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Business & M a N a Gement usin B es s M & a n a g e M e n t B o oks for courses 2011–2012 penguin group usa Business & ManageMent featured titles 2 0 1 1 - 2 0 1 2 c o n t e n t s Daniel H. Pink gloBal trends 3 drive The Surprising Truth technology & Business 8 About What Motivates Us Business history 10 “Pink makes a convincing case that or- sales, Marketing 16 ganizations ignore intrinsic motivation & entrepreneurship at their peril.”—Scientifi c American. financial Markets 23 See Motivation, Management & negotiation 25 Leadership, page 34 & coMMunication Motivation, ManageMent, 27 & leadership woMen in Business 38 psychology & Business 40 personal finance 43 Roger E. Allen Business & environMent 46 winnie-the-pooh on ManageMent Business of food 47 In Which a Very Important Bear illuMinating Business: 48 and His Friends Are classic fiction Introduced to a Very Important Subject other titles of interest 49 reference 50 See Motivation, Management & Leadership, page 27 coMplete idiot’s guide 51 series index 52 penguin speakers Bureau 56 college faculty 57 inforMation service Charles S. Jacobs personal copy forM 58 ManageMent rewired exaMination copy forM 59 Why Feedback Doesn’t Work and Other Surprising Lessons from the Latest Brain Science To order examination or personal cop- ies of any of the titles listed in this cat- “Turns prevalent management theo- ry on its head.”—Publishers Weekly. alog, please complete the appropriate form at the back of the catalog. See Motivation, Management & Leadership, page 32 For personal service, adoption assis- tance, and complimentary examination copies, please sign up for our college faculty information service. Informa- tion can be found at the back of the catalog or by visiting: Steven Johnson www.penguin.com/facinfo where good ideas coMe froM The Natural History of Innovation penguin group usa “A vision of innovation and ideas that is resolutely social, dynamic and Academic Marketing material.”—Los Angeles Times. 375 Hudson Street See Global Trends, page 9 New York, NY 10014 www.penguin.com/academic global trends New! New! Ken Auletta William Nanda Bissell googled Making india work The End of the World As We Know It Making India Work echoes the ideas and Auletta presents a revealing examination beliefs that underpin the Constitution of of the outsized influence Google has had India; but it ventures beyond the hack- on the changing media landscape. “Func- neyed phrases of development to focus tions as a fine primer for anyone looking on strategies which can, Bissell believes, to get a grip on the company’s history and end poverty in India in five years. its repercussions on the current media Penguin Global • 288 pp. • 978-0-670-08321-3 • $23.00 landscape.”—Los Angeles Times. Penguin • 288 pp. • 978-0-14-311804-6 • $16.00 New! Ian Bremmer New! the end of Raghav Bahl the free Market superpower? Who Wins the War Between The Amazing Race Between States and Corporations? China’s Hare and India’s Tortoise “An essential guide to the future of the “The ascent of more than a third of hu- world economy.”—David Smick, author manity is a fascinating enterprise…while of The World Is Curved. An expert on China’s rise is scripted by an amazing the intersection between economics and state from above, India is climbing or- politics illustrates the rise of state capital- ganically, chaotically from below.”—Gur- ism and the threats it poses to the global charan Das, author of India Unbound. economy. Portfolio • 272 pp. • 978-1-59184-396-2 • $26.95 Portfolio • 244 pp. • 978-1-59184-301-6 • $26.95 Portfolio • 244 pp. • 978-1-59184-440-2 • $16.00 Paperback available October 2011 Albert-László Barabási linked How Everything Is Connected to New! Everything Else and What It Means for Joel Brenner Business, Science, and Everyday Life aMerica the “Linked could alter the way we think vulneraBle about all of the networks that affect our New Technology and the lives.”—The New York Times. Next Threat to National Security Plume • 304 pp. • 978-0-452-28439-5 • $16.00 A former top-level National Security Also available: Bursts, see page 40 Agency insider explores the digital secu- rity landscape, its players, philosophical New! and practical battles, and consequences Ann Bernstein for government, business, and the public. the case for Business Penguin Press • 352 pp. • 978-1-59420-313-8 • $27.95 in developing Available October 2011 econoMies Bernstein posits that business leaders need James Canton to stop playing defense and instead stand up the extreMe future for markets, free trade, and globalization. The Top Trends That Will Reshape Penguin Global • 412 pp. • 978-0-14-302652-5 • $34.95 the Future in the Next 20 Years Plume • 384 pp. • 978-0-452-28866-9 • $16.00 Ori Brafman and Rod A. Beckstrom New! t he starfish Dante Chinni and James Gimpel and the spider o ur patchwork nation The Unstoppable Power The Surprising Truth of Leaderless Organizations about the “Real” America “Like Blink, The Tipping Point, and The Foreword by Ray Suarez Wisdom of Crowds before it, showed me a Proposes a new way to understand provocative new way to look at the world America’s complex cultural and political and at business.”—Robin Wolaner, au- landscape, with proof that local com- thor of Naked in the Boardroom. munities have a major impact on the na- Portfolio • 240 pp. • 978-1-59184-183-8 • $15.00 tion’s behavior—in the voting booth and beyond. Gotham • 336 pp. • 978-1-592-40573-2 • $26.00 Now you can email your desk copy request Gotham • 336 pp. • 978-1-592-40670-8 • $17.00 to save time: [email protected]. Paperback available October 2011 Or fax to 212.366.2933 www.penguin.co M /a c a d e M i c 3 global trends New! New! Tyler Cowen Lisa Gansky the great stagnation the Mesh How America Ate All the Low-Hanging Why the Future of Business Is Sharing Fruit of Modern History, Got Sick, Most businesses follow the same basic and Will (Eventually) Feel Better formula: create a product or service, sell Named one of the The Economist’s most it, and collect money. “Mesh” businesses influential economists of the last decade, use social media, wireless networks, Tyler Cowen’s e-book sensation The and data crunched from every available Great Stagnation was “the most debated source to provide people with goods and nonfiction book so far this year” (New services at the exact moment they need York Times). them, without the burden and expense Dutton • 128 pp. • 978-0-525-95271-8 • $12.95 of owning them outright. “The Mesh is a New! very big idea.”—Seth Godin. t he age of the infovore Portfolio • 256 pp. • 978-1-59184-371-9 • $25.95 Succeeding in the Information Economy See page 8 New! Edward Glaeser New! triuMph of the city an ECONOMIST How Our Greatest Invention gets LUNCH Makes Us Richer, Smarter, Greener, New Rules for Everyday Foodies Healthier, and Happier See page 47 “Seamlessly combining economics and history, [Glaeser]…makes clear how cit- New! ies have not only survived but thrived, Devra Davis even as modern technology has seem- disconnect ingly made one’s physical location less The Truth About Cell Phone Radiation, important.”—Steven D. Levitt, University What the Industry Is Doing to Hide It, of Chicago. and How to Protect Your Family Penguin Press • 352 pp. • 978-1-59420-277-3 • $29.95 Synthesizing the findings and caution- ary advice of leading experts in bioelec- Jeff Gordinier tricalmagnetics and neuroscience, Davis x saves the world exposes of the dangers of cell phone use. How Generation X Got the Shaft But Dutton • 271 pp. • 978-0-525-95194-0 • $26.95 Can Still Keep Everything from Sucking Plume • 304 pp. • 978-0-452-29744-9 • $16.00 Paperback available October 2011 “This arch, funny meditation on the ‘for- gotten’ generation wedged between baby Ken Dychtwald, Ph.D. boomers and millennials tells the story of age power being liberated by being underestimated.” How the 21st Century —Fast Company. Will Be Ruled by the New Old Penguin • 224 pp. • 9780143115151 • $15.00 A Fast Company Best Business Book Tarcher • 288 pp. • 978-1-58542-043-8 • $15.95 William Easterly Alexandra Harney the china price the white Man’s Burden The True Cost of Chinese Why the West’s Efforts Competitive Advantage to Aid the Rest Have Done So Much Ill and So Little Good “The great business story of our time.”— Penguin • 448 pp. • 978-0-14-303882-5 • $17.00 Karl Taro Greenfeld, author of China Syndrome. Penguin • 352 pp. • 978-0-14-311486-4 • $16.00 New! Cynthia Enloe and Joni Seager the real state New! of aMerica atlas Thom Hartmann Mapping the Myths and Truths threshold of the United States The Progressive Plan to Pull Cowritten by two esteemed scholars, this America Back from the Brink comprehensive work upends many long- Offering not just an indictment of the held myths, drawing back the curtain to failures that have courted economic and reveal the U.S. today, from its changing environmental ruin, Hartmann also out- demographics to patterns of home own- lines five critical personal and policy so- ership to the kinds of food we eat. lutions to bring us back from the brink. Penguin • 128 pp. • 978-0-14-311935-7 • $22.00 Plume • 288 pp. • 978-0-452-29630-5 • $16.00 4 Business & Manage M e nt 2011–2012 global trends New! New! Eric Janszen Dean Karlan and Jacob Appel the postcatastrophe More than econoMy good intentions Rebuilding America and Improving the Ways Avoiding the Next Bubble the World’s Poor Borrow, Save, “Eric Janszen has written a powerful and Farm, Learn, and Stay Healthy important book about how we can build “Karlan is one of the world’s leading experts an American economy in which ‘finance on microfinance in developing countries, once again serves the productive economy and he’s done pioneering research around instead of rules it.’ He describes the job- the globe.
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