2018-2019 Media Kit and Rate Card Our Weekly Reach

We’ve come a long way since The Red & Black was written by lamplight and delivered by horse and wagon. As we celebrate our 125th anniversary, The Red & Black connects you with the University of and Athens communities like no one else.

COPIES OF THE PRINT EDITION Distributed at more than 135 locations on campus and around 10,000 Athens as well as to sorority and fraternity houses and major student-apartment complexes VISITORS TO REDANDBLACK.COM That’s the average for the year — during the fall and spring 70,975 semesters, visits range from 90,000-125,000 per week

PAGEVIEWS AT REDANDBLACK.COM During peak periods of fall and spring, traffic averages 200,000 125,459 pageviews per week

FOLLOWERS ON TWITTER We operate three major accounts: @redandblack; Hand delivery 44,000 @redblacksports; and @redandblack_pro (for promotions) on campus! TWITTER IMPRESSIONS Our Brand Ambassadors hand out copies of We engage with our audience dozens of times throughout the day The Red & Black at high-traffic areas on campus. 59,000 with news and sports updates as well as promotional messages HAND-TO-HAND FLYERING Want to get your message directly into the FANS ON FACEBOOK hands of students? Our team will insert flyers Followers include students, staff, faculty, alumni, fans, parents of 19,000 current students and residents of Athens into papers handed out on campus. Distribute up to 500 flyers per session to promote your PEOPLE REACHED ON FACEBOOK specials or build your brand. Our reach extends beyond our followers with high engagement 25,000 within the extended and Athens community

EMAIL NEWSLETTERS In addition to our Daily Headlines email, we distribute events, 42,000+ dining and sports newsletters

FOLLOWERS ON INSTAGRAM Our major accounts: @ugaredandblack; 6,675 @redandblackpromotions; and @eatanddrinkAthensGA

SOURCES: Google Analytics, August 1, 2017– July 31, 2018; Twitter Analytics, Facebook Insights, Hootsuite, August 2018. MailChimp Reports. Data as of Aug. 31, 2018

THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] Special Print Editions

Published on Thursdays during the regular academic year, the weekly print edition of The Red & Black provides readers with in-depth reporting and striking photography. The print issue emphasizes the week’s big stories, complementing our daily online breaking news, culture and sports coverage. The print edition is distributed at more than 100 locations around Athens and on the UGA campus. Special Issues & Extra Editions Don’t miss a chance to be in these special editions Athenscape, Aug. 9, 2018 Reach more than 5,000 incoming freshmen and welcome students back to school in this special edition. 18,000 total distribution Football Home-Game Special Issues “ Aug 30, Sept. 13, Sept. 27, Oct. 4, Nov. 8, Nov. 15 2018 — plus bonus Saturday distribution This student Get home-game previews from our award-winning sports desk. Extra copies distributed on Saturdays. 16,000 total distribution per issue newspaper

125th Anniversary Special Issue, Nov. 29, 2018 is far Student life and the history of UGA through the pages of The Red & Black. A special collectors issue. 12,000 total distribution superior

G-Day Preview, April 19 and 21, 2018 to many Reach students, alumni and fans coming to town for the spring football scrimmage game with a preview issue community distributed on both Thursday and game day. 16,000 total distribution newspapers. Graduation Issue, May 11, 2019 Excellent Congratulate the class of 2019, reach parents and family in town for the weekend, and connect with students who will remain in Athens over the summer with this bonus issue published the morning after graduation. writing, 8,000 total distribution content, AthFest Preview, June 21, 2019 photography Stay in front of the thousands of music and arts fans who flock to Athens for the multi-day festival. 12,000 total distribution and design. Athenscape, August 8, 2019 The Red & Reach more than 5,000 incoming freshmen and welcome students back to school in this special edition. 18,000 total distribution Black is out of its league

redandblack.com EXTRA! THURSDAY, JUNE 21, 2018 | Athens, Georgia Vol. 125, No. 36 — in a really

Athens, Georgia

SUNDAY, DECEMBER 3, 2017 Georgia beats A 2018 SATURDAY, MAY 5, 2018 EXTRA! uburn 28-7 in Atlanta for first SEC title since 2005 redandblack.com good way. Glory, G-DAY 2017 SEC After a historic glory to season, CHAMPIONS this G-Day graduates brings high expectations Judge’s Comments, Special Preview Issue Georgia College Press

Championship Editions? A7 Four players to look out for Association Awards on G-Day

A10 Things to do We can’t predict how the before and after the game

A5 Column: Fromm team will do, but we can tell is, unquestionably, Georgia’s QB you that if history repeats itself, The Red & Black

A11 ATHENS BUCKET LIST A10 MAKING MEMORIES Your summer to-do list A9 A HISTORIC SEASON Taking a look back at the before leaving Athens A2 REDEEMED A5 LAST SUPPER Football moments that past four years at UGA Georgia will produce extra editions Graduates talk about where avenges regular defined a memorable season season loss to Auburn to A3 FRESHMAN PHENOM they would go for their last claim SEC title Quarterback meal in Athens settles in afterJake rocky Fromm start A4/A5 ASSISTANT REANNPHOTO HUBER/EDITOR AWARD SEASON in championship game Our SARAH CARPENTER/STAFF football writers gave out postseason superlatives A7 SAYONARA SENIORS to Georgia players Who steps up for Georgia FRIDAY YOUNG ALUMNI NIGHT after seniors like Nick Chubb during the 2018 post-sea- A8 FESTIVAL GEAR and Lorenzo Carter leave? A7 FAMILY AND FRIENDS- A list of must-have AT SWEETWATER BREWING CO. A4 22 YEARS LATER... Athens-based band head essentials you’ll JUNE 22 alumni.uga.edu/sweetwater A3 BUSINESS BOOM Locals reflect on AthFest lines hometown festival need at AthFest GRAPHIC BY SARAH CARPENTER AthFest weekend breaks performances through on June 23 9 PM the summer slump for the years son as we did in 2017. downtown businesses WEDNESDAY, APRIL 25 5PM | Free food, music, special SENIOR SEND-OFF appearances by GATHER TO CELEBRATE THE CLASS OF 2018 and the UGA cheerleaders and more!

THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] redandblack.com

The Red & Black was the first big-college news organization to go digital-first, and our site delivers news, culture and sports coverage for the UGA and Athens communities around the clock and all year long. Ads on our site allow you to connect with tens of thousands of readers daily.

Leaderboard/Mobile Banner TOP LEADERBOARD • $500/WEEK 728 x 90 pixels $500/week Appears at top of all pages of the site 728 x 90 banner on desktop and tablet; 300 x 50 banner on mobile Limited to 4 advertisers

Premium 35,000 – 50,000 impressions/week CTR: 1.2 - 1.7% Square 300 x 250 pixels PREMIUM SQUARE • $500/WEEK $500/week Attention on every page of the site with high-profile top-right placement 300 x 250 mobile-friendly size Limited to 4 advertisers 35,000 – 50,000 impressions/week CTR: 0.5-0.7% CENTER SQUARE • $150/WEEK Attention on every page of the site

Center 300 x 250 mobile-friendly size Square 35,000 – 50,000 impressions/week CTR: 0.5-0.7% 300 x 250 pixels $150/week HIGH VISIBILITY IN-ARTICLE ADS 300 x 250 ads appear after the first three paragraphs in an article. Mobile-friendly with high reader visibility. 25,000-40,000 impressions/week CTR: 0.6% Run of Site $400/week Photo Gallery 300 x 250 pixels Sports $200/week

$100/week Culture $150/week

USER-FRIENDLY PHOTO GALLERY ADS • $100/WEEK Attention-getting 300 x 250 ads appear after every five images in a photo In-Article 300 x 250 pixels gallery and offer great visibility surrounded by our popular content $400/week ROS Select from: Sports or Run of Site $200/week Sports $150/week Culture

Who visits redandblack.com? 2.4 6.5 65% 53/47 21% 45% million users million pageviews mobile male/female 18-24 18--34

August 2017 - July 2018, Google Analytics

THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] Email Newsletters & Blasts

Subscribers to our email newsletters are eager to get news and updates from The Red & Black, and this creates a welcoming environment for sponsorship ads, priced for every budget. Readership includes students, staff and faculty, alumni and Athens residents.

Top Sponsorship Banner 600 x 120 pixels $200/week

DAILY HEADLINES EMAIL NEWSLETTER Sent Monday-Friday to 6,000+ subscribers (for a total of 30,000+ emails weekly), this newsletter highlights news, photos and videos at redandblack.com. Three spots available: Top Sponsorship Banner 600 x 120 pixels: $200/week Center Square Ad 600 x 120 pixels: $100/week Lower Sponsorship Banner 600 x 120 pixels: $75/week

WEEKEND PREVIEW EMAIL NEWSLETTER Newsletter This Thursday newsletter offers an at-a-glance look at the best concerts, arts events and Sponsorship more. It’s the companion to our in-print Weekend Preview page. Center Square 300 x 250 pixels Available to one exclusive sponsor for $75 per week $100/week SPORTS UPDATE EMAIL NEWLETTER(S) In spring, this Monday newsletter gives a recap of what’s happened across all Georgia sports. During the fall football season, the newsletter includes a Friday pre-game and Monday post-game edition. Available to one exclusive sponsor for $100

Lower Sponsorship Banner 600 x 120 pixels $75/week

EXCLUSIVE CUSTOMIZED EMAIL BLAST Let readers know about discounts, promotions and deals. We offer one special-offer email per week and will help you craft and design a creative message to connect with your customers.

Available at $250 per blast.

THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] Social Media

There’s no better way to connect with our digital-savvy audience than through social media! We offer a variety of sponsored social posts and unique embedded social media placement on our site through Friends to Follow. Looking for something unique? Let our team work with you to develop new and original social marketing solutions.

SPONSORED FACEBOOK POST • $100 We will share a post with our 19,000 Facebook fans across two accounts. Additional paid boosting is included.

SPONSORED TWITTER POST • $100 We will share a post with our 44,000 Twitter followers across two accounts.

FACEBOOK & TWITTER BUNDLE • $150 We will share a post with our more than 63,000 followers across mutliple accounts. Customized verbiage for each platform.

FRIENDS TO FOLLOW — EMBEDDED SOCIAL MEDIA ON OUR WEBSITE Our Friends to Follow program is the ultimate in customized messaging to our readers. Through an embedded widget on the site, your social feeds display in an attention-getting 300 x 600 pixel spot, updating as often as you update your feeds. You can pin posts, customize the feed, and select the design and color scheme you prefer. You also can access reporting on your feeds’ impressions and engagement. Three positions available: » Homepage: $150/week » Sports/Football Pages: $150/week » Culture Pages: $100/week

The Red & Black on Social 44,000 followers on Twitter 19,000 fans on Facebook

6,675 followers on Instagram

THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] Specialty Publications

Housing Fair An indispensable resource for students moving off campus Digest Includes: Floor plans, amenities, pictures — along with a directory of related services such as laundry, housecleaning and insurance January 2,000 copies: Distributed at the January Red & Black Housing Fair event Ad Deadline: early January Ampersand Award-winning and in-depth feature coverage from The Red & Black Magazine Includes: Arts, music, fashion, community, food and more. We like to say that this magazine puts the “and” in Red & Black. Focused toward upperclassmen and Athens residents March, October 5,000 copies: Distributed on campus and around Athens Ad Deadlines: Three weeks prior to publication date. For parents, tourists, campus visitors, freshmen, alumni, students and fans Visitors Guide Includes: All the essentials of a visit to the Classic City with features on landmarks, restaurants, local shopping, hotels, and must-see sights on UGA’s campus. Distributed twice yearly at hotels, shops, March, July visitors centers, retailers and select Georgia Tourism welcome centers 40,000 copies: We distribute 20,000 of each issue Ad Deadlines: Early February for Spring/Summer; Early July for Fall/Winter Eat & Drink Athens GA A total guide to the Classic City’s restaurants, bars, breweries and more Includes: Listings favorite restaurants, directory of classic college town bars, local farmers markets and November, May favorite on-campus eats. Plus: Guides to breweries and local beers. Distributed throughout Athens. 20,000 copies: We will distribute 10,000 of each edition Ad Deadline: mid October for Fall/Winter issue; early April for Spring/Summer issue UGA 101 The essential guide for freshmen — and their parents Includes: This guide includes everything from dorm room gear to textbook purchases to having fun in June Athens with lively coverage by students for students. It includes a bonus section for UGA parents. 7,000 copies: Distributed by hand at all 20+ summer orientation sessions Ad Deadline: Late April Athenscape The ultimate back-to-school guide Covers: Shopping, dining, entertainment, campus essentials and updates on what happened over the August summer along with a football season sneak preview 18,000 copies: Mailed to on-campus residence halls and major off-campus apartment developments prior to move-in; distributed on campus on first day of fall semester Ad Deadline: Mid July Tailgate Guide The essential guide to game day traditions Includes: Recipes, tips, game day map, tailgating style and more. August 10,000 copies: Distributed in hotels, visitors centers, hand-to-hand on campus and on game days and at retail locations throughout Athens Ad deadline: Early August

HOUSING FAIR 2018 BRANCH OUT AND PLANT YOUR ROOTS

THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] 2018-2019 Print Schedule

The Red & Black publishes a weekly edition each Thursday of the regular academic year. Issues are not published during the weeks of Thanksgiving and Spring Break and during Winter break. The ad deadline for each issue is the Monday of that week, e.g. Monday, Aug. 13 for the Thursday, Aug. 16 edition.

WEEKLY PAPER REGULAR ISSUES WEEKLY PAPER REGULAR ISSUES SPECIAL PUBLICATIONS Fall Semester 2018 Spring Semester 2019 2018-2019 1. Thursday, Aug. 16 17. Thursday, Jan. 10 Fall 2018 Visitors Guide Fall/Winter 2018 2. Thursday, Aug. 23 18. Thursday, Jan. 17 Ad Deadline: July 15, 2018 Distribution: Aug. 1, 2018 3. Thursday, Aug. 30 (Football preview) 19. Thursday, Jan. 24 Tailgate Guide 2018 Ad Deadline: Aug. 5, 2018 4. Thursday, Sept. 6 20. Thursday, Jan. 31 Distribution: Aug. 30, 2018

5. Thursday, Sept. 13 (Home-game issue) 21. Thursday, Feb. 7 Ampersand Magazine Fall/Winter 2018 Ad Deadline: Oct. 5, 2018 Distribution: Oct. 24, 2018 6. Thursday, Sept. 20 22. Thursday, Feb. 14 Eat & Drink Athens, GA Fall/Winter 2018 7. Thursday, Sept. 27 (Home-game issue) 23. Thursday, Feb. 21 Ad Deadline: Oct. 12, 2018 Distribution: Nov. 15, 2018 8. Thursday, Oct. 4 (Home-game issue) 24. Thursday, Feb. 28 Spring 2019 Housing Fair Digest 2019 9. Thursday, Oct. 11 25. Thursday, March 7 Ad Deadline: Jan. 4, 2019 Distribution: Jan. 15, 2019 10. Thursday, Oct.18 26. Thursday, March 21 Visitors Guide, Spring/Summer Ad Deadline: Feb 8, 2019 11. Thursday, Oct. 25 27. Thursday, March 28 Distribution: March 1, 2019 Ampersand Magazine Spring/Summer 12. Thursday, Nov. 1 28. Thursday, April 4 Ad Deadline: Feb. 22, 2019 Distribution: March 8, 2019 13. Thursday, Nov. 8 (Home-game issue) 29. Thursday, April 11 Eat & Drink Athens GA Spring/Summer 2019 Ad Deadline: April 5, 2019 14. Thursday, Nov. 15 (Home-game issue) 30. Thursday, April 18 Distribution: May 1, 2019 Summer 2019 15. Thursday, Nov. 29 31. Thursday, April 25 (125th Anniversary Special Issue) (G-Day Special Issue) UGA 101 Ad Deadline: April 26, 2019 16. Wednesday, Dec. 5 (Reading Day) 32. Wednesday, May 1 (Reading Day) Distribution: June 3, 2019 Fall 2019

SEC CHAMPIONSHIP PREVIEW Visitors Guide Fall/Winter 2018 DECEMBER 2, 2017 | 4:00 P.M. MERCEDES-BENZ Ad Deadline: July 12, 2019 STADIUM, ATLANTA Distribution: July 29, 2019 G-DAY Special Issues and Extra Editions Athenscape 2019 Ad Deadline: July 15, 2019

SATURDAY, MAY 5, 2018 SPECIAL ISSUE After a NOVEMBER EXTRA! Distribution: Aug. 8, 2019 30, 2017 historic Athenscape Back to School 2018 | Aug. 9, 2018 season, this G-Day Glory, brings high A7 expectations 125th Anniversary Issue | Nov. 29, 2018 Tailgate Guide 2019

Four players glory to Special Preview Issue to look out for on G-Day Ad Deadline: Aug. 9, 2019 A10 graduates Football Championship/Bowl Game Issues | TBD Things to do Distribution: Aug. 29, 2019 before and after the game G-Day Special Issue | April 25, 2019 A5 Column: Fromm Ampersand Magazine Fall/Winter 2019 is, unquestionably, Georgia’s QB Graduation Issue 2019 | Saturday, May. 11, 2019 Ad Deadline: Oct. 4, 2019 Distribution: Oct. 23, 2019 AthFest Preview | June 19, 2019 Eat & Drink Athens, GA Fall/Winter 2019 Athenscape Back to School 2019 | Aug. 5, 2019 Ad Deadline: Oct. 18, 2019 Distribution: Nov. 21, 2019 THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected]

GO DAWGS! $ 99LARGE GOOD LUCK IN THE SEC CHAMPIONSHIP! 7 ORDER ONLINE AT PIZZAHUT.COM OR DOWNLOAD THE APP 2-TOPPING PIZZA Frequency Discounts

All successful ad campaigns, regardless of your budget, have one thing in common — frequency. The more times your ad appears, the more impressions it makes. The Red & Black offers discounts that allow you to build that all-important frequency — and save you money!

12-Month Frequency Packages

For larger advertisers and those who plan a year’s marketing budget in advance, this is an effect way to plan Save 10% your campaigns and maximize your savings. Your account executive will work with you to create a package of when you commit to advertising, giving you discounts based on the number of ads booked. You can select from any regular ads in 10 ads any of our publications or digital platforms.

All frequency contracts last one year from the date of your first insertion. Order 40 ads to run in the fall and Save 20% spring? You can save 40% if you place new ads in the summer. when you commit to 20 ads Semester Packages Save 30% For small businesses and those with a focused seasonal strategy, we offer semester packages that make when you commit to booking and budgeting simple with savings of more than 30% on our standard products. 30 ads

Extend your savings! In addition to one of these packages, you can order 4 additional ads in any of our publications or platforms at a 20% discount. Save 40% when you commit to 2018-2019 SEMESTER PRINT PACKAGES 40+ ads

Price Per Week at Price Per Week with Total 16-Issue Total Savings Open Rate Package Deal Package Cost Business Card $85 $50 $800 $560

3.2” x 2” On deadline from Athens, Georgia, since 1893

redandblack.com

THURSDAY, APRIL 12, 2018 | Athens, Georgia Small Square $125 $75 $1,200 $800 Vol. 125, No. 30 3.2” x 3” Athens’ next generation Poverty rate in 64% community persists Index Card $210 $150 $2,400 $960 of students at Clarke Middle School qualify for free or reduced lunch In 2016, the poverty rate in Clarke County was

4.9” x 3” In 2017, the Clarke County School District reported a 35% graduation rate of 8,121 80% of those in poverty in 2016 were under 18 years old Eighth Page $350 $250 $4,000 $1,600 GRAPHIC BY SARAH CARPENTER public school system, the university and local - government to initiate structural change. notice,” the mother said. - She’s in her 30s and unemployed. It’s been dif Hurdles and helping hands Charlotte Norsworthy ficult to nail down a job since she graduated from Wick Prichard picked collard leaves from a stu Lead Enterprise Reporter Clarke Central. dent garden outside of Clarke Middle School on - “I’ve applied to hotels, downtown …” she said. Baxter Street on Monday, as he does every week, From the front porch of his house in the “But students get those.” - to sell at a picnic table outside the school. Parkview Extension affordable housing commu Her story is not uncommon in Clarke County, - - Prichard is the coordinator of Grow It Know 3.2” x 8” nity on Baxter Street, a Clarke Middle School where the poverty rate sits well above the na It, a program through the Clarke County School student can watch as University of Georgia stu tional average despite housing the state’s flag District and UGA Extension that seeks to help dents walk by. - - ship institution. But for her son and others like students in the public school system understand Glued to a cell phone, the 11-year-old seemed - him, achieving economic mobility will involve and address issues of poverty and food insecu unphased. But his mother said they both recog several hurdles, the first of which involves grad PAGE A4 - rity.  SEE ATHENS nize the clear discrepancy between what UGA uating from high school. students own and what children in affordable As poverty becomes a growing concern to lo housing have access to. cals and advocates, many are calling upon the “You see students walk by every day with so much. Bookbags, nice shoes … kids living here

Quarter Page $650 $500 $8,000 $2,400 OBITUARIES

UGA professor Karen Tinsley advocated for Georgia affordable UGA remembers two activehousing, bikingcommunity throughout Athens leaders UGA alumnus Ed Benson dedicated life to mentoring Athens 4.9” x 10.5” expanding Terry College of Business EXTRA!

SATURDAY, MAY 5, 2018 PLUS: Up to 4 additional ads, in any size in any publication or digital platform at 20% off the open rate. Glory, glory to 2018-2019 SEMESTER DIGITAL PACKAGES graduates

Price Per Week at Price Per Week with Total 16-Issue Total Savings redandblack.com

THURSDAY, JUNE 21, 2018 | Athens, Georgia Open Rate Package Deal Package Cost Vol. 125, No. 36 Facebook Post $100 $60 $960 $640 2018 Center Square Banner Ad $150 $100 $1,600 $800 300 x 250 pixels In-Article Ad, Run of Site $400 $300 $4,800 $1,600 300 x 250 pixels Top Leaderboard $500 $350 $5,600 $2,400 728x90/300x50 pixels PLUS: Up to 4 additional ads, in any size in any publication or digital platform at 20% off the open rate.

THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] All Rates & Sizes 2018-2019 Print

THE RED & BLACK, ATHENSCAPE, EXTRA EDITIONS

10X 20X 30X 40X AD UNIT DIMENSIONS OPEN 10% 20% 30% 40% Full Page * 10” x 21” $1,600 $1,440 $1,280 $1,120 $960 Digital Half Page * 10” x 10.5” horizontal $1,100 $990 $880 $770 $660 4.9” x 21” vertical ONLINE BANNER ADS

Quarter Page * 4.9” x 10.5” vertical $650 $585 $520 $455 $390 Top Leaderboard/Mobile Banner $500 728 x 90; 300 x 50 pixels Eighth Page 3.2” x 8” vertical $350 $315 $280 $245 $210 Premium Square $500 Index Card 4.9” x 3” horizontal $210 $189 $168 $147 $126 300 x 250 pixels

Small Square 3.2” x 3” $125 $112 $100 $87 $75 Center Square: Run of Site $150 300 x 250 pixels Business Card $76 $68 $59 $51 3.2” x 2” $85 In-Article Square: Run of Site $400 Front Banner * 10” x 2” $500 $450 $400 $350 $300 300 x 250 pixels In-Article Square: Sports $200 $400 $360 $280 Sports Banner * 10” x 2” $320 $240 300 x 250 pixels Culture Banner * 10” x 2” $350 $315 $280 $245 $210 In-Article Square: Culture $150 300 x 250 pixels Puzzle Display * 4.91” x 8” $400 $360 $320 $280 $240 Photo Gallery: Run of Site $100 Puzzle Sponsor 4.91” x 1” $75 $68 $60 $53 $45 300 x 250 pixels * = Free Color; for all other ads, $25 for spot color and $50 for full color Photo Gallery: Sports $100 300 x 250 pixels SPECIALTY PUBLICATIONS NEWSLETTER SPONSORSHIPS FULL PAGE HALF PAGE QUARTER PAGE EIGHTH PAGE COVER/MAP POSITIONS Daily Headlines Top Banner $200/week Ampersand $820 $480 $315 $250 Back Cover $1,500 600 x 120 pixels Magazine 7.375” x 9.75” 7.375” x 4.75” H 3.5” x 4.75” 3.5” x 2.25” Inside Front $1,000 Daily Headlines Center Square $100/week 4.75” x 9.75” V Inside Back $1,000 300 x 250 pixels Eat & Drink $820 $480 $315 N/A Back Cover $1,500 Athens GA 4.625” x 10” 4.625” x 5” 4.625” x 2.5” H Inside Front $1,000 Daily Headlines Lower Banner $75/week 2.25” x 5” V Inside Back $1,000 600 x 120 pixels Housing Fair $500 $250 N/A N/A Back Cover $1,500 Weekend Preview Banner $75/week Digest 5.5” x 8.5” 5.5” x 4.25” Inside Front: $750 600 x 120 pixels Tailgate Guide $820 $480 $315 N/A Back Cover $1,500 Sports Update Banner $100/week 4.625” x 10” 4.625” x 5” 4.625” x 2.5”H Inside Front $1,000 600 x 120 pixels 2.25” x 5” V Inside Back $1,000 UGA 101 $820 $480 $315 N/A Back Cover $2,300 Special Offer — custom email blast $250/blast 4.625” x 10” 4.625” x 5” 4.625” x 2.5” H Inside Front $1,950 2.25” x 5” V Inside Back $1,950 Map Front: $1,000 SOCIAL MEDIA Map Back: $1,000 University of $1,500 $1,045 $595 $325 Back Cover $4,995 Sponsored Post $100/post (Choose Facebook or Twitter) Georgia 7.375” x 9.75” 7.375” x 4.75” H 3.5” x 4.75” 3.5” x 2.25” Inside Front $2,000 Visitors Guide 4.75” x 9.75” V Inside Back $2,000 Facebook+Twitter Bundle $150/post Map Front: $1,700 Friends to Follow: Homepage $150/week Map Back: $1,700 Friends to Follow: Culture $150/week INSERTS, FLYERS AND POST-ITS Friends to Follow: Sports $150/week TYPE QUANTITY SIZE PRICE LEAD-TIME REGULAR DEADLINES Insert — includ- 10,000 11” x 11” max $950 Delivered to printing plant WEEKLY PRINT Insertion Orders: Monday prior to Thursday issue, 4 ed in weekly 4” x 6” min produced by advertiser Monday prior to publication paper or special $1,500 p.m. Camera ready artwork: Tuesday prior to Thursday issue, 4 p.m. edition of The produced by Red & Black; 5 x 7” 10 days lead-time for WEEKLY DIGITAL ADS Insertion Orders and all materials due Red & Black $1,750 inserts produced by Red Friday at 2 p.m. prior to week ad runs (weeks start on Mondays) produced by Red & Black; 8.5 x 11” & Black FORMATS Hand-to-Hand 500 11” x 11” max $250 Deliver to Red & Black Flyer — inserted produced by advertiser Tuesday prior to distribution PRINT The ideal camera-ready format is 300 dpi print-quality in papers distrib- $450 PDF. For ads we create, we prefer editable PDFs or AI or EPS uted on campus produced by Red & Black; 8.5x11” logo files and high-res JPGs or TIFs. DIGITAL All files should be 72 dpi and meet pixel dimensions Front-Page Post- 10,000 3” x 3” $875 Artwork approved 10 days noted above. PNG, GIF or JPG files for banner ads; MP4 files it Note — on A1 prior to distribution for video ads. THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected] Print Positions & Pricing

FREE COLOR SPOTS PAID COLOR OR BLACK & WHITE

Debriefing SAVINGS Opinion Culture SECTION

$85 FRONT PAGE STORY NEWS BRIEFS NEWS $85 NEWS ARTICLES JUMPS ARTICLES HERE $85 NO ADS

$85

$85 $75 $1100 $85 $1100 PUZZLE $400 $85 $210 $210 $500 $85 $350 $75 A1 A2 A3 A4 A5 A6 A7 A8

Sports Playbook SAVINGS Football Preview Showcase Weekend Preview SECTION

$85 SPORTS STATS B1 JUMPS PHOTO AND NEWS $85 HERE FEATURE

$85 $1,600 $85

$85 $75 $75 $650 $650 $125 PUZZLE $400 $350 $350 $350 PUZZLE $400

$125 $400 $75 $75 B1 B2 B3 B4 B5 B6 B7 B8

SPORTS SECTION POSITIONS ARE AVAILABLE BY RESERVATION ONLY FOR THE SPECIAL HOME-GAME ISSUES OF AUG. 30, SEPT. 13, SEPT. 27, OCT. 4, NOV. 8, NOV. 15

Front Page Post-It Note $875 one per issue

Inserts 11 x 11 maximum; 4 x 6 minimum Limit 3 per issue $950-$1,750

THE RED & BLACK 540 Baxter Street, Athens GA 30605 • 706-433-3001 • [email protected]