Tata Salt forays into Crystal Salt with the launch of “Tata Salt Iodised Crystal Salt” in Tamil Nadu

Chennai, February 25th 2015: Tata Salt, a pioneer and market leader in India’s branded iodised salt segment, today announced the maiden launch of “Tata Salt Iodised Crystal Salt” in Coimbatore. The brand aims to cater to the diverse and changing needs of Indian consumers by having multiple offerings in its portfolio and with this launch Tata Salt Iodised Crystal Salt will provide a quality option to the consumers of crystal salt.

A staple in south Indian cuisine, crystal salt contributes to nearly 40% of the total salt category in South India. Understanding the growing demand for a reliable, quality product, Tata Salt introduced the Iodised Crystal Salt. The Tata Salt umbrella brand recently signed on renowned South Indian Chefs - Chef Dammu and Chef Sanjay Thumma, for the entire Tata salt franchise.

Starting today, Tata Salt Iodised Crystal Salt will be available in I Kg packets priced at Rs. 14 across stores in Coimbatore. With the best in class quality and grain size uniformity, the product has the appropriate and consistent iodine amount. It comes packaged in moisture proof laminate packaging, which preserves its quality and freshness.

Speaking on the launch of the new product, Ms. Richa Arora, COO, Consumer Products Business at Ltd. said, “Tata Salt is a market leader reaching 600 million consumers across India. Through ‘Tata Salt Iodised Crystal Salt’ we aim to cater to the diverse needs of our consumers across the country, while keeping our promise of superior product delivery. Tamil Nadu is a significant market for the growth of Tata Salt portfolio and we plan to extend the reach of Tata Salt Crystal Salt to other states of South India in the coming year.”

Tata Salt-India’s most trusted brand is also India's first iodised, vacuum evaporated, branded salt and is a pioneer in the Indian branded salt market. The brand offers Indian consumers a bouquet of hygienic, consistent and reliable products also designed to cater to different segments of consumers, such as Tata Salt Lite (low-sodium salt) for the health conscious consumer and Tata Salt Flavoritz for people who like to experiment with taste. Tata Salt enjoys the trust of 100 million households pan India, with the core values of ‘Honesty, Integrity and Loyalty’ truly making Tata Salt the ‘Desh ka Namak’.

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About Tata Chemicals

A part of the over US$ 100 billion , Tata Chemicals Limited, in its 75th year, is a global company with interests in businesses that focus on LIFE —Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business.

TCL is a global company with interests in businesses that focus on LIFE —Living, Industrial and Farm Essentials. The story of the company is about harnessing the fruits of science for goals that go beyond business. Tata Chemicals has been incorporated in the United Nations Global Compact 100 (GC 100) – a new global stock index that marries corporate performance on environmental and social issues with a requirement of basic profitability.

Through its Living Essentials portfolio the company has positively impacted the lives of millions of Indians. Tata Chemicals is the pioneer and market leader in India’s branded Iodised salt segment. With the introduction of an innovative, low-cost, nanotechnology based water purifier; it is providing affordable, safe drinking water to the masses. Extending its portfolio from salt to other food essentials, TCL unveiled India’s first national brand of pulses in 2010. Tata Chemicals has been rated as one of the top 10% in Business and Consumer brands across all industry and consumer brand categories in India by Superbrands.

The company’s Industry Essentials product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products. Tata Chemicals currently is the world’s second largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. Starting April 1st 2011, these key international subsidiaries have been rebranded as Limited (TCE), Tata Chemicals Magadi Limited (TCM), Tata Chemicals South Africa Pty Limited, Tata Chemicals North America Inc. (TCNA), and Tata Chemicals (Soda Ash) partners (TCSAP).

With its Farming Essentials portfolio the company has carved a niche in India as a crop nutrients provider. It is a leading manufacturer of urea and phosphatic fertilizers and, through its subsidiary Rallis, has a strong position in the crop protection business.

The Tata Chemicals Innovation Centre is home to world class R&D capabilities in the emerging areas of nanotechnology and biotechnology. The company’s Centre for Agri-Solutions and Technology provides advice on farming solutions and crop nutrition practices.

The company has also entered into a joint venture with Temasek Life Sciences Laboratory Ltd. Singapore (JOiL) to develop jathropa seedlings to enable bio fuels capability.

For media queries please contact:

Keya Muriya Manisha Keshwa/Aneesha Singh Tata Chemicals Ltd. Rediffusion/ Edelman Tel: 022-66437400 Tel: 8879288634/7506730635 Email: [email protected] Email:[email protected] [email protected]

Bombay House, 24 Homi Mody Street, Fort, Mumbai 400 001 Tel: (022) 6665 8282, Fax: (022) 6665 8143 / 44