DOCSLIB.ORG

Public Relations

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Public Relations PUBLIC RELATIONS BE PREPARED 101 Prepared by: Marketing & Communications National Council Boy Scouts of America and Edelman Table of Contents I. Introduction II. What Is News? III. Media Outreach Process IV. Preparing for an Interview V. Interview Preparation Sheet VI. Case Study VII. Contacts INTRODUCTION May 26, 2005 Contact name Council name Boy Scouts of America Council address Dear Contact: It is our common vision to further elevate the Boy Scouts of America brand to make it even more relevant and meaningful to audiences in the local communities we serve. In order to take steps that will help us reach that goal, the National Council is introducing a strategy to assist you in maximizing your public relations and marketing efforts and to provide you additional resources. Our objectives are to assist you in: Generating local and regional news coverage for your council and district efforts Raising awareness of your council in order to assist in the recruiting of new Scouts Coordinating local and National Council marketing efforts Representing the overwhelmingly positive impact Scouting has on our society In order to meet these objectives, we are excited to provide you the following Public Relations Tool Kit. The kit is designed to serve as a template that can be customized to your public relations needs and includes a number of items that will help you communicate with the media. Within this kit, you will find information on a variety of public relations topics including: Recognizing newsworthy events Contacting the media Preparing for media interviews Coordinating your activities with those of the National Council (calendar of events) Engaging National Council support and contacts Producing Good Turn for America public relations case studies We hope you will utilize the program and tools we have provided and engage our team as your partner. We look forward to your feedback and working with you as we continue to ensure that Scouting remains a relevant force in today’s society. Best regards, Stephen Medlicott, Director Marketing & Communications The Boy Scouts of America National Council 1 WHAT IS NEWS? What Is News and What Isn’t Why talk to the press? It’s free; news coverage creates word-of-mouth, which creates trust; media coverage adds credibility to your organization because people believe it more than advertising; and media coverage leads to more coverage. The news media serve as a liaison to reaching target audiences within your community. They act as a filter to disseminate information about your council to consumers, i.e., parents, youth, educators, and businesses. Garnering positive coverage in the news media can be highly beneficial because it is viewed as an endorsement by a disinterested third party, which builds credibility for your council and the good news activities that your members are engaged in. The press wants to talk to you. It is their duty and they want to hear your side of the story. And quite frankly, they’ve got a news hole to fill. Just as important as telling the media about your council initiatives is positioning your BSA spokesperson as a good source of information with a dynamic perspective who’s quotable. The media need to know that they can count on the marketing representative as a good information source. In relative terms, news is “new.” It is a vision, a unique approach. It’s controversial. It’s an idea, a launch, or an event that is relevant to consumers. It’s something that makes a difference or an impact. News doesn’t operate in a vacuum; rather, it takes you to identify and create it and then share it with the media. It has to be organized and well thought out. News should be encapsulated into the five W’s and the H—who, what, when, where, why, and how: Who—Your local council and any partners affiliated with the initiative What—Discuss the components of the initiative and explain its importance When—Disclose the timing of the initiative or event Where—Determine if this will impact the entire or part of the community or if it is a staged event taking place at a specific locale Why—Explain the purpose. What is the rationale? How—The logistics of the initiative or event An example of a newsworthy event is a Scout from your local council being chosen as a delegate for the Report to the Nation. If properly positioned and pitched to the media, this can turn into a wealth of local coverage. Making something ordinary newsworthy requires planning, time, and creativity. What News Isn’t News can’t be an afterthought to generate coverage for something at the last minute or that already occurred. News is ultimately determined by the reporter/editor, not by you, so it’s important to understand the reporter’s journalist style and points of interest. In general, journalists are trying to portray an objective point of view and want to appear as unbiased as possible. News is not business as usual, nor is it promotional. It is not necessarily a new version of an existing initiative. 2 An example of an event that is not newsworthy is a service project Scouts have already completed, regardless of the size and scope. Remember, for the media to be interested, they must feel as if they are “breaking” timely news. Story Angles Local Media Seek Efforts that benefit the community and its residents Creative ideas generated by the youth membership Educational initiatives Efforts with a human interest component Initiatives created because of local trends Strong visual for photo opportunities (a strong visual might contain an unusual point of view and Scouts in action) Checklist to Determine Newsworthiness of Story Angles What are the five W’s and the H? Is the topic something new? What are the two to three key messages that I’m trying to convey? Will the story be relevant to the local community? Does it have a strong enough local angle? Does the opportunity provide a strong visual appeal for photo journalists at newspapers and TV stations? Is the photo opportunity spontaneous and original? Have the right media contacts been identified? Does the story match the section of the paper, and do the editors write about the story you’re pitching? 3 MEDIA OUTREACH PROCESS Media Outreach Process Despite occasional luck, successful media relations (the primary component of public relations) is not just picking up the phone and blindly calling your local reporter. You will need to establish a relationship with them and be available to them for both positive and negative stories. If you have participated in media training before, you already know that it is a good idea to meet your local media prior to pitching them a story. This will ensure that you are not just blindly calling them and asking that they cover your story. You want to be their partner and assist with their needs, not just your own. Types of Media in Your Area Daily newspapers Weekly or community newspapers Television stations Radio stations Online publications Most communities will have a daily newspaper and local radio stations of varying sizes and formats. Some communities also have weekly community newspapers or magazines. Larger markets will have local television news and are likely to have television and radio network affiliates as well. Most of these media will have an online component (e.g., a station Web site) as well, and many larger cities have online city guides and online versions of their newspapers that run additional local stories. Developing Relationships With Media You or someone on your team should become familiar with the local media: the main newspapers and magazines, weekly papers, local radio and TV programs. You need to identify all possible outlets for your story, from mainstream papers to the trade publications, and all public and independent radio and TV stations. This can simply be done by reading and watching your local news outlets. Remember, no outlet is too small: often the free publications and weekly community papers are more widely read than daily newspapers. Ask yourself if you have any media contacts already. Personal contacts with journalists, whether from previous coverage, family, and friends, or just a friendly phone call, can be leveraged to establish a relationship with a reporter. If not, identify the contact name of the right person for your type of story. This is not difficult: just looking through your local paper, you will see stories about similar themes to yours—make a note of the section and the writer, and try to place a similar story in the same section yourself. 4 If you are “cold calling” a newspaper or local radio, just ask for the name of the most relevant person to your story: the news editor, features editor, metro editor, picture editor for photos, etc. Once you identify the appropriate reporter(s), ask the reporter(s) his/her pitch preferences, e.g., e-mail, phone. Proactivity is key to establishing, strengthening, and maintaining relationships with reporters. A few ways that you can be proactive include: Contact reporters with story ideas. Examples include Habitat for Humanity initiatives, cross-district canned food or first aid kit drives, special service projects created by a member. Leverage trends and tie in your district’s initiatives. Examples include a shortage at the local food bank and the district conducts a good drive and helps distribute food to local clearinghouses, a troop’s or council’s support during a natural disaster, collecting school supplies for children in underserved neighborhoods during the back-to-school season. Note his/her recent articles. A reporter’s article may spark a story idea for you.
Load more

Recommended publications
  • Honoring Devotion Today Tomorrow Mostly Sunny Sunny 2UGHU3UHVHQWV/HJDF\RI6HUYDQW/HDGHUVKLSWR2XWVWDQGLQJ0HPEHU Hi 93, Lo 74 Hi 95, Lo 74 20% Chance Precip
    “It is better to be making the news than taking it; to be an actor rather than a critic.” -Winston Churchill National Recognition Awards, page 5 9ROXPH;;;,VVXH 0RQGD\-XO\ Arrow Points hWeather Honoring Devotion Today Tomorrow Mostly Sunny Sunny 2UGHU3UHVHQWV/HJDF\RI6HUYDQW/HDGHUVKLSWR2XWVWDQGLQJ0HPEHU Hi 93, Lo 74 Hi 95, Lo 74 20% Chance Precip. 20% Chance Precip. By Tom Eliopoulos hMissing Something? Dabney Kennedy has spent six Any lodges who did not register with special events to receive their decades committed to Scouting and its NOAC wide game cards or VIA ideals; last night the Order of the Arrow luncheon invitations, please stop presented him with the third Legacy of E\WKHVSHFLDOHYHQWVRIÀFHLQ&DVH Servant Leadership Lifetime Achieve- 334A. ment Award. During his impressive career as an hGo Scuba Diving adult in the Order, Kennedy spent 22 Afternoon drop-in Scuba will be years as a Section Adviser, 20 years as held at the Brody Quad. Partici- a Lodge Adviser, and 36 years on the pants are reminded to bring their Hold Harmless Waiver with them National OA Committee in numerous to the pool. capacities. In addition, he served the Order as hCome from Abroad? the Program Chairman for more than The Overseas Arrowman Reunion 10 National OA Conferences, where is meeting today at 11:30 a.m. in he was responsible for coordinating Dabney Kennedy stands with his wife, Peggy Jean, and his two sons, the Gilcrest Sun Porch. NOAC. Kennedy is currently a member both of whom are Eagle Scouts and members of the Order of the Arrow.
    [Show full text]
  • Return of Organization Exempt from Income
    l efile GRAPHIC p rint - DO NOT PROCESS As Filed Data - DLN: 93490316002157 Return of Organization Exempt From Income Tax OMB No 1545-0047 Form 990 Under section 501 (c), 527, or 4947( a)(1) of the Internal Revenue Code ( except black lung benefit trust or private foundation) 2 00 6_ Department of the Open -The organization may have to use a copy of this return to satisfy state reporting requirements Treasury Inspection Internal Revenue Service A For the 2006 calendar year, or tax year beginning 01 -01-2006 and ending 12 -31-2006 C Name of organization D Employer identification number B Check if applicable Please BOY SCOUTS OF AMERICA NATIONAL COUNCIL 1 Address change use IRS 22-1576300 label or % Controller S407 E Telephone number F Name change print or Number and street (or P 0 box if mail is not delivered to street address ) Room/suite type . See 1325 West Walnut Hill Lane (972) 580-2000 1 Initial return Specific Instruc- FAccounting method (- Cash F Accrual F_ Final return tons. City or town, state or country, and ZIP + 4 Irving, TX 750383008 1 Other (specify) 1- (- Amended return (Application pending * Section 501(c)(3) organizations and 4947(a)(1) nonexempt charitable H and I are not applicable to section 527 organizations trusts must attach a completed Schedule A (Form 990 or 990-EZ). H(a) Is this a group return for affiliates? F_ Yes F No H(b) If "Yes" enter number of affiliates 0- G Web site: - www Scouting org H(c) Are all affiliates included? F Yes F No (If "No," attach a list See instructions ) I Organization type (check only
    [Show full text]
  • •Davie County Public Library Mocksville, NO J/Tred Baker Faircloth L J]Rary Allen Mclnnis I^Thurman A.Foster ( Bill Raymond Knight As Family and Friends Gath Mr
    A. t * ' {■ V 0 } ? DAVIE COUNTY ENTERPRISE RECORD, Thursday, Jan. 4,2007 - -Vickie Lynn Crews -Eva Lorraine Deal '-Charlotte M. Carter 'Raines Leonard Clement Mrs. Vickie Lynn Whitaker Mrs. Eva Lorraine Conley Crews, 53, of Advance, died sud ; Deal, 80, died Wednesday, Dec. Ava Mackenzie Baune Charlotte McAlister "Mac" James Leonard Clement, S8, ' 27,2006 at Baptist Hospital. Carter, 87, of Winston-Salem, died Dec. 29,2006 from injuries denly at her home on Wednesday, Ava Mackenzie Baune, in l>ec.27,2006; She was born in Giles formerly of Danville, Va., died sustained in an auto accident. fant daughter of Jeremy and She was a member of County, Va. on June 3,1926, the Ashlee (Andrade) Baune of Dec. 23,2006. He was boni in Irc.'ell Mrs. Carter was born Nov. County, son of the late Willie Redland Pentecostal Holiness daughter of the late William B. Farmington, Minn., was born Church and loved praising her and Nora (Button) Conley. M 22, 1919, in Reidsville. to the and Grace Smyre Clement. He and died on Saturday, Dec. 30, Lord. Deal was a member of Unr late James Denny and Maggie attended school in Iredell 2006 at Fairview Ridges Hospi Survivors: her husband. Chapel Chestnut Grove Unite tal in Bumsville. Minn. Meador McAlister. She was a County and was of the Method long-time member of Main David Crews of the home; a son. Methodist Church. Private family services will ist faith. Tony Gray Foster and wife Kelly She was preceded in death by Street United Methodist Church Survivors: 2 sons, James L.
    [Show full text]
  • Return of Organization Exempt from Income
    OMB No. 1545-0047 Form 990 Return of Organization Exempt From Income Tax Under section 501(c), 527, or 4947(a)(1) of the Internal Revenue Code (except black lung 2007 benefit trust or private foundation) Open to Public Department of the Treasury ᮣ Internal Revenue Service The organization may have to use a copy of this return to satisfy state reporting requirements. Inspection A For the 2007 calendar year, or tax year beginning1/1/2007 , and ending 12/31/2007 D Employer identification number B Check if applicable: Please C Name of organization use IRS Address change label or BOY SCOUTS OF AMERICA 22 1576300 print or Number and street (or P.O. box if mail is not delivered to street address) Room/suite E Telephone number Name change type. Initial return See 1325 West Walnut Hill Lane ()972 580-2000 Specific City or town, state or country, and ZIP + 4 Final return Instruc- F Accounting method: Cash✔ Accrual tions. ᮣ Amended return Irving, TX 75038-3008 Other (specify) H and I are not applicable to section 527 organizations. Application pending ● Section 501(c)(3) organizations and 4947(a)(1) nonexempt charitable trusts must attach a completed Schedule A (Form 990 or 990-EZ). H(a) Is this a group return for affiliates? Yes✔ No G Website: ᮣ www.Scouting.org H(b) If “Yes,” enter number of affiliates ᮣ H(c) Are all affiliates included? Yes No J Organization type (check only one) ᮣ ✔ 501(c) (3 ) ᮤ (insert no.) 4947(a)(1) or 527 (If “No,” attach a list.
    [Show full text]
  • •BS 2003 AR Interior Final
    MESSAGE FROM THE LEADERSHIP The importance of “Doing a Good Turn Daily” is traced to the beginning of the Boy Scouts of America. In 1911, the first printing of the handbook stated, “So today there is a demand for a modern type of chivalry. It is for this reason that the Boy Scouts of America has come into being; for there is a need for service in these days, and that is represented by the good turn done to somebody everyday.” The pages of our 2003 Annual Report highlight Everyday Heroes who have made a difference in the world around them and have put Scouting’s “Good Turn” into practice. These heroes have saved the lives of others, have overcome insurmountable odds, and have found the courage and strength to do what few others dare. It comes as no surprise that Scouting is the common thread among these heroes. From Joshua Crane who saved his family from a house fire to Jeff Davis who earned the rank of Eagle Scout even though he has cerebral palsy and Jacquline Johnson who saved a man trapped in a burning truck, these are heroes that we can be proud of. Heroes that we can emulate. Heroes that have applied important skills they learned from Scouting. Heroes that follow Scouting’s value of “helping other people at all times.” We are keenly aware of the tremendous tradition that Scouting has in Kansas City. With the support of more than 19,785 adult leaders, donors, Executive Board members, and from the community and Chartered Organizations, we are confident that Scouting will continue to help young people become heroes.
    [Show full text]
  • Tuesday Issue Final
    5K Run Founders Day DSA Feature Page 2 Page 3 Page 5-8 Photo by Michael Arnold Volume XXVII, Issue #4 Tuesday, August 1, 2000 Arrow Points Monday Nights Show WEATHER Reminded Arrowmen from Today Wendsday whence we came Isolated Scattered T-Storms, T-Storms, By Jacy Krough Hi 83, Lo 68 Hi 85, Lo 68 In a fogged arena with a stage records of the early years of the set in a museum theme, the 2000 Order, because there were no official TRAIL CREW NOAC History Show was presented historians. The author of the OA REUNION last night to more than 7,000 History Book, Ken Davis, was All Arrowmen who have participants, staff, and guests. The reportedly shocked when he learned been on the OA Trail Crew show integrated a living history of the journal. This is the first time and Northern Tier are invited lesson with the presentation of the that anything of this nature has been to a reunion in room 238 of Distinguished Service Awards, the found. the University Center at 4 Red Arrow Award and a special In his journal, Evans had a Jack Temsey and Nathan Cheesman p.m. today. address by Chief Scout Executive collection of names, including rehearse for the show. Roy L. Williams. prominent men from his area, who Photo by Michael Arnold AMERICAN INDAIN With Observe and Preserve as were influential in his life. Dr. E. presented with the Red Arrow SHOW the theme, the much-anticipated Urner Goodman was among those Award. Chief Zunigha has Doors open at 8:00 p.m.
    [Show full text]
  • The Scoutmaster Minute
    The Scoutmaster Minute At the heart of a Scoutmaster’s lifelong impact Cal Gabriel ASM Troop 476 Cupertino, CA [email protected] What if you had just one minute each week to talk to your son? What if there was only one minute where activity ceased and he stood before you, looking up and listening, waiting to hear what you had to say? One minute for you to guide him on his path; one minute to share your convictions; one minute to shape his life; one minute each week to teach him how to be a man. And what if not one son but a hundred sons stood before you for that weekly minute, silent and waiting for you to speak? What would you say, and how would you say it? The mission of the Boy Scouts of America is: To prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law What is the Scoutmaster Minute? - A story with a purpose - Usually given at the end of a meeting or maybe a trek by the Scoutmaster or acting Scoutmaster - Takes about a minute - Your chance to plant a thought in the minds of your Scouts (and adults!) that will stick with them over their lifetimes—“instilling in them the values…” What can it do? - Inspire, challenge, instruct, maybe leave a lasting memory and alter a life…or a hundred - Steve Fossett: “There is nothing more significant in our development as young Scouts than the positive influence of a Scoutmaster who cares and inspires us to achieve.
    [Show full text]
  • Edited on January 27, 2009, As Noted]
    November 12, 2008 [Edited on January 27, 2009, as noted] TO: Lewis Kamb, Seattle Post-Intelligencer Todd Bensman, San Antonio Express-News Nadja Drost, Albany Times Union Lise Olsen, Houston Chronicle Seth Rosenfeld, San Francisco Chronicle FROM: Deron Smith: Edelman on behalf of the Boy Scouts of America RE: Response to various inquiries regarding the Boy Scouts of America On behalf of the national council of the Boy Scouts of America (BSA) I am writing you regarding the story you and several of your Hearst Newspapers colleagues are writing about the BSA. We very much welcome the opportunity to participate in this story and look forward to seeing the final product. However, we do have several general concerns and some specific clarifications that we feel require your attention. For the past six months we have responded to multiple requests and inquiries you and your team have made regarding the BSA. In the past three months alone we have granted roughly 20 individual interviews, in writing and in person, at the local council and national council level and spent literally hundreds of hours preparing information in response to your investigation. Throughout this process, it has become clear that there have been a number of false assumptions made about BSA as well as some fundamental misunderstandings about the organization’s operations. As a result, it appears that some of those working on the story have come to unfair or, in some cases, wrong conclusions. In an effort to ensure accuracy in your final report, we want to take a moment to provide you the following points of clarification, on several key issues that we have repeatedly discussed.
    [Show full text]
  • 2006 Annual Report
    Foundations of Leadership 2006 Order of the Arrow Annual Report BROTHERHOOD CHEERFULNESS SERVICE Table of Contents Foundations of Leadership Brotherhood 2 Cheerfulness 5 Service 8 The Order’s Leadership 16 The year 2006 can best be described as a time of Brotherhood, Cheerfulness, and Service. Arrowmen around the country stepped up to the challenge to develop new programs, provide unparallel leadership, and give thousands of hours of cheerful service to Scouting and the nation alike. With this energy and spirit, we are proud to present the 2006 Order of the Arrow Annual Report. With nearly 176,000 members, the Order continued to deliver on its commitment to build on its foundation for the future. This report illustrates the hard work of thousands of Arrowmen delivering our High Adventure programs at Philmont, Charles L. Sommers Canoe Base, and the Florida Sea Base, our countless leadership develop- ment opportunities, and our relentless drive to provide service, not only to Scouting, but to our nation. And these only begin to tell the story. With the future clearly in sight, we have developed the National Conservation and Leadership Summit (NCLS) for the summer of 2007 and the ArrowCorps5 service project for the summer of 2008. Offering programs such as these combine our two greatest strengths - our love of the outdoors and our leadership. All of these activ- ities lead us to one place, a stronger Scouting organization. We invite you to go through the next few pages as we reflect on our past, but also look to the future, as we strengthen our commitment to Scouting through Brotherhood, Cheerfulness and Service.
    [Show full text]
  • September 2005.Pub
    NATIONAL CATHOLIC COMMITTEE ON SCOUTING VOLUME 14, NO. 2—SEPTEMBER 2005 2005 Philmont Training Conference From August 7-13, Catholic Scouters convened at Cimarron, New Mexico to Also in this issue: attend the 31st annual Philmont Training Conference, “Scouting in the Catholic • Chaplain’s Corner Church.” The twenty-four participants and four faculty members from 18 states • Saint George Trek represented all Scouting programs from Cub Scouting through Venturing. Two • Chairman’s Message • Eagle Scout, Scouter, Priest attendees were new diocesan chaplains who had been appointed within the year • NCCS Endowment Fund for ICCS and at least one participant had been involved in Scouting for fifty years. Most • Rome in 2007 • ICCS History Available Reverend Michael J. Sheehan, Archbishop of Santa Fe; Bishop Gerald A. • Membership Recruitment Recognition Gettelfinger, Episcopal Liaison to NCCS; Father Roger LaChance; and Father • Clergy Emphasize Need for Vocations at 16th National Scout Jamboree Don Hummel visited the conference and were recruited to participate. Conference • NCCS at the Jamboree Director Gordon Stiefel, Chaplain Father Ray Fecteau, and faculty members • Scouts Busy at World Youth Day • Golden AAD Presented to Pope John Paul II Susan Barriball and Ed Gargiulo were the guides for the week-long intensive • National Boy Scout Jamboree Produces journey aimed at helping the participants fully appreciate how Scouting may be Worthwhile Experience • Msgr. Brady Still Seeks to Follow God’s Call used to minister to our youth. • Spotlight on Scouting • Father Dennis O’Rourke Celebrates 25 Years (Continued on page 2) See more pictures of what you will experience at Philmont Training Center on pages 14 and 15.
    [Show full text]
  • House of Representatives
    10296 CONGRESSIONAL RECORD'- HOUSE May 11, 1966 Mr. DUNCAN of Tennessee. Mr. the presence among us of many men and HOUSE OF REPRESENTATIVES Speaker, I want to commend the Ameri­ women who came from the proud land of can Legion on its program "Bells of Rumania and their children and their WEDNESDAY, MAY 11, 1966 America Ringing for Freedom" which is children's children in whose veins courses conducted in each department to cele­ Rumanian blood. All Americans join The House met at 12 o'clock noon. brate the date this country became an with them in celebration of the national The Chaplain, Dr. Edward G. Latch, independent nation. holiday of Rumania and in the prayers D.D., offered the following prayer: At 2 p.m., eastern daylight time, on that soon Rumania will reign again as a I am the vine, ye are the branches. July 4, 1966, the Liberty Bell will lead the free and sovereign nation. Jle that abideth in me, and I in him, the ringing of bells throughout this land to It was a hundred years yesterday that same bringeth forth much jruit.-John remind America of its freedom and lib­ Prince Charles of Hohenzollem-Sigmar­ 15: 5. erty. We will celebrate the 190th birth­ ingen was proclaimed Prince of Rumania. We thank Thee, our Father, for Thy day of the United States this July. This marked the founding of the Ru­ spirit which follows us all our days, for I would like to encourage all Ameri­ manian dynasty. In 1877 the princi­ · Thy love which will not let us go, and cans to participate in this patriotic pality severed her links with the Otto­ for the strength of Thy presence which event.
    [Show full text]
  • Books on Space Exploration. Books to Launch You on a Journey Into the Wide-Open Spaces of the Great Plains
    El J Books on space exploration. Books to launch you on a journey into the wide-open spaces of the Great Plains. Books to guide and enlighten you as you travel. And books to show you the flowers along the way. ROADSIDE Ghost Wildflowere KANSAS i the Southern Great Hal ATteveteSGuide ,'STbwilS | Ghost Town Roadside to Its Geology and Landmarits „ I ofKansas Kansas A TRAVELERS Wildflowers A Traveler's GUIDE , A Traveler's ofthe Guide to Its Guide Southern Geology and Great Plains Landmarks Rex C. Buchanan Daniel C. Fitzgerald Craig C. Freeman Foreword f/y and Eileen K.Sdw«eli) and James R. McCauley Joseph W. Snell Eileen K. Schofield "Part geology, part travel guide—with a "Travelers and armchair adventurers alike Brimming with color, this profusely dollop of trivia tossed in for fun."—Sun can go back in time for a look at Kansas as illustrated field guide focuses on species Newspapers. More than 100 photos, it was in the wild and woolly days."— found in Kansas, Colorado, Oklahoma, drawings, and maps, including eight American West. Texas, and New Mexico. "Superb."— pages in full color. 384 pages, illus., 6x9 Rachel Snyder, Editor Emeritus of 368 pages, 115 photos, 7 maps, 6x9 $9.95 paper Flower & Garden. $9.95 paper 288 pages, 253 full-color photographs, 131 line drawings, 2 maps, 5-1/2 x 8-1/2 $17.95 paper Save 20% when you order through the Alumni Book Club! Name Edible Wild Plants ofthe Prairie Address An Ethnobotanical Guide City .Zip Kelly Kindscher Clip or copy this coupon.
    [Show full text]