PRESS RELEASE FOR IMMEDIATE RELEASE January 25, 2010
Wubbzy’s in full bloom….!
BRAND-NEW WOW! WOW! WUBBZY! DVD “WUBBZY GOES GREEN” SPROUTS UP AT RETAIL – APRIL 6, 2010
Preschoolers and Families Nationwide to “Dig In” to Kooky and Fun Eco-Inspired Learning Adventures!
Beverly Hills, CA – Young viewers and fans will give Wow! Wow! Wubbzy! the green thumbs- up when the cute and quirky bendy-tailed character from the hit Emmy Award®-winning Nick Jr.® preschool TV series goes from yellow…to green in an exciting, brand-new DVD featuring a bounty of adorable Earth-friendly episodes! “Wubbzy Goes Green” is a must-have, green- themed collection that will help children learn what it takes to save Wuzzleburg, and the planet, one small step at a time! “Wubbzy Goes Green,” the newest installment in the best-selling DVD series from Anchor Bay Entertainment, crops up at retail stores nationwide, Tuesday, April 6, 2010.
“Just in time to help families celebrate Earth Day, this latest addition to the budding library of Wow! Wow! Wubbzy! DVDs teaches young fans the importance of being green,” said Julie Cartwright, SVP of Brand Marketing for Anchor Bay Entertainment. “Whether it’s learning to recycle or to grow berries, ‘Wubbzy Goes Green’ is a great way for kids to learn how to pitch in and help make the Earth a better place, alongside their favorite Wuzzleburg friends.“
To further ”plant the seeds” of earth-friendly activities, Anchor Bay has partnered with the Alliance for Community Trees (ACT) on a mini-grants program in coordination with the new Wow! Wow! Wubbzy! release. For every “Wubbzy Goes Green” DVD sold, Anchor Bay will “Wubbzy Goes Green”/2
donate $1 to the Alliance for Community Trees to help support the planting of trees in playgrounds and schoolyards across the country*. The tree-planting initiative “sprouts” on April 1 and continues through May 31, 2010.
"Alliance for Community Trees is thrilled to partner with Wubbzy to ‘green up’ the places where children spend most of their time," said Alice C. Ewen, Executive Director for the organization. "Research shows trees are good for kids' brains, as well as the environment, so this is a great investment in the future."
In “Wubbzy Goes Green” (SRP: $16.98), Wubbzy and his best pals Walden, Widget, and Daizy gain an important understanding of the environment, animals, conservation, and recycling! From finding a new place for the Wuzzly bears to live to thinking up creative ways to reuse juice bottles, children will learn timely lessons about ecology, harmony, and personal responsibility, while they sing and dance along with a house full of penguins and a flutterfly named Norm! “Wubbzy Goes Green” features five episodes, including: “Save the Wuzzly!,” “All Bottled Up,” “Too Much of a Doodle Thing,” “Zoo Hullabaloo,” and “The Flight of the Flutterfly.”
To help celebrate the release of “Wubbzy Goes Green,” the DVD launch will be supported by two exciting consumer promotion initiatives. From April through December 2010, consumers will receive $3 by mail when they purchase any two First Juice® Brand 8-oz. reusable and recyclable sippy top or 32-oz. multi-serve refill bottles and any Wubbzy DVD. In addition, from April through June 2010, consumers will receive $3 by mail when they purchase a MaMa Rosa’s refrigerated pizza and any Wubbzy DVD. Consistent with the message of “Wubbzy Goes Green,” MaMa Rosa’s products are packaged in recyclable materials.
Also a star on the Internet, Wow! Wow! Wubbzy! remains the top game for the past two years on NickJr. ®’s award-winning website (www.nickjr.com) and boasts the first-ever video podcasts for preschoolers at www.wubbzy.com.
Wow! Wow! Wubbzy! has been a hit with young viewers and their families since its 2006 TV premiere on Nickelodeon®, and the show currently airs daily on Nick Jr. ® Wubbzy is a fun, lovable, curious little guy who just likes to play, play, play with his friends in the eye-popping town of Wuzzleburg. The show keeps kids laughing, while providing essential, wholesome life lessons about cooperation and teamwork.
The top-rated Wow! Wow! Wubbzy! supports preschool social skills – sharing, listening, compromising, helping and appreciating others, self-awareness and the use of humor as a coping skill. Although their world is more fanciful and imaginative than our own, Wubbzy, Daizy, Widget, and Walden deal with the same social and developmental issues faced by preschoolers. They learn how they fit into the group, how to understand their own feelings and those of others, and how to get along with one another. As preschoolers watch Wubbzy and his friends tackle these issues, they learn the value of friendship and community, how to understand their own feelings and those of others.
Wow! Wow! Wubbzy! is produced by Bolder Media, Inc. in association with Starz Media’s Film Roman Animation Studio. It is a worldwide hit that is broadcast in 60+ countries. Susan Miller (Co-Producer of Ella Enchanted) and Fred Seibert (Executive Producer of “The Fairly Odd Parents”) are the Executive Producers of the show created by Emmy Award® winner Bob Boyle (producer of “The Fairly Odd Parents”).
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About Alliance for Community Trees Alliance for Community Trees (ACT) is a national nonprofit organization dedicated to improving the health and livability of cities by planting and caring for trees. With 160 grassroots affiliates in 40 states and across Canada, ACT engages volunteers to take action to improve the environment where 80% of people live – in urban areas. ACT member organizations have planted and cared for 14.9 million trees in cities with help from 4.3 million volunteers.
About Bolder Media, Inc. Bolder Media, Inc. is a joint venture formed by veteran producers Susan Miller and Fred Seibert for the development of books, television series, movies and digital media for young boys and girls. Susan Miller of Bolder Media, Inc. and Mixed Media Group and Fred Seibert of Bolder Media, Inc. and Frederator Studios, are executive producers on Wow! Wow! Wubbzy! Bob Boyle is the creator and executive producer of the series. (www.boldermedia.com)
About Anchor Bay Entertainment Anchor Bay Entertainment is the home entertainment division of Starz Media, LLC. It includes the Anchor Bay Films and Manga Entertainment brands. It distributes feature films, children’s entertainment, fitness, TV series, documentaries, anime and other filmed entertainment on DVD and Blu-ray formats. It is the exclusive distributor in the U.S. of the theatrical titles from Overture Films. Headquartered in Beverly Hills, CA, Anchor Bay Entertainment has offices in Troy, MI, as well as Canada, the United Kingdom and Australia. Starz Media (www.starzmedia.com) is a controlled subsidiary of Liberty Media Corporation attributed to the Liberty Capital Group.
* up to $20,000.00 # # #
Press contacts: Grand Communications Alison Grand 212-584-1133 [email protected]
Jaymie Presberg 212-584-1133 [email protected]
Gabrielle Torello 201-678-2824 [email protected]
WUBBZY GOES GREEN Street Date: April 6, 2010 Pre-Book: March 4, 2010 Catalog #: P2444 UPC #: 0 1313 82444-8 2 Audio: Dolby Surround 2.0 Retail Price: $16.98 Genre: Children’s Rating: Not Rated Run Time: 58 minutes