Retail, Marketing & Technology

MARCH 2 - 5, 2021

SEASON 10

THE BIGGEST RETAIL, MARKETING & TECHNOLOGY EVENT IN CANADA

A #DX32021 BROCHURE navigate logistics, and enhance user experience. Technology is WELCOME playing a critical role in reshaping the retail and media landscape in these changing times. TO DX3 DX3 2021 speaking faculty will give you industry insights on key focused areas; Retail, Marketing, and Technology. They will share 2021 their challenges and opportunities on how to build a brand and be relevant in this competitive environment. Explore trending and futuristic technology leaders and solution providers through the DX3 - Canada’s Biggest Retail, Marketing and virtual exhibition. We urge you to take in as much as you can from Tech Event our latest season. What will the future look like post pandemic? DX3 CANADA This is what you can expect at DX3 2021: – 10th ANNIVERSARY EDITION Content. More streamlined and structured around three streams DX3 is turning 10 in the middle of the world’s greatest digi- of content, based on the Retail Summit, Marketing & Innova- tal acceleration. It has been a tumultuous time for us all, and tion Summit, and Generational Summit, with over 200 industry yet it has been also the most exciting for those of us in the thought leaders and experts. technology space. We have seen some of our alumni brands shoot to the stars while others have been adapting and DX3 Marketing and Innovation focused on marketing and media evolving. We have seen the rapid growth of small brands, functions. Catch 20 episodes in 4 days! the stumbling of giants, and everything in between. Over DX3 Retail focused on retail strategy, technology, and operational the past 10 year, DX3 has always been committed to the functions. Stream all 22 episodes in March! nexus of retail, marketing, and technology, and for our 10th annual event, we are taking it a step further. DX3 Generational focused on the cutting edge thought leadership and research on retailing and marketing through consumer Presenting - DX3 Season 10 with 56+ episodes streaming on segmentation by generation, specifically the next three genera- March 2-5. This season we will explore, what will the future tions - Millennials, Gen Z, and Gen Alpha. 10 brand new episodes look like post pandemic? this season! Today we are looking forward to what our transformative DX3 Studio. Simultaneous, interactive learning sessions every retail and marketing sectors will look like beyond 2020. afternoon from March 2-5, 2021. The retail landscape is evolving - success of the brand is no longer limited to the depth and breadth of inventory but Exhibition. Innovative and creative exhibitors on our virtual instead has expanded into creating a safe and long-lasting platform providing you with insight into the future of retail and experience for consumers. Buyers are looking for a more marketing. tailored and personalized experience, and marketing plays Plan your binge this spring. See you at DX3 2021. a crucial role in spreading this message. Emerging technologies help to understand the data with analytical tools, DX3 2020 THEME: RESILIENCE After emerging from the crucible of 2020, the retail, marketing, and technology industries have honed a new collection of skills: Adjusting, adapting, pivoting, and evolving. Working though uncertainty, though social movements, through rapid change. But what comes next?

As we shift practices, systems, and paradigms, we must embed both resilience and diversity while we build anew. In order to flourish in the future, let’s rebuild better today.

Learn how to use and implement new tools, channels, and strategies towards success. Gain new ideas, diverse perspectives, and discover what leading businesses are doing to be successful. Meet like-minded people, connect with industry leaders, and be inspired at DX3 2021.

MEET THE RIGHT PEOPLE | DX32020 DEMOGRAPHICS

3000+ retail, marketing and tech professionals came to pre- vious DX3 events to learn, experience and connect with each other. 100+ thought leaders from various industries discussed topics related to current trends and behaviours 60% of attendees were from the Retail or Marketing industry. 54% of the conference attendees were retailers. DX3 2021 FEATURES VIRTUAL EVENT We’re excited to share that DX3 2021 will be a virtual event. Everyone who registers for the event can attend it in person as well as access the event by downloading the app on their phone and logging in with their registered email address. Features of the app: Connect with other event attendees, exhibitors, and speakers Engage - Post pictures, rate speakers and sessions Stay up-to-date - Updated agendas, speaker line-up, exhibitor list and floor plan! Plus: We may even send out important notifications on the day of the event through the app Once you have been added to the app participant list, we will send an email with a link to download the app! RETAIL SUMMIT Want to know what top retailers are doing TODAY to succeed? This content stream is packed with expert insights from leaders who shape the retail industry. Hear from some of the most innovative retail professionals as well as tech experts who help retailers be successful. With 22 episodes, including 2 keynotes, this is THE place to be for anyone in the retail space who wants to move up in their career and grow their company. MARKETING & INNOVATION SUMMIT

Learn how top marketers break through the noise! Hear from marketing leaders who know what it takes to build successful brands and run cam- paigns that do well. Over the course of 20 episodes, including 2 keynotes, hear their stories, case studies, best tips, and take part in interactive panel discussions, so that you can take home a new perspective and actions to take your marketing skills to the next level. Plus: You’ll even get to discover some of the latest innovations transforming GENERATIONAL SUMMIT Explore the generational approach to consumer segmentation, and identify the generations that are most important to you. Understand generational buying behaviors and their lifestyle preferences. Discover the very best insights, thought-leadership, case studies, and technologies, towards retailing and marketing to these upcoming generations. Learn how to use and implement new tools, channels, and strategies towards success in the generational approach to retail and marketing. This is the ONLY event that will look at these three generations in terms of their retail and marketing preferences in a post-COVID world EXHIBITION: LATEST IN RETAIL, MARKETING & TECHNOLOGY Discover for yourself, what the latest in retail and marketing innovation has to offer at this ongoing virtual exhibition! Uncover new and clever concepts and solutions that can help you take your company to the next level. Have fun and explore the booths and offerings. Make meaningful connections with fellow retailers, marketers, and tech professionals. And make sure to soak up skills at the DX3 Studio as well! DX3 STUDIO

Enjoy a variety of learning offerings and formats every afternoon at DX3 2021. The DX3 Studio will include roundtables, workshops, whirlpools, hot takes, and other interactive and intimate virtual sessions, designed to give you actionable advice to help you thrive as a professional and grow your business. They are all about HOW TO implement strategies, new concepts, products, and expert advice. This amazing feature takes place after the main episodes of each day. SPEAKER LINE-UP

PROF. JORIJ ABRAHAM IAN ADLER HIFAZAT AHMAD CAROLINA ACOSTA

Managing Director CMO CEO & President CEO & Founder Ecommerce Foundation PepsiCo Foods Canada DX3 Canada Tragos Game LLC

MATT ALEXANDER JULIA AMORIM MARK ANG ALISHA ARORA CEO CEO & Co-Founder Innovator CEO & Co-Founder MediaNet Second Closet The Knowledge Neighborhood Goods Society

STEPHEN BAILEY PAUL BALLEW GAIL BANACK DON BARDEN Chief Data & Analytics VP – Kids | Chief Kids CMO Officer Officer CEO & Managing Partner John Fluevog Shoes Loblaw Companies Indigo Books & Mu- Limited sic Inc. GeorgiaXtracts

MIKE BARTELS MYRIAM BELZILE-MAGUIRE JESSICA BENCHEMAM RYAN BERMAN Director of Marketing Founder and Designer Founder Research and UX Exective Producer, Alibi Maguire Boutique Content Courageous Tobii Pro

JENNY BIRD DUNCAN BLAIR FORD BLAKELY JOSHUA BLOOM SVP & GM, Zingle GM of Global Business CEO & Creative Director VP of Marketing Solutions Medallia JENNY BIRD Article TikTok

STEVEN CHARLES COURTNEY CHEW ALBERT CHOW MICHELLE CAMPBELL VP Strategy Founder and President Founder CEO & Co-founder Huge Inc. LS Cream OCIN Silk & Snow

3 #DX32021 BROCHURE SPEAKER LINE-UP

FAREENA CONTRACTOR JEREMIAH CURVERS SCOTT CUTLER DAVE DABBAH

Director, Intl. Emerging Co-Founder & CEO CEO CMO Tech Polysleep StockX Clever Tap Walmart

MELISSA DAVIS JOHN DEFRANCO MO DEZYANIAN PATRICK DIAB Head of North America CCO CPO President Afterpay Staples Canada Moneris Empathy Inc.

VÉRONIQUE DORVAL LAURA ENDRES MELISSA ESHAGHBEIGI MARK DWYER Cultural Strategist & SVP, Chief Client Experi- Managing Director Vice President and Digital Ethnographer ence Officer General Manager Afterpay Canada Closing My Tabs Sun Life Canada Dexcom

ANIEFRE ESSIEN SUZZANE EVANS JIM EWEL RACHEL FEINBERG Country Manager - Canada Founder Founder CEO & Cofounder Clif Bar & Company Driven Inc. Peel the Layers ateyo

TANIA FERLIN JUDITH FETZER DR. AUGUSTINE FOU ASHELY FREEBORN Senior Manager of TAGB Co-founder & President Ad Fraud Investigator CEO, Co-founder, Principal Chartwells Canada Cook it Marketing Science Con- sulting Group, Inc. Smash + Tess

MATYAS GABOR GENEVIÈVE GAGNON KRISTEN GALE AUDREY GAUTHIER Vice-President, Digital President CEO + Creator Consumer Experience VP of Marketing & La fourmi bionique THE TEN SPOT® Ecommerce BRP Inc. Little Burgundy SPEAKER LINE-UP

JOANNA GRIFFITHS SHAHZAD GIDWANI MANDY GILBERT KELLY GO CMO CEO & Founder Co-Founder and Man- CEO & Founder aging Director CIMMO Creative Niche Knix Auro Chocolate

PHILLIP HAID SAMUEL HALE STEVE HIMEL ADAM GROGAN Founder COO CEO & Founder Co-Founder Henderson Brewing Greenleaf Foods Public Inc. nutrimeals Co. In.

PETER HOLZWORTH ALLISON HUMPHRIES SUSAN IRVING VINO JEYAPALAN VP of Strategy CMO CEO & Founder Chief Rainmaker Appnovation Kruger Products Kabo Fly Soul Shoes L. P

SARAH JORDAN SARAH JOYCE SHANNON KATSCHILO VIVIAN KAYE

CEO SVP, E-Commerce VP & General Manager CEO & Founder Mastermind Toys Sobeys Inc. Medallia Canada KinkyCurlyYaki

JEN KELLY ALYSSA KERBEL AROOBA KHAN BRANDON KIM Ecommerce Manager, Co-founder, Finance & Co-CEO & Co-Founder Founder & President Crate & Barrel & Inter- Operations national Pehr mini mioche Brevite Crate and Barrel

ELLIOT KIM DEREK LACKEY MARC LAFLEUR DYLAN KIM Co-founder, Finance & Co-founder, Marketing Chairman CEO and Co-founder Operations Brevite Response Marketing truLOCAL Brevite Association SPEAKER LINE-UP

BRANDI LEIFSO MARIE-MICHÈLE LARIVÉE AMY LASKI VIPUL LALKA Trends, Strategy & Foresight Founder & President CEO & Founder VP of Digital Payments Consultant Felicity Evio Beauty TD Consultant

ALLISON LITZINGER STUART LOMBARD BRIAN MAC MAHON KEVIN MARTIN VP Marketing | Brand, CEO, Founder, & Pres- Founder CTO & Co-founder Customer & Loyalty ident Expert DOJO unspun Hudson’s Bay ecobee

DAVE MAZZONE MIKE MCCARRON CHRIS MEADE NIKITA MEDVEDEV Sr. Manager of Predic- VP of Marketing VP of Customer and CMO & Co-founder tive Analytics Sales Staples Canada CROSSNET Coca-Cola Gladly

LARRY MILSTEIN GRACE MISTRY JANE MORAN SUZZANA MORRIS Co- Founder Head of Marketing, B2B & SVP of Data & Tech- VP, Loyalty & Customer Personal Wealth Adver- nology Intelligence PRZM tising AIR MILES Reward Indigo BMO Financial Group Program

NICOLA NAPPI HYLA NAYERI ASHLEY NEWMAN HA NGUYEN National Fulfillment De- CEO velopment & Multichannel Co-Founder Chief Experience Officer Network Manager Queen of Bud 437 Swimply IKEA Canada

RENA NICKERSON MIGLENA NIKOLOVA JILL NYKOLIATION SUSAN PALEY GM President CEO CEO SodaStream Canada AMA Toronto DropLabs Juniper Park\TBWA SPEAKER LINE-UP

LAURA PALLOTTA KELLY PIGEON ROHIT PURI KIRAN RAI (KAYRAY)

Regional Vice President, CEO & Co-Founder National TMT Industry Actor / Creative Director Sales and Distribution, Sector Leader & Co-founder Canada dresst™ EY Canada The Kollective Marriott International

DUSTIN RIDEOUT NICKLAS RØNNING CALEB RUBIN RAJEN RUPARELL

CSO Managing Partner VP of Marketing Chairman & Founder Juniper Park\TBWA Signifly Canada Equitable Bank Endy

JOHNNY RUSSO PETER SCHWARTZ STEWART SAMUEL SANGITA SARKAR VP, Ecommerce and Program Director North VP, Marketing Executive Chairman & Marketing America Founder Level Ex Inc. The Kersheh Group IGD Kognitiv

MICHAEL SETTE STEPHEN SILLS PETER SEMPLE ALISON SIMPSON CEO & Founder Co-Founder & Creative CMO Director CMO KOVO Essentials Depop Student Life Network Key (SLN) & 55 Rush

DOMINIC SMITH LORNE SOLWAY COURTNE SMITH TRACY SOHN Writer and Strategist Co-President CEO & Founder YouTube Content Cre- What You Don’t ator and Influencer Response Marketing Know About Gen Z NewNew Association saranghoe

NICOLE SOPKO AARON SPIVAK JAMES STEVENSON SHELBY TAYLOR VP Co-Founder Brand Marketing CEO & Founder Upton’s Naturals Hush Blankets Manager Chickapea Buy and Sell a Busi- ness SPEAKER LINE-UP

CATHARINE P. TAYLOR BRUCE POON TIP SIMON TOOLEY TRINH THAM Founder & President Commissioning Editor CMO Founder U.S. Maison Etiket Harry Rosen G Adventures WARC

JEFF TRUONG MARTA TRYSHAK DANIEL TORCHIA, APR MIKE VAN Managing Director, Partner Digital Marketing Partner Professor & Managing CEO & Co-Founder VMG Catalyst Partner Torchia Communica- Furnishr tions Seneca Business & TryMus Group

NADIA VATTOVAZ JILL VAN GYN JOHN VELLINGA MIKE WAGMAN CFO & EVP-Operations CEO/Founder Chief Experience Officer CEO Fire & Flower Hold- Fatso ings Corp. Zirkova Vodka Ace Beverage Group & Ace Valley

ROBIN WHALEN ROSHNI WIJAYASINHA MICHELLE WATSON KRISTA WEBSTER CEO & President Founder & CSO Creative Director | CEO & President Founder Church+State Prosh Marketing Veritas Communica- MICHI tions

ELIZABETH WILLIAMS CYNTHIA WONG KENT WILSON DENNIS WOODSIDE Co-Founder CMO Associate Vice President, President Digital Product Manage- Academy of Business RV SnapPad ment Impossible Foods Communications Canadian Tire Corpora-

HAMUTAL YITZHAK MICHAEL ZAHRA DAVID ZIETSMA

CEO, Chair Woman, & CEO & President SVP, Strategy and Per- Co- Founder formance Drone Delivery ELSE Nutrition Hold- Canada Jackman ings Inc. AGENDA TUESDAY | MARCH 2, 2021

10:00 Retail Keynote

Tech Keynote - Medallia Canada 10:30 Shannon Katschilo, VP & General Manager, Medallia Canada The Changing Retail Landscape - A Call Marketing for the Right Brain The XYZ (& α) of Generations for Courage • The power of storytelling •What are the overarching trends that can be expected • Who are Millennials, Gen Z, and Gen Alpha? •Building momentum by reinventing a brand for the rest of 2021 and into 2022? • What are their characteristics? •Be consistent, be real and stand for something •How have shocks accelerate change and expose fault • Why are they significant to retail and marketing? •Connect with the consumer’s soul 11:00 lines? Melissa Davis, Head of North America, Afterpay Ian Adler, CMO, PepsiCo Foods Canada Moderator: Hifazat Ahmad, CEO & President, •What is essential for successful retail recovery? Stevens Charles, Founder & President, LS Cream DX3 Canada Sarah Jordan, CEO, Mastermind Toys Aniefre Essien, Country Manager - Canada, Clif Bar Sarah Joyce, SVP, E-Commerce, Sobeys Inc. & Company Jill Van Gyn, CEO/Founder, Fatso Laura Pallotta, Regional Vice President, Sales and Moderator: Jessica Benchemam, Executive Produc- Distribution, Canada, Marriott International er, Alibi Content, Alibi Entertainment E-Commerce, Now and Always Marketing to Gen Z: How to connect •How has e-commerce changed over the past year? The Future of Direct-To-Consumer and resonate with this new generation •The unfiltered generation: Real people, real voices, • What are we expecting in the future? •How did the pandemic change DTC? real experiences • Is e-commerce the default? •How are individual direct-to-consumer brands shap- •Creativity at its best: Beating the 8 seconds attention 11:30 ing their businesses? • Blurring the lines between B2C and B2B span Vivian Kaye, CEO & Founder, KinkyCurlyYaki •What problems could be challenging former DTC •The fall of Celebrity influence Arooba Khan, Ecommerce Manager, Crate & darlings? •Active Engagement Barrel & International, Crate and Barrel •The relationship between brick and mortar and direct Rachel Feinberg, CEO & Co-Founder, ateyo Johnny Russo, VP, Ecommerce & Marketing, The to consumer Kersheh Group Tracy Sohn, Youtube Content Creator and Influ- Duncan Blair, VP of Marketing, Article Moderator: Prof Jorij Abraham, Managing encer, saranghoe Joanna Griffiths, CEO & Founder, Knix Michelle Watson, Creative Director | Founder, Director, Ecommerce Foundation Moderator: Catharine P. Taylor, Commissioning MICHI Moderator: Dominic Smith, Author, What You Don’t Know About Gen Z Redefining UX beyond the screen #Millennials • Providing Best-in-class Customer Experience • Shopping preferences: Online, Physical, Subscription 12:00 • In what ways can we create fulfilling and consistent The Digital Future & Innovation • Experiential vs Ownership customer experiences using digital means? • Value driven: ethical consumption • How can multi-sensory experiences be replicated Carolina Acosta, CEO & Founder, Tragos Game online? Moderator: Mark Dwyer, Managing Director, LLC Jen Kelly, Co-CEO & Co-Founder, Pehr Jeremiah Curvers, CEO & Co-Founder, Polysleep Afterpay Canada Vino Jeyapalan, CEO & Founder, Kabo Brandi Leifso, CEO & Founder, Evio Beauty Group Susan Paley, CEO, DropLabs Simon Tooley, Founder & President, Maison Etiket Alison Simpson, CMO, Key Moderator: Nicklas Roenning, Managing Partner, Signifly Canada Managing Supply Chain Risk The Rise of the Chief CXO • Is the local movement here to stay? The Evolution and Future of Subscrip- • How are CXOs transforming the industry? tion Retail • What are the possibilities for full vertical 11:3012:30 AM • The digital and the CXO •Moving to the service-based model from a prod- integration? uct-based model • Who “owns” the customer? • Do smaller brands have a chance against Ha Nguyen, Chief Experience Officer, Swimply •Subscription vs. transactional economies of scale? John Vellinga, Chief Experience Officer, Zirkova •Managing customer expectations and focusing on the Geneviève Gagnon, President, La fourmi Vodka customer experience bionique Inc. Mike McCarron, VP of Customer and Sales, Alexi Coffey, Co-Founder & COO, Steward Steve Himel, Founder, Henderson Brewing Co. Gladly Judith Fetzer, Co-founder & President, Cook it Inc Kelly Pigeon, CEO & Co-Founder, dresst™ Elliot Kim, Co-founder, Finance & Operations, Brevitē Marc Lafleur, CEO & Co-Founder, truLOCAL DX3 TALKS

How to use customer insights to 13:00 drive engagement and perfor- A Marketer’s Guide to Launch- CPPA: A Check-list for The Attention Economy: mance improvements, by Medal- ing Products, by Roshni Compliance, by Derek Total Internet Domina- lia X Stella Connect. Facilitator Wijayasinha Lackey, Chairman, RMA tion, by Suzanne Evans : Chris Vodola, Director, Client Services, StellaConnect AGENDA WEDNESDAY | MARCH 3, 2021

Marketing Keynote Rohit Puri, National TMT Industry Sector Leader, EY Canada 10:00

10:30 Tech Keynote - Jane Moran, SVP of Data & Technology, AIR MILES Reward Program

The Elephant in the Room The Evolving Role of the CMO in the Consumer Data Concerns • How can we compete with the digitally native, Digital Space and giant players like Amazon? • Data protection, privacy, and ownership • How are evolving technologies increasing challenges for • Who has massive amounts of data, and what does marketers? • Ethical use of data for marketing 11:00 it look like? • Understanding the challenges and creating opportuni- • Intrusion-free marketing – eliminating the • Why is it worth it: retrospectively embedding data ties for consumers “creepiness” factor transformation for improved strategic deci- • How to manage complexities and shape the company’s • Marketing with GDPR and CASL sion-making public profile? • Overcoming data breaches Paul Ballew, Chief Data & Analytics Officer, Loblaw Stephen Bailey, CMO, John Fluevog Shoes Moderator: Hifazat Ahmad, CEO & President, DX3 Allison Humphries, VP of Strategy, Appnovation Canada Susan Irving, CMO, Kruger Products L. P. Trinh Tham, CMO, Harry Rosen Moderator: Miglena Nikolova, President, AMA Toronto

The Plant-Based Revolution Social Movements and Marketing •Innovation and strides in deliciousness driving • What motivates a company’s stance on social demand creation impact? Why do some make statements, while others do not. Inspiration Session: 11:30 •Pandemic-based meat shortages as a supply shock • How do customers perceive the brand through Storytelling with TikTok •A perfect storm of sector growth – but is it here to their social activities? Join 4 top TikTok creators in a candid Q&A session on stay? • What are the challenges and opportunities? how they’ve gained success, why they choose TikTok •The Sustainability Movement and the rise of the Tonya Lagrasta, Senior Director, Corporate Social and how brands can work with them. Flexitarian Responsibility, Loblaw Companies Limited Adam Grogan, COO, Greenleaf Foods Allison Litzinger, Vice President Marketing | Brand, Nicole Sopko, VP, Upton’s Naturals Customer + Loyalty, Hudson’s Bay Company Dennis Woodside, President, Impossible Foods Hamutal Yitzhak, CEO, Chair Woman, & Co- Moderator: Phillip Haid, CEO & Founder, Public Inc. Founder, ELSE Nutrition Holdings Inc. Who Are the Consumers? Big Data and Consumer Segmentation • Consumer Types/Personas of today The Power of Collaborative Commerce • Next Gen Segmentation or the art of making big • How collaboration will redefine loyalty and consumer data smart expectations • The science of scaling consumer acquisition 12:00 • The value of Zero Party Data in developing richer • Finding consumers for your product or building Presentation by Second Closet products for your consumers consumer relationships Peter Schwartz, Founder & Executive Chairman, • The costs of customer acquisition Kognitiv Don Barden, CEO & Managing Partner, Georgi- aXtracts Nikita Medvedev, Sr. Manager of Predictive Analytics, Coca-Cola Tara Scott, VP, Commercial Growth Strategy & Execution, Coca-Cola Canada Bottling Limited Stephen Sills, Co-Founder, Student Life Network (SLN) & Creative Director, 55 Rush The Slow Down Social Trends to Watch • What are the benefits of slowing down elements of • New transformative technologies such as AI, product design, production, and delivery? Innovation Showcase could bring about a radically better future — are we • What makes consumers willing to slow down for Mike Bartels, Director of Marketing Re- prepared? 11:3012:30 AM your products? search and UX, Tobii Pro • Internet culture in the digital age • What aspects must remain fast? • Ecological awareness goes mainstream • Is your business slow-suitable? Alisha Arora, Innovator, The Knowledge Society Albert Chow, CEO & Co-Founder, Silk & Snow Bruce Poon Tip, Founder, G Adventures Ashley Freeborn, CEO & Founder, Smash + Tess Melissa Eshaghbeigi, Cultural Strategist & Kelly Go, Co-Founder and Managing Director, Digital Ethnographer, Closing My Tabs Auro Chocolate Moderator: Michelle Campbell, VP Strategy, Huge DX3 TALKS 13:00 The Importance of Mentorship in Driving Your Personal Growth Workshop by Gladly Workshop by Airmiles and Career, by AMA AGENDA THURSDAY | MARCH 4, 2021

10:00 Retail Keynote

10:30 Tech Keynote

Brand preferences of the Next Genera- Retail Cannabis - Informing Consumer The Rise of Social Shopping tions Strategy • What are the most popular channels? • What do they expect from a brand? Customer satisfac- • Bringing confidence to consumers in an unstable tion, online engagement, unique experiences • How are these differentiated? category • Importance of Values and Corporate Social Responsi- • Overcoming marketing limitations and build a • Why do companies choose different channels? bility 11:00 brand in a new sector Michael Sette, CEO & Founder, KOVO Essentials • How do you evaluate impact, and track customer Moderator: Marta Tryshak, Digital Marketing • Relevance to Social issues loyalty? Professor & Managing Partner, Seneca Business Myriam Belzile-Maguire, Designer & Founder, & TryMus Group Maguire Boutique • Leadership vs Legacy Jenny Bird, Creative Director & CEO, Jenny Bird Peter Holzworth, Chief Rainmaker, Fly Soul Shoes Hyla Nayeri, Co-Founder, 437 Ashley Newman, CEO, Queen of Bud Mike Wagman, CEO, Ace Beverage Group & Ace Nadia Vattovaz, CFO & EVP-Operations, Fire & Valley Flower Holdings Corp. Moderator: Larry Milstein, Co-founder, PRZM How to Build a Rocketship Omnichannel – Beyond the Buzzword BOPIS (Buy online, pick up in-store) Rajen Ruparell is Canada’s e-commerce king. From • Holistic approach to marketing, production, pay- • BOPIS vs delivery? building one of the fastest-growing companies in the ments, and distribution for a seamless, contactless • Managing your BOPIS in-house vs. outsource 11:30 world as co-founder of Groupon International, to lead- experience ing Endy to greatness by revolutionizing e-commerce in • What are the benefits for customers? • Frictionless, streamlined fulfillment Canada, Rajen downloads some of the secrets that have Nicola Nappi, National Fulfillment Development • How to repurpose existing business infrastructures? & Multichannel Network Manager, IKEA Canada mystified competitors and fuelled his success — here Lena Helmts, Manager, Retail Channels, Moderator: Ford Blakely, SVP & GM, Zingle at in Canada and around the world Porsche Gregoire Baret, Senior Director, Omnichannel Medallia Rajen Ruparell, Chairman & Founder, Endy Experience, ALDO Group Moderator: Dave Dabbah, CMO, CleverTap.com

Hyper-personalization in Retail Personalisation & Marketing Optimize personalization to influence customer Retail Design for Tech-Enabled Experi- loyalty • Data-driven marketing to individual customers ences Technology accelerates the degree of personalization • Is email dead? Presented by HP • What are customization options? 12:00 available Kristen Gale, CEO + Creator, THE TEN SPOT® Véronique Dorval, SVP, Chief Client Experience Paul Filek, Managing Partner, Burdifilek Brandon Kim, Co-founder, Creative & Strategy, Officer, Sun Life Canada Dmitry Sokolov, Global Industry Lead, Retail, Aaron Spivak, Co-founder, Hush Blankets Brevitē HP Inc Kevin Martin, CTO & Co-founder, unspun Moderator: Mo Dezyanian, President, Empathy Mike Van, CEO & Co-Founder, Furnishr Inc.

Digital vs. Digitization Embedding Innovation How, When, and Where we Pay • What does digital leadership mean moving • How can we build systems that inspire change and forward? innovation, especially at speed? • Innovations and disruptions in payment methods 11:3012:30 AM • Digitization is internal: Communicate, Collabo- • Where do we need to be today in order to build out rate, WFH, etc tomorrow? • Eliminating frictions in payment • Digital is customer-facing: E-commerce, Digital • The important of digital options for both customer • Maintaining Consumer and Merchant safety Marketing, etc. and companies Patrick Diab, CPO, Moneris Vipul Lalka, Vice President, Head of Enterprise • What are the best tools and strategies to prog- Fareena Contractor, Director, Intl. Emerging Tech, Walmart Payments Platform & Capabilities, Digital & ress on both fronts? Moderator: Hifazat Ahmad, CEO & President, Payments, TD Matyas Gabor, Vice-President, Digital Consum- DX3 Canada er Experience, BRP Cynthia Wong, Associate Vice President, Digital Product Management, Canadian Tire Corpo- ration

DX3 TALKS 13:00

Digital Ad Fraud - Is it Real? By The Death of the Press Release Imagining the future - a Dr Augustine Fou, Ad Fraud Workshop by Nielsen - Truth or misinformed? By collective workshop by Ma- Investigator & Lorne Solway, Daniel Torchia, APR rie-Michèle Larivée Co-President, RMA AGENDA FRIDAY | MARCH 5, 2021

10:00 Generational Keynote Robert Pasin, Chief Wagon Officer, Radio Flyer

Real Is the New Cultural Currency: How Brands Become a Part of Culture on TikTok Joshua Bloom, GM of Global Business Solutions, TikTok 10:30 Increasing Marketing Speed, Creativity, The Sustainability Imperative Adapting for the Circular Economy and Performance through Agile •Climate friendly retail • “Re-commerce” • Adopting a Change Mindset •Shop local v/s shipping • Rent not own or rent to own models • Tips, Tricks & Tools for Getting Started •Zero Waste • The sharing economy in a post-COVID world Stuart Lombard, CEO, Founder, & President, 11:00 • The Power (and Challenges) of Cross-Functional Scott Cutler, CEO, StockX Teams ecobee Moderator: Hifazat Ahmad, CEO & President, DX3 Rena Nickerson, General Manager, SodaStream Canada • The Role of Marketing Leaders in an Agile Organi- Canada zation Moderator: Amy Laski, Founder & President, Caleb Rubin, VP of Marketing, Equitable Bank Felicity Tara Wilkinson, Director of Marketing, Best Buy Canada Ltd Moderator: Jim Ewel, Founder, Peel the Layers

Is It Still Location, Location, Location? What About Agencies? • The future of brick and mortar Generation Alpha’s Technology Re- • How have agencies fared in the past year? • How to balance your physical and virtual bound footprints • What can agencies offer in new times? • How are we engaging with the first digitally 11:30 • What is happening in Commercial Real Estate? • How do brands decide whether to stay in-house native generation? • The rise of the flagship “no purchases” physical or use externals? • Alphas will leave the longest trail of data ever store • Who are the new competitors and what are the collected about a generation, are we prepared? Matt Alexander, CEO & Co-Founder, Neighbor- threats? • What is relevant to retailers and marketers hood Goods Mandy Gilbert, CEO & Founder, Creative Niche about our youngest generation? Jacqueline Dinsmore, Owner, Flapjackkids & Grace Mistry, Head of Marketing, B2B & Personal Gail Banack, VP Kids, Indigo and Chief Kids Caravel Law Wealth Advertising, BMO Financial Group Alyssa Kerbel, Founder & President, mini mioche Jill Nykoliation, CEO, Juniper Park\TBWA Officer, Indigokids, Indigo Cesar Morales, Marketing Director, Stokes Inc. Moderator: Stewart Samuel, Program Director North America, IGD An Odyssey of Phoenixes The Age of Digital Advertising The Young and the Cashless • Entrepreneurship after COVID-19 • In what ways has digital advertising changed? • Consumer resilience in the post-COVID world 12:00 • Small business transformation • Lessons learnt, what worked and what does not? • Becoming your customers’ Day One brand • Learning and scaling • What comes next? New channels, platforms? • Bringing back the barter Julia Amorim, CEO, MediaNet • How does private equity/VC encourage Im- • Travel small and slow Dylan Kim, Co-founder, Marketing, Brevitē Peter Semple, CMO, Depop pactful systemic change? Chris Meade, CMO & Co-Founder, CROSSNET Moderator: Dustin Rideout, CSO, Juniper Park\ Brian Mac Mahon, Founder, Expert DOJO Sangita Sarkar, Vice President, Marketing, Level TBWA Jeff Truong, Partner, VMG Catalyst Ex Inc. Courtne Smith, CEO & Founder, NewNew Dylan Kim, Co-founder, Marketing, Brevitē Moderator: Shahzad Gidwani, CMO, CIMMO

Innovation Showcase The Rise, Fall, and Recovery of Influencers Next Gen F&B • Ethically sourced, Organic, Clean, Green - what John DeFranco, Chief Commercial •Customers are influenced by people they trust and does it mean and why is it important? Officer, Staples Canada connect with Dave Mazzone, Vice President of Mar- • • Allergies and Options as drivers of niche 11:3012:30 AM keting, Staples Canada •Influencers vs Ambassadors dominance • Cloud kitchens David Zietsma, SVP, Strategy and Per- •Recognising customer touchpoints • Limited time Pop-ups formance, Jackman Laura Endres, VP & GM, Dexcom Canada Michael Zahra, CEO & President, Drone Kiran Rai (KayRay), Actor / Creative Director & • Hyper-personalization of food Co-founder, The Kollective Samuel Hale, Founder & Owner, nutrimeals Delivery Canada Kent Wilson, CMO, RV SnapPad Tania Ferlin, Senior Manager of TAGB, Chart- Moderator: Krista Webster, CEO & President, Veri- wells Canada tas Communications Shelby Taylor, CEO & Founder, Chickapea

DX3 TALKS

How to TikTok: How brands are using How to Capitalize on Digital Buying 13:00 TikTok to Transform Their Marketing, by Think Like a Marketer For Top Talent, By Confidence, by James Stevenson TikTok Elizabeth Williams SPONSORS AND PARTNERS OFFICIAL EVENT PARTNER PLATINUM SPONSOR

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