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Most Importanf Product? Broadcastin4i FIRST IN TELEVISION CABLE RADIO SATELLITE TV OWNERSHIP RULES IN PLAY / MAY SWEEPS: SIX VETERAN SERIES MAKE CURTAIN CALL / TV STATIONS REPORT SLIGHT IMPROVEMENT IN FIRST QUARTER / 34 Have you insured your station's most importanf product? Since January 1, six more TV Other Conus benefits include stations have joined Conus. ALL NEWS CHANNEL. Satellite and in these tough economic times Services Conus Washington. and it makes especially good sense. TELEVISION all the features you need for your As members of the world's newscasts. largest SNG organization. they have INSURANCE Insure the quality - and taken complete control of their own profitability - of your newscasts news programming - their most now with Conus. profitable product - at a time when You can't afford not to. For this Conus insurance is needed further information call Charles H. more than ever. Dutcher, Ill. (612) 6424645. They join more than 150 TV stations to share breaking and planned news stories wherever and whenever they happen. iIOINÚSt Nine regional cooperatives run directly by the local TV stations involved provide increased editorial OUR GOAL: To provide local broadcasters the control over live coverage and taped independence. the options and the technical capability they need to determine their own news exchanges. destinies in an evolving industry. g**************f* 3-DIGIT :5'+ tf009773n8ü#P APit92 31(182 57 BROGKLYt, LENTE :qN 55430 ¿i sönai nht%, gentleman. SOPHISTICATED of experienced, Seeks millions 3f 18-54 for passionfat e women on '2 -day conVersation mid of interesting subjects. a % GROWfH VS. NOV. 1991 % GROWTH VS. NOV.1991 MARKET STATION WOMEN 18-49 WOMEN 25-54 MARKET STATION WOMEN 18 -49 WOMEN 25 -' New York WNBC/N +45% +15% *Buffalo WIVB/C + 75% + 33% Philadelphia WCAU/C +18% +40% *Grand Rapids WOTV/N + 25% + 71% Boston WBZ/N + 90% +40% *New Orleans WDSU/N + 38% + 33% *Washington WRC/N +57% + 38% *Salt Lake City KUTV/N + 71% +86% *Dallas KDFW/C + 33% +40% Providence WJAR/N + 23% +8% *Detroit WDIV/N +69% +63% Harrisburg WHTM/A + 10% +3% *Houston KPRC/N + 133% + 75% *Wilkes -Barre WNEP/A + 63% +79% *Atlanta WSB/A +11% +7% *Albuquerque KOAT/A + 29% + 10% *Cleveland WKYC/N +13% + 25% Birmingham WVTM/N + 78% +71% *Seattle KING/N + 73% +64% *Dayton WDTN/A +100% + 36% Tampa WISP/A + 73% + 60% Charleston, WV WSAZ/N + 83% + 48% Miami WPLG/A +13% +14% Little Rock KTHV/C + 25% + 22% Pittsburgh WIAE/A +15% +3% Fresno KJEO/C + 67% + 25% *St. Louis KTVI/A +40% + 33% *Tulsa KOTV/C + 39% + 17% *Sacramento KCRA/N +67% +47% Mobile WKRG/C +62% + 50% Phoenix KTSP/C + 20% +18% Knoxville WATE/A +44% + 50% *Denver KUSA/A +6% + 5% *Roanoke WDBJ/C + 178% + 140% *Hartford WFSB/C + 30% +18% Green Bay WBAY/C +56% +14% Portland KOIN/C + 67% +33% Austin KTBC/C + 3% + 32% *Milwaukee WISN/A +92% +44% Shreveport KTBS/A + 100% + 27% *Cincinnati WKRC/A +86% + 30% Rochester WROC/C +9% + 63% *Charlotte WBTV/C +81% +63% *Paducah WSIL/A +80% + 133% Raleigh WRAL/C + 23% +7% *Champaign WICS/N + 25% +13% *Nashville WKRN/A +33% +40% Spokane KREM/C +92% + 118% Columbus, OH WSYX/A +4% +13% Las Vegas KINV/A +100% +43% Greenville, SC WYFF/N +26% +26% *lbcson KVOA/N +42% +64% Source: NSI ( *ARB) February 1992 vs. November 1991. DMA Shares. ewv ...lmo.a...rmewl lhe response has been overwhelming. %GROWTH VS. NOV. 1991 %GROWTH VS. NOV. 1991 RKET STATION WOMEN 18-49 WOMEN 25 -54 MARKET STATION WOMEN 18 -49 WOMEN 25 -54 ittanooga WDEF/C + 22% +43% Topeka KSNT/N +100% + 117% Jar Rapids KWWIJN + 55% +45% Terre Haute WTWC'/N +43% +44% ith Bend WNDU/N +92% +15% *Medford KTV:/C +117% +78% ntsville WAAY/A + 58% +43% Columbia, MO KMIZ/A + 100% +100% mgstown WFMJ /N + 52% +60% *Bluefield WOAY/A + 143% +78% msville WENT /C +63% +81% Odessa KMID.'A + 19% +21% Ion Rouge WBRZ /A +100% +75% Bangor WVI1 /.1 +20% +50% co KWTX/C +40% +31% *Abilene KREC, N +6% +17% Paso KVIA/A +67% +100% *Utica WUTR/A +225% +180% 1 Wayne WPTA/A + 19% +34% Panama City WJEG'N +33% +62% lrleston, SC WCSC/C +65% +68% Rapid City KCIDIC + 220% +100% ntgomery WAKA/C +200% + 125% Greenwood, MS WXPL'C + 104% +43% ita Barbara KCOY/C +267% + 300% Meridian WIßH/C +17% +25% nterey KMST/C + 350% + 250% Eureka KVIQdC +167% + 107% ria WEEK/N +46% +25% San Angelo KACB.'N +90% + 54% rlingen KRGV/A +40% + 42% "'Win Fails KAS /N + 50% +160% ;ene KMTR/N + 200% + 200% The February book proves it- Maury's áyette, LA KLFY/C +52% + 58% personal touch delivers. Lima KIMA/C +44% + 30% America's women are responding to tarillo KAMR/N +22% + 13% THE MAURY POVICH SHOW, boosting rpus Christi KRIS /N +17% +29% ratings in markers across the country by kersfield KGET/N +86% +20% as much as 350% over last November! umbus, MS WfVA/N +24% +67% Proving women (and stations) know a good man isn't hard Crosse WXOW/A + 300% +280% to find -as long as you know lumont KBMT/A + 100% +100% THE where to look. ise KTVB /N +186% +64% r MAURY POVI SHOW u:,.; Broadcastingm to; ((pq ERh TV D E REG possibilities now. River City TURNING THE RULES UPSIDE DOWN Broadcasting, which owns FCC options for new TV rules KOSM -TV Des Moines, is trying to strike a local marketing National: "Most deregulatory" option would raise agreement with rival woi -ry ownership caps from current 12- there with an eye toward even- station /25% coverage to 20- 24/35% tually acquiring the station. Local: Options include permitting VHF -UHF A change in the local rules combinations in markets with may mean more than just con- full complement of affiliates and unspecified solidation of ownership. It may number of independents and permitting mean more stations, particu- common ownership of stations with larly in small markets with only overlapping Grade B contours. four stations today. TV -Radio Crossownership: In addition to outright "It would put new stations repeal of ban against local TV -radio combos, on the air that today would not options include permitting AM -TV or AM -FM -TV combinations. be economically viable," says ABRY's Yudkoff. "Incremental costs would be lower, and backroom By Joe Flint wide cap stirred the strongest reac- costs could be shared. There is a tion. whole group of middle markets that If the FCC makes good on its Owning two stations in one market, today can't support another station promise to significantly relax the though, may be an idea whose time but could if the economic bar is low- television ownership rules -parti- has come. If cable systems, the old ered." culary the duopoly rules -look for the argument goes, can control 50 chan- The three broadcast networks-all mid -sized group owners of Fox and nels in one market, why can't broad- of which are over the 20% level in independent stations to be the first to casters control two? homes reached -have focused their take advantage. "The trend toward viewer fragmen- attention less on the ownership rules Those operators appear to be more tation and reduced audiences means and more on retransmission consent, interested in what the FCC is consid- that broadcasters have to be able to network -cable crossownership, finan- ering [see box] than are their affiliate - cover their overhead with more than cial interest and syndication and the group counterparts, especially when it one revenue stream," says Royce prime time access rules. comes to permitting ownership of two Yudkoff, managing partner of ABRY "Under the broad topic of TV own- UHF stations or a UHF -VHF combina- Communications, which owns five in- ership rules, we obviously, insofar as tion in a single market. dependent and Fox TV stations. we are major players in the station There seems to be less interest all "Amending the duopoly rule [to permit business, would like any opportunity around in the FCC's plans to raise the common ownership of two stations in to consider adding additional stations, national ownership cap from the cur- a market] is the single most effective but we would not be benefitted by a lift rent 12- station limit to as many as 24 way to do this." in the number of stations -our limit is stations, especially if the increase Dan Sullivan, president of Clear the 25% cap." says Ron Doerfler, se- does not correspond to an increase in Channel Television, which owns sev- nior vice president, Capital Cities I the cap of 25% coverage of all TV en Fox affiliates, would also -as Fox ABC. homes. A lack of interest in upping the becomes more and more of a net- While major affiliate groups are not national ownership caps could be a work -like to own a crosstown inde- against relaxing the ownership rules, blessing in disguise. When the corn- pendent. This would allow us to own they don't share the enthusiam that mission raised the national and local an affiliate and program a second sta- independent groups have for relaxing ownership caps last month, a strong tion as a true independent." duopoly. With regard to owning two protest followed on Capitol Hill, and Some are so eager for duopoly re- the proposal for a 60- station nation- laxation that they are looking at the Continues on page 15. 4 Apr 27 1992 Broadcasting This Week CABLEVISION NEW TV ABORTION PPV RULES / 4 AD TAKES Upping the limit FUROR/41 on same -market An Indiana ownership OLYMPICS congressional to mid- appeals candidate's TV group Chairman's son James sized TV ads showing owners, but aborted Dolan now heading affiliate groups fetuses have focusing up Triplecast are still raised the ire on PTAR, of stations and retransmission viewers, but By Sharon D.
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