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2018-2019 Media Kit and Rate Card Our Weekly Reach We’ve come a long way since The Red & Black was written by lamplight and delivered by horse and wagon. As we celebrate our 125th anniversary, The Red & Black connects you with the University of Georgia and Athens communities like no one else. COPIES OF THE PRINT EDITION Distributed at more than 135 locations on campus and around 10,000 Athens as well as to sorority and fraternity houses and major student-apartment complexes VISITORS TO REDANDBLACK.COM That’s the average for the year — during the fall and spring 70,975 semesters, visits range from 90,000-125,000 per week PAGEVIEWS AT REDANDBLACK.COM During peak periods of fall and spring, traffic averages 200,000 125,459 pageviews per week FOLLOWERS ON TWITTER We operate three major accounts: @redandblack; Hand delivery 44,000 @redblacksports; and @redandblack_pro (for promotions) on campus! TWITTER IMPRESSIONS Our Brand Ambassadors hand out copies of We engage with our audience dozens of times throughout the day The Red & Black at high-traffic areas on campus. 59,000 with news and sports updates as well as promotional messages HAND-TO-HAND FLYERING Want to get your message directly into the FANS ON FACEBOOK hands of students? Our team will insert flyers Followers include students, staff, faculty, alumni, fans, parents of 19,000 current students and residents of Athens into papers handed out on campus. Distribute up to 500 flyers per session to promote your PEOPLE REACHED ON FACEBOOK specials or build your brand. Our reach extends beyond our followers with high engagement 25,000 within the extended UGA and Athens community EMAIL NEWSLETTERS In addition to our Daily Headlines email, we distribute events, 42,000+ dining and sports newsletters FOLLOWERS ON INSTAGRAM Our major accounts: @ugaredandblack; 6,675 @redandblackpromotions; and @eatanddrinkAthensGA SOURCES: Google Analytics, August 1, 2017– July 31, 2018; Twitter Analytics, Facebook Insights, Hootsuite, August 2018. MailChimp Reports. Data as of Aug. 31, 2018 THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] Special Print Editions Published on Thursdays during the regular academic year, the weekly print edition of The Red & Black provides readers with in-depth reporting and striking photography. The print issue emphasizes the week’s big stories, complementing our daily online breaking news, culture and sports coverage. The print edition is distributed at more than 100 locations around Athens and on the UGA campus. Special Issues & Extra Editions Don’t miss a chance to be in these special editions Athenscape, Aug. 9, 2018 Reach more than 5,000 incoming freshmen and welcome students back to school in this special edition. 18,000 total distribution Football Home-Game Special Issues “ Aug 30, Sept. 13, Sept. 27, Oct. 4, Nov. 8, Nov. 15 2018 — plus bonus Saturday distribution This student Get home-game previews from our award-winning sports desk. Extra copies distributed on Saturdays. 16,000 total distribution per issue newspaper 125th Anniversary Special Issue, Nov. 29, 2018 is far Student life and the history of UGA through the pages of The Red & Black. A special collectors issue. 12,000 total distribution superior G-Day Preview, April 19 and 21, 2018 to many Reach students, alumni and fans coming to town for the spring football scrimmage game with a preview issue community distributed on both Thursday and game day. 16,000 total distribution newspapers. Graduation Issue, May 11, 2019 Excellent Congratulate the class of 2019, reach parents and family in town for the weekend, and connect with students who will remain in Athens over the summer with this bonus issue published the morning after graduation. writing, 8,000 total distribution content, AthFest Preview, June 21, 2019 photography Stay in front of the thousands of music and arts fans who flock to Athens for the multi-day festival. 12,000 total distribution and design. Athenscape, August 8, 2019 The Red & Reach more than 5,000 incoming freshmen and welcome students back to school in this special edition. 18,000 total distribution Black is out of its league redandblack.com EXTRA! THURSDAY, JUNE 21, 2018 | Athens, Georgia Vol. 125, No. 36 — in a really Athens, Georgia SUNDAY, DECEMBER 3, 2017 Georgia beats A 2018 SATURDAY, MAY 5, 2018 EXTRA! uburn 28-7 in Atlanta for first SEC title since 2005 redandblack.com good way. Glory, G-DAY 2017 SEC After a historic glory to season, CHAMPIONS this G-Day graduates brings high expectations Judge’s Comments, Special Preview Issue Georgia College Press Championship Editions? A7 Four players to look out for Association Awards on G-Day A10 Things to do We can’t predict how the before and after the game A5 Column: Fromm team will do, but we can tell is, unquestionably, Georgia’s QB you that if history repeats itself, The Red & Black A11 ATHENS BUCKET LIST A10 MAKING MEMORIES Your summer to-do list A9 A HISTORIC SEASON Taking a look back at the before leaving Athens A2 REDEEMED A5 LAST SUPPER Football moments that past four years at UGA Georgia will produce extra editions Graduates talk about where avenges regular defined a memorable season season loss to Auburn to A3 FRESHMAN PHENOM they would go for their last claim SEC title Quarterback meal in Athens settles in afterJake rocky Fromm start A4/A5 ASSISTANT REANNPHOTO HUBER/EDITOR AWARD SEASON in championship game Our SARAH CARPENTER/STAFF football writers gave out postseason superlatives A7 SAYONARA SENIORS to Georgia players Who steps up for Georgia FRIDAY YOUNG ALUMNI NIGHT after seniors like Nick Chubb during the 2018 post-sea- A8 FESTIVAL GEAR and Lorenzo Carter leave? A7 FAMILY AND FRIENDS- A list of must-have AT SWEETWATER BREWING CO. A4 22 YEARS LATER... Athens-based band head essentials you’ll JUNE 22 alumni.uga.edu/sweetwater A3 BUSINESS BOOM Locals reflect on AthFest lines hometown festival need at AthFest GRAPHIC BY SARAH CARPENTER AthFest weekend breaks performances through on June 23 9 PM the summer slump for the years son as we did in 2017. downtown businesses WEDNESDAY, APRIL 25 5PM | HERTY FIELD Free food, music, special SENIOR SEND-OFF appearances by Hairy Dawg GATHER TO CELEBRATE THE CLASS OF 2018 and the UGA cheerleaders and more! THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] redandblack.com The Red & Black was the first big-college news organization to go digital-first, and our site delivers news, culture and sports coverage for the UGA and Athens communities around the clock and all year long. Ads on our site allow you to connect with tens of thousands of readers daily. Leaderboard/Mobile Banner TOP LEADERBOARD • $500/WEEK 728 x 90 pixels $500/week Appears at top of all pages of the site 728 x 90 banner on desktop and tablet; 300 x 50 banner on mobile Limited to 4 advertisers Premium 35,000 – 50,000 impressions/week CTR: 1.2 - 1.7% Square 300 x 250 pixels PREMIUM SQUARE • $500/WEEK $500/week Attention on every page of the site with high-profile top-right placement 300 x 250 mobile-friendly size Limited to 4 advertisers 35,000 – 50,000 impressions/week CTR: 0.5-0.7% CENTER SQUARE • $150/WEEK Attention on every page of the site Center 300 x 250 mobile-friendly size Square 35,000 – 50,000 impressions/week CTR: 0.5-0.7% 300 x 250 pixels $150/week HIGH VISIBILITY IN-ARTICLE ADS 300 x 250 ads appear after the first three paragraphs in an article. Mobile-friendly with high reader visibility. 25,000-40,000 impressions/week CTR: 0.6% Run of Site $400/week Photo Gallery 300 x 250 pixels Sports $200/week $100/week Culture $150/week USER-FRIENDLY PHOTO GALLERY ADS • $100/WEEK Attention-getting 300 x 250 ads appear after every five images in a photo In-Article 300 x 250 pixels gallery and offer great visibility surrounded by our popular content $400/week ROS Select from: Sports or Run of Site $200/week Sports $150/week Culture Who visits redandblack.com? 2.4 6.5 65% 53/47 21% 45% million users million pageviews mobile male/female 18-24 18--34 August 2017 - July 2018, Google Analytics THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] Email Newsletters & Blasts Subscribers to our email newsletters are eager to get news and updates from The Red & Black, and this creates a welcoming environment for sponsorship ads, priced for every budget. Readership includes students, staff and faculty, alumni and Athens residents. Top Sponsorship Banner 600 x 120 pixels $200/week DAILY HEADLINES EMAIL NEWSLETTER Sent Monday-Friday to 6,000+ subscribers (for a total of 30,000+ emails weekly), this newsletter highlights news, photos and videos at redandblack.com. Three spots available: Top Sponsorship Banner 600 x 120 pixels: $200/week Center Square Ad 600 x 120 pixels: $100/week Lower Sponsorship Banner 600 x 120 pixels: $75/week WEEKEND PREVIEW EMAIL NEWSLETTER Newsletter This Thursday newsletter offers an at-a-glance look at the best concerts, arts events and Sponsorship more. It’s the companion to our in-print Weekend Preview page. Center Square 300 x 250 pixels Available to one exclusive sponsor for $75 per week $100/week SPORTS UPDATE EMAIL NEWLETTER(S) In spring, this Monday newsletter gives a recap of what’s happened across all Georgia sports. During the fall football season, the newsletter includes a Friday pre-game and Monday post-game edition. Available to one exclusive sponsor for $100 Lower Sponsorship Banner 600 x 120 pixels $75/week EXCLUSIVE CUSTOMIZED EMAIL BLAST Let readers know about discounts, promotions and deals.
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