Market Achievements History Product
Wrigley ENG 15.03.2007 12:56 Page 170 Market a confectionery product.These products deliver a Since its founding in 1891,Wrigley has established range of benefits including dental protection itself as a leader in the confectionery industry. It is (Orbit), fresh breath (Winterfresh), enhancing best known for chewing gum and is the world’s memory and improving concentration (Airwaves), largest manufacturer of these products, some of relief of stress, helping in smoking cessation and which are among the best known and loved brands snack avoidance. in the world.Today,Wrigley's brands are woven into Wrigley is one of the pioneers in developing the fabric of everyday life around the world and are the dental benefits of chewing sugarfree gum - sold in over 150 countries.The original brands chewing a sugar-free gum like Orbit reduces the Wrigley’s Spearmint, Doublemint and Juicy Fruit incidence of tooth decay by 40%. Its work and have been joined by the hugely successful brands support in the area of oral healthcare has resulted Orbit,Winterfresh, Airwaves and Hubba Bubba. in dental professionals recommending sugarfree gum Chewing gum consumption in Croatia exceeds to their patients. the amount of 34 million USD and holds 34.8% of the total confectionery market (Nielsen, MAT chewing AM06). In comparison with the past year, the gum companies in the market has witnessed a 3.2% growth, and today, United States, but the industry Wrigley's Orbit is in Croatia a synonym for top was relatively undeveloped. Mr.Wrigley decided that quality chewing gum, holding the leading brand chewing gum was the product with the potential he position in the confectionery category (chocolates had been looking for, so he began marketing it excluded).This product holds 57.4% of the total under his own name.
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