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Radio Market Report June 2014

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Radio Market Report Indianapolis PPM June 2014 © 2014 Nielsen Survey Schedule This report not accredited by the MRC Contents This service is not part of a regular syndicated rating June 2014 service accredited by the MRC. Nielsen has May 22 - June 18 requested accreditation for this service and does Market Information MI-1 July 2014 provide syndicated services which are accredited. Country of Origin Sample Information MI-12 June 19 - July 16 August 2014 Preface Station Information MI-13 July 17 - August 13 This report is designed to provide radio audience Metro Market Profile MI-18 September 2014 estimates representing radio listening during an August 14 - September 10 average week for this market for this survey period Metro Market Profile Sources MI-28 and other information. The estimates are based on October 2014 listening information recorded by Personal People Special Notices SP-1 September 11 - October 08 Meters carried by persons six years of age and older. November 2014 All audience estimates are approximations subject to October 09 - November 05 statistical variations and other limitations. The Listener Estimates LE-1 December 2014 reliability of audience estimates cannot be determined November 06 - December 03 to any precise mathematical value or definition. Target Listener Trends LE-1 Holiday 2014 Target Listener Estimates LE-481 December 04 - December 31 This report is intended to furnish radio station, advertiser, and agency clients of Nielsen with an aid Listener AQH Composition LE-673 January 2015 in evaluating radio audience size and composition. January 08 - February 04 Nielsen attempts to provide herein a description of Listener Cume Composition LE-678 February 2015 methodology for Nielsen Radio audience estimates Listening Locations LE-682 February 05 - March 04 contained in this report. March 2015 Time Spent Listening LE-686 March 05 - April 01 Cume Duplication Percent LE-701 April 2015 April 02 - April 29 Exclusive & Overnight Listening LE-707 May 2015 Ethnic Composition LE-709 April 30 - May 27 Warning All Nielsen Radio audience estimates and Nielsen Radio maps are proprietary and Methodology ME-1 confidential. Audience Estimates Reliability ME-1 All Nielsen Radio Audience Estimates and Nielsen Radio Maps are Proprietary and Description of Methodology ME-2 Confidential. The unauthorized use of any Nielsen Radio audience estimate or map constitutes copyright infringement that could subject the infringer to statutory damages of up to $150,000 and criminal penalties of up to 10 years imprisonment and a $500,000 fine pursuant to Chapter 5, Sections 504 and 506 of Title 17 of the U.S. Code. DMA is a registered trademark of The Nielsen Company (US), LLC. Please note: Users of this report should become familiar with the sections of this report titled "Description of Methodology" and "Limitations." The Ratings Reliability Estimator provides the ability to estimate reliability and effective sample bases for this report and can be accessed under the Methodology tab. The estimates and data contained in this printed report have been obtained from the Nielsen electronic Radio Market Report ("Nielsen Radio eBook") and are for the exclusive use of Nielsen authorized users pursuant to a written license agreement. See the Nielsen Radio eBook for further information on limitations and restrictions on use. Radio Market Report, June 2014 Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Radio Market Report Indianapolis PPM June 2014 © 2014 Nielsen Indianapolis PPM Metro DMA® Metro Rank: 40 For definitions of the geographic terms found on this map, see "Glossary of Selected Terms" in the "Description of Methodology." Parties not authorized to use this report may not reproduce this map for any purpose, including but not limited to sales, marketing, advertising or promotional purposes, without the express written permission of The Nielsen Company (US), LLC. The estimates and data contained in this printed report have been obtained from the Nielsen electronic Radio Market Report ("Nielsen Radio eBook") and are for the exclusive use of Nielsen authorized users pursuant to a written license agreement. See the Nielsen Radio eBook for further information on limitations and restrictions on use. Market Information, MI-1 of 28 Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Radio Market Report Indianapolis PPM June 2014 Population Estimates and Average Daily In-Tab © 2014 Nielsen Persons by County Metro Installed Est. Persons Unwtd Wtd Est. Pop. By In-Tab In-Tab In-Tab County/Sampling Unit State Area HDA P6+ Pop. % P6+ County Sample % % BOONE IN M 55,600 3.4 44 33 3.2 3.4 HAMILTON IN M 272,200 16.8 200 161 15.7 17.5 HANCOCK IN M 66,300 4.1 50 41 4.0 4.0 HENDRICKS IN M 141,200 8.7 114 88 8.6 8.6 JOHNSON IN M 133,900 8.3 123 97 9.5 8.2 MARION IN M B 846,600 52.2 651 516 50.4 51.6 MORGAN IN M 64,500 4.0 46 42 4.1 3.9 SHELBY IN M 41,300 2.5 56 46 4.5 2.8 Total Metro 1,621,600 1,285 1,024 B - Black M - Metro County REM - Remainder portion of geographic split county H - Hispanic HDA - High-Density Area Effective with the October 2013 survey, population estimates For split-county population estimates, the 1/1/14 whole-county for this report are based on Nielsen Demographics 1/1/14 populations are allocated to the respective split counties, whole-county population estimates (Census 2010-based). based on Nielsen Demographics 1/1/13 zip code population estimates (Census 2010-based). The estimates and data contained in this printed report have been obtained from the Nielsen electronic Radio Market Report ("Nielsen Radio eBook") and are for the exclusive use of Nielsen authorized users pursuant to a written license agreement. See the Nielsen Radio eBook for further information on limitations and restrictions on use. Market Information, MI-2 of 28 Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Radio Market Report Indianapolis PPM June 2014 Population Estimates and Average Weekly In-Tab © 2014 Nielsen Persons by County Metro Est. Unwtd Wtd Est. Pop. In-Tab In-Tab In-Tab County/Sampling Unit State Area HDA P6+ Pop. % P6+ Sample % % BOONE IN M 55,600 3.4 27 3.2 3.4 HAMILTON IN M 272,200 16.8 137 16.0 17.4 HANCOCK IN M 66,300 4.1 32 3.8 4.0 HENDRICKS IN M 141,200 8.7 72 8.5 8.6 JOHNSON IN M 133,900 8.3 77 9.0 8.2 MARION IN M B 846,600 52.2 432 50.6 51.8 MORGAN IN M 64,500 4.0 39 4.5 3.9 SHELBY IN M 41,300 2.5 38 4.4 2.7 Total Metro 1,621,600 853 B - Black M - Metro County REM - Remainder portion of geographic split county H - Hispanic HDA - High-Density Area Effective with the October 2013 survey, population estimates For split-county population estimates, the 1/1/14 whole-county for this report are based on Nielsen Demographics 1/1/14 populations are allocated to the respective split counties, whole-county population estimates (Census 2010-based). based on Nielsen Demographics 1/1/13 zip code population estimates (Census 2010-based). The estimates and data contained in this printed report have been obtained from the Nielsen electronic Radio Market Report ("Nielsen Radio eBook") and are for the exclusive use of Nielsen authorized users pursuant to a written license agreement. See the Nielsen Radio eBook for further information on limitations and restrictions on use. Market Information, MI-3 of 28 Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Radio Market Report Indianapolis PPM June 2014 Population Estimates and Average Daily Installed © 2014 Nielsen and In-Tab Persons by Demographics Metro Effective with the October 2013 survey, population estimates for this Estimated Installed Estimated Population Persons by In-Tab Unweighted Weighted report are based on Nielsen Demographics Population % P6+ Demo Sample In-Tab % In-Tab % Demographics 1/1/14 whole-county population estimates (Census 2010- Men 12+ 708,400 43.7 555 453 44.2 43.7 based). 12-24 159,000 9.8 127 90 8.8 9.8 Where available, estimates of 18+ 630,800 38.9 489 407 39.8 38.9 Spanish Primary language usage are 18-24 81,400 5.0 61 45 4.4 5.0 provided by The Nielsen Company (US), LLC as percentages of the 18-34 198,100 12.2 149 111 10.8 12.2 Hispanic population. Nielsen applies 18-49 378,500 23.3 288 228 22.2 23.3 these percentages to the Nielsen Demographics 1/1/14 estimate of 25-34 116,700 7.2 87 66 6.4 7.2 total Hispanic persons. 25-54 358,500 22.1 275 223 21.8 22.1 35-44 119,200 7.4 91 75 7.3 7.4 Employment data are based upon 45-49 61,200 3.8 49 42 4.1 3.8 Metropolitan Statistical Area average monthly full time employment rates 50-54 61,400 3.8 48 40 3.9 3.8 from the Current Population Survey 55-64 101,400 6.3 80 72 7.1 6.3 from July 2012 to June 2013. These rates are applied to the January 65+ 89,500 5.5 73 67 6.5 5.5 2014 population by Nielsen. Women 12+ 759,900 46.9 613 496 48.4 46.9 12-24 154,500 9.5 122 84 8.2 9.5 Estimates for demographic groups 18+ 685,600 42.3 555 457 44.6 42.3 with in-tab less than 30 have suspect reliability and should be used with 18-24 80,200 4.9 64 45 4.3 4.9 caution.
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