Giving up Something Good for Something Better
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Attitudes and Psychographic Data Get Inside the Mind of Your Consumers Audience Guide Attitudes and Psychographic Data
Audience Guide Attitudes and Psychographic data Get inside the mind of your consumers Audience Guide Attitudes and Psychographic Data Target consumers by their state of mind Diverse categories To more successfully target the right individuals and engage them with messages that will resonate, • Leverage these pre-built audiences across nine marketers need to look into the consumer’s heart and mind. major categories based on the not-so-visible Our psychographic audiences offer marketers the ability to characteristics that have significant impact on target consumers across an array of audiences that are consumer buying decisions. Or you can build a based on who the person is and what they believe. The custom audience and layer in other attributes to reach an even more precise audience. highly revealing, in-depth segments take into account a consumer’s attitudes, expectations, behaviors, lifestyles, purchase habits and media preferences. Audience snapshot The psychographic audience segments are modeled from • Impulse Buyer: Reach consumers who change Experian's trusted Simmons National Consumer Study, a brands for the sake of variety and novelty. They often buy things on the spur of the moment. syndicated survey of 20,000 American adults that is used day-in and day-out by marketers, agencies and media • Health and Image Leader: Reach consumers who are likely to try any new health and companies to help them better understand consumer nutrition products or diets. They are a regular motivations and identify the most appropriate media source of health information for others. through which to reach them Page 2 | Attitudes and Psychographic Data Audience Guide Attitudes and Psychographic Data Environment Behavioral Greens Reach consumers likely to think and act green. -
War and Sacrifice in the Post-9/11 Era
Social & Demographic Trends October 5, 2011 The Military-Civilian Gap War and Sacrifice in the Post-9/11 Era FOR FURTHER INFORMATION, CONTACT Pew Social & Demographic Trends Tel (202) 419-4372 1615 L St., N.W., Suite 700 Washington, D.C. 20036 www.pewsocialtrends.org PREFACE America’s post-9/11 wars in Afghanistan and Iraq are unique. Never before has this nation been engaged in conflicts for so long. And never before has it waged sustained warfare with so small a share of its population carrying the fight. This report sets out to explore a series of questions that arise from these historical anomalies. It does so on the strength of two nationwide surveys the Pew Research Center conducted in the late summer of 2011, as the 10th anniversary of the start of the war in Afghanistan approached. One survey was conducted among a nationally representative sample of 1,853 military veterans, including 712 who served on active duty in the period after the Sept. 11, 2001 terrorist attacks. The other was among a nationally representative sample of 2,003 American adults. The report compares and contrasts the attitudes of post-9/11 veterans, pre-9/11 veterans and the general public on a wide range of matters, including sacrifice; burden sharing; patriotism; the worth of the wars in Afghanistan and Iraq; the efficiency of the military and the effectiveness of modern military tactics; the best way to fight terrorism; the desirability of a return of the military draft; the nature of America’s place in the world; and the gaps in understanding between the military and civilians. -
Coronavirus Lockdown Is a Living Hell
Anonymous 1 Anonymous Sydney Brown English 120 4 April 2010 Coronavirus Lockdown Is a Living Hell As residents of Wuhan, China, my family and I are living in hell. The city has been locked down for more than a month. Every night before falling asleep I have been confronted by an unreal feeling and many questions: I know that coronavirus is the reason for the lockdown, but did life in Wuhan have to become a living hell? Why were we notified about the city lockdown at 2 a.m. on the second to last morning before the Lunar New Year? Why have I not been given any instructions from a government officer about how to cope when an entire city is on lockdown? Why do I feel so afraid? I'm nearly 30 years old, and my family members and I have devoted ourselves to our jobs to build a better life and we have largely succeeded. There's only a little more to do before we reach the level of middle class. But along the way, things did not go exactly as I'd hoped. I have been working hard in school since I was small. My dream was to become a journalist, and I passed the test to enter the best school for journalism in China. After school, I learned that government supervision of the media meant that telling the truth was not an option, so I gave up my dream and turned to another career. I kept telling myself that my hard work would Anonymous 2 reward me in my personal life. -
Obama's Discourse of "Hope": Making Rhetoric Work Politically
Obama's discourse of "hope": Making rhetoric work politically Marcus Letts University of Bristol © Marcus Letts School of Sociology, Politics and International Studies University of Bristol Working Paper No. 04-09 Marcus Letts is a former undergraduate student in the Department of Politics, University of Bristol. This paper, originally a BSc dissertation, received the highest mark awarded to any BSc dissertation in Politics at the University of Bristol in 2008-2009. A revised version of this paper is currently being prepared for submission to the journal New Political Science. University of Bristol School of Sociology, Politics, and International Studies Title: Obama's discourse of "hope": Making rhetoric work politically (Morris, C. 2008) Question: What is articulated in Obama's discourse of "hope"? How did this rhetoric work politically? Marcus Letts Word Count: 9,899 2 Contents: Introduction: The US elections of 2008: A contextualisation The "strange death of Republican America": A grand theme of change................................ 5 A "rhetorical situation"?.......................................................................................................... 6 The birth of "Brand Obama": An exceptional campaign........................................................ 7 The nature of American "polyarchy"...................................................................................... 9 Literature Review: Two theories of discourse. Derrida's deconstruction and Laclau logics: A theory of discourse.......................................10 -
The Oral Poetics of Professional Wrestling, Or Laying the Smackdown on Homer
Oral Tradition, 29/1 (201X): 127-148 The Oral Poetics of Professional Wrestling, or Laying the Smackdown on Homer William Duffy Since its development in the first half of the twentieth century, Milman Parry and Albert Lord’s theory of “composition in performance” has been central to the study of oral poetry (J. M. Foley 1998:ix-x). This theory and others based on it have been used in the analysis of poetic traditions like those of the West African griots, the Viking skalds, and, most famously, the ancient Greek epics.1 However, scholars have rarely applied Parry-Lord theory to material other than oral poetry, with the notable exceptions of musical forms like jazz, African drumming, and freestyle rap.2 Parry and Lord themselves, on the other hand, referred to the works they catalogued as performances, making it possible to use their ideas beyond poetry and music. The usefulness of Parry-Lord theory in studies of different poetic traditions tempted me to view other genres of performance from this perspective. In this paper I offer up one such genre for analysis —professional wrestling—and show that interpreting the tropes of wrestling through the lens of composition in performance provides information that, in return, can help with analysis of materials more commonly addressed by this theory. Before beginning this effort, it will be useful to identify the qualities that a work must possess to be considered a “composition in performance,” in order to see if professional wrestling qualifies. The first, and probably most important and straightforward, criterion is that, as Lord (1960:13) says, “the moment of composition is the performance.” This disqualifies art forms like theater and ballet, works typically planned in advance and containing words and/or actions that must be performed at precise times and following a precise order. -
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multi-head weighers tna intelli-weigh® alpha advance series of multi-head weighers are what you’re looking for when you need a simple, affordable solution, but can’t afford to sacrifice performance or efficiency. Perfect for your dry applications and easy to operate with a 10.4” colour touchscreen; easy to maintain with fewer moving parts; and easy to clean with specially designed, radius corner buckets. IP rated 54. BENEFITS Speed and efficiency are adjustable based Reduces build-up of contaminants such as on a wide variety of products thanks to dust and dirt by minimising the irregularities programmable motor patterns. on the surface of the streamlined main body. Provides for quick and easy troubleshooting High-performance weighing accuracy, and maintenance with modular design. How? achieved by combining strain gauge load The modular actuator unit incorporates the cells with digital filtering that virtually high-performance strain gauge load cell with eliminates the influence of external vibration the stepper motor drive system. and allows for high speeds. Maximise up-time and your return on Quick and easy to clean, reducing downtime, investment with modular actuators, easy-to- thanks to the spring-less and unique bucket use operator interfaces, self-diagnostics, and designs with large radius corners. easy maintenance. STANDARD FEATURES OPTIONAL FEATURES APPLICATIONS 2-way load cells eliminate low frequency Counting and mixing baked snacks vibrations Web camera cereals Digital filter for maximum speed Full up and down stream integration -
Aztec Human Sacrifice
EIGHT AZTEC HUMAN SACRIFICE ALFREDO LOPÉZ AUSTIN, UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO, ANO LEONARDO LÓPEZ LUJÁN, INSTITUTO NACIONAL DE ANTROPOLOGíA E HISTORIA Stereotypes are persistent ideas of reality generally accepted by a social group. In many cases, they are conceptions that simplify and even caricaturize phenomena of a complex nature. When applied to societies or cultures, they l11ayinclude value judgments that are true or false, specific or ambiguous. If the stereotype refers to orie's own tradition, it emphasizes the positive and the virtuous, and it tends to praise: The Greeks are recalled as philosophers and the Romans as great builders. On the other hand, if the stereotype refers to another tradition , it stresses the negative, the faulty, and it tends to denigrate: For many, Sicilians naturally belong to the Mafia, Pygrnies are cannibals, and the Aztecs were cruel sacrificers. As we will see, many lines of evidence confirm that hurnan sacrifice was one the most deeply rooted religious traditions of the Aztecs. However, it is clear that the Aztecs were not the only ancient people that carried out massacres in honor of their gods, and there is insufficient quantitative inforrnation to determine whether the Aztecs were the people who practiced hu- man sacrifice 1110stoften. Indeed, sacred texts, literary works, historie documents, and especially evidence contributed by archaeology and physical anthropology, enable religious historians to determine that the practice of hurnan sacrifice was common in most parts of the ancient world. For exarnple, evidence of sacrifice and can n iba lism has emerged in l11any parts ofEurope, dating to the Neolithic and Bronze Ages. -
Why Youth Join Al-Qaeda Commanding the Joint Psychological Operations Task Force, Whose Missions Included Reducing the Flow of Foreign Fighters in the U.S
UNIteD StAteS INStItUte of Peace www.usip.org SPeCIAL RePoRt 1200 17th Street NW • Washington, DC 20036 • 202.457.1700 • fax 202.429.6063 ABOUT THE REPO R T Colonel John M. ”Matt” Venhaus, U.S. Army Colonel John M. “Matt” Venhaus is the Jennings Randolph Army Fellow. He is a career psychological operations officer experienced with foreign media influence operations throughout Europe, the Middle East, and South Asia. This study marries his operational experience gained while Why Youth Join al-Qaeda commanding the Joint Psychological Operations Task Force, whose missions included reducing the flow of foreign fighters in the U.S. Central Command’s area of responsibility, with his academic research as a Senior Service College Fellow. The Summary views expressed in this article are those of the author and do not necessarily reflect the official policy or position of the • Interviews and personal histories of 2,032 “foreign fighters” show that rather than be Army, Department of Defense, or U.S. government. recruited, young men actively seek out al-Qaeda and its associated movements. • Al-Qaeda is more than just an organization; it is an ideology and a popular global brand that spins a heroic narrative with an idealized version of Islamic jihad. • Al-Qaeda’s ubiquitous message of anti-Muslim oppression and global jihad appeals to the developmental needs of adolescents. • To defeat al-Qaeda, it is crucial to understand who seeks to join and why. • Common myths and misconceptions about why young men join extremist movements ignore the proximate causes. • Potential recruits have an unfulfilled need to define themselves. -
Dynamics of Methamphetamine Markets in New York City: Final Technical Report to the National Institute of Justice
The author(s) shown below used Federal funds provided by the U.S. Department of Justice and prepared the following final report: Document Title: Dynamics of Methamphetamine Markets in New York City: Final Technical Report to the National Institute of Justice Author: Travis Wendel, Bilal Khan, Kirk Dombrowski, Ric Curtis, Katherine McLean, Evan Misshula, Robert Riggs, David M. Marshall IV Document No.: 236122 Date Received: October 2011 Award Number: 2007-IJ-CX-0110 This report has not been published by the U.S. Department of Justice. To provide better customer service, NCJRS has made this Federally- funded grant final report available electronically in addition to traditional paper copies. Opinions or points of view expressed are those of the author(s) and do not necessarily reflect the official position or policies of the U.S. Department of Justice. This document is a research report submitted to the U.S. Department of Justice. This report has not been published by the Department. Opinions or points of view expressed are those of the author(s) and do not necessarily reflect the official position or policies of the U.S. Department of Justice. Dynamics of Methamphetamine Markets in New York City: Final Technical Report to The National Institute of Justice Travis Wendel Bilal Khan Kirk Dombrowski Ric Curtis Katherine McLean Evan Misshula Robert Riggs David M. Marshall IV John Jay College of Criminal Justice January 2011 This project was supported by Award No. 2007-IJ-CX-0110/NDRI awarded by the National Institute of Justice, Office of Justice Programs, U.S. Department of Justice. -
Taglines Taglines Have Become Very Popular Lately. Local Businesses
GRACE. LOVE. FELLOWSHIP. 2 Cor. 13:11-14 6/7/20 – Trinity Sunday Living Word, Montrose Taglines Taglines have become very popular lately. Local businesses and new churches, large corporations and world-wide organizations uses phrases or a set of words or compact sentences to explain what they’re all about in a succinct way. And it’s not just to use in a commercial or a marketing campaign. Taglines are supposed to summarize who they are, what they do, what they offer, the reason they exist. In order to accomplish that goal, taglines are usually short, sometimes they’re clever, they need to be accurate of course, and they’re meant to be memorable. We have a tagline as a congregation. Years ago as we put together a new website, we came up with this phrase for Living Word that is still on our homepage: “Hear It. Learn It. Live It.” Our entire ministry revolves around the living Word of God after all and that seemed to be a decent way of conveying this defining characteristic of our congregation in an easy-to- understand way. But whether our tagline is good or not isn’t really the point here. The point here is that this isn’t a recent phenomenon. God gave himself a tagline thousands of years ago. And I want to be careful that I don’t give the impression that our almighty eternal God wants to be hip or trendy. He isn’t all that concerned about marketing himself to modern American sensibilities. But he does describe who he is, what he does, what he offers, and the reason we exist in short, succinct phrases all over the Bible. -
2018/19 Annual Report the Shadow of STIGMA People with Mental Health Challenges Say the Stigma Is Worse Than the Illness
Treatment and Support for children, youth and families. 2018/19 Annual Report The shadow of STIGMA People with mental health challenges say the stigma is worse than the illness. Meet Ken Client talks Stigma When it comes to STIGMA, I think about feelings or misunderstandings that usually come from fear or anger. For instance, anyone who is angry at an addict, or who believes addicts should be treated like criminals or lesser-than, those feelings probably come from fear. And I think that fear comes from a lack of understanding. You have to ask, ‘Why is a person an addict? Why are they willing to sacrifice so much?’ As soon as you’re willing to ask those questions, you’ll begin to understand and break down the stigma toward people who are addicts and who are struggling. And if we want to see all of us grow in terms of quality of life, our quality as people, as individuals, we need to take care of one another – no matter what that looks like. If you see someone suffering, it hurts all of us to simply look down your nose at them. It’s simple. If you want the world to be a better place, if you want to be a better person, try to make things better for people around you. Sometimes that’s as simple as listening to a person and really trying to understand their situation. Anyone who is willing to listen, is already making things better for those who are misunderstood. And it breaks down the fear and the anger. -
A Guide for Employees Salary Sacrifice and Pension (Including Bonus Sacrifice)
A guide for employees Salary sacrifice and pension (including bonus sacrifice) MPEN15D NG08052 04/2021 Did you know that salary sacrifice (also known • It provides you with a tax-efficient way to save for as salary exchange, SMART Pensions and Smart your retirement. Pay) can provide you with an opportunity to Depending on your circumstances there may be disadvantages to salary sacrifice and it’s important you understand these. increase your pension contributions without We explain these in ‘What you need to be aware of affecting your net income (this is the income about salary sacrifice’ later in this guide, and it’s left after you have paid tax and national important you read this section. insurance contributions)? How is salary sacrifice What is salary sacrifice? arranged? A salary sacrifice scheme is an arrangement between you and Strict rules apply to salary sacrifice to protect both you your employer in which you agree to a reduction in your salary and your employer. The following factors laid down by or bonus, and in return you receive a benefit. The benefit here HM Revenue & Customs (HMRC) for salary sacrifice is a contribution by your employer of an equivalent amount need to be met: into your pension. This way you can save on income tax and • Your terms and conditions of employment need to both you and your employer can save on national insurance be revised. contributions (NIC). • This revised contract must state that you are entitled to The sacrifice is achieved by varying your terms and conditions a lower cash payment and separately a benefit (in this of employment as you are giving up your contractual right to case an enhanced employer pension contribution) as a future cash payments of the amount sacrificed.