BET's New Reality Show Spin Off 'Frankie & Neffe' Premieres Tuesday, August 25 at 10:30 PM*

NEW YORK, Aug. 20 -- This summer, BET will premiere FRANKIE & NEFFE, a spin-off of the network's top-rated reality show KEYSHIA COLE: THE WAY IT IS, where cameras intimately follow the wildly entertaining mother and sister of R&B singer Keyshia Cole. The new reality series, premiering at a special time of 10:30 p.m.* on Tuesday, August 25 chronicles the two as they strive to gain financial independence, while taking on the responsibilities of implementing and maintaining positive lifestyle changes, raising families, and handling the drama and men in their lives. FRANKIE & NEFFE will regularly air on Tuesdays at 10:00 p.m.*

Breaking away from R&B star Keyshia Cole proves to be more difficult than expected, and emotions run high, but BET viewers will be rooting for this captivating mother and daughter through it all. With the help of life coach Lauren Lake, this dynamic duo tackles past hurts and explores new business endeavors as they transition to a new phase of their lives. The road to change is never easy and Frankie and Neffe will not always see eye to eye, but their love for each other and determination to make it will see these two through.

FRANKIE & NEFFE is a 10-episode reality series executive produced by James DuBose of DuBose Entertainment for BET.

For more on FRANKIE & NEFFE, please visit us at bet.com/frankieandneffe

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub- Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

SOURCE BET Networks

/CONTACT: Tricia N. Newell, +1-212-975-8230, [email protected], or Lyntina Townsend, +1-202-608-2745, [email protected], both of BET Networks/ /Web Site: http://www.bet.com /