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TOP of for the Warm Reception www. B itiboardRadioMonitor.corn CHARTS NEWS TALK MUSIC SATELLITE DIGITAL RADIO PEOPLE PROMOTIONANALYSIS RBillbearal II WEEK OF APRIL 29, 2005 VOL 3, NO 17 10 or PROMOTIONS SPECIAL ISSUE (yeAlA(ovi,EYPm7K'111° NEWS/TALK PROMOTIONS THE HIGHLY ANTICIPATED, PO THAT WORK ..AND WHY PROMOTION OST ADDED ... 1 I Immediate Airplay COMPARE THE HORROR STORIES Thank youCo*Radio TOP OF for the Warm Reception. THE HEAP PROMOTION IN MARKET NO. I S DEALING WITH JACK AND BOB (AND. HEIR PALS)? LOSING THE CLUTTER, KEEPING THE PROMO TIME PASS ME ON: upp PD GM MD PROMO NEWS DIR. adoMonitor 1:;) NTENT EDITOR -IN -CHIEF EXECUTIVE DIR./INTEGRATED Scott McKenzie SALES & BUSINESS DEVELOPMENT ,,[email protected] J. Gregory Maffei 323-525-2110 646) 654 4642 A SENIOR ACCOUNT MANAGERS II Johnna Johnson 646-654-4707 P DIRECTOR NEWS, MUSIC AND PROGRAMMING Lee Ann Photoglo 615-321-4294 I Paul Heine [email protected] 15461 654-4669 ACCOUNT MANAGER Cindy Mata 646-654-4710 COLUMN FEAT NASHVILLE BUREAU CHIEF/ COUNTRY MANAGING EDITOR Phyllis Stark pstarkgbillboard.com SALES ASSISTANT 16151 321-4284 Adam Gross N ITS GAME FACE. 10THE CHEAP,T MANAGING EDITORS GROUP BRAND MANAGER Paul Leakas Meet Paul Miraldi. RID1CULOUways to do promotions. PLUS, Chuck Taylor (Top 40/AC) [email protected] is there a fugitive in your future? 1646) 654-4729 CIRCULATION DIRECTOR BramTeitelman (Rock) Mariann Moery EVERY STATION HAS ITS PROMOTIO [email protected] 6461654-4727 VICE PRESIDENT/GENERAL MANAGER HORROR STORIE We found some of the worst. 12 ANDTH IR PA care making life Ivory Jones (R&B/Hip-Hop) P Andrew Bilbao lones@billboaracorn 646) 654-4647 VNU Business Publications a little tougher for the labels. Music & Literary Group BUSINESS EDITOR WHAT MAKES NE I Tony Sanders PRESIDENT [email protected] John Kilcullen Winning promotions solutions. 13NEW MUSIC WEEK The latest lineup of 1202) 833-2546 us C ea .e. or radio release. REPORTER v v nu business publications Ken Tucker WITH ROCK STATIO [email protected] PRESIDENT & CEO COMING 1)15) 321-4286 Michael Marchesano E 14SQUEEZING * species, how o you prom e ONLINE EDITORS CHIEF OPERATING OFFICER PROMOTI Katie Hasty Howard Lander new artists air time when "Less Is More:' [email protected] 1646) 654-4650 GROUP PRESIDENTS Robert Dowling Sven Philipp [email protected] (Film & Performing Arts) 15 Coldplay storms through modern 546) 654-4679 Mark Holdreith (Retail) rock, Jennifer Lopez mixes it up in top 40 and DIRECTOR OF CHARTS John Kilcullen (Music & Literary) Silvio Pietroluongo Richard O'Connor much more chart news and insight. ilkdo@billboard com (Travel, Performance, Food Service & 646) 654-4624 Real Estate/Design) DIRECTOR OF COUNTRY CHARTS; Michael Parker :HRISTIAN CHART MANAGER (Marketing/Media & Arts) Wade Jessen VICE PRESIDENTS Joanne Wheatley :HART MANAGERS (Information Marketing) Anthony Colombo Modern Rock, Active Rock, Heritage Karen Palmieri Rock, Triple -A) (Manufacturing and Distribution) Ricardo Companioni (Dance, Latin) Patrick McGowan Vvnu business media AdultTop 40, AC) PRESIDENT & CEO Mina! Patel Michael Marchesano Top 40 (R&B/Hip-Hop, Adult R&B, Rap, Gospel) CHIEF OPERATING OFFICER DAILY CHART ASSISTANT Howard Lander Mary DeCroce (Country, Christian) www.BillboardRadioMonitor.com: CHIEF FINANCIAL OFFICER Adult Contemporary CHART PRODUCTION MANAGER Joe Furey 23 Michael Cusson PRESIDENT-VNU EXPOSITIONS 12101E21001 Ct. Google ASSOC. CHART PROD. MGR. Greg Farrar Alex Vitoulis _accraimiiime PRESIDENT--EMEDIA AND 25Rhythmic INFORMATION MARKETING COPY CHIEF ChrisWoods Toni Nevitt Radio Monitor COPY EDITORS SENIOR VICE PRESIDENT! ,.Ai ht 4' 'LI,. UDlO fiOril PlOk101101141161.TSIS Jackie McCarthy, Wayne Robins HUMAN RESOURCES Sharon Sheer 28R&B/Hip-Hop E1721:11113::11=1=E1=ZWEITTEMICIMMEEME1=1:21:1117===1:172=31 SENIOR EDITORIAL PRODUCTION MANAGER VICE PRESIDENT/ Barry Bishin BUSINESS MANAGEMENT Joellen Sommer EDITORIAL PRODUCTION MANAGER VICE PRESIDENT/ 36Country Susan Chicola COMMUNICATIONS Deborah Patton EDITORIAL PRODUCTION MONDAY, MAY 2 > PLAY CATCH UP at our Marc Giaquinto, Rodger Leonard, VICE PRESIDENT/LICENSING Anthony T. Stallings AND EVENTS 40Rock one -stop radio news shop. Hit the home page. Howard Appelbaum ADVERTISING PRODUCTION DIRECTOR DIRECTOR OF BUSINESS Lydia Mikulko PLANNING AND DEVELOPMENT TUESDAY, MAY 3 > CHECK THE NEW Jonathan Gordon 47Latin CHARTS, song activity reports and Greatest Gainers. Click ADVERTISING PRODUCTION MANAGER EDITORIAL DIRECTOR on CHARTS. Chris Dexter Sid Holt FOR ADVERTISING ART DIRECTOR Ray Carlson INFORMATION CALL: 47Gospel WEDNESDAY, MAY 4 >WINTER ARBITRON 770 Broadway, ADVERTISING ARTIST Ken Diamond NewYork, NY 10003 NUMBERS across the markets. Click on RESOURCES. 646-654-4691 PRODUCTION ASSOCIATE Mike Thacker 49 Music Square W., Christian FREE UPDATES EVERY Nashville,TN 37203 48 THURSDAY, MAY 5 > DIRECTOR, INTEGRATED 615-321-4290 DAY for your format. Click on NEWS ALERTS. MARKETING & BUSINESS DEVELOPMENT FOR SUBSCRIPTIONS CALL: Nathan Misner 800-562-2706 (U.S.); 818-487-4582 (outside U.S.) 49National Airplay FRIDAY, MAY 6 > GET YOUR VOICE PROMOTION MANAGER FOR REPRINTS: Mary Ann Kim HEARD. Send us a letter. Click on COMMUNITY. Valeo IP 651-415-2300 BRAND DEVELOPMENT MANAGER [email protected] Joseph Knaus 50HitPredictor Billboard Radio Monitor VICE PRESIDENT, is a registered trademark, INTEGRATED SALES 02005 VNU Business Media, Inc. Joseph Guerriero 646-654-4627 All rights reserved. No part of this publication may be reproduced, stored in any retrieval system, or transmitted, in any form or by RADIO -ACTIVE any means, electronic, mechanical, photo- Tampa's Dana Exits Track the iatest trends at copying, recording, or otherwise, without the prior written permission of the publisher. THERE'S MUCH MOREAT dr, .BillboardRadioMonitoccom APRIL 29, 2005 MIRALDIMADNESS iNcmRKT NO .1 SR But Miraldi stresses that not all station promo campaigns require for promotion/marketing director of the year at the Billboard/ big names and even bigger budgets. Airplay Monitor Radio Awards. "There are lots of promotions that can create a buzz with little or "Top 40 is so fast -paced that it keeps me younger than my true PAUL MIRALDI HAS COME UP WITHwhat he thinks no money. It is about being creative and seizing the moment," he age," the 39 -year -old says. "I really enjoyed my time working in the s an ideal descriptor for his job: "A plate spinner," he says, gestur- says. "To quote [promotion guru] Doug Harris, 'Promotion is the country format; the artists were so friendly, passionate and a pleasure ng with fervent circular motions. "You know, the guy who spins exploitation of opportunity.' " to work with. I was at CBS -FM during its 25th anniversary, and I lates balanced on sticks all at the same time." had the opportunity to work with legendary jocks like Cousin Brucie, You might also consider juggler, tightrope walker or emissary to BLOW ME DOWN Harry Harrison and Ron Lundy, which was an honor and privilege." epict Miraldi, the director of marketing for Clear Channel's main- One example of taking advantage of a cost-free opportunity, One thing that remains constant, he says, is that "there has never tream top 40 WHTZ (Z100) and classic rock WAXQ (Q104.3)regardless of market size, came when Miraldi worked at country been such a thing as a typical week. First, you're developing a new I ew York and a 21 -year veteran of radio broadcasting. KSAN San Francisco. During a strong wind storm, the station's commercial campaign with sales and then, boom, you're working It's a whirlwind career, for sure, often charged with putting a facetower blew down. with programming on new national programs." n a radio station. Whereas promotions and/or marketing directors "I was able to make lemons out of lemonade by sending a young, Another constant is the hoopla that accompanies the work. For6 ere once often relegated to the role of glorified banner hangers and skinny, frail promotions kid out to the top of the mountain with a example, Miraldi recounts, "A little-known fact is that all our station< alloon inflators, today, Miraldi says, "we have a seat at the big table." video camera in the pouring rain, with 70 -mile -per -hour winds, to vehicles are installed with CiPS tracking devices. In case they get He adds, "It has gotten to a point where GMs realize that mar- cc take amateur video of the fallen tower," he says. "It was played on stolen, we would know where to locate them. An added benefit is thatz eting plays as much of an integral role as programming and sales every television station in the Bay Area. It cost nothing, except the when a driver exceeds the speed limit, I get an alert on my Blackberry.z d engineering. It's our job to make sure that the off -air brand is as nightmares the poor kid probably has to this day." Imagine the look on the poor van driver's face when I call to ask him ecognizable as what you hear on the air. On a calmer note, another significant part of Miraldi's job is the why he's going 82 miles per hour on the New Jersey Turnpike." 0 "The bottom line is to help increase ratings and bring revenue to station's high -profile contribution to charity. Among Z100's chief Two decades in, Miraldi says his career remains a pleasure, e radio station, so we're always looking for opportunities to work on targets are Musicians on Call, LIFEbeat, March of Dimes and thank you. >- utside advertising, media placement, large-scale events, anything Ronald McDonald House. "I learn something new every day working with the entire Z100 at allows us a larger portion of the buys and adds to the texture, "A great pleasure is when we get to use the power of our station team," he says. "I don't look at it as work. Z100 is a big 100,000 -wattcc ook and feel of the station's larger -than -life image." to help deserving charities," he says.
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