Market Achievements History
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PRODUCT The five multiplexes of Cathay Cineplexes in Singapore are The Cathay Cineplex, Cathay Cineplex Cineleisure Orchard, Cathay Cineplex AMK Hub, Cathay Cineplex Downtown East and Cathay Cineplex Causeway Point. Cathay Cineplexes has consistently ensured that the organisation remains at the forefront of visual and audio presentation innovations. To this end, the company is constantly on the lookout for the latest technologies available in the industry such as the Digital and 3D cinematic equipment which it has acquired. Encouraged by the tremendous performance of online ticketing sales in Singapore, Moving forward, Cathay Cineplexes is BRAND VALUES Cathay Cineplexes has embarked on several exploring the viability of going “ticketless”, The vision of Cathay Cineplexes is “to present collaborations with mobile ticketing partners thereby allowing patrons to download data that a total Film Entertainment Experience for Total MARKET Prestige Brand Award in 2009 in the Heritage In 1939, it launched its first cinema including inSing, StarHub mobile and Nets. will give them admission upon payment, using Customer Satisfaction.” Placing each and In Singapore, Cathay Cineplexes owns 41 Brand Category for embracing exceptional in Singapore at the Cathay Building and Through the iPhone and other smart phone digital media and online payment models. In every customer as the number one priority, the cinema screens with more than 8,000 seats brand practices for more than 30 years. The revolutionised the movie-going experience with applications, Cathay Cineplexes will soon addition to going ‘ticketless’, Cathay Cineplexes company’s business model revolves around the across five multiplexes, from Orchard Road to company was also nominated for the coveted the introduction of air-conditioned theatres and empower consumers with the ability to purchase is also exploring the possibility of showcasing provision of choice, comfort and convenience the heartlands. All in all, 22% of the number Enterprise 50 Award 2010 (E50) and received spacious seats. movie tickets with the touch of a button. movies in 4D in the foreseeable future. for the customer. of screens in Singapore is operated by Cathay a ranking of 4th amongst 50 companies In the 50s and 60s, under the During the World Cup seasons, Cathay Team work is key in delivering its promise, Cineplexes Private Limited whilst its market nominated. guiding hands of the late Cineplexes ensured that consumers would not PROMOTION as is “prompt, efficient and courteous service to share for the nation’s box office ranges from The veritable homegrown Dato Loke Wan Tho, have to be torn between catching a movie and a Cathay Cineplexes reviews its ticket price ensure the highest quality of film presentation, 35% to 42%. brand is also adored by the Cathay Organisation football match. The company screened matches points on a regular basis ensuring that there food service, comfort and cleanliness” as stated Cathay Cineplexes is one of 25 businesses media and the public. e x p a n d e d i n t o ‘live’ on video walls and plasma screens. Score are promotions in place for all demographic in the company’s mission. under Cathay Organisation Holdings, the This is reflected in an film production boards were also set up within premises to keep segments in order to keep movie-going The Cathay brand is more than just a name, core business of which includes cinema impressive portfolio and produced customers updated. The company also uses its affordable. it is a set of values and attributes that reflects operations in Singapore and Malaysia, film of awards which many award- screens to showcase alternative content such as In January 2007, Cathay Cineplexes the spirit of the company – one that epitomises acquisition, distribution and production. More include the Lianhe winning and tie-ups with TV cable channels like Nickelodeon, successfully attained the Pro-Family Business its vision to become a leading corporation recently, the Group has made a foray into Z a o b a o “ P o p p o p u l a r award shows like the Oscars and live concerts Mark. The company embarked on the initiative that provides quality and wholesome family Cinema Development and Cinema Operations Choice” Award m o v i e s to capture new target audiences. to increase the numbers of senior citizens and entertainment, leisure and lifestyle, without Management consultancy in Dubai, United Arab in the ‘Favourite from both From 1 to 10 April 2011, Cathay Cineplexes mothers with children as a percentage of its forgetting its roots and heritage as well as the Emirates. Cinema amongst its Hong was the only Cineplex exhibitor in Singapore to overall audience. The Moms & Tots, Senior Citizen core values of the business built over the years. The primary target markets of Cathay Yo u t h s ’ a n d Kong and have showcased Carmen, a French musical in concessionaire and tier-pricings were successfully Cineplexes are the youth and PMET t h e ‘ O v e r a l l S i n g a p o r e 3D, creating yet another milestone in Cathay’s introduced and resulted in a significant increase in (Professionals, Managers, Executives and Best Screens in s t u d i o s . long history of firsts. revenue from cinema admissions Technicians) aged between 14 and 28 years Singapore’ catego- By the 70s, attributed by these old and its secondary market are families and ries. At The New C a t h a y ’ s RECENT DEVELOPMENTS segments. expatriates. The former makes up 70% of the Paper polls, Cathay cinema empire Come 2013, consumers living in Jurong East company’s total customer base. Cineplex Cineleisure h a d e x p a n d e d will be able to look forward to a 10-plex cinema Established in Singapore in the mid 30s, Orchard emerged tops in 10 to 75 cinemas in screen at a new development by Lend Lease. Cathay Organisation Holdings is an out of 12 categories Singapore and Malaysia. Cathay Cineplexes would be launching endeared brand in Singapore’s and it was a leading The brand had also been an all-new movie going experience m o v i e e n t e r t a i n m e n t entertainment maga- established as a reputable film that promises to bring the h e r i t a g e . To d a y, zine which voted Cathay distributor with networks spanning Malaysia, luxurious cinematic Cathay Cineplexes Cineplex Cineleisure Myanmar, Thailand, Vietnam, Hong Kong and experience into the has grown from a Orchard and The Taiwan, and as far as Europe and Latin America. suburb for the www.cathaycineplexes.com.sg cinema operator Cathay Cineplex as Responding to the changing economic very first time. with an annual the top two favou- environment of the 80s, Cathay Organisation The company THINGS YOU DIDN’T KNOW ABOUT turnover of S$39 rite cineplexes in rationalised its cinema business, selling out its will be adding a CATHAY CINEPLEXES million in 2006 Singapore. cinema operations in Malaysia. In Singapore, new, ultra luxury C a t h a y Cathay chose to move with the trends and to a multiplex class type in two of Other • Cathay Cineplexes is more than a C i n e p l e x e s operated only quality cineplexes offering the top- operator with an the 10 cinema halls. promotional place for movies. Patrons have also remains the only of-the-line cinematic experience. Stand-alone annual turnover In the near future, offerings like booked its facilities for their important multiplex operator cinemas were converted into multiscreen halls of S$74 million in Cathay Cineplexes also the Student Ticket family occasions including wedding in Singapore to giving birth to the concept of multiplexes. 2010. has in the pipeline the launch discounts and Party of solemnisations, birthday parties, tea have attained ISO- Today, Cathay Organisation is a diversified of The Platinum Movie Suites, 4 Movie Deal have also seen ceremonies, and even wedding photo Certification since Year Group with core business activities in cinemas ACHIEVEMENTS which is in a league of its own, good response. shoots. Over the years, Cathay 2000. both in Singapore and Malaysia (having re- at The Cathay Cineplex. With this, In addition to segment specific • The cinema halls have also been booked Cineplexes has garnered entered the Malaysian market in 1997), film customers can look forward to an marketing, the company also established for community events like meetings for numerous accolades and HISTORY acquisition, distribution & production, property- unparalleled movie experience as every numerous credit card offers entitling consumers church groups and grassroots groups. awards from the media, industry as Cathay Organisation’s history as related management services, retail malls, Platinum Movie Suite ticket purchased will to purchase movie tickets at discounted prices. well as the Singapore government. a pioneer in movie entertainment began a Chinese restaurant, museum gallery, a grant customers access to an exclusive Platinum The company is also a great believer in • Cathay Cineplexes is the only Cineplex In 2007, it became the first and the only on 18 July 1935 when it was incorporated unique brand of hotel, advertising and event Lounge where a smorgasbord of food and drinks communicating to its target audience via the operator in Singapore to have applied, cinema operator in Singapore to attain the Pro- as Associated Theatres Ltd. It set up its first management services. The company has since await. Customers will also be spoilt for choice social and interactive media channels especially achieved, and maintained its THX- Family Business Mark accredited by the Ministry cinema, The Pavilion, in Kuala Lumpur in 1936. also entered into a new market, the Middle East, with a wide variety of magazines for their reading Facebook.