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ALA Executive Board EBD # 6.3 2010-2011 TO: ALA Executive Board RE: Report of the ALA Development Office ACTION REQUESTED/INFORMATION/REPORT: ALA Development Office information report CONTACT: Keith Michael Fiels, Executive Director, ALA Kim Olsen-Clark, Director, ALA Development Office, [email protected] DRAFT OF MOTION: DATE: June 10, 2011 Executive Summary The purpose of the Development Office report to the ALA Executive Board Members is to provide an account of the progress made by ALA and its units in their strategic fundraising efforts. As represented by the level of gifts made and actionable next steps developed with various donors, significant progress has been made in the advancement of the fundraising continuum (i.e., identify, qualify, cultivate, solicit, steward) culture within ALA and its units. Accomplishments The primary focus of the Development Office has been ensuring that our fundraising systems, structures and services fully support ALA-wide goals. Since our last report to the Executive Board in April 2011, the Development Office has continued to work on defining and improving internal functions and processes, as well as external activities designed to garner new revenues for ALA. Following the list of accomplishments, further information about specific fundraising activities is listed to highlight the expanding role and reach of ALA. In addition, the Development Office continues to make improvements in gift processing, online giving, and developing policies and procedures to handle cultivation and stewardship in an efficient and effective manner. The ALA Development Office has been reviewing its efficiencies and making changes to help with workflow. Changes range from simple ideas such as arranging a new filing system for grant proposals to more complex tasks such as working with iMIS consultants to improve existing donor reports from the fundraising module. Strategic Priorities • As of 6/10/2011, the amount contributed to the Spectrum Presidential Initiative in gifts and pledges is $969,810 or 97% of the goal. This amount includes the recent grant of $200,000 plus a portion of the challenge grant from the Bill & Melinda Gates Foundation to the Spectrum Presidential Initiative. • As part of the Bill & Melinda Gates Foundation grant for Spectrum, the Development Office has developed a draft outline for a national meeting which will engage 10- 15 thought leaders on how ALA can best position its workforce development and diversity efforts. The Development Office is working closely with the Spectrum Executive Committee on this meeting. • Office for Diversity and Development Office submitted a Letter of Intent (LOI) to the Global Corporate Citizen staff at The Boeing Company for Spectrum Leadership Institute. • Letter of inquires submitted to Hugh Stuart Center Charitable Trust and May and Stanley Smith Charitable Trust on behalf of the Spectrum Presidential Initiative. ALA Executive Board 2011 Annual Conference Meeting Report Page 1 • Development Office continues to meet with ProQuest staff to discuss follow up steps on the letter sent to conference partners by Marty Kahn and Jay Jordan on behalf of the Spectrum Presidential Initiative. • As a follow up to the conversation which ALA President Roberta Stevens and ALA Executive Director Keith Michael Fiels had with Jay Jordan, OCLC President and CEO, the Development Office and Spectrum Strategic Counsel will meet with Mr. Jordan during the ALA 2011Annual Conference in New Orleans to discuss the Spectrum Presidential Initiative. • ALA Executive Director Keith Michael Fiels, the Public Information Office (PIO) and the Office for Information Technology Policy (OITP) have been independently meeting with staff from the Carnegie Corporation of New York to discuss potential collaboration projects as related to ALA’s strategic funding priorities plus potential projects which will celebrate the Corporation’s 100th Anniversary from November 2011 to October 2012. • ALA Treasurer Jim Neal and Development Office continue to discuss the Fundraising Advisory Committee and the proposed ALA-wide planned giving campaign. • The Development Office continues to work with individuals who have expressed interest in giving a planned gift to the Association. In addition, the Development Office will be approaching several Legacy Society members to see if they will sign a letter of support for joining the Legacy Society. This letter and other materials will be mailed to targeted members in late summer. • In May, the Development Office met with the FINRA Foundation on potential opportunities which could broaden the reach of the Smart investing @ your library program. • On behalf of YALSA, the Development Office met with the Margaret Alexander Edwards Trust to discuss potential opportunities in Baltimore. • Public Programs Office (PPO) met with the MetLife Foundation to discuss potential opportunities as related to ageing populations. Fundraising • PIO and Metropolitan Group finalized a media partnership with Lifetime (cable television media sponsor) in December 2010, granting ALA $38,000 to support the development of 15 and 30 second PSAs. Lifetime has also agreed to air the PSAs based on availability across their A&E and Lifetime Networks. • In May, ALSC and YALSA with the support from the Development Office submitted a second year funding request to the Dollar General Literacy Foundation for Everybody Reads @ your library which further supports Diá and Teen Read Week programs. • Three proposals were submitted to the Institute of Museum and Library Services (IMLS) for the National Leadership Grants Program: Association of College and Research Librarians (ACRL), Building Capacity for Demonstrating the Value of Academic Libraries; Office for Research and Statistics (ORS), Libraries Matter: Research on the Impact of Libraries, and Public Programs Office (PPO), ALA and StoryCorps. ALA Executive Board 2011 Annual Conference Meeting Report Page 2 • PPO and YALSA received notification from the National Endowment for the Arts that they have tentatively recommended funding in the amount of $20,000 for the Great Stories Club. • PPO has received notification from the National Science Foundation that they have awarded a grant of $218,917 for a new traveling exhibit for public libraries, Discover Earth: A Century of Change. • PPO has submitted a proposal to NEH under their Digital Humanities Start-Up Grants program. • On behalf of ALA and state library associations, the Development Office submitted a sponsorship request to Kodak Eastman for 2012 SNAP Day. The office continues to identify and solicit various corporate and foundation prospects on behalf of the coalition between ALA and state library associations for SNAP Day. • For the Library Champion program, ten private foundations were approached in March along with an additional thirty non-exhibitor companies for support to The Campaign for America’s Libraries. • Two Library Champions, Dollar General and FINRA Foundation, are now supporting The Campaign for America’s Libraries at the $10,000 level. Three new companies were recently added at the associate level membership: LSSI, The Rowman and Littlefield Publishing Group, Sisters in Crime. • Identification and qualification of prospects for an annual giving drive to The Campaign for America’s Libraries was completed. A first phase email and mail campaign for the Campaign was concluded in June. • Initial strategic discussions between the Development Office and the Office for Intellectual Freedom (OIF) to develop a fundraising plan for Banned Books Week. Thirty-four potential funders were identified, and OIF and the Development Office will begin a formal process of engaging the potential funders post Annual Conference. • The Development Office will be giving support to YALSA to identify, cultivate and solicit various corporate and foundation prospects for Teen Read Week 2012 and Teen Tech Week 2012. • The Development Office will be giving support to AASL to identify, cultivate and solicit various corporate and foundation prospects for their Learning for Life (L4L) campaign. • The Development Office will be giving support to PPO for their upcoming fundraising campaign to the Cultural Communities Fund in 2011. • ALA Development Office/Legacy Society to sponsor a Retired Members Round Table event at conference. • Development Office continues to give support to the Development Office and Government Documents Round Table (GODORT), International Relations Round Table (IRRT) and Retired Members Round Table (RMRT) on the development of fundraising plans. A first-phase email and mail campaign for GODORT was concluded in May. • Development Office continues to have ongoing strategic discussions with the Exhibits Round Table (ERT) about the Hoy Scholarship. ALA Executive Board 2011 Annual Conference Meeting Report Page 3 • The Development Office and PIO continue hold conversations with Warner Bros. about a possible sweepstake and give-away for the Harry Potter DVD 7b release in November 2011. This would be hosted on atyourlibrary.org. Building the Profession • Development Office gave support to ALA President Roberta Steven’s Frontline Fundraising Initiative Committee by managing the production of an interactive pdf of the toolkit for use by library trustees and public library staff as well as working with the Office for Advocacy on various communication and marketing vehicles for the ALA 2011 Annual Conference. • Development Office worked with ALA members and divisions on four fundraising programs for the 2011 ALA Annual
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