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b o oks for courses 2011–2012 penguin group usa Business & ManageMent featured titles 2 0 1 1 - 2 0 1 2

c o n t e n t s Daniel H. Pink gloBal trends 3 drive The Surprising Truth technology & Business 8 About What Motivates Us Business history 10 “Pink makes a convincing case that or- sales, Marketing 16 ganizations ignore intrinsic motivation & entrepreneurship at their peril.”—Scientifi c American. financial Markets 23 See Motivation, Management & negotiation 25 Leadership, page 34 & coMMunication Motivation, ManageMent, 27 & leadership woMen in Business 38 psychology & Business 40 personal finance 43 Roger E. Allen Business & environMent 46 winnie-the-pooh on ManageMent Business of food 47 In Which a Very Important Bear illuMinating Business: 48 and His Friends Are classic fiction Introduced to a Very Important Subject other titles of interest 49 reference 50 See Motivation, Management & Leadership, page 27 coMplete idiot’s guide 51 series index 52 penguin speakers Bureau 56 college faculty 57 inforMation service Charles S. Jacobs personal copy forM 58 ManageMent rewired exaMination copy forM 59 Why Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science To order examination or personal cop- ies of any of the titles listed in this cat- “Turns prevalent management theo- ry on its head.”—Publishers Weekly. alog, please complete the appropriate form at the back of the catalog. See Motivation, Management & Leadership, page 32 For personal service, adoption assis- tance, and complimentary examination copies, please sign up for our college faculty information service. Informa- tion can be found at the back of the catalog or by visiting: Steven Johnson www.penguin.com/facinfo where good ideas coMe froM The Natural History of Innovation penguin group usa “A vision of innovation and ideas that is resolutely social, dynamic and Academic Marketing material.”— Times. 375 Hudson Street See Global Trends, page 9 New York, NY 10014 www.penguin.com/academic global trends

New! New! Ken Auletta William Nanda Bissell Googled Making India work The End of the World As We Know It Making India Work echoes the ideas and Auletta presents a revealing examination beliefs that underpin the Constitution of of the outsized influence Google has had India; but it ventures beyond the hack- on the changing media landscape. “Func- neyed phrases of development to focus tions as a fine primer for anyone looking on strategies which can, Bissell believes, to get a grip on the company’s history and end poverty in India in five years. its repercussions on the current media Penguin Global • 288 pp. • 978-0-670-08321-3 • $23.00 landscape.”—. Penguin • 288 pp. • 978-0-14-311804-6 • $16.00 New! Ian Bremmer New! The End of Raghav Bahl the Free Market Superpower? Who Wins the War Between The Amazing Race Between States and Corporations? China’s Hare and India’s Tortoise “An essential guide to the future of the “The ascent of more than a third of hu- world economy.”—David Smick, author manity is a fascinating enterprise…while of The World Is Curved. An expert on China’s rise is scripted by an amazing the intersection between economics and state from above, India is climbing or- politics illustrates the rise of state capital- ganically, chaotically from below.”—Gur- ism and the threats it poses to the global charan Das, author of India Unbound. economy. Portfolio • 272 pp. • 978-1-59184-396-2 • $26.95 Portfolio • 244 pp. • 978-1-59184-301-6 • $26.95 Portfolio • 244 pp. • 978-1-59184-440-2 • $16.00 Paperback available October 2011 Albert-László Barabási Linked How Everything Is Connected to New! Everything Else and What It Means for Joel Brenner Business, Science, and Everyday Life America the “Linked could alter the way we think Vulnerable about all of the networks that affect our New Technology and the lives.”—. Next Threat to National Security Plume • 304 pp. • 978-0-452-28439-5 • $16.00 A former top-level National Security Also available: Bursts, see page 40 Agency insider explores the digital secu- rity landscape, its players, philosophical New! and practical battles, and consequences Ann Bernstein for government, business, and the public. The Case for Business Penguin Press • 352 pp. • 978-1-59420-313-8 • $27.95 in Developing Available October 2011 Economies Bernstein posits that business leaders need James Canton to stop playing defense and instead stand up The Extreme Future for markets, free trade, and globalization. The Top Trends That Will Reshape Penguin Global • 412 pp. • 978-0-14-302652-5 • $34.95 the Future in the Next 20 Years Plume • 384 pp. • 978-0-452-28866-9 • $16.00 Ori Brafman and Rod A. Beckstrom New! T he Starfish Dante Chinni and James Gimpel and the Spider O ur Patchwork Nation The Unstoppable Power The Surprising Truth of Leaderless Organizations about the “Real” America “Like Blink, The Tipping Point, and The Foreword by Ray Suarez Wisdom of Crowds before it, showed me a Proposes a new way to understand provocative new way to look at the world America’s complex cultural and political and at business.”—Robin Wolaner, au- landscape, with proof that local com- thor of Naked in the Boardroom. munities have a major impact on the na- Portfolio • 240 pp. • 978-1-59184-183-8 • $15.00 tion’s behavior—in the voting booth and beyond. Gotham • 336 pp. • 978-1-592-40573-2 • $26.00 Now you can email your desk copy request Gotham • 336 pp. • 978-1-592-40670-8 • $17.00 to save time: [email protected]. Paperback available October 2011 Or fax to 212.366.2933 www.penguin.co m /a c a d e m i c 3 global trends

New! New! Tyler Cowen Lisa Gansky The Great Stagnation The Mesh How America Ate All the Low-Hanging Why the Future of Business Is Sharing Fruit of Modern History, Got Sick, Most businesses follow the same basic and Will (Eventually) Feel Better formula: create a product or service, sell Named one of the The Economist’s most it, and collect money. “Mesh” businesses influential economists of the last decade, use social media, wireless networks, Tyler Cowen’s e-book sensation The and data crunched from every available Great Stagnation was “the most debated source to provide people with goods and nonfiction book so far this year” (New services at the exact moment they need York Times). them, without the burden and expense Dutton • 128 pp. • 978-0-525-95271-8 • $12.95 of owning them outright. “The Mesh is a New! very big idea.”—Seth Godin. T he Age of the Infovore Portfolio • 256 pp. • 978-1-59184-371-9 • $25.95 Succeeding in the Information Economy See page 8 New! Edward Glaeser New! Triumph of the City AN ECONOMIST How Our Greatest Invention GETS LUNCH Makes Us Richer, Smarter, Greener, New Rules for Everyday Foodies Healthier, and Happier See page 47 “Seamlessly combining economics and history, [Glaeser]…makes clear how cit- New! ies have not only survived but thrived, Devra Davis even as modern technology has seem- Disconnect ingly made one’s physical location less The Truth About Cell Phone Radiation, important.”—Steven D. Levitt, University What the Industry Is Doing to Hide It, of . and How to Protect Your Family Penguin Press • 352 pp. • 978-1-59420-277-3 • $29.95 Synthesizing the findings and caution- ary advice of leading experts in bioelec- Jeff Gordinier tricalmagnetics and neuroscience, Davis X Saves the World exposes of the dangers of cell phone use. How Generation X Got the Shaft But Dutton • 271 pp. • 978-0-525-95194-0 • $26.95 Can Still Keep Everything from Sucking Plume • 304 pp. • 978-0-452-29744-9 • $16.00 Paperback available October 2011 “This arch, funny meditation on the ‘for- gotten’ generation wedged between baby Ken Dychtwald, Ph.D. boomers and millennials tells the story of Age Power being liberated by being underestimated.” How the 21st Century —Fast Company. Will Be Ruled by the New Old Penguin • 224 pp. • 9780143115151 • $15.00 A Fast Company Best Business Book Tarcher • 288 pp. • 978-1-58542-043-8 • $15.95

William Easterly Alexandra Harney The China Price The White Man’s Burden The True Cost of Chinese Why the West’s Efforts Competitive Advantage to Aid the Rest Have Done So Much Ill and So Little Good “The great business story of our time.”— Penguin • 448 pp. • 978-0-14-303882-5 • $17.00 Karl Taro Greenfeld, author of China Syndrome. Penguin • 352 pp. • 978-0-14-311486-4 • $16.00 New! Cynthia Enloe and Joni Seager The Real State New! of America Atlas Thom Hartmann Mapping the Myths and Truths Threshold of the The Progressive Plan to Pull Cowritten by two esteemed scholars, this America Back from the Brink comprehensive work upends many long- Offering not just an indictment of the held myths, drawing back the curtain to failures that have courted economic and reveal the U.S. today, from its changing environmental ruin, Hartmann also out- demographics to patterns of home own- lines five critical personal and policy so- ership to the kinds of food we eat. lutions to bring us back from the brink. Penguin • 128 pp. • 978-0-14-311935-7 • $22.00 Plume • 288 pp. • 978-0-452-29630-5 • $16.00 4 Business & Manage m e nt 2011–2012 global trends

New! New! Eric Janszen Dean Karlan and Jacob Appel The Postcatastrophe More Than Economy Good Intentions Rebuilding America and Improving the Ways Avoiding the Next Bubble the World’s Poor Borrow, Save, “Eric Janszen has written a powerful and Farm, Learn, and Stay Healthy important book about how we can build “Karlan is one of the world’s leading experts an American economy in which ‘finance on microfinance in developing countries, once again serves the productive economy and he’s done pioneering research around instead of rules it.’ He describes the job- the globe. His work smashes old boundar- creating industries of the next ten years ies within economics to answer some of the and what we have to do to make them most pressing issues facing poor countries thrive.”—Former U.S. Senator Bill Bradley. today. Most of what we know today about Portfolio • 224 pp. • 978-1-59184-263-7 • $25.95 how to make microfinance work for the poor flows from Dean’s research.”—Ed- New! ward Miguel, UC Berkeley. Dutton • 320 pp. • 978-0-525-95189-6 • $26.95 David Cay Johnston Plume • 320 pp. • 978-0-452-29756-2 • $16.00 The Fine Print Paperback available April 2012 How Big Companies Use “Plain English” and Other Tricks to Rob You Blind Johnston exposes the tricky language New! and sneaky subsidies companies hide in Henry Kissinger the fine print that allow them to prey on On China unsuspecting customers. “A compelling Drawing on forty years of intimate ac- look at just how the game can be altered quaintance with the country and its lead- to serve the wishes of the well-connected ers, Kissinger reflects on how China’s few.”—BusinessWeek. past relations with the outside world illu- Portfolio • 304 pp. • 978-1-59184-358-0 • $27.95 minate its twenty-first century trajectory. Available January 2012 Penguin Press • 512 pp. • 978-1-59420-271-1 • $35.00 Perfectly Legal The Covert Campaign to Rig Our New! Tax System to Benefit the Super Rich Jonathan A. Knee, —and Cheat Everybody Else Bruce C. Greenwald, Portfolio • 352 pp. • 978-1-59184-069-5 • $16.00 and Ava Seave Also Available: Free Lunch 978-1-59184-248-4 The Curse of the Mogul What’s Wrong with the World’s New! Leading Media Companies Tony Judt “This book is the clearest, most valuable Ill Fares the Land explanation of the evolving economic im- “Poignant and arresting, both for who peratives of the media industry—an indus- wrote it and for what it says…As an try whose impact is pervasive in our society idealist, Mr. Judt hopes for a revived so- today. It is essential reading for anyone with cial democracy that will again speak its a serious interest in media.”—Joseph E. Sti- name. As a realist, he recognizes that it glitz, recipient of the 2001 Nobel Memorial may be grievously, even terminally vul- Prize in Economics. nerable.”—The Economist. Portfolio • 320 pp. • 978-1-59184-390-0 • $17.00 Penguin • 256 pp. • 978-0-14-311876-3 • $15.00 Also available: Reappraisals 978-0-14-311505-2; Lawrence Lessig Postwar 978-0-14-303775-0 Remix: Making Art and Commerce Thrive in the Hybrid Economy Anya Kamenetz A reigning authority on intellectual prop- Generation Debt erty highlights the opportunities of a “shar- How Our Future Was Sold Out ing economy.” for Student Loans, Bad Jobs, No Penguin • 352 pp. • 978-0-14-311613-4 • $17.00 Benefits, and Tax Cuts for Rich Shortlist, /Goldman Sachs’ Geezers—And How to Fight Back Business Book of the Year Award Riverhead • 336 pp. • 978-1-59448-234-2 • $16.00 Free Culture The Nature and Future of Creativity www.penguinspeakersbureau.com Penguin • 368 pp. • 978-0-14-303465-0 • $16.00 For speakers’ fees and availability, visit the A Choice Outstanding Academic Title; address above or email A BusinessWeek and Publishers Weekly Book [email protected] of the Year

www.penguin.co m /a c a d e m i c 5 global trends

David Lida Kevin Phillips First stop in Bad Money the new world Reckless Finance, Failed Politics, Mexico City, the Capital and the Global Crisis of of the 21st Century American Capitalism Riverhead • 384 pp. • 978-1-59448-378-3 • $16.00 The bestselling political and economic commentator reveals how the U.S. finan- James Mann cial sector has hijacked our economy and The China Fantasy put America’s global future at risk. Why Capitalism Will Not Penguin • 256 pp. • 978-0-14-311480-2 • $16.00 Also available: American Theocracy Bring Democracy to China 978-0-14-303828-3 “Mann has perfectly described the blend of hope and cynicism that currently un- derpins American policy toward China.” New! —The New York Sun. Eduardo Porter Penguin • 160 pp. • 978-0-14-311292-1 • $13.00 The Price of Everything Solving the Mystery of Why We Pay What We Do Rebecca Mead One Perfect Day “An enthralling look at the prices we put, The Selling of the American Wedding consciously and unconsciously, on ev- erything from a gallon of gas to a spare “A sobering and sorely needed exami- kidney.”—Tim Harford, Financial Times nation of how and why contemporary columnist. nuptials have turned into bank-breaking Portfolio • 304 pp. • 978-1-59184-362-7 • $27.95 three-ring circuses.”—Los Angeles Times. Penguin • 256 pp. • 978-0-14-311384-3 • $15.00 New! T.R. Reid New! Greg Mills The Healing of America A Global Quest for Better, Why Africa is Poor Cheaper, and Fairer Health Care And What Africans Can Do About It “Though Reid offers image-shattering Looking at the fragile economic and po- statistics...the author’s message is essen- litical situation in Africa, Mills makes the tially optimistic: We can learn from the controversial argument that the main experience of other countries and...create reason why Africa’s people are poor is a more efficient and humane system....A due to the choices made by their leaders. Penguin Global • 432 pp. • 978-0-14-302661-7 • $30.00 reasoned, well-balanced, highly readable account.”—Kirkus (starred review). Penguin • 288 pp. • 978-0-14-311821-3 • $16.00 Nandan M. Nilekani Imagining India The Idea of a Renewed Nation New! Foreword by Thomas L. Friedman James Rickards “One of those rare books in which a busi- Currency Wars The Making of the Next Global Crisis nessman proves himself to be a capable expository writer, a balanced social and An expert from the highest levels of fi- political commentator, and an innova- nance and government provides an un- tive economic thinker.”—The New York derstanding of how currency wars threat- Times. en the economy, going behind closed Penguin • 528 pp. • 978-0-14-311667-7 • $17.00 doors to explain complex financial and political currents with absorbing first- hand anecdotes. New! Portfolio • 256 pp. • 978-1-59184-449-5 • $26.95 Jim O’Neill Available November 2011 Growth States The New Map of Jeremy Rifkin Economic Opportunity The European Dream The economist known as “Goldman’s How Europe’s Vision of the Future Is rock star guru” (BusinessWeek) reveals Quietly Eclipsing the American Dream which developing countries are poised Tarcher • 448 pp. • 978-1-58542-435-1 • $15.95 for huge growth over the next decade. Also available: The Age of Access Portfolio • 256 pp. • 978-1-59184-481-5 • $29.95 978-1-58542-082-7; The Hydrogen Economy Available December 2011 978-1-58542-254-8 For more information on Jeremy Rifkin visit www.foet.org

6 Business & Manage m e nt 2011–2012 global trends

Jason L. Riley New! Let Them In Ellen E. Schultz The Case for Open Borders Retirement Heist “[Riley’s] shows why immigrants are a net How Companies Plunder plus, and why illegal immigration isn’t the and Profit from the Nest Eggs crisis it has been made out to be.”—Max of American Workers Boot, author of War Made New. “An important book for workers and pol- Gotham • 256 pp. • 978-1-592-40431-5 • $14.00 icymakers that documents how corpo- rate profits and executives’ salaries have New! been inflated at the expense of the middle Nouriel Roubini class.”—Jay Feinman, Rutgers University. Portfolio • 256 pp. • 978-1-59184-333-7 • $26.95 and Stephen Mihm Crisis Economics A Crash Course in the Future of Finance New! “A rigorous yet highly readable look at Barry Schwartz why booms and busts occur and how to and Kenneth Sharpe keep them from wreaking havoc on the Practical Wisdom real economy.”—Bloomberg. The Right Way to Do the Right Thing Penguin • 368 pp. • 978-0-14-311963-0 • $17.00 Based on one of the most popular TED Talks A Bloomberg Book of the Year; A New York ever, scholars Schwartz and Sharpe make a Times Notable Book reasoned call to put aside the bureaucratic system of rules and incentives that make Jeffrey D. Sachs work ineffective and uninspiring. Common Wealth Riverhead • 336 pp. • 978-1-59448-783-5 • $26.95 Economics for a Crowded Planet Riverhead • 336 pp. • 978-1-59448-543-7 • $16.00 Paperback available November 2011 “Common Wealth explains the most ba- sic economic reckoning that the world faces....Policies to help the world’s poor New! and the global environment are in fact Tom Scocca the very best economic bargains on the Beijing Welcomes You planet.”—Al Gore. Unveiling the Capital City Penguin • 400 pp. • 978-0-14-311487-1 • $17.00 of the Future A definitive—and highly entertaining— The End of Poverty account of contemporary Beijing, the Economic Possibilities for Our Time undisputed capital of the twenty-first Foreword by Bono century. “A landmark book.…[Sachs] combines Riverhead • 384 pp. • 978-1-59448-784-2 • $26.95 his practical experience with sharp pro- fessional analysis and clear exposition.” —Publishers Weekly (starred review). New! Penguin • 416 pp. • 978-0-14-303658-6 • $17.00 Charles Seife Proofiness The Dark Arts of New! Mathematical Deception Juliet B. Schor “A delightful and remarkably reveal- True Wealth ing book that should be required read- How and Why Millions of Americans Are Creating a Time-Rich, ing for…well, for everyone.”—Booklist Ecologically Light, Small-Scale, (starred review). “More than a math High-Satisfaction Economy book; it’s an eye-opening civics lesson.”— Schor shares examples of urban farmers, The New York Times Book Review. Viking • 304 pp. • 978-0-670-02216-8 • $25.95 DIY renovators, and others working out- Penguin • 320 pp. • 978-0-14-312007-0 • $16.00 side the conventional market to illumi- Paperback available October 2011 nate the path away from the work-and- spend cycle. “A documented and timely New! inversion of conventional economic log- Ellen Ruppel Shell ic.”—Paul Hawken, author of Blessed Un- Cheap rest. Published in hardcover as Plenitude. The High Cost of Discount Culture Penguin • 272 pp. • 978-0-14-311942-5 • $16.00 Available September 2011 Shell offers a myth-shattering investigation of the true cost of America’s passion for finding a better bargain. “[An] important Now you can email your desk copy request book . . . a first-rate job of reporting.”—The to save time: [email protected]. New York Times Book Review. Or fax to 212.366.2933 Penguin • 320 pp. • 978-0-14-311763-6 • $16.00

www.penguin.co m /a c a d e m i c 7 global trends / technology & business

David M. Smick Technology The World Is Curved & Business Hidden Dangers to the Global Economy “One of Washington’s premier insiders” New! (Financial Times) explains why a relative- Mark Bauerlein, editor ly minor problem in the U.S. subprime The Digital Divide mortgage market nearly wiped out the Arguments For and Against Facebook, Google, Texting, entire global financial system. and the Age of Social Networking Portfolio • 336 pp. • 978-1-59184-290-3 • $17.00 With an Introduction by the Editor Includes essays by Steven Johnson, Nich- Dan Smith olas Carr, Don Tapscott, Clay Shirky, The Penguin State of Todd Gitlin, and more. the World Atlas Tarcher • 368 pp. • 978-1-58542-886-1 • $17.95 Eighth Edition Presents a unique visual survey of current New! events and global trends, and includes Richard L. Brandt the latest statistics on communications The Google Guys and information technology, interna- Inside the Brilliant Minds of Google tional trade, globalization of work, food Founders Larry Page and Sergey Brin and water, energy resources and con- See page 17 sumption, literacy, gender equality, wars and peacekeeping, and more. New! Penguin • 144 pp. • 978-0-14-311452-9 • $20.00 One Click Jeff Bezos and the Rise of Amazon.com See page 17 New! James B. Stewart Tangled Webs New! Perjury and its Consequences Tyler Cowen Looking to a set of marquee-name trials, T he Age of the Infovore the -winning author reveals Succeeding in the Information Economy the terrible cost of perjury to our justice A renowned behavioral economist shows system and our national conscience. that our super-networked world is chang- Penguin Press • 352 pp. • 978-1-59420-269-8 • $27.95 ing the way we think.. “Engaging, creative and every page makes you think differ- ently about the world.”—Financial Times. New! Plume • 272 pp. • 978-0-452-29619-0 • $16.00 Bill Wasik And Then There’s This How Stories Live and Die New! in Viral Culture Cathy Davidson “An exceptionally smart, witty, subtle, Now You See It enlightening book about our daffy, dis- How the Brain Science of Attention combobulating cultural moment. Wasik Will Change Our Schools, Workplaces, and Everything Else plunges headlong into the twenty-first century media funhouse, yet manages to “Now You See It starts where Malcolm keep his moral compass in good work- Gladwell leaves off, showing how digi- ing order.”—Kurt Andersen, author of tal information will change our brains. Heyday. Think Alvin Toffler meets Ray Kurzweil Penguin • 208 pp. • 978-0-14-311761-2 • $15.00 on Francis Crick’s front porch.”—Daniel Levitin, McGill University. Viking • 978-0-670-02282-3 • 352 pp. • $27.95 New! Daniel Yergin The Quest New! Energy, Security, and the Jon Gertner Remaking of the Modern World The Idea Factory Yergin presents an overarching study of Bell Labs and the Great Age of American Innovation the highly complex global energy market. “This is one book you must read to un- A sweeping history of Bell Labs that high- derstand the future of our economy and lights its unparalleled role as an incubator our way of life.”—Walter Isaacson. of innovation and birthplace of the cen- Penguin Press • 816 pp. • 978-1-59420-283-4 • $37.95 tury’s most influential technologies. Penguin Press • 352 pp. • 978-1-59420-328-2 • $29.95 Available March 2012

8 Business & Manage m e nt 2011–2012 technology & business

New! Ray Kurzweil Shel Israel The Singularity Is Near Twitterville When Humans Transcend Biology How Businesses Can Thrive A radical and optimistic view of the fu- in the New Global Neighborhoods ture course of human development by Social media writer Shel Israel shares “the best person I know at predicting revealing stories of Twitter users, from the future of artificial intelligence.” (Bill visionaries trying to raise money for a Gates). B/w illustrations. cause to citizen journalists who outshine Penguin • 672 pp. • 978-0-14-303788-0 • $21.00 traditional media companies. Also available: The Age of Spiritual Machines 978-0-14-028202-3 Portfolio • 320 pp. • 978-1-59184-279-8 • $23.95

New! Ray Kurzweil Steven Johnson and Terry Grossman, M.D. Where Good Ideas F antastic Voyage Live Long Enough to Live Forever Come From Plume • 464 pp. • 978-0-452-28667-2 • $17.00 The Natural History of Innovation Johnson uses his trademark interdisci- plinary style to probe the key patterns New! of innovation. “Reveals hidden relation- Jane McGonigal ships between disparate realms, decodes Reality is Broken ancient mysteries, argues that we all have Why Games Make Us Better and How They Can Change the World untapped powers and shows how to turn everyday materials into valuable ones…. McGonigal persuasively argues that What emerges is a vision of innovation those who continue to dismiss games will and ideas that is resolutely social, dy- be at a major disadvantage in the com- namic and material.”—Los Angeles Times. ing years. Gamers, on the other hand, Riverhead • 336 pp. • 978-1-59448-538-1 • $16.00 will be able to leverage the collaborative Available October 2011 and motivational power of games in their own lives, communities, and businesses. New! “McGonigal’s groundbreaking research Steven Johnson, editor offers a surprising solution to how we can The Innovator’s build stronger communities and collabo- Cookbook rate at extreme scales.”—Jimmy Wales, Essentials for Inventing What Is Next Founder of Wikipedia. Johnson gathers essays, interviews, and Penguin Press • 400 pp. • 978-1-59420-285-8 • $26.95 cutting-edge insights by such exciting field leaders as Peter Drucker, Richard New! Florida, Eric Von Hippel, Dean Keith Clifford Nass with Corina Yen Simonton, Arthur Koestler, John Seely The Man Who Brown, and Marshall Berman. Lied to His Laptop Riverhead • 256 pp. • 978-1-59448-558-9 • $18.00 What Machines Teach Us Available October 2011 About Human Relationships “With the help of real experiments, rath- New! er than anecdotes or impressions, Clif- Kevin Kelly ford Nass uses people’s interactions with W hat Technology Wants computers as a window into social and “Kelly is one of the world’s best philoso- professional life. The book is filled with phers of technology, and he’s again ahead insights about an increasingly important of the wave with this astonishingly bril- part of our lives.”—Steven Pinker, Har- liant book. He shows how technology is vard University. Current • 224 pp. • 978-1-61723-001-1 • $25.95 an outgrowth of human life, and thus it evolves based on its own inherent desires and instincts. It expands the mind’s urge New! toward connections and unity and, yes, Eli Pariser toward goodness and beauty.”—Walter The Filter Bubble Isaacson. What the Internet Is Hiding from You Viking • 416 pp. • 978-0-670-02215-1 • $27.95 An eye-opening account of how the hid- Penguin • 416 pp. • 978-0-14-312017-9 • $17.00 den rise of personalization on the Inter- Paperback available October 2011 net is controlling—and limiting—the information we consume. Penguin Press • 304 pp. • 978-1-59420-300-8 • $25.95

www.penguin.co m /a c a d e m i c 9 technology & business / business history

New! Business History Clay Shirky Cognitive Surplus Liaquat Ahamed How Technology Makes Consumers into Collaborators L ords of Finance The Bankers Who Broke the World Shirky looks at the way new media allows “A magisterial work . . . .You can’t help people to pool efforts at vanishingly low thinking about the economic crisis we’re cost. “Shirky writes convincingly about living through now.”—The New York the intersection of technological innova- Times Book Review. tion and social change.”—The New York Penguin • 576 pp. • 978-0-14-311680-6 • $18.00 Observer. Winner of the Pulitzer Prize Penguin • 256 pp. • 978-0-14-311958-3 • $16.00 Here Comes Everybody New! The Power of Organizing Paul Allen without Organizations Idea Man Penguin • 352 pp. • 978-0-14-311494-9 • $16.00 A Memoir by the Cofounder of Microsoft New! “Here is the tale of one of the most rest- David Siegel lessly curious and broadly imaginative Pull people of our times, which in simple and The Power of the Semantic Web eloquent language tells how he changed to Transform Your Business those times forever.”—Jann S. Wenner, The first clear guide to the Semantic Web, editor and publisher, Rolling Stone. and the change it will have on the busi- Portfolio • 368 pp. • 978-1-59184-382-5 • $27.95 ness world as information, products, and services will move from being “pushed” New! by providers to being “pulled” by cus- Erin Arvedlund tomers. Too Good to Be True Portfolio • 288 pp. • 978-1-59184-277-4 • $27.95 The Rise and Fall of Bernie Madoff “Works hard to situate the Madoff mess New! within the larger framework of hedge- Mark Stevenson fund mania and the Wall Street reckless- An Optimist’s Tour ness that led to the fiscal cataclysms of of the Future 2008.”—The New York Times. One Curious Man Sets Out Portfolio • 336 pp. • 978-1-59184-299-6 • $16.00 to Answer “What’s Next?” In the tradition of Bill Bryson’s A Short New! History of Nearly Everything, a smart Maria Bartiromo and entertaining guide to the future of with Catherine Whitney civilization. “A passionate advocate for The Weekend That science, an innovative approach, a great Changed Wall Street sense of humor, and the ability to make And How the Fallout the mundane seem much more interest- Is Still Rocking Our World ing.”—Royal College of Surgeons. A first-person account of the weekend Avery • 384 pp. • 978-1-58333-414-0 • $26.00 that brought the financial world to its Avery • 384 pp. • 978-1-58333-456-0 • $16.00 Paperback available Febraruy 2012 knees, from “the CNBC anchor [who] has made the transition to the inner circle of the global business elite.” (The New! Financial Times). Don Tapscott Portfolio • 240 pp. • 978-1-59184-436-5 • $15.00 and Anthony D. Williams Macrowikinomics John Battelle Rebooting Business and the World The Search The sequel to the groundbreaking and How Google and Its Rivals bestselling Wikinomics, with new ideas Rewrote the Rules of Business and applications for mass collaboration. and Transformed Our Culture Portfolio • 432 pp. • 978-1-59184-356-6 • $27.95 “A must read for anyone endeavoring to Wikinomics understand one of the most important How Mass Collaboration trends of this generation.”—Mary Meek- Changes Everything er, Managing Director, Morgan Stanley. Expanded Edition Portfolio • 336 pp. • 978-1-59184-141-8 • $16.00 Portfolio • 368 pp. • 978-1-59184-367-2 • $17.00

10 Business & Manage m e nt 2011–2012 business history

New! New! Alan Beattie Peter Chapman False Economy The Last of A Surprising Economic the Imperious Rich History of the World Lehman Brothers, 1844-2008 “How economic triumphs and disasters The full story of the once-great financial have shaped the world—and why it’s so giant Lehman Brothers, from its modest hard to change the course of history once start to its disastrous collapse. “The his- decisions have been made.”—Financial torical parallels that the author provides Times. are often thought-provoking and illumi- Riverhead • 368 pp. • 978-1-59448-444-5 • $16.00 nating.”—The New York Times. Portfolio • 320 pp. • 978-1-59184-309-2 • $27.95 Portfolio • 320 pp. • 978-1-59184-432-7 • $16.00 New! Paperback available April 2012 Michael Blanding The Coke Machine The Dirty Truth Behind the New! World’s Favorite Soft Drink Dan Charnas “Coca-Cola wants to teach the world to THE BIG PAYBACK sing, but in the process they’ve trashed The History of the Business of Hip-Hop water supplies, peddled sugar to genera- Takes readers from the studios where tions of kids, and undermined workers’ the first rap records were made to the rights around the world.”—Barbara Eh- boardrooms where the big deals were renreich, author of Bright-sided. inked, including the early long-shot suc- Gotham • 384 pp. • 978-1-583-33435-5 • $16.00 cesses of Sugar Hill Records and Grand- master Flash, Run DMC’s crossover Philip Delves Broughton breakthrough on MTV, the marketing Ahead of the Curve of gangsta rap, and the rise of artist/en- Two Years at trepreneurs like Jay-Z and Sean “Diddy” “An important exposé of life in the most Combs. NAL • 672 pp. • 978-0-451-23478-0 • $16.00 famous educational institution in the Available November 2011 world.”—Rory Stewart, author of The Prince of the Marshes. Penguin • 304 pp. • 978-0-14-311543-4 • $16.00 Steve Coll The Bin Ladens An Arabian Family Bryan Burrough in the American Century The Big Rich The Rise and Fall of the “A fascinating panorama of a great fam- Greatest Texas Oil Fortunes ily, presented within the context of the “What’s not to enjoy about a book full of 9/11 drama.”—Milton Viorst, The Wash- ington Post Book World. monstrous egos, unimaginable sums of Penguin • 688 pp. • 978-0-14-311481-9 • $18.00 money, and the punishment of greed and shortsightedness?”—The Economist. Penguin • 480 pp. • 978-0-14-311682-0 • $16.00 New! Tyler Cowen Andrew Carnegie The Great Stagnation How America Ate All the Low-Hanging The “Gospel of Wealth” Fruit of Modern History, Got Sick, Essays and Other Writings and Will (Eventually) Feel Better Edited and Introduced See page 4 with Notes by David Nasaw Penguin Classics • 128 pp. • 978-0-14-303989-1 • $11.00 New! Tohe Aut biography of Michael D’Antonio Andrew Carnegie and A FULL CUP The Gospel of Wealth Sir Thomas Lipton’s Extraordinary Life Signet Classics • 352 pp. • 978-0-451-53038-7 • $6.95 and His Quest for the America’s Cup Raised in desperate poverty, Sir Thomas Edward Chancellor Lipton built a global empire of markets, D evil Take the Hindmost factories and stockyards with a prodi- A History of Financial Speculation gious talent for business and a shameless “Entertaining, useful, admirable schol- flare for self-promotion. A Pulitzer Prize- arship.”—Adam Smith, The New York winning journalist chronicles this larger- Times Book Review. than-life character. Plume • 400 pp. • 978-0-452-28180-6 • $17.00 Riverhead • 400 pp. • 978-1-59448-521-6 • $16.00

www.penguin.co m /a c a d e m i c 11 business history

Charles D. Ellis John Kenneth Galbraith The Partnership A Short History of A History of Goldman Sachs Financial Euphoria Penguin • 768 pp. • 978-0-14-311612-7 • $20.00 “Dourly irreverent analyses of financial debacle from the tulip craze of the sev- New! enteenth century to the recent plague of Niall Ferguson junk bonds.”—. High Financier Penguin • 128 pp. • 978-0-14-023856-3 • $14.00 The Lives and Time of Siegmund Warburg Tom Gjelten The story of Siegmund Warburg, whose Bacardi and the Long meticulous business methods and strict Fight for Cuba ethical code resulted in his firm adopt- The Biography of a Cause ing a financial philosophy that was the “A gripping saga that tells us just as much antithesis of the debt-fueled, algorithm- about human nature and the struggle driven banking of our time. “Prodi- between power and freedom as it does giously researched...clear and vivid and about Bacardi’s transformation from a precise.”—. fledgling business into the world’s top Penguin • 576 pp. • 978-0-14-311940-1 • $22.00 A Bloomberg Book of the Year family-owned distiller.”—BusinessWeek. Two 16-page b/w inserts. The Ascent of Money Penguin • 432 pp. • 978-0-14-311632-5 • $17.00 A Financial History of the World The Harvard professor explores the evo- New! lution of finance, from its origins in an- Zack O’Malley Greenburg cient Mesopotamia to the latest upheav- Empire State of Mind als of the global economy. How Jay-Z Went from Street Penguin • 448 pp. • 978-0-14-311617-2 • $16.00 Corner to Corner Office T he House of Rothschild An in-depth look at the business be- Volume 1: Money’s Prophets, 1798-1848 hind Jay-Z’s hip-hop empire. “Fascinat- Penguin • 672 pp. • 978-0-14-024084-9 • $25.00 ing, well-done biography of one of the most extraordinary entrepreneurs of our T he House of Rothschild era.”—Steve Forbes. Volume 2: The World’s Banker: Portfolio • 240 pp. • 978-1-59184-381-8 • $25.95 1849-1999 Penguin • 544 pp. • 978-0-14-028662-5 • $25.00 Also available: Colossus: The Price of America’s Alan Greenspan Empire 978-0-14-303479-7, The War of the World The Age of Turbulence 978-0-14-311239-6 Adventures in a New World “Greenspan’s well-informed musings of- Charles Fishman fer much more food for thought than the T he Wal-Mart Effect usual Washington memoir.”—Business- How the World’s Most Powerful Week. “First rate...intelligent in a way that Company Really Works—and How It’s few popular books on economics manage Transforming the American Economy or even try to be...An enjoyable read.”— Updated with a New Introduction The Economist. Penguin • 336 pp. • 978-0-14-303878-8 • $16.00 Penguin • 576 pp. • 978-0-14-311416-1 • $17.00 An Economist Best Book of 2006; a Choice A Business Book of the Year Award Finalist; Outstanding Academic Title BusinessWeek, Portfolio.com, USA Today, Teachers Guide at us.penguingroup.com/tguides Library Journal Best Business Book of the Year

New! Joe Jackson Joe Flood The Thief at the End The Fires of the World How a Computer Formula, Big Rubber, Power, and Ideas, and the Best of Intentions the Seeds of Empire Burned Down New York City—and “Combines broad historical sweep with Determined the Future of Cities the dark story of the fascinating, nearly A revealing account of the first time com- forgotten Henry Wickham, a tragic ad- puter modeling met City Hall—and the venturer who could have come straight disaster that ensued. “[Flood’s] compel- from the pages of Joseph Conrad, a real- ling research resonates in another era of life ‘Fitzcarraldo’.”—Los Angeles Times. budget-cutting and data-driven decision- Penguin • 432 pp. • 978-0-14-311461-1 • $16.00 making.”—The New York Times. Riverhead • 368 pp. • 978-1-59448-506-0 • $16.00

12 Business & Manage m e nt 2011–2012 business history

Jane Kamensky New! The Exchange Artist Bob Lutz A Tale of High-Flying Speculation Car Guys and America’s First Banking Collapse Vs. Bean Counters “Dazzling, disturbing....Artfully exposes The Fall and Rise of GM the fragility of the paper economy....This (and American Business) book is as much a history of a banking One of the giants of the car business tells crisis as an excavation of the foundations the inside story of how GM lost its way, of the American economy. It will aston- hit rock bottom in bankruptcy, and is ish.”—Jill Lepore, Harvard University. 40 now finally starting to come back. b/w illus.; 4 maps. Portfolio • 256 pp. • 978-1-59184-400-6 • $25.95 Penguin • 464 pp. • 978-0-14-311490-1 • $17.00 New! Justin Kaplan Sebastian Mallaby When the Astors More Money than God Owned New York Hedge Funds and the Blue Bloods and Grand Hotels Making of a New Elite in a Gilded Age “Splendid . . . the definitive history of the Penguin • 208 pp. • 978-0-452-28858-4 • $15.00 hedge fund, a compelling narrative full of larger-than-life characters and dramatic New! tales.”—. Kate Kelly Penguin • 512 pp. • 978-0-14-311941-8 • $17.00 A Bloomberg Book of the Year Street Fighters Also available: The World’s Banker The Last 72 Hours of Bear Stearns, 978-0-14-303679-1 the Toughest Firm on Wall Street “It overstates nothing to call Kelly’s book Karl Marx brilliantly reported, and her narrative is Capital grippingly propulsive and peopled with Volume 1: A Critique of Political Economy fascinatingly drawn characters.”—Los Translated by Ben Fowkes Angeles Times. Foreword by Francis Wheen Portfolio • 256 pp. • 978-1-59184-318-4 • $16.00 Penguin Classics • 352 pp. • 978-0-14-144192-4 • $13.00 For more Marx, visit www.penguin.com David S. Landes D ynasties Henry Mayhew Fortunes and Misfortunes of the London Labour World’s Great Family Businesses and the London Poor Penguin • 400 pp. • 978-0-14-311247-1 • $16.00 Edited with an Introduction by Victor Neuburg Michael Lewis Through the unflinching accounts of the The New New Thing eminent journalist, the underprivileged A Silicon Valley Story of Victorian London became shockingly Penguin • 288 pp. • 978-0-14-029646-4 • $14.00 alive. Penguin Classics • 1,152 pp. •978-0-14-044568-8 • $20.00 New! Roger Lowenstein Bethany McLean The End of Wall Street and Peter Elkind “Lowenstein, a highly accomplished fi- The Smartest nancial journalist, lays out what may be Guys in the Room the best explanation yet of the recent The Amazing Rise and crash—and as good a prediction as any Scandalous Fall of Enron on what happens next.”—Barron’s. “Powerful and shocking.”—The New York Penguin • 288 pp. • 978-0-14-311872-5 • $17.00 Times. “The best book about the Enron A Bloomberg Book of the Year debacle to date....Based on hundreds of While America Aged interviews and fresh details, McLean and How Pension Debts Ruined Elkind masterfully weave together the General Motors, Stopped the NYC many strands of the Enron story.”—Busi- Subways, Bankrupted San Diego, nessWeek. and Loom as the Next Financial Crisis Portfolio • 464 pp. • 978-1-59184-053-4 • $16.00 Penguin • 288 pp. • 978-0-14-311538-0 • $16.00 A BusinessWeek Top Ten Business Book of the year; a strategy+business magazine Best Busi- Origins of the Crash ness Book of the year The Great Bubble and Its Undoing Penguin • 288 pp. • 978-0-14-303467-4 • $15.00 A BusinessWeek Top Ten Book of the Year www.penguin.co m /a c a d e m i c 13 business history

New! New! Bethany McLean and Joe Nocera Michael A. Perino All the Devils Are Here The Hellhound The Hidden History of Wall Street of the Financial Crisis How Ferdinand Pecora’s The co-author of The Smartest Guys In the Investigation of the Great Crash Room, and Gerald Loeb award-winning Forever Changed American Finance business columnist for The New York Times A gripping and timely account of the tell the story of the financial crisis and parse Senate lawyer who forever changed the the subsequent blame game. “For the first relationship between Washington and time…read about the true roots of the cri- Wall Street. “A thorough, well-written sis.”—Hardy Green, Daily Finance. history that shows how the past can be Portfolio • 416 pp. • 978-1-59184-438-9 • $17.00 prologue.”—Kirkus. A New York Times Notable Book Penguin Press • 352 pp. • 978-1-59420-272-8 • $27.95 Penguin • 368 pp. • 978-0-14-312003-2 • $17.00 Paperback available October 2011 New! A Bloomberg Book of the Year Adam Michaelson The Foreclosure of America New! Life Inside Countrywide Home Loans John Paul Rathbone and the Selling of the American Dream The Sugar King “This insider’s story of the mortgage cri- of Havana sis is a true cliff-hanger.”—Ed Leamer, The Rise and Fall of Julio Lobo, UCLA Anderson Economic Forecast. Cuba’s Last Tycoon Berkley • 384 pp. • 978-0-425-23376-4 • $16.00 The story of the wealthiest man in pre- revolutionary Cuba, whose lofty lifestyle David Nasaw and dramatic fall mirrored the metamor- Andrew Carnegie phosis of pre-revolutionary Cuba. “An “Never has this story been told so thor- entertaining biography that is also a por- oughly or so well as Nasaw tells it in this trait of Cuba between the island’s inde- massive and monumental biography.”— pendence in the late nineteenth century Jonathan Yardley, The Washington Post. and Fidel Castro’s march into Havana in Penguin • 896 pp. • 978-0-14-311244-0 • $20.00 January 1959.”—The Wall Street Journal. A New York Times, Los Angeles Times, Boston Penguin • 320 pp. • 978-0-14-311933-3 • $16.00 Globe, and BusinessWeek Book of the Year A Bloomberg Book of the Year

Daniel Okrent New! Great Fortune Ron Reagan The Epic of Rockefeller Center My Father at 100 “With characters worthy of a Dickens A Memoir novel, a supremely gifted writer makes Ron Reagan traces the sources of his fa- the greatest city on earth come elegantly ther’s values in his early years. alive.”—Ken Burns. Viking • 352 pp. • 978-0-670-02259-5 • $27.95 Penguin • 528 pp. • 978-0-14-200177-6 • $16.00 A BusinessWeek Top Ten Business Book New! Jeff Ryan Frank Partnoy Super Mario Fiasco How Nintendo Conquered America The Inside Story of a Wall Street Trader The story of Nintendo’s rise and the be- As a young derivatives salesman at Mor- loved icon who made it possible. gan Stanley, Partnoy learned to buy and Portfolio • 304 pp. • 978-1-59184-405-1 • $26.95 sell billions of dollars worth of securi- ties that were so complex many traders Cynthia Saltzman themselves didn’t understand them. In Old Masters, his behind-the-scenes look at the trading New World floor and offices of one of the world’s top America’s Raid on investment firms, he recounts the macho Europe’s Great Pictures attitudes and fiercely competitive culture. How the industrial tycoons of America’s Penguin • 288 pp. • 978-0-14-027879-8 • $16.00 Gilded Age instigated a frenzied compe- tition for Europe’s Old Master paintings, www.penguinspeakersbureau.com launching an unprecedented migration of For speakers’ fees and availability, visit the art across the Atlantic. 8-page b/w insert. address above or email Penguin • 352 pp. • 978-0-14-3115311 • $16.00 [email protected] 14 Business & Manage m e nt 2011–2012 business history

Jon Savage Brad Snyder Teenage A Well-Paid Slave The Prehistory of Youth Culture: Curt Flood’s Fight for Free 1875–1945 Agency in Professional Sports “Compulsive reading...a rich, rewarding Examines All-Star center fielder Curt book that makes an important contribu- Flood and his long-misunderstood law- tion to cultural history.”—Camille Paglia, suit that, although ultimately defeated in The New York Times Book Review. the Supreme Court, ushered in the era of Penguin • 576 pp. • 978-0-14-025415-0 • $17.00 free agency that all professional athletes enjoy today. New! Plume • 480 pp. • 978-0-452-28891-1 • $16.00 Kathleen Sharp Blood Feud New! The Man Who Blew the Whistle Andrew Ross Sorkin on One of the Deadliest Too Big to Fail Prescription Drugs Ever The Inside Story of How Wall Street The electrifying true tale of Big Pharma’s and Washington Fought to Save power, regulatory weakness, and the ter- the Financial System—and Themselves rifying vulnerability of millions of inno- “Sorkin’s prodigious reporting and lively cent patients. writing put the reader in the room for Dutton • 448 pp. • 978-0-525-95240-4 • $27.95 some of the biggest-dollar conference calls in history....Sorkin skillfully cap- New! tures the raucous enthusiasm and riotous Rachel Shteir greed that fueled this rational irrational- The Steal ity.”—The New York Times Book Review. A Cultural History of Shoplifting Penguin • 624 pp. • 978-0-14-311824-4 • $18.00 The first serious study of shoplifting, tracking the fascinating history of this New! ancient crime that cost American retail- Steve Stoute ers $11.7 billion in 2009. The Tanning of America Penguin Press • 272 pp. • 978-1-59420-297-1 • $25.95 How Hip-Hop Created a Culture that Rewrote the Rules Julia Flynn Siler of the New Economy The House of Mondavi “Argues that hip-hop blurred ‘cultural and The Rise and Fall of demographic lines so permanently that an American Wine Dynasty it laid the foundation’ for the transforma- Gotham • 464 pp. • 978-1-59240-367-7 • $16.00 tion he calls ‘tanning,’ a process that would A BusinessWeek Book of the Year ‘alter the landscape of America—racially, socially, politically, and especially economi- Robert Skidelsky cally.’”—Publishers Weekly. Gotham • 320 pp. • 978-1-592-40481-0 • $26.00 1883-1946: Economist, Philosopher, Statesman New! Now in one volume, revised and Ben Tarnoff abridged, “a masterpiece of biographical A Counterfeiter’s and historical analysis” (The New York paradise Times Book Review). The Wicked Lives and Penguin • 1,056 pp. • 978-0-14-303615-9 • $35.00 Surprising Adventures of Three Early American Moneymakers Adam Smith “Tarnoff captures the wild early years The Wealth of Nations, of America’s financial system through a Books I-III delightful angle: the escapades of three Edited with an Introduction counterfeiters. It’s a colorful tale but also and Notes by Andrew Skinner an enlightening one. It helps us under- Penguin Classics • 544 pp. • 978-0-14-043208-4 • $14.00 stand our financial culture back then— The Wealth of Nations, and even today.”—Walter Isaacson. Pub- Books IV-V lished in hardcover as Moneymakers. Penguin • 384 pp. • 978-0-14-312077-3 • $17.00 Edited with an Introduction Available March 2012 and Notes by Andrew Skinner Penguin Classics • 672 pp. • 978-0-14-043615-0 • $15.00 Also available: The Theory of Moral Sentiments 978-0-14-310592-3 Now you can email your desk copy request to save time: [email protected]. Or fax to 212.366.2933 www.penguin.co m /a c a d e m i c 15 business history / sales, marketing, & entrepreneurship

Dana Thomas sales, marketing, Deluxe & entrepreneurship How Luxury Lost Its Luster “A crisp, witty social history….[Thomas] Rick Barrera traces the evolving face of the luxury Overpromise goods business, from design through and Overdeliver marketing to showroom sales.”—The How to Design and Deliver New York Times. Extraordinary Customer Experiences Penguin • 384 pp. • 978-0-14-311370-6 • $16.00 Revised Edition “Explains how to create and keep break- New! through brand promise….An excellent John B. Thompson book.”—Booklist. Merchants of Culture Portfolio • 240 pp. • 978-1-59184-268-2 • $25.95 The Publishing Business in the Twenty-First Century Scott Bedbury Sociology professor Thompson charts with Stephen Fenichell the publishing business’s transformation A New Brand World since the 1960s. “All you need to know 8 Principles for Achieving Brand about the industry at a time of momen- Leadership in the 21st Century tous change”—Drake McFeely, chairman Penguin • 240 pp. • 978-0-14-200190-5 • $16.00 and president, W. W. Norton & Company. Plume • 336 pp. • 978-0-452-29772-2 • $16.00 Available April 2012 New! Scott Belsky Making Ideas Happen Adam Tooze Overcoming the Obstacles T he Wages Between Vision and Reality of Destruction “Belsky provides a compendium of the The Making and Breaking knowledge one needs to turn a great idea of the Nazi Economy into something tangible.”—John Batelle, “Virtually every page of his book con- Co-founder of Wired. tains something new and thought-pro- Portfolio • 256 pp. • 978-1-59184-312-2 • $26.95 voking.”—Michael Burleigh, The Sunday Portfolio • 256 pp. • 978-1-59184-411-2 • $16.00 Times (London). Paperback available April 2012 Penguin • 848 pp. • 978-0-14-311320-1 • $22.00 New! New! Ryan Blair with Don Yaeger Sam Howe Verhovek Nothing to Lose, Jet Age Everything to Gain The Comet, the 707, and How I Went from Gang Member the Race to Shrink the World to Multimillionaire Entrepreneur “A page-turning detective story with char- Thrust from middle class security into acters as finely drawn as those in a work poverty, Blair joined a gang before a new of fiction, and infused with an infectious mentor showed him how having nothing sense of wonder that drove ordinary men to lose could be the foundation of entre- and women to reach for extraordinary preneurial success. heights.”—The New York Times. Portfolio • 240 pp. • 978-1-59184-403-7 • $25.95 Gotham • 272 pp. • 978-1-583-33436-2 • $16.00 New! New! Jeanne Bliss Morgan Witzel “ I Love You More T ata Than My Dog” The Evolution of a Corporate Brand Five Decisions That Drive Witzel explores the unique relationship Extreme Customer Loyalty between the Tata group and the Indian in Good Times and Bad people, describing its origins, how Tata’s “If you want to be a business that is de- reputation and image evolved, and how fined by not only how many new cus- the group has worked to transform that tomers you acquire, but also the number image into a powerful and valuable brand. you keep and how passionately they help Penguin Global • 256 pp. • 978-0-670-08406-7 • $20.00 spread the word, then I highly recom- mend reading this book!”—Tony Hsieh, CEO, Zappos.com. Portfolio • 224 pp. • 978-1-59184-441-9 • $15.00 Paperback available October 2011

16 Business & Manage m e nt 2011–2012 sales, marketing, & entrepreneurship

New! New! Richard L. Brandt Philip Delves Broughton The Google Guys The Art of the Sale Inside the Brilliant Minds of Google Learning from the Masters Founders Larry Page and Sergey Brin About the Business of Life Through interviews with current and A revelatory examination of the elusive former employees, competitors, part- mix of talents that sparks successful sell- ners, and senior Google management, ing and the essential role of sales in busi- plus conversations with the founders ness, religion, romance, art, and every themselves, Brandt demystifies the com- other corner of human experience. pany and clarifies a number of miscon- Penguin Press • 320 pp. • 978-1-59420-332-9 • $27.95 Available April 2012 ceptions. Portfolio • 272 pp. • 978-1-59184-412-9 • $14.00 Bo Burlingham New! Small Giants One Click Companies That Choose Jeff Bezos and the Rise of Amazon.com to Be Great Instead of Big An insightful look at how Amazon re- “This well-written book should inspire ally works and how its founder and CEO thousands of entrepreneurs to reject a makes it happen. mantra of growth for growth’s sake in Portfolio • 224 pp. • 978-1-59184-375-7 • $25.95 Available November 2011 favor of a passionate dedication to be- coming the absolute best.”—Jim Collins, author of Good to Great. New! Portfolio • 268 pp. • 978-1-59184-149-4 • $16.00 Richard Branson Finalist, Financial Times and Goldman Sachs Screw Business Business Book of the Year as Usual One of the world’s most famous and ad- New! mired business leaders shows how to run Bob Burg and John David Mann a profitable business while also improv- Go-Givers Sell More ing the world. Applying the lessons of the bestselling par- Portfolio • 288 pp. • 978-1-59184-434-1 • $26.95 able The Go-Giver to real-world situations. Available November 2011 Portfolio • 208 pp. • 978-1-59184-308-5 • $21.95 Also Available: The Go-Giver and It’s Not About Business Stripped Bare You, see page 29 Adventures of a Global Entrepreneur The chairman of the Virgin Group shares New! the inside track on his life in business Jeffrey Bussgang and reveals the truth about his most risky Mastering the VC Game deals. A Venture Capital Insider Portfolio • 368 pp. • 978-1-59184-406-8 • $16.00 Reveals How to Get from Start-up to IPO on Your Terms New! Bussgang offers high-level insights, col- Norm Brodsky orful stories, and practical advice gath- and Bo Burlingham ered from his own experience as well as Street Smarts from interviews with dozens of the most An All-Purpose Tool Kit successful entrepreneurs and VCS. for Entrepreneurs Portfolio • 256 pp. • 978-1-59184-325-2 • $25.95 Portfolio • 256 pp. • 978-1-59184-444-0 • $16.00 “An excellent handbook for entrepre- Paperback available October 2011 neurs, stressing the thinking necessary to deal with many different situations and to identify and capture opportunities as New! they arise . . . Required reading for those John A. Byrne planning a new venture.”—Booklist. World Changers Portfolio • 288 pp. • 978-1-59184-320-7 • $16.00 Conversations with the 25 Greatest Entrepreneurs of Our Time The Knack From Amazon’s Jeff Bezos to Howard How Street-Smart Entrepreneurs Schultz of Starbucks, this series of in- Learn to Handle Whatever Comes Up terviews shows the mix of creativity and The authors of the popular Inc. column imagination with managerial know-how show how small-business people can deal and financial acumen that make entre- with all kinds of tricky situations. preneurs thrive. Portfolio • 256 pp. • 978-1-59184-221-7 • $25.5 Portfolio • 256 pp. • 978-1-59184-450-1 • $26.95 Available December 2011

www.penguin.co m /a c a d e m i c 17 sales, marketing, & entrepreneurship

New! New! Jonathan L. S. Byrnes Felix Dennis Islands of Profit The Narrow Road in a Sea of Red Ink A Brief Guide to the Getting of Money Why 40 Percent of Your Business One of the world’s most successful media Is Unprofitable and How to Fix It moguls, the founder of Maxim, shares “Jonathan’s rare combination of academ- eighty-eight tips for starting a business ic’s insight and practitioner’s experience and getting rich. has enabled him to create a series of im- Portfolio • 240 pp. • 978-1-59184-373-3 • $25.95 portant business innovations that have How to Get Rich really worked.”—Roy Shapiro, Harvard One of the World’s Greatest Business School. Entrepreneurs Shares His Secrets Portfolio • 304 pp. • 978-1-59184-349-8 • $27.95 “Well-founded advice based on hard- won experience.”—Financial Times. New! Portfolio • 320 pp. • 978-1-59184-271-2 • $16.00 Erik Calonius Ten Steps Ahead New! What Separates Successful Business Stephen Denny Visionaries from the Rest of Us Killing Giants “[A]n engaging read for lovers of good 10 Strategies to Topple science writing and business biogra- the Goliath in Your Industry phies. Mr. Calonius writes with a strong Denny profiles more than thirty companies personal style that is immensely read- that showcase how smart, nimble compa- able and feels like a conversation with a nies can outmaneuver larger competitors. friend.”—NY Journal of Books. “Learn why quick and dirty is better than Portfolio • 256 pp. • 978-1-59184-376-4 • $25.95 shock and awe in this timely book.”—Guy Kawasaki, author of Enchantment. Ram Charan Portfolio • 256 pp. • 978-1-59184-383-2 • $25.95 What the Customer Wants You to Know Chris Denove and James Power How Everybody Needs to Think Differently about Sales S atisfaction How Every Great Company Listens “An excellent primer for any business to the Voice of the Customer looking to drive better sales results and The ultimate guide to customer satisfac- profitable growth.”— John A. Luke, CEO, tion, from the people who understand it MeadWestvaco. Charts, drawings. better than anyone Portfolio • 192 pp. • 978-1-59184-165-4 • $21.95 Portfolio • 288 pp. • 978-1-59184-164-7 • $14.95

New! New! Andrew Clancy Matthew Dixon and The Editors at Soundview and Brent Adamson Executive Book Summaries The Challenger Sale The Sales Gurus Taking Control of Lessons from the Best the Customer Conversation Sales Books of All Time Explains how to deliver a distinctive pur- Insightful and easy-to-read summaries of chase experience that drives higher levels eighteen books from some of best minds of customer loyalty, and greater growth. in sales. Portfolio • 256 pp. • 978-1-59184-435-8 • $27.95 Portfolio • 320 pp. • 978-1-59184-338-2 • $27.95 Available November 2011

New! New! Barbara Corcoran Michael Ellsberg with Bruce Littlefield The Education Shark Tales of Millionaires How I Turned $1,000 It’s Not What You Think into a Billion Dollar Business and It’s Not Too Late “The book offers details of [Corcoran’s] diz- Ellsberg interviews a wide array of self- zying rise from dyslexic D-student grow- educated successes, and draws on these ing up with nine siblings in Edgewater to entrepreneurs to highlight key principles queen of Manhattan real estate.”—People. they rely on for educating themselves and Portfolio • 320 pp. • 978-1-59184-418-1 • $15.00 achieving success in the real world. Portfolio • 256 pp. 978-1-59184-420-4 • $27.95 Available October 2011

18 Business & Manage m e nt 2011–2012 sales, marketing, & entrepreneurship

New! New! Emilio Estefan Seth Godin The Rhythm of Success Linchpin How an Immigrant Produced Are You Indispensable? his Own American Dream Linchpins are the essential building Foreword by Quincy Jones blocks of great organizations. These Emilio Estefan—husband to singer Glo- people figure out what to do when there’s ria Estefan and founder of the Latin pop no rule book. They delight and challenge legend Miami Sound Machine—came to their customers and peers. They love the United States as a Cuban refugee and their work, pour their best selves into it, went on to become one of the most suc- and turn each day into a kind of art. In cessful producers in music history and today’s world, they get the best jobs and a self-made entrepreneur. He shares the the most freedom. “This is what the fu- secrets of his success. ture of work (and the world) looks like. Celebra • 240 pp. • 978-0-451-23077-5 • $15.00 Actually, it’s already happening around Also available in a Spanish-language edition: you.”—Tony Hsieh, CEO, Zappos.com. Ritmo Al Exito Portfolio • 256 pp. • 978-1-59184-409-9 • $16.00 Como Un Inmigrante Hizo Su Propio Sueno Americano Tribes Translated by Karelia Baez We Need You to Lead Us Celebra • 256 pp. • 978-0-451-23204-5 • $15.00 “Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new Edgar A. Falk kind of world.”—Former U.S. senator Bill Bradley. 1001 Ideas to Create Portfolio • 160 pp. • 978-1-59184-233-0 • $20.95 Retail Excitement Revised Edition The Dip Public relations and marketing guru Falk A Little Book That Teaches You shows small, medium, and large business When to Quit (and When to Stick) owners how to make the most of retail Portfolio • 96 pp. • 978-1-59184-166-1 • $12.95 opportunities in any economic environ- Meatball Sundae ment, and teaches all business owners Is Your Marketing Out of Sync? how to think big in the face of growing Portfolio • 256 pp. • 978-1-59184-174-6 • $23.95 competition and consumer insecurity. Prentice Hall Press • 304 pp. • 978-0-7352-0343-3 • $20.00 Purple Cow Transform Your Business by Being Remarkable New! Portfolio • 224 pp. • 978-1-59184-317-7 • $22.95 Louis Ferrante Also available: All Marketers Are Liars 978-1- 59184-303-0, The Big Moo 978-1-59184-103-6, Mob Rules Free Prize Inside 978-1-59184-167-8, Small Is the What the Mafia Can Teach New Big 978-1-59184-126-7. the Legitimate Businessman For more on Seth Godin visit “It’s very rare when someone from Lou’s www.sethgodin.typepad.com world has the heart of a writer. Criminal experiences don’t usually lead to great New! insights. Louis Ferrante is different—his Mimi Goss talent for storytelling shines through in What Is Your Mob Rules.”—Nicholas Pileggi, author of One Sentence? Casino. How to Be Heard in the Portfolio • 272 pp. • 978-1-59184-398-6 • $25.95 Age of Short Attention Spans Master the one-sentence pitch. New! Prentice Hall Press • 192 pp. • 978-0-7352-0463-8 • $15.00 Thomas A. Freese Available April 2012 Sell Yourself First The Most Critical Element Bruce Greenwald and Judd Kahn in Every Sales Effort Competition Freese explains how to maximize a value Demystified proposition and ultimately win more A Radically Simplified sales through strategies that include us- Approach to Business Strategy ing conversational dynamics, influencing “The best of the strategy books now or the customer’s buying criteria, justifying soon to be in the stores.”—The New York costs, and creating curiosity about the Times. product. Portfolio • 146 pp. • 978-1-59184-180-7 • $18.00 Portfolio • 256 pp. • 978-1-59184-365-8 • $25.95

www.penguin.co m /a c a d e m i c 19 sales, marketing, & entrepreneurship

New! New! John Hlinko Steven Johnson Share, Retweet, Repeat Where Good Ideas Get Your Message Read and Spread Come From A guide to creating buzz in the digital The Natural History of Innovation age—and getting people to spread your See page 9 message for you. Prentice Hall Press • 256 pp. • 978-0-7352-0461-4 • $18.95 Available January 2012 New! Josh Kaufman The Personal MBA New! Master the Art of Business Todd Henry “After you’ve read it, you won’t be open to T he Accidental people telling you that you’re not smart Creative enough, not insightful enough, or not How to Be Brilliant learned enough to do work that mat- at a Moment’s Notice ters.”—Seth Godin, author of Linchpin. “I was struck with how relevant and practi- Portfolio • 416 pp. • 978-1-59184-352-8 • $27.95 cal this book is for anyone in the creative field at any level. It is full of invaluable life New! lessons.”—Tim Hale, SVP of Marketing Guy Kawasaki and Design Communications, Fossil. Portfolio • 240 pp. • 978-1-59184-401-3 • $25.95 Enchantment The Art of Changing Hearts, Minds, and Actions Chet Holmes The author of the international bestseller The Ultimate The Art of the Start offers a new perspec- Sales Machine tive on the art of influence. Turbocharge Your Business with Portfolio • 240 pp. • 978-1-59184-379-5 • $26.95 Relentless Focus on 12 Key Strategies Foreword by Michael Gerber Reality Check Notes by Jay Conrad Levinson The Irreverent Guide to Portfolio • 272 pp. • 978-1-59184-215-6 • $15.00 Outsmarting, Outmanaging, and Outmarketing Your Competition Portfolio • 496 pp. • 978-1-59184-394-8 • $18.00 Mark Hughes Buzzmarketing The Art of the Start Get People to Talk About Your Stuff The Time-Tested, Battle-Hardened Portfolio • 256 pp. • 978-1-59184-213-2 • $15.00 Guide for Anyone Starting Anything Portfolio • 240 pp. • 978-1-59184-056-5 • $27.95 Sam Horn Pop! New! Stand Out in Any Crowd Donald R. Keough An easy-to-implement process for gen- The Ten Commandments erating instant intrigue and word-of- for Business Failure mouth buzz. With a Foreword by Warren Buffet Perigee • 256 pp. • 978-0-399-53361-7 • $14.95 The New York Times bestseller that “will teach you more about business success New! than a whole shelf full of books.”—Bill John Jantsch Gates. “A must-read for every leader.”— The Referral Engine Jack Welch. Teaching Your Business Portfolio • 208 pp. • 978-1-59184-413-6 • $15.00 to Market Itself Get your customers to do your best mar- New! keting for you. Andy Kessler Portfolio • 256 pp. • 978-1-59184-311-5 • $25.95 Eat People And Other Unapologetic Rules New! for Game-Changing Entrepreneurs Ben Johnson Kessler explains how the world’s greatest Money Talks, entrepreneurs don’t just start successful Bullsh*t Walks companies—they overturn entire indus- Inside the Contrarian Mind tries. He offers twelve surprising and of Billionaire Mogul Sam Zell controversial rules for these radical en- The first book to chronicle the career of trepreneurs. larger than life dealmaker Sam Zell. Portfolio • 256 pp. • 978-1-59184-377-1 • $25.95 Portfolio • 256 pp. • 978-1-59184-300-9 • $25.95

20 Business & Manage m e nt 2011–2012 sales, marketing, & entrepreneurship

Mahan Khalsa with Randy Illig T he Business Let’s Get Real of Design or Let’s Not Play Transforming the Buyer/Seller Relationship New! Foreword by Stephen R. Covey Warren Berger and Bruce Mau “A powerful, breakthrough book....You CAD Monkeys, will find that you can, indeed, create win- Dinosaur Babies, win by focusing entirely on helping cli- and T-Shaped People ents succeed.”—Stephen R. Covey. Inside the World of Design Portfolio • 256 pp. • 978-1-59184-226-2 • $27.95 Thinking and How it Can Spark Creativity and Innovation “Berger utilizes anecdotal storytelling, New! one of the best teaching methods, and Bob Knowling combines it with actual examples of cre- You Can Get ative solutions—among the most power- There From Here ful tools any educator can use to elicit The Bridge from Struggle to Success creative and innovative thinking from A memoir of a determined kid who be- learners.”—John E. Martin-Rutherford, came one of the business world’s best Harrington College of Design. Published change leaders. in hardcover as Glimmer. Portfolio • 272 pp. • 978-1-19184-422-8 • $26.95 Penguin • 352 pp. • 978-0-14-311802-2 • $17.00 Available October 2011

Milton Glaser New! Art Is Work Jill Konrath SNAP Selling Glaser looks to the future in Art Is Work Speed Up Sales and Win and considers the central role of tradi- More Business with Today’s tion in the creation of new work. Glaser, Frazzled Customers one of the most influential figures in the “Konrath...rewrote the book on selling.... history of international design, considers SNAP Selling is more than a good acronym— not only his own work and the current it’s a sales book for our times.”—Charles H. scene, but argues passionately that art Green, author of Trust-based Selling. and the creative life are serious business. Portfolio • 320 pp. • 978-1-59184-330-6 • $25.95 Overlook • 272 pp. • 978-1-59020-006-3 • $50.00

New! New! Paul Kurnit and Steve Lance Jay Greene The Little Blue Book Design Is How It Works of Marketing How the Smartest Companies Build a Killer Plan in Less Than a Day Turn Products into Icons A step-by-step guide to creating an ac- From Apple to Clif Bar to Lego, Jay tionable marketing plan—fast. Greene illuminates a series of fascinating Portfolio • 288 pp. • 978-1-59184-305-4 • $21.95 case studies of design-oriented compa- nies, to show that effective design needs Steve Lance and Jeff Woll to be prioritized in all stages of develop- The Little Blue Book ment. As Steve Jobs says, “It’s not just of Advertising what it looks like and feels like. Design is 52 Small Ideas That Can how it works.” Make a Big Difference Portfolio • 240 pp. • 978-1-59184-322-1 • $25.95 Portfolio • 256 pp. • 978-1-59184-124-1 • $19.95 Raymond Loewy Michael LeBoeuf, Ph.D. Industrial Design How to Win Customers Presents the pioneering half-century of and Keep Them For Life Loewy’s career with photographs of his Revised Edition most famous designs and personal ac- Berkley • 256 pp. • 978-0-425-17501-9 • $15.00 counts of his life in design. Among the thousands of well-known forms and College Faculty shapes that he created are the Coca-Cola Information Service (CFIS) bottle, the Studebaker, the U.S. Post Of- Join the College Faculty Information Service fice logo, streamlined trains and ocean for personal assistance and complimentary liners, the Shell and Exxon logos, NASA’s examination copies. See page 57 for more info or visit www.penguin.com/facinfo. Skylab, and the interior of the Concorde. Overlook • 256 pp. • 978-1-58567-985-0 • $45.00

www.penguin.co m /a c a d e m i c 21 sales, marketing, & entrepreneurship

New! Chris Murray and the editors Lublin of Soundview Executive Book Zilch Summaries How Businesses and Not-for-Profits The Marketing Gurus Can Get More Bang with Less Buck Lessons from the Best “It is time that business started to tap the Marketing Books of All Time valuable know-how of the best nonprof- Portfolio • 304 pp. • 978-1-59184-105-0 • $24.95 its rather than dismissing the whole lot as hopelessly inefficient.”—The Economist. Darcy Rezac, Judy Thomson, Portfolio • 256 pp. • 978-1-59184-314-6 • $25.95 and Gayle Hallgren Portfolio • 256 pp. • 978-1-59184-445-7 • $15.00 Paperback available November 2011 Work the Pond! Use the Power of Positive Networking to Leap Forward in Work and Life New! Prentice Hall Press • 224 pp. • 978-0-7352-0402-7 • $16.95 Amber Mac Power Friending New! Demystifying Social Media Dan Roam to Grow Your Business Blah Blah Blah “Social media is becoming the operating What to Do When Words Don’t Work system for society, and Amber under- The acclaimed author of The Back of the stands exactly how to thrive in this new Napkin uses visual thinking and problem environment.”—Don Tapscott, author of solving as an original approach to think- Wikinomics. Portfolio • 256 pp. • 978-1-59184-328-3 • $24.95 ing about and working with complex ideas. Portfolio • 368 pp. • 978-1-59184-459-4 • $28.95 New! Available November 2011 Harvey Mackay The Mackay MBA New! Unfolding the Napkin of Selling in The Hands-On Method the Real World for Solving Complex Problems The legendary Harvey Mackay is back with Simple Pictures with the sum total of decades of sales “The management consultant and his know-how—teaching go-getters how to Sharpies have conducted workshops make the sale and hit the numbers, day at an impressive list of organizations.... in and day out. Now, with Unfolding the Napkin, Roam Portfolio • 272 pp. • 978-1-59184-387-0 • $26.95 Available November 2011 squeezed his four-day workshop into a workbook so everyone can follow New! along.”—USA Today. Use Your Head to Get Portfolio • 320 pp. • 978-1-59184-319-1 • $22.00 Your Foot in the Door The Back of the Napkin Job Search Secrets Solving Problems and No One Else Will Tell You Selling Ideas with Pictures “Drawing on his amazing experiences, Expanded Edition [Mackay] shares invaluable advice.”— Portfolio • 304 pp. • 978-1-59184-306-1 • $29.95 Lou Holtz. “Highly recommended for job seekers and career changers at all experi- John Rosen ence levels.”—Library Journal. and Annamaria Turano Portfolio • 368 pp. • 978-1-59184-343-6 • $16.00 S topwatch Marketing Take Charge of the Time When Skip McGrath Your Customer Decides to Buy Titanium eBay Portfolio • 256 pp. • 978-1-59184-194-4 • $25.95 A Tactical Guide to Becoming a Millionaire Powerseller New! 2nd Edition Alpha • 560 pp. • 978-1-59257-842-9 • $24.95 Eric Ryan and Adam Lowry with Lucas Conley The Method Method New! Seven Obsessions That Adam Michaelson Helped Our Scrappy Start-up The Foreclosure Turn an Industry Upside Down of America An inspiring case study for the next gen- Life Inside Countrywide Home Loans eration of start-ups by the unconvention- and the Selling of the American Dream al founders of Method. See page 14 Portfolio • 272 pp. • 978-1-59184-399-3 • $26.95 22 Business & Manage m e nt 2011–2012 sales, marketing, & entrepreneurship / financial markets

David Rynecki Financial Markets Deals on the Green Lessons on Business and Golf Todd G. Buchholz from America’s Top Executives New Ideas from Enlightening stories about the people Dead Economists who rely on golf to drive their business An Introduction to Modern success, from John D. Rockefeller a cen- Economic Thought tury ago to today. Foreword by Martin Feldstein Portfolio • 208 pp. • 978-1-59184-407-5 • $15.00 “This wide-ranging survey of economic thought combines a witty and clear expo- New! sition with a high degree of accuracy.”— Aaron Shapiro Milton Friedman. Users, Not Customers Plume • 368 pp. • 978-0-452-28844-7 • $16.00 Who Really Determines Also available: Rush, see page 40 the Success of Your Business Shapiro’s digital agency HUGE helps John Kenneth Galbraith companies adapt their businesses to A Short History of serve the needs of today’s wired con- Financial Euphoria sumers, and here shares some successful See page 12 strategies used by JetBlue, Target, L’Oreal, and others. New! Portfolio • 320 pp. • 978-1-59184-386-3 • $26.95 Available November 2011 Dan Gardner Future Babble Why Expert Predictions Are Next to New! Worthless, and You Can Do Better Pamela Slim “If you are paying a lot of money for Escape From forecasting services…put your orders on Cubicle Nation hold until you have had a chance to read From Corporate Prisoner this book—a rare mix of superb scholar- to Thriving Entrepreneur ship and zesty prose.”—Philip Tetlock, “A thoughtful, accessible and forthcoming UC Berkeley. account of exactly what it takes to leave the Dutton • 320 pp. • 978-0-525-9520-5 • $26.95 corporate world behind.”—Entrepreneur. Plume • 320 pp. • 978-0-452-29757-9 • $16.00 Berkley • 384 pp. • 978-0-425-23284-2 • $15.00 Paperback available March 2012 Also available, The Science of Fear, see page 41 Michael Treacy Double-Digit Growth New! How Great Companies Achieve It—No Charles Goyette Matter What The Dollar Meltdown Uses case studies from industry leaders Surviving the Impending Currency such as Dell, Home Depot, and GE. Crisis with Gold, Oil, and Other Portfolio • 240 pp. • 978-1-59184-066-4 • $16.00 Unconventional Investments “Goyette does a great job explaining why New! America faces a looming financial crisis John Warrillow and outlines commonsense strategies for Built to Sell individuals to protect themselves and Creating a Business their families. This book truly is a must That Can Thrive Without You read.”—Congressman Ron Paul. John Warrillow illustrates a common Portfolio • 272 pp. • 978-1-59184-370-2 • $17.00 mistake entrepreneurs make, showing how to build a business that is not only Carla A. Harris profitable, but can stand on its own. Expect to Win Portfolio • 176 pp. • 978-1-59184-397-9 • $24.95 Proven Strategies for Success from a Wall Street Vet John Zagula and Richard Tong One of Fortune’s “50 Most Powerful T he Marketing Playbook Black Executives in America” shares Five Battle-Tested Plays for Capturing what she has learned during her 20 years and Keeping the Lead in Any Market on Wall Street. Portfolio • 336 pp. • 978-1-59184-038-1 • $22.95 Plume • 240 pp. • 978-0-425-29590-2 • $15.00

www.penguinspeakersbureau.com For speakers’ fees and availability, visit the address above or email [email protected] www.penguin.co m /a c a d e m i c 23 financial markets

New! James Lowell Ron Insana Investing from Scratch How to Make a Fortune A Handbook for the Young Investor from the Biggest Penguin • 432 pp. • 978-0-14-303684-5 • $16.00 Market Opportunities in U.S. History Janet Lowe A Guide to the 7 Greatest Bargains Benjamin Graham from Main Street to Wall Street on Value Investing A CNBC senior analyst reveals what you Lessons from the Dean of Wall Street need to know to take advantage of today’s Penguin • 272 pp. • 978-0-14-025534-8 • $14.95 economy to rebound and rebuild lost nest eggs and fortunes. Cornelius Luca Avery • 224 pp. • 978-1-58333-420-1 • $16.00 Trading in the Global Currency Markets Bruce M. Kamich Third Edition How Technical Clearly and concisely analyzes the Analysis Works various currencies, market forces, and Foreword by Steve Nison emerging technologies—and illuminates Delineates in clear and concise terms them all with real-world examples and the basics of charting and analysis, and graphics. how technical analysis can help investors Prentice Hall Press • 512 pp. • 978-0-7352-0421-8 • $75.00 identify trends. 40 charts and graphs. Prentice Hall Press • 320 pp. • 978-0-7352-0270-2 • $40.00 A New York Institute of Finance Book Lawrence G. McMillan Options as a Strategic Investment Jason Kelly Fourth Edition The Neatest Little Prentice Hall Press • 1,024 pp. • 978-0-7352-0197-2 • $85.00 Guide to Stock Market A New York Institute of Finance Book Also in available: Study Guide for the Fourth Investing Edition of Options as a Strategic Investment 978- “There is no other book on the market like 0-7352-0238-2 this one.”—Michael H. Sherman, chair- man, Sierra Global Management, LLC. Plume • 304 pp. • 978-0-452-28921-5 • $15.00 New! Nouriel Roubini and Stephen Mihm Russ Koesterich Crisis Economics: A Crash The ETF Strategist Course in the Future of Finance Balancing Risk and Reward See page 7 for Superior Returns Portfolio • 272 pp. • 978-1-59184-207-1 • $39.95 New! Timothy Taylor New! Josh Kosman The Instant Economist Everything You Need to Know The Buyout of America About How Money Works How Private Equity Is Destroying Jobs and Killing A one-stop shop for understanding the the American Economy key principles of economics—both mac- “With exhaustive research and a rogues’ roeconomics and microeconomics. Plume • 272 pp. • 978-0-452-29752-4 • $16.00 gallery of interviews, journalist Kosman Available February 2012 puts together a convincing and disquiet- ing argument.”—Publishers Weekly. Portfolio • 288 pp. • 978-1-59184-369-6 • $16.00 David M. Weiss Financial Instruments Equities, Debt, Derivatives, New! and Alternative Investments Randall Lane The definitive guide to all of the financial The Zeroes products currently traded in the world’s My Misadventures in the markets, including exotic investments Decade Wall Street Went Insane such as securities, futures, and swaps. The founder of Trader Monthly and now Portfolio • 400 pp. • 978-1-59184-227-9 • $65.00 editor at large at The Daily Beast gives “a delicious, salacious recounting of Wall After The Trade Is Made Street’s bloated decade” (BusinessWeek). Processing Securities Transactions Portfolio • 368 pp. • 978-1-59184-437-2 • $16.00 Revised Third Edition A Bloomberg Book of the Year Portfolio • 544 pp. • 978-1-59184-127-2 • $55.00

24 Business & Manage m e nt 2011–2012 negotiation & communication

New! Don Gabor Catherine Blyth W ords that Win The Art of What to Say to Get What You Want Conversation Prentice Hall Press • 288 pp. • 978-0-7352-0342-6 • $15.95 A Guided Tour of a Neglected Pleasure Blyth points out the sorry state of disre- New! pair that conversation has fallen into— Chris St. Hilaire and then, taking examples from history, and Lynette Padwa literature, philosophy, anthropology, and 27 POWERS popular culture, she gives us the tools to OF PERSUASION rebuild. “Will make your next foray into Simple Strategies to Seduce a bar or business reception much more Audiences & Win Allies entertaining.”—Los Angeles Times. “[St. Hilaire] show[s] how executives and Gotham • 304 pp. • 978-1-592-40497-1 • $15.00 others can present their thoughts in ways that are palatable to others without nec- Sandra A. Crowe essarily compromising or losing integ- Since Strangling rity.” —The Miami Herald. Isn’t an Option NAL • 240 pp. • 978-0-7352-0459-1 • $15.00 Dealing with Difficult People: Common Problems and Uncommon Solutions New! Perigee • 288 pp. • 978-0-399-52540-7 • $14.95 Jim Holtje THE POWER New! OF STORYTELLING Donald Dell with John Boswell Captivate, Convince, or Convert Never Make the First Any Business Audience Using Offer (Except When Stories from Top CEOs You Should) A guide to crafting unforgettable, attention- Wisdom from a Master Dealmaker grabbing business communications—from “An educational and entertaining book speeches and letters to business plans. NAL • 320 pp. • 978-0-7352-0460-7 • $17.00 about how to make a deal. [Dell] is truly Available December 2011 a master of his game.”—Frederick W. Smith, President and CEO of FedEx Cor- poration. Dorothy Leeds Portfolio • 224 pp. • 978-1-59184-346-7 • $16.00 The 7 Powers of Questions Michael Doyle and David Straus Secrets to Successful Communication in Life and at Work How to Make Perigee • 320 pp. • 978-0-399-52614-5 • $14.95 Meetings Work! Berkley • 320 pp. • 978-0-425-13870-0 • $14.00 New! Michael Maslansky Roger Fisher and Daniel Shapiro with Scott West, Gary DeMoss, Beyond Reason Using Emotions as You Negotiate and David Saylor Penguin • 256 pp. • 978-0-14-303778-1 • $15.00 The Language of Trust Selling Ideas in a World of Skeptics “Maslansky has written the ultimate New! guide to winning trust in a world that has Roger Fisher, William Ury, lost it. He writes with wit, wisdom, and a and Bruce Patton commendable absence of jargon.”—Lord Getting to Yes Gould, former polling and strategy advi- Negotiating Agreement Without Giving In sor to Prime Minister Tony Blair. Prentice Hall Press • 288 pp. • 978-0-7352-0456-0 • $16.00 Updated and Revised Edition “By far the best thing I’ve ever read about negotiation.”—John Kenneth Galbraith. New! Penguin • 240 pp. • 978-0-14-311875-6 • $16.00 Lisa Earle McLeod The Triangle of Truth Roger Fisher and Danny Ertel The Surprisingly Simple Secret to Resolving Conflicts Large and Small Getting Ready to Negotiate An engaging book that presents an el- The Getting to Yes Workbook egantly simple way to solve any conflict, Penguin • 224 pp. • 978-0-14-023531-9 • $16.00 large or small, drawing from the Middle Path of Buddhism. Perigee • 240 pp. • 978-0-399-53643-4 • $13.95

www.penguin.co m /a c a d e m i c 25 negotiation & communication

H ow to Say It® Series

With over 1.5 million copies sold, the How to Say It® series has proven to be a highly popular, easy-to-use, and valuable guide to communicating in today’s workplace.

Lena Claxton and Alison Woo Sue Hershkowitz-Coore How to Say It®: How to Say It® to Sell It Marketing with Key Words, Phrases, and Strategies New Media to Build Relationships, Boost Revenue, A Guide to Promoting Your and Beat the Competition Small Business Using Websites, “A must read for anyone who values com- E-zines, Blogs, and Podcasts munication with customers.”—Harvey Foreword by Sandra Yancey Mackay. Savvy tips for generating Website copy, Prentice Hall Press • 224 pp. • 978-0-7352-0426-3 • $11.95 articles, podcast scripts, and blog posts to build a community of loyal customers Brad Karsh with Courtney Pike online. How to Say It® Prentice Hall Press • 240 pp. • 978-0-7352-0432-4 • $16.95 on Your Résumé A Top Recruiting Director’s New! Guide to Writing the Perfect Résumé Jack Griffin for Every Job How to Say It®: With firsthand knowledge of how em- Be Indispensable ployers choose candidates, the founder at Work of JobBound offers advice to those look- Winning Words and Strategies to ing to make a career change, reenter the Get Noticed, Get Hired, and Get Ahead workforce, or find a first job. From the author of How to Say It® at Prentice Hall Press • 304 pp. • 978-0-7352-0434-8 • $15.95 Work, a guide that shows readers how to not only remain employed while many Linda Matias are losing their jobs, but prove them- How to Say It®: selves indispensable to bosses, co-work- Job Interviews ers, and staff. Offers the hands-on information, tools, and Prentice Hall Press • 240 pp. • 978-0-7352-0454-6 • $17.95 real-life scripts interviewees need to com- fortably and effectively pitch themselves. New! Prentice Hall Press • 272 pp. • 978-0-7352-0422-5 • $12.95 How To Say It® for First-Time Managers Phyllis Mindell, Ed.D. Winning Words and Strategies How to Say it® for Earning Your Team’s Confidence for Executives An all-new guide to help first-time man- The Complete Guide agers and supervisors develop effective to Communication for Leaders communication skills for leading and An acclaimed expert on professional inspiring their staff. communications shows executives how Prentice Hall Press • 256 pp. • 978-0-7352-0447-8 • $16.95 to transform and empower themselves to win attention and respect; and get their How to Say It® at Work ideas across with confidence and power. Power Words, Phrases, Prentice Hall Press • 208 pp. • 978-0-73520-388-4 • $15.95 and Communication Secrets for Getting Ahead Revised Edition Meryl Runion The revised and expanded edition of the and Janelle Brittain communication classic features new sec- How to Say it®: tions on digital communication, persua- Performance Reviews sive argument, team building, diversity Phrases and Strategies for Painless and Productive issues, and green business. Performance Reviews Prentice Hall Press • 464 pp. • 978-0-7352-0430-0 • $17.95 Written by two top business trainers, this guide reveals the strategies and language skills needed to make the most of perfor- mance appraisals. Prentice Hall Press • 224 pp. • 978-0-7352-0412-6 • $11.95

26 Business & Manage m e nt 2011–2012 negotiation & communication / motivation, management, & leadership

Laurie Puhn Motivation, Instant Persuasion management, How to Change Your Words to Change Your Life & leadership Tarcher • 320 pp. • 978-1-58542-477-1 • $14.95 New! Susan Scott Sasha Abramsky Fierce Conversations INSIDE OBAMA’S BRAIN Achieving Success at Work and in Life, A fascinating glimpse into the thinking One Conversation at a Time process and leadership style of President Foreword by Ken Blanchard Obama. Berkley • 320 pp. • 978-0-425-19337-2 • $16.00 Portfolio • 256 pp. • 978-1-59184-302-3 • $24.95

G. Richard Shell David Allen with Mario Moussa Making It All Work The Art of Woo Winning at the Game of Work Using Strategic Persuasion and the Business of Life to Sell Your Ideas The “oracle of organization” (Time) takes Penguin • 320 pp. • 978-0-14-311404-8 • $16.00 devotees of his bestselling Getting Things Done to the next level, showing how to G. Richard Shell harness intuition and move from hope to Bargaining for trust in decision making. Advantage Penguin • 320 pp. • 978-0-14-311662-2 • $16.00 Negotiation Strategies for Reasonable People Getting Things Done The Art of Stress-Free Productivity Updated and Revised Edition Penguin • 288 pp. • 978-0-14-200028-1 • $16.00 Penguin • 320 pp. • 978-0-14-303697-5 • $16.00 Ready for Anything Muriel Solomon 52 Productivity Principles Working with for Work and Life Difficult People Fifty-two principles to clear your head, Revised and Expanded focus productively, create structures that Prentice Hall Press • 336 pp. • 978-0-7352-0291-7 • $15.95 work, and get in motion. Penguin • 192 pp. • 978-0-14-303454-4 • $15.00 New! Douglas Stone, Bruce Patton, New! and Sheila Heen Roger E. Allen Difficult Winnie-the-Pooh Conversations on Management How to Discuss What Matters Most In Which a Very Important Bear 10th Anniversary Edition and His Friends Are Introduced The 10th-anniversary edition of the New to a Very Important Subject York Times business bestseller—now up- Management consultant Roger E. Allen dated with “Answers to Ten Questions uses A. A. Milne’s beloved stories and People Ask.” characters to illustrate essential business Penguin • 352 pp. • 978-0-14-311844-2 • $16.00 principles, such as the establishment of clear objectives and strong leadership, William Ury the need for accurate information, and The Third Side other neglected aspects of prudent man- Why We Fight and How We Can Stop agement. Penguin • 272 pp. • 978-0-14-029634-1 • $16.00 Penguin • 176 pp. • 978-0-14-311966-1 • $14.00

Ken Watanabe New! Problem Solving 101 George Anders A Simple Book for Smart People The Rare Find Portfolio • 128 pp. • 978-1-59184-242-2 • $22.95 Spotting Exceptional Talent Before Everyone Else Dudley Weeks A journalistic quest to discover the secrets T he Eight Essential Steps of the best talent hunters, revealing how they spot superstars before anybody else. to Conflict Resolution Portfolio • 288 pp. • 978-1-59184-425-9 • $26.95 Preserving Relationships at Work, Available October 2011 at Home, and in the Community Tarcher • 304 pp. • 978-0-87477-751-2 • $14.95

www.penguin.co m /a c a d e m i c 27 motivation, management, & leadership

New! Alan Axelrod Max Anderson and Peter Escher P atton on Leadership The MBA Oath Strategic Lessons Setting a Higher Standard for Corporate Warfare for Business Leaders Preface by George Steinbrenner “Lawyers have their oath of attorney, and Foreword by William A. Cohen doctors have that Hippocratic one, but it Prentice Hall Press • 304 pp. • 978-0-7352-0297-9 • $17.00 struck Max Anderson...that MBAs have nothing. And so he and several of his class- New! mates created the MBA oath, a promise to Subroto Bagchi ‘act with utmost integrity and pursue my The Professional work in an ethical manner.’...These Harvard Defining the New Standard students have started an important discus- of Excellence at Work sion about doing the right thing in busi- A manifesto on what makes a great busi- ness, which is never a bad conversation to ness leader in the modern era, by one of have.”—Fast Company. India’s most prominent and respected Portfolio • 288 pp. • 978-1-59184-335-1 • $24.95 businessmen. Portfolio • 256 pp. • 978-1-59184-402-0 • $25.95 Paul Arden Whatever You Think, New! Think the Opposite Mehrdad Baghai “A wonderfully designed manifesto of and James Quigley no-nonsense career advice that can be As One applied to almost every field.”—USA To- Individual Action, Collective Power day. A research team at Deloitte, co-led by Portfolio • 160 pp. • 978-1-59184-121-0 • $15.00 their CEO, explores a fundamental ques- tion that managers everywhere must New! confront: “How can we get large groups Paul Assaiante and James Zug of people to work together effectively—as one—toward a common goal?” Run to the Roar Portfolio • 352 pp. • 978-1-59184-415-0 • $40.00 Coaching to Overcome Fear The winningest coach in NCAA history shares his lessons on building and coach- New! ing teams of champions. Raymond Charles Barker Portfolio • 256 pp. • 978-1-59184-364-1 • $29.95 The Power of Decision A Step-By-Step Program to Overcome Indecision Janet Bray Attwood and Live Without Failure Forever and Chris Attwood Barker examines the decision-making T he Passion Test The Effortless Path to process in the individual, and provides Discovering Your Life Purpose specific steps to shift the balance of deci- “A clear, simple, and effective method to sion-making power in your favor. Tarcher • 224 pp. • 978-1-58542-854-0 • $14.99 help you identify your core passions so you can create the fulfilling life you de- serve.”—John Gray. Howard Behar Plume • 320 pp. • 978-0-452-28985-7 • $15.00 It’s Not About the Coffee Lessons on Putting People First Marcus Aurelius from a Life at Starbucks The Essential “Behar, the keeper of Starbucks’ soul for Marcus Aurelius many years, has given us a book about Translated with an Introduction by Jacob Needleman and John P. Piazza how to succeed anywhere—not just in Fresh translations of the Roman em- business. His ten principles should be peror’s thoughts and aphorisms firmly required reading for every government situate the philosopher-king among the official and college president.”—Former classic ethical traditions. U.S. Senator Bill Bradley. Portfolio • 208 pp. • 978-1-59184-272-9 • $15.00 Tarcher • 144 pp. • 978-1-58542-617-1 • $10.00

Now you can email your desk copy request www.penguinspeakersbureau.com to save time: [email protected]. For speakers’ fees and availability, visit the Or fax to 212.366.2933 address above or email [email protected]

28 Business & Manage m e nt 2011–2012 motivation, management, & leadership

New! New! Katharine Brooks, Ed.D. Julia Cameron You Majored in What? Finding Water Mapping Your Path The Art of Perseverance from Chaos to Career In this inspiring twelve-week program, “Brooks has provided the liberal arts grad the third in Julia Cameron’s beloved body with exactly what they need to compete of work on the creative process, Cameron and succeed.”—Jaye R. Roseborough, offers guidance on weathering the peri- Middlebury College. ods in an artist’s life when inspiration has Plume • 320 pp. • 978-0-452-29600-8 • $15.00 run dry. Tarcher • 204 pp. • 978-1-58542-777-2 • $16.99 W. Steven Brown 13 Fatal Errors New! Managers Make and How Pete Carroll with Yogi Roth You Can Avoid Them Win Forever “Pragmatic and down-to-earth, yet up- Live, Work, and Play Like a Champion lifting and inspiring....A thinking man’s One of the most successful coaches in foot- book that teaches how to manage head to ball today has taught everyone from busi- head and heart to heart. I highly recom- ness leaders to troubled kids on the streets mend it.”—Zig Ziglar. of LA how to maximize their potential. Berkley • 224 pp. • 978-0-425-09644-4 • $7.99 With a new chapter on Carroll’s successful first season with the Seattle Seahawks. New! Portfolio • 240 pp. • 978-1-59184-416-7 • $15.00 Bob Burg and John David Mann It’s Not About You Yvon Chouinard A Little Story About Let My People What Matters Most in Business Go Surfing From the acclaimed, bestselling authors The Education of of The Go-Giver, a new parable about a Reluctant Businessman leadership and the power of positive per- Penguin • 272 pp. • 978-0-14-303783-5 • $17.00 suasion. Portfolio • 144 pp. • 978-1-59184-419-8 • $23.95 Geoff Colvin The Go-Giver Talent Is Overrated A Little Story About What Really Separates World-Class a Powerful Business Idea Performers from Everybody Else “Not since Who Moved My Cheese? have Based on scientific research, Colvin shares I enjoyed a parable as much as this. You the secrets of extraordinary performance owe it to yourself to read The Go-Giver and shows how to apply these principles. Portfolio • 240 pp. • 978-1-59184-294-1 • $16.00 and share its message with those who Also available: Angel Customers & Demon Cus- matter most to you. It is a beautiful book tomers 978-1-59184-007-7 that will touch your soul and inspire your heart.”—David Bach, author of The Auto- New! matic Millionaire. Roger Connors and Tom Smith Portfolio • 144 pp. • 978-1-59184-200-2 • $19.95 Also available: Go-Givers Sell More, see page 17 Change the Culture, Change the Game The Breakthrough Strategy for Tony Buzan Energizing Your Organization and Mind Maps at Work Creating Accountability for Results How to Be the Best at Your Job Two-time New York Times bestselling and Still Have Time to Play authors Connors and Smith show how Bestselling author Buzan brings his leaders can achieve record-breaking re- groundbreaking MindMaps® system—a sults by quickly and effectively shaping colorful form of note-taking that un- their organizational culture to capitalize leashes the brain’s creative and logical on their greatest asset—their people. sides simultaneously—to the world of Portfolio • 240 pp. • 978-1-59184-361-0 • $25.95 business, helping individuals and com- panies plan and strategize effectively, solve problems creatively, and recall facts College Faculty easily. Information Service (CFIS) Plume • 256 pp. • 978-0-452-28682-5 • $18.00 Join the College Faculty Information Service Also Available: The Mind Map Book for personal assistance and complimentary 978-0-452-27322-1 examination copies. See page 57 for more info or visit www.penguin.com/facinfo.

www.penguin.co m /a c a d e m i c 29 motivation, management, & leadership

New! New! Roger Connors and Tom Smith Jonathan Fields How Did That Happen? Uncertainty Holding People Accountable Turning Fear and Doubt for Results the Positive, Principled Way into Fuel for Brilliance “Definitely the ‘go-to’ book for teach- Drawing on extensive case studies and ing organizational accountability that research, Fields shares a set of practices works—without the backlash.”—Stephen and environmental changes to help foster R. Covey. a spirit of creativity and opportunity for Portfolio • 272 pp. • 978-1-59184-414-3 • $17.00 individuals and teams. Portfolio • 256 pp. • 978-1-59184-424-2 • $25.95 Available October 2011 Roger Connors, Tom Smith, and Craig R. Hickman The Oz Principle New! Getting Results Through Individual Alan Fine with Rebecca R. Merrill and Organizational Accountability You Already Know Fully Revised and Updated How to Be Great Portfolio • 256 pp. • 978-1-59184-348-1 • $16.00 A Simple Way to Remove Interference and Unlock Your Greatest Potential New! An accomplished tennis, golf, and ex- Katherine Crowley ecutive coach and a renowned authority and Kathi Elster on peak performance reveals his simple Working for You and proven approach to achieving break- Isn’t Working for Me throughs. How to Get Ahead When Portfolio • 256 pp. • 978-1-59184-355-9 • $25.95 Your Boss Holds You Back The guide for anyone who deals with dif- Sydney Finkelstein ficult authority figures at work. “Once Why Smart again, Crowley and Elster have identified Executives Fail a significant and abiding workplace issue And What You Can Learn and have addressed it masterfully.”— from Their Mistakes Robert B. Cialdini, author of Influence. Portfolio • 336 pp. • 978-1-59184-045-9 • $16.00 Portfolio • 320 pp. • 978-1-59184-368-9 • $16.00 Neil Fiore, Ph.D. His Holiness the Dalai Lama The Now Habit and Howard C. Cutler, M.D. A Strategic Program for The Art of Happiness Overcoming Procrastination and Enjoying Guilt-Free Play at Work Tarcher • 224 pp. • 978-1-58542-552-5 • $14.99 Riverhead • 224 pp. • 978-1-59448-054-6 • $14.00 Also available: Ethics for the New Millenium 978- 1-57322-883-1 New! Christopher J. Frank New! and Paul F. Magnone Alan Deutschman Drinking from Walk the Walk the Fire Hose The #1 Rule for Real Leaders Making Smarter Decisions Deutschman profiles a wide range of Without Drowning in Information leaders (in business, education, the Useful lessons in data management, drawn military, and nonprofits) who always from the experiences of brands like Ameri- walked the walk, especially when times can Express, IBM, and Microsoft. got tough. “Leaders and aspiring leaders Portfolio • 256 pp. • 978-1-59184-426-6 • $26.95 should thank Alan Deutschman for this powerful message.”—Geoff Colvin, se- Michael J. Gelb nior editor at large, Fortune. and Sarah Miller Caldicott Portfolio • 208 pp. • 978-1-59184-366-5 • $15.00 Innovate Like Edison The Five-Step System for Breakthrough Business Success “A must-have for anyone who wants to turn creative ideas into profitable real- ity.”—Dr. Vijay Govindarajam, author Now you can email your desk copy request of Ten Rules for Strategic Innovators. B/w to save time: [email protected]. photos and illustrations. Or fax to 212.366.2933 Plume • 320 pp. • 978-0-452-28982-6 • $17.00

30 Business & Manage m e nt 2011–2012 motivation, management, & leadership

Robin Gerber Seth Godin Leadership the Eleanor Tribes: We Need You to Lead Us Roosevelt Way See page 19 Timeless Strategies from the First Lady of Courage New! Foreword by James MacGregor Burns Portfolio • 352 pp. • 978-1-59184-020-6 • $16.00 R. Gopalakrishnan When the Penny Drops Learning What’s Not Taught New! Explores the three worlds of the manager Debi Ghate and Richard E. (the inner world, the world of relation- Ralston, editors ships, and the world of getting things Why Businessmen done), the importance of emotional quo- Need Philosophy tient (EQ) to progress, as well as intel- The Capitalist’s Guide to the Ideas ligence to get ahead in a career, and the Behind Ayn Rand’s Atlas Shrugged deadly traps for organizations. Introduction by John Allison Penguin Global • 208 pp. • 978-0-670-08296-4 • $18.00 A collection of essays presenting a philo- sophical defense of capitalism by Ayn Rand and other Objectivist intellectuals. Robert Greene and Joost Elffers NAL • 336 pp. • 978-0-451-23269-4 • $15.00 The 33 Strategies of War A comprehensive guide to the subtle so- New! Michael Gates Gill cial game of everyday life informed by How to Save the most ingenious and effective military principles in war. Your Own Life Penguin • 496 pp. • 978-0-14-311278-5 • $20.00 15 Inspiring Lessons Including: Finding Blessings in Disguise, Coping The 48 Laws of Power With Life’s Greatest Challenges, and Penguin • 480 pp. • 978-0-14-028019-7 • $20.00 Discovering Happiness at Any Age “[A] beautifully written book filled with The Group of 33 wisdom, passion, humor and love.”—Jef- The Big Moo frey Zaslow, author of The Girls From Stop Trying to Be Perfect Ames. and Start Being Remarkable Plume • 208 pp. • 978-1-592-40603-6 • $14.00 Edited by Seth Godin H ow Starbucks “Marketing guru Seth Godin has gath- Saved My Life ered the talents of 33 professionals who… A Son of Privilege Learns contribute their take on overcoming the to Live Like Everyone Else barriers to becoming remarkable and “How Starbucks Saved My Life is based persuading others to make it happen.”— on the simple idea that down-to-earth, Soundview Executive Book Summaries. humbling labor can help you re-orient Portfolio • 208 pp. • 978-1-59184-103-6 • $21.95 your values and priorities and give you new life.”—Thomas Moore, author of Ronald Gross Care of the Soul. Socrates’ Way Gotham • 272 pp. • 978-1-59240-404-9 • $13.00 Seven Keys to Using A Booklist Top Ten Business Book of 2007 Your Mind to the Utmost Foreword by Michael J. Gelb New! Tarcher • 192 pp. • 978-1-58542-192-3 • $18.95 Hank Gilman You Can’t Fire New! Everyone Chris Guillebeau And Other Lessons from The Art of an Accidental Manager Non-Conformity As a top editor for Fortune, Newsweek, Set Your Own Rules, Live the Life and The Boston Globe, Hank Gillman has You Want, and Change the World helped nurture some outstanding talent. Guillebeau’ challenges common assump- Here he offers straight-up advice on the tions about how people should live and ins and outs of hiring, firing, motivating, work, and motivates readers to create and dealing with cranky superstars. “It is their own ideal life, working harder than the only useful ‘self-help’ book on man- they ever have on work that they really agement I’ve ever read. Ever.”—Heather love. “This is a direct, honest and truly Huhman, Business Insider. scary book.”—Seth Godin. Portfolio • 224 pp. • 978-1-59184-378-8 • $25.95 Perigee • 256 pp. • 978-0-399-53610-6 • $14.95

www.penguin.co m /a c a d e m i c 31 motivation, management, & leadership

Belle Linda Halpern New! and Kathy Lubar Jason Jennings Leadership Presence Think Big, Act Small Foreword by Warren Bennis How America’s Best “Reveals what great leaders have always Performing Companies Keep known: that the secret to having a com- the Start-up Spirit Alive manding presence isn’t about personal “Insightful and inspirational…offer[s] power, but about empowering others.”— engaging case studies of nine of the coun- Ken Blanchard, coauthor of The One try’s best performing (if unfamiliar) busi- Minute Manager. nesses.”—Publishers Weekly. Gotham • 304 pp. • 978-1-59240-086-7 • $20.00 Portfolio • 288 pp. • 978-1-59184-076-3 • $24.95 Portfolio • 288 pp. • 978-1-59184-393-1 • $16.00 Paperback available April 2012 New! Learn more at www.jennings-solutions.com Doug Hirschhorn Hit the Ground Running 8 Ways to Great A Manual for New Leaders Peak Performance Portfolio • 256 pp. • 978-1-59184-247-7 • $25.95 on the Job and in Your Life Also available: Less is More 978-1-59184-001-5 Hirschhorn shows how high-achievers in the most demanding positions are able New! to move beyond good to exceptional, by Bill Jensen and Josh Klein fully engaging the eight principles that Hacking Work keep them on the success track. Breaking Stupid Rules Perigee • 128 pp. • 978-0-399-53639-7 • $14.00 for Smart Results “Jensen and Klein irreverently and clev- New! erly show us the power of hacking work Charles S. Jacobs and taking responsibility for one’s own Management Rewired success. The ideas within Hacking Work Why Feedback Doesn’t Work will foster the innovation and creativity and Other Surprising Lessons so badly needed in these times.”—Dave from the Latest Brain Science Ulrich, Ross School of Business. “Might soften the touch—and boost the Portfolio • 224 pp. • 978-1-59184-357-3 • $25.95 effectiveness—of many a corporate drill sergeant.”—BusinessWeek. “Turns preva- Spencer Johnson, M.D. lent management theory on its head and Who Moved My Cheese? will have a lasting impact on how it is An Amazing Way to Deal With taught.”—Publishers Weekly, starred review. Change in Your Work and in Your Life Portfolio • 240 pp. • 978-1-59184-337-5 • $16.00 Foreword by Kenneth Blanchard, Ph.D. Putnam • 96 pp. • 978-0-399-14446-2 • $19.95 Azim Jamal and Harvey McKinnon Leander Kahney The Power of Giving Inside Steve’s Brain How Giving Back Enriches Us All Secrets from Inside Apple “If everyone followed the advice given in An insider’s guide to what drives tech’s this wonderful book, our world would most famous CEO, who launches killer be a richer, more equitable, and peaceful products, attracts loyal customers, and place.”—Jack Canfield. manages some of the world’s most pow- Tarcher • 256 pp. • 978-1-58542-751-2 • $13.95 erful brands. “A rich, essential read.”— USA Today. Julie Jansen Portfolio • 320 pp. • 978-1-59184-297-2 • $24.95 I Don’t Know What I Want, But I Know New! It’s Not This Caitlin Kelly A Step-by-Step Guide to Finding Gratifying Work Malled My Unintentional Career in Retail Penguin • 304 pp. • 978-0-14-311699-8 • $15.00 “Kelly’s behind-the-scenes look at the mall experience shows how many retail- ers are hurting themselves by not provid- ing better compensation, benefits and in- www.penguinspeakersbureau.com centives to their front-line people.”—Fort For speakers’ fees and availability, visit the Worth Star Telegram. address above or email Portfolio • 240 pp. • 978-1-59184-380-1 • $25.95 [email protected]

32 Business & Manage m e nt 2011–2012 motivation, management, & leadership

Donald R. Keough Jones Loflin and Todd Musig The Ten Commandments Juggling Elephants for Business Failure An Easier Way to Get Your Most Foreword by Warren Buffett Important Things Done—Now! See page 20 Portfolio • 112 pp. • 978-1-59184-171-5 • $19.95

New! Gordon Mackenzie Andreas Kluth Orbiting the Hannibal and Me Giant Hairball What History’s Greatest A Corporate Fool’s Guide Military Strategist Can Teach Us to Surviving with Grace About Success and Failure “MacKenzie tells what he knows about The lives of Hannibal and his enemies are creativity and what he learned about the the stuff of legend. But these classic sto- creative process in a corporate setting.”— ries harbor a truth with relevance today: Booklist. The seeds of their—and our—successes Viking • 224 pp. • 978-0-670-87983-0 • $23.00 Named one of Management General’s Top lie in our failures, and within our suc- Business Books of the Year cesses are the kernels of failure. Knowing how to recognize these paradoxes will help us to be more effective at work, at New! school, at home, and with each other. Lewis Maltby Riverhead • 336 pp. • 978-1-59448-812-2 • $26.95 CAN THEY DO THAT? Available January 2012 Retaking Our Fundamental Rights in the Workplace Donald G. Krause An exposé of the shocking ways that The Art of War companies invade employees’ privacy and restrict their freedom. for Executives Portfolio • 256 pp. • 978-1-59184-282-8 • $25.95 Ancient Knowledge for Today’s Business Professional Perigee • 160 pp. • 978-0-399-53410-2 • $7.99 Mark H. McCormack Never Wrestle Chris Lauer and the Editors with a Pig of Soundview Executive Book And Ninety Other Ideas Summaries to Build Your Business and Career The Management Gurus McCormack outlines the strategies he Lessons from the Best used to build the most prestigious and Management Books of All Time profitable sports management agency in Distills the best of 15 management clas- the world. sics, from Peter Drucker’s Managing for Penguin • 304 pp. • 978-0-14-100208-8 • $15.00 the Future to Tom Peters’s Liberation Management. Lisa Earle McLeod Portfolio • 304 pp. • 978-1-59184-208-8 • $24.95 with JoAnn Swan Neely Forget Perfect New! Finding Joy, Meaning, and Satisfaction in the Life You’ve Already Got Alexandra Levit and the YOU You Already Are Blind Spots Perigee • 288 pp. • 978-0-399-52715-9 • $14.95 10 Business Myths You Can’t Afford to Believe on Your New Path to Success John G. Miller “You want—you need—Alexandra Levit QBQ! The Question as your guide.”—Daniel H. Pink, author Behind the Question of Drive. Levit illuminates a major para- Practicing Personal Accountability at Work and in Life digm shift in business practices and the workplace, debunking business myths Offers a method for putting personal and offering practical advice on what it accountability into daily action, with really takes to succeed in a new values- results: problems get solved, barriers driven environment. come down, service improves, teamwork Berkley • 272 pp. • 978-0-425-24306-0 • $15.00 grows, and people adapt to change. Available October 2011 Putnam • 128 pp. • 978-0-399-15233-7 • $19.95 Also available: Flipping the Switch 978-0-399-15295-5

www.penguin.co m /a c a d e m i c 33 motivation, management, & leadership

Richard Montauk, J.D. New! How to Get into the Michael O’Malley, Ph.D. Top MBA Programs The Wisdom of Bees Fifth Edition What the Hive Can Teach “Montauk, president and founder of Business about Leadership, Education USA, which assists business Efficiency, and Growth school applicants, has thoroughly re- A beekeeper, social psychologist, and searched MBA programs for this work.... management consultant explains what The chapters on selecting the right pro- bees can teach us about running a suc- gram, marketing yourself, and writing cessful organization. essays provide exceptionally valuable Portfolio • 240 pp. • 978-1-59184-326-9 • $22.95 information and tips.”—Library Journal. Prentice Hall Press • 640 pp. • 978-0-7352-0450-8 • $30.00 Barbara Pachter with Ellen Schneid Coleman Geoffrey A. Moore New Rules @ Work Dealing with Darwin 79 Etiquette Tips, Tools, How Great Companies Innovate and Techniques to Get Ahead at Every Phase of Their Evolution and Stay Ahead Prentice Hall Press • 272 pp. • 978-0-7352-0407-2 • $15.00 “Moore has delivered an innovative and instructive treatise on innovation.”—The Boston Globe. New! Portfolio • 304 pp. • 978-1-59184-214-9 • $16.00 Christine Pearson and Christine Porath Margot Morrell T he Cost of and Stephanie Capparell Bad Behavior Shackleton’s Way How Incivility Is Damaging Your Leadership Lessons from Business and What to Do About It the Great Antarctic Explorer Foreword by Warren Bennis Preface by Alexandra Shackleton “Two towering figures, Christine Pear- “A first-rate business primer.”—Publish- son and Christine Porath, have now ers Weekly. condensed their valuable finds in an ag- Penguin • 256 pp. • 978-0-14-200236-0 • $15.00 ile and eminently readable book. I urge leaders of all stripes to spend a week New! reading it, reflecting on it, and then plan- Craig M. Mullaney ning vital organizational culture changes The Unforgiving Minute accordingly.”—P. M. Forni, Johns Hop- A Soldier’s Education kins University. Portfolio • 240 pp. • 978-1-59184-261-3 • $25.95 “The poignant true story of a young man’s unusual education from the class- rooms of West Point and Oxford Univer- New! sity to his development as a leader, son, Summer Pierre brother, husband and friend. In this pow- The Artist in the Office erful book, we share in the remarkable How to Creatively Survive and Thrive Seven Days a Week experiences of a Rhodes Scholar, and the heartache and pride of a soldier.”—Sena- An inspirational, interactive book that tor Richard Lugar, former Chairman of encourages small acts of creativity and a the Senate Foreign Relations Committee simple shift of perspective to help readers Penguin • 416 pp. • 978-0-14-311687-5 • $16.00 bring their artistic selves into the work- place and thrive in all aspects of their lives. New! Perigee • 128 pp. • 978-0-399-53564-2 • $13.95 David Kord Murray Borrowing Brilliance The Six Steps to Business Innovation New! by Building on the Ideas of Others Daniel H. Pink “An entertaining, easy-to-read romp Drive through the history of innovation, from The Surprising Truth About What Motivates Us Gutenberg to the Google guys, plus a method that appears to actually work.”— “Pink’s ideas deserve a wide hearing. BusinessWeek. Corporate boards…could do well by Gotham • 304 pp. • 978-1-59240-580-0 • $16.00 kicking out their pay consultants for an hour and reading Pink’s conclusions in- stead.”—Forbes. Riverhead • 272 pp. • 978-1-59448-480-3 • $16.00

34 Business & Manage m e nt 2011–2012 motivation, management, & leadership

Daniel H. Pink New! The Adventures Craig Robinson of Johnny Bunko A Game of Character The Last Career Guide You’ll Ever Need A Family Journey from Told in Manga—the popular Japanese Chicago’s Southside to the comic book format—this story of a Ivy League and Beyond young man who lands his first job illus- This inspirational memoir by President trates the six key core lessons of finding, Obama’s brother-in-law pays tribute to keeping and flourishing in satisfying his parents, his coaches, and the lessons work. “Hard-hitting and informative yet his experiences have taught him. “Rob- bursting with optimism.”—Forbes. inson’s book covers life and business Riverhead • 160 pp. • 978-1-59448-291-5 • $15.00 advice transmitted through stories of sports and family life. Robinson recounts A Whole New Mind the genuinely charming story of a truly Why Right-Brainers Will Rule the Future strong family.”—The Boston Globe. Plume • 288 pp. • 978-1-59240-591-6 • $16.00 See page 42

New! New! Ken Robinson, Ph.D., Steve Poizner Mount Pleasant with Lou Aronica My Journey from Creating The Element a Billion-Dollar Company to Teaching How Finding Your Passion at a Struggling Public High School Changes Everything A Silicon Valley entrepreneur takes on A world-renowned creativity thinker the challenge of a lifetime: teaching in shows how to reach the element, the one of ’s toughest high schools. point at which natural talent meets per- Portfolio • 256 pp. • 978-1-59184-345-0 • $25.95 sonal passion. “This book is filled with succinct yet brilliant ideas, is replete Jerry Porras, Stewart Emery, with vivid examples, and offers timeless and Mark Thompson application. The Element transcends tra- Success Built to Last ditional thought on how we think about Creating a Life that Matters and develop people in virtually any set- Plume • 304 pp. • 978-0-452-28870-6 • $15.00 ting.”—Suzanne J. Peterson, W.P. Carey School of Business at Arizona State Uni- versity. Cali Ressler and Jody Thompson Penguin • 288 pp. • 978-0-14-311673-8 • $15.00 Why Work Sucks and How to Fix It The Results-Only Revolution Mike Rose The founders of Culture Rx detail their in- The Mind at Work Valuing the Intelligence novative Results-Only Work Environment of the American Worker (ROWE), in which employees can do “An eloquent tribute to our working men whatever they want whenever they want and women” () that uncov- as long as business objectives are achieved. Portfolio • 256 pp. • 978-1-59184-292-7 • $15.00 ers the intellectual demands of the most undervalued work. “[Rose has] a rare capacity to weave together elements of New! autobiography with the role of class.” James Reed —. and Dr. Paul G. Stoltz Penguin • 288 pp. • 978-0-14-303557-2 • $16.00 Put Your Mindset to Work The One Asset You Really Need New! to Win and Keep the Job You Love Stephen M. Shapiro “What if the key to handling the most com- Best Practices plex leadership and talent management Are Stupid 40 Ways to Out-Innovate challenges hinged on the very way you the Competition think? Stoltz and Reed provide a powerful A concise manual for starting, nurturing, model and toolkit that will equip leaders at and profiting from a culture of innova- all levels to tackle challenges and lead oth- tion in any organization. ers with exceptional results.”—Joshua Mar- Portfolio • 160 pp. • 978-1-59184-385-6 • $22.95 golis, Harvard Business School. Available October 2011 Portfolio • 288 pp. • 978-1-59184-408-2 • $17.00

www.penguin.co m /a c a d e m i c 35 motivation, management, & leadership

E ssential Managers Series

Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. dk.com

Mike and Pippa Bourne Peter Hobbs Motivating People Project Management How to get the best out of your staff by Learn to manage your workload, delegate increasing morale, and getting them to effectively, motivate your staff, and get work smarter, not harder. the job done. DK • 72 pp. • 978-0-7566-5252-4 • $8.00 DK • 72 pp. • 978-0-7566-4199-3 • $8.00

DK Publishing Linda and O.C. Ferrell The Digital Revolution Ethical Business DK * 72 pp. • 978-0-7566-4197-9 • $8.00 DK • 72 pp. • 978-0-7566-4200-6 • $8.00 Innovation DK • 72 pp. • 978-0-7566-5555-6 • $8.00 Kevan Williams S trategic Management DK • 72 pp. • 978-0-7566-5568-6 • $8.00

New! New! Stephen M. Shapiro Scott R. Singer with Mark Levine Personality Poker How to Hit a Curveball The Playing Card Tool Confront and Overcome for Driving High-Performance the Unexpected in Business Teamwork and Innovation “Scott Singer provides a refreshingly “Steve Shapiro’s techniques have trans- practical approach to confronting and formed the way we work together.”— overcoming unexpected obstacles on Wouter Koetzier, Global Innovation the road to success.”—Kay Koplovitz, Lead, Accenture. “I thought I’d seen just chairman of Liz Claiborne; founder of about every profiling tool there was. Un- USANetworks and Sci-Fi Channel. til now, those I’ve seen all required you Portfolio • 256 pp. • 978-1-59184-310-8 • $24.95 to fill out questionnaires that are boring and can lead to biased answers. But Per- New! sonality Poker got to the desired endpoint Stan Slap more quickly, more engagingly, and with Bury My Heart less bias than any of these.”—Rob, S., In- at Conference Room B novation Champion and Facilitator, R&D The Unbeatable Impact Division. of Truly Managers Portfolio • 272 pp. • 978-1-59184-360-3 • $25.95 Through unexpected case studies and a battle-tested self-assessment program, Isadore Sharp Slap shows how to help people live their Four Seasons deepest personal values at work, with The Story of a Business Philosophy huge payoffs for the companies that sup- The founder shares his improbable suc- port their engagement. “Justifiably the cess story: starting with no background highest-rated and most popular manage- in the hotel business, he created the ment development process in our com- world’s most successful hotel chain by pany’s history.”—Oracle. focusing on unparalleled service. Portfolio • 272 pp. • 978-1-59184-324-5 • $25.95 Portfolio • 304 pp. • 978-1-59184-244-6 • $29.95 Bradford D. Smart, Ph.D., Russell Simmons and Greg Alexander and Chris Morrow Topgrading for Sales Do You! World-Class Methods to 12 Laws to Access the Power in You Interview, Hire, and Coach to Achieve Happiness and Success Top Sales Representatives Gotham • 320 pp. • 978-1-59240-368-4 • $15.00 Portfolio • 128 pp. • 978-1-59184-206-4 • $24.95 Also available: Topgrading 978-1-59184-081-7

36 Business & Manage m e nt 2011–2012 motivation, management, & leadership

New! New! Roy M. Spence Jr. Noel Tichy with Haley Rushing and Christopher DeRose It’s Not What You Sell, Judgment It’s What You Stand For on the Front Line Why Every Extraordinary Why the Smartest Companies Trust Business Is Driven by Purpose Their People to Make Real Decisions Having helped Wal-Mart and Southwest Tichy and DeRose show how front-line Airlines distill their respective purposes, employees can be a company’s great- the authors show how to articulate a goal est asset—they interact directly with beyond making money that focuses an customers, and represent a rich vein of entire company. B/w art. insight and leadership that a business Portfolio • 256 pp. • 978-1-59184-241-5 • $25.95 leader can leverage to enormous effect. Portfolio • 336 pp. • 978-1-59184-447-1 • $16.00 Portfolio • 256 pp. • 978-1-59184-388-7 • $26.95 Paperback available October 2011 Available November 2011

Major General Perry M. Smith Judgment How Winning Leaders Make Great Calls (USAF Ret.) Rules and Tools “A singular achievement. It’s just the right for Leaders blend of management wisdom and lead- A Down-to-Earth Guide ership action.” —Howard Schultz, found- to Effective Managing er and chairman, Starbucks. Revised and Updated Portfolio • 400 pp. • 978-1-59184-293-4 • $17.00 Perigee • 320 pp. • 978-0-399-52786-9 • $15.95 Gordon Thomas New! Leader Effectiveness Paul Sullivan Training: L.E.T. Proven Skills for Leading Clutch Today’s Business into Tomorrow Why Some People Excel Under Pressure and Others Don’t Revised Edition Perigee • 320 pp. • 978-0-399-52713-5 • $24.95 “Is clutch performance just a fluke? Paul Sullivan, in this terrific book, says no. With the deft touch of a skilled story- New! teller, he brings us into the minds and Laura Vanderkam souls of people who come through when 168 Hours the stakes are high. Clutch is the ultimate You Have More Time Than You Think guide to understanding high achieve- Vanderkam shows that with a little ex- ment and to stepping up your own amination and prioritizing, it is possible game.”—Daniel H. Pink., author of Drive. to sleep eight hours a night, exercise five Portfolio • 256 pp. • 978-1-591-84350-4 • $25.95 days a week, take piano lessons, and write a novel without giving up quality time for Sun-tzu work, family, and other things that really matter. The Art of War Portfolio • 272 pp. • 978-1-59184-410-5 • $16.00 The Essential Translation of the Classic Book of Life Newly Translated with an Introduction Jane Walmsley and Commentary by John Minford Brit-Think, Ameri-Think Penguin Classics • 384 pp. • 978-0-14-043919-9 • $16.00 A Transatlantic Survival Guide Revised Edition New! “A candid and humorous look at the way Richard S. Tedlow Americans and British view life from differ- Denial ent perspectives.”—The Washington Post. Why Business Leaders Fail Penguin • 160 pp. • 978-0-14-200134-9 • $14.00 to Look Facts in the Face— And What to Do About It New! “Tedlow blends historical rigor with Bill Walsh with Steve Jamison practical insights useful to today’s lead- and Craig Walsh ers—a rare and wonderful combination. The Score Takes His huge lesson—that the seeds of tragic Care of Itself demise are almost always visible, if only My Philosophy of Leadership leaders would face them square-on— The last lecture on leadership by the should terrify any successful person.”— NFL’s greatest coach. Jim Collins, author Good to Great. Portfolio • 288 pp. • 978-1-59184-347-4 • $16.00 Plume • 272 pp. • 978-1-59184-391-7 • $16.00 www.penguin.co m /a c a d e m i c 37 motivation, management, & leadership / women in business

Annette Moser-Wellman Women in Business The Five Faces of Genius New! Creative Thinking Styles to Succeed at Work Vernice “FlyGirl” Armour Penguin • 224 pp. • 978-0-14-200035-9 • $15.00 ZERO TO BREAKTHROUGH The 7-Step, Battle-Tested Method for Accomplishing Goals that Matter New! The first female African American com- David Whyte bat pilot and successful motivational The Three Marriages speaker shares her phenomenal strategies Reimagining Work, Self for rocketing to the top in business and and Relationship in life. “Solid ideas that can help anyone Whyte encourages readers to reconnect breakthrough to success. This is a unique the worlds of love, work, and self-un- book with a fresh perspective from a fasci- derstanding, suggesting that separating nating woman!”—Larry Winget, author of them destroys the fabric of happiness it- You’re Broke Because You Want to Be. self. “Suggests a zen-like redefinition.”— Gotham • 288 pp. • 978-1-592-40624-1 • $25.00 Boston Globe. Riverhead • 384 pp. • 978-1-59448-435-3 • $16.00 Carly Fiorina Crossing the Tough Choices Unknown Sea A Memoir Work as a Pilgrimage of Identity “Fiorina is at her best when recounting “Challenges readers to remember their the travails of a woman in a male-domi- childhood interests and enthusiasms...to nated business culture....The woman that recapture the passion that one needs to emerges from these pages is cultured, do good work.”—Library Journal. sensitive, and vulnerable, even as she acts Riverhead • 272 pp. • 978-1-57322-914-2 • $16.00 tough.”—The Economist. Portfolio • 352 pp. • 978-1-59184-181-4 • $15.00 Larry Winget It’s Called Work New! for a Reason! Carla Harris Your Success Is Your Own Damn Fault Expect to Win “Winget sets a high threshold for deliver- 10 Proven Strategies ing a likeable, useful book that will edu- for Thriving in the Workplace cate and promote behavioral changes.”— One of the most powerful and respected Publishers Weekly. women in business today shares advice, Gotham • 200 pp. • 978-1-59240-281-6 • $15.00 tips, and strategies for surviving in any workplace environment. Keith R. Wyche Plume • 240 pp. • 978-0-452-29590-2 • $15.00 Good Is Not Enough And Other Unwritten Rules Margaret Heffernan for Minority Professionals Women on Top Wyche stresses the importance of under- “Heffernan blasts through the fog with standing corporate culture, being visible, her contention that women-owned com- and staying current for minorities on the panies are creating a ‘new norm’ for en- path to senior management. trepreneurial business and management Portfolio • 256 pp. • 978-1-59184-291-0 • $15.00 success. And she comes armed with hair- raising facts.”—Business Voice. Cali Williams Yost Penguin • 288 pp. • 978-0-14-311280-8 • $15.00 Work + Life Finding the Fit That’s Right for You Pat Heim, Ph.D. Riverhead • 400 pp. • 978-1-59448-065-2 • $16.00 with Susan K. Golant Hardball for Women Rosamund Stone Zander Winning at the Game of Business and Benjamin Zander Revised Edition The Art of Possibility This updated classic shows women how Transforming Professional to break patterns of behavior that have and Personal Life put them at a disadvantage in the busi- Penguin • 224 pp. • 978-0-14-200110-3 • $15.00 ness world. Plume • 352 pp. • 978-0-452-28641-2 • $16.00

38 Business & Manage m e nt 2011–2012 women in business

Linda R. Hirshman Diane MacEachern Get to Work Big Green Purse ...And Get a Life, Before It’s Too Late Use Your Spending Power to “One of the most outspoken voices in Create a Cleaner, Greener World the...women’s movement...sifts through Avery • 432 pp. • 978-1-58333-303-7 • $17.95 the confusing spectrum of arguments over women’s roles with a clarity and con- New! viction harking back to Friedan.”— Jennifer Scanlon Los Angeles Times Book Review. Bad Girls Penguin • 112 pp. • 978-0-14-303894-8 • $10.00 Go Everywhere The Life of Helen Gurley Brown, the Arlie Russell Hochschild Woman Behind Cosmopolitan Magazine with Anne Machung Award-winning scholar Scanlon relates The Second Shift Brown’s escape from her humble begin- Introduction by the Author nings in the Ozarks to her eyebrow- “No book analyzes the human impact raising exploits as a young woman in of the work-family track for both sexes New York, and her late-blooming career more perceptively or thoroughly than as the world’s first “lipstick feminist.” this important, provocative study of the “[A] cracking new biography...of an dynamics of two-career couples.”—News- icon whose optimistic, go-getter vision day. of female emancipation helped bring on Penguin • 352 pp. • 978-0-14-200292-6 • $16.00 [feminism’s] third wave.”—The Washing- ton Post. NeW! Penguin • 288 pp. • 978-0-14-311812-1 • $16.00 Updated Edition Penguin • 352 pp. • 978-0-14-312033-9• $16.00 Available February 2012 Joni Seager The Penguin Atlas of Women in the World Tory Johnson Fourth Edition and Robyn Freedman Spizman Completely revised and updated with up- Will Work from Home to-the-minute global data on key issues Earn the Cash—Without the Commute facing women today: equality, mother- A Woman for Hire Book hood, feminism, women at work, women ABC News’s Home Work host supplies in the global economy, and more. “A wealth specific business plans for taking your of fascinating information.”—The Washing- current position home, finding a new ton Post. company with flexible policies, selling a Penguin • 128 pp. • 978-0-14-311451-2 • $20.00 product you believe in, or starting your own business. Berkley • 272 pp. • 978-0-425-22285-0 • $14.00 New! Clara Villarosa with Alicia Villarosa New! Down to Business Adelaide Lancaster The First 10 Steps to and Amy Abrams Entrepreneurship for Women The Big Enough Packed with stories of businesswomen at Company all stages of the game, Villarosa brings to- Creating a Business gether inspiring, real-life stories with her That Works for You award-winning business savvy. Entrepreneurs Abrams and Lancaster Avery • 256 pp. • 978-1583333549 • $17.00 explore how to grow an enterprise that is not only successful but also sustains Marie C. Wilson the owner’s personal goals and needs— Closing the in terms of size, culture, and level of in- Leadership Gap volvement. Drawing on their experience Add Women, Change Everything as well as on interviews with more than “This is a persuasive and logical text that one hundred successful women business is less about women running the world owners, they also guide readers through then allowing them to have a meaningful the principles that matter most when you role in its custody.”—Publishers Weekly. work for yourself. Penguin • 240 pp. • 978-0-14-311403-1 • $15.00 Portfolio • 256 pp. • 978-1-59184-421-1 • $25.95

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New! New! Daniel Akst Todd G. Buchholz Temptation Rush Finding Self-Control Why You Need and Love the Rat Race in an Age of Excess A former White House director of eco- “The more a society progresses, the big- nomic policy makes the argument that ger a problem self-control turns out to competition drives us more than the pur- be. If you wish to be ahead of the curve suit of leisure, and makes us happier. for understanding America’s problems, Hudson St. Press • 304 pp. • 978-1-59463-077-1 • $25.95 Dan Akst’s excellent and informative Also available: New Ideas From Dead Economists, see page 23 book is the place to start.”—Tyler Cowen, George Mason University. Published in hardcover as We Have Met the Enemy. New! Penguin • 320 pp. • 978-0-14-312080-3 • $16.00 Kay-Yut Chen Available January 2012 and Marina Krakovsky Secrets of New! the Moneylab Albert-László Barabási How Behavioral Economics Bursts Can Improve Your Business The Hidden Patterns Behind A Hewlett-Packard economist and a sci- Everything We Do, from ence journalist show how to translate the Your E-mail to Bloody Crusades findings of behavioral economics into The award-winning author of the sleeper concrete actions to achieve new levels of hit Linked explains how the digital age success. has yielded massive proof that the daily Portfolio • 256 pp. • 978-1-59184-354-2 • $25.95 pattern of human activity isn’t random. “Enthralling . . . Something truly pro- Tyler Cowen found about the curious paths of human Discover Your activity.”—Seed. Inner Economist Plume • 320 pp. • 978-0-452-29718-0 • $16.00 Use Incentives to Fall in Love, Also available: Linked, see page 3 Survive Your Next Meeting, and Motivate Your Dentist New! Plume • 256 pp. • 978-0-452-28963-5 • $15.00 Ken Baum with Bob Andelman Mind Over Business New! How to Unleash Your Business Cathy Davidson and Sales Success by Rewiring Now You See It the Mind/Body Connection How the Brain Science of Attention Discover untapped potential in self-mo- Will Change Our Schools, tivation and peak performance for the Workplaces, and Everything Else best success. See page 8 Prentice Hall Press • 256 pp. • 978-0-7352-0462-1 • $16.00 Available March 2012 Edward L. Deci with Richard Flaste New! Why We Do What We Do Stuart Brown, M.D. Challenges traditional thinking, showing with Christopher Vaughan the best way to motivate people is by sup- PLAY porting their sense of autonomy. How It Shapes the Brain, Penguin • 240 pp. • 978-0-14-025526-3 • $15.00 Opens the Imagination, and Invigorates the Soul “Builds a compelling case for the impor- New! tance of recreation to success and creativ- Laura B. Fortgang ity—and insists that grown-ups need it The Little Book too.”—Discover. on Meaning Avery • 240 pp. • 978-1-58333-378-5 • $16.00 Why We Crave It, How We Create It Pioneer life coach Laura Berman Fort- gang shows how to satisfy our hunger for a meaningful life with small, almost College Faculty Information Service (CFIS) incidental events or “achievements” that Join the College Faculty Information Service comprise the fabric of our lives. for personal assistance and complimentary Tarcher • 240 pp. • 978-1-58542-802-1 • $14.95 examination copies. See page 57 for more info or visit www.penguin.com/facinfo.

40 Business & Manage m e nt 2011–2012 psychology & business

New! New! Winifred Gallagher John Kay New Obliquity Understanding Our Need Why Our Goals Are for Novelty and Change Best Achieved Indirectly Exploring our unique human genius for Esteemed economist John Kay argues responding to the new with curiosity and that the best way to achieve any complex creativity, the bestselling author of Rapt or broadly defined goal—from happiness shows us how to embrace our changing to wealth to profit to preventing forest world while living a fuller, saner life. fires—is indirectly. Kay creates a map for Penguin Press • 272 pp. • 978-1-59420-320-6 • $25.95 the gradual process of risk taking and Available January 2012 discovery he calls obliquity. Rapt Penguin Press • 240 pp. • 978-1-59420-278-0 • $25.95 Attention and the Focused Life “[A] fascinating discussion of how con- Richard Layard sciousness works.”—The Wall Street Journal. Happiness Penguin • 256 pp. • 978-0-14-311690-5 • $15.00 Lessons from a New Science “Layard, a leading British economist... Dan Gardner draws on research in economics, history, The Science of Fear medicine, philosophy, psychology, and Why We Fear the Things We Shouldn’t public life to answer the question of what and Put Ourselves in Greater Danger happiness is.”—Library Journal. Collaborating with risk-science pioneer Penguin • 320 pp. • 978-0-14-303701-9 • $15.00 Paul Slovic, the author depicts our hunt- er-gatherer brains struggling to grapple Sonja Lyubomirsky with a world utterly dissimilar from the The How of Happiness one that made them. A New Approach to Getting Plume • 368 pp. • 978-0-425-29546-9 • $16.00 the Life You Want Also available: Future Babble, see page 23 Lyubomirsky reveals that much of our ca- pacity for happiness is within our power. New! Penguin • 384 pp. • 978-0-14-311495-6 • $16.00 Nassir Ghaemi A First-Rate Madness New! Uncovering the Links Between Fred Mandell Ph.D. Leadership and Mental Illness and Kathleen Jordan Ph.D. An investigation into the surprisingly Becoming a Life deep correlation between mental ill- Change Artist ness and successful leadership, as seen 7 Creative Skills to Reinvent through some of history’s greatest politi- Yourself at Any Stage of Life cians, generals, and businesspeople. “With personal stories that will stir your Penguin Press • 320 pp. • 978-1-59420-295-7 • $27.95 heart and exercises that will strengthen your skills, Becoming a Life Change Art- Gerd Gigerenzer ist can help anyone create a more mean- Gut Feelings ingful future.”—Daniel Pink, author of The Intelligence of the Unconscious Drive. “Gigerenzer is able to show how aspects Avery • 320 pp. • 978-1-58333-404-1 • $18.00 of intuition work and how ordinary peo- ple successfully use it in modern life.”— New! The New York Times. Art Markman, PhD Penguin • 288 pp. • 978-0-14-311376-8 • $16.00 Smart Thinking Three Essential Keys New! to Solve Problems, Innovate, Heidi Grant Halvorson, Ph.D. and Get Things Done Succeed Introduction by Craig Wynett How We Can Reach Our Goals and Dr. Mehmet Oz An eminent social psychologist shows us Markman demonstrates the difference how we can finally win by revealing how between “smart thinking” and raw intel- goals really work—and by showing us ligence, showing readers how memory how to avoid what typically goes wrong. works, how to learn effectively, and how Hudson St. Press • 288 pp. • 978-1-59463-073-6 • $25.95 to use knowledge to get things done. Plume • 304 pp. • 978-0-452-29771-5 • $16.00 Perigee • 256 pp. • 978-0-399-53722-6 • $25.00 Paperback available January 2012 Available January 2012

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Alan S. Miller New! and Satoshi Kanazawa Jeremy Rifkin Why Beautiful People The Empathic Have More Daughters Civilization From Dating, Shopping, and Praying The Race to Global Consciousness to Going to War and Becoming in a World in Crisis a Billionaire—Two Evolutionary “One of the leading big-picture thinkers Psychologists Explain Why of our day” (Utne Reader), social critic We Do What We Do Jeremy Rifkin argues that connecting our “This accessible book opens the youthful vision for the world and our ability to re- field of evolutionary psychology wide for alize that vision lies in our ability to re- examination.”—Publishers Weekly. fashion human consciousness to live and Perigee • 272 pp. • 978-0-399-53453-9 • $14.95 flourish in the new globalizing society. Tarcher • 688 pp. • 978-1-58542-765-9 • $27.95 New! Geoffrey Miller New! Spent Anneli Rufus Sex, Evolution, and Consumer Behavior Stuck A leading evolutionary psychologist Why We Can’t (or Won’t) Move On probes the unconscious instincts behind “The brilliant mind behind Party of One American consumer culture. “It is Geof- examines the striking social trend: peo- frey Miller, Renaissance man, who gives ple are stuck and they want to change, Spent so much of its winning personality, but . . .”—San Francisco Chronicle. Merg- its narrative tang, and its consistent good ing interviews, personal anecdotes, and humor.”—Jonathan Gottschall, Seed. cultural criticism, Rufus explores the Penguin • 384 pp. • 978-0-14-311723-0 • $16.00 dreams we hold dearest for ourselves, exposes a complex network of causes for New! our immobilization, and shows the road Peter Miller to achieving motivation and content- The Smart Swarm ment. How Understanding Flocks, Schools, Tarcher • 336 pp. • 978-1-58542-776-5 • $15.95 and Colonies Can Make Us Better at Communicating, Decision Making, and Getting Things Done New! “It’s been a while since I was this stimu- Al Siebert lated by a book, or saw so many practical Survivor Personality applications. And what a great read.”— Why Some People Are Stronger, Smarter, and More Skillful Don Tapscott, author of Wikinomics. at Handling Life’s Difficulties Avery • 304 pp. • 978-1-58333-428-7 • $16.00 ...and How You Can Be, Too Siebert delineates the “survivor personal- Daniel H. Pink ity” and examines the latest research to A Whole New Mind show how survival skills can be learned, Why Right-Brainers leading to better coping, increased suc- Will Rule the Future cess in work and relationships, and a “One of those rare books that marks a vastly brighter outlook on the future. turning point, one of those books you “Fascinating and insightful.”—Captain wish you read before everyone else Gerald Coffee, U.S. Navy (Ret.), author did.”—Seth Godin. Riverhead • 288 pp. • 978-1-59448-171-0 • $15.00 of Beyond Survival. Also available: Drive page 34 and The Adventures Perigee • 256 pp. • 978-0-399-53592-5 • $16.00 of Johnny Bunko page 35 New! New! Sam Sommers Dr. Christine Ranck Situations Matter and Christopher Lee Nutter Understanding How Context Ignite the Genius Within Transforms Your World Discover Your Full Potential An “entertaining and engaging” (Dan A book and podcasting joint production Ariely, author of Predictably Irrational) brings to light an insight-boosting audio/ exploration of the invisible forces influ- visual method for changing the way you encing your life—and how understand- think and maximizing your creative po- ing them can improve everything you do. Riverhead • 304 pp. • 978-1-59448-818-4 • $25.95 tential. Available January 2012 Plume • 224 pp. • 978-0-452-29593-3 • $15.00

42 Business & Manage m e nt 2011–2012 psychology & business / personal finance

New! Personal Finance Michael Specter Denialism New! How Irrational Thinking Harms the Planet and Threatens Our Lives Zac Bissonnette “Lucid and insightful book about a very D- ebt Free U How I Paid for an Outstanding frightening and irrational phenomenon— College Education Without Loans, the fear and superstition that threaten hu- Scholarships, or Mooching man science and progress. A superb and off My Parents convincing work.”—The New Yorker. Foreword by Andrew Tobias Penguin • 320 pp. • 978-0-14-311831-2 • $16.00 A personal finance expert—and full-time college student—shows why everything Richard H. Thaler you know about choosing and financing and Cass R. Sunstein college is wrong. Nudge Portfolio • 304 pp. • 978-1-59184-298-9 • $16.00 Improving Decisions About Health, Wealth, and Happiness Kevin W. Boyd “Fundamentally changed the way I think eBay Business about the world.”—Steven Levitt, Freako- at Your Fingertips nomics. Alpha • 368 pp. • 978-1-59257-794-1 • $16.95 Penguin • 320 pp. • 978-0-14-311526-7 • $16.00 Jean Chatzky New! P ay It Down J.D. Trout Debt-Free on $10 a Day WHY EMPATHY MATTERS “This is that rare book that has the genu- The Science and Psychology ine ability to improve many lives.”—Pub- of Better Judgment lishers Weekly. A road map to empathic and efficient Portfolio • 208 pp. • 978-1-59184-254-5 • $14.00 decisions and policies. “Trout has a deep understanding of this research and ex- George S. Clason plains it with admirable clarity and vig- The Richest Man or.”—Steven Pinker, author of The Stuff in Babylon of Thought. Previously published as The The Success Secrets of the Ancients Empathy Gap. Plume • 160 pp. • 978-0-452-26725-1 • $14.00 Penguin • 320 pp. • 978-0-14-311661-5 • $16.00 Signet • 160 pp. • 978-0-451-20536-0 • $9.99

New! New! Alina Tugend Lisa Desjardins Better By Mistake and Rick Emerson The Unexpected Benefits ZOMBIE ECONOMICS of Being Wrong A Guide to Personal Finance Citing cutting-edge behavioral studies, Contemplating upheavals from job loss Tugend explains how mistake-avoid- to massive debt to recession, Zombie Eco- ance—introduced in childhood—shapes nomics delivers sound, rational advice on adults into people who steer clear of risks saving your life from a zombie economy, and challenges. “Once you’ve finished while avoiding the platitudes of typical this book, you’ll never look at mistakes— financial advice tomes. or yourself—the same way.”—Daniel H. Avery • 304 pp. • 978-1-58333-427-0 • $18.00 Pink, author of A Whole New Mind. Riverhead • 304 pp. • 978-1-59448-567-1 • $16.00 Available April 2012 New! Charles Farrell, J.D. LL.M. Your Money Ratios New! 8 Simple Tools for Financial Rory Vaden Security at Every Stage of Life Take the Stairs “Mr. Farrell uses easy-to-understand ra- 7 Steps to Improve Your tios to help individuals manage savings, Self-Discipline and Your Life debt, investments and insurance, all with From a passionate entrepreneur and the goal of achieving a secure retirement. popular motivational speaker—seven In short, one of the best financial books strategies for improving self-discipline to cross our desks this year.”—The Wall and overcoming procrastination. Perigee • 256 pp. • 978-0-399-53723-3 • $22.95 Street Journal. Available January 2012 Avery • 272 pp. • 978-1-58333-416-4 • $16.00

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Jim Griffith New! The Official eBay Bible Pamela Mitchell Third Edition The 10 Laws of The Newly Revised and Updated Career Reinvention Version of the Most Comprehensive Essential Survival Skills eBay How-To Manual for Everyone for Any Economy from First-Time Users to eBay Experts A guide to reinventing yourself and your Gotham • 768 pp. • 978-1-59240-301-1 • $24.00 career in today’s unpredictable job market. Prentice Hall Press • 272 pp. • 978-0-7352-0453-9 • $15.00 New! Hill Harper New! The Wealth Cure Suze Orman Putting Money in Its Place The Road to Wealth In his second book for adults, the peren- Revised Edition nial New York Times bestselling author From Suze Orman, the #1 New York Times helps readers discover how to put money bestselling author. Revised and updated for in its place and use wealth-building as a the challenges facing us today. tool for joy and fulfillment. Riverhead • 608 pp. • 978-1-59448-458-2 • $19.00 Gotham • 288 pp. • 978-1-592-40650-0 • $26.00 The Money Book for New! the Young, Fabulous, Keith Johnson and Broke Riverhead • 400 pp. • 978-1-59448-224-3 • $16.00 The Confidence Also available: The Courage to be Rich Solution 978-1-57322-906-7; The Road to Wealth Reinvent Yourself, Explode 978-1-59448-982-2 Your Business, Skyrocket Your Income A handbook to gaining the key ingredi- Vicki Robin and Joe Dominguez ent for success in any area of life...from with Monique Tilford America’s #1 Confidence Coach. Your Money Tarcher • 352 pp. • 978-1-58542-865-5 • $14.99 or Your Life Transforming Your Relationship Jason Kelly with Money and Achieving The Neatest Little Financial Independence Guide to Stock Revised and Updated Edition Market Investing “The seminal guide to the new morality of Revised Edition personal money management.”—Los Ange- Plume • 304 pp. • 978-0-452-28921-5 • $15.00 les Times. Penguin • 400 pp. • 978-0-14-311576-2 • $16.00 New! Matthew Kelly Bill Schultheis Off Balance The New Coffeehouse Getting Beyond the Work-Life Investor Balance Myth to Personal How to Build Wealth, Ignore Wall and Professional Satisfaction Street, and Get on with Your Life Matthew Kelly upends the work-life bal- Learn how to simplify your investment ance myth, arguing that we want satisfac- decisions to maximize not only returns tion, not balance. but also time for family and leisure. “A Hudson Street Press • 160 pp. • 978-1-59463-081-1 • $21.95 wonderful book. Now, if people will not only read Coffeehouse but act on its mes- New! sage.”—John C. Bogle. Janet Lowe Portfolio • 208 pp. • 978-1-59184-245-3 • $22.95 The Triumph of Value Investing Ed Slott Smart Money Tactics The Retirement for the Postrecession Era Savings Time Bomb... “Succeeds in illustrating the key points of and How to Defuse It value investing—drawing on years of re- A 5-Step Action Plan for Protecting search and interviews with leading inves- Your IRAs, 401(k)s, and Other Retire- tors—and provides a fresh perspective on ment Plans From Near-Annihilation by investing after a financial crisis.”—Law- the Taxman rence A. Cunningham, George Washing- “Slott’s book will show you how to keep ton University. all your cash in the family.”—USA Today. Penguin • 400 pp. • 978-0-14-311336-2 • $17.00 Portfolio • 240 pp. • 978-1-59184-374-0 • $25.95

44 Business & Manage m e nt 2011–2012 personal finance

New! T archer Success Liz Weston The 10 Commandments Classics of Money Survive and Thrive James Allen in the New Economy As a Man Thinketh From the #1 personal finance columnist Revised Edition on the Internet—a clear prescription for Introduction by Arthur R. Pell, Ph.D. financial health in the 2010s and beyond. Tarcher • 212 pp. • 978-1-58542-638-6 • $10.00 Hudson St. Press • 304 pp. • 978-1-59463-074-3 • $25.95 Plume • 304 pp. • 978-0-452-29762-3 • $16.00 Dale Carnegie Paperback available January 2012 Public Speaking for Success New! Tarcher • 464 pp. • 978-1-58542-492-4 • $12.95 Daniel R. Solin The Smartest Money Robert Collier Book You’ll Ever Read The Secret of the Ages Everything You Need to Know About Tarcher • 416 pp. • 978-1-58542-629-4 • $10.00 Growing, Spending, and Enjoying Your Money From the bestselling author, a guide that Russell H. Conwell covers every aspect of personal financial Acres of Diamonds planning. Tarcher • 112 pp. • 978-1-58542-690-4 • $10.00 Perigee • 320 pp. • 978-0-399-53721-9 • $25.00 Available January 2012 Charles F. Haanel New! The Master Key System Tarcher • 304 pp. • 978-1-58542-627-0 • $10.00 The Smartest Portfolio You’ll Ever Own A Do-It-Yourself New! Breakthrough Strategy Napoleon Hill Bestselling author Solin provides real do- THINK YOUR WAY it-yourself investors the means to create TO WEALTH a dynamic yet safe portfolio that mimics Tarcher • 384 pp. • 978-1-58542-894-6 • $12.95 those constructed for some of the major The Law of Success institutional and trust investors in the The Master Wealth-Builder’s country. Complete and Original Lesson Plan NAL • 224 pp. • 978-0-399-53706-6 • $22.00 for Achieving Your Dreams The Smartest 401k Book Tarcher • 640 pp. • 978-1-58542-689-8 • $16.95 You’ll Ever Read Think and Grow Rich Maximize Your Retirement Savings...the Revised Edition Smart Way! Tarcher • 320 pp. • 978-1-58542-433-7 • $10.00 Perigee • 240 pp. • 978-0-399-53608-3 • $13.95 Y our Magic Power The Smartest to Be Rich Retirement Book Tarcher • 528 pp. • 978-1-58542-555-6 • $17.95 You’ll Ever Read Also of interest: Grow Rich! With Peace of Mind Perigee • 272 pp. • 978-0-399-53634-2 • $13.95 978-0-452-28933-8

The Smartest Elbert Hubbard Investment Book A Message to Garcia You’ll Ever Read And Other Classic Success Writings The Proven Way to Beat the ‘Pros’ and Tarcher • 128 pp. • 978-1-58542-691-1 • $10.00 Take Control of Your Financial Future “A little gem that belongs on every inves- tor’s bookshelf.”—William Bernstein, au- Wallace D. Wattles thor of The Four Pillars of Investing. The Science of Perigee • 192 pp. • 978-0-399-53599-4 • $13.95 Getting Rich Tarcher • 160 pp. • 978-1-58542-601-0 • $10.00 Unabridged CDs • 3 hrs. • 978-0-14-314269-0 • $19.95 Larry Winget You’re Broke Because The Science You Want to Be of Being Great How to Stop Getting By Tarcher • 144 pp. • 978-1-58542-628-7 • $10.00 and Start Getting Ahead Unabridged CDs • 2.5 hrs. • 978-0-14-314284-3 • $19.95 Gotham • 224 pp. • 978-1-59240-429-2 • $14.00

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New! New! Stewart Brand Edward Glaeser Whole Earth Discipline Triumph of the City Why Dense Cities, Nuclear Power, How Our Greatest Invention Transgenic Crops, Restored Wildlands, Makes Us Richer, Smarter, Greener, and Geoengineering Are Necessary Healthier, and Happier “Provides readers with the most necessary See page 4 survival tool in this era of increasing climate change: well-researched, accurate informa- Paul Hawken tion and a guide with which to use it…. Blessed Unrest Breathtaking in scope and implication—a How the Largest Social Movement must-read.”—Kirkus Reviews (starred). in History Is Restoring Grace, Justice, Penguin • 336 pp. • 978-0-14-311828-2 • $16.00 and Beauty to the World “It will inspire and encourage millions New! more to take action.”—Jane Goodall. Penguin • 352 pp. • 978-0-14-311365-2 • $16.00 David Buchan The Rough Guide to the Energy Crisis New! A comprehensive guide to the workings Donovan Hohn of today’s energy world, explaining the Mo- by Duck seductive nature of fossil fuels and the The True Story of 28,800 Bath Toys Lost at Sea and of the Beachcombers, reasons why international climate change Oceanographers, Environmentalists, negotiations are proving so difficult. and Fools, Including the Author, Who Rough Guides • 336 pp. • 978-1-848-36412-7 • $19.99 Went in Search of Them “Adventurous, inquisitive and brightly New! illuminating...[Moby-Duck] works as a lively travelogue as well as a voyage of Collapse discovery and philosophical inquiry.”— How Societies Choose The New York Times. to Fail or Succeed Viking • 416 pp. • 978-0-670-02219-9 • $27.95 Revised Edition “Compelling in its ability to relate the New! digitized pandemonium of the present Joel Kotkin to the hushed agrarian sunrises of the The Next past.”—The New York Times Book Review. Penguin • 608 pp. • 978-0-14-311700-1 • $18.00 Hundred Million America in 2050 A visionary social thinker reveals how the New! addition of one hundred million Ameri- Mark Frauenfelder cans by midcentury will transform the way Made By Hand we live, work, and prosper. “Provides valu- Living the DIY Life able historical perspective on the nation’s The editor-in-chief of Make magazine evolution.”—The New York Times. takes readers on a tour of DIY projects Penguin • 320 pp. • 978-0-14-311881-7 • $16.00 he himself tries, while profiling leaders in the movement and sharing tips and Frances Moore Lappé insights. Portfolio • 256 pp. • 978-1-59184-443-4 • $16.00 and Anna Lappé Available November 2011 Hope’s Edge The Next Diet for a Small Planet Newt Gingrich “Describing their journeys through Bra- and Terry L. Maple zil, Pakistan, Holland and the U.S., the A Contract with Lappés question the economic status quo the Earth as well as discuss the way different coun- Ten Commitments You Can Make tries handle food production in times of to Protect the Environment Now scarcity and plenty.”—Publishers Weekly. Foreword by E. O. Wilson Tarcher • 464 pp. • 978-1-58542-237-1 • $15.95 Plume • 256 pp. • 978-0-452-28992-5 • $14.00 Diane MacEachern Big Green Purse Use Your Spending Power to Now you can email your desk copy request Create a Cleaner, Greener World to save time: [email protected]. Avery • 432 pp. • 978-1-58333-303-7 • $17.95 Or fax to 212.366.2933

46 Business & Manage m e nt 2011–2012 business & environment / business of food

New! BUSINESS OF FOOD David Owen The Conundrum New! How Scientific Innovation, Increased Efficiency, and Good Michael Blanding Intentions Can Make Our Energy The Coke Machine and Climate Problems Worse The Dirty Truth Behind the World’s Favorite Soft Drink A common sense yet contrarian manifesto See page 11 on the environmental issues of our time. Riverhead • 144 pp. • 978-1-59448-561-9 • $14.00 Available February 2012 New! Tyler Cowen New! Green Metropolis AN ECONOMIST Why Living Smaller, Living Closer, and GETS LUNCH New Rules for Everyday Foodies Driving Less Are the Keys to Sustainability One of the most influential economists of “Advances the provocative argument that the decade argues that just about every- the asphalt jungle is greener than the thing you’ve heard about food is wrong. Dutton • 384 pp. • 978-0-525-95266-4 • $26.95 places where most Americans live…A hard-hitting book that punctures many eco-balloons.”—Witold Rybczynski, Uni- Dan Koeppel versity of Pennsylvania. Banana Riverhead • 268 pp. • 978-1-59448-484-1 • $16.00 A history of the world’s largest fruit crop, and the political and business interests it New! has affected. Nick Rosen Plume • 304 pp. • 978-0-452-29008-2 • $16.00 Off the Grid Inside the Movement for More Space, Michael Pollan Less Government, and True The Omnivore’s Dilemma Independence in Modern America A Natural History of Four Meals “[A] quirky, unsettling and fascinating “Thoughtful, engrossing...You’re not like- look at 21st-century men and women ly to get a better explanation of exactly who have cut the cord to power and where your food comes from.”—The New water and choose to live, for a variety of York Times Book Review. reasons, ‘off the grid.’”—Minneapolis Star Penguin • 464 pp. • 978-0-14-303858-0 • $17.00 Tribune. Penguin • 304 pp. • 9780143117384 • $15.00 In Defense of Food An Eater’s Manifesto A critique of industry-financed nutri- New! tionism, and a call for a return to local, Laurence C. Smith basic food. The World in 2050 Penguin • 256 pp. • 978-0-14-311496-3 • $16.00 Four Forces Shaping Civilization’s Northern Future Food Rules A geographer’s forward-looking and co- An Eater’s Manual gent analysis of how our world is chang- Penguin • 112 pp. • 9780143116387 • $11.00 ing, and what it will look like over the next generation. “Best geography book of New! the year.”—Seed. Michael Pollan and Maira Kalman Dutton • 336 pp. • 978-0-525-95181-0 • $26.95 Food Rules Plume • 336 pp. • 978-0-452-29747-0 • $17.00 An Eater’s Manual Paperback available November 2011 Michael Pollan and Maira Kalman come together to create an enhanced Food Rules New! for hardcover, now beautifully illustrated Daniel Yergin and with even more food wisdom. The Quest: Energy, Security, and Penguin Press • 192 pp. • 978-1-59420-308-4 • $22.95 the Remaking of the Modern World Available November 2011 See page 8 Jane S. Smith The Garden www.penguinspeakersbureau.com of Invention For speakers’ fees and availability, visit the Luther Burbank and the address above or email Business of Breeding Plants [email protected] Penguin • 368 pp. • 978-0-14-311689-9 • $16.00

www.penguin.co m /a c a d e m i c 47 illuminating business: classic fiction

Martin Amis Frank Norris Money McTeague A Suicide Note A Story of San Francisco “A brilliant and frightening novel.”—An- Introduction by Kevin Starr thony Burgess. The story of John Self and This searing portrait of the downfall of his insatiable appetite for money, alcohol, a slow-witted dentist and his avaricious drugs, porn and more. Ceaselessly inven- wife embodies Frank Norris’s powerful tive and thrillingly savage, it is a tale of insights into conflicting forces of hered- life lived without restraint; of money and ity and social conditioning. the disasters it can precipitate. Penguin Classics • 496 pp. • 978-0-14-018769-4 • $14.00 Penguin • 368 pp. • 978-0-14-311695-0 • $15.00 Signet Classics • 384 pp. • 978-0-451-53197-1 • $7.95 Available November 2011

Honore de Balzac Ruth L. Ozeki A Harlot High and Low My Year of Meats Translated with an Introduction A Novel by Rayner Heppenstall Finance, fashionable society, and the in- “A very funny, very ambitious first novel trigues of the underworld and the police about a Japanese American documentary system form the heart of this powerful filmmaker who gleefully takes on the novel, which introduces the satanic ge- meat industry, the media, wife-battering, nius Vautrin, one of the greatest villains sexism and racism without ever losing in world literature. sight of plot or character.”—San Francisco Penguin Classics • 560 pp. • 978-0-14-044232-8 • $16.00 Chronicle. Penguin • 400 pp. • 978-0-14-028046-3 • $16.00 Winner of the Kiriyama Pacific Rim Book Prize Theodore Dreiser Reader’s Guide available at us.penguingroup.com Also available: All Over Creation The Financier 978-0-14-200389-3 Introduction by Larzer Ziff A master of gritty naturalism, Theodore Dreiser explores the corruption of the New! American dream as Frank Cowperwood, Ernest Poole the very embodiment of greed, relent- The Harbor lessly seeks satisfaction in wealth, wom- Introduction by Patrick Chura en, and power. Poole’s bestselling, muckraking classic Penguin Classics • 528 pp. • 978-0-14-310554-1 • $17.00 about the plight of the worker. “An ab- sorbingly interesting and very significant William Dean Howells novel.”—The New York Times. Penguin Classics • 368 pp. • 978-0143106449 • $16.00 The Rise of Available January 2012 Silas Lapham Introduction by Kermit Vanderbilt William Dean Howells’s richly humorous Ayn Rand characterization of a self-made millionaire The Fountainhead in Boston society provides a paradigm of Afterword by Ayn Rand American culture in the Gilded Age. Ayn Rand’s daringly original literary vi- Penguin Classics • 400 pp. • 978-0-14-039030-8 • $16.00 sion and her groundbreaking philosophy, Objectivism, are depicted in the story Introduction by Louis Auchincloss of an intransigent young architect, his Signet • 384 pp. • 978-0-451-52822-3 • $7.95 violent battle against conventional stan- dards, and his explosive love affair with a Sinclair Lewis beautiful woman who struggles to defeat Babbitt him. Introduction and Notes Plume • 752 pp. • 978-0-452-28637-5 • $24.00 by James M. Hutchisson This satirical portrait of a town obsessed Afterword by Leonard Peikoff Signet • 720 pp. • 978-0-451-19115-1 $9.99 by capitalism and the “values” of the mar- Teachers Guide at us.penguingroup.com/tguides ketplace captures the flavor of 1920’s Amer- ica during the economic boom years. A tlas Shrugged Penguin Classics • 400 pp. • 978-0-14-018902-5 • $11.00 Plume • 1200 pp. • 978-0-452-01187-8 • $25.00 Signet • 1088 pp. • 978-0-451-19114-4 • $9.99 Introduction by Sally E. Parry Signet • 416 pp. • 978-0-451-53061-5 • $7.95

48 Business & Manage m e nt 2011–2012 illuminating business: classic fiction / other titles of interest

Upton Sinclair Other Titles The Jungle of Interest This classic depiction of the brutal con- ditions in the Chicago stockyards at the New! turn of the nineteenth century brought Kate Ascher into sharp moral focus the apalling odds The Heights against which immigrants and other Anatomy of a Skyscraper working people struggled for their share Penguin Press • 208 pages • 978-1-59420-303-9 • $35.00 of the American dream. Available November 2011 Penguin Classics Deluxe Edition Introduction by Eric Schlosser The Works Jacket Illustrator Charles Burns Anatomy of a City Penguin Classics • 464 pp. • 978-0-14-303958-7 • $15.00 “It’s a rare person who won’t find some- Afterword by Barry Sears thing of interest in The Works, whether Signet • 416 pp. • 978-0-451-52804-9 • $5.95 it’s an explanation of how a street-sweep- Oil! er works or the view of what’s down a Sinclair’s 1927 novel, upon which the manhole.”—New York Post. movie There Will Be Blood was based, on Penguin • 240 pp. • 978-0-14-311270-9 • $20.00 the early days of the California oil indus- try is a highly entertaining story featur- New! ing a cavalcade of characters including Michael Blastland senators, oil magnets, Hollywood film and Andrew Dilnot starlets, and a crusading evangelist. The Numbers Game Penguin • 560 pp. • 978-0-14-311226-6 • $15.00 The Commonsense Guide to Understanding Numbers in the News, in Politics, and in Life Anthony Trollope T he Way We Live Now “The Numbers Game is no ‘Fun with Edited with an Introduction Math’ divertissement; its aim is to render by Frank Kermode its readers a little smarter about statis- Trollope’s exploration of the milieux of tics, to make better citizens of them. It’s London’s financial institutions, exclusive a sugar-coated civics lesson.”—The New West End squares and drones’ clubs pop- York Times. Gotham • 192 pp. • 978-1-592-40485-8 • $16.00 ulated by languorous aristocrats, unscru- pulous speculators, in both the marriage and the money market. J.C. Bradbury Penguin Classics • 816 pp. • 978-0-14-043392-0 • $14.00 The Baseball Economist H.G. Wells The Real Game Exposed Plume • 352 pp. • 978-0-452-28902-4 • $16.00 Tono-Bungay Edited by Patrick Parrinder Introduction and Notes New! by Edward Mendelson Peter Elkind Presented as a miraculous cure-all, Tono- Rough Justice Bungay is in fact nothing other than a The Rise and Fall of Eliot Spitzer pleasant-tasting liquid with no positive “[A]n absorbing account of Spitzer’s im- effects. Nonetheless, when the young probable journey from New York rich George Ponderevo is employed by his kid to celebrated Wall Street scourge—to uncle Edward to help market this inef- infamous Client No. 9 of the Emperor’s fective medicine, he finds his life over- Club.”—Los Angeles Times. whelmed by its sudden success. Portfolio • 320 pp. • 978-1-59184-307-8 • $26.95 Penguin Classics • 384pp. • 978-0-14-144111-5 • $15.00 New! Emile Zola Jay M. Feinman Au Bonheur Des Dames Delay, Deny, Defend Translated and Edited by Robin Buss Why Insurance Companies Don’t Pay Charting the beginnings of the capital- Claims and What You Can Do About It ist economy and bourgeois society, Zola An exposé of insurance injustice and a captures in lavish detail nineteenth-cen- plan for consumers and lawmakers to tury French consumer society. Bibliogra- fight it. phy, chronology, notes. Portfolio • 256 pp. • 978-1-59184-315-3 • $25.95 Penguin Classics • 464 pp. • 978-0-14-044783-5 • $15.00

www.penguin.co m /a c a d e m i c 49 other titles of interest / reference

New! Reference Charles Gasparino Bought and Paid For New! The Unholy Alliance Between and Wall Street Jack Covert and Todd Sattersten “A tough outsider willing to go to battle The 100 Best Business with anyone—colleague or contact—in Books of All Time What They Say, Why They Matter, pursuit of the story.”—Financial Times. and How They Can Help You Sentinel • 304 pp. • 978-1-59523-071-3 • $26.95 “A shortcut in the best sense of the word.”—Seth Godin. Joe Nocera Portfolio • 304 pp. • 978-1-59184-240-8 • $25.95 Good Guys Portfolio • 304 pp. • 978-1-59184-446-4 • $16.00 and Bad Guys Paperback available November 2011 Behind the Scenes with the Saints and Scoundrels of American Business Graham Bannock, R.E. Baxter, (and Everything in Between) and Evan Davis Portfolio • 304 pp. • 978-1-59184-439-6 • $16.00 The Penguin Dictionary of Economics Randall Robinson Eighth Edition The Debt Penguin • 416 pp. • 978-0-14-104523-8 • $18.00 What America Owes to Blacks “Engaging...important...supports his at- Thomas S. Kane tempts to reclaim African heitage and em- The Oxford power African-Americans.”—The Wash- Essential Guide ington Post. to Critical Writing Plume • 272 pp. • 978-0-452-28210-0 • $16.00 Berkley • 464 pp. • 978-0-425-17640-5 • $6.99 Winner of the Gold Pen Awards/ Black Writers Alliance for Best Business/Finance Nonfiction Patricia T. O’Conner Woe Is I New! The Grammarphobe’s Guide Robin Ryan to Better English in Plain English Over 40 & You’re Hired! Third Edition Secrets to Landing a Great Job Newly expanded with a chapter on lan- America’s top career counselor offers her guage in the age of e-mail. Riverhead • 288 pp. • 978-1-57322-331-7 • $15.00 market-tested program that shows read- ers how to effectively stand out and ap- peal to employers amid age discrimina- Jae K. Shim, Ph.D., tion and cheap competition. Joel G. Siegel, Ph.D., CPA, and Penguin • 256 pp. • 978-0-14-311698-1 • $15.00 Abraham J. Simon, Ph.D., CPA Also available: 60 Seconds and You’re Hired! The Vest-Pocket MBA 978-0-14-311290-7; Soaring on Your Strengths Third Edition 978-0-14-303650-0 The bestselling pocket problem-solver for today’s busy executive, now com- Julie Salamon pletely revised and updated. Hospital Portfolio • 512 pp. • 978-1-59184-051-0 • $20.00 Man, Woman, Birth, Death, Infinity, Plus Red Tape, Bad Behavior, Money, Fourth Edition God and Diversity on Steroids Portfolio • 512 pp. • 978-1-59184-433-4 • $22.00 Available January 2012 “[A] real, true-life drama of the barely con- trollable chaos that actually rules in a huge metropolitan hospital.”—Tom Wolfe. Lynne Truss Penguin • 384 pp. • 978-0-14-311536-6 • $16.00 Eats, Shoots & Leaves The Zero Tolerance Approach to Punctuation New! Foreword by Frank McCourt David Stipp “A witty, elegant and passionate book that the Youth Pill should be on every writer’s shelf.”—Nigel Scientists at the Brink of an Anti-Aging Revolution Williams, The Observer Review. “A won- derful little treatise...witty and entertain- The science and business of aging and the ing as well as informative.”—Terry Eagle- people who are revolutionizing the way ton, The Irish Times. we grow old. Gotham • 240 pp. • 978-1-59240-203-8 • $12.00 Current • 320 pp. • 978-1-617-23000-4 • $26.95

50 Business & Manage m e nt 2011–2012 complete idiot’s guide® series

T he Complete Idiot’s Guide® Series

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College Faculty www.penguinspeakersbureau.com Information Service (CFIS) For speakers’ fees and availability, visit the Join the College Faculty Information Service address above or email for personal assistance and complimentary [email protected] examination copies. See page 57 for more info or visit www.penguin.com/facinfo.

www.penguin.co m /a c a d e m i c 51 index

Battelle, John...... 10 Campbell, G. Michael...... 51 Dealing with Darwin...... 34 A Bauerlein, Mark...... 8 Can They Do That?...... 33 Deals on the Green...... 23 Abrams, Amy...... 39 Baum, Ken...... 40 Canton, James...... 3 Debt-Free U...... 43 Abramsky, Sasha...... 27 Baxter, R.E...... 50 Capital...... 13 Debt, The...... 50 Abudi, Gina...... 51 Beattie, Alan...... 11 Capparell, Stephanie...... 34 Deci, Edward L...... 40 Accidental Creative, The...... 20 Beckstrom, Rod A...... 3 Car Guys vs. Bean Counters...... 13 Delay, Deny, Defend...... 49 Acres of Diamonds...... 45 Becoming a Life Change Artist...... 41 Carnegie, Andrew...... 11 Dell, Donald...... 25 Adamson, Brent...... 18 Bedbury, Scott...... 16 Carnegie, Dale...... 45 Deluxe...... 16 Adventures of Johnny Bunko, The... 35 Behar, Howard...... 28 Carroll, Pete...... 29 DeMoss, Gary...... 25 After the Trade Is Made...... 24 Beijing Welcomes You...... 7 Case for Business in Developing Dempsey, Bobbi...... 51 Age of the Infovore, The...... 8 Beitler, Todd...... 51 Economies, The...... 3 Denial...... 37 Age of Turbulence, The...... 12 Belsky, Scott...... 16 Challenger Sale, The...... 18 Denialism...... 43 Age Power...... 4 Benjamin Graham on Chancellor, Edward...... 11 Dennis, Felix...... 18 Ahamed, Liaquat...... 10 Value Investing...... 24 Change the Culture, Change the Denny, Stephen...... 18 Ahead of the Curve...... 11 Berger, Warren...... 21 Game...... 29 Denove, Chris...... 18 Akst, Daniel...... 40 Bernstein, Ann...... 3 Chapman, Peter...... 11 DeRose, Christopher...... 37 Alexander, Greg...... 36 Best Practices Are Stupid...... 35 Charan, Ram...... 18 DeSalvo, Debra...... 51 Allen, David...... 27 Better By Mistake...... 43 Charnas, Dan...... 11 Design Is How It Works...... 21 Allen, James...... 45 Beyond Reason...... 25 Chatzky, Jean...... 43 Desjardins, Lisa...... 43 Allen, Paul...... 10 Big Enough Company, The...... 39 Cheap...... 7 Deutschman, Alan...... 30 Allen, Roger E...... 27 Big Green Purse...... 46 Chen, Kay-Yut...... 40 Devil Take the Hindmost...... 11 All the Devils Are Here...... 14 Big Moo, The...... 31 China Fantasy, The...... 6 Diamond, Jared...... 46 America the Vulnerable...... 3 Big Payback, The...... 11 China Price, The...... 4 Difficult Conversations...... 27 Amis, Martin...... 48 Big Rich, The...... 11 Chinni, Dante...... 3 Digital Divide, The...... 8 Andelman, Bob...... 40 Bin Ladens, The...... 11 Chouinard, Yvon...... 29 Digital Revolution, The...... 36 Anders, George...... 27 Bissell, William Nanda...... 3 Clancy, Andrew...... 18 Dilnot, Andrew...... 49 Anderson, Max...... 28 Bissonnette, Zac...... 43 Clason, George S...... 43 Dip, The...... 19 Andrew Carnegie...... 14 Blah Blah Blah...... 22 Claxton, Lena...... 26 Disconnect...... 4 And Then There’s This...... 8 Blair, Ryan...... 16 Closing the Leadership Gap...... 39 Discover Your Inner Economist...... 40 Appel, Jacob...... 5 Blanding, Michael...... 11 Clutch...... 37 Dixon, Matthew...... 18 Arden, Paul...... 28 Blastland, Michael...... 49 Cognitive Surplus...... 10 Dollar Meltdown, The...... 23 Armour, Vernice...... 38 Blessed Unrest...... 46 Cohen, Jeff...... 51 Dominguez, Joe...... 44 Aronica, Lou...... 35 Blind Spots...... 33 Coke Machine, The...... 11 Donnely, Robert...... 51 Artist in the Office, The...... 34 Bliss, Jeanne...... 16 Coleman, Ellen Schneid...... 34 Dorio, Marc...... 51 Art Is Work...... 21 Blood Feud...... 15 Collapse...... 46 Double-Digit Growth...... 23 Art of Conversation, The...... 25 Blyth, Catherine...... 25 Collier, Robert...... 45 Down to Business...... 39 Art of Happiness at Work, The...... 30 Borrowing Brilliance...... 34 Coll, Steve...... 11 Doyle, Michael...... 25 Art of Non-Conformity, The...... 31 Boswell, John...... 25 Colvin, Geoff...... 29 Dreiser, Theodore...... 48 Art of Possibility, The...... 38 Bought and Paid For...... 50 Common Wealth...... 7 Drinking from the Fire Hose...... 30 Art of the Sale, The...... 17 Bourne, Mike...... 36 Competition Demystified...... 19 Drive...... 34 Art of the Start, The...... 20 Bourne, Pippa...... 36 Complete Idiot’s Guide to: Dychtwald, Ken...... 4 Art of War for Executives, The...... 33 Boyd, Kevin W...... 43 Accounting...... 51 Dynasties...... 13 Art of War, The...... 37 Bradbury, J.C...... 49 Best Practices for Small Business..... 51 Art of Woo, The...... 27 Brafman, Ori...... 3 Boosting Employee Performance.... 51 E Arvedlund, Erin...... 10 Brand, Stewart...... 46 Business Plans Plus...... 51 Easterly, William...... 4 As a Man Thinketh...... 45 Brandt, Richard L...... 17 Buying Foreclosures...... 51 Eat People...... 20 Ascent of Money, The...... 12 Branson, Richard...... 17 Cold Calling...... 51 Eats, Shoots & Leaves...... 50 Ascher, Kate...... 49 Bremmer, Ian...... 3 Crowdsourcing...... 51 eBay Business at Your Fingertips.... 43 As One...... 28 Brenner, Joel...... 3 Foreign Currency Trading...... 51 Economist Gets Lunch, An...... 47 Assaiante, Paul...... 28 Brittain, Janelle...... 26 Global Economics...... 51 Education of Millionaires, The...... 18 Atlas Shrugged...... 48 Brit-Think, Ameri-Think...... 37 Investing...... 51 Eight Essential Steps to Conflict Attwood, Chris...... 28 Brodsky, Norm...... 17 Motivational Leadership...... 51 Resolution, The...... 27 Attwood, Janet Bray...... 28 Brooks, Katharine...... 29 Project Management...... 51 8 Ways to Great...... 32 Au Bonheur Des Dames...... 49 Broughton, Philip Delves...... 11, 17 Statistics...... 51 Element, The...... 35 Auletta, Ken...... 3 Brown, Stuart...... 40 Working Less, Earning More...... 51 Elffers, Joost...... 31 Aurelius, Marcus...... 28 Brown, W. Steven...... 29 Confidence Solution, The...... 44 Elkind, Peter...... 13, 49 Autobiography of Buchan, David...... 46 Conley, Lucas...... 22 Ellis, Charles D...... 12 Andrew Carnegie, The...... 11 Buchholz, Todd G...... 23, 40 Connors, Roger...... 29, 30 Ellsberg, Michael...... 18 Axelrod, Alan...... 28 Built to Sell...... 23 Contract with the Earth, A...... 46 Elster, Kathi...... 30 Burg, Bob...... 17, 29 Conundrum, The...... 47 Emerson, Rick...... 43 B Burgess, Randy...... 51 Conwell, Russell H...... 45 Emery, Stewart...... 35 Babbitt...... 48 Burlingham, Bo...... 17 Corcoran, Barbara...... 18 Empathic Civilization, The...... 42 Bacardi and the Long Fight Burrough, Bryan...... 11 Cost of Bad Behavior, The...... 34 Empire State of Mind...... 12 for Cuba...... 12 Bursts...... 40 Counterfeiter’s Paradise, A...... 15 Enchantment...... 20 Back of the Napkin, The...... 22 Bury My Heart at Covert, Jack...... 50 End of Poverty, The...... 7 Bad Girls Go Everywhere...... 39 Conference Room B...... 36 Cowen, Tyler...... 4, 8, 40, 47 End of the Free Market, The...... 3 Bad Money...... 6 Business Stripped Bare...... 17 Crisis Economics...... 7 End of Wall Street, The...... 13 Bagchi, Subroto...... 28 Bussgang, Jeffrey...... 17 Crossing the Unknown Sea...... 38 Enloe, Cynthia...... 4 Baghai, Mehrdad...... 28 Buyout of America, The...... 24 Crowe, Sandra A...... 25 Epstein, Lita...... 51 Bahl, Raghav...... 3 Buzan, Tony...... 29 Crowley, Katherine...... 30 Ertel, Danny...... 25 Baldassarre, Carl...... 51 Buzzmarketing...... 20 Currency Wars...... 6 Escape From Cubicle Nation...... 23 Balzac, Honore de...... 48 Byrne, John A...... 17 Curse of the Mogul, The...... 5 Escher, Peter...... 28 Banana...... 47 Byrnes, Jonathan L. S...... 18 Cutler, Howard C...... 30 Essential Marcus Aurelius, The...... 28 Bannock, Graham...... 50 Estefan, Emilio...... 19 Barabási, Albert-László...... 3, 40 C D ETF Strategist, The...... 24 Bargaining for Advantage...... 27 CAD Monkeys, Dinosaur Babies, D’Antonio, Michael...... 11 Ethical Business...... 36 Barker, Raymond Charles...... 28 and T-Shaped People...... 21 Dalai Lama...... 30 European Dream, The...... 6 Barrera, Rick...... 16 Caldicott, Sarah Miller...... 30 Davidson, Cathy...... 8 Exchange Artist, The...... 13 Bartiromo, Maria...... 10 Calonius, Erik...... 18 Davis, Devra...... 4 Expect to Win...... 23, 38 Baseball Economist, The...... 49 Cameron, Julia...... 29 Davis, Evan...... 50 Extreme Future, The...... 3

52 e n v i r o n m e nt & ecology 2011 index

Gopalakrishnan, R...... 31 How to Save Your Own Life...... 31 Kamich, Bruce M...... 24 F Gordinier, Jeff...... 4 How to Say It at Work...... 26 Kanazawa, Satoshi...... 42 Falk, Edgar A...... 19 Gospel of Wealth Essays, The...... 11 How to Say It: Be Indispensable Kane, Thomas S...... 50 False Economy...... 11 Goss, Mimi...... 19 at Work...... 26 Kaplan, Justin...... 13 Fantastic Voyage...... 9 Goyette, Charles...... 23 How to Say it for Executives...... 26 Karlan, Dean...... 5 Farrell, Charles...... 43 Great Fortune...... 14 How To Say It for First-Time Karsh, Brad...... 26 Feinman, Jay M...... 49 Great Stagnation, The...... 4 Managers...... 26 Kaufman, Josh...... 20 Fenichell, Stephen...... 16 Greenburg, Zack O’Malley...... 12 How to Say It: Job Interviews...... 26 Kawasaki, Guy...... 20 Ferguson, Niall...... 12 Greene, Jay...... 21 How to Say It: Marketing with Kay, John...... 41 Ferrante, Louis...... 19 Greene, Robert...... 31 New Media...... 26 Kelly, Caitlin...... 32 Ferrell, Linda...... 36 Green Metropolis...... 47 How to Say It on Your Résumé...... 26 Kelly, Jason...... 24 Ferrell, O.C...... 36 Greenspan, Alan...... 12 How to Say It: Kelly, Kate...... 13 Fiasco...... 14 Greenwald, Bruce...... 19 Performance Reviews...... 26 Kelly, Kevin...... 9 Fields, Jonathan...... 30 Greenwald, Bruce C...... 5 How to Say It to Sell It...... 26 Kelly, Matthew...... 44 Fierce Conversations...... 27 Griffin, Jack...... 26 How to Win Customers and Keep Kennon, Joshua...... 51 Filter Bubble, The...... 9 Griffith, Jim...... 44 Them For Life...... 21 Keough, Donald R...... 20 Financial Instruments...... 24 Grossman, Terry...... 9 Hubbard, Elbert...... 45 Kessler, Andy...... 20 Financier, The...... 48 Gross, Ronald...... 31 Hughes, Mark...... 20 Khalsa, Mahan...... 21 Finding Water...... 29 Group of 33, The...... 31 Killing Giants...... 18 Fine, Alan...... 30 Growth States...... 6 I Kissinger, Henry...... 5 Fine Print, The...... 5 Guillebeau, Chris...... 31 Idea Factory, The...... 8 Klein, Josh...... 32 Finkelstein, Sydney...... 30 Gut Feelings...... 41 Idea Man...... 10 Kluth, Andreas...... 33 Fiore, Neil...... 30 I Don’t Know What I Want, But I Knack, The...... 17 Fiorina, Carly...... 38 H Know It’s Not This...... 32 Knee, Jonathan A...... 5 Fires, The...... 12 Haanel, Charles F...... 45 Ignite the Genius Within...... 42 Knowling, Bob...... 21 First-Rate Madness, A...... 41 Hacking Work...... 32 Ill Fares the Land...... 5 Koch, Edward T...... 51 First Stop in the New World...... 6 Hallgren, Gayle...... 22 Illig, Randy...... 21 Koeppel, Dan...... 47 Fisher, Roger...... 25 Halpern, Belle Linda...... 32 I Love You More Than My Dog...... 16 Koesterich, Russ...... 24 Fishman, Charles...... 12 Halvorson, Heidi Grant...... 41 Imagining India...... 6 Konrath, Jill...... 21 Five Faces of Genius, The...... 38 Hamacher, Theresa...... 51 In Defense of Food...... 47 Kosman, Josh...... 24 Flaste, Richard...... 40 Hannibal and Me...... 33 Industrial Design...... 21 Kotkin, Joel...... 46 Flood, Joe...... 12 Happiness...... 41 Innovate Like Edison...... 30 Krakovsky, Marina...... 40 Food Rules...... 47 Harbor, The...... 48 Innovation...... 36 Krause, Donald G...... 33 Foreclosure of America, The...... 14 Hardball for Women...... 38 Innovator’s Cookbook, The...... 9 Kurnit, Paul...... 21 Forget Perfect...... 33 Harlot High and Low, A...... 48 Insana, Ron...... 24 Kurzweil, Ray...... 9 Fortgang, Laura B...... 40 Harney, Alexandra...... 4 Inside Obama’s Brain...... 27 Fountainhead, The...... 48 Harper, Hill...... 44 Inside Steve’s Brain...... 32 L Four Seasons...... 36 Harris, Carla...... 38 Instant Economist, The...... 24 Lancaster, Adelaide...... 39 Frank, Christopher J...... 30 Harris, Carla A...... 23 Instant Persuasion...... 27 Lance, Steve...... 21 Frauenfelder, Mark...... 46 Hartmann, Thom...... 4 Investing from Scratch...... 24 Landes, David S...... 13 Free Culture...... 5 Hawken, Paul...... 46 Islands of Profit in a Sea of Red Ink... 18 Lane, Randall...... 24 Freese, Thomas A...... 19 Healing of America, The...... 6 Israel, Shel...... 9 Language of Trust, The...... 25 Full Cup, A...... 11 Heen, Sheila...... 27 It’s Called Work for a Reason!...... 38 Lappé, Anna...... 46 Future Babble...... 23 Heffernan, Margaret...... 38 It’s Not About the Coffee...... 28 Lappé, Frances Moore...... 46 Heights, The...... 49 It’s Not About You...... 29 Last of the Imperious Rich, The...... 11 G Heim, Pat...... 38 It’s Not What You Sell, It’s What Lauer, Chris...... 33 Gabor, Don...... 25 Hellhound of Wall Street, The...... 14 You Stand For...... 37 Law of Success, The...... 45 Galbraith, John Kenneth...... 12 Henry, Todd...... 20 Layard, Richard...... 41 Gallagher, Winifred...... 41 Hershkowitz-Coore, Sue...... 26 J Leader Effectiveness Training: Game of Character, A...... 35 Hickman, Craig R...... 30 Jackson, Joe...... 12 L.E.T...... 37 Gansky, Lisa...... 4 High Financier...... 12 Jacobs, Charles S...... 32 Leadership Presence...... 32 Garden of Invention, The...... 47 Hill, Napoleon...... 45 Jamal, Azim...... 32 Leadership the Gardner, Dan...... 23, 41 Hirschhorn, Doug...... 32 Jamison, Steve...... 37 Eleanor Roosevelt Way...... 31 Gasparino, Charles...... 50 Hirshman, Linda R...... 39 Jansen, Julie...... 32 LeBoeuf, Michael...... 21 Gelb, Michael J...... 30 Hit the Ground Running...... 32 Janszen, Eric...... 5 Leeds, Dorothy...... 25 Generation Debt...... 5 Hlinko, John...... 20 Jantsch, John...... 20 Lessig, Lawrence...... 5 Gerber, Robin...... 31 Hobbs, Peter...... 36 Jennings, Jason...... 32 Let My People Go Surfing...... 29 Gertner, Jon...... 8 Hochschild, Arlie Russell...... 39 Jensen, Bill...... 32 Let’s Get Real or Let’s Not Play...... 21 Getting Ready to Negotiate...... 25 Hohn, Donovan...... 46 Jet Age...... 16 Let Them In...... 7 Getting Things Done...... 27 Holmes, Chet...... 20 John Maynard Keynes...... 15 Levine, Mark...... 36 Getting to Yes...... 25 Holtje, Jim...... 25 Johnson, Ben...... 20 Levit, Alexandra...... 33 Get to Work...... 39 Hope’s Edge...... 46 Johnson, Keith...... 44 Lewis, Michael...... 13 Ghaemi, Nassir...... 41 Horn, Sam...... 20 Johnson, Spencer...... 32 Lewis, Sinclair...... 48 Ghate, Debi...... 31 Hospital...... 50 Johnson, Steven...... 9 Lida, David...... 6 Gigerenzer, Gerd...... 41 House of Mondavi, The...... 15 Johnson, Sue...... 51 Linchpin...... 19 Gill, Michael Gates...... 31 House of Rothschild, The...... 12 Johnson, Tory...... 39 Linked...... 3 Gilman, Hank...... 31 Hovey, Craig...... 51 Johnston, David Cay...... 5 Little Blue Book of Gimpel, James...... 3 How Did That Happen?...... 30 Jordan, Kathleen...... 41 Advertising, The...... 21 Gingrich, Newt...... 46 Howells, William Dean...... 48 Judgment...... 37 Little Blue Book of Gjelten, Tom...... 12 How of Happiness, The...... 41 Judgment on the Front Line...... 37 Marketing, The...... 21 Glaeser, Edward...... 4 How Starbucks Saved My Life...... 31 Judt, Tony...... 5 Little Book on Meaning, The...... 40 Glaser, Milton...... 21 How Technical Analysis Works...... 24 Juggling Elephants...... 33 Littlefield, Bruce...... 18 Godin, Seth...... 19 How to Get into the Top Jungle, The...... 49 Loewy, Raymond...... 21 Go-Givers Sell More...... 17 MBA Programs...... 34 Loflin, Jones...... 33 Go-Giver, The...... 29 How to Get Rich...... 18 K London Labour and the Golant, Susan K...... 38 How to Hit a Curveball...... 36 Kahney, Leander...... 32 London Poor...... 13 Good Guys and Bad Guys...... 50 How to Make a Fortune from the Kahn, Judd...... 19 Lords of Finance...... 10 Good Is Not Enough...... 38 Biggest Market Opportunities in Kalman, Maira...... 47 Lowe, Janet...... 24, 44 Googled...... 3 U.S. History...... 24 Kamenetz, Anya...... 5 Lowell, James...... 24 Google Guys, The...... 17 How to Make Meetings Work!...... 25 Kamensky, Jane...... 13 Lowenstein, Roger...... 13

www.penguin.co m /a c a d e m i c 53 index

Lowry, Adam...... 22 Morrell, Margot...... 34 Passion Test, The...... 28 Rise of Silas Lapham, The...... 48 Lubar, Kathy...... 32 Motivating People...... 36 Patton, Bruce...... 25, 27 Ritmo Al Exito...... 19 Lublin, Nancy...... 22 Mount Pleasant...... 35 Patton on Leadership...... 28 Road to Wealth, The...... 44 Luca, Cornelius...... 24 Moussa, Mario...... 27 Pay It Down...... 43 Roam, Dan...... 22 Lutz, Bob...... 13 Mullaney, Craig M...... 34 Pearson, Christine...... 34 Robinson, Craig...... 35 Lyubomirsky, Sonja...... 41 Murray, Chris...... 22 Penguin Atlas of Women in the Robinson, Ken...... 35 Murray, David Kord...... 34 World, The...... 39 Robinson, Randall...... 50 M Musig, Todd...... 33 Penguin Dictionary of Economics, Robin, Vicki...... 44 Mac, Amber...... 22 My Father at 100...... 14 The...... 50 Rose, Mike...... 35 MacEachern, Diane...... 46 My Year of Meats...... 48 Penguin State of the World Rosen, John...... 22 Machung, Anne...... 39 Atlas, The...... 8 Rosen, Keith...... 51 Mackay, Harvey...... 22 N Perfectly Legal...... 5 Rosen, Nick...... 47 Mackay MBA of Selling in the Narrow Road, The...... 18 Perino, Michael A...... 14 Roth, Yogi...... 29 Real World, The...... 22 Nasaw, David...... 14 Personality Poker...... 36 Roubini, Nouriel...... 7 Mackenzie, Gordon...... 33 Nass, Clifford...... 9 Personal MBA, The...... 20 Rough Guide to Macrowikinomics...... 10 Neatest Little Guide to Stock Market Phillips, Kevin...... 6 the Energy Crisis, The...... 46 Made by Hand...... 46 Investing, The...... 24 Pierre, Summer...... 34 Rough Justice...... 49 Magnone, Paul F...... 30 Neely, JoAnn Swan...... 33 Pike, Courtney...... 26 Rufus, Anneli...... 42 Making Ideas Happen...... 16 Never Make the First Offer Pink, Daniel H...... 34, 35, 42 Rules and Tools for Leaders...... 37 Making India work...... 3 (Except When You Should)...... 25 Play...... 40 Runion, Meryl...... 26 Making It All Work...... 27 Never Wrestle With a Pig...... 33 Pocket Idiot’s Guide to Run to the Roar...... 28 Mallaby, Sebastian...... 13 New...... 41 Investing in Stocks, The...... 51 Rush...... 40 Malled...... 32 New Brand World, A...... 16 Poizner, Steve...... 35 Rushing, Haley...... 37 Maltby, Lewis...... 33 New Coffeehouse Investor, The...... 44 Pollan, Michael...... 47 Ryan, Eric...... 22 Management Rewired...... 32 New Ideas from Dead Economists.. 23 Poole, Ernest...... 48 Ryan, Jeff...... 14 Mandell, Fred...... 41 New New Thing, The...... 13 Pop!...... 20 Ryan, Robin...... 50 Mann, James...... 6 New Rules @ Work...... 34 Porath, Christine...... 34 Rynecki, David...... 23 Mann, John David...... 17, 29 Next Hundred Million, The...... 46 Porras, Jerry...... 35 Man Who Lied to His Laptop, The... 9 Nilekani, Nandan M...... 6 Porter, Eduardo...... 6 S Maple, Terry L...... 46 Nocera, Joe...... 14, 50 Postcatastrophe Economy, The...... 5 Sachs, Jeffrey D...... 7 Marketing Gurus, The...... 22 Norris, Frank...... 48 Power Friending...... 22 Salamon, Julie...... 50 Marketing Playbook, The...... 23 Not Customers...... 23 Power, James...... 18 Saltzman, Cynthia...... 14 Markman, Art...... 41 Nothing to Lose, Power of Decision, The...... 28 Satisfaction...... 18 Marx, Karl...... 13 Everything to Gain...... 16 Power of Giving, The...... 32 Sattersten, Todd...... 50 Maslansky, Michael...... 25 Now Habit, The...... 30 Power of Storytelling, The...... 25 Savage, Jon...... 15 Mastering the VC Game...... 17 Now You See It...... 8 Practical Wisdom...... 7 Saylor, David...... 25 Master Key System, The...... 45 Nudge...... 43 Price of Everything, The...... 6 Scanlon, Jennifer...... 39 Matias, Linda...... 26 Numbers Game, The...... 49 Problem Solving 101...... 27 Schor, Juliet B...... 7 Mau, Bruce...... 21 Nutter, Christopher Lee...... 42 Professional, The...... 28 Schultheis, Bill...... 44 Mayhew, Henry...... 13 Project Management...... 36 Schultz, Ellen E...... 7 MBA Oath, The...... 28 O Proofiness...... 7 Schwartz, Barry...... 7 McCormack, Mark H...... 33 Obliquity...... 41 Public Speaking for Success...... 45 Science of Being Great, The...... 45 McGonigal, Jane...... 9 O’Conner, Patricia T...... 50 Puhn, Laurie...... 27 Science of Fear, The...... 41 McGrath, Skip...... 22 Off Balance...... 44 Pull...... 10 Science of Getting Rich, The...... 45 McKinnon, Harvey...... 32 Official eBay Bible, The...... 44 Purple Cow...... 19 Scocca, Tom...... 7 McLean, Bethany...... 13, 14 Off the Grid...... 47 Put Your Mindset to Work...... 35 Score Takes Care of Itself, The...... 37 McLeod, Lisa Earle...... 25, 33 Oil!...... 49 Scott, Susan...... 27 McMillan, Lawrence G...... 24 Okrent, Daniel...... 14 Q Screw Business as Usual...... 17 McTeague...... 48 Old Masters, New World...... 14 QBQ! The Question Seager, Joni...... 4, 39 Mead, Rebecca...... 6 O’Malley, Michael...... 34 Behind the Question...... 33 Search, The...... 10 Meatball Sundae...... 19 Omnivore’s Dilemma, The...... 47 Quest, The...... 8 Seave, Ava...... 5 Merchants of Culture...... 16 On China...... 5 Quigley, James...... 28 Second Shift, The...... 39 Merril, Rebecca R...... 30 One Click...... 17 Secret of the Ages, The...... 45 Mesh, The...... 4 100 Best Business Books R Secrets of the Moneylab...... 40 Message to Garcia, A...... 45 of All Time, The...... 50 Ralston, Richard E...... 31 Seife, Charles...... 7 Method Method, The...... 22 168 Hours...... 37 Ranck, Christine...... 42 Sell Yourself First...... 19 Michaelson, Adam...... 14 O’Neill, Jim...... 6 Rand, Ayn...... 48 7 Powers of Questions, The...... 25 Mihm, Stephen...... 7 One Perfect Day...... 6 Rapt...... 41 Shackleton’s Way...... 34 Miller, Alan S...... 42 1001 Ideas to Create Retail Rare Find, The...... 27 Shapiro, Aaron...... 23 Miller, Geoffrey...... 42 Excitement...... 19 Rathbone, John Paul...... 14 Shapiro, Daniel...... 25 Miller, John G...... 33 Optimist’s Tour of the Future, An... 10 Ready for Anything...... 27 Shapiro, Stephen M...... 35, 36 Miller, Peter...... 42 Options as a Strategic Investment... 24 Reagan, Ron...... 14 Share, Retweet, Repeat...... 20 Mills, Greg...... 6 Orbiting the Giant Hairball...... 33 Reality Check...... 20 Shark Tales...... 18 Mind at Work, The...... 35 Origins of the Crash...... 13 Reality is Broken...... 9 Sharpe, Kenneth...... 7 Mindell, Phyllis...... 26 Orman, Suze...... 44 Real State of America Atlas, The...... 4 Sharp, Isadore...... 36 Mind Maps at Work...... 29 Our Patchwork Nation...... 3 Reed, James...... 35 Sharp, Kathleen...... 15 Mind Over Business...... 40 Over 40 & You’re Hired!...... 50 Referral Engine, The...... 20 Shell, Ellen Ruppel...... 7 Mitchell, Pamela...... 44 Overpromise and Overdeliver...... 16 Rehmke, Gregory...... 51 Shell, G. Richard...... 27 Mob Rules...... 19 Owen, David...... 47 Reid, T.R...... 6 Shelly, Susan...... 51 Moby-Duck...... 46 Oxford Essential Guide to Remix...... 5 Sherman, Aliza...... 51 Money...... 48 Critical Writing, The...... 50 Ressler, Cali...... 35 Shim, Jae K...... 50 Money Book for the Young, Ozeki, Ruth L...... 48 Retirement Heist...... 7 Shirky, Clay...... 10 Fabulous, and Broke, The...... 44 Oz Principle, The...... 30 Retirement Savings Time Bomb Short History of Financial Money Talks, Bullsh*t Walks...... 20 ...and How to Defuse It, The...... 44 Euphoria, A...... 12 Montauk, Richard...... 34 P Rezac, Darcy...... 22 Shteir, Rachel...... 15 Moore, Geoffrey A...... 34 Pachter, Barbara...... 34 Rhythm of Success, The...... 19 Siebert, Al...... 42 Moore, Shellie...... 51 Padwa, Lynette...... 25 Richest Man in Babylon, The...... 43 Siegel, David...... 10 Moran, Gwen...... 51 Pariser, Eli...... 9 Rickards, James...... 6 Siegel, Joel G...... 50 More Money than God...... 13 Partnership, The...... 12 Rifkin, Jeremy...... 6, 42 Siler, Julia Flynn...... 15 More Than Good Intentions...... 5 Partnoy, Frank...... 14 Riley, Jason L...... 7 Simon, Abraham J...... 50

54 e n v i r o n m e nt & ecology 2011 index

Since Strangling Isn’t an Option..... 25 Teenage ...... 15 Wasik, Bill ...... 8 Wisdom of Bees, Th e ...... 34 Sinclair, Upton ...... 49 Temptation...... 40 Watanabe, Ken ...... 27 Witzel, Morgan ...... 16 Singer, Scott R...... 36 Ten Commandments for Wattles, Wallace D...... 45 Woe Is I ...... 50 Singularity Is Near, Th e ...... 9 Business Failure, Th e ...... 20 Way We Live Now, Th e ...... 49 Woll, Jeff ...... 21 Situations Matter...... 42 10 Commandments of Money, Th e ... 45 Wealth Cure, Th e ...... 44 Women on Top ...... 38 Skidelsky, Robert ...... 15 10 Laws of Career Wealth of Nations, Th e ...... 15 Woo, Alison ...... 26 Slap, Stan ...... 36 Reinvention, Th e ...... 44 Weekend Th at Changed Words that Win ...... 25 Slim, Pamela ...... 23 Ten Steps Ahead ...... 18 Wall Street, Th e ...... 10 Working for You Isn’t Slott, Ed ...... 44 Th aler, Richard H...... 43 Weeks, Dudley ...... 27 Working for Me ...... 30 Small Giants ...... 17 Th ief at the End of the World, Th e . 12 Weiss, David M...... 24 Working with Diffi cult People ...... 27 Smart, Bradford D...... 36 Th ink and Grow Rich ...... 45 Wellman, Annette Moser ...... 38 Work + Life ...... 38 Smartest 401k Book Th ink Big, Act Small ...... 32 Well-Paid Slave, A ...... 15 Works, Th e ...... 49 You’ll Ever Read, Th e ...... 45 Th ink Your Way to Wealth...... 45 Wells, H.G...... 49 Work the Pond! ...... 22 Smartest Guys in the Room, Th e ... 13 Th ird Side, Th e...... 27 Weston, Liz ...... 45 World Changers ...... 17 Smartest Investment Book 13 Fatal Errors Managers Make West, Scott ...... 25 World in 2050, Th e ...... 47 You’ll Ever Read, Th e ...... 45 and How You Can Avoid Th em ... 29 Whatever You Th ink, World Is Curved, Th e ...... 8 Smartest Money Book 33 Strategies of War, Th e ...... 31 Th ink the Opposite ...... 28 Wyche, Keith R...... 38 You’ll Ever Read, Th e ...... 45 Th omas, Dana ...... 16 What Is Your One Sentence? ...... 19 Smartest Portfolio Th omas, Gordon ...... 37 What Technology Wants ...... 9 x You’ll Ever Own, Th e ...... 45 Th ompson, Jody ...... 35 What the Customer Wants X Saves the World ...... 4 Smartest Retirement Book Th ompson, John B...... 16 You to Know ...... 18 You’ll Ever Read, Th e ...... 45 Th ompson, Mark ...... 35 When the Astors Owned New York .. 13 y Smart Swarm, Th e ...... 42 Th omson, Judy ...... 22 When the Penny Drops ...... 31 Yaeger, Don ...... 16 Smart Th inking ...... 41 Th ree Marriages, Th e...... 38 Where Good Ideas Come From ...... 9 Yen, Corina ...... 9 Smick, David M...... 8 Th reshold ...... 4 While America Aged ...... 13 Yergin, Daniel...... 8 Smith, Adam ...... 15 Tichy, Noel ...... 37 White Man’s Burden, Th e ...... 4 Yost, Cali Williams ...... 38 Smith, Dan...... 8 Tilford, Monique ...... 44 Whitney, Catherine ...... 10 You Already Know How to Smith, Jane S...... 47 Tilkin, Gary ...... 51 Whole Earth Discipline ...... 46 Be Great ...... 30 Smith, Laurence C...... 47 Titanium eBay ...... 22 Whole New Mind, A ...... 42 You Can Get Th ere From Here ...... 21 Smith, Perry M...... 37 Tong, Richard ...... 23 Who Moved My Cheese? ...... 32 You Can’t Fire Everyone ...... 31 Smith, Tom ...... 29, 30 Tono-Bungay ...... 49 Why Africa is Poor ...... 6 You Majored in What? ...... 29 Snair, Scott ...... 51 Too Big to Fail ...... 15 Why Beautiful People Have You’re Broke Because You SNAP Selling ...... 21 Too Good to Be True ...... 10 More Daughters ...... 42 Want to Be ...... 45 Snyder, Brad ...... 15 Tooze, Adam ...... 16 Why Businessmen Need Your Magic Power to Be Rich ...... 45 Socrates’ Way ...... 31 Topgrading for Sales ...... 36 Philosophy ...... 31 Your Money or Your Life ...... 44 Solin, Daniel R...... 45 Toropov, Brandon ...... 51 Why Empathy Matters ...... 43 Your Money Ratios ...... 43 Solomon, Muriel ...... 27 Tough Choices ...... 38 Why Smart Executives Fail ...... 30 Youth Pill, Th e ...... 50 Sommers, Sam ...... 42 Trading in the Global Currency Whyte, David ...... 38 Sorkin, Andrew Ross...... 15 Markets ...... 24 Why We Do What We Do...... 40 z Soundview Executive Book Treacy, Michael ...... 23 Why Work Sucks and Zagula, John ...... 23 Summaries ...... 18, 22, 33 Triangle of Truth, Th e ...... 25 How to Fix It ...... 35 Zander, Benjamin ...... 38 Specter, Michael ...... 43 Tribes ...... 19 Wikinomics ...... 10 Zander, Rosamund Stone ...... 38 Spence Jr., Roy M...... 37 Triumph of the City ...... 4 Williams, Anthony D...... 10 Zeroes, Th e ...... 24 Spent ...... 42 Triumph of Value Investing, Th e .... 44 Williams, Kevan ...... 36 Zero to Breakthrough ...... 38 Spizman, Robyn Freedman ...... 39 Trollope, Anthony ...... 49 Will Work from Home ...... 39 Zilch ...... 22 Starfi sh and the Spider, Th e ...... 3 Trout, J.D...... 43 Wilson, Marie C...... 39 Zola, Emile ...... 49 Steal, Th e...... 15 True Wealth ...... 7 Win Forever ...... 29 Zombie Economics ...... 43 Stevenson, Mark ...... 10 Truss, Lynne ...... 50 Winget, Larry ...... 38, 45 Zug, James ...... 28 Stewart, James B...... 8 Tugend, Alina ...... 43 Winnie-the-Pooh on Management ... 27 St. Hilaire, Chris ...... 25 Turano, Annamaria ...... 22 Stipp, David ...... 50 27 Powers of Persuasion ...... 25 Stoltz, Paul G...... 35 Twitterville...... 9 Stone, Douglas ...... 27 For author interviews, Stopwatch Marketing ...... 22 u breaking news, and up-to-date Stoute, Steve...... 15 Ultimate Sales Machine, Th e ...... 20 Strategic Management...... 36 Uncertainty ...... 30 information on Portfolio’s newest Straus, David ...... 25 Unfolding the Napkin ...... 22 Street Fighters ...... 13 Unforgiving Minute, Th e ...... 34 business books, visit Street Smarts ...... 17 Ury, William ...... 25, 27 Stuck...... 42 Users ...... 23 The Portfolio Javelin at: Succeed ...... 41 Use Your Head to Get Your Success Built to Last ...... 35 Foot in the Door ...... 22 Sugar King of Havana, Th e ...... 14 portfolioiMprint.coM Sullivan, Paul ...... 37 v Sunstein, Cass R...... 43 Vaden, Rory ...... 43 Sun-tzu ...... 37 Vanderkam, Laura ...... 37 Super Mario ...... 14 Vaughan, Christopher ...... 40 Superpower? ...... 3 Verhovek, Sam Howe ...... 16 Survivor Personality ...... 42 Vest-Pocket MBA, Th e ...... 50 Villarosa, Alicia ...... 39 t Villarosa, Clara ...... 39 Take the Stairs ...... 43 Talent Is Overrated ...... 29 w Tangled Webs ...... 8 Wages of Destruction, Th e ...... 16 Tanning of America, Th e ...... 15 Walk the Walk ...... 30 Tapscott, Don ...... 10 Wal-Mart Eff ect, Th e ...... 12 Tarnoff , Ben ...... 15 Walmsley, Jane ...... 37 Tata ...... 16 Walsh, Bill ...... 37 Taylor, Timothy...... 24 Walsh, Craig ...... 37 Tedlow, Richard S...... 37 Warrillow, John ...... 23

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