GLOBAL PARTNER Dear Readers

Automotive Technologie in Bavaria +e-Car

GLOBAL PARTNER Dear Readers,

Electromobility is currently the subject of intense For electromobility to achieve the breakthrough, it activity in the automotive industry. We expect the is also important to ensure that electric cars are beginning of the next decade to mark a turning cost-effective. Our customers are not prepared to point: Starting then, we will experience more pay more for an electric car than for a comparable sales stimulus from electric cars than from com- one with a combustion engine. The value analysis bustion engines. helps us as well as our partners to optimize concepts at an early stage, so that we can meet this Our roadmap for electrification is in place. In 2018 expectation. In coming years, the cost of batteries we will launch the Audi e-tron, our first fully elec- will drop significantly while they become more tric SUV. With a range of more than 500 kilome- efficient at the same time. ters, it is completely suitable for everyday driving. By 2020 we will offer three fully electric cars and For this reason, we are confident enough to pre- starting in 2021 we will be successively electrifying dict that by 2025, one third of the Audi brand cars one model in each of our key model lines. we deliver will be electrically driven. Until then, we are developing the qualifications of our Yet the success of electromobility is not solely employees for the upcoming transition. As a dependent on attractive and practical products. Its result, 6,000 employees have already trained as success or failure will depend on whether the electric specialists and advanced training for underlying conditions are suitable for customers. powertrain developers has been set up in part- As a manufacturer, we are asking for support from nership with the Technical University of public policymakers so that the infrastructure and Ingolstadt (THI). Qualification for the wide-rang- legal framework will facilitate the changeover. ing transformation is an important and responsible undertaking that we share with our partner To accelerate the transformation to emission-free suppliers. In this way, we are getting ourselves mobility, we are currently taking on an infrastruc- ready for the emission-free future of mobility. ture-related task that is unusual for a carmaker. In Europe, the Volkswagen Group with Porsche and Audi plans to establish a joint venture in coopera- Dr. Bernd Martens tion with BMW, Daimler and Ford. Together, we Member of the Board want to set up high-performance charging points of Management with up to 350 kW for fast charging when on long of AUDI AG, journeys on the main highway routes in Europe. Procurement

Bavaria is still the master of invention

The third CCI report from the your own technology expertise out the strengths and weaknesses Bavarian Chambers of Commerce and the exclusive right to its use. of Bavaria and its regions. 141,529 and Industry, “Patents in Bavaria The latter forms the basis of our European and 47,907 German 2017”, proves: Bavaria is the land present culture of innovation. By patent publications were evaluated of inventions! In 2015, Bavaria systematically using patent litera- to this end. Here, the qualitative produced around 29 percent of ture, companies and regions can considerations of patent publica- the German patents published by check and compare their technol- tions are particularly valuable. The the European Patent Office and ogy profiles against their compet- object of the analysis is not only the German Patent and Trade itors. The CCI report “Patents in the number of patent applications, Mark Office. This was an increase Bavaria 2016/2017” breaks down which is significant in its own of 3 percent compared to 2012. the core technologies not only right due to its sheer scope, but The technological innovation for Bavaria, but also for each of also their technical content. This performance in Bavaria correlates the individual CCI regions. It allows for the interpretation and with the high rates of investment thus provides decision-makers in assessment of Bavaria‘s innovative in research and development economy, science, politics and strength in research and develop- (R&D). management with valuable infor- ment efforts in core technologies. mation. With expenditure for R&D at Patent publications not only 3.26 percent of gross domestic Patent publications as early reflect the results of technical product (GDP), Bavaria remains indicators of innovative development efforts, but also one of the forerunners in Ger- performance document the patent applicant‘s many. In 2013, around 2.84 per The CCI report “Patents in Ba- commercial interest in a certain cent (80.4 billion euros) of Ger- varia 2016/2017” notes the fields market segment. Targeted patent many’s entire gross domestic prod- of technology in which Bavarian analysis can thus be used to derive uct was spent on R&D. Around economy and science actively information about future technical 55 billion euros of this came from generate innovation. The analysis trends and market development. the business sector and 22 per- is based on published patent The observation of patent publi- cent thereof came from Bavaria. applications (= patent publica- cations and the identification of tions) that were examined accord- the “technology pigeonholes” On the one hand, industrial prop- ing to regional origin. Further- pursuant to the IPC have proven erty rights lay the foundation for more, the analysis was based upon to be output-oriented indicators recouping investments in new two criteria: firstly according to for detecting technological trends. products, new processes and mar- proportions of technology areas One limiting factor that must be ket launches. On the other hand, that are recorded following the noted is that each region‘s published property rights such as International Patent Classification strength of innovation is only patents provide a comprehensive (IPC), and secondly according to reflected by the number of patent insight into the current status of the application activity of com- publications, which means the technology. It is therefore advisa- panies and research institutes. total innovative performance of ble to intensively investigate the each region is not comprehen- state of the art of global competi- The technology segments that sively represented. This would tors in advance of and alongside were assessed according to the require the consideration of other new developments. Patents also IPC were put into a German and innovation indicators (e.g. levels

Patents in Bavaria Patents provide effective protection for European context in order to map of investment in research and Patents in Bavaria

development, university density, Every patent publication can con- technology mentions in Germany number of students, concentration tain one or more IPC mentions, represents the strength of applica- of engineers, etc.). applicants or inventors. In 2015, tion activity in Bavaria in the rele- up to 535 technology entries vant technological fields. This (number of different IPC men- high proportion, with regard to all Core technologies in Bavaria tions) were named in published German patent publications in In 2015, the EPO and DPMA ana- patent applications by Bavarian these technology segments, docu- lyzed around 13,744 published applicants. To be able to assess ments the particular strength of patent applications from Bavarian the significance of the Bavarian research and development in applicants. This makes up a propor- top 20 technologies on a Ger- these fields of technology. tion of around 29 per cent of all many-wide scale, the German patent applications published in and European rankings of these Even in the German and Europe- Germany. In addition to consider- technologies have been listed as an rankings, the majority of these ing this one year, the development comparative figures. Population, technologies can be found in the of the most important fields of gross domestic product and com- highest positions. As such, these technology was also examined for panies were used as reference areas also exhibit high application the period spanning 2011 to 2015. values. Bavaria accounts for 15.6 impetus and significant innovation To this end, the first top 20 tech- percent of the population, 18.1 potential in an European context. nology classifications according to percent of gross domestic prod- In other words: Bavaria leads in the IPC were used to analyse uct and 18.5 percent of compa- defined technology segments that changes in applicant behaviour in nies in Germany. The proportion are of high significance with the leading technology segments. of patent publications lies at 29 regard to innovation at a national As previously outlined, the “tech- percent for 2015 and is therefore and international level. For exam- nology pigeonholes” are deter- 1.7 times higher than the average. ple, economic and R&D institutes mined by the selection of the IPC. The Bavarian proportion of IPC invested heavily and documented

Fig. 1: Ranking of the top 20 Technologies in Bavaria as compar with Germany and Europe, and the proportion they make up of German patent publications (2015) Patents in Bavaria

high levels of development exper- Furthermore, Bavaria‘s propor- ranking positions in Germany tise in the form of patent application of technology fields such as and are thus decisive in setting tions in “semiconductor devices”, “gearings” (IPC = F16H), technology trends. “diagnosis; surgery; identification” “vehicles; vehicle fittings or and “shafts; elements of crank- vehicle parts” (IPC = B60R), Figure 2 shows the development shaft mechanisms; bearings”. In “Electrical digital data proces- of the top 20 technologies from this way, competitive advantages sing” (IPC = G06F) and “shap- 2011 to 2015. The field of are systematically secured in these ing or joining of plastics” (IPC = technology concerning “vehicles, future-oriented fields of technol- B29C) is extremely significant vehicle fittings or vehicle parts” ogy. (figure 1). These also take the top (IPC = B60R) is in first place in Ger-

Fig. 2: „Top 20“-technologies in Bavaria between 2011 and 2015 Patents in Bavaria

many, 38.2 per cent of which is Patent applicants made up by Bavaria. This technol- from Bavaria It should be noted that one or – in ogy has been showing enormous Patent applications were used to the case of collaborations – several positive development since 2011. identify the top 50 patent appli- applicants/inventors can be named Automobile manufacturers in cants for 2015. This circle of com- in patent publications. Here, the Bavaria dominate with their devel- panies and institutes was the source joint patent applications are clear opment efforts, making up around of the patent applications that make proof of collaborative research two fifths of this field of innova- up the majority of the top 20 tech- efforts. In 2015, a total of 2,364 tion. nologies list. applicants were registered in

Fig. 3:Top 50 patent applicants from Bavaria: Metions of company in patent publications Patents in Bavaria

Fig. 4: Proportion of Bavarian reference values in CCI regions (reference year: 2015 / GDP 2014)

13,744 patent publications. The 50 analysis. Many SMEs do not sub- and Upper Bavaria. A further fifth most active patent applicants in mit patent applications for finan- can be attributed to the CCI Bavaria are responsible for over 70 cial or secrecy reasons. region of Nuremberg for Central per cent of all applications. In Franconia. The patent innovation other words: 2.1 per cent of appli- The patent innovation index index (PII) implemented here cants based in Bavaria placed more (PII): provides a quick overview of than two thirds of the patent In the following, the proportion of regional innovative performance, applications at the DPMA and individual CCI regions in Bavaria is measured using patent publica- EPO. assessed in comparison to patent tions and reference values. If the publications made in Bavaria and PII is less/more than one, then As positive as this accumulation Germany as a whole and in relation the innovative performance of may seem from the view of these to reference values (population, that region is lower/higher than companies, it does involve a sub- gross domestic product, compa- average. stantial risk when it comes to nies). In figures 4 and 5, the pro- research strategy. The multitude portion of patent applications in With regard to reference values, of small and medium-sized enter- Bavaria and Germany for each population, GDP, companies and prises is underrepresented in this region is given as a percentage. patent publications, the current consideration. Nevertheless, SMEs distribution of innovative perfor- are currently the innovation driv- The strength of mance across Bavaria is ers when it comes to the develop- CCI regions in Bavaria predominantly even. The region ment of new technologies and According to this evaluation, over of Munich and Upper Bavaria products. This link cannot be con- two fifths of patent publications presents the highest patent activi- clusively proved using the patent come from the region of Munich ty in Bavaria. Nevertheless, the

Fig. 5: Proportion of German reference values in CCI regions and Bavaria (reference year: 2015 / GDP 2014) Patents in Bavaria

clusters such as “medicine” or “mechatronics and automation”. In this respect, patent indicators can be used to support arguments for strategic, technology-oriented innovation, economy and cluster poli- cies.

Data source: EPO and German Patent and Trade Mark Office (DPMA) Data collection: Hamburg Chamber of Commerce Data analysis: CCI Nuremberg for Central Franconia Download: https://www.bihk.de/bihk/bihk/Nach- richten/bayern-ist-erfinderland.html

Fig. 6: Regional proportion of published patents in Bavaria according to CCI region; Patent innovation index for the Bavarian CCI regions Authors for the BCCI: PII of 1.1 speaks of innovative Regensburg for Upper Palatinate / Dr.-Ing. performance that is only slightly Kelheim (PII = 2.2) are particular- Robert Schmidt above average. Bavaria‘s positive ly noteworthy centres of innova- Head of Innovation & results in innovative performance tion. Environmental Affairs are essentially based upon the outstanding position of the CCI Conclusion regions Nuremberg for Central Patents generally document the Franconia, Upper Palatinate/Kel- spirit of innovation and research Dr. Elfriede Eberl heim and Upper Franconia Bay- findings even before a product has Innovation reuth. been launched on the market. This Consultant Research | information helps to accelerate Universities | New technologies The innovative strength of proprietary development projects. Bavaria and This includes halting projects if the the CCI regions in Germany state of the art has already been The Bavarian CCI regions per- achieved by competitors. Bavaria Nuremberg Chamber formed very well in comparison with covers seven of Germany‘s top 10 of Commerce and Industry (CCI) the total German average. Seen in fields of technology. With regard for Central Franconia terms of Germany as a whole, The to population, gross domestic prod- Innovation | Environmental Affairs PII of Bavaria PII (PII = 1.7) and uct and companies, the percentage Ulmenstr. 52 the individual CCI regions is alto- of German technology entries D-90443 Nuremberg gether more positive (figure 6). made up by Bavaria is far above Email: [email protected] www.ihk-nuernberg.de This result illustrates Bavaria‘s high average. Bavaria‘s top 20 also cover innovative strength, which is spread five of the ten technologies in a Bavarian Chamber of Comerce and across several regions. The CCI Europe-wide comparison. The Industry (BCCI) regions of Upper Franconia Bay- patent indicators bring to light a Balanstrasse 55–59 reuth (PII = 2.1), Nuremberg for region‘s key areas of innovation, D-81541 Munich www.bihk.de Central Franconia (PII = 2.6) and which could also be found in The second generation of the Audi Q5 – even sportier and more multifaceted

Audi presents another successful model: The SUV with the four rings combines the sportiness of an Audi saloon with a multifaceted character and a highly flexible interior. Whether in its connectivity, efficiency or driver assistance systems – the new Audi Q5 once again sets standards in its segment.

“The first Audi Q5 was for many years the world's best-selling SUV in its class. It was no easy task to design its successor, but that is precisely why it is so very exciting,” says Rupert Stadler, Chairman of the Board of Ma- nagement at AUDI AG. “With the new Q5 we are setting the bar a notch higher. Among the great innovations are the quattro drive system with ultra technology, highly efficient engines, the air suspension with damper control and a comprehen- Audi Q5 – front view sive line-up of infotainment and assistance systems.” convey an image of width and Weight saved: up to 90 kg The new SUV from Audi takes a presence. The tail lights are also (198.4 lb) lighter sporty and taut stance on the street. available with optional dynamic than the previous model A sculpturally flared Singleframe turn signals. The tailgate wraps 4.66 meters (15.3 ft) long, 1.89 grille with a solid frame domina- around the C-pillars – a typical meters (6.2 ft) wide and 1.66 meters tes its aerodynamically flat front feature of the Q models from (5.4 ft) tall with a 2.82 meter (9.3 ft) end. It is available with headlights Audi. A diffuser insert integrates wheelbase – compared to the pre- that are either in LED or high- the exhaust tailpipes. vious model, the new Q5 has grown resolution Matrix LED technolo- Audi is offering the new Q5 in 14 in nearly all of its dimensions. Con- gy with dynamic turn lights. different exterior colors. Five sequently, the unladen weight was newly configured equipment lines reduced – depending on the engine Typically Audi: Reference are available – sport and design, – by up to 90 kg (198.4 lb). Steels to the quattro drive the S line sport package, design with maximum tensile strength and A distinctively curved and strong- selection and the S line exterior aluminum form an intelligent mate- ly undercut shoulder line gives package. They influence the over- rial mix in the body. structure to the side view. The all appearance. The new Q5 also stands at the top strongly emphasized wheel arches In the design line, contrasting of its class in its aerodynamics. The are a reference to the quattro per- gray add-on parts emphasize the four-cylinder versions attain a cd manent all-wheel drive system, rugged character of the new figure of 0.30 with the aerodynami- and the low greenhouse tapers SUV, while the sport equipment cally optimized roof. Wind noises back down early. Just as at the line of the Audi Q5 has parts fully are exceptionally low, and vibration

The second generation of the Audi Q5 Audi the of generation second The front, horizontal lines at the rear painted in the exterior color. comfort is high – the new SUV The second generation of the Audi Q5

from Audi indulges the driver and partment ranges from 550 to 610 sumer electronics such as zoom- passengers with the best interior liters (19.4 to 21.5 cu ft), 10 liters ing gestures. If the new Q5 has an acoustics in its class. (0.4 cu ft) more than in the pre- automatic transmission, it also has vious model. When the rear bench the larger MMI all-in-touch Spacious and wide: is folded down, this volume grows including haptic feedback. the interior to 1,550 liters (54.7 cu ft) . Cargo The MMI operating logic is The interior offers a lot of space loading is simplified by intelligent based on the flat hierarchies used for five persons, and it surpasses solutions like a standard, variably in today‘s smartphones, and it the previous model and its com- folding mat, optional sensor con- offers such features as intelligent petitors in key dimensions. Its hori- trol of the power tailgate and free-text search. The new na- zontally oriented lines underscore manual lowering of the body via tural-language voice control func- the impression of width and com- the optional air suspension. tion also recognizes inputs from fort, and a three-dimensional trim everyday speech. Serving as an strip runs across the entire width of Simply coherent: additional third operating level in the instrument panel. The new controls and displays the new Audi Q5 is the multifunct- equipment lines concept offers Operation of the new Audi SUV ion steering wheel plus. Audi can customers a broad selection of is intuitive and is marked by three deliver a newly developed head- colors and materials. great new features. The optional up display as an option. It projects The new, high-efficiency air condi- Audi virtual cockpit presents bril- relevant information onto the tioner is available in two versions. A liant graphics on its high-resoluti- windshield – including from dri- three-spoke multifunction steering on 12.3-inch screen. The driver ver assistance systems – as sym- wheel is standard; additional func- can choose from two views – a bols and numbers that can be per- tions such as steering wheel heating classic view with large round ceived quickly. are optional. Seat features range all instruments and a mode in which the way to a pneumatic massage the navigation map or lists domi- Audi navigation: function. When it is dark, the optio- nate. The also optional head-up “Personal route assist” nal ambient lighting (standard with display projects key information The new Audi Q5, like the Q7 and design selection) creates an attractive onto the windshield. the A4, has a self-learning “personal atmosphere in 30 different colors. The MMI terminal in the center route assist” function. After activat- The workmanship quality in the console acts as the main control ing this function, the navigation new Q5 is uncompromising. element. In the top infotainment system learns the routes and desti- The rear seat back of the new Audi system, the MMI navigation plus nations that the customer regularly Q5 is split into three segments. with MMI touch and an 8.3-inch selects, and it associates this informa- Longitudinal and seat back angle display, a touchpad is integrated tion to the parked position and time adjustment are optional. Depend- into the rotary pushbutton. It of day. ing on the rear seat position, the recognizes handwritten entries as For as long as it is active, the system basic volume of the luggage com- well as gestures familiar from con- therefore learns from the customer‘s behavior and uses this information to suggest optimized route planning for the next trip – even while navigation is inactive. The navigation system incorporates the three most likely destinations into the calcula- tion, taking into consideration both the arrival time and current traffic levels. For instance, the system can suggest that the customer activate navigation to find out about potential alternative routes. The driver decides whether or not to activate the function. He also has the option of deleting saved destinations. If the function is deactivated, the system does not store the destinations and does not consider deleted destina- Audi Q5 – quattro drivetrain tions or the routes driven. The second generation of the Audi Q5

The predictive efficiency assistant helps the driver save fuel by specific information on the car‘s surroundings. Adaptive cruise control (ACC) including traffic jam assist can handle some of the steering work in slow-moving traffic. Audi active lane assist makes it easier to stay in lane. Distance warning alerts the driver when the distance to a vehicle drops below a safe distance. Cross traffic assist rear, the exit warning system, collision avoid- ance assist and turn assist are other new features that perform excellently in pursuit of safety. The same applies to the pre sense Audi Q5 – driver assistance systems – overview of sensors systems – Audi pre sense city is a standard feature which warns of Online via LTE: sound introduces the spatial di- pedestrians and vehicles and may MMI navigation plus mension of height. The Audi initiate automatic emergency brak- MMI navigation plus utilizes the tablet, which is also new, serves as ing within system limits. Park Audi connect module to integrate a flexible Rear Seat Entertain- assist, the camera-based recogni- a LTE module and a Wi-Fi hot- ment device. The Audi smartpho- tion of traffic signs and hill des- spot – this lets passengers go on- ne interface also brings Apple cent assist round out the features. line with up to eight mobile de- CarPlay and Android Auto into vices. the new Q5. Powerful quintet: Audi connect enables convenient TDI and TFSI engines roaming in Europe for many Audi Driver assistance The new Audi Q5 is launching in connect services with its perma- and safety systems Europe with five powerful and nently installed SIM card – the In its driver assistance systems, the efficient engines: four TDI en- Audi connect SIM with a flat data new Audi Q5 also tops its segment gines and one TFSI. They have rate. If they wish, users can also with a broad range of high-tech added up to 20 kW (27 hp) of book data packages for the Wi-Fi options. In their intelligent inter- power, with fuel consumption hotspot at attractive prices, which play, the systems represent a next however being significantly re- also include EU roaming. step towards piloted driving. They duced. Particularly the 2.0 TDI The free Audi MMI connect app are bundled into three packages – engines in the new Q5, with out- produces a close interconnection Tour, City and Parking. puts of 110 kW (150 hp), 120 kW between the car and smartphone or a smartwatch and offers other services. They include remote checking of important vehicle states, online media streaming and transmission of a calendar from a smartphone to the MMI.

High-end option: the infotainment modules The Audi phone box connects smartphones to the vehicle‘s an- tenna for optimal reception quality; it also charges smartphones inductively according to the Qi standard. The Bang & Olufsen Audi Q5 – rear cross traffic assist Sound System with innovative 3D The second generation of the Audi Q5

(163 hp) and 140 kW (190 hp), are highly efficient. The two-liter diesel is also a highly efficient engine in the version with 140 kW (190 hp). The two top engines combine ample power with efficiency. The further developed 2.0 TFSI has an output of 185 kW (252 hp), yet it only consumes 6.8 liters of gasoline per 100 km (34.6 US mpg), which equates to 154 grams CO2 per km (247.8 g/mi). The also intensively revised 3.0 TDI increases output to 210 kW (286 hp) with 620 Nm (457.3 lb ft) of torque.

Versatile and efficient: Audi Q5 – overview of Audi drive select drivetrain The drivetrain of the mid-size distributes torque between the between comfort and dynamics, SUV has been redeveloped from wheels as necessary and thereby which the driver can select via the ground up – this also applies to provides a maximum of driving Audi drive select. In addition to the six-speed manual transmission, dynamics – this is another new adjusting damper control, the new seven-speed S tronic and eight- feature in this model series and in adaptive air suspension can be speed tiptronic (only with the 3.0 the competitive field. used to vary the ride height of the TDI). The automatic transmissions car body over five stages. In the integrate a fuel-saving freewheel Resolving contradictions: Audi Q5 3.0 TDI, these two function. The driver controls it by the chassis systems and the sport differential a selection lever or by shift paddles The new Audi Q5 enables hand- are bundled into a new central on the steering wheel; in both ling that combines very different chassis control unit. cases, the control signals are trans- strengths – it is sporty while In the standard system, Audi drive mitted electronically. being extremely comfortable. select, which accesses various The new quattro drivetrain with Creating the basis for this are the technical modules, the driver can ultra technology is standard equip- select one of as many as seven ment for the 2.0 TDI with 120 kW driving modes. The two new (163 hp) and 140 kW (190 hp), and modes, lift/offroad and allroad, for the 2.0 TFSI with 185 kW emphasize the offroad character of (252 hp). Audi can deliver it as an the Audi Q5 optimally. option for the entry-level diesel The new Audi SUV comes from engine with 110 kW (150 hp). The the factory with 17-inch alloy quattro with ultra technology wheels. The design and sport always disengages the rear-axle drive equipment lines come with 18- whenever it is not needed, and if inch wheels, and the S line sport necessary it can proactively re- package and Audi design selection engage it. The new concept boosts come with 19-inch wheels. efficiency without reducing trac- newly developed five-link suspen- Wheels up to 21 inches in diame- tion or driving dynamics. sions and also the new electrome- ter are available as options. In both the front-wheel drive and chanical power steering system. quattro drive versions, torque vec- Dynamic steering is available as an Contact: toring gives handling a refined option; it varies its gear ratio Josef Schloßmacher touch. The intelligent software according to the driving speed and AUDI AG solution always delivers a dynamic, steering angle. I/GP-P precise and controllable driving Customers can choose from two D-85045 Ingolstadt Phone: +49-841-89-33869 experience. For the V6 diesel, extension stages of springs and Fax: +49-841-89-90786 Audi can deliver an optional sport damping. The chassis with damper [email protected] differential at the rear axle which control offers a very wide spread www.audi.com New comfort functions with ADAS sensors

As a result of autonomous driving, ADAS sensor systems will be standard in many of the next vehicle generations. They can also be used for functions beyond vehicle automation. Close collaboration between OEMs and suppliers will play a key role in this area.

The automotive industry is undergoing radical change. Car connectivity, innovative solutions for human-machine interfaces, big data and, above all, autonomous driving will define individual mobility in the future. New play- ers like Google and Tesla are accelerating the trends classic manufacturers started by more rapidly implementing features without the burden of fixed development processes, mature E/E architectures and modular systems with millions of identical parts. Established manufacturers are re- Systems for hands-free opening and closing of liftgates such as Brose‘s “Hands-Free Access” already demonstrate how sensor technology and mechatronic comfort sponding by building alliances features can work in unison with IT infrastructure providers and classic software companies to added to the radiator grille, a Comparatively little attention has advance autonomous driving tech- high-resolution camera to the been paid so far to the possibility nologies as quickly as possible. front along with four other cam- of also using the new ADAS sen- eras that enable a 360 view. The sor systems for functions outside By 2020 we can expect autono- ultrasound technology commonly of their primary range of tasks. mous driving to be implemented used today as a parking sensor will This technology has untapped at level four (of five) in upper likely disappear altogether and be potential for other areas: complex mid-range vehicles and luxury replaced by radar. One of the rea- and expensive ADAS sensor tech- models. The vehicle is already sons for this is because system nologies ensure safety while driv- fully automated at this stage, but components for car-to-X commu- ing, but they are not used when the driver must take control as nication, which also play an the car is stopped or parked. They soon as the system can no longer important role in autonomous driv- could provide valuable services for handle these tasks. German ing, will need the space occupied mechatronic comfort features OEMs have already defined most by the ultrasonic sensors. It will relevant to consumers here; the of the sensor systems necessary be crucial for this sensor tech- 360° cameras used today already for this: LIDAR sensor technolo- nology to become the standard as create a kind of “cocoon” around gy, which monitors the space in autonomous driving progresses. the vehicle. front and behind the car, is sup- The corresponding E/E architec- plemented by Short Range Radar, tures and computer systems need- Sensor technology can also pro- which also “looks” forward and ed to process the resulting flood vide greater comfort, as systems for

ADAS-Sensoren back. A long-range radar sensor is of data are already available. hands-free opening and closing of ADAS-Sensoren

for this to work, the vehicle‘s electronics architecture must be designed in a way that gives the comfort features corresponding access to the sensor data. Consi- derations must also be made of course with regard to aspects and obstacles of data security between different security levels. This kind of collaboration must be based on trust, but it is economically viable and worth the effort when it The opening area of the side doors is completely covered by the “sensor cocoon” results in innovations: once estab- around the vehicle lished, the cooperation can lead to liftgates show. Brose introduced changes in society and the expec- the cost-effective development of this technology for the first time tation of unchanged mobility additional functions. in 2009: a capacitive sensor under regardless of age. This technology the bumper sends a signal to open can also benefit families: for and close the liftgate when it example, doors would stop auto- detects a foot movement. The matically before a collision occurs keyless entry system verifies that when children swing them open. the user is in possession of the Comfort features like this are key and then sends a command to possible with the right ADAS the liftgate control unit. This func- sensor technology. However, tion is practical for loading the some applications will require Autoren trunk when your hands are full, additional sensors such as opening Thomas Schindler for example. doors when the car is parked and Leiter Elektronik the assistance systems are not Brose Gruppe Standard sensor technologies will enabled. Developing such systems also make new comfort features is one of the key activities of possible in the near future. Power Brose electrical engineers. opening and closing side doors are one example, as Brose presented The scenario above is still a long at the last International Motor way off; ADAS functionality drives Christoph Maag Show. In this case the “sensor sensor technology development at Leiter Entwicklung Elektronik cocoon” around the vehicle can be OEMs, not comfort. Collabora- Brose Gruppe fitted with special sensors to tion with automotive suppliers in detect an obstacle and reliably this area can help. Established stop the door before it comes into system suppliers have experience contact with it. This would be with actuator systems in the field extremely useful – especially in of comfort features and can offer Brose Fahrzeugteile GmbH & Co. parking garages or when parking the necessary mechatronics and Kommanditgesellschaft, Coburg on the edge of the road – because sensor systems as a package solu- Max-Brose-Str. 1 96450 Coburg the sensors can be used to moni- tion from a single source. This Tel: 09561/21-0 tor the blind spot and prevent col- requires intense exchange with www.brose.com lisions with cyclists, for example. OEMs. For example, none of the The additional user benefits also technologies available on the mar- Kontakt extend to exiting the vehicle: for ket today can offer sufficient envi- [email protected] instance, the door swings open as ronment recognition on its own. Umsatz 2016 far as possible and then locks in This calls for “sensor fusion” – 6,1 Mrd. Euro place thanks to the built-in door the combination of various tech- Kunden check enabling the door to be nologies. For instance, the combi- rund 80 Automobilmarken used as a support for more con- nation of a radar system and com- sowie über 40 Zulieferer venient exiting. Such features will plementary sensors for collision Mitarbeiter 2016 become increasingly important in protection could be used to pro- fast 25.000 view of the expected demographic tect doors when they open. But The future is connected – Audi is driving digitalization in the automobile

Intelligent networking is a key for the future of the automobile. Already a leader in this area, Audi continues to expand its lead – with the first car-to-x services from Audi connect, with new infotainment modules and the high-precision digital map from HERE for piloted driving. Audi customers will enjoy even more comfortable, safe and efficient mobility in the connected cars of tomorrow.

The term Audi connect covers all applications and developments that connect an Audi with its driver, the internet, the infrastructure and other automobiles. Audi is putting the pedal to the metal in this field of technology, completely integrating the car of tomorrow into the digital world of the customer. Audi launched its first digital information services, such as point-of-interest search or news, back in 2009. Numerous additional services have followed since then, including traffic information online and navigation with Google Earth and Google Street Audi Smart Display - communicates via WLAN with the MMI Navigation plus View. Remote functions used in and Audi connect. combination with a smartphone or smartwatch have also been seam- the Audi connect services and Now the company is launching lessly integrated into the car for saves roaming charges when tra- the next stage of Audi connect. some time now. Audi developers veling in other European countries. Since this year, the first car-to-x are now working on the seamless The connect services emergency services are available to custom- connectivity between car and in- call and online roadside assistance ers: traffic sign information and frastructure as well as between the cover key emergency and assis- hazard information (for Europe) cars themselves. tance functions. The Audi MMI and traffic light information on- connect app brings the customer‘s line (for the USA). The intelligent Audi connect and smartphone and the car even clos- analysis of the data generated by swarm intelligence er together with services such as the cars themselves gives rise The new Audi connect SIM online media streaming, calendar step-by-step to a new form of makes online access child‘s play. It linking and the remote control of swarm intelligence. With its help,

Intelligent networking includes a flat-rate data plan for certain functions. Audi customers in the future will Intelligent networking

spend less time waiting at red lights, be warned in advance of hazards and experience safe piloted driving. To be able to process this quickly expanding volume of data, Audi is investing in new hardware technologies, in particular with the Modular Infotainment Platform (MIB). The next version, MIB2+, supports the LTE Advanced wireless communication standard, and Audi is also exploring the LTE-V automotive standard. Cars can use this to interconnect directly and spontaneously. Another important foundation for piloted driving besides a per- HERE HD Map - captures billions of 3D points to model the road surface fect online connection is the HERE HD Live Map. The high- into the boundless knowledge of precision digital map is conceived the cloud. The cockpit is also get- as an independent, continuously ting a complete overhaul with the extensible and updatable plat- Audi virtual dashboard. In addi- form. Whether carmaker or sup- tion to the Audi virtual cockpit, it plier, municipal traffic manager or includes two touch displays with service provider: HERE is acces- haptic feedback that can assume a sible to all. variety of functions. The fully digital implementation

Controls and displays of the Audi control concept cre- Audi virtual engineering terminal Audi is also setting new standards ates the foundation for a system for controls and displays with that adapts ideally to the use pat- solutions such as the Audi virtual terns of individual customers. Virtual reality cockpit, MMI touch and the natu- With intelligent messages and Audi is increasingly turning to ral speech voice control system. personalized content, it becomes a high-tech simulation tools. With In the future, the latter will tap personal assistant in the car. the Audi VR experience, customers can now virtually experience the car of their choice at the dealership. In three dimensions and from a 360-degree perspec- tive. The new high-tech tool uses the original design data from Technical Development, where VR tools are also becoming increasingly important.

Contact:

Michael Crusius AUDI AG I/GP-P D-85045 Ingolstadt Tel.: +49-841-89- 573971 Fax: +49-841-89-90786 [email protected] Audi TT Coupe - Audi virtual cockpit www.audi.com Quality – an often neglected key player

In times when products are becoming more and more complex coupled with rising cost pressure and increasing demands with regard to functionality, comfort and visual features, companies are having to work extremely hard to deliver adequate quality. Legal and normative guide- lines also mean reduced room for maneuver. Nevertheless, customers still expect robust products, especially when longer term use is required.

A sign that these expectations are not being fulfilled, however, is that there has been a growing trend of product recalls over the last few years, particularly in the automotive industry. One of the main influences on this phenom- enon is the increase of standardization in nearly all areas of product development. Without a doubt, such standardization is a fundamentally sensible, welcome time can also damage a company’s cause identifying and eliminating and sustainable step in terms of reputation incredibly. Controlled risks early on avoids problems quality assurance. A relapse to- design and development proces- that may later need to be solved wards high individualization would ses that are clearly and consist- through expensive reactive meas- not be a suitable solution to rever- ently documented also help to ures. This approach frees up se this trend. In reality, the solu- fulfill relevant normative and legal human resources and also has tion lies in focusing on quality requirements. financial and image-related advan- concerns. Some areas of activity tages. Developers are also able to are outlined briefly below. Processes such as requirement focus on their core business and and risk management should be do not have to constantly deal Quality should be taken into worked through in a structured with old problems. account at an early stage of prod- manner right from the start. The uct development so as to avoid intelligent use of preventive qual- However, even the best-possible the enormous cost of subsequent ity methods can have a considera- preventive methods will not avoid

Quality management Quality corrections, which at the same ble influence here. This is be- all problems. Despite careful avoid- Quality management

ance strategies, a number of prob- need to take this very seriously. You can only operate successfully lems remain – though these are Otherwise, companies will quick- with the right specialist for the manageable and can be specifical- ly be confronted with existential right task. We have recognized ly addressed. A fast and struc- risks fueled by potential claims that a high level of profession- tured approach needs to be adopt- for compensation. alism, which is accepted in the ed, ideally in the form of a pro- development sector as a matter of cess. A root cause analysis should The aspects mentioned above are course, also plays an extremely be carried out very early in the not rocket science and yet many important role in quality manage- solution process to exclude con- companies, however innovative ment. flicts of competence and ineffec- and modern they may be, struggle tive measures from the very start. to manage these activities effec- Quality requires specialists! As The more problem-solving activi- tively. Practical experience shows well as trained, experienced qual- ties are defined in a process and that in many places, a good stand- ity engineers who observe the the more analytical and methodi- ard of quality is not a foregone classic quality assurance tasks, cal expertise is applied, the conclusion. Often it's the simple other specialists such as analysis quicker results will be generated framework conditions that turn experts, process consultants, fa- and the more sustainable they out to be unsurmountable hurd- cilitators and methodologists will be. Chance-based „trial and les. In some cases, it can be seen should also be deployed according error“ approaches often do not that quality is implemented for no to requirements. Only with their lead to the desired levels of suc- clear purpose just because it is a help can you obtain a complete cess. desirable concept. Clear authority and holistic overview, which ena- and financing are often lacking. It bles quality to be targeted in a Another important factor in addi- can also often be seen that al- specific manner. tion to preventive qualitative though sporadic measures to im- work and targeted problem-solv- prove quality are sometimes taken With this knowledge, you are ing is preventing errors from as a means of expressing an un- well prepared for current and being repeated. Here too, con- derstanding of their necessity, future challenges. It is true that sistent process solutions that they fizzle out ineffectively with- this „professionalization“ of work document important information in the overall context, due to a quality is an additional investment – as „lessons learned“ and make the lack of any kind of system. but it is one which pays for itself right person available at the right very quickly and offers both time are essential. Ideally, there There is therefore a need for manufacturing companies and their should be such a process that concepts which favor a pronoun- customers attractive benefits. ensures uniform consistency ced culture of quality with regard across the company. Well-in- to all framework conditions, such tended but ultimately misguided as the process landscape and the simultaneous activities are more mind-set of the workforce, but of a hindrance than a help. If which also permit a structured everyone would rather imple- approach. ment their own solution and bypasses existing processes, the Here at ESG, we meet these chal- whole thing will be doomed to lenges with a holistic approach. fail. This way, we are able to react to Author: problems in a targeted manner Andy Stiehler Generally, it is becoming increas- using our core elements of quali- Department head, ingly important to consistently ty data analysis, operative quality Operative Quality Management and sustainably document all the management, quality method con- Automotive Division activities involved in the value sultation and implementation. We creation processes. In many cases, constantly scrutinize our portfolio this has even become a legal or at with regard to meaningfulness least normative requirement. With and completeness. We add new ESG Elektroniksystem- und Logistik- regard to safety-related functions elements if need be and establish GmbH – a topic that is gaining more and professionalism quickly. Profes- Livry-Gargan-Straße 6 more attention with the increas- sional, controlled action is an D-82256 Fürstenfeldbruck ing degree of automation in near- essential core element for man- Phone: +49 (0)89 - 9216 1969 Email: [email protected] ly all product areas – there is a aging a multitude of challenges. acad group: Your expert for armrests and express injection moulding parts Flexible, faster, more economical

As a specialized provider, the acad group has an excellent name in terms of protoyping, express injection molding and the development of armrests and head rests among automotive suppliers.

‚By means of a special express in- innovative and trend-setting re- jection molding process, we pro- sults. In order to minimize the duce genuine and complex plastic development risk and to identify parts in only 10 to 15 working potential vulnerabilities acad days, thus saving the company counts on the FEM analysis as considerable costs,‘ explains Alex- preliminary step to the prototype ander Kalusche. phase.

acad engineering acad prototyping driven by evolution Good prototypes save cash. Crash tests, installation tests and functional 25 years development experience with important OEMs tests are very demanding for the Focus on automotive parts. They should be serial quality interior in the original material but still be Cost-oriented flexible to changes. With a standard development Daimler S-Klasse, Middle armrest SA back Functional models procedure these requirements can- for F. S. Fehrer Automotive GmbH not be fulfilled. Due to a specially developed tool system acad prototy- Extended development acad prototyping ping copes with the balancing act. department driven by improvement The high segmentation is a decisive The most important customers in Express injection moulding parts advantage, especially for very com- this sector are system and compo- in original serial quality plex parts. Also geometry changes nent suppliers of the automotive High testing capability Early product confirmation are possible in a fast and cost-effec- manufacturers. ‚For these compa- very complex parts with various tive manner. Because risks can be nies, we are the extended develop- directions of remoulding minimized in advance the gained ment department,‘ says Alexander experiences are an advantage at latest Kalusche. Author: when series tools are made. Dipl.-Ing. acad engineering Alexander Kalusche In order to go the limits in of CEO material usage a mature design that is suitable for plastics is essential. acad engineering provides this & can fall back on 25 years of experience in the field of auto- acad group motive interior (armrests and Fabrikstraße 1a D-91560 Heilsbronn (Mfr) headrests). Thanks to a well Phone: +49 (0) 9872 5298 Console front armrest for VW Touran thought out process chain and E-Mail: [email protected] F. S. Fehrer Automotive GmbH www.acad-group.de

acad group high plastic knowhow we create Special e-Car European Metropolitan Region of Nuremberg: strength in the automotive industry – e-mobility as a strategic driver of innovation

Automobile suppliers form the industrial backbone of the European metropolitan region of Nuremberg (EMN).With around 88,000 employees and job growth of over ten per cent within the last six years, they represent a key industry. The EMN‘s corporate landscape is shaped mostly by medium-sized businesses. However, it is also home to global market leaders from various sectors. Its particular strengths lie in electrical and mechanical drive technology and mechatronic system solutions.

It is therefore not without reason that the EMN‘s plans for development focus on the “automotive” technology-oriented field of expertise and the “intelligent mobility” action field. Key areas include: automated driving, environmental compatibility, intelligent networks, age-appropriate mobility and hybrid drive systems including e-mobility.

Efficient and electric mobility is gaining more and more importance and it seems only a question of time before it permanently replaces the classic combustion engine. With its mix of varied suppliers, the EMN is perfectly The world‘s first hybrid drive, which works with a voltage of 48V, was developed by Conti in Nuremberg and continues to be mass produced there. positioned to advance and dec- Image: Continental isively shape this and other issues. tion that significantly reduces fuel together with Renault and region- One example is provided by Conti- consumption and exhaust emis- al partners such as the Fraunhofer Temic microelectronic GmbH in sions. The 48-volt variant is an al- Institute for Integrated Systems Nuremberg, where around 2,500 ternative to the considerably more and Device Technology (IISB) employees work on all aspects of complex 300 to 400 volt technol- and the Bayerisches Laser- electrification. The world‘s first ogy that has previously been the zentrum (both based in Erlan- 48-volt hybrid drive has been standard in hybrid vehicles. Since gen). mass produced there since Octo- 2013, the engineers at Continen- ber 2016. The technology used is tal in Nuremberg have been Other companies and brands such

Metropolitan Region Metropolitan of Region Nuremberg a particularly cost-efficient solu- developing this hybrid drive as Siemens, Baumüller, Brose, Metropolitan Region of Nuremberg

Semikron, Schaeffler, MAN and ABM Greiffenberger also stand for considerable global expertise in the field of electric and hybrid drive technology.

The region‘s other strengths include the provision of components and solutions for electronics, cables, wiring systems, and storage and charging systems. Examples of companies and brands in these sectors include Bosch, Leoni, Komax, FCI Connectors, ZF, Delphi, Diehl, Schlenk, Scherdel, E-T-A, ABL Sursum, TÜV Süd and TÜV Ladeverbund Franken: More than 30 local municipal utilities engage in a comprehen- Rheinland. sively expanded and unified public charging infrastructure. There are currently about 140 charging stations available. Another 100 are planned for 2017

The Nuremberg metropolitan area is home to several research sity of Applied Sciences Würz- Technologietransferzentrum Auto- institutes and university depart- burg-Schweinfurt (i.a. load man- motive of the Hochschule Co- ments specialising in electromo- agement with electromobility and burg (TAC). bility. Examples include the above- innovative charging technology) mentioned Fraunhofer IISB provide future-oriented solutions, Since 2013, the Nuremberg (developing power electronics, as do the Institute for Power Chamber of Commerce and In- designing and implementing stor- Electronic Systems (ELSYS) at dustry for Central Franconia has age systems and test centres for the Technische Hochschule provided the CCI Innovation & electric vehicles), the Fraunhofer Nürnberg Georg Simon Ohm User Club e-mobility (http://emo- Institute for Integrated Circuits (network integration of electric bility-nordbayern.de) in coopera- IIS (e.g. information and commu- vehicles i.a.), Automobiltechni- tion with the chambers of com- nication technology for battery kum Bayern in Hof (measure- merce and industry based in management, energy management and testing technology), the Coburg, Bayreuth, Regensburg ment, connection to smart grids, Ostbayerische Technische Hoch- and Würzburg-Schweinfurt to non-destructive material testing), schule Amberg-Weiden (integra- create opportunities for regional Fraunhofer Institute for Silicate ted systems and real-time soft- providers, users and developers to Research ISC (material develop- ware for electromobility) and the cooperate and promote the ment for fast, high-performance and secure energy storage) and the Fraunhofer UMSICHT In- stitute Branch Sulzbach-Rosen- berg (centre for energy storage). Institutions such as the E|Drive Center at the Friedrich-Alexan- der Universität Erlangen-Nürn- berg (production-related design, production technology and application development for electric drives), the Bayerische Polymer- Institut in three Universities based in Bayreuth, Fürth and Würzburg (development of fibre- reinforced composites such as CFRP) and the Technologie- Netherlands@Schaeffler: In April 2016, a Dutch economic delegation supported by the Transfer-Zentrum-Elektromobi- IHK visited Schaeffler AG in Herzogenaurach to discuss urban mobility and smart electric lität (TTZ-EMO) at the Univer- vehicles, among other things. Photo: Schaeffler Metropolitan Region of Nuremberg

Authors: Dr.-Ing. Robert Schmidt

Netherlands@Schaeffler: The Schaeffler bio-hybrid combines benefits such as stability and weather protection with the energy consumption and space utilisation of a pedelec. Dr. rer. nat. Photo: Schaeffler Ronald Künneth exchange of knowledge. Exam- and in Bayreuth the Automobil- ples of other regional clusters and netzwerk ofraCar-Automobilnetz- networks advancing the issue of werk e.V. Fürth-based solid electronic mobility include Nu- GmbH combines the electronic remberg-based Bayern Innovativ mobility activities of regional Nuremberg Chamber of Commerce GmbH, and the competence energy providers, for example in and Industry (CCI) initiatives EnergieRegion Nürn- the “Ladeverbund Franken+” pro- Innovation & Environmental Affairs berg e.V. (project “CODIFeY”), ject, a charging network in and Division Center for Transportation and around Franconia. Ulmenstraße 52 Logistics Neuer Adler e.V. 90443 Nuremberg, Germany (CNA), European Center for e-mail: [email protected] www.ihk-nuernberg.de Power Electronics e.V. (ECPE) eMove360° 2nd International Trade Fair for Mobility 4.0 electric - connected - autonomous October 17-19, 2017, Messe München

Bild: Rinspeed AG

www.emove360.com Audi Q8 concept – full-size SUV in coupe design

Luxury lounge for four, new control concept with large touchscreens Plug-in hybrid with 330 kW system output and 700 Nm (516.3 lb-ft) of torque Production model based on concept to launch in 2018

Dynamic, highly efficient and extremely comfortable: Audi presented the Audi Q8 concept at the North American International Auto Show (NAIAS) 2017.With this model the premium manufacturer is tapping into a new segment for the full-size class – an elegant alternative to the robust presence of a classic sport utility vehicle. The Q8 concept stands for maximum prestige. It combines the spaciousness typical of an SUV with the emotional lines of a coupe. Propulsion is provided by a powerful, yet highly efficient plug-in hybrid with 330 kW of system output and 700 Nm (516.3 lb-ft) of torque. The concept car is the basis for a production model that Audi will launch on the market in 2018.

At 5.02 meters (16.5 ft) long, the Audi Q8 concept is an impressive presence in the full-size class. Thanks to a wheelbase of three meters (9.8 ft), the show car offers plenty of space for passengers and luggage. Despite the sloping, coupe- like roofline, even the rear-seat passengers enjoy ample head and shoulder room. The control concept uses large touchscreens in the cockpit and is rounded out by an expanded version of the Audi virtual cockpit and a contact-analogue head-up display. The latter Audi Q8 concept – front view uses intelligent augmented reality technology that merges the real enabling customers to experi- lines on the body climb upward and the virtual worlds. ence connectivity in a whole new dynamically toward the rear – the “The Q8 concept is an Audi in way.” bottom edge of the side window, peak form. It demonstrates the the shoulders, the dynamic line strengths of our brand in both Dynamic lines and digital and the sill lines. The surfaces of technology and design while pro- Matrix laser technology: the fenders, doors and side panels viding a glimpse at a future full- the front end are athletically curved. The lower size, production SUV,” said The silouhette of the Audi tech- section of the doors form a deep Dietmar Voggenreiter, Member nology study also evokes tautness. fillet. Other design features are of the Board of Management for The doors do not have window the quattro logo milled below the Sales and Marketing at AUDI AG. frames, thus contributing to the rear doors and also the exterior “With its next-generation dis- flat roofline. The Audi Q8 con- mirrors with their multifaceted

Audi Q8 concept Q8 Audi play and control solutions, we are cept is 1.70 meters (5.6 ft) tall. All edges. The doors are opened via Audi Q8 concept

semantics of the headlights. The individual elements of the tail lights are also open, and all lighting functions are dynamic. The license plate of the Audi Q8 concept is located on a black trim strip between the lights – a typical feature of the Audi Ur-quattro. The diffuser is made of aluminum; its clasp of high-gloss Car- bon Atlas. This combination of materials is also used around the headlights to demonstrate sportiness. Audi Q8 concept – side view Luxury lounge for four: touch sensors. As soon as the below the rear doors and also the the interior door detects hand contact, it exterior mirrors with their multifa- The interior of the Audi Q8 con- opens easily and swings to a de- ceted edges. The doors are opened cept offers opulent spaciousness fined opening angle. via touch sensors. As soon as the for four persons and their large The extremely flat and very wide door detects hand contact, it opens suitcases. The luggage compart- C-pillar is reminiscent of the easily and swings to a defined ope- ment has a capacity of 630 liters Audi Ur-quattro from the 1980s, ning angle. (22.2 cu ft). Widely stretched as are the strongly flared shoul- The extremely flat and very wide lines lend the cockpit a sporty as ders over the wheels. This places C-pillar is reminiscent of the Audi well as elegant ambiance. Virtually the concept car in a logical line Ur-quattro from the 1980s, as are floating above the center tunnel is with the show cars of the Audi the strongly flared shoulders over a console for the shift-by-wire Prologue series. The balanced the wheels. This places the concept lever, with which the driver con- proportions of the Audi Q8 con- car in a logical line with the show trols the eight-speed tiptronic cept emphasize the front and rear cars of the Audi Prologue series. transmission purely electronically. wheels equally – that too is typical The balanced proportions of the The console‘s appearance re- quattro. The strongly accentuated Audi Q8 concept emphasize the sembles the stern of a sailing yacht. wheel arches feature a double front and rear wheels equally – that The wrap-around begins in the design. The sill region of the too is typical quattro. The strongly front doors. This large, horizontal doors shines inbrushed aluminum accentuated wheel arches feature a arc runs along the lower edge of for an intriguing contrast to the double design. The sill region of the windshield and frames the show car‘s Bombay blue paint the doors shines inbrushed alumi- driver‘s and front passenger‘s seats finish. num for an intriguing contrast to without hemming in the occu- the show car‘s Bombay blue paint pants. The sport seats as well as Athletic and powerful: finish. the two individual seats in the rear the side view are made up of segments that The silouhette of the Audi technol- Flat and compact: the rear appear to be separate geometric ogy study also evokes tautness. A long roof edge spoiler shades bodies, from the pronounced side The doors do not have window the extremely flat rear window of bolsters to the head restraints. A frames, thus contributing to the flat the Audi concept car. A double horizontal aluminum clasp divides roofline. The Audi Q8 concept is spoiler lip below the window the backrests at the height of the 1.70 meters (5.6 ft) tall. All lines on forms a distinctive contour on the window shoulder line. the body climb upward dynamically power luggage compartment hatch. The instrument panel with its toward the rear – the bottom edge The strip of lights extending over distinctly horizontal character of the side window, the shoulders, the entire width of the rear end is descends in steps toward the inte- the dynamic line and the sill lines. part of a distinctive e-tron light rior. The central control and dis- The surfaces of the fenders, doors signature. It serves as both the tail play surfaces are integrated into and side panels are athletically curv- and brake light as well as the the so-called “black panel” – a ed. The lower section of the doors dynamic turn signals. The four glossy black strip framed by an form a deep fillet. Other design outer lighting elements are set in aluminum clasp. When switched features are the quattro logo milled aluminum blades and reflect the off, the monitor is invisibly Audi Q8 concept

before. In “auto” display mode, the 12.3-inch TFT display offers generous space for maps, lists and additional information. The top- down map view visualizes the se- lected route. When zooming in, the current position and surroundings are displayed in 3D. Through the buttons on the steering wheel, the driver can switch to “performance” mode. The needles of the speedometer and powermeter now appear in a foreshortened, three-dimensional display. All other monitors in the Audi Q8 concept are touch displays. Audi Q8 concept – interior The great strength of this princi- ple is the direct, fast and intuitive embedded in the surface and the point. The head restraints are operation. Drivers select each lines flow harmoniously. When covered with a structured textile function exactly where they see it. the display is in operation, it as- of a color similar to that of the Audi was also able to reduce the similates perfectly into the design leather elements. number of buttons, switches and line. In the front passenger area, levers thanks to the touchscreens. the black panel encircles a graph- New ways: The interior now appears even ical quattro badge. The arrow-shaped controls and displays neater and cleaner. inlays in the doors pick up the The elegant interior architecture The MMI monitor in center of expressive design. Filigree alumi- of the Audi Q8 concept merges the dashboard is used to control num bars integrated into them with a groundbreaking control the infotainment system and for serve as door openers. When and display concept. Information vehicle settings. A display for the dark, LED light guides illuminate and commands are passed primari- climate control system is integrat- the interior with white light. ly through touch displays aug- ed into the diagonal section of the The colors and materials in the mented by the Audi virtual cock- center console. The driver‘s wrist Audi Q8 concept provide for a pit and a contact analogue headrests comfortably on the low sel- cool and sporty atmosphere. One up display. All displays feature a ector lever of the eight-speed tip- highlight is the three-dimen- new “digital design” that concen- tronic while using this display. If sional, engineered grain on the trates systematically on the most the sensors in the seat detect a instrument panel, doors and floor. important things. front-seat passenger, the touch- High-gloss carbon applications with The contact analogue head-up screen displays their climate con- a new, abstract fabric structure as display projects important displays trol settings. This function is not well as aluminum strips and frames onto the windshield in the driver‘s available when the driver is travel- set accents. Their brushed finish direct field of view, seemingly ing alone. Another touchscreen is is relatively dark. Brightness placing them in the real environ- reserved for the lighting func- increases gradually from the head- ment. A navigation arrow, for tions. lining to the center console in example, appears in the same graduated shades of gray from position as an actual arrow on the steel gray to pastel silver. road – an intelligent application of The technical materials in the augmented reality. The notificati- Audi Q8 concept contrast with ons from the driver assistance the soft surfaces. The seats are systems also merge the virtual and covered in a combination of Fine physical worlds. Nappa leather and Nubuk leather, The Audi virtual cockpit future is both in pastel silver. The uphol- even more dynamic thanks to new stery is pulled around the clasp functions, and with a resolution of that divides the backrests – the 1920 x 720 pixels displays graph- Audi Q8 concept – cockpit inside becomes the outside at this ics with more detail than ever Audi Q8 concept

limit, it works closely with the wheel-selective torque control. This minimally brakes the inside wheels, which further enhances dynamics and stability. The technology study also uses high-end production solutions for its wide-track suspension. The adaptive air suspension sport – an air suspension system with controlled damping – allows a wide range from cushioned cruising to firm and tight handling. In addition, it sets the ground clearance in two levels, with 90 millimeters (3.5 in) height difference, to the Audi Q8 concept – drivetrain ideal level in each case. The front and rear suspensions are engi- Powerful and highly When driving, the hybrid man- neered as lightweight five-link de- efficient: the drive system agement system controls the op- signs. The Audi Q8 concept uses pro- erating states of the Audi Q8 con- Audi mounts 305/35-series tires duction technologies for the drive cept intelligently and flexibly. on the large 11J x 23 wheels. The system and suspension. Their use The full-size SUV can boost, five intertwining Y spokes project in the study demonstrates their coast and recuperate as appropri- a filigreed, three-dimensional and importance once again. The plug-in ate for the situation. The predic- powerful image. Ceramic brake hybrid combines sporty perfor- tive efficiency assistant, which in discs measuring 20 inches in di- mance with high efficiency. The production models supports the …ameter effortlessly decelerate combustion engine is a 3.0 TFSI driver, provides the hybrid man- the Audi Q8 concept. producing 245 kW (333 hp) and a agement system with highly de- maximum of 500 Nm (368.8 lb-ft) tailed information about the near of torque. The electric motor surroundings for this purpose. generates 100 kW of power and Route data from the navigation 330 Nm (243.4 lb-ft). Together system and Audi connect Car-to-X with a decoupler, it is integrated services are also considered. into the eight-speed tiptronic. The The driver controls the Audi dri- complete system produces 330 kW ve select system via a prismatic and 700 Nm (516.3 lb-ft) of torque. satellite button on the flat- bott- The Audi Q8 concept accelerates omed steering wheel, just like the from 0 to 100 km/h (62.1 mph) in start-stop system. There is a choice 5.4 seconds on its way to a top of three driving modes: “EV” speed of 250 km/h (155.3 mph). mode prioritizes electric driving, According to the standard applica- while in “hybrid” mode the deci- ble for plug-in hybrids, it consumes sion regarding the drive type is just 2.3 liters of fuel (102.3 US left largely to the hybrid manage- mpg) per 100 kilometers (62.1 mi) ment system. In “battery hold” in the NEDC, corresponding to 53 mode, it saves the available elec- grams CO2 per km (85.3 g/mi). tric energy for a later time. The lithium-ion battery located in the rear consists of 104 prismatic Contact: High-tech from cells. With a capacity of17.9 kWh, production models: Josef Schloßmacher it enables an electric range of 60 drivetrain and suspension AUDI AG kilometers (37.3 mi), and the total In the Audi Q8 concept, the I/GP-P range with the TFSI engine is up quattro permanent all-wheel drive D-85045 Ingolstadt Phone: +49-841-89-33869 to 1,000 kilometers (621.4 mi). A system delivers the power of the Fax: +49-841-89-90786 full charge with 7.2 kW output hybrid drive to the road with [email protected] takes about two and a half hours. supreme control. At the cornering www.audi.com Das Labor der Zukunft – wir bauen es.

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