Defining the scope of the Campaign SmartMove example: (VRS)

Bernd Knieling, VRS GmbH 3rd Take-up Seminar  Almada, Portugal  10th May 2016 Implementation partner: VERKEHRSVERBUND RHEIN-SIEG • • vv • • • 3rd Take up seminar  Almada, Portugal  10th May 2016 Bad Münstereifel

Kall Implementation area: FOUR MUNICIPALITIES

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3rd Take up seminar  Almada, Portugal  10th May 2016 Implementation area: FOUR MUNICIPALITIES

• vv • • 3rd Take up seminar  Almada, Portugal  10th May 2016 SmartMove: ACTIVE MEASURES • • vv • • • 3rd Take up seminar  Almada, Portugal  10th May 2016 SmartMove: OTHER ACTIVITIES • • vv • • • 3rd Take up seminar  Almada, Portugal  10th May 2016 Active measure: DIALOGUE MARKETING • • vv •

• 3rd Take up seminar  Almada, Portugal  10th May 2016 Active measure: BUSTRAINING • • vv •

3rd Take up seminar  Almada, Portugal  10th May 2016 Active measure: BUSTRAINING • • vv • •

3rd Take up seminar  Almada, Portugal  10th May 2016 Active measure: MOBILITY CHECK • • vv • • • 3rd Take up seminar  Almada, Portugal  10th May 2016 Active measure: CITIZEN AUDIT • • vv • •

3rd Take up seminar  Almada, Portugal  10th May 2016 Active measure: CIVIC PARTICIPATION

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3rd Take up seminar  Almada, Portugal  10th May 2016 Active measure: CIVIC PARTICIPATION • • vv •

3rd Take up seminar  Almada, Portugal  10th May 2016 Specific brochures: MAP “MOBIL IN…” • • vv • •

3rd Take up seminar  Almada, Portugal  10th May 2016 SmartMove: EUSKIRCHEN EXPERIENCES • • vv • •

3rd Take up seminar  Almada, Portugal  10th May 2016 15% SmartMove: EUSKIRCHEN RESULTS • …more trips with TaxiBus in SmartMove-municipalities • Comparing counts January 2015 with January 2016 vv • Cross-check: Municipalities without SmartMove active measures documented -2% in same period

3rd Take up seminar  Almada, Portugal  10th May 2016 31% SmartMove: EUSKIRCHEN RESULTS • …use the PT more often after receipt of the information package than before (32 outvv of n=102)

3rd Take up seminar  Almada, Portugal  10th May 2016 25% SmartMove: EUSKIRCHEN RESULTS • …replaced after participating the SmartMove campaign one or more trips by car with trips by PT pervv week (26 out of n=102) • 12x1 trip/week; 11x2 trips/week; 2x3 trips/week; 1x4 trips/week

3rd Take up seminar  Almada, Portugal  10th May 2016 42% SmartMove: EUSKIRCHEN RESULTS • …know the offer of local PT after participation at the SmartMove campaign (93 outvv of n=221) • Before the SmartMove campaign only 17,5% said they know the offer of local PT (87 out of n=498)

3rd Take up seminar  Almada, Portugal  10th May 2016 90% SmartMove: EUSKIRCHEN RESULTS • …feel in general better informed about the local PT after participating SmartMove campaignvv (92 out of n=102)

3rd Take up seminar  Almada, Portugal  10th May 2016 46% SmartMove: EUSKIRCHEN RESULTS • …know the TaxiBus as a part of the local PT after participating SmartMove campaign (101 vvout of n=221) • Before SmartMove campaign only 19% know the TaxiBus

3rd Take up seminar  Almada, Portugal  10th May 2016 51% SmartMove: EUSKIRCHEN RESULTS • …talked in their household with partners about the SmartMove campaign vv

3rd Take up seminar  Almada, Portugal  10th May 2016 38% SmartMove: EUSKIRCHEN RESULTS • …talked out of their household with other people about the SmartMove campaign vv

3rd Take up seminar  Almada, Portugal  10th May 2016 SmartMove: EUSKIRCHEN RESULTS • vv •

3rd Take up seminar  Almada, Portugal  10th May 2016 13 t/a SmartMove: EUSKIRCHEN RESULTS • …of greenhouse gas reduced by participants who replaced trips per car by trips per PT vvper year • Bustrainings and participation at local events were very successful

3rd Take up seminar  Almada, Portugal  10th May 2016 SmartMove: EUSKIRCHEN RESULTS • • vv •

3rd Take up seminar  Almada, Portugal  10th May 2016 After SmartMove: WHAT’S NEXT? • • vv • •

3rd Take up seminar  Almada, Portugal  10th May 2016 THANK YOU FOR YOUR ATTENTION!

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Contact: [email protected]

3rd Take up seminar  Almada, Portugal  10th May 2016 TaxiBusPlus

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3rd Take up seminar  Almada, Portugal  10th May 2016