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As illustrated in the Sony Worldwide Networks master control studio on the right (one of seven Arrakis studios in the Manhattan, New York complex), Arrakis can provide complete major market studios with Arrakis consoles, digital workstations, video- audio switchers, furniture, and system prewiring. With a choice of several console lines; digital workstations for live air, production, news, and automation; and two major studio furniture product lines, Arrakis can meet broadcasters needs from the compact news studio to the major market network origination center. Complete Arrakis equipped studios can be found around the world from Tokyo, to Moscow, to Japan, to Tahiti. Call Arrakis today for your equipment or studio needs, Sony Worldwide Networks Manhattan, New York currcakis E MNI1 er.a _ 3 0 3 in some areas (970) 224-2248 Circle 41 On Reader Service Card GIVE USSOME TIME. WE'LL GIVE YOU THE EXPERTS. Join the only barter network that helps build stronger local radio stations. Use your ratings to help develop more. Our expert Programmer-Consultants have helped hundreds of locally-programmed stations get to the top of their markets and stay there. You get national quality programming services and keep your local identity. And, with the Broadcast Programming Barter Option, you can keep more of your cash, too. Till BROADCAST PROGRAMMING BARTER OPTION re: Wafter Powers Easy Listening Thirteen BP Programmer-Consultants program 35 different formats over the full ronge of music every week, including Smooth NAC, Modern Rock, A.44, AC Christian, and more. Wherever you need to go in music programming, Broadcast Programming can take you there faster. LOCAL RADIO'S EXPERT PROGRAMMING RESOIRCE GIVE USA C ML. (800) 426-9081. Circle 7 On Reader Service Card Vel. 3, No. 1, Jan. 1996 We Are Listening Editor in Chief Lucia Cobo Managing Editor and Whitney Pinion statilolim Associate Editor Angela Novak t.ostation Tuned In Editorial Assistant Shirley Jantz-Sullivan Contributing Editor Vincent M. Mingo elcome to the new Tuned In, Radio World's management magazine. After more Publisher than ayear of successful growth, The Radio World Magazine has given way to Stevan B. Dana what you now hold in your hands: Tuned In. Icall upon you to let me know W Associate Publisher your thoughts and suggestions as we continue to evolve and grow together. Carmel King The onset of anew year traditionally is the time for looking forward and trying to dis- Editorial Director cern the shape of things to come. As 1995 drew to aclose, Iwas invited to participate in a Marlene Lane couple of forums and address that very issue. Mat. Editorial Director/Audio As Isee it from the vantage point of covering the radio business with both the newspa- Alan Carter per and the magazine, the business will be molded by three main issues in the ensuing years: consolidation, technology and the Internet. Sales Manager Both as abusiness unto itself and as an electronic medium that is part of the larger elec- Skip lash tronic world of television, cable, fiber optic, etc., radio will continue to find ways to Sales! West Coast achieve efficiencies of scale and growth regardless of whether or not the Congress passes Dale Tucker any telecom reform bill. Aided by amore laissez-faire FCC, radio will consolidate by mar- Sales/Midwest ket and as an industry, wherever it makes sense. Sandra Harvey-Coleman This consolidation is facilitated by technology. Digital advances — be they in the studio, Production Director the RF site or the marketing department — are paving the way for further streamlining of Usa Stafford operations. Publication Mgr./Desktop Systems Mgr. The larger technical story, however, is digital audio radio. The question of whether an in- Julianne Shannon Stone band system is best for radio in the United States or whether it is best for U.S. radio oper- Promotions Mgr./Graphic Designer ators remains to be answered. However, the world is racing ahead with DAB in countries Madhavi Pethe as diverse as Poland, Sweden, the United Kingdom and Germany, to name afew. Production U.S. broadcasters need to propel testing efforts forward or lose their edge over broadcast- James Cornett, Trina Masters ers worldwide. Ad Traffic Coordinator The Internet is the next big story for radio. Only 200 stations had aWeb site at the Kathy Jackson beginning of 1995. More than 900 do so now. By the end of this year, more than 2,000 Ad Production Coordinator stations are expected to be on-line. Lisa Lyons The possibilities are endless: reaching anew generation and potential audience, mining a Classified/Showcase Coordinator new source of revenue and participating in the future world; aworld of electronic tribes, Vicky Baron whereby we are globally grouped by our common interests and not by geography or race. Look sharp, broadcasters. The ele- Advertising Coordinator ments that will propel these changes • Eva Marie Krell are driving our business today. Circulation Director Eleya Wields Circulation Manager Steven Bowman Accounts Receivable Steve Berth Tuned in (ISSN: 1078-2184) is published monthly. by Industrial Marketing Advisory Services. Inc. 5827 Columbia Pike, Third Floor, Falb Church, VA 2204 ... Phone: 703-998-7600. FAX: 703-998-2966. Second-class postage paid at Falls Church VA 22046 and additional -nailing offices. POSTMASTER. Send 3579 forms and address changes to Tuned in, P.O. Box 1214, Falls Church, VA 22041. Copyright 1996 by MAS All rights reserved. For reprints contact: Tuned in. 4 j Listeners and programmers agree. The quality of your talk shows and call-ins are as critical as who you have talking. And stations who are most serious about their sound and ratings s. lelos' digital hybrids have earned their reputation for exceptional addition to II-duplex audio, lelos hybrids achieve consistent levels fr products includes the top of the line lelos 100 Delta with anced you won't find it anywhere else. When it comes to corn xproves you don't have to spend alot to get lelos quali nnect you to your callers. Isn't it time you experienced gr • _ - • , •3. ariaMMIST. • *i -•• - ràfiA• •• • •• iiL'•• ••- .!-.-•:•LZ:,d ...g. 1 ......io:i. "'• •f. r. ..' .-- - e-.,-.._....-e...—:._,— • 4. A:!' • efi; ' • S YS1E IVI S I 2101 SaFxvior Ayenue •Cleveland, Ohio 44114 USA •Tel: +1.216.241.7225 •Fax: +1. 216.2414103 •dolma: info@zephyncom rircle 171 On Reerfr.q. Service Card 67 ' contents Station to Station: from the editor 4 Letters 8 Market Watch: San Francisco Topography and a saturation of radio voices make for fiercely competitive radio in the city by the bay. 10 Regulatory: Last year's regulatory decisions will define 1996's battles. 16 e--$ I « I:L. N../".,-.% Competition: Evergreen Media's trio of morning stars vie for audience share in Chicago. 19 Programming Profile: WWOZ-FM promotes the musical heritage of its New Orleans roots. 22 IF Ae°‘ Management Journal: Vincent M. Ditingo's monthly examination of how radio execs can utilize management trends. 25 Special Feature: Jingles, bumpers, beds and voice-overs contribute to astation's personality, as well as the bottom line. 29 Format Focus: Christian radio uses mainstream techniques to expand its audience reach. 30 Events Calendar 38 Cover Story: Casey Kasem 42 Facility Spotlight: WIMG(AM), Trenton, N.J. 50 did& tab 1 "The day of the wall between sales and programming is over; you've got to recycle your assets." —Jim Taszarek See page 40.