Digital Marketing Methods and Plan of Action 2015

Note: This is a tentative plan and will be modified accordingly based on inputs and hence revised to cater markets we operate in.

V1 – 8th April 2015

Samir Saleem Structure: (The highlighted activities in red have already started)

Herbion Digital Marketing

Website Online SEO SMM Email Referral Ecommerce Advertising

Social Deals Listing Web Images News Blogs Owned Purchased Affiliate Display Text Ads Video Ads Mobile Ads Media Websites websites

Methods: (*Not for all products or markets)

Online Advertising SEO SMM Email Referral ECommerce

•Google Ads •Search Engines •Facebook page •Newsletters •Listing Deals on Deals •N/A •Facebook Ads submission •Twitter profile •Offers and coupon websites •Twitter Ads •Directory listings •Daily Motion profile •Daily Motion Ads •Link Building •VK profile •Yandex Ads •OK.ru profile •Bing Ads •Instagram profile* •Rambler Ads •Pinterest Profile* •VK Ads •YouTube profile •OK.ru Ads • profile •Instagram Ads* •Blogs •Pinterest Ads* •Google+ •YouTube Ads •Vimeo Ads

Forms Paid Paid & Non Paid Mostly Non Paid Paid Commission Non Paid Based

Regional North America: Very strong everywhere. North America: Very strong Popular in Very strong strength Google, Bing, Facebook, Twitter, Google, Bing, Facebook, everywhere. Europe and everywhere. Instagram, YouTube, Vimeo Twitter, Instagram, YouTube, North America Pinterest, Vimeo Europe: Daily Motion, Google, Twitter, Europe: Facebook, Bing, Instagram, Daily Motion, Google, Pinterest, Vimeo, YouTube Twitter, Facebook, Bing, Instagram, Pinterest, Vimeo, CIS: YouTube OK.ru, VK, , RUTube, Rambler, Yandex, Google, CIS: Facebook, Twitter OK.ru, VK, DailyMotion, RUTube, Rambler, Yandex, Google, Facebook, Twitter

Requirements Regional specific 1) Responsive layout Regional specific Regional specific Regional N/A 1) Product banners 2) Meta and keyword based content 1) Product banners 1) Offers specific 2) 3) Contextual content 2) Videos 2) News updates 1) Offer 3) Text ads 4) Tagged Images and Videos 3) Campaigns 2) Agreemen 4) Targeting data / insights 5) User friendly URL’s 4) Content plans t with 5) Promotions (if any) Many more 5) Write-ups Product http://static.googleusercontent.co 6) News and m/media/www.google.com/en//w marketing ebmasters/docs/search-engine- manager optimization-starter-guide.pdf

Frequency Continuous based on budgets, Continuous Weekly content plans Monthly Every Two N/A promotions Months

Implementation 2 weeks per campaign Continuous 1 Week prior to going live 1 Week 1 Week N/A Time

Cost CPM and CPC based and varies 1) Directory based Mostly None Email messages are Commission N/A from region to region. 2) Website based charged at 0.10 per based We will prefer CPC based. thousand. Steps

1) Start promoting our brands in geographies using methods above 2) Simultaneously start developing the website to meet SEO criteria 3) Start working on other channels and measure our costs and success online