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Sport Management  Sport Analytics

Syracuse2018-2019 Newsletter

SUCCESS breeds SUCCESS

Respecting the Past

Representing the Future

1 DIRECT OR’S GREETING

s we begin our 15th academic year, The next five years were characterized by Director’s Academic Achievement Award for I reflect back on the emergence rapid transformation, including two college earning a GPA of 3.4 or higher for each of their of this program by Respecting name changes that led to the emergence of consecutive semesters at . the Past, while Representing the Falk College. The department created the Students successfully completed their FutureA through establishing an educational Sport Venue and Event Management gradu- Senior Capstones in marketing; data analytics; platform that prepares our students for the ate degree and expanded our domestic and business and finance; communications; public new and ever-emerging world of sports. As we global footprints, while attracting international relations; sales; event management; player begin a new decade, what changes and evolv- students. representation; facilities management and ing enterprises will redefine sports? How will The current five-year era has witnessed operations; corporate sponsorship and brand- our daily consumption of sports change? How the department building upon a decade of suc- ing; non-profit organizations; and foundations will the digital age impact business, marketing cess to emerge as an irrefutable leader in the across the nation. and branding strategies? How will analyt- field. We have created the nation’s first under- As alumni, parents of graduates, benefac- ics drive decision-making and managerial graduate degree of its kind in Sport Analytics; tors and friends of the program I hope you processes, and how will our program influence had students competing and winning a variety take pride in helping us to establish these that? What new technologies will emerge to of national academic competitions; and moved benchmarks. Your trust and belief in our mis- alter and enhance product lines or how we en- into our wonderful new complex on campus. sion has been instrumental in our success and gage with particular sports? Legalized sports We are grateful for the tremendous generosity I’m truly grateful. wagering, fan engagement, e-sports par- of David and Rhonda Falk, among a host of Meanwhile, please help our faculty and ticipation and monetization, pay equity and other benefactors. terrific professional support staffRespect the enhanced media coverage for female sports, Since our inception, Sport Management Past and Represent the Future by visiting and athlete activism that will amplify social students have been affecting positive social campus, attending our alumni functions, or change will all likely characterize the decade of change in our community with civic engage- guest lecturing in a class. Perhaps you can the 2020s. We must thoroughly prepare our ment, fundraising and volunteerism, a hallmark supervise a Capstone or , hire our students to meet these — and a host of other of the program and Falk College. Our alumni graduates, support our scholarships or mentor challenges — with knowledge, critical thinking, continue to “pay it forward” by supporting a current student. However you can, continue thoughtful conviction and visionary foresight. our students and the program they helped to to share in our mission of being the preeminent When I review the initial five years of establish and build. academic leader in Sport Management — now Sport Management, we experienced unparal- The Class of 2019 will Represent and well into the future. leled growth, change and development by the Future admirably! It established some As always, BE LOUD, BE PROUD, building a strong foundation of hiring excellent noteworthy milestones, as we conferred the BE ORANGE!! faculty, expanding our curriculum, creating a largest of degrees in our department’s Sincerely, multitude of experiential learning opportuni- history with 115 students graduating from ties and establishing a world-class advisory Sport Management, Sport Analytics and Sport council. Despite the economic downturn of Venue and Event Management. the Great Recession, we persevered and were More than 52 percent of our undergradu- Michael Veley able to recruit extraordinary students and ate students graduated with honors (3.4 GPA Director and Chair establish our academic identity to be among or higher), the largest in our department’s Rhonda S. Falk Endowed Professor of the best programs in the country. history! Additionally, 16 students received the Sport Management

2 CONTENTS

STUDENTS NEWS AND EVENTS 4 Congratulations to the 22 Camping World Bowl Interns Class of 2019 23 New England Immersion 4 5 Graduate Program 24 Los Angeles Immersion 6 Welcome Class of 2023 25 Graduate Students 14 7 Senior Capstone Experience Plan Charity Event 8 Senior Capstone Profiles 26 European Olympic Odyssey 11 Charity Sports Auction 27 Lake Placid Olympic Odyssey 12 Sales Club 22 14 Women in Sports and Events GUEST SPEAKERS 29 List of Guest Lecturers

ANALYTICS 15 Berlin Symposium ADVISORY COUNCIL 30 Member Profiles 15 Football Analytics Club 16 Program Highlights ALUMNI 18 Analytics Club 32 Employer Listings 41 19 Sabermetrics Club 41 S.P.M. Week Job Shadowing 42 Profiles FACULTY AND STAFF 43 Networking Event 20 Profiles

From the Dean… communities as socially conscious global citizens. Our students in sport management, sport analytics, and sport venue As the campus community reflects on the past and event management continue to benefit from extensive industry and present with our year-long 150th anniversary connections, meeting executives face-to-face through guest lectures, celebration underway, the Department of Sport alumni visits, and activities with industry leaders, many who sit on our Management is a vital part of Syracuse University’s Sport Management Advisory Council. Connecting students with industry legacy and future thanks to the extraordinary efforts of executives continues to be a key element of the Department of Sport many over the past 14 years. Management’s philosophy of preparing future leaders in sports. I share Throughout this newsletter are countless examples with you proudly that sport management students who themselves were of the innovative ways sport management and sport meeting with sport leaders in the early years of our program now give of analytics faculty blend theory and practice to benefit our students. The their time freely to meet with our current students. pages ahead bring to life how Falk alumni are making a tremendous impact And today, our sport management alums are the industry executives. in the sport industry, not to mention the differences they are making To all who make our progress possible and our successes notable, by volunteering and giving back to the communities they call home. thank you. We look forward to the continued work we will do together. The commitment of our faculty and staff in the Department of Sport Management to teaching social responsibility is inspiring as students —Diane Lyden Murphy, and alumni embrace this knowledge for good, engaging workplaces and M.A. M.S.W., Ph.D., Dean, Falk College

3 STUDENT S

Congratulations to the Class of 2019 On May 11, 2019, the David B. Falk College The awards ceremony featured remarks by Five students were noted for being dual of Sport and Human Dynamics celebrated Sport Management director and chair Michael majors: Caitlin Burke (Sport Management its Class of 2019 Convocation ceremony Veley, and College benefactor David B. Falk. and Spanish Language, Literature and at . One-hundred Sport Awards presented included: Culture), Michael Cavalier (Sport Management undergraduates, five Sport  Director’s Award – Anthony de la Fuente Management and Economics), Charles Analytics undergraduates, and 10 Sport  Academic Excellence Award – Garrett IV (Sport Analytics and Broadcast Venue and Event Management master’s Nicholas Carlson & Digital Journalism), Matteo Lovece (Sport students took part in the ceremony.  Matt Brodsky Philanthropic Award – Management and Economics), and Justin SPM senior Anthony de la Fuente served Caitlin Burke Perline (Sport Analytics and Newspaper & as a Falk College Marshal and delivered a  Sport Management VIP Award – Online Journalism.) speech during the Convocation. The 2019 Sarah Lundmark Four students were named Berlin Sport Sport Management Marshals were Nicholas  Professional Engagement Award – Analytics Scholars: Cody Barbuto, Charles Carlson (undergraduate) and Baylee Brigid Daly Garrett IV, Justin Perline and Evan Weiss. Douglas (graduate). Caitlin Burke, Daniel  Jason Morales Perseverance in These four students are the first graduates of Hamilton and Justin Perline were named Falk Sport Award – Courtney Anderson SU’s Sport Analytics program. College Scholars.  Academic Promise Award – Also, the M.S. in Sport Venue and Event Twenty-four Sport Management students Da’Sha Prescott-Moore Management program concluded its seventh in the Class of 2019 graduated with honors  Kate Veley Civic Engagement and Social year. (See page 5) with a GPA of 3.4 or higher. Eighteen students Responsibility Award – Olivia Lavelle graduated Magna Cum Laude (GPA of 3.6  Graduate Student Award – Visit Sport Management’s or higher) and nine graduated Summa Cum Baylee Douglass online resources Laude (GPA of 3.8 or higher). Sixteen students received the Director’s The Department of Sport Management’s Academic Achievement Award for earning Be sure to check out falk.syr.edu/sport- traditional celebration of its graduates on a GPA of 3.4 or higher for each of their management for department informa- Commencement weekend continued this consecutive semesters at Syracuse University. tion, program news, club meeting dates year with more than 200 parents, family Those students were: Cody Barbuto, Jan and activities, and other special events. members, friends, faculty and staff gathering Breitenmoser, Caitlin Burke, Nicholas Also, be sure to follow Sport Manage- in Falk College on May 10 to celebrate the Carlson, Brigid Daly, Anthony de la Fuente, ment on @SUSportMgmt, and accomplishments of the Sport Management Charles Garrett IV, Daniel Hamilton, Joshua “like” us on Facebook at SU Falk College and Sport Analytics undergraduates and Katz, Xinyu Li, Sarah Lundmark, Shuk Department of Sport Management. Sport Venue and Event Management master’s Ching Jocelyn Mong, Austin Natowitz, students. Justin Perline, Micah Rubin and Sara Stanley.

4 GRADU A TE STUDENT S Sport Venue and Event Management Master’s program graduates its seventh class

The Department of Sport Management’s master’s program in Sport Venue and Event Management (SVEM) welcomed its seventh class of graduate students to campus in July 2018. The program comprises 36 credit hours of intensive classroom learning, skill development and experiential opportunities in settings like SU’s . The 2018-19 cohort included 10 students, with a diverse mix of educational backgrounds and from a variety of geographic locations. Students worked toward completing their practicum work in Summer 2019 and will continue in Fall 2019 with organizations such as Onondaga Community College, Syracuse University Recreation Services, the Carrier Dome, SU Athletics, and the Sacramento Kings. In July 2018, the students began in an immersive nature, working three days at the Musselman Triathlon in the region during the first week of the program, followed by an immersion experience at the preseason training camp. The graduate students also took part in professional development seminars conducted by Sport Management internship placement coordinators on networking, cover letters, resumes, strategic interviewing, salary negotiation, career guidance and using LinkedIn.

In the Spring 2019 semester, students worked with SPM associate professor Dr. Gina Pauline in the advanced event management course to plan a charity event benefiting Griffin’s Guardians. (See Page 25). Students in the first seven cohorts have immersed themselves in the program’s academic Practicum list for Sport Venue and and experiential Event Management master’s program opportunities, and leveraged Fall 2018 relationships Peng Chen, USTA National Campus to launch their Marisa Duval, Syracuse University Athletics careers in the industry. Paige Hammond, Comcast Spectacor at Wells Fargo Graduates have secured positions at McFetridge Sports Anna Vegara, AT&T – Legends Center in , Dover Speedway, Brown University, Spectra Venue Janelle Williams, Los Angeles Clippers and Management, Legends Hospitality, Spartan Race Inc., Country Music Spring 2019 Hall of Fame, Syracuse University’s Carrier Dome, Celtics, Boise

Marisa Duval, Syracuse University Athletics State University, and Tulsa Sports Commission, among others. The eighth SVEM graduate class began in July 2019. For more Summer 2019 information about the graduate program, visit falk.syr.edu/sport- Jia Xuan Deng, Nike China management/academic-programs. Baylee Douglass, Twenty 3 Group Yaohui Wei, Syracuse University Recreation Services

5 STUDENT S Welcome Class of 2023 undergraduates Sport Analytics Sport Management California California China China Connecticut Connecticut Florida Florida Georgia Georgia Illinois Illinois Indiana India Japan Kentucky Massachusetts Louisiana China Maryland Massachusetts North Carolina Minnesota New Jersey New Jersey New York Oregon Ohio India Pennsylvania Ontario, Tennessee Oregon Texas Panama Panama Virginia Pennsylvania Japan Texas Virginia Washington Congratulations to the following students for achieving an overall cumulative GPA of 3.4 or higher at the end of the 2018-2019 academic year: SPORT Class of 2020 Declan Wright Joe Chen Joshua Hentschel Richard Clarke Gareth Jobling Thomas Adams Class of 2021 MANAGEMENT Peter Appel Devan Dachisen Kyle Liotta Jillian Barry Class of 2019 Carolin Bader Matthew Davis Stephen McClain Jacob Berger Hunter Bruckner Ryan Dilts Nicholas Riccardi Zachary Alechammas Andrew Bush Matthew Bustillo Caitlin Donoghue Joseph Sabel Nikolai Arnold Pin An Chen Joseph Carello Caroline Dorfman Nicholas Schloop Jonathan Banner Joshua Davidoff Youngchae Cho Brian Drew Alec Bieber Matthew Diemand Class of 2021 Samuel Birdsall Carlos Christian Rey Ava Eckhoff Tasha Getten Nina Edmiston Zachary Anhalt Jake Bitsimis Nicholas Cohen Oliver Glavin Katherine Eliou Jonathan Bosch Caitlin Burke Nolan Cooney Margaret Haggerty Joseph Eovaldi Jack Dolitsky Nicholas Carlson Matthew Defusco Ryan Harteveldt Jakob Fox William Friedeman Brianna Cooper Andrew Derda Jacob Hauser Luca Giacobbe Elaine Johnson Cameryn Cortese Luca Di Napoli Patrick Hopkins Connor Howard Cameron Johnson Brigid Daly Noah Diorio Jianghui Hu Victoria Kelly Zachary Koeppel Lucas D’Aversa Nicholas Felicetti Caroline Johnson Josephine Kiesel Samuel Marteka Anthony de la Fuente Ryan Gargiulo Emani Jones Hannah Kuo Alejandro Pesantez Jonathan DeLaBruere Sydney Gauzza Max Josef Peri Lamkin Harrison Platt Drina Adriana Domic Daniel Geraci Ruth Kaiser John Lichtenstein Joseph Spoelstra Hannah Duerr Andrea Ghanian Seth Kourpas Joao Murray Alexander Tsemberis Marc Eckenrod Owen Herrington Griffin Laine Danielle Parr Nicholas Gold Sarah Incerpi Nicolas Lemaire Class of 2022 Rhett Kahny Jared Pastore Daniel Hamilton Guozheng Li Samual Ayers Connor Monzo Kevin Perry Jack Kaczorowski Henry Little Evan Baum Aaron Morrow Shehreyar Piracha Joshua Katz Jordan Lucero Bailie Brown Adam Newman Harrison Rayhill Erica Krumbine Kaitlynn Miller Joshua Danzig Jordan Novak Emily Rubinshteyn Taitum Kurasz Max Moss Joseph Deaton Alexandra Olnowich Bryan Schwab Olivia Lavelle Mia Obergefell Steven Dimaria Francis Petrillo Kristen Siermachesky Xinyu Li Jonathan Offit Drew Disanto Matthew Pignatella Emery Swanson Sarah Lundmark Marc Orlin Dante Giugliano Brandon Pollack Zijian Wang Stefan Maish Marco Pantusa Justin Harrington Hunter Pomerantz Jonah Wheeler Victoria Mattarell Jenna Parker James Hyman Xin Ren Marielle McLoughlin Lucas Prestamo Sean Kenney Leah Riccolo SPORT Andrew Meyer Jack Rothstein Colin Krantz

Shuk Ching Jocelyn Mong Kristen Rogers Simone Nico Saputo ANALYTICS Brendan McKeown Jacob Rogovin Jake Narracci Dylan Schwartz Class of 2019 Cameron Mitchell Austin Natowitz Kai Ruskin Joseph Pickering Jayson Staiger Cody Barbuto Alexander Newman Justin Saxe Hughston Preston William Dalton Chukwudubem Onwualu Emma Schambers Class of 2022 Dominic Samangy Charles Garrett IV Micah Rubin Shanthi Sepe-Chepuru Luke Adelstein Kushal Shah Justin Perline Javier Ruiz Kelsey Smith Victor Allaham Cooper Shawver Sara Stanley Ricki Sperry Nikolas Armstrong Class of 2020 Davis Showell Cameron Steele Austin Towns Ryan Beaury Ethan Alpern ChristopherThomas Kristen Warner Alexandra Trager Finnian Bendana Dylan Blechner Andrew Todd

Griffin Whitman Kyle Walker Nathan Besold Daniel Goetz Ward Walton Bailey Ware Ryan Charles David Zukowski 6 STUDENT S Senior Capstone Experience Among the most valuable attributes of the cess begins during a student’s freshman year. Listed below are Sport Management Department of Sport Management is its The process concludes with the full-semester students and the organizations where they connection with the sport industry, which experience with a specific sport entity or orga- completed their senior Capstone in 2018- impacts students in numerous ways, including nization as local as to across 2019. We are grateful to our growing list of the Senior Capstone Experience. As a part of the and around the world. Capstone partners, who continue to provide their degree requirements, Sport Management The Capstone Experience requires the stu- tremendous learning opportunities for our students must complete a 12-credit Capstone dent to work with a sport-related organization students. providing an opportunity to gain hands-on for a minimum of 540 hours over the course of This all happens under the leadership of experience in the sports industry before one semester, gaining experience in areas such Sport Management internship placement graduation. as sales, marketing, finance, analytics, event coordinators Nicole Cost, Lisa Liparulo, Kevin Since the Capstone is the culmination of management, administration, communication, McNeill and Francesco Riverso. one’s academic experience, the planning pro- law, etc.

FALL 2018 Matteo Lovece Vayner Sports Nikolai Arnold SU Athletics - Strength/Conditioning Sarah Lundmark Athletes First Jonathan Banner NFL Films John (Chance) Mannix United Soccer League Evan Becker HBSE - Hugo Marsans Relevent Sports Alec Bieber Lagardere Plus Marielle Mcloughlin Mississippi State University Athletics Rebecca Bisson Syracuse University Football Andrew Meyer Roc Nation Jake Bitsimis CSM LeadDog Jocelyn Mong CSM LeadDog Michael Cavalier Jake Narracci Madison Square Garden Jamal Custis Syracuse University Recreation Services Austin Natowitz University of Tennessee Athletics Brigid Daly Van Wagner Alexander Newman BSE Global Lucas D’Aversa Sean Onwualu Athletes First Matthew Dressler Radegen Sports Management Samoya Ricketts Turner Sports - NBA Product Marketing Michael Feinberg NBC Sports Micah Rubin SU Athletics - Compliance Seth Greenberg Phillip Sawyer Madison Square Garden Matthew Gwiazdowski Sean Selig Syracuse University Women’s Basketball Jack Kaczorowski Houston Rockets Fabian Stoeckling Roc Nation Joshua Katz Dallas Cowboys Aaron Tabak Special Olympics of New York Stefan Maish CSM LeadDog Bradley Williamson Van Wagner Kellan Massino Eric Winikoff Select Sports Group Da’Sha Prescott-Moore Starfinder Foundation Ethan Yoo Philadelphia Eagles Kurtis Senif SU Athletics - Marketing Nicholas Zacchilli Mountain Goat Run Foundation Cameron Steele Boston Celtics Wei Wang HUPU Sports Media Co. SUMMER 2019 Griffin Whitman Intersport Jennifer Bard Velley Preferred Cycling Center Shaun Belbey Pure Sweat Basketball SPRING 2019 Neil Cusat Pegasus Sports Zachary Alechammas Madison Square Garden Andrew Godnick National Basketball Players Association William Austin SU Athletics - Marketing Owen Herrington Nicholas Basile Special Olympics of New York Erel Israel Social Movement Media Jonathan Bennett Jr. BSE Global - Nets Samuel Jenanyan The Players Tribune Samuel Birdsall Wasserman Daniel Khalil Cascade Maverik Caitlin Burke Erica Krumbine New York Yankees Nicholas Carlson Turner Sports Taitum Kurasz Syracuse Crunch Cody Conway Athletic Evolution Nicholas Lee Brianna Cooper Turner Sports Xinyu Li Future Arena Aaron Cornelius Point 3 Basketball Victoria Mattarell Boilermaker Road Race Cameryn Cortese Bucknell University Athletics Alex Miller Fanatics Timothy Critchlow Radegen Sports Management Alexandra Olnowich MSG Networks Anthony De La Fuente Van Wagner Ayal Pessar Radegen Sports Management Jonathan Delabruere Hurricane Junior Golf Tour Madeline Placey ESPN Drina Domic NBA Andrew Quigley Talent Resources Hannah Duerr US Olympic Committee Quinton Redett Marc Eckenrod SuperFan Fundraising Javier Ruiz Authentic Brands Group Nicholas Gold NCAA Jack Schwartz Madison Square Garden James Goldberger Mountain Goat Run Foundation Sara Stanley New York State Golf Association Daniel Hamilton SU Athletics - Communications Alicia Torres CSM James Hunt Madison Square Garden Sterling Vaughn Georgia State University Athletics Adam Israel Excel Sports Management Kristen Warner UN Women Michael Kuruc III Syracuse University Hockey Daniel Zimmermann Thuzio Olivia Lavelle

7 STUDENT S Senior tweaks NBA league reporting By Drina Domic within TMBO to easily SPM ’19 identify trends and best practices in a more con- During the Spring 2019 venient manner. Through semester, I completed my this process, I learned Senior Capstone in New how to streamline data York City at the National and create automated Basketball Association processes. The beauty (NBA) League Office of TMBO is affecting in the Team Marketing different aspects of the and Business Operations business in a variety of Department (TMBO). settings. TMBO works as It was a unique learn- an in-house consult- ing opportunity to see ing group for the NBA, how markets operate, G-League, WNBA, and whether big or small, win- NBA2K. Within TMBO, I ning or losing, as well as worked with the Strategy the strengths and weak- and Analytics group as a business intelligence nesses of the teams. I consulted with each organiza- analyst. My group focused on assisting all facets of tion’s strategy and analytics team about their needs. the industry, from marketing to ticket sales through The most rewarding part of working with the data-driven decision making. NBA’s TMBO Department was learning from My specific role was to bring league report- experts in all areas of sport who come from diverse ing into the 21st Century, to transition away from backgrounds. static .PDF reports to more dynamic, real-time I am proud to say I have been offered a full-time dashboards. Having data in real-time with filtering job with TMBO’s Strategy and Analytics group, capabilities will enable teams and other groups effective Summer 2019.

Intern gets up-close look at sport agency By Sean Onwualu finding a high-profile item SPM ’19 worth auctioning. My contribution was four During the 2018 Spring tickets to a Monster Jam semester, I was honored to rally. During NFL Free intern at Athletes First, a Agency, I compiled statis- full-service sport agency in tics and information for Laguna Hills, CA. wide Athletes First primarily receiver Sterling Shepa- focuses on football, rep- rd’s agent, who helped resenting more than 150 land Shepard a four-year NFL players and coaches. $41 million extension Interns help the organiza- this past off-season. The tion throughout the NFL NFL Draft was exciting season and off-season, as I saw athletes I helped assisting with the rookie and worked for during program, Super Bowl, NFL Combine, NFL Free the semester have their lifelong dreams fulfilled. Agency and NFL Draft. I helped secure items and I learned a lot about the agency side of football worked at Athletes First’s yearly Charity Auction to and how important agents are to players. They raise money for the Orangewood Foundation, which work hard behind the scenes to be successful. aims to provide foster children with a better life. I will take all of the real-world lessons I learned Highlights from my senior Capstone include at Athletes First and apply them as I begin my working on the Charity Auction, Free Agency and career in the sport industry as an assistant account the NFL Draft. I felt I truly made an impact on these executive at Deutsch. events. For the auction, each intern was tasked with

8 STUDENT S Turner Capstone brings senior to Final Four By Brianna Cooper in-game sponsorships, SPM ’19 capturing digital ad con- tent, and drafting social During the Spring 2019 content for the NCAA’s semester, I completed my Final Four Music Series senior Capstone at Turner and Fan Fest. In April, I Sports with the achieved a bucket-list goal Sales and Marketing De- by joining Turner’s Final partment in . Four team in Minneapo- This team is responsible lis for six days, running for selling and executing all the NCAA social media digital, on-air, and on-site accounts, and witnessing sponsorships for its sports Virginia’s first-ever cham- properties. pionship. As an ad sales intern, This internship at Turn- I was fortunate to start er gave me a greater ap- my Capstone during the preciation for the business peak of March Madness of sports and provided an planning. I assisted the amazing experience that NCAA team in completing competitive tracking helped me identify corporate partnerships as my reports, prospecting new clients, and creating sales career path. It taught me that the importance of materials. I attended weekly meetings with CBS sports is in the experiences you provide because teams as well as the annual NCAA, Turner and CBS even if fans forget the outcome of a game, they’ll meeting, where we developed sponsorship ideas never forget how you made them feel. and introduced new clients. Since graduating from Syracuse University in The title March Madness stood true to its May 2019, I have been interviewing for positions name because during the tournament, as I spent with teams and media companies with the hope to long nights at the CBS Broadcast Center tracking join a corporate partnerships team. Cowboys Capstone leads to Ravens job By Josh Katz technical skills in Tableau, SPM ’19 R, SQL, and CRM prac- tices, and took the lead on In the Fall 2018 semester, key projects throughout I completed my senior the semester. I was lucky Capstone with the Dallas to have three great super- Cowboys as a Business visors who taught me best Analytics and Insights practices in the sport ana- intern at the team’s lytics industry and taught headquarters, The Star, in me the importance of Frisco, Texas. creative problem-solving. The primary respon- It was such an honor to sibility of the Cowboys’ learn from industry profes- Business Analytics team sionals at an NFL franchise is to provide analytical during the season. I loved business insights for the being in the fast-paced sales, marketing, sponsor- and highly competitive ship, merchandise, and environment of the NFL. media departments. I Also, working at AT&T focused on building dashboards for the sales team Stadium on gamedays was an added perk. to monitor campaigns, collected market research Overall, my senior Capstone was an incred- for the sponsorship team in preparation for pitch ible experience. I met so many top-notch people meetings, and monitored the team’s CRM data throughout the organization, and the skills and warehouse. lessons I learned with the Cowboys helped me Learning from such a prolific franchise was an land a full-time position as a Business Analyst with incredible experience. I honed and improved my the NFL’s .

9 STUDENT S Students receive assistance from scholarship funds Sport Management students are eligible to apply for annual scholarships to assist with the financial aspects of completing summer or senior Capstones.

Brigid Daly Nicholas Gold Andrew Meyer Kristen Warner JENNIFER CORN CARTER FUND In Spring 2019, 12 students earned the scholarships: Nicholas The Jennifer Corn Carter Senior Capstone Award for Sport Management Carlson (Turner Sports), Anthony de la Fuente (Van Wagner Sports supports students in the department during their senior Capstone ex- and Entertainment), Jonathan DeLaBruere (Hurricane Junior Golf periences. For the 2018-19 academic year, four students were honored Tour), Drina Domic (NBA), Marc Eckenrod (Super Fan Fundraising), with this award: Brigid Daly, who interned with Van Wagner Sports Adam Israel (Excel Sports Management), Sarah Lundmark (Athletes and Entertainment in Fall 2018; Nicholas Gold, who interned with the First), Chance Mannix (United Soccer League), Hugo Marsans (Rele- Atlantic Coast Conference and the NCAA’s Women’s Basketball Ad- vent Sports), Marielle McLoughlin (Mississippi State Athletics), Sean vancement Program in Spring 2019; Andrew Meyer, who interned with Onwualu (Athletes First), and Eric Winikoff (Select Sports Group). Roc Nation in Spring 2019; and Kristen Warner, who interned with UN In Fall 2018, three students earned the scholarships: Seth Green- Women in Summer 2019. Each received $500 to $1000. berg (Kansas City Chiefs), Kellan Massino (Philadelphia Eagles), and Jennifer Corn Carter is a graduate of Syracuse University, with Griffin Whitman (Intersport). bachelor’s and master’s degrees in social work. She was honored with the Falk College’s 2010 Alumna of the Year Award for her on-going support UNDERGRADUATE SUMMER INTERNSHIP FUND of our students and Syracuse University. Her vision and support created The Sport Management Summer Internship Fund is used each year to the Jennifer Corn Carter Resource and Career Center in Falk College. provide support to undergraduate students pursuing unpaid summer internships, enabling them to gain industry experience. STUDENT LEARNING FUND Seven students were each awarded $2,000 for 2019 summer Twenty-three Sport Management seniors were awarded scholarships internships: Andrew Bush (Philadelphia Soul), Margaret Haggerty from the Sport Management Student Learning Fund during the 2018- (Pan-American Games), Samuel Marteka (Orleans Firebirds), 19 academic year. Each received $500 to $1000. Frank Petrillo (Premier Partnerships), Shehreyar Piracha (United In Summer 2019, eight students earned the scholarships: Erica Soccer League), Lucas Prestamo (Syracuse University Athletics), Krumbine (New York Yankees), Taitum Kurasz (Syracuse Crunch), and Erica Sosman (Hospital for Special Surgery). Victoria Mattarell (Boilermaker Road Race), Ayal Pessar (Radegen For more information about the funds, contact Sport Sports Management), Javier Ruiz (Authentic Brands Group), Sara Management internship coordinator Nicole Cost at 315.443.7481 Stanley (New York State Golf Association), Alicia Torres (CSM Lead- or [email protected]. Dog), and Daniel Zimmermann (Thuzio).

Sport Professionals of Color Club seeks new members The Sport Management Sport Professionals of Color Club wrapped up growth, and take part in experiential learning opportunities. its fifth year in 2018-19, as an organization to connect students who During the 2018-19 academic year, the club began a new member- identify as people of color with sport professionals from across the ship drive, held an NFL Draft watch party, and welcomed social media industry. entrepreneur Eamonn Donlyn as a guest speaker. The organization was formed during the 2014-15 academic year Meetings are on Mondays at 6:45 p.m. in Falk 401, and are open with the purpose of helping to guide young professionals in their pursuit to all Syracuse University students. Contact Nate Gansworth at of success and career establishment in the industry. The club strives to [email protected] for more information or call 315.443.9881. improve members’ professional skills, host speakers, foster networking

10 STUDENT S SPM Club raises $55,195 at 14th Charity Auction The Sport Management Club at Syracuse “The Rescue Mission was grateful to have social responsibility and civic engagement University raised $55,195 for the Syracuse been chosen as the nonprofit partner for the and provides them invaluable learning by Rescue Mission as a result of its 14th Annual 2018 Management Club Charity Sports Auc- implementing a first-class event to benefit the Charity Sports Auction. tion. The proceeds from this event will remain less fortunate in our community.” During the SU men’s basketball game local right here in Syracuse The 15th annual auction will be held in on Dec. 1, 2018, supporters placed bids on and , December 2019 at the Carrier hundreds of items, including sports memora- and will directly serve Dome to benefit Make- bilia, electronics and tickets to major sporting those in need through a-Wish of Central New events. safe beds and warm York. For more information The 2018 total was the third-highest meals,” said Rescue about the event, visit www. in the 14-year history of the event, which Mission Chief Ex- sucharitysportsauction. has now raised more than $467,000 for ecutive Officer Dan com. local charities, including Boys & Girls Clubs, Sieburg. In addition to the auc- Golisano Children’s Hospital at Upstate, the Since 1887, tion, the Club hosts guest Ronald McDonald House Charities of CNY, the Rescue Mission speakers, takes group trips, the Central New York SPCA, the Upstate Alliance has been and volunteers in the com- Cancer Center, Special Olympics New York, fighting to end homelessness and hunger munity. Food Bank of CNY, Make-A-Wish of CNY, across Upstate New York, with operations in The Sport Management Club meets at the Salvation Army, McMahon/Ryan Child Syracuse, Auburn, Ithaca and Binghamton. 7 p.m. Tuesdays during the academic year Advocacy Center and Meals on Wheels. Their mission is to share hope, end hunger and in Falk 200. Students from all majors are homelessness, change lives, and strengthen welcome. For more information, contact SPM communities. In 2017, the Rescue Mission Club president Sam Marteka (svmartek@syr. served more than 282,000 meals edu), executive vice president and helped over 10,000 men, Connor Monzo (cdmon- women and children in need in [email protected]), vice presi- the community. dent of community service “We are extremely proud of Steven Soriano (sjsorian@ the students who put hundreds syr.edu), vice president of hours into making our 14th of programming Jonah annual auction so successful Wheeler (twheel01@ to enhance the great ser- syr.edu), vice president of vices provided by the Rescue membership Kaitlynn Miller SPM Club vice president Connor Monzo (left) and former Mission,” said SPM director ([email protected]), or SPM Club co-advisor Kate Veley (second from left) present Michael Veley, who also serves vice president of admin- a check for $55,195 to representatives from the Syracuse as advisor for the Club. “This istration Andrew Bush Rescue Mission on Jan. 18, 2019 at the Carrier Dome. event teaches our students ([email protected]).

A letter from the SPM Club president By Sarah Lundmark, SPM ’19 2017, I wanted to come back and get involved in a large way. Although SPM Club President, 2018 I was honored the club chose me as its leader, by no means did I do it alone. The incredible officers were essential in the success and growth of My experience with the Sport Management the club. Club began before I was even accepted to In the spring semester, we focused largely on professional develop- Syracuse University. On the first trip I took ment and networking, hosting numerous industry executives from a vari- across the country from my California home to ety of departments such as finance, sales and management. We also held visit my future four-year home, I was impressed. educational workshops with campus professionals to work on resumes, During a prospective student day, Falk College interview techniques, and research resources. compiled a panel of student leaders to speak The Fall of 2018 brought with it the 14th Annual Charity Sports about their time at SU and the Sport Management program. During Auction, which benefitted Rescue Mission of Syracuse. Our fantastic that panel, I learned of all the amazing opportunities that were offered auction chairs, Caitlin Burke ’19 and Anthony de la Fuente ’19, worked for students to get involved, including the SPM Club. The thought of a tirelessly to make this an unforgettable event. club that would help me develop professionally, while still placing a large The SPM Club has accomplished so much with its dedicated and emphasis on philanthropy, was enticing and exciting. Little did I know the incredible members. These are the people I spent some of the biggest impact it would have on my educational and social experience. moments of college with and I know I will carry those memories with me I was elected Club President in January 2018, after returning from forever. I’m truly grateful to have had the opportunity to be involved in a semester abroad. I knew that after missing the auction in the Fall of such an influential campus organization.

11 ST UDE NTS Sales Club assists SU Athletics, Crunch selling tickets

During the 2018-19 academic year, the Sport Sales Club’s focus was to increase member- ship, strengthen its partnership with Syracuse University Athletics, increase sales for its project with the Syracuse Crunch, hold a community service event, and welcome guest speakers from the sport industry. In conjunction with SU Athletics, the stu- dents helped break the program’s Night Sales record, selling more than $24,000 in tickets for SU men’s basketball, women’s basketball and football games. Club members cold-called prospects and worked sales events such as the annual Spring Game Select-A-Seat Event. At that event, SPM freshman Connor Howard The New York Yankees received assistance in Summer 2019 from numerous Sport Management interns, including Caitlin Alessi (second from left), Connor Monzo, Nico Basile, Andrea Ghanian, Seth Kourpas, Erica Krumbine, set the record for most season ticket sales in a Peter Appel and Tom Adams. They are shown with John Madden (far left), manager of inside sales single event. The club worked with the Crunch on its an- Phoenix Suns, David Campbell of the Syracuse Crunch, and Hartford Yard Goats, nual “SU Night” for the Crunch’s game against Marlins, Nate Medrano of the , among others. the in March of 2019. Alexandria Anneheim of the Charolette Hor- Club officers for 2019-20 are Seth To achieve their sales goals, members prospect- nets, Howard Cole of the , Mark Kourpas, president; Drew Bush, executive ed student organizations, athletic teams, and Hayes of the Syracuse Crunch, Foster Baker of vice president; Niko Armstrong, vice president local businesses to pack the War Memorial that Paycom, and David Hammond of Catapult. of programming; Cooper Self, vice president evening. The club partnered with the Rescue The Sales Club was established in 2015 of events; Devan Dachisen, vice president of Mission to donate a portion of the proceeds to and serves as a medium for members to gain membership; and Ian Benepe, vice president of help feed those in need in Syracuse. hands-on experience in the sport sales indus- administration. The club welcomed numerous guest try, as well as provide networking opportuni- The Sales Club meets at 6:30 p.m. speakers, including Mario Oliveri of the New ties for students to earn jobs and internships. Thursdays during the academic year in Falk York Yankees, Kevin Rochlitz of the Balti- In Summer 2019, several members of the 400. For more information, contact Kourpas more Ravens, Andrew Sidney of the Houston Sales Club interned with the New York at [email protected] or club advisor David Rockets, Steve McMahon of the Philadelphia Yankees, while other members interned with Meluni at [email protected]. All Syracuse 76ers, Jentry Mullins and Blake Pallansch of the the University of Illinois, Philadelphia Soul, University students are welcome to attend.

Support Sport Management We continually strive to offer a variety of opportunities to support our Sport Management students. From scholarships and financial as- sistance to immersion programs and experiential field trips, along with inviting distinguished guest lectures to campus and hosting relevant symposiums, Falk College’s sport management education goes beyond the textbooks and the walls of our classrooms. David Salanger, Falk College assistant dean for advancement and external affairs, would welcome the opportunity to talk and/or meet with you to discuss program support and student learning opportunities. Please contact David at 315.443.8989 or [email protected].

12 STUDENT S

SPM partners with Yankees to teach ticket sales tactics Industry experts confirm that sales, and specifically ticket sales, is the most common career path into professional sports. To this end, the Department of Sport Management established a partnership in 2012 with the New York SPM-NYY pipeline Yankees toward the training and employment of SPM students in ticket sales. Seven SU Sport Management alumni are currently During the academic year, adjunct professor Al Weinberger and assistant working for the New York Yankees: teaching professor David Meluni explain essential sales skills and develop students’ understanding of the importance of sales to sport organizations. Nico Basile ’19, The SPM 350/650 Sports Ticket Sales class and SPM 215 Principles of junior sales associate, inside sales Sales in Sports class involve collaboration with the Yankees and their sales Lucas D’Aversa ’19, executives. sales associate, inside sales The organization hosted the students at in April 2019 ’13, for a panel discussion with five Yankees staff members, including several SU P.J. Davidson assistant manager of group sales and service alumni. The students also enjoyed a facility tour and watched that night’s game from a private suite. Richard Granato ’11, In addition to sales training, employment possibilities are a key aspect to ticket operations representative the partnership between SPM and the Yankees. During each year of the part- Jordan Harris SVEM ’19, nership, the Yankees have interviewed SPM students for full-time positions sales associate, inside sales on their inside sales staff, resulting in several hires, both as summer interns Erica Krumbine ’19, and permanent positions. junior sales associate, inside sales “The New York Yankees have one of the best sales programs in all of AmandaRae McLean ’13, sports, and for them to give our students this kind of exposure is invaluable community relations coordinator and unique,” Meluni said. “We are thankful for this partnership and confident that our best students will continue to earn internships and jobs with the Yankees for years to come.”

Connect with SU Sport Management

Department of Kathryn Tunkel Jeff Pauline Web: Sport Management Administrative Assistant to Graduate Program Director falk.syr.edu/sport-management Syracuse University Michael Veley [email protected] [email protected] Facebook: 402 MacNaughton Hall Rodney Paul SU Falk College Department of Syracuse, NY 13244 Margie Chetney Analytics Program Director Sport Management 315.443.9881 or Administrative Assistant [email protected] 315.443.2630 [email protected] Twitter: (fax) 315.443.9716 David Salanger @SUSportMgmt Gina Pauline Assistant Dean, Advancement, Michael Veley Undergraduate Program Director Falk College LinkedIn: Director and Chair [email protected] [email protected] https://www.linkedin.com/school/ [email protected] sufalkcollege

13 STUDENT S Active WISE members busy networking, volunteering Women in Sports and Events (WISE) The group co-hosted workshops is a nationally recognized group whose focusing on campus resources and goal is to be a leading voice and re- resumes; partnered with Witty Wicks, source for women who currently work a homemade candle company, and Chi- in, or aspire to be a part of, the profes- potle, to fundraise for future network- sional field of sports and events. In ing trips and events; and welcomed 2009, Syracuse University was voted in numerous guest speakers to campus or as the first collegiate chapter of WISE’s via Skype. national organization, and since its in- “WISE provides a fantastic way ception on campus, has offered multiple for young women to hold leadership professional development opportunities positions and create opportunities for for membership. members, such as hosting events or With the help of SPM graduates collaborating with other on-campus Ian McFate ’08, Sam Spector ’16, and groups,” Cost said. “These are great Jake Silverman ’08, the club organized a talking points when networking as well two-day trip to Philadelphia in Octo- as on interviews, not to mention a solid ber 2018 to network and learn from way to learn skills for when they leave industry professionals at the Philadelphia campus.” Phillies, Sixers, Flyers and the University Keep up with SU’s WISE Club on of Pennsylvania. The women toured Citi- Social Media: Twitter: @WISE_SU; zens Bank Park, Wells Fargo Center, and Instagram: WISE_Cuse; and Face- University of Pennsylvania athletic facilities, speaking with women who book: Women in Sports and Events at Syracuse University. work throughout different sectors of the sport organizations. The club officers for 2019-20 are Kaitlynn Miller, president; Elaine Students also attended the UPenn vs. Columbia vol- Johnson, vice president of recruitment; Caroline Johnson, vice leyball game and Flyers vs. Golden Knights NHL game. president of internal programming; “We are so lucky to have alumni who are more Danielle Parr, vice president of than happy to take time out of their days to host our external programming; Hanna Kou, group, giving us tours of their facilities and setting up treasurer; and Devan Dachisen, direc- panels of amazing women willing to share their ex- tor of social media. periences and insight” said WISE president Kristen WISE, which meets at 5:45 Rogers ’20. p.m. Tuesdays in Falk 175, includes In Spring 2019, WISE members volunteered at women from all majors on campus the Ronald McDonald House in Syracuse to cook interested in pursuing careers in sports and serve meals to families staying at the facility. and events. For more information, “We believe that it is extremely important to give email WISE co-advisors Nicole Cost back to the community that has given us our home ([email protected]) or Lisa Liparulo away from home,” Rogers said. ([email protected]). Classes pitch ideas to sport industry think tank During the Spring 2019 semester, Dr. Patrick Walsh’s SPM 444 Sports enhancing the overall fan and brand experience. Marketing Management class and David Meluni’s SPM 215 Principles In a separate challenge, SPM 444 students developed ideas for how of Sales in Sport class collaborated with brand consultant Jeremy Darlow a player can use the NFL Draft as a platform to build on a variety of projects. brand awareness and develop a unique brand image. Darlow, former director of football and marketing for SPM 215 students developed ideas around March Madness and , has worked with and developed marketing strategies for top a piece of merchandise that could go viral surrounding an upstart team university brands such as Notre Dame, Michigan, and UCLA; athletes making a run through the bracket. Also, SPM 215 students looked to such as Aaron Rodgers and Lionel Messi; and celebrity influencers such maximize attendance throughout along with gen- as and Snoop Dog. Following his time at Adidas, Darlow erating a sponsorship idea to be showcased during the PGA Tour’s U.S. created the Brand Food Think Tank, which provides weekly brand mar- Open, the Kentucky Derby, Indianapolis 500, or French Open. Student keting strategies and tactics for industry professionals. He currently acts ideas from both classes were then reviewed by SPM faculty and Darlow, as a brand consultant and is also the author of two books, “Brands Win and the best ones were featured on Brand Food Podcasts throughout the Championships” and “Athletes are Brands, Too.” semester, as well as on Darlow’s Twitter account (with 90,000 followers) In each of the classes, Darlow provided a monthly challenge on a and the Brand Food Think Tank website. current topic facing the sport industry. In SPM 444, students developed “The feedback I received from students was fantastic,” Meluni said. ideas for how professional sport teams and facilities can utilize legalized “They really enjoyed the real-world exercise as if they were professionals sport gambling to best engage with fans in-stadium on game days while trying to solve challenges that industry leaders face daily.”

14 ANALYTICS Inaugural Berlin Sport Analytics Symposium highlights rising importance of data in sport “Calculating the Future of Sports The panelists included: Through Analytics” was the  Dafna Aaronson, founder, featured theme of the inaugural Be Sports Minded Andrew T. Berlin Sport Analytics  Sean Ahmed, analyst, research and Symposium, presented by Syracuse development, baseball operations, University’s David B. Falk College Chicago Cubs of Sport and Human Dynamics on  Kevin Brilliant, business April 3, 2019, at the Westin Michi- strategy and analytics senior man- gan Avenue in Chicago. ager, Now more than ever, informa-  Dr. Shane Sanders, sport tion and data are driving the sports analytics associate professor, Syra- industry, the fifth largest economic cuse University sector in the U.S. economy that gen-  Dr. Robby Sikka, professor, erated slightly less than $500 billion associate director, data analytics in 2016-17. Scouts and agents rely Andrew Berlin (center) is shown with the four Syracuse University sport analytics majors for sports medicine, Mayo Clinic and Berlin Scholars who presented their senior thesis research posters at the event. on sport analytics to identify unusual From left are Charles “CB” Garrett IV, Cody Barbuto, Justin Perline and Evan Weiss.  Hart Zwingelberg, manager, talent and athletic capabilities. business intelligence, Chicago Fire Performance data helps professional Soccer Club athletes monitor fitness and predict likelihood of injury. Sport marketing Berlin Scholars participated in a senior thesis poster presentation dur- executives value data analytics to improve the fan experience. ing the pre-event reception. The featured student presenters included The Berlin Sport Analytics Symposium brought together leading Syracuse University sport analytics seniors Cody Barbuto, Charles “CB” industry innovators and Syracuse University faculty members to take a Garrett IV, Justin Perline, and Evan Weiss. Falk College’s Department of closer look at the critical issues in sport analytics. Chicago Cubs senior Sport Management also presented the inaugural “Pioneer in Sport Analyt- vice president of player development and amateur scouting, Jason ics Award” honoring Theo Epstein, president of baseball operations for the McLeod, gave the keynote address. McLeod began his front-office Chicago Cubs. career with the and served as scouting director for the The Berlin Sport Analytics Symposium event was made possible by the Boston Red Sox. generosity of Syracuse University Trustee and alumnus, Andrew T. Berlin A panel discussion was moderated by Michael D. Veley, founding ’83. Berlin is a partner investor of the Chicago Cubs, chairman and owner director and chair of Falk College’s Department of Sport Management, of its Cubs affiliate, the South Bend Cubs, and chairman and and the Rhonda S. Falk Endowed Professor of Sport Management, with CEO of Berlin Packaging. remarks from Dr. Rodney Paul, SU’s sport analytics program designer, The second annual Berlin Sport Analytics Symposium is planned for director, professor. Spring 2020. Football Analytics Club focuses on research The Football Analytics Club was established during the 2017-18 aca- hood to win the next game improved by 6.6 percent. For the away team, demic year and grew from four to 40 students this past year. The Club was it improved by 3.9 percent. In addition to these projects, the Club also recently accepted as an official Syracuse University Registered Student researched ideal cities for XFL teams and predicted free agent contracts. Organization beginning in Fall 2019. Weekly meetings are a combination The club traveled to New Era Field in Buffalo to watch the Bills beat the of football discussion and research projects or activities. Tennessee Titans on a last-second field goal in October 2018. During that In Fall 2018, the club partnered with the XFL, the spring football trip, students met with SU Sport Analytics senior Evan Weiss ’19, who league started by Vince McMahon, to help the league research poten- was interning for the Bills’ Analytics Department. The club also held an tial changes to the game. Members worked with SPM alumnus Bryan NFL Draft Party. Kilmeade ’18 to analyze NFL, AAF, Club officers for the 2019-20 and CFL games. Data was collected academic year are Zak Koeppel and analyzed to develop conclusions (president), Sean Kenney (vice the XFL utilized to formulate its rules. president), Dylan Blechner (director of Members also worked on a research), Joe Pickering (director of op- research project showing how win- erations) and Will Friedeman (treasurer). ning/losing streaks impacted future The Football Analytics Club meets winning chances and betting lines., at 6 p.m. Mondays during the academic finding that for each additional win year in Falk 400. All Syracuse University on a team’s winning streak, the point students are welcome to attend. spread swung about one point in their For more information, email Koeppel favor and that the home team’s likeli- at [email protected].

15 ANALYTICS On a Winning Streak: Sport Analytics students

Cody Barbuto, Evan Weiss, Charles “CB” Garrett IV and Justin Perline (from left) are the first four graduates of the Sport Analytics program at Syracuse University. They completed their degrees in May 2019, while also serving as Berlin Scholars. Assembling a championship-caliber team and a profitable business with teams in Major League Baseball and the . organization is a challenge that sports owners, executives and managers Students and faculty have published and presented research internation- face every day in the ultra-competitive world of sports. Increasingly, they ally. In addition, they have competed and placed in prestigious industry are turning to data analytics for an advantage. Whether it is predicting and academic competitions, including SABR Diamond Dollars Case player performance, athlete injury recovery or enhancing an organiza- Competition, MIT Sloan Sports Analytics, ACC Meeting of the Minds, tion’s bottom line, analytics is changing the methodology of how teams, and the NFL’s inaugural Big Data Bowl earlier this year. leagues and sport managers are competing to make better, quantifiable decisions. Here are some program highlights: Sport analytics is a growing segment of  The first four Berlin Scholars were named: class of 2019 the industry, where many young, aspiring seniors Cody Barbuto, Charles “CB” Garrett IV, sport professionals are choosing to make Justin Perline and Evan Weiss. a career. They’re data-driven—and they’re catching the eye of sports teams all over the  Barbuto accepted a full-time analytics position from world. Kraft Analytics Group in Foxborough, Mass., after In fall 2016, the program welcomed its graduating in May 2019. first official class as the first undergradu-  Garrett, whose research on “Impact of Birthplace ate degree of its kind in the nation. The on Player Performance in Different Weather Condi- intensive program with coursework in tions” won top honors at the 2019 Falk College Student economics, mathematics and computer Research Celebration, spent the summer interning with programming has attracted competitive the NBA’s Indiana Pacers in their performance analytics students from around the world. department. Since its launch, sport analytics at  Perline accepted a full-time analytics position with the Syracuse has celebrated many suc- after interning with the team in summer cesses. The program has established 2018. He spent part of his 2018-19 winter break in the student-industry collaborations Dominican Republic scouting for the Pirates. with EDGE10, XFL, Spotted, and Syracuse University Athletics. Stu- Jonathan Bosch ’21 (left) and Alex Pesantez ’21 spent part of dents have secured professional their 2019 summer in Pittsburgh at Carnegie Mellon’s Summer job placements prior to graduation Undergraduate Research Experience in Statistics. 16 prove they’re ready to storm the industry

 During his junior year at SU, working with real data, on real Weiss was hired as an intern problems, in a stimulating, collabora- to work with the Buffalo Bills tive, and supportive environment. during the Fall 2018 semester. The students have worked with He returned to campus in January Syracuse University Sport Analyt- 2019 to complete his degree and ics professors Dr. Rodney Paul and was retained by the team full-time Dr. Shane Sanders on research after graduation in May 2019. projects while attending classes and  In August 2018, Perline and Gar- being active members of student-run rett presented their research at analytics clubs on campus. “Jon and the European Sports Economics Alex’s hard work and commitment Association (ESEA) conference to research led to the well-deserved in London, titled “Minor League opportunity at Carnegie Mellon,” Paul said. Team Success and Its Impact on Nick Riccardi ’20 presented his research at the 2019 Academy of Economics and MLB Player Performance.” Finance conference in Tampa, Florida. He won the student paper competition with  Perline, Weiss, Kyle Liotta ’20 his study titled “Canadian Hockey League Game-To-Game Performance.”  Barbuto and Nick Riccardi ’20 and Josh Hentschel ’19, along with presented their research at the Paul, Sanders and Sport Analytics 2019 Academy of Economics and Finance conference in Tampa, Program Manager Francesco Riverso attended the MIT Sloan Sport Florida. Riccardi won the student paper competition with his study, Analytics Conference in Boston in March 2019, where they heard “Canadian Hockey League Game-To-Game Performance.” He also presentations about current topics impacting the industry and inter- presented the paper at the ACC Meeting of the Minds conference at acted with executives. The students also benefitted from networking the University of Louisville in March. Barbuto’s paper was titled “GINI sessions and a career fair. Coefficients in the NBA.” Riccardi also presented his research the  Barbuto, Garrett, and Liotta co-authored a paper with Dr. Paul titled past two years at the Rochester Institute of Technology (RIT) Hockey “Celebrity Attraction in the Minors: the Case of ” that was Analytics Conference and co-authored research that was published in published in the Journal of Economics and Finance. the International Journal of Financial Studies titled “Attendance in the  Sport Analytics students were asked by SU’s office of alumni relations to Canadian Hockey League: The Impact of Winning, Fighting, Uncer- give a presentation to alumni before two SU football games in Fall 2018 tainty of Outcome, and Weather on Junior Hockey Attendance.” and two SU men’s basketball games during the 2018-19 season.  Perline co-authored a paper with Sport Analytics associate profes-  Well-known sports columnist Ken Davidoff wrote sor Dr. Shane Sanders titled “Informed Voters, Uninformed Voters, about the sport analytics program’s success in September 2018 in a and Electoral Outcomes: A Natural Experiment from Major League column titled “Next Generation of Sports Fans Ready to Take Over Baseball MVP Voting,” which Sanders presented at the 2019 Public Baseball.” Choice Society Annual Meetings in Louisville, Kentucky. Sanders  Here’s a sampling of where Syracuse University Sport Analytics was then invited to present the same paper at Indiana University in students interned in Summer 2019: Dylan Blechner, Spotted, Inc.; Bloomington, Indiana. Bailie Brown, Florence Red Wolves; Zachary Crowe, Falmouth Com-  Sport Analytics students Dylan modores; Jacob Cummis, Indiana Pacers; Jack Dolitsky, BSE Blechner, Zak Koeppel, Global; Whitaker Ellis, Clover Sonoma; Cameron Johnson, Will Friedeman and Cameron Reign FC; Sean Kenney, Parametric Technology Corpora- Johnson entered their research to the tion (PTC); Kyle Liotta, ; Samuel Mar- NFL’s inaugural Big Data Bowl com- teka, Orleans Firebirds; Stephen McClain, University of petition. The competition provided Pittsburgh Football; Colby Olson, EBSCO Industries; Justin participants with access to NFL player- Philbin, New York Lizards; Joseph Pickering, Rookie Road; tracking data to create proposals on Hughston Preston, Cape Cod Baseball League; Nicholas one of three topics: player speed, game Riccardi, Bankers Healthcare Group; Joseph Sabel, Costa rules and receiver routes. Their entry, Del Mar; Nicholas Schloop, Wasserman Media Group. “Route Clustering,” placed in the top  As of May 2019, 50 students at Syracuse University are nine from more than 100 submissions minoring in sport analytics. and was one of five entries to receive an • Falk College will welcome 59 sport analytics freshmen honorable mention. to campus in Fall 2019, as well as two new sport  Jonathan Bosch ’21 and Alex Pesantez analytics faculty members in Dr. Justin Ehrlich and ’21 spent part of their 2019 summer in Dr. Jeremy Losak. Pittsburgh at Carnegie Mellon’s Sum- mer Undergraduate Research Experi- Kyle Liotta ’20 spent his 2019 summer ence in Statistics. The program provided interning for the Milwaukee Brewers in their participants with hands-on experience strategy and business analytics department.

17 ANALYTICS Club members share same zest for basketball The Syracuse University Basketball Analytics Club concluded its ers in a simulation of the NBA trade deadline. Attendees were broken third year in 2018-2019, expanding its membership to more than 40 into groups and assigned an NBA franchise. The groups then began members who strive to uncover statistical trends in basketball through trading and transforming their rosters for the duration of the day. The research, as well as maintaining a fun environment to discuss and debate event gave students the opportunity to practice first-hand what takes all things basketball related. place during NBA trade negotiations in regard to trade rules, The organization was assembled to conduct analysis on the NBA, management, and the Collective Bargaining Agreement, among others. NCAA, and high school basketball. Over the past year, members have Other projects included taking part in the Falk College Research researched topics such as “Which NCAA Conferences Produce the Best Celebration and hosting guest speakers in person or via Skype, including NBA Players,” “The Consequences of Over-Playing Starters in the NBA,” basketball analytics professionals from the Houston Rockets, Phoenix and “Does College Shooting Translate to the NBA.” Suns, and Milwaukee Bucks. The club aims to gather students who share the same zest for Officers for the 2019-20 academic year are president Jonathan basketball, in addition to their drive for research. Members practice their Bosch, executive vice president John Lichtenstein, vice president mar- analytical skills in Excel as well as utilize their research skills on basket- keting Brendan McKeown, director of social media Sean Kenney, and ball databases to find appropriate data for analysis. project coordinators Alejandro Pesantez and Danny Emerman. In February 2019, club members Jonathan Bosch, Nick Riccardi, The club meets at 7 p.m. Mondays in Falk 175 and 1 p.m. Fridays in Zach Anhalt, Alejandro Pesantez, Fletcher Wilson, Isaiah Freedman, Falk 104 during the academic year. All Syracuse University students are and John Litchenstein attended the McCormack Sport Analytics Trade welcome to join. Contact Bosch at [email protected] for more information. Deadline conference at UMass Amherst. They acted as general manag-

Club members John Litchenstein, Fletcher Wilson, Jonathan Bosch, Isaiah Freedman, Zach Anhalt, Alejandro Pesantez and Nick Riccardi (from left) attended the McCormack Sport Analytics Trade Deadline Conference at UMass Amherst in February 2019.

High schoolers test drive analytics at summer academy Twenty-four high school students spent two weeks on campus in Summer 2019 enrolled in the inaugural Berlin Sport Analytics Academy. The program, which was held July 29 to August 9, provided students the opportunity to explore data’s role in understanding and prioritizing informa- tion to maintain a competitive advantage in the sports industry. The group consisted of 23 students from the United States and one from China. They were shown how analytics are being used in a variety of sports, and learned skills in various applications that are currently being used in Sport Analytics courses at Syracuse University and in the sport industry, including R, Tableau, SQL and more. Guest speakers were brought in to discuss industry trends, research topics and sample careers. Students were taught by SU sport analytics professors Dr. Rodney Paul, Dr. Shane Sanders, Dr. Justin Ehrlich, and Dr. Jeremy Losak. Sport Analytics program manager Francesco Riverso planned experiential learning trips for the students to the Syracuse Crunch, Buffalo Bills, , and the National Baseball Hall of Fame.

18 ANALYTICS

Sport Analytics majors and minors represented SU at the 2019 Society of American Baseball Research Diamond Dollars Case Competition in Phoenix, Arizona. Full speed ahead for active Sabermetrics Club Sabermetrics is the study of advanced Arizona in 2019, with two teams winning their Club competed at the SABR Diamond Dollars baseball statistics. And who better to study respective divisions. Case Competition at NYU on November 16, that than Syracuse University Sport Analytics The topic was “Developing a Strategy for 2018. Sport Analytics majors Kyle Liotta students? Pitching Usage,” and teams were tasked with (’20), Warren Schatten (’22), Mills The student-led club conducts in-depth defining a strategy (or multiple strategies) that (’22), Daniel Preciado (’22), Joseph Sabel discussions about current topics in the indus- MLB teams can follow to assess the optimal (’20), Zachary Crowe (’22), Steven Dimaria try, takes part in research projects, attends way to deploy their pitching assets over the (’22), Colby Olson (’21), Gareth Jobling (’21) national competitions, hosts guest speakers, course of a 162-game schedule. Teams had to and Zak Koeppel (’21) competed against and runs a fantasy baseball league. show how their strategy would impact team other universities such as Tufts University and Club members Charles “CB” Garrett IV run prevention and ultimately team perfor- Fordham University. ’19, Cody Barbuto ’19 and Kyle Liotta ’20 mance. Teams made their presentations by The teams were tasked with predicting the published a research paper in conjunction with using programs such as R, Excel, and Tableau. contracts of MLB free agents club advisor and Sport Analytics professor With the help of gifts from Falk College and Manny Machado. Students were given Dr. Rodney Paul on how donors Jeff Lomasky and Andrew Berlin, 25 five days to collect data, create a model, and player Tim Tebow affected attendance for students competed at this prestigious event. prepare a 30-minute presentation on the topic teams during the 2017 season. The paper, The competition is part of the annual SABR that was given in New York City. Judges for the titled “Celebrity Attraction in the Minors: Analytics Conference in Phoenix, which competition included Cameron Barwick of The Case of Tim Tebow,” was published in the featured industry speakers, as well as a net- MLB and Chris Pang of the New York Yankees. Journal of Economics and Finance. working event and job fair for the students to “We are very proud of the way our engage with executives who work in the base- students compete at these events,” said Dr. Club competes in Phoenix ball analytics field. Students also attended Paul. “It’s a terrific way for them to showcase For the fifth straight year, Club members par- spring training games and an Arizona Coyotes their research in front of industry profession- ticipated in the Society of American Baseball game, along with meeting members of the als as well as gain experience outside of the Research (SABR) Analytics’ Diamond Dollars ’ business analytics classroom.” Case Competition in Phoenix, Arizona, over team, including Syracuse SPM graduate Greg Officers for the 2019-2020 academic Spring Break in March 2019. The competition Ackerman ’15. year are president Kyle Liotta, vice president is for undergraduate and graduate students The students were accompanied by Brendan McKeown, director of research from universities across the country to Dr. Paul, Sport Analytics program manager Steven DiMaria and director of outreach compete against each other by researching Francesco Riverso, and Sport Management Hughston Preston. and presenting on a current baseball analytics assistant teaching professor David Meluni. The Club meets at 6:45 p.m. Wednesdays topic. Presentations were made to a panel of in Falk 200. Email Dr. Paul at rpaul01@syr. judges consisting of Major League Baseball NYU Case Competition edu or Liotta at [email protected] for more executives. Five SU teams competed in Two teams representing the Sabermetrics information.

19 FA CUL TY AND ST AFF

SPM news and notes Dr. Jeeyoon Kim The 2018-19 academic year was productive for SPM faculty and staff on Assistant professor campus, domestically, and internationally. From presenting research at con- Dr. Kim received notification from the Falk College ferences worldwide to mentoring students on campus and in the community, Promotion and Tenure Committee that her third-year SPM faculty and staff continue to bring new and important perspectives review was positive and she has been given another impacting today’s most critical issues in sport. Listed below is a small sampling three-year contract at Syracuse University. She pre- of select accomplishments. We invite you to visit the Falk College and sented her research at the 2018 Sport Marketing Department of Sport Management web sites regularly (falk.syr.edu/sport- Association Conference in Dallas and the MEMOS management) to stay current with SPM students, faculty and staff news. Olympic Sport Management Convention in Portugal. Dr. Kim will be on research leave for the Fall 2019 Rick Burton semester in South Korea. David B. Falk endowed professor Burton presented his research at the 2018 Sport Dr. Jeremy Losak Assistant professor Marketing Association Conference in Dallas, and at- tended the NCAA National Convention in Orlando. He Dr. Losak is a 2016 Syracuse University Sport co-authored “Forever Orange: The Story of Syracuse Management graduate, who completed his PhD in University” in honor of SU’s 150th anniversary. Burton economics at Clemson in Summer 2019. His research also serves as SU’s Faculty Athletic Representative to focuses on sport economics, baseball arbitration and the NCAA and ACC. betting markets and has been published in Manage- rial Finance and Academy of Economics and Finance Journal. Losak will teach sport analytics courses begin- Dennis Deninger ning in Fall 2019. His research has been accepted for Professor of practice presentation at the 2019 European Sports Economics The former ESPN production executive and three-time Association Conference in Spain. Emmy Award winner teaches Sport Communications, Super Bowl and Society, and Sports, Media and Soci- David Meluni ety courses. Deninger, who was the founding director Assistant teaching professor of the Sports Communications graduate program at Meluni spent four years as an adjunct professor in the Newhouse School, lead a group of three SU student Sport Management before joining the faculty full journalists to Atlanta to cover Super Bowl LIII. time in Fall 2018. He has 20 years of experience in the sport industry, including at Florida State Athletics, Dr. Justin Ehrlich IMG College, SIDEARM Sports, Infinity Sports and Assistant professor Entertainment, and Skoresheet. Meluni teaches sales, marketing, sponsorship and promotion courses at SU, Dr. Ehrlich comes to Syracuse University in Fall 2019 and has created class projects with the Syracuse Mets, after teaching in the School of Computer Science at Syracuse Crunch and Brand Food. Western Illinois University since 2010. Ehrlich will teach sport analytics classes as part of a Syracuse University-wide cluster hire. Ehrlich, whose research Dr. Rodney Paul is focused on sport epidemiology, sport analytics, and Professor, Analytics program director data visualization, received his Ph.D. in computer sci- Dr. Paul presented his research at the 2019 Academy ence from the University of Kansas. of Economics and Finance Conference in Tampa and at the 2018 European Association of Sport Economics in Dr. Mary Graham England. Dr. Paul, a sports economist, serves as advisor Professor of the SPM Baseball Statistics and Sabermetrics Club, teaches Sport Analytics courses at SU and oversees Dr. Graham presented her research at the 2019 senior thesis projects. American Sociological Association Conference in New York City and continues as an editorial board member for the journal Human Resource Management. She Dr. Gina Pauline also serves as a Provost’s Faculty Fellow, where she Associate professor, undergraduate program director works closely with the Syracuse University Senate Dr. Pauline, who has taught at SU since 2006, is to implement campus-wide shared competencies for conducting research focusing on gender differences undergraduate students. in organizational leadership as well as event manage- ment practices. She works on curriculum, assessment planning, and evaluation for the department, and is also involved with SU Project Advance in the offering of sport management classes to high school students.

20 Dr. Jeff Pauline Dr. John Wolohan Associate professor, graduate program director Professor Dr. Pauline presented his research at the 2018 As- Dr. Wolohan spoke at the Clinton School of Public sociation of Applied Sport Psychologists (AASP) Service in Arkansas as a William J. Clinton Distin- national conference in Toronto. He serves on the AASP guished Lecturer, as well as attended the Australia/New Continuing Education Committee and is also a member Zealand Sports Law Association Conference and the of AASP, the SU Appeals Board, and Falk College’s 2018 United States Sports Congress Conference in Grievance Committee. Pauline took students in SPM Daytona Beach, Florida. Dr. Wolohan also teaches in 101 to the Syracuse Rescue Mission to serve meals SU’s College of Law. and log volunteer hours. Patrick Ryan Sport Management staff updates Associate teaching professor Margie Chetney finished her sixth year in Sport Management as an administrative assistant. She works Ryan mentors the SPM Learning Community. He works closely with students and faculty, manages department closely with Falk College information technology staff calendars, organizes SPM events, serves as editor of to best outfit the college with the necessary equipment the SPM newsletter and handles social media and news for the Milton Conrad Technology Center. He also for the department. accompanied SPM 356 students on an experiential learning trip to Lake Placid. Nicole Cost (SPM class of 2008) finished her third year as an internship placement coordinator in Sport Man- Dr. Shane Sanders agement. She works with SPM seniors on Capstone Associate professor guidance, undergraduates on internships and advising, as well as being a liaison for department alumni. She is Dr. Sanders presented his research at the 2019 Public the co-advisor of the SPM Women in Sports and Events Choice Meeting in Louisville, the 2018 Midwest (WISE) Club and also teaches SPM 201 and SPM 455. Sports Analytics Meeting in Iowa, and at Indiana University. Dr. Sanders is the advisor for the SPM Lisa Liparulo finished her first year as an internship Basketball Analytics Club and teaches Sport Analytics placement coordinator in Sport Management. She courses at SU. works with SPM seniors on Capstone guidance, as well as undergraduates on internships and advising. She is the co-advisor of WISE, teaches SPM 201 and SPM Michael Veley 455 and acts as a career advisor for SVEM graduate Director and chair, Rhonda S. Falk endowed professor students.

Veley is the founding director of the Sport Manage- Kevin McNeill joined the department as an internship ment program at SU. He serves as vice president of placement coordinator in February 2019 after spend- the Syracuse Sports Corporation, is the public address ing 12 years at as associate athletics announcer for SU football and basketball games, and director for marketing. He works with SPM seniors the advisor of the Sport Management Club. Veley, on Capstone guidance, as well as undergraduates on who spent nearly two decades working as a Division internships and advising. He will teach SPM 201 and I athletic administrator, serves on the advisory board SPM 455. of the Center of Sports Business and Research at Penn State University. Francesco Riverso finished his fourth year in the department, and as the program manager for Sport Dr. Patrick Walsh Analytics has shifted focus to advising Sport Analytics Associate professor majors, connecting them to internships and working Dr. Walsh presented his research at the 2019 Global to develop partnerships to benefit the program. He Sport Business Association Conference, had articles assists in the coordination of the Berlin Sport Analytics published in Journal of Applied Sport Management Symposium and the Berlin Sport Analytics Summer and Journal of Contemporary Athletics, and signed a Academy at SU, as well as teaching HSH 101 and contract to be a co-author on a leading sport marketing SPM 201. textbook. He currently serves on the editorial boards of Sport Marketing Quarterly, the International Journal Kathryn Tunkel, who celebrated her 26th year at Syra- of Sport Management, and the Journal of Global Sport cuse University in 2019, is the administrative assistant Management. to SPM director Michael Veley. She works closely with students and faculty, handles all SPM course schedul- ing, classroom assignments, Intra-University Transfer and SPM minor applications, and student enrollment.

21 NEWS AND EVENTS A major win for Sport Management students in Orlando SPM seniors cherish hands-on football experience

By Mary Beth Horsington homework than I was in my Syracuse University News own. So I transferred into When Austin Natowitz one of the best programs in was weighing his college the country.” options, the Scarsdale, The Camping World

New York, native says Bowl energized the senior he decided on Syracuse sport management majors University for two reasons. as their academic program

The first was reputation. neared the finish line.

“I wanted to be where Natowitz hopes to parlay people were proud to say his impressive academic they went to school,” he record—as well as hands-on remembers, “and I wanted experience at Syracuse, a career in a field where a summer internship with consumers are passionate sport-tech company about the product. The Grabyo, and a final semes- sport management major at ter capstone project at the Falk College was what put University of Tennessee— SU over the top.” into a career as an athletics As his final semester director at a prominent at Syracuse approached, university.

Natowitz, who served as “Falk and Syracuse a video intern for the SU have set me up for success football team, couldn’t in reaching that goal,” Na- have imagined a better towitz says. “I don’t want finale than the one he wit- to scare him, but my dream nessed on December 28, job is currently occupied by

2018. He accompanied the ,” Syracuse’s Orange football team to director of athletics. the Camping World Bowl Sport Management majors Austin Natowitz, Sean Onwualu and Drew Meyer (from left) are shown at the Meyer’s professional in Orlando, where they Camping World Bowl in Orlando, Florida, in December 2018. Natowitz served as a video intern for the goals lean toward athletic team, Onwualu played defensive back and Meyer worked in football operations. took on West Virginia in marketing and branding. their first Bowl game since “Last summer I had a great

2013 and came away with a 34-18 win. And Babers could focus on the team and the game experience working with the Baltimore Ravens Natowitz got to film the whole thing. without distractions,” Meyer says. “If we did in marketing. I’m confident that with the sup-

“The Bowl opportunity meant everything our jobs well, we went unnoticed because port of Brad Wittke, sport management intern to me,” Natowitz says. “I worked for the team everything ran smoothly.” coordinator Nicole Cost, and countless profes- for three years, and seeing it all pay off with Sport management is a popular program at sors who helped me over the years, I am well an amazing season—capped off with the Bowl Syracuse. It’s also demanding and exciting – a prepared to pursue a career in this competitive experience—was a dream come true.” lot like playing on a team. “Falk is all about industry.”

Students like Natowitz gained something working on group projects that will ultimately beyond the thrill of victory in Orlando. Expe- prepare us for a career in the industry,” Meyer riential learning is a cornerstone of the sport says. Natowitz concurs. “It’s really selective, SU football counts on management program, and for the students so when I was accepted, I knew I had to be the SPM students best student I could be.” That resolve led Na- enrolled in the major, the Bowl game presented These students assisted the Syracuse towitz to take on minors in marketing through a live-action laboratory of hands-on experi- University football team in the 2018-19 Whitman and public communication through ence. It encompassed nearly every aspect of academic year as interns or managers: Newhouse. His hard work paid off in May, the sport management curriculum—adminis- Luke Adelstein, Ethan Barnowitz, Nick when he graduated magna cum laude. tration, business, sales, facility management, Cohen, Aaron Cornelius, Cameryn Sean Onwualu, a sport management major marketing and promotion, analytics, athletic Cortese, Will Dalton, Dan Geraci, Nate from Los Angeles, played defensive back for compliance, law, and more. Glazer, Jordan Heller, Adam Israel, Jake the Orange team. He didn’t plan on a sport Drew Meyer, a sport management senior Kleban, Marielle McLoughlin, Drew management major when he came to Syracuse. from Baltimore, had been working with Brad Meyer, Austin Natowitz, Mike Powell “I was a psychology major until my sophomore Wittke, SU’s director of football operations, and Ethan Yoo. since his first year at Syracuse. “We focused year, but my roommate was in sport manage- on travel plans and team itinerary so Coach ment and I was much more interested in his

22 NEWS AND EVENTS Students immerse themselves in New England sports culture Eighteen students enrolled in SPM 300 spent eight days during Mayme- ster 2019 in the Boston area touring sport-related facilities, and meeting with industry executives from nearly 20 venues and organizations. The New England Sports Immersion course compares and contrasts busi- ness practices, marketing strategies, branding initiatives, social media outreach and the organizational culture of competing sports franchises and entities in the greater New England market. Students conducted professional networking and met and inter- acted with more than 70 industry executives and practitioners in the sporting industry, including 13 Syracuse University graduates. The course was taught by Sport Management Director Michael Veley and Sport Management assistant teaching professor David Meluni. “Building the Syracuse Sport Management footprint throughout New England is important for our students and our program,” Veley said. “We met with a multitude of executives, alumni and practitioners in nearly every facet of sports, which was a transformative experi- ence for the students.” This year’s trip included meetings with professionals from the Boston Red Sox, Boston Celtics, Boston Bruins, TD Garden, Kraft Analytics and Sports Entertainment Group, Basketball Hall of Fame, New England Sports Center, Tennis Hall of Fame, UMass Lowell Athletics, American Athletic Conference, UMass Amherst Athletics, , ISlide, Baseballism, and Boston Athletic Association. “The engagement, support and welcome from all of the organi- zations was incredible,” Meluni said. “Our students made important connections with numerous executives as they begin to pave their path for the future.” Students attended a professional soccer match between the New England Revolution and Chelsea; a minor league baseball game at historic McCoy Stadium, home of the ; a Boston Red Sox game; a collegiate baseball game between and Notre Dame; and visited Faneuil Hall Marketplace. “Seeing so many facets of the industry truly opened my eyes to what I could do with my career, from managing sports complexes to sales,” said sport management major Tasha Getten ’21. “I made connections that will help me in my future for sure.”

SPM professors awarded ’CUSE Grants Sport Management professor Dr. Mary Kim teamed with Falk College Sport Graham and Sport Management assistant Management associate professor Dr. Shane professor Dr. Jeeyoon Kim have been awarded Sanders, Public Health assistant professor ’CUSE (Collaboration for Unprecedented Suc- Dr. Bhavneet Walia, School of Education cess and Excellence) Grants from the Syracuse assistant professor Bong Gee Jang, as well as University office of the Vice President for assistant professor Eui Jun Jeong from Konkuk Research. University in Korea. The project is titled Graham teamed with Falk College Public “E-sport, psychological well-being, and sport Health assistant professor Bhavneet Walia and participation: Data collection and natural Distinguished Professor of Economics William field experimental analysis.” Their grant is for Horrace of the Maxwell School of Citizenship Graham Kim $30,000. and Public Affairs, on a proposal titled “Man- The purpose of the ’CUSE Grant is to agement Team Diversity and Misconduct by Male Professional Ath- enhance interdisciplinary collaborations, to grow the research enterprise letes.” The research team seeks to build upon a study by Graham, Walia, and enhance scholarship at Syracuse University in order to increase and SPM graduate Chris Robinson that found that teams with greater extramural funding and high-quality scholarly output. The program is de- numbers of women executives experienced fewer instances of miscon- signed to support faculty in becoming competitive in securing external duct by National Football League players. The grant is for $20,000. funding and sponsorship.

23 NEWS AND EVENTS Students learn how LA sports mecca operates Los Angeles is quickly becoming the LA Marathon, FOX Sports, LA Rams, sports capital of the world. Home to LAFC, Staples Center, AEG, Santa 11 major professional sports teams, Monica Pier, Rose Bowl, USC, LA and having recently won bids for Kings, LA Coliseum, NFL Network, the 2020 Major League Baseball and Legends. All-Star Game, 2022 Super Bowl LVI, “We strive to introduce students 2023 College Football Playoff National to non-traditional sectors of the in- Championship Game and 2028 Summer dustry and opportunities they won’t Olympics, Los Angeles offers a mecca of see in Syracuse,” said Michael Veley, opportunities for students eager to learn Sport Management director and about the sport industry. Rhonda S. Falk Endowed Professor, Twenty Syracuse who teaches SPM 358. “We have University Sport more and more of our SPM alumni Management students working in LA, with many securing did just that over their their jobs from connections made March 2019 spring on this trip.” break, spending Stu- eight days immersing dents also themselves in LA’s attended sport industry. a Clippers The intensive vs. Celtics trip to Southern NBA game California is part of and Kings a course (SPM 358) vs. Nash- that allows students ville NHL to interact with game. industry executives “I and practitioners knew this from nearly every would be sector of the in- a once in dustry. The course a lifetime compares and oppor- contrasts business tunity,” practices, market- said Sport Manage- ing strategies, ment major Marc Orlin branding initiatives, social media outreach ’21. “Eating dinner and and the organizational culture of compet- spending three hours at ing sports franchises and entities in the Bill Walton’s house was greater Los Angeles market. truly amazing. He pro- “It was an amazing opportunity vided me with helpful to meet with so many well-respected information on how I professionals in a large sporting indus- should live my life. As try such as LA,” said Sport Manage- a hockey fan, it was an ment major Victoria Kelly ’22. “The incredible experience culture of the sports world in LA is to step onto the LA unmatched to any other city and has Kings’ ice.” opened my eyes to the professional The students techniques needed to be successful were accompanied in the industry.” on the trip by Veley. A highlight of this year’s trip Portions of the ex- was a dinner meeting at profes- perience are made sional Basketball Hall of Famer possible by a gift Bill Walton’s house. The group from Jeff and Andrea also visited Hollywood, Hoag Clas- Lomasky. sic, NASCAR, UCLA, LA Clippers, Dodger Stadium,

24 NEWS AND EVENTS Graduate students host Orange Guardians charity benefit Syracuse University’s Sport Venue and Event Management (SVEM) process was a great way to learn and develop as industry profession- graduate program raised $15,000 during its Orange Guardians Kickoff als,” said Sport Venue and Event Management graduate student Baylee fundraiser to benefit Griffins Guardians on April 8, 2019, at Embassy Douglas ’19. “Griffin’s Guardians is such a deserving partner and we really Suites at Destiny USA in Syracuse. The event included more than 150 cherished furthering their efforts in bringing awareness to pediatric cancer.” attendees, a dinner and reception, entertainment, silent auction, and The students worked on the event as part of their SPM 665 guest speakers. Advanced Event Management class and SPM 635 Marketing Sport Venues and Events class. Students were responsible for all aspects of the event, including selecting the community partner, operations, marketing, hospitality, fundraising, and sponsorships. “The students decided to plan a different event than what was done in previous years,” said Dr. Gina Pauline, Sport Management associate professor and undergraduate director. “The result was the creation of a top-notch experience for attendees that included guest speakers, cancer survivors and athletes such as Rex Culpepper and Rob Long, specialty food, music, and an incredible keynote speaker. Falk College is proud of our graduate students for bringing awareness to pediatric cancer while helping to raise funds for this very worthy cause.”

Monies raised will support Griffins Guardians, which provides finan- cial assistance to families in Central New York that have a child battling cancer. “It’s through organizations like Griffin’s Guardians that patients and their families receive the resources they need to fight this disease,” said Syracuse University head football coach Dino Babers. “I commend the Sport Venue and Event Management program for organizing this event.” This event connected event management courses, including experiential learning opportunities and social responsibility, which are hallmarks of all academic programs across Syracuse University’s Falk College. The execution of this event is part of the SVEM curriculum that Syracuse University football coach Dino Babers (left) served as keynote speaker for requires students to organize an event to gain hands-on learning experi- the Orange Guardians Kickoff fundraiser on April 8. The event benefited Griffin’s Guardians, which is named for Griffin Engle, who passed away from brain cancer in ence in the sports industry. 2014. Babers is shown with Griffin’s sister Grace, mother Erin, brother Everett, and “Being involved in all steps of the event planning and management father Adam.

Advocating for inclusive facilities access To prepare students in the Venue Management course to advocate for inclusive facilities access as future sport venue and events professionals, assistant professor of sport management Dr. Jamie Kim incorporated “Inclusive U” training into her SPM 437 syllabus in Fall 2018.

Twelve students took the 10-hour online training program offered by the Inclusive Recreation Resource Center, supported by the New York State Developmental Disabilities Planning Council (NYS DDPC). As part of the training, students used measurement tapes, door pressure gauge, and inclinometers to examine spaces, access, and equipment. After completion of the training to learn about accessibility and inclusive buildings, students were Certified Inclusivity Assessors and able to conduct inclusivity assessments. “Inclusive access to public buildings is a civil right for people with disabilities, which should be better promoted and has a lot of room to improve,” Kim said. “It is critical for students, as future venue managers, to acknowledge the importance of and understand the standards for inclusive access.” Students in the class found the certification process helpful. “Through this class, I was met with a new sense of profound awareness about making public recreation During the training, students used measuring tapes, door pressure gauges, and areas and buildings accessible for all people of all ages no matter what circumstances they might have,” said inclinometers to examine spaces around Sport Analytics major Sam Marteka ’21. SU’s campus.

25 NEWS AND EVENTS European Olympic Odyssey highlights four countries in 19 days Fourteen students from across the University Switzerland, to inspect the present-day and the Department of Sport Management, “Olympic Capital” and headquarters of led by SPM assistant professor Dr. Jeeyoon the International Olympic Committee Kim, traveled to Europe in May as part of (IOC) since 1915. Students met with SPM 357, a 19-day, four-country Olympic IOC representatives from Television Odyssey trip. and Marketing Services, The Court of The program began in London, where Arbitration for Sport, and the Olympic students experienced the impact of the 2012 Studies Center. They also visited the Summer Games. From there, they traveled Olympic Museum and tried archery at to Paris, birthplace of the modern Olympic the World Archery Excellence . movement and host of the 2024 Summer The group then headed to Greece Games. The students visited the French Para- and toured the ancient facilities at lympics Committee and INSEP (the National Olympia, Delphi, and Marathon. The Institute of Sport, Expertise, and Performance) trip concluded in Athens, site of the as well as attended a PSG Ligue 1 match. Next, 2004 Summer Games. the group traveled to Lausanne, “This was the trip of a lifetime,” said sport management major Andrew Perodeau ’22. “Learn- ing about the Olympics while touring four amazing countries is a rare opportunity that most people won’t experience. My eyes have been opened to a Parthenon, and the New Acropolis Museum, whole new world of job opportunities, with among other sites. the IOC or even partner organizations and Students spent the Spring 2019 semester Olympic committees.” learning about the as part The group also visited Wembley of SPM 356 Olympic Sport Management. Stadium, the British Museum, Buckingham They kept a blog of the trip. Find it online Palace, Eiffel Tower, Notre Dame, Alps, at spm357.blogspot.com.

ACC honors SPM Syracuse Sport Business student-athletes Conference set for Spring 2020 Ten Syracuse University Sport Manage- ment student-athletes were named on the Syracuse University’s Department of Sport of sport. The one-day event will look to Atlantic Coast Conference Honor Roll for Management is planning the inaugural attract industry professionals, academics the 2018-19 academic year. The Honor Syracuse Sports Business Conference for and students across New York State with an Roll is comprised of student-athletes who April 17, 2020. The conference, originally interest and passion for the sport industry participated in a varsity-level sport and devised by Syracuse University students and the latest developments regarding registered a grade point average of 3.0 or Evan Weinberg (Sport Management ’20), sports wagering. better for the full academic year. Benjamin Alon (Marketing Management With the planning and organization of and Finance ’21) and Ryan First (Economics the event, SU students are earning real- The SPM honorees are: ’20), looks to feature the latest trends and world experience assuming leadership roles Cody Conway, football issues facing the sports industry. The confer- in planning the conference, securing speak- Drina Domic, soccer ence will focus on the role of legalized sports ers and presenters, developing marketing Lindsay Eastwood, betting and its evolving impact across the and communication plans, selling ticket and Joey Eovaldi, track and cross country sporting landscape. sponsorship packages, managing finances Josie Kiesel, rowing Planning for the conference began in the and organizing event logistics. Alexandra Olnowich, ice hockey spring of 2019 with the goal of hosting a Visit falk.syr.edu/sport-management Sean Onwualu, football premier undergraduate-run sports business for more information as it becomes available, Tara Ryan, rowing conference, featuring speaker panels, indus- including the event date and location. Kristen Siermachesky, ice hockey try leaders and top professionals highlighting Email questions to Kevin McNeill at Ryan Smith, crew the latest trends and forecasting the future [email protected] or call 315.443.1546.

26 NEWS AND EVENTS Experiencing Olympic history in Lake Placid

In February, undergraduate Sport Manage- Center, and learn about the management ment students (as part of their SPM 356 of Olympic venues from United States Olympic Sport Management class) traveled Olympic Committee operations manager to Lake Placid, accompanied by SPM assistant Jared Steenberg. professor Dr. Jamie Kim and SPM associate “Being able to see first-hand where the teaching professor Pat Ryan. It was the 10th Miracle on Ice happened was spectacular. annual Winter Olympic Odyssey trip to Lake Lake Placid is such a historic place in Placid for Sport Management. Olympic history, and I’m so glad I was The group stayed overnight at the United able to go on the trip and learn so much States Olympic Training Center where Olym- about its history,” said sport manage- pic and Paralympic hopefuls were staying. ment major Michael Feinberg ’19 Students also had a chance to play basket- Led by Lake Placid historian ball and volleyball at the and tour guide Jim Rogers, the group visited the Olympic Center hockey arena, where the 1980 “miracle on ice” took place, and visited the 1932/1980 Winter Olympic Museum. They visited the Olympic Jumping Complex, where they took an elevator to the top of the 120-meter ski-jumping tower. Also, the students toured the Olympic Sports Complex, home to the bobsled, skeleton and luge tracks, and the biathlon range. “Witnessing the Olympic legacy in person and learning from Olympic experts is truly a valuable experience for the students,” Kim said. “This year’s trip was particularly special, as we visited Lake Placid on the anniversary of the ‘Miracle on Ice.’ It was a great chance to see how the Olympics can bring pride and social cohesion to the host country.”

Former minor leaguers talk Business of Baseball In November 2018, the Department of Sport “It was a tremendous opportunity for our Management hosted a panel discussion titled students to hear from these professionals who are “The Business of Baseball” featuring former knowledgeable in all aspects of the game, from a Minor League Baseball players Steve Bean and player perspective and from the business side,” Nick Sinay as well as Marc DelPiano, a scout said Meluni, who teaches sales, sponsorship and for the New York Yankees who also played two promotion, and managing the sport organization. seasons of minor league baseball. Bean was drafted by the St. Louis Cardinals The panelists discussed opportunities in in the first round of the 2012 MLB June Amateur professional baseball operations, scouting, Draft and played more than 300 games for five front office administration, and analytics. They teams in the minor leagues. DelPiano, a scout for also provided insight on how players progress the New York Yankees, has also worked for the through the minor league system, from signing Pittsburgh and . Sinay was drafted a contract to agent relations, nutrition, and by Toronto in 2015 and played more than 175 endorsement opportunities. games with three teams in the minor leagues. Sport Management assistant teaching DelPiano told the students, “You don’t have to professor Dave Meluni organized the event and be a former player to make a career in the baseball moderated the discussion. world, as determination and drive will keep you in the game as long as you want.”

27 NEWS AND EVENTS Senior honored by Michigan Sports Business Conference

Sport Management senior Brigid Daly ’19 was attracts top applicants from across the nation. named a 2018 BIG Initiative Award Winner Those receiving the honor are selected on the by the Michigan Sports Business Conference, basis of demonstrated entrepreneurship, cre- an honor presented to 10 high-achieving sport ativity, innovation and leadership. Nominees management students in the Unites States and must be students with a passion for the sport Canada. BIG stands for “Build, Inspire, Grow.” industry that demonstrate a truly remarkable Daly attended the prestigious conference curriculum vitae. on Oct. 19 in Ann Arbor, Mich. She heard “I was able to network with a lot of the from featured guest speakers and industry speakers, Michigan sport management professionals such as , chief operat- students and other BIG Initiative award win- ing officer for the New York Mets; DeMaurice ners,” Daly said. “I was incredibly impressed by Smith, executive director of the NFL Players the other students at the conference and the Association; and Estee Portnoy, senior vice connections I made with fellow students were president of marketing for Live Nation. most valuable.” “The panelists provided insight into where Daly completed her senior capstone in the sport industry is headed, and I am defi- Fall 2018 at Van Wagner Sports and Enter- nitely more interested in eSports and analytics tainment in New York City. She previously after hearing from them,” said Daly, who is interned with the NFL, Inside Lacrosse and from Ellicott City, MD. participated in a job-shadowing program with Launched in 2013, the BIG Initiative annu- the Washington Wizards. Daly graduated ally recognizes outstanding student leaders in Summa Cum Laude in May 2019 and has ac- sport business who have achieved an excep- cepted a marketing coordinator position with tional level of success. Each year, the MSBC Anheuser-Busch in St. Louis.

Vibrant Orange spirit brought transfer student to Syracuse “Whether grabbing pizza at Varsity on Marshall Street, studying in Bird In the Fall of 2018, Bieber completed his senior capstone with Lagar- Library or sitting in class, everywhere you look you see others wearing dere Sports and Entertainment in New York City, as a strategic consult- orange, the color of their beloved University. This is why I love ’Cuse,” ing intern for Lagardere Plus. He previously interned at Morgan Stanley said Sport Management major Alec Bieber ’19. and MLB Advanced Media in the E-Commerce department. Bieber is from Scarsdale, just north of New York City. Following his Even when he’s far from campus, Bieber feels supported by Sport mother’s lead, a Syracuse alumna of the Class of 1988, he grew up visit- Management faculty and staff, including internship placement coordi- ing campus to cheer on the Orange in the Carrier nator Francesco Riverso. “The advisors are Dome every winter. all easy to contact, talk to and are always But Bieber didn’t start his college career looking out for their students. From day one, at Syracuse. After spending his freshman year Francesco helped me find internships and get at another university, undecided about his involved,” Bieber said. major, the undeniable school spirit at Syracuse In Falk College, every major has dedicated University captured his attention. “Not being internship coordinators to connect students at SU my freshman year simply felt wrong,” he to opportunities regionally and internation- says. “I visited campus and knew right away that ally. “Whether it is emailing about postings, Syracuse was the place I needed to spend my checking over cover letters or resumes, or just next three years. Just walking around, with every giving advice for phone or video interviews, other student wearing orange, made me realize the advising staff has been phenomenal,” how proud people are of the University.” Bieber said. It was at Syracuse that Bieber, an avid sports Bieber, who graduated from Syracuse fan, discovered the Sport Management major in in May 2019, also earned a minor in public Falk College. “I could find no better major for me communications studies, and hopes to head to combine my passion of sports and my his own sport talent agency or sport media career goals and aspirations.” He was accepted company in the future. Sport Management major Alec Bieber ’19 (left), who into the program and transferred to Syracuse transferred to Syracuse University in 2016, is shown with University in 2016. former New York Mets first baseman Keith Hernandez at in Fall 2018.

28 GUEST SPEAKERS SPM guest speakers 2018-19

David Coletti Jason Smorol Brad Horn Lynn Steenberg Kevin Rochlitz

Marc Albert, assistant manager of theater Kevin Leveille, brand & event director, Troy Waffner, director, operation, OnCenter Summit Lacrosse Ventures, LLC Cheryl Wells, Empower Lindsay Amstutz, seniorvice president/general Andrea Marino, senior manager of corporate Jill Weston, volunteer coordinator, manager, Fox Sports West activation and marketing, Syracuse Crunch Rescue Mission Steve Bean, former Minor League Baseball player Bill McConnell, president/manager, Mary Wilson, Empower FCU Cortland Crush Baseball Jill Bodensteiner, athletic director, Saint Joseph’s Adam Winslow, general manager, University Ian McFate, division manager of premium Brent Braden, Nike College Sports Marketing services, Aramark Tiffany Brec, campus project coordinator, Rosemarie Nelson, president, VIA SKYPE: Vera House Mountain Goat Run Alexandria Anneheim, manager of inside sales, Leo Cardenas, senior manager of inside sales, Mario Oliveri, manager of inside sales, New York Harris Blitzer Sports and Entertainment Yankees Brian Carroll, seniorvice president, LPGA Tour Jay Canell, managing director and portfolio Michael Patent, founder, Culture Group Jeremy Darlow, brand consult and author manager, J.P. Morgan Securities Andy Pregler, operations producer, Topps, Inc. Drew Esocoff, executive producer, Neil Canell, managing director and portfolio Jason Riddell, senior sports scientist, EDGE 10 NBC Sunday Night Football manager, J.P. Morgan Securities Kevin Rochlitz, senior vice president of corporate Buffy Filippell, president, TeamWork Online Andrew Cohn, director of marketing solutions, sales and business development, Baltimore Ravens Dr. Karen Freberg, associate professor of Advantage. Joe Rosen, lawyer, founder and managing strategic communication, University of Louisville David Coletti, vice president of media member, Brown & Rosen; attorney, principal agent, Fred Gaudelli, executive producer, intelligence, ESPN Icon Sports Boston NBC Sunday Night Football Marc Delpiano, scout, New York Yankees. Dominick Sabatino, Northeast Region senior Erin Lewis, senior group sales, Boston Celtics sales manager, PepsiCo. Foodservice Howard Deneroff, executive vice president, Michael Mariano, senior director of research and Westwood One Jim Sarosy, chief operating officer, analysis, Wasserman Syracuse Crunch Kristen Denick, director of ticket sales and Monte McNair, assistant general manager, retention, Syracuse Crunch Paul Schoeneck, designer and fabricator, Houston Rockets Kick’s Clothing Elizabeth Dulillo-Brown, senior vice president, Jiyoon Oh, chief marketing officer, of marketing and communications, Little League Jon Shepherd, co-founder/director, Australian Korean Olympic Committee Sports Commission Emily Dumas, membership experience account Laurie Orlando, senior vice president for talent executive, Phoenix Suns Mikko Simon, chief operating officer, development, CBS POINT 3 Basketball Erin Engle, president and founder, Griffins Seth Partnow, director of basketball research, Guardians Nick Sinay, former Minor League Baseball player, Milwaukee Bucks real estate agent, Hunt Realty David B. Falk, college benefactor and founder, Matt Perez, group director, Octagon FAME Jason Smorol, general manager, Syracuse Mets Mariana Quintanilla, organization committee, Luis Guilamo, director of analytics, Buffalo Bills Lynn Steenberg, president, Sports Physical Peru PanAmerican Games 2019 Therapy of New York Mike Gursha, chairman and CEO, Rookie Road D.J. Shea, senior client solutions manager, Brett Hammond, executive vice president of Eric Stensland, manager of integrated marketing, LinkedIn Dunkin’ sales for the Americas, Catapult Sports Andrew Sidney, manager of group tickets and Brad Horn, professor of practice public relations, Scott Sugar, director of physical education and inside sales, Houston Rockets athletics, Fayetteville-Manlius School District Newhouse, Syracuse University Jonathan Stahler, associate attorney, Kenner & Aaron Hugo, owner, Pinckney Hugo Group Brittney Sykes, WNBA’s Atlanta Dream Imparato PLLC Lawrence Hryb, director of programming, Micah Tannenbaum, associate digital manager, David Tyree, director of player engagement, Xbox Live NBA New York Giants Peri Karslioglu, senior marketing coordinator, Jason Thomas, associate general manager, Sam Walker, author IMG NASCAR Foundation , chief operating officer, Alex Kline, operations assistant, Mark Trumbo, student-athlete engagement coordinator, Syracuse University Athletics New Orleans Pelicans Basketball Alex Wood, product manager, Teamwork Online Jordan Leatherman, senior account executive, Adam Vogel, senior director training and Multicultural Development at NASCAR development, Sports Business Solutions

29 ADVISOR Y COUNCIL

Brandon Steiner served Howard Deneroff, an SU Mark Geddis is president and as founder and chairman of graduate, is the executive CEO of Geddis Holdings and Steiner Sports Marketing and vice president of Westwood managing partner of Super Fan Memorabilia for more than One’s sports programming, Sports Fundraising. Prior to 30 years. Considered a sports responsible for the coordination that, he was the founder and marketing guru, Steiner served of all on-air elements for CEO of Collegiate Images and as Falk College’s Convocation national radio play-by-play was also director of marketing speaker in May 2019. He’s broadcasts of the NFL; NHL; communications for the Florida Chair the author of three books, and College Football and NCAA Marlins. received Syracuse University’s Championship properties; the highest alumni honor, The Olympics; the Masters; the Arents Award, in October PGA Championship; and the Charma Harris, a 2013 2015. Triple Crown of Horse Racing. graduate of SU’s Sport Management program, is a Talent Acquisition Coordinator David Falk is the founder and Kelly Downing is a marketing at CNA, a non-profit research CEO of FAME. Considered to veteran with more than 20 and analysis organization be the most influential player years experience working with based in Arlington, Virginia. agent the NBA has ever seen, sports teams, international Prior to CNA, Harris worked Falk was listed among the “100 sporting events, athletes, for five years at the PGA Tour Most Powerful People in Sport” agencies, and consumer as a Tournament Services for 12 straight years. A gift from brands. She currently consults Coordinator and Manager Rhonda S. Falk ’74 and David on business and marketing at the WGC-Cadillac Chair Emeritus B. Falk ’72 in 2011 established strategies for a wide range of Championship in Miami, the Falk College of Sport and clients. Florida. Human Dynamics. Michael Duda is the co- Pam Hollander is vice Ronald Bernard has over founder and managing partner president of consumer 35 years experience in the of Bullish Inc., a marketing and marketing at Allstate, where entertainment, sports, and consumer investment-driven she leads the corporation’s media industries in both company whose portfolio Sponsorship Marketing and senior operating and financial has included Under Armour, Promotions group as well as capacities. He is president of Nike, Pelton, Casper, Harry’s, Multicultural Marketing and LWB Consulting, a media/ and Warby Parker. Duda has Local/Agent Marketing. She sports consulting advisory to spent 25 years in the world of joined Allstate in 2000 and private equity firms looking to Madison Avenue, overseeing has been in the marketing, make investments in the sports/ multiple Super Bowl campaigns, communications and public entertainment industry. sport company launches and relations industry for more than partnerships. 25 years. Russ Brandon is a sports executive, best known for his Patti Fallick is the managing Cliff Kaplan is chairman of tenure in the front office and director of broadcast Equity Sports Partners (ESP), a as president of the Buffalo Bills operations at the United boutique sports marketing and and the . States Tennis Association media company based in New (USTA), where she oversees York City. Previous to founding the broadcast department ESP, Kaplan, an SU graduate, for both the US Open and served as president and CEO USTA properties. Prior to the of Van Wagner Sports and Nicholas Carparelli Jr. has USTA, she was a member of Entertainment. He has been an worked as senior director of the original team for MLB industry leader for more than sports marketing at Under Network’s record-setting 25 years. Armour, as the senior associate launch in 2009. The SU commissioner at the Big East graduate has won seven Emmy Awards. David Kleinhandler, an SU Conference as well as with the graduate, is president and and at founder of New Venture the . Shawn Garrity is the founder Financial Wellness and has been He received his Master’s degree and chief executive officer for an entrepreneur for over 30 from SU. Circle TPR, a guest experience years. His other projects include production agency founded in Dynasty Financial Partners 2013. Garrity has worked with and Foundations, including many global brands including a partnership with Carmelo MGM, Warner Brothers, the Anthony’s “Courts for Kids.” NBA, MLB, ESPN, Orange Bowl Committee, Adobe and NBC. Garrity was a scholarship athlete at SU, playing football from 1982-86.

30 Rob Konrad, an SU Laurie Orlando is senior Mike Tirico, a broadcaster graduate, is the chairman of vice president for talent for NBC Sports, has handled Alterna Financial, a Florida- strategy at CBS News. The SU a variety of assignments based private investment graduate oversees recruiting, for ESPN, ESPN Radio and management firm. Konrad development, and planning for ABC Sports since 1991, began his career in the financial on-air talent. Prior to joining establishing himself as one of services industry during his CBS News, Orlando served as the most recognizable faces in career in the NFL and served as senior vice president for talent the industry. In 1987, he was a long-time team representative development and planning at the first recipient of the Bob for the National Football ESPN. Costas Scholarship, given to a League Players Association. broadcast journalism student at Syracuse University. Michael J. Patent is the Chris Lencheski is the chief co-founder and managing executive officer at Winning director of Culture Group, Tiffer Valente, a 2012 Streak Sports. Prior to this a pan-Asian entertainment graduate of SU’s Sport role, he worked with MP & marketing agency founded in Management program, is chief Silva, Phoenicia Sport and 2016. The entertainment and operating officer at Beat The Entertainment, and served brand marketing executive has Bomb in . Previously, as chairman of the board of a 15-year history of developing he spent five years working for managers and chief executive creative brand partnerships IMG College (now Learfield officer for IRG Sports + and innovative brand strategies IMG College), with roles in sales Entertainment (IRGSE). He has in the U.S. and Asia. Prior to strategy and operations, as well worked in the global sports and founding Culture Group, Patent as partnership marketing. entertainment landscape for served as senior vice president more than 20 years. with AEG Global Partnerships in Shanghai. John Wildhack has served as Syracuse University’s David Levy, an SU graduate, Director of Athletics since spent the last 30 years working Kevin Rochlitz is the senior August 2016. Previously he in television. He served as vice president of corporate worked as executive vice president of Turner for the past sales and business development president of programming and six years before leaving in early for the NFL’s Baltimore production for ESPN. The SU 2019. He led the company’s Ravens. He previously worked graduate oversaw all of ESPN’s advertising sales, affiliate sales, for Mandalay Sports and production efforts, as well as and sports units. Entertainment, and as an programming acquisitions, assistant athletic director at the rights holder relationship . management, and scheduling. Deidra Maddock is vice president of sports marketing at ESPN. She oversees fan and Jeffrey Rubin is the founder Roland Williams, an SU brand marketing efforts across and CEO of Sidearm Sports graduate, is president and a variety of professional league (a Learfield IMG College chief executive officer of All content, ESPN-owned events company), which provides Pro Catalyst, a consulting and fantasy sports efforts. digital engagement platforms firm providing program and Previously, she worked for to the largest brands in college staff development services to Comcast, Discovery Channel athletics. Rubin also serves school districts, municipalities and Ogilvy & Mather. as an associate professor and non-profits. Williams, a of practice at Syracuse Super Bowl champion, is also University’s iSchool. a motivational speaker, author Sandy Montag is chief and social entrepreneur. executive officer of The Montag Group, a talent Ben C. Sutton Jr. (emeriti) is management, consulting, chairman of Teall Capital, a Michael Wohl (emeriti) content development and private equity company. Sutton is a partner in Coral Rock media strategy company was previously chairman and Development Group. focused in the world of CEO of IMG College, which he Previously, he served as sports, entertainment and founded as ISP Sports in 1992 president of Pinnacle Housing lifestyle. Prior to that, Montag and built into a nearly billion Group, which focuses on spent 30 years at IMG. He dollar enterprise. the development of quality, also developed and is chief affordable housing in South operating officer of Ari Florida. Wohl is an SU graduate. Fleischer Communications. Kathrine Switzer (emeriti) is one of running’s most iconic figures: her gender- barrier breaking run in the 1967 Boston Marathon launched the women’s running revolution. The SU graduate is an Emmy-award winning TV commentator, author, speaker and founder of “261 Fearless,” a global non-profit to empower women through running.

31 ALUMNI To our SPM alumni, Thank you for filling out our recent survey, allowing us to include you in We are so appreciative of yourwillingness to give back through donations the pages that follow. If you didn’t receive the survey via email, or if the for the annual charity sports auction, your time on the phone or in person information included here is inaccurate, please send your information during informational interviews, guest lecturing in our classes, hosting to [email protected] to be sure Syracuse University has your current students at your office, or becoming a Capstone site supervisor. We information. wouldn’t be as special as we have grown to be without all of YOU. There’s never been a more exciting time for students and alumni in the To keep up to date on all SPM news and events, Sport Management Department. Between on-campus events like SPM visit falk.syr.edu/sport-management. Alumni in #SportsBiz to hosting students in the workplace during S.P.M. Week, opportunities to engage with our Orange alums continue to evolve. Be sure to follow Sport Management on Twitter @SUSportMgmt, and “like” us on Facebook at SU Falk College Here are some dates to save so you can join us in 2019-2020: Department of Sport Management.

 October 18, 2019: SPM Alumni in #SportsBiz [Now We’re the Pros] For job postings, visit https://www.linkedin.com/groups/5117648/.  December 2019: 15th Annual Charity Sports Auction Want to get involved? Contact me at 315.443.7418 or  January 6-10, 2020: S.P.M. Week [email protected]. We love to hear from our alumni! (Students and Professionals Meet) —Nicole (Imbrogno) Cost, SPM ’08, internship placement coordinator

NAME EMPLOYER TITLE NAME EMPLOYER TITLE

Harrington, Kelly Droga5 Business Development SPORT MANAGEMENT Director CLASS OF 2008 Hayes, Mark Syracuse Crunch Vice President of Revenue Development Blanchette, Jason Boston College Senior Associate Director of Marketing McFate, Ian Aramark Sports and Division Manager, Premium Entertainment at Citizens Services Cost, Nicole (Imbrogno) Syracuse University Sport Management Bank Park Internship Coordinator Miller, Casey Grabyo Director, Partnerships and Fernandez, Emmanuel ACE Programs SeniorJob Developer Channel Sales Fischer, Lauren The Willows Community Classroom Teacher Peetoom, Brad Lhoist North America Ltd. Sales and Logistics Manager School Petrino, Jeff WarnerMedia Sports Director Friedman, Julie (Nemeroff) National Basketball Senior Manager Association Ross, Michael Eastern Regional Scout

Tom Brewster, 2010, Kevin Stone, 2010,

Allison Langeven, 2012, Justin Brown, SVEM 2015, Matt Gay, 2009, and Olivia Lavelle, 2019, Matt Reynolds, 2010, and Chriss Ashley Robbins, 2011

at the 2019 MLB All-Star Game y Leach, 2010

Come back to ‘Cuse! Sport Management is hosting its third annual “SPM 205: 2.0 – SPM Alumni in #SportsBiz [Now We’re the Pros]” on campus on Friday, October 18, 2019. The day kicks off with a noon luncheon for alumni hosted by SPM director Michael Veley, followed by keynote speaker Kelly Downing, alumni panel sessions, and networking with current students. The SU football team then takes on Pittsburgh at 7 p.m. at the Carrier Dome. Please join us for a day of professional development and cheering on the Orange. For more information or to participate in the event, contact SPM Internship Placement Coordinator Nicole Cost at [email protected] or 315.443.7418.

32 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE

Shur, Steven Giordano, Halleran and Attorney Alken, Mark CBS Sports Digital Archivist Ciesla, P.C. Bassewitz, Michael Paragon Marketing Group Account Executive Silverman, Jake University of Pennsylvania Associate Athletic Director Brantman, Ashley Intersport Group Account Director Smith, Lauren Wayfair Manager, Learning and (Neiman) Development Brewster, Tom Boston Bruins/Delaware Communications Manager Stanmyre, Jackie Rutgers University School Teaching Instructor/ North (Friedman) of Social Work Program Coordinator Bubier, Rachel Coordinator, Community Suskind, Alex Entertainment Weekly Senior Editor, Music Relations, Astros Foundation Taubin, Ian LoyalT Strategies Principal Consultant Cohn, Andrew Deloitte Manager, Sponsorship CLASS OF 2009 Activation Campbell, Lindsey The DeBerry Group Public Relations and Crisis Elken, Erik ABC-7 El Paso Primetime Anchor Lead Gorsky, Jason MongoDB Senior Technical Recruiter Freiberg, Jina Song Public Welfare Foundation Grants Manager Kravec, Mike Feld Entertainment Tour Manager Galvin, John D.W. Clark, Inc. Operations and Production Control Langlais, Nicole (Merrit) Big Noise Live Director, Brand Partnerships Gay, Matt Cleveland Indians Senior Account Executive, Leach, Chrissy (Cronin) Boston Celtics Senior Manager, Group Corporate Partnerships Sales Guha, Saurab Lazard Investment Banker Levy, Joshua WME Agent Harrington, Kelly Droga5 Business Development Lewis, Josh Storelli Marketing Storelli Director Mahaffy, Brandon Genius Sports Senior Project Manager Intrater, Evan Lyft Senior Tech Recruiter Masri, Lena (Dubensky) The Right Step Development Director Juhas, Michael Digital Remedy Executive Vice President of May-West, Eileen (Finn) Wasatch Adaptive Sports Program Director Client Services Miksitz, Alyson Zurich Underwriter Levenson, Samantha FanDuel Talent Acquisition (Berschler) Persoff, Joey Baker and Hostetler LLP Associate Attorney Maljovec, Jorden Rosen Law Office of Jorden Rosen Attorney at Law Co-Owner Piken, Jonathan Prudential Financial Process Management Maljovec at Trough Juice Bar Specialist Martin, Nick McLaren Racing Group Partnership Posser, Erick Stash Senior Legal Counsel Development Director Prinsell, Jon Hamilton Tiger-Cats and director of business Mountford, Thornton SeatGeek Manager, Revenue Forge FC intelligence and data Operations analytics Perry, Matthew ServiceNow Manager, Global Sales Reynolds, Matt Boston Celtics Video Coordinator Development Saxena, Aneesh Wayfair Senior Manager Szklany, Greg American Dairy Association Public Relations Specialist North East Shreve, Michael MDS and Associates Manufacturer’s Representative Van Hoff, Ashley McDermott Will and Attorney Emery Siegal-Eisman, Zach Artist Network Junior Manager Management CLASS OF 2010 Sotiropulos, Chris Oakland Raiders Senior Director, Stadium Abramson, Andrew Riviera Partners Director Development and Operations

Chris Robinson, 2015 Jenna Harmer, 2015 Julie Rising, SVEM 2014

33 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE

Spicer-Lloyd, Ashley U.S. Money Reserve Operations Project Sharkey, Brian Indeed.com Account Manager Manager Shimrat, Alexander PromoShop Account Manager Staton, Sam Northern California Golf Director, Events and Travel Association Woltz, Brett ROAR Digital Partnerships Manager Stone, Kevin Boston Bruins and TD Ticket Sales Manager Yeremian, Zack Integrated Digital Strategies Chief Operations Officer Garden CL ASS O F 2012 Taylor, Gordie Implus Category Manager Bongrazio, Caitlin Walt Disney World Recreation Guest Watson, Matt Glover, Young, Hammack, Partner (Kalinowski) Experience Manager Walton and Simmons, PLLC Cohen, Matthew Riddle and Bloom Account Supervisor Wood, Sam PuckAgency Client Representative Czysz, Danielle DraftKings, Inc. Events Specialist Young, Tyler Braze Director, People Enablement Davidson, Bryan Authentic Brands Group Counsel, Business and Legal Affairs CL ASS O F 2011 Edwards, Jennifer Kroenke Sports and Senior Account Manager, Aponte, Adriel Robert Half Assistant Vice President of Entertainment Partnership Activation Software and Application Hochberg, Sam Oracle Technology Sales Development Executive, National Baldassarre, Adam SME Live Nation Vice President, Accounts Entertainment and Holden, Sarah Fleet Feet, Inc. Human Resources Business Speakers Partner Bleaken, Alyssa Cornell University Financial Services Irvin, Zuri Blue Duck Media Producer (Burkgren) Representative Lazare, Zach The Madison Square Director, Account Bourque, Basil Visa Inc. Director, AML/CTF Garden Co. Management Compliance Nightingale, Josh Kraft Analytics Group Analyst Carroll, Sarah (Tepper) Small Shindigs Owner Norowski, Ben New York Red Bulls Youth Soccer Sales Cooper, Jordan Andela Account Manager Supervisor DePoint, Devin Datto, Inc. Product Manager Prisco, Anthony SIDEARM Sports Support Specialist/Account Fair, Shantel City of Jersey City Youth Engagement Manager Coordinator Proctor, Brian Special Care Systems Sales Executive Heinen, Devon New Statesman Freelance Journalist Resavy, Nick Northeast Elite Basketball Co-Founder/Head of Hucal, Julian EY Engagement Manager, Data Basketball and Analytics Tischler, Michael Comcast Facilities Amenities Letterii, Marie SUNY Orange County Associate Director of Manager Community College Admission Valente, Tiffer Beat The Bomb Chief Operating Officer Meyer, Brian Endeavor Senior Account Manager CL ASS O F 2013 Reagan, Katie Lyn G&G Outfitters Director of Accounts (Ciurzynski) Abrams, Jesse Harris Blitzer Sports and Senior Manager Entertainment Robbins, Ashley UMass Lowell Director of Athletic Communications Alexander, George Jared the Galleria of Jewelry Certified Diamontologist/ Jewelry Specialist Salvan, Morgan NYU Leonard N. Stern MBA Candidate School of Business Altavilla, Drew University of Texas at San Director of Facilities and Antonio Event Operations

Paige Feldman, 2014, Tommy Matschiner, 2014, , andyeleVichael M Steve Kozar, 2014, and Zach Lazare, 2012 Wylerasserman,T 2013, Rancescaanieri, 2017Fr Chris Henderson, 2018

34 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE

Berkowitz, Jake Monumental Sports and Event Manager Johnson, Mina Seneca Park Zoo Society Communications Entertainment Coordinator Berman, Danielle DB Consulting Firm, LLC Founder and Chief Kim, Sunghwan ESL Gaming Junior Account Executive, Executive Officer Brand Partnerships Boepple, Ryan University of Colorado Law Student Kozar, Steven CSM Senior Account Manager Bruno, Nicole (Salzman) CSM Sports and Senior Account Manager, Lee, Mari Octagon Account Manager, Events Entertainment Consulting and Experiences Costello, Sarah Lightning Foundation Lerner, Charles J. Tao Group Engagement Coordinator and Community Events Manager Lewis, Marcel IBM Server Sales Specialist Davidson, P.J. New York Yankees Assistant Manager, Group Lyons, Courtney New York Road Runners Coordinator, NYRR Run for Sales and Service the Future Firestone, Evan Boston Private Wealth Operations Specialist Mankowski, Meg Scout Sports and Event Manager Entertainment Geant, Jim New York Road Runners Senior Manager, Business Development and Strategic Matschiner, Thomas JPMorgan Chase and Co. Sports and Entertainment Partnerships Marketing Associate Harris, Charma CNA Corporation Talent Acquisition Associate Morel, Javier SmartAsset Account Manager Jacobino, Jonathan Dow Jones Senior Associate Murray, Robert PepsiCo Associate Manager, Global Procurement Linowes, Rayna Spartan Race, Inc. Procurement and Planning Manager Pagano, Matthew Net Natives Account Manager McWhirter, Ian MKTG Client Director Peterson, Eric ADP Senior Recruiter Noel, Taylor Bain and Company Executive Assistant Philipson, Jeremy FanDuel Software Engineer Pannucci, Lizzy Princeton University Manager of Intercollegiate Ross, Andrew Florida Tropics Soccer Club General Manager Programming Schotz, Zach Bodyarmor Social Media Associate Reuben, Jeffrey Access Sports Media Accounts Director Manager Rudy, Aaron Tulane University Athletics Associate Director of Shapiro, Ben Washington Speakers Account Executive Department Marketing and Promotions Bureau Ruiz, Carlos Major League Baseball Senior Digital Producer Solomon, Ian Octagon Account Manager Samost, Matthew Tampa Bay Sports and Vice President of New Sperino, David PGA Tour Tournament Operations Entertainment Ventures Manager Voelker, Alvaro Octagon Account Manager Steverson, Jennifer NBCUniversal Manager, Agency Partnerships Wallace, Logan Head-Royce School Teacher Stranskey, Jan Accenture Senior Client Sales and CLASS OF 2014 Support Analyst Ackah, Rich Disney/ABC Television Sales Planner Wasserman, Tyler National Basketball Salary Cap Analyst Group Association Andre, Matthew Universal Tennis Account Executive Wentzell, Jack Atlanta Hawks and State Manager, Conversion Farm Arena Operations Ashe, Matthew Octagon Account Manager Wilson, John Vincent Churchill School Teaching Assistant, Ayres, Allie U.S. Olympic and Coordinator, Partnership Mathematics Paralympic Properties Marketing CLASS OF 2015 Corasaniti, Peter Syracuse University Director of Men’s Athletics Department Basketball Operations Ackerman, Gregory Arizona Diamondbacks Analyst DiDonato, Andrew SportsEngine Support Team Lead Agresto, Kevin FanDuel Customer Relationship Manager/Retention Dragona, Anthony National Basketball Global Events Marketing Specialist Association Albright, Zachary JP Morgan Associate Gilroy, Molly MiQ Trader Allam, Joseph ZS Recruiter Greenfield, Brett Feiner Wolfson LLC Attorney Amantia, Nico Scout Sports and Account Executive Haggerty, Kylee Bike New York Associate Director of Entertainment Events Baren, Shaan LourdMurray Associate Wealth Manager Jacobson, Max Home Team Sports, a Account Executive Division of Fox Sports Barrie, Fergus Nike Brand Specialist Beck, Michael Advantage Senior Account Executive

35 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE

Burke, Regina Eastern Foundry Chief of Staff Tavernier, Alex Genius Sports Business Development Manager Bynum, Keara The Madison Square Operations Coordinator, Garden Company Suite Sales and Services Thweatt, Kyle The NASCAR Foundation Senior Programs Coordinator Caporizzo, Carly (Raimo) Phoenix Marketing Director, Sample International Operations Williams, Delana D&D Lawgical Solutions, Co-Founder; Consultant LLC Carr, Kelly Sidley Austin Attorney Wohlfarth, Derek YHW Management Accounting Supervisor Del Guercio, Brooke Major League Baseball Senior Coordinator of Services Sponsorship Wood, Alyssa MKTG Manager, Sponsorship DiDonato, James CSM Account Manager Strategy and Activation Eklund, Haley MKTG Manager, Sponsorship Strategy and Activation CL ASS O F 2016 Filippi, Matt Ballengee Group Analyst Bengis, Julie Smile Train Associate, Team Empower Frederick, Conor Bitly Account Executive Biggins, Elijah Bleacher Report Integrated Marketing Strategist Gorman, Dan United Solutions LLC Business Analyst Billitier, Hailey fuboTV Content Coordinator Harmer, Jenna United States Golf Championship Coordinaor Association Bocianski, Jakob Ogilvy Account Executive Hill, Kevin The Aspire Group at Manager, Service and Brenner, Jayson Tough Mudder Account Executive University of Maryland Retention Cantwell-Papale, Gabriella Philadelphia 76ers Manager, Game Athletics Presentation Kevy, Scott Momentum Worldwide Senior Account Executive Carlon, Tim Diligent Sales Development Kopitz, Sandor Boston Red Sox Sales Academy Manager Representative Laifer, Harrison BSE Global Manager, Global Regan, Sky Los Angeles Clippers Account Executive, Group Merchandising and Sales Branding Cohn, Caitlin ESPN Corporate Citizenship Liemer, Colby Scout Sports and Account Executive Coordinator Entertainment Cummings, Martin Active International Media Assistant Low, Matthew BBDO Worldwide Senior Copywriter Daniels, Jessica Make-A-Wish New Jersey Program Services Assistant McAlmont, Sydney Policygenius Case Management Doskow, Sydney Overtime Account Manager Associate Feinman, Danny Oracle Business Development Rechler, Benjamin Sports Professional Partner and Intermediary Consultant Management Freedman, Ben Beyond Sport Project Coordinator Robinson, Chris Basketball Operations Assistant Garofalo, Jeffrey United States Basketball Head Coach Academy Rose, Matthew CSM LeadDog Manager, Creative Strategy Gomolka, Jacob Bucknell University Coordinator of Game Ruben, Kate The Montag Group Chief of Staff and Director Athletics Operations of Brand Development Hamill, Robbie Learfield-IMG College Partner Services Schaeffer, Jay UCLA MBA Student Coordinator Skwiersky, David Marks Paneth Audit Intern Hirschberg, Dean Multipet International Sales and Marketing Stevenson, Austin Global Eagle Campaign Manager Manager

Sky Regan, 2016 Emily Dumas, SVEM 2015 Dan Gorman, 2015

36 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE

Howe-Lubowich, Hannah UNICEF USA Integrated and Sports Maizes, Jeffrey Syracuse University Law Student Partnerships Associate College of Law Johnson, Blake Atlanta Hawks Basketball Senior Coordinator, McDonald, Zach Community Relations Club Community Basketball Coordinator Programs McGrory, Reid TracyLocke Account Executive Karslioglu, Peri National Geographic Marketing Specialist McHale, Casey Merry Go Round Playhouse Ticket Sales Representative Koeppel, Max Koeppel Rosen LLC Director of Leasing Miller, Mallory Fencers Club Programs Director Larosche, Jacob Los Angeles Rams Seasonal Operations Intern Milliken, Pierce Legends Premium Sales Consultant Losak, Jeremy Syracuse University Assistant Professor, Sport Analytics Mizruchi, Mikayla American Lung Association Administrative Assistant Lynn, Cameron Army Historical Foundation Digital Communications Montferret, Nick Air Force Academy Athletic Assistant Director of and Product Manager Corporation Marketing Moriarty, Jack Steiner Sports Account Executive, O’Brien, Dan UMass Director of Football Corporate Marketing Operations Rafferty, Hannah Event Strategy Group Event Coordinator Pongetti, Rebecca Under Armour Coordinator, Brand (Visnosky) Marketing Rosen, Jacob Game Seven Marketing Account Manager Ranieri, Francesca NHL Executive Assistant Rosenwald, Ben BSE Global Senior Research Analyst Reese, Kevin Momentum Worldwide Account Executive Sadat-Tehrani, Tara Coldwell Banker Richard Client Services Coordinator Rice, Jordan National Sports Forum Marketing and Ellis (CBRE) Communications Manager Sanford, Hanna Austen Everett Foundation Program Director Romansky, Matt Optimum Sports Assistant Negotiator Schneider, Jonathan Leverage Agency Account Supervisor Rosenhaus, Talia BSE Global Coordinator, Global Partnership Strategy Sherfey, Sam Baltimore T-Shirt Company Operations Coordinator Rotondo, Michael AEG - Box Office Manager Sparks, Jacquelyn CSM LeadDog Account Coordinator Rousso, Eli The Madison Square Tickets, Suites and Spector, Sam Prudential Center Premium Partnerships Garden Co. Hospitality Tillotson, Jordan The Hoop Group Vice President of Schwartzman, Joshua MKTG Consulting Trainee Operations Serra, Paige MacWilliams Law PC Summer Associate White, Marcus NBC Sports Bay Area Writer/Web Producer Sewerin, Oskar Generation Pep Communication and Event CLASS OF 2017 Manager Avigdor, Harrison National Basketball Coordinator, USA Shea, Alex Radegen Sports Manager, Client Marketing Association Basketball Management Brennan, Christina Premier Management Vice President of New Shelmidine, Marcus Syracuse University Women’s Basketball Video Group / CelebExperts Business Development Athletics Coordinator Diaz, Mateo Seton Hall School of Law J.D. Candidate Trust, Bradley Paint Applicators Assistant Operations Corporation of America Analyst Ellman, Matt NBCUniversal Sales Planner Tumminia, Sara Van Wagner Sports and Production Coordinator Feola, Joseph AEG Data Analyst Entertainment Friedman, Samuel Uber Account Representative Twomey, Nick Chime Sports Marketing Senior Account Coordinator Grassadonia, Meghan Excel Sports Management Marketing Coordinator Vest, Jason New York Islanders Account Manager, Member Greenstein, Emily Reprise Digital Associate Services Grotenstein, Joshua Namely Sales Development Weinberg, Joey Havas Media Junior Data Analyst Representative (Universal Music Group) Hoyle, Madeline Watertown Rapids Assistant General Manager Weisman, Samantha Momentum Worldwide Account Executive

Kassoff, Jared KeyBanc Capital Markets Institutional Equity Sales CLASS OF 2018 Larsen, Erika Ironman Senior Coordinator, Athlete Beach, Cobie Mach 2 Management Event Marketing Specialist Services Bongiorno, Joseph New York Yankees Associate, Ticket Services Linabury, Samuel Prolific 1 Business Development and Strategy Associate Castro, Destiny Amberlyn New York City Football Ticket Sales Coordinator Luna, Marcos Legends Hospitality/Dallas Special Event Coordinator Club Cowboys

37 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE

Essaghof, Joy Legends Business Development Van Loon, Matthew Digital Remedy Media Buyer Analyst Weiss, Eric DraftKings Customer Experience Harlow, Justin Syracuse University Account Executive Associate Athletics Wood, Alex TeamWork Online Product Manager Henderson, Chris National Basketball Coordinator, Marketing Association Partnerships, 2K League Wysoczanski, Sydney Major League Lacrosse Operations Coordinator Jordan, Lorenzo Looker Business Development and CL ASS O F 2019 Analytics Alechammas, Zach Ogilvy Client Financial Analyst Kent, Jeff Director of Marketing and In-Game Entertainment Banner, Jonathan NFL Films Production Assistant Kilmeade, Bryan XFL Football Operations Basile, Nico New York Yankees Junior Sales Associate Coordinator Becker, Evan AEG Inside Sales Representative Kropp, Benjamin The Aspire Group New Business Consultant Belby, Shaun Syracuse University Sport Venue and Event Lagerweij, Elise Fenway Sports Special Events Associate Management Graduate Management Student Leiher, Sydney United States Peace Corps Volunteer Bisson, Rebecca New York Mets Inside Sales Representative Lynch, Billy Toast Business Development Bitsimis, Jake Professional Sports Ad Sales Representative Representative Publications Marciello, Stephen Sports Info Solutions Baseball Video Scout Breitenmoser, Jan Football Club Wil 1900 Sporting Coordinator Morano, Caroline Thuzio Account Manager Burke, Caitlin MKTG Hospitality Trainee Moskowitz, Ari The Drone Racing League Partnerships and Business Conway, Cody Tennessee Titans Undrafted Free Agent Development Contract Newsome, Elijah Graduate Student Cornelius, Aaron POINT 3 Basketball Operations Assistant O’Connor, Danny Premier Partnerships Analyst, Consulting and Custis, Jamal Kansas City Chiefs Undrafted Free Agent Valuation D’Aversa, Lucas New York Yankees Junior Sales Associate Peters, Christopher The Madison Square Account Executive Garden Co. Daly, Brigid Anheuser-Busch Influencer Marketing Coordinator Potolski, Matt NBC Sports Group Communications Coordinator de la Fuente, Anthony CSM Sports and Account Coordinator Entertainment Prescott-Moore, Da’sha Georgia State University Graduate Student Delabruere, Jonathan Kroenke Sports and Inside Sales Representative Prisco, Matt Namogoo E-commerce Specialist Entertainment Ross, Gabriel 360Learning Learning Advisor Domic, Drina National Basketball Business Intelligence Association Analyst Rossetti, Ben NBCUniversal Account Services Representative Duerr, Hannah U. S. Soccer Federation Referee Operations Coordinator Rubenstein, Benjamin Lime Brand Community Team Eckenrod, Marc Super Fan Sports Business Strategist Rubin, Paulina CSM Sports and Account Coordinator Fundraising Entertainment Feinberg, Michael ESPN Programming Coordinator Ryback, Austin BSE Global Account Coordinator, Sponsorship Sales (Long Gold, Nicholas Syracuse University Executive Assistant - Island Nets) Greenberg House (D.C.) Shaiman, Ben The Strategic Agency Junior Account Executive Goldberger, James New York Law School Law Student

Jack Wentzell, 2014 Julie Bengis, 2016, and Erika Larsen, 2017 Jordan Rice, 2017

38 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE

Hamilton, Daniel University of South Florida Graduate Student S PORT A N A LYTI CS Herrington, Owen Syracuse Crunch Account Executive Israel, Adam New York Mets Ticket Services CL ASS O F 2019 Representative Barbuto, Cody Kraft Analytics Group Consulting Analyst Katz, Joshua Baltimore Ravens Business Analyst Garrett, C.B. Indiana Pacers Performance Analytics Lavelle, Olivia Cleveland Indians Communications and Intern Digital Products Intern Perline, Justin Pittsburgh Pirates Quantitative Analyst Mannix, Chance U. S. Soccer Federation Development Academy Weiss, Evan Buffalo Bills Analytics Associate Associate Massino, Kellan Super Fan Sports Account Executive Fundraising S PORT VE NUE A N D E V E NT M AN AGE ME NT Mattarell, Victoria Syracuse University Sport Venue and Event Management Graduate CL ASS O F 2013 Student Byron, Monica Kenny Leigh and Paralegal

McLoughlin, Marielle Mississippi State University Football Operations Associates Assistant Carlson, Melissa Atlanta Braves Senior Sales Coordinator,

Meyer, Andrew Baltimore Ravens Community Relations Intern Special Events

Mong, Jocelyn CSM LeadDog Account Coordinator - Firestone, Evan Boston Private Wealth Operations Specialist Independent Contractor Hills, Katherine Syracuse University Office Coordinator Natowitz, Austin Major League Baseball New Media and Content Marketing Team Kim, Min Jung University of New Mexico PhD Candidate Newman, Alex BSE Global Inside Sales Representative Manecio, Matthew NYS Office of Temporary Program Inspector (New York Islanders) and Disability Assistance Onwualu, Sean Deutsch Assistant Account Porth, Laura Tulsa Sports Commission Manager of Sports and Executive Events Pessar, Ayal Radegen Sports Client Marketing Ricco, Richard NBC Sports Technical Logistics Ricketts, Samoya Turner Sports Social Media Analyst Rudy, Katie Director of Event Athletics Department Presentation and Fan

Selig, Sean Chicago Sky Operations Assistant Engagement

Spyropoulos, Eric Kroenke Sports and Staff Writer Upmalis, Jordan KPItarget Director of Social Media Entertainment Stanley, Sara Tarleton State University Athletic Communications CL ASS O F 2014 Assistant Bayanker, Chari Topps Live Ops Producer Steele, Cameron Monumental Sports and Inside Sales Associate Entertainment D’Arcy, Danielle The Madison Square Supervisor, Guest Relations Garden Co. and Disabled Services Tabak, Aaron New York Law School J.D. Candidate Fiorini, Emily Spartan Race, Inc. Festival Manager Wang, Wei HUPU Anchor Sports Business Manager Jackson, Taylor Dynata Senior Account Manager, Whitman, Griffin LFG Sports Co-Founder Consulting and Investment Williamson, Bradley Van Wagner Sports and Account Executive Perlo, Elissa (Roberts) Dartmouth-Hitchcock Dermatology Medical Entertainment Medical Center Assistant

Sam Linabury, 2017 Kevin Reese, 2017 Ben Rubenstein, 2018

39 ALUMNI

NAME EMPLOYER TITLE NAME EMPLOYER TITLE

Rising, Julie Boise State Athletics Game Operations Manager Tartaro, Daniela Le Moyne College Adjunct Professor Sun, Wendong Spark Sports and Account Manager Zhang, Kaili SECA Worldwide Project Manager Entertainment CLASS OF 2017 CLASS OF 2015 Banno, Sean Brown University Athletics Coordinator, Facilities and Bracken, Emily Lincoln Healthcare Conference Manager Department Operations Leadership Barrie, Fergus Nike London Brand Specialist Brown, Justin Boston Celtics Account Executive Chulock, Rachel Special Olympics Events and Schools Bryant, Jordan Canvas Worldwide Senior Analyst Massachusetts Coordinator Davidson, Hannah WorldClaim Administrative Assistant Hewitt, Dan Comcast Spectacor Senior Operations Manager Davis, Lauren Syracuse University Carrier Dome Events Liu, Yang Lander Sports Facility Operations Production Manager Development Co. Manager Denick, Kristen Syracuse Crunch Director of Ticket Sales and Olson, Arek Lehigh University Athletics Assistant Director, Facilities Service and Events Dumas, Emily Fiesta Bowl Senior Manager, Business Sena, Candace Pegula Sports and Coordinator of Premium Development Entertainment Seating Gao, Fei China University of Political Associate Professor Zuo, Chengji Chinese Badminton Foreign Affairs Assistant Science and Law Association

Johnson, Kelly Syracuse University Associate Director of CLASS OF 2018 Recreation Burke, Brett Burlington Royals Director of Operations Lublin, Jason University of South Florida Facility Manager Alumni Center DuVal, Marisa Syracuse University Operations and Game Athletics Management Assistant Peters, Jordan Boilermaker Road Race Sponsor and Marketing Director Hammond, Paige Milwaukee Bucks Event Coordinator Sloan, Vicki Charlotte Regional Visitors Visitor Information Jifu, Yao Aurora Motors Supply Chain Analyst Authority Coordinator LaRoussa, Jessica MetLife Stadium Special Event Coordinator, Zhang, Hao SECA Worldwide Account Manager/Agent Operations and Service

CLASS OF 2016 Marks, Brendan MKTG Sponsorship Strategies and Activation Trainee Hines, Keith University of North Marketing Project Manager Carolina at Chapel Hill Martuscello, Kevin SMG Operations Supervisor Johnson, Riley Le Moyne College Athletics Head Softball Coach Meisenzahl, Kelsey Marketing Kolinski, Daniel Empire State Development Deputy Director Vergara, Anna Legends Concessions Supervisor, AT&T Stadium Liu, Mingtao Hangzhou Dragon Sport Assistant Facilities Manager Center Williams, Janelle AVP Pro Beach Volleyball Community Relations Intern Tour McCaslin, Carolyn NCM Associates Client Services and Meeting Coordinator Zorn, Anna SMG Facilitiy Manager Nakata, Kensuke Dome Corporation (Under Office of CEO Team CLASS OF 2019 Armour Japan) Harris, Jordan New York Yankees Sales Associate Peters, Jordan Boilermaker Road Race Sponsorship and Marketing Director Phillips, Brian Rich Entertainment Group / Director of Operations, Be Our Guest Buffalo Waterfront

Jocelyn Mong, 2019, and Paulina Rubin, 2018 Keith Bremer, 2018, and Evan Weiss, 2019 40 ALUMNI SPM alumni step up to mentor students The inaugural Sport Management Students and Professionals Meet Week, or S.P.M. Week, was held January 7-11, 2019, giving current students the opportunity to learn more about careers in sport with the help of alumni who hosted them at their workplaces. Ten students participated in the job-shadowing experience. Cherie Hong ’19, a graduate student in the Sport Venue and Event Management graduate program, visited Sport Management alumna Blake Johnson ’16 at the Atlanta Hawks. “I learned about all the moving parts involved with working in sports, and am very grateful to the de- partment for organizing this incredible opportunity for us,” Hong said. Alumni hosts introduced the students to their industry and orga- nization, providing an opportunity for the students to observe their daily responsibilities and ask questions. S.P.M. Week is intentionally designed to be flexible, so each shadowing experience fits the inter- ests of the student and their alumni host. “It is great to see all the new initiatives the SPM department is taking to help students succeed,” said Sydney Wysoc- zanski ’18, an operations coordinator for Major League Lacrosse. “It was not a burden at all to have someone in the office for a portion of my day. It is always exciting to Sport Management alumna connect with younger students to talk about my experi- Blake Johnson ’16 (left), senior coordinator of community ences at Syracuse, where I am now, and how I got here.” basketball programs for the Event organizer Lisa Liparulo, a Sport Management Atlanta Hawks, hosted Cherie internship placement coordinator, said students and Hong ’19, a graduate student alumni agreed the inaugural S.P.M. Week was a success. in SU’s Sport Venue and Event Alumni were given the liberty to create the day’s agenda, Management graduate program. and students were able to gain first-hand industry insight, as well as network with professionals throughout the day. “My hope is that this program gains more traction for next year, and we can match twice as many students with Andrew Bush (left) learned from our amazing alumni,” Liparulo said. “It was certainly benefi- SPM alumnus Sam Spector ’16 at the Philadelphia 76ers. cial for our students to experience a typical day in the office, and we are grateful to our alumni who welcomed them.”

Calling all alumni! If you’d like to participate in our next job-shadowing program, held during Winter Break, January 6-10, 2020, email Lisa Liparulo at [email protected] with your contact information, location, and employer.

Here are the students and alumni who participated in the 2019 event: Student Host site Alumni Andrew Blutig Octagon Ian Solomon ’14 Andrew Bush Philadelphia 76ers Sam Spector ’16 Justin Butterman FanDuel Jeremy Philipson ’14 Nicholas Felicetti MKTG Iain McWhirter ’13 Jinyi (Cherie) Hong Atlanta Hawks Blake Johnson ’16 Matthew Pignatella (left) shadowed SPM alumnus Zach Leichtman Major League Lacrosse Sydney Wysoczanski ’18 Andrew Cohn ’10 at Advantage. Jenna Parker Octagon Matthew Ashe ’14 Matthew Pignatella Advantage Andrew Cohn ’10 Kristen Rogers Event Strategy Group Hannah Visnosky ’16 Dylan Schwartz VaynerSports David Jaffin ’18

41 ALUMNI

Meet Kelly Harrington Meet Jon Prinsell Meet Justin Brown SPM ’08, business development SPM ’10, director of business SVEM ’15, account executive, director, Droga5 intelligence and data analytics, Boston Celtics Hamilton Tiger-Cats and Forge FC

I graduated a semester early from Syracuse After graduating from Syracuse University in My time at Syracuse University was invaluable University in December 2008. I was eager to 2010, I landed an internship in Boston with as it helped me decide on a career path as well jumpstart my career... but then, of course, that Octagon, creating awareness for a mobile 4G as provided me with real-world experience. thing called the recession happened. After WiFi hotspot product. After three months, our After meeting with my advisor and discussing several interviews, handshakes, and thank-you entire team was let go, as the brand signifi- career interests, it became clear that sales was notes, I found myself working in media, buying cantly cut their marketing budget. Fortunately, the right place to start my career. TV space for MillerCoors. I loved my job and I found another internship opportunity, a proj- I got right to work, interning with SU Ath- the people I worked with. Not much could be ect to help author a business plan for a start-up letics and the . These experi- better for a 22-year-old than buying TV space hockey venture in Europe. A colleague had a ences prepared me for the future, particularly for a beer brand across sport properties like connection with the Hamilton Tiger-Cats of when I traveled to the Mount Union Sports ESPN and CBS Sports, right? the League. I reached out to Sales Workshop and Job Fair in Cleveland, Though I loved my first job, I knew I his connection and was offered a full-time job. Ohio. I interviewed with several professional wanted to be making ads not just buying me- My experience with the Tiger-Cats sports organizations at the event, including the dia space for them. After a few strategic career organization has been phenomenal. I have Boston Celtics, who offered me an entry-level moves, one that included a brief stint in Los been promoted into different roles over the role on their sales team. Angeles, I found myself on Madison Avenue past eight years, including operations/logistics, After graduation, I moved to Boston to working at Roberts + Langer making ads for sponsorship service, new stadium business begin my career with the Celtics. I felt very for- Neutrogena. development, ticket operations, and business tunate to be part of such a well-respected and Since that first creative advertising job, intelligence. I helped organize two Vanier Cups successful organization, and I worked hard to I have worked on accounts and in categories (the Canadian university football champion- make the most of the opportunity. After lead- that ranged from beauty to retail to ship), where we broke records for ticket sales ing the Inside Sales Team in revenue genera- telecommunications to financial services, and TVviewership. I was privileged to work on tion during my first season, I was promoted to managing $4 million accounts and $20 million a new stadium for the Tiger-Cats, as part of the a full-time role. In early 2017, I began my cur- accounts. I’ve worked with several Fortune team that sold the sponsorship rent role as an account executive. I work with 500 companies, helped produce two Super to Tim Hortons, Canada’s largest fast food individuals and businesses in the Greater New Bowl commercials, created an App, and filmed chain. We just launched a soccer team, Forge England Area to develop client entertainment with one of the shark extras from “Jaws,” as FC, in a new Canadian professional soccer options, corporate outings, and memorable well as with Kevin Durant and JJ Watt. league. Hamilton also just won the rights to experiences through the Celtics. It is because of these experiences I was host the 2021 Grey Cup (the CFL champion- Boston is a fantastic sports city, the NBA is able to pivot from account management to ship game). an incredible league and I have really enjoyed business development. I work closely with Along the way, the organization sponsored my work here. I plan to grow my career with Droga5’s chief marketing officer to help me as I earned my MBA in 2017, after which the Celtics as we strive for another NBA title, brands meet their business objectives through I was promoted to director of business intel- while continuing to develop skillsets in sales, creative advertising. Some call it marketing, ligence and data analytics. business analytics, and related fields as I look some call it advertising, I call it fun! Every day My primary piece of advice to students is toward future career opportunities. is truly different and exciting. that your career may have some “bumps in the My advice to students: Put yourselves out My advice to students: enjoy the ride and road” but not to get discouraged. If our Octa- there and make the most of every opportunity take control of your own narrative. You have gon group had not been downsized, I probably that comes your way. Even after you are hired the power to be and do whatever you want. would not be with the Tiger-Cats organization for an internship or job, the work does not stop Resources are all around you. Be confident. today. Also, continue to network and gain as there. Treat every day like an interview and Be bold. And laugh when it doesn’t go exactly much experience as you can in different fields. make an impression on every single person to plan, because it all works out. And one day, You never know who or what might be the you meet. This industry is all about developing you’ll be writing a feature like this thinking, catalyst for your next career move. And if you relationships. “Wow, where did the time go!” have the opportunity, further your education.

42 ALUMNI

Meet Rebecca Pongetti Meet Joy Essaghof SPM ’17, coordinator of brand marketing, Under Armour SPM ’18, business development analyst, Legends

In 2017, after completing my During my sophomore year senior Capstone at Under Ar- in Sport Management, I was mour in Toronto and graduat- fortunate to go on the depart- ing from Syracuse University, ment’s Los Angeles Immersion I was offered a full-time job trip over spring break. During with UA as coordinator of the trip, I met my current men- brand marketing. tor and had the opportunity to While on Capstone, I ex- connect with key executives perienced many areas of mar- in the sport and entertainment keting such as retail/wholesale, industry. Little did I know that sports, events/activations, four years later, I would be and brand marketing. It was working in Los Angeles. through this exposure that I discovered my passion for brand marketing. Here’s how I got there: After the LA Immersion trip, I kept in touch It is my job to support the execution of marketing activations within with the executives I met, and by using my newly developed network, I sport-specific categories such as train, run, team sports, basketball, golf, was able to secure my senior Capstone at the Los Angeles Football Club global football, hockey and more. Projects and tasks involve public rela- (LAFC). Through that internship, I discovered my passion for working in tions, traditional media, digital and social media, influencer marketing, corporate partnerships and sponsorships. sports marketing, retail and wholesale marketing, activations, events, Soon after graduating from SU in 2018, I began working at MKTG in e-commerce and direct-to-consumer touchpoints. sponsorship strategies and activation with brands such as Mars Wrigley I also cross into merchandising, planning, operations, and sales to Confectionary and the NFL, while also providing account support for help drive strategic alignment and gain full knowledge of the Canadian Jack in the Box and the 50th Woodstock Festival. business. Understanding the business from a cross-functional perspec- Throughout my college and post-graduate career, I maintained tive has given me the opportunity to identify efficiencies we can leverage strong relationships with the network of professionals I had the privilege in our go-to-market strategies and activation plans of Under Armour in of meeting during the LA Immersion trip, previous internships and on my the Canadian marketplace. senior Capstone. Which led me to this decision … One of the major components of my job is the management of the After four months at MKTG, I was offered an opportunity I could not Canadian Influencer Marketing Program, where I build the marketing pass up and moved across the country in November 2018 to Los Ange- strategy and objectives, plan our product and storytelling per season, les to pursue a career with Legends as a business development analyst and grow our ambassador roster portfolio. in their Global Partnerships Division. I work closely with properties such SU’s Sport Management program prepares its graduates to work in as LA Stadium and Entertainment District (future home of the Rams and sport by offering very relevant courses that highlight key areas of the in- Chargers), Las Vegas Stadium (future home of the Raiders), Carolina dustry. SPM’s dedicated professors ensured we were ready to handle the Panthers, Notre Dame Athletics, and LA2028 Olympics. fast-paced environment and challenges through their interactive classes My experience at Legends has been incredible. Every day, I col- and projects. The immense support I received, and continue to receive, laborate with amazing people from all over the country. I am excited to from SPM truly has made a difference in my career. be part of this company’s exciting journey in the ever-changing sport and My advice to current students: Be determined, dedicated, and resil- entertainment industry. ient to the challenges and effort required to grow your career. Be present My advice to current students: network, network, network. Building and patient in your journey as it will never be exactly what you expect and maintaining relationships is extremely important to future opportu- nor easy; but, if you are willing to persevere, work hard and go the extra nities. Don’t be afraid of failure. If you fail, make sure you learn from it. mile, you will put yourself in a position to succeed.

Event becoming a tradition for alumni and students As part of its ongoing commitment to speaker. Duda’s presentation focused on his enhancing students’ professional growth and career, the sport industry from his perspective, networking opportunities, Sport Management and navigating the career journey. hosted the second annual “SPM 205: 2.0 A panel of SPM alumni discussed their SPM Alumni in #SportsBiz” on November 9, experience as Syracuse students and offered 2018 with over 100 students in attendance in advice. Alumni and students then moved into Grant Auditorium. classrooms in Falk College to take part in panel “Students now look forward to welcom- sessions covering topics such as transitioning ing back alumni every Fall on campus for this from Capstone to career and utilizing analytics event which, as an alumna myself, is so exciting for business development and more. to see their enthusiasm and the importance “The value of a degree from Falk is not of connecting with SU alumni,” said SPM limited to the four years on campus and the internship placement coordinator and event Michael Veley and department faculty and staff classroom experiences,” Duda said. “It is the organizer Nicole Cost. before SPM Advisory Council Member and connective tissue to the network at Syracuse The event kicked off with a luncheon Managing Partner of Bullish, Inc., Michael Duda, University for ongoing collaboration, bench- for alumni with Sport Management Director opened the afternoon program as the keynote marking, and advice.”

43 NON-PROFIT ORG US POSTAGE Sport Management PAID SYRACUSE UNIVERSITY 2018-2019 Newsletter SYRACUSE, NY

Syracuse University David B. Falk College of Sport and Human Dynamics Department of Sport Management 402 MacNaughton Hall Syracuse, NY 13244

CALLING ALL SPM ALUMNI: To be sure Syracuse University has your most up-to-date information, please email your current mailing address, phone number, e-mail, employer, title, business e-mail, and business address to [email protected]. This ensures that you will receive important communication from the University as well as Falk College and Sport Management. And don't forget to send us photos from your work, family or alumni gatherings. Shown above are Syracuse University alumni working at CSM in New York City. Back row, from left: James DiDonato ’15, Paulina Rubin ’18, Matt Rose ’15, Noah Diorio ’20, Steve Kozar ’14, Chris McCarthy ’16, and Nick Twomey ’17. Front row, from left: Alicia Torres ’19, Hanna Bird ’14, Morgan Begy ’14, and Amanda Ben-Menachem ’14.

44