Sponsorship and Beverage Pouring Rights Proposal

R462624

Table of Contents

Introduction 3

Academic/Campus Support Program Vending and Wholesale Growth 3 Sponsor Revenue Growth 4 Projected Growth in Sponsor Revenues 4 Sponsorship and Vending Licensing 4 Proposed Sponsorship and Vending Licensing Fees 5 Vending 5 Wholesale/University Food Services and Sales 6 Pricing and Additional Stipulations 7 Facilities Expanded or Built Since 2003 7 Current and Planned Construction 8

Razorback Athletics Support Program Razorback Facilities 9 Tradition of Excellence 10 Arkansas Athletics and Beverage Sponsor Television 13 Radio 18 Football Signage and Entitlements 24 Basketball Signage and Entitlements 26 Baseball Signage and Entitlements 27 Olympic Sports 28 Internet 28 Print 29 Additional Opportunities and Miscellaneous 30 Merchandising 31 Product Trade 32 Investment Value of Package 32

The University of Arkansas and Athletics Sponsorship Request Summary 33

2 Introduction

This Sponsorship and Beverage Pouring Rights Proposal provides an overview of current and projected beverage volumes, requests for beverage sponsorship support levels, an overview of Athletic venues, and a schedule of potential media and promotional opportunities. Sponsorship and beverage pouring rights offerings must be clearly articulated in the RFP response for consideration by the University. Alternate categorization of revenue and support categories will be considered, but must generally conform to the proposal format outlined in the RFP, Attachment J.

Academic/Campus Support Program

Vending and Wholesale Growth

Vending Growth:

2009/2010 figures are actual revenues as reported by the current sponsor. Revenue for the academic year 2010/2011 is based on the current sponsor’s growth estimate of 2.54%. Revenue for the academic year 2011/2012 is based on a projected vending increase of 4%. Revenue for Years 1 through 6 is based on 3% growth and 1% annually for years 6 through 10. Stated as case equivalents.

Wholesale Growth:

2009/2010 figures are actual revenues as reported by the current sponsor. Revenue for the academic year 2010/2011 is based on the current sponsor’s growth estimate for the campus of 30%. Revenue for the academic year 2011/2012 is based on a projected increase of 5%. Revenue for Years 1 through 6 is based on 5% growth and 3% annually for Years 6 through 10.

Year Vending Wholesale Cases Campus 2009/2010 13,867 30,245 2010/2011 14,219 39,319 2011/2012 14,788 41,284

Year 1 15,232 43,349 Year 2 15,689 45,516 Year 3 16,159 47,792 Year 4 16,644 50,181 Year 5 17,143 52,691

3 Year 6 17,315 54,271 Year 7 17,488 55,899 Year 8 17,663 57,576 Year 9 17,839 59,304 Year 10 18,018 61,083 Total 169,190 527,662

Sponsor Revenue Growth:

2009/2010 figures are actual revenues as reported by the current sponsor. Revenue for the academic years 2010/2011 are based on growth estimates made by the sponsor: Vending Cold Beverage of 2.5%, Vending Snacks of (1%), Wholesale Campus of 30%. Revenue for the academic years 2011/2012 are based on vending increase of 4% and wholesale of 5%. These revenue projections are based on volume growth only. They do not account for price increases.

Projected Growth in Sponsor Revenues

Term Vending Vending Wholesale Total Revenue Cold Snack Campus Beverage 09/10 $411,294 $228,758 $651,610 $1,291,662 10/11 421,576 226,470 847,093 1,495,139 11/12 438,439 235,529 889,448 1,563,416

Year 1 $451,593 $242,595 $933,920 1,628,108 Year 2 465,140 249,873 980,616 1,695,629 Year 3 479,095 257,369 1,029,647 1,766,111 Year 4 493,467 265,090 1,081,129 1,839,686 Year 5 508,271 273,043 1,135,186 1,916,500 Year 6 513,354 275,773 1,169,241 1,958,368 Year 7 518,488 278,531 1,204,318 2,001,337 Year 8 523,673 281,316 1,240,448 2,045,437 Year 9 528,909 284,130 1,277,661 2,090,700 Year 10 534,198 286,971 1,315,991 2,137,160 $5,016,188 $2,694,691 $11,368,157 $19,079,036

Sponsorship and Vending Licensing:

The proposed Sponsorship and Vending Licensing Fees payment schedule is based on the volume and revenue projections for the ten-year term of the agreement. Each Sponsorship payment shall be payable not later than July 10 of each contract year. The Vending Licensing Fees shown represent a minimum guaranteed license

4 fee to be paid to the University in exchange for the right to place vending machines on campus. The minimum guaranteed annual vending fees are to be paid in quarterly payments. Vending Licensing Fees are based on 40% of cold beverage vending revenues and 25% of snack vending revenues. Sponsorship in the table below does not include funding for Athletics. Those sponsorship fees are addressed in a separate section of this document.

Proposed Sponsorship and Vending Licensing Fees

Year Sponsorship Vending Licensing Fees Total 1 $400,000 $329,658 $729,658 2 400,000 333,944 733,944 3 400,000 338,285 738,285 4 400,000 342,683 742,683 5 400,000 347,137 747,137 6 450,000 351,650 801,650 7 450,000 356,222 806,222 8 450,000 360,853 810,853 9 450,000 365,544 815,544 10 450,000 370,296 820,296 Total $4,250,000 $3,496,272 $7,746,272 * Plus accumulative CPI using Year 1 as base year.

Vending:

In the event that the gross revenues from the beverage and snack vending exceed revenue projections, an additional license fee of 25% on all revenues in excess of the projections for each year will be paid to the University. There are currently 137 cold beverage vending machines on campus with a student population of 23,199 as of fall 2011. A typical well-serviced campus will have a ratio of approximately 1 vending machine for each 100 students; which is what the current agreement recommends. With a student population of over 23,000 students, according to this ratio, the number of cold beverage vending machines should be closer to 230 to ensure easy accessibility. That said, the average volume throughput of 98 cases per year indicates that many of the vending machines are operating well below capacity. New vending technology and equipment provide more opportunity for student choice and tends to increase vending sales. The increased use of glass front vendors is also a proven means of driving sales from a marketing standpoint. Better optimization on these factors along with the increased enrollment anticipated in future academic years should mitigate some of the earlier downward pressure on vending sales. The sponsor has predicted an increase of 2.5% in vending volume for the current 2010/2011 year based on year-to-date volume and a 4% growth factor has been

5 used for the final year of the existing contract. Growth in Years 1 to 5 of the new agreement has been estimated at 3% per year and in Years 6 through 10, at the 1% per annum level. These percentages are in general keeping with projected campus growth. The sponsor agreed to add debit card readers to 111 of the vending machines already on campus and to maintain five spare readers to support a reader exchange maintenance system. The general criteria for the sponsor to place and maintain the debit card readers was based on an annual case volume per machine. Currently, only 92 vending machines on campus are equipped with a card reader. The sponsor will agree to meet the one (1) vending machine for each 100 students ratio (1:100) and add card readers to enough machines to reach 150 card readers on campus. Placements must be coordinated with and approved by the University. A full review of the vending plan is expected to take place to review placement of machines, annual volume of machines, placement of card readers on machines and volume requirements for reader placement, the placement of card readers on both beverage and snack machines when situated together, and upgrades of machines to glass-front or other up-to-date technology to optimize vending utilization. A plan to monitor before and after volumes on machines with new card readers must be devised.

Wholesale/University Food Services and Sales:

During each contract year of the new agreement, the sponsor is encouraged to offer a $3/case volume incentive fee to the University on each drop shipped case of beverages that exceeds the base year’s drop shipped volume. For purposes of measuring such sales, the base year will be the fiscal year July 1, 2012 – June 30, 2013 with the first payment eligibility in fiscal year 2013–2014. The new pouring rights agreement should make allowance for selected beverage exceptions, allowing more choice for consumers. These exceptions include:

1) Permitted exceptions as stipulated in the current pouring rights agreement.

2) C-stores allocation 20% of beverage shelf space for other products.

3) Exceptions for specialty beverage products required for service in branded outlets, including but not limited to Ella’s Restaurant, Starbucks, and Peet’s. The primary beverage products will continue to be selected from the product lines of the sponsors.

4) If additional products are of interest to the University and are not offered by the sponsors, the sponsors and the University, acting reasonably, will review and determine if these products or beverages will be offered, such review to be conducted promptly within ten (10) business days of request. Otherwise, approval for use will be deemed to have occurred without any further action.

6 Pricing:

The current agreement allows for price increases of the lesser of 3% or the Consumer Price Index for All Urban Consumers (CPI-U). The sponsor has the ability to contract directly with the University’s major concessionaires, i.e. Sodexo and Chartwell’s as well as the new Wal-Mart. The current contract pricing should be reviewed to ensure it reflects market value and a revised schedule submitted as part of a response to this proposal.

Additional Stipulations:

The sponsor will provide a beverage promotion fund of $40,000 to the University no later than the beginning of the University’s academic year during each contract year of the agreement to support promotional activities. The value of this fund is to be increased annually by the Consumer Price Index. The University requires consistent reporting from the sponsor. At a minimum, the semi-annual and annual reports should provide sales volumes and revenues in each of the four categories: Wholesale Campus, Wholesale Athletics, Beverage Vending, and Snack Vending. Reporting should also be available by product category and vending machine locations. There must be a consistent format for the reports so that they are easily comparable from one contract period to the next. All reporting should be based on a standard, pre-determined and identified, definition of a “case”.

Facilities Expanded or Built Since 2003

2003 Razorback Stadium expansion Bev Lewis Center for Women’s Athletics Printing Services Carnall Hall 2004 Innovation Center NW Quad Residences Pat Walker Health Center Late Night in the Union meal program 2005 Harmon Avenue Garage - Parking Spot Walker Family Training Center 2006 Vol Walker Hall addition Lewis E. Epley Jr. Hall addition 2007 Williard J. Walker Hall - Cole Cafe J.B. Hunt Transport Services, Inc. Center for Academic Excellence Maple Hill Residence Halls, Phase 1 John McDonnell Field Leflar Law Center additions

7 Brough Retail - Starbucks - Quiznos NCREPT at Arkansas Research & Technology Park 2008 Duncan Avenue Apartments Maple Hill Residence Halls, Phase 2 - Freshens - The Hill Grill Bogle Park, Razorback Softball NW Quad Dining Hall addition Razorback Tennis Center 2009 Fine Arts Center addition Enterprise Center at Arkansas Research & Technology Park Brough Retail - Papa Johns 2010 Garland Center Shops, Garland Avenue Garage, & University Bookstore - Peet’s Coffee - Wal-Mart Pharmacy and Convenience Store 350 additional residence hall beds at Buchanan-Droke, Gladson- Ripley, and Walton Hall

Current and Planned Construction

2011 Nanoscale Science & Engineering Davis Hall addition Peabody Hall Renovation - Peabody Perks 85 additional beds at Walton Hall 2012 Center for Health Professionals addition Brough Dining and Retail Expansion Hotz Hall – 450 residence hall rooms 2013 Vol Walker Hall addition Ozark Hall addition Future Hillside Auditorium for Science Engineering Child Development Research Center New Residence Hall and Dining Center (400-500 beds)

8 Razorback Athletics Support Program

Razorback Facilities: Home of a Million Fans Fans love the Razorbacks and that is easily evidenced by the more than 1 million people who were in attendance at last year’s athletic contests. Here’s a look at some of the numbers and keep in mind that our attendance totals don’t include men’s and women’s cross country, track and field, men’s and women’s tennis and swimming.

1,149,641 Total number of fans attending Razorback home events in 2009-10.

65,112 The average home football attendance.

13,182 The average home men’s basketball attendance.

7,749 The average home baseball attendance.

9 Tradition of Excellence

The University of Arkansas has a decorated history of athletic success on both the conference and national levels!

Football

Arkansas finished the 2010 season with a 10-3 record. Arkansas has been to 37 bowl games. The football program won nine SWC titles, three SEC Western Division titles, and won a national title in 1964. 2010 marked the first BCS appearance by the Razorbacks and the signing of a seven- year extension to keep current Head Coach Bobby Petrino leading the Razorbacks on the gridiron.

Basketball

Arkansas has made 32 post-season (30 NCAA, 2 NIT) appearances in basketball. Arkansas men’s basketball teams have forty (40) NCAA Tournament wins and ten (10) Sweet Sixteen appearances. U of A men’s basketball teams have been to six Final Fours (1941, 1945, 1978, 1990, 1994, 1995). The 1994 Final Four appearance also brought a National Championship. In 2005, Street & Smith’s annual magazine named Arkansas the eighth-best men’s basketball program in history.

10 Baseball Ranked #2 in Attendance

The Arkansas Razorbacks baseball team continues to attract impressive numbers.

2010 NCAA Attendance Top 10 Rankings

No. Team Dates Attendance Average 1. LSU 38 404,916 10,655 2. Arkansas 38 286,895 7,749 3. Ole Miss 34 231,818 6,818 4. S. Carolina 36 241,582 6,710 5. Texas 39 256,278 6,571 6. Miss. State 32 194,094 6,065 7. Clemson 35 164,285 4,693 8. Florida State 36 167,094 4,641 9. Alabama 27 111,940 4,145 10. Wichita State 35 127,509 3,643

11 Exclusivity

Through this package, the sponsor will maintain an exclusive relationship with the University of Arkansas Athletics program. This will include protecting the sponsor’s respective categories of products from competitors being visible or promoted in Arkansas Athletic venues as well as all Razorback Sports Properties solely owned inventory.

Marks

The sponsor will have category exclusive rights to utilize the Razorbacks logo and marks in marketing efforts. Through this agreement, the sponsor will have unlimited use of these marks, with prior approval from Razorback Sports Properties and the University of Arkansas Athletic Department.

Vending Product

The sponsor will maintain exclusive rights to vend product at Athletic events.

12 Arkansas Athletics & Beverage Sponsor

The partnership between the sponsor and Arkansas Athletics allows the sponsor local, regional, and national reach.

Television Arkansas 2010-11 TV Ratings

SEC on CBS’ coverage of Alabama-Arkansas scores networks best ratings for afternoon football since 2003 season-to-date, rating best in 11 years. CBS sports coverage of the SEC on CBS on Saturday, Sept. 25, which saw no. 1 Alabama play no. 10 Arkansas earned a preliminary national rating/share of 5.2/12, up 117% from last year’s 2.4/6 (Arkansas-no.3-ranked Alabama). The 5.2/12 was the highest rating for a regular-season afternoon college football game on CBS (excluding the SEC Championship games) since a 5.7/13 on 11/29/03 for no. 9 Florida State at no. 11 Florida. Despite moving from a national network to ESPN, the Sugar Bowl earned an 8.4 overnight rating compared to an 8.7 on Fox a year ago. The rating was 17 percent higher than last year’s Orange Bowl played on the equivalent Tuesday night.

13 Arkansas television programs are broadcast statewide and on cable networks throughout the Midwest and Southeast as well as on the Internet. The sponsor will receive the assets, merchandise, and inventory associated with the coach’s show, Inside Razorback Football with Bobby Petrino.

This is a one hour television show televised statewide on KATV – ABC 7, KFTA – Fox 24, KNWA – NBC 51 and on Fox Sports Southwest, Fox Sports South, and Comcast cable outlets for 12 total telecasts. This includes a :30 spot or spots. Company name and logo broadcast audibly and visually during the opening and closing billboards. Logo Bug – logos will be displayed in the bottom left corner of the television screen for viewers to see during half of the Razorback Football Show. Promotional Spots – The sponsor will be mentioned and logos will be visually displayed in one of the several promotional commercials to air prior to each weekly show. The sponsor will have the opportunity to send two guests to travel with the Razorback Football Travel Party to one away game. This will include travel to and from the location on the University of Arkansas’ chartered airplane, travel to and from the airport, hotel, official party functions and the stadium on official travel party buses, and stay in the team hotel. The away game selection will be determined by lottery. The sponsor will receive two sideline passes for one SEC football game and two sideline passes for one non-SEC football game. The sponsor will have the opportunity to invite six guests to pregame football hospitality for all home games. There will be a bowl game/NCAA tournament option.

14 Arkansas television programs are broadcast statewide and on cable networks throughout the Midwest and Southeast as well as on the Internet. The sponsor will receive the assets, merchandise, and inventory associated with the coach’s show, Full Court Press with Mike Anderson.

This is a thirty minute head coach’s television show televised statewide on KATV – ABC 7, KFTA – Fox 24, KNWA – NBC 51 and on the Fox Sports Southwest, Fox Sports South, Comcast Sports Southeast, Cox Sports Television, and Cox/Comcast cable outlets for 16 total telecasts. This includes a :30 spot or spots. Company name and logo broadcast audibly and visually during the opening and closing billboards. Logo Bug – The sponsor will have logos displayed in the bottom left corner of the television screen for viewers to see during half of a Razorback Basketball Show. The sponsor will be mentioned and logos will be visually displayed in one of several promotional commercials to air prior to each weekly show. The sponsor will have the opportunity to send two guess to travel with the Razorback Basketball Travel Party to one away game. This includes travel to and from the location on the University of Arkansas’ chartered airplane (Company guests must meet the airplane in Fayetteville for departure), travel to from the airport, hotel, official party functions and the arena on official travel party buses, and stay in the team hotel. Away game selection will be determined by lottery. The sponsor will receive two courtside seats to one home non-conference game and one home conference basketball game. The sponsor will have the opportunity to have up to six guests attend a pre-game hospitality area before selected home games. The hospitality area will open to the guests 1 hour before tip-off and those guests will be provided with food and beverage as well as scouting report from a member of the Razorback Coaching Staff.

NCAA Tournament Trip:

In the event that the Razorback Basketball Team participates in the NCAA Basketball Tournament, the sponsor will receive the opportunity, at its own expense, to designate two people to travel with the official University of Arkansas Athletic Department Travel Party. The following is included in this benefit:

Travel to the tournament site on the University of Arkansas chartered airplane. (Company guests must meet the airplane in Fayetteville for departure.) Travel to and from the airport, hotel, official party functions, and stadium, on official party buses and stay in team hotel. Attend selected hospitality and meal events with other official travel party guests.

15 Arkansas television programs are broadcast statewide and on cable networks throughout the Midwest and Southeast as well as on the Internet. The sponsor will receive the assets, merchandise, and inventory associated with the Baseball Coach’s Show.

There are plans to begin a Baseball Coaches Show prior to the 2013 baseball season and have it televised on KATV – ABC 7, KFTA – Fox 24, KNWA – NBC 51 and on Fox Sports Southwest, Fox Sports South, Comcast Sports Southeast, Cox Sports Television, Cox/Comcast cable outlets for a total number of telecasts to be determined. This includes a :30 spot or spots. Company name and logo broadcast audibly and visually during the opening and closing billboards. Logo Bug – The sponsor will have logos displayed in the bottom left corner of the television screen for viewers to see during half of a Razorback Baseball Show. The sponsor will be mentioned and logos will be visually displayed in one of several promotional commercials to air prior to each weekly show. The sponsor will have the opportunity to send two guests to travel with the Razorback Baseball Travel Party to one away game. This will include travel to and from the location on the University of Arkansas’ chartered airplane, travel to and from the airport, hotel, official party functions and the stadium on official travel party buses, and stay in the team hotel. The sponsor will have the opportunity to have the Head Coach appear at a sponsor’s event. Appearance to be agreed upon by the Head Coach. There will be the opportunity to invite six guests to two games in the Baum VIP Hospitality area.

TV Game Broadcast

Arkansas Razorback PPV Football Broadcast

Each year, per SEC guidelines, the Razorbacks have one Pay Per View broadcast. The sponsor will receive the inventory below for the annual broadcast. In 2011 we had 29, 266 residential subscribers and 111 commercial subscribers.

Feature Entitlement:

Title of one feature per game and feature includes a live mention. Two :30 spots.

Men’s Basketball

Each year, Razorback Sports Properties produces and broadcasts six men’s basketball non- conference games on our statewide television network. Games are broadcasted on KATV, KAIT, KFTA, and KNWA – Six total telecasts that includes one :30 spot in each broadcast.

Feature Entitlement:

Title of on feature per game and feature includes a live mention.

Television Affiliates Coach Petrino Football Show Coach Anderson Basketball Show

KATV – ABC 7 KATV – ABC 7 KFTA – FOX 24 KFTA – FOX 24 KNWA – NBC 51 KNWA – NBC 51 Fox Sports Southwest Fox Sports Southwest Comcast Sports Southeast Comcast Sports Southeast Cox Sports Television Cox Sports Television

Men’s Basketball Telecasts

KATV – ABC 7 (Central Arkansas) KAIT – ABC (Northeast Arkansas) KFTA – Fox 24 (Northwest Arkansas) KNWA – NBC (Northwest Arkansas)

17 Radio

Pre-game, play-by-play and post-game inventory is available during all Razorback football, basketball, and baseball broadcasts!

Football Radio Broadcast

Game-Day Broadcast:

Approximately 54 radio affiliates. Includes a 180 minute pre-game show and 60 minutes post-game show and 12 total broadcasts. Three :30 spots. Title of one feature. Three :05 - :15 live mentions.

Basketball Radio Broadcast

Game-Day Broadcast:

Approximately 54 radio affiliates. Includes a 35 minute pre-game show and a 30 minute post-game show and 29 total broadcasts. One :30 spot. Title of one feature – “Scoring Summary”. Three :05 - :15 live mentions

18 Baseball Radio Broadcast

Game-Day Broadcast:

Approximately 21 radio affiliates. Includes a 35 minute pre-game show and a 30 minute post-game show and 56 total broadcasts. Three :30 spots.

Olympic Sports Radio Broadcast

Game-Day Broadcast:

Two :30 spots during all Olympic Sports Broadcasts.

Radio inventory is available during all Razorback Coaches Shows.

Bobby Petrino Live – Football Coach’s Show

Airs on Wednesday’s at 7 pm – broadcasts can be heard statewide on 54 affiliates on the Razorback Sports Network and twelve total broadcasts. One :30 spot. Title of one feature. Live mention.

Mike’d Up with Head Coach Mike Anderson – Basketball Coach’s Show

Airs on Monday’s at 7 pm – broadcasts can be heard statewide on 54 affiliates on the Razorback Sports Network and twelve total broadcasts. One :30 spot. Title of one feature. Live mention.

Football

Donald W. Reynolds Razorback Stadium is home of the Razorback football team. The average attendance for the five home games in 2011 was 72,113.

Signage

Fascia LED (10 minutes):

LED ribbon board to run on the East and West sides upper deck fascia of the stadium. Guaranteed 10 real time minutes of exposure, 5 in-game and 5 pre-game.

:30 Video Board Commercial:

Entitlement of one pre-game :30 commercial on the video board.

24 Signage

Video Board Feature:

Entitlement of two unique video board features per game. Sponsor Tailgate Feature with public address announcement. Sponsor branded group combs tailgating area to collect recyclables. Video board feature showcases sponsor’s efforts and encourages fans to recycle. On-screen logo presence throughout promotion, as well as opening and closing billboards. Sponsor Recycling and Entertainment/T-Shirt Cannon Feature. In-Game video board and PA feature to build noise and excitement. We will purchase a mutually agreed upon number of t-shirts to be distributed per game. Presenting sponsor of eight replays per game including on-screen logo presence throughout each replay.

Recycling Opportunity

The sponsor will have the ability to provide branded recycling boxes to be placed throughout all athletic campus facilities. The sponsor will receive a video board graphic encouraging fans to recycle and directing them to a sponsor branded recycling bin.

25 Basketball

Bud Walton Arena is home of the Razorback Basketball Teams. Average men’s basketball attendance is 13,182.

Signage

Bottom LED Ring Signage – Scoreboard (Men’s and Women’s Basketball):

Sponsor logo on the LED ring on the bottom of the scoreboard. Sponsor logos circle the ring (with four other sponsors) for eight minutes and then receive one minute alone (every five rotations) throughout the game.

Video Board:

Entitlement of one pre-game :30 commercial on the video board.

Electronic Message:

Sponsor recognition in three electronic messages per game.

360 LED Ribbon Board (Men’s and Women’s Basketball):

Corporate name, logo or message displayed on LED digital message boards in Bud Walton Arena for two minutes of in-game exposure during all men’s and women’s home games.

Video Board Feature:

Entitlement of one unique video board feature per game. Recycling and Entertainment/T-Shirt Cannon feature. Including on-screen logo presence throughout promotion, as well as exclusive presence on in-arena 360 LED billboards. Sponsor will receive a video board graphic encouraging fans to recycle and directing them to a sponsor branded recycling bin.

LED Scorer’s Table Signage (Courtside LED):

Guaranteed minimum of two in-game minutes including live animated logo exposure on 50’ of LED. Rolls pre-game as well. Sponsor to provide graphics/animation.

26 Baseball

Baum Stadium is home of the Razorback Baseball Team. Average attendance is 7,749 per game, ranking 2nd in the nation!

Signage

Video Board Panel:

One of four static panels on the baseball video board. Entitlement of one pre-game :30 commercial on the video board.

Public Address Announcement:

Sponsor recognition in one PA announcement per game.

Baseball LED:

Current plans include the installation of LED boards in Baum Stadium prior to the 2013 baseball season. In the event the boards are not installed prior to the agreement, the sponsor will have the ability to replace this piece of marketing inventory with mutually agreeable signage at Baum Stadium. Exclusive partner recognition on the new baseball LED signage during half of one inning per home game.

Game Day Events

Game Entitlement:

Co-sponsorship of two home SEC baseball games, including – Fifty general admission game tickets. Minimum of three scoreboard messages during the sponsored game. Identification on all pre-game radio and newspaper advertisements as game sponsor. Logo placement on a minimum of 1,000 premium giveaway items, items to be decided on by university marketing staff. First pitch ceremony.

Game Day Promotion:

Co-sponsor of “Poster Day”.

27 Olympic Sports

The Arkansas Razorback Olympic sports are softball, soccer, track, gymnastics and volleyball. Sponsoring an Olympic sport is a great way to get involved at Arkansas!

Softball

One of four static signs on the main scoreboard. One game sponsorship per season. One branded giveaway per season.

Soccer

One game sponsorship per season. One branded giveaway per season.

Volleyball/Gymnastics

One sign on the volleyball/gymnastics scoreboard. One game sponsorship per season. One branded giveaway per season.

Track

One sign located at John McDonnell Field on the outdoor track facility’s main scoreboard. One game sponsorship per season. One branded giveaway per season.

Internet

There are 411,272 unique visitors and 2,702,422 page views each month at ArkansasRazorbacks.com, the official home of Arkansas Athletics.

ArkansasRazorbacks.com

Secondary Sponsor:

The sponsor will be the secondary sponsor of Football, Basketball, and Baseball on ArkansasRazorbacks.com, providing fans with a link to the website.

28 Print

Print options are numerous at the University of Arkansas, varying from game-day programs to team posters and ticket backs!

Football Game Program:

Circulation of 45,000. Full-page, four color program advertisement.

Men’s Basketball Game Program:

Circulation of 25,000. Full-page, four color program advertisement.

Women’s Basketball Team Poster:

Co-sponsorship of the Women’s Basketball Team poster.

Schedule Posters:

Sponsor logo will appear on schedule posters for Football, Basketball, Baseball, Soccer, Volleyball, Gymnastics, Women’s Basketball, and Softball.

Schedule Cards:

Sponsor logo will appear on schedule cards for Football, Basketball, Baseball, Volleyball, Soccer, and Softball.

Ticket Backs:

Sponsor logo will appear on ticket backs for Football, Basketball, Baseball, Volleyball, Soccer, and Softball.

Miscellaneous Print:

Sponsor logo on basketball 3-Point cards.

29 Additional Opportunities

Promotional Bank:

The sponsor will have a promotional bank of $20,000 for additional activations and sponsorships tied into athletic partnership. This promotional bank is to be used at the sponsor’s discretion with University and Razorback Sports Properties approval.

Miscellaneous

Recycling and driving student attendance will continue to be a strong initiative for both the athletic campus and the non-athletic campus.

Title Sponsorship of the Student Rewards Program:

Program will be intertwined with the non-athletic campus. Students receive points and prizes for campus based events and recycling efforts as well as attending athletic events and recycling efforts at athletic events. A sponsor Student Rewards Program stand-alone website will be created so that students can track their points and prizes will be listed. Sponsor to provide mutually agreed upon prizes for students, as would the University and Razorback Athletics. As the title sponsor, the sponsor would be promoted on all advertising and marketing of this new program. We expect to promote the program online, on campus, and at all athletic venues through all of our avenues.

Official Partner:

Official Partner rights. Sponsor will be recognized as an Official Partner of the Razorback Athletics. Rights of Exclusivity (excluding mutually agreed upon “competitors”.) Exclusive Rights to vend product at athletic events. Logo Rights. Non-exclusive logo on stadium souvenir cups. Unlimited Little Rock promotions with use of Razorback marks with no attached third parties and all promotions must be approved by Razorback Sports Properties. Unlimited statewide promotions with use of Razorback arks with no attached third parties and all promotions must be approved by Razorback Sports Properties. Unlimited Northwest Arkansas promotions with use of Razorback marks with no attached third parties and all promotions must be approved by Razorback Sports Properties. Sponsor of “Meet the Razorbacks Day”.

Opportunities:

Table of eight at the Hall of Honor (annual Foundation dinner honoring former Razorback Athletes and Coaches). Logo on menu boards in all Razorback Athletic facilities.

Merchandising

With this sponsorship package, the sponsor will receive season tickets to a variety of University of Arkansas Athletic events!

Tickets

Football: 24 east outdoor club (Fayetteville), sections 209,210, 211, with 12 parking passes total for Football. 12 east indoor club (Fayetteville), section 334. 20 season tickets (Fayetteville), sections 112 and 113. 40 season tickets (Little Rock), sections 34 and 35. 100 tickets to one game in Fayetteville.

Basketball: 20 season tickets, sections 112 and 205 One (1) suite (size and location TBD) 9 tickets in front of Suite #12. With 2 parking passes total for Basketball.

Baseball: 12 season tickets, section 106, with one parking pass for Baseball.

Women’s Basketball: 12 lower level tickets and 4 parking passes.

Women’s Volleyball: 12 general admission tickets and 4 parking passes.

Women’s Soccer: 12 lower level tickets and 4 parking passes.

Softball: 12 general admission tickets and 4 parking passes.

Gymnastics: 12 lower level tickets and 4 parking passes.

31 Product Trade

In addition to the cash investment associated with this partnership, the sponsor will donate product to University Athletics.

Product Trade:

The sponsor will donate $40,000 in product per year to the University of Arkansas Athletics program throughout the term of this agreement.

Investment Value of Package

The University of Arkansas Athletics inventory included in this Sponsorship and Pouring Rights package is valued at:

32 Summary

The sponsor will receive inventory in the following areas during the term of the agreement:

Televised Coaches Shows Televised Game Broadcasts Football Radio Basketball Radio Olympic Sports Radio Baseball Radio Coaches Radio Shows Football Signage & Game Day Events Basketball Signage & Game Day Events Baseball Signage & Game Day Events Olympic sports Signage & Game Day Events Internet Print Exclusivity Rights Miscellaneous Opportunities Merchandising

Sponsorship Request Summary*

The University of Arkansas and Arkansas Athletics

Academic Sponsorship, Licensing and Vending Support - $7,746,272

Athletic Marketing and Sponsorship Support - $11,242,623

Products for Athletics - $400,000

Products for Academics - $400,000

* Ten-Year Value