THE BACK STORY Ron Dixon, former NY Giant, went from a small time college football player to a Super Bowl standout where his most notable performance came in Super Bowl XXXV with a 97 yard kick-off return for a touchdown. When Ron’s career ended prematurely, he missed the excitement, the challenge and the adrenaline rush that competing in professional sports provided. So what was next? How could he take it 2 THE MAXX again? 2 THE CONCEPT The journey won’t be easy. In order to recreate the anticipation and excitement that professional sports once provided, these athletes will be forced to walk on the edge of life; facing life-long fears while conquering some of the most extreme adventures going 2 THE MAXX. • Ron’s adrenaline-seeking guest won’t be aware of the journey that’s been chosen for him or her • Viewers will be catapulted into a world where modern day gladiators are caught off guard and out of their comfort zone • The cameras will be there to record every move and reaction; from the thrill of victory to the tragedy of defeat 3 PROGRAM DETAILS . 30 minute travel reality show format . Each episode will feature a different guest athlete AUDIENCE . “High Stakes, High Reward” adventures Ron along with his diverse list of pro athletes, comes with a built in audience established from . Guest will be unaware of the adventure their pro glory days. Through social media, these in advance athletes have been able to continue interacting with their fans on a day to day basis. Combined with extreme sports enthusiasts, thrill seekers and . Storyline full of exciting pursuits, travel lovers from all demographics, 2 THE MAXX amazing travel, successes and sacrifices will attract the 200+ million sports fans in America, ages 10-55+, both male and female. 4 THE ADVENTURES FIRST SIX (6) ADVENTURES TANDEM HALO JUMP, STARK, TN The ultimate skydiving adventure from 30,000 feet…Military style, high altitude, low open parachute jumping. EXOTICS RACING SCHOOL, LAS VEGAS, NV Driving some of the world’s fastest and most exhilarating super cars create the most extreme driving experience. BUNGEE JUMPING, MARBLE CANYON, AZ Don’t look down! A head first, 467 foot dive off the Navajo Bridge near the north rim of the Grand Canyon. FUTURE ADVENTURES L-39 FIGHTER JET ADVENTURE, ST. PETERSBURG, FL . Running Of The Bulls, Pamplona, Spain Climb into the cockpit and take the controls of one of the most . Skydiving At Mt. Everest, Asia aerobatic fighter jets ever designed…the L-39. White Water Rafting In The Zambezi, Zambia, Africa . Cage Diving With Great White Sharks, Cape Town OFFSHORE ROCKETS, MIAMI BEACH, FL . Skiing Whistler, British Columbia, Canada Blast across the waves off the coast of Florida in an incredible . Bungee Jump Into Live Volcano, Pucón, Chile high-performance boat experience. WING WALKING, SEQUIM, WA Wing walking is the most amazing and exhilarating flying experience of a lifetime. 5 THE MAXX PLAYERS DORSEY LEVENS AMANI TOOMER NICK ANDERSON Super Bowl Champ Super Bowl Champ NBA STAR Dorsey Levens is a retired running back in Amani Toomer is a former wide receiver who Nick Anderson is a retired professional the National Football League. He was drafted played almost his entire career for the New basketball player who played in the NBA for by the Green Bay Packers in the fifth round York Giants of the NFL. He registered over 13-years with the Orlando Magic, (149th overall) of the 1994 NFL Draft. He is a 1,000 receiving yards each season from 1999 Sacramento Kings and Memphis Grizzlies. former two-time pro bowl player who helped to 2003, was a member of the 2007 New He played in numerous postseason games the Packers win the Vince Lombardi Trophy York Giants that won Super Bowl XLII, and and lead the Magic in scoring his first 2 in Super Bowl XXXI against the Patriots. holds club records with 9,497 receiving yards, seasons in the NBA 668 receptions and 54 receiving touchdowns. PRINCE FIELDER SANTANA MOSS MICHAEL CLAYTON MLB STAR NFL STAR Super Bowl Champ Santana Moss is a former NFL wide receiver Michael Clayton is a former football wide Prince Fielder is a former MLB all-star who who played in the League for 14-seasons. He receiver who played professionally in the played for the Brewers, Tigers & Rangers. He played college football for the University of National Football League (NFL). He was was a 6-time all-star who holds the Brewers Miami, where he earned All-American drafted by the Tampa Bay Buccaneers 15th team record for homeruns in a season and, at honors. Moss was picked by the New York overall in the 2004 NFL draft. He played the time, was the youngest player in MLB Jets in the first round of the 2001 NFL Draft, college football at LSU. He became a NFL history to every hit 50-homeruns in a season and was was selected as an All-Pro in 2005. champion with The New York Giants in Super Bowl XLVI. 6 DISTRIBUTION PARTNERS . 24-hour Programming . Second largest video platform in the world . Exclusive Live Events . Daily & Topical Studio . 300MM unique visitors per month globally . Programming around premiere CBS Events – NFL Sec Football, Final Four, Masters . 80-100MM unique visitors per month in North America . College Sports . Football, Basketball, Baseball and Lacrosse . Partnerships with major media companies and leagues. World-Class Event Coverage . Motorsports, PBR & BRCA, World Surf League, . Premium, verified content that can be: PBA Bowling and more . live interviews, . Distribution . behind-the-scenes footage . Linear TV, Digital Distribution, TV Everywhere . full episodes, and more . Uses algorithm for better viewer targeting 7 PRODUCTION PARTNER Adrenaline Films, founded in 1991 by president Michael Murray, leads the central Florida production community with a team of thirty full-time staff. AF owns and operates a 24,000 sq ft facility that includes production stages, editorial rooms, control and mixing rooms, production offices and more. AF’s short list of clients include: . ABC . BBC . NBC . Discovery Channel . CBS . History Channel . Universal Studios . HBO . Mark Burnett Productions Although intimately involved in his business, Michael continues to contribute to broadcast programming. A few of his credits include: 2000 – 2008: Director of photography on the first eight seasons of CBS’s Survivor. 2006: Director of photography for the unscripted drama, The Contender with Sugar Ray Leonard and Sylvester Stallone. 2007: Shot Running the Sahara, a documentary feature narrated by Academy Award winner, Matt Damon. 2008: Directed the cinematography for History Channel’s documentary series, Expedition Africa 8 CBS SPORTS NETWORK Through the broadcast partner, CBS Sports Network, Partners will receive*: . Name-in-title reference in all show mentions & graphics . In-Show Integrations . Brand logo integration (ex: introducing brand sponsored challenge) . :30 commercial units per show . Billboards during commercial breaks . Custom Vignettes (custom :30 content with Partner tag) . Tagged Tune-Ins (show promo driving tune in with Partner tag) . Category Exclusivity * Benefits vary by Partnership Level. See Slide 13 for benefits overview. 10 DAILY MOTION SPORTS Through the video-sharing platform, Daily Motion Sports, Partners will receive*: . Custom Show Channel featuring 2 THE MAXX episodes (after airing on CBSSN) & Partners . Social promotion of show channel on Daily Motion social channels . Partner mention in all promotion to include marketing/PR features, press releases, and live streaming for live shows, events, and notable content launches . Name-in-title reference in all show mentions & graphics . :30 commercial units per show . Custom Vignettes (custom :30 content with Partner tag) . Tagged Tune-Ins (show promo driving tune in with Partner tag) . Billboards at open of show . Billboards at mid-show break * Benefits vary by Partnership Level. See Slide 13 for benefits overview. 11 OWNED/PARTNER PROPERTIES Through 2 THE MAXX & its partner properties, Partners will receive*: . Custom Production Content for Partner use to include: b-roll, outtakes, Partner features, etc. Access to feature 2 THE MAXX IP in collateral materials . Access to TV Creative Materials & Assets . Access to Show Footage . Name-in-title logo in all social posts (on 2 THE MAXX pages) . Weekly Facebook posts including Partner mention & promotion on 2 THE MAXX page . Weekly Tweets including Partner mention & show promotion from 2 THE MAXX handle . Partner links & mention on 2 THE MAXX official website . Banner ads on 2 THE MAXX official website . iHeart Media: Promotional Radio Tags . Clear Channel Billboard Promotion * Benefits vary by Partnership Level. See Slide 13 for benefits overview. 12 PARTNERSHIP LEVELS BENEFIT OVERVIEW TITLE PRESENTING SUPPORTING One (1) @ $360,000 Two (2) @ $220,000 each Seven (7) @ $100,000 each CBS SPORTS NETWORK Name-in-title reference (mentions / graphics) X In-Show Integrations 7 (every original episode) 3 (original episodes) 1 (original episode) Brand logo integration X X :30 commercial units per show 2 per original & 2 per re-air 1 per original & 1 per re-air 1 per original & 1 per re-air Billboards during commercial breaks 2 per original & 2 per re-air 1 per original & 1 per re-air 1 per original & 1 per re-air Custom Vignettes 7 3 Tagged Tune-Ins 14 (2 per week) 6 (2 per sponsored week) Category Exclusivity X For presented episodes For sponsored episode DAILY MOTION SPORTS Custom Show Channel X X X Promotion of Show Channel on social channels X If relevant to specific episode promoted If relevant to specific episode promoted