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News Release for Immediate Release Feb To: [email protected] Subject: Under Armour Partners with Girls on the Run News Release For Immediate Release Feb. 27, 2018 Under Armour Partners with Girls on the Run for Contest and Event NEW YORK – Under Armour will partner with Girls on the Run for the Walk a Mile in Her Shoes contest and obstacle course in Central Park on Saturday, June 23, 2018, at 12 p.m. The contest is a chance for girls to design their own sneakers to be sold by Under Armour. It will be open nationwide to girls ages 7 to 17 starting on Tuesday, May 1, 2018, and will close Friday, June 15, 2018. The obstacle course is 1 mile-long and is open to anyone regardless of age or gender. It will be followed by a healthy barbecue. The entrance to the obstacle course will be at West 77th Street and will finish near the West 96th Street entrance. Participants are encouraged to arrive an hour before it begins to check in. The winner of the sneaker design will be revealed during the barbecue after everyone has completed the course. All participants will receive a gift bag with Under Armour is hoping that its partnership Under Armour apparel. with Girls on the Run will motivate young girls to get active. “We are very excited about this partnership and hope that we can inspire girls and women everywhere to do what they love and to feel good doing it,” said Under Armour CEO Kevin Plank. Agreeing to support and promote the event is singer Demi Lovato. She will be completing the obstacle course alongside all of the other participants. Lovato is a huge advocate for body positivity and self-love and has been open about her own struggles in the past. The purpose of this event is to increase awareness of and fundraise for Girls on the Run, while also promoting women empowerment and having more confidence in themselves. Participants are encouraged to come to the event dressed in whatever clothing makes them feel comfortable and confident. (more) “Studies have shown that girls self-confidence begins to drop by age 9, which is one of the biggest reasons we start our program at age 8. We want to tell these girls that they are important and can do anything they want to,” said Kenzie Kramer, the communications manager for Girls on the Run. Registration for the event can be found at www.underarmour.com/walkamile. Tickets are $15 per person. Proceeds from the tickets and winning shoe design will be donated to Girls on the Run. Under Armour was founded in 1996 by Plank in Washington, D.C., and as of 2016 had 15,200 employees. Its 2017 total revenue was $5 billion. Girls on the Run was founded in 1996 in Charlotte, North Carolina, by Molly Baker with the goal that girls everywhere should know their worth and go after their dreams. Under Armour makes you better. Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation. Girls on the Run’s mission is to inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running. ### For More Information: Diana Kofman Public Relations Director (347)-886-5549 [email protected] 1020 Hull St., Baltimore, MD, 21230 1.888.727.6687 | [email protected] | www.uabiz.com Kevin Plank CEO Kevin Plank, 45, is the founder of Under Armour and has served as the CEO and chairman of the board of directors since its conception in 1996. He also served as Under Armour’s president from 1996 to 2008 and then again from 2010 to present day. He also sits on the board of directors of the National Football Foundation and College Hall of Fame, Inc. and is a part of the board of trustees of the University of Maryland College Park. The idea for Under Armour came after Plank found himself repeatedly changing his shirt due to sweat. Under the umbrella of sporting apparel, Plank invented the performance apparel category and has turned Under Armour into the top company in this category. He graduated from the University of Maryland College Park in 1996 with a bachelor’s degree in business administration. While at Maryland, he played on the football team, which served as the inspiration for the technology behind Under Armour. He currently resides in Maryland with his wife and two children. ### 801 East Morehead Street Suite 201, Charlotte, NC 28202 704-376-9817 | [email protected] | www.girlsontherun.org Elizabeth Kunz CEO Elizabeth Kunz has been the CEO of Girls on the Run since 2008. Kunz has always pushed for women’s rights and urges other women to take notice of their ability to take their lives into their own hands and change the world. As a result of Kunz’s leadership, Girls on the Run membership and donations have grown exponentially. Prior to working with Girls on the Run, Kunz worked various positions at the YMCA of Greater Charlotte. The YMCA is where she met Girls on the Run Founder Molly Baker and was inspired to move to the nonprofit sector. Kunz joined Girls on the Run in 2002 as a volunteer and became part of the staff in 2006 as the chief operating officer. Kunz graduated from the University of North Carolina at Charlotte in 1985 with a bachelor’s degree in psychology. Her first 11 years of her career were spent working in the business sector. ### 1020 Hull St., Baltimore, MD, 21230 1.888.727.6687 | [email protected] | www.uabiz.com Diana Kofman Public Relations Director Diana Kofman has been the public relations director for Under Armour since 2014. Before joining Under Armour, Kofman worked in the nonprofit sector for four years as the chief communications officer for Save the Children. She currently sits on the board of directors for St. Jude Children’s Research Hospital. While at Save the Children, she revitalized their social media accounts and implemented the stories feature on both Instagram and Snapchat to tell the stories of children that had been sponsored. Currently, Kofman has increased diversity efforts and expanded the target demographic at Under Armour, which has made Under Armour a more body-positive brand. Kofman graduated from Syracuse University with a bachelor’s degree in public relations. She currently resides in New York City with her family and spends her free time traveling. ### Morgan Stanley Children’s Hospital 3959 Broadway, New York, NY, 10032 (212) 305-5437 | [email protected] | www.nyp.org/morganstanley Christian Agredo, M. D. Pediatrician Dr. Christian Agredo is a pediatrician affiliated with Morgan Stanley Children's Hospital of New York-Presbyterian and works at Manhattan Pediatrics in New York City. He is board certified in both general pediatrics and developmental/behavioral pediatrics. He also serves as a pediatrics research analyst at Columbia University. Agredo is an active advocate for nutrition and weight management and works extensively on facilitating conversations regarding the psychological elements that can affect children’s mental and behavioral development. He completed his residency in Social Pediatrics at Maryland’s Johns Hopkins School of Medicine. Prior to working at Manhattan Pediatrics and Morgan Stanley, he spent a few years developing the Pediatric Weight Management Program at the Children’s Hospital of Philadelphia. Agredo also visited various schools across New York City speaking on the importance of adolescent development and encouraging positive thinking among children. Agredo has served as a medical expert on adolescent development for CBS and NY1. He intends to start his own pediatric practice in Manhattan that works exclusively on developmental and behavioral pediatrics. He currently lives in Queens, New York. ### 801 East Morehead Street Suite 201, Charlotte, NC 28202 704-376-9817 | [email protected] |www.girlsontherun.org Sarah Basile Girls on the Run Participant Sarah Basile is an 18-year-old student at Henninger High School in Syracuse, N.Y. She participated in the Girls on the Run program from grades 5 through 7. She was bullied as a child and was able to find comfort and acceptance through the community provided by the organization. The ten-week sessions inspired her to get involved in her high school’s track team, which she was elected captain of her senior year. Girls on the Run gave Basile the confidence to run for captain and to also join her student government. She has two younger sisters and a younger brother. Her sisters currently participate in Girls on the Run. When Basile is not at track practice, she enjoys reading and hanging out with her friends. Basile was recently accepted to Syracuse University and plans to major in both political science and women and gender’s studies. She hopes to one day be the President of the United States, which she would not have thought was possible until she participated in Girls on the Run and saw that women are capable of achieving anything. ### 1 Under Armour 1020 Hull St. | Baltimore, MD, 21230 | 1-888-727-6687 Backgrounder FOR IMMEDIATE RELEASE FOR MORE INFORMATION: March 8, 2018 Diana Kofman Public Relations Director (347)-886-5549 [email protected] Under Armour Partners with Girls on the Run Under Armour Under Armour is an international athletic-wear company that is based on the technology of synthetic fabrics to help athletes perform their best in all types of weather. Kevin Plank founded Under Armour in 1996 at the age of 23 after he found himself constantly having to change his shirt due to sweat. Plank is a former college football player, having been the special teams captain for the University of Maryland.
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