COMPANY OVERVIEW WHO IS SMS AUDIO
SMS Audio is dedicated to provide an exceptional listening experience through innovative technology, iconic style and studio mastered sound.
SMS Audio’s brand promise is to provide world-class studio mastered sound to music enthusiasts that live active lifestyles. To deliver on this promise, SMS Audio headphones are acoustically engineered to provide superior performance with unique signature sound suitable for all music genres. All SMS Audio products provide best-in-class sound performance, unique design features, unmatched fashion and durability.
COMPANY OVERVIEW 2 “There had to be something better – If I couldn’t find it, I wanted to create it.”
CURTIS “50 CENT” JACKSON
HOW DID IT HAPPEN?
Founded by Curtis “50 Cent” Jackson in 2011 (acquired KonoAudio in 2011) and released initial line of headphones late 2011 and early 2012. Headquartered in Delray Beach, FL with outsourced international manufacturing and logistics capabilities
COMPANY OVERVIEW 3 STYLE SOUND STRENGTH
Curtis ‘50 Cent’ Jackson Tim “Timbaland” Mosley Carmelo ‘Melo’ Anthony Founder, CEO Investor, Advisor Investor, Advisor
SMS Audio has built a legacy on performance not posturing. These professionally tuned headsets and speakers set the standard and lead the world in style, sound quality and strength. SMS Audio is Studio Mastered Sound.
COMPANY OVERVIEW 4 TIMELINE
OVER-EAR WIRED IN-EAR WIRED DJ PRO DJ PAULY D ON-EAR Star Wars™ CARMELO ON-EAR INTEL PARTNERSHIP IN-EAR BIOSPORT™ Star Wars™ SECOND EDITION WIRED JOINS AS WIRELESS FIRST EDITION ANTHONY WIRED ANNOUNCED POWERED BY INTEL® ON-EAR WIRED AMBASSADOR JOINS AS SPORT ON-EAR WIRED ALANA BLANCHARD PARTNER/INVESTOR JOINS AS AMBASSADOR AMBASSADOR
2011 2012 2013 2014 2015
ROB GRONKOWSKI JOINS AS AN AMBASSADOR
TIMBALAND BOYZ II MEN, & DISNEY ALLIANCE, LAUNCH REEBOK, PORTABLE JOINS AS IN-EAR ON-EAR HELIO CASTRONEVES IN-EAR MARVEL MARVEL, NEW ANC, OVER-EAR WIRELESS PARTNER/INVESTOR WIRED WIRELESS JOIN AS WIRELESS & & WRAP AROUND 0VER-EAR WIRELESS ON-EAR WIRED WIRED ANC SPEAKER AMBASSADOR SPORT SPORT AMBASSADORS SPORT REEBOK HEADPHONES PARTNERSHIP
COMPANY OVERVIEW 5 MARKETING, MERCHANDIZING & SUPPORT
OUT OF HOME PRINT TELEVISION INTERNET PR & SOCIAL DISPLAY
Momentum... SMS Audio continues to maximize every opportunity to expand awareness and capture market share.
COMPANY OVERVIEW 6 MARKETING, MERCHANDIZING & SUPPORT: PRINT
Gross World Wide Impressions 100,000,000 +
SMS Audio continues to use print media as a method to raise awareness for new partnerships, product improvements and general brand elevation. These are driven by a constant motion of innovation and product developments.
COMPANY OVERVIEW 7 MARKETING, MERCHANDIZING & SUPPORT: OOH
From the G-Tron in New York City’s Time’s Square to the world’s largest headphone attached to the Heineken Music Hall in Amsterdam, SMS Audio is always focused on spreading product and brand awareness while driving foot traffic for our retail partners. OOH opportunities based on planned activities include:
NBA All Star Weekend In-Airport Signage Boston Marathon In-Stadium(s) Signage Coachella Indy 500
COMPANY OVERVIEW 8 MARKETING, MERCHANDIZING & SUPPORT: TELEVISION
The premium headphone customer has an appetite for TV/Movies/Videos that is often satisfied through the consumption of online media. This creates an opportunity to entertain, engage, and influence a consumer segment. SMS Audio uses product placement, original content and commercial video traditionally and via online channels.
COMPANY OVERVIEW 9 MARKETING, MERCHANDIZING & SUPPORT: WEB
The premium headphone customer considers themself a power user of all things online. From branding initiatives to direct marketing support and consumer education, SMS Audio maintains programs throughout the year to support products and partners. Outlets include:
Display Networks Individual Publishers Search Traffic Retargeting Geo Fencing Site Takeovers
COMPANY OVERVIEW 10 MARKETING, MERCHANDIZING & SUPPORT: SOCIAL
Curtis “50 Cent” Jackson Tim “Timbaland” Mosley Carmelo Anthony
1.3B+ Views / 1.8m+ Subscribers 579K+ Views / 392K+ Subscribers 1m+ Views / 17K+ Subscribers 7.5m+ Followers 1.5m+ Followers 6m+ Followers 41m+ Likes 5m+ Likes 5m+ Likes
COMPANY OVERVIEW 11 MARKETING, MERCHANDIZING & SUPPORT: CHAMPIONS
CHAMPIONS:
SMS Audio works with some of the most influential product Alana Blanchard - Professional Surfer ambassadors in the industry. The athletes, celebrities and Rob Gronkowski - All Pro Tight End artists that join our ranks are champions of Studio Helio Castroneves - 3-Time Indy 500 Champion Mastered Sound. DJ Pauly D - Professional DJ
COMPANY OVERVIEW 12 THE SPORT COLLECTION
WIRED WIRELESS
COMPANY OVERVIEW 13 THE CORE COLLECTION
WIRELESS WIRED
COMPANY OVERVIEW 14 KIDZSAFE
COMPANY OVERVIEW 15 STAR WARS™ 1ST EDITION
REBEL ALLIANCE STORMTROOPER™ BOBA FETT™ GALACTIC EMPIRE
COMPANY OVERVIEW 16 STAR WARS™ 2ND EDITION
R2-D2™ CHEWBACCA™ TIE FIGHTER™ DARTH VADER™
COMPANY OVERVIEW 17