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TV OWNERSHIP RULES IN PLAY / MAY SWEEPS: SIX VETERAN SERIES MAKE CURTAIN CALL / TV STATIONS REPORT SLIGHT IMPROVEMENT IN FIRST QUARTER / 34

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gentleman. SOPHISTICATED of experienced, Seeks millions 3f 18-54 for passionfat e women on '2 -day conVersation mid of interesting subjects. a

% GROWfH VS. NOV. 1991 % GROWTH VS. NOV.1991 MARKET STATION WOMEN 18-49 WOMEN 25-54 MARKET STATION WOMEN 18 -49 WOMEN 25 -'

New York WNBC/N +45% +15% *Buffalo WIVB/C + 75% + 33% Philadelphia WCAU/C +18% +40% *Grand Rapids WOTV/N + 25% + 71% WBZ/N + 90% +40% *New Orleans WDSU/N + 38% + 33% *Washington WRC/N +57% + 38% *Salt Lake City KUTV/N + 71% +86% * KDFW/C + 33% +40% Providence WJAR/N + 23% +8% *Detroit WDIV/N +69% +63% Harrisburg WHTM/A + 10% +3% *Houston KPRC/N + 133% + 75% *Wilkes -Barre WNEP/A + 63% +79% *Atlanta WSB/A +11% +7% *Albuquerque KOAT/A + 29% + 10% * WKYC/N +13% + 25% Birmingham WVTM/N + 78% +71% *Seattle KING/N + 73% +64% *Dayton WDTN/A +100% + 36% Tampa WISP/A + 73% + 60% Charleston, WV WSAZ/N + 83% + 48% Miami WPLG/A +13% +14% Little Rock KTHV/C + 25% + 22% WIAE/A +15% +3% Fresno KJEO/C + 67% + 25% *St. Louis KTVI/A +40% + 33% *Tulsa KOTV/C + 39% + 17% *Sacramento KCRA/N +67% +47% Mobile WKRG/C +62% + 50% Phoenix KTSP/C + 20% +18% Knoxville WATE/A +44% + 50% * KUSA/A +6% + 5% *Roanoke WDBJ/C + 178% + 140% *Hartford WFSB/C + 30% +18% Green Bay WBAY/C +56% +14% Portland KOIN/C + 67% +33% Austin KTBC/C + 3% + 32% *Milwaukee WISN/A +92% +44% Shreveport KTBS/A + 100% + 27% *Cincinnati WKRC/A +86% + 30% Rochester WROC/C +9% + 63% *Charlotte WBTV/C +81% +63% *Paducah WSIL/A +80% + 133% Raleigh WRAL/C + 23% +7% *Champaign WICS/N + 25% +13% *Nashville WKRN/A +33% +40% Spokane KREM/C +92% + 118% Columbus, OH WSYX/A +4% +13% Las Vegas KINV/A +100% +43% Greenville, SC WYFF/N +26% +26% *lbcson KVOA/N +42% +64%

Source: NSI ( *ARB) February 1992 vs. November 1991. DMA Shares.

ewv ...lmo.a...rmewl lhe response has been overwhelming.

%GROWTH VS. NOV. 1991 %GROWTH VS. NOV. 1991 RKET STATION WOMEN 18-49 WOMEN 25 -54 MARKET STATION WOMEN 18 -49 WOMEN 25 -54 ittanooga WDEF/C + 22% +43% Topeka KSNT/N +100% + 117% Jar Rapids KWWIJN + 55% +45% Terre Haute WTWC'/N +43% +44% ith Bend WNDU/N +92% +15% *Medford KTV:/C +117% +78% ntsville WAAY/A + 58% +43% Columbia, MO KMIZ/A + 100% +100% mgstown WFMJ /N + 52% +60% *Bluefield WOAY/A + 143% +78% msville WENT /C +63% +81% Odessa KMID.'A + 19% +21% Ion Rouge WBRZ /A +100% +75% Bangor WVI1 /.1 +20% +50% co KWTX/C +40% +31% *Abilene KREC, N +6% +17% Paso KVIA/A +67% +100% *Utica WUTR/A +225% +180% 1 Wayne WPTA/A + 19% +34% Panama City WJEG'N +33% +62% lrleston, SC WCSC/C +65% +68% Rapid City KCIDIC + 220% +100% ntgomery WAKA/C +200% + 125% Greenwood, MS WXPL'C + 104% +43% ita Barbara KCOY/C +267% + 300% Meridian WIßH/C +17% +25% nterey KMST/C + 350% + 250% Eureka KVIQdC +167% + 107% ria WEEK/N +46% +25% San Angelo KACB.'N +90% + 54% rlingen KRGV/A +40% + 42% "'Win Fails KAS /N + 50% +160% ;ene KMTR/N + 200% + 200% The February book proves it- Maury's áyette, LA KLFY/C +52% + 58% personal touch delivers. Lima KIMA/C +44% + 30% America's women are responding to tarillo KAMR/N +22% + 13% THE MAURY POVICH SHOW, boosting rpus Christi KRIS /N +17% +29% ratings in markers across the country by kersfield KGET/N +86% +20% as much as 350% over last November! umbus, MS WfVA/N +24% +67% Proving women (and stations) know a good man isn't hard Crosse WXOW/A + 300% +280% to find -as long as you know lumont KBMT/A + 100% +100% THE where to look. ise KTVB /N +186% +64% r MAURY POVI SHOW u:,.; Broadcastingm to; ((pq ERh

TV D E REG possibilities now. River City TURNING THE RULES UPSIDE DOWN Broadcasting, which owns FCC options for new TV rules KOSM -TV Des Moines, is trying to strike a local marketing National: "Most deregulatory" option would raise agreement with rival woi -ry ownership caps from current 12- there with an eye toward even- station /25% coverage to 20- 24/35% tually acquiring the station. Local: Options include permitting VHF -UHF A change in the local rules combinations in markets with may mean more than just con- full complement of affiliates and unspecified solidation of ownership. It may number of independents and permitting mean more stations, particu- common ownership of stations with larly in small markets with only overlapping Grade B contours. four stations today. TV -Radio Crossownership: In addition to outright "It would put new stations repeal of ban against local TV -radio combos, on the air that today would not options include permitting AM -TV or AM -FM -TV combinations. be economically viable," says ABRY's Yudkoff. "Incremental costs would be lower, and backroom By Joe Flint wide cap stirred the strongest reac- costs could be shared. There is a tion. whole group of middle markets that If the FCC makes good on its Owning two stations in one market, today can't support another station promise to significantly relax the though, may be an idea whose time but could if the economic bar is low- television ownership rules -parti- has come. If cable systems, the old ered." culary the duopoly rules -look for the argument goes, can control 50 chan- The three broadcast networks-all mid -sized group owners of Fox and nels in one market, why can't broad- of which are over the 20% level in independent stations to be the first to casters control two? homes reached -have focused their take advantage. "The trend toward viewer fragmen- attention less on the ownership rules Those operators appear to be more tation and reduced audiences means and more on retransmission consent, interested in what the FCC is consid- that broadcasters have to be able to network -cable crossownership, finan- ering [see box] than are their affiliate - cover their overhead with more than cial interest and syndication and the group counterparts, especially when it one revenue stream," says Royce prime time access rules. comes to permitting ownership of two Yudkoff, managing partner of ABRY "Under the broad topic of TV own- UHF stations or a UHF -VHF combina- Communications, which owns five in- ership rules, we obviously, insofar as tion in a single market. dependent and Fox TV stations. we are major players in the station There seems to be less interest all "Amending the duopoly rule [to permit business, would like any opportunity around in the FCC's plans to raise the common ownership of two stations in to consider adding additional stations, national ownership cap from the cur- a market] is the single most effective but we would not be benefitted by a lift rent 12- station limit to as many as 24 way to do this." in the number of stations -our limit is stations, especially if the increase Dan Sullivan, president of Clear the 25% cap." says Ron Doerfler, se- does not correspond to an increase in Channel Television, which owns sev- nior vice president, Capital Cities I the cap of 25% coverage of all TV en Fox affiliates, would also -as Fox ABC. homes. A lack of interest in upping the becomes more and more of a net- While major affiliate groups are not national ownership caps could be a work -like to own a crosstown inde- against relaxing the ownership rules, blessing in disguise. When the corn- pendent. This would allow us to own they don't share the enthusiam that mission raised the national and local an affiliate and program a second sta- independent groups have for relaxing ownership caps last month, a strong tion as a true independent." duopoly. With regard to owning two protest followed on Capitol Hill, and Some are so eager for duopoly re- the proposal for a 60- station nation- laxation that they are looking at the Continues on page 15.

4 Apr 27 1992 Broadcasting This Week CABLEVISION NEW TV ABORTION PPV RULES / 4 AD TAKES Upping the limit FUROR/41 on same -market An Indiana ownership OLYMPICS congressional to mid- appeals candidate's TV group Chairman's son James sized TV ads showing owners, but aborted Dolan now heading affiliate groups fetuses have focusing up Triplecast are still raised the ire on PTAR, of stations and retransmission viewers, but By Sharon D. Moshavi consent. the stations May sweeps Includes farewell episodes have no choice DIRECTV HITS NBC- Systems's pay - of favorites, like 'Cosby' (p. 22) but to air them. Cablevision SALES TRAIL per -view Olympics Triplecast / 14 Among the viewing has gone through another man- A $250 -million departing:Cosby, Golden NAB EQUIPMENT agement change. James Dolan, Cab - agreement with the Girls, Growing Pains PARADE / 46 National Rural Tele- and Who's the Boss? levision vice president and son of communications Coop- Broadcasters at NAB chairman and CEO, Charles Dolan, is erative in place, MODEST REVENUE '92 saw and heard the now heading up the three -channel Hughes's DirecTv is now promises of the new summer event starting July 25. GAINS / 34 accompanied assembling a 20 -chan- digital age, All aspects of the event are being nel package of program- Cost controls helped by assurances that handled by Dolan. "It is now com- ing for a DBS lineup. boost first -quarter profit NTSC equipment was still margins for TV station a good long -term buy. pletely my purview....l'm running the SWEPT AWAY / 22 group owners, but they project," he says. The only exceptions reported only modest are the creative side of marketing and Rather than the usual revenue increases, and in public relations, which NBC corporate slate of blockbuster NEWS DEPARTMENTS some cases declines, the networks Business 34 took over from its Triplecast staff sev- specials over the Gulf War- farewell 39 eral months ago (see BROADCASTING, are rolling out ravaged first quarter '91. Cable episodes of some top Radio 37 Feb. 17). But Dolan says "media series to boost sweeps 46 placement, the emphasis and the NEW RADIO Technology Television 22 message," of the marketing program AWARDS / 37 Top of the Week 4 are his to create. A new awards pro- Washington 41 The move indicates a shift in control gram, sponsored by the from NBC, which had been managing Radio Creative Fund FEATURE SECTIONS the project, to Cablevision, which had and offering $200,000 in been more of a silent partner. Cab - cash prizes, will honor Advertising/Marketing 36 levision's loss exposure is $50 million, writers of the most Bicoastal 20 creative radio adver- By the Numbers 61 while NBC has no cap on how much it tisements of 1991. Changing Hands 35 can lose. If there is an upside, howev- Closed Circuit 18 er, both share equally in the reve- CABLE'S BEST Datebook 51 nues. The calculations will be based 74 FACE / 39 Editorials on total Olympics reve- Fates & Fortunes 68 nues -both broadcast The NCTA will use its Fifth Estater 67 to and PPV. annual convention For the Record 62 spread the word on NBC also shied away In Brief 72 cable's good works, at an Monday Memo 71 from the PPV event hoping to catch the Open Mike 53 Olympics press confer- DirecTv starts search attention of potential ence two weeks ago. At reregulators in D.C. Ratings Week 32 for programing (p. 14) the event, NBC Sports Ebersol Founded at 1411 Js Hnrrikanut'. the Neu. Slaganm nl the Filth LAM,' Hnoodn :ow Iidrv u.une' intnducmd m 144h. TrlrriWm' acquired President Dick tradknark ul Nwd m I4hI (Lblr, rvutt' Imnduced on 1472 HrmWuuun¢Culd, mlr,duxJ ,. 14N4 Hrr.d,u.uue n J registered and executive producer Terry O'Neill Publishing iNederlandl H V . used under haenv. 'Rey (' S latent Utlisri refused to answer any questions re- Incorporating Cable The Fifth Estate "I'EIJE Itill l\ Broadcasting garding the PPV event, saying the H...a,: WOW (ISSN 0NI7.2121( LOST 111211474571 1s published u xkh ur1h one additional .Ideal i..uc In Januar hr The Cahner. Publishing Co i.uh.criptum Includes all nwe.l Cohn. Publishing Co . al 475 Park Asc South. Sc u York. NY Illlllh. is u dis isinn st Keel press conference was to be focused Puhh.hmp (:SA. 275 Washington Si_ Neoton, 11A 0215M-1 M1111: Terrence M NIdkmmm. President Chet operating Ulbrr: Frank l Sihl.. event. Another Eseculne Vix President: John 1. Beni. Senior Vice President General $langer. Nell Perlman. Semer Vice President Group Publisher: lem on the broadcast I) Neth. Senior Vice President Publishing Operations. 1.1. Walsh. Senior Vie,. President Finance: Thomas 1. Dellanaria. Senior Vice press conference, which was fed to President Production & NIanulacluring: Ralph Knupp. Vice President Human Resources: Neal Vitale. Vice President Consumer Publishing. Second-CIan pontage paid JI Neu Yod. NY. ami additional nailing Dolce. Postmaster. please send address changes lo: Brodo.umr. l'O network affiliates, was held later that Hus 715. Hrcr.ser. NY 10509.11715 lire NIA ,nunc cnp)nghl 1992 h) Reed Publishing USA. Robert I. Krakoll. Chairman (Tiel Escum e 011icer Annual suhstriptm.n rates. (SA. SRS. Canada. SI]') includes (iSI,. Foreign Air. 51110. Foreign Surtave. 5144. Singe Copies an: day and the Triplecast was again off Sr 45. special noues. S4 50 Please address all subscription nad to: Hroml,.nm,e. Pl) Boos 715. Oreosier. NY 1115(N.11715 111srnhlin nl Hnrdh,al,lt I. a.mlable Intel Cmsersi Microfilms. .NNI North /.xh Road. Ann Arbor. Stich. 4111116 114111.5210M» limits. The task force of a dozen peo-

Broadcasting Apr 27 1992 5 -

sisucasscm -

Source: NTI Ratings, Pocketpieces Season-to-date as of 3/1/92 Cl1PMWtPk1&flhIn1N.tflCd (18 -49) 08-49) E.T. VS. COMPETITION WOMEN For over a decade, we've seen them come and go. But one thing ENTERTAINMENT TONIGHT 5.7 4.3 #1 #1 remains the same. Sweep after sweep, ENTERTAINMENT TONIGHT is still #1 in access with the key demo's advertisers JEOPARDY 5.4 3.8 like best. We've joined local news as an essential part of the WHEEL OF FORTUNE 5.4 3.8 TV landscape and earned our position at the top of the heap. So A 4.8 CURRENT AFFAIR 3.7 while the world around us may change, we plan on staying INSIDE EDITION 3.4 2.7 here -for at least another ten years. TOP OF THE WEEK

ple NBC had set up, headed by Marty work closely with cable operators on ject. Lafferty, remains intact, although its all aspects of the Triplecast. "The op- Sources say that Josh Sapan, pres- role seems to have been tempered. It erators will make or break this event," ident of Rainbow's American Movie now reports to Dolan, who has also he says. Classics and Bravo cable networks, brought in a host of staffers from both The Triplecast has nearly reached had been offered the position prior to Cablevision and its Rainbow Pro- its goal of having cable operators Dolan, but turned it down. graming Holdings division, particularly make the event available to 40 million Dolan's primary areas of responsi- from the affiliate sales and marketing homes, according to Lafferty, who bility for Cablevision have been ad- departments. says Cablevision is adding "a tremen- vertising, publishing, and radio oper- Dolan is using his culled staff to dous amount of resources" to the pro- ations.

FOX CHASES ARSENIO SLOTS Programer is faced with convincing affiliates who currently carry `Arsenio' to clear new Chevy Chase offering in choice late fringe time slots

(KCPQ -TV Tacoma, Wash.) and Young -all of whom carry Arsenio in premium late fringe slots-have all expressed support for the Chase talk show. But at the same time, all recog- nized the dilemma. "This is going to force a lot of Fox affiliates to sit down and evaluate what they'll do with Arsenio," Young said. "Anytime you have a syndicator like Paramount feel that it is not getting a fair shake, they'll go across the street in a heartbeat. I'd Paramount's do the same thing. But, if ' By Mike Freeman . Show' (above) will . push comes to shove, we'll be challenged for 0. end up going back to the Fox Broadcasting Co.'s plan for a premium late-fringe dance with the people [Fox] Chevy Chase late -night talk slots by Fox's who took us there to begin ready- for-late -night show for fall 1993 has set the ` with." player Chevy stage for showdown with ! a potential Chase. Some 76 Fox Young is apparently not Paramount Domestic Television, affiliates currently alone in that sentiment. whose veteran franchise, The Arsenio carry Arsenio. One New York station rep Hall Show, is currently airing on ap- predicted that 90% of Fox proximately 76 Fox affiliates at 11 or "specific" time period obligations. affiliates will run Chase in pattern and 11:30 p.m. Eastern /Pacific time. Fox Broadcasting Co. President Ja- added that Paramount has a "real Some potentially divisive battle mie Kellner strongly suggested that problem" using leverage because of lines may also be drawn between Fox Fox affiliate stations will nonetheless eroding household ratings for Ar- affiliates content with Arsenio's youn- "premiere [Chase] in pattern, despite senio. ger demographics and a network ea- Paramount's assertions to the con- (During the February sweeps, Ar- ger to succeed in late fringe with trary." senio averaged a 3.2 rating in Niel -

Chase (BROADCASTING, April 13, 20). "The only thing that I think became sen's Cassandra report, a 14% de- Fox officials and affiliate executives evident out of conversations with the cline from its February 1991 report.) have said the stations intend to run 40 or so affiliates we talked to is that "A couple of years ago, Paramount Chase in "pattern " -without tape de- this will be a pattern network," Kellner had all sorts of leverage with Arsenio lays or pre -emptions- beginning in said. "It is not a question of leniency in getting The Party Machine with Nia September 1993, but sources within [Fox allowing delayed broadcasts of Peeples cleared [it was canceled at

Paramount say the studio will be play- Chase at midnight or 1 a.m.]; affiliates the end of last season], but those ing hardball with the estimated 60 -70 don't have an implicit obligation to days are over," suggested the rep. Fox affiliates contracted to Arsenio carry any of our shows in network According to industry observers, through Dec. 31, 1993. Joe Young, time periods, but carrying it in pattern Paramount's sales force may be lim- vice president and general manager is ultimately to the benefit of the sta- ited in its choice of where to clear of Fox affiliate wxIN(TVI Indianapolis, tions and the network as a whole." Arsenio on alternative network affili- estimates that at least 30 to 35 of General managers Robert Leider ates or independent stations, espe- those Fox stations are subject to (wsvN -TV Miami), Roger Offenbach cially since many of the markets be-

8 Apr 27 1992 Broadcasting TOP OF THE WEEK

low the top 50 may have only one other independent. FCC PUSHES ANEW FOR USER FEE Currently, 43 ABC affiliates carry Arsenio, but it may be difficult for Par- Aggregate levy on broadcasters would remain unchanged; amount to secure other affiliates given that The Whoopi Goldberg Show, cable payment would increase by 5 cents per subscriber Rush Limbaugh and other late -night syndicated vehicles are poised for By Harry A. Jessell flects an increase in the annual per - 1992 -93 entry. Tribune Entertain- subscriber charge of 5 cents, from ment's The Show, if it Broadcasters and cable opera- 17.5 cents to 22.5 cents. can manage to improve on its sub -2 tors would pay $24.4 million a Broadcasting's aggregate share re- rating average coming out of the cur- year to cover the cost of FCC mains about the same due mostly to a rent May sweeps, could keep a signifi- regulation if the agency's revised $25 a year (to $125) increase for the cant number of ABC affiliates in its user -fee schedule released last week some 50,000 broadcast auxiliary li- station lineup. is adopted by Congress. censes. The burden for stations is In addition to new syndicated pro- Telephone companies and other about the same ($4.3 million), but it graming from competitors, Paramount common -carrier and private radio op- shifted around so a larger portion falls may face an uphill battle in luring ad- erators would contribute another to major market stations. ditional CBS affiliates (which currently $47.5 million, bringing the total fees to TV stations would pay between account for 35 Arsenio clearances), $71.9 million, or about 53% of the $500 and $4,000 a year, depending since the network's Crime Time After FCC's proposed $153.3 million bud- on type (UHF or VHF) and market. Prime Time programing has improved get for fiscal 1993. Under the original scheme, all TV sta- its late -night ratings. The FCC began pushing for the user tions would be liable for $2,000. NBC affiliates are considered ex- fees last year. The plan made some Clear- channel AM stations (Class tremely unlikely defectors, even with progress in the House but withered in A) and high -power FM stations (Class

the changeover when veteran guest the Senate, where it was opposed by C, Cl , C2 and B) are down for $550 a host takes the The Tonight Senate Commerce Committee Chair- year. All other radio stations would Show chair next month, on May 25. man Ernest Hollings (D- S.C.). owe just $125. Latenight with con- The original plan would have raised Prospects for user fees on Capitol tinues to be NBC's solid Tonight $65 million in current fiscal 1992 or Hill are not great. The proposal is now Show lead -out companion, although $69.6 million in upcoming fiscal 1993, part of President Bush's economic his contract has only a year left to with funds going directly to the FCC. growth package, which has run go. Under the new plan, the money would aground amid election-year bipartisan Paramount syndication President flow into the general treasury. politicking. Steve Goldman declined to com- The common carrier contribution The National Association of Broad- ment on the current situation. Studio remains the same under the new casters worked hard to derail the user insiders suggested that Goldman plan, but private radio's contribution fees last year and promises to work has "plenty of time" to evaluate the decreases (from $25.3 million to equally hard this year. "The fees are no potential fallout in the market that $23.1 million) and broadcasting-ca - more than a tax on spectrum users," could come if any of the syndicated ble's levy increases (from $19.9 mil- says NAB spokesman Doug Wills, not- talk shows crash next fall or if Leno lion to $24.4 million). ing spectrum users are already paying should fail to maintain the The To- Cable is hardest hit under the new about $40 million in filings fees. "We night Show following built by Johnny plan. Its annual share jumps from see the users fees as entirely arbi- Carson. $9.7 million to $12.5 million. That re- trary," he said.

CLAIM TO FAME CBS's celebrated several ratings coups last week at a party at Tavern on the Green in Manhat- tan. The news show is the number -one prime -time broadcast for the 1991 -92 season, the most watched news program with 31 million viewers, the only broad- cast to have finished in the top 10 in Nielsen ratings for 15 consecutive seasons, and the only program to be rated number one in three different decades. The team: , correspondent; Don Hewitt, execu- tive producer; Howard Stringer, president, CBS /Broad- cast Group; , Mike Wallace and Steve Kroft, correspondents, and Eric Ober, president, CBS News. Commentator was in Germany for the 50th anniversary of the military newspaper Stars and Stripes, and correspondent Morley Safer was on assignment in Europe.

Broadcasting Apr 27 1992 9 TOP OF THE WEEK P-N, KING WORLD DEVELOPING DAYTIME TALK SHOW Program will be produced at WFSB -TV Hartford, with rollout possible later this year

By Steve McClellan World to become involved in the pro- first time the two companies have ject. But the origins of the show ap- worked on program projects. Several ost- Newsweek and King World pear to stem from Post -Newsweek's years ago KWP started the R & D Productions are jointly develop- desire to develop its own daytime talk Network, in which the syndicator and ing a new daytime talk show to show. Sources within several station groups, be produced at Post -Newsweek sta- the company are very including Post -News- tion WFSB -TV Hartford this summer for high on King's ability week, jointly funded a possible rollout on other Post -News- as a television per- and tested shows on week stations and in syndication later sonality and inter- their stations. this year. viewer. "She's a The R & D Network The show will be hosted by Gayle strong personality," tested several shows, King (no relation), who last year host- said a company including a late night ed a daytime magazine on NBC source. "Very funny effort starring the called Cover to Cover. That show last- and charming, and Hudson Brothers and ed three months and dropped from an very good at getting a talk show hosted by initial 2.1 rating and 8 share to less stuff out of celebrities Tim and Daphne than a 1 rating before being can- in an interview situa- Reid. None of the R & celled. tion." D projects was rolled King returned to WFSB -TV after Cov- The format is still out nationally, and the er to Cover was cancelled. Before developed. The network subsequently being will host a new daytime joining NBC last summer to do the project is being over- talk show on WFSB -TV Hartford, disbanded. show, she worked at WFSB -TV as a seen by Jim Dau- Conn., that may be syndicated later Last week, Palley news anchor and host of a time -peri- phinee, director of this year. indicated that the od- winning news interview show that programing for the syndication strategy was part of the station's evening news Post -Newsweek station group. He for the project the company was de- block. served in program development posts veloping would be modeled on the King is a good friend of talk show at Multimedia Entertainment and King slow rollout approach Viacom took host Oprah Winfrey, whose show is World before joining Post -Newsweek. with Montel Williams, which started distributed by King World. In fact, Last week, King World's chief oper- on a handful of stations last summer. Winfrey has referred to King a number ating officer, Stephen Palley, con- Montel will be cleared in 80% of the of times on her own program as "my firmed the company was working on a country by fall. best friend." There have been stories new first -run daytime project with a The so- called slow rollout strategy in the press that Winfrey has given station group, but declined to provide is rapidly gaining favor in the syndi- money to King, $1 million or more, as any specifics, saying it was too early. cation business because it gives a a result of that friendship. But Post -Newsweek sources con- project time to develop a decent rat- It is not clear what influence, if any, firmed that King World was the distrib- ings track record in select markets at Winfrey brought to bear on King utor partner on the project. It's not the a time when clearance opportunities are in short supply, particularly in early fringe and access. Former President Ronald The Gayle King PRESIDENTIAL HALL OF FAMER Reagan, who was named show is expected to a charter member of the premiere on WFSB -TV in BROADCASTING Magazine August, a station offi- Hall of Fame last Decem- cial said. While the for- ber, received the award in mat is not nailed down, Las Vegas during the the official insisted the NAB convention. Reagan show would stay away was cited not only for his from the bizarre topics lifelong identification with some of the estab- the broadcasting industry lished talk shows in- but for his championing of dulge in, particularly the radio -TV cause in re- during sweep periods. lation to First Amendment "You won't see her do- rights. Presenting the ing shows like 'My award: BROADCASTING mother -in -law is a les- Editor Don West (c) and bian tramp, "' said a Publisher David Persson. source with knowledge of the project.

10 Apr 27 1992 Broadcasting AFTER FEBRUARY, STATIONS HAVE ONE THING TO SAY ABOUT THE #1 LATE -NIGHT TALK SHOW IN BOTH WOMEN 18 -34 AND 18 -49

WOMEN WOMEN MARKET STATION 18 -34 18 -49 MARKET STATION 18-34 I8--f9

NEW YORK WW OR #1 #1 SHREVEPORT KSLA #1 #1 KCOP #1 #1 HONOLULU KHNL #1 #1 PHILADELPHIA WTXF #1 #1 OMAHA KPTM #1 #1 WASHINGTON, DC WUSA #1 #1 SPOKANE KAYU #1 #1 DALLAS KTXA #1 #1 LAS VEGAS KVW #1 #1 DETROIT WIBK #1 #1 COLUMBIA, SC WACH #1 #1 HOUSTON KTXH #1 #1 H UNTSVILLE- DECATUR WAAY #1 #1 ATLANTA WAGA #1 #1 IACKSON, MS WITV #1 #1 CLEVELAND WIW #1 #1 MADISON WMSN #1 #1 TAMPA WTOG #1 #1 BATON ROUGE WBRZ #1 #1 MINNEAPOLIS KMSP #1 #1 W.ACO KWKT #1 #1 MIAMI WSVN #1 #1 SPRINGS KXRM #1 #1 PITTSBURGH WPGH #1 #1 FT. WAYNE WP TA #1 #1 ST. LOUIS KTVI #1 #1 SAVANNAH WTOC #1 #1 PHOENIX KPHO #1 #1 CHARLESTON, SC WTAT #1 #1 WEAL #1 #1 MONTGOMERY WCOV #1 #1 HARTFORD WFSB #1 #1 MONTEREY KCBA #1 #1 ORLANDO WOFL #1 #1 PEORIA WYZZ #1 #1 XETV #1 #1 AUGUSTA WIBF #1 #1 INDIANAPOLIS WXIN #1 #1 HARLINGEN KRGV #1 #1 PORTLAND KPTV #1 #1 TAILAI-1ASSEE WTLH #1 #1 MILWAUKEE WCGV #1 #1 EUGENE KLSR #1 #1 CINCINNATI WCPO #1 #1 LAFAYETTE, LA KADN #1 #1 KANSAS CITY KSHB #1 #1 FT. SMITH KHBS #1 #1 CHARLOTTE WILY #1 #1 MACON WMAZ #1 #1 RALEIGH -DURHAM WLFL #1 #1 COLUMBUS, GA WXTX #1 #1 NASHVILLE \\'ZTV #1 #1 TYLER KFXK #1 #1 COLUMBUS, OII \VBNS #1 #1 MONROE -EL DORADO KNOE #1 #1 GREENVILLE -SPART WHNS #1 #1 BAKERSFIELD KUZZ #1 #1 GRAND RAPIDS WXMI #1 #1 FLORENCE WBTW #1 #1 NORFOLK WTVZ #1 #1 BEAUMONT KFDM #1 #1 NEW ORLEANS WNOL #1 #1 WICHITA FALLS KITL #1 #1 SANAN'I'ONIO KRRT #1 #1 WILMINGTON WWAY #1 #1 MEMPHIS W'PTY #1 #1 LUBBOCK KITV #1 #1 WILKES -BARRE WOLF #1 #1 ODESSA KPEI #1 #1 GREENSBORO WNRW #1 #1 ALBANY. GA WFXL #1 #1 LOUISVILLE WDRB #1 #1 ANCHORAGE KTBY #1 #1 ALBUQUERQUE KGSW #1 #1 BI OXI WLOX #1 #1 BIRMINGHAM WTTO #1 #1 DOTHAN WDAU #1 #1 DAYTON WRGT #1 #1 GAINESVILLE VVCIB #1 #1 RICHMOND -PETERSBURG WRLH #1 #1 GREENWOOD WA BC, #1 #1 JACKSONVILLE WAWS #1 #1 WATERI'OW N WWII #1 #1 CHARLESTON- 11UNTINGTON Wti\H #1 #1 JONESBORO KAI'I #1 #1 LITTLE ROCK KTHV #1 #1 MERIDIAN \\TOK #1 #1 FRESNO KMPH #1 #1 JACKSON, TN \\'BBJ #1 #1 TULSA KOKI #1 #1 SAN ANGELO KII)1 #1 #1 MOBILE WPMI #1 #1 ANNISTON #1 #1 TOLEDO WNWO #1 #1 OTTUMWA KIM #1 #1 AUSTIN KBVO #1 #1 iouce N51/'NAP, February 199t. It didn't take divine intervention. All it took were the hottest bands, the brightest stars and the hippest host on television to make #1 with young women demo's. So if you're looking for heavenly numbers, we've got just one thing to say: If you don't have the A -Man, you don't have a prayer. play a large role in other DirecTv pro- HUGHES TO graming. "I think the leagues are all looking at alternative sources of reve- nue," said Hartenstein. "Let's just say OFFER CABLE all the leagues are aware of what we have to offer." PROGRAMERS Asked whether DirecTv would ini- tially offer cable programers address- able delivery to uncabled areas only, FREE DBS RIDE Hartenstein said: "It's hard to say what we'll do in each deal. For NRTC, NRTC's $250- million rural we have to deliver the 20 services to their territories. We don't expect all distribution fees would pay Hughes hopes HBO and other top cable cable programers will say, 'Sure, go for 20 channels on DirecTv networks will go DirecTv toward 12 mil- right ahead into urban areas.' On the lion rural homes, and beyond. other hand, under certain conditions, they might," he said. "We would hope By Peter Lambert Officer Bob Phillips. cable programers would see this as a Phillips and Hughes Senior Vice good business opportunity to get into Hughes Communications's direct President Eddy Hartenstein ex- more homes than they currently can broadcast satellite (DBS) oper- pressed confidence that, with a rural reach." ation, DirecTv, signed a $250 - retail infrastructure in place, cable Said HBO Satellite Services Presi- million contract with the National Ru- programers will see DirecTv as a way dent Larry Carlson: "Eventually, if a ral Telecommunications Cooperative to gain new subscribers. Phillips said technology is attractive enough, it will (NRTC) last week and immediately hit he expects "the most popular" net- prevail." Scheduled to meet with Dir- the road for negotiations to assemble works (20 of 35 services specified by ecTv in the next several weeks, Carl- a 20- channel package of existing, top NRTC) to join DirecTv because "it son noted that HBO has a history of cable and broadcast services for DBS should make business sense to selling to wireless cable and C -band delivery by early 1994. At least some them." satellite distributors in and out of ca- programers are willing to listen. At the same time, both said they bled areas. He said his concerns Within approximately nine months, continue to support legislation pend- would center on the security of the Hughes is to acquire the programing, ing in both houses of Congress that signal and DirecTv's ability to pay, and NRTC is to pay up to $250 million would mandate access to cable pro- and on whether DirecTv, or other DBS in distribution fees. NRTC obtains ex- graming for cable competitors, includ- providers, would truly extend HBO clusive rights in its rural territories ing DBS. viewership. (representing more than 12 million Hughes is to launch two birds be- Although several programers, in- homes nationwide) to retail DirecTv tween late 1993 and mid -1994 carry- cluding Turner Broadcasting System, programing and will sell or lease the ing 150 or more video services on 32 said it was premature to comment last $700 consumer equipment, an RCA transponders. In addition to the 20- week, USA Network said, "This is an digital receiver and 18 -inch antenna. channel package on five transpon- interesting programing technology Programers would apparently pay ders (4 -to -1 digitally compressed), that we have interest in and will inves- nothing to ride on the satellite; Hughes expects to offer original tigate further at the appropriate time." NRTC's distribution fee would pay for broad- and narrowcast services and Although NRTC says it unfairly the transponders, uplinking and digital pay per view. pays programers 400 -500% more encryption and compression, and for Professional football, basketball, than do cable operators for C -band Hughes's efforts to acquire the pro- baseball and other league games out- distribution' rights, Phillips expects eq- graming, said NRTC Chief Executive side of network rights schedules could uitable DirecTv licensing fees be- cause "we're doing every- thing a cable operator does, offering turnkey dis- ARLEDGE ON THE MEND tribution," rather than "pig- gybacking" on C -band A BC News President Roone Arledge was said to be feeds to cable. "We would "recovering nicely" from prostate cancer surgery, control the system." which he underwent last Wednesday (April 22) at Johns And price should boost Hopkins Hospital in Baltimore. The cancer was discov- sales, he said, estimating ered in a checkup in February. In a brief statement issued that about 1.5 million of after the surgery, the hospital said all the cancer had the 12 million NRTC elec- been removed and that Arledge would need no further tric or telephone homes treatment (such as chemotherapy). Arledge is scheduled have paid around $2,500 to return to his home in New York sometime this week, for C -band satellite equip- where he will work while recuperating for about four ment -more than three weeks. times DirecTv's suggested retail price.

14 Apr 27 1992 Broadcasting TV DEREG Continued from page 4.

stations in a market, Peter Desnoes, managing general partner, Burnham Broadcasting, said relaxing duopoly is This column didn't turn out the way it "a solution in search of a problem." was planned. Initially, the intention was More pressing for affiliate group own- to tweak the National Association of ers, he said, is allowing them to buy Broadcasters for putting a number of its the same programs for the 6:30 time 1992 Las Vegas convention events up for slot that their rival independent opera- outside sponsorship. For example, the tors can buy. television opening reception by Media Adds Ken Elkins, president and Professional Insurance Inc., Royal Insurance chief executive officer, Pulitzer Broad- and Safeco, the Monday all- industry luncheon international casting, which owns seven affiliates: by Anheuser- Busch, the reception by Harris Allied, Marti, ITC, Belar "I don't think changing the duopoly and Comrex, the...well, you get the picture. rule or the national caps would make Twenty -five sponsors in all. It was a scene a lot of difference to us." still common at conventions much smaller than Phil Jones, president of Meredith the NAB's (over 50,000 delegates, revenues Broadcasting Group, which owns both over $7 million) and those are usually justified on grounds that the independents and affiliates, says associations can't afford to carry themselves independently. while owning several stations in a My concern was amplified by the Anheuser -Busch lunch market is not attractive, he would not - otherwise notable as the forum at which a protester shattered former mind having the option to think about President Reagan's crystal statue and the convention's decorum it. "It's hard for me to say the econom- - when a company spokesman talked for a seeming eon about the bond ics would be any better," he says, between beer and broadcasters -to a captive ballroom full of tables "but it is a rule." stupid adorned with buckets of Budweiser -while Eddie Fritts and the One affiliate group owner not rul- President cooled their heels. So, I thought, this is what they get for ing out taking advantage of relaxed their $35,000. duopoly is Hearst Broadcasting. But before rushing into print I cornered John Abel, the NAB's "Obviously, we would have to take a executive vice president for operations and the man who runs the hard look at the possibilities of own- convention, to make sure of my facts and to invite his spin on the ing a UHF in a market where we own issue. To say the least, it surprised me. a VHF," says John Conomikes, vice Yes, John admitted readily, the NAB is like all those other president, general manager, Hearst conventions in doing all it can to scrape up revenues from any quarter. Broadcasting. As for the lack of in- Was it in fiscal trouble? Well, it sure could use the money. No new terest among other affiliate groups, stations are being built. Fewer stations are joining. Dues revenues are Conomikes wonders why some affili- flat. Indeed, non -dues revenues now account for 55% of NAB's $17 ates are producing newscasts for in- million budget. And, worse still, NAB's lobbying costs are soaking up

dependent stations but would not money faster than I can make it," John said. The effort to get a want to own a second voice in the favorable Senate vote on S.12 cost more than $1 million, and the market. ongoing campaign in the House (for a cable bill) will cost still more. Should the duopoly rules be re- And, the NAB asserts with some pride, taking advantage of laxed, new issues and problems will sponsorships keeps its per -delegate convention cost well below likely emerge. One is how the pro- that of competing conferences. graming community would react to the So I'm putting away the dirk. At the moment, cash flow is more idea of one broadcaster or buyer of helpful than carping at 1771 N Street. programing owning two stations in a market, especially since Fox and in dependent stations are the largest buyers of syndicated programing and, Race to fill the minority seat on the NAB's TV Board is at least right now, seem to be most RACE IS ON heating up between Dick Lobo, president and general interested in owning two stations in a -owned wTVJ(TV) Miami, and John head market. Would programers be at a manager of NBC Oxendine, of Blackstar (three TV's) and president of BROADCAP, a marked disadvantage when it came to Communications negotiations? nonprofit financial capital company set up to help minority broadcasters. Yudkoff agrees that relaxing the du- After getting a late start, Oxendine has been running hard in the last two tough Lobo, who was nominated opoly rule could upset syndicators, weeks, but faces a battle against by TV Board Ron Townsend. Running unopposed for the post TV but, he points out, "the prices they Chairman of is Harry Pappas. If elected, he would become the extract are based not only on the board vice chairman station group owner from the TV ranks to the number of bidders but potential profit, first independent sit on While , whose and the more profitable the broadcast executive committee. Clear Channel Commu- Fox affiliates, sat on the committee, he achieved industry is, the more likely they'll nications owns seven make money." that position from the radio board.

Broadcasting Apr 27 1992 15

Renewed In Over 64% Of The Country Including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Boston, Dallas, Detroit, Houston And San Diego. JCflflYones

7' WARNER BROS. DOMESTIC TELEVISION DISTRIBUTION DAVID SALZMAN A Time Warner Company ENTERTAINMENT ©19922 Werner Brea. Inc. All RiCho R..en.J. BEHIND THE SCENES . BEFORE THE FACT

WASHINGTON CPT FORMS 'DESIGNING WOMEN' COUNCIL PASSED OVER n an attempt to duplicate the success of its Married...with Children FCC Commissioner Andrew Bar- I Advisory Council, Columbia Pictures Television has followed suit with rett is miffed at having been over- Designing Women, whose council met for the first time recently in Los looked in the search for a new pres- Angeles. CPT flew in 21 client station executives and two New York ident for the Corporation for Public station rep programing executives (Jack Fentress of Petry and Jay Isabella Broadcasting. Spencer Stuart, the of TeleRep) to formally hash out marketing and promotion strategies for New York -based search firm hired by this fall's off -network launch of Designing Women, which has been sold in CPB, reportedly approached FCC over 190 markets (representing 95% of the U.S.). Coming out of the Commissioners Alfred Sikes, Sherrie meeting, CPT President Barry Thurston said one of the main thrusts of the Marshall and Ervin Duggan, but discussion was the need to develop promotional strategies emphasizing the not Barrett or James Quello. "They show's "strong appeal to male demographics," not just the female demos wanted somebody they would be that Designing Women has been most associated with in its CBS network comfortable with," Barrett told run. Neither Thurston nor Bob Cook, CPT's senior vice president of BROADCASTING. "I don't think marketing, would provide details of agreed -upon advertising strategies, they would be comfortable with any- with Cook only saying that the series' tease and launch campaigns will be body of color. I understand it, but I unveiled at the board's next scheduled meeting at the Broadcast Promotion don't like it." At 78, Quello might and Marketing Executives convention this June in Seattle. have claimed age discrimination, but didn't. "I'm obviously overquali- fied," he said. pushing aggressively ahead with TV by All American. By the way, the job eventually deregulation, among other things. The unsecured creditors have went to Richard Carlson, former VOA The White House set tomorrow (April agreed to split close to $2 million in director now U.S. Ambassador to 28) as the deadline for the reports. cash, and more than 31,000 war- the Republic of the Seychelles. He rants to purchase AACI common plans to join CPB in mid -July. NO MORE PREFERENCE stock. Initially, the unsecured cred- itors were to receive nothing. The par- Say goodbye to female preferences NO SHOWS ties expect the plan to be approved in broadcast least for licensing-at by the There was a day when NCTA at- courts and completed by early time being. FCC has quietly decid- summer. tracted dozens of congressmen to its ed not to seek Supreme Court review annual convention. Not so this of appeals court striking decision SEE JANE RUN year. A quick survey of members of down preferences as unconstitutional. the House Energy and Commerce Independent producer Garth An- Committee turned up only a handful NEW YORK cier, who has a development deal with who had accepted invitation to ca- Fox, says Twentieth Television ble show in Dallas next week (May 3- DEAL DONE (Fox's syndication division) is inter- 6). The handful does not include ested in a slow rollout in syndica- the committee leadership, but does in- LBS, All American Communica- tion next season of Jane, an early clude Democrats James Scheuer tions Inc. (AACI), The Bank of New fringe talk show currently testing (N.Y.), John Bryant (Tex.) and Car- York (LBS secured creditor), and a on Fox O &O flagship wNYw(TV) New diss Collins (Ill.) and Republicans group of unsecured creditors have York. The station has slotted the Joe Barton (Tex.) and Dan Schaefer reached an agreement on a bank- strip, hosted by Jane Pratt (29 -year- (Colo.). ruptcy reorganization plan that calls old editor of teen -oriented Sassy for the assets of LBS to be acquired Magazine), at 5 -6 p.m. to counterpro- gram newscasts on network affili- UNDER THE GUN ates and sitcoms on independents. In The FCC was scrambling last week its first two weeks, Jane averaged a to complete a report in response to fifth- ranked 5 rating/10 share (NSI, President Bush's call last January March 19 -April 1), but more signif- for ways to put regulatory initiatives icantly in the pivotal female demo- Turner Broadcasting Systems this on ice and promote "economic graphics, the show averaged a top - week will unveil logo (shown above) growth." The FCC believes it has for its Cartoon Network cable ser- ranked 5 rating with women 18 -34 and done its bit, deregulating radio and vice slated to launch this fall. second -ranked 4 with women 18 -49.

18 Closed Circuit Apr 27 1992 Broadcasting To All Of You Who Think Shows Like "Full House" Are Only For Kids And Teens... Founder and Editor Sol Talshofl (1904-19112) Broadcastingm 1705 DeSales Street. N W. Washington. D C 20036 Phare 202 -659-2340 Circulation: 800-323-4345 Editorial Fax 202 -429 -0651 o Administrative Fax- the TV set o eepin9 up with 202-331-1732 Advertising Fax. 202-293 -3278 K to Sixth Lawrence B. Taishoff,chairnran. from Burbank 4 e David Penaon,publisher nee Editorial Donald V. Wast,senior vice president and editor. Mark K. MIller,managrng editor. Harry A. Jesaell,senior editor. Saying no to Parsons to help the that's because people Kira Greene, John S. Eggerton, assistant managing Paid Programing show develop "more outside the company have editors timely. topical subject approached us." Washington John Rohrbeck, pres- Randall M. matter" (says Lutton) for Sukow, Peter O. Lambert ident of the NBC owned (technology), Joe Flint, the May sweeps effort. Sahl Patrick Watwn,assistant editors stations division, has salute Janet which could be critical in Sullivan, John Gallagher, put out the word to his As if Monitor Channel staff writers. securing further station Chairman Jack Hoagland Marsh. L. Bell,ed,tona/ assistant. television general David renewals for next season. wasn't having enough R. Borucki,art director managers to just say no to Denise P. Smith, Kenneth Ray,production. Sources say that trouble paid programing. In trying to pin down New York NICBT has been renewed doing so, the stations will a buyer for the ailing 475 Park Ave South 10016. 212- 340-9860: in 40% of the U.S. to cable network. Monitor Editorial Fax 212- 340 -9874; walk away from a con- Advertising Fax 212 -340-9869 date. personality Sahl siderable sum, perhaps $5 Mort Geoffrey Foist., bureau chief million or more, in an is now likening Hoagland Stephen McClellan,cniel correspondent to Jim Garrison, the Rich Brown, Sharon O. Moshavi, economic environment Second time's assistant editors. where every penny controversial former New Pete Vlles,staff writer. the charm Orleans district attor- counts. With the regular sea- But Rohr's ney whose conspiracy the- 1680 N Vine $1.. 90028: 213-4633148: main concern son ended and the May Fax 213-463 -3159 is the ory on the assassina- disruption such sweeps more than two Steve Coe,assistant editor (networks). tion of John F. Kennedy Mike Freeman, assistant editor (syndication). programs have on pro- weeks off. more than half gram provided the basis for and on -air pro- of the network series Advertising motion flow. "We build the hit movie "JFK." New York for the week of April 13- 212-340 -9860 the "He reminds me a lot cliffs that audience 19 were repeats Lawrence W. Oliver,advertrsing director. (49 of of Garrison, says Sahl, falls right off of," said 93). Surprisingly. six Leslie Lillian Levy, marketing services director who spent five years as Joseph E. Ondrlek East Coast regional Rohr. "Then you have manager shows had higher re- press secretary sales to start all over again." to the for- Rendl T. Schah,sales manager peat numbers than their William While easy mer DA. Sahl, speak- C. Schenekaccount executive. it's money, original airings. Ac- Joan Miller,executive secretary ing at a New York Rohr said, paid programs Televi- Barbara SonnenMd,sa /es assistant cording to NW Ayer. sion Academy are "like a narcotic- Home Improvement Hollywood it's easy have luncheon. praised Hoag- 213- 463 -3148 to just one and ranked Nancy J. Logan, West Coast sates manager Seinjeld, sec- land and other Monitor more. Pretty soon you ond and eleventh for Sandra Klausner, editorial- advertising assistant. Channel executives be- Washington can't stop, as much as you the week. were three cause "they didn't 202-659.2340 may hate it, and you share points higher Doris Kelly,sales service manager seem to think that ideas end up driving your audi- than Mltsi Miller, classified advertising manager their originals. In would Carde Autio,cIassifed sales representative. ence away." throw the audi- Living Color and Cops ence." Advertising Representatives 2 showed a two -share- Lewis Edge & Associates (Southern regional point improvement. and East Coast equipment). 609 -683 -7900; Now it can Old home week Fax 609- 497.0412 while Roseanne and The be promoted Organizers of the Yukari Media Inc.(Japan) (06) 925 -4452: Commis!, jumped one Fax: (06) 925 -5005 Industry sources say NCTA convention, which share point. Distribution is opens a four -day run in William Cunningham, distribution manager. preparing a May Dallas on Sunday (May 212 -545 -5435 sweeps promo and pro- Public interest? 3), were disappointed Circulation graming blitz for Now According to a source that FCC Commissioner Michael Barohatta,subscription promotion director It Can Be Told. with Jim with close ties to Genesis James Quello begged P O. Box 715. Brewster. N.Y t0509 -9873 to 212-545 -5432 o Fax 914 -878 -7317 Lutton. Tribune's vice Entertainment, compa- off a Tuesday panel ses- president of programing. ny chairman and CEO sion featuring two oth- Production Harry Steven$,producnon manager confirming rumors that 'Gary Gannaway has er commissioners (Sherrie Rick Higgs,assistant production manager John Parsons has been expressed the desire to Marshall and Ervin Corporate Relations hired for the unusual. take the New York - Duggan) and CNN talk Patricia A. Vance,dvector interim position based syndication compa- show host . of Broadcasting & Cable Market Place "sweeps story ny public by January But Quello had good rea- consul- Edhoria19O8- 464 -68000 CirculatIon80O-521 -8110 tant." Parsons came over 1993 -the 10th anniversa- son. On Monday, he's Advenising212- 340.9860 from ry of the private corn - expected in Detroit for Paramount Do- the Cahners Consumer /Entertainment 70th mestic Television's com- pany's founding. A Gene- anniversary of Publishing Division peting news magazine sis spokesman would WJR, the dominant AM John J. Beni, senior VP- general manager. strip. Hard Copy. three only say "there is nothing he served for 26 Nell Perlman, senior VP -group publisher Lawrence B. Talshoff,adwser weeks ago. Executive happening" but added years -ultimately as vice producer Marty Berman, that "we've had discus- president and general Cahners Publishing Company who replaced Al Primo sions about taking the manager -prior to join- Terrence M. McDernatt,president-COO. last January. has turned to company public. but ing the FCC in 1974, Reed Publishing (U.S.A.) Inc. Robert L. Krakoff,chairman -CEO.

20 BI- Coastal Apr 27 1992 Broadcasting Thi n k Again...

FULL HOUSE GROWS IN ADULT DEMOS OVER ITS LEAD -IN

ADULTS 18.49 ADULTS 25-54 ADULTS 18 -49 ADULTS 15.54 MARKET TIME Vs. LEAD-IN Vs. LEAD -IN MARKET TIME Vs. LEAD -IN Vs. LEAD -IN New York 6:00PM +19% +33% Mobile 5:00PM +140% +90% Los Angeles 7:30PM +75% +44% Toledo 6:00PM +36% +14% Philadelphia 7:00PM +33% +40% Green Bay 5:30PM +186% +167% San Francisco 5:00PM +250% +350% Portland,ME 4:00PM +125% +40% San Francisco 6:00PM +9% +7% Paducah 5:00PM +260% +120% Washington D .C. 5:30PM +47% +53% Omaha 5:00PM +48% +11% Detroit 5:00PM +400% +300% Las Vegas 6:30PM +44% +43% Detroit 6:00PM +88% +71% Tucson 6:00PM +60% +40% Houston 6:30PM +17% N/C Chattanooga 6:00PM +83% +60% Atlanta 6:30PM N/C +25% Davenport 5:00PM +240% +200% Miami 6:00PM +20% +17% Columbia,SC 6:00PM +214% +163% Pittsburgh 6:00PM +100% +86% Jackson, MS 5:00PM +183% +60% St. Louis 5:30PM +53% +55% Johnstown 6:00PM +20% +18% Sacramento 5:00PM +13% N/C Evansville 4:30PM +24% +23% Phoenix 6:00PM +18% +10% Colorado Springs 5:30PM +40% +45% Orlando 6:00PM +100% +67% Monterey 7:30PM +60% +25% San Diego 5:30PM +120% +80% Peoria 5:00PM +300% +250% Indianapolis 6:OOPM +59% +53% Augusta 5:00PM +175% +144% Portland, OR 6:00PM +240% +225% Eugene 6:00PM +186% +143% Milwaukee 6:00PM +26% +19% Lafayette 5:30PM +31% +45% Cincinnati 6:OOPM +117% +60% Ft. Smith 6:30PM +60% +50% Kansas City 5:00PM +420% +280% Columbus,GA 5:00PM +150% +200% Charlotte 5:30PM +111% +117% Amarillo 5:00PM +50% +35% Charlotte 6:30PM +57% +45% Corpus Christi 4:00PM +7% +15% Raleigh -Durha m 5:30PM +25% +40% Rockford 4:00PM +100% +17% New Orleans 6:30PM +8% +10% Topeka 4:00PM +350% +127% San Antonio 5:00PM +164% +144% Erie 6:30PM +325% +333% Louisville 6:00PM +56% +43% Erie 7:30PM +60% +40% Albany, NY 5:00PM +107% +59% Wichita Falls 5:00PM +400% +275% Flint 5:00PM +217% +167% Sioux City 4:30PM +56% +40% Fresno 5:00PM +94% +75% Joplin 4:00PM +138% +13% Tulsa 5:30PM +50% +45% Bangor 4:00PM +171% +122% Wichita 5:30PM +150% +150% Clarksburg 7:30PM +26% +24% Dothan 4:30PM +9% +6% Elmira 7:00PM +54% +25% Lake Charles 6:30PM +18% +24%

The #1WSt New Off - Network Strip Of '91 -'92! Broadcasting

SERIES FAREWELLS PEPPER MAY SWEEPS 'Cosby,' 'Golden Girls,' 'Night Court,' 'Who's the Boss ?,' 'Growing Pains' and 'MacGyver' are all ending their current network runs By Steve Coe

The May sweeps will be notewor- thy not for the miniseries and made -fors featuring the usual cast of network television actors and actresses but for the number of long - running series that will air final epi- sodes. Among the shows that will end their runs during May are The Cosby Show, Golden Girls, Night Court, Who's the Boss ?, Growing Pains and MacGyver. The final sweeps period of the broadcast year began last Thursday, April 23, and concludes on May 20, according to Nielsen monitoring. The Arbitron measured sweeps began on April 22 and end on May 19. ABC's plans were to kick off its main sweeps programing last Saturday night with three hour -long series -end- ing episodes of Who's the Boss ?, Growing Pains and MacGyver, fol- lowing that up on Sunday with part one of the two -part, four -hour mini- series Stay the Night, starring Barbara Hershey and Jane Alexander. Part two airs tonight. Monday. April 27. ABC will also air several theatricals during May with "Little Monsters" on Satur- day, May 2. "Back to the Future II" Final episodes of NBC's 'Cosby' (top left) and ABC's 'MacGyver' (bottom right) are on Sunday, May 3, "Caddyshack II" calculated to provide some sweeps punch. A wedding on Fox's '90210' (bottom left) on Saturday, May 9, and "Look and a baby on CBS's 'Murphy Brown' are also in the May arsenal. Who's Talking" on Sunday, May 17. Among the specials set to air are a hind the Scenes, an hour -long celebri- with Burt Reynolds' Conversations one -hour special This Is My Life with ty interview show that airs on Tues- With, an hour interview show, and Whitney Houston on Wednesday, day, May 19, and The 6th Annual Elvis: The Great Performances, a May 6. The Best of Barbara Walters Comedy Awards, which airs the next two -hour special, both of which were

on Tuesday, May 12, features selected night at 9 -1 1 p.m. to air on Friday. April 24. Other spe- clips of interviews with John Wayne, CBS's sweeps programing is an- cials scheduled to air include Titanic: Lucille Ball. , Tom and chored by Intruders, a four -hour mini- Treasure of the Deep, an hour -long Roseanne Arnold and Jay Leno. On series starring Richard Crenna and special hosted by . Wednesday, May 13, the network pre- Mare Winningham, which begins Sun- The made -for lineup includes pro- sents the American Bandstand 40th day, May 17, and concludes with part jects starring Sharon Gless, Honor Anniversary from 9 -II p.m. ABC two on Tuesday, May 19. Thy Mother, April 26: Harry Hamlin wraps up its sweeps with Oprah: Be- CBS began its sweeps programing and Teri Gaff, Deliver Them from

22 Television Apr 27 1992 Broadcasting And Agcii n ...

FULL HOUSE GROWS IN ADULT DEMOS OVER PREVIOUS PROGRAMMING

ADULTS 18 -49 ADULTS 25 -54 ADULTS 18 -49 ADULTS 25 -54 MARKET TIME Vs. FEB '91 Vs. FEB '91 MARKET TIME Vs. FEB '91 Vs. FEB '91 New York 6:00PM +56% +100% Wichita 5:30PM +67% +36% Los Angeles 7:30PM +56% +44% Mobile 5:00PM +118% +90% Philadelphia 7:00PM +33% N/C Toledo 6:00PM +58% +129% San Francisco 5:00PM +367% +200% Green Bay 5:30PM +25% +45% San Francisco 6:00PM +140% +80% Portland, MN 4:00PM +125% +91% Washington D.C. 5:30PM +65% +64% Paducah 5:00PM +50% +10% Detroit 6:00PM +50% +33% Omaha 5:00PM +107% +91% Houston 6:30PM +16% +20% Chattanooga 6:00PM +83% +60%

Atlanta 6:30PM > 250% +150% Davenport 5:00PM +79% +80% Pittsburgh 6:00PM +20% +18% Davenport 6:30PM +550% +360% St. Louis 5:30PM +64% +89% Columbia, SC 6:00PM +83% +110% Phoenix 6:00PM +117% + 120% Huntsville 3:30PM +142% +224% Orlando 6:00PM +100% +150% Johnstown 6:00PM +85% +82% San Diego 5:30PM +175% +400% Colorado Springs 5:30PM N/C +7% Indianapolis 6:00PM +50% +53% Monterey 7:30PM +60% N/C Portland,OR 6:00PM +113% +86% Peoria 5:00PM +75% +31% Milwaukee 6:00PM +38% +92% Peoria 6:30PM +25% +20% Cincinnati 6:00PM +86% +33% Augusta 5:00PM N/C +16% Kansas City 5:00PM +18% +19% Eugene 6:00PM +.150% +183% Charlotte 5:30PM ,'138% +86% Ft. Smith 5:30PM +175% +100% Charlotte 6:30PM +83% +60% Ft. Smith 6:30PM + 100% +50% Raleigh- Durham 5:30PM +43% +40% Traverse City 5:30PM +16% +17% New Orleans 6:30PM ,180% + 175% Amarillo 5:00PM +200% +12% San Antonio 5:00PM +61% +57% La Crosse 6:30PM +50% +6% Oklahoma City 6:30PM ,150% +200% Erie 6:30PM +467% +333% Louisville 6:00PM +8% +11% Wichita Falls 5:00PM +94% +43% Albany, NY 5:00PM ,10T% +59% Sioux City 4:30PM +127% +75% Fresno 5:00PM +72% +50% Minot 4:30PM +53% +19% Tulsa 5:30PM +40% +60% Clarksburg 7:30PM +41% +21%

IV I. The #1VW° New Off - Network Strip Of '91 -'92!

Sou,cc. NS Fcb 9ï Evil: The Taking of Alm View, Tues- day, April 28; Veronica Hamel and TRIBUNE STILL OPTIMISTIC ABOUT Nancy McKeon. Baby Snatcher, Sun- day. May 3. and Donna Mills and Lee SLUMPING 'NOW IT CAN BE TOLD' Grant, In My Daughter's Name. Sun- day. May 10. NBC's schedule restructuring for By Mike Freeman despite the fact that it didn't have a the fall results in three one -hour se- New York clearance for its first two ries- ending episodes for The Cosby Despite recent word that WNBC- years," Hacker says of the King Show on Thursday, April 30; Golden TV New York will not be renew- World series (7.7/17 national numbers Girls on Saturday, May 9, and Night ing news magazine strip Now It from the February sweeps) prior to its Court on Wednesday, May 13. May Can Be Told for next season, Tribune clearance on WCBS -TV this season. will also see the final airing of original Entertainment officials remain opti- "Like any other news magazine, episodes on NBC of Matlock and In mistic about the -host- we've had to prove ourselves in early the Heat of the Night, both of which ed half -hour. fringe and late fringe slots because move to competing networks in the The loss of its prime access slot in prime access is entrenched with solid- fall. the nation's top market had competing ly performing incumbent strips." Among the movies scheduled to air, syndicators jokingly labeling the show Los Angeles, the No. 2 ADI mar- NBC has two miniseries in Trial: The "Now It Can Be Folded," but Tri- ket, has presented another thorny Price of Passion, which airs on Sun- bune Entertainment Co. President Don problem, with Tribune O &O KTLATV) day and Monday, May 3 and 4, and Hacker, in an interview with BROAD- downgrading the show from 7 p.m. to Cruel Doubt, scheduled on Sunday, CASTING, pointed out that the rookie 9 a.m. (PT). Hacker acknowledged May 17, and Tuesday, May 19. In investigative strip will continue to air that talks are under way for a new addition, on Sunday, April 12, the on WNBC until the end of August and L.A. clearance. with local station network will air a Hallmark Hall of that talks are ongoing with stations in sources suggesting that Disney -owned Fame, Miss Rose White, which stars the market. independent KCAL -TV has expressed Maureen Stapleton and Maximillian "Inside Edition has kept growing interest in pairing NICBT with Inside Schell. Fox's original programing for the sweeps includes a three -part season finale of Married...with Children, the debut of a third video from his current album, the first spe- cial from the Fox News Service, titled The Last Godfather: The John Gotti Story, and the airing of a live pilot of The Jon Lovitz Show. Fox's sweeps programing began last Thursday night with rock 'n' roll night featuring special guests on each of their series and the debut of Michael Jackson's new video, which was to air prior to Beverly Hills 90210. On Sun- day, May 3, Fox airs the first part of a three -part season- ending storyline from Married...with Children. The second and third parts air on May 10 and 17. A PORTRAIT OF JENNY In the first of three reality -based specials, the life of convicted mob- Amer Bros. Domestic Television Distribution officially proclaimed ster John Gotti is examined in the VT The Jenny Jones Show a firm go for its second season in 1992 -93 (as hour -long special that airs on Satur- reported in "Bi- Coastal," March, 30) at a press conference in Los day, May 9. Subsequent specials in- Angeles (BROADCASTING, April 20). Key in the decision to go ahead with clude Trial and Error, Friday, May year two on the first -run hour, according to Dick Robertson, president of 15, which looks at the cases of peo- domestic sales for WBDTD, was the re- signing of Pinelands Inc.'s wwoR- ple wrongly convicted, and The TV New York and NBC O&O's KNBC -TV Los Angeles and WMAQ -TV World's Biggest Lies, highlighting Chicago. The other deciding factor, Robertson says, has been the show's famous hoaxes, on Saturday, May climb from a 1.6 debut rating (NSS) to a most recent 2.2 national rating 16. over the past eight months. Robertson estimated that the first -run hour has Fox wraps up its sweeps program- been renewed in over 60% of the U.S. so far. Shown at the press ing with the broadcast of The Jon Lo- conference (above) are: Top row, 1 -r -Jim Paratore, President, Telepic- vitz Show, the pilot for a half -hour tures; David Salzman, executive producer. Seated, I -r-Reed Manville, sketch comedy show. The pilot airs on president and general manager, KNBC -TV; Jenny Jones; Dick Robertson. Sunday, May 17, from 9:30 -10.

24 Television Apr 27 1992 Broadcasting A p1 d Again.

mily Fa Matte r

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MIB Mine r Mullett P p o D l' r' T I O Y 9 WARNER BROS. DOMESTIC TELEVISION VIVMAR DISTRIBUTION A Time Warner Company

iï 1W2 Pima 13n. tx.:\II Niphn Nren.d. Edition, which the station picks up from KABC -TV for prime access next '90210' PREPS FOR ROLLOUT season. The possibility of obtaining a news- oriented syndicated access block Worldvision guarantees 100 episodes for stripping may be the kind of lead -in KCAL offi- cials are looking for the station's By Mike Freeman "We have a lot of unsolicited inter- three -hour prime time news block. est in this series," Ryan says. "We Michael Eigner, president and gener- Worldvision Enterprises, are committed to achieving the best al manager of Tribune -owned wPIX(TV), through trade ads that started per- episode price, be it syndication or which aired double -runs of NICBT last appearing last week, has offi- cable. Obviously, we feel we can fall (at I p.m. and 7 p.m.) before sur- cially entered the highly rated Beverly achieve our highest revenues in syndi- rendering the show to WNBC -TV, said Hills 90210 series into off-Fox syndi- cation, particularly if we're able to get Tribune Entertainment has yet to ap- cation. Worldvision Enterprises Presi- early fringe, prime access and late proach the station, but he said he is dent and CEO John Ryan acknowl- night clearances on a strong lineup of "definitely interested" in picking up the edges that the New York -based stations." show. He also said it is within the realm syndicator will be talking to "every- Because Beverly Hills 90210 is an of possibility that 7 p.m. could again be one," including broadcasters and ca- off-Fox series, it, like Columbia Pic- slotted with NICBT. "I was happy with ble channels, to get the highest possi- tures Television's Married... with the show [ NICBT], so we certainly ble license fees and/or barter Children, is exempt from the Prime would be open to hearing their pitch," advertising revenues. Time Access Rule, which bars off- That all depends, according to in- The popularity of 90210 with teen- network series from airing on top -50 dustry sources, on whether Now It agers has independent station execu- network affiliates in 6 -8 p.m. time Can Be Told improves its performance tives hoping the Fox show's sought - slots. However, given the preponder- during the current May sweeps period. after younger demographics will ance of first -mn strips performing Following the February sweeps, the follow in syndication. But several in- strongly on network affiliates, even program averaged a 3.2 rating/10 dependent general managers can- KTLA(TV Los Angeles' general manag- share (NSI) and was down from both vassed by BROADCASTING said those er Steve Bell says independent stations its lead -in programing and previous same teen audiences tend to be the may be reluctant to slot a teen -skew- February 1991 time period perfor- most fickle when it comes to teen ing drama in 6 -8 p.m. time periods. mances. (In New York, NICBT aver- idols -such as 90210 stars Luke Per- Roger Ottenbach, general manager aged a bottom- ranked 5/8 for wNBC, ry, Jason Priestly and Shannon of KCPQ -TV Seattle, believes 90210 while KTLA suffered with a similarly Daugherty. will have stronger appeal to stations if bottom- ranked 5/7 at 7 p.m.) Ryan told BROADCASTING the com- it is marketed for 4 -6 p.m. As a Fox Jim Lutton, vice president of pro- pany is guaranteeing 100 episodes for affiliate, Ottenbach says his station graming for Tribune Entertainment, stripping now that Fox Broadcasting and other Fox affiliates may find says the series has grown from a 2.7 Co. has given the Spelling Entertain- 902/0 a "strong transition vehicle" rating (NSS) for its debut to a 4.2 rating ment- produced series a two -year series from their daily 3 -5 p.m. Fox Chil- for the week ending April 5, a 57% order (30 episodes each season), mak- dren's Network cartoon programing. increase. Lutton stressed that much of ing fall 1994 the likeliest trigger date Ottenbach says of the 90210's Thurs- that national growth is due to the show for the series. He says that Worldvi- day 9 p.m. network airings on Fox: being taped day and date, rather than sion will be canvassing over 100 sta- "We've found that more parents are the previous practice of shooting epi- tions within the next two weeks, but watching in this market and in others, sodes several days in advance. said that it will also include pitches to so it's getting some strong demos Marty Berman, who took over the several cable channels. across the board." executive producer post last January from Al Primo, has hired a "sweeps" programing consultant and five new field producers (see "Bi- Coastal "). SAATCHI SURVEY PREDICTS Several station and rep sources esti- mate that Tribune has invested $250,000 to $300,000 per week (or NETWORKS' FALL STRATEGIES approaching $12 million for the first By Steve Coe season), but add that Rivera's per- were actually up. Looking ahead to ceived "tabloid" journalism reputa- the 1992 -93 season, which the report tion has held down NICBT's ad reve- In Saatchi & Saatchi's annual sur- says the networks "seen to be ap- nues to $3 million, in addition to vey of network program develop- proaching in a more upbeat mood." roughly $3 million in license fees. ment and prognostications for the Saatchi makes some predictions about That would lead to an estimated $5 fall, the advertising agency takes note what moves each of the networks - million -$6 million first -year loss on that the just -completed I991 -92 sea- including Fox -may make to improve the series. Hacker would not comment son was the first "in 15 years ] in their standing in the ratings. on finances, but said Tribune has which] three -network shares did not Despite ABC's fall to third place "certain production efficiencies," decline from the previous year this season, "the network can take compared to other similarly budgeted and...the first time since the mid -80's syndicated news magazines. ]that] average three -network ratings Continuer on page 59.

26 Television Apr 27 1992 Broadcasting Nielsen

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01992 King World. I RIy1Ks Reserved. Broadcasting's Ratings Week Gi Apr 13 -19 ABC CBS NBC FOX MONDAY 8.0/13 13.4/22 10.2/17 4.6/8 8:00 24. Evening Shade 11.8/20 16. Fresh Prince 13.2/23 91. Fox Night at the 8:30 26. Brooklyn Bridge 11.3/19 22. Blossom 12.1/20 66. ABC Monday Night Movies-Say Anything 9:00 4. Murphy Brown 15.3/24 Movie News 4.6/8 -Broadcast 59. NBC Monday Night 9:30 8. Designg Wmn 14.2/23 8.0/13 Movie -Parker Kane 10:00 10. Northern Exposure 9.0/15 10:30 13.9/24 TUESDAY 15.0/25 11.4/19 10.6/18 NO PROGRAMING 8:00 7. Full House 1.4.6/26 63. Mann & Machine 20. Rescue: 911 12.4/21 8:30 2. Home Improvmt 18.3/30 8.5/15 9:00 1. Roseanne 20.2/32 32. CBS Tuesday Movie 36. Law and Order 10.7/17 9:30 5. Room for Two 15.0/24 - Ned Blessing: Life Story 10:00 30. Civil Wars 11.0/19 10.9/18 18. Dateline NBC 12.7/22 10:30 WEDNESDAY 10.1/17 8.3/15 12.2/21 NO PROGRAMING 8:00 48. Wonder Years 9.7/18 67. Royal Family 7.7/14 5. Unsolved Mysteries 8:30 50. Doogie Howser 9.6/16 65. Davis Rules 8.4/14 15.0/26 9:00 55. Room for Two 9.2/15 80. What About Me? I'm 11. Seinfeld 13.7/23 9:30 48. Sibs 9.7/16 Only 3 6.4/11 27. Dear John 11.2/19 10:00 58. Quantum Leap 29. Homefront 11.1/20 38. 48 Hours 10.5/19 10:30 9.1/16 THURSDAY 10.5/19 9.6/17 12.0/21 8.8/15 8:00 45. Cosby 9.9/19 44. Simpsons 10.1/19 51. Top Cops 9.5/18 8:30 41. A Diffmt World 10.3/19 70. Drexell's Class 7.3/13 61. Columbo 8.9/16 9:00 16. Cheers 13.2/22 61. Beverly Hills 90210 45. Street Stories 9.9/17 9:30 25. Wings 11.7/19 8.9/15 10:00 12. Primetime Live 13.6/24 53. Human Factor* 9.3/16 13. L.A. Law 13.4/23 10:30 FRIDAY 11.9/23 7.0/14 9.0/17 6.1/12 8:00 33. Family Matters 10.8/22 88. Tequila and Bonetti 79. America's Most Wanted 45. Matlock 9.9/20 8:30 30. Step By Step 11.0/22 5.5/11 6.5/13 9:00 33. Dinosaurs 10.8/20 77. Sightings* 6.7/13 67. CBS Friday Movie 9:30 37. Baby Talk 10.6/20 - 91. Hidden Video 2 4.6/9 Murder Times Seven 63. Fifth Corner* 8.5/16 10:00 9. 20/20 14.0/27 7.7/15 10:30 i SATURDAY 7.7/15 6.3/13 10.2/20 8.0/16 8:00 74. Who's the Boss? 6.8/14 83. Daffy's Easter 6.1/13 43. Golden Girls 10.2/21 69. Cops 7.5/16 8:30 78. Billy 6.6/13 87. Claymation Easter 5.7/11 38. Powers That Be 10.5/21 55. Cops 2 9.2/18 9:00 81. Tequila and Bonetti 27. Empty Nest 11.2/22 59. Code 3 9.0/17 72. Perfect Strang. 7.2/14 9:30 6.2/12 41. Nurses 10.3/20 83. Hidden Video 6.1/12 10:00 74. Trials of Rosie O'Neill 53. The Commish 9.3/19 JG. JIiICIJ 9.4/19 10:30 6.8/14 SUNDAY 9.8/18 13.7/25 7.8/14 8.1/15 7:00 83. Against All Odds 6.1/14 93. True Colors 4.5/10 86. Life Goes On 5.8/13 3. 60 Minutes 15.4/34 7:30 81. Against All Odds* 6.2/13 90. Parker Lewis 5.0/11 8:00 20. Am Fun Hme Vid 12.4/23 18. Murder, She Wrote 74. Mann & Machine 73. Roc 6.9/13 8:30 12.7/23 6.8/12 23. In Living Color 12.0/21 9:00 33. ABC Sunday Night 13. Married w/Childn 13.4/22 15. CBS Sunday Movie 9:30 Movie -Pink Cadillac - 55. NBC Sunday Night 38. Hemlan's Head 10.5/17 Kraft's: The Secret 10.8/18 Movie -Revolver 9.2/16 10:00 13.3/23 70. Std by Your Man 7.3/13 10:30 89. Get a Life 5.4/10 WEEK'S AVGS 10.4/19 10.1/18 10.2/18 7.3/13 SSN. TO DATE 12.1/20 13.7/22 12.2/20 8.0/13

RANKING /SHOW (PROGRAM RATING/SNAREI *PREMIERE SOURCE A.C. NIELSEN YELLOW TINT IS WINNER OF TIME SLOT 32 Television Apr 27 1992 Broadcasting When You're Considering Your Company's Financial Needs, Consider One More Thing.

Consider the firm that is an experienced advisor to a broad base of domestic and international media and communications companies. Consider the firm with expertise in financing, mergers and acquisitions and research. Consider the firm that can structure and execute a range of transactions. And consider the firm that builds long -term strategic relationships by pooling all of its resources to help its media and communications industry clients meet their financial objectives in all market conditions. In short, consider the firm that is as committed to your industry as you are. Consider Goldman Sachs.

Goldman Sachs 1991 Media and Communications Transactions

Client Transaction Bertelsmann AG 5146 million senior debt offering Cablevision Systems Corporation Fairness opinion CBS Inc. Sale of Paley Estate minority interest Cencom Cable Associates, Inc. Sale of substantial majority interest to Crown Media, Inc. Cencom Cable Entertainment Inc. Debt repurchase Cencom of Alabama, L.P. Private placement of equity Comcast Corporation $125 million senior subordinated debt offering Crowley Cellular Limited Partnership Divestiture of Illinois cellular properties to Southwestern Bell Corp. The Dun and Bradstreet Corporation Divestiture of Donnelley Marketing, Inc. and Carol Wright Sales, Inc. Eurostellae BV/English Sports, Inc. Acquisition of television interests of WH Smith Group PLC Grupo Televisa, S.A. de C.V. 5863 million initial public offering John Street Partnership Cellular assets acquired by Vanguard Cellular Knight -Ridder, Inc. $152 million common stock offering Knight -Ridder, Inc. $160 million senior debt offering Macmillan, Inc. Divestiture of Macmillan Computer Publishing division to Simon & Schuster, Inc. MCA INC. Medium term note program Midwest Communications, Inc. Sale of substantially all of its assets to CBS Inc. Mtel $25 million common stock offering MteVSingapore Telecom Private purchase of equity in AMSC PolyGram Finance, B.V. Private placement of mandatorily exchangeable subordinated notes The Reader's Digest Association, Inc. $665 million common stock offering Reed International P.L.C. $125 million senior debt offering Rogers Cantel Mobile Communications Inc. 5250 million initial public offering R.R. Donnelley & Sons Company $150 million senior debt offering Seattle Times Co. Private placement of senior debt THORN EMI plc Acquisition of 50% interest in SBK Records not already owned by THORN EMI plc THORN EMI plc Divestiture of THORN EMI Software Division to management and CIN Ventures THORN EMI plc Private placement of senior debt Time Warner Inc. $2.8 billion common stock rights issue The Times Mirror Company Medium term note program The Times Minor Company $100 million senior debt offering Viacom International Inc. S291 million common stock offering Viacom International Inc. $200 million senior subordinated debt offering The Walt Disney Company Medium term note program Wolters Kluwer ny $103 million convertible debt offering

New York London Tokyo Boston Chicago Dallas Fnnkrun fioklman Hong Kong Houston Los Angeles d('hS Memphis Miami Montreal Paris Philadelphia San Francisco Singapore Sydney Toronto Zurich Broadcasting

TV STATION BUSINESS SHOWS MODEST FIRST- QUARTER IMPROVEMENT Despite Gulf War comparisons, revenue growth mostly weak

By Geoffrey Foisie But almost all TV station groups ton Post Co. also increased only 2% reported single -digit revenue increases for the quarter-compared to an I I% First -quarter financial results for or declines. Granite Broadcasting's decline in last year's period. And Me- TV station owners are evidence operating cash flow gained 23%, to dia General said its broadcast televi- that a recovery in the broadcast $2.5 million, on a 7% increase in net sion stations have "...yet to realize economy still has a way to go. Even revenue, to $8 million. The company any significant strengthening in adver- with favorable comparisons against said non -political national advertising tising revenue, which typically accom- the first quarter of 1991 when the Gulf gained 14 %, while station operating pany an improved economy." Wes- War affected revenue and, in some expenses declined slightly. Gannett's tinghouse Broadcasting reported cases, costs, group owners last week broadcasting operating income gained roughly flat revenue, while operating for the most part reported only modest 34 %, to $5.6 million, on a 3% reve- expense reductions helped the group's revenue increases, and, in some cases, nue increase, to $78.8 million. Televi- profit margin. declines. Still, most profit margins sion revenue gained 6% while radio Multimedia said broadcasting cash gained, due to cost controls. revenue declined. flow fell by more than 10% for the third NBC fit in with the trend, saying that McGraw -Hill said its TV stations year in a row, to $7.7 million, on a operating profit "rebounded somewhat had a 7% gain in operating income, to slight decline in revenue, to $31.3 mil- on slightly lower revenues." $5.4 million, on a 4% gain in revenue, lion. The company blamed a "sluggish The largest of the broadcasting to $23.3 million. Pulitzer said broad- retail advertising environment." groups, Capital Cities/ABC, said reve- casting operating cash flow gained Independent- oriented TV groups nue fell 16% in the first quarter. The 24% -compared to a 34% decline in also did not fare as well. Revenue at ABC TV network reported a first -quar- the first quarter of last year -to $5.3 Tribune Television declined I% while ter loss on a "substantial" decline in million, on a 2% gain in revenue, to Gaylord's broadcasting division post- revenue. Operating earnings for the $24.6 million. ed a 3% decline in revenue, to $27.9 owned TV stations declined for the sec- TV station revenue at the Washing- million. ond year in a row. this time "signifi- cantly," on a moderate decrease in rev- enue. Broadcasting segment numbers, MADONNA, WARNER including Video Enterprises, reported income of $86.2 million, down 40%, FORM MAVERICK on net revenue of $842.8 million. adonna and Time Warner have Groups with a preponderance of formed Maverick, a multimedia CBS affiliates, such as Meredith entertainment company consisting Broadcasting, showed strong revenue of TV, film, merchandising and growth, because of the Super Bowl book publishing divisions, as well and the winter Olympics. Times Mir- as a record label and music publish- ror Broadcasting said revenue, more ing company. than half of which is derived from On the less glamorous side, Time CBS affiliates, jumped 19.6% to Warner reported a first- quarter net $23.2 million. Operating income in- income of $3 million, versus a net creased sevenfold, to $5 million. loss of $50 million for the same Belo broadcasting profit jumped period last year. Operating income 73% to $8.8 million, on a 15.5% reve- was $561 million on revenue of $3 nue increase, to $43.5 million. Belo billion, compared to $530 million has three CBS affiliates and two sta- on revenue of $2.8 billion for first - tions which benefitted from political quarter 1991. -ma advertising in .

34 Business Apr 27 1992 Broadcasting Changing Hands

This week's tabulation of station and system sales ($250,000 and above) CONSISTENTLY KLZ(AM) Denver Sold by Summit headed by J. Kent Nichols and has no Communications Corp. to Donald other interests. Buyer is headed by Crawford for $1.5 million. Seller is Edward Atsinger and the Roland Hinz ... no one sells more radio principally owned by trustees of the and Lila Hinz Living Trust. Atsinger and television properties, is a principal in Salem Communica- Gordon Gray family and owns WAOK in bull and bear economies, (AMI -WVEE(FM) Atlanta; WCAOtAM)- tions. which controls: WMCA(AM) New WXYV(FM) Baltimore; WFYR -FM Chi- York; KGER(AM) Los Angeles; in large, medium and small cago; KJMV(FM) Dallas; KHVNIAMI WYLL(FM) Chicago; WAVA(FM) Wash- markets. Fort Worth; WONEIAM)- WTUE(FM) ington; WEZEIAM) Boston; KGNWIAM) Dayton, Ohio; KAZY(FM) Denver and Seattle; WKPA(AM)- WORD(FMI Pitts- WRKS -FM New York. Buyer is the burgh; KPDQ -AM -FM Portland: principal of Crawford Broadcasting KLFE(AM) Riverside -San Bernardino; Co. and owns WDJZ(FM) Birmingham, KPRZ(AM) San Diego; KDARIFMI Ox- Ala.; KBRT(AM) Avelon, Calif.; WYCA nard and KAVC(FM) Rosamond, all (FM) Hammond, Ind.; WMUZ(FM) De- Calif., and WRFDIAM) Columbus, troit; WDCX(FM) Buffalo, N.Y., and Ohio. Atsinger is also a principal in KPBCIAM) Garland, Tex. KLZ is full - KKLA(AM) Los Angeles, KFAX(AM) Providing the Broadcast Indus- timer on 560 khz with 5 kw. Broker: San Francisco, KKXX(FM) Bakersfield try with Brokerage Services H.B. La Rue. Media Brokers and KEZLIFM) Fowler. all California. Based Strictly on Integrity, is mhz with WS.IP(AM)- WBLN -FM Murray, Ky. KATM(FM) on 100.7 13.5 Discretion and Results. Sold by Starlite Communications Inc. kw and antenna 2,218 feet above aver- to WML Communications Inc. for age terrain. Brokers: Media Venture BRIAN E. COBB $1.225 million cash. Seller is headed Partners and Kalil & Co. CHARLES E. GIDDENS by Michael G. Karem and has no other WVGA(TV) Valdosta, Ga. Sold by 703-827-2727 broadcast interests. Buyer is headed Morris Network Inc. to Tallahassee by Sam Parker and has no other broad- RANDALL E. JEFFERY Channel 27 Inc. for $850.000. Terms: cast interests. wsJP has C &W format 407-295-2572 $700.000 cash at closing and on 1 130 khz with 2.5 kw day and 250 ELLIOT B. EVERS $150.000 five -year noncompete cove- w night. WBLN -FM has AC format on 415-391-4877 nant. Seller is headed by Charles H. 103.7 mhz with 100 kw and antenna Morris, and has interests in WMGT(TV) 661 feet above average terrain. Macon, Ga: WDHN(TV) Dothan. Ala.. RADIO and TELEVISION BROKERAGE KATM(FM) Colorado Springs Sold and KARK -TV Little Rock. Ark. Buyer FINANCING APPRAISALS by Surrey Front Range LP to Falcon is headed by Elio Betty Jr., and is Media Inc. for $950,000. Seller is licensee of WTXL -TV Tallahassee. Fla. wvGA is ABC affiliate on ch. 44 with PROPOSED STATION TRADES 1.285.3 kw visual. 257 kw aural and By volume and number of sales antenna 920 feet above average ter- rain. This Week: WBTI(FM) Lexington, Mich. CP Inc. AM's $304,500 5 sold by Vector Broadcasting to Hanson Communications Inc. for FM's $1,002,500 4 $350.000. Terms: $300.000 cash at MEDIA VENTURE AM -FM's $1,750,000 2 closing and $50.000 consulting agree- PARTNERS TV's $860,000 2 ment. Seller is headed by Timothy DC Martz, and is also permittee of WASHINGTON, Total $3,917,000 13 WXEB(FM) Chateaugay. N.Y., and ORLANDO SAN FRANCISCO 1992 to Date: WKNW -FM Canaan. Vt. Martz has 90% AM's $15,104,586 53 interest in permittees of WBFX(FM) Grand Marais. Minn.. KYWG(FM) $49,775,746 71 FM's Sarles. N.D., and in licensees of AM -FM's $62,449,925 42 WKNW(AM)- WYSSIFM) Sault Ste. Ma- TV's $251,190,620 18 rie, Mich., and WFST(AM) -WBPW(FM) Caribou- Presque Isle, Maine. He has Total $378,520,877 184 80% interest in licensees of WFNUFM) For 1991 total sec Jan. 27. 1992 BNUAxASrN(I. Sturgeon Bay, Wis.. WZNLIFMI Nor-

Broadcasting Apr 27 1992 Business 35 way, Mich., and in permittees of Seller is headed by William R. Rice, it, $155,000 cash at closing and WENL(FM) Gladstone and WXL(FM) receiver, who was also appointed re- $147,000 five -year promissory note at Baraga, both Michigan. Martz also ceiver for KwzD(FM) Hamlin, Tex., 6%. Seller is headed by Robert E. has applications pending for construc- recently sold ("Changing Hands," Johnson, and has no other broadcast tion of FM translators in New York Feb. 3). Buyer is headed by Ralph A. interests. Buyer is headed by Scott R. state. Buyer is headed by Lee C. Han- Guamieri Jr., who is sales manager of O'Neil and has no other broadcast in- son, and is licensee of WPHM(AM) Port station. WKK( has AC format on 94.3 terests. WKOA -FM has diversified for- Huron, Mich. WBTI has CHR format mhz with 2.2 kw and antenna 448 feet mat on 94.5 mhz with 3.47 kw and on 96.9 mhz with 3 kw and antenna above average terrain. antenna 426.4 ft. above average ter- 328 feet above average terrain. WKOA -FM Murrells Inlet, S.C. CP rain. WKKI(FM) Celina, Ohio Sold by sold by Inlet Radio Systems Inc. to Kempff Communications Co. to The Kings Road Radio Inc. for $322,000. For other proposed and approved Sonshine Corp. for $325,000 cash. Terms: $20.000 earnest money depos- sales see "For the Record," page 62.

Advertising /, Marketing

REPS UNITE ON ELECTRONIC DELIVERY SYSTEM Major rep firms are devising specifications for electronic system that would reduce paperwork between reps and ad agencies

By Sharon D. Moshavi viewed by prospective vendors. move to electronic communications, One main goal the group has is fearing it will lose perceived edge in SCation reps, long divided on the ownership of the electronic system, selling, according to sources. Despite issue of electronic communica- according to Donald Robinson, presi- this historical stance, TeleRep has tions systems, have come togeth- dent, Seltel Inc. The reps ideally been present at the meetings. although er to create one industrywide system. would like to own the entire system one rep called their presence "almost This represents a major shift by some and have a vendor serve merely as a obstructive." TeleRep executives did reps who had objected not just to the contracter, to insure the independence not return phone calls. kind of system to use, but whether to of the network. At most, the reps Seltel also resisted joining the Don- have one at all. would agree to relinquish half owner- ovan group, but was in favor of the The major rep firms, including ship of any system that was devel- concept of an electronic industrywide ABC and CBS's O &O sales units, oped, says Robinson. system even prior to its acquisition by have been meeting for the past two The reps have come together, it Katz, says Robinson. Rather, Seltel months to develop a list of specifica- seems, because of concern as to what was displeased with the choice of tions for an electronic system .that would happen if they do not. "We Donovan. "We felt they were tied too would reduce paperwork and, there- saw we could end up having the rep closely to the agency community," he fore, expense in communications be- community divided," says Olson. says. tween reps and advertising agencies. That was the way it seemed last year The reps are essentially expecting According to Tom Olson, president, at this time, when four of the reps to create a system to handle such Katz Continental Television, the (Katz, Blair Television, MMT Sales aspects as makegoods, invoicing and group is close to coming up with a and the defunct NBC Spot Television inventory tracking. A major concern wish list for a system, and is likely to Sales unit) teamed up with Donovan for reps such as Seltel, TeleRep and put out a proposal within the next few Data Systems Inc. to jointly develop Petry Television in creating an elec- months to be bid on by vendors inter- the Advertising Document Delivery tronic communications network has ested in designing it. There is still no System (ADDS). The rest of the reps been that such a system would di- unanimity within the group or reps as did not jump on the bandwagon, as the minish the reps' role. Most of the to what the system should look like, others had hoped. The ADDS test con- concern is directed at electronic avail nor is there certainty that everyone tinues (Donovan is funding it) but requests, which is part of the DDS will participate in the completed plan. Donovan is aware of the reps' meet- system. That function, however, MMT Sales President Jack Oken, who ings, and will have to be a bidder does not seem to be among ad agen- brought the committee together, along with other vendors, says Olson. cies' requests. "I don't think that stresses that talks are still in prelimi- The reps who have resisted banding would be appropriate either," says nary stages. A meeting was scheduled together until now have not all done so Jean Pool, senior vice president, di- for last Friday (April 24) to try to for the same reasons. Only one, Tele- rector of local broadcast, J. Walter complete a proposal that could be re- Rep Inc., has actively opposed the Thompson.

36 Business Apr 27 1992 Broadcasting Broadcastingo

MERCURY IS NEW MARK OF CREATIVITY Radio industry to award $200,000 in cash prizes for advertising excellence

By Peter Viles

In an aggressive attempt to grab Madison Avenue's attention, the radio industry has created a new awards program -complete with $200,000 in cash prizes -to reward the writers of the most creative adver- tisements on radio. The top prize for the creator of the best radio commercial that aired in 1991: $100,000 in cash, plus a spe- cially designed glass trophy from Tif- fany & Co. The prizes, to be known as the Mer- cury Awards, will be presented June 4 during a black -tie event at the New York Hilton emceed by Dick Clark. The awards are sponsored by the Ra- dio Creative Fund, which was founded by Group W Radio and has grown into an industry-wide partnership adminis- tered by the Radio Advertising Bu- reau. The Magazine Publishers of Ameri- ca have sponsored a similar awards cies, production companies and free- moves it up another notch," he said. program since 1981, each year pre- lancers. In addition to the $100,000 Mercu- senting the Kelly Award, along with The semifinalists range from a spot ry Gold Award, the Creative Fund will $ 100,000, to the creators of what is called "Party," produced for Stein - award four $20,000 Mercury Silver judged to be the best magazine adver- feld's Pickles by the Oregon -based Awards and 15 Mercury Bronze tising campaign. firm of Marx Knoll Denight & Dodge, Awards of $1,000 each. Judging will But with nearly $200,000 in cash to three "Ads Against AIDS" pro- be conducted by a panel of advertising prizes donated by various firms that duced by the California -based firm of executives, and there will be only one, belong to the Creative Fund, radio in- Stupid Radio. all- encompassing category. The list of dustry leaders say the Mercury Radio industry leaders, eager to at- finalists will be announced May 4 at Awards will be the biggest monetary tract senior advertising executives at a the RAB's board of directors meeting. award ever offered to the advertising time when national spot radio revenue The awards take their name from industry. In other words, "Everybody is slipping, are offering free tickets to Orson Welles' celebrated "Mercury ponied up a lot of money," said Nick the event to senior management and Theater," which produced landmark Verbitsky, chairman and chief execu- creative directors of major advertising radio programing including "The War tive officer of the Unistar Radio Net- firms. In addition, the industry com- of the Worlds." works and event chairman for the missioned a series of humorous radio In addition to the cash awards, the Mercury Awards. spots to promote the event, and sta- Creative Fund will present a $10,000 The competition began five months tions in major markets were to begin fellowship to a student who participat- ago and attracted 600 applications, running the ads this week. ed in Ad Lab, a series of hands -on which have since been narrowed down "We want advertising's top people advertising seminars the fund orga- to a list of 169 semifinalists represent- to join us," said Verbitsky. "This cre- nized at Fordham University this ing the work of 58 advertising agen- ates an awareness of radio -it just year.

Broadcasting Apr 271992 Radio 37 WINTER ARBITRON RATINGS TOP SIX MARKETS

Station Format Fall Winter Station Formar Fall Winner Station Format Fall Winter

1. New York 3. Chicago 5. Philadelphia WRKS (FM) Urban 5.2 5.5 WGN (AM) MOR/Talk 8.5 8.8 KYW (AM) News 7.6 8.4 WLTW (FM) Soft AC 5.8 5.4 WGCI (FM) Urban 6.8 6.8 WUSL (FM) Urban 6.8 7.1 WBLS (FM) Urban 4.4 4.9 WBBM (FM) CHR 5.1 5.0 WMMR (FM) AOR 7.2 6.2 WMXV (FM) Soft AC 4.2 4.3 WUSN (FM) Country 3.8 4.7 WEAZ (FM) AC 5.1 6.0 WCBS (FM) Oldies 4.9 4.2 WBBM (AM) News 5.1 4.0 WYSP (FM) Classic Rock 6.2 5.9 WXRK (FM) Classic Rock 3.9 4.1 WWBZ (FM) AOR 3.8 4.0 WPEN (AM) Nostalgia 4.3 5.5 WOR (AM) Talk 3.3 4.0 WVAZ (FM) Urban 4.2 3.9 WEGX (FM) CHR 4.9 4.9 WQHT (FM) CHR 4.8 3.9 WXRT (FM) AOR 3.3 3.8 WWDB (FM) Talk 4.7 4.8 WINS (AM) News 4.1 3.8 WLIT (FM) AC 3.4 3.7 WXTU (FM) Country 4.9 4.3 WNEW (FM) AOR 3.8 3.7 WJJD (AM) Standards 3.2 3.4 WYXR (FM) AC 3.8 4.2 2. Los Angeles 4. San Francisco 6. Detroit KPWR(FM) CHR 4.3 6.0 KGO (AM) News/Talk 8.4 8.4 WJR (AM) News/Talk/AC 9.3 8.3 KITS (AM -FM) CHR 4.9 5.0 KCBS (AM) News 5.5 4.9 WJLB (FM) Urban 6.6 6.3 KOST (FM) Soft AC 6.0 4.8 KMEL (FM) CHR 5.3 4.6 WWJ (AM) News 6.3 6.2 KWKW (AM) Spanish 3.8 4.2 KFRC (AM) Nostalgia 4.3 4.5 WWWW (FM) Country 5.3 5.0 KBIG (FM) AC 3.2 4.2 KOIT (FM) Soft AC 3.0 3.9 WXYT (AM) NewsTalk 4.3 4.8 KKBT (FM) Urban 3.8 3.8 KSAN (FM) Country 2.9 3.7 WLTI (FM) Soft AC 3.8 4.7 KLOS (FM) AOR 4.4 3.5 KNBR (AM) Talk 3.3 3.4 WHYT (FM) CHR 4.4 4.6 KRTH (FM) Oldies 4.0 3.5 10O1 (FM) AC 2.7 3.3 WLLZ (FM) AOR 4.3 4.5 KABC (AM) Talk 4.2 3.4 KSOL (FM) Urban 2.9 2.8 WJOI (FM) Easy 3.9 4.4 KLVE (FM) Spanish 4.0 3.3 KARL (FM) AC 2.7 2.8 WKQI (FM) CHR 4.7 4.4

Source: Arbitron. Persons 12 plus, total week, Winter 1992.

MORE TOP-LEVEL CHANGES ANNOUNCED AT UNISTAR Programing chief Salamon to head West Coast office; Teeson to form own company

By Peter Viles Storer Radio before joining in the founding of United Stations. In what appears to be the last trick- "Ed and I have been colleagues, le of executive changes stemming partners and friends for 17 years from its formation by merger in now," Verbitsky said. "I have no 1989, the Unistar Radio Networks put doubt that Ed's effective leadership longtime programing chief Ed Sala- will translate perfectly into the satel- mon in charge of the network's new lite format arena." West Coast office and said goodbye to On Monday (April 20), Unistar's another Colorado -based executive. senior vice president for affiliate rela- The changes come one month after tions, Jim Teeson, resigned to start his Unistar's Colorado -based co- chairman own media services company. Teeson, and chief executive officer C. T. a veteran of the Transtar Radio Net- "Terry" Robinson resigned, leaving works, joins several other former management of the networks to the Transtar executives who have departed other co- chairman and CEO, Nick Unistar, including Robinson, Gary Verbitsky. Fries (now president of the Radio Ad- On April 15, Verbitsky announced Unistar's CEO Nick Verbitsky vertising Bureau) and operations di- he had chosen Salamon to run Unis- rector Tom Page. tar's new West Coast offices in Valen- A native of Pittsburgh, Salamon "I've had an enjoyable and produc- cia, Calif. Salamon, who joined Ver- first made his mark in radio at KDKA, tive five years with Transtar and Unis- bitsky and Dick Clark in founding where he pioneered the technique of tar," Teeson said. "I have the utmost United Stations in 1981, will retain his call -out music research in the early respect for Nick Verbitsky, Ed Sala- title and duties as president of pro- 1970's. He later became program di- mon, Bill Hogan and many of my graming and will take on management rector at WHN(AM), then New York's colleagues. There's a tremendous pool of the Valencia office, with responsi- dominant country station, and also of talent and some of this country's bility for Unistar's satellite formats. served as national program director for best broadcasters at Unistar."

38 Radio Apr 27 1992 Broadcasting Radio Extra EXPANDING THE HORIZONS OF REPORTING ABOUT RADIO MARCH '92 Living without Arbitron: Can EZ do it? Group owner comes up with a novel method for pricing inventory: supply and demand

By Peter Viles stick with it for 90 days." Box, meanwhile, is preparing his Box says his decision to let EZ's sales staffs for the world of ratings - When EZ Communications Arbitron contract lapse was born of free selling, and is also encouraging made good on its threat to frustration rather than innovation. He the formation of another national rat- drop Arbitron's radio ratings says he's bothered by the high cost of ings system. But on the second count, service, the Fairfax, Va. -based com- the service ($1.1 million per year for he isn't particularly hopeful. pany put itself at the forefront of ef- EZ's 14 stations) and by Arbitron's "I don't think anyone really wants forts in radio to break out of the cost - unwillingness to respond to his com- another service that badly," he says. per -point system of pricing ad time. plaints about improper crediting of di- "That's partially because no one can But even EZ's brash president, aries in several -markets. really warm up to the idea of having to Alan Box, doesn't know if his stations "We have gotten hurt-we believe pay two research services." can succeed in selling time without the severely-in at least three markets by One veteran radio researcher support of Arbitron numbers. improper accreditation of the diaries," agrees, saying the only way Arbitron "I'd like to say we have all the Box says. "They've failed to fix the will face new national competition is answers, but we don't," Box says. problem." if it encourages it through shoddy ser- "We're plodding off into new territo- Arbitron spokesman Thom Mo- vice and high rates. "It's probably a ry. carsky declined to comment on Arbi- matter of how Arbitron handles it," "I'd like to be able to say we're tron's dealings with EZ, except to say the researcher says. "If they're smart going to stick with it and do without. that the company hopes to win EZ But I don't know. I do know we'll back as a client. Continues on next page. The two lives of Little Lord Bigmouth L.A. disc jockey Jay Thomas, a.k.a Jerry Gold et al., leads a double life on radio and TV, but has no plans to give up the microphone

By Mike Freeman phy Brown. Other recurring roles on NBC's Cheers and now- defunct series Jay Thomas has accomplished Almost Grown and Mork and Mindy what no other disc jockey in Los earned Thomas experience and respect Angeles has been able to. Al- as a steady comedic player. Now, though morning drive hosts like Mark Thomas says he's ready to make the Thompson and Brian Phelps of KLOS- leap to leading man with next fall's FM and Rick Dees of KIIS -FM have CBS series, Love Is Hell. higher radio ratings, none of them sur- It was his romantic- combative role vived the ratings ax when it came to on Murphy Brown. Thomas says, that headlining network TV series. But prompted series producers Diane En- KPWR -FM'S Thomas. currently the glish and Joel Shukovsky to approach sixth -ranked morning DJ in Los Ange- him about playing controversial news- les as well as a trained actor, has as paper columnist Jack Simon. The firm a foundation on the boards as on character becomes involved with bar the dial. owner Wallis "Wally" Porter (played In fact, Thomas has thrived on play- by L.A. Law's Susan Dey) in the se- ing the supporting role in TV, winning ries. an Emmy in the category Award for "The character is surprisingly a lot his portrayal of hyper- obnoxious TV DJ Jay Thomas: CBS has committed to journalist Jerry Gold on CBS's Mur- 13 episodes of the new love Is Hell' Continues on next page. ARBITRON how you determine the price. What you don't do Continued from previous page. is say: 'Well, gee, station and don't gouge the sta- ABC down the road is tions, this won't be much charging $1,000, so there- of a trend. But if they're fore I'll charge $900.' " not, you may see a com- Gary Fries, who as peting service again- RAB president has been somebody who's got a lot encouraging stations to of money and questionable move away from cost -per- sanity." point pricing, says stations Arbitron will get a that attempt to sell without chance to answer its critics the aid of ratings numbers during a special forum at must be prepared to offer the Radio Advertising Bu- other proof of their sta- reau's board of director's tion's value. "It's diffi- meeting May 2 -4 at Ame- cult," he says. "It forces lia Island, Fla. the station to have a better, "We hope it's a forum more highly trained sales in which the industry can staff." understand what we're do- Box says EZ will use ing and why we're doing other research services it," says Mocarsky. He where available, and has says Arbitron's decision to approached several univer- take part in the forum was sities in hopes of finding not influenced by EZ's new sources of research. complaints or by any other He has also brought in Mi- recent criticisms of the chael Jorgenson, president company. "It's not that of WOKY(AM) Milwaukee those issues won't be and an expert in selling raised," he says. "They without Arbitron numbers, will be. But that's not why to conduct training semi- we'll be there." nars for his staff. EZ, meanwhile, will get "I'd like to say we have the At the same time, Box a chance to try its hand at all answers, is also waging an aggres- ratings -free sales. Its Arbi- but we don' t....We're plodding off into sive public relations cam- tron contract lapsed March new territory." paign to win support from 31, but allows EZ stations local advertising agencies to continue using Arbitron EZ Communications President Alan Box and, perhaps, to pressure data for another 90 days. Arbitron into providing Box says the company has already be- tant Godfrey W. Herweg calls "the better service at lower prices. In a gun using an Arbitron -free sales pitch airline method." letter to advertisers, Box asks them to at WEZB(FM) New Orleans. "It's very simple," says Herweg, "bear with us as we deal with this "About 45 days ago, we decided to whose firm, Seaway Communications insensitive giant." quit selling with numbers," Box says. International, specializes in selling Box maintains that he is getting "We're selling based on supply and without numbers. "You sit down and support from many advertisers, but a demand. The results were pretty you do the same thing that an airline certain level of support is to be expect- amazing-an immediate increase in would do: 'I have X amount of seats, ed. After all, many local advertising business in what's been a rather tough and to show a legitimate profit I need agencies and companies prefer to market." X amount of income.' Once you deter- make buys based on their own knowl- To price its inventory in New Or- mine what you need and you can show edge of a market rather than Arbi- leans, EZ has been using what consul- the value of what you're selling, that's tron's ratings.

JAY THOMAS There will be a time when I come into comic in the French Quarter at the age the bar and ask Neal Bush [President Continued from previous page. of 16. Two years later, answering an Bush's son] for a bank loan. Things urge to reach a bigger audience, he like Murphy Brown, except I'm more like that." took a DJ post at WBSR -AM Pensacola, like an ascerbic Jimmy Breslin type of The climb up the TV ladder has Fla., where he became known as "Lit- character who likes to bang his chest been a slow, deliberate process, and tle Lord Loudmouth of the South." but also has a sensitive side," Thomas Thomas's ascendancy in radio preced- In 1969, barely 19 years old, Thom- says of his role on the show, which ed it the same way. Born in New as moved on to WKGN(AM) Knoxville, has been given a I 3-episode commit- Orleans in 1950 to an oil -man father Tenn., taking on the moniker of "Jay, ment from CBS. "We're going to and a professional tap- dancer mother, have some political humor, of course. Thomas began his career as a standup Continues on next page.

Radio Extra 2 1 si N

ABCNEWS RADIO

fundScanIllI RADIO NETWORK

ZABC RADIO NETWORKS We Make a Difference JAY THOMAS experimental theater productions. acknowledge it." Like many other actors, Thomas When Continued from previous page. asked to evaluate the morn- felt a move to Los Angeles was a ing competition in the Southern Cali- The Baby Thomas." He continued his necessity for obtaining meatier TV fornia radio market, where he's a con- Southern swing, working DJ stints in and film parts. In 1986, he heard that tributing factor to KPWR first-place Jacksonville, Fla., and Charlotte, KPWR was looking for a morning drive ranking among all FM's in the winter N.C. His big break career -wise in ra- host, and he seized the opportunity. Arbitron book, Thomas feels that dio (and in the theater) came in 1976, "I think radio is more difficult [than KLOS's Mark & Brian Show has be- when he joined WLXO -FM New York, television] because the focus is con- come "a worn-out act.... How many where he was consistently one of the stantly on yourself," Thomas said. times are they going have wives call top -rated morning drive hosts for six "To also constantly have to come up their husbands to tell them they're years. with new material off the top of your having extra- marital affairs as a gag ?" The move to New York also head can be a major grind. It's just Thomas credits the introduction of The prompted Thomas to move into off- you and the audience, so you better be Howard Stern Show on KLSX -FM for Broadway productions. He joined the able to make a connection to keep cutting into the Mark & Brian Show's Playwright's Horizons Group to devel- them for all or part of that four hours. top -rated share of the market. op his live theater skills, and, while he Although I do have to admit that I had "Mark and Brian have become the was performing as a standup comic in to hire a staff writer about a year ago Hello Larry's [a failed sitcom] of the 1979, TV producer Gary Marshall to relieve some that burden. [Comedi- 1990's," Thomas said. "Howard, on caught his act and immediately cast ans Johnny] Carson and [Jay] Leno the other hand, is truly funny. In a lot him as Remo Davinci in Mork and have had comedy writers for years on of ways, Howard and myself have Mindy. At the end of his two -year their television shows, but radio disc similar on -air personalities, though supporting run, Thomas spent the next jockeys never had it before a few years mine has a tendency to be a little less five years honing his acting skills in ago, or at least they didn't like to raunchy." FCC calls LMA's `generally beneficial' Commission report says agreements are good for radio as well as its listeners

By Peter Viles has no intention of discouraging During a panel discussion at the Na- LMA's. of Broadcasters As radio industry observers pre- In its report, the commission said of convention in Las Vegas, Charles Kel- dict rapid growth in the number LMA's, or time brokerage agree- ley, chief of the enforcement division of local marketing agreements, ments: "Such arrangements are gener- of the FCC's Mass Media Bureau, the FCC has quietly but firmly en- ally beneficial to the industry and lis- said stations "should be fairly confi- dorsed such agreements, saying it tening audience because they enable dent that participation in an LMA will finds them "generally beneficial" to stations to pool resources and reduce not put them at a disadvantage at re- the radio industry and its listeners. operating expenses without necessar- newal time." But Kelley cautioned The FCC had made clear in its ily threatening competition or diversi- broadcasters to "adhere religiously" March 12 overhaul of radio ownership ty" to FCC rules on LMA's, pointing out rules that it plans to regulate the previ- Industry observers say the FCC's that stations involved in joint local ously unchecked LMA's. But the statement should ease fears of broad- ventures may find themselves the tar- commission's April 10 report detailing casters who worried that entering into gets of challenges from competitors at the new rules contained an important an LMA could put their license in renewal time. follow -up message: the commission jeopardy at renewal time. The FCC's new rules define a time brokerage agreement as any arrange- ment in which one station brokers NEW YORK REVENUES FLAT IN MARCH 15% or more of another station's air time. The rules limit simulcasting in adio revenues in the New York market remained nearly flat in March such situations to 25% of programing, R and are running 0.6% behind 1991's weak pace, the New York Market and further require that broadcasters Radio Broadcasters Association reported last week. notify the FCC within 30 days of en- The revenue figures, compiled by the accounting firm Miller Kaplan tering into an LMA. Arase & Co., showed that national revenue continued to lag in March. For the purposes of ownership lim- dropping 12.7% from March 1991. Through the first three months of the its, the FCC treats an LMA as if it year, national revenues were down 9.0% in the number -one market. were an acquisition. That is, station Local revenue, meanwhile, showed a bit of spark: up 2.0% from March can enter into LMA's only if the new 1991 to March 1992, and up 0.9% for the first three months of this year. FCC rules would allow them to buy When local and national are combined, March revenues ran 0.1% the station they are brokering. For ex- behind 1991 levels. For the first three months of the year, revenues are off ample, a station group that owns two 0.6%, for total revenue of $63.19 million, down from $63.58 million in stations in a large market can buy up 1991. -PV to four stations or enter LMA's with up to four stations, but not both.

Radio Extra 4 Acit- SELLERS

Vntroducing Group W Radio's 1992 PRESIDENT'S CLUB AWARD winners... the best of the best radio sales professionals working in radio today.

(Seated, left to right) Robin Tillman, WINS New York; Barbara Holland- Stein, KILT -AM -FM Houston; Dorothy Bowman, KYW Philadelphia; Owen Abbott, KFWB Los Angeles; Charles Orr, KDKA Pittsburgh; Marcy Cyburt, WLLZ Detroit; Steven Cohen, WCXR -WCPT Washington; (Standing, left to right) John Waugaman, Regional Vice President, Group W New York; Scott Vowinkle, KOXT San Antonio; Debbie Greenebaum, WMAQ Chicago; Ron Vacchina, KTWV Los Angeles; Debra Harris - O'Hearn, WBZ Boston; Suzy Swartz, WMMR Philadelphia Ivan Mair, WNEW -FM New York; Susan Rivieccio, KFBK a KGBY Sacramento, and Jim Thompson, President, Group W Radio. GROUP

RADIO WESMGHO,SE BROADCASTING COMPANY REMEMBERING (UNISON 40 YEARS OF OLDIES MJI Broadcasting's The Comedy If you believe it's been 40 years of Hour will devote a segment of its Bandstand, you'll probably believe program today (April 27) to the late it's been 20 years since wCBS(FM) comedian Sam Kinison, who died became New York's oldies station. To April 10 in an automobile accident. celebrate its 20th anniversary on Len Belzer, producer and host of the May 8, WCBS is throwing a concert at program, says Kinison was Radio City Music Hall featuring perceived by his peers as a "comic Gary U.S. Bonds, The Dixie Cups, genius" who both shocked and The Classics, Ronnie Spector and entertained his audiences. The many others. Comedy Hour airs on nearly 200 stations. CHICAGO'S MEXICAN CONNECTION NEWS FROM ABOVE Chicago's WKQX(FM) has good Boston's Metro Traffic Control is says callers have developed a quick news for Chicagoans who can't wait now providing a complete news shorthand for telling Rose they for the flooding to stop, the winds service in addition to its traffic support him: "Thumbs up, Pete." to die down and summer to begin. All reports. Metro Traffic entered the through April, the Emmis news business this spring when it 'BANDSTAND' TURNS 40 Broadcasting station has been giving signed to supply news coverage to away a trip to Cancun every Believe it or not, American wCDJ(FM) Boston, which programs weekday. The station plans to award Bandstand is 40 years old, and Dick smooth jazz. David Saperstein, 20 trips by month's end. president of Metro Traffic Control, Clark is still the world's oldest teenager. Unistar Radio Networks will added that his staff has been providing A COUNTRY KIND OF GUY on- the -scene coverage of major present a 40th anniversary special Does President Bush keep an breaking news stories for three years. airing May 8 -10. As host, Clark will interview many of the artists whose Arbitron diary? Probably not. But in COMING SOUTH careers got a boost from the teenage case anyone wants to know what dance show. The special is he'd put in it, the President said this Is Rush Limbaugh quaking in his available on a swap- exchange basis to recently at a charity gala: "I don't loafers? Well, not yet. But one of stations in the top 170 Arbitron- know about you all, but I listen to Canada's most successful rated markets. 98.7 on the dial and I can't wait to is conservative talk show hosts hear the Gatlins." The Gatlins, of bringing his act to the states next course, are country stars Larry month. Charles Adler, host of Hot Gatlin and the Gatlin Brothers, and Talk on Toronto's 50 kw CFRB(AM), 98.7 is wMZQ(FM), Washington's makes his U.S. debut May 4 on Sun top country station. Radio Network. Adler, who has been a radio newscaster and a rock DJ, SAVING THE EARTH says he's anti -abortion, pro- capital punishment, pro-family issues, and Earth Day proved to be a well - adds: "My favorite people are promoted event in the radio world. truck drivers and waitresses." Baltimore's WERQ(FM) staged a "Save the Earth Festival" in the city's RAMBLIN' ROSE Fells Point Square on April 25 to celebrate Earth with a day live Baseball's all -time hit leader is Day of entertainment. Boston's wBZ(AM) back in the game he loves -sort of. launched a Company the Banned from baseball amid "Kid Save contest, inviting listeners controversy over his gambling, Pete Earth" the age 18 to express Rose has taken to the airwaves with under of their solutions to environmental a syndicated sports talk show. The problems. show, which airs at 6 -8 p.m. ET on weeknights, is not limited to POLKA PARTY baseball -the first guest on the first show (March 9) was Indiana Newton, N.J.'s WNNJ(FM) may win University basketball coach Bob the award for strangest musical April Knight. The show now airs on 21 Fool's stunt. The contemporary hit stations, including WABC(AM) in station, known as Power 103.7, New York. The Florida -based show is switched formats for three hours syndicated locally by Pat and became...Polka 103.7: "All Polka Robertson's Florida's Radio favorites, all the time, from the Networks, and nationally by Dick Clark (in 1960 photo) hosts 'Ameri- Pennsylvania Polka to the Beer Barrel Kriemelmen Communications. Gross can Bandstand' 40th Anniversary special Polka."

Radio Extra 6 Them.

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CABLE ACCENTUATES THE POSITIVE IN DALLAS Convention will underscore industry' s public service and technological potential

By Harry A. lessen ble's story,' that will certainly help for the convention -about the same as immeasurably [in Washingtonj. it drew last year in Atlanta, NCTA The way the National Cable Tele- "It's frustrating for a lot of us to officials said yesterday. But the num- vision Association figures it. it look at where the cable industry has ber of exhibitors and exhibit space will can relieve at least some of the come from and look at what we offer be off slightly -259 exhibitors and reregulatory pressure the cable indus- today, what we do in the community, I86,000 square feet as compared with try is under in Washington if it can 280 and 191,000 square feet. they persuade enough congressmen and said. their constituents that cable does a lot Cable operators will have an oppor- of good. tunity to educate members of Con- NCTA launched a multifaceted pub- gress on the first day of the convention lic relations initiative a year ago to (Sunday, May 3) at a series of "public make its case. And as part of it, the C A B L E 9 2 THE NATIONAL SHOW policy roundtables." NCTA declined association will be using its annual to say what members would attend or convention. which gets underway in even how many. "We never give out Dallas next week (May 3-6). to under- how many tens of thousands of people that information." said one NCTA of- score cable's good works and techno- we employ and realize how little credit ficial. logical promise and to encourage the the industry gets." says Collins. who Three of the five FCC commission- industry to spread the word. is expected to succeed Cox Cable's ers will also be on hand. Chairman "Frankly," says Joe Collins. chair- Jim Robbins as NCTA chairman at a Alfred Sikes will speak at a Tuesday - man and president, Time Warner Ca- post -convention board meeting. Some breakfast, and Commissioners Sherrie ble, and chairman of NCTA's 41st lawmakers still don't know that the Marshall and Ervin Duggan will sit for annual convention, if everyone cable industry underwrites C -SPAN, an interview with CNN talk show host comes out of the convention saying, he says. Larry King at a session later that day. 'Hey, let's get out there and tell ca- NCTA is expecting about 14.000 The opening general session, mo- derated by Tele- Communications Inc. President John Malone, will address the convergence of communications SEEING REDS IN CINCINNATI media. Speakers include Robert Ran - alli, president, consumer services, Sportschannel Cincinnati, which has been trying to present Reds baseball AT &T; Craig McCaw, chairman and games on the city's Warner Cable system for about two and a half CEO, McCaw Cellular Communica- years, last week finally closed a deal to present 33 games. The exclusive tions; Lucie Fjeldstad, vice president - games are being offered on a second channel, SportsChannel Extra, general manager, multimedia applica- available immediately to about 85% of the I80,000 area subscribers. tions, IBM, and Colin Watson, Subscribers can purchase the SportsChannel Extra service at $39.95 for president and CEO. Rogers Cablesys- the entire Reds season, or $4.95 per individual game. The service will also tems. carry other high -profile sports programing, including the NHL Stanley The closing session is devoted to Cup championship. The arrangement echoes similar premium packages the future of cable programing as seen that have been arranged for the California Angels, the Minnesota Twins through the five and other professional sports teams. eyes of pioneers: Charles Dolan, chairman and CEO, Sportschannel Cincinnati executives were encouraged last week when a Cablevision Systems, Bob Johnson, Tuesday night game with a late 10:30 p.m. start received orders from at Black Entertainment Television; Kay least 2,000 subscribers, according to General Manager David Kline. The Koplovitz, USA Network and the Sci- games kicked off on Monday with a free preview game. Fi Channel; Robert Pittman, Time "During the past several years, the absence of SportsChannel from the Warner Enterprises. and Ted Turner, Warner lineup has generated more response from viewers than any other Turner Broadcasting System. issue at SportsChannel," said Kline. ats The convention has slated 30 other

Broadcasting Apr 27 1992 Cable 39 panels. On the technical front, cable's 6). Some two dozen cable programers including Cousteau, Audubon, Na- increasing use of fiber optics, HDTV from American Movie Classics to the tional Geographic Explorer and Cap- and video compression are recurrent Weather Channel will participate in a tain Planet. themes. The programing sessions "programing fair," at which they At the show, they said, NCTA will touch on multiplexing and PPV. Other will, in the words of NCTA, "show- present Vanguard Awards -its high - sessions address local advertising, sig- case [their] commitment to and invest- est-to seven industry executives: Ted nal security and grassroots lobbying ment in issue-oriented and community Turner; Tim Robertson, The Family and curbing signal outages. programing." Channel; Tony Cox, Showtime; Phil Collins and other convention plan- Turner Broadcasting System, for in- Hogue, Daniels & Associates; Nick ners hope to make a point of cable's stance, which operates Hamilton -Piercy, Rogers Cablesystems; public -spiritedness on the last day of WTBS(TV) Atlanta and TNT, will fea- John Liskey, United , the four -day event (Wednesday, May ture several of its nature programs, and Gordon Herring, TeleCable.

STUDY FINDS ROOM FOR MARKETING IMPROVEMENT Emphasis on cross -channel programing promotion, subscriber retention recommended By Rich Brown CROSS CHANNEL/TUNE -IN USAGE Cable operators need to improve their marketing efforts to include Cross -channel /tune in promotional activities favored by cable operators better cross -channel promotions and a stronger emphasis on subscriber Promotion of Pay Network Tune -In I retention, according to a report being distributed by Myers Marketing & Re- search. Promotion of Pay- Per -View At least two forces are likely to drive cable operators to increase their Promotion of Basic Network Tune -In marketing efforts in the years ahead, I reports the study, Cable: Operating in a Regulated Environment. Those Promotion of Basic Image I forces are increasingly aggressive re- regulation in Washington and growing Promotional competition from home video, region- Services* al Bell operating companies, various alternative pay TV distribution meth- Promotion of Pay Image ods and others. One area that is vastly underutilized Network Supported Co -op Promo.' by cable operators is cross- channel promotion of specific programing, ac- r I cording to the study, which surveyed 0 10% 20% 30% 40% 50% more than 900 system executives. Such as NuStar /Prevue Channel Source: Myers Marketing 8 Research Systems too often opt to promote ca- ble as the best distributor of program- Those priorities make up "the term industry health. ing, says the study, rather than empha- marketing forest through the cash - "Lack of competitive drive has size specific programing. flow trees," says the study. Too caused this comparatively low invest- "What moves people to subscribe is many systems today concentrate ment in marketing," says the study. programing, not the technology that their priorities on such "cash -flow "If cable operators do not strategically brings that programing into the trees" as subscriber acquisition, pay redirect their efforts, competitors home," says the study. "Creating units, pay -per -view buy rates and trained and experienced in marketing - compelling demand for specific view- home -shopping revenue. driven industries will have a distinct ing opportunities and increasing According to the study, the cable business advantage." viewership of cable programing ulti- industry currently invests an average The Myers study was based on data mately is the most dynamic force in of just 4% of its revenues (excluding collected from 924 respondents in fall driving both subscription and reten- network revenues) on marketing. Se- 1991. More than half of those sur- tion." nior marketing executives surveyed by veyed were local system general man- The study further says that sub- Myers said that marketing today re- agers or regional MSO management. scriber retention should be a priority mains a corporate short-term tactic while the remainder were national for systems, along with program rat- that has yet to be recognized as a MSO management and local system ings, tiering and inventory value. critical policy shift necessary to long- marketing or ad managers.

40 Cable Apr 27 1992 Broadcasting Broadcastingm

FUROR OVER ANTI -ABORTION POLITICAL ADS Stations, viewers object to spots showing aborted fetuses; stations can't refuse to air them, since candidate is running for federal office

By Joe Flint Acongressional candidate's con- WARNING troversial political advertise- The following commercial ments showing aborted fetuses has for has resulted in a flood of phone calls pbeen çpaid bythe BAILEY FOR LIFE to stations airing the spots, as well as calls to the FCC. w CONGRESS Michael Bailey, running for the Re- committee and is NOT publican nomination in Indiana's 9th it able for small children, . congressional district, submitted two spots to stations in Indianapolis and Louisville, Ky., two weeks ago for airing late last week. The graphic spots show aborted fetuses and, in the candidate's own words, should not be seen by children and are not pleasant to look at. Once the stations viewed the spots, most contacted their Washington law- yers and the FCC to find out what their options were, only to be told they have no choice but to air the ads. Under federal law broadcasters cannot censor or deny access to the airwaves One of Michael Bailey's controversial commercials -which led to a barrage of calls to to any candidate running for federal TV stations and the FCC and became national news -starts with a warning of its office. content. then proceeds to show a healthy baby followed by an aborted fetus. Republi- Stations, according to FCC political can Bailey is running for Congress in Indiana's 9th district. programing chief Milt Gross, could put a disclaimer on the ads, but if they nothing to pursue; the law is clear." in an editorial that "government regu- did they would have to put a disclaim- Karpowicz added that if "these spots lation can be an awful burden.... er on all political ads. Gross estimated had been brought to us by anyone oth- We're not here, now, to judge Mr. the commission had received more er than a federal candidate, we would Mailey's suitability for office. We do than 50 calls complaining about the have chosen not to run them -not be- question why he feels that showing ads late last week. Until the commis- cause of the message, but because of these pictures is in the best interest of sion receives a written complaint, the graphic nature of the spots." anyone. We find them awful and wish however, it cannot play any part in the Down the road, he said, this is an the laws of the land and dictates of the controversy. "It is the statute that ab- issue somebody should look at. "We Federal Communications Commission solutely prohibits censorship, not an don't want to be in a position where did not force us to run such ads." FCC rule," explained Gross. we are censoring politicians' spots, Initial reaction to the spots, stations It remains to be seen whether the but by the same token we have a cer- said, has been positive. However, commission will receive any written tain responsibility to the viewers as to some station managers have suggested complaints about the spots from what we deliver into their homes." that Bailey supporters are leading that broadcasters. Paul Karpowicz, presi- Stations in the two markets have effort. However, one woman com- dent and general manager of wlsH -Tv also been editorializing against the plained in a federal court, but a judge Indianapolis, said: "We have no re- spots. Rabun Matthews, general man- refused to stop the ads. General man- course but to run his spot. There is ager of WLKY -TV Louisville, Ky., said agers suspect that once the ad is seen

Broadcasting Apr 27 1992 Washington 41 by more people the complaints will statutes. True and false should not be a Bailey said that was a ploy on Planned outweigh the support. concern of the station -they are not Parenthood's part. "They are aborted Since the ads started to air, and liable." babies. Go to a clinic and take pictures even before the ads aired, some doc- Bailey told BROADCASTING his and compare your dead babies with tors said some of the aborted fetuses campaign's strategy was to take the mine; they look exactly the same." shown were actually stillborn babies. ads to stations at the last minute If Bailey wins the May 5 Republi- Even if that was the case and the spots "knowing they would try to stop us." can primary, he will square off in the were deceptive, stations would still No stations he said, since checking fall against 14 -term incumbent Demo- have to air the ads. with the rules, have threatened to not crat Lee Hamilton. Bailey said he is Said the FCC's Gross: "The con- air his spots. planning to spend $15,000 on 150 tent is irrelevant unless it possibly in- As for the charges that some of the spots and plans to also air ads in the volves a violation of federal criminal fetuses shown are stillborn babies, Cincinnati market.

GROUP OWNERS SUPPORT PUSH FOR FM FREEZE Majority of comments at FCC agree with NAB's proposal for suspension of new station applications; engineers, others take issue with plan

By Joe Flint Sikes already voicing skepticism about radio market "has and will continue to the NAB's plan, the proposal faces an devastate many career broadcasters." Small -market radio operators uphill climb. The FCC's drive for more stations, made up the bulk of comments Arguing for the NAB's proposal, Regional Group said, "must end now filed at the FCC last week in group owner Regional Group Inc.. with a greater reliance placed on im- support of a National Association of which owns stations in Grand Rapids, proving services from existing sta- Broadcasters request for a temporary Mich., Sharon, Pa.- Youngstown, tions." suspension of new commercial FM Ohio, and Binghamton, N.Y., said the C.C. Carver, general manager of station allotments and applications. FCC's allowing a vast number of sta- WATS(AM) -WAVR(FM) South Waverly, Still, with FCC Chairman Alfred tions to enter an "already saturated" Pa., pointed to his situation as an ex- ample of why the FCC should support the NAB's request. Carver's stations, he said, are the only two "geographi- cally situated in a market that receives more than two dozen signals," and Now To Make Unsold Time now face competition from two appli- cants seeking a license in South Wa- verly. Said Carver: "As an NAB For You! Crystal Award nominee three years ReaIIy.Payoff ago, we are a proven community ser- vant. But our reward will be [unless 900 Numbers Have Come Of Age... the FM allocation process is frozen more station com- and Our 50 / 50 Payout PLUS soon] to have one ad dollars in a de- Total Atlas Audiotex Flexibility peting for local (Including a "Turn -key" Operation. If You Like) Means: pressed marketplace." John Ohickering, president and gen- eral manager of WKLA -AM -FM Luding- UNSOLD TIME CAN BE HIGH PROFIT TIME! ton, Mich., said in the past 10 years at (Audience increases, too.) least three new FM stations have been per minute. And they do call' Your added in his area and two more FM Your Choice: investment is next to nothing, because construction permits have been grant- o New car price line... you're using only unsold time. Your share is ed. Said Ohickering: "Allowing addi- o Live psychic line... 50 %. If ever you had a trouble -free source tional stations carves our community's of ongoing revenue, this is it. o Friendship and dating line... already meager 'radio revenue pie' o Auto insurance lowest rate sources... Note: The nation's most respected newspaper into still smaller slices, making it all recently ran a lead article on the skyrocketing but impossible for any station here to o Customized programs for opinions and and respectable world of 900 numbers. Copy survive, let alone offer quality corn - audience -participation... upon request. For complete details, call or fax: munity service." o the Phillip Kemp, Chairman All of Above. Other broadcasters filing in support We'll handle everything. You supply Atlas Audiotex Ltd. of the freeze included KVEN Broad- unsold time -any time of day. Atlas Audiotex 600 West Hillsboro Boulevard. casting Corp. and Jacobsen Broadcast- supplies the technology, the know -how, and M Deerfield Beach, Florida 33441 ing. AT &T computerized state -of- the -art °óó Phone 305 428 -8005 Filing in opposition to the NAB's equipment. People call in -average cost $1.99 Fax 305 428 -8016 3.1992 Atlas Audiotex

42 Washington Apr 27 1992 Broadcasting thing. but it appears that every time ON AIR RADIO STATIONS ( 1948.1991) the FCC introduces a new norm for the benefit of the broadcasting industry. 12000 the NAB, like a bad penny that always turns up, is the first entity to counter- act or challenge it." 10000 Sharing Sikes's skepticism about Total .: El the NAB's requests is FCC Mass Me- dia Bureau Chief Roy Stewart. who ó 8000 said at a panel session at the NAB fN Convention two weeks ago that after ° 6000 modifying the radio rules to permit a`m consolidation among existing broad- E AM casters we can't turn off the spigo- = 4000 t...and tell new entrants and minorities they can't get into broadcasting." FM Not all the commenters restricted 2000 themselves to the NAB's proposals. In its filing, Thomas Klein, vice presi-

t t t t t t t t r t 1 dent and operating 0 chief officer of Re- 1948 1950 1955 1960 1965 1970 1975 1980 1985 1990 1991 gional Group Inc., said the commis- Source: FCC sion's proposed relaxation of the radio ownership rules was "insensitive" to petition was Troy Broadcasting Corp.. tions will create a greater cost individ- the needs of the industry. Said Klein: which currently has an application for ually than the benefits of the freeze "This is just another example of the a new station in Brundidge. Ala. collectively." FCC driven to serve people with big John Furr, an FM owner. also filed Engineering consultants also filed money and forget about the majority against the NAB, saying the proposal against the NAB's petition. Said Os- of great broadcasting operations in to "freeze the processing and alloca- car Cuellar: "I am not implying any- medium and small markets."

Most people find "NOT ENOUGH TIME" A series of public themselves tied service spots to promote to the cl , ck better health. FREE 60 SECOND AND .. 30 SECOND SPOTS ir, FOR TELEVISION AND RADIO. s r Structural health problems, if not cared TO: American Chiropractic Association 87(92.1 1701 Clarendon Boulevard for, will likely get worse with time. Arlington. Virginia 22209 Please send me copies of NOT ENOUGH TIME" public service In a complex world, most people are victims of the clock, spots for: trying to squeeze more into each day than they can handle. Television (One 60 sec. 8 one 30 sec. on 3f4" videocassette) The most important thing they fail to make time for is their Radio (Four 60 sec. & four 30 sec. taped spots) health. Letting too much time elapse between vital health I understand the spots will be sent without cost or obligation. exams and not responding to symptoms or injuries could prove serious. Public Service Director This is one of the most interesting public service campaigns Station Street Address you can use. Every man, woman and child in your audience City State Zip will be able to identify with the problem. Hopefully, it will Please Send Me Additional Health Campaigns That Are Available motivate them to take positive action to protect themselves. L J Broadcasting Apr 27 1992 Washington 43 W S H I N G T O N W A T C H

expand access to those basic comments on options, rather than LEGAL BRIEFS communications resources. And we specific proposals, they add. Also on Ex -Time Warner lobbyists/lawyers intend to keep doing just that." for May 14: reconsideration of new Brian Conboy and Mike Hammer have political broadcasting rules and signed on as partners with New proposed rules governing hoaxes. York -based Willkie, Farr & PHILLY BUY OK'D Gallagher, where they will team up The FCC has waived its overlap NEW YORK TRANSFER on cable and with Philip to telco matters rules to allow The FCC upheld a Mass Media Verveer, former FCC Common WPHL acquire -TV Philadelphia from Bureau decision granting the Carrier Bureau Chief, who already a Taft Broadcasting. Because of Grade application of GAF Corp. to counts TW and the National Cable WPHL -TV with B overlap of transfer the license of WNCN(FM) from Television Association among his a Tribune -owned WPtx(TV) New York, GAF's stockholders to GAF II, a clients. Conboy and Hammer plan waiver was requested. privately held stock company. In to join the firm May 1. granting the application, the Mass HELP, NOT HINDER READY TO GO Media Bureau denied a Listener's Guild Inc. petition to deny the The FCC will strive not to impede FCC Chairman Alfred Sikes is transfer. The petition alleged the the development of new apparently serious about moving applicants had earlier telecommunications services, FCC swiftly on TV deregulation, despite misrepresented their format in a Chairman Alfred Sikes said last week continuing controversy over the renewal proceeding and had at a Business Week -sponsored commission's recent radio dereg engaged in age discrimination. Also, symposium on world actions. Sikes and his staff have put while the applications were telecommunications. "In out the word at the agency that he pending, a federal grand jury handed communications, practical opportunity wants to launch a rulemaking down a criminal indictment translates into having access to proposing relaxation of TV concerning stock fraud against GAF basic resources like the radio spectrum ownership restrictions at the next open Corp. and James Sherwin, an or the public telecommunications meeting, May 14, sources say. officer and director. GAF and Sherwin network," Sikes said. "So it is Sikes hopes to avoid a head -on clash were later convicted of stock fraud, critical -if we hope to achieve with TV dereg critics on Capitol but the convictions were reversed and great technological strides -for us to Hill and elsewhere by seeking the U.S. Attorney did not seek a new trial and dismissed the indictment.

Let's Make A Deal GREEN LIGHT FOR TURNER Cable '92 The FCC has renewed Turner Broad- casting Systems' license for superstation WTBS(TV) Atlanta, dismissing Come by allegations that TBS's CNN gave "aid and comfort to the enemy" during the Gulf War last year. our Suite Joseph McCusker of New York charged last December that TBS's at the CNN had violated the Logan Act's aid -and -comfort prohibition by Loews Anatole permitting Iraq to conduct affairs of state over its telephone lines, -- AT&T providing Iraq with access to its Capital Corporation Open Daily satellite feed and permitting Iraq to see where its missiles were landing. AT &T Commercial Finance from 9 -5 But, in an April 15 letter to McCusker, the FCC said he should call today take his charges to the Justice Department, which prosecutes Logan for an Act violations. In assessing a company's qualifications to be a appointment broadcast licensee, the letter says, the FCC considers only adjudicated misconduct relating to misrepresentations before the Media Finance Group government, mass media-related Gladys Adams violations of antitrust or 404 -393 -2310 anticompetitive laws and felony criminal convictions.

44 Washington Apr 271992 Broadcasting Announcing ... tie Indus S Number One Information Source Book;'

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NAB '92: GEARED FOR CHANGING TIMES Technology exposition features variety of new gear designed to usher in the digital age By Peter Lambert tgitization, automation, system in- tegration and maximized features characterized this year's National As- sociation of Broadcasters Conference and Exhibition at the Las Vegas Con- vention Center, April 12 -16. Manufac- turers in every category of production and transmission technology were also prepared to assure broadcasters that NTSC television equipment purchased now would not become obsolete with the industry's coming transition to high -definition television.

Panasonk Broadcast and Television Systems quietly rolled out multiformat Panasonic's Enhanced MII VTR includes a widescreen output widescreen NTSC options for broad- casters during NAB '92. As Sony VTR. That machine will also offer an inch, digital component format, or strategy called for significantly paring 18 mhz scanning rate option-likely "digital Betacam," now in develop- down the numbers of products in its to be a controversial departure from ment. NAB '92 exhibit, Panasonic probably the 13.5 mhz standard. Steve Born- Celebrating the 10th anniversary of would have won the contest for most stein, president of Panasonic Broad- Betacam's U.S. introduction, Sony's equipment displayed, certainly if one cast, said input from U.S. broadcast- exhibit included one -third less equip- of the exhibit hall's largest booths ers has led to the development of ment than last year, allowing its new were combined with new product widescreen options in all its formats. multiformat automated Flexicart sys- demonstrations at the Riviera Hotel. Bringing Matsushita Industrial and tem and portable HDC -500 HDTV At the latter site three blocks from Electric Corp. President T. Murase in camera to stand out in a smaller the Las Vegas Convention Center, from Osaka, Japan, to celebrate a $5 crowd. Panasonic provided invitation -only million D -3 sale to NBC (a total of Like Odetics Broadcast's TCS90 demonstrations of both analog and 3,000 D -3's will have been delivered Cart Machine-which also debuted at digital widescreen NTSC videotape re- worldwide by this summer), Pana- NAB and is field changeable among corders and other TV production sonic displayed a new composite serial tape formats, from SVHS up to D -I- equipment. There, the company de- digital routing switcher, edit control- the Flexicart is designed for the nu- buted the widescreen (16:9 aspect ra- ler, composite -component converter merous broadcasters and production tio) capabilities of its enhanced MII and D -3 field VTR, as well as seven houses operating in a variety of analog line of analog, half-inch products (al- new MII VTR models. and digital formats. though the demonstration displayed a On the heels of the Albertville line- doubled 525 -line source, the sys- "We're listening to broadcasters' ex- Olympics, Sony also announced sig- tem is designed to upconvert NTSC pressions of interest in widescreen nificant sales of DVR -20 series VTR's source video without line -doubling). NTSC as a supplement to HDTV," to both ABC and PBS DVR -28 (which Panasonic also unveiled a prototype but Sony has made "no decision yet" also bought 16 of Panasonic's D -3) of a half-inch, component digital for- to provide such an option, said and adoption of Hi8 camcorders and mat in development for delivery by Charles Steinberg, president of Sony's an editor by Time Warner's New York mid -1993. The demonstration includ- Business and Professional Group. Nor 1 News. ed side -by -side 4:3 and 16:9 displays does the company have any plans to of the same video from the prototype offer any but a PAL version of its half- Avid Teciaology introduced Media

46 Technology Apr 27 1992 Broadcasting Composer Model 2100 at the series' lowest price ever, $62,900. It pro- HDTV -NTSC CHANNEL PAIRINGS TABLE TO COME vides full- screen editing, titling and ontrary to concerns among broadcasters, the FCC is not leaving it up to graphics , import and positioning, stations to negotiate NTSC -HDTV channel pairings on their own. wipes and variable- motion effects, au- Although, on April 9, the commission allotted HD spectrum in blocks - dio scrubbing with pitch change and without specifying pairings -the FCC's Office of Engineering and Tech- JPEG video enabling direct mastering nology (OET) is working closely with broadcasters (through MSTV) to from disc. design a channel pairing table based on coverage, interference and other Avid introduced a similar array of "neutral" technical parameters. enhancements in the Series 200 and Indeed, the FCC expects to issue a draft table for industry comment this Model 2000 Media Composers and summer, probably at a June meeting. MSTV believes almost all the table new digital, broadcast quality video design can be completed before a specific HDTV system is selected as the (AirPlay) and audio (Audio PixSta- North American standard next year. tion) nonlinear editing systems. Based on current assumptions, all stations could be accommodated with And Avid teamed with more than a coverage equal to, or better than, their current NTSC coverage, said dozen manufacturers to demonstrate MSTV Vice President Victor Tawil. However, he said, "it's very, very its Open Media Framework (OMF). tight in major markets; whether there is any squeezing out or compromise Along with vendors including Alias [among stations] depends ultimately on system performance." Bruce Research, Chyron, Grass Valley, Franca of OET said industry study and input are welcome. -et JVC, New England Digital, Rank Cin- tel and others, Avid said it will publish OMF Interchange media integration be arranged in parallel fashion to and PESA Chyron Group. the last of standards for voluntary industry adop- achieve power levels from 3 through which, according to consultant and tion. 30 kilowatts. former senior vice president for Capi- Comark Communications (a Thom- tal Cities /ABC Julius Barnathan, is son CSF company based in Colmar, now on a solid financial footing. Fox names seven affiliates to go Pa.) and Television Technology Corp. Tektronix exhibited new automation HDTV first. Fox Television Stations (of Louisville, Colo.) also exhibited "firmware" for its VM 700A video Inc.'s agreement to acquire Norris AI- UHF transmitters equipped with IOT measurement set, an option designed lied Broadcast Division advanced TV vacuum tubes technology they say to ease monitoring of colorimetry, equipment will see solid -state Harris -a offers lower acquisition and operating CCD defects, fixed pattern noise and TVT 20 kilowatt Sceptre Series UHF costs than klystrode -tube transmitters frequency response in multiple CCD transmitters installed first at Fox affili- in both the NTSC and HDTV realms. or tube camera setups. ates in New York (WNYW[TVI), Los Angeles (KTTVITVI) and Washington Exhibits drawing the largest crowds Just when New York -based SC Re- (WTTG[TVJ), and "later" in Chicago included Qaaitel (showing its new search International projected that (WFLDITVI), Houston (KRIV -TV), Dal- Henry concurrent editor, Hal composi- desktop video will penetrate 86% of las (KDAFITVI) and Salt Lake City tor and PictureBox stillstore effects professional video facilities in the (KSTUITV I). system), Grass Valley (featuring the U.S. by 1995, a group of 11 computer Debuted at NAB '92, the Sceptre Sceptre edit controller), BTS Broadcast editing and graphics providers held a Series incorporates fullband (470 -860 Television (with a second -generation joint exhibition to demonstrate an MH) modules and combiners that can D -1 VTR), Avid, Odetics, Tektronix emerging V -LAN Universal Control

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1-800-635-SONY, ext. 762. Network industry standard. switcher that can be driven by an edit video, voice and data. But several of- V -LAN developer, San Jose, Calif. - controller using optional SMPTE in- ficials directly involved in the HDTV based Videomedia, was joined in a terface. The 10 mhz PC-1 switcher transmission standard selection pro- single booth by providers including rides in an AT- format IBM card and cess argued that "scalability" applies Tektronix, XAOS Tools, Adobe Systems, includes a 25 -pin for video I[SLA- only to expanding upward, from Discreet Logic, Grass Valley, AT &T and SH]O and 9 -pin, RS -422 connection HDTV compressed into 6 mhz for ter- RGB Computer & Video. from an edit controller. restrial broadcast to noncompressed HDTV deliverable via satellite or fi- Meanwhile, bargain hunters gathered Naming the digital 'bite.' Broadcasters ber. "Extensibility," they said, refers around for demonstrations of Video at NAB searched in several directions to building interfaces with the comput- Toaster, a $4,595 package providing for terms to describe the push to adopt er and telecommunications worlds. four -input switching, digital effects a digital HDTV standard that could Greg DePriest, vice president of ad- and character generation, 3D anima- allow TV distributors to flexibly as- vanced television technology for To- tion, 24 -bit painting and still store. sign bits and bytes to subgroups of a shiba America, may have hit on a term ECNOIab, Burlington, Mass., intro- full, digital HDTV service -sub- that will stick: "Oh," he said, "you duced an IBM -based composite video groups including compressed NTSC mean the shrinkability issue."

SATELLITE SNUFFLE new Latin American distributor of the service to and from Europe and the technology designed to squeeze U.S. (including access to Over the next two weeks (April 26- three 6.6 megabit -per- second digitized transportable uplinks owned by &T satellite May 9), users of AT broadcast video channels into one Germany's Deutsche Bundespost 303, including Fox Telstar satellite transponder. Keytech said Telekom). will Broadcasting affiliates, need to deregulation, high demand for new AT &T's automated Skynet their as the adjust earth stations bird programing and limited available Satellite Services Center system in is moved from 125 west degrees bandwidth make Argentina a prime Hawley, Pa., offers transponder to 123 west longitude degrees market for SpectrumSaver. reservations and scheduling on as little longitude, an adjustment to Meanwhile, IDB Communications as 15 minutes' notice, accommodate Hughes the new Group agreed to resell the system interconnecting AT &T's Skynet satellite, Galaxy V, at 125 degrees. globally, and CLI purchased $2.2 Occasional Video, Television and The move marks the beginning of a million in multirate video Business Television services. new era spacing of two-degree demodulators from ComStream fixed service between satellite Corp., San Diego, for integration into TWO -FOR -ONE LAUNCH birds. SpectrumSaver. France Telecom and the READY FOR PRIMETIME International Maritime Satellite TAURUS BUYS ANALOG PrimeTime 24, which delivers Organization saw their new SYSTEM network broadcast signals to home COMPRESSION satellites successfully placed in orbit dish subscribers out of terrestrial Taurus Communications Inc., a aboard the same Arianespace launcher. 2B will signal reach, renewed its satellite - Framingham, Mass. -based provider of Telecom carry capacity contract with GE mobile satellite services, made the French telephone, TV and other Americom. The deal keeps the WABC- first purchase of Comsat Systems services. Inmarsat 2 F4 will carry mobile Tv New York (ABC), WRAL(TV) Division's Time Multiplexed and maritime in Raleigh, N.C. (CBS) and WXIA(TV) Television video compression system. communications the Atantic Ocean Atlanta (NBC) signals on Satcom The analog equipment squeezes region. Arianspace's latest contract 2R into the mid- 1990's. PrimeTime two "broadcast quality" video signals calls for it to launck two birds for 24 also renewed its contract with and eight audio channels into a Nippon Telegraph and Telephone National Gateway Video in Carteret, single 36 mhz satellite transponder. Corp. of Japan in mid -1995. N.J., to uplink WABC. UpSouth Corp. (owned, like National Gateway, NEW VIDEO BOOKING TBS TO VIDEOCIPHER RS by Pacific Telecom Inc.) uplinks SERVICES FROM GTE, AT &T Turner Broadcasting Systems' WXIA. GTE Spacenet and AT &T have Turner Home Satellite has agreed to COMPRESSION MOVES both opened new occasional -use video bring CNN, Headline News, TNT, booking services this month with Sport South and WCW Wrestling pay SOUTH an emphasis on news backhaul. per view into General Instrument's Argentine state-mn television GTE Spacenet's Global News upgrade from VideoCipher II to (ATC) ordered $1.4 million in Express service includes an VideoCipher RS encryption. GI's SpectrumSaver digital video International Service Bureau in VideoCipher Division is covering the compression equipment from McLean, Va., providing central brunt of the costs to supply Compression Labs Inc., San Jose, scheduling, facilities coordination legitimate, paying VC -II owners with Calif. The purchase was made through and network monitoring, as well as a the new replaceable security Keytech S.A. of Buenos Aires, the Digital Voice Communication descramblers.

50 Technology Apr 27 1992 Broadcasting Date Book

Indicates new Istrng or changed 'tern cheon. Speaker: Greg Moyer. senior vice presi- with Colorado AP Broadcasters. Denver Hilton dent. programing. Discovery Networks. Copaca- South. Denver. Information: Brian Olson. (307) 634- THIS WEEK bane, New York. Information: (212) 768 -7050. 7755. Aped 29-Gold Medal Award dinner sponsored by May 2 -6- Public Radio annual conference. Shera- International Radio and Television Society. Recipi- Hotel, Information: April 27-Deadline for applications for Focus ton Seattle. (202) 822 -2000. ent: Michael Eisner, chairman and CEO. The Walt News Workshop for rural radio news reporters May 3-6-National Cable Television Association an- Disney Company. Waldorf- Astoria Hotel. New York. sponsored by Alaska Public Radio Network and nual convention. Dallas Convention Center, Dallas. Corporation for Public Broadcasting. Information: Information: (212) 867 -6650. May 5-Women in Cable accolades breakfast. Dal- Karen Cox, (907) 277 -2776. April 24 -M. "Regulating the Cable Busi- 1- las. Information. Cathy Pena. (312) 661 -1700. ness." Women in April 27 -2$- "Essential Skills in Public Affairs." seminar sponsored by Cable. Philadelphia chapter. Holiday Inn -City Line, Phila- May 6-National Academy of Television Arts and training course sponsored by Community Antenna. Sciences, New York chapter. drop -in luncheon. Television Association. Columbus. Ohio. Informa- delphia. Information: Cathy Schmidt, (215) 668- Speaker: Sande Smith, vice president. video prod- tion: Brenda Sammons, (703) 691 -8875 2210. ucts, TV Answer Inc. Copacabana. New York In- April 211 -May Native American Journalists As- April 2S- "Resumes and Interviews: How to 2- formation: (212) 768 -7050. sociation 8th annual conference. Radisson Inn. Make the Most of Yourself." career day seminar Green Bay. Wis. Information: (303) 422 -7397. May Academy of Television Arts and Sciences sponsored by Center for Communication. The Cen- 7- and the National Academy of Television Arts and ter. New York. Information: (212) 836 -3050. April 30- "Public Speaking and Presentation." Sciences announce nominations for the 19th annu- seminar sponsored by Women in Cable, New York April 20- "Finding a Job in a Tight Market," ca- al daytime . Sheraton Hotel and chapter. Viacom Conference Center, New York. In- reer day seminar sponsored by Center for Commu- Towers. New York. Information for ATAS: Barbara formation: Susan Kearns. (212) 258 -7584. nication. The Center. New York. Information: (212) Chase. (818) 754 -2873: or for NATAS: Trudy Wil- 836 -3050. April 30- "Murder, Cover -up and the News: The son or Nick Nicholson, (212) 586 -8424 Case of CBS News Correspondent George Polk," a Ap1 2$ -Cable Competition. Economic Viabili- May 7- 10- National Association of Black Owned conversation with Kati Marton, former Bonn bureau ty. Franchising Reality and Financial Options." Broadcasters 16th annual spring management chief, ABC News. and author of The Polk Conspira- seminar sponsored by Competitive Cable Associa- conference. Hilton Resort. Hilton Head Island. S.C. Sponsored by The Freedom Forum Media Stud- tion. Mayflower Hotel. Washington. Information: cy. Information: (202) 463 -8970. ies Center. The Freedom Forum, Arlington, Va. In- Lisa Dorn. (202) 797 -7500. formation: Paul Eisenberg, (212) 280 -8392. May 9- Radio-Television News Directors Associ- ApiO 20.29- Interactive Network 1992 confer- ation, region 1, meeting co- sponsored with Associ- ence. Keynote speaker: Allen Neuharth. founder, ated Press. Sea -Tac Marriott. Seattle Information. USA Today. Inter -Continental Hotel. Chicago. Infor- Andy Ludlum. (206) 728 -5481. mation: (602) 990 -1101. MAY May 11- 12- "Essential Skills in Public Affairs." April 20- National Academy of Television Arts May 2- Radio- Television News Directors Associ- training course sponsored by Community Antenna and Sciences, New York chapter. drop -in lun- ation, region 3, awards presentation in conjunction Television Association. Los Angeles. Information: MAJOR MEETINGS

May 2- 6-Public Radio annual conference. Sher- lily 2- 7- International Broadcasting Conven- Od. 21- BROADCASTING magazine and Federal aton Hotel. Seattle. Information: (202) 822 -2000. tion. RAI Center, Amsterdam. Information: Lon - Communications Bar Association "Broadcasting/ (71) 240 Cable Interlace and "Hall of Fame" dinner and May 3.6-National Cable Television Association don -44 -1871. ceremony. Omni Shoreham Hotel. Washington. annual convention. Dallas. Information: (202) lily 13.16- Democratic National Convention. Information: (in New York) Joan Miller, (212) 340- 775-3669. Future convention: June 6 -9, 1993, Madison Square Garden. New York. Informa- 9866: (in Washington) Pat Vance. (202) 659 -2340. San Francisco. tion (202) 863 -8000. Black Media Coalition annual May 7.10- National Association of Black Owned Ami- 6-1- Satellite Broadcasting and Communi- Nev. 44- National Regency Hotel. Md Broadcasters 16th annual spring broadcast cations Association summer trade show. Balti- conference. Hyatt Bethesda management conference. Hilton Head Island. more, Md. Information: (703) 549 -6990. Information: (202) 387-8155. S.C. Information: (202) 463 -8970. N 10- of Motion Picture and Tele- Avg. 17-20- Republican National Convention. ov. 13- Society 134th May 27- 30-American Women in Radio and Astrodome. Houston. Information: (202) 863- vision Engineers technical conference and Television 41st annual convention. Phoenix. In- 8500. equipment exhibit. Metro Toronto Convention 761- formation: (202) 429 -5102. Centre, Toronto, Ontario. Information: (914) Avg. 23-26 -Cable Television Administration and 1100. May 2$-36- CBS-TV affiliates meeting. Waldorf - Marketing Society annual convention. San Fran- Astoria. New York. Information: (212) 975 -8908. cisco Hilton. Information: (703) 549 -4200. Nev. 20 -22-LPN annual conference and exposi- tion. sponsored by Community Broadcasters As- Jeer 2-4 -ABC-TV affiliates meeting. Century Wt. 9.11- Eastern Cable Show sponsored by sociation. Riviera Hotel. Las Vegas. Information: 1 Plaza. Los Angeles. Information: (212) 456- Southern Cable Television Association. Atlanta. (800) 255 -8183. 7777. Information: (404) 255 -1608. O rr. 2.4-Western Cable show sponsored by Cal- Jree 10-13- NAB/Montreux International Radio sot. 11-12 -Radio '92 convention, sponsored by ifornia Cable Television Association. Anaheim Symposium and Exhibition. Montreux, Switzer- National Association of Broadcasters. New Or- Convention Center, Anaheim. Information: (415) land. Information: (202) 429 -5300. leans. Information: (202) 429 -5300. 428 -2225. 12- 14- American Advertising Federation 23 -26- Radio-Television News Directors km us. Jrr. 14-16, Satellite Broadcasting and national advertising conference. Portland, Ore. Association conference and exhibition. San Anto- 1fí3- Communications Association winter trade show. Information: (202) 898 -0089. nio. Tex. Information: (202) 659 -6510. San Diego. Information: (703) 549 -6990. Jew 14- 17- Broadcast Promotion and Marketing Od. 12.18-MIPCOM, international film and pro- km. 24-30, 1913 -NATPE International /Asso- Executives & Broadcast Designers Association gram market for TV. video, cable and satellite. ciation of Independent Television Stations 30th annual conference and expo. Seattle, Wash. In- Palais des Festivals, Cannes. France. Information: annual convention. San Francisco Convention formation: (213) 465 -3777. Future convention: (212) 689-4220. Center, San Francisco. Information: (213) 282- June 13 -16, 1993. Orlando. Fla. Od. 13- 14-Atlantic Cable Show. Atlantic City 8801. Irma 22-23 -Fox -TV affiliates meeting. Los An- Convention Center. Atlantic City, N.J. Information: Fob. 5-6, 1fí3- Society of Motion Picture and geles. Information: (213) 203 -3036. (609) 848-1000. Television Engineers 27th annual Advanced Jul. 23ß6-National Association of Broadcast- Od. 14-17- Society of Broadcast Engineers an- Television and Electronic Imaging conference. ers board of directors meeting. Washington. nual convention and exhibition. San Jose. Calif. Sheraton Hotel. New York. Information: (914) (202) 429 -5300. Information: (317) 253 -1640. 761 -1100.

Broadcasting Apr 27 1992 Datebook 51 Brenda Sammons. (703) 691 -8875. May 14-1S- "Essential Skills in Public Affairs," training course sponsored by Community Antenna May 12.13- "Essential Skills in Public Affairs." ERRATA Television Association. Phoenix, Ariz. Information: training course sponsored by Community Antenna Brenda Sammons. (703) 691 -8875. Television Association. Kansas City. Mo. Informa- BROADCASTING'S April 13 "Fifth tion: Brenda Sammons. (703) 691 -8875. Estater" incorrectly identified TV May 15-Deadline for entries in "Life in America" May 12- "Cable Television: The Evolving Envi- Asahi as a member of Conus Sat- television awards, "saluting exceptional achieve- in values- television pro- ronment." one -day seminar sponsored by IBC ellite News Cooperative. Fell San - ments adult oriented grams," sponsored by Bonneville International Technical Services Ltd., technology division. The kei is Cones's tfdHllete is Japan. Portland Inter- Continental Hotel, London. Informa- Corp. and National Association of Broadcasters. tion: Alison Walters or Tania Starley. 071- 637 -4383. Information: Debra Lewis. NAB. (202) 429 -5368. May 13- Broadcaster of the Year luncheon spon- Speaker: Garth Ancier, corporate executive. Fox May 14- Conference for Los Angeles radio pro- sored by International Radio and Television Soci- Inc. Copacabana, New York. Information: (212) ducers, funded by Cultural Affairs Department of ety. Recipient: Lome Michaels. executive producer 768 -7050. City of Los Angeles and support from ARTS Inc. of . Waldorf- Astoria Hotel. New through Los Angeles Arts Loan Fund, and spon- May 14-An evening with Bud Greenspan spon- York. Information: (212) 867 -6650. sored by RadioWest. Hollywood Roosevelt Hotel. sored by International Radio and Television Soci- Los Angeles. Information: (213) 281 -6012. May 13-American Women in Radio and Televi- ety. Time-Life Building. New York. Information: sion. Washington chapter, Esther Van Wagoner (212) 867 -6650. in luncheon Tufty award luncheon. Sheraton Washington. May 14- "Women Sports Media," May 14.15- "Essential Washington. Information: (202) 632 -0935. Skills in Public Affairs," sponsored by American Women in Radio and Tele- training course sponsored by Community Antenna vision, chapter. Intercontinental Ho- May 14-National Academy of Television Arts and Television Association. Kansas City, Mo. Informa- tel, New York. Information: Linda Pellegrini, (212) Sciences. New York chapter, drop -in luncheon. tion: Brenda Sammons, (703) 691 -8875. 572 -5234. Open Mike

UNFAIRNESS COMPLAINT swered various ads placed in BROAD- along with every other cable operator, CASTING by radio operations seek- has no problem freely taking the EDITOR: Talk about ambush jour- ing announcers, usually including an copyrighted newscasts of local televi- nalism! In your piece on Al Sikes for audition on open -reel tape. the me- sion stations and rebroadcasting the April 13 NAB issue, titled dium of choice (the magazine for- them to their paying subscribers. And "Man of the Hour," I really expected warded tapes sent to ad boxes). I fi- to what benefit to the local stations? to read the laundry list of Sikes's nally determined that perhaps one It certainly sounds like one more accomplishments in government (both station in 10 might at least ac- case of the pot calling the kettle at the National Telecommunica- knowledge receipt of my application. I black. Richard H. Gleick, RHG tions and Information Administration - would hear absolutely nothing from Communications, Winter Park, Fla. and the FCC), for indeed they are the other nine, despite their having ac- many, and I believe significant to the tively invited applications. 1 came future of American prowess in the to suspect they ran ads only to acquire RADIO BELIEVER post- industrial information age and a supply of tapes for their own sub- economy. I was EDITOR: Thank you, Bill Knight, Naturally, appalled sequent use. by your unfair, unkind and seemingly for your "Monday Memo" of March In time I had my fill of such bla- mean -spirited conclusion "should 30. Four -star! Excellent! This tant, unprofessional discourtesy. I Sikes step aside tomorrow, his admin- should be copied and read by anyone vowed I would never again answer istration would be remembered who loves radio. l've been waiting a blind ad from a broadcaster. Mr. most for its failure to deliver a major- for someone with the guts to stand up Jones's recent experience suggests ity to dump the financial interest and say: "Let's put the snap, crack- this still may be a sound stance to and syndication le and pop back into radio." l've been rules...." take. -R.H. Coddington, Rich- to "focus groups" so out of focus Shame. Shame. John M. Eger, mond, Va. Lionel Van Deerlin endowed professor they couldn't see what they're doing of communication and public poli- using Army field glasses. l've seen cy. San Diego call letters disappear, and most of all, State University. KETTLE CALLING I've seen people disappear from ra- EDITOR: In your March 30 story on dio. But, you know what? There are SAME OLD STORY Time Warner ( "Time Warner Fighting still some of us who believe, who EDITOR: Judging by the April 6 let- Cable Provisions "), the company know radio can be better. We're not ter from Charles T. Jones Jr., broad- whines: "...Congress cannot force ca- gonna stop 'tit it is. And even casters' manners haven't improved ble to make its protected speech then, we're not stopping. with the years. Because he received available to rival speakers against its l've never met you, Bill Knight. only eight responses to over 70 re- will. but I hope to someday. And I hope sume mailings, he asks: "What has "Since cable does not monopo- when we meet, we're listening to a happened to the industry... ?" The lize sources of news...competitors can radio station that's alive with passion answer: nothing. His results are about develop their own programing just and emotion, serving the people. A par for the course. as cable did at its own risk." fellow radio brotherJohn Mack In the late 1940's and '50s I an- This from a company which, Flanagan, KFRC -FM San Francisco.

52 Datebook Apr 27 1992 Broadcasting SAATCHI SURVEY Royal Family, Saatchi suggests CBS the demographic profile by moving will replace about Blossom from (bmúund lom nNe 226. six hours of pro- Monday to 8 p.m., fol- graming on Wednesday through Satur- lowed by Rise and Shine, the first comfort in the fact that its record of day. half -hour comedy from Joshua Brand new series success this past year was CBS overhauled Friday night twice and John Falsey. The Ladies First pro- better than any of its competitors." this season, and Saatchi expects the ject starring rappers Queen Latifah Saatchi predicts ABC will move network will schedule In the Heat of and Monie Love could be paired with Home Improvement to Wednesday the Night in the 8 p.m. slot on which The Fresh Prince of Bel Air on Mon- from its current Tuesday slot to to build the remainder of the evening. day, filling the slot vacated by Blos- strengthen a night that has been up for The network's other chief priority is som. grabs among the networks for the past the establishment of a second comedy With Fox preparing to add two few years. night, with Wednesday the targeted more nights to its schedule within the Also on Wednesday, Saatchi sug- evening. The report suggests CBS will next year and hoping to plug holes in gests ABC may schedule The Jackie move Designing Women and /or Major the existing schedule, the network's Thomas Show starring Tom Arnold at Dad to Wednesday. development was up some 40% over 9 p.m. in an attempt to mirror Tues- Among the needs the report sug- last season. Fox's needs for the fall day's success, anchored by Roseanne gested NBC will be looking to fill are mirror its needs of last year- Friday at 9. stabilizing Tuesday and Saturday and Saturday nights as well as a post - "[CBS] did the unimaginable [in nights. As an 8 p.m. lead -in to Law & Simpsons show. 1991-92): going from last to first place Order, Saatchi said NBC may sched- Saatchi suggests Fox may schedule in one season.... However, the net- ule either the Route 66 or The Round The Big Show, a variety show pat - work's limited success with new series Table projects. Either show would temed after the hispanic Sabado Gi- this year must surely be tempering provide appropriate counterprogram- gante. which may offer the ingredients some of the joy, and is clearly top of ing to ABC's younger- skewing come- necessary to appeal to Saturday night mind as thoughts turn to 1992 -93." dies and CBS's reality hour. viewers. The report also suggests Fox, With only two series remaining from To restrengthen Saturday night after in scheduling Tuesday night, may slot the seven the network introduced this losing Golden Girls, the report pre- the Key West project opposite Ro- fall still around, Brooklyn Bridge and dicted the network may try to lower seanne.

MIXED RATINGS REVIEWS FOR FOX NEWS

By Steve McClellan were successful. One news- sharing ef- Other Fox stations with news shar- fort in Mississippi shut down after dis- ing ventures said they were pleased The February sweeps represented appointing February returns. The with ratings growth to date. In West the first rating book for a handful broadcast, Mississippi News Tonight, Palm Beach, Fla., WFLX -TV airs a of new Fox affiliate late new - was produced by Love Communica- newscast produced by CBS affiliate casts. While the numbers were low by tions, whose principals also own ABC WPEC -TV that launched last Septem- affiliate news standards, many of the affiliates WLOX -TV Biloxi and WLOV- ber. According to Bob Ramsey, oper- Fox affiliate managers contacted said TV West Point. The broadcast was car- ations manager and program director they were encouraged by community ried by wxxv -TV Gulfport and WDBD- at WFLX, the station's IO p.m. news- reaction and the prospects for news TV Jackson, both Fox affiliates, as cast was the third -ranked newscast ac- profits. well as WLOV -TV. "It was a well -pro- cording to Arbitron, beating the ABC Among the Fox affiliates for which duced broadcast," said Bill Ritchie, affiliate, WPBF -TV, and a competitive February was the first sweep for their general manager, WXXV-TV. "But fourth according to Nielsen. "We've newscast, WTAT(TV) Charleston, S.C., they pulled the plug because it didn't accomplished a lot in six months," turned in the best performance with a measure up to financial expectations." Ramsey said. "In February, we dou- IO p.m. newscast that averaged a 4.2 WEVV -TV Evansville had its first bled our demographic numbers." rating/7 share in Nielsen. "It's really a book in February for a newscast pro- In Chattanooga, Fox affiliate WDSI- remarkable beginning," said Kenneth duced in house, and averaged a I.9/3. TV has been on the air with a newscast Beedle, president and general manag- "We didn't do quite the number I had produced by ABC affiliate WTVC(TV) er, WTAT. "If it continues to deliver hoped for, but for the launch we were for just over a year. According to similar ratings and revenues, the satisfied," said general manager Skip WDSI general manager, Alan Barrows, newscast will be profitable by the end Simms. the broadcast is profitable for both of the year." And Simms said he remained con- parties. "We are very pleased with the The WTAT newscast is one of about vinced that over time the station will growth to date," he said. The 10 p.m. a dozen local Fox newscasts produced increase its rating and generate profits. newscast did a 3.6/6 in February. in conjunction with another station in With aggressive promotion, said Among all Fox stations doing news the market. WTAT has a joint venture Simms, viewers will gradually be- in February, WSVN -TV Miami once arrangement with wCSC -TV Charles- come aware of the new 9 p.m. news- again had the highest rated nightly ton. cast. "It just takes time. We're in the newscast, averaging a Nielsen 10.1/ Not all of the newscast launches game for good." 16.

Broadcasting Apr 27 1992 Television 53 Classifieds ,

For rate information please call (202) 659 -2340.

Washington's all -news radio station has an im- HELP WANTED SALES mediate opening for an experienced sports an- RADIO chor. Candidate should have a minimum five (5) years experience. Candidate Sun Radio Network in Clearwater FLA. is seeking of broadcasting should also possess excellent verbal and written HELP WANTED MANAGEMENT an experienced (3 -5 yrs) national salesperson. College degree desired, Candidates should be prepared to relocate to communication skills. preferably in broadcast journalism or mass media. General sales manager needed for excellent Clearwater FLA. Salary + commission and major No calls please. Send tape and resume to: Pat AM /FM Marconi Small Mar- medical provided. Fax resume to Nat'l Sales Man- sales team at combo. Anastasi, Managing Editor, WTOP Newsradio 15, ket Station of the Year. Join a growing company ager, Sun Radio Network at 813 -572 -4735. EOE. Dept. BM, 3400 Idaho Avenue, NW, Washington, that is artistically and financially successful. Send Rock FM I- 95/WIXV DC 20016. EOE. M /F. resume to: John Brandt, Jr., Citadel Communica- Radio sales person: Classic Savannah. GA wants creative self starter with ex- tions, KBOZ. PO Box 20. Bozeman. MT 59771. WHLI -AM : On -air news director. Can- perience in radio, EOE. Send resume to Jerry Ste- EOE. must on local news/public affairs. vens, GM, PO Box 876, Savannah, GA 31498. didate be: Strong Able to write /read in concise to the point 1992 Fresno general manager. Selling is 99 percent of mon- style, to utilize interns /stringers to maximize prod- the job al this station targetting upscale adults. We need you: Hottest combo around, good uct and know /understand 2 1/2 million market Long Knowledge of local accounts and agencies helpful. ey, gorgeous area. Need professional, prospector, a group? Tell me Island. No calls. Tape & resume to: Dean Anthony. EOE. Reply to Box L -24. closer. Want to grow with great why you're the one. Bob Clark, Broadcast Proper- WHLI, 1055 Franklin Ave.. Garden City, NY 11530. General manager needed for top rated, under ties Inc.. PO Box 2017, La Crosse WI 54602. EOE. EOE /women /minorities encouraged. performing combo in an upper midwest small mar ket. Must be experienced, sales oriented. Send HELP WANTED ANNOUNCERS HELP WANTED PROGRAMING letter and resume to: Marty Riemenschneider, VP; Mitchell Broadcasting. 1001 Farnam, Omaha, NE PRODUCTION AND OTNERS Skyview Traffic Watch is looking for experienced EOE. 68102. broadcasters and ground traffic re- for airborne wanted for Wash- porting in great markets. Send tape and re- Radio promotion coordinator Turnaround in progress: Strong GSM needed to SW leader. Successful candidate sume to: 14605 North Airport Drive, Suite 200, ington DC AM /FM put it over the top! Competitive mid-west market. must minimum two years experience writ- Scottsdale. AZ 85260. EOE. possess Solid group owner. Resume. compensation history, ing and producing on -air promos and liners for AM sales and management philosophy to Box L -36. -news with ability to coordinate and HELP WANTED TECHNICAL all station along Confidential. EEO. execute on -air promotions and giveaways for FM music station. Send package including resume. /KCLX FM, General sales manager: KSDO AM San Chief engineer: Midwest AM /FM combo seeks ex- written and taped samples of your work, and job innova- Diego is looking for a focused, stable and perienced chief engineer. Must have directional and salary history to: Craig Ashwood, Program tive manager. Minimum of five years sales man- experience. Excellent opportunity. Send resume Director, WASH -FM, Dept. BM, 3400 Idaho Avenue resume to: agement experience necessary. Send and salary history. EOE. Reply to Box L -26. NW, Washington, DC 20016. An equal opportunity Rd.. Mike Shields, KSDO/KCLX, 5050 Murphy Cyn. employer. M/F. No calls please. San Diego. CA 92123. EEO M /F. Chief engineer: Las Vegas. NV. KLUC FM /AM has an opening for a chief engineer. Experience neces- Promotion writer /producer: Seeking an enthusi- General manager midwest: Dynamic top rated sary in AM directionals, high power FM, studio astic individual to write and produce on -air, radio AM /FM contemporary in marvelous 250,000 popu- maintenance, remotes. Management skills and and print promotion for an extremely ambitious lation metro. Great staff. great physical plant in a SBE certification a plus. Reply to Robert Reymont, creative services department. Excellent writing and great community needs a motivator /leader. If you PO Box 5159, Mesa, AZ 85211; 602 -964 -4000. production skills a must. If you can edit, that would are competitive, a winner, disciplined, organized Nationwide Communications Inc., EOE. be extra special. Send tape and resume to Bill and truly love radio, we need to hear from you Manning, Director of Creative Services, WHO-TV, immediately. Please respond to: Mr. Charles Stone, HELP WANTED NEWS 1414 Wilmington Ave., Dayton. OH 45420. Equal Broadcast Services. 1650 Tysons Blvd., Suite 790 opportunity employer. McLean, VA 22102. EOE. Radio news director: KAWLJKTMX FM, York. Ne- SITUATIONS WANTED MANAGEMENT braska. Call Tom Robson 402 -362 -4433. EOE. Station /sales mgr. combo: New start up FM Cen- tral Florida, 100,000+ small market, must have News director for Eastern Long Island's leading Young, hungry, currently employed CRMC with sales /operations /promotions strength, send re- adult station. Anchor morning news and produce proven sales management performance record sume, references and compensation history: monthly, award winning. public affairs program. and great references seeks a GSM or LSM position WPDS-FM, PO Box 880, Beverly Hills. FL 32665. Small staff, hands-on management style. Serious in Philadelphia, Trenton. or Ocean /Monmouth mar- EOE. news commitment. Outstanding life- style. Resume kets. You give me the opportunity. I'll give you a & tape to Don Bindler, Station Manager. WBAZ. loyal, hard working, results oriented team builder! General sales manager: Hands -on leader, recruit- Box 1200, Southold, NY 11971. EOE. Reply to Box L -2. er. and new retail business developer: excellent AM /FM combo is requires someone you trainer, innovative promoter. High energy, sense of Operations manager: Midwest Today's financial climate manager. Must and urgency, interpersonal relationship skills and integ- seeking an experienced operations can trust and who cares about your station and air work. Send re- to lead. I am that person. rity are mandatory. Successful management expe- have experience in news bottom line. Someone history to Box L -38. EOE. GM at the same station. Sales. rience preferred, but will consider mature sales sume and salary Over nine years as decisions, I do it all and professional for first management job, if willing to programing, budgets. Washington's all -news radio station has an im- putting my knowledge and make three year commitment. Write General Man- would like to discuss mediate opening for an experienced business re- you. Reply to Box L -3. ager. WBAZ, Box 1200, (Eastern Long energy to work for Southold porter. Candidate should have a minimum five (5) Island), New York 11971. EOE. years of broadcasting experience. Candidate General /national sales manager, currently em- should also possess excellent verbal and written ployed -large market -malor group -20 year -CRMC- Wanted general manager: WWGS/WSGY Tifton/ communication skills. College degree desired. broadcaster, desires to bring proven sales track Albany GA. If you have what it takes, I've got preferably in broadcast journalism or mass media. record, sales promotion. training and management $50,000 base plus bonus and perks for you. Call No calls please. Send tape and resume to: Pat skills to Southern or Caribbean market. Reply to Mike Levine 915 -570 -8833 EOE. Anastasi, Managing Editor, WTOP Newsradio 15, Box L -17. Dept. BM. 3400 Idaho Avenue, NW. Washington, Mid-Atlantic FM needs a general manager who DC 20016. EOE. M /F. Bottom line oriented GM seeking managers posi- trains. leads and sells on the street everyday. Near tion. 24 years experience in small. medium and a major market, but it's a small- market, retail- driven Photographer: We're looking for an experienced large markets. Call Jack Inman - 919 -642 -8292. station. Not a ratings pitch. Not for everybody- but news/sports photographer. Must be a team player if you can make sure the iogs and bills get done, and know how to use 3/4" field and editing gear. Solution! A total management consultant. Sales, the PD runs promotions right- sell a ton of orders Send non-returnable tapes and resumes to Scott programing, financial management and more. In- revenue. Win with yourself, and make a profit- let's talk. Write Box L- Benjamin, News Director. WROC -TV, 201 Hum- crease audience share and 37. EEO. boldt Street, Rochester, NY 14610. EOE M/F. RPM. Call now 804 -232 -5197.

54 Classifieds Apr 27 1992 Broadcasting GM. 25 years, 10 with last group. Solid back- Local sales manager: WSAV is looking for the Marketing consultant: Top 50 market, strong, ground includes managing top 5 to medium mar- right person to manage a sales team. A good growing affiliate looking for a sales dynamo. Estab- kets. Excellent sales. programing, administrative career opportunity in an aggressive group owner- lished list available for the candidate who knows background Available now. Box E -54. ship. Must have a successful track record in local how to generate new business, develop vendor sales. Knowledge of Co -op and PC based systems and attain rates. Our team needs a leader that Creative successful GM of small to medium mar- such as Arbitron II. PTA and CTA. Ability to train a boasts a strong track record of business develop- kets. seeking right management opportunity. Pres- staff to achieve goals in a highly competitive envi- ment. Resumes and cover letter convincing us that ently brokering premiums to national fast food and ronment. Send resume to General Manager, you are our future to Box L-29. EOE. sports accounts. Telephone 513 -453 -2262. WSAV -TV, PO Box 2429, Savannah, GA 31402. Position at Para- EOE /M -F. Experienced account executive: Absolutely the best: Called one of the top ten mount Stations Group TV station in #7 ranked mar- medium/small market broadcasters in the country." National sales manager: WSPA -TV (CBS) in the ket. Need aggressive. promotionally minded per- GM, group exec. consult or short-term fix. Always 35th market is seeking a highly qualified individual son who's hungry to sell sports and develop new top ratings/revenues in 6 to 12 months. Currently with both local and national sales background to business while juggling the demands of an estab- top 50-75 completing 8th successful turnaround or serve as national sales manager. Send resume and lished list. Send or fax resume and cover letter to startup; station being sold. Worked Rockies, West, qualifications in confidence to Greg Rose. General J W Linkenauger, LSM. WDCA -TV, 5202 River Rd.. Southwest. Gulf. Consider all challenges. Call 214- Sales Manager. PO Box 1717, Spartanburg, SC Bethesda, MD 20816. EOE. 994 -7738. 29301. No phone calls accepted. EOE. Local sales maanger: WUAB Cannel! Communi- SITUATIONS WANTED PERSONALITY/TALENT Local sales manager: CBS affilate in the 38th cations. Big station! Small company! Tremendous market seeking individual with strong leadership. future! Outstanding opportunity with one of the na- motivational manage local tion's leading independent stations. We are seek- Talk show host with international background and training skills to sales staff. Candidate should have a successful ing an aggressive leader for a seasoned staff. available immediately for radio & TV. If you are track record in new business development. Local Should have television management experience, looking for talent & experience, something com- television sales and management experience re- preferably independent, along with a progressive pletely different to generate new business call 518- quired. resume, reference and re- attitude. Must have strong people skills, inventory 449 -9534. Serious inquiries only. Send salary quirements to Dave Davis. General Sales Manager, management skills, strategy skills, and a propensi- WTKR -TV. 720 Boush Norfolk, VA 23510. No ty to motivate with creative ideas. Reply in confi- SITUATIONS WANTED TECHNICAL St., phone calls. EOE. dence to: Rick Gold, WUAB, 8443 Day Dr.. Cleve- land, OH 44129. No phone calls. please. EOE. Lifetime broadcast engineer: 32 years experi- National sales manager: Top Fox affiliate in 10th ence all phases radio will relocate salary open market is seeking experienced national sales man- Great sales opportunity: BMP software system. leave message for resume. 318- 322 -4210. ager. Must have 3 -5 years successful national TV U S WEST Marketing Resources Plus. the leader in sales or equivalent experience. Knowledge of providing software solutions for the broadcast in- dustry, is looking for a sales professional to provide SITUATIONS WANTED NEWS Birch Scarborough/TV Scan a plus. EOE. Send resumes to LaVatryce Griffin, WATL -TV, One Mon- sales, training and service in its western region. roe Place, Atlanta. GA 30324. Minimum of 5 years experience in station sales Sportscaster who has led small market station to required with experience in broacast PC based two state AP awards seeks new opportunity with National sales manager: WPTY Fox 24 is looking sales /research systems and a complete under- college /minor pro PBP Knowledgeable newsper- for an aggressive, motivated individual with a suc- standing of the sales and program process within a son also. Call Mark 503- 386 -2163. cessful track record in national sales or with a television station. PC literacy a must. Excellent national rep firm. Establishing local contacts for benefits & salary potential for the right person. Call Network and local experience. Veteran news pro: national accounts is a must. We encourage minor- Brian Brady 517- 336 -8787. EOE. reporter looking for major Management anchor. ities to apply. (EOE). Submit resume to General market Mary 708- 256 -6337. spot. Call Manager. WPTY Fox 24, Clear Channel Television. Memphis. TN CUSTOMER SERVICE Veteran play -by -play & news wants to relocate 2225 Union Avenue, 38104. NW. Dick Shilvock 605- 348 -1100 or Box 8205. General manager wanted for major market South- Account rep: BMP software system. U S Rapid City. SD 57709. west production company. Must have minimum 5 service WEST Marketing Resources Plus. the leader in pro- years experience in production operations with nation's radio sports viding for the broadcast indus- Sports director of top college strong background in marketing and personnel rela- software solutions reporter. or PBP. radio or TV. try, has an account service rep opening in the dept. seeks anchor tions. Send resume and present salary to Box L -39. in pro Bowl, NCAA Midwest to regionally represent the broadcast Award winner competitions. EOE. PBP experience. Dave. 315- 426 -9902. After 6 -1- management plus software product line. Television 92: 617 -244 -7956. station experience and computer literacy required. HELP WANTED SALES BMP system experience preferred. Must be willing Award -winning Journalist: 20 year radioitelevi to travel. Send resume & salary history to: B.S. with a future as sion veteran seeks opportunity Manager, new business development & special Macintosh, Marketing Resources Plus, 1451 Cali- news director, assignment editor or anchor. Experi- protects: WKRN -TV, the ABC affiliate in Nashville. fornia Avenue. Palo Alto, CA 94304. U S WEST /talk. Ralph enced in all formats including news has an immediate opening for a manager of new Marketing Resources Plus is an equal opportunity Shaw 919- 852 -3944 business development. A minimum of three years employer. Employment contingent upon drug test of television sales experience - a working know- results. MISCELLANEOUS ledge of vendor, coop and sales promotions - plus a flair for creative problem solving is required. If you have a desire to work for a growing station HELP WANTED TECHNICAL Affordable voice talent for your station or produc- with supportive sales management please contact tion. Intelligent reads. creative voices. Call Peter K. by resume only: Dave Sankovich, General Sales Fox Television, KRIV- O'Connell for information and demo. Serious inqui- Vacation relief operator: Manager, WKRN -TV. 441 Murfreesboro Rd.. Nash- is vacation ries only. 716-836 -2308. channel 26, Houston, TX seeking a ville, TN 37210. WKRN -TV is a division of Young relief operator. This position will require the appli- Major market production voice will do your pro- Broadcasting and an equal opportunity employer. cant to switch station breaks, load commercials mos. sweepers. spots, etc. Excellent for any adult and program tapes and dub video tapes. Experi- format Reasonable rates Demo 305 -463 -1535. Television account executive: Aggressive pro- ence in computer editing and /or technically direct- fessional, experience required with proven track ing newscasts is desirable, but not mandatory. Willow Crossing: Folksy. heartwarming radio sit- record in local sales. Offering beautiful and fast Applicant should have three (3) years experience com/drama, long featured on WOSU. KSLH. etc., growing single station market, above average pay in master control room work, and an FCC license or now available without cost to non- commercial out- and opportunity for advancement. Apply to Bob SBE certification. A working knowledge of wave- lets. 100 half -hour episodes. Willow Crossing. 299 Bolyard, GSM. WHSV -TV, PO Box TV -3, Harrison- form monitors, vectorscopes and VU meters is also West Street. White Plains, NY 10605 914 -949 -2137 burg. VA 22801. No phone calls, pls. EOE. required. Interested applicants should contact: Sheila Wachenschwanz, Engineering Supervisor. General sales manager: WTVO -TV, Lexington's KRIV -TV, PO Box 22810, Houston. TX77227. EOE. TELEVISION ABC affiliate, has an immediate opening for a gen- eral sales manager. Minimum of five (5) years of Chief engineer for southeastern UHF affiliate. En- local /national television sales management experi- gineering only, no operations. Send letter with re- HELP WANTED MANAGEMENT ence is required. Candidates must be well orga- sume to: T. Arthur Bone. Bone & Associates, Inc., 6 nized and detail oriented and possess strong lead- Blackstone Valley Place, Ste 109, Lincoln, RI News director: KYMA -TV, Channel 11, Yuma, Ari- ership and motivational skills. Experience in 02865. EOE. zona. NBC affiliate. needs person with strong orga- developing new business. revenue generating nization, management and excellent communica- sales promotions and staff training and develop- Broadcast TV engineer: Full -time position main- tion skills. Previous experience as news producer ment is a must. Send resume. references and sala- taining all types of broadcast TV equipment. 2 year or executive producer in middle -sized market re- ry requirements to: Chris Aldridge. Vice -President degree in electronics. 2 years TV maintenance ex- quired for this "hands -on" position. Send resume and General Manager, WTVO -TV, 2940 Bryant perience. Repairs to component level. Mail resume with salary history to General Manager, KYMA, Road. Lexington, KY 40509 Park Broadcasting of to: KICU-TV36, PO Box 36. San Jose. CA 95109, 1365 So. Pacific Avenue, Yuma, AZ 85365. EOE. , Inc. is an equal opportunity employer. Attn: Vivian Serrano. EOE.

Broadcasting Apr 27 1992 Classifieds 55 South Texas educational station has an opening CBS affiliate In Lubbock, Texas seeks primary Program producers: Top 20 affiliate is looking for for a chief engineer. Previous experience desired anchor to complement established male anchor. producers for documentary style program and in maintenance of UHF transmitters and studio sys- To secure this job you must have excellent on- magazine formatted program. Should have previ- tems as well as personnel supervision. SBE certifi- camera presence, polished anchoring and report- ous program development and production experi- cation a plus. Send resumes to Community Educa- ing skills. a positive attitude and the willingness to ence. Writing with a flare and research skills a tional TV, Inc.. Attention Ben Miller, PO Box C- be visible in the community. The bucks are good must. Newsroom experience beneficial. If you're 11949. Santa Ana. CA 92711. EOE. and the benefits are excellent. Overnight tapes and looking for new opportunities, working for an inno- resumes to: Terry Graham, News Director, KLBK- vative station in a market with a great lifestyle, send Taft Broadcasting /NASA Division, is recruiting TV, 7403 S. University Ave., Lubbock, TX 79423. tape and resume to Program Director, KTVK -TV, qualified applicants for the position of television EOE. 3435 N. 16th St.. Phoenix, AZ 85016 Tapes will not systems design engineer. to assist in support of be returned. No phone calls please. EOE. video systems and services at NASA Johnson A great job. It's open now that our main female So. Cal. corpo- Space Center in Houston, Texas. Candidates anchor's leaving. KCRG -TV 9, the news leader in Commercial producer /director: rate video looking for a strong producer /dir- should possess the following qualifications: 1. Eastern Iowa needs the best. Is it you? Show us dept. with years experience in producing and BSEE or equivalent technical degree preferred. your stuff on a non -returnable tape. No beginners. ector 5+ productions. We need a MSEE or post graduate work in a technical disci- Dean and Bob's News Haven, KCRG -TV 9. PO Box directing commercial pline least experience in 816, Cedar Rapids. IA 52406. EOE. team player to handle our expanding commercial is desirable. At 2 years of nonre- facilities planning and construction of television base. Excellent salary and benefits. Send Assistant news director. Seeking executive pro- Television Services systems and subsystems. Other desirable attri- turnable resume and tape to ducer ready for #2 position in mid -market news 92138-7169. butes include component and systems level trou- Manager, Box 87169, San Diego, CA operation. Only individuals with strong leadership. bleshooting experience in a quality oriented broad- EOE. producing and writing skills should apply. Station cast or post production environment. Prior has aggressive, award -winning news department Graphic designer: Dominant CBS affiliate in 66 management experience is a plus. 2. Technical market. that's in a tight race in a competitive market. (NSI) Responsible for identifying & provid- disciplines involved include production, post pro- EOE,M/F. Send resume and references to Box L- ing graphic design for all depts. Must have working duction. telecine. video tape recording techniques, 40. knowledge of art, printing, photography, set design satellite. teleconferencing, analog and digital sig- & formal art training &/or equivalent experience in nal processing. computer graphics. microwave, Small market news leader needs aggressive, in- related field. Strong background in commercial or baseband, fiber optic and RF distribution. 3. Excel- dependent photojournalist to work with reporter in television art. Graphic arts photography experi- lent organizational. communication and writing two -person bureau. Must tell stories in a creative ence helpful. Must be able to communicate effec- skills required. Please send your resume and four and human way, while coping with isolation and tively. organize time, recognize priorities. Send let- professional references to: Taft Broadcasting. daily operational challenges of bureau life. Fluency ter & resume to Personnel Dept. WDBJ Television. 16441 Houston, TX Space Center Blvd. 77058. in Spanish a plus. Our photographers are the best. Inc.. PO Box 7, Roanoke, VA 24022 -0007. EOE. Attn: Debbie Burks. We are an equal opportunity If you are, send tape. resume and three references Producer /director for fundraising activities for employer. No phone calls. Principals only please. to: Mark Shafer, News Director, KSBY6, 467 Hill St.. public TV. Produce TV membership drives and San Luis, Obispo, CA 93405. EOE. SNV operator: Drive. set up and operate our satel- auction. Produce /direct promos for special events. lite truck. Also responsible for maintenance of the Anchors: Seeking experienced news anchors for direct mail, and other fundraising projects. 3 -5 truck and equipment. Applicants should have ex- current and anticipated openings at client stations years experience in television production. editing. microwave, edit perience with uplinks. cameras, in medium and large markets. If you're a good field work, directing, one -inch and Beta produc- gear, lighting and audio. and should be able to communicator who can relate to people and their tion, Chyron animation, Adda still store and DVE gear. Re- perform light maintenance on television concerns. send us a VHS or 3/4" sample of your equipment. Public broadcast production experi- sumes to Judy Baker, Administrative Assistant, recent work. No robot readers. please! Replies in ence, especially in fundraising. desired. Resume WCYB-TV5. 101 Lee Street, Bristol, VA 24201. confidence to: NEWSPEOPLE, 20300 Civic Center and demo tape to: Personnel, WMFE, 11510 East EOE/M /F /HN. Deadline for accepting resumes is Drive. Suite 201, Southfield, MI 48076. EOE. Colonial Drive, Orlando. FL 32817. Deadline May 8, 1992. 5/6/92. EOE. Minorities and women encouraged to Overnight editor: Produce 6:30am newscast. cov- apply. newsroom anchor news updates: er overnight. News promotion producer: WISH -N8, Indianap- HELP WANTED NEWS pathway to general assignment reporting. Appli- olis, is searching for an unabashed competitor who cants should have previous television news experi- doesn't pull any punches. an accomplished pro- live work. Resumes /tapes to Judy News director: WTVF Television, a CBS affiliate, is ence. preferably motion producer who consistently delivers bold Administrative Assistant, WCYB-TV5, 101 seeking an experienced news director to manage Baker. and aggressive work. Finely tuned writing and pro- Lee Street, Bristol, VA 24201. EOE/M /F/HN. Dead- its news operation. The successful candidate will duction skills are required. Candidates must also line for accepting resumes/tapes is May 8, 1992. have proven leadership capability, expertise in possess marketing savvy and a driven desire to producing quality news programs and specials. an Noon /5:30 anchor: We're looking for someone win. Reply to: Pete Nikiel, Creative Services Man- understanding of niche marketing. and excellent WISH Indianapolis. who is equally comfortable in the studio or the field. ager, -N, 1950 N. Meridian St., communication skills. Prefer 5 -10 years experience Applicants should have previous news IN 46202. Send no tapes yet. Absolutely no phone in a top 100 market with a minimum of three years television anchor experience, calls. EOE M/F. as news director or assistant news director. Send possess solid writing skills and be able to work in live resumes to Lem Lewis. Station Manager, WTVF, comfortably situations. Resu- Editor: So. Cal. corporate video dept. looking for mes/tapes to Administrative 474 James Robertson Parkway. Nashville. TN Judy Baker, Assistant. an editor with 3 to 5 years experience. Need profi- WCYB-TV5, 101 Lee Bristol, VA 37219. EOE. Street, 24201. ciency with Ampex Ace 25, Vista, ADO. GVG 200- EOE/M/F/HN. Deadline for accepting resumes/ 2. KSCOPE and GVG 251 editor. We need a team Aggressive Midwest NBC affiliate seeks week- tapes is May 8. 1992. player to handle our expanding commercial base. day male & female anchors. Need ability to write, Excellent salary and benefits. Send resume to Tele- report. produce, make public appearances. Grow vision Services Manager, Box 87169. San Diego, with company. Experience preferred. Send resume HELP WANTED PROGRAMING CA 92138 -7169. EOE. with photo, references and salary to Box L -30. PRODUCTION 6 OTHERS Paintbox operator: So. Cal. corporate video dept. EOE. looking for an experienced graphic artist. Need Television membership manag- Two positions: Producer with great writing and Houston Public proficiency on colorgraphic DP /animator and Aba- Responsible for administering a complete pro- strong organizational skills. Reporter who can en- er: kas A62. We need a team player to handle our membership fundraising services, includ- terprise stories. handle breaking news and meet gram of expanding commercial base Excellent salary and ing planning and implementation of membership deadlines. Candidates for both positions should benefits. Send resume to Television Services Man- direct mail, telemarketing and other fund- have live experience. a journalism degree and two drives. ager, Box 87169. San Diego. CA 92138 -7169. raising for large donor base. Responsible years experience. Send non -returnable tapes and activities EOE. for membership computer services. budget and resumes to Scott Benjamin, News Director, WROC- inventory control, statistical reports. Qualifications: TV. 201 Humboldt Street. Rochester, NY 14610. SITUATIONS WANTED MANAGEMENT Bachelor's degree in Fundraising, Business Ad- EOE M /F. ministration or related areas and five years experi- Major -market experience, heavy on new business ence in public television fundraising and comput- Weeknight co-anchor. Some reporting and pro- development, and strong people skills. Seek large - erized membership system. including two years of ducing. Resumes only to Jack Keefe. WICD -TV, market local or regional sales manager position. management/supervisory experience. Or, equiva- 250 Country Fair Drive, Champaign. IL 61821. Reply to Box L -42. EOE/MF. lent combination of education and /or experience from which comparable knowledge, skills and abili Chief meteorologist. Must have meteorology de- ties have been achieved. Expert knowledge of ef- SITUATIONS WANTED TECHNICAL gree, at least four years on -air. AMS seal and de- fective computer utilization. Strong writing and oral sire to lead the best weather team in a five -state communication skills. Superior people manage- 25 years broadcast engineering. 14 years as region. All the tools including Doppler radar. Prefer ment skills. Minimum starting salary $30.000. Clos- hands -on television chief engineer. Experienced those experienced in severe weather/winter storm ing date: May 17, 1992. Equal opportunity /affirma- people management and departmental budgeting. forecasting. Tape and resume to Kirk Winkler, tive action employer. Send resume to: Ms. Laura Extensive technical and construction experience News Director. KEN, 2665 Douglas, Omaha. NE Gonzales, KUHT -TV, Houston Public Television, both studios and transmitters Please reply to Box 68131. No calls. EOE. 4513 Cullen, Houston, TX 77004. L -41.

56 Classifieds Apr 27 1992 Broadcasting Harris UHF TV transmitter 10 years old. excellent SITUATIONS WANTED NEWS HELP WANTED MANAGEMENT condition, new visual Klyston, high band. Call Bill Kitchen, 303 -786 -8111. Outstanding sportscaster (also knowledgeable Development manager: If you have an ability to newsperson) looking for a good station in which to create. develop and implement new and unique fund New RCA TCR 100 replacement parts. Discounted work Call Ed. 216- 929 -0131. raising opportunities; work well with large volunteer prices. Call 617- 725 -0810. staffs: can lead your department to new levels of Parts & service for Townsend transmitters. SASE Meteorologist: huntin'. -pret- success; possess demonstrated experience with Still workin'. Still Semi for list. B.M.A. Inc., PO Box 817. Neosho. MO ty. Semi -good -spelr. 12 years experience. AMS planned giving, direct mail, telemarketing, endow- 64850; 417 -451 -1440. Harris visual UHF exciter seal. Stu 817 -776 -4844. ments, membership programs or broadcast fund $5,000. Townsend V &A UHF exciter $10.000. raising, send your resume to Michael T. Walenta, Manager. Gordon Barnes: Former CBS (New York) and General WGVU/WGVK -TV and WGVU- AM/FM, 301 W. Fulton, WUSA -TV (Washington, DC) meteorologist now in Grand Rapids, MI 49504- Florida seeks challenging opportunity. Available 6492. Deadline date is May 8, 1992. EEO /AA. RADIO late June. Telephone 813- 495 -0818. PUBLIC NOTICE EMPLOYMENT SERVICES Veteran news pro: Network and local experience PUBLIC NOTICE Management field producing, satellite experience. The Board of Directors of National Public Looking for medium market news director or major Government jobs $16,040- $59,230/yr. Now hiring. Radio will meet in open session market field producing. Call Mary: 708 -256 -6337. Call 805- 962 -8000 Ext. R -7833 for current federal list. Wednesday, May 6, 1992, beginning at 9:30 a.m. in the Metropolitan Ballroom of Broadcast jobs: Opportunities in Public Affairs the Sheraton Hotel, 1400 Sixth Avenue, SITUATIONS WANTED PROGRAMING has 30 -40 broadcasting jobs in Washington. DC Seattle, Washington. Subject to amend- area bi- weekly. $29/8 week subscription. Call 301- PRODUCTION A OTHERS ment, the agenda includes: President's 986 -5545 for more information. Money back guar- antee. Report, Chair's Report and Committee Star-Day Productions: Associate producer /re- Reports. The Committees will meet on searcher available for long and short -term projects. Tuesday, May 5, beginning at 12:30 p.m. Reasonable rates. Call 718- 857 -7863. Fax 718- EDUCATIONAL SERVICES in the same location. 857 -4251. On -camera coaching: Sharpen TV reporting and HELP WANTED SALES anchoring/teleprompter skills. Produce quality demo NW tapes. Critiquing. Private lessons with former ABC ALLIED FIELDS News correspondent. 914 -937-1719. Julie Eckhert. EXCITING SALES OPPORTUNITY Eckhert Special Productions. HELP WANTED INSTRUCTION at WANTED TO BUY EQUIPMENT Client services /education representative: Com RADIO ONE puter software vendor needs person with broad- Top for your cast background. Must be self motivated, orga- dollar used AM or FM transmitter. Call now Transcom Corp.. -8454. nized and have good people skills. Relocation to 800-441 MARKETING Colorado and extensive travel required. Competi- Want to buy TV transmitter VHF low band. G.A. tive compensation package. Send resume. refer- Bonet, WORA TV, Box 43, Mayaguez, PR 00681. & salary history to Box L -28. EOE. ences Tel. 809- 831 -5555. Fax. 809- 833 -0075. Cleveland's most exciting Assistant professor, communications/broad- Radio sales organization casting: Full -time faculty. tenure track position in FOR SALE EQUIPMENT the department of communications /broadcasting has openings for excep- beginning September 1,1992. Responsibilities in- AM and FM transmitter, used excellent condition. tional individuals able to clude teaching courses in Radio -Cable- Television, Guaranteed. Financing available. Transcom. 215- Basic Audio -Video Production. Writing and Perfor- 884 -0888 FAX 215- 884 -0738. thrive in a fast -paced, mance; advising students and participating in on- going activities of the department and college. AM transmitters: Continental /Harris/MW1A 1 kw. growth environment. Ra- Doctoral degree preferred; masters degree. col- CCA/MCM 2.5kw, CCA/Harris /RCA 5kw. Har- lege teaching and 2 to 5 years professional experi- ris/CCA 50kw. Transcom 800-441-8454. dio One Marketing repre- ence required. Send resume with cover letter and names of three current references by May 1, 1992, FM transmitters: RCA 20kw, CCA 2.5kw. Collins/ sents WMMS- FM /WHK- to: Sister Mary Ellen Murphy, Ph.D., Dean of the Gates 1kw. Transcom 800- 441 -8454. College. Saint Joseph's College. Windham. ME AM and WMJI -FM. 04062 -1198. EOE. FM 25/30KW: 1981 BE -30. 1988 TTC /25kw. Trans- corn 800 -441 -8454. University of Missouri- Chair of broadcast news Broadcast equipment (used): AM /FM transmitters Candidates will have sig- department. The World's first School of Journalism RPU's, STL's antennas. consoles. processing, turn- nificant in seeks a chair for its broadcast news department. tables, automation. tape equipment. monitors. etc. experience The successful candidate must be prepared to Continental Communications, 3227 Magnolia. St. broadcast sales. lead a 14- member broadcast faculty in charting an Louis. MO 63118. 314 -664 -4497. FAX 314 -664- academic course to meet the challenging news 9427. environment of the 21st century. The School of Excellent opportunity for Journalism has three academic departments: Lease-purchase option. Need equipment for your Broadcast News, Advertising and New Editorial radio, television or cable operation? NO down pay- financial and career that support the granting of 8.J., M.S. and Ph.D. ment. NO financials up to $70.000. Carpenter & degrees. Requirements for the Broadcast News Associates, Inc. Voice: 504- 764 -6610. Fax: 504- growth. Chair include proof of scholarship and at least five 764 -7170. years of professional broadcast experience. A Masters degree is essential; prior teaching and the Limited edition, original Indian Head test pattern For consideration, send Ph.D. are preferred. The eleven -month tenure -track coffee cup. 12 oz. in fine china. Collectors item, or position includes teaching, advising, and providing great gift or personal use. $9.95 + P/H. V /MC. introduction and resume 1545 Fax counsel for news operations at the School's award - ANQ. Lee St.. Des Plaines, IL 60018. winning NPR- and NBC -affiliate radio and televi- 708- 803 -8994. Voice mail 708 -298 -2269. to: sion stations. The position begins in Fall 1992 or New premium VHS tape for less than store spe- Spring 1993. Nominations are welcome. Minorities cial. Quantity discounts, V /MC /PO. Quote or price Radio One Marketing and women are strongly urged to apply. Send re- list: ANO. 1545 Lee St., Des Plaines. IL 60018. Fax sume. statement of philosophy about news and P.O. Box 14788 708 -803 -8994. journalism education. and references to: Lillian Cleveland, Ohio 44114 Dunlap. Search Committee Chair, University of 1000' tower. Standing in Albion, Nebraska. Heavy Missouri School of Journalism, PO Box 838, Colum- Kline tower includes 6.1/8" coax. Purchase in no phone calls bia. MO 65205. Application deadline: June 15, place with land and building, or move anywhere. EEO /M /F /H 1992. EOE. Call Bill Kitchen, 303 - 786 -8111.

Broadcasting Apr 27 1992 Classifieds 57 HELP WANTED SALES CONTINUED BUSINESS OPPORTUNITY EDUCATIONAL OPPORTUNITY

RADIO AIR TIME SALES STATIONS WANTED BUTLER UNIVERSITY Great opportunity! We represent a num- which accept "per inquiry" ads of merit. ber of major stations. You'll be selling $15 pd for ea membership we get from letter, their air time as a rep. Send cover 60 sec. spot. Can yield $250 -up ea time. resume, references to: Check our video. Radio/TV W.H.D.S. Inc. 21724 Ventura Blvd. #205 AMERICAN MOTORISTS ASSN DEPARTMENT Woodland Hills, CA 91364 1140 7th Ct., Vero, FL 32960.

OFFERING TELEVISION Bachelor's and Master's degrees ALLIED FIELDS HELP WANTED MANAGEMENT FACILITIES: HELP WANTED PROGRAMING Student -operated, 48,000 watt, LOCAL SALES MANAGER PROMOTION 8 OTHERS NPR affiliate, FM station; WTTG /Fox Television is seeking an experi- enced professional with proven sales and WIBU -TV student station. leadership skills to supervise the day -to- VIDEO PRODUCER/ Hands-on training day operations of the local sales depart- ment. Qualified candidates should have at DIRECTOR Radio/TV laboratories least five or more years of major market Strong industry internship experience in television sales and sales The Professional Education Division of management. Additional experience in ven- Arthur Andersen & Co. seeks a Video program and liberal arts dor /new business development preferred. If Producer/Director to join the development curriculum qualified, please rush resume and salary team at our Center for Professional Edu- requirement to: cation in St. Charles, Illinois. The Video Small college atmosphere in a Personnel Department Producer /Director is responsible for di- metropolitan setting. WTTG Fox Television recting and producing effective instruc- 5151 Wisconsin Avenue, N.W. tional, informational, and marketing video CONTACT Washington, D.C. 20016 4,5 programs for an international audience. Equal Opportunity Employer Jordan College of Fine Arts Responsibilities: Dr. Kenneth Creech Consult with internal clients to deter- mine media uses Chairman-Radio/TV Dept Write or edit scripts that deal with com- (317) 926-9252 PROGRAMING SERVICES plex financial and management topics. Develop and manage project budgets. NATIONAL WEATHER NETWORKS Direct studio and remote productions. PRESENTS BUTLER THE NEXT GENERATION IN TV WEATHER SERVICE!! Bachelor's degree with an in THE FIRST.. THE AFFORDABLE.. NWN WEATHERSOURCE emphasis UNIVERSITY YOUR TV MARKETS LOCAL TV WEATHERCAST CUSTOM- video production, radio/TV, or film and 3- 4600 Sunset Avenue IZED ANO TAILORED FOR YOUR ADJ INCLUDING ON -AIR relevant AXIS AIR TALENT DELIVERED VIA SATELLITE. UPDATES 5 years experience are required. Indianapolis, IN 46208 AVAILABLE FOR ALL DAY PARTS 7 DAYS PER WEEK. Script writing experience is helpful. Ideal FOX. INDEPENDENT AND PUBLIC STATIONS.. GET INTO THE BROADCAST TV WEATHER BUSINESS.. NWN IS AVAILABLE candidate has excellent interpersonal IN YOUR MARKET ON A CASH OR BARTER BASS.. CALL skills, is highly creative, and works well in EDWARD ST. PE TODAY 1.601.352 -6673 TODAY. project teams. Please send a resume, (no phone calls, please) sample tape and EMPLOYMENT SERVICES three script samples Of available) to: ARTHUR ANDERSEN & CO. It's hell to job hunt alone! PUBLIC DOMAIN PROGRAMING Center for Professional Education Why get frustrated? Features. Cartoons, Snorts. Documentaries 1405 North Fifth Avenue (over 1.000 titles) Radio stations from all over the country Med./ Box T100 Maj. markets On 1 -or 3/4' video tape are seeking upcoming talent M /F. NTSC or PAL St. Charles, Illinois 60174 If you're seriously looking, call: Call for free catalogue eoe m/fN /h PREMIERE TALENT 1 -800- 766 -8550 FAX 1- 401- 846 -0919 (602) 893 -2147 DESERT ISLAND FILMS

HELP WANTED SALES

EUROPEAN MANUFACTURER OF College Seniors & Juniors We'll give you R.F. BROADCASTING EQUIPMENT: Small Market Anchors & Reporters FM transmitters, TV VHF & UHF You need an edge in today's market! all the credit. transmitters and transposer Put together a winning tape. We critique: microwave links range from 2- Delivery visn 15ghZ transmitting antennas and Appearance broadcasting audio modular mixers Writing is looking tor an experienced Story Construction manufacturer sales representative. 15 years in the business...we can show you how things are in the real world. FAX (202) 293 -FAST Please send your resume in Send 3/4" or VHS tape with SASE and OR MAIL TO: Classified Dept., confidence to: EURO CORP., PO 1705 DeSales Street, NW, check for $100 to: Washington, DC 20036. BOX 6312, JERSEY CITY, NEW Livingston Communications Deadline is Monday at noon Eastern JERSEY 07306-0312. ATTN. P.O. Box 751 Time tor the following Monday's issue. HUMAN RESOURCES. Bettendorf, IA 52722

S8 Classifieds Apr 27 1992 Broadcasting EMPLOYMENT SERVICES LEGAL SERVICES FOR SALE STATIONS CONTINUED CONTINUED LMEDIA BROKERS APPRAISERS

RADIO TV LPTV r, t NETWORK ASSOCIATES A Confidential 8 Personal Service -TAPE Broadcast Consultants 1- 800 -828 FCC PROBLEMS? l"AT Evaluate: 20 years experience in network and local TV /radio. We'll help you build a SHERWOOD., Writing ;/l or VHS " ' Delivery winning tape. Send $60, 3/4" Call E171 G,rAe Rd 5uiu 269. Na,11'L.aG. IL 60062 tape or audio cassette, and resume to: Content Netwodc Associates, P.O. Box 42518, BROADCAST MEDIA LEGAL SERVICESSSI 708-272-4970 J Image Washington, D.C. 20015 -0518 . a service of Allen, Moline & Harold WISCONSIN 1- 800 -433 -2636 AM covering Madison Tl1T1T1TTl17 T7 Rising Billings Cash Flow JVISl'l1lJl VG FLAT FEE LEGAL AND PARALEGAL SERVICES Fair Price MC- VISA -AMEX Accepted FM covering Manitowoc and I side.lobOpenings, Nationwide Sheboygan Top Ratings Rising Press II Radio lobs. updated daily Billings Cash Flow Fair Price F] Television lobs. updated daily Call DON ROBERTS -3411 © Hear _ Talking Resumes 813 -966 To record -Talking Resumes' and El BUSINESS OPPORTUNITIES employers to record job openings © Entry level position,: IMMEDIATE CASH!!! HOLT APPRAISALS 1- 900 -726 -JOBS Broadcast Management otters your Rad1o.Televi- $1.4lr2rMRaE (5827) sion station the opportunity to sell (factor) ac- Asset Value & Fair Market Value counts receivable to generate immediate cash. Avoid Bankruptcy, do promotions, pay taxes. Independent Opinions Since 1967 clean up your credit. Experienced broadcasters Arthur Holt Bernie Fuhrmann who understand your cash flow crunch. We own and operate stations and know how to help. Call Char- 215 - 821 - 9085 NEWS lie Strickland of 800 -553 -5679 or 214 - 780 -0081. ONNECTION THE JOBLINE EXCLUSIVELY FOR TV NEWS NORTHERN COLORADO AM FINANCIAL SERVICES Top affiliate. local community heartbeat. Strong economy. AG. sports. news. great family oper- 111YSD onWLYV Ib WIIes ation potential. March appraisal. $355x. Health 1-900443-4850 EQUIPMENT FINANCING dictates immediacy. $315K cash, or flexible St 95 Per minute owner terms JOBS UPDATE DAILY "LOANS BY PHONE" Call Mr. Milan tlmoloy,n -To Litt low au NO FINANCIALS REQUIRED FOR 303 -339 -5010 1- 800-925 -5656 Eft NEWS 163971 TRANSACTIONS UNDER $35,000 NEW OR USED EQUIPMENT J $2,000 TO $200.000 NO DOWN PAYMENT FLORIDA COMBO SALE -LEASEBACK EQUIPMENT FOR 50kw -FM 1 kw -u AM GOT THE 900 NUMBER BLUES? WORKING CAPITAL 1991 cash sales TO APPLY OR REQUEST ADDITIONAL $325,000 - TRY MEDIALINE INFORMATION CONTACT MARK WILSON $8 mil. avail. Radio Revenue. TVs Job Listing Leader Since 1986 EXCHANGE NO OUTLANDISH PHONE CHARGES iaoówc (800) 342 -2093 235-5452 NO STALE, DEAD END LEADS FAX: (214) SOUTHERN ALABAMA C-2 C -1 pending. JUST LOTS MORE REAL JOBS FOR with LOTS LESS MONEY New Equipment and TO BUY STATIONS To srxxxYee caj -237- 607aTaldpr* 401M8 -5200 WANTED Computer Automation. Private Investor Seeks AM /FM combo starter station. SOUTH CAROLINA FM THE BEST JOBS ARE ON THE L INE West Coast/Northeast preferred. Class A with C -3 Format 41) PO Box 51909 Pacific Grove CA 93 950 Potential for Spanish CP in hand. of Special Interest. $50k Down. Phone: 818- 284 -9997 Help Wanted! Fax: 818 -576 -7887 Weekly Magazine to 7V and Radio Jobs (407) 295 -2572 CF1o1 Television owar,tac1 TV Anetwr, Sports, napalm, FOR SALE STATIONS r <,rw la loci Ó -,. Weather, TV S. plOtfUfM, u pholearapM1-, Novo W rxra, The #1 Source r.nA Entry lo,oi Job E For TV And Radio Blind Box Response ? ?? EE Radio Jobs? Rodio dc Jocktry. Na. SALE Radio kips, hogran Director, FOR U Production a Erary Ltrvi Job Box Letter -Number 1 KW STATION 1705 DeSales St., NW I -800-Lfzfg-6827 WHSC 1450 AM kltrtad a Vu Wloom Washington, DC 20036 1 week $10 95 1 month $24.95 3 months $52.95 or nd chock to 117 W. Hrriwn 131,d. P.O. Box 940 6n Roor Sus 11-347 CM1Ugo. L 60605 Hartsville, S.C. 29550 Please Do Not Send Tapes!

L Broadcasting Apr 27 1992 Classifieds 59 FOR SALE STATIONS CONTINUED FOR SALE EQUIPMENT

NEED SOME NEW POWER LOWEST PRICES ON BLANK SUBURBAN ATLANTA VIDEOTAPES AND DUBS! AND AN ULTRA COMPACT COMBO PORTABLE LIGHT UNIT ? ?? with cash flow on over THE NEW KA 2500 WITH CARPEL $400,000 in billings. FULLY IMEEIMEM EIMAC 30X1500A? BROADCAST QUALITY GUARANTEED Terms Available. ELECTRONIC PROTECTED - CALL FOR CATALOG ONLY 0 -650 W EXCITATION, TOLL-FREE: 800-238-4300 CAROLINA COASTAL FM LOW PASS FILTER 18 MONTHS WARRANTY ONLY KEEP THIS AD!! Recently upgraded C -3. Fully Computer Automated. $8970. IN STOCK!! FULL LINE OF FM EXCITERS, $50k Down. NAB'92 FM TUBE AND SOLID STATE Before you buy at NAB! AMPLIFIERS, MICROWAVE CALL MICOR SOUTHERN FM CP LINKS, TRANSMITTING See how our Quality, Late Model, Serving medium market ANTENNAS. CALIBRATED Used Broadcast Equipment can with $14 mil. in Radio Revenue. COUPLING, SPLITTERS, LOW stretch your buying dollar! PASS FILTERS Terms Available. AND MORE... SPECIAL LAS VEGAS PHONE LINES CATALOGS, QUOTES AT EURO TECH 201- 434-5729 702 -598 -1133 (407) 295 -2572 FAX 201- 332 -0751. CALL FOR INFO OR APPOINTMENT MICO VIDEO EQUIPMENT SALES

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60 Classifieds Apr 27 1992 Broadcasting Broadcasting's 2 By The Numbers

STOCK MARKET PERFORMANCE AVERAGES NASDAQ_ 578_23 (- 2_79 %) S&P Ind_: 485_36 (- 1_30 %) FROM APR 1991 TO APR 1200 - 22,1992 ALL % CHANGES FROM PRIOR WEEK

1000 987 -1.70°/o 807 800 +3.19°/o 570 +2.15°/o 600 453 -O_44% 406 400 O_00%

200 Mar91 Apr91 May91 Jun91 Jul91 Aug91 Sep91 Oct91 Nov91 Dec 91 Jan92 Feb92 Mar92 Broadcasting Bcstg + Other Interests Programing Equipment 8 Engineering Services

IF CABLE SYSTEM DIDN'T TRANSMIT BROADCAST* NETWORKS SUMMARY OF BROADCASTING & CABLE 49% 45% YES YES BROADCASTING

Service ON AIR CP's' TOTAL* Commercial AM 4,982 233 5,215 Commercial FM 4,625 1,013 5,638 Educational FM 1,522 321 1,843

Willing to pay 51 to receive Likely to continue Total Radio 11,129 1,334 12,463 broadcast networks cable service without Commercial VHF TV 557 13 570 through cable system broadcast networks Commercial UHF TV 581 168 749

Source: Survey by Lintas Worldwide ' ABC. CBS. NBC and FOX Educational VHF TV 124 5 129 Educational UHF TV 234 10 244 Total TV 1,496 201 1,697 VHF LPTV 446 151 597 TELEVISION STATION UHF LPTV 785 858 1,643 ADVERTISING INDEX Total LPTV 1,231 1,009 2,240 FM translators 1,887 360 2,247 200 125 VHF translators 2,509 76 2,585 TV Station Advertising Leading Indicator UHF translators 2,336 399 2,735

CABLE 150 110 Total subscribers 55,786,390 Homes passed 92,040,450 Total systems 11,254 Household penetrationt 60.6% Pay cable penetration /basic 79% 100 100 1981 82 83 84 85 86 87 88 89 90 91 92 Includes off-air licenses. t Penetration percentages are of TV household universe of 92.1 million. Construction permit. Instructional TV fixed service.' Studio- transmitter link. Source: Cahners Economics Source: Nielsen, NCTA and Broadcasting's own research.

Broadcasting Apr 271992 By the Numbers 61 For the Record//

As compiled by BROADCASTING from WYRS(AM) Rock Hill, SC ( "For the Record," Jan. Abbreviations: AFC -Antenna For Communica- 20). Buck owns 100% of licensees of WNAP(AM) April 13 through April 17 and based on tions: AU- Administrative Law Judge: alt.- alter- Norristown, PA; WOLS(AM) Florence, SC: nate; ann.-announced; am -antenna: aur.- aural: filings, authorizations and other FCC ac- WHVN(AM) Charlotte, NC: WEAM(AM) Columbus, aux. -auxiliary; ch. -channel; CH- critical hours.: tions. GA; WYZE(AM) Atlanta; WMGY(AM) Montgomery, chg.- change; CP-construction permit: D-day: AL; WTOQ(AM) Asheville, NC; KURB -AM -FM Little DA- directional antenna: Doc.- Docket: ERP -ef- Rock, AR; WZGO(AM) Portage, PA. Buck is permit - fective radiated power: Freq -frequency: HAAT- OWNERSHIP CHANGES tee of WKXU(FM) Portage, PA, and 50% owner of height above average terrain: H &V-horizontal and non -voting stock of WAME(AM) Statesville, NC. vertical; khz- kilohertz: kw- kilowatts: lic. -li- Filed April 7. Applications cense: en-meters; mhz -megahenz: mi- miles: WBSA(AM) Boaz, AL (BAL920402EC; 1300 khz; MP- modification permit: mod.-modification: WKOA -FM Murrell's Inlet, SC (BAPH920401 HF; N- night: pet. for recon.-petition for reconsider- 94.5 mhz; 3.47 kw; ant. 130 m.) -Seeks assign- 1 kw -D) -Seeks assignment of license from Sand ation: PSA- presunrise service authority: pwr.- Mountain Advertising Co. Inc. to Good News Broad- ment of CP from Inlet Radio Systems Inc. to Kings power- RC -remote control: S-A- Scientific- Allan- casting Inc. for $100,000. Seller is headed by L. E. Road Radio Inc. for $322,000. Seller is headed by ta: SH- specified houe; SL- studio location: TL- Kennamer, and is also licensee of WVSM(AM) Robert E. Johnson, and has no other broadcast transmitter location: trans. transmitter: TPO- Rainsville, AL. Buyer is headed by Billy Randolph interests. Buyer is headed by Scott R. O'Neil, and transmitter power output: U or unl.- unlimited Smith, and has no other broadcast interests. Filed has no other broadcast interests. Filed April 1. hours; vis.- visual: w- watts: noncommercial. April 2. *- Six groups of numbers at end of facilities changes WARO(AM) Claremont, VA (BTC920403EA; KCTT(FM) Yellville, AR (BALH920406HB; 97.7 items refer to map coordinates. One meter equals 670 khz; 20 kw) -Seeks transfer of control within mhz; 2.45 kw; ant. 331 ft.) -Seeks assignment of 3.28 feet. licensee Ultimate High Fidelity Medium Inc. for license of A 8 J Broadcasting Co. Licensee is head- $9,000. Transferor is David Moran, transferring his ed by John C. and Jessie Adams, husband and 50% of licensee. Moran has 51% interest in licens- wife, who are giving station to son Glen B. Adams Ross W. Elder, receiver for licensee, and has inter- ee of WKBA(AM) Vinton and WVZN(AM) Lynch- as gift. Principals have no other broadcast interests. ests in WNLC(AM)- WTYD(FM) New London, CT. burg, both Virginia, and is licensee of WMVT(AM) is Filed April 6. Buyer headed by William A. Devereaux, who is Carolina Beach, NC. Transferee, Richard P. Biby, 50% shareholder and vice president of Andross has no other broadcast interests. Filed April 3. 'WWEV(FM) Cumming, GA (BTCED920408HJ: Management Co., which owns 2.24% and is gener- mhz; It.) transfer of WPAJ(TV) Danville (Roanoke -Lynchburg), VA 91.5 8.9 kw: ant. 960 -Seeks al partner of licensee of WNLC(AM) -WTYD(FM) control Development Foundation Inc. to (BAPCT920114KJ; ch. 24; 5,000 kw -A; ant. 99.97 Curriculum New London, CT. He also has limited partnership provide for of membership. Li- ft.) -Seeks assignment of CP from Danville Com- expansion board interest in River City Broadcasting, licensee of one censee is headed by Paul L. Walker, and recently munications to Danville Television Partnership for FM and four TV's. Filed April 3. applied for assignment of noncommercial WAVO $10,000. Seller is headed by William R. Mouer, and (AM) Decatur, GA ("For the Record," March 2). WBT1(FM) Lexington, MI (BAPLH920406HA; has no other broadcast interests. Buyer is headed Boardmember Bill Watkins is licensee of 96.9 mhz; 3 kw; ant. 328 ft.) -Seeks assignment of by partners Caroline K. Powley and Melvin N. WFDRA(M) -WVFJ -FM Manchester, GA. Filed April CP from Vector Broadcasting Inc. to Hanson Corn - Eleazer, and have no other broadcast interests. 8. munications Inc. for $350,000. Seller is headed by Filed Jan. 14. Timothy Martz, and is also permittee of WXEB(FM) WZKT(AM) Waynesboro, VA (BTC920408EC; WVGA(TV) Valdosta, GA (BALCT920408KG; Chateaugay, NY, and WKNW -FM Canaan, VT. 44: 1,285.3 kw-V, kw -A; 920 1490 khz; 1 kw -U) -Seeks transfer of control of ch. 257 ant. ft.)- Martz has 90% interest in permittees of WBFX(FM) Seeks assignment of license from Morris Network SlocuMedia Inc. to Leon P. Harris, et al., for $500. Grand Marais, MN, KYWG(FM) Series. ND, and in Seller. John G. Leake, trustee for estate of Scott Inc. to Tallahassee Channel 27 Inc. for $850,000. licensees of WKNW(AM) -WYSS(FM) Sault Ste. Seller is headed by Charles H. Morris, and has Slocum, was appointed by bankruptcy court, and is Marie, MI, and WFST(AM) -WBPW(FM) Caribou - interests in WMGT(TV) Macon, WDHN(TV) selling 51.02% (50 shares). Buyers has no other GA; Presque Isle, ME. He has 80% interest in licensees AL, KARK -TV Rock, AR. broadcast interests. Filed April 8. Dothan. and Little Buyer of WFNL(FM) Sturgeon Bay, WI, WZNL(FM) Nor- is headed by Elio Betty Jr., and is licensee of way, MI, and in permittees of WENL(FM) Gladstone WXMG(FM) Spooner, WI (BAPH920331 HD; WTXL -TV Tallahassee, FL. Filed April 8. and WXNL(FM) Baraga, both Michigan. Martz also 106.3 mhz; 3 kw; ant. 328 ft.) -Seeks assignment KIGO(AM) St. Anthony, ID (BAL920402EB; has applications pending for construction of FM of CP from Su Jacobs -Claussen to Steven C. Lutz 1400 khz: 1 kw-U) -Seeks assignment of license translators in New York State. Buyer is headed by for $5,500. Seller has no other broadcast interests. from Lake County Communications Inc. to Fremont Lee C. Hanson, and is licensee of WPHM(AM) Port Buyer has no other broadcast interests. Filed Broadcasting Co. Inc. for no monetary compensa- Huron, MI. Filed April 6. March 31. tion. Seller is headed by Ernest W. Riedelbach, and WYDC(TV) Corning, NY (BAPCT920403KE; ch. Adkins has no interests. is headed other broadcast Buyer 48: 250 kw: ant. 413.3 ft.) -Seeks assignment of by Ted W. Austin Jr., who has interests in WTCG(AM) Andalusia, AL (BAL920224EJ; 1400 CP from Robert P. Walker to Cornerstone Televi- KADQ(FM) ID. Filed April 2. khz; 1 kw -U)- Granted assignment of license from Rexburg, sion Inc.; assignment is Seller has no donation. Ashley N. Davis Jr. to L. Lynn Henley for $54,000. WSJP(AM)- WBLN -FM Murray, KY (AM: other broadcast interests. is headed by R. Buyer Seller also has interests in WRDJ(AM) Daleville, 1130 BAL92033OGU: khz; 2.5 kw-D, 250 w -N; FM: Russell Bixler, and is licensee of WPCB -TV AL; WZEP(AM) Defuniak Springs, WCNV(AM) 103.7 mhz; 100 kw; 661 Greensburg and WKBS BALH920330GV; ant. ft.)- -TV Altoona, both Pennsyl- Crestview and WBGC(AM) Chipley, all Florida. Seeks of license from Starlite Commu- vania. It is also pending assignee of WOCD(TV) assignment Buyer has interests in permittee of WMXG(FM) nications Inc. to WML Communications Inc. for Amsterdam, NY ( "Changing Hands." March 23), Macon, MS. Action April 6. $1.225 million. Seller is headed by Michael G. and is permittee and licensee of two LPTV's. Filed Karem, and has no other broadcast interests. Buy- April 3. KISP(AM)- KMXX(FM) Phoenix, AZ (AM: BA- is headed Sam Parker. has no L920226EB; 1230 khz; 1 kw -U; FM: BAL- er by and other WKK1(FM) Celina, OH (BALH920324HH; 94.3 H920226EC; 101.5 mhz; 100 kw; ant. 1,740 ft.)- broadcast interests. Filed March 30. mhz; 2.2 kw; ant. 448 tt.) -Seeks assignment of Granted assignment of license from Professional KXLA(AM) LA (BAL920406EA: 990 license from Kempff Communications Co. to The Rayvìlle, Broadcasting Inc. to Sundance Broadcasting of khz; 1 kw -D, 250 w -N) -Seeks assignment of li- Sonshine Corporation for $325,000. Seller is head- Wisconsin, Inc. for $5 million ( "Changing Hands," from Richland Broadcasting Co. Inc. to Oua- ed by William R. Rice, receiver, who was also ap- cense Mar. 2). Seller is subsidiary of EZ Communications Inc. for $160,000. Seller is pointed receiver for KWZD(FM) Hamlin. TX, recent- chita Broadcasters Inc., headed by Alan Box, and is also licensee of headed T. has no other ly sold ( "Changing Hands," Feb. 3). Buyer is by James Strong, and KMPS -AM -FM Seattle; KRAK -AM -FM Sacramento, broadcast interests. is headed by Fred J. headed by Ralph A. Guarnieri Jr., who is sales Buyer CA; KYKY(FM) St. Louis; WOKV(AM)- WKQL(FM) Foster, and has no other broadcast interests. Filed manager of WKKI. Filed March 24. Jacksonville, FL; WBZZ(FM) Pittsburgh; April 6. WNLC(AM) Lake City, SC (BAPL920407EH; WEZB(FM) New Orleans; WHOT(FM) Miami: WCLZ -AM -FM Brunswick, ME (AM: BA- 1260 khz; 1 kw -D, 65 w -N) -Seeks assignment of WIOQ(FM) Philadelphia and WMXC(FM) Charlotte, L920403EE: 900 khz; 1 kw -D, 66 w -N: FM: BAL- CP from Holly City Communications Inc. to GHB of NC. Buyer is headed by Michael Jorgenson, and is 1-1920403EF: 98.9 mhz; 50 kw; ant. 450 ft.)-Seeks Lake City Inc. for $35,000. Seller is headed by also licensee of WOKY(AM) -WMIL(FM) Milwaukee - assignment of license from Eastern Radio Compa- June F. Mitchell, and has no other broadcast inter- Waukesha, WI. It is subsidiary of Sundance Broad- ny II to Riverside Broadcasting Ltd. for $525,000 ests. Buyer is headed by George H. Buck Jr., who casting Inc., headed by David E. Reese (100% ( "Changing Hands," April 13). Seller is headed by recently purchased WTIX(AM) New Orleans and shareholder), and is licensee of KIDO(AM)-

62 For the Record Apr 27 1992 Broadcasting KLTB(FM) Boise, ID. Jorgenson has option to pur- Bear Creek Broadcasting Inc. for $343.500 Address: 1006 Adkins Blvd., Jackson, MS 39211. chase 50% of this stock. Action April 6. ( "Changing Hands." Feb. 24). Seller is headed by Applicant has no other broadcast interests. Action has April KGUC -AM -FM Gunnison, CO (AM: BA- Courtney L. Flateau. and interests in 3. KSZL(AM) -KDUC(FM) Barstow, CA. Buyer is L910917EM; 1490 khz; 1 kw -U: FM: BAL- Pearl, MS (BPH910328MA)- Dismissed app. of headed by Thomas A. Dole. and has no other H910917EN; 98.3 mhz; 3 kw; ant. 304 ft.)- Granted Johnston & Johnston BCng. for 93.9 mhz; 3 kw: broadcast interests. Action April assignment of license from Gunnison Broadcasting 8. ant. 100 m. Address: P.O. Box 5657. Pearl, MS Co. to Gardiner Broadcast Partners Ltd. for WKXC -FM Aiken, SC (BALH920218HF; 99.5 39208. Applicant is headed by Colon Johnston and $105,000. Seller is headed by Roger W. Pepperd, mhz; 22.5 kw: ant. 728 ft.)- Granted assignment of Brenda Johnston, and has no other broadcast inter- and has no other broadcast interests. Buyer is license from CSRA Broadcasters Inc. to GHB of ests. Action April 3. headed by Clifton H. Gardiner (80%), and is licens- Augusta Inc. for $3.8 million ( "Changing Hands," OII City, PA (BPH901217MK) -Granted app. of ee of KSMT(FM) Breckenridge, KZYR(FM) Avon, Mar. 2). Seller is headed by Brad Beasley. son of Stephen M. Olszowka for 96.3 mhz; 3 kw; ant. 100 KRKE(AM) Aspen and KSNO -FM Snowmass Vil- group owner George Beasley, and has attributable m. Address: 314 Jefferson St., Oil City, PA 16301. lage, all Colorado. Action March 31. interests in WXTU(FM) Philadelphia and Applicant is licensee of WKQW(AM) Oil City, PA. WBSS(FM) Millville, NJ, nonattributable inter- WDJZ(AM) Bridgeport, CT (BAL920225EB; and Action April 8. in two AM's 1530 khz; 5 kw- D)-Granted assignment of license ests and seven FM's (Beasley Broad- casting). is headed H. Buck from WDJZ Broadcasting Inc. to Candido D. Car- Buyer by George Jr.. who is WVLC(AM) relo for $200,000. Seller is headed by David D'Ad- purchasing Lake City, SC (see dario, and has no other broadcast interests. Buyer "Applications." above). Action April 6. FACILITIES CHANGES is licensee of WFNW(AM) Naugatuck, CT. Action WSHG(FM) Ridgeland, SC (BALH920211HJ: April 6. 104.9 mhz: 3 kw: ant. 300 h.)- Granted assignment Applications WAYK(TV) Melbourne, FL (BALCT920221KG; of license from Mattox -Guest of South Carolina Inc. to Country Time Broadcasting Inc. for AM's ch. 56; 2,070 kw -V, 207 kw -A; ant. 1,024 ft.)- $375,000. Granted assignment of license from Beach Televi- Seller is headed by G. Troy Mattox and Andrew J. Tucson, AZ KTUC(AM) 1400 khz -March 30 ap- who have interests in WKUB(FM) sion Partners to WMVP Inc. for $100,000. Seller is Guest. also plication of KTUC Investments (Christopher Ma- headed by George E. Mills Jr., U.S. trustee, and is Blackshear and WDEC -AM -FM Americus, both loney) for CP to diplex on existing tower of KJYK also trustee for WFEZ(FM) Williston, FL, which is Georgia. Buyer is headed by Evelyn C. Harvey, (AM)'s tower at 213 m. (700 ft.) SE of Tucson, and is licensee of WQQT(FM) Springfield, GA. Ac- also being sold. Buyer is headed by Robert J. Rich, intersection of Grant Road and Country Club Road, tion April 8. and has no other broadcast interests. Action April 6. Tucson, reduce power to .757 kw; make changes in KSTB(AM)- KROO(FM) Breckenridge, TX (AM: antenna system. 32 14 56 - 110 55 29. WLAG(AM) LaGrange, GA (BAL920224EA; BAL920207GU: 1430 khz: 1 kw -D; FM: FM's 1240 khz; 1 kw-U)- Granted assignment of license BALH920207GV: 93.5 mhz: 3 kw; ant. 268 f.- from K & G Broadcasting Inc. Corp. to Eagles Nest Granted assignment of license from Breckenridge Muskegon, MI WMHG -FM 107.9 mhz -March 26 for $10 and "other good and valuable consider- Broadcasting Co. to Buckaroo Broadcasting Inc. for application of W.M.H.G. Adrian Broadcasting for ation." Seller is owned by Edward Klein III W. and $100,000. Seller is headed by Owen Woodward, CP to change ERP: 25 kw (H &V); ant.: 100 m.; John D. Graham, and has no other broadcast inter- and has no other broadcast interests. Buyer is change class to 300C1 (per MM docket #89 -549). ests. Buyer is headed by James C. Vice. and is headed by William W. Jamar: he and wife Jane E. Benson, MN KSCR -FM 93.5 mhz -March 25 ap- licensee of WELR -AM -FM Roanoke, AL. Action Jamar have interests in licensees of KBWD(AM)- plication of Davies Broadcasting Co. for mod. of April 3. KOXE(FM) Brownwood and KSNY -AM -FM Snyder, license to increase ERP: 6 kw (H &V) (per docket WSTT(AM) Thomasville, GA (BAL920207EG: both Texas. William Jamar is also a 49% partner in #88 -375). licensee of KOKE(FM) Giddings and 99% partner in 730 khz; 5 kw -D, 27 w -N)- Granted assignment of Gettysburg, PA WZBT(FM) 91.9 mhz -March 25 license from Inc. Mal - licensee of KCRM(FM) Cameron. both Texas. Ac- Southern Broadcasting Co. to application of Gettysburg College for CP to change ren is tion April 7. Broadcasting Inc. for $30.000. Seller headed ERP: .18 kw (H &V), ant.: 116 m.; TL: 775 Old by Paul is licensee WSNI(FM) Stone, and also of KXEB(FM) Sherman, TX (BTC920123EE: 910 Harrisburg Rd., Gettysburg. Thomasville. GA. and WPAP(FM) Panama City, FL. khz: 1 kw-U)--Granted transfer of control of Pesa Hooks, TX KLLI(FM) 95.9 mhz-March 23 appli- Stone has interests in WTSH(AM) Rome. WZOT Broadcasting Corp. to Mirella Aguilar for $75,000. cation of Texarkana Broadcasting Inc. for CP to (AM)- WTSH -FM Rockmart and WGMG(FM) Craw- Seller is headed by Maria Aguilar and Camarino change ERP: 11.3 kw (H &V); ant.: 148 m.; change ford, all Georgia. Buyer is headed by Leonard R. Gonzales, has no other broadcast interests. Salo- class to C3 (per MM docket #84 -231). Warren. Raymond N. Malcolm. 50% stockholder of mon Carmona. stockholder in licensee, is account assignee, is also 50% stockholder of licensee of executive at WIN(AM) Chicago. Action April 3. Malakoff, TX KCKL(FM) 95.9 mhz -March 30 WTAL(AM) Tallahassee, FL. Action April 6. application of Cedar Creek Radio Company Inc. for WPHO(FM) Bloomer, WI (BAPH920218HD; 95.1 CP to change ant. to 90 m. WGGH(AM) Marion, IL (BAL920226EA: 1150 mhz: 6 kw: ant. 300 ft.)- Granted assignment of CP khz; 5 kw-D)-Granted assignment of license from from Starcom Inc. to Bloomer Broadcasting Co. Inc. Chase City, VA WFXO(FM) 99.9 mhz -March 25 T -A Marion Broadcasting Co. to Vine Broadcasting for $81.311. of which $24,000 is assumption of application of Patricia B. Wagstaff for CP to change Inc. for $396.000. Sale of station last year to Tri- debt. Seller is headed by Dennis Carpenter and ERP: 12.15 kw (H &V): ant.: 143 m.: TL: .1 km west State Christian T.V. for $380.000 ( "Changing Sheldon Johnson, and owns stock of permittee of of Route 662, 1.25 km north of intersection of Route Hands." June 3, 1991) was not approved. buyer WRSR(FM) Two Harbors, MN. It also owns stock of 47. withdrew application. Seller is headed by George licensees of KKSR(FM) Sartell. KSTT(FM) Alexan- TV's W. Dodds. and has no other broadcast interests. dria. KMGK(FM) Glenwood and KYRS(FM) Buyer is headed by Johnny Gomez. and has no Atwater. all Minnesota; new FM at St. James. MN. Cocoa, FL WBCC(TV) ch. 68-April 2 application other broadcast interests. Action April 7. and 75% of permittee of KVVL(FM) Thief River of Brevard Community College for CP (BPET- Falls, MN. has interest 900413KF) to change ERP (vis): 2844 kw: TL: De- WUNI(AM) Bay City, MI (BAL920220EG: 1440 Johnson 99% in permittee of KVBM(TV) Minneapolis. Buyer is headed by Mi- sert Ranches, Star Route 150, approx. 19 km WSW khz; 5 kw -D: 2.5 kw- N)- Granted assignment of Phillips, who is of Cocoa in Osceola Co.. FL (28.18 -26 - 80-54-48). license from Nicholas Communications Corp. to chael also 100% voting stockholder of licensee of WMEQ -FM Antenna: Dielectric TFU- 36JDAS (DA)(BT). Saginaw Bay Broadcasting Corp. for unknown -AM Menomonie. WI, and 45% stockholder licensee KMMO -FM Mar- price: application was incomplete at time of filing. of of -AM Meridian, MS WTZH(TV) ch. 24 -March 25 ap- shall. MO. Action April 8. Seller is headed by Paul E. Nicholas. and has no plication of Meridian BCng Partnership, D.I., for CP other broadcast interests. Buyer is headed by WOFM(FM) Mosinee, WI (BTCH911226HS: 94.7 to change ERP (vis): 724 kw: ant.: 177 m.: TL: U.S. Charles R. Dougherty and Joseph M. Mengden mhz: 50 kw; ant. 150 ft.)- Granted transfer of con- Route 45, 5.9 km south of Meridian. Antenna: (100% voting stock). and has no other broadcast trol within Mosinee Communications Inc. for S450. AndrewALP24L2- HSOC-24(DA)(BT); 32-18-43 - interests. Action April 3. Seller is Peggie P. Mallery, selling .6% of shares. 88- 41 -33. leaving her with 50 %. are Bruce Lindsey WMAX(AM) Kentwood, MI (BAL911125EB: Buyers Actions and Daniel W. Zei, et al. Principals have no other 1480 khz; 5 w -U)- Granted assignment of license broadcast interests. Action April 7. AM's from WMAX Inc. to Grand Valley State University Board of Control for $246.000 for tax purposes and Springfield, MO KTXR(AM) 101.3 khz -Granted will change hands as part sale and part gift: station app. of Stereo Broadcasting Inc. (BPH- 9111291B) has been appraised at $1 million. Seller is headed NEW STATIONS for CP to change ant.: 360 m. Action March 25. by J. R. McClure Jr.. and has interests in WFAM Trumansburg, NY WPIE(AM) 1160 khz -Grant - (AM) Augusta, GA, and KKKK(FM) Odessa, TX. He Actions ed app. of Joel R. Clawson (BP- 900405CU) for CP was granted for LPTV ch. 49 at Myrtle Beach. CP Winfield, KS (BPH910705MI)- Granted app. of to increase day power to 5 kw and night power to SC. Buyer is headed by Thomas A. Butcher. and is Johnson Enterprises Inc. for 95.9 mhz; 50 kw; ant. 310 w. Action March 1. licensee of WGVU -TV Grand Rapids, WGVK -TV 150 m. Address: Kley Drive, Wellington, KS 67152. Kalamazoo and WGVUFM Allendale. all Michigan. Applicant is headed by E. Gordon Johnson, and is FM's Action April 7. licensee of KLEY(AM)- KWME(FM) Wellington, KS. Cottonwood, AZ KZGL(FM) 95.9 mhz -Granted KROG(FM) Phoenix, OR (BALH920219GJ: Action April 3. app. of Regency Communications Ltd. (BPH- 105.1 mhz; 52 kw; ant. 545 ft.)- Granted assign- Pearl, MS (BPH910329MA)- Granted app. of 910905IH) for CP to change ERP: 5 kw (H &V); ant.: ment of license from Asteria Broadcasting Corp. to Bobbye Imbragulio for 93.9 mhz; 6 kw; ant. 100 m. 762 m.; TL: on Mingus Mountain 10 km southwest

Broadcasting Apr 27 1992 For the Record 63 of Cottonwood, change to class to Cl (per MM Champaign, IL WLRW(FM) 94.5 mhz- Granted docket #88 -563). Action April 2. docket #87 -437). Action March 27. app. of Saga Communications of Illinois Inc. (BPI-I- Berlin, MD WOCQ(FM) 103.9 mhz- Dismissed for CP to change ant.: 150 m. Action Little Rock, AR KLVV(FM) 99.5 mhz-Granted app. of Musicradio of Inc. (BPH - April 1. app. of Nameloc Inc. (BMPH- 9112091F) for mod. of 9001111B) for CP to change ERP: 6 kw H&V. Action CP (BPH- 88O114MI) to change ant. 95 m.: TL: Leroy, IL WRXZ(FM) 92.7 mhz -Granted app. of March 31. 2700 River Road, North Little Rock, AR. Action April Mclean County Broadcasters Inc. (BPH- 9102261C) Hancock, MI WZRK(FM) 93.5 mhz -Granted 1. to for mod. of CP (BPH- B911171B) change9 ERP: 50 app. of Copper Country Enterprises Inc. (BPH- kw km east of Rd 1225 Ceres, CA KBES(FM) 89.5 mhz -Granted app. kw H&V ant. 150 m.; TL: 9112091G) for CP to change ERP: 13.5 kw (H &V); north on Rd 3700 east, south side of Rd. Rural of Nahrain Inc. (BPED- 910909MD) for CP to ant.: 139 m.; TL: approx. 1 km south of Hurontown, Route Co.. IL 61770; B change ERP: .15 kw (H); change to class A. Action 2, Saybrook, Mclean class MI: change to class C3 (per MM docket #89 -161). (per MM docket -198). Action March 26. March 27. #90 Action April 1. 96.7 mhz Merced, CA KDAT(FM) 106.3 mhz -Granted Normal, IL WIHN(FM) -Granted app. Waseca, MN KOWO -FM 92.1 mhz -Granted of Bell -Mason Communications (BMLH- 910403KC) app. of Merced Communications (BPH- 9112101H) app. of Waseca Communications Inc. (BPH - for CP to change ERP: 2.5 kw (H &V); TL: FF Snell- for mod. of license (BMLH- 891220KG.) for upgrade 9110301H) for CP to change ERP: 25 kw (H &V); Action 1. ing Road, approx. 3 km north of Hornitos Road to 3.9 (per MM docket #88-375). April ant.: 87.2 m.; change class to C3 (per MM docket Intersection, approx. 15 km NNE of Merced. Action Evansville, IN WNIN -FM 88.3 mhz -Granted #89 -137). Action April 1. March app. Public B/C Inc. (BPED- 31. of Southwest Ind. Belzoni, MS WVRD(FM) 107.1 mhz -Granted ant.: 150 m. Action Ojai, CA KKUR(FM) 105.5 mhz -Granted app. of 9112111G) for CP to change app. of Humphreys County Broadcasting Co. Inc. March Eric Chandler Communications of Vent (BPH- 25. (BPH- 9011261D) for CP to change ant.: 53 m., TL: 9108091L) for CP to change ERP: .327 kw (H8W). Richmond, IN WECI(FM) 91.5 mhz- Granted .2 miles east of junction of old and new MS High - Action April 1. app. of Earlham College (BPED- 9112121K) for CP way 19, Belzoni. Action April 1. Yuba City, CA KXCL(FM) 103.9 mhz -Granted to change ant.: .3 kw (H. &V) TL: SW 2nd St.. N. of Lexington, MS WLTD(FM) 105.9 mhz -Dis- Test Rd.. .5 km W of Richmond. Action March 31. app. of Ridge L. Harlan (BPH- 9106271H) for CP to missed app. of J. Scott Communications Inc. (BPH - change ERP: .51 kw (H&V); ant.: 617 m.; TL: South Copeland, KS KJIL(FM) 99.1 mhz -Granted 901123IB) for CP to change freq: 105.9 mhz (per Butte Communications Site. Sutter County, CA. 7.7 app. of Great Plains Christian Radio Inc. (BMPED- MM docket #89 -373); ERP: 18.83 kw H&V; ant.: km, 311 ft. relative to Sutter, CA; change to class 91120318) for mod. of CP (BPED- 880823MA) to 114.4 m.; TL: approx. 8 km northwest of Pickens, B1 (per MM docket #90-233). Action March 31. change ant.: 100 m., and TL: Gray County, Kansas, MS, Holmes County. North from Pickens on US Grand Junction, CO KMSA(FM) 91.3 mhz- 2 miles (3.2 km) east and 4 miles (6.4 km) south of Hwy. 51 approx. 3 km, left on MS Hwy 17 approx 7 Granted app. of Mesa State College (BPED- Copeland. Action March 31. km, left on Hwy 14 approx. 4 km, left on dirt road, 2.5 km, site right (west) of road. Class: 9112091B) for CP to change TL: W.W. Campbell Beattyville, KY WLJC(FM) 102.1 mhz -Dis- approx on C3 (per MM docket -373). Action March 31. College Center, 1152 Elm Ave., Grand Junction. missed app. of Hour of Harvest Inc. (BPH- #89 Action March 31. 90121216) for CP to change ERP: 1.76 kw H &V; Nixa, MO KGBX -FM 106.3 mhz -Granted app. of

183 increase 11 Inc. for CP to change Panama City Beach, FL WPCF -FM 100.1 mhz- ant. m. (per MM docket #90 -199); Sunburst (BPH- 9112191D) Farm IN, Granted app. of Winstanley Broadcasting Inc. power to class A. Action April 3. TL: Rd. C. 4 K, NW of Strafford Greene MO.; change community license from Boli- (BPH- 9107101F) for CP to change ERP: 25 kw Burkesville, KY WKYR -FM 107.9 mhz -Granted Co., of vac to Nixa (per MM docket #90 -485). Action April (H &V); ant.: 71 m.: TL: lots 2 and 3 of Block 15, app. of WKYR Inc. (BMPH- 9106251F) for mod. of Beck Avenue, Panama City: change to class C3 CP (BPH- 870429MN) to change ERP: 6 kw H &V. 1' (per MM docket #89 -616). Action April 1. ant.: 95 m., and to change freq.: 107.9 mhz. (per South Orange, NJ WSOU(FM) 89.5 mhz-

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64 For the Record Apr 27 1992 Broadcasting PROFESSIONAL CARDS

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STANLEY BROADCAST Contact PROFESSIONAL SERVICE AFCCE DIRECTORY RATES Association of ENGINEERING BROADCASTING MAGAZINE Federal Communications Radio and Television 1705 DSals St., N.W. 52 weeks - 545 per insertion Consulting Engineers - insertion Washington, D.C. 20036 26 weeks 560 per P.O. Box 19333 Box 24601 13 weeks - 575 per insertion for avaiiabillttaa 20th Street Station Tempe, Arizona 85282 Plane: (202) 659-2340 There is a one time typesetting charge Washington. DC 20036 -0333 (602) 264 -8752 of 520. Call (202) 659 -2340. (202) 296 -2722 Granted app. of Seton Hall University (BPED- Chief, Allocations Branch.) mission March 26 by R &O [FCC 92- 165).) 9108201H) for CP to change ERP: 2.8 kw H &V, McRae and Nashville, GA Proposed substitution Dothan, AL Issued to Dothan Broadcasting Co. ant.: 954 m., TL: intersection of Centre Street and of channel 237C3 for channel 237A at Nashville Inc. order to show cause why license for station Woodbine Ave. on Seton Hall Univ. Campus. Action and modification of license for WJYF(FM) accord- WAGF(AM) not revoked. (By April 2. should be Order to ingly; substitution of channel 274A for channel Show Cause and HDO [FCC 92 -90] adopted Febru- Charlotte, NC WMXC(FM) 104.7 mhz- Granted 237A at McRae. Comments due May 29, replies ary 27 by Commission.) app. of EZ Communications Inc. (BMPH- 91I1271E) June 15. (MM docket 92-67 by NPRM [DA 92 -367], Parrish, AL Issued to Brown Communications for mod. of CP (BPH- B911201B) to change ant.: 369 adopted March 24 by Acting Chief, Allocations order to show cause why license for station WKIJ m. Action April 1. Branch.) (AM) should not be revoked. (By Order to Show Southern Pines, NC WIOZ(FM) 107.1 mhz - Wellington, Wichita and Andover, all Kansas Cause and HDO [FCC 92 -85] adopted February 27 Granted app. of Muirtield Broadcasting Inc. (BPH - Effective May 15. allotted channel 230C3 at Ando- by Commission.) 9112121G) for CP to change ERP: 50 kw (H &V); ver; denied petition of Johnson Enterprises Inc. Jacksonville, AR Issued to Richard L. Ramsey, ant.: 150 m.; TL: .7 km west of Highway 5, Pine - seeking allotment of channel 230C2 to Wellington, Trustee order to show cause why license for station hurst, Moore County, NC: change freq. from 107.1 KS: denied counterproposal of Willie Kendrick KOKY(AM) should not be revoked. (By Order to to 106.9; change to class C2 (per MM docket #89- seeking allotment of channel 231A to Wichita. KS. Show Cause and 1-100 [FCC 92 -86) adopted Febru- 18). Action March 26. (MM docket 89 -429 by R &O [DA 92 -349) adopted ary 27 by Commission.) McConnellsburg, PA WEMX(FM) 103.7 mhz March 20 by Acting Chief, Allocations Branch.) - Springdale, AR Issued to Debrine Communica- Forfeited and cancelled app. of WCBG Inc. (BPH - Gladwin, MI Asked for comments deletion on of tions Inc. order to show cause why license for sta- 870820MS) for CP for new FM, ERP: .210 kw H &V; channel 280A at Gladwin. Comments due May 29. tion KBRS(AM) should not be revoked. (By Order to ant.: 362 m.; 39 53 57 - 77 57 56. Action March 31. replies June 15. (MM docket 92 -65 by NPRM [DA Show Cause and HDO (FCC 92 -84) adopted Febru- 92 -362) adopted March 24 by Acting Chief. Clemson, SC WSBF -FM 88.1 mhz- Granted Alloca- ary 27 by Commission.) app. of Clemson University (BPED- 900314MB) for tions Branch.) Oxnard, CA Denied applications for review of CP to change ERP: 3 kw H &V; ant.: 61 m. Action Albany, MO, et al. Effective May 15. substituted Oxnard Broadcasting Inc., Borchard FM Broadcast- Aug. 16, 1991. channel 261C2 for channel 222A at Cameron, and ing Co. Inc. and IST Broadcasting Inc. seeking modified license of KDEE(FM) accordingly; upgrad- Jellico, TN WEKX(FM) 102.7 mhz- Granted reinstatement of their applications for new FM sta- ed channel 268C2 to channel 268C1 at Columbia. app. of Fate Lamont McAnally (BMPH- 91120911) for tion on 275A. (By MO &O [FCC 92 -161] adopted and modified license of KARO(FM) mod. of CP (BPH- 870313NE) to change ERP: .63 accordingly: March 23 by Commission.) kw (H &V): ant.: 307.3 m.: TL: appx 6 km SW of substituted channel 278C2 for channel 223A at Sebastopol, to MO Williamsburg, KY. atop Jellico Mountian. Action Huntsville, and modified license of KTDI(FM) ac- CA Erratum &O. FCC 92R -23. March March 31. cordingly; allotted channel 248C3 to Malta Bend released 12. concerning applications for new and channel 26903 to Gallatin as each communi- FM on channel 229A. (MM docket 90 -298 (DA 92- Hutto, TX KRGT(FM) 92.1 mhz- Granted app. of ty's first broadcast service: filing window for Malta 310].) Tafoya Broadcasting Company Inc. (BP1-1- Bend and Gallatin: May 18 -June 17. (MM docket's Avon Park, FL Issued to Andrew L. 9105031B) for CP to change ERP: 3 kw H &V; ant. Banas order 89 -558 and 90 -527 by R &O [DA 92 -343] adopted to show cause why license for 72.6 m. Action March 27. station WAPR(AM) March 19 by Acting Chief, Allocations Branch.) should not be revoked. (By Order to Show Cause Middlebury, VT WRMC -FM 91.7 mhz- Granted Celina, Watertown and Baxter, all Tennessee and HDO [FCC 92 -91) adopted February 27 by app. of The Pres. & Fellows of Middlebury College Effective May 22 allotted channel 229C3 to Baxter. Commission.) (BPED- 901119MB) for CP to change ERP: 3 kw deleting it from Celina. Filing window: May 26 -June Coleman, FL Issued to Media H &V; ant.: 76 m.; TL: WVCM antenna tower on Starett Corp. order 25. (MM docket 89 -603 by R &O [DA 92.377] adopt- to show cause why license for station WFRK(AM) Chipman Hill, 480 m. north of Middlebury town res- ed March 26 by Acting Chief, Allocations Branch.) should not be revoked. (By Order to ervoir, Middlebury Township. VT. Action March 25. Show Cause and HDO [FCC 92 -87] adopted February 27 by Bellingham, WA KZAZ(FM) 91.3 mhz- Granted Commission.) app. of Northern Sound Public Radio (BMPED- Milledgeville, Notified Alexander 9110081C) for mod. of CP (BPH- 860811MJ) to ACTIONS GA Mitchell change antenna supporting structure height. Action Communications Corp.. licensee of WSKS -FM. of apparent liability for forfeiture of $20.000 for failure April 1. Compact Video Services Inc. Granted applica- to light antenna tower and then neglecting to notify tion to establish Camas, WA KFUZ(FM) 94.7 mhz-Granted app. channels of communications be- Federal Aviation Administration (FAA) that tower tween U.S. and INTELSAT satellites for provision of Pacific Northwest Broadcasting Corp. (BMPH- of lights malfunctioned. (GN -100. General Action, by international television 9202061D) for mod. of CP (BPH- 880310MB) to service. (By Order. Authori- Commission March 23 by Notice of Apparent Liabil- zation and change ERP: 2.45 kw H&V; ant.: 315.3 m.; TL: Certificate [DA 92 -378) adopted March ity for Forfeiture [FCC 92. 158).) Pepper Mountain, 3.7 km south of Bridal Veil, Mult- 24 by Chief, International Facilities Division, Com- Honolulu Conditionally granted application of nomah County, OR. 45 31 38 - 122 10 19; class C3 mon Carrier Bureau.) Kasa Moku Ka Pawa Broadcasting Inc. for new FM (per docket #91 -216). Action March 30. Broadcast Investments Began proceeding to on channel 290C; denied application of Radio Rep- seek ways to reduce government Sturgeon Bay, WI WPFF(FM) 90.5 mhz- Grant- burden of regula- resentatives Inc. (MM docket 90 -84 by Supplemen- tion on investment in broadcast industry. (MM ed app. of Family Ed Bc Corp. of Door County dock- tal Initial Decision [FCC92D -26) issued March 27 by et 92 -51, by NPRM and NOI [FCC 92 -96] (BPED- 9112021B) to change ant.: 188 m.; TL; on adopted AU Joseph P. Gonzalez.) county Highway HH, 4.5 miles N of Sturgeon Bay. March 12 by Commission.) Topeka, KS Affirmed Review Board decision up- Action March 30. Clarifies rules to implement Television Decoder holding grant of application of Margaret Escriva for Circuitry Act of 1990, concerning closed- TV caption new FM on channel 223A at Topeka. (MM docket decoders in television receivers. (Gen. docket 91 -1, 89 -293 [FCC 920 -27) issued March 30 by Review Sioux Falls, SD KTTW(TV) ch. 17-Granted Report DC -2078, by Commission March 23 by Board.) app. of Independent Communications Inc. (BPCT- MO &O [FCC 92. 157].) 920205KG) for CP to change ERP (vis): 196.7 kw: Campbellsville, KY Granted application of Patri- Dismissed without prejudice complaint filed ant.: 151 m.; TL: RR e3, Yankton Road, SD; anten- by cia Rodgers for new FM on channel 260A: dis- Jefferson Cable Television against Georgia Power na: SWRTM- 12DA(DA)(BT) 43 -29 -20 - 96- 45 -40. missed with prejudice competing application of Da- Company, which sought Commission determination Action March 26. vid H. Greenlee. (MM docket 91 -96 by Initial that Georgia Power Company is charging annual Decision [FCC 92D -22) issued March 12 by AU rental for available its space on poles that is in Edward J. Kuhlmann.) excess of maximum just and reasonable rates. (By ALLOCATIONS Order [DA 92-365) adopted March 24 by Chief, Paintsville, KY Issued letter of admonishment to Accounting and Audits Division, Common Carrier Big Sandy TV Cable, for failure to comply with Sun City, AZ Proposed substitution of channel Bureau.) Commission rules requiring cable systems to in- 292C2 for channel 292A and modification of license clude sponsorship identification on any paid politi- Dismissed request filed by Margaret Bohannon - for KONC -FM accordingly. Comments due May 29, cal announcement presented on origination cable Kaplan which sought clarification of definition of replies June 15. (MM docket 92 -66 by NPRM [DA channel. (By Letter (DA 92 -337] issued March 20 by "legally qualified candidate for public office' and 92.366] adopted March 24 by Acting Chief, Alloca- Chief. Political Programming Branch. MassMedia modification of Commission's rules to include as tions Branch.) Bureau.) legally qualified candidate person " commiting one- Greenacres, CA Effective May 22 substituted self to obtaining signatures necessary to qualify for Amory, MS Issued to Wayne C. Murphy order to channel 291B1 for channel 292A; modified license a place on a ballot." (By Letter [DA 92 -381] by show cause why license for station WDAT(AM) of KRAB(FM) accordingly. (MM docket 92 -4 by Chief. Political Programming Branch, Enforcement should not be revoked. (By Order to Show Cause R &O (DA 92- 375] adopted March 26 by Acting Division. Mass Media Bureau.) and HDO (FCC92 -92j adopted February 27 by Chief, Allocations Branch.) Modified rules governing text and timing of Commission.) Oak Creek, CO Effective May 22, substituted broadcast announcements required of locally origi- Essex, NY Denied R.J. Winter Inc. review of dis- channel 281 C3 for channel 280A; modified license nating Low Power Television operators to more missal of its application by Mass Media Bureau for of KFMU(FM) accordingly. (MM docket 92 -5 by accurately reflect LPTV licensing renewal obliga- new FM on channel 267A. (By MO &O [FCC 92 -160] R &O [DA 92- 3681 adopted March 25 by Acting tions. (MM docket 91 -67, Report DC -2079. by Com- adopted March 23 by Commission.)

66 For the Record Apr 27 1992 Broadcasting Fifth ,Estater

LARRY DENNIS EADS

When the FCC's new radio the docket 80 -90 FM drop -in era to ownership rules go into effect reduce the number of poorly prepared in August. it will be up to applications. Explains Eads: "Now Larry Eads to see that the rules are that we have gone through the bulk of implemented. As chief of the FCC's 80 -90 applications, the need for that Audio Services Division -a post he kind of very stringent -if you don't do has held since 1982-Ends, according it right we'll throw you out-approach to Mass Media Bureau chief Roy has diminished so we have proposed Stewart. oversees the largest volume giving people one opportunity or per- of work of all FCC divisions. haps two to correct defects in their Although thousands of broadcasters applications and in the process save us depend on Larry Eads when they need paperwork." to make a facilities change or transfer As he approaches 25 years at the a license, some say the audio services commission, Eads has had the chance division does not get the attention of to watch regulation and deregulation other divisions. Eads does not see it come full circle. During the Ferris

that way. Says Eads: "I think we are Broadcasters. Says Eads: 1 advocated commission, Eads worked on deregu- fairly visible but that is not something stopping doing the report because we lating cable television. Now Congress that has ever been a major attraction were starting to have to reduce the is looking at re- regulating cable. Eads for me. I don't have any particular staffing levels and while it was impor- observes: "These issues never seem to need to be visible around town or in tant information to others. it was completely disappear, they come back the halls of power." something the commission itself was for the FCC to readdress and reassess.

He has made himself visible at the using less and less." 1 have enjoyed watching the changes FCC, though. Starting at the commis- Dealing with reduced staff over the in the industry and the changes in the sion in 1968 as an economist after last several years is FCC's policies; it is holding a similar post in the U.S For- something that every Chief, audio services division, exciting to be a part est Service, he has held a variety of division or bureau Mass Media Bureau, FCC, of that." Washington; b. November 1, positons including chief of the policy chief has been con- When not being a 1939, Delavan, Wis.; BA, Biology, analysis branch, assistant chief, policy fronted with. Says part of that, Eads is Denison University, Grandville, and rules and division, chief, broad- Eads: "There is con- Ohio, 1961; MA, Forestry, Duke active in volunteer cast facilities division. stant pressure to do University, Chapel Hill, N.C., work. He has done Born in Delavan, Wis., Eads did more with less." 1962; administration officer, U.S. work for the local not plan on working in the communi- Eads appears to be Air Force, 1962 -65; economist, parks department cations business. He studied biology meeting the chal- U.S. Forest Service, Washington, and helped feed in college and received a master's de- lenge. He estimates 1965 -68; economist, research homeless people at a branch, FCC Broadcast Bureau, gree in Forestry. that the audio ser- local soup kitchen. 1968 -74; operations research Eads's describes his joining the vices pro- That volunteer work, division analyst, Broadcast Bureau, 1974- as a in helped FCC in 1968 "shot the dark." cesses about 10.0(X) 77; chief, policy analysis he says, has Recalls Eads: 1 was ready to make a applications a year branch, policy and rules division, him with his mana- move [from the Forest Service] and and perhaps I2,000 1977 -79; assistant chief, policy gerial skills. "Work- applied generally to the civil service during license re- and rules, 1979 -80; acting chief, ing in a volunteer or- commission and the FCC contacted newal years. The broadcast facilities division, ganization can build me. Though I had no background in branch. he says. has 1980; chief, broadcast facilities skills in human rela- division, 1981; present communications, they apparently did been able to cut in tions that help you in position since November 1982; not feel that was a bar." halt' the any management amount of divorced; children: Elizabeth, One of Eads's first assignments was time it takes to pro- Christopher. job." working on the commission's annual cess facility change Of the industries financial report, which entailed com- applications over the last three years- he has watched over, Eads favors ra- piling financial information that at the from nine to 10 months to four to five. dio. "It is a fun place to work because time was required of every broadcast- Ownership applications-some 2.000 of the nature of the industry. It is still er. Though Eads is reluctant to com- a year. now take less than two months an industry of small businesses. These ment on what tasks he has not enjoyed to process. are people who are out in the commu- at the FCC, he was among those urg- Still, they are always looking for nities working very hard to make a ing the commission to stop producing ways to expedite things. Currently, living and be a part of the community the reports. A similar report is now the FCC is re- evaluating its "hard and that is the sort of thing this coun- done by the National Association of look" policy that was put into effect in try gets built on."

Broadcasting Apr 27 1992 Fifth Estater 67 Fates Fortunes

program director. joins WDIV(TV) Detroit as account MEDIA Linda Taber, general sales manag- executive. er, KGTO(AM) -KRAV(FM) Tulsa, Okla., Ray Heacox, manager of local named VP and general manager. sales, KNBC -TV Los Angeles, named Muriel Henle director of sales. Reis, VP, legal Pamela Erin Melton, from Boston affairs, Fox Gas Company, joins Continental Cab - Inc., New York, levision, Boston, as legal counsel adds duties as and manager, government affairs, VP, legal affairs Eastern New England district. and East Coast Steve Bouchard, VP, district manag- litigation, Fox er, Continental Cablevision, St. Television Sta- Louis district, named VP, operations tions Inc. David there. Reis Talley, senior director, business affairs, Fox Broad- SALES AND MARKETING casting Co., Los Angeles, named Heacox Apatov VP, business affairs. Alan Buckman, VP, Western Craig A. Apatov, director of cor- Bill Scaffide, general sales manag- sales, Group W Television Sales, porate marketing, Turner Broadcast- er, WKYC -TV Cleveland, named VP joins KPIX(TV) San Francisco, as di- ing System, Altanta, named VP, and station manager. rector of sales. corporate marketing and account man- K.C. Jones, program director, Steve Jacobs, national sales man- agement, Turner Advertising and WVKO(AM) Columbus, Ohio, named ager, WTNH -TV New Haven, Conn., Marketing there. joins WWOR -TV Secaucus, N.J. operations manager. Gary SchlafT, director of market- (New York), as account executive. Teresa Rogers, acting general ing and research, WKBD(TV) Detroit, manager, KCSN(FM) Northridge, Jennifer Purtan, senior account joins WXYZ -TV there as director of Calif., named general manager and executive, KABC(AM) Los Angeles, research. James Edward Hanning, from KTSP-TV Phoenix, joins co -owned WGHP -TV High Point, N.C., as lo- cal sales manager. Phyllis Kessler, director, co -op ad- vertising, Time Warner CityCable Ad- vertising, New York, named gener- al sales manager, Time Warner's New York I News.

PROGRAMING

James F. Griffiths, executive VP, corporate operations, Twentieth Cen- tury Fox, Los Angeles, named ex- ecutive VP, pay television and inter- BMI HONORS BROADCASTERS national home video. unng this year's National Association of Broadcasters annual conven- Pamela C. Donahue, supervisor, tion in Las Vegas, Broadcast Music Inc. (BMI) honored NAB execu- international marketing, Republic Pic- tives and board members and current and past commissioners at the tures Corp., Los Angeles, named Federal Communications Commission. Pictured above (l -r) are: FCC manager, international marketing. Commissioners Ervin Duggan and James Quello; George Vradenburg III, executive vice president, Fox Inc.; Frances Preston, president and CEO, Elliott Chang, director of still pho- BMI; Pierson Mapes, president, NBC Television Network; Edward Fritts, tography and special projects, president, NAB; the Honorable Alfred Sikes, chairman, FCC, and K. MGM/UA Entertainment, joins James Yager, chairman, board of directors, BMI. , Los An- geles, as director, photography.

68 Fates & Fortunes Apr 27 1992 Broadcasting Lauren Cole, manager, strategic planning, Warner Bros. Inc., joins SPYS SIGMA DELTA CHI AWARDS ANNOUNCED Columbia TriStar International Television, Culver City, Calif., as he Society of Professional Journalists has selected the winners of this VP, operations. year's Sigma Delta Chi Awards. The awards have been presented John Luginbill, regional account annually since 1932 and carry forward the original name of the Society. executive, CNN /Headline News, This year's broadcast winners include: Public Service: KSL -TV Salt Lake Turner Broadcasting Sales, joins City, Doing Utah Justice; KFOR(TV) Oklahoma City, Strangers In Their NBC Cable Sales, Troy, Mich. (De- Own Land; National Public Radio (NPR), The Great Divide: Affirmative troit), as VP, East Central region. Action in America; Spot News Reporting: NPR, coverage of Persian Gulf War; Cable News Network, coverage of first few hours of Persian Cathy McConnell, from WNET(TV) Gulf War; Editorials: KCBS(AM) San Francisco's Nicholas DeLuca and Newark, N.J. (New York), joins Na- Frank Oxarart on the Persian Gulf Crisis. and KGTV(TV) San Diego, Calif., tional Geographic Television, for three different editorials; Investigative Reporting: NPR, Nina Toten- Washington, as supervisor, natural berg's breaking story of Anita Hill's sexual harassment allegations. history coproductions. Founded in 1909, SPJ is an organization dedicated to fostering higher Reggie Jester, professional standards in journalism. The awards will presented during senior VP, na- SPJ's annual convention on Nov. 20 in Baltimore. tional sales manager, Peter Perry Garfinkel, writer, The Trav- general assignment reporter, named Buck Produc- el Channel, joins Preview Media Inc., weekend co- anchor. tions, Memphis, San Francisco, as director, corpo- Kenn Tomasch, sports director, joins Grove rate communications. WINK -TV Fort Myers, Fla., joins Television Enter- WRTV(TV) Indianapolis, as sports prises, Chica- reporter and anchor. go, as VP, sales. NEWS AND PUBLIC AFFAIRS Todd Shearer, anchor and report- Jester Janet Rollé, Darius Walker, from ABC News, er, WINK -TV Fort Myers, Fla., joins WAGA special assistant to Michael Fuchs, New York, joins -TV Atlanta as WSOC -TV Charlotte, N.C., in same chairman, Home Box Office Inc., managing editor. capacity. New York, named manager, field James Polk, from NBC News, Jack Eisen, senior director, WTOL- marketing and market analysis. joins Special At- CNN Assignment, TV Toledo, Ohio, joins WITF -TV Har- and Mike Soltys, manager, programing lanta Washington, as senior risburg, Pa., as producer. information, ESPN Inc., Bristol, producer. Armando de la Fuente, formerly Conn., named director of commu- Amy Hasten, from KUSA -TV Den- nications. with KINT -TV El Paso, joins KTSM -TV ver, joins WKYC-TV Cleveland as 6 there as air personality. Dan Michaels, program director, and I 1 p.m. weathercaster. WCKG(FM) Elmwood Park, Ill. (Chica- Linda Wilson -Mirarchi, coordi- TECHNOLOGY go), joins KZFX(FM) Lake Jackson, nator, higher education microwave Tex. (Houston), in same capacity. services, Ohio University's tele- Michael McDougall, director, sys- Phil Allen, program director, communications center, joins KRMA- tems and administration, Fox Broad- WZFX(FM) Whiteville, N.C. (Fayette- TV Denver as director, educational casting Co., Los Angeles, named ville), joins WVKO(AM) Columbus, services. VP, systems and administration. as director, Ohio, program succeeding Jack MacKenzie, sports producer, Chris Weinstein, senior editor, (see "Media K.C. Jones, "). KCNC -TV Denver, named executive Nexus Productions, New York, joins Timothy J. Connors Jr., presi- producer, news and sports. Mat- Broadway Video there as editor. dent -COO, Independent Television thew Zelkind, formerly executive John Ransom, from International Network Inc., New York, named news director, KAKE -TV Wichita, Production Center, New York, CEO. Kan., joins KCNC -TV as assistant news joins Broadway Video there as play- director. Sean McCall, affilate sales and back engineer. marketing representative, Digital Alan Little, assistant news director Scott Rader, director of post -pro- Planet, Carson, Calif., and Luo and assignment manager, KING -TV Se- duction, Limelite Video, New York, Bortone, director of marketing, attle, joins WLEX -TV Lexington, joins Digital Magic, Santa Monica, WBMX -FM Boston, join E! Enter- Ky., as news director. Calif., as visual effects compositor. tainment Television, Los Angeles as Appointments at WTSP -TV St. Pe- Gary Blievernicht, director of en- account executive, affiliate sales tersburg, Fla. (Tampa): Linda Gia - gineering and operations, Eastern and manager of promotions, respec- lanella, weathercaster, KYW -TV Educational Television Net - tively. Philadelphia, named weathercaster work/Interregional Program Service, Susan LeVarsky, marketing asso- and co-host, Good Morning Tampa Boston, joins Michigan State Uni- ciate, GTE Corp., joins Digital Cable Bay; Mike Cavender, news director, versity's division of broadcasting ser- Radio, Hatboro, Pa., as account WTVF(TV) Nashville, to same ca- vices, East Lansing, Mich., as executive. pacity, and Reginald G. Roundtree, technical services manager.

Broadcasting Apr 27 1992 Fates & Fortunes 69 his wife, Frances; two daughters, Leslie PROMOTION AND PR and Suresa, and four grandchildren. Memorial contributions may be made to Janice Gretemeyer, director, press Stanford's Department of Communi- relations, ABC Television Network, cation, where fund has been established New York, named VP and director, in Dundes name. public relations, East Coast. Benny Hill, 67, British TV come- Sandy Tepelidis, operations man- dian, died April 20 in Southwest Lon- ager, MCA TV, Los Angeles, named don of heart attack. Hill has had his director of operations and promo- own TV show since 1955, and his pro- tion services, creative services depart- gram, The Benny Hill Show, ap- ment. peared in more than 80 countries with a blend of mimicry, music hall sight gags, naughty jokes and bevy of half-clad women who chased him around set. There are no survivors. PIONEERS DONOR VOA Robert Coonrad, left, deputy Jane Gibbons Knopf, 49, TV re- director of the Voice of porter and producer, died March 9 of America, Washington, accepts breast cancer in Santa Monica, Calif. the Broadcast Pioneers' golden Knopf began her broadcasting career at anniversary award of merit from WTVN(TV) Columbus, Ohio, with later Sherril Taylor, vice chairman, stints at WTMJ -Tv Milwaukee; KNBC-TV Tepelidis Brogliatti Coltrin & Associates, and chair- Los Angeles and ABC -TV. She Barbara S. Brogliatti, senior VP, man of the Broadcast Advisory worked for HBO as director of public re- publicity and promotion, Lorimar Committee for the VOA. The lations and later as VP, corporate Television, joins Warner Bros. award was given to VOA for 50 communications and marketing for Pre- Television, Burbank, Calif., as senior years of outstanding service. miere Pay Television. Knopf founded VP, TV publicity, promotion and Rauscher/Gibbons Intermedia Communi- public relations. Doug Duitsman, VP cations in 1980. She is survived by her and senior executive in charge of husband, David Knopf, distribution exec- publicity, promotion and advertising, DEATHS utive at Columbia Pictures; daughter, Warner Bros. Television, Burbank, Leah and stepdaughter, Marcy. Memorial Calif., announced his retirement effec- Jules Dundes, contributions may be made to: The ticc Jonc I. 79, retired CBS National Affiance for Breast Cancer Or- Radio execu- ganizations, 1180 Avenue of the tive, died of pneu- Americas, New York 10036. ALLIED FIELDS monia March Vin Scully, 23 in San Francis- Easter Straker, 73, broadcasting voice of the co. Dundes pioneer, died of colon cancer in Lima, Dodgers, joined CBS in Ohio. She began career in 1940 at KTTV(TV) Los 1936 in promo- WSOY(AM) Decatur, Ill., as host of Angeles, tion department. Easter's Parade. In 1944 she joined WIND(AM) Chicago as program named recipient Dundes In 1967 In 1940 he was of 1992 Los director and had later stints at appointed advertising and sales promo- WIMA(AM) -WIMA(TV) (now WLIO[TV]); Angeles Area tion manager of wABC(AM) (now Governors WCIT(AM)-WLSR(FM), all Lima, WCBS[AMJ) New York. In 1949 he was Ohio. She retired in 1991. Memorial Emmy Award named director of sales and advertis- from Acade- contributions may be made to: Eas- Scully ing for KCBS(AM) San Francisco and ad- ter Straker Scholarship Fund at Ohio my of Television Arts & Sciences. vanced to general manager in 1955. Northern University, do WCIT Ra- Darryl E. Brown, group VP, af- In 1956 Dundes went back to CBS Ra- dio, Box 1090, Lima, Ohio 45802. filiate marketing, ABC Radio Net- dio, New York as VP in charge of works, New York, named "Black advertising and promotion and later that Walter Engels, 80, retired news Achiever of the Year" by Capital Ci- year was named VP, CBS Radio. He director, WPIX(TV) New York, died of ties /ABC Inc. returned to KCBS in mid- 1960's as VP lung cancer in Hampton Bays, and general manager, where he re- N.Y., April 12. He joined wPIX in Bruce Williams, assignment edi- mained until his retirement in 1968. In 1948 as newsreel editor and later tor, KoIN -TV Portland, Ore., elected 1969 he joined Stanford University was appointed director of news, spe- president of Oregon Associate as teacher in broadcasting and began cial events and live programing. He Press Broadcasters Association. lecturing there in 1972. Most recent- retired in 1970. Engels produced sev- Tina Stancil, assistant controller, ly, Dundes was lecturer emeritus in eral documentaries, including The KPNX(TV) Mesa, Ariz., named recipi- communication and former director Secret Life of Adolph Hitler and Cuba, ent of Gannett Broadcasting Award of Stanford University's Summer Mass Castro and Communism. He is sur- for Excellence. Media Institute. Survivors include vived by three daughters and one son.

70 Fates & Fortunes Apr 27 1992 Broadcasting MondayMemo

"Differentiation begins with a well - planned marketing program."

Lowering a radio station's advertising rates during must be differentiated by more than price. And, if radio tough economic times may win an order or two, but stations do not differentiate themselves in the advertising the short- and long -term consequences can be devas- marketplace, lower prices will ensue and radio could tating for the station. The cost often outweighs the benefit. develop an unshakable reputation as the "cheap" medi- Eventually, lower prices get taken for granted and a um. "Cheap" and "good" are seldom used in the same radio station's customers expect more: anything from new sentence. benefits that may come in the form of no -charge promo- Simply stated, product differentiation is providing the tional mentions, to penalties or refusals to use your station customer-in this case, the advertisers and advertising when it comes time to raise your rates. agencies-with something unique, and The topic of rate consistency has be- providing it better than the competition come a major point of discussion be- (which could be another station or an- tween broadcasters and radio reps other medium). Meaningful differenti- alike. During the first two months of ation is competitively more effective 1992, The Interep Radio Store had a than low cost because it involves dem- 16% increase in the number of con- onstrating your advantages over the tracts our seven rep companies pro- competition. Differentiation means cessed, compared with the same paying the utmost attention to your months last year. However, the total quality of service. dollar figures on these contracts is 16% Differentiation also means going out lower than the lesser amount of con- and marketing more. h means working tracts processed last year. The reason is harder to get the order and not relying on evident: radio spots are being sold at a low rates to book the business. The radio lower rate in 1992. These low rates sales staff of today must provide its cus- contributed to the first quarter's esti- tomers with more competitive value. mated I i % decline in national radio A commentary by Ralph Guild, chairman, The reality is that there probably revenue (compared with 1991 levels). The Interep Radio Store, New York isn't a station in the broadcasting in- The degree of freedom a station has in lowering and dustry today that has not been involved in some type of raising its rates depends on both the station's perceived price war. Price competition is highly unstable and can value and the competitiveness of the market. Pricing is very likely put the entire industry in a state of pandemoni- also determined by the benefits the buyer expects to um. Rate cuts can be quickly and easily matched by achieve from your station relative to a competing station. rivaling stations, and once matched, they lower revenues Over time, cost changes and competitive actions create for the entire industry. a need for price changes. Starting too low makes it hard to Conversely, differentiation could well expand demand raise prices, while starting (and staying) too high may for radio by demonstrating to advertisers how radio effec- hinder a station's efforts to achieve the revenue necessary tively moves products and services. Differentiation begins for survival. with a well -planned marketing program for your station. And while recessionary climates force every business to Radio stations need to market their unique attributes. Price monitor its costs to insure continuing profitability, a sta- to the buyer's perception of value, not your own. tion's long-term perceived value to the advertising com- For example, if your local Chevrolet dealer has a choice munity must also be thoughtfully considered. of advertising on your station or on your competition's, do Cutting your rate to get included in that "out -of-demo- not sell your station short by professing that you can reach graphic buy" sets your price with the sellers and buyers. the audience at a much lower cost. Show him your cost -per- Establishing that precedent will get you similarly low rates Chevy -sold, not your cost -per- thousand; show him how your for your core demo orders. Consequently, that singular act station has moved product for another local car dealer. of lowering your rate pushes down your profits. Getting a Finally, the temptation to go for the quick (i.e., practi- higher price and, therefore, higher shares of "core demo" cally nonprofitable) sale needs to be resisted. Your sta- buys and passing on "out of demo" buys at low rates will tion's reward? More profits on the sales you do make. make your station more profitable in the short term. In And a more prominent, respected medium can certainly addition, the improved results to the advertiser will bring charge fair rates. You will no longer be thought of as the repeat business. cheap alternative, but as the targeted, cost- effective vehi- Stations that are sold and marketed by price alone soon cle that drew buyers to a customer's door and helped become little more than commodities. To survive, stations increase sales and profits.

Broadcasting Apr 27 1992 Monday Memo 71 Broadcastingc 0

A Delaware court is now the ven- intent. Last Tuesday Palmer filed a ue for controversy surrounding the motion to dimsiss the suit, saying it N$S POCKETPIECE aborted million sale of had no binding obligation to negoti- $70.2 (Nlelsen's top ranked syndicated shows for WHO -AM -TV and KLYF(FM) Des ate or executive a definitive agree- the week ending April 12. Numbers represent Moines, and KFOR -TV Oklahoma ment. A hearing on the motion to aggregate rating average stations/% coverage) City. Attorneys representing would -be dismiss has been set for May 26. If 1. Wheel Of Fortune 12.6/223/96 2. Star Trek 12.1/235/98 purchaser VS&A Communications the court allows the suit to pro- 3. Jeopardy, 10.6/214/95 Partners LP, the majority owner of ceed, the trial is expected to begin in I4. Oprah Winfrey Show 10.4/222/99 5. Entertainment Tonight 7.8/186/95

Hughes Broadcasting Partners, late July. - 6. Married..With Children 7.4/175'93 asked the court to force the seller, 7. Current Affair 7.1/175/94 8. Wheel of Fortune 6.6118278 Palmer Communications, to re- Blair Television has signed a new 9. Cosby Show 6.1/203/96 toward a definitive handle 10. Donahue 5.9/226/99 sume negotiations agreement to the national 10. Inside Edition 5.9/130/87 contract. The suit is also said to as- and spot TV sales for King 12. Sally Jessy Raphael 5.4/208/98 of its VP, 13. Hard Copy 5.2/17513 sert that Palmer's firing Broadcasting Co. and the new own- 13. Star Search 5.2/189/96 broadcasting, Ken McQueen, vio- ership of the five -station group, 14. In the Line of Duty 5.1/100:74 lated a provision in the sale's letter of the Providence Journal Corp., ef-

BONNEVILLE RESTRUCTURES MANAGEMENT fectively expanding the relation- AT KSL ship Blair has had with King since -AM -TV SALT LAKE CITY 1949. According to Tim McAuliff, Bonneville International announced it is combining management and president of Blair Television, the certain operations of its KSL-AM-TV Salt Lake City. The two stations will rep firm will also take over re- now have one general manager, William Murdoch; one vice president for sponsibility for King's regional rep sales, Cliff Snyder, and one vice president for news and programing, Al firm, Northwest TV Sales. Henderson. Murdoch, formerly general manager of KsL -Tv, will continue to report to KSL President Bruce Reese. David Kirschner was named According to Reese, "Our primary product is news in both properties. chairman of Hanna -Barbera Inc. last We have benefitted from increasing cooperation between the two news - week after serving as the compa- gathering organizations over the past few years. It is only natural that we ny's president -CEO since 1989. The recognize that cooperation in our organization structure." move is seen as an effort to get the Rodney Brady, Bonneville International president, added: "The objec- company that TBS acquired five tive is to cause the two stations to operate as much as possible as a months ago more involved in theat- single unit." He said the workforce would not be reduced, but instead, rical production. Coinciding with "the same number of people will get much more accomplished." Kirschner's appointment, the com- Brady added that Bonneville was still working on any physical reloca- pany also announced that Fred Sei- tion involving the CBS -TV affiliate and the news and information radio bert has been hired as president. station. r Seibert, who most recently oversaw his own advertising agency, Fred/ Alan Inc., will be responsible for the day -to -day administrative opera- tions of Hanna -Barbera.

Kevin Slattery, executive in charge of production of Tribune En- tertainment's The Dennis Miller Show, has been named producer of the late night talk show, which averaged a 1.3 rating /7 share (NSI) in the February sweeps. Also, Larry Ferber, who came over on William Murdoch Cliff Snyder Al Henderson loan from Tribune'sJoan Rivers

72 In Brief Apr 27 1992 Broadcasting talk show to help make adjust- ments to Miller's show, has left as interim executive producer. Tribune Entertainment and Prism Entertainment have struck an unusual deal, with the latter serving as the home video distribu- tor of "best of episodes of Tri- bune's Geraldo and The Joan Rivers Show. Other initial releases will include Tribune Premiere Net- work's previously syndicated telefilms and miniseries such as Voyage of Terror: The Achille Lauro Affair and Final Shot: The Hank Gathers Story. Under terms of the deal, Prizm will establish a stand- alone label for Tribune and will be responsible for the marketing, sales and distribution of the vid- eo titles intended for home video rental and sales markets. GOWDY HONORED AT SPORTS EMMYS A group of San Francisco broad- Curt Gowdy (center) was given the National Academy of Television Arts casters- including KRON -TV, KPIx -Tv and Sciences Lifetime Achievement Award at the 13th annual Sports and KGO-TV-iS examining legal Emmy Awards in New York last week. Presenting Gowdy with his award options to obtain a videotape of the "for his admirable service to the viewing public throughout a career of execution of Robert Alton Harris distinguished sports broadcasting" are Academy President John Cannon shot by American Civil Liberties Union (I) and Chairman Michael Collyer. and immediately confiscated by CBS came away with the most awards, six, while ABC, NBC, ESPN federal district court. and HBO each collected five; NFL Films won three, and USA Network received one. CNN International will begin di- rect satellite broadcast service in Japan in July, via Superbird B, a market growth in St. Louis and Cin- sociation's Radio '92 convention in satellite (launched Feb. 27) capable cinnati. September. An NAB spokeswom- of reaching 20- to 24 -inch home an said Christian will give up his full - dishes. Japan Cable Television, FCC Chairman Alfred Sikes, in a time position and become a con- which already provides CNNI 17 speech prepared for delivery last Fri- sultant to the organization if the NAB hours daily to about 500,000 cable day evening at Washington State fills his job before September. subscribers in Japan, is offering University in Pullman, sharply criti- the Superbird service too. CNN noted cized television news, charging Former KROO -FM Los Angeles pro- it has opened news bureaus in "the norms and habits of TV news gram director Andy Schuon has been New Delhi and Bangkok and debuted now threaten to undermine our col- named to the newly created position new Business Asia and Asia lective ability to respond as a nation to of VP, promotion, at MTV, where he will primetime World News programs. the most serious problems we be responsible for developing -air face." TV news suffers from eight on promotions and programing. Multimedia's board of directors "blindspots," Sikes says. Among elected J. William Grimes to be the them: the belief that "good pictures Reiss Media Enterprises, which ear- company's president and chief equal good TV journalism; the "un- lier this month repurchased Group W operating officer last Thursday. written code that too often defines Satellite Communications's 50% in- Grimes came to the company as news as being what our public offi- terest in its Request Television pay- VP- corporate group executive in Au- cials say and do;" reporters' failure to per -view networks, has named long- gust from the president's job at identify official "flim -flam" when time Reiss executive Bruce T. Karpas Hispanic broadcaster, Univision Hold - they hear it; reporters "who don't do as president of the networks. Kar- ings-he previously was president their homework;" the habit of pas replaces Group W executive Lloyd of ESPN. The office of the president equating "more government spending Werner in the position. had been held by chairman -CEO, with solving more problems," and "brand name TV Walter Bartlett, following the resigna- newspeople [who] Lorne Michaels, executive pro- grow to love their tion, a year- and-a -half ago, of status more than ducer of NBC's Saturday Night Live, their duty." James Lynagh. Grimes said he would has been named Broadcaster of assist Bartlett in "developing cor- the Year by IRIS. The award will be porate planning and strategies." He Lynn Christian, the NAB's senior presented at the society's annual also said the company's TV sta- VP for radio, announced plans to meeting /luncheon on May 13 at New tions have been hurt recently by slow leave the organization after the as- York's Waldorf- Astoria.

Broadcasting Apr 271992 In Brief 73 COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH FSTATF

broadcasting to 51 minutes for print. The study also NO WAY OUT breaks out individual totals for radio and TV. It seems to us those numbers could also be put up against yellow pages, direct mail or promotional dollars. We could have chosen not to run the picture of an Just ask your potential advertiser how often he has spent aborted fetus in the story on page 41 of this issue. eight hours looking up a phone number or reading his junk Unfortunately, broadcasters did not have the mail. same freedom. We chose to run it because that sickening image is at the center of the flap over anti -abortion politi- cal ads that broadcasters are forced by law to air, and COS AND EFFECT because we consider it our duty to fully advise the profes- sional broadcaster about key issues of the day. There is a crucial difference between prohibiting cen- The Cosbv Show, which helped make NBC the num- sorship, which is what the law's defenders suggest it does, ber -one network, the most successful TV and denying broadcasters editorial control over their medi- star of the '80s and Tom Werner rich enough to buy um, which is what the statute actually does. Whether or the San Diego Padres baseball team, airs its final episode not broadcasters should veto such images is not the issue. this week, although it will live on in its offspring, the The point is that they should have the freedom to decide spin -off A Different World. In recent weeks. Cosby had either way according to their editorial discretion and the begun to show its age, frequently coming in second to The dictates of their markets. Simpsons on a night it had once owned. We would venture to guess that at one time or another Cosbv was certainly not the first sitcom about a black most newspapers and magazines have rejected ads for family, but it was the first to dominate the ratings, attract- reasons of taste or suitability. In the case of the anti- ing an audience that clearly crossed all color lines. It was abortion campaign, some doctors have suggested the pic- fairly standard sitcom form, raised above the standard by tures are of stillborn, not aborted, babies. If so, the ads first -rate writing and the strength of its star. The Cosby would arguably be false and deceptive. Tough luck. Show may have been the first sitcom in which race didn't Broadcasters would have to run them anyway. matter -the Huxtables could have been any upwardly The FCC's political programing chief suggests that mobile family dealing with the sitcom problems of the "true and false should not be a concern of the station - day. For that failure to focus on the uniqueness of being they are not liable." Not legally, perhaps, but such a black, however, it was occasionally criticized. That criti- suggestion ignores the court of public opinion, whose cism misses the point. (It is like criticizing The Mary Tyler verdict is not usually rendered with the aid of legal text- Moore Show for not being true to television journalism.) books. Is the government ready to create a content regula- The show's aim was not to emphasize the differences tion "superfund" to compensate broadcasters for lost between races, but the universality of family life, albeit a revenue from offended advertisers, or the more intangible sitcom family with 20 minutes and a staff of writers to lost goodwill of a community? This is the kind of mess solve its problems. It was a funny, well written. fabulous- created by content regulation. It will only be untangled ly successful show. It will be a hard act to follow. when broadcasters are accorded the same editorial free- dom as the printed press.

TELLING TIME

Ajust -released survey conducted by Young & Rubi- cam San Francisco should provide some ammuni- tion for broadcasters in their battle for ad dollars. The study, tracking the average daily time spent on print versus broadcast media, found that in the top broadcast market (the market in which the ratio between the two media was most heavily skewed toward broadcasting), eight hours and thirty -eight minutes a day were spent watching TV or listening to the radio, compared to 38 Drawn for BROADCASTING by Jack Schmidt minutes with print media. What was perhaps even more impressive was that at the very bottom of that list, the "The Senate claims broadcasters don't reflect reality. They must difference was still huge: five hours and 31 minutes for be talking about C- SPAN's coverage of their proceedings."

74 Editorials Apr 27 1992 Broadcasting Broadcasting's

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