotel NH Collection Future of Mobile IoT - Operator Panel // What’s next, 5G, 15.45 - 17.00 IOT Summit Andres Escribano Barcelona Tower IoT Global Connectivity Business Director beyond connectively

GSMA Innovation Tef.5G Open Innov. Agustín Moro Welcome and Operator Panel: Driving (and Measuring) 16.00 - 19.00 Global Head Partner. Telefonica Open Lab at Palau de Mar Dealmaking within the Business Units Leadership Group Innovation

The Network media Hesperia Barcelona Juan Carlos García 18.00 - 19.00 The 5G Journey: A Cloud-Centric View Tower SVP Technology and Architecture at Group Telefónica

Monday, February 25th

TIME PROGRAMME VENUE SPEAKER SESSION CONTENT/ OTHER SPEAKERS

9.30 - 10.00 Hall 4 Aud 1 José María Alvarez-Pallete Opening KeyNote Main CEO & Chairman

Fira Barcelona Gran Rames Sarwat Shaker 12.30 -14.30 Mobile Connect: The Rise of Digital Identity GSMA Seminar Via Director of Alliances and Pr. Development for Security Services, ElevenPaths Mobile World Congress 2019 Congress Mobile World Mint Studio - Fira Innovation Drives Business: integrating disruptive products & 13.00 - 13.45 4YFN Christian Lindener Monjuic Hall 8 Country manager of Wayra Germany services into a Telco’s Portfolio

13.30 - 14.30 Hall 4 - Aud 5 Miguel Arias Pressing the “Self-disrupt” button: Lessons from the front lines Main Group Innovation Director

Fira Barcelona Gran 15.00 -17.00 Maya Ormazabal Beta Lab #2 – Innovation and Cost Reduction in the 5G Era GSMA Seminar Via. PENDING Gerente Sostenibilidad

Hall 3-Level 1-Room: 15.20-16.10 David del Val Make AI real in networks: from PoC to deployment (CRH) GSMA Seminar 3.14 CEO Telefonica R&D

15.45 - 17.00 Hall 4 - Aud 4 Patrick Lopez The Edge computing opportunity: Intelligent and distributed Main VP Networks Innovation

16.15 - 17.45 Hall 4- Aud A Bernardo Quinn Investing in the digital transformation Ministerial CEO Hispam Sur

37 Tuesday, February 26th 05

TIME PROGRAMME VENUE SPEAKER SESSION CONTENT/ OTHER SPEAKERS

Hall 1, CC1, Seminar Elena Gil 9.00-10.30 CEO LUCA Data Driven Decisions & Global Progressive Leadership in the Digital Age GSMA Seminar Theatres 1 & 2 Director, Big Data B2B

9.30 - 12.30 Hall 3 Marta Machicot Women4Tech roundtable WOMEN4TECH Chief People Officer

Seminar Theatre 1, Hall 1, 11.00 - 12.30 Luis Simon Gómez Semeleder The Internet of the Skies – Connecting Drones GSMA Seminar South Entrance (Level 1) Global new IoT business and innovation manager

11.30 - 13.00 Hall 4- Aud A Juan Montero Data privacy: Strengthening lines of trust Ministerial Chief Privacy Officer

Garden Stage - Fira Agustín Moro 12.15 - 13.00 Startup-Corporate Collaboration 4YFN Monjuic Hall 8 Global Head of Partnerships, Telefonica Open Innovation

13.00 - 14.00 Hall 4 - Aud 3 Carlos Carazo Capitalising on Operators’ Assets for the Industry 4.0 Value Chain Main Global IoT Technology & Platforms Director

Miguel Arias Banc Sabadell Stage - Group Innovation Director 13.30 - 14.00 4YFN Keynote: We scale Startups (Powered by Telefonica) Fira Monjuic Hall 8 Guenia Gawendo Director scouting & Innovation investments 2019 Congress Mobile World

Andrés Saborido Garden Stage - Fira Manager Wayra Spain From Zero to Hero: 3 fastest-growing startups in Spain 14.00 - 14.45 4YFN Monjuic Hall 8 Mariano de Beer (Powered by Wayra) Chief commercial Digital Officer

Future Proofing the Internet of Things – IoT Security Today and 15.30 - 17.00 GSMA Seminar Seminar Theatre 1, Hall 1 Francisco José Ramírez Vicente Security Researcher Eleven Paths Tomorrow

Grupo de trabajo sobre digitalización junto con el Centro de 16,00-18,00 Otros Hall 4 TBC Desarrollo de la OCDE, EMNET y la GSMA

Elena Gil 16.15-17.45 Ministerial Hall 4- Aud A CEO LUCA Data Driven Decisions & Global Drilling down into data Director, Big Data B2B

38 Wednesday, February 27th 05

TIME PROGRAMME VENUE SPEAKER SESSION CONTENT/ OTHER SPEAKERS

South Entrance CC Elena Gil Privacy in the Era of Intelligent Machines: Designing AI 9.00 - 10.30 GSMA Seminar CEO LUCA Data Driven Decisions & Global 1.5, Seminar Theatre 1 solutions that protect people’s privacy and data Director, Big Data B2B

Garden Stage - Fira 12.30 - 13.15 Miguel Arias Panel Discussion: Cyber Security (Powered by Telefonica) 4YFN Monjuic Group Innovation Director

13.30 - 14.30 Hall 4- Aud 5 Irene Gómez AI and the Operator Automation Opportunity for CX Main Global Digital Product Director (Aura)

Elena Gil 13.30 - 14.30 Main Hall 4- Aud 4 CEO LUCA Data Driven Decisions & Global Unlocking the true value of Data in Healthcare Director, Big Data B2B

16.00 - 17.00 Hall 4- Aud 3 Andres Padilla Linking IoT, 5G and analytics in smarter enterprise Main IoT New Business Director

The Network media Hesperia Barcelona 16.00 - 17.00 Antonio Elizondo DC Solutions for Edge Computing Group Tower Head of Network Virtualization Strategy Mobile World Congress 2019 Congress Mobile World Thursday, February 28th

TIME PROGRAMME VENUE SPEAKER SESSION CONTENT/ OTHER SPEAKERS

10.00 - 10.35 Hall 4 - Aud A Irene Gómez Are We Facing a Talent Crisis in AI? WOMEN4TECH Global Digital Product Director (Aura)

11.15 - 12.15 Hall 4 - Aud 4 David del Val AI, Machine learning and your access networks Main CEO Telefonica R&D

And other speakers at sponsored events. 39 Industry Analyst 06 06 Office sessions28

This year’s MWC industry analyst distribution list has 340 analysts from 59 firms involved in many of the foreseen activities for MWC19. This list includesworldwide leaders in the analyst community such as Gartner, Forrester, IDC, Ovum, IHS, Analysys Mason and GlobalData.

The activities of the Industry Analyst Office, available here, will take place at our stand (Hall 3, Stand 3K31) and they include:

Special event with Jose Maria Special Sessions One-to-one briefings Alvarez-Pallete & Satya Nadella, @ Telefónica’s stand Agora on the following topics Microsoft’s CEO (Hall 3, Stand 3K31) Monday 25th February 15.00 - 16.00 STRATEGY - TEF Speakers: Luis Rivera / Jaime Demonstrating Key 5G concepts: Telefónica-Telenor Rodríguez Ramos. Analysts from IDC, Strategy Analytics, Main Sessions Network Slicing interoperability using OSM and NFV and GlobalData, Dell’Oro Group, Gartner, ABI Research, Maravedis, IHS, Analysys Mason @ Telefónica’s stand Agora SDN technologies involving new 5G verticals, GCTIO Monday 25th February — 11.30 - 12.15 (Hall 3, Stand 3K31) IoT – TEF Speaker: Alejandro Cadenas. Analysts from Intelligent Connectivity in Transport Network: Gartner, IDC, Analysys Mason, Strategy Analytics, Ovum, Telefónica Breakfast with Vicente Muñoz, Chief IoT Artificial Intelligence and SDN applied to transport GlobalData, Berg Insight Officer: update on our IoT Strategy network and video service platform (Movistar Play), GCTIO - TEF Speaker: Juan Carlos García López, Monday 25th February — 10.00 - 11.00 GCTIO Antonio Elizondo. Analysts from IDC, IHS, Analysys

Tuesday 26th February — 12.15 - 13.00 2019 Congress Mobile World Session on Telefonica’s Edge Computing strategy, Mason with Patrick Lopez, VP Networks Innovation Presenting OPA: Open Access Architecture, GCTIO CDO - TEF Speaker: Chema Alonso. Analysts from Tuesday 26th February — 09.30 - 10.30 Wednesday 27th February — 15.00 - 16.00 Ovum Joint Session with Chema Alonso, CDO & Elena Gil, CEO xHGU: the first integrated Optical Router xGPON with CDO/ LUCA - TEF Speaker: Elena Gil. Analysts from LUCA WI-FI 8x8, GCTIO Forrester, Ovum Tuesday 26th February — 14.15 - 15.30 Wednesday 27th February — 16.00 - 16.30 AURA – TEF Speakers: Antonio Guzmán & Sara Telefónica Breakfast with Juan Carlos García López, Huecas. Analysts from GlobalData, IHS SVP Technology. Architecture: update on our network Demo Tours transformation strategy daily from 16.00 to 17.00 on our stand SECURITY - TEF Speaker: Pedro Pablo Pérez. Analysts Wednesday 27th February — 9.30 - 10.30 from GlobalData

Special Session on AURA, our AI, with Antonio Guzmán, DEVICES - TEF Speaker: Daniel Hernández. Analysts Aura Innovation Director from IHS, IDC 28 https://www.telefonica.com/en/web/ Wednesday 27th February — 12.00 - 12.45 mwc/industry-analyst-office 40 Other activities 07 07 of Telefónica 4YFN

4YFN (4 Years From Now) is an event, created by Mobile World Capital Barcelona, that offers entrepreneurs a huge opportunity to boost their pathway to success. The event will take place at the Fira Montjuic from 25th to 27th February. It includes a wide programme of conferences, workshops, innovation pitches and expert meetings.

Telefónica Open Future/WAYRA will have a booth where we will showcase invested startups. We will also participate in the conferences and the key networking event as included in the Conference section. YOMO

Invested Start- MONDAY TUESDAY WEDNESDAY ups showcased WE ARE TESTERS (BCN) CONNTAC (GER) ECCOCAR (GER) in our booth: Launched for the first time during MWC17, a showcase designed for CLEVERNET (SP) ybVR (SP) ENGIDI (SP) students from 10 to 16 years old. Telefónica’s activities will be led by GENIAL.LY (SP) SocialGest (VEN) Valerann (UK) Fundación Telefónica. Plaza Points (PER)

This year’s activities go around the topic “the Jobs of the Future”. 2019 Congress Mobile World Other invested 4YFN MWC startups at the Blended (AR) CARTO (SP) Tappx (SP) Fundación Telefónica’s Employability Map will help students explore fair FLUVIP (CO) CamonApp (AR) Winclap (AR) possible future careers in jobs that even do not yet exist. This tool will give Hogaru (CO) Quit Genius (UK) them support and professional orientation as a virtual Career Counselor. Winclap (AR) A climb challenge to reach the top with an interactive climbing wall. A paper watch as a “reward”!

41 Movistar Centre Media Engagement 07

During the MWC Movistar Home and some devices from diverse providers Media engagement and activities throughout the event at the will be showcased. Telefónica’s Press Room and with special media coverage

A whole communications’ plan including and internal comms to gain relevance

Outdoor brand Ad campaign (eg. airport, digital screens)

Different videos will be available for wide use along the event and afterwards

Leaflets to be distributed among visitors to our stand

Glomo Awards Mobile World Congress 2019 Congress Mobile World The GSMA’s Global Mobile Awards offer organisations across the global mobile eco-system the opportunity to showcase the latest and best mobile products, apps, devices, services, and initiatives to the industry and the world.

Telefónica has been nominated to two glomo awards:

6c. Best Mobile Innovation supporting Emergency or Humanitarian Situations. Ericsson & Vivo (Telefónica Brazil) for Connecting Venezuelan refugees29

6e. The Green Mobile Award. Telefonica for 100% Renewable Energy Plan 203030

All Winners will be announced at MWC Barcelona 25th - 28th February 29 https://www.ericsson.com/en/blog/2018/10/digital-inclusion-for-refugees-technology-for-good-- 2019 and the ceremony will take place on Tuesday, February 26th 16.30 roraima / https://youtu.be/_3lcCDvsf7k at the Auditorium 5 in Hall 4, Conference Village, MWC. 30 https://www.telefonica.com/en/web/responsible-business/environment/energy-and-climate-change-2 42 Useful 08 08 information

MWC 2019

The main congress will take place at Fira Gran Via at Ferial Gran Vía Av. Joan Carles I, 64, 08908 L’Hospitalet de Llobregat (Barcelona). Mobile World Congress 2019 Congress Mobile World

4YFN YOMO Movistar Centre

4YFN will take place at Fira YOMO will take place at The Movistar Centre Montjuïc, a historical venue 4 km La Farga de L’Hospitalet, will be in Plaça Catalunya, down the road at Reina Maria Cristina, Carrer de Barcelona, 2, 08901 Portal de l’Àngel s/n 08004 (Barcelona) L’Hospitalet de Llobregat (Barcelona) 08002 Barcelona

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