WAN-IFRA World Young Reader Prize 2013 competition Registration No. 79344

Dainik Bhaskar Group |

Category of the Entry- Brand Project details at a glance

 Name of the Project- Funtoosh (An Entertainment Activity)

 Category of the entry- Brand

 Sponsoring - Divya Bhaskar ( daily of Group).

 Address of the Newspaper- Dainik Bhaskar Group Office, 6 Dwarka Sadan, Press Complex,

MP Nagar, Zone 1, - 462011, , India.

 Project Director 1- Mr. Vinay Maheshwari (Vice-President, Sales and Market Development)-

DB Corp Ltd.- [email protected] , +91-97132-27000

 Director 2- Mr. Pradeep Jha (State Operations Head- , Sales and Market

Development)- DB Corp. Ltd.- pradeep [email protected] , +91-97129-83911.

 Project Head - Shakir Magwa (Sr. Manager, Sales and Market Development- DB Corp. Ltd-

[email protected] , +91-98260-71571. Project details at a glance

 Circulation and frequency of the newspaper-

 Divya Bhaskar Circulation- 1,000,000 Frequency- Daily

 Funtoosh is an entertainment activity for societies / localities.

 Target of project: Kids & Teenager in the age group of 3 years to 18 years of residential

societies/localities

Registration No. 79344 Description of the Programme: What we did and why

Registration No. 79344 Project Conceptualization

 Funtoosh was conceptualized to enable kids and teenagers to showcase their talent

and be motivated to perform in front of crowd thus building confidence in them.

 To encourage kids to take out some time and participate in extra curricular activities,

thereby honing their skills in any talent that they possess. Activities involved singing,

dancing, tongue twisters, mind games and other fun and knowledge sharing activities.

Registration No. 79344 Project Description

 Under this project, all the participants were given an activity form and choose an activity

and perform on the same at the events that were subsequently held.

 The options for the activities were singing, dancing, tongue twisters painting competition

and mind games.

 The activities were held every alternate days at various societies and colonies of the

city.

 The members of the societies were approached and were briefed about the activities

starting three days prior to the day of the activity until the day of the activity.

 The activities started from November ‘12 till December’12.

Registration No. 79344 Project Description- List of societies

S. No. Society Name Address 1 Geetanjali Appt. Jalaram Mandir 2 Sukan Residency Amit Nagar Circle 3 Prabhu Nagar Society & near by societies Prabhat Nagar Char Rasta, Vaghodiya Road 4 Aakash Ganga society & near by societies Tow Canal Road, Chadakiyapuri Char Rasta 5 Vedant Duplex & near by societies Near Mathura Nagari, OP Road 6 Sankar Bagh Housing Society & near by societies Opp. ONGC, Makarpura Road 7 Megh Dhanush Society & near by societies Opp. Rajpath Society, OP Road 1 Tirth Banglows Kubereshwar Marg, Waghodiya Road 2 Aamin Nagar Society Post Chhani Road 3 Arihant Society Vrandhwan Road, Race Course, Parsha bhai Park 4 Mayur Appt. R V Desai Road 5 Nandan van Society Sussen Tarsali Road 6 Mangal Murti Appt. Opp. Panasonic, Makarpura 7 Vallabh Vatika Vadasar Bridge, GIDC 8 Rutansh Duplex Gotri Road 9 Anant Park Society Vasana Road 10 Vaibhav Banglow Vasana Road 11 Chandan Park Tow Canal Road, Chadakiyapuri Char Rasta 12 Rag Duplex Arunachal Char Rasta, Shubhanpura 13 Sarfraj Complex Tandeg Road 14 Shukham Receidency VIP Road 15 Mahaveer Duplex Goya Gate Society, RV Desai Road, Pratap Nagar 16 Sai Deep Nagar New VIP Road

Registration No. 79344 Project Description- List of societies

S. No. Society Name Address 17 Atul Park Ajwa Road 18 Kirtikunj Society Kareli Bagh 19 Madhav Park Sunfarma Road 20 Old Ellora Park Race Course 21 Vishw kunj Society Radha Krishna Temple, Kareli Bagh 22 Shrinath Park Vaghodiya Road 23 Bhartya Vidhya Bhawan Makarpura Road 24 Kutir Complex Manjeet Nagar, Tulsi Dham Char Rashta 25 Narmada Nagar Society Opp. Arsh Duplex, Gorba 26 Iscon Heights Gotri road 27 Prushotam Nagar Shubhanpura 28 MGVCL Manisha Coukadi 29 Central Excise Manisha Coukadi 30 Gujarat State Fertilizer Fertilizer Nagar, Chhani 31 Kashidhham Society ITI Road, Gorva 32 Shidhart Society New Sama Road 33 Pratham Avenue Akota

Registration No. 79344 Project Material Project Material-items wise description

Back Page

Front Page

Activity form & Information brochure. The upper half of the brochure gave the details of the activities that were to be held. The bottom half of the brochure contained the details of the participants along with their contact details and activity selected for the event. The back page of the brochure was an informational piece covering the details of Divya Bhaskar the product along with it’s supplement

Registration No. 79344 Project Material-items wise description

These were the backdrop and side panels that were used for the ground event.

This was the banner that was installed at strategic This was the banner that was installed in the venue locations of the localities to make people aware about during the activities for making the people aware about the upcoming activities three days prior to the event Divya Bhaskar the product along with its supplement Project Material-items wise description

This was the print Ad published in the newspaper to tell the public about the activities, at the same time urging them to contact our team to organize the event in their localities.

Registration No. 79344 Development: Financing and Partners

Registration No. 79344 Development- Financing and Partners

 It was a 100% self financed project.

Registration No. 79344 Marketing: How we promoted it.

Registration No. 79344 Marketing Plan

 Since it was a society level ground activity, therefore we used print communication

along with ground promotion.

 Primary marketing tools used to promote the project were-  Print Advertisements and Editorial coverage from time to time.  Digital- SMS.  Collaterals- Banners, Brochures and Participation Forms.

Registration No. 79344 Marketing: Print Advertisements and Editorial Coverage

Registration No. 79344 Print Advertisement

Registration No. 79344 Editorial Coverage Language- Gujarati Headline- Kids had fun with Funtoosh

Language- Gujarati Headline- Divya Bhaskar organized Funtoosh Language- Gujarati Headline- Social interaction through dancing Language- Gujarati Headline- A talent hunt platform- Funtoosh

Registration No. 79344 Language- Gujarati Headline- Funtoosh was a complete package of fun. Marketing: Collaterals

Registration No. 79344 Pre Event Communication for Funtoosh Activity

On-ground promotion teams visiting various localities and household. Registration No. 79344 Pre Event Communication for Funtoosh Activity

On-ground promotion teams visiting various localities and household. Registration No. 79344 Performance Performance Performance Performance

Registration No. 79344 Performance Registration No. 79344 Performance Registration No. 79344 Performance Registration No. 79344 Performance Registration No. 79344 Performance Registration No. 79344 Audience Results

 Total no. of households that were touched during the time of this campaign was 12,000

and 50,000 people including 20,000 kids and teenagers.

 Total no. of participation from 33 localities of the city was 2165

 Funtoosh was a long running activity campaign organized by the Divya Bhaskar team

to create brand awareness and build up a social connect among the upcoming

readers towards the brand.

 Basis of this two month activity involving kids and teenagers we encouraged them to

take up extra curricular activities along with their studies and bring out any latent talent

that they have in order to excel.

 During this activity we generated at least 4K new subscriptions of Divya Bhaskar in

Vadodara itself.

Registration No. 79344 Pravin Agarwal Deputy Manager and Project Manager Dainik Bhaskar Group, India E-mail- [email protected] Alternate e-mail id- [email protected]

Contact Details- Dainik Bhaskar Office 6 Dwarka Sadan Press Complex MP Nagar, Zone 1, Bhopal Madhya Pradesh, India- 462011 Mobile- +91-73899-01070 Thank You