Bedfordview/Edenvale/Greenstone

2019

1 Some detail

What is Roots? Reading the charts A landscape survey which spans The community is identified in the 110 metropolitan communities top right corner of the page across South Africa with a total sample of 27 468. Each The sample size, universe size and community is sampled description are displayed at the independently bottom of the page (e.g. (n) 300, representing 40,000 households Formal households are selected or 60,000 shoppers) using multi-stage cluster sampling and purchase decision makers Community data is compared to (shoppers) are randomly the composite of similar selected from the household for communities interview. see below for details In this document The community’s information is always shown in colour and the A community is a defined comparative Metro data in grey geographical footprint from which the samples are drawn. Where applicable community The map provided defines these data is trended back 10 years or boundaries. as far as comparable

Large Metros – 62 Communities Medium Metros –18 Communities Small Metros –30 Communities

Johannesburg, Cape Town, Tshwane, Nelson Mandela Bay, Bloemfontein, Western Cape (Garden Route, Wine Lands, Ethikwini/Durban, Ekhruleni Pietermaritzburg, West Rand, Vaal, Kimberley, Helderburg) KZN (North and South Coast, Eg: Sandton, Athlone, Durban North, Boksburg, Polokwane, Buffalo City/East London Zululand, Midlands) Mpumalanga (Mbombela, Witbank, Bethal, Middleburg, Ermelo,Lydenburg) Freestate (Welkom, Bethlehem, Kroonstad) Eastern Cape (Uitenhage, Mthatha), Rustenburg 2 Bedfordview / Edenvale / Greenstone Map showing where the research was conducted

3 Reach – Papers & Weekly Magazines Bedfordview / Edenvale / Greenstone

Paper Categories Top 10 paper titles

Bedfordview/Edenvale News 73 Local Paper 90 74 Sunday Times 7 YOU 5 Weekly Magazine 22 Tame Times 5 14 Read in the Past 4 Average Issue Weeks (P4W reach) Move 4 Readership Daily 20 % The Star 4 (AIR) 11 % Average Issue The Great Guide 4 Weekly / Sunday 19 Readership (AIR) The Citizen 3 15 Huisgenoot 3 Citizen (Saturday) 2

Regular Readers Multiple Reading

Usually read 3 or 4 out of Read one issue of the local 4 issues of the local paper paper on more than one occasion 64% 70% 39% 29%

of past 4 weeks readers of Average Issue Readers

Community Large Metros 4

Source : ROOTS Bedfordview / Edenvale / Greenstone : (n) 504 representing 104,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Reach – Online Bedfordview / Edenvale / Greenstone

Read news online in the past 7 days What device P7D online readers use

62 Phone 73

36 27 38 Laptop 18

9 Tablet 11

1 Desktop 4

% Community Large Metros % Community Large Metros

Type of News accessed How P7D online readers get there

73 Directly - website 50

24 App 29 40 38 13 Google 21

Facebook 8 6 2 21 6 Local News National / International News Other social media 8

0 Email / newsletter link 3 % Accessed within Issue period (7 days) Accessed in the Past 4 Weeks (P4W reach)

% Community Large Metros 5

Source : ROOTS Bedfordview / Edenvale / Greenstone : (n) 504 representing 104,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Advertising Usage – Bedfordview & Bedfordview / Edenvale / Greenstone Edenvale News

Use advertising in the Preference for receiving advertising Read the inserts delivered local paper to help with inserts/ leaflets to the home inside their shopping decisions 86 local paper 72

22 24 28 14

72 80 Prefer advertising inserts in the Prefer advertising leaflets 78 76 local paper delivered loose to the home

% Community Large Metros % Community Large Metros % Community Large Metros

Plan shopping Plan a day or 2 before / within the Mostly shop over the weekend week 92% 7 8 of readers of the local paper read on Wednesday, 14 Thursday or Friday before the weekend shop 89 87 83

93 92 86

% Community Large Metros 6

Source : ROOTS Bedfordview / Edenvale / Greenstone : (n) 504 representing 104,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Community Size & Structure Bedfordview / Edenvale / Greenstone

Education Footprint size Age

104 000 35 31

52 000 55 35 62 22 10 22 36 11 21 24 10 14 8 3 Households Shoppers 16-24 25-34 35-49 50-64 65+ Community Large Metros % Post Matric % Community Large Metros Matric Not Matriculated

Married or living Children Race Language Employment with a partner

2 7 51 31 English 18 39 22 33 54 46 55 54 50 10 67 12 IsiZulu/ 18 Zulu 18 8 79 2 71

47 17 36 Afrikaans 18

Community Large Metros Community Large Metros % Community Large Metros % Unemployed Black Coloured % Community Large Metros Retired / student / housewife % 7 Indian / Asian White Employed

Footprint size Age Education

104 000 37 36 35 47

23 24 21 52 000 18 62 10 47 8 8 6

6 3 2010 2019 Households Shoppers 16-24 25-34 35-49 50-64 65+ % Post Matric % 2010 2019 Matric Not Matriculated

Married or living Children Race Language Employment with a partner

5 2 English 51 19 18 33 54 46 54 69 77 88 IsiZulu/ 67 Zulu 18 8 2 76 79

36 Afrikaans 17 4 7 0 2010 2019 2010 2019 % 2010 2019 % Unemployed Black Coloured % 2019 Retired / student / housewife % 8 Indian / Asian White Employed

Source : ROOTS Bedfordview / Edenvale / Greenstone : (n) 504 representing 104,000 shoppers : Large Metros : (n) 16,262 representing 4,904,000 shoppers Wealth – Socio Economic Structure Bedfordview / Edenvale / Greenstone

Socio Economic Measure (SEM) distribution Monthly Household Income Mean (Average monthly R30605 R23270 Household Income)

45 51 34 27 29 22 37 1 19 16 10 15 1 12 8 7 5 15 28 5 2 5 1 2 4 SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999

% Community Large Metros % Community Large Metros

Living Standard Measurement (LSM) distribution Percentage of people who have…

Community Large Metros % % Long Term Savings 72 58 / Investments 39 31 Medical Aid 60 39 22 25 17 18 17 3 12 16 Credit Card 43 23 2 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Own Business 13 9 % Community Large Metros 9

Source : ROOTS BedfordviewBedfordview /Edenvale / Edenvale /Greenstone/ Greenstone : (n) : (n) 504 504 representing representing 52000 104,000 householdsshoppers : Large : Large Metros Metros : (n) : (n) 16 16,262 262 representing representing 2 9004,904,000 000 households shoppers Wealth – LSM & Income Trended Bedfordview / Edenvale / Greenstone

LSM distribution Monthly Household Income Mean (Average monthly R30605 R23270 Household Income)

45 34 39 27 31 25 37 22 16 10 17 18 17 1 12 16 7 3 12 5 2 5 2 LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R11999 R12000 - R25000 - Over R51000 R24999 R50999 % Community Large Metros % Community Large Metros

LSM - Trended Monthly Household Income - Trended Mean 52 (Average monthly R30605 R28975 Household Income) 39 45 35 39 37 39 31

16 12 10 10 10 6 5 5 2 3 1 2 1 2

LSM 1-6 LSM 7 LSM 8 LSM 9 LSM 10 < R3999 R4000 - R7999 R8000 - R12000 - R25000 - Over R51000 R11999 R24999 R50999

2010 2019 % % 2010 2019 10

For more information from ROOTS on the below categories:

Map of the Community Connection Food & Grocery

Reach Internet Who & How

Papers & Weekly Magazines Cell Phone How Often & Where

Online News Transport Clothes & Shoes Advertising Usage – Local Paper

Size and Structure Life Changers & Interests Entertainment

Community Size & Structure Watching & Listening

Trended (to 2010 or 2016 – depending on Shopping Eating & Drinking availability of data) Centres, online, transport & travel time Casino Wealth Loyalty Cards & Garage Forecourts Travel Socio Economic Structure (SEM) Living Standard Measurement (LSM) Monthly Household Income Home & Garden Health Trended (to 2010 or 2016 – depending on availability of data) Home & Garden Complaints & Cures Finance - Products & Banks Pets at home Lifestyle

Insurance – Products & Insurers Shopping for the Home Self Care

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