Travel Media & Public Relations
TRAVEL MEDIA & PUBLIC RELATIONS MARKETING OBJECTIVE Due to its affordability, authentic culture and heritage, one-of-a-kind cuisine, film tourism, outdoor recreational opportunities, and up-and-coming brewery scene, Albuquerque has increasingly become a place of interest for travel writers and travel professionals. By keeping Albuquerque top of mind with the media, ACVB is able to generate awareness, buzz, and positive coverage of the city and its unique offerings, thus resulting in an increase in both leisure and group tour travel, in addition to encouraging more conventions and meetings. National and international awareness of Albuquerque is vitally important, as media coverage of Albuquerque has been shown to have a significant impact on travel decisions. ACVB’s travel media contributions go beyond providing an impact to travel and conventions by providing significant value to the overall city and efforts to move the destination forward by improving awareness and desirability. ACVB also communicates positive coverage of the city, local events, partner information, updates, awards and accomplishments to a local audience as well. ACVB RESPONSE TO RFP - SOLICITATION No. P2015000056 7 MEDIA COVERAGE & PRESS RELEASES: LEISURE TRAVEL DESCRIPTION ACVB has an excellent reputation with national and international travel writers as being a professional, responsive organization. Relationships with writers and editors are maintained and developed using several methods, from creating unique pitches that are of interest to a variety of media, hosting journalists in destination through group press tours and individual media visits, and conducting in-person meetings with top-tier journalists (both travel and trade) in key markets. ACVB’s PR team regularly authors press releases for national and regional distribution.
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