2019 Dallas Market Hall

TH 9 ANNUAL DALLAS MARCH 30 -31, 2019 DALLAS MARKET HALL

WWW.TRAVELSHOWS.COM

RESULTS - EVENT SUMMARY

/TravelandAdventureShow @TravAdventure @TravAdventure 2019 DALLAS TRAVEL & ADVENTURE SHOW

Date: March 30-31, 2019

Venue: Dallas Market Hall

Location: 2200 Stemmons Highway Dallas TX, 75207

Hall: 81,318 sq. ft. THANK YOU TO OUR SPONSORS

MAJOR SPONSORS: PHOTO BOOTH SPONSOR: PRIZE DRAWING BOOTH SPONSOR:

PASSPORT & GLOBAL ENTRY ACCETANCE PROGRAM: GLOBAL BEATS STAGE SPONSOR:

TRAVEL INDUSTRY PARTNERS:

PRODUCED BY: ATTENDANCE SUMMARY 2019 2018 TOTAL ATTENDANCE: 15,387 13,176 TRAVEL TRADE: 1332 914 TRAVEL AGENTS: 330 189 PRESS: 49 53

HOUSEHOLD INCOME (HHI) ATTENDEE GENDER

73% Earn Over $100,000

$250k+ 21% 49% 51% $150k - $250k 26.2%

$100k - $150k 25.1%

$75k - $100k 15.8%

$50k - $75k 7%

<$50k 4.9%

ATTENDEE AGE 2019 TRAVEL EXPENDITURE 2019

72% in Peak Earning Years 35-65 2018 +65% Spend Over $5,000 on Travel 2018

30% 30%

25% 25%

20% 20%

15% 15%

10% 10%

5% 5%

< $2,000 $2k- $2.5k - $5k - $10k+ 18 -24 25-34 35-44 45-54 55-65 65+ $2.5k $5k $10K

FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM HEADLINE SPEAKERS & STAGES

In 2019, the 9th annual Dallas Travel & Adventure Keynote Speakers Included: Show provided new, updated content and speakers to engage attendees. PHIL KEOGHAN The Travel Theater, where attendees go for Host & Co-Executive inspiration and advice from travel celebrities, Producer of The welcomed Phil Keoghan, Pauline Frommer, Andrew Amazing Race & Host of the Buckit Podcast McCarthy, Peter Greenberg and Patricia Schultz. PAULINE FROMMER At the Destination Theater featured 13 sessions spanning both show days provided educational Editorial Director of the Frommer’s Guides workshops based on speciﬁ c destinations. & Publisher of Frommers.com On the Savvy Traveler Theater, attendees enjoyed 10 sessions dedicated to providing actionable PETER GREENBERG advice on how to travel safer, better, and more Emmy Award-Winning efﬁ cient. From packing tips and solo travel advice, Investigative Reporter and Producer and CBS to budget tips and travel photography, Travel & News Travel Editor Adventure Show consumers packed the theater each day. ANDREW MCCARTHY

For those attendees searching for cultural Award-Winning experiences, the Global Beats Stage provided just Travel Writer, Actor and Director that. With 14 performances on the Global Beats Stage, attendees got a taste of faraway cultures from around the globe. PATRICIA SCHULTZ

Bestselling Author of In addition to meeting with our vendors, attendees 1,000 Places to See engaged in activities such as: Before You Die and 1,000 Places to See in The USA & Canada + Travel Theater Before You Die + Destination Theater + Savvy Traveler Theater + Global Beats Theater + Switzerland Photo Booth + Experience Houston Wildlife & Baby Gator + Experience Mountain Arkansas & Boat Ride + Go Dive Now Pool + Segway Rides + Moody Gardens Animal Attraction

FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY

For the 2019 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors.

Great Vacations Start Here Broadcast Television: Find Yours At America’s Favorite Travel Show

KEYNOTE SPEAKERS INCLUDE: MARCH 30-31, 2019 DALLAS MARKET HALL PHIL ANDREW PAULINE PATRICIA PETER The 2019 the Dallas show’s television mix included KEOGHAN MCCARTHY FROMMER SCHULTZ GREENBERG

DISCOVER A WORLD OF VACATIONS MAJOR SPONSORS: PASSPORT ACCEPTANCE PROGRAM: America’s Favorite Travel Show is Back in the Dallas For 2019! » Discover new destinations and thousands of vacation options » Plan and personalize your vacation with booking experts WINOU » Learn how to save money and travel better with dozens O R NBC and ABC. Between the two top stations in the N of on-site seminars th MARCH 30-31, 2019 » Meet Phil Keoghan, Andrew McCarthy, Pauline Frommer, DALLAS MARKET HALL 15 Patricia Schultz and Peter Greenberg – all offering NEW YEAR! travel tips and content www.TravelShows.com » Take advantage of up to $25,000 worth of savings with new market, over 260 commercials ran, complimented show-only travel deals » Fun for the whole family – activites include the Arkansas’ Virtual Reality SAVE boat ride experience, SCUBA lessons, Switzerland Photo Booth and more – all included with your ticket! SPECIAL OFFER! Don’t miss the Dallas Travel & Adventure Show – March 30-31 $ Use promo code online: DAPC19 at the Dallas Market Hall. details on back with digital ads from each station, resulting in over LOWEST TICKET PRICE AVAILABLE! 6 SAVE USE PROMO CODE DAPC19 $ — or bring this card with you — for $9 tickets. REGULAR ADMISSION IS $15. NOTE: ONLY CASH IS ACCEPTED ON-SITE. 12.5 million impressions served over a 10-day ﬂ ight. 6 KIDS 16 & UNDER ARE FREE. Online offer expires March 29, 2019. Buy Now at www.TravelShows.com/Dallas

Radio:

Between KLUV-FM, KRLD-AM, KZPS-FM and KTCK- AM, 430 radio spots ran over the span of two and a half weeks. Over 10 million radio impressions were served, targeting commuters during peak rush hour day parts.

Out of Home:

Between 6 static bulletins and 16 digital bulletins strategically placed in high trafﬁ c areas targeting the market’s afﬂ uent pockets, over 29.5 million impressions were served to commuters over a 4 week period.

Digital Campaign:

In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, YOUR NEXT VACATION STARTS HERE put together a campaign that spanned across social media, banner ads, and search marketing. The results? Over 827K digital impressions to qualiﬁ ed prospects that MARCH 30-31 DALLAS MARKET HALL met the Travel & Adventure Show’s target demographic. AMERICA’S FAVORITE TRAVEL SHOW

PHIL KEOGHAN

Host/Co-Executive • Discover Over 150+ Top Travel Brands Media Coverage: Producer The Amazing Race and Author, No • Meet Peter Greenberg, Andrew McCarthy, Opportunity Wasted. Patricia Schultz & Jack Maxwell In the weeks leading up to the event, various print and PAULINE FROMMER • Dozens Of Travel Seminars & Hands-on Activities Editorial Director of • Over $25,000 in Travel Savings the Frommer’s Guides and Publisher of radio interviews were set up with exhibitors, speakers, Frommers.com and Travel Show Management. Kicking off with 6 TRAVELSHOWS.COM

MAJOR SPONSORS PASSPORT ACCEPTANCE PROGRAM: segments during the afternoon newscast on CBS on Friday, plus interviews on top radio stations, travel show speakers, exhibitors and sponsors were featured throughout the weeks leading up to, and during, the event. The result? Over 1.1 million impressions were served by Dallas PR efforts.

FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM PROMOTION SUMMARY - CONTINUED

FACEBOOK:

Within 3 Weeks leading up to, and including, the Dallas Event, Travel & Adventure Show Facebook advertising campaign targeted Dallas area travelers, promoting event speakers, sponsors and exhibitors. These ads reached 90,000 people while creating over 285,000 impressions, drawing more attention to the event and driving ticket sales. Additionally, the Travel & Adventure Show Facebook Advertising campaign included a separate Event Response Campaign that reached 18,000 people while creating 30,000 impressions and 478 event responses.

TWITTER:

By engaging celebrity speakers, local and national bloggers and industry professionals, @TravAdventure created over 30,000 organic impressions and over 200 engagements. The Dallas hashtag, #DallasTravelShow was used in over 100 posts reaching over 350,000 people.

INSTAGRAM:

Within 3 Weeks leading up to, and including, the Dallas Event, Travel & Adventure Show Instagram advertising campaign targeted Dallas area travelers, promoting event awareness, event speakers, sponsors and exhibitors. These ads reached 57,000 people while creating 96,000 impressions. #DallasTravelShow was used in over 100 posts leading up to, and including the Dallas event, resulting in over 2500 likes.

TESTIMONIAL

Go Touch Down Travel & Tours Deon Barnard, Chief Operating Ofﬁ cer “Thank you for the fabulous support and professional show that you and the team put together, year after year, and week after week during the travel show season. As you can well imagine, I can relate to what needs to go into marketing and making sure the feet and more importantly the quality comes through the door. It’s important that I stress that I personally believe that the quality has jumped up another notch this year. I know the numbers are important to you (and us) ... but I want “a qualiﬁ ed buyer” any day vs just feet, and that’s what the Travel and Adventure Show deliverers. You truly are the USA’s Premier travel show.”

FOR INFORMATION ON EXHIBITING: 203.878.2577 | [email protected] | TRAVELSHOWS.COM JOIN US NEXT YEAR IN THESE MARKETS

BOSTON JANUARY 11-12, 2020

SAN DIEGO JANUARY 18-19, 2020

CHICAGO FEBRUARY 8-9, 2020

LOS ANGELES FEBRUARY 15-16, 2020

INTERESTED IN EXHIBITING/SPONSORING: DENVER P: 203-878-2577 FEBRUARY 22-23, 2020 E: [email protected] WWW.TRAVELSHOWS.COM ATLANTA << New for 2020! FEBRUARY 29 - MARCH 1, 2020 PRODUCED BY: WASHINGTON D.C. MARCH 7-8, 2020

PHILADELPHIA MARCH 14-15, 2020

SF/BAY AREA MARCH 21-22, 2020

DALLAS MARCH 28-29, 2020

/TravelandAdventureShow @TravAdventure @TravAdventure TRAVELSHOWS.COM