To: [email protected] Subject: Under Armour Partners with Girls on the Run
News Release For Immediate Release Feb. 27, 2018
Under Armour Partners with Girls on the Run for Contest and Event
NEW YORK Under Armour will partner with Girls on the Run for the Walk a Mile in Her Shoes contest and obstacle course in Central Park on Saturday, June 23, 2018, at 12 p.m. The contest is a chance for girls to design their own sneakers to be sold by Under Armour. It will be open nationwide to girls ages 7 to 17 starting on Tuesday, May 1, 2018, and will close Friday, June 15, 2018.
The obstacle course is 1 mile-long and is open to anyone regardless of age or gender. It will be followed by a healthy barbecue. The entrance to the obstacle course will be at West 77th Street and will finish near the West 96th Street entrance. Participants are encouraged to arrive an hour before it begins to check in. The winner of the sneaker design will be revealed during the barbecue after everyone has completed the course. All participants will receive a gift bag with Under Armour is hoping that its partnership Under Armour apparel. with Girls on the Run will motivate young girls to get active. We are er e ci ed abo his par nership and hope that we can inspire girls and women everywhere to do what they love and to feel good doing i , said Under Armo r CEO Ke in Plank.
Agreeing to support and promote the event is singer Demi Lovato. She will be completing the obstacle course alongside all of the other participants. Lovato is a huge advocate for body positivity and self-love and has been open about her own struggles in the past.
The purpose of this event is to increase awareness of and fundraise for Girls on the Run, while also promoting women empowerment and having more confidence in themselves. Participants are encouraged to come to the event dressed in whatever clothing makes them feel comfortable and confident.
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