It Is What It Is: Tattooing the Brooklyn Way Peter Caruso Flash from The
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New York:New Tatoo England FEATUREDNEW R ELEASESTITLES 20153 IT IS WHAT IT IS: Tattooing the Brooklyn Way Peter Caruso Trace the evolution of the Brooklyn tattooing scene's iconographic status with this rare look into the borough's gritty history. Long before hipsters called Brooklyn home, tattoo legends like Tony Polito, Mikey Perfetto, Marcus Pacheco, and Ronnie Dell’Aquila set long-lasting trends from the '50s on, and gave young artists hope in this often unforgiving town. Peter Caruso visits over a dozen owners, artists, and customers, relating Brooklyn's 20th-century tattoo history through biographies of gritty, no-nonsense tattoo artists. Here, they get the attention they deserve as they focus on events that shaped their craft and style and what inspired them, as teenagers, to follow the path of this often thankless profession in New York's toughest borough. “Back in the day,” artists didn't apprentice, but, like the men in this book, learned the ropes in basements and worked out of kitchens, sometimes experimenting with Asian and tribal styles, but always returning to the colorful, traditional, American tattooing Brooklyn is known for. Peter Caruso was born and raised and currently resides in Bensonhurst, Brooklyn. He got his first tattoo when he was 15. After managing and apprenticing in Paul Raffello's shop for three years, he began his tattooing career. Size: 9 1/8" x 8 1/8" • 398 color photos • 144 pp. ISBN: 978-0-7643-4787-0 • hard cover • $34.99 FLASH FROM THE BOWERY: Classic American Tattoos, 1900-1950 Cliff White Between these pages are images of the original acetate rubbings from Charlie Wagner's turn of the 20th century tattoo shop, The Black Eye Barbershop, in the Bowery at Chatham Square in New York. This is the only known art that has survived from this shop, where Samuel J. O'Reilley's modern-day electric tattoo machine was born and patented. The imagery of this classic flash preserves the origins of American tattoos, when tattoo art was transferred to the client from these templates via an acetate stencil. Everything was done by hand until O'Reilley's electrified tattoo machine changed history. This rich heritage of folk art has more than 900 individual pieces of flash that provide commentary on the shop's clientele and reveal some of the social, economic, and political ideas of the time. Including nautical themes, Asian imagery, flowers, boxers, circus characters, and plenty of girls, this is an exciting collection of early American flash and a necessary book for the tattoo artist, aficionado, and student. Cliff R. White opened his first tattoo shop, Cliff's Tattoo, in Centereach, New York, in August of 1989. He has been researching and collecting tattoo memorabilia and history for almost 30 years. Size: 11 3/4" x 9" • 900+ b/w images • 400 pp. ISBN: 978-0-7643-3928-8 • box set • $99.99 Schiffer LTD. TAttOOING NEW YORK CITY: Style and Continuity in a Changing Art Form Michael McCabe This book is an exploration into the unique continuity that exists in New York City between the past and present of the intriguing art form of tattooing. Here the electric tattoo machine was developed, and has had a unique influence in modern tattooing worldwide. The technical and artistic values that first coalesced here during the early 20th century now are intrinsic to the art form. This creative process was pushed underground in the early 1960s when tattooing was banned in New York. After 35 years of marginalization, the city re-legalized tattooing in 1997 in response to the unprecedented surge in public enthusiasm and demand. Today, tattoo artists explore their trade as never before in the five boroughs of New York City; such rapid growth and change has put pressure on an art that continues to emphasize the values formalized over 100 years ago. Hundreds of color photos illustrate this fascinating text, which includes commentary from artists past and present. Michael McCabe is a tattooer and cultural anthropologist who lives and works in New York City. For the past 20 years, he has written and lectured extensively about the history of tattooing. Size: 8 1/2" x 11" • 358 photos • 160 pp. ISBN: 978-0-7643-1388-2 • soft cover • $29.95 .