University of South Florida Scholar Commons Graduate Theses and Dissertations Graduate School 2009 The am shup as resistance?: A critique of Marxist framing in the digital age Adam Rugg University of South Florida Follow this and additional works at: http://scholarcommons.usf.edu/etd Part of the American Studies Commons Scholar Commons Citation Rugg, Adam, "The ashm up as resistance?: A critique of Marxist framing in the digital age" (2009). Graduate Theses and Dissertations. http://scholarcommons.usf.edu/etd/2173 This Thesis is brought to you for free and open access by the Graduate School at Scholar Commons. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Scholar Commons. For more information, please contact
[email protected]. The Mashup as Resistance? A Critique of Marxist Framing in the Digital Age by Adam Rugg A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts Department of Humanities and Cultural Studies College of Arts and Sciences University of South Florida Major Professor: Maria Cizmic, Ph.D. Daniel Belgrad, Ph.D Andrew Berish, Ph. D Date of Approval: July 10, 2009 Keywords: Hegemony, Girl Talk, Consumer Empowerment, Remix, Copyright © Copyright 2009 , Adam Rugg Dedication I would like to dedicate this to my mom, my dad, and Randy, all who supported me and made it possible for me to pursue my academic goals. Table of Contents Abstract ii Introduction 1 Chapter One: A Critique of Marxist Framing of the Mashup 10 Chapter Two: Girl Talk: A Case Study 25 Chapter Three: The Current Media Landscape 42 An Open Practice 44 Sanctioned Mixing 47 Consumers as Workers 51 i The Mashup as Resistance? A Critique of Marxist Framing of the Digital Age Adam Rugg ABSTRACT This thesis critiques contemporary scholarly approaches to the modern musical mashup that rely on outdated and over-generalized Marxist frameworks.